BRANDING
19 August 2010
Today's market place is no arena for the faint hearted. Every day multinationals are battling it out to improve their product offerings and escape the dreaded parity trap.
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17 August 2010
Those who have met the Marketing Fundamentalist know that his signature colour is red.
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05 August 2010
Brand value is a term hot on the lips of most ad people and marketing professionals but unfortunately it does not get the same share of mind by financial suits. So why then is the gap between an organisation's market value and its tangible assets often so great? The answer: brand value.
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29 July 2010
I'm a Xhosa from Butterworth. This was the phrase that confirmed I would not be getting any world cup action, two weeks prior to the whole world kneeling down to the new kings of football.
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27 July 2010
From hero to zero . . . That's what happens to some of our heroes. The super humans we admire, respect and model ourselves on sometime fail . . .
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20 July 2010
For most things in life there are simple and proven fundamentals we can apply when looking to create success. The same is true for brands.
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06 July 2010
BANKSERV, Africa's largest automated clearing house, has announced that it will be rebranded as BankservAfrica. The name change will reflect its extended products and services to clients and an expansion into Africa.
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29 June 2010
When Suzuki Auto entered the South African market in 2008 it faced the tough challenge of making an impression among consumers who were looking for a new vehicle.
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24 June 2010
Experian Hitwise, a leading online competitive intelligence service, says South African Airways was the brand that benefited most from its sponsorship of the FIFA Football World Cup last week.
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04 May 2010
Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released last week.
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04 May 2010
Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released last week. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion.
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26 April 2010
80% of global consumers indicated that store brands are the same as or better than national brands.
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12 April 2010
There is little doubt that the processes and techniques involved in communicating the value of brands through advertising in mass media have evolved quite extensively over the past 50 years.
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08 April 2010
When the South African Institute of Chartered Accountants (SAICA) approached digital design, development and strategy agency ThoughtCorp to assist in engaging accounting students, the company came up with the nowiCAn web platform, launched in January 2010.
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06 April 2010
For those who haven't seen them streaking by . . . Indigo Marketing's one bus for BANKSETA and another two for Brand South Africa have been getting attention from the outside in.
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23 March 2010
The much loved Lindt Gold Bunny has reappeared, signaling to South Africans that Easter isn’t far away. Master Swiss Chocolatiers Lindt and Primall Media have joined forces to encourage V&A Waterfront consumers to ‘Give a bunny a home’ this Easter.
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19 March 2010
As Tony Koenderman’s annual AdReview Awards draw closer, the time has come to reflect on what has certainly been one of the most interesting decades in the history of the South African advertising industry.
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11 March 2010
Premium Dutch beer Grolsch successfully used Design Indaba 2010 to reinforce the link between Grolsch’s heritage and non-conformist ideals with that of “creative mavericks” (click on Grolsch delights to see PDF).
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02 February 2010
2009 was a dramatic year, with the global recession dominating events across global and local landscapes. So, what's changed? What trends do brand managers and business decision makers need to look out for in the year ahead? Idea Engineers' Janice Spark examines the year that was, and the year that's on the horizon.
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26 January 2010
The 2010 World Cup and the "Obama effect" - a US president of African heritage - has apparently sparked a surge in interest in much of Africa as a tourist destination, industry experts at the annual FITUR tourism trade fair say. More visitors may mean more opportunities for smart marketers . . .
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