SALES
15 March 2011
Considered to be a minnow among the media that interface with black consumers, the commercial radio stations currently broadcasting from the townships situated on the outskirts of metro cities, and towns, are proving to be useful low-cost vehicles for advertisers to promote their brands and activation programs. Read more »
13 January 2011
While terms of the deals were not disclosed, collective buying giant Groupon has announced the launch of Groupon India, Groupon Israel and Groupon South Africa through the acquisition of daily deal sites SoSasta, Grouper and Twangoo, respectively. Read more »
18 November 2010
There's no doubt that the segment of employees with greatest direct impact on organisation's top line performance is its sales force. But why is it that this is one of the most misunderstood segments in many organisations? Read more »
22 April 2010
It's good news for marketers after turbulent times: The majority of local business leaders are upbeat about South Africa according to Avusa Media and BDFM Publisher’s latest 2010 South African Business Research Evaluation (SABRE) results. Read more »
15 April 2010
Event management and sports marketing specialists Maverick got the ball rolling with the successful organising of an interactive gaming tournament to highlight the FIFA Interactive World Cup 2010 for both Electronic Arts and Sony Playstation at Cresta Shopping Centre in March. Read more »
23 March 2010
The much loved Lindt Gold Bunny has reappeared, signaling to South Africans that Easter isn’t far away. Master Swiss Chocolatiers Lindt and Primall Media have joined forces to encourage V&A Waterfront consumers to ‘Give a bunny a home’ this Easter. Read more »
18 March 2010
Marketers who have already included online in their mix will be happy to hear what World Wide Worx MD Arthur Goldstuck has to say about the rate of internet growth in South Africa. Read more »
18 March 2010
An experiential campaign for the Elizabeth Arden ‘Pretty’ fragrance run by Billads last year yielded sweet results for the perfume, with research showing a 93% recall of the brand and fragrance. Here's how . . . Read more »
09 March 2010
The MasterCard Worldwide Survey of Purchasing Priorities, conducted during the second half of 2009, is released twice yearly and provides valuable insights into consumers’ expected saving and discretionary spending patterns over the next six months. Read more »
06 November 2008
Tired of boring people to tears with a dreary PowerPoint presentation? Dave Paradi of Think Outside the Slide has some advice, starting with avoiding a 'brain dump'. Read more »
15 August 2008
The shaky relationship between sales and marketing has a definitive effect on business performance. A new report tries to close the gap between the adversaries in order to improve business performance. Read more »
07 August 2008
Media agents are inundated with choice. So what do sales reps and media owners need to do to cut through the clutter. Richard Lord, associate media director at the MediaShop, offers some advice. Read more »
30 June 2008
Sales and marketing often work against each other, instead of together. How do you get them to complement each other? Read more »
24 June 2008
As the economy starts to slow, companies focus on increasing sales. But most companies focus in the wrong place, according to the Customer Manufacturing Group. Read more »
12 June 2008
Motivational speaker Mike Lipkin offers his strategy for achieving excellence – or as he calls it preeminence – in sales and service. Read more »
03 April 2008
The customer is not always right. But how do you know when to part ways. These four questions may help you decide. Read more »
20 March 2008
If sales people focused more on the people they're selling too and less on product features, they could be more effective, writes Steve Whitford. Read more »
08 February 2008
Should there be a dividing line between sales and marketing? Read more »
17 January 2008
If you spoil your sales team, chances are they'll perform poorly. So forget the wining and dining, and run them lean and mean, says motivational speaker Gavin Sharples. Read more »
15 January 2008
The customer is not always right. Rather the customer from hell is best left to your competition, writes Peter Gilbert. Read more »
 
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