BRANDING
07 January 2010
Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy. Read more »
24 November 2009
Branding is a complex business. However, I've always found the easiest way to describe it is as a relationship. And, just like any relationship, every interaction affects how good or bad that relationship is. That's where that old game of snakes and ladders that some of us used to play as kids comes into the picture. Read more »
19 November 2009
Label printing is an industry that few pay enough attention to – until print quality affects brand image. It is the care taken to maintain every brand's quality that has seen Gauteng-based label print specialist Labelpak post 22% growth in the last year. Read more »
20 October 2009
Innovation is one of those strange business anomalies that exist in our world. Why anomaly, you say? Innovation is one the things that most organisations and industries say they want, yet when it comes down to it, it is also something they are most afraid of. Read more »
08 October 2009
Consumer loyalty consultant Dr. Robert Passikoff, president of US-based Brand Keys, says brands may be in for another turbulent year in 2010 and offers his insights into the evolution of brand marketing. Read more »
15 September 2009
From concept to completion the new Allan Gray commercial was just over fourteen months in the making: A massive feat that took a combined team of well over a hundred and sixty people, not including extras. Read more »
10 September 2009
In July 2009, Standard Bank launched its new Moving Forward advertising campaign which it described as an "integrated global and in-country effort" to support the group's activities in South Africa, Nigeria, Kenya, Russia, Argentina and Turkey. John Farquhar shares his views on the campaign. Read more »
13 August 2009
There are angels among us – extraordinary people in our communities who do astonishing things for those around them and don’t expect anything in return. Johannes Ramaisa of Katlehong is one such person and Grand-Pa was lucky enough enlist his help with its Regeneration Project. Read more »
28 July 2009
Social media has been around for a number of years, although we’ve only recently seen an increase in the number of South African social media campaigns. With South African internet usage escalating and consumer behaviour changing, more and more brands are starting to see the array of possibilities presented by social media. Read more »
20 July 2009
Brands & Branding for Good, South Africa’s first ever conference to include a major focus on brand relationships with increasingly socially and environmentally aware consumers, has released the names of the majority of its keynote speakers. Read more »
08 June 2009
Media owners are constantly under the measurement and delivery spotlight. ABC's, RAM's, TAM's , AdCheck and other tools, ensure a steady flow of information to marketers. But what of the burgeoning out of home media sector? Read more »
28 May 2009
Now that the dust has settled, the fans have departed and most of the cricket teams involved have flown back to India, the question everyone is asking is: How on earth did they pull off the advertising and marketing? Read more »
07 May 2009
News Cafe have recently unveiled a new billboard campaign aimed at injecting new energy into the brand and attracting new audiences to the popular entertainment and restaurant franchise. Get the details in this Q&A with the team responsible. Read more »
09 April 2009
Captain Dorego's, a fast-food franchise hugely popular amongst the commuter classes is embarking on a major rebranding exercise. We get the details for you from the marketing bigwigs responsible. Read more »
05 March 2009
With 2010 on the horizon, it's interesting to see the branding ideas being brought to the fore as companies up the ante for visibility. Read more »
22 January 2009
The strategically sound campaign developed by David Axelrod and his team to get Barack Obama elected as president culminated on Tuesday with the world seeing the man behind “yes, we can” being sworn into office. Robert Havik, managing director of Switch Branding and Design, maintains this success again demonstrates how strong brands have the power to capture the hearts and minds of consumers, and become a critical factor in determining their “buy-in”… Read more »
06 January 2009
Clive Sexton, a director at Global the interim management provider Impact Executives, says that while interim marketing managers always claim that "delighting" customers is their ultimate aim – also being the best way to deliver profitable growth – two new pieces of research suggest that most marketing activity is destined to disappoint. Read more »
17 December 2008
Faced with a challenging economy and the near-total collapse of consumer confidence in institutions and companies, how do you make brands that matter in hard times? Read more »
20 November 2008
Are there similarities between the DA logo and Barack Obama's campaign logo? And what about COPE's branding? Mandy de Waal takes a critical look. Read more »
04 November 2008
Following the US presidential elections, CoreBrand CEO James R. Gregory gives his 10 predictions for a Brand New 2009. Read more »
 
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