RESEARCH
17 August 2010
It is not an uncommon occurrence within a business to lose touch with those around you. In fact, it is something that affects all of us, just on different levels and at different times.
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12 August 2010
A recent study by Space Doctors, a leading international research company, showed that masculine roles are increasingly under debate and expectations around work are shifting.
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20 July 2010
If you never surf the Web while watching TV, you are distinctly in the minority.
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06 July 2010
Nielsen first-set data from its Life360 and Three Screens projects shows that South Africans truly nailed their colours to the mast, with over 13.5 million viewers watching Bafana Bafana versus Mexico on television in and out of home (Source: SAARF TAMS).
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01 July 2010
If anyone doubted that marketers must come to grips with social media that doubt should be removed by the findings of the latest Harris Poll, released earlier this month.
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01 July 2010
The opening game on Friday 11 June 2010 was an historical event in more ways than one: According to SAARF TAMS, over 10 million South Africans watched this momentous occasion in home, making it the single largest television audience in our history to view a single event.
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22 June 2010
The estimated total household monthly income held by South Africa's urban homes is approximately R45-billion according to the recently released ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton / CTP's urban retail and readership consumer research survey.
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17 June 2010
South Africa is known for its diverse cultures, eleven official languages, breathtaking places and welcoming people. South Africa's youth - tomorrow's future - is the epitome of our country's uniqueness. Understanding South Africa's youth, their preferences and behaviours is any marketer's dream. TGI (Target Group Index), exclusively owned by Ask Afrika - a leading South African market research company, can assist marketers in understanding this dynamic group of people.
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22 April 2010
It's good news for marketers after turbulent times: The majority of local business leaders are upbeat about South Africa according to Avusa Media and BDFM Publisher’s latest 2010 South African Business Research Evaluation (SABRE) results.
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20 April 2010
Fragmented, stereotyped and misunderstood, South Africa’s 4.4 million strong Coloured market is as big as the white market in South Africa (9.1% of the population vs. 9%) and yet so many marketers have made the mistake of overlooking opportunities within this previously disadvantaged group.
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15 April 2010
Licensing violations, brand fraud and trademark infringement around mega-sports events will be a new area of study by the Chief Marketing Officer (CMO) Council as billions of TV viewers and football fans gear up for the month-long 2010 FIFA World Cup in South Africa, kicking off June 11.
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08 April 2010
When the South African Institute of Chartered Accountants (SAICA) approached digital design, development and strategy agency ThoughtCorp to assist in engaging accounting students, the company came up with the nowiCAn web platform, launched in January 2010.
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06 April 2010
According to the 2009 Cone Consumer New Media Study, an online survey by Opinion Research Corporation among a representative US sample of 1,048 adults comprising "new media users," 44% of American new media users are searching for, sharing or discussing information about corporate responsibility (CR) efforts and programs and are highly confident they can have an effect on business.
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18 March 2010
An experiential campaign for the Elizabeth Arden ‘Pretty’ fragrance run by Billads last year yielded sweet results for the perfume, with research showing a 93% recall of the brand and fragrance. Here's how . . .
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16 March 2010
The US-based Word Of Mouth Marketing Association is a mine of information for marketers looking to get their campaigns noticed. Here, we look at a case study – courtesy of WOMMA – that made tax software desirable . . .
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04 March 2010
With new media making everything from cell phone vouchers to learning games available to marketers, a recent study into video games shows that exposure to the medium makes children - regardless of age, sex and culture – "more aggressive and less caring".
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18 February 2010
According to the most recent contiguous six month poll by the US Association of National Advertisers (ANA), 83% of the respondents indicate they are identifying cost savings and reductions in their current marketing and advertising efforts. While that represents a high percentage of respondents, this is improved from six months ago (87%), one year ago (93%), and eighteen months ago (87%).
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04 February 2010
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26 January 2010
The 2010 World Cup and the "Obama effect" - a US president of African heritage - has apparently sparked a surge in interest in much of Africa as a tourist destination, industry experts at the annual FITUR tourism trade fair say. More visitors may mean more opportunities for smart marketers . . .
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26 January 2010
As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council in the USA indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Can we learn from US loyalty programmes?
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