PUBLIC RELATIONS
18 November 2008
Every time you meet someone at a party, a networking event, or a new client calls you on the phone, you’ll be using the so-called elevator pitch, perhaps without knowing – and without knowing how to use it to your favour. Robynn Burls explains. Read more »
12 November 2008
PR theory and strategy are undoubtedly vital parts of a PR professional’s approach to a publicity campaign, however, the inevitable success of any campaign still relies on the PR practitioner’s ability to successfully pitch the idea to a journalist. According to SA journalists, PR companies are still unknowingly making many mistakes. Read more »
20 October 2008
PR practitioners constantly moan about no-shows. But the industry had no qualms about committing the offence themselves at a recent event, says Marilyn de Villiers. Read more »
09 October 2008
Media analysis leading up to the expulsion of Mbeki shows an active campaign to raise Zuma’s profile and endear him to the media. This as the Mbeki camp disengaged the media. Read more »
04 August 2008
Press releases have long been recognised as an effective, inexpensive way of raising a company’s profile and promoting its viewpoints, products and services. Read more »
21 July 2008
The conventional approach to media fragmentation is to expand the advertising schedule, but Stephen Forbes, Meropa Communication’s Cape Town director, argues that reaching more media needn’t cost the earth. Read more »
03 July 2008
Three former journalists talk to Kalay Vani-Nair about the challenges of leaving the profession for public relations and the challenges they have found on the 'other' side. Read more »
30 June 2008
There is a new scare word stalking the world of journalism, although public relations practitioners probably don't mind. The word is “churnalism”, coined in a new book by veteran journalist, Nick Davis. Read more »
24 June 2008
Companies speak of aligning their internal and external communication, but in reality this does not happen. Nina de Klerk explores this issue, citing some real examples of indifference. Read more »
05 June 2008
Following the recent spate of xenophobic attacks, South African needs a serious public relations effort, says Vimtha Rajbansi. Read more »
19 May 2008
Industry awards and official statistics paint a laughably erroneous view of the PR industry, argues Peter Mann, CEO of Meropa Communications. Read more »
29 April 2008
An alchemist aimed to convert common metals to gold. In the same way, public relations is sometimes expected to turn a run of the mill client into something sparkling, writes Vimtha Rajbansi. Read more »
27 March 2008
The top award at the 11th PRISA (Public Relations Institute of Southern Africa) PRISM Awards went to the Gautrain Project. Read more »
26 March 2008
Steve Whitford feels compelled to look at the other side following his controversial look at why journalists hate PRs. Read more »
25 March 2008
Chances are high that journalists despise the PR agency you use to try and get news about your company into the media. Most journos can count the agencies they rate as credible on two hands. Read more »
25 March 2008
Who do you think is the best public relations practitioner in SA? Read more »
20 March 2008
Liza van Wyk. CEO of BizTech, offers some tips on harnessing wit, wisdom and intelligence in business writing. Read more »
03 March 2008
How do you effectively get your idea across to a “difficult” journalist over the phone? Robynn Burls, co-founder of Encyclomedia, asked some practical advice from international speaker and communications skills expert Colette Carlson, who is currently on tour in South Africa. Read more »
06 November 2007
Should public relations practitioners be worried about the impact of blogging on embargoes, asks Cindy Offer. Read more »
29 October 2007
Does the press release still have a role to play in modern communications practice? PR veteran Marcus Brewster offers some tips. Read more »
 
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