SPONSORSHIP
01 March 2011
Throughout history, men have enjoyed killing other people, taking their things, raping, destroying and generally exasperating those being pillaged. It's just one of those really uncomfortable, nobody-likes-to-talk-about traits, like foot mould.
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25 November 2010
In light of Standard Bank's announcement this week to end its sponsorship of cricket and soccer, this note - received by a colleague - set us to wondering...
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23 November 2010
As news broke recently that Standard Bank has decided to end its sponsorships with Cricket South Africa (CSA), Kaizer Chiefs and Orlando Pirates when current contracts expire in May 2011 - ending a 13 year sponsorship agreement with CSA, and a ten year partnership with Kaizer Chiefs and Orlando Pirates - Sandra Gordon posed some questions to Standard's Group Marketing and Communications Director, Sarah-Anne Orphanides.
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15 July 2010
It was only thanks to 2010 that the term "ambush marketing" - sometimes referred to as "parasite marketing" - became part of the vocabulary of a large proportion of the South African population. Mike Silver, director of Stretch Experiential Marketing asks how you feel about sponsorship vandalism . . .
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08 April 2010
The quest for creative excellence is in a state of constant refinement. To this end, The Loerie Awards has announced a change to the TV Promotion, Video and Live Events category.
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11 December 2008
Looking for a gift for a marketer in your life? How about the definitive guide to sponsorship in South Africa?
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09 December 2008
South African marketers have come a long way in their approach to sponsorship. Dr Ivan May ponders the history of local sponsorships.
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24 November 2008
Car makers are the driving force behind some of the world's most lucrative golf tournaments but the global financial crisis has put the brakes on sponsorship spending.
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11 November 2008
Newly-opened car dealership McCarthy Ford and Mazda Pretoria East used the immediacy of radio to activate its brand presence, thanks to its out of the box sponsorship of a reality radio concept.
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09 October 2008
Many things can go wrong in the world of sponsorship. Andy Rice reviews some of the disasters to see what marketers can learn from them.
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16 September 2008
You need to consider various legal steps to protect yourself as a sponsor. Patent attorney Don MacRobert highlights some issues to be aware of.
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09 September 2008
With FIFA’s World Cup 2010 drawing closer, ‘ambush’ (or guerilla) marketing is giving sponsors cause for concern. Clifford Green is a leading expert on the protection of sport sponsorship rights. He discusses some of the issues with Richard Steyn.
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03 September 2008
How do you ensure your sponsorship will be effective? This checklist, while not exhaustive, will help to ensure that the major aspects of a sponsorship have been considered.
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01 September 2008
A huge marketing machine behind Michael Phelps plans to make him a global brand - and even richer.
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01 September 2008
Sponsors of the Beijing Olympics have spent hundreds of millions of dollars for 16 days in the spotlight and they reckon it was money well spent to get a foothold in the huge Chinese market
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26 August 2008
The majority of sponsorships are a waste of company resources. They are ill conceived, have no brand validity, are ego-driven and suffer from ‘short termitis’. Gordon Cook gives 10 reasons for this failure.
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20 August 2008
Pre-evaluating a potential sponsorship opportunity isn’t about gut feel or knowing the chairman’s favourite sport. It requires facts, figures and research. Mike Simpson reports.
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20 August 2008
A review of Sponsorship SA – An Investor's Guide, which is intended to deliver authoritative views and opinions to those involved in the burgeoning sponsorship sector.
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15 August 2008
Michael Phelps may have racked up more medals than any other Olympian in history, but turning his gold into serious endorsement cash is trickier.
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14 July 2008
The 2008 edition of Sponsorship SA – an investors' guide was launched last week and is now available to order.
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