<?xml version="1.0" encoding="UTF-8" ?>
<rss version="2.0">
   <channel>
      <title><![CDATA[Marketingweb latest news feed]]></title>
      <link><![CDATA[http://www.marketingweb.co.za]]></link>
      <description><![CDATA[All the latest news from Marketingweb]]></description>
      <image>
         <title><![CDATA[marketingweb RSS]]></title>
         <url><![CDATA[http://www.marketingweb.co.za/marketingweb/applications/marketingweb/images/rss.gif]]></url>
         <link><![CDATA[http://www.marketingweb.co.za]]></link>
      </image>
      <item>

   <pubDate>
      Thu, 29 Jul 2010 08:00:03 +0200
   </pubDate>
   <title><![CDATA[It's all in the head]]></title>
   <description><![CDATA[Methylenedioxymethamphetamine. Hardly rolls off the tongue. Perhaps you know it by its popular name, ecstasy? What you probably don't know (or perhaps shouldn't admit to knowing!) is that ecstasy is commonly branded. So the fundamental question is: why do drug dealers brand their wares? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128953&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Jul 2010 08:08:47 +0200
   </pubDate>
   <title><![CDATA[JP Morgan's Keller the big winner]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128958&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Jul 2010 08:03:35 +0200
   </pubDate>
   <title><![CDATA[ROI and media fragmentation]]></title>
   <description><![CDATA[As media offers more and more choice to consumers - not only with more channel options like TV, radio, computers and handheld devices, but with an increasing number of radio and TV shows and magazine titles - "media fragmentation" is the buzzword in marketing circles.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128954&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Jul 2010 14:30:34 +0200
   </pubDate>
   <title><![CDATA[Women in The Media biographies]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128973&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Jul 2010 07:58:34 +0200
   </pubDate>
   <title><![CDATA[TKO! Floored by a vicious left hook from branding]]></title>
   <description><![CDATA[I'm a Xhosa from Butterworth. This was the phrase that confirmed I would not be getting any world cup action, two weeks prior to the whole world kneeling down to the new kings of football.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128952&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Jul 2010 08:07:21 +0200
   </pubDate>
   <title><![CDATA[Reduce the risk of website crashes ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128957&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Jul 2010 08:06:16 +0200
   </pubDate>
   <title><![CDATA[Gijima reinvented]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128956&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Jul 2010 08:05:13 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[In glancing around the industry, John Farquhar comes up with some interesting news . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128955&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Jul 2010 14:30:53 +0200
   </pubDate>
   <title><![CDATA[Winner of the 1st for Women Insurance Women in The Media Awards 2010 announced]]></title>
   <description><![CDATA[Liza Albrecht, editor-in-chief of Rapport, has been named this year's winner of the prestigious 1st for Women Insurance Women in The Media Awards 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128971&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Jul 2010 14:30:56 +0200
   </pubDate>
   <title><![CDATA[About the awards and the sponsor]]></title>
   <description><![CDATA[Successful events require successful partnerships. The 1st for Women Insurance Women in The Media Awards is proudly brought to you by 1st for Women Insurance and Wag The Dog Publishers' insightful and independent month magazine The Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128972&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:14:59 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Copycats and dogs?]]></title>
   <description><![CDATA[Toyota's Buddy the Boxer has become a firm favourite, with people not only remembering that it's a Toyota campaign, but chatting about Buddy and "the new puppy" over meals. And it's not just those people who talk about Generations or Desperate Housewives like the characters are real, either.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128902&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:01:03 +0200
   </pubDate>
   <title><![CDATA[Building a positive personal brand]]></title>
   <description><![CDATA[From hero to zero . . . That's what happens to some of our heroes. The super humans we admire, respect and model ourselves on sometime fail . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128903&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:07:27 +0200
   </pubDate>
   <title><![CDATA[Distell campaigns to lighten load]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128908&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:05:24 +0200
   </pubDate>
   <title><![CDATA[Integration: Your key focus]]></title>
   <description><![CDATA[It is in our best interests as marketers that we do not allow mediocrity to creep into this exciting and evolving industry. This became more apparent to me on hearing six leading agencies being interrogated about their advertising campaigns at the first recently hosted ADForum.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128906&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:02:23 +0200
   </pubDate>
   <title><![CDATA[Why you need to be a trend watcher . . .]]></title>
   <description><![CDATA[There are so many supposed trends out there that it becomes easy, as a marketing manager to feel overwhelmed, and bury your head in the sand; telling yourself that trends are all simply fluff, quick ideas for some quirky tactics or new promotions that might grab some transient attention. So why should busy marketing managers really pay attention to them?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128904&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:08:18 +0200
   </pubDate>
   <title><![CDATA[AA driven by Net#work BBDO]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128909&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:04:20 +0200
   </pubDate>
   <title><![CDATA[New daily: Practical or propaganda?]]></title>
   <description><![CDATA[It is rather unusual to find a publisher willing to take the risk of launching a new national daily newspaper at a time when digital options are causing established titles to run for cover as they watch their advertisers jump ship.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128905&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:06:18 +0200
   </pubDate>
   <title><![CDATA[Food labelling: WYSIWYG]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128907&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:09:11 +0200
   </pubDate>
   <title><![CDATA[FNB launches Pay Wallet]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128910&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Jul 2010 07:24:58 +0200
   </pubDate>
   <title><![CDATA[Support the Sharks responsibly]]></title>
   <description><![CDATA[The Shark Tank is renowned for Sharkertainment of the highest order and the biggest after-match party in the world. This phenomenon has become known throughout the rugby playing fraternity, and thousands of fans visit the Absa Stadium Durban with the sole intention of being part of the celebrations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128841&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Jul 2010 07:38:56 +0200
   </pubDate>
   <title><![CDATA[Chaos: Taking note of a changing world]]></title>
   <description><![CDATA[Bob Garfield, former Ad critic at Advertising Age, has written a book called "The Chaos Scenario". His views were formed by discussions with American marketers, media and ad agencies, and they obviously reflect a first-world society. Nevertheless, says John Farquhar, there are some home truths that can apply to marketing and communication strategy in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128840&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Jul 2010 07:28:49 +0200
   </pubDate>
   <title><![CDATA[More Keep the Flag Flying]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128844&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Jul 2010 07:21:47 +0200
   </pubDate>
   <title><![CDATA[Managing customer experience in services marketing industry]]></title>
   <description><![CDATA[A couple of years ago I flew to Spain and a former friend (you'll understand soon why he is "former") recommended a specific airline. Everything that could go wrong did go wrong, beginning with an unpleasant journey when I had expectations of a positive and happy flying experience with this particular airline, sold to me as an experience I wouldn't forget.  Yes, the friend was right about that...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128839&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Jul 2010 07:29:44 +0200
   </pubDate>
   <title><![CDATA[Twilight boosts Volvo's brand status]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128845&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Jul 2010 07:27:38 +0200
   </pubDate>
   <title><![CDATA[Field insights for tailored marketing initiatives]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128843&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Jul 2010 07:40:11 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: The power of Facebook]]></title>
   <description><![CDATA[It was just a matter of time: Facebook announced on 21 June 2010 that it has passed the 500 million member mark.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128838&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Jul 2010 07:30:08 +0200
   </pubDate>
   <title><![CDATA[The age of listening]]></title>
   <description><![CDATA[Research today is more about listening, informing and engaging, and no longer about telling, extracting and recycling. On a global scale it's also more about co-creation and the collective, not about the individual. This was the message from Gunilla Broadbent, ESOMAR president, at the recent 31st conference of the Southern African Marketing Research Association (SAMRA).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128842&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:39:58 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Size does matter]]></title>
   <description><![CDATA[We've all become familiar with most changes that were made during the global recession - certain chain stores' prices went through the roof (yes, even the one-year-old ashtrays that had been gathering dust on the shelf at R7.99 a piece suddenly cost R12.99 each); others wisely showed consumers how they could stretch the budget and still eat great meals.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128789&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:21:58 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar makes some observations about online ads, Virgin's publishing and word of mouth marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128791&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:23:49 +0200
   </pubDate>
   <title><![CDATA[Improving research data]]></title>
   <description><![CDATA[Research in South Africa faces a huge problem. It has to investigate and report on the behaviour of a heterogeneous society where the population is not only a mix of races and languages, the functional literacy and social development among the majority is also low due to the high level of unemployment and poor basic education.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128792&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:29:34 +0200
   </pubDate>
   <title><![CDATA[Primedia Unlimited reaches crème de la crème ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128797&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:32:33 +0200
   </pubDate>
   <title><![CDATA[Clare O'Neil joins The Media editorial board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128800&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:26:33 +0200
   </pubDate>
   <title><![CDATA[Simultaneous viewing and surfing commonplace]]></title>
   <description><![CDATA[If you never surf the Web while watching TV, you are distinctly in the minority.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128794&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:28:30 +0200
   </pubDate>
   <title><![CDATA[World Cup resounding success for Avis]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128796&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:30:28 +0200
   </pubDate>
   <title><![CDATA[AMASA Strategy Channel Workshop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128798&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:27:25 +0200
   </pubDate>
   <title><![CDATA[Don't miss SAARF RAMS 2010 Release 3]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128795&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:31:21 +0200
   </pubDate>
   <title><![CDATA[Medios introduces peer training]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128799&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:25:02 +0200
   </pubDate>
   <title><![CDATA[Pendoring sluitingsdatum]]></title>
   <description><![CDATA[Is jou inskrywings al gereed? Die sluitingsdatum is 23 Augustus 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128793&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Jul 2010 07:20:00 +0200
   </pubDate>
   <title><![CDATA[Back to Basics: Key to successful brands ]]></title>
   <description><![CDATA[For most things in life there are simple and proven fundamentals we can apply when looking to create success. The same is true for brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128790&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Jul 2010 08:23:53 +0200
   </pubDate>
   <title><![CDATA[Will you give a flag?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128716&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Jul 2010 08:24:50 +0200
   </pubDate>
   <title><![CDATA[East Coast Radio a hit online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128717&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Jul 2010 08:25:44 +0200
   </pubDate>
   <title><![CDATA[Notice of MASA AGM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128718&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Jul 2010 08:16:32 +0200
   </pubDate>
   <title><![CDATA[Dutch courage: Bavaria's 2010 ambush campaign]]></title>
   <description><![CDATA[It was only thanks to 2010 that the term "ambush marketing" - sometimes referred to as "parasite marketing" - became part of the vocabulary of a large proportion of the South African population. Mike Silver, director of Stretch Experiential Marketing asks how you feel about sponsorship vandalism . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128712&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Jul 2010 08:21:28 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes you on a quick tour of the industry, as he sees it . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128714&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Jul 2010 08:44:11 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The LOMBARD mentality]]></title>
   <description><![CDATA[It's been a week of report backs on the SWC, and so far the news is good. Television shows had people discussing the value of the PR South Africa received over the last month which is - it appears - invaluable.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128711&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Jul 2010 08:18:05 +0200
   </pubDate>
   <title><![CDATA[A few words about word of mouth]]></title>
   <description><![CDATA[If you think word of mouth (WOM) marketing is last season, you may be surprised to know that this powerful marketing tool has become even more important and turbo-enhanced by the latest technology trends.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128713&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Jul 2010 08:23:04 +0200
   </pubDate>
   <title><![CDATA[Knowledge is not the answer]]></title>
   <description><![CDATA[While most businesses have suffered due to the recent economic downturn, IT focused DUO Marketing + Communications has seen its annual turnover double (2009/2010 Feb Year End). Judith Middleton, founder and CEO, shares some of her strategies for success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128715&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 08:13:00 +0200
   </pubDate>
   <title><![CDATA[Nelson Mandela Day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128646&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 08:08:53 +0200
   </pubDate>
   <title><![CDATA[Isolezwe ‘sisters' top of the pops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128643&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 08:07:43 +0200
   </pubDate>
   <title><![CDATA[A fitting finish from VWV]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128642&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 08:11:40 +0200
   </pubDate>
   <title><![CDATA[Who watched what, World Cup Wk 3]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128645&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 08:03:38 +0200
   </pubDate>
   <title><![CDATA[‘Keep Flying' campaign gets a voice and tutu! ]]></title>
   <description><![CDATA[The Keep Flying campaign, which aims to encourage South Africans to unite behind the country's flag after the final whistle blows at the 2010 World Cup, has been given its own voice - a song featuring the vocal talents of the award-winning Timothy Moloi, internationally acclaimed rap artist Mashona, a seven-voice strong choir ... and Archbishop Desmond Tutu!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128639&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 07:59:31 +0200
   </pubDate>
   <title><![CDATA[The Marketing Fundamentalist]]></title>
   <description><![CDATA[It's complicated . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128637&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 08:06:29 +0200
   </pubDate>
   <title><![CDATA[Well done, South Africa!]]></title>
   <description><![CDATA[Visa Inc has congratulated the people of South Africa and the organisers of the 2010 FIFA World CupTM for staging a spectacular tournament that has done the country, continent and the football world proud.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128641&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 08:10:23 +0200
   </pubDate>
   <title><![CDATA[Bookmarks head for Cape Town this year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128644&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 08:20:10 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Soccer spend]]></title>
   <description><![CDATA[As one of the people who commented that "the only people who will make anything out of the World Cup will be FIFA and its lawyers", I am happily eating humble pie as I write.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128636&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Jul 2010 08:05:07 +0200
   </pubDate>
   <title><![CDATA[Copy tasting: Custom is king]]></title>
   <description><![CDATA[Fresh Living magazine's circulation continues to soar, despite increased competition and the tough times in magazine publishing which has caused the demise of glossy female titles like Femina and Real Simple magazines in recent months.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128640&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:18:00 +0200
   </pubDate>
   <title><![CDATA[IBM extends contract with TCF]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128578&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:09:45 +0200
   </pubDate>
   <title><![CDATA[Little orange dresses: Bavaria scores ]]></title>
   <description><![CDATA[Ambush marketing during the Holland-Denmark match at the 2010 Soccer World Cup has netted Dutch Brewery Bavaria R756,728 worth of free editorial coverage in print and broadcast news media, according to Ornico's CEO Oresti Patricios.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128574&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:15:33 +0200
   </pubDate>
   <title><![CDATA[Even in Taiwan . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128576&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:25:31 +0200
   </pubDate>
   <title><![CDATA[Website keywords for best SEO results]]></title>
   <description><![CDATA[In my last article I took you through the process of how to find the best keywords for your website's search engine optimization (SEO). These keywords would ideally receive a high level of searches monthly and enjoy fairly low competition. The next step is to implement these keywords into your website and get your website SEO ready.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128572&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:11:29 +0200
   </pubDate>
   <title><![CDATA[New digital awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128575&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:08:18 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a look at newspapers, crowdsourcing and British women . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128573&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:25:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Shoulda listened to that octopus . . .]]></title>
   <description><![CDATA[With high-tech gadgetry able to measure the amount of time a consumer spends between blinking when watching an ad, who knew an octopus would have picked the winner of the semi-final between Spain and Germany?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128570&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:04:10 +0200
   </pubDate>
   <title><![CDATA[Return? What return?]]></title>
   <description><![CDATA[For many marketing managers and directors, one of public relations' most unappealing features is the fact that it's very difficult to determine its actual return on investment, says Lorrine Araujo, managing director of Letsema Communications. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128571&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:17:07 +0200
   </pubDate>
   <title><![CDATA[Big hearted show . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128577&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:48:54 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Does it pay to be a paying sponsor, when "ambush" seems to get noticed equally well - if not better - online? John Farquhar takes a look . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128510&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 08:04:53 +0200
   </pubDate>
   <title><![CDATA[BANKSERV rebrands ahead of Africa expansion]]></title>
   <description><![CDATA[BANKSERV, Africa's largest automated clearing house, has announced that it will be rebranded as BankservAfrica. The name change will reflect its extended products and services to clients and an expansion into Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128511&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:52:53 +0200
   </pubDate>
   <title><![CDATA[Marketing analytics: SA companies must shape up]]></title>
   <description><![CDATA[Analytics guru Antonio Petra, Head of Digital Strategy at Cambrient, discusses why Web analytics can literally change the way of doing business for the better - and why South African companies should step up to the plate.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128512&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:57:48 +0200
   </pubDate>
   <title><![CDATA[Plan B not an option at RAM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128516&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:58:37 +0200
   </pubDate>
   <title><![CDATA[You can't beat an Ace OOH campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128517&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 08:11:34 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Field of dreams?]]></title>
   <description><![CDATA[I wonder how long it's going to take for the Old Guard to listen. This is not new. From when I first studied with America Online some 12 years ago (yes, at the University of AOL in Santa Cruz, I swear), people like me have been saying the same thing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128508&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:56:29 +0200
   </pubDate>
   <title><![CDATA[Citilites light up Zimbabwe]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128515&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:45:28 +0200
   </pubDate>
   <title><![CDATA[19 things successful direct marketing firms know ]]></title>
   <description><![CDATA[Direct marketing (DM) is an industry, which has been developed on Relationship Marketing. In recent years the sector has had many challenges to face. Ranging from popular internet advertising to tough economic climates, DM has regained stature within the marketing and advertising sector, says Lester Wunderman, founder of the direct marketing industry and Wunderman, the leading global DM agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128509&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:54:25 +0200
   </pubDate>
   <title><![CDATA[Nielsen data: Bafana support was ‘huge']]></title>
   <description><![CDATA[Nielsen first-set data from its Life360 and Three Screens projects shows that South Africans truly nailed their colours to the mast, with over 13.5 million viewers watching Bafana Bafana versus Mexico on television in and out of home (Source: SAARF TAMS).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128513&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:55:22 +0200
