NEWS

Nando's gets blurry cocky

28 April 2009

Just when Nando's was getting lambasted in the media for agreeing to pull the controversial, much publicised “Julius” advert, the brazen chicken franchise shows that the only thing chicken about them is their menu.

In a move that is sure to get tongues wagging (yet again), Nando's has edited the original advert which had the ANCYL up in arms about the implied usage of its firebrand leader Julius Malema. The new advert features a voice which is electronically distorted and the puppet's face has been blurred.

 

Of course everybody knows already who the advert is poking fun at, however, the latest move is designed to appease the ANCYL's major concerns about the original. It's a cheeky move that in spite of the ANCYL's best efforts to bring the matter to an end has instead injected even more humour and energy into the campaign.

 





 

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Charles Ash - 

Charles Ash is the editor of Marketingweb.

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Nandos latest ad
Totally love Nandos ads but I havent seen what this one looks like. Where can I view it??

by Gina on April 28 2009, 15:16
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Stunning
I had given up Nandos when I heard that they had been bullied into submission -------- worst 24 hours of my life-------------- at last NICE ONE !!!!!! YOU have my vote tsiken for eva!!!!!!!!!!!!!!

by PK on April 28 2009, 15:53
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For Gina
http://www.youtube.com/watch?v=L8Aq042KPSg

by JP on April 28 2009, 17:31
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Strategy
Brilliant strategy. Create a satirical ad, make sure it has enough oomph to get the attention of the subject(s), Hope like hell that they object. Play up the objection, debate pulling the ad, getting consumers on your side in the process. . .more

by Tantalus on April 29 2009, 07:46
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