top stories
Women in The Media awards:
29 July 2010
Liza Albrecht, editor-in-chief of Rapport, has been named this year's winner of the prestigious 1st for Women Insurance Women in The Media Awards 2010.
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Branding:
29 July 2010
I'm a Xhosa from Butterworth. This was the phrase that confirmed I would not be getting any world cup action, two weeks prior to the whole world kneeling down to the new kings of football.
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Marketing:
29 July 2010
Methylenedioxymethamphetamine. Hardly rolls off the tongue. Perhaps you know it by its popular name, ecstasy? What you probably don't know (or perhaps shouldn't admit to knowing!) is that ecstasy is commonly branded. So the fundamental question is: why do drug dealers brand their wares?
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Trends:
29 July 2010
As media offers more and more choice to consumers - not only with more channel options like TV, radio, computers and handheld devices, but with an increasing number of radio and TV shows and magazine titles - "media fragmentation" is the buzzword in marketing circles.
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Columnist:
27 July 2010
Toyota's Buddy the Boxer has become a firm favourite, with people not only remembering that it's a Toyota campaign, but chatting about Buddy and "the new puppy" over meals. And it's not just those people who talk about Generations or Desperate Housewives like the characters are real, either.
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Branding:
27 July 2010
From hero to zero . . . That's what happens to some of our heroes. The super humans we admire, respect and model ourselves on sometime fail . . .
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Trends:
27 July 2010
There are so many supposed trends out there that it becomes easy, as a marketing manager to feel overwhelmed, and bury your head in the sand; telling yourself that trends are all simply fluff, quick ideas for some quirky tactics or new promotions that might grab some transient attention. So why should busy marketing managers really pay attention to them?
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Opinion:
27 July 2010
It is rather unusual to find a publisher willing to take the risk of launching a new national daily newspaper at a time when digital options are causing established titles to run for cover as they watch their advertisers jump ship.
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Trends:
27 July 2010
It is in our best interests as marketers that we do not allow mediocrity to creep into this exciting and evolving industry. This became more apparent to me on hearing six leading agencies being interrogated about their advertising campaigns at the first recently hosted ADForum.
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Columnist:
22 July 2010
It was just a matter of time: Facebook announced on 21 June 2010 that it has passed the 500 million member mark.
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Memo to chartered marketers, marketing practitioners
Dear Colleagues,
Strategic Marketing questionnaire for Chartered Marketers: issue 4, 2009
Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.
Dear Colleagues,
Strategic Marketing questionnaire for Chartered Marketers: issue 4, 2009
Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.
Adrian Gore: Saving private health?
For 17 years, Adrian Gore has led the company that changed the face of private healthcare in South Africa. Mike Simpson, Editor of Strategic Marketing, speaks to him.
Attention all shoppers
Tough economic times are seeing seismic shifts in consumer shopping habits. Monique Leech looks at the trends and their long-term impact on brand loyalty
For 17 years, Adrian Gore has led the company that changed the face of private healthcare in South Africa. Mike Simpson, Editor of Strategic Marketing, speaks to him.
Attention all shoppers
Tough economic times are seeing seismic shifts in consumer shopping habits. Monique Leech looks at the trends and their long-term impact on brand loyalty
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OUT TO LUNCH
The Rainbow Nation: Dead and buried?
David Bullard on where it all began to go wrong for South Africa
RAC Lite 2010 provides marketing lessons from Canada
Dustin May, the Director of Marketing for one of Canada’s most successful clothing retailers Bootlegger, will take RAC Lite 2010 delegates on a walk through the best in international retail and advertising practices on the 24th August at Johannesburg’s Theatre on the Track and on the 26th August at Lord Charles in Somerset West, Cape Town
Debate rages over dead baby photo. But what is the real issue?
The Times’ decision to publish an image of a dead infant on its front page on Wednesday 21st July 2010 has ignited a fierce debate on online forums and radio talk shows. The controversial decision to show this shocking and violent image was defended by the newspaper, in a front page editorial alongside the picture
Dustin May, the Director of Marketing for one of Canada’s most successful clothing retailers Bootlegger, will take RAC Lite 2010 delegates on a walk through the best in international retail and advertising practices on the 24th August at Johannesburg’s Theatre on the Track and on the 26th August at Lord Charles in Somerset West, Cape Town
Debate rages over dead baby photo. But what is the real issue?
The Times’ decision to publish an image of a dead infant on its front page on Wednesday 21st July 2010 has ignited a fierce debate on online forums and radio talk shows. The controversial decision to show this shocking and violent image was defended by the newspaper, in a front page editorial alongside the picture
