Mad March at 3D Design

The pace of work at the 3D Design group of companies' premises in Gauteng is noticeably slowing down from manic to merely frenetic as the company comes to the end of one of its busiest months to date, March 2011. Read more »

Convenience: a conferencing plus

In the competitive world of corporate events, the Peermont advantage, in a word, is ‘convenience'. As multi-purpose facilities, the beauty of staging an event at a Peermont Hotels, Casinos and Resort property is that everything the professional conference planner, tour operator or travel consultant may need is on site - meeting space, good dining, top class recreation, entertainment and gaming. Read more »

Events: the power to make or break your brand

The basic value of an event ­ whether it may be a product launch, an expo or a conference ­ is to bring your target audience together at one critical point and in so doing create an opportunity for a 'touch and feel' experience with your brand, with company representatives on hand to impart a more detailed explanation of your brand or product. Read more »

Working towards a common goal of promoting the ABF

The ABF and Specialised Exhibitions feature at Markex 2011. Read more »

Marketing Conference will attract industry role-players from across the Western Cape and Southern Africa

Conference Programme Finalised for Marketing Indaba Read more »

Loeries category change

The quest for creative excellence is in a state of constant refinement. To this end, The Loerie Awards has announced a change to the TV Promotion, Video and Live Events category. Read more »

As marketing budgets collapse, imagination needs to stretch

Mantelpieces are looking oddly sparse and ball-gowns are perfumed with mothballs as the economic crisis hits the Christmas party season. How do you make the most of your end of year event? Read more »

Celebrating Black

If you want to reach the black market, who are LSM7-plus, future focused, sophisticated and educated, then you may consider associating your brand with the Lifestyle SA Festival. Read more »

What's new in experiential marketing?

Experiential marketing has moved beyond the stage to engagement strategies, writes Ricardo Gressel, business development director of VWV Group. Read more »

Trade Show: a no go?

Trade shows are a useful way to market one-on-one. However if not done properly, they can result in huge losses. Nazley Omar analyses if trade shows are still a relevant marketing tool. Read more »

Experience marketing: hype vs fact

Why use experience marketing? And what separates the good from the bad? Read more »