top stories
Columnist:
11 March 2010
Firstly, a big "thank you" to everyone who took the time to respond to our recent online research. The two lucky respondents, whose names were drawn from all those who entered, are:
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Columnist:
11 March 2010
Dr. Bob Deutsch - founder and president of Brain-Sells, Boston, MA - talks about understanding the nature of belief and attachment.
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Advertising:
11 March 2010
Premium Dutch beer Grolsch successfully used Design Indaba 2010 to reinforce the link between Grolsch’s heritage and non-conformist ideals with that of “creative mavericks” (click on Grolsch delights to see PDF).
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Columnist:
11 March 2010
It's funky, it's local street art and it shows your support for your team: The "makaraba" - a Xhosa variation of the word "makarapa", which literally means "migrant worker" – has been given the heads up from thousands of South African sports fans . . . and corporates who love the idea of their brand turned into art.
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Columnist:
11 March 2010
Starting a new business during an economic recession will strike many as a miscalculation in judgment. After all, there were 17 perfectly good years to get into business in the lead up to this recession and surely there will be a point at which the good times return, when optimism is high and there’s plenty of good stuff to go around. So why start now? Zeyad Davids, Managing Partner: Digital, Direct + Data, M&C SAATCHI ABEL explains . . .
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News:
10 March 2010
The IMM Africa Association of Marketers, the membership association of students and alumni of the IMM Graduate School of Marketing, past members of the IMM, and the marketing and business community, will be hosting its inaugural breakfast presentation in Johannesburg this month.
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Columnist:
09 March 2010
The Marketing Association of South Africa (MASA) had a slow and painful start. A great deal of scepticism surrounded the launch due to two factors.
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Research:
09 March 2010
The MasterCard Worldwide Survey of Purchasing Priorities, conducted during the second half of 2009, is released twice yearly and provides valuable insights into consumers’ expected saving and discretionary spending patterns over the next six months.
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Columnist:
09 March 2010
As marketers shift more and more of their print adspend into digital media, says John Farquhar, publishers continue to experiment with revenue generating strategies that they hope will keep readers on board as paying customers.
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Columnist:
04 March 2010
The most common mistake made by employees, students and graduates within the marketing field is that it’s all about executing pretty advertising campaigns that build "awareness" for brands - the bigger, bolder and brighter the lights, the greater the likelihood that you’ve succeeded. Sureshnee Nair, Marketing Advisor, Zone AOA, Nestle - Confectionery Strategic Business Unit says it's time to do business . . .
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Strategic Marketing questionnaire for Chartered Marketers: issue 4, 2009
Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.
Marketing professionals committed to accountability, ethics
Services SETA and the Marketing Association of South Africa (MASA) have partnered to elevate the levels of marketing professionalism within the industry and ensure that South Africa is on par with the rest of the global marketing community.
Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.
Marketing professionals committed to accountability, ethics
Services SETA and the Marketing Association of South Africa (MASA) have partnered to elevate the levels of marketing professionalism within the industry and ensure that South Africa is on par with the rest of the global marketing community.
Adrian Gore: Saving private health?
For 17 years, Adrian Gore has led the company that changed the face of private healthcare in South Africa. Mike Simpson, Editor of Strategic Marketing, speaks to him.
Attention all shoppers
Tough economic times are seeing seismic shifts in consumer shopping habits. Monique Leech looks at the trends and their long-term impact on brand loyalty
For 17 years, Adrian Gore has led the company that changed the face of private healthcare in South Africa. Mike Simpson, Editor of Strategic Marketing, speaks to him.
Attention all shoppers
Tough economic times are seeing seismic shifts in consumer shopping habits. Monique Leech looks at the trends and their long-term impact on brand loyalty
Direct Marketing Manager»
Rosebank, Johannesburg
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Johannesburg
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Johannesburg
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Johannesburg
OUT TO LUNCH
The South African Patriotic Alliance...for right thinking people
Why we need a right wing.
Health awards open for entries
The 2010 Institute of Practitioners in Advertising Best of Health Awards have opened for entries until 9 April.
Bridal mag gets a makeover
Wedding Inspirations magazine has been re-launched.
The 2010 Institute of Practitioners in Advertising Best of Health Awards have opened for entries until 9 April.
Bridal mag gets a makeover
Wedding Inspirations magazine has been re-launched.
