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13 December 2011
Doesn't time fly when you're enjoying yourself? Which might explain why 2011 just flew by. We had lots to enjoy and absorb in a year when the world turned upside down. Read more »
13 December 2011
Recently, two of my colleagues questioned why it is that some people pair cheese and wine together. I immediately launched into an answer - only to realise I had no clue at all - and ended up resorting to: "Well, it's just most often the way we have it." Read more »
13 December 2011
Simon Dumenco, the media critic at Advertising Age, reckons that Facebook is becoming the media world's ‘black hole', as it introduces frictionless media sharing epic timelines for every user and ‘continuing engagement land-grabs beyond', it is becoming the media world's black hole, and devaluing the non-Facebook web site in the process. Read more »
13 December 2011
13 December 2011
Advertising agency Lowe Bull Cape Town has created another heart wrenching TV commercial for the ARA, an industry association promoting responsible alcohol use. Read more »
13 December 2011
As marketers, many of us will know the thrill (and sleepless nights) experienced when launching a brand new product into the market. Having done all of the right research, how can you ensure that the reality matches the predictions of success? And, after the initial launch, how do you sustain demand? In the case of DStv Mobile, it's had everything to do with stakeholder relations... Read more »
13 December 2011
Defining business mission statements, strategies and objectives, is a relatively easy if at times laborious process undertaken by those in charge of getting and maintaining business income. Every year, countless books and training courses are devoted to the subject of business strategy and planning, and the training industry gains a lot of business in supplying programs to meet the needs of businesses and executives who want to understand and improve their planning process. Read more »
13 December 2011
John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media. Read more »
13 December 2011
Remata's top two technical specialists recently returned from the XMPie Users Group Conference in Miami in the US, with valuable insights into the rapidly evolving print and communications industry and how they apply to the local market. Read more »
06 December 2011
06 December 2011
New research shows that rich, powerful yet unmarried women have become a formidable commercial force: a group of women who are no longer putting purchasing decisions on hold for love. Head of Carat SA's Insights Unit, Delia van Staden says that these women are responsible for a substantial portion of the purchasing decisions made in South Africa. Read more »
06 December 2011
We all appreciate the drive-thru on those days where things have gone from bad to worse, there's nothing in the fridge and the last thing we want to do is speak to another person. Even the thought of queuing up for groceries is triggering major avoidance issues. At moments like this the convenience of convenience foods easily justifies the guilt of scoffing a double cheeseburger with all the trimmings and a super-sized megabucket of carbonated, sugary cooldrink. Read more »
06 December 2011
In this day and age it often comes as a surprise to find that marketers still attempt to mislead consumers as to the veracity of the claims they make about the performance of their products. Read more »
06 December 2011
A lot of ads rely on hyperbole, so it's not entirely a surprise that our new ad for Cotlands turns ‘going the extra mile' into going one thousand kilometres to say a single word. Read more »
06 December 2011
John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media. Read more »
06 December 2011
The Dubai International Advertising Festival will see two new categories added to the 2012 Awards line-up, PR and Mobile. The Festival, which has recently launched its 2012 website with a new look and additional content, will take place from 4-7 March at the Madinat Jumeirah in Dubai. Read more »
06 December 2011
If you've finished writing your Matric finals, but aren't yet sure of what you want to do for the rest of your life in terms of a career - then listen up! Read more »
06 December 2011
Capturing and holding the attention of consumers has become a unique combination of art and science. It's no longer simply about researching what people are watching or listening to, or checking where they're logging in and then buying advertising space accordingly. It has instead become a case of conducting research and adapting your marketing message for the medium in such a way that it isn't avoided. Read more »