PUBLIC RELATIONS
08 November 2011
The sooner big operators in the telecoms industry realise that putting their customers first must always be their priority; the more they'll avoid disasters in crisis communications in the future. It really is very simple. Read more »
08 November 2011
While increased competition often brings out the best in companies and individuals, one could argue that the opposite is also true. In many instances, instead of trying to outwit or outsmart our competitors, we adopt a far more short-sighted alternative - notably of trying to outdo them. This is something we're unfortunately starting to see more and more in the realm of marketing and PR, creating our very own custom-made catch 22. Read more »
15 September 2011
Any editor will tell you their mailbox is assaulted by a barrage of press releases, most of which are deleted after reading the first paragraph. JOHN FARQUHAR explains why. Read more »
13 September 2011
Twitter is an invaluable resource to amplify your public relations campaign. DESIREE GULLAN tells us why. Read more »
13 September 2011
JOHN GINSBERG, product and marketing director at Ensight emphasises the pitfalls of allowing sensitive company info leak via social networks. Read more »
08 September 2011
LORRINE ARAUJO examines the ongoing debate around developing credible measurements for return on PR investment. Read more »
01 September 2011
With more and more clients turning their focus to PR as a communications tool on its own and as an important part of the overall mix for marketing their brands and businesses, MICHAEL GULLAN shares the latest PR strategies. Read more »
04 August 2011
PR is no longer advertising's poor cousin, it has evolved into a powerful part of any brand's communications mix. MICHAEL GULLAN elaborates. Read more »
30 June 2011
Despite the obvious rewards, or potential rewards, most companies today still don't have a clearly defined social media strategy or know how to engage any simple strategies that combine traditional and social media to create through the roof results and memorable consumer experiences. Read more »
21 June 2011
Following on from Glenn Bryant's view of public relations (MarketingWeb 2 June 2011), Sureshnee Nair, looks at the topic from another perspective. Read more »
02 June 2011
Always the bridesmaid and never the bride, the PR function has traditionally played the role of alter ego to the rich and famous, lieutenant to the mighty and powerful, and henchman to the evil and infamous. Read more »
03 May 2011
Say No! to non-ethical conduct - IPRA President urges Read more »
21 April 2011
Murder accused ‘guilty' for appointing spokesperson Read more »
22 March 2011
Too many PR professionals forget the critical role they have to play as an advisor to the business. Just as financial advisors, lawyers, tax specialists and others taken on this trusted role so too should the PR profession. Read more »
15 February 2011
Winners will be announced at a gala event in Cape Town. Read more »
20 January 2011
It's that time of year again when anyone who's anyone (i.e. almost everyone) in virtually every profession feels the need to share their insights about the next 12 months with everyone else. Read more »
23 November 2010
Anyone who's ever been stuck in front of a computer facing an ominous looking blank page will appreciate the act of sheer willpower and determination often required just to type the word "draft" on the top left hand side. Read more »
04 November 2010
2010 has seen its fair share of brand upsets. Tiger Woods had to wait in the New Year with the sex-scandal affecting his swing and his reputation. Little went right for Toyota when they revved the New Year in by recalling 8 million Prius hybrid cars, shaking consumer confidence in a much loved and trusted manufacturer. Read more »
08 July 2010
For many marketing managers and directors, one of public relations' most unappealing features is the fact that it's very difficult to determine its actual return on investment, says Lorrine Araujo, managing director of Letsema Communications. Read more »
23 February 2010
A record-breaking number of public relations consultancies have submitted entries to this year’s PRISM Awards which, according to spokesperson Bridget von Holdt, shows that the Awards are becoming increasingly sought-after and valuable in the public relations industry. Read more »
 
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