IN BRIEF

Pepe Jeans London partners with ING Renault F1 Team

Marketingweb
07 February 2008

 

Pepe Jeans London has announced a three-year partnership with the ING Renault F1 Team.

The contract between both companies was signed on January 28, in time for the car presentation on January 31, in the Renault Square Com in Paris.

The main objective for Pepe Jeans London with this sponsorship is to widen and support its International awareness and appeal, specifically targeting the young and the fashion conscious who perceive and acknowledge the intrinsic synergy between universal fashion appreciation and the ethos and excitement of the Formula 1 world.






 

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