ADVERTISING
04 March 2010
Justin McCarthy, newly appointed group MD of TBWA\Group\Durban, is proof that you never know where life is going to take you. From managing a restaurant to heading one of the country's leading ad agencies, he tells Florence Modikwe how he got to the top. Read more »
18 February 2010
According to the most recent contiguous six month poll by the US Association of National Advertisers (ANA), 83% of the respondents indicate they are identifying cost savings and reductions in their current marketing and advertising efforts. While that represents a high percentage of respondents, this is improved from six months ago (87%), one year ago (93%), and eighteen months ago (87%). Read more »
16 February 2010
If the advertising and marketing industry has an unfulfilled dream, it is to produce a communication model that will deliver pre-determined commercial results. John Farquhar says the industry obviously believes that this is possible, as it is showing keen interest in how the brain works, judging by the range of literature currently available. Read more »
04 February 2010
Habari Media has launched its partnership with Facebook at a function at the Melrose Arch, Johannesburg on Wednesday 3 February 2010, to offer local advertisers new and innovative advertising opportunities on the global social networking site. Read more »
04 February 2010
Tshwane Metropolitan Council lodged an urgent application for review of the ASA’s decision on 15 November 2006, which found against the claim “City of Tshwane, Africa’s leading capital city”. Read more »
19 January 2010
Relationship-building and word-of-mouth advertising are among the critical components of tourism marketing, says Dr Richard George. Read more »
14 January 2010
It can be said that creative advertising is like brain surgery. According Dr Bob Deutsch, when advertising is artfully done it cures people of the status quo by activating neural circuitry. Read more »
12 January 2010
UK press reports say that the long-awaited health select committee report on alcohol abuse has called for tighter restrictions for drinks marketing, including the introduction of a 9pm watershed for TV advertising - but has stopped short of calling for a blanket ban. Read more »
03 December 2009
As member of the marketing communications industry, we invite you to submit any proposals for change to the Code of Advertising Practice to your industry body as soon as possible. Read more »
19 November 2009
We asked for some fabulous outdoor initiatives – and we got them! Read more »
17 November 2009
Brand research & reputation intelligence firm Ornico recently announced that the bungling of adverts broadcasts by local television stations has reached a new high - and that advertisers could be losing millions from commercials that had not been broadcast or had been broadcast erroneously. Read more »
10 November 2009
It's distinctly South African – something that would bring a smile to any local seeing it, but would have to be explained to a foreigner. That's the way we like it: The product is local; the target market is local; the concept is decidedly local – and lekker. Read more »
03 November 2009
Despite the rise of electronic media, the use of paper is increasing throughout the world. Sappi's new outdoor campaign aims to get people seeing green. Read more »
29 October 2009
With the OHMSA Awards now in their third year – and entries closing fairly soon – the Marketingweb team is keeping an eye out for outdoor ads and initiatives that could be contenders. You can too, by sending us your suggestions – whether it was your campaign or just one that caught your attention. Read more »
15 October 2009
Strategic Marketing magazine is looking for information on exciting new advertising campaigns which will launch in November/December. Read more »
08 October 2009
With sales volumes down, companies are turning every marketing rand over twice before they press the spend button. The result is that ROI has become the mantra when any marketing budgets are discussed. Read more »
28 September 2009
Toyota SA and its marketing partner of nearly half a century’s standing, Draftfcb Johannesburg, have found a new star to warm consumers’ hearts: A charismatic brindle Boxer named “Buddy”. Read more »
15 September 2009
From time to time an advertising agency will announce to the world that it has found the creative magic wand that ensures marketing success will flow from the advertising based on its advertising model. John Farquhar looks at models – and talent . . . Read more »
15 September 2009
From concept to completion the new Allan Gray commercial was just over fourteen months in the making: A massive feat that took a combined team of well over a hundred and sixty people, not including extras. Read more »
08 September 2009
In a market sector dominated by fear-based advertising, South Africa's largest privately-owned insurance company Hollard has gone "fearless". Dianne Bayley looks at a campaign that "gets" what its clients are all about . . . Read more »
 
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