SPONSORSHIP
24 November 2008
Car makers are the driving force behind some of the world's most lucrative golf tournaments but the global financial crisis has put the brakes on sponsorship spending. Read more »
11 November 2008
Newly-opened car dealership McCarthy Ford and Mazda Pretoria East used the immediacy of radio to activate its brand presence, thanks to its out of the box sponsorship of a reality radio concept. Read more »
09 October 2008
Many things can go wrong in the world of sponsorship. Andy Rice reviews some of the disasters to see what marketers can learn from them. Read more »
16 September 2008
You need to consider various legal steps to protect yourself as a sponsor. Patent attorney Don MacRobert highlights some issues to be aware of. Read more »
09 September 2008
With FIFA’s World Cup 2010 drawing closer, ‘ambush’ (or guerilla) marketing is giving sponsors cause for concern. Clifford Green is a leading expert on the protection of sport sponsorship rights. He discusses some of the issues with Richard Steyn. Read more »
03 September 2008
How do you ensure your sponsorship will be effective? This checklist, while not exhaustive, will help to ensure that the major aspects of a sponsorship have been considered. Read more »
01 September 2008
A huge marketing machine behind Michael Phelps plans to make him a global brand - and even richer. Read more »
01 September 2008
Sponsors of the Beijing Olympics have spent hundreds of millions of dollars for 16 days in the spotlight and they reckon it was money well spent to get a foothold in the huge Chinese market Read more »
26 August 2008
The majority of sponsorships are a waste of company resources. They are ill conceived, have no brand validity, are ego-driven and suffer from ‘short termitis’. Gordon Cook gives 10 reasons for this failure. Read more »
20 August 2008
Pre-evaluating a potential sponsorship opportunity isn’t about gut feel or knowing the chairman’s favourite sport. It requires facts, figures and research. Mike Simpson reports. Read more »
20 August 2008
A review of Sponsorship SA – An Investor's Guide, which is intended to deliver authoritative views and opinions to those involved in the burgeoning sponsorship sector. Read more »
15 August 2008
Michael Phelps may have racked up more medals than any other Olympian in history, but turning his gold into serious endorsement cash is trickier. Read more »
14 July 2008
The 2008 edition of Sponsorship SA – an investors' guide was launched last week and is now available to order. Read more »
05 June 2008
The ASA has found MTN guilty of ambush marketing, imitation and causing confusion in a tussle with Vodacom about Bafana Bafana. Read more »
05 June 2008
The ASA gave a pretty confused ruling in the case of Vodacom v MTN, writes trade mark attorney Hans Muhlberg. Read more »
04 June 2008
Officials are on the look-out for ambush marketing as the Beijing Olympics draw near. Is it the height of creativity to ambush an event, or are you destroying value for all? Read more »
29 May 2008
The methods used to measure sponsorship in the past are flawed. A new approach was suggested at this year's SAMRA conference. Read more »
27 May 2008
South Africa is in the 'vague concern' phase leading up to the 2010 World Cup, says Ingrid Veysie, and now is the time to capitalise on opportunities. Read more »
15 May 2008
The 2 strangers and a wedding 'social experiment' hots up on Monday when the groom chooses his bride in the Kaya FM/Castle Lite campaign. Read more »
27 March 2008
Telkom sponsored the Sunday Times Finders Keepers competition for the first time. This proved to be a great marketing tool as it showcased the Telkom product, Do Broadband. Nazley Omar analyses this marketing strategy. Read more »
19 February 2008
The third edition of the Investors' Guide to Sponsorship will be launched later this year, and the publisher is calling for contributors. Read more »
12 February 2008
Deciding where to put your sponsorship budget can't be easy when you have to balance the interests of a diverse audience, writes Sandra Gordon. Read more »
24 July 2007
Age cheating in South African football seems common. However, marketers don't seem to be bothered that the money they put into the sport for development programmes, may be benefiting the unintended, writes Hloni Motloung, consultant at Dynamo Africa marketing services. Read more »
 
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