TRENDS
13 December 2011
Remata's top two technical specialists recently returned from the XMPie Users Group Conference in Miami in the US, with valuable insights into the rapidly evolving print and communications industry and how they apply to the local market. Read more »
22 November 2011
Marketing has progressed from trying to find customers that will buy your product irrespective of whether they actually need it or not, to finding the right clients that will result in life time value and a relationship built on understanding of needs. Read more »
18 October 2011
A new broom sweeps clean. Most people know this phrase well. In the communications field, it tends to ring true more frequently than in any other field. LESEGO KOTANE looks at why these new brooms should keep their egos in check. Read more »
15 September 2011
When you open the newspaper these days you are immediately overwhelmed by the volatility locally and globally, LAURANCE KUPER believes it would serve us well to make our peace with volatility. Read more »
27 July 2011
With more than 3 500 wine producers fighting for consumers' attention in South Africa, it is imperative that wine labels stand out from the crowd in a retail situation. STEPHEN BEATTIE identifies what he believes are the top three trends in on-pack information. Read more »
17 May 2011
There are clients who believe that by studying the brain, it will eventually be possible to design advertising and marketing strategies that will give them what they want from their advertising spend: a quantifiable sales return. Read more »
17 May 2011
The following is an extract from the Unica survey, an IBM project. Always keep in mind when reading these trends that they are heavily influenced by the European and the US economies. Read more »
10 May 2011
Cheeky call to action from Draftfcb for the 33rd Annual Loerie Awards Read more »
03 May 2011
Is the death of printed media nigh? Read more »
28 April 2011
Reputation management in crisis. Read more »
14 April 2011
CityMob - a group buying service focused on crowdsourced deals and high-quality vendors - has emerged with the largest Facebook fan base of any group buying service in South Africa. Read more »
14 April 2011
The global advertising industry climbed out of recession last year and posted a 10.6 percent year-on-year increase to US$503 billion based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company. Read more »
07 April 2011
Content is still king in the online world, but the nature and scope of the content that you need to create a successful website has changed dramatically over the past few years. It's no longer enough to have well-crafted text and appealing visual design to capture the user's attention. You also need to offer high levels of interactivity to create an experience that engages the user. Read more »
05 April 2011
I am amazed to see the number of businesses that confuse loyalty programmes with discount programmes. They present shoppers an opportunity to join a programme that offers them exclusive discounts, access to special deals and early warnings of upcoming sales. Fundamentally though, they have missed the loyalty opportunity that exists between themselves and their customers. Read more »
05 April 2011
Tried and tested marketing practises of narrowly defining and targeting potential customers needs a radical rethink, says Warren Moss of Demographica. Read more »
29 March 2011
Clarence "50 Cent" Jackson is well known to many as a popular rapper and more recently, an astute businessman. Having already made a fortune off the sale of Glaceau VitaminWater to the Coca-Cola group, he is now using social media to punt his business interests. Read more »
24 March 2011
According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favourite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions. Read more »
24 March 2011
The seductive, popularist nature of new media hides a potential minefield of marketing disasters, says Nigel Fox. Read more »
17 March 2011
By now, most South African brands that sell products and services to people in the mid to upper LSMs understand that they can no longer ignore social media as a channel. Read more »
15 March 2011
Even though some marketers are still confused as to how to use social media, others have been reaping the benefits, says Kgabo Sylvesta Ngwepe. Read more »
 
View more articles in this category