TRENDS
04 February 2010
The 2010 Flux Trend Review Conference, powered by BlackBerry and hosted by trend analyst Dion Chang, offers the inside scoop on trends that will shape the way we do business this year, from social dynamics and politics to technology and lifestyle. Read more »
07 January 2010
Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy. Read more »
05 January 2010
Trendwatching.com, a great resource for highlighting emerging trends around the world, recently released its “10 Crucial Consumer Trends for 2010” briefing and described the coming year as “it’s going to be another interesting year.” A brief executive summary of the trends follows. Read more »
20 October 2009
It’s sorrowful I suppose that round the world newspapers great and small are folding and dying. It is sad to watch what has been an intimate part of human history for so many centuries fade before our eyes. And it’s pitiful to listen to great moguls like Rupert Murdoch whining about charging for online news and blaming the internet for his corporation’s $3,4-billion loss last year. Read more »
29 June 2009
It's a dynamic market segment that is prone to flaky fads and rapidly changing trends. HDI Youth Marketeers provide insight into nine key areas which marketers need to watch and take cognisance of when considering the youth market. Read more »
24 February 2009
In-house marketing teams and African ad agencies are essential to help corporations with brand and product development. Monolithic marketing campaigns and branding which applies a rigid top-down approach need to be re-evaluated. Read more »
18 February 2009
“New media” . . . the mere mention of this term is enough to cause some marketers to cringe. What is “new media”, really? What does it mean for me as a marketer? There really isn't an easy answer to this. Read more »
05 February 2009
When I first heard about this new marketing/advertising display technology, I couldn't quite visualise it. Then, I thought back to the BMW advert of a few months ago where this guy ran through an art gallery with still pictures of a BMW starting to animate and come to life as he passed by and looked at the pictures on the wall. Read more »
20 January 2009
Trendwatching.com asks if there has ever been more urgency for corporations to ditch the greed and embrace generosity, suggesting that it's something countless individuals have already started doing. Giving is the new taking, and sharing is the new giving . . . Read more »
15 January 2009
Are you of the opinion that all the good ideas have already been done; that we are now merely rehashing what is already is existence? As the now infamous Mr. Charles Duell, commissioner of the United States Patent Office, proclaimed back in 1899, “Everything that can be invented – has been invented”. Read more »
06 January 2009
With more power over the choices they're making than ever before, consumers are becoming increasingly difficult to reach by conventional advertising. Read more »
08 December 2008
Customer loyalty expert Dr Robert Passikoff shares the nine major trends that will have a direct impact on the success – or failure - of brand marketing efforts in 2009. Read more »
03 December 2008
What are the key consumer trends for 2009? Despite the doom and gloom brought on by the global economic situation, there are still plenty of trends out there begging to be applied profitably. Read more »
17 November 2008
Younger generations are being spoiled rotten in the work place and companies who pander to their every whim are shooting themselves in the foot. Read more »
13 November 2008
Stephen Mawby and Eden Lanser look at changing shopper habits and what it means for retailers. Read more »
13 November 2008
Brand development consultant Cheryl Swanson offers insights into micro-trends for 2009 in her annual report "From Surviving to Thriving". We look at six key trends. Read more »
11 November 2008
In Japan, more than 50 million, or about half of all cellphone users, carry cellphones capable of serving as wallets. Read more »
30 October 2008
Are consumers going to embrace Swedish, Lutheran-style minimalism in light of the current economic climate? Some marketing executives think so. Read more »
28 October 2008
Trend forecaster Faith Popcorn takes a closer look at how price increases impact shopping behaviour, and it is not a pretty picture. Read more »
27 October 2008
Many marketers have latched on to the term Black Diamond, while others are starting to use the term Afropolitan. Florence Modikwe explores the similarities, differences and perceptions relating to the two. Read more »
 
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