IN BRIEF

Primall takes M-Net Action to another level

Marketingweb
09 March 2010

M-Net Action recently contracted Primall Media to promote and create awareness around Way of the Warrior, its latest reality TV show.

The reality series, hosted by Colin Moss, aims to find a group of 25-35-year-old men, who have "let themselves go" - the overweight, average couch potato who would far rather have a beer than a jog. Through the transformative power of martial arts - and Muaythai in particular - they have the opportunity to turn into lean, formidable fighting machines.

"Way of the Warrior will be a challenge to contestants but it will be incredibly rewarding for them in the end. They will not only become great fighters but they will transform their bodies and minds in the process. They will become warriors," says Colin Moss.

 

 

 





 

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