MEDIA
08 April 2010
Seattle-based filmmaker Zeek Earl has been awarded the Grand Prize in the Chief Marketing Officer (CMO) Council's Pause to Support A Cause public service advertising contest, which was powered by Zooppa, a global social media network of nearly 60,000 creative enthusiasts developing people-inspired brand marketing and non-profit campaign concepts. Read more »
08 April 2010
The quest for creative excellence is in a state of constant refinement. To this end, The Loerie Awards has announced a change to the TV Promotion, Video and Live Events category. Read more »
18 March 2010
Account moves and wins announced this week. Read more »
16 March 2010
Marketing has changed since the first advertising agency, Volney B. Palmer, opened its doors in Philadelphia in 1841. Today there are hundreds of thousands of agencies around the world and millions of creative innovators working their craft. Interesting that with all that talent and hard work there have only been four milestone inventions that have radically altered the way marketers communicate with their target market. And the way their target market has consequently altered its behaviour. Read more »
16 March 2010
In a country with 11 official languages and a functional literacy rate that is still too high, vital health and safety regulations must be communicated to workers in a manner that enables them to comply. Read more »
10 March 2010
The IMM Africa Association of Marketers, the membership association of students and alumni of the IMM Graduate School of Marketing, past members of the IMM, and the marketing and business community, will be hosting its inaugural breakfast presentation in Johannesburg this month. Read more »
04 March 2010
It’s not often that an ad campaign is so strong it can withstand several different “funnymen” using it in a statement about what’s happening in the country. We loved Stii Pretorius’ “Ras” spoof. We adore Zapiro. So, for those who haven’t already received Zapiro’s “Keep it real, Julius” cartoon . . . Read more »
02 March 2010
Wideopen Platform, a subsidiary of Primedia Unlimited, specialises in delivering ground breaking high impact outdoor advertising to the South African market (see the PDF on the right). Marketingweb asked sales director Ryan Cohen about the company, and the huge part out of home plays in the mix. Read more »
23 February 2010
For those who aren't signed up to receive The MediaShop's weekly newsletter, we thought we'd bring you an article that is topical, given the items Marketingweb has been carrying on reputation management. Here it is, untouched . . . Read more »
09 February 2010
There is much talk of how websites are moving away from being brochure sites, designed to communicate at the target audience, towards them being web applications for engaging with the audience. Digital Bridges' Kate Elphick says that while this is the natural logic which follows on from the interactive power of web 2.0, but perhaps the pendulum has swung too far. Read more »
05 January 2010
In response to the Sunday Times lead story of 3 January 2010, the TVIEC has sent out a release to all media. We are publishing in its entirety here, unedited. Read more »
08 September 2009
Social media is meant to be just that – social. Customers quickly see through thinly veiled marketing messages and spammy tweets. So what’s the way around this? Quite simply, to be upfront and honest and to get involved. Read more »
03 July 2009
Ads 24 have taken a positive step in advertising the core circulations (excluding 3rd party bulk and PMIE copies) for their five Sunday papers. Read more »
07 May 2009
South Africa's top journalists were recognised for their work at the Mondi Shanduka Newspaper Awards hosted at the Wanderers Club in Johannesburg on Wednesday. Read more »
11 December 2008
After recoiling from the initial crisis, advertisers are slowly returning. Read more »
09 December 2008
Independent media consultant Gordon Muller helps make sense of the new 14 segment LSM model. Read more »
28 November 2008
Wide-scale retrenchments are on the cards but media workers will only know their fate in January 2009. This as Naspers loses R500-million in a failed German mobile television bid. Read more »
26 November 2008
The consumer magazine of the year, awarded by the Pica Magazine Publishing and Editorial Excellence Awards, goes to a title in the Media24 stable. For all the winners click here. Read more »
20 November 2008
Maybe it is not necessary to stand out from the clutter. Instead, you should consider embracing clutter, argues Gill Randall of the Newspaper Advertising Bureau. Read more »
15 October 2008
Global ad spending still grew in the second quarter of 2008 despite the economic uncertainty, with strong growth in Asia Pacific offsetting weakness in North America and Europe. Read more »
 
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