   </pubDate>
   <title><![CDATA[Wideopen's major milestone for adidas]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128514&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 08:00:12 +0200
   </pubDate>
   <title><![CDATA[Keep flying the flag]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128518&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:06:59 +0200
   </pubDate>
   <title><![CDATA[Phuket . . . it's that good]]></title>
   <description><![CDATA[Out Of Home Advertising 101: Make your message clear, readable at speed - and memorable.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128411&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:20:58 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The Vuvuzela Cup]]></title>
   <description><![CDATA[I can't work. I can't sleep. I seem unable to remember mealtimes anymore. Unless I can hear the drone of the vuvuzelas in the background . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128408&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:09:41 +0200
   </pubDate>
   <title><![CDATA[30% criticise or compliment brands online]]></title>
   <description><![CDATA[If anyone doubted that marketers must come to grips with social media that doubt should be removed by the findings of the latest Harris Poll, released earlier this month.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128413&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:08:26 +0200
   </pubDate>
   <title><![CDATA[AMASA July forum: Green leadership in SA]]></title>
   <description><![CDATA[What do consumers expect from the media in terms of Green information? How do we get our house in order and be part of the Green solution? AMASA's July forum presents informative guidance as to how the media and marketers can use their influence to change behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128412&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 12:43:19 +0200
   </pubDate>
   <title><![CDATA[SWC snapshot: Who watched what . . .]]></title>
   <description><![CDATA[The opening game on Friday 11 June 2010 was an historical event in more ways than one: According to SAARF TAMS, over 10 million South Africans watched this momentous occasion in home, making it the single largest television audience in our history to view a single event.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128409&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:13:18 +0200
   </pubDate>
   <title><![CDATA[Y&R SA takes gold]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128416&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:14:14 +0200
   </pubDate>
   <title><![CDATA[Compral revisited]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128417&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:11:10 +0200
   </pubDate>
   <title><![CDATA[Loeries panels announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128414&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:12:07 +0200
   </pubDate>
   <title><![CDATA[Absa makes its mark]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128415&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:04:02 +0200
   </pubDate>
   <title><![CDATA[Understanding online space]]></title>
   <description><![CDATA[Understanding online space is key to effective supplier management. Far too many business owners have little or no knowledge of the online space and what is required to succeed. This can potentially leave you open to being exploited.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128410&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:26:00 +0200
   </pubDate>
   <title><![CDATA[Guess who's been winning?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128334&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:29:59 +0200
   </pubDate>
   <title><![CDATA[Ndalo Media appoints Net#work BBDO]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128337&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:45:58 +0200
   </pubDate>
   <title><![CDATA[Warning: Place higher value on marketing . . . or else]]></title>
   <description><![CDATA[I think we can all agree that marketing creates brands.  It gives companies their invisible advantage and is the most valuable asset within any organisation, even though it is intangible. On most stock markets, the book value of any company represents only 1/3 of the market capitalisation of listed shares and the hefty balance is in intangible assets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128330&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:22:36 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[From relationship building to absolute control, John Farquhar glances around the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128331&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:26:17 +0200
   </pubDate>
   <title><![CDATA[Vuvuzela gives developers something to shout about]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128333&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:47:12 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Do South Africans use coupons?]]></title>
   <description><![CDATA[One of my favourite things about living in California was Sunday mornings. I woke to a view of the bay, beautiful yachts and rollerbladers swishing along the street in front of my apartment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128327&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:27:12 +0200
   </pubDate>
   <title><![CDATA[New joint vice-chairs of SAARF]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128335&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:28:12 +0200
   </pubDate>
   <title><![CDATA[Biggest, best PICA promised]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128336&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:17:11 +0200
   </pubDate>
   <title><![CDATA[No replacement for Mansfield?]]></title>
   <description><![CDATA[Once the loyal 94.7 audience heard that Jeremy Mansfield was packing away the morning mic - and RAW would change forever - the social media wires began to burn, mainly with farewells, great disappointment and hearsay about why he would go.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128329&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:31:04 +0200
   </pubDate>
   <title><![CDATA[Suzuki: Solid relationship, solid results]]></title>
   <description><![CDATA[When Suzuki Auto entered the South African market in 2008 it faced the tough challenge of making an impression among consumers who were looking for a new vehicle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128332&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:13:05 +0200
   </pubDate>
   <title><![CDATA[A great time to be outdoors]]></title>
   <description><![CDATA[This article was previously published exclusively by themediaonline.co.za and looks at the speech Barry Sayer gave at the 51st European Federation of Outdoor Advertising (FEPE) Congress in Lebanon in June.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128328&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 08:03:59 +0200
   </pubDate>
   <title><![CDATA[DStv-i soccer review]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128251&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 07:53:43 +0200
   </pubDate>
   <title><![CDATA[Ornico appoints top guns to advisory board]]></title>
   <description><![CDATA[Ornico has announced the appointment of some of South Africa's leading brand thinkers, marketing aficionados and media experts to an advisory board to buoy the company's intellectual property.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128246&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 08:13:25 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Beware online and offline scams]]></title>
   <description><![CDATA[Just as Chris Brewer mentioned recently in his terribly funny newsletter Brewer's Droop, I too have recently won the Canadian, Nigerian and US Green Card Lotteries; been offered tickets to see any football game of my choice; and encouraged to try out several drugs I have no use for, as my stamina appears just fine for now.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128244&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 08:02:22 +0200
   </pubDate>
   <title><![CDATA[Ster Kinekor a recognised superbrand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128250&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 07:58:17 +0200
   </pubDate>
   <title><![CDATA[Ins, Outs, Ups, Downs . . .]]></title>
   <description><![CDATA[Who is doing what in our industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128248&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 07:52:15 +0200
   </pubDate>
   <title><![CDATA[Brands topping the hitlist]]></title>
   <description><![CDATA[Experian Hitwise, a leading online competitive intelligence service, says South African Airways was the brand that benefited most from its sponsorship of the FIFA Football World Cup last week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128245&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 08:00:12 +0200
   </pubDate>
   <title><![CDATA[Time to rethink PR in your marketing mix?]]></title>
   <description><![CDATA[The past year has been an especially trying and demanding one for everyone in the marketing industry, says Lorrine Araujo, managing director of Letsema Communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128249&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 08:06:08 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle earns Silver]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128253&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 08:05:07 +0200
   </pubDate>
   <title><![CDATA[Y&R SA roars at Young Lions]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128252&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 07:56:02 +0200
   </pubDate>
   <title><![CDATA[Noticed an increase in spam?]]></title>
   <description><![CDATA[I suspect that many of you will have noticed an increase in spam - there certainly is an overwhelming amount these days. While many such emails are automatically relegated to the Junk email box, a ton of stuff is still crawling its way unsuspectingly into our inboxes.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128247&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:10:43 +0200
   </pubDate>
   <title><![CDATA[ROOTS: Pretoria East SA's leading income earner]]></title>
   <description><![CDATA[The estimated total household monthly income held by South Africa's urban homes is approximately R45-billion according to the recently released ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton / CTP's urban retail and readership consumer research survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128197&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:18:41 +0200
   </pubDate>
   <title><![CDATA[It's official: Sepp flies kulula]]></title>
   <description><![CDATA[Sepp, a Boston Terrier from Cape Town takes up offer of free flights.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128199&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:30:37 +0200
   </pubDate>
   <title><![CDATA[Paid search leads global online advertising ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128204&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:27:36 +0200
   </pubDate>
   <title><![CDATA[Feel it. It is here - galvanising the nation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128202&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:08:34 +0200
   </pubDate>
   <title><![CDATA[Five simple SEO housekeeping tips]]></title>
   <description><![CDATA[Many companies are making extensive investments in search engine optimisation (SEO) without getting the basics right. But there are many simple little tips and tricks that will get your website ready for the search engines and help you to get better natural search results at no cost and with only a small investment in time.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128196&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:22:33 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The industry as viewed by John Farquhar . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128200&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:04:30 +0200
   </pubDate>
   <title><![CDATA[PPI Act and corporate communications]]></title>
   <description><![CDATA[Businesses will have to dramatically rethink their marketing and communication strategies once the Protection of Personal Information (PPI) Bill is enacted into law, says Dr Pieter Streicher, MD of BulkSMS.com]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128195&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:29:28 +0200
   </pubDate>
   <title><![CDATA[DStv ad goes 3D]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128203&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:24:23 +0200
   </pubDate>
   <title><![CDATA[Castle Lite gets cold and mobile]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128201&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:38:20 +0200
   </pubDate>
   <title><![CDATA[Ed's Note - All that noise!]]></title>
   <description><![CDATA[On Wednesday 16 June 2010 I was one of the first people on the planet to see Disney Pixar's "Toy Story 3". Having not seen 1 or 2 - or been to movies very often in the last couple years - I was looking forward to a good Disney movie.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128194&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:12:19 +0200
   </pubDate>
   <title><![CDATA[Note from afar]]></title>
   <description><![CDATA[Matthew Bull, chairman and chief creative officer of Lowe Bull Worldwide spends a lot of time with his "butt on a plane", travelling between South Africa and his new home in New York. Between telling other passengers "if you want to party, go to South Africa" and keeping up with SA industry happenings, he managed to write us an "off the cuff movie review" of "the wonderful documentary on advertising Art & Copy" . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128198&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jun 2010 08:16:50 +0200
   </pubDate>
   <title><![CDATA[People are Africa's resource]]></title>
   <description><![CDATA[Africa's development has come under the global spotlight as foreign investors are finding new markets and resource pools and more attractive investment options.  At the same time, sustainable development has become a global imperative, requiring careful management of both people and resources to ensure future generations reap the rewards, rather than bear the consequences of today's commercial activities.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128142&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jun 2010 08:13:50 +0200
   </pubDate>
   <title><![CDATA[Deciphering ‘vernacular']]></title>
   <description><![CDATA[I love Afrikaans, I really do. But understanding it is a different story altogether. My Afrikaans is bad. Really, really bad - even though I can say: "ek kan net ‘n bietjie praat".  Oh - and I can sing "ry perd..." - you kinda learn fast at Loftus.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128138&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jun 2010 08:29:46 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar looks at the industry and uggests you don't believe everything consultants say . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128141&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jun 2010 08:20:33 +0200
   </pubDate>
   <title><![CDATA[Mobile digital: The real future for Africa]]></title>
   <description><![CDATA[To dream the impossible dream, ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128143&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jun 2010 08:21:30 +0200
   </pubDate>
   <title><![CDATA[Gracing the M&C Saatchi Abel team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128144&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jun 2010 08:15:29 +0200
   </pubDate>
   <title><![CDATA[Ask Afrika and TGI define SA's youth]]></title>
   <description><![CDATA[South Africa is known for its diverse cultures, eleven official languages, breathtaking places and welcoming people. South Africa's youth - tomorrow's future - is the epitome of our country's uniqueness. Understanding South Africa's youth, their preferences and behaviours is any marketer's dream. TGI (Target Group Index), exclusively owned by Ask Afrika - a leading South African market research company, can assist marketers in understanding this dynamic group of people.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128140&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jun 2010 08:28:29 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes - Blame it on cyberspace]]></title>
   <description><![CDATA[I received some pictures from the splendid day I spent at Soccer City last Friday and just couldn't believe how the spirit of the day was captured over and over, digitally, and saved on a memory stick for my perusal.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128137&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jun 2010 08:22:28 +0200
   </pubDate>
   <title><![CDATA[Daily Maverick ups the game again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128145&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:41:54 +0200
   </pubDate>
   <title><![CDATA[Digital: Message is still key]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128099&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:42:53 +0200
   </pubDate>
   <title><![CDATA[Laduuuuuuma . . . for lunch!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128100&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:51:38 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: June 11 made history over and over . . .]]></title>
   <description><![CDATA[While some of us were fortunate enough to have been at Soccer City (on time and unstressed), the crowd at Nielsen has been working overtime to bring us the stats we all love to see before, during and after events like this one. How's this for fabulous:]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128091&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:36:25 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a glance around the industry . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128094&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:39:23 +0200
   </pubDate>
   <title><![CDATA[Nielsen: Over 10 million see Bafana Bafana draw first blood]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128096&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:34:22 +0200
   </pubDate>
   <title><![CDATA[Create experiences not just communications]]></title>
   <description><![CDATA[Experiential marketing has been used for decades now, and is increasingly becoming the channel of choice for sectors that have to rely on dark marketing to get their brand messages out there.  So why, asks By Desiree Gullan, Creative Director, Gullan & Gullan, are marketers still talking about brand experiences as the new frontier for marketing innovation?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128093&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:44:21 +0200
   </pubDate>
   <title><![CDATA[IAS selects SA judges]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128101&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:40:12 +0200
   </pubDate>
   <title><![CDATA[Ngage: R2-m coverage in three months]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128097&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:33:10 +0200
   </pubDate>
   <title><![CDATA[Social media buzz varies country to country]]></title>
   <description><![CDATA[Social media is a large melting pot of ideas and interactions; country to country and person to person. Global events like the World Cup create a huge online buzz - and Nielsen is able to harvest data from around 100 million blogs, social networks, groups, boards and other consumer-generated media platforms and offer insight into what people are discussing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128092&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:41:06 +0200
   </pubDate>
   <title><![CDATA[MOST Awards 2010 - bigger and better!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128098&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:38:05 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[More industry happenings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128095&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 08:26:54 +0200
   </pubDate>
   <title><![CDATA[Jeremy Mansfield hangs up morning mic]]></title>
   <description><![CDATA[After more than twelve years with 94.7 Highveld Stereo and 20 years with the Primedia Group, South Africa's best loved breakfast show host has announced that he will be hanging up the morning mic.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128003&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 09:04:39 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Calling Brand South Africa . . .]]></title>
   <description><![CDATA[I'm trying really hard to fill this issue with things marketing and not football, fevaah and vuvuzelas. Sadly, almost every press release I received this week contained one of these, to one degree or another.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128002&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 08:04:34 +0200
   </pubDate>
   <title><![CDATA[The face of out of home advertising]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128001&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 08:02:29 +0200
   </pubDate>
   <title><![CDATA[Africa a success for FNB Cell phone banking]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127999&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 08:01:22 +0200
   </pubDate>
   <title><![CDATA[Vuvuzela unplugged]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127998&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 07:58:20 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[A glance at the industry in all its glory . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127996&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 08:03:18 +0200
   </pubDate>
   <title><![CDATA[Cape Royale chooses MBP]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128000&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 07:54:13 +0200
   </pubDate>
   <title><![CDATA[Nielsen projects offer valuable 3 Screen consumer insights]]></title>
   <description><![CDATA[Global audience measurement leader Nielsen is rolling out several exciting projects set to capture attention and offer practical marketing and management data pertinent to various consumer and media stakeholders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127994&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 08:00:11 +0200
   </pubDate>
   <title><![CDATA[Too PC, or just sense of humour failure?]]></title>
   <description><![CDATA[The South African advertising community has enjoyed a long history of satire and poking fun at local stereotypes in a very tongue-in-cheek fashion, so it came as quite a surprise to read the brouhaha about the Romans Pizza "Boeriezza" advert.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127997&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jun 2010 07:56:10 +0200
   </pubDate>
   <title><![CDATA[Long-term partnerships swing the scales]]></title>
   <description><![CDATA[There is nothing better than a good case study to prove that advertising does work, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127995&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:39:56 +0200
   </pubDate>
   <title><![CDATA[Loeries: Seven days to go!]]></title>
   <description><![CDATA[With one week left until the extended entry deadline on 14 June, there is still enough time to submit your entries to The 2010 Loerie Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127950&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:36:55 +0200
   </pubDate>
   <title><![CDATA[Advertising Codes can deter ambush marketers]]></title>
   <description><![CDATA[Ambush marketing invariably raises its head when a major sporting spectacle is in the offing. Official sponsors can take comfort from knowing that, in addition to the laws protecting their rights, notably the amended Trade Practices Act and the Merchandise Act, they can turn to the Advertising Standards Authority (ASA).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127947&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:30:50 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Noor celebrates massive Muslim market]]></title>
   <description><![CDATA[According to a recent CNN report, Ogilvy & Mather has launched a global branding practice specialising in Islamic branding and the conforming of brands to the precepts of Islamic Shariah. Ogilvy Noor will be led by branding exerts based in "key Muslim markets" in Asia, the Middle East, North Africa and London.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127945&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:45:35 +0200
   </pubDate>
   <title><![CDATA[Dr Yahoo! I presume?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127955&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:46:32 +0200
   </pubDate>
   <title><![CDATA[Mutual & Federal scores a first ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127956&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:55:30 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes - Owning up]]></title>
