DIRECT MARKETING
12 March 2009
Companies are investing millions of Rands into customer retention strategies as the continued downturn in consumer spending bites longer and harder than expected. Teresa Settas elaborates on the importance of retention strategies.
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26 February 2009
Millions are lost annually in direct marketing campaigns that are not efficiently planned and executed as a result of a lack of cohesion between DM (Direct Marketing) creative agencies and actual execution and delivery to recipients. The result is money lost on undeliverable mail packs and irate recipients who are either incorrectly targeted or receive a poor quality direct communication.
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11 December 2008
Direct marketing and the festive season – there is a link. Keith Wiser explains.
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11 November 2008
Keith Wiser looks at the lighter side of direct marketing.
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07 November 2008
The winners of the Direct Marketing Association's Assegai Awards were announced last night. These are the winners.
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13 October 2008
Direct marketing guru Keith Wiser gives us the good, the bad and the ugly on awards.
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15 September 2008
Baby Boomers are a powerful group who should not be ignored – and they offer opportunities to direct marketers, writes Keith Wiser.
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08 September 2008
12 August 2008
Traditional direct media and digital media have a lot in common. For one, the lunatics are in charge of the asylum when it comes to digital media, writes direct marketing guru Keith Wiser.
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07 August 2008
The direct marketing industry seems best prepared for the new Consumer Protection Bill, although there are still some question marks, says Neil Kirby, director at Werksmans Attorneys.
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14 July 2008
What do direct marketers have to do to make it to the boardroom? Keith Wiser breaks it down.
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03 July 2008
Direct marketers can now get professional status if they fulfil certain criteria.
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09 June 2008
Direct marketer Keith Wiser takes on his detractors, in his argument that the digital space should be left to direct marketers.
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13 May 2008
An overview of the recent International Direct Marketing Fair, from Keith Wiser.
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21 April 2008
Direct marketing company, 5th Dimension, has joined the InterDirect Network (IDN), as its exclusive South African member.
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14 April 2008
Back off, above the line, the internet is not for you, argues Keith Wiser, a direct marketing expert.
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25 March 2008
In this first in a series of articles about direct marketing, Keith Wiser says direct marketers are the only true marketers.
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