COLUMNISTS
09 March 2010
With around 95 days to go to Big Whistle, Marketingweb will highlight some of the growing excitement – and stunning advertising – leading the nation in its excitement. First off, John Farquhar takes a look at an ad that isn't . . . Read more »
09 March 2010
As marketers shift more and more of their print adspend into digital media, says John Farquhar, publishers continue to experiment with revenue generating strategies that they hope will keep readers on board as paying customers. Read more »
09 March 2010
The Marketing Association of South Africa (MASA) had a slow and painful start. A great deal of scepticism surrounded the launch due to two factors. Read more »
09 March 2010
The storm in a teacup relating to oversight work done by SABC board members raises a number of issues. Read more »
09 March 2010
It seems every time you turn around, someone is encouraging marketers to view the tremendous opportunities online and mobile offer for getting a message to a highly targeted audience quickly, efficiently and at a fairly low cost. Read more »
04 March 2010
South Africans, we'd best watch ourselves . . . we're turning British. Not to offend any British readers too much, but – let's face it – they can be a negative lot, collectively. It seems, though, we're hot on their heels. We may well be Britafricans. Read more »
04 March 2010
The most common mistake made by employees, students and graduates within the marketing field is that it’s all about executing pretty advertising campaigns that build "awareness" for brands - the bigger, bolder and brighter the lights, the greater the likelihood that you’ve succeeded. Sureshnee Nair, Marketing Advisor, Zone AOA, Nestle - Confectionery Strategic Business Unit says it's time to do business . . . Read more »
04 March 2010
In the aftermath of the Global Financial Crisis the international property market is reeling and while in South Africa the opinion is that things are looking up, general international predictions are all doom and gloom. Aside from the impact on the global economy, the people who suffer most at the hands of this downturn are the estate agents – those who make a living off the buying and selling of property. Read more »
02 March 2010
In a market often dominated by negative press, research released on 1 March 2010 by African Response shows that the level of both support and patriotism has risen in South Africa with regards to the upcoming World Cup. Read more »
02 March 2010
In the aftermath of the Global Financial Crisis the international property market is reeling and while in South Africa the opinion is that things are looking up, general international predictions are all doom and gloom. Aside from the impact on the global economy, the people who suffer most at the hands of this downturn are the estate agents – those who make a living off the buying and selling of property. Read more »
02 March 2010
Having spent only a few hours going through the comments, suggestions and responses of our readers, I am thrilled at the level of participation you showed in our recent online research. Read more »
02 March 2010
To attract customers, win market share and generate profits, business has to be driven by the brand owner. It helps if the owner believes in that old truism: 'You will never catch fish, without the right bait on the hook, and fish in the right dam'. It is so logical, you want to cry when you come across companies that ignore sound business practice, says John Farquhar. Read more »
02 March 2010
Wideopen Platform, a subsidiary of Primedia Unlimited, specialises in delivering ground breaking high impact outdoor advertising to the South African market (see the PDF on the right). Marketingweb asked sales director Ryan Cohen about the company, and the huge part out of home plays in the mix. Read more »
02 March 2010
Founded in 2002 and launched in 2003, LinkedIn has become one of the most successful networking tools on the web, with more than 60 million users spanning in excess of 200 countries and territories worldwide. Despite its global profile, LinkedIn is still not being used effectively by the South African online community. Herewith some reasons to consider: Read more »
02 March 2010
It’s easier to imagine a world without electricity than a world without Google. Read more »
26 February 2010
After the recent article by John Farquhar which Simon Goddard responded to, Ken Preston takes a stand for Brands & Branding . . . Read more »
25 February 2010
I have read Mr Farquhar's writing since arriving in this country many years ago, with interest and occasionally some scepticism. Read more »
25 February 2010
It's a question that gets asked over and over by advertisers. Some say, "I simply shake out all the crap and then read my newspaper." More recently, others might argue that they throw away the 'news'paper and read the advertising only. But if you're an advertiser, the investor looking for a return, what is best? On page within (run of press) or inside, loose with your own catalogue (insert)? Read more »
25 February 2010
As we move further into 2010, we can look forward to robust growth for the online advertising industry as bandwidth prices keep falling, more consumers join the broadband world, and more companies embrace the benefits of digital. Read more »
25 February 2010
Here's the question for this week: How much money is spent by advertisers and marketers – including billboards, TV, radio, print and online – and then flushed down the toilet by a call centre that can't (or won't) assist clients or potential clients? Read more »
 
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