EVENTS MANAGEMENT
16 April 2008
Experiential marketing has moved beyond the stage to engagement strategies, writes Ricardo Gressel, business development director of VWV Group.
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20 March 2008
Trade shows are a useful way to market one-on-one. However if not done properly, they can result in huge losses. Nazley Omar analyses if trade shows are still a relevant marketing tool.
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17 March 2008
Why use experience marketing? And what separates the good from the bad?
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