RESEARCH
06 December 2011
New research shows that rich, powerful yet unmarried women have become a formidable commercial force: a group of women who are no longer putting purchasing decisions on hold for love. Head of Carat SA's Insights Unit, Delia van Staden says that these women are responsible for a substantial portion of the purchasing decisions made in South Africa. Read more »
17 November 2011
ICOM is an independent agency network with in excess of 85 agencies in over 50 countries, covering 95% of the world's markets. They conduct an annual survey in May of every year, amongst their global base of agencies to determine new trends, strategies and innovations. Read more »
31 October 2011
A recent report released by GFK Group, dating from January 2010 to August 2011, around the retail and technology sector, has indicated market growth for the Samsung brand in two key areas including; refrigeration and home theatre - as well as indicated sustained market positioning in the flat panel TV market and washing machine sector. It is in line with this, that Samsung South Africa today announced that they are South Africa's number one consumer electronics brand. Read more »
11 October 2011
Outdoor Auditors has just completed its latest nationwide audit of outdoor advertising sites in South Africa. These are the results. Read more »
04 October 2011
JOHN FARQUHAR shares some valuable insights on what we can expect in the advertising and media industries in the next four years. Read more »
22 September 2011
According to an online analysis conducted by Acceleration Media, South Africa enjoys a positive online reputation among international internet users. The research uncovered about 530 000 discussions about South Africa across social and news media during the month. Read more »
20 September 2011
Returning from the 2011 PAMRO (Pan African Media Research Organisation) conference, Celia Collins, deputy group MD of The Starcom MediaVest Group (SMG) provides insights into the latest advertising research in Africa. Read more »
23 August 2011
The ABC figures for the period April to June 2011 period reflects a downward trend, compared to the same period in 2010. JOHN FARQUHAR takes a closer look. Read more »
28 July 2011
S'BU MANQELE maintains that research must remain the foundation of all interaction - providing the key differentiator between a "reaction" and a "response". Read more »
05 July 2011
New Nielsen Study Examines What Women Around the World Watch and Buy, Outlook for the Future. Read more »
05 July 2011
Business leaders, marketers and market researchers have the opportunity to play an incredibly important role in the future of humanity and the world we live in. The opportunity is not only to make businesses and brands sustainable, but to inspire more sustainable behaviour in customers and consumers. But if we are to seize that opportunity, we need a more mindful mission for marketing and market research - one that focuses on value creation, not simply selling more stuff. Read more »
30 June 2011
Isilumko Media delivered a comprehensive set of research results to client I&J, after being taskedwith conducting dipstick research on a particular I&J product. Read more »
02 June 2011
The Southern African Marketing Research Association (SAMRA) is the professional body representing market and social researchers in South Africa. Members promise to abide by a code of conduct that sets minimum acceptable standards for how research is conducted and used – as developed by ESOMAR, the European Society for Opinion and Marketing Research. Read more »
19 May 2011
Regardless of whether it's an angel investor or venture capitalist you are approaching, every funder will narrow things down to one major question: "Who is your target market and who are you competing against?" Read more »
19 May 2011
According The Media Audit's soon-to-be released National Report, social media websites have reached critical mass with consumers who are in important life stages. Read more »
12 May 2011
Diane Charton, managing director at Acceleration Media offers expert commentary of conversations that South Africans are having about political parties ahead of the elections. Read more »
05 May 2011
It's expected that the Consumer Protection Act (CPA), which came into effect at the beginning of April, and which considerably strengthens the rights of consumers, could initially impact negatively on the marketing research industry. Read more »
28 April 2011
So what is it really like out there? Read more »
17 February 2011
The "Decade of Delight" describes the key expectation of today's consumers, in the 15th annual Brand Keys Customer Loyalty Engagement Index (CLEI) survey conducted by the New York-based brand and customer loyalty and engagement consultancy (www.brandkeys.com). Read more »
10 February 2011
Unlike the Hitchhiker's Guide to the Galaxy, the real question in marketing is not the meaning of life; but rather: "Does experiential marketing work?" While little verifiable research has been done in South Africa to determine the answer to this question; there are clear indicators that all say: Yes, it certainly does! Read more »
 
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