   <description><![CDATA[I very rarely have nothing to say. In fact, almost never. So it is with great social - more than professional - shame that I have to say . . . I cannot think of a single think to put in my column.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127944&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:42:27 +0200
   </pubDate>
   <title><![CDATA[AMASA learnership applications close 10 June]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127952&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:43:19 +0200
   </pubDate>
   <title><![CDATA[FusionDesign on a journey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127953&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:34:14 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Ramping up support for Pendoring]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127946&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:44:11 +0200
   </pubDate>
   <title><![CDATA[NFVF call for papers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127954&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:38:10 +0200
   </pubDate>
   <title><![CDATA[Why every marketer should know about SEO]]></title>
   <description><![CDATA[SEO, the slick acronym for Search Engine Optimization, as daunting as it sounds, is simply the process of getting any given website to rank well in the major search engines (such as Google, Yahoo and Bing) for specific keywords. But what does SEO mean for the professional marketer in South Africa?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127948&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jun 2010 07:41:01 +0200
   </pubDate>
   <title><![CDATA[People powering brands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127951&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Jun 2010 07:58:54 +0200
   </pubDate>
   <title><![CDATA[Are you the SACBW's Businesswoman of the Year?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127834&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Jun 2010 07:49:48 +0200
   </pubDate>
   <title><![CDATA[Cadiz most socially responsible again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127832&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Jun 2010 08:20:46 +0200
   </pubDate>
   <title><![CDATA[Brothers for Life names its squad]]></title>
   <description><![CDATA[Brothers for Life, the national SANAC endorsed men's campaign, with support from USAID, UNICEF, Manchester United and FC Barcelona, has named a phenomenal squad of national and international sporting talent that are to promote HIV prevention and take a stand against violence against women and children in South and Southern Africa from 1 June.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127831&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Jun 2010 10:20:41 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Joburg ‘gees’]]></title>
   <description><![CDATA[The teams have arrived, or are arriving daily. We're all wearing our Bafana Bafana shirts on Fridays, and realising just how hard it must be to win soccer matches in that material. Besides perfectly outlining every boep and even hail damage, they appear to be made of the same stuff "school regs" were made of.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127837&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Jun 2010 08:08:33 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[More industry happenings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127836&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Jun 2010 08:00:21 +0200
   </pubDate>
   <title><![CDATA[Worth taking a salary cut to change careers?]]></title>
   <description><![CDATA[As world economies spin out of control and the financial market graphs look like the blueprint for a roller-coaster track, it is becoming more and more acceptable to make discontinuous career changes as and when this may be needed. Gone are the days when one could reasonably expect to have the same career from graduation to retirement - as technologies change, so do the businesses surrounding them, and this implies that you will need new skills to tackle new opportunities. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127835&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Jun 2010 08:23:01 +0200
   </pubDate>
   <title><![CDATA[Making Joburg great]]></title>
   <description><![CDATA[The City of Joburg acknowledges ordinary residents for their contribution towards its status as a world-class African city through its feel-good You Make Joburg Great (YMJG) campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127833&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:06:42 +0200
   </pubDate>
   <title><![CDATA[DMASA give Blue Label the nod]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127766&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 07:58:39 +0200
   </pubDate>
   <title><![CDATA[Ready for Generation Next?]]></title>
   <description><![CDATA[Hundreds gathered at the Arena at Halfway Toyota in Fourways Johannesburg last week for the Sunday Times Generation Next 2010 Survey Awards where the "coolest" brands of all were revealed, as voted by SA's youth.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127762&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:03:34 +0200
   </pubDate>
   <title><![CDATA[Steri Stumpie launches new social media campaign ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127764&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 07:53:31 +0200
   </pubDate>
   <title><![CDATA[MOST Awards 2010 launches the media owner online survey]]></title>
   <description><![CDATA[The MOST Awards Media Owner (MO) Online Survey is now live and Media Agencies are invited to participate.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127760&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:05:30 +0200
   </pubDate>
   <title><![CDATA[OPA now DMMA ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127767&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:00:31 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[What's happening in our industry today.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127763&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 07:57:25 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a look at all things marketing . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127761&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 07:54:25 +0200
   </pubDate>
   <title><![CDATA[The true challenge with equity and redress]]></title>
   <description><![CDATA[What does the term PDI mean in this country? It started off by meaning ALL previously disadvantaged individuals who needed to be treated as a specific category of civil society which deserve to be identified for having been prevented from having access to rights and privileges in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127758&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:06:25 +0200
   </pubDate>
   <title><![CDATA[Online market research tool: Results in 24 hours]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127768&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:41:08 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Champagne tastes . . .]]></title>
   <description><![CDATA[I was reading through the list of brands voted "coolest" by our youth, and had to smile to myself. Ferrero Rocher, coolest chocolate? Lamborghini, coolest motor vehicle? Lacoste and Dolce & Gabbana, among the coolest scents?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127757&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:03:07 +0200
   </pubDate>
   <title><![CDATA[McValue for money]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127765&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 07:54:01 +0200
   </pubDate>
   <title><![CDATA[We are not all the same - that's why DM exists!]]></title>
   <description><![CDATA[If everyone were the same direct marketing or any other marketing for that matter would be easy. Boring, but easy. Simply slap a price on a product that somebody is already predisposed to and away you go. No product differentiation required at all; no innovation and no marketing required.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127759&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 08:30:38 +0200
   </pubDate>
   <title><![CDATA[Branded tables sold out for Big Event]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127707&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 08:29:30 +0200
   </pubDate>
   <title><![CDATA[Professional photographers celebrate with Vega ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127706&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 09:07:25 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: If you can't take the heat, Baby . . .]]></title>
   <description><![CDATA[On Tuesday 25 May 2010, Business Day republished a Financial Times article by US journo Lucy Kellaway who, it appears, has a big problem with one Ray Dalio, head honcho at hedge fund company Bridgewater.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127708&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 08:16:26 +0200
   </pubDate>
   <title><![CDATA[Global consumers vote Google, Sony tops]]></title>
   <description><![CDATA[Google and Sony share the top spot in a study of the world's most reputable companies conducted by Reputation Institute, with Disney, BMW and Daimler rounding out the top five in a consumer survey that measured the reputations of 600 of the world's most prominent companies. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127702&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 08:26:16 +0200
   </pubDate>
   <title><![CDATA[Big Fish meets Al Gore]]></title>
   <description><![CDATA[Big Fish School of Digital Filmmaking students and Alumni were invited, as part of a small delegation, to meet with former US Vice-President Al Gore at US Ambassador Donald Gips' residence in Pretoria.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127704&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 08:19:15 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar looks into where the McCavity gang could have hidden 30 tons of goods . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127703&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 08:28:03 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[Movements in the marketing sphere . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127705&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 08:01:58 +0200
   </pubDate>
   <title><![CDATA[Superbrands III launched: Premiere brands honoured]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127665&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 07:55:31 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[Movements in the marketing sphere . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127663&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 07:52:29 +0200
   </pubDate>
   <title><![CDATA[Do local retailers not consider online ‘competition'?]]></title>
   <description><![CDATA[Bear with me on this one. I need to quote a fair amount of "background" before I get to the real point of this issue, which is that retailers need to start taking online competition seriously - especially when the price difference reaches a thousand bucks!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127661&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 08:01:25 +0200
   </pubDate>
   <title><![CDATA[67 minutes of your time could change the world . . .]]></title>
   <description><![CDATA[For 67 years, global icon, visionary leader and Nobel Peace Prize laureate Nelson "Madiba" Mandela gave his time for the greater good of his people. In 2009, the United Nations declared 18 July "Nelson Mandela Day" to give people around the world an opportunity to spend just 67 minutes taking some small actions that contribute to the upliftment of our communities.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127664&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 07:50:16 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar looks at who's winning, who's whingeing and what's happening out there . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127660&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 07:54:14 +0200
   </pubDate>
   <title><![CDATA[What a recession can do to brand loyalty]]></title>
   <description><![CDATA[A recent comScore study on brand loyalty among consumer goods products showed a significant decline in consumers' allegiance to favorite brands during the past two years. The percentage of shoppers who typically buy the brands they want most has steadily declined across the categories examined and in March 2010, less than 50% of shoppers reported buying the brand they wanted most.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127662&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 08:03:13 +0200
   </pubDate>
   <title><![CDATA[Industry icons go green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127668&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 08:02:11 +0200
   </pubDate>
   <title><![CDATA[NMF call to action on education ]]></title>
   <description><![CDATA["No child in Africa, and in fact anywhere in the world, should be denied education. I know that we can reach this goal." - Nelson Mandela (2004)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127666&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 07:47:09 +0200
   </pubDate>
   <title><![CDATA[1st for Women Insurance Women in The Media Awards finalists]]></title>
   <description><![CDATA[The Media magazine is delighted to announce the finalists for the prestigious 1st for Women Insurance Women in The Media Awards 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127659&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 08:14:00 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: What a wonderful world . . .]]></title>
   <description><![CDATA[Because "bad news sells" and I'm not trying to sell you anything, I want to share a couple of initiatives that have warmed my heart in recent weeks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127658&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 May 2010 07:55:56 +0200
   </pubDate>
   <title><![CDATA[Check out the statusphere]]></title>
   <description><![CDATA[Whatever industry you're in, in the end, everything is about status. And since what constitutes status in consumer societies is fragmenting rapidly, here's a (modest) framework to help you start exploring new status symbols and stories with your customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127560&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 May 2010 07:50:45 +0200
   </pubDate>
   <title><![CDATA[Open Day at AAA]]></title>
   <description><![CDATA[On Saturday, 5 June 5 2010, the AAA School of Advertising will hold its annual open day at the Johannesburg campus in Randburg. Starting at 9h30, presentations will outline and explain the various careers in advertising, the qualifications needed, and the benefits of studying at the AAA School.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127559&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 May 2010 07:49:42 +0200
   </pubDate>
   <title><![CDATA[Citizen circulation up 21%]]></title>
   <description><![CDATA[It has been an exciting start to the year for The Citizen newspaper - with sales soaring by an incredible 21% in the first quarter. A few weeks back, Wag the Dog's editor at large John Farquhar suggested that the newspaper's circulation would rise after raising the value of content and dropping the price. He was right!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127558&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 May 2010 07:47:41 +0200
   </pubDate>
   <title><![CDATA[Forces shaping the world]]></title>
   <description><![CDATA[According to the McKinsey sixth annual survey asking executives about the forces shaping the world economy, there is little change in how respondents view the importance of global trends compared with previous years, either for business in general or for their own companies' profits.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127557&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 May 2010 07:57:25 +0200
   </pubDate>
   <title><![CDATA[Cell C in comic campaign with Mamba Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127561&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 May 2010 08:05:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: My flags are lagging]]></title>
   <description><![CDATA[As excitement builds for the You-Know-What, I have to say that it is a delight to see the country united by little flags flying from every second car that goes past. (Anyone remember how marketers managed to get everyone to plak a "Put a Tiger in your Tank" or "STP" sticker on their cars all those years ago?)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127556&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:11:53 +0200
   </pubDate>
   <title><![CDATA[South Africa's premiere brands honoured]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127512&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:09:49 +0200
   </pubDate>
   <title><![CDATA[More accolades for Carat]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127510&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:10:45 +0200
   </pubDate>
   <title><![CDATA[Provantage take LG InfiniaTV range national]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127511&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 07:56:44 +0200
   </pubDate>
   <title><![CDATA[Leadership: Misnomer in the communications community?]]></title>
   <description><![CDATA[As CEO of the Services SETA I have been had the good fortune of participating on a global stage on-behalf of the South African communications sector, including marketing services, research, branding, public relations and direct marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127503&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:25:39 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Weird marketing phrases made real]]></title>
   <description><![CDATA[Besides being a nation of acronyms, we are also a nation that enjoys . . . well, weird little terms that become fashionable and flood everything from marketing departments and press releases to local bars.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127502&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 07:59:36 +0200
   </pubDate>
   <title><![CDATA[Stakeholder relationships in reputation management]]></title>
   <description><![CDATA[Reputation management has become a vital business tool. No longer is it a soft skill, but a core responsibility of each and every employee and all involved stakeholders within an organisation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127504&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:08:32 +0200
   </pubDate>
   <title><![CDATA[Get a lift home with TLC, Road Trip]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127509&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:07:30 +0200
   </pubDate>
   <title><![CDATA[Microsoft, Kagiso breathe new life into MSN portal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127508&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:04:22 +0200
   </pubDate>
   <title><![CDATA[Ubuntu drives local growth in WOMM]]></title>
   <description><![CDATA[In a 2008 study conducted by global research house Milward Brown, South Africa ranked number one out of twenty-one other countries in spreading word-of-mouth about a brand. The study noted that 86% of the country's population was more likely to recommend a brand to another person, compared to 14% who would trust traditional mediums such as advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127506&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:01:21 +0200
   </pubDate>
   <title><![CDATA[ABF: Giving back to the industry ]]></title>
   <description><![CDATA[Work with me on this picture: You've worked your heart out for the ad industry all your life. You've had the good times, you've partied hard, you've had a healthy bank balance and you probably overextended yourself - you shouldn't have bought that SUV you thought you really needed - but, hell, it was all worth it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127505&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:16:02 +0200
   </pubDate>
   <title><![CDATA[Falling foul of mothers]]></title>
   <description><![CDATA[The diaper (nappy) war in the USA is a no-holds-barred battle. Competitors continually launch "improved" versions to attract customers and brand allegiance is short lived.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127513&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 May 2010 08:26:01 +0200
   </pubDate>
   <title><![CDATA[Direct marketing: Crafting successful communication]]></title>
   <description><![CDATA[Mike Taberner, divisional managing director of Ince 1:1 Relationship Marketing, says: "Adding my name to your document is simply not good enough!"]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127507&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 May 2010 08:14:52 +0200
   </pubDate>
   <title><![CDATA[Prezence gets Ceres digital]]></title>
   <description><![CDATA[Prezence Digital, in collaboration with specialist brand activation agency 34 Women, have conceptualised and developed the digital interface and interactive entry mechanisms for the "Ceres, Flavours of South Africa" competition.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127399&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 May 2010 08:22:41 +0200
   </pubDate>
   <title><![CDATA[Primall and Twisp take the drag out of smoking]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127402&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 May 2010 08:12:39 +0200
   </pubDate>
   <title><![CDATA[Unlocking the magic of chemistry]]></title>
   <description><![CDATA[In the last two years that the Independent Agency Search and Selection Company (IAS) has been active in the market, we have ascertained that during the pitch process the role of chemistry plays a significant role in developing a successful relationship between client and agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127398&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 May 2010 08:34:32 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Another little rant . . .]]></title>
   <description><![CDATA[Tomorrow I take delivery of what - compared to the ageing beauty I have right now - is a SUPER computer. It has all the whistles and bells; FOUR gigs of RAM; a hard drive you could park a small car in; and a monitor I'd be happy to watch our Protea Girls play cricket on.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127396&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 May 2010 08:21:26 +0200
   </pubDate>
   <title><![CDATA[Not at any price]]></title>
   <description><![CDATA[As you know, your brand's price-point is a powerful vehicle in the marketing mix to harness sales and meet your marketing objectives. Undercut your competitors and you will gain market share. Right? While this may be true in some instances, in others the opposite is true. I found this out recently when researching a subject called "Behavioural Economics" for one of our clients at Gullan&Gullan, and would like to share some of my findings with you.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127401&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 May 2010 08:08:23 +0200
   </pubDate>
   <title><![CDATA[When PA becomes CD, it's not PC . . .]]></title>
   <description><![CDATA[Hi my name is Xolisa Ntusi. uSukwini, iLawu, iChwama, uDubashe, uMnqayi linqindi, uSadlalangangca, uNjabovu, Tiki ayivumani nompokotho. I was born in the late 1970s in Tokoza, a "suburb" of Alberton. Don't laugh - that's what the board reads... "suburb", even though we all know that Khumalo street doesn't look like any other street in suburbia.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127397&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 May 2010 08:19:20 +0200
   </pubDate>
   <title><![CDATA[New appointments]]></title>
   <description><![CDATA[Who is moving on, moving up or moving out . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127400&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 May 2010 08:25:13 +0200
   </pubDate>
   <title><![CDATA[South Africa extends a warm rooibos welcome ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127403&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 May 2010 07:48:55 +0200
   </pubDate>
   <title><![CDATA[Ads24 campaign encourages Afrikaans advertising]]></title>
   <description><![CDATA[Ads24 has launched a national advertising campaign to encourage marketers in South Africa to use Afrikaans as a medium to speak to the hearts and minds of a market that has a healthy disposable income and therefore boasts great spending power.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127344&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 May 2010 08:13:54 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: A letter to Australia]]></title>
   <description><![CDATA[Dear Australia

We've had our differences in the past, but we're gracious enough to admit that "Warney" was worth all the fuss; Ponting IS a good captain; and your rugby team still sucks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127348&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 May 2010 07:52:53 +0200
   </pubDate>
   <title><![CDATA[Is creative talent drying up?]]></title>
