E - MARKETING
24 November 2009
E-mail marketing is one of the oldest and most effective ways of marketing directly online. Direct marketing has always held its place in the marketing mix, but prohibitively high costs posed a barrier for entry to many advertisers. E-mail has provided a far more cost-effective way to reach customers at their most common point of contact with the internet: their inbox. Read more »
27 October 2009
When you think of Mobile Marketing I bet you think….SPAM. SMS messaging at ridiculous hours in the morning. You think of buying a database; sorry an "opt-in" database and acquiring loads of great customers? Read more »
20 August 2009
There can be no doubt that the Internet has profoundly changed the way we communicate with each other, how fast we can access information and how easy it is to share news and connect. Read more »
09 July 2009
Mark Shuttleworth’s venture capital company, Here Be Dragons (HBD), has helped local pay per click business, Clicks2Customers (C2C), grow into international markets. Read more »
14 May 2009
The good news is that you’ve almost certainly already started the process of defining your digital marketing strategy. If you haven't, this short excerpt from the book "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation” should help you ask the right questions as you embark on this journey. Read more »
16 April 2009
No matter what size your business, if you're not using Google Ads already to market your products or services then you're missing out on possibly the most powerful, effective, measurable, affordable advertising tools of recent times. Read more »
02 April 2009
Nando's, a company that has built a formidable reputation not only for their delicious grilled chicken, but also for their characteristic, brazen, gutsy advertising campaigns, has done it again with their latest "Joost" email campaign. Read more »
31 March 2009
A recent UK study has found that younger internet users want to be entertained while older consumers want relevance and usefulness. Read more »
31 March 2009
Having recently written a report on how political parties missed a golden opportunity to use technology to market themselves better in the 2009 general elections in South Africa, I was relieved to see some parties at least rising to the challenge. Read more »
24 March 2009
SA’s digital marketing voice takes a look at the contentious topic of Search Engine Optimisation (SEO) to try discover whether it’s used for nefarious purposes or not. Critically important information to the savvy digital marketer. Read more »
17 March 2009
SMS marketing is proving just the tool for shrewd businesses looking for affordable, innovative ways to keep themselves ahead of the game during the economic downturn. Txtlocal gives us the lowdown. Read more »
05 March 2009
Have you noticed the growing excitement around online marketing? Following international trends, there has been an increase in the number of big brands in South Africa using online marketing to create brand awareness and get their message across. It’s more than likely that if your own company hasn’t already implemented online marketing, you know of a company that has. Read more »
23 February 2009
There isn’t a media or marketing person around that does not know just how to integrate social media into their current campaigns and strategies. This week The Digital Edge podcast covers the issue of social media and the opportunities therein. Read more »
14 January 2009
Sentient Communications has launched Sentient Digital, a division set to focus on brand communications in the online world. Read more »
09 December 2008
One of the most significant benefits of online advertising is that it allows you to target your message towards your intended audience with a precision that no offline channel can match. Read more »
02 December 2008
The web is the most measurable medium in the history of marketing. Now all that's left is figuring out how to measure it. Read more »
11 November 2008
Online marketing shouldn't only be about advertising to your customers - it's also about engaging with them, writes Diane Charton, managing director at Acceleration Media in her third entry in a series of 'Back-to-Basics' columns. Read more »
11 November 2008
According to AdMob, said to be the world’s largest and fastest growing mobile advertising network, South Africa looks set for a massive move to mobile marketing. Read more »
06 October 2008
Once you have determined your online marketing strategy, you have a range of tools that you can choose from as you roll out your campaigns, writes Diane Charton, managing director at Acceleration Media in her second in a series of 'Back-to-Basics' columns. Read more »
02 October 2008
What exactly is semiotics analyses, and why do marketers need to know about it? Dianne Bayley looks at what goes into the fascinating science. Read more »
 
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