IN BRIEF
13 December 2011
Mercedes-Benz - always at the forefront of cutting-edge technology and innovation - will be the first South African car manufacturer to create a 3D advertisement for its Night View Assist feature, shot in full 3D, to flight before 3D films at cinemas during the festive season. Read more »
13 December 2011
We are living in a digital world...and it waits for no ad. Read more »
13 December 2011
Doesn't time fly when you're enjoying yourself? Which might explain why 2011 just flew by. We had lots to enjoy and absorb in a year when the world turned upside down. Read more »
13 December 2011
Advertising agency Lowe Bull Cape Town has created another heart wrenching TV commercial for the ARA, an industry association promoting responsible alcohol use. Read more »
06 December 2011
In this day and age it often comes as a surprise to find that marketers still attempt to mislead consumers as to the veracity of the claims they make about the performance of their products. Read more »
06 December 2011
A lot of ads rely on hyperbole, so it's not entirely a surprise that our new ad for Cotlands turns ‘going the extra mile' into going one thousand kilometres to say a single word. Read more »
06 December 2011
The Dubai International Advertising Festival will see two new categories added to the 2012 Awards line-up, PR and Mobile. The Festival, which has recently launched its 2012 website with a new look and additional content, will take place from 4-7 March at the Madinat Jumeirah in Dubai. Read more »
06 December 2011
If you've finished writing your Matric finals, but aren't yet sure of what you want to do for the rest of your life in terms of a career - then listen up! Read more »
29 November 2011
Through-the-line communications agency Chillibush has marked 13 successful years in the industry with fresh new branding and strategic appointments at a senior level as it continues to evolve. Read more »
29 November 2011
Africa, home to one billion people, has been on the radar screen of the large international marketers for centuries. Their primary focus during this period has been on bulk buying raw materials from African countries. This relationship, however, is about to change. Read more »
29 November 2011
Are smaller, more personal agencies making a comeback? Human Kind CEO, Deon Kruger believes this to be true. Read more »
29 November 2011
Jet Club Magazine, distributed by Jet Stores, has unveiled its' latest AMPS (All Media & Products Survey) results, highlighting a strong performance in a competitive market. Read more »
22 November 2011
The Mac OS X is the latest operating system to be made compatible with the DStv Drifta and the Drifta USB, this just weeks after the Drifta was made compatible with a range of Android devices. Read more »
22 November 2011
August 8th marked the start of Appletiser's entry into the social media space and it's proved to be an exciting journey. Appletiser appointed NATIVE to make the magic happen on the creative side and so far the online community is embracing this new entrant. Read more »
22 November 2011
Out of Home Media South Africa (OHMSA), the officially recognised trade association for the out of home media industry in this country, welcomes a new member - Penny Black. Read more »
22 November 2011
South Africa's thought leaders, including Professor Mervyn King of the King Report fame will meet on the 06 December 2011, to discuss various strategic marketing imperatives, including what is needed to mitigate the impact of brands on climate change. Read more »
17 November 2011
There many home truths about the value of media which tend to be forgotten when planning a brand campaign. Generally speaking these truths have a huge impact on the format of the overall communication strategy, and the brand propositioning. That is why no campaign should be debated without the presence of the media strategist. Read more »
17 November 2011
According to French Telecom company, Orange, the number of cellphone subscribers in Africa is currently 700-million. The company says - based on performance to date - that total cellphone population will surpass that of North America by the third quarter of 2012. Africa is expected to generate the fifth largest Internet traffic in the world that is carried by cellphones. Read more »
17 November 2011
On average, the latest ABC circulation figures showed no fireworks compared to the same period in 2010. Read more »
17 November 2011
The Americans are so concerned about advertising misinforming consumers, that they have a number of government watchdogs that dictate to marketers what they can, or cannot do. These government departments believe the average American is so gullible that marketers can take them to the cleaners without half-trying. Read more »
 
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