NEWS
06 December 2011
John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media.
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06 December 2011
In recent years there has been a fundamental shift in the perception of packaging, and as we begin to recognize the role it plays the purchasing process it has gradually evolved from an informational tool, to an identification tool, and ultimately to an experiential tool.
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29 November 2011
Radio, television and the Internet took 38, 13 and four years respectively to obtain 50 million users worldwide. The Facebook social media network took just nine months to notch up 100 million users. Social media networks have afforded users the ability to communicate with an infinite number of people worldwide, instantly.
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28 November 2011
Too many business owners are missing out on valuable feedback because they still dismiss social media as a fringe issue. Jed Hewson of 1Stream unpacks this for us.
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17 November 2011
John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media.
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11 November 2011
Last night the winners of the Bookmarks, South Africa's premiere digital awards and an initiative of the DMMA (Digital Media and Marketing Association), announced its 2011 winners in Cape Town.
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08 November 2011
John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media.
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04 November 2011
The most important task when designing a marketing strategy is to accurately define the target consumer. The better the definition, the more successful the program - this is viewed as a 'Best in Class' practice across the world.
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03 November 2011
Premium beer brand, Peroni brought its latest campaign Revved up in Style to a memorable close as the winner of the competition was announced at a glittering event held at Cultural Village in Soweto on the 29th of October, 2011. Oupa Matlaila was randomly selected out of a potential 102 contestants as the winner of an all expenses paid trip to Monza next year.
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03 November 2011
Ad agencies, which work in 2D, should be working much more closely with designers who work in 3D. That's the message from Brian Steinhobel of Steinhobel Design. He was addressing Y&R Johannesburg at one of the regular Lunch and Learn sessions aimed at inspiring staff and bringing new ideas into the agency.
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03 November 2011
Africa is undergoing an explosion in connectivity. Fixed-line broadband connections in Africa have been virtually non-existent but with each new cable laid, there is an upsurge in mobile phone and internet usage.
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31 October 2011
It has been proven time and time again that a poorly designed or non-intuitive website or business portal is a sure-fire way to not only frustrate customers, but also to lose out on business. Adobe Systems ‘regional manager for Sub Saharan Africa, Grant O'Connor sheds some light customer experience management for us.
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28 October 2011
WILLEM STEENKAMP looks at the fumbled PR ball over at BlackBerry this month and how it could have been better managed.
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27 October 2011
The Art Directors Club (www.adcglobal.org), the premier organization for creatives in integrated media and the first global creative collective of its kind, today announced a lively new campaign by DDB New York to promote the call for entries for the global ADC 91st Annual Awards.
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27 October 2011
John Farquhar's regular insights into the world of marketing.
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27 October 2011
MarketingWeb draws on Dr. Robert Passikoff's wealth of consumer knowledge and brand insights. Dr Passikoff is founder and president of Brand Keys and a world leader in consumer loyalty and engagement measure.
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24 October 2011
The ABF's fundraiser comedy evening, held on the 19th October at Joe Parkers in Montecasino was a well attended event with over 300 people from the media and advertising industry supporting a good cause.
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24 October 2011
Award-winning activation and event management agency, Maverick Experience Exhilarator (Maverick), has launched a new website and with it a scathing attack on lack-lustre marketers.
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21 October 2011
With just hours left before the 21st October entry deadline, the Bookmarks - South Africa's digital awards and an initiative of the Digital Media and Marketing Association (DMMA) - have announced the names of the two international judges who will lead the 2011 judging panel.
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21 October 2011
Jameson Irish Whiskey join Kevin Spacey and TriggerStreet Productions to launch new international short film competition. The prize? A once-in-a-lifetime opportunity to direct Kevin Spacey and work with his award winning production company.
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