   <description><![CDATA[Advertising is my hobby so I watch ads on TV, read them in print, try to find one on radio, which is difficult. Often I come across ads I've seen before. They have been dusted up a bit in order be 'Cool' and relevant to today's audience, but the basic idea remains the same.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127345&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 May 2010 07:42:27 +0200
   </pubDate>
   <title><![CDATA[Usability and content win out]]></title>
   <description><![CDATA[iafrica.com, South Africa's most established online brand, has recently experienced a substantial increase in daily unique users and page impressions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127343&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 May 2010 07:55:27 +0200
   </pubDate>
   <title><![CDATA[Q&A with Ben Wren, 60 Layers of Cake]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127346&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 May 2010 07:58:22 +0200
   </pubDate>
   <title><![CDATA[Loeries extends deadline for World Cup entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127347&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 May 2010 08:08:13 +0200
   </pubDate>
   <title><![CDATA[Consumer Protection Act for us marketing types]]></title>
   <description><![CDATA[I have the distinct privilege of working in the marketing field where each day brings with it new and awesome opportunities for great campaigns. So, my world was almost shattered when I first heard about the Consumer Protection Act and the potential impact it was going to have on our ability to communicate with customers (both new and potential).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127342&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 May 2010 08:48:58 +0200
   </pubDate>
   <title><![CDATA[AMASA calls for 2010 learnership applications]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127255&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 May 2010 08:06:52 +0200
   </pubDate>
   <title><![CDATA[Standard Bank tops in reputation stakes]]></title>
   <description><![CDATA[Banking giant Standard Bank has emerged with the best reputation among South Africa's ten largest listed companies in 2010, according to the 2010 Reputation Pulse survey conducted by the internationally respected Reputation Institute. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127250&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 May 2010 08:48:49 +0200
   </pubDate>
   <title><![CDATA[Vital Health Food champions its brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127253&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 May 2010 08:48:38 +0200
   </pubDate>
   <title><![CDATA[Future of communications in SADC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127254&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 May 2010 07:53:27 +0200
   </pubDate>
   <title><![CDATA[Cracking markets abroad]]></title>
   <description><![CDATA[Successful South African companies seem lose the very entrepreneurial skills that took them to the top of the South African business hit parade when they decide to spread their wings abroad, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127252&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 May 2010 08:43:25 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka Newspaper Awards: Sterling journalism]]></title>
   <description><![CDATA[The judges experienced a great deal of pleasure and pride in scrutinising the entries for the ninth annual Mondi Shanduka Newspaper Awards held at Soccer City in Johannesburg on Wednesday, 5 May. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127257&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 May 2010 08:48:15 +0200
   </pubDate>
   <title><![CDATA[Young Cannes Lions competition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127256&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 May 2010 07:51:13 +0200
   </pubDate>
   <title><![CDATA[Social media and real-time search: Two worlds converging]]></title>
   <description><![CDATA[Last month, Google added a new capability to the Google South Africa search engine that may turn out to be one of its most important search innovations: the option for users to search for real-time social media content from across the Web. Diane Charton, MD, Acceleration Media looks at what it means.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127251&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 May 2010 08:17:06 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: How we do things around here . . .]]></title>
   <description><![CDATA[Our office has a dynamic document called "How we do things around here". It changes with the growth of the company and with new systems and processes that are put in place.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127249&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 May 2010 08:29:56 +0200
   </pubDate>
   <title><![CDATA[Online complaints and defamation]]></title>
   <description><![CDATA[Customer expectations and perceptions are critical to the service experience. When a customer's expectations are not met, it means they may perceive the service encounter as poor, which results in dissatisfaction. Extreme dissatisfaction may result in emotions such as rage and anger. Rage can be seen as a range of emotions including fury, wrath, disgust, contempt and resentment. Milder forms include being upset, annoyed and agitated. In many cases, the anger is out of line with the magnitude of the service failure. But what do dissatisfied customers do?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127179&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 May 2010 08:46:51 +0200
   </pubDate>
   <title><![CDATA[Why no guerrilla PR around SWC?]]></title>
   <description><![CDATA[When South Africa won the opportunity to host the SWC the news covered every possible angle. Now, with less than 40 days to go, the SWC will once again hold a place in almost every newspaper and online news media site.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127183&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 May 2010 08:37:50 +0200
   </pubDate>
   <title><![CDATA[Resilience through recession: BrandZ Top 100 worth over $2 trillion]]></title>
   <description><![CDATA[Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released last week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127180&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 May 2010 18:59:49 +0200
   </pubDate>
   <title><![CDATA[Online complaints and defamation]]></title>
   <description><![CDATA[Customer expectations and perceptions are critical to the service experience, says Michel Koekemoer and Adele Berndt. When a customer’s expectations are not met, it means they may perceive the service encounter as poor, which results in dissatisfaction. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127165&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 May 2010 19:21:46 +0200
   </pubDate>
   <title><![CDATA[Resilience through recession: BrandZ Top 100 worth over $2 trillion]]></title>
   <description><![CDATA[Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released last week. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127166&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 May 2010 08:25:17 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Social (media) gaffes]]></title>
   <description><![CDATA[If you have a brand to protect, you probably have (or should have) a good PR company with a crisis and reputation management plan at the ready. However, if that plan doesn't include effective social media management, you could end up with egg (or oil or chocolate) on your face. Just ask BP - and Nestle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127178&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 May 2010 08:43:15 +0200
   </pubDate>
   <title><![CDATA[The challenges of out-of-home media]]></title>
   <description><![CDATA[As the one form of media from which there is no escape, out-of-home advertising evokes mixed feelings in the public. It appears to evoke even more mixed feelings within the industry, says Shelagh Foster, editor of www.themediaonline.co.za]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127181&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 May 2010 19:37:07 +0200
   </pubDate>
   <title><![CDATA[Why no guerrilla PR around SWC?]]></title>
   <description><![CDATA[When South Africa won the opportunity to host the SWC, the news covered every angle and now - with less than 40 days to go - the SWC will once again hold a place in almost every newspaper and online news media site.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127167&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 May 2010 08:58:07 +0200
   </pubDate>
   <title><![CDATA[TAMS contract goes to Nielsen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127185&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 May 2010 08:53:03 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Guerrilla marketing</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127184&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 Apr 2010 15:50:46 +0200
   </pubDate>
   <title><![CDATA[Win a trip to Cannes Ad Festival in June 2010]]></title>
   <description><![CDATA[This is an opportunity for two young creatives to enter the 48 hour YouTube Cannes Young Lions Ad contest. Opens on May 14, 2010. YouTube will be running a 48 hour viral film contest to create an ad for an international charity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127124&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 08:55:57 +0200
   </pubDate>
   <title><![CDATA[Managing inter-cultural communication]]></title>
   <description><![CDATA[I was recently part of a PR team which managed an event involving community members in a section of Soweto. The majority of the participants were senior members of the black community. It’s tricky to balance preconceptions of how an event should unfold as opposed to the reality of the situation. This tug of war manifests itself in time pressures and priorities of both media and PR professionals vying with one might call an "African" pace of the host community. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127078&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 08:59:56 +0200
   </pubDate>
   <title><![CDATA[Patterson named Advertising Achiever of the Year]]></title>
   <description><![CDATA[Congratulations to Gordon Patterson, Group Managing Director of SMG (Starcom MediaVest Group), who was honoured as Advertising Achiever of the Year at this year's AdReview Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127081&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 09:02:49 +0200
   </pubDate>
   <title><![CDATA[Mamba, SA Tourism take Sho’t Left]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127084&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 08:59:44 +0200
   </pubDate>
   <title><![CDATA[2009 media inflation watch figures at AMASA forum ]]></title>
   <description><![CDATA[Join us on Wednesday 5 May 2010 when the Advertising Media Association of South Africa (AMASA) hosts industry expert Mike Leahy to present the new 2009 Media Inflation Watch Report.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127082&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 09:07:44 +0200
   </pubDate>
   <title><![CDATA[Renata Da Silva joins MBP]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127086&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 09:33:30 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Total recall]]></title>
   <description><![CDATA[After more than a year of consumer research and agency brainstorming, McDonald's global chief marketing officer unveiled the food giant's latest tagline: "I'm Lovin' It."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127076&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 09:04:28 +0200
   </pubDate>
   <title><![CDATA[Account Moves]]></title>
   <description><![CDATA[Primall Media gets Citroen’s first mall campaign]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127085&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 08:57:23 +0200
   </pubDate>
   <title><![CDATA[What value social media?]]></title>
   <description><![CDATA[In the more advanced economies, social media has become the new mantra of marketing, viewed by many companies as an essential tool for success, says <b>John Farquhar</b>. The idea basically revolves around using the online sites which consumers actively engage i.e FaceBook, YouTube etc, and encourage them to participate in a continuous two-way dialogue with the company about its brands. The objective is to strengthen relationships and encourage brand loyalty.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127079&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 09:30:09 +0200
   </pubDate>
   <title><![CDATA[Re-evaluating your golden fat 2010 resolutions]]></title>
   <description><![CDATA[Well believe it or not, we are already into the second quarter of 2010, soon we will be halfway through the year and before you realise it - or should I say, before you wake up and smell the freshly brewed warm white coffee - it will be 2011. Ja nee.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127077&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Apr 2010 15:25:02 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[</b>Students are worth courting</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127083&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 Apr 2010 19:54:41 +0200
   </pubDate>
   <title><![CDATA[Re-evaluating your golden fat 2010 resolutions]]></title>
   <description><![CDATA[Well believe it or not, we are already into the second quarter of 2010, soon we will be halfway through the year and before you realise it - or should I say, before you wake up and smell the freshly brewed warm white coffee - it will be 2011. Ja nee.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127063&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 Apr 2010 14:15:19 +0200
   </pubDate>
   <title><![CDATA[Football website revamps ahead of World Cup]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127056&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Apr 2010 11:45:00 +0200
   </pubDate>
   <title><![CDATA[Important MA(SA) notice]]></title>
   <description><![CDATA[Notice of an ordinary general meeting.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127005&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Apr 2010 11:49:47 +0200
   </pubDate>
   <title><![CDATA[Will SA's no-name brands do the same?]]></title>
   <description><![CDATA[80% of global consumers indicated that store brands are the same as or better than national brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127007&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Apr 2010 11:41:38 +0200
   </pubDate>
   <title><![CDATA[Making money through mobile marketing]]></title>
   <description><![CDATA[Will mobile coupons take off, if there is participation from retailers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127004&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Apr 2010 11:53:35 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[One for the books]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127008&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Apr 2010 11:58:04 +0200
   </pubDate>
   <title><![CDATA[Youth: A different ballgame]]></title>
   <description><![CDATA[Ad Age has dubbed them the "on-demand" generation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127006&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Apr 2010 09:03:40 +0200
   </pubDate>
   <title><![CDATA[Calling for phenomenal media women . . .]]></title>
   <description><![CDATA[The Media magazine is calling for nominations for the prestigious 1st for Women Insurance Women in The Media Awards 2010, to be held on 29 July 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126923&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Apr 2010 09:01:34 +0200
   </pubDate>
   <title><![CDATA[Toyota’s Buddy: He's ba-aaa-aa-d!]]></title>
   <description><![CDATA[From the casting of the now famous boxer to the choosing of the voice-over artist, Buddy commercials have become firm favourites with South Africans who can't wait to hear whether the canine is cheesed off with the "ba-aaa-a-a-d" sheep, or condescending with his "sis" . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126922&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Apr 2010 09:05:23 +0200
   </pubDate>
   <title><![CDATA[How do you manage your social media marketing?]]></title>
   <description><![CDATA[The argument for social media as a highly effective marketing tool is not new, says <b>Desiree Gullan</b>, noting that the prediction that Facebook will be the most dominant online property of the 20-teens – even more pervasive than Google – should tip you over the edge if you’re still pessimistic.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126924&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Apr 2010 08:58:23 +0200
   </pubDate>
   <title><![CDATA[Local business leaders 'upbeat']]></title>
   <description><![CDATA[It's good news for marketers after turbulent times: The majority of local business leaders are upbeat about South Africa according to Avusa Media and BDFM Publisher’s latest 2010 South African Business Research Evaluation (SABRE) results. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126921&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Apr 2010 15:07:22 +0200
   </pubDate>
   <title><![CDATA[Y&R Speaks Out]]></title>
   <description><![CDATA[Ad Agency Young & Rubicam, in a letter to the President, asks Government stop to its current rhetoric that fosters aggression, rather than harmony in South African society. This is a remarkable step from an industry that has always adopted a passive stance on many social issues, particularly when they have a political connection.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126940&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Apr 2010 09:10:16 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: It's a dog's life]]></title>
   <description><![CDATA[Marketingweb and its parent company, Wag The Dog, is filled with some fabulous, at times off-beat, people. We work hard, we are all passionate about what we do, we wear our soccer shirts on Fridays . . . and we LOVE Buddy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126920&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Apr 2010 09:07:07 +0200
   </pubDate>
   <title><![CDATA[SA marketers going green?]]></title>
   <description><![CDATA[As consumers become more eco-conscious, companies will go to ever greater lengths to present themselves as environmentally friendly. As a result, an increased number of local companies are adopting eco-friendly advertising materials, products and methods for their campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126925&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Apr 2010 10:52:41 +0200
   </pubDate>
   <title><![CDATA[Lighthouse Digital partners with Initiative Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126890&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Apr 2010 10:56:39 +0200
   </pubDate>
   <title><![CDATA[TLC and Roche, breast friends for life]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126891&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Apr 2010 10:25:20 +0200
   </pubDate>
   <title><![CDATA[Primall Media takes on gold coins]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126886&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 09:37:57 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Brand listening and fishing rods]]></title>
   <description><![CDATA[At the risk of getting shot down in flames by old school fishermen, I am one of the people who believes that net fishing is fast being replaced by fly fishing, metaphorically speaking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126852&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 14:24:56 +0200
   </pubDate>
   <title><![CDATA[An exploration into the Coloured market]]></title>
   <description><![CDATA[Fragmented, stereotyped and misunderstood, South Africa’s 4.4 million strong Coloured market is as big as the white market in South Africa (9.1% of the population vs. 9%) and yet so many marketers have made the mistake of overlooking opportunities within this previously disadvantaged group. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126850&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 09:13:44 +0200
   </pubDate>
   <title><![CDATA[Roots Survey: A mine of information]]></title>
   <description><![CDATA[If you think you know the South African consumer landscape, you don't. Your knowledge is in all probability outdated. Caxton's newly released 'Roots' survey which analysis the shopping habits of consumers in this country reveals that the consumer landscape in this country changed dramatically since 2007. Marketers will gain valuable information that will enable them to improve their marketing if they compared the 2007 survey data with the 2010 results.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126849&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 09:38:43 +0200
   </pubDate>
   <title><![CDATA[Dettol extends brand reach]]></title>
   <description><![CDATA[To assist with the launch of Dettol’s new Natural Liquid Soap, TLC has conceptualised a multi-platform campaign encompassing mirror decals, tester units and first of its kind shower decals and dispensers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126851&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 09:10:36 +0200
   </pubDate>
   <title><![CDATA[Loyal readers, strong growth for Sake24]]></title>
   <description><![CDATA[Sake24, South Africa’s only Afrikaans business newspaper, experienced an average 7% jump in readership over the last six months, and a 2% growth year-on-year. This is according to the latest All Media Products Survey (AMPS) results released on the 29 March 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126847&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 09:26:11 +0200
   </pubDate>
   <title><![CDATA[MOST expands to include research on media agencies]]></title>
   <description><![CDATA[The MOST Award initiative is based on the principle that consistent and clear communication   resolves issues and contributes to success. MOST is aimed at encouraging and enhancing the communication between two important groups – media agencies and media owners. In particular communication between the media agency staff and sales and marketing teams at media owners. Ultimately good communication and improved understanding will lead to better service levels and enhance the bottom line.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126844&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 09:12:08 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[<b>Quote of the Year</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126848&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 09:09:07 +0200
   </pubDate>
   <title><![CDATA[Working with foreigners]]></title>
   <description><![CDATA[It’s only when you work in a global firm that you realise what many South Africans are missing. I have spent most of my working life in South Africa and for much of that time the companies I ran or worked for, were parochial in the sense that my working colleagues tended to be local and the work we produced was for domestic consumption.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126846&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 09:33:04 +0200
   </pubDate>
   <title><![CDATA[New appointments: 20 April 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126855&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 16 Apr 2010 08:59:48 +0200
   </pubDate>
   <title><![CDATA[Women in The Media Awards Welcomes 1st for Women Insurance Brokers]]></title>
   <description><![CDATA[The annual Women in The Media Awards are pleased to welcome a new title sponsor to this prestigious event – 1st for Women Insurance Brokers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126791&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 12:05:52 +0200
   </pubDate>
   <title><![CDATA[CMO Council flashes the red card]]></title>
   <description><![CDATA[Licensing violations, brand fraud and trademark infringement around mega-sports events will be a new area of study by the Chief Marketing Officer (CMO) Council as billions of TV viewers and football fans gear up for the month-long 2010 FIFA World Cup in South Africa, kicking off June 11. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126732&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Apr 2010 08:47:43 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: It's a matter of taste]]></title>
   <description><![CDATA[I recently received a press release telling me that the award-winning Woolworths TASTE magazine has launched an interactive website. Being a lover of both cookbooks (okay, food too) and online recipe sites, I rushed in to take a look.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126760&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 12:07:24 +0200
   </pubDate>
   <title><![CDATA[Shanduka-Aggreko National Supporter of World CupTM]]></title>
   <description><![CDATA[Shanduka-Aggreko has been named the final National Supporter of the 2010 FIFA World CupTM . A leading African investment holding company, Shanduka-Aggreko - through its subsidiary Shanduka Energy, and Aggreko, the global leader in the provision of temporary power rental services - has formed a joint-venture which is the official supplier of rental power for broadcasting of the tournament.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126733&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Apr 2010 09:32:19 +0200
