Win with the right insights

SAMRA Research Conference 2-4 June 2010 - Mount Grace, Magaliesberg

The social scene in South Africa has changed more than many marketers and advertising agencies realise. The way to win the competitive battle is to keep in touch by looking beyond the obvious, and to focus on uncovering true and meaningful insights into the behaviour of our diverse population. What was is no longer the yardstick for growth.

With this in mind, the theme SAMRA has chosen for the conference is "Laduma!": Goal-driven research for striking insights.

Says Joanne van Schaardenburgh, Conference Chair: "The research industry has a huge and valuable role to play in assisting marketers to achieve their goals. We have selected 20 papers that will help you achieve your goals. In addition, we have several keynote speakers that will show you how win the competitive race in a changing world. If you want to win, be there."

For more information e-mail: info@samra.co.za.