DIRECT MARKETING
20 September 2011
While a cat has nine lives, it seems that SMS has an infinite number of lives. So while the rise in mobile instant messaging (MIM) has been heralded as its end, DR PIETER STREICHER'S closer look shows that this rather increases SMS's value in the corporate space.
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06 September 2011
A bulk email solution will boost productivity by sorting the spam from the essential. WALTER PENFOLD expands on this for us.
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18 August 2011
The old saying ‘Familiarity breeds contempt', may ring more true for your direct marketing campaign than you realise. GEORGIA CHRISTIAN offers some advice on avoiding this.
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30 June 2011
With the dawn of democracy in the beloved country South Africa, just over 2.9-million new homes have been built in the nine provinces and this means there are 2.9-million new postable addresses.
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28 June 2011
In the Tuesday, June 21 edition of MarketingWeb, Piet Streicher wrote about his disappointment in the Protection of Personal Information Bill (POPI). Brian Mdluli, CEO of DMA (Direct Marketing Association) responded with this open letter in the Thursday, June 23 edition. Today the debate continues with Pieter Streicher's response to that letter.
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23 June 2011
In the Tuesday, June 21 edition of MarketingWeb, Piet Streicher wrote about his disappointment in the Protection of Personal Information Bill (POPI). Brian Mdluli, CEO of DMA (Direct Marketing Association) responded with this open letter.
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21 June 2011
The institution of the PPI Bill highlights the latest in consumer rights. Consumers are tired of receiving spam and being harassed by companies, this Bill promises to be the last piece to consumers protection puzzle, giving consumers the option to opt-in to mobile marketing with a business instead of opt-out of unwanted spam.
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05 May 2011
Z-CARD India recently received an order for 1.2 million Z-CARDs from the State Bank of India, a public sector undertaking, to promote a special Salary Package designed exclusively for the employees of the Indian Railways. This could hopefully result in mobilizing the railway's 1.4 million employees' salary accounts being opened with the State Bank of India.
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31 March 2011
There is no denying that the launch of the Consumer Protection Act (CPA) "do not contact registry" to allow South African customers to permanently opt-out of all unsolicited marketing communications will be a massive step forward for consumer rights. But customers need to understand the limitations of the mechanism, and companies need to be ready to comply with the new law, especially smaller companies need to consider the implications of having to regularly query the database.
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08 March 2011
In our previous post we wrote about how important it is to keep your content relevant, but we know it's not always easy to continuously come up with fresh and interesting ideas for your campaigns. So, what we've done for you is put together a few ideas (especially helpful if you are an email marketing ‘newbie'), to help you get the ball rolling.
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18 January 2011
I'm sure you'll agree that some of the things people do via e-mail makes them look deeply stupid. And I'm sure you'll nod your head sagely when I say that people who attach little photos of kittens to their e-mails should be taken outside and beaten with a mallet (the people, not the kittens).
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18 January 2011
Unsolicited marketing can include e-mail, phone calls and SMS messages from marketers - and is extremely common these days. Warren Moss, managing director of Demographica, South Africa's largest digital marketing database provider, says it's important for the consumer to know their rights, and for marketers to know the law.
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09 December 2010
There is a lot of advice out there on the internet to help ensure that your email campaign is beautifully created, sent out successfully and most importantly well received. What many people tend to forget, and this goes for seasoned email campaigners and newbies alike, are the common mistakes that are all too often made when you are caught up in developing the perfect campaign.
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05 August 2010
"Bring the blind, the lame, Aids and cancer victims. 43 crutches! 25 walking sticks! Two white canes from blind people! Already left behind!" so reads an ad in the Northcliff/Melville Times, recently banned by the Advertising Standards Authority.
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01 June 2010
If everyone were the same direct marketing or any other marketing for that matter would be easy. Boring, but easy. Simply slap a price on a product that somebody is already predisposed to and away you go. No product differentiation required at all; no innovation and no marketing required.
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18 May 2010
Mike Taberner, divisional managing director of Ince 1:1 Relationship Marketing, says: "Adding my name to your document is simply not good enough!"
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25 March 2010
Of interest to marketers is the latest survey on South African online shopping habits released by MasterCard Worldwide, which revealed that 77% of South Africans who have access to the internet are shopping online and have done so in the past three months.
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19 October 2009
Despite the current economic climate gripping all sectors of the country, the marketing industry's spirits haven't been dampened – if the number of entries submitted for the Direct Marketing Association’s (DMASA) 2009 Assegai Awards are anything to go by.
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20 August 2009
Mobile advertising, media and marketing specialist Cellsmart is urging other companies in the mobile marketing space to become more active in industry bodies to help the industry to grow and mature more rapidly.
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