top stories
CUSTOMER STRATEGY:
13 December 2011
Defining business mission statements, strategies and objectives, is a relatively easy if at times laborious process undertaken by those in charge of getting and maintaining business income. Every year, countless books and training courses are devoted to the subject of business strategy and planning, and the training industry gains a lot of business in supplying programs to meet the needs of businesses and executives who want to understand and improve their planning process.
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EXCLUSIVE:
13 December 2011
Recently, two of my colleagues questioned why it is that some people pair cheese and wine together. I immediately launched into an answer - only to realise I had no clue at all - and ended up resorting to: "Well, it's just most often the way we have it."
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Trends:
13 December 2011
Remata's top two technical specialists recently returned from the XMPie Users Group Conference in Miami in the US, with valuable insights into the rapidly evolving print and communications industry and how they apply to the local market.
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MARKETING:
13 December 2011
As marketers, many of us will know the thrill (and sleepless nights) experienced when launching a brand new product into the market. Having done all of the right research, how can you ensure that the reality matches the predictions of success? And, after the initial launch, how do you sustain demand? In the case of DStv Mobile, it's had everything to do with stakeholder relations...
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OPINION - SOCIAL MEDIA:
13 December 2011
Simon Dumenco, the media critic at Advertising Age, reckons that Facebook is becoming the media world's ‘black hole', as it introduces frictionless media sharing epic timelines for every user and ‘continuing engagement land-grabs beyond', it is becoming the media world's black hole, and devaluing the non-Facebook web site in the process.
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Opinion:
13 December 2011
John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media.
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RADIO:
06 December 2011
Capturing and holding the attention of consumers has become a unique combination of art and science. It's no longer simply about researching what people are watching or listening to, or checking where they're logging in and then buying advertising space accordingly. It has instead become a case of conducting research and adapting your marketing message for the medium in such a way that it isn't avoided.
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TECHNOLOGY:
06 December 2011
We all appreciate the drive-thru on those days where things have gone from bad to worse, there's nothing in the fridge and the last thing we want to do is speak to another person. Even the thought of queuing up for groceries is triggering major avoidance issues. At moments like this the convenience of convenience foods easily justifies the guilt of scoffing a double cheeseburger with all the trimmings and a super-sized megabucket of carbonated, sugary cooldrink.
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RESEARCH:
06 December 2011
New research shows that rich, powerful yet unmarried women have become a formidable commercial force: a group of women who are no longer putting purchasing decisions on hold for love. Head of Carat SA's Insights Unit, Delia van Staden says that these women are responsible for a substantial portion of the purchasing decisions made in South Africa.
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PACKAGING:
06 December 2011
In recent years there has been a fundamental shift in the perception of packaging, and as we begin to recognize the role it plays the purchasing process it has gradually evolved from an informational tool, to an identification tool, and ultimately to an experiential tool.
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News:
06 December 2011
John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media.
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EXCLUSIVE - CONSUMERISM:
29 November 2011
It is generally accepted that product and services have a "life cycle". From the time a product or service is launched into a market, it will grow with increasing sales, before entering a period of "maturity" as its market becomes "saturated", after which sales start to decline as demand decreases and competitive products arrive.
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ONLINE:
29 November 2011
Radio, television and the Internet took 38, 13 and four years respectively to obtain 50 million users worldwide. The Facebook social media network took just nine months to notch up 100 million users. Social media networks have afforded users the ability to communicate with an infinite number of people worldwide, instantly.
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PEOPLE:
29 November 2011
With the silly season approaching, epic business etiquette fails are more likely to happen that at any other time of the year. Quest Staffing Solutions offers some advice on drawing the line between social and professional.
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OPINION:
29 November 2011
There is little doubt that since its arrival, the Internet has become a powerful information, entertainment, and commercial tool. By encouraging direct dialogue between consumers, and with marketers, it has changed society socially.
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The art of retention
Four ways to have and to hold your consumers.
Adrian Gore: Saving private health?
For 17 years, Adrian Gore has led the company that changed the face of private healthcare in South Africa. Mike Simpson, Editor of Strategic Marketing, speaks to him.
Four ways to have and to hold your consumers.
Adrian Gore: Saving private health?
For 17 years, Adrian Gore has led the company that changed the face of private healthcare in South Africa. Mike Simpson, Editor of Strategic Marketing, speaks to him.
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OUT TO LUNCH
The Rainbow Nation: Dead and buried?
David Bullard on where it all began to go wrong for South Africa
WPP to acquire majority interest in Ogilvy South Africa
Global communications outfit plans to buy a controlling interest in Ogilvy SA.
Social commerce is a new way of doing business
Groupon buyout of SA’s Twangoo complete as MyCityDeal.co.za launches with great intro deals for Johannesburg, Cape Town and Durban.
Global communications outfit plans to buy a controlling interest in Ogilvy SA.
Social commerce is a new way of doing business
Groupon buyout of SA’s Twangoo complete as MyCityDeal.co.za launches with great intro deals for Johannesburg, Cape Town and Durban.
