SALES
15 August 2008
The shaky relationship between sales and marketing has a definitive effect on business performance. A new report tries to close the gap between the adversaries in order to improve business performance.
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07 August 2008
Media agents are inundated with choice. So what do sales reps and media owners need to do to cut through the clutter. Richard Lord, associate media director at the MediaShop, offers some advice.
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30 June 2008
Sales and marketing often work against each other, instead of together. How do you get them to complement each other?
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24 June 2008
As the economy starts to slow, companies focus on increasing sales. But most companies focus in the wrong place, according to the Customer Manufacturing Group.
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12 June 2008
Motivational speaker Mike Lipkin offers his strategy for achieving excellence – or as he calls it preeminence – in sales and service.
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03 April 2008
The customer is not always right. But how do you know when to part ways. These four questions may help you decide.
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20 March 2008
If sales people focused more on the people they're selling too and less on product features, they could be more effective, writes Steve Whitford.
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08 February 2008
Should there be a dividing line between sales and marketing?
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17 January 2008
If you spoil your sales team, chances are they'll perform poorly. So forget the wining and dining, and run them lean and mean, says motivational speaker Gavin Sharples.
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15 January 2008
The customer is not always right. Rather the customer from hell is best left to your competition, writes Peter Gilbert.
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19 June 2007
What's the most influential factor in business-to-business sales? Your competitive pricing, your great product and its innovative features? No, says Peter Gilbert.
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13 April 2007
Buyers often trick salespeople to get a better deal for themselves. So what do you, as a sales person, do to avoid being caught. Richard Mulvey offers some tips.
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12 February 2007
Sloppy spelling sends a message that you don’t know what you’re doing and don’t care, says Bruce Deitrick Price. He offers some tips – from a US perspective – on getting it right.
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05 February 2007
If you’re having difficulty managing your time, Richard Mulvey offers some good advice on where to start.
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