Top stories
02 September 2010
The Marketing Fundamentalist Howard Fox asks: In spite of all our differences, are we all virtually the same?
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02 September 2010
02 September 2010
02 September 2010
So a friend of mine made her first trip from the USA to South Africa this week. Because travel to darkest Africa has not been on her agenda before, we decided to fly her from her home state to Atlanta and then direct to Oliver Tambo International. Costs a fair bit more, but we opted for the "less stress" route.
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02 September 2010
Over 500 media owners, media planners, strategists and clients attended the MOST Awards 2010 last night, to celebrate the most highly rated media owner marketing and sales teams, and media agencies in South Africa.
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02 September 2010
Although business owners and marketer's are coming to recognise the importance of having a website for their business, how those websites are being designed and built is still very much a problem. In most cases, a website that replicates an online brochure is what most businesses have. The result thereof is ultimately a poor return on investment for the (often large amounts of) money they have spent on the site. Here are five essential elements that every business website should have.
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02 September 2010
Spring Day - 1 September 2010 - brought a crowd of over 500 enthusiastic industry folk together at The Venue in Melrose Arch to celebrate the winners of this year's highly anticipated MOST Awards.
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02 September 2010
31 August 2010
31 August 2010
31 August 2010
Companies failing to use social media to reach their customers and employees do so at their own peril, according to a new study on the importance of social media in business and customer communications.
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31 August 2010
The internet is the world's largest library. It's just that all the books are on the floor. ~ John Allen Paulos
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31 August 2010
I have recently come across a few instances where people (or a person) is "faking" (or "passing off" as the legal eagles see it) being a big brand online. Marketingweb will be taking an in depth look at this shortly, with permission of a certain large and well-loved brand. In the meantime, though, bloggers, Twitterers and other online writers should know this: It's illegal.
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31 August 2010
With many marketers retiring early or wanting to consult to their industry, industry knowledge isn't missing - but "getting started" knowledge may be. Anna Malczyk talks us through the hard part of starting a small business . . .
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31 August 2010
31 August 2010
Hello, my name is Xoli and I have written a bad ad... and maybe more. I'm not proud of it, but it happens and denying it would be an outright lie and blatant arrogance on my part. I know who else has, many of the boys and girls who wear the title copywriter as if we are the smartest people under the sun.
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31 August 2010
What is a market-led business? It is a business that puts the customer at the core. It's a business that still believes that the customer is King... or Queen.
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31 August 2010
