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COLUMNISTS
27 July 2010
Toyota's Buddy the Boxer has become a firm favourite, with people not only remembering that it's a Toyota campaign, but chatting about Buddy and "the new puppy" over meals. And it's not just those people who talk about Generations or Desperate Housewives like the characters are real, either.
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27 July 2010
It is rather unusual to find a publisher willing to take the risk of launching a new national daily newspaper at a time when digital options are causing established titles to run for cover as they watch their advertisers jump ship.
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22 July 2010
A couple of years ago I flew to Spain and a former friend (you'll understand soon why he is "former") recommended a specific airline. Everything that could go wrong did go wrong, beginning with an unpleasant journey when I had expectations of a positive and happy flying experience with this particular airline, sold to me as an experience I wouldn't forget. Yes, the friend was right about that...
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22 July 2010
It was just a matter of time: Facebook announced on 21 June 2010 that it has passed the 500 million member mark.
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20 July 2010
We've all become familiar with most changes that were made during the global recession - certain chain stores' prices went through the roof (yes, even the one-year-old ashtrays that had been gathering dust on the shelf at R7.99 a piece suddenly cost R12.99 each); others wisely showed consumers how they could stretch the budget and still eat great meals.
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20 July 2010
Research in South Africa faces a huge problem. It has to investigate and report on the behaviour of a heterogeneous society where the population is not only a mix of races and languages, the functional literacy and social development among the majority is also low due to the high level of unemployment and poor basic education.
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15 July 2010
It's been a week of report backs on the SWC, and so far the news is good. Television shows had people discussing the value of the PR South Africa received over the last month which is - it appears - invaluable.
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15 July 2010
If you think word of mouth (WOM) marketing is last season, you may be surprised to know that this powerful marketing tool has become even more important and turbo-enhanced by the latest technology trends.
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15 July 2010
While most businesses have suffered due to the recent economic downturn, IT focused DUO Marketing + Communications has seen its annual turnover double (2009/2010 Feb Year End). Judith Middleton, founder and CEO, shares some of her strategies for success.
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13 July 2010
As one of the people who commented that "the only people who will make anything out of the World Cup will be FIFA and its lawyers", I am happily eating humble pie as I write.
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08 July 2010
With high-tech gadgetry able to measure the amount of time a consumer spends between blinking when watching an ad, who knew an octopus would have picked the winner of the semi-final between Spain and Germany?
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06 July 2010
I wonder how long it's going to take for the Old Guard to listen. This is not new. From when I first studied with America Online some 12 years ago (yes, at the University of AOL in Santa Cruz, I swear), people like me have been saying the same thing.
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01 July 2010
I can't work. I can't sleep. I seem unable to remember mealtimes anymore. Unless I can hear the drone of the vuvuzelas in the background . . .
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29 June 2010
One of my favourite things about living in California was Sunday mornings. I woke to a view of the bay, beautiful yachts and rollerbladers swishing along the street in front of my apartment.
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