BRANDING
20 July 2010
For most things in life there are simple and proven fundamentals we can apply when looking to create success. The same is true for brands. Read more »
06 July 2010
BANKSERV, Africa's largest automated clearing house, has announced that it will be rebranded as BankservAfrica. The name change will reflect its extended products and services to clients and an expansion into Africa. Read more »
29 June 2010
When Suzuki Auto entered the South African market in 2008 it faced the tough challenge of making an impression among consumers who were looking for a new vehicle. Read more »
24 June 2010
Experian Hitwise, a leading online competitive intelligence service, says South African Airways was the brand that benefited most from its sponsorship of the FIFA Football World Cup last week. Read more »
04 May 2010
Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released last week. Read more »
04 May 2010
Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released last week. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. Read more »
26 April 2010
80% of global consumers indicated that store brands are the same as or better than national brands. Read more »
12 April 2010
There is little doubt that the processes and techniques involved in communicating the value of brands through advertising in mass media have evolved quite extensively over the past 50 years. Read more »
08 April 2010
When the South African Institute of Chartered Accountants (SAICA) approached digital design, development and strategy agency ThoughtCorp to assist in engaging accounting students, the company came up with the nowiCAn web platform, launched in January 2010. Read more »
06 April 2010
For those who haven't seen them streaking by . . . Indigo Marketing's one bus for BANKSETA and another two for Brand South Africa have been getting attention from the outside in. Read more »
23 March 2010
The much loved Lindt Gold Bunny has reappeared, signaling to South Africans that Easter isn’t far away. Master Swiss Chocolatiers Lindt and Primall Media have joined forces to encourage V&A Waterfront consumers to ‘Give a bunny a home’ this Easter. Read more »
19 March 2010
As Tony Koenderman’s annual AdReview Awards draw closer, the time has come to reflect on what has certainly been one of the most interesting decades in the history of the South African advertising industry. Read more »
11 March 2010
Premium Dutch beer Grolsch successfully used Design Indaba 2010 to reinforce the link between Grolsch’s heritage and non-conformist ideals with that of “creative mavericks” (click on Grolsch delights to see PDF). Read more »
02 February 2010
2009 was a dramatic year, with the global recession dominating events across global and local landscapes. So, what's changed? What trends do brand managers and business decision makers need to look out for in the year ahead? Idea Engineers' Janice Spark examines the year that was, and the year that's on the horizon. Read more »
26 January 2010
The 2010 World Cup and the "Obama effect" - a US president of African heritage - has apparently sparked a surge in interest in much of Africa as a tourist destination, industry experts at the annual FITUR tourism trade fair say. More visitors may mean more opportunities for smart marketers . . . Read more »
07 January 2010
Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy. Read more »
24 November 2009
Branding is a complex business. However, I've always found the easiest way to describe it is as a relationship. And, just like any relationship, every interaction affects how good or bad that relationship is. That's where that old game of snakes and ladders that some of us used to play as kids comes into the picture. Read more »
19 November 2009
Label printing is an industry that few pay enough attention to – until print quality affects brand image. It is the care taken to maintain every brand's quality that has seen Gauteng-based label print specialist Labelpak post 22% growth in the last year. Read more »
20 October 2009
Innovation is one of those strange business anomalies that exist in our world. Why anomaly, you say? Innovation is one the things that most organisations and industries say they want, yet when it comes down to it, it is also something they are most afraid of. Read more »
08 October 2009
Consumer loyalty consultant Dr. Robert Passikoff, president of US-based Brand Keys, says brands may be in for another turbulent year in 2010 and offers his insights into the evolution of brand marketing. Read more »
 
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