RESEARCH
04 February 2010
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26 January 2010
The 2010 World Cup and the "Obama effect" - a US president of African heritage - has apparently sparked a surge in interest in much of Africa as a tourist destination, industry experts at the annual FITUR tourism trade fair say. More visitors may mean more opportunities for smart marketers . . . Read more »
26 January 2010
As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council in the USA indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Can we learn from US loyalty programmes? Read more »
14 January 2010
Top recruitment firm AdTalent recently published its annual salary survey, using figures from actual placements made over the past year, as well as from a salary survey sent to all its newsletter subscribers. Figures in the survey are cost to company (CTC) figures. Read more »
08 December 2009
Here's what your car says about you: More than 6,000 South Africans took part in the Wheels24 2009 annual Alternative Car of the Year Awards (ACOTY) online poll - and the results reveal if your car is a Jock, Frock, or Chop. Read more »
08 October 2009
Violence against women, including sexual violence, is widespread in South Africa. A recent, large survey* shows more than four in-ten South African men were reported to have been physically violent to an intimate partner. Over a quarter of men reported having raped a woman with nearly one-in-twenty committing rape in the previous year. Marketingweb salutes the efforts of all those who campaign against violence . . . Read more »
11 August 2009
A small, independent US study by Nucleus Research finds that companies that allow access to social media site Facebook lose an average of 1.5% in total employee productivity. South African usage of Facebook is growing in leaps and bounds. Are your staff members logging on to productivity and security issues? Read more »
21 July 2009
Tanya van den Berg, director of Three Ring Circus youth marketing company, offers some key tips to maintaining the continuous (partial) attention of your youth market. Read more »
23 March 2009
A recent Nielsen study on Consumer Attitudes in the USA revealed a number of interesting insights into consumer behaviour. Read more »
05 March 2009
Discovery Networks, the organisation responsible for the Discovery channel on DSTV, has recently concluded a comprehensive, unparalleled study of the male consumer. The mammoth research undertaking involved the study of more than 12,000 men in 15 countries and consulted some of the world’s leading experts in male behaviour. Read more »
02 March 2009
With nearly one billion consumers and huge growth potential in core infrastructure sectors, Africa is now topping the list of up-and-coming regional markets worldwide. Here's your chance to contribute to the accurate rating of marketing on the continent by completing a research survey aimed at marketing practitioners in Africa. Read more »
29 January 2009
According to the latest ChangeWave survey of American consumers, conducted 5-9 January, editors Paul Carton and Jean Crumrine suggest that this latest survey shows some intriguing signs that consumer spending may finally be stabilising after a prolonged slowdown. Read more »
13 January 2009
A recent global shopper study undertaken by Ogilvy’s Activation unit, represented in South Africa by Brand Activation in Johannesburg and OgilvyAction in Durban, has uncovered critical new insights into shopping behaviour. The research exposes that the widely quoted “70% of purchase decisions are made in store” only goes so far, and marketers need to understand that shopper decision making varies considerably by market, category and channel. Read more »
12 January 2009
"Every day I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work," Robert Orben. Like Robert Orben, you probably have to go to work every day too, so check out Ad Talent's 2009 salary survey. Read more »
06 January 2009
What can a local marketer learn from Millenials? Read more »
09 December 2008
Independent media consultant Gordon Muller helps make sense of the new 14 segment LSM model. Read more »
03 December 2008
Marketers, did you know that South African men are world-leaders in believing they're sexy? Their looks are also very important to them – so bring on the grooming products. Read more »
27 November 2008
In its quest to offer “total citizen empowerment,” public broadcaster SABC introduced its new Audience Segmentation Model in October, which it believes will give marketers a clearer understanding of its audience. Read more »
24 November 2008
Would banning fast-food ads really improve the level of child obesity? Maybe. Maybe not. Read more »
31 October 2008
Tough, resilient and still shining, South Africa's Black Diamonds form a sector of the population that should have every citizen excited - and every marketer sitting up and taking note. Dianne Bayley takes a look at this economic gem. Read more »
 
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