ADVERTISING
04 May 2010
As the one form of media from which there is no escape, out-of-home advertising evokes mixed feelings in the public. It appears to evoke even more mixed feelings within the industry, says Shelagh Foster, editor of www.themediaonline.co.za Read more »
22 April 2010
From the casting of the now famous boxer to the choosing of the voice-over artist, Buddy commercials have become firm favourites with South Africans who can't wait to hear whether the canine is cheesed off with the "ba-aaa-a-a-d" sheep, or condescending with his "sis" . . . Read more »
12 April 2010
The communication and advertising industry reports that there has been continued progress in its drive to make the industry more representative of the country's demographics, in what was traditionally a white dominated environment. Read more »
08 April 2010
Foetal Alcohol Syndrome (FAS) is the leading known cause of mental retardation, and the Western Cape has the highest incidence of FAS in the world. So when creative agency Lowe Bull Cape Town was tasked with crafting a campaign that would raise awareness and challenge misconceptions of the disorder, the team knew they needed to produce something potent. Read more »
08 April 2010
The quest for creative excellence is in a state of constant refinement. To this end, The Loerie Awards has announced a change to the TV Promotion, Video and Live Events category. Read more »
30 March 2010
Judges in the Newspaper Association of South Africa’s annual Frewin, McCall and Joel Mervis competition were highly impressed with the level of innovation evident in this year’s competition. Read more »
30 March 2010
Saatchi & Saatchi has won the prestigious Creative Circle 2009 Ad of the Year Award in the outdoor category for its Makita 20,000 Holes campaign. Read more »
23 March 2010
Remember the ad Marketingweb ran recently that "didn't" have pics of soccer balls and "wasn't" advertising anything against the "you know what" rules? Well, news broke last week that it's been shot from the sky by Blatter and Co. Read more »
23 March 2010
According to a report written by Chantelle Benjamin in this morning's Business Day, new advertising data from AGB Nielsen also showed there had been a definite shift in advertising spending from print, radio, cinema and outdoor to television, direct mail and the internet. Read more »
23 March 2010
With many local company's looking to do something "green", most have reached the "we re-use photocopy paper" stage. Innovative Carbon d’Afreeque has taken billboards – about 40 soccer fields of them – and "upcycled" them into bags! Read more »
23 March 2010
As Tony Koenderman’s annual AdReview Awards draw closer, the time has come to reflect on what has certainly been one of the most interesting decades in the history of the South African advertising industry. Read more »
23 March 2010
The much loved Lindt Gold Bunny has reappeared, signaling to South Africans that Easter isn’t far away. Master Swiss Chocolatiers Lindt and Primall Media have joined forces to encourage V&A Waterfront consumers to ‘Give a bunny a home’ this Easter. Read more »
19 March 2010
London based advertising agency MC Saatchi is extending its operation globally and is opening branches in major markets across the world. A presence in South Africa is considered to be important to the network, and as a result it has opened an office in Cape Town and is in the process of setting up a Johannesburg operation. Read more »
19 March 2010
As Tony Koenderman’s annual AdReview Awards draw closer, the time has come to reflect on what has certainly been one of the most interesting decades in the history of the South African advertising industry. Read more »
18 March 2010
Account moves and wins announced this week. Read more »
16 March 2010
The SAB "Reality Check" campaign gained massive reach through alternative media specialists SP Media’s unique branding platforms. The initiative aims to educate drinkers on the personal and societal consequences of driving under the influence and to combat prevailing alcohol abuse amongst South Africans drinkers. Read more »
11 March 2010
It's funky, it's local street art and it shows your support for your team: The "makaraba" - a Xhosa variation of the word "makarapa", which literally means "migrant worker" – has been given the heads up from thousands of South African sports fans . . . and corporates who love the idea of their brand turned into art. Read more »
04 March 2010
Justin McCarthy, newly appointed group MD of TBWA\Group\Durban, is proof that you never know where life is going to take you. From managing a restaurant to heading one of the country's leading ad agencies, he tells Florence Modikwe how he got to the top. Read more »
18 February 2010
According to the most recent contiguous six month poll by the US Association of National Advertisers (ANA), 83% of the respondents indicate they are identifying cost savings and reductions in their current marketing and advertising efforts. While that represents a high percentage of respondents, this is improved from six months ago (87%), one year ago (93%), and eighteen months ago (87%). Read more »
16 February 2010
If the advertising and marketing industry has an unfulfilled dream, it is to produce a communication model that will deliver pre-determined commercial results. John Farquhar says the industry obviously believes that this is possible, as it is showing keen interest in how the brain works, judging by the range of literature currently available. Read more »
 
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