   </pubDate>
   <title><![CDATA[Maverick rolls out SA’s largest gaming tournament]]></title>
   <description><![CDATA[Event management and sports marketing specialists Maverick got the ball rolling with the successful organising of an interactive gaming tournament to highlight the FIFA Interactive World Cup 2010 for both Electronic Arts and Sony Playstation at Cresta Shopping Centre in March. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126730&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 14:52:07 +0200
   </pubDate>
   <title><![CDATA[Chartered Marketer SA now with MA(SA)]]></title>
   <description><![CDATA[The marketing industry has moved closer to promoting professional standards as the Chartered Marketer SA (CMSA) programme takes off in its new home at the Marketing Association of South Africa. Discussions with the Services SETA and other stakeholders, including the Services Seta Chartered Marketer Advisory Committee, have resulted in an agreement that the Chartered Marketer and Marketing Practitioner designations will, with immediate effect, be hosted and managed by the Marketing Association – MA(SA). ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126740&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 11:59:05 +0200
   </pubDate>
   <title><![CDATA[Goldstuck wraps up AGM]]></title>
   <description><![CDATA[The advertising and media industry recently celebrated the ABF's vital support at its Annual General Meeting. Giving thanks to those individuals who give freely of their time and effort, the ABF gave a cocktail party and a presentation by media commentator Arthur Goldstuck at the Parker’s Comedy and Jive in Monte Casino.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126731&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 11:52:01 +0200
   </pubDate>
   <title><![CDATA[Build a reputation that lasts]]></title>
   <description><![CDATA[Ever since Apple launched the Macintosh computer – a must-have for designers today - it was seen as an innovative IT company to watch. This reputation has grown to outsize proportions following its launch of the iPod, iPhone, iPad, Apps stores and, most recently, the iAd system.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126729&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 09:53:59 +0200
   </pubDate>
   <title><![CDATA[Gaviscon returns to TLC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126721&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 16:57:57 +0200
   </pubDate>
   <title><![CDATA[Wideopen spreads MWEB's message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126742&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 10:14:52 +0200
   </pubDate>
   <title><![CDATA[Lexus takes over Melrose Arch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126725&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 14:03:51 +0200
   </pubDate>
   <title><![CDATA[Call for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126736&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 09:58:35 +0200
   </pubDate>
   <title><![CDATA[The Roger Garlick Award finalists are]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126722&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 11:50:20 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Living for today?</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126727&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 Apr 2010 10:12:09 +0200
   </pubDate>
   <title><![CDATA[Jagermeister dominates washrooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126724&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Apr 2010 15:58:40 +0200
   </pubDate>
   <title><![CDATA[High Level SANEF/SAPS National Leadership workshop]]></title>
   <description><![CDATA[Details of the upcoming workshop.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126671&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Apr 2010 15:52:39 +0200
   </pubDate>
   <title><![CDATA[Ad industry's transformation progress]]></title>
   <description><![CDATA[The communication and advertising industry reports that there has been continued progress in its drive to make the industry more representative of the country's demographics, in what was traditionally a white dominated environment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126668&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Apr 2010 15:57:16 +0200
   </pubDate>
   <title><![CDATA[Spend quality time in Ernest Hemingway's library]]></title>
   <description><![CDATA[Marcus Brewster Publicity (MBP) has created a signature ten-day event - Ernest Hemingway's Library - to raise funds and awareness for pro bono client, Cape-based AIDS NGO Wola Nani.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126670&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Apr 2010 15:53:09 +0200
   </pubDate>
   <title><![CDATA[The value of craftsmanship]]></title>
   <description><![CDATA[There is little doubt that the processes and techniques involved in communicating the value of brands through advertising in mass media have evolved quite extensively over the past 50 years. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126667&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Apr 2010 16:03:09 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Brand Malema]]></title>
   <description><![CDATA[Okay, in the same light as I wrote about "Brand Tiger", I am NOT for a minute anyone actually brands Julius Malema. We are talking about Malema the brand, as opposed to heating up branding irons and . . . well, you get the idea.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126666&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Apr 2010 15:55:02 +0200
   </pubDate>
   <title><![CDATA[Nat Nakasa Award: Call for entries]]></title>
   <description><![CDATA[Nominations now open.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126669&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 Apr 2010 13:01:52 +0200
   </pubDate>
   <title><![CDATA[Account wins: 8 April 2010]]></title>
   <description><![CDATA[Account wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126577&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Apr 2010 08:43:47 +0200
   </pubDate>
   <title><![CDATA[Memo to chartered marketers, marketing practitioners]]></title>
   <description><![CDATA[Dear Colleagues,]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126587&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Apr 2010 08:50:47 +0200
   </pubDate>
   <title><![CDATA[Launching a brand: Walking tall in land of the small]]></title>
   <description><![CDATA[The world changes when small people ignore their insignificance and do what others tell them can’t be done says <b>Ondina Kuhn</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126589&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Apr 2010 09:26:41 +0200
   </pubDate>
   <title><![CDATA[The innovative virtual office]]></title>
   <description><![CDATA[The computer era is the key enabler of the advent of the virtual office. In this world the concept of something being "virtual" is far broader than it just being remote or "not here". In the current era, the phrase "virtual" is generally partnered with "technology" to provide us with "virtual technology". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126565&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Apr 2010 08:41:38 +0200
   </pubDate>
   <title><![CDATA[Want market share? Make a brain claim]]></title>
   <description><![CDATA[In a seminal book titled 'Positioning' published many years ago Al Reis and Jack Trout explained the importance of establishing a position in the consumers mind for products, and brands, says <b>John Farquhar</b>. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126586&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Apr 2010 09:25:37 +0200
   </pubDate>
   <title><![CDATA[Calling all film-makers ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126591&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Apr 2010 09:43:33 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[It's an argument we're going to keep having, I believe, for years to come. Is digital killing print?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126592&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Apr 2010 08:39:19 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>iPad launched in USA</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126585&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Apr 2010 09:40:15 +0200
   </pubDate>
   <title><![CDATA[Social media gets public service campaign out there]]></title>
   <description><![CDATA[Seattle-based filmmaker Zeek Earl has been awarded the Grand Prize in the Chief Marketing Officer (CMO) Council's Pause to Support A Cause public service advertising contest, which was powered by Zooppa, a global social media network of nearly 60,000 creative enthusiasts developing people-inspired brand marketing and non-profit campaign concepts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126568&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Apr 2010 08:47:07 +0200
   </pubDate>
   <title><![CDATA[Hard-hitting campaign highlights FAS]]></title>
   <description><![CDATA[Foetal Alcohol Syndrome (FAS) is the leading known cause of mental retardation, and the Western Cape has the highest incidence of FAS in the world. So when creative agency Lowe Bull Cape Town was tasked with crafting a campaign that would raise awareness and challenge misconceptions of the disorder, the team knew they needed to produce something potent.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126588&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Apr 2010 09:36:01 +0200
   </pubDate>
   <title><![CDATA[Connecting with students]]></title>
   <description><![CDATA[When the South African Institute of Chartered Accountants (SAICA) approached digital design, development and strategy agency ThoughtCorp to assist in engaging accounting students, the company came up with the nowiCAn web platform, launched in January 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126567&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Apr 2010 09:32:01 +0200
   </pubDate>
   <title><![CDATA[Loeries category change]]></title>
   <description><![CDATA[The quest for creative excellence is in a state of constant refinement. To this end, The Loerie Awards has announced a change to the TV Promotion, Video and Live Events category. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126566&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Apr 2010 15:04:55 +0200
   </pubDate>
   <title><![CDATA[Jack Daniel’s ads tell a story]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126575&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Apr 2010 09:08:40 +0200
   </pubDate>
   <title><![CDATA[ADTECH ensures faster loading of ads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126561&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Apr 2010 15:08:38 +0200
   </pubDate>
   <title><![CDATA[Dentyne welcomes new member]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126576&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Apr 2010 09:12:16 +0200
   </pubDate>
   <title><![CDATA[Atmosphere cleans up at PRISM awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126563&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 12:08:50 +0200
   </pubDate>
   <title><![CDATA[Ogilvy PR shines at PR awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126537&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 12:26:46 +0200
   </pubDate>
   <title><![CDATA[Changes at Endemol]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126540&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 08:36:46 +0200
   </pubDate>
   <title><![CDATA[Consumers want dialogue with business]]></title>
   <description><![CDATA[According to the 2009 Cone Consumer New Media Study, an online survey by Opinion Research Corporation among a representative US sample of 1,048 adults comprising "new media users," 44% of American new media users are searching for, sharing or discussing information about corporate responsibility (CR) efforts and programs and are highly confident they can have an effect on business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126523&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Apr 2010 09:38:36 +0200
   </pubDate>
   <title><![CDATA[New appointments: 6 April 2010]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126527&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 09:24:36 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Putting the pin back in the grenade]]></title>
   <description><![CDATA[As South African party leaders scramble to put the pin back in the grenade after a weekend that shocked the country, it is clear that political leaders are in dire need of a few good marketers, communicators and PR people in their camps.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126528&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 08:34:34 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Reading outdoor with data</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126522&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 12:32:32 +0200
   </pubDate>
   <title><![CDATA[Saatchi & Saatchi take top award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126538&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 12:02:28 +0200
   </pubDate>
   <title><![CDATA[Fresh addition to boost Ogilvy's digital arm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126535&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 10:16:23 +0200
   </pubDate>
   <title><![CDATA[Outdoor rocks the roads]]></title>
   <description><![CDATA[For those who haven't seen them streaking by . . . Indigo Marketing's one bus for BANKSETA and another two for Brand South Africa have been getting attention from the outside in.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126526&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:59:57 +0200
   </pubDate>
   <title><![CDATA[Algoa FM integrates platforms, drops SMS rates]]></title>
   <description><![CDATA[New technology and falling bandwidth charges have allowed Algoa FM to get closer to its listeners by integrating its on-line platforms and introducing a loyalty card linked to rewards. The station has announced that it has dropped the cost of SMSs sent to it by a third.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126455&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 09:15:56 +0200
   </pubDate>
   <title><![CDATA[Not to be missed . . .]]></title>
   <description><![CDATA[Do not miss the SAMRA Conference June 3-4  Mount Grace Hotel, Magaliesberg]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126473&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 08:46:41 +0200
   </pubDate>
   <title><![CDATA[Second round Pyro finalists announced]]></title>
   <description><![CDATA[Pyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the March finalists of the 2010 Pyro Inspiration Awards held at the company’s Johannesburg head office. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126456&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 10:13:41 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: PR industry shines]]></title>
   <description><![CDATA[Last night, our company, Wag The Dog, attended the 2010 PRISM Awards held at Gallagher Estate. The communication industry was out there in their finery, and the evening was lovely.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126476&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 09:30:29 +0200
   </pubDate>
   <title><![CDATA[Top down not bottom up?]]></title>
   <description><![CDATA[Unlike the more mature markets abroad, where marketers continually engage with consumers in order to ascertain whether changing lifestyles open up unfulfilled needs, South Africa is a society where marketers take products and brands that have shown promise in other markets and launch them locally. Some win, and some lose.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126474&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 09:46:17 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[</b>More does not mean more</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126475&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 08:59:14 +0200
   </pubDate>
   <title><![CDATA[Account wins: 1 April 2010]]></title>
   <description><![CDATA[Account wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126471&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 17:04:04 +0200
   </pubDate>
   <title><![CDATA[MultiChoice: Calling aspirant directors, producers]]></title>
   <description><![CDATA[MultiChoice is once again creating an opportunity for aspirant directors and producers to receive accelerated training through its Film Talent Incubator project.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126457&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:53:51 +0200
   </pubDate>
   <title><![CDATA[HaveYouHeard spearheads WOMMs local growth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126453&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:52:33 +0200
   </pubDate>
   <title><![CDATA[Workshop to help marketing community]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126451&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:55:16 +0200
   </pubDate>
   <title><![CDATA[Agency gets thumbs up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126454&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:53:11 +0200
   </pubDate>
   <title><![CDATA[Lighthouse and Lexus partner up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126452&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:04:01 +0200
   </pubDate>
   <title><![CDATA[Research: Truth is in the eye of the beholder]]></title>
   <description><![CDATA[Regrettably, I was not at all surprised by Dianne’s editorial note 'Just too much rubbish research? 18 Feb 2010'. I immediately felt compelled to add my two cents worth to the debate, as the challenges it poses for the marketing community are not new.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126397&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:10:59 +0200
   </pubDate>
   <title><![CDATA[2009 Frewin, McCall and Joel Mervis awards impress]]></title>
   <description><![CDATA[Judges in the Newspaper Association of South Africa’s annual Frewin, McCall and Joel Mervis competition were highly impressed with the level of innovation evident in this year’s competition.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126401&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:13:56 +0200
   </pubDate>
   <title><![CDATA[Global brand research release at AdReview Awards]]></title>
   <description><![CDATA[Peter Stringham, Worldwide CEO of Young & Rubicam Brands, will be the keynote speaker at this year’s AdReview Awards and will present his insights into how consumers’ trust in brands has been shifted by the impact of the recession and the introduction of social media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126403&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:43:48 +0200
   </pubDate>
   <title><![CDATA[Lalit Modi: Billion dollar marketing genius]]></title>
   <description><![CDATA[Does anyone remember the days of Charles Fortune broadcasting on radio from The Wanderers, filling up hours of airtime with commentary about the clouds, the spoken word invisible to South Africans who had to wait until 1976 to see the gentlemen in white cracking the old leather against the willow, taking gentle runs between the wickets, dislodging bales every now and then . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126404&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:19:43 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Taking a brand into the future</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126399&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 10:26:34 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: You are the weakest link . . .]]></title>
   <description><![CDATA[Marketing, advertising, PR – it all really boils down to communication, getting your message across effectively and efficiently. But what happens when the airwaves become the weakest link in your communications strategy?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126407&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:05:34 +0200
   </pubDate>
   <title><![CDATA[The value of social awareness programmes]]></title>
   <description><![CDATA[Ask a colleague, a friend, or even a stranger, what image they have of FMCG giant Tiger Brands as a company or, for that matter, Foodcor. Then, says <b>John Farquhar</b>, ask whether they are aware if either company is involved in a social awareness programme - and whether they can put a name to it if they are. Chances are, you'' get a blank stare.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126398&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:12:25 +0200
   </pubDate>
   <title><![CDATA[Makita Outdoor campaign gets Creative Circle nod ]]></title>
   <description><![CDATA[Saatchi & Saatchi has won the prestigious Creative Circle 2009 Ad of the Year Award in the outdoor category for its Makita 20,000 Holes campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126402&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:09:19 +0200
   </pubDate>
   <title><![CDATA[Prezence for Shout SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126400&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Mar 2010 09:01:52 +0200
   </pubDate>
   <title><![CDATA[Cross Colours parts ways with Nando's]]></title>
   <description><![CDATA[After partnering with Nando's for 14 years, multi-disciplinary agency Cross Colours has taken the decision to part ways with one of its longest standing clients.  Cross Colours has been responsible for the majority of the below-the-line and design work for Nando's and has helped create the visual language of the brand as it stands today.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126316&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 16:25:42 +0200
   </pubDate>
   <title><![CDATA[No sex, please – we're on Facebook!]]></title>
   <description><![CDATA[A new US survey says 7% of social network users would look at messages during sex, according to a Mediapost article by Erik Sass. Do you still think a social media presence won't boost your brand?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126291&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 16:05:31 +0200
   </pubDate>
   <title><![CDATA[MasterCard survey of interest to marketers]]></title>
   <description><![CDATA[Of interest to marketers is the latest survey on South African online shopping habits released by MasterCard Worldwide, which revealed that 77% of South Africans who have access to the internet are shopping online and have done so in the past three months.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126295&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 16:19:30 +0200
   </pubDate>
   <title><![CDATA[SMS is not just SMS]]></title>
   <description><![CDATA[South Africa has long been treated as the little kid who lags behind; the one who catches on last; the one in the wings – especially where technology is concerned. But those days are ending fast. Because we’re now a country of 50 million cell phone connections, with 29% of our population accessing user-generated mobile content every day. And in the USA they haven’t even mastered MMS yet. Fabulous.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126298&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Mar 2010 10:00:22 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Who writes these instructions?]]></title>
   <description><![CDATA[My eyesight was always perfect. I was the youngster who spotted an error in the fine print on a traffic fine that got me off the hook. It may still be there – it requires the ticketee to pay an "admission of guild" fine, which I didn't have to pay - as there's just no admitting guild.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126315&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 16:26:18 +0200
   </pubDate>
   <title><![CDATA[Account wins: 25 March 2010]]></title>
   <description><![CDATA[Account wins and moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126290&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 14:57:57 +0200
   </pubDate>
   <title><![CDATA[Life coach to boost newly launched agency]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126287&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 14:43:41 +0200
   </pubDate>
   <title><![CDATA[Provantage Media gets a little closer]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126278&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 16:15:38 +0200
   </pubDate>
   <title><![CDATA[Airport lounge to provide peace of mind]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126285&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 14:45:35 +0200
   </pubDate>
   <title><![CDATA[Musicians help fight against crime]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126279&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 14:52:25 +0200
   </pubDate>
   <title><![CDATA[Absa throws weight behind Bafana Bafana]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126284&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 14:49:23 +0200
   </pubDate>
   <title><![CDATA[Make rich media work for your brand]]></title>
