STRATEGIC MARKETING MAGAZINE
22 January 2010
For 17 years Adrian Gore has led the company that changed the face of private healthcare in SA. Mike Simpson speaks to him. Read more »
28 January 2010
How will shopping change between now and 2015? Nnaniki Malesa thinks she has some answers Read more »
21 September 2009
Innovative, exciting and with a unique African flavour. Little wonder that Pep and the Generations TV show won Brand Marketing Campaign of the Year at the 2008 Marketing Excellence Awards. Read more »
09 July 2009
Charles Foster says evidence shows that cutting marketing spend in tough times is a false economy. Read more »
07 July 2009
Books like "The Secret" argue that positive thoughts are enough to achieve success. Ian Rheeder believes successful salesmanship requires more. Read more »
02 July 2009
Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer. Read more »
04 June 2009
Futurology is a new discipline, undefined academically and known by many names: futures studies; futures research; prospective; and strategic foresight. Tanja Hichert demystifies the links between futurology and marketing. Read more »
21 May 2009
Gail Klintworth, CEO of Unilever South Africa, has solved many marketing issues in her career. Renée Bonorchis chats to the Zulu-speaking go-getter about soap, deodorant, washing powder – and The Cheese Girl. Read more »
14 May 2009
Knowing how much a customer will pay for a product or service assists in making viable pricing decisions. Gustav Bouwer discusses two methods of determining this. Read more »
31 March 2009
The Chartered Marketer SA (CMSA) designation recognises and positions marketers who have reached a level of “mastery” in marketing in South Africa. Read more »
15 December 2008
Jeremy Sampson outlines the significance of maintaining a strong brand… Read more »
15 December 2008
Linda de Beer outlines how maintaining good corporate governance can enhance organisational brand and value. Read more »
15 December 2008
Gianni Mariano equates food with business, business with art, art with coffee, coffee with food and food with life. Nicola van Aardt discovers that the joint owner of the Mastrantonio Group is not your typical businessman. Read more »
27 November 2008
If marketing is implicit in every thought and action of your company, the line between business and marketing strategy will disappear. Thomas Oosthuizen explains. Read more »
27 November 2008
Is the consumer evolving faster than the marketer? Nicola Kleyn examines this suggestion in light of international research. Read more »
24 November 2008
What makes a good marketer? Standard Bank's Sarah-Anne Orphanides has some answers. Read more »