E - MARKETING
27 October 2011
Email is thriving. It's one of the many forms of data that is growing at an exponential rate, with analysts estimating that email traffic will quadruple by 2015. In both our business and personal lives, email plays a central role and has become an ubiquitous communication mechanism with ever-increasing flexibility, functionality and richness. Read more »
18 October 2011
Online marketing has opened a new door for advertising, which has led to a thriving online advertising industry in South Africa. Predictions are that internet advertising, both wired and mobile, will increase to R1.6 billion in 2014. Read more »
26 July 2011
The web analytics tools that are available today are not yet able to give you clear view of what is happening across all of the online marketing channels you may be making use of, leaving you with an incomplete view of your traffic. JOHN GINSBERG explains. Read more »
10 May 2011
Although HTML emails are a hugely popular choice for email marketers, plain text emails are not without benefits. Read more »
05 May 2011
Behavioural targeting is set to take off in South Africa as companies look to the technology to help them drive better return on investment from their online marketing spend. Read more »
10 February 2011
I have a lot of people asking me about the effectiveness of blog commenting as a link building/search Engine optimisation (SEO) technique, so I'd like to express my opinion on the topic. I personally believe in blog commenting, and have enjoyed great SE results from this technique, but, and this is a big but, it must be done correctly. Here's how: Read more »
22 July 2010
Research today is more about listening, informing and engaging, and no longer about telling, extracting and recycling. On a global scale it's also more about co-creation and the collective, not about the individual. This was the message from Gunilla Broadbent, ESOMAR president, at the recent 31st conference of the Southern African Marketing Research Association (SAMRA). Read more »
25 March 2010
Of interest to marketers is the latest survey on South African online shopping habits released by MasterCard Worldwide, which revealed that 77% of South Africans who have access to the internet are shopping online and have done so in the past three months. Read more »
11 February 2010
Innovative communication channel iSpeak - adapted for “bandwidth challenged” South Africa - was packaged for National roll-out early in January 2010 and is expected to have a huge impact on the marketing and communication sectors here and across Africa. Read more »
01 December 2009
2009 is drawing to a close and in terms of marketing, businesses are reflecting on the year that has passed and brainstorming new plans and strategies for 2010. Altersage offers some tips to make a difference to your strategy for the New Year. Read more »
24 November 2009
E-mail marketing is one of the oldest and most effective ways of marketing directly online. Direct marketing has always held its place in the marketing mix, but prohibitively high costs posed a barrier for entry to many advertisers. E-mail has provided a far more cost-effective way to reach customers at their most common point of contact with the internet: their inbox. Read more »
27 October 2009
When you think of Mobile Marketing I bet you think….SPAM. SMS messaging at ridiculous hours in the morning. You think of buying a database; sorry an "opt-in" database and acquiring loads of great customers? Read more »
20 August 2009
There can be no doubt that the Internet has profoundly changed the way we communicate with each other, how fast we can access information and how easy it is to share news and connect. Read more »
09 July 2009
Mark Shuttleworth’s venture capital company, Here Be Dragons (HBD), has helped local pay per click business, Clicks2Customers (C2C), grow into international markets. Read more »
14 May 2009
The good news is that you’ve almost certainly already started the process of defining your digital marketing strategy. If you haven't, this short excerpt from the book "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation” should help you ask the right questions as you embark on this journey. Read more »
16 April 2009
No matter what size your business, if you're not using Google Ads already to market your products or services then you're missing out on possibly the most powerful, effective, measurable, affordable advertising tools of recent times. Read more »
02 April 2009
Nando's, a company that has built a formidable reputation not only for their delicious grilled chicken, but also for their characteristic, brazen, gutsy advertising campaigns, has done it again with their latest "Joost" email campaign. Read more »
31 March 2009
A recent UK study has found that younger internet users want to be entertained while older consumers want relevance and usefulness. Read more »
31 March 2009
Having recently written a report on how political parties missed a golden opportunity to use technology to market themselves better in the 2009 general elections in South Africa, I was relieved to see some parties at least rising to the challenge. Read more »
24 March 2009
SA’s digital marketing voice takes a look at the contentious topic of Search Engine Optimisation (SEO) to try discover whether it’s used for nefarious purposes or not. Critically important information to the savvy digital marketer. Read more »
 
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