   <description><![CDATA[Fiercer competition in the South African telecom market - particularly in the international undersea cable space - continues to drive bandwidth prices down, meaning that it is becoming viable for consumers to spend more time online and do more on the Web.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126281&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 15:03:16 +0200
   </pubDate>
   <title><![CDATA[Get ready for AMASA's annual golf day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126288&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Mar 2010 14:47:11 +0200
   </pubDate>
   <title><![CDATA[Cannes awards stars announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126280&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Mar 2010 08:48:58 +0200
   </pubDate>
   <title><![CDATA[FIFA grounds Kulula ad]]></title>
   <description><![CDATA[Remember the ad Marketingweb ran recently that "didn't" have pics of soccer balls and "wasn't" advertising anything against the "you know what" rules? Well, news broke last week that it's been shot from the sky by Blatter and Co.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126228&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Mar 2010 09:09:31 +0200
   </pubDate>
   <title><![CDATA[It's official: Adspend beats recession]]></title>
   <description><![CDATA[According to a report written by Chantelle Benjamin in this morning's Business Day, new advertising data from AGB Nielsen also showed there had been a definite shift in advertising spending from print, radio, cinema and outdoor to television, direct mail and the internet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126231&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Mar 2010 08:45:27 +0200
   </pubDate>
   <title><![CDATA[From trash to cash: Recycling billboards]]></title>
   <description><![CDATA[With many local company's looking to do something "green", most have reached the "we re-use photocopy paper" stage. Innovative Carbon d’Afreeque has taken billboards – about 40 soccer fields of them – and "upcycled" them into bags! ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126227&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Mar 2010 09:06:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: 23 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126232&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Mar 2010 14:49:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Favourite ads]]></title>
   <description><![CDATA[Okay, so we at Marketingweb have a few favourite ads that keep turning around in our heads. Every now and then someone will say, "Did you ever find out which agency put that ad together?" But someone hasn't . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126233&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Mar 2010 09:10:01 +0200
   </pubDate>
   <title><![CDATA[Who will be ‘Agency of the Decade’?]]></title>
   <description><![CDATA[As Tony Koenderman’s annual AdReview Awards draw closer, the time has come to reflect on what has certainly been one of the most interesting decades in the history of the South African advertising industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126226&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Mar 2010 08:51:02 +0200
   </pubDate>
   <title><![CDATA[About Lindt, Primall and bunnies]]></title>
   <description><![CDATA[The much loved Lindt Gold Bunny has reappeared, signaling to South Africans that Easter isn’t far away. Master Swiss Chocolatiers Lindt and Primall Media have joined forces to encourage V&A Waterfront consumers to ‘Give a bunny a home’ this Easter. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126229&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Mar 2010 08:53:02 +0200
   </pubDate>
   <title><![CDATA[No BLUFF ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126230&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 19 Mar 2010 10:23:54 +0200
   </pubDate>
   <title><![CDATA[MC Saatchi extends global footprint]]></title>
   <description><![CDATA[London based advertising agency MC Saatchi is extending its operation globally and is opening branches in major markets across the world. A presence in South Africa is considered to be important to the network, and as a result it has opened an office in Cape Town and is in the process of setting up a Johannesburg operation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126193&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 19 Mar 2010 10:07:25 +0200
   </pubDate>
   <title><![CDATA[AdReview Awards to name ‘Agency of the Decade’]]></title>
   <description><![CDATA[As Tony Koenderman’s annual AdReview Awards draw closer, the time has come to reflect on what has certainly been one of the most interesting decades in the history of the South African advertising industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126192&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 19 Mar 2010 10:03:21 +0200
   </pubDate>
   <title><![CDATA[SWC adopts ‘wild child’]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126191&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 19 Mar 2010 13:13:10 +0200
   </pubDate>
   <title><![CDATA[Afropolitan enters a new era]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126198&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 19 Mar 2010 12:52:07 +0200
   </pubDate>
   <title><![CDATA[News24 and Opera Mini make great team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126196&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Mar 2010 08:35:58 +0200
   </pubDate>
   <title><![CDATA[The Identity Effect: Ignore it at your peril]]></title>
   <description><![CDATA[Ever wonder what's really behind this thing we call "identity"? By <b>Larry Ackerman</b> Founder and President The Identity Circle, shares his views.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126137&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Mar 2010 08:31:57 +0200
   </pubDate>
   <title><![CDATA[A Joyous and Old Mutual celebration]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126151&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Mar 2010 08:32:56 +0200
   </pubDate>
   <title><![CDATA[Telkom chooses Mercury again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126152&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Mar 2010 09:35:55 +0200
   </pubDate>
   <title><![CDATA[Ed's notes: Goldstuck reports good growth]]></title>
   <description><![CDATA[Marketers who have already included online in their mix will be happy to hear what World Wide Worx MD Arthur Goldstuck has to say about the rate of internet growth in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126157&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Mar 2010 08:35:40 +0200
   </pubDate>
   <title><![CDATA[Heaven scent: Campaign gets 93% recall]]></title>
   <description><![CDATA[An experiential campaign for the Elizabeth Arden ‘Pretty’ fragrance run by Billads last year yielded sweet results for the perfume, with research showing a 93% recall of the brand and fragrance. Here's how . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126136&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Mar 2010 08:30:39 +0200
   </pubDate>
   <title><![CDATA[UM Connect breaks a record at the box office]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126149&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Mar 2010 08:34:35 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[<b>Citizen sales rise</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126153&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Mar 2010 12:08:29 +0200
   </pubDate>
   <title><![CDATA[Stuff magazine SA's fastest-growing tech title]]></title>
   <description><![CDATA[The latest Audit Bureau of Circulations figures report circulation growth for <i>Stuff</i> magazine against a background of declining or static sales for most male magazines. Stuff's sales increased from 14 581 to 15 670 copies per issue for the 4th quarter 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126131&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Mar 2010 08:31:20 +0200
   </pubDate>
   <title><![CDATA[Campaign creates ideal man]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126150&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Mar 2010 11:05:17 +0200
   </pubDate>
   <title><![CDATA[Account wins: 18 March 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126128&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Mar 2010 08:36:11 +0200
   </pubDate>
   <title><![CDATA[E-marketing: Fear, ignorance among SA corporates]]></title>
   <description><![CDATA[Millions of rands of emarketing spend is wasted annually due to the majority of South African corporates being out of the loop when it comes to understanding the science of online marketing and performance tracking. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126138&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Mar 2010 08:06:51 +0200
   </pubDate>
   <title><![CDATA[Brand owners, builders: Your spot in history]]></title>
   <description><![CDATA[South Africa’s brand owners and brand builders have been give an opportunity to ensure they go down in history and make a permanent mark on the face of branding in this country by one of the discipline’s most ardent supporters.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126086&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Mar 2010 07:56:49 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[Abel's return]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126082&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Mar 2010 07:58:44 +0200
   </pubDate>
   <title><![CDATA[Next level of marketing and consumer behaviour]]></title>
   <description><![CDATA[Marketing has changed since the first advertising agency, Volney B. Palmer, opened its doors in Philadelphia in 1841. Today there are hundreds of thousands of agencies around the world and millions of creative innovators working their craft. Interesting that with all that talent and hard work there have only been four milestone inventions that have radically altered the way marketers communicate with their target market. And the way their target market has consequently altered its behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126083&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Mar 2010 08:00:42 +0200
   </pubDate>
   <title><![CDATA[Jincom: Reaching the hard-to-reach]]></title>
   <description><![CDATA[In a country with 11 official languages and a functional literacy rate that is still too high, vital health and safety regulations must be communicated to workers in a manner that enables them to comply. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126084&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Mar 2010 07:52:07 +0200
   </pubDate>
   <title><![CDATA[WOM: Creating a viral campaign]]></title>
   <description><![CDATA[The US-based Word Of Mouth Marketing Association is a mine of information for marketers looking to get their campaigns noticed. Here, we look at a case study – courtesy of WOMMA – that made tax software desirable . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126081&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Mar 2010 09:38:06 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Harming while hiding . . .]]></title>
   <description><![CDATA[I recently wrote about how the anonymity of the internet allows the cowardly to make comments they wouldn't dare make face to face. Sticks and stones, really. But when it comes to damaging someone's business, it's unacceptable.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126092&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Mar 2010 09:41:04 +0200
   </pubDate>
   <title><![CDATA[Driving 'Reality Check' campaign home]]></title>
   <description><![CDATA[The SAB "Reality Check" campaign gained massive reach through alternative media specialists SP Media’s unique branding platforms. The initiative aims to educate drinkers on the personal and societal consequences of driving under the influence and to combat prevailing alcohol abuse amongst South Africans drinkers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126085&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Mar 2010 09:03:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 16 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126090&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 12 Mar 2010 09:48:11 +0200
   </pubDate>
   <title><![CDATA[A Tribute to Robyn Putter]]></title>
   <description><![CDATA[Lowe Bull pays respects to a man who is already greatly missed by so many in the industry . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126014&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 10:14:50 +0200
   </pubDate>
   <title><![CDATA[Loeries exhibition stops at AdExpo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125991&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 10:36:42 +0200
   </pubDate>
   <title><![CDATA['People' don't fit the purchase funnel]]></title>
   <description><![CDATA[<b>Dr. Bob Deutsch</b> - founder and president of Brain-Sells, Boston, MA - talks about understanding the nature of belief and attachment. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125962&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 10:06:34 +0200
   </pubDate>
   <title><![CDATA[Ola Milky Lane gets makeover]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125985&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 10:12:34 +0200
   </pubDate>
   <title><![CDATA[Air France KLM flies with Lighthouse Digital ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125989&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 09:44:29 +0200
   </pubDate>
   <title><![CDATA[Account wins: 11 March 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125982&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 10:33:23 +0200
   </pubDate>
   <title><![CDATA[Standing up in a downturn]]></title>
   <description><![CDATA[Starting a new business during an economic recession will strike many as a miscalculation in judgment. After all, there were 17 perfectly good years to get into business in the lead up to this recession and surely there will be a point at which the good times return, when optimism is high and there’s plenty of good stuff to go around. So why start now? <b>Zeyad Davids</b>, Managing Partner: Digital, Direct + Data, M&C SAATCHI ABEL explains . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125963&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 10:07:20 +0200
   </pubDate>
   <title><![CDATA[Yardley and TLC make great team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125986&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 09:59:19 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Marketingweb research results and winners]]></title>
   <description><![CDATA[Firstly, a big "thank you" to everyone who took the time to respond to our recent online research. The two lucky respondents, whose names were drawn from all those who entered, are: ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125981&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 10:11:18 +0200
   </pubDate>
   <title><![CDATA[Bronx launches winter campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125987&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 09:31:09 +0200
   </pubDate>
   <title><![CDATA[Ideaology: Hats off to SA fans]]></title>
   <description><![CDATA[It's funky, it's local street art and it shows your support for your team: The "makaraba" - a Xhosa variation of the word "makarapa", which literally means "migrant worker" – has been given the heads up from thousands of South African sports fans . . . and corporates who love the idea of their brand turned into art.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125978&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 10:01:04 +0200
   </pubDate>
   <title><![CDATA[Grolsch delights at Design Indaba]]></title>
   <description><![CDATA[Premium Dutch beer Grolsch successfully used Design Indaba 2010 to reinforce the link between Grolsch’s heritage and non-conformist ideals with that of “creative mavericks” (click on Grolsch delights to see PDF).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125979&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Mar 2010 10:14:00 +0200
   </pubDate>
   <title><![CDATA[Capitec Bank gets global recognition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125990&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Mar 2010 17:07:13 +0200
   </pubDate>
   <title><![CDATA[IMM Africa Association of Marketers to host breakfast]]></title>
   <description><![CDATA[The IMM Africa Association of Marketers, the membership association of students and alumni of the IMM Graduate School of Marketing, past members of the IMM, and the marketing and business community, will be hosting its inaugural breakfast presentation in Johannesburg this month.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125961&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 09:16:00 +0200
   </pubDate>
   <title><![CDATA[Starcom MediaVest has say in radio handbook]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125896&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 09:13:56 +0200
   </pubDate>
   <title><![CDATA[FOOZI launches proudly South African website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125893&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 09:05:54 +0200
   </pubDate>
   <title><![CDATA[COUNTDOWN TO KICKOFF]]></title>
   <description><![CDATA[With around 95 days to go to Big Whistle, Marketingweb will highlight some of the growing excitement – and stunning advertising – leading the nation in its excitement. First off, <b>John Farquhar</b> takes a look at an ad that isn't . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125886&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 09:09:51 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Keep briefs simple</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125889&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 11:19:51 +0200
   </pubDate>
   <title><![CDATA[Primall takes M-Net Action to another level]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125892&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 08:53:48 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125882&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 09:07:40 +0200
   </pubDate>
   <title><![CDATA[The pay-for-editorial battle]]></title>
   <description><![CDATA[As marketers shift more and more of their print adspend into digital media, says <b>John Farquhar</b>, publishers continue to experiment with revenue generating strategies that they hope will keep readers on board as paying customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125888&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 11:17:36 +0200
   </pubDate>
   <title><![CDATA[60 Layers of Cake arrives in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125890&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 09:19:36 +0200
   </pubDate>
   <title><![CDATA[Apathy in marketing sector]]></title>
   <description><![CDATA[The Marketing Association of South Africa (MASA) had a slow and painful start. A great deal of scepticism surrounded the launch due to two factors. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125898&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 08:58:34 +0200
   </pubDate>
   <title><![CDATA[SABC/O'Neil debacle: Social media irresponsible]]></title>
   <description><![CDATA[The storm in a teacup relating to oversight work done by SABC board members raises a number of issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125884&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 09:12:26 +0200
   </pubDate>
   <title><![CDATA[Prezence drives seventeen.mobi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125891&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 09:15:24 +0200
   </pubDate>
   <title><![CDATA[AMASA tackles hot debate]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125895&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 11:23:22 +0200
   </pubDate>
   <title><![CDATA[KFC helps fix Joburg roads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125894&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 14:06:20 +0200
   </pubDate>
   <title><![CDATA[Win with the right insights]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125914&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 10:12:03 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Never wrestle with a pig . . .]]></title>
   <description><![CDATA[It seems every time you turn around, someone is encouraging marketers to view the tremendous opportunities online and mobile offer for getting a message to a highly targeted audience quickly, efficiently and at a fairly low cost.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125885&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Mar 2010 09:27:02 +0200
   </pubDate>
   <title><![CDATA[SA maintains ‘discretionary spending’]]></title>
   <description><![CDATA[The MasterCard Worldwide Survey of Purchasing Priorities, conducted during the second half of 2009, is released twice yearly and provides valuable insights into consumers’ expected saving and discretionary spending patterns over the next six months. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125900&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:32:42 +0200
   </pubDate>
   <title><![CDATA[Account wins: 4 March 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125751&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:54:42 +0200
   </pubDate>
   <title><![CDATA[C'mon . . . Get Wildly Creative]]></title>
   <description><![CDATA[South Africa's International Marketing Council (IMC) teams with CMO Council in the first-ever people-inspired nation branding initiative using social media networks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125775&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:48:35 +0200
   </pubDate>
   <title><![CDATA[And on the lighter side . . .]]></title>
   <description><![CDATA[It’s not often that an ad campaign is so strong it can withstand several different “funnymen” using it in a statement about what’s happening in the country. We loved Stii Pretorius’ “Ras” spoof. We adore Zapiro. So, for those who haven’t already received Zapiro’s “Keep it real, Julius” cartoon . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125771&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:51:25 +0200
   </pubDate>
   <title><![CDATA[Tribute to Robyn Putter from Ogilvy]]></title>
   <description><![CDATA[Cape Town, March 1, 2010 – It is with deep regret and much sadness that Ogilvy announces the passing away of Robyn Putter, former Ogilvy South Africa CEO and Ogilvy Worldwide Board Director.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125773&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:43:13 +0200
   </pubDate>
   <title><![CDATA[Verdict: Video games make kids more violent]]></title>
   <description><![CDATA[With new media making everything from cell phone vouchers to learning games available to marketers, a recent study into video games shows that exposure to the medium makes children - regardless of age, sex and culture – "more aggressive and less caring". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125770&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 10:00:07 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Exciting South Africa's media (and public)]]></title>
   <description><![CDATA[South Africans, we'd best watch ourselves . . . we're turning British. Not to offend any British readers too much, but – let's face it – they can be a negative lot, collectively. It seems, though, we're hot on their heels. We may well be Britafricans. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125776&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:32:06 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Justin McCarthy]]></title>
   <description><![CDATA[Justin McCarthy, newly appointed group MD of TBWA\Group\Durban, is proof that you never know where life is going to take you. From managing a restaurant to heading one of the country's leading ad agencies, he tells <b>Florence Modikwe</b> how he got to the top.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125752&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 10:13:06 +0200
   </pubDate>
   <title><![CDATA[Regaining the business of marketing]]></title>
   <description><![CDATA[The most common mistake made by employees, students and graduates within the marketing field is that it’s all about executing pretty advertising campaigns that build "awareness" for brands - the bigger, bolder and brighter the lights, the greater the likelihood that you’ve succeeded. <b>Sureshnee Nair</b>, Marketing Advisor, Zone AOA, Nestle - Confectionery Strategic Business Unit says it's time to do business . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125769&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:53:02 +0200
   </pubDate>
   <title><![CDATA[Buyers, sellers and the web]]></title>
   <description><![CDATA[In the aftermath of the Global Financial Crisis the international property market is reeling and while in South Africa the opinion is that things are looking up, general international predictions are all doom and gloom. Aside from the impact on the global economy, the people who suffer most at the hands of this downturn are the estate agents – those who make a living off the buying and selling of property. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125774&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:04:59 +0200
   </pubDate>
   <title><![CDATA[VWV gets a bit of SABMiller]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125749&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:06:58 +0200
