TRENDS
31 August 2010
With many marketers retiring early or wanting to consult to their industry, industry knowledge isn't missing - but "getting started" knowledge may be. Anna Malczyk talks us through the hard part of starting a small business . . .
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26 August 2010
According to a recent poll of brand marketers by US-based Harris Interactive for Buddy Media, 72% of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they are lacking tools and information to leverage it successfully.
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24 August 2010
You've joined the conversation. Now what? It's time to start fuelling it, says US-based marketing solutions specialist Morgan Stewart.
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19 August 2010
"Public Relations is no longer just about event management or seen as a tool to promote the good image and good name of companies. It is now recognised as playing a crucial role in the success of any business and is the custodian of the business's reputation, especially when the business is faced with a crisis."
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17 August 2010
While SEO is a topic as vast as Asia, it is commonly agreed that backlinks play a major role in how well your website ranks in the search engines. The more links you have pointing to your website, from other websites on the internet, the better you will rank in Google and the other search engines. But what are the best kinds of backlinks and how do you actually get these beloved links?
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10 August 2010
Recently a Gullan&Gullan client asked the question: "When should a brand make use of PR and when should it use paid for advertising?" On my quest to find the right answer I happened upon some research conducted by Context Analytics last year. The project's aim was to assess how unpaid media publicity and paid for advertising contributes to brand value.
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10 August 2010
Search engine optimisation (SEO) is one of the most important disciplines you need to master to make the online channel work hard for your business. But there are no shortcuts in SEO - you'll also need to work hard at it over a period of time before you'll start to see your efforts bearing fruit. It's all too easy to make a misstep that sets your SEO efforts back by months.
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05 August 2010
It once was thought that online social networking was the exclusive digital playground of kids and job hunters. But increasingly social networking is proving to be one of the most powerful channels to deliver personalised marketing messages directly to luxury consumers.
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29 July 2010
As media offers more and more choice to consumers - not only with more channel options like TV, radio, computers and handheld devices, but with an increasing number of radio and TV shows and magazine titles - "media fragmentation" is the buzzword in marketing circles.
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27 July 2010
It is in our best interests as marketers that we do not allow mediocrity to creep into this exciting and evolving industry. This became more apparent to me on hearing six leading agencies being interrogated about their advertising campaigns at the first recently hosted ADForum.
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27 July 2010
There are so many supposed trends out there that it becomes easy, as a marketing manager to feel overwhelmed, and bury your head in the sand; telling yourself that trends are all simply fluff, quick ideas for some quirky tactics or new promotions that might grab some transient attention. So why should busy marketing managers really pay attention to them?
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22 July 2010
Bob Garfield, former Ad critic at Advertising Age, has written a book called "The Chaos Scenario". His views were formed by discussions with American marketers, media and ad agencies, and they obviously reflect a first-world society. Nevertheless, says John Farquhar, there are some home truths that can apply to marketing and communication strategy in South Africa.
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13 July 2010
Fresh Living magazine's circulation continues to soar, despite increased competition and the tough times in magazine publishing which has caused the demise of glossy female titles like Femina and Real Simple magazines in recent months.
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08 July 2010
In my last article I took you through the process of how to find the best keywords for your website's search engine optimization (SEO). These keywords would ideally receive a high level of searches monthly and enjoy fairly low competition. The next step is to implement these keywords into your website and get your website SEO ready.
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06 July 2010
Analytics guru Antonio Petra, Head of Digital Strategy at Cambrient, discusses why Web analytics can literally change the way of doing business for the better - and why South African companies should step up to the plate.
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06 July 2010
Direct marketing (DM) is an industry, which has been developed on Relationship Marketing. In recent years the sector has had many challenges to face. Ranging from popular internet advertising to tough economic climates, DM has regained stature within the marketing and advertising sector, says Lester Wunderman, founder of the direct marketing industry and Wunderman, the leading global DM agency.
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01 July 2010
Understanding online space is key to effective supplier management. Far too many business owners have little or no knowledge of the online space and what is required to succeed. This can potentially leave you open to being exploited.
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24 June 2010
I suspect that many of you will have noticed an increase in spam - there certainly is an overwhelming amount these days. While many such emails are automatically relegated to the Junk email box, a ton of stuff is still crawling its way unsuspectingly into our inboxes.
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17 June 2010
Africa's development has come under the global spotlight as foreign investors are finding new markets and resource pools and more attractive investment options. At the same time, sustainable development has become a global imperative, requiring careful management of both people and resources to ensure future generations reap the rewards, rather than bear the consequences of today's commercial activities.
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