MEDIA
02 March 2010
Wideopen Platform, a subsidiary of Primedia Unlimited, specialises in delivering ground breaking high impact outdoor advertising to the South African market (see the PDF on the right). Marketingweb asked sales director Ryan Cohen about the company, and the huge part out of home plays in the mix. Read more »
23 February 2010
For those who aren't signed up to receive The MediaShop's weekly newsletter, we thought we'd bring you an article that is topical, given the items Marketingweb has been carrying on reputation management. Here it is, untouched . . . Read more »
09 February 2010
There is much talk of how websites are moving away from being brochure sites, designed to communicate at the target audience, towards them being web applications for engaging with the audience. Digital Bridges' Kate Elphick says that while this is the natural logic which follows on from the interactive power of web 2.0, but perhaps the pendulum has swung too far. Read more »
05 January 2010
In response to the Sunday Times lead story of 3 January 2010, the TVIEC has sent out a release to all media. We are publishing in its entirety here, unedited. Read more »
08 September 2009
Social media is meant to be just that – social. Customers quickly see through thinly veiled marketing messages and spammy tweets. So what’s the way around this? Quite simply, to be upfront and honest and to get involved. Read more »
03 July 2009
Ads 24 have taken a positive step in advertising the core circulations (excluding 3rd party bulk and PMIE copies) for their five Sunday papers. Read more »
07 May 2009
South Africa's top journalists were recognised for their work at the Mondi Shanduka Newspaper Awards hosted at the Wanderers Club in Johannesburg on Wednesday. Read more »
11 December 2008
After recoiling from the initial crisis, advertisers are slowly returning. Read more »
09 December 2008
Independent media consultant Gordon Muller helps make sense of the new 14 segment LSM model. Read more »
28 November 2008
Wide-scale retrenchments are on the cards but media workers will only know their fate in January 2009. This as Naspers loses R500-million in a failed German mobile television bid. Read more »
26 November 2008
The consumer magazine of the year, awarded by the Pica Magazine Publishing and Editorial Excellence Awards, goes to a title in the Media24 stable. For all the winners click here. Read more »
20 November 2008
Maybe it is not necessary to stand out from the clutter. Instead, you should consider embracing clutter, argues Gill Randall of the Newspaper Advertising Bureau. Read more »
15 October 2008
Global ad spending still grew in the second quarter of 2008 despite the economic uncertainty, with strong growth in Asia Pacific offsetting weakness in North America and Europe. Read more »
25 September 2008
Producer of High School Musical: Spotlight South Africa, Pieter Toerien, apparently attempted to rig votes recently by asking for assistance in efforts to oust a contestant. Read more »
17 September 2008
Lance Rothschild analyses the effect of the recent changes in radio station line-ups. Read more »
15 September 2008
US TV advertising sales are weathering the current economic storm better than media categories like radio and publishing, and perhaps even the internet. Read more »
10 September 2008
Gender Links' Pamela Mhlanga says cartoonist Jonathan Shapiro's cartoon has “indeed gone too far. It is never acceptable to publish imagery of violence against women”. Read more »
27 August 2008
Lance Rothschild gives his take on the Rude Awakening (RAW) on 94.7 Highveld Stereo. Read more »
26 August 2008
The Audit Bureau of Circulations' (ABC) figures paint a picture of stability, even though some segments are feeling the brunt of the current tightening economy. Read more »
20 August 2008
A lonely story about trying to stand out in the cluttered advertising world. By John Bowles, Joint MD, Newspaper Advertising Bureau. Read more »
 
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