   </pubDate>
   <title><![CDATA[Ramaphosa thanks Adreach]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125748&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 15:59:49 +0200
   </pubDate>
   <title><![CDATA[FNA breaks booking records]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125744&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 15:58:49 +0200
   </pubDate>
   <title><![CDATA[Wideopen promotes SAB's unity campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125743&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:00:38 +0200
   </pubDate>
   <title><![CDATA[Eskom and TLC light the way]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125745&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:02:21 +0200
   </pubDate>
   <title><![CDATA[Pizza challenge to feed the hungry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125747&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 11:01:03 +0200
   </pubDate>
   <title><![CDATA[Chappies prepares scholars for most exciting year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125735&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 10:06:58 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle clinches two more]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125700&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:34:55 +0200
   </pubDate>
   <title><![CDATA[PRISM awards bookings open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125701&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:37:54 +0200
   </pubDate>
   <title><![CDATA[Zille to address business management]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125705&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 10:16:52 +0200
   </pubDate>
   <title><![CDATA[DIY website gives rooms with views]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125702&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:24:52 +0200
   </pubDate>
   <title><![CDATA[South Africans are READY!]]></title>
   <description><![CDATA[In a market often dominated by negative press, research released on 1 March 2010 by African Response shows that the level of both support and patriotism has risen in South Africa with regards to the upcoming World Cup.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125694&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 10:20:49 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125686&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:36:41 +0200
   </pubDate>
   <title><![CDATA[Showcase yourself at The Star expo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125703&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:38:37 +0200
   </pubDate>
   <title><![CDATA[Rainbow Chicken wins product of the year survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125706&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 16:27:29 +0200
   </pubDate>
   <title><![CDATA[He will be missed . . .]]></title>
   <description><![CDATA[Robyn Putter, one of South Africa's most talented creatives, died on 1 March 2010. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125721&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:05:27 +0200
   </pubDate>
   <title><![CDATA[Buyers, sellers and the web]]></title>
   <description><![CDATA[In the aftermath of the Global Financial Crisis the international property market is reeling and while in South Africa the opinion is that things are looking up, general international predictions are all doom and gloom. Aside from the impact on the global economy, the people who suffer most at the hands of this downturn are the estate agents – those who make a living off the buying and selling of property. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125685&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 10:06:18 +0200
   </pubDate>
   <title><![CDATA[Puma catches shoppers' eye]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125699&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:44:11 +0200
   </pubDate>
   <title><![CDATA[Ed's notes: Marketingweb research reveals . . .]]></title>
   <description><![CDATA[Having spent only a few hours going through the comments, suggestions and responses of our readers, I am thrilled at the level of participation you showed in our recent online research.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125683&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:04:11 +0200
   </pubDate>
   <title><![CDATA[Publishers' lack of marketing expertise]]></title>
   <description><![CDATA[To attract customers, win market share and generate profits, business has to be driven by the brand owner. It helps if the owner believes in that old truism: 'You will never catch fish, without the right bait on the hook, and fish in the right dam'. It is so logical, you want to cry when you come across companies that ignore sound business practice, says <b>John Farquhar</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125684&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:46:10 +0200
   </pubDate>
   <title><![CDATA[The future is wide open for creativity . . .]]></title>
   <description><![CDATA[Wideopen Platform, a subsidiary of Primedia Unlimited, specialises in delivering ground breaking high impact outdoor advertising to the South African market (see the PDF on the right). Marketingweb asked sales director Ryan Cohen about the company, and the huge part out of home plays in the mix.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125690&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:21:09 +0200
   </pubDate>
   <title><![CDATA[Why LinkedIn is the ideal business tool]]></title>
   <description><![CDATA[Founded in 2002 and launched in 2003, LinkedIn has become one of the most successful networking tools on the web, with more than 60 million users spanning in excess of 200 countries and territories worldwide. Despite its global profile, LinkedIn is still not being used effectively by the South African online community. Herewith some reasons to consider:]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125693&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:18:06 +0200
   </pubDate>
   <title><![CDATA[Challenges of marketing the unseen and indispensable]]></title>
   <description><![CDATA[It’s easier to imagine a world without electricity than a world without Google.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125692&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:28:05 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[OHMSA 2010 Awards]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125696&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:40:54 +0200
   </pubDate>
   <title><![CDATA[Retail/Street Furniture winner]]></title>
   <description><![CDATA[Ogilvy Mather goes CSI 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125607&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:44:45 +0200
   </pubDate>
   <title><![CDATA[Student entry winner]]></title>
   <description><![CDATA[AAA students amaze with ambient 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125609&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:38:44 +0200
   </pubDate>
   <title><![CDATA[Airport Advertising winner]]></title>
   <description><![CDATA[An explosion of colour from The Royal Metropole ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125606&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:43:37 +0200
   </pubDate>
   <title><![CDATA[Mobile Media winner]]></title>
   <description><![CDATA[Black River FC take the bus 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125608&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 10:36:32 +0200
   </pubDate>
   <title><![CDATA[TBWA Hunt Lascaris rocks the OHMSA Awards 2009]]></title>
   <description><![CDATA[TBWA Hunt Lascaris took top honours at the 2009 Out of Home Media South Africa (OHMSA) Awards by winning the billboard category and the coveted Overall prize for Best in Show. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125605&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:50:17 +0200
   </pubDate>
   <title><![CDATA[Ambient Media winner]]></title>
   <description><![CDATA[MorrisJones & Co use precautions ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125614&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 13:41:16 +0200
   </pubDate>
   <title><![CDATA[Brands & Branding replies]]></title>
   <description><![CDATA[After the recent article by John Farquhar which Simon Goddard responded to, Ken Preston takes a stand for Brands & Branding . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125620&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:47:16 +0200
   </pubDate>
   <title><![CDATA[Rest of Africa winner]]></title>
   <description><![CDATA[Brand-Line Africa goes banking ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125611&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:20:58 +0200
   </pubDate>
   <title><![CDATA[Twinsaver takes soft to another level]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125536&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:25:57 +0200
   </pubDate>
   <title><![CDATA[Who is the sucker?]]></title>
   <description><![CDATA[I have read Mr Farquhar's writing since arriving in this country many years ago, with interest and occasionally some scepticism.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125525&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:39:53 +0200
   </pubDate>
   <title><![CDATA[On page ads or loose inserts?]]></title>
   <description><![CDATA[It's a question that gets asked over and over by advertisers. Some say, "I simply shake out all the crap and then read my newspaper." More recently, others might argue that they throw away the 'news'paper and read the advertising only. But if you're an advertiser, the investor looking for a return, what is best? On page within (run of press) or inside, loose with your own catalogue (insert)? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125527&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:53:50 +0200
   </pubDate>
   <title><![CDATA[Online keeps maturing ]]></title>
   <description><![CDATA[As we move further into 2010, we can look forward to robust growth for the online advertising industry as bandwidth prices keep falling, more consumers join the broadband world, and more companies embrace the benefits of digital.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125529&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:27:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Is technology killing content?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125523&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:51:31 +0200
   </pubDate>
   <title><![CDATA[Coca-Cola launches global 2010 FIFA World Cup campaign]]></title>
   <description><![CDATA[One of the major sponsors of the 2010 FIFA World Cup™ has launched its biggest-ever global advertising campaign in support of the football spectacular. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125528&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:58:26 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Call centres throwing marketing money away?]]></title>
   <description><![CDATA[Here's the question for this week: How much money is spent by advertisers and marketers – including billboards, TV, radio, print and online – and then flushed down the toilet by a call centre that can't (or won't) assist clients or potential clients?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125522&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:31:23 +0200
   </pubDate>
   <title><![CDATA[Suckers galore]]></title>
   <description><![CDATA[Many years ago a Mexican publisher arrived in South Africa proposing to publish an annual that would promote South African industry abroad; particularly companies seeking export contracts. The offer: 30 000 copies of a glossy annual with English text would be circulated internationally to a select group of top importers. The cost: R30 000 a page - a fortune in those days.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125524&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:18:23 +0200
   </pubDate>
   <title><![CDATA[Sanlam boosts soccer development]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125534&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:16:22 +0200
   </pubDate>
   <title><![CDATA[McDonalds takes digital route]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125533&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:35:19 +0200
   </pubDate>
   <title><![CDATA[Account wins: 25 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125526&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:13:19 +0200
   </pubDate>
   <title><![CDATA[Glamour in a bottle]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125531&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:20:19 +0200
   </pubDate>
   <title><![CDATA[King James pulls out all the stops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125535&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:14:19 +0200
   </pubDate>
   <title><![CDATA[AdExpo not to be missed]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125532&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:47:56 +0200
   </pubDate>
   <title><![CDATA[MediaShop views responsible whingeing]]></title>
   <description><![CDATA[For those who aren't signed up to receive The MediaShop's weekly newsletter, we thought we'd bring you an article that is topical, given the items Marketingweb has been carrying on reputation management. Here it is, untouched . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125460&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:28:53 +0200
   </pubDate>
   <title><![CDATA[New appointments: 23 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125465&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:18:35 +0200
   </pubDate>
   <title><![CDATA[Twinsaver's 2010 changes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125471&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:39:29 +0200
   </pubDate>
   <title><![CDATA[Record breaking PRISM entries]]></title>
   <description><![CDATA[A record-breaking number of public relations consultancies have submitted entries to this year’s PRISM Awards which, according to spokesperson Bridget von Holdt, shows that the Awards are becoming increasingly sought-after and valuable in the public relations industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125457&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:08:27 +0200
   </pubDate>
   <title><![CDATA[Smart 'n funny]]></title>
   <description><![CDATA[Primedia Unlimited’s subsidiary Mamba Media has created an "Idols" parody cartoon to illustrate the versatility of communicating in the animated format, and to provide some light relief to the industry at large. No brand mascots were harmed during the drawing of this cartoon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125467&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:13:25 +0200
   </pubDate>
   <title><![CDATA[Massive boost for eVentáge, eventing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125472&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:20:24 +0200
   </pubDate>
   <title><![CDATA[ACA welcomes support for small business]]></title>
   <description><![CDATA[In his maiden Budget speech delivered to Parliament, Finance Minister Pravin Gordhan highlighted plans to foster job creation through the promotion of small business development and entrepreneurship, as well as increased investment in further education and skills development. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125462&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:54:19 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The problem with forecasting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125464&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:42:18 +0200
   </pubDate>
   <title><![CDATA[The eight pillars of crisis management ]]></title>
   <description><![CDATA[A communications check list for when things go wrong]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125458&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:53:18 +0200
   </pubDate>
   <title><![CDATA[Playing by FIFA's rules: Public broadcasting]]></title>
   <description><![CDATA[Many industry players – and lots more on the fringes of our industry – are preparing to pursue attractive business opportunities during the World Cup. Preparations should include scrutiny of FIFA’s commercial public viewing regulations and licensing requirements.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125463&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:09:16 +0200
   </pubDate>
   <title><![CDATA[Mamba Media boosts blood donation drive]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125469&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:50:09 +0200
   </pubDate>
   <title><![CDATA[Small drinking town with fishing problem?]]></title>
   <description><![CDATA[The headline, of course, comes from one of the many bumper stickers you see on expensive cars, whose owners have weekend hideouts in the quaint little trout fisherman's paradise, Dullstroom.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125461&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:24:07 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Online is word of mouth . . .]]></title>
   <description><![CDATA[This week's MediaShopTalk article "Responsible whingeing" looks at two instances in which the social media sphere was used by disgruntled customers, to great effect. Author Moti Grauman says: "Today 'Grumble Sites' abound, and they are taken seriously by big businesses. What’s more is that they are moderated and everyone is given a voice. That’s a useful opportunity for a company trying to defend itself."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125459&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 22 Feb 2010 14:48:55 +0200
   </pubDate>
   <title><![CDATA[ROOTS 2010 - launches in 18 days ]]></title>
   <description><![CDATA[ROOTS 2010 launches in 18 days. Marketers can use ROOTS research to help understand the spending habits and the demography of the communities in which they operate.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125441&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 09:20:55 +0200
   </pubDate>
   <title><![CDATA[US marketers: Frugal, but deepest cuts behind them]]></title>
   <description><![CDATA[According to the most recent contiguous six month poll by the US Association of National Advertisers (ANA), 83% of the respondents indicate they are identifying cost savings and reductions in their current marketing and advertising efforts. While that represents a high percentage of respondents, this is improved from six months ago (87%), one year ago (93%), and eighteen months ago (87%).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125361&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 09:59:45 +0200
   </pubDate>
   <title><![CDATA[Dynamic duo coached by captains of industry ]]></title>
   <description><![CDATA[Since arriving at The Kiln on September 1st 2009, the young start-up communications agency Ntswembu Mobile has undergone a major makeover engineered by some of the industry’s most creative and influential minds. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125365&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 09:19:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Apex Awards
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125360&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 09:18:33 +0200
   </pubDate>
   <title><![CDATA[Too much is too much]]></title>
   <description><![CDATA[Marketers and advertising people often overlook the cumulative effect of advertising pressure, says <b>John Farquhar</b>. In today's world there is no way to escape. Wherever consumers turn, and no matter what time of day, advertising in some form or another is trying to influence their behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125359&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 09:22:31 +0200
   </pubDate>
   <title><![CDATA[Time for annual AMASA membership renewal]]></title>
   <description><![CDATA[The continued success of The Advertising Media Association of South Africa (AMASA) hinges on the existence of a strong and motivated membership. AMASA is calling on all members to re-new their annual membership, and for potential members to download membership forms and sign up.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 10:01:28 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Just too much 'rubbish research'?]]></title>
   <description><![CDATA[I recently read an article - quoting the research of some esteemed expert - that suggested the best way for ads to get to consumers is by hitting their emotional sweet spot.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125363&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 09:39:07 +0200
   </pubDate>
   <title><![CDATA[Account moves: 18 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125364&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Feb 2010 08:39:58 +0200
   </pubDate>
   <title><![CDATA[Seeking the impossible?]]></title>
   <description><![CDATA[If the advertising and marketing industry has an unfulfilled dream, it is to produce a communication model that will deliver pre-determined commercial results. <b>John Farquhar</b> says the industry obviously believes that this is possible, as it is showing keen interest in how the brain works, judging by the range of literature currently available. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125285&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Feb 2010 08:43:49 +0200
   </pubDate>
   <title><![CDATA[New appointments: 16 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125287&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Feb 2010 08:52:39 +0200
   </pubDate>
   <title><![CDATA[Access to justice through new brand]]></title>
   <description><![CDATA[The recent brand refresh for Legal Aid South Africa (previously Legal Aid Board) marked the beginning of a new era for the organisation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125283&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 12:33:38 +0200
   </pubDate>
   <title><![CDATA[Does reputation really affect your bottom line?]]></title>
   <description><![CDATA[An interesting discussion took place in our office this morning: While we all agree that bad profits can adversely affect the reputation of a company or brand, we don't all agree that bad reputation actually affects the profits of a company or brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125280&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Feb 2010 08:42:34 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The value of outdoor
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125286&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Feb 2010 08:37:31 +0200
   </pubDate>
   <title><![CDATA[Post-recession marketing trends]]></title>
   <description><![CDATA[Forrester's 2009 Global Marketing Recession Survey showed that 71% of marketing budgets were reduced in 2009 and more than half reported reductions greater than 20%.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125284&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Feb 2010 08:53:03 +0200
   </pubDate>
   <title><![CDATA[PR on top of brand seesaw]]></title>
   <description><![CDATA[The global economic meltdown, the advent of the Obama era, environmental disasters and new organic lifestyles and fashions have caused shifts in consumer values and beliefs which have tipped the brand see-saw in favour of PR over advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125281&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 17:24:52 +0200
   </pubDate>
   <title><![CDATA[From Witblits to Vuvuzelas]]></title>
   <description><![CDATA[A fresh look at marketing in the new South Africa]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125267&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 17:26:38 +0200
   </pubDate>
   <title><![CDATA[PRISM Judges: A seasoned panel]]></title>
   <description><![CDATA[Experts and seasoned communication specialists from various media sectors have been appointed by PRISA to judge the 2010 PRISM Awards, a highlight of the media calendar. The panel is a formidable one, and entries to this prestigious competition keep growing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125268&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 12:07:25 +0200
   </pubDate>
   <title><![CDATA[Antalis wins Kodak Distributor award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125246&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 12:08:15 +0200
   </pubDate>
   <title><![CDATA[Comic advertising packages sold out]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125247&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 12:13:06 +0200
   </pubDate>
   <title><![CDATA[What mobile advertising did for Ackermans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125250&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 12:14:05 +0200
   </pubDate>
   <title><![CDATA[Walter Pike helps sharpen digital marketing skills]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125251&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 12:12:03 +0200
   </pubDate>
   <title><![CDATA[Wideopen Platform promotes KZN]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125249&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 12:09:02 +0200
   </pubDate>
   <title><![CDATA[Have your say on the budget speech]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125248&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Feb 2010 08:57:58 +0200
