BRANDING
22 November 2011
Idea Engineers' Janice Spark examines three key brand lessons offered by South Africa's tough sporting year.
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17 November 2011
NICKY STEEL looks at brand integrity and that value of living up to the promises you make in your marketing strategy.
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08 November 2011
The task of marketing a product in an environment which is dominated by a negative perception of that product or service, is one few marketers would wish upon themselves. But it is possible to change the negative perceptions associated with a particular brand. In recent years many successful brand campaigns bear testimony to this.
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13 October 2011
South Africa's brand reputation is gradually edging upwards. In the 2011 Anholt-GfK Roper Nation Brand Index, South Africa moved up one spot and is now ranked 36th out of the 50 countries in the index.
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03 October 2011
15 September 2011
JOHN FARQUHAR reviews recently published History of Brands and Branding in South Africa. After all he is likely the most qualified to comment, considering his long history in the industry.
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15 September 2011
STUART WALSH explains why he is disillusioned with what has become the world's most valuable brand.
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08 September 2011
CAROL AVENANT tells us why the fact that the world of branding has changed is no longer new news.
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02 August 2011
Mike Schalit answers some burning questions about what is required to be the future brand leaders of SA.
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26 July 2011
For years marketers the world over have been aiming to build a ‘relationship' with their customers, based on the premise that a relationship leads to loyalty which in turn leads to sales. This all sounds fair enough, but what is this relationship we are trying to build? NICKY STEEL explores this.
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14 July 2011
Creating a new name, the cornerstone of any new brand, is a highly complicated and emotional issue. There is more to naming than meets the eye.
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28 June 2011
Your brand is the face of your business. Yet many business owners don't give the look and feel of their brands nearly enough attention. HP Print Station provides some tips and pointers for smaller businesses.
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21 June 2011
If you go to the shops in search of anything from bottled water to perfume, you can be forgiven for thinking that choice is a good thing. Marketers have embraced it and in every category there is a plethora of options, variants and derivatives of the original.
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12 May 2011
Emerging markets account for 19 of the top 100 brands according to WPP company Millward Brown Optimor in its 2011 study of the Most Valuable Global Brands.
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12 May 2011
Consumers prefer tried and tested brands, consistency is key to brand loyalty. But consumers are now better-informed and more selective with the advent of the digital age. This means marketers have to adjust their approach slightly.
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10 May 2011
Coca-Cola South Africa Celebrates 125th Anniversary by thanking communities and investing in the future.
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28 April 2011
Leverage your brand.
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05 April 2011
Snackworks recently launched a new 180-degree brand campaign using its strong South African heritage to reinforce its commitment to the local market. The company - responsible for iconic South African brands Bakers, Pyotts, Provita, Baumann's and Willards - unveiled new and refreshed modernised packaging and showcased new advertising strategies for the various brands.
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31 March 2011
I don't profess to be skilled in many things, but when it comes to branding and traffic I consider myself an expert. My claim to fame in branding is that my day job is being a strategist at Yellowwood - I live, breathe and brainstorm strategies for big and small, local and international brands daily.
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