   </pubDate>
   <title><![CDATA[2010 Flux Trends Review]]></title>
   <description><![CDATA[In February 2010, Bishop Geoff Davies, Dianne Bayley, Dr Craig Nossel, Ferial Haffajee, Menzi Mthethwa, Mokena Makeka, Randall Abrahams, Sylvester Chauke and Toby Shapshak - 10 of the country's leading thinkers in a broad array of disciplines - will gather to present their insights into trends beyond the economic meltdown at a one-day conference which takes place in Johannesburg: the 2010 Flux Trends Review powered by BlackBerry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125038&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Feb 2010 08:36:40 +0200
   </pubDate>
   <title><![CDATA[Going Mobi . . .]]></title>
   <description><![CDATA[Mobi sites are the marketing "must-haves" of the moment. If your brand doesn’t already have one, no doubt you are talking to your digital agency about one. But don’t be surprised when the first proof drops onto your mobile screen – it may not be the first-class brand experience you were expecting, especially when compared to your current super-bling online experience. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125034&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Feb 2010 09:14:38 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: Walking the walk . . .]]></title>
   <description><![CDATA[It just has to be said, and I'm finally going to say it . . . Why do PR companies send their clients' releases to various print publications and websites, when they don't bother to read them?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125037&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Feb 2010 08:38:35 +0200
   </pubDate>
   <title><![CDATA[iSpeak - in any language]]></title>
   <description><![CDATA[Innovative communication channel iSpeak - adapted for “bandwidth challenged” South Africa - was packaged for National roll-out early in January 2010 and is expected to have a huge impact on the marketing and communication sectors here and across Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125035&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Feb 2010 08:43:32 +0200
   </pubDate>
   <title><![CDATA[Following the FIFA guides]]></title>
   <description><![CDATA[FIFA has once again successfully stopped another trader from use of its SOUTH AFRICA WORLD CUP 2010 official marks, according to <b>Likonelo Magagula</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125033&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Feb 2010 08:40:31 +0200
   </pubDate>
   <title><![CDATA[Avoiding the client/agency divorce]]></title>
   <description><![CDATA[<b>Johanna McDowell</b>, MD of the Independent Agency Search and Selection Company, says there are ways of getting clients and agencies to speak the same language to avoid a professional divorce]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125036&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Feb 2010 08:29:01 +0200
   </pubDate>
   <title><![CDATA[Account moves: 11 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125032&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Feb 2010 09:10:52 +0200
   </pubDate>
   <title><![CDATA[HHP lands in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125015&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 16:57:45 +0200
   </pubDate>
   <title><![CDATA[Global agency gets SA’s top triathletes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125014&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 16:59:21 +0200
   </pubDate>
   <title><![CDATA[Another one at Big Fish]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125016&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 16:55:16 +0200
   </pubDate>
   <title><![CDATA[New interactive website for AA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125011&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 16:56:02 +0200
   </pubDate>
   <title><![CDATA[TLC helps USN launch new drink]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125012&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 16:57:00 +0200
   </pubDate>
   <title><![CDATA[SA reps to Cannes are...]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125013&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 17:00:00 +0200
   </pubDate>
   <title><![CDATA[Tiger Brands promotes healthy eating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125017&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Feb 2010 09:31:41 +0200
   </pubDate>
   <title><![CDATA[Ed’s Notes: Has FIFA turned us all against it?]]></title>
   <description><![CDATA[The hitting and slapping that’s going on between journalists, editors, marketers and FIFA is – apparently – nothing new. Other countries have been ticked off with the organisation during other World Cups, too. But there’s something about the way FIFA’s message is coming across that is making people who would normally hiss and boo at ambush marketing practices take another look at their standpoint.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124956&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Feb 2010 09:28:37 +0200
   </pubDate>
   <title><![CDATA[Chit Chat: A brand that believes in branding . . . ]]></title>
   <description><![CDATA[The Citizen scores]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124961&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Feb 2010 08:55:34 +0200
   </pubDate>
   <title><![CDATA[Social media for social media’s sake]]></title>
   <description><![CDATA[There is much talk of how websites are moving away from being brochure sites, designed to communicate at the target audience, towards them being web applications for engaging with the audience. Digital Bridges' <b>Kate Elphick</b> says that while this is the natural logic which follows on from the interactive power of web 2.0, but perhaps the pendulum has swung too far.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124958&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Feb 2010 08:53:29 +0200
   </pubDate>
   <title><![CDATA[Why the Zapiro fan club?]]></title>
   <description><![CDATA[It's not just about raising a smile, says <b>Dianne Bayley</b>. The country's favourite cartoonist hits the nail on the head, nine times out of ten, in a way our creatives should envy . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124957&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Feb 2010 08:58:13 +0200
   </pubDate>
   <title><![CDATA[Adrian Gore: Saving private health?]]></title>
   <description><![CDATA[For 17 years, Adrian Gore has led the company that changed the face of private healthcare in South Africa. <b>Mike Simpson</b>, Editor of <i>Strategic Marketing</i>, speaks to him.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124959&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Feb 2010 17:40:10 +0200
   </pubDate>
   <title><![CDATA[Now's the time to think and act locally]]></title>
   <description><![CDATA[The creative approach to advertising in South Africa is still based on the model used to appeal to American and UK consumers. <b>John Farquhar</b> says it's time to seriously question whether this style of communication is still appropriate in a country where 50% of the population receive a sub-standard education, and disposable income is under huge pressure from the after effects of the 2008/9 world recession.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124943&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Feb 2010 09:05:07 +0200
   </pubDate>
   <title><![CDATA[ROOTS 2010 - 29 days to go]]></title>
   <description><![CDATA[The Newspaper Advertising Bureau’s ROOTS 2010 is due to launch in 29 days. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124960&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Feb 2010 17:41:59 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124942&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Feb 2010 17:04:00 +0200
   </pubDate>
   <title><![CDATA[Adreach uplifts its own]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124941&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Feb 2010 17:00:28 +0200
   </pubDate>
   <title><![CDATA[Agency and creative become one]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124936&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Feb 2010 17:01:27 +0200
   </pubDate>
   <title><![CDATA[Santam's efforts for equality recognised]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124937&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Feb 2010 17:02:14 +0200
   </pubDate>
   <title><![CDATA[Tech mag gets new editor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124938&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Feb 2010 17:03:13 +0200
   </pubDate>
   <title><![CDATA[Brave women in business to get rewards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124939&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 10:26:56 +0200
   </pubDate>
   <title><![CDATA[Indiza screens OR Tambo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124824&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 10:10:56 +0200
   </pubDate>
   <title><![CDATA[JWT, Ann Mack predict . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124825&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 10:08:55 +0200
   </pubDate>
   <title><![CDATA[Gullan&Gullan among chosen few]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124823&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 10:28:48 +0200
   </pubDate>
   <title><![CDATA[Flag your foosball table]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124822&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 09:56:48 +0200
   </pubDate>
   <title><![CDATA[Achieve virtually anything for next to nothing . . .]]></title>
   <description><![CDATA[With global IT spend rising to US$1,4 trillion this year, a movement has started that will revolutionise and democratise the world’s information economy and the business models that succeed within it. In this week’s <i>Finweek</i> cover story Tech geek Simon Dingle explores how the IT revolution is changing the way we do business. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124817&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 10:12:28 +0200
   </pubDate>
   <title><![CDATA[OATS changes trading mechanisms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124827&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 09:58:23 +0200
   </pubDate>
   <title><![CDATA[Click and WIN: Marketingweb research]]></title>
   <description><![CDATA[We realise your time is valuable – but so is the space in your inbox! To provide you with a read you enjoy and/or find valuable, we’re asking our readers to complete this short survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124818&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 10:25:22 +0200
   </pubDate>
   <title><![CDATA[New mag targets hip and young]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124826&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 10:04:18 +0200
   </pubDate>
   <title><![CDATA[Account moves: 4 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124821&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 12:04:14 +0200
   </pubDate>
   <title><![CDATA[Habari partners with Facebook]]></title>
   <description><![CDATA[Habari Media has launched its partnership with Facebook at a function at the Melrose Arch, Johannesburg on Wednesday 3 February 2010, to offer local advertisers new and innovative advertising opportunities on the global social networking site.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124819&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 13:01:14 +0200
   </pubDate>
   <title><![CDATA[What shape will business be in 2010?]]></title>
   <description><![CDATA[The 2010 Flux Trend Review Conference, powered by BlackBerry and hosted by trend analyst Dion Chang, offers the inside scoop on trends that will shape the way we do business this year, from social dynamics and politics to technology and lifestyle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124816&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 09:53:10 +0200
   </pubDate>
   <title><![CDATA[AR: Bringing Virtual and Real into one space]]></title>
   <description><![CDATA[In the late 1980’s the movie “Lawnmower Man” introduced popular culture to the concept of virtual reality for the first time. The idea of a person being able to interact with a 3-dimensional world has inevitably evolved from that point. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124815&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 10:41:08 +0200
   </pubDate>
   <title><![CDATA[Resolution for Tshwane, ASA]]></title>
   <description><![CDATA[Tshwane Metropolitan Council lodged an urgent application for review of the ASA’s decision on 15 November 2006, which found against the claim “City of Tshwane, Africa’s leading capital city”. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124820&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Feb 2010 10:31:04 +0200
   </pubDate>
   <title><![CDATA[Chris Botha appointed joint MD]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124828&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Feb 2010 09:56:52 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124753&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Feb 2010 09:06:38 +0200
   </pubDate>
   <title><![CDATA[Key areas for brands through 2010]]></title>
   <description><![CDATA[2009 was a dramatic year, with the global recession dominating events across global and local landscapes. So, what's changed? What trends do brand managers and business decision makers need to look out for in the year ahead? Idea Engineers' <b>Janice Spark</b> examines the year that was, and the year that's on the horizon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124757&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Feb 2010 09:32:35 +0200
   </pubDate>
   <title><![CDATA[Not on your pocket, but in your pocket]]></title>
   <description><![CDATA[Marketing consultant <b>Kim Eagle</b> looks at smart technology branding.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124755&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Feb 2010 08:58:34 +0200
   </pubDate>
   <title><![CDATA[Engagement is the future of marketing]]></title>
   <description><![CDATA[The future of marketing: It’s hard to predict, but that, in a nutshell, is what you will all be currently attempting as you reach the point of signing off budgets for next year. What activities are going to give your brand the most traction in 2010? How do you execute them and how much will they cost?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124754&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Feb 2010 09:36:16 +0200
   </pubDate>
   <title><![CDATA[Study sparks hope for brands]]></title>
   <description><![CDATA[New research shows that recent socio-economic challenges have had a profound effect on South African consumers. The economic recession has left consumers thinking more critically about where they spend their hard-earned money – they have adopted a degree of scepticism and are less enamoured of "bling" culture than a few years ago.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124756&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Feb 2010 09:40:08 +0200
   </pubDate>
   <title><![CDATA[Vuvuzela: Loud, but not a brand . . .]]></title>
   <description><![CDATA[There have been a number of press reports recently on the issue of who owns the rights to the vuvuzela. In reviewing the fuss and bother around this quasi-musical instrument, it is not clear whether these parties are claiming rights to the trade mark vuvuzela, or the rights to the product itself. Be that as it may, it is instructive to look at the history of the vuvuzela.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124758&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Feb 2010 16:21:42 +0200
   </pubDate>
   <title><![CDATA[X/procure getting ahead]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124733&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Feb 2010 16:20:38 +0200
   </pubDate>
   <title><![CDATA[Dark & Lovely chooses Wideopen Platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124732&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Feb 2010 16:22:25 +0200
   </pubDate>
   <title><![CDATA[New IMC Board to make a difference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124734&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Feb 2010 16:18:17 +0200
   </pubDate>
   <title><![CDATA[BBC and Volvo do it again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124731&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Feb 2010 16:30:14 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Hours online grow; still hope for print.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124738&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Feb 2010 16:23:11 +0200
   </pubDate>
   <title><![CDATA[Baobab award opens for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124735&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Feb 2010 16:17:09 +0200
   </pubDate>
   <title><![CDATA[Washing cycle . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124730&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Feb 2010 16:24:03 +0200
   </pubDate>
   <title><![CDATA[APEX deadline and judging panel announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124736&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jan 2010 08:48:51 +0200
   </pubDate>
   <title><![CDATA[McCann makes big changes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124660&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jan 2010 08:50:46 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka award deadline draws near]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124662&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jan 2010 09:51:37 +0200
   </pubDate>
   <title><![CDATA[BCI appoints first African board member]]></title>
   <description><![CDATA[UK-based Business Continuity Institute (BCI), has appointed Louise Theunissen, GM of Consulting Services at ContinuitySA, as its first Board member from the African continent. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124668&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jan 2010 09:09:17 +0200
   </pubDate>
   <title><![CDATA[The value of WOM]]></title>
   <description><![CDATA[Word-of-mouth is universally recognised as the most powerful tool in the communication toolbox. Students of consumer behaviour have always pondered why consumers are driven to talk about the brands they consume. Apparently the answer is rooted in cognitive psychological science.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124666&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jan 2010 08:55:15 +0200
   </pubDate>
   <title><![CDATA[The Roger Garlick Award judges are]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124663&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jan 2010 09:00:07 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Building relationships
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124665&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jan 2010 08:44:05 +0200
   </pubDate>
   <title><![CDATA[Account moves: 28 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124659&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jan 2010 08:47:04 +0200
   </pubDate>
   <title><![CDATA[Science fiction shopping]]></title>
   <description><![CDATA[How will shopping change between now and 2015? <b>Nnaniki Malesa</b> thinks she has some answers
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124524&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:15:52 +0200
   </pubDate>
   <title><![CDATA[INM unveils name change, logo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124593&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:58:50 +0200
   </pubDate>
   <title><![CDATA[World Cup, ‘Obama effect’: Good news for local marketers?]]></title>
   <description><![CDATA[The 2010 World Cup and the "Obama effect" - a US president of African heritage - has apparently sparked a surge in interest in much of Africa as a tourist destination, industry experts at the annual FITUR tourism trade fair say. More visitors may mean more opportunities for smart marketers . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124596&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:11:46 +0200
   </pubDate>
   <title><![CDATA[Double entries for OHMSA awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124592&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:28:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Better Citizen; better Lighthouse; better creatives!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124600&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:16:45 +0200
   </pubDate>
   <title><![CDATA[SABC behind Haiti]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124594&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:10:44 +0200
   </pubDate>
   <title><![CDATA[New club for direct marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124591&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:21:30 +0200
   </pubDate>
   <title><![CDATA[Loyalty programmes: Rewards but no connection?]]></title>
   <description><![CDATA[As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council in the USA indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Can we learn from US loyalty programmes?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124597&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:06:27 +0200
   </pubDate>
   <title><![CDATA[Potent Afrikaans market]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124589&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:17:25 +0200
   </pubDate>
   <title><![CDATA[Lighthouse Digital set to shine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124595&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:04:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: Media24 big appointment?]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124586&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:25:03 +0200
   </pubDate>
   <title><![CDATA[Wanted ads exceed target through recession]]></title>
   <description><![CDATA[As marketers were forced into corners by the economic downturn, upmarket product advertising pushed Wanted's advertising revenue 140% past target, even while the luxury goods sector was also hard hit. Could it be that good publications will always attract good advertising? <b>Gill Moodie</b> investigates . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124598&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:27:01 +0200
   </pubDate>
   <title><![CDATA[The power of nostalgia in advertising]]></title>
   <description><![CDATA[Cognitive anthropologist <b>Dr. Bob Deutsch</b> has been studying issues of meaning and decision making for two decades. Here he reviews the relationship of nostalgia as used in advertising, with a nod towards Valentine's Day.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124599&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Jan 2010 10:50:43 +0200
   </pubDate>
   <title><![CDATA[Inzalo chief in Top Ten]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124558&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Jan 2010 14:13:59 +0200
   </pubDate>
   <title><![CDATA[Saving private health?]]></title>
   <description><![CDATA[For 17 years Adrian Gore has led the company that changed the face of private healthcare in SA. <b>Mike Simpson</b> speaks to him.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124525&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Jan 2010 14:12:53 +0200
   </pubDate>
   <title><![CDATA[Attention all shoppers]]></title>
   <description><![CDATA[Tough economic times are seeing seismic shifts in consumer shopping habits. <b>Monique Leech</b> looks at the trends and their long-term impact on brand loyalty
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124528&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 08:26:37 +0200
   </pubDate>
   <title><![CDATA[AMASA to discuss ABC's 50% cover price decision]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124487&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 10:59:30 +0200
   </pubDate>
   <title><![CDATA[SA’s editors cry foul over FIFA media restrictions]]></title>
   <description><![CDATA[In early November 2009, Marketingweb ran a "tongue-in-cheek" piece on the restrictive media rules FIFA was placing on us as marketers and as writers. Now South African media is biting back, saying that requirements for 2010 World Cup accreditation amounts to censorship.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124489&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 08:51:17 +0200
   </pubDate>
   <title><![CDATA[Account moves: 21 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124493&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 08:35:08 +0200
   </pubDate>
   <title><![CDATA[Al Ries: Never ignore the basics]]></title>
   <description><![CDATA[<b>John Farquhar</b>'s favourite American marketing guru is Al Ries, who has a marketing strategy company in Atlanta and has written a number of best sellers on the subject. Why would an American marketer be so appealing to Farqie? Well, it's about the basics . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124491&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 08:24:06 +0200
   </pubDate>
   <title><![CDATA[FOOZI boosts sales in taverns]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124484&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 08:28:02 +0200
   </pubDate>
   <title><![CDATA[Social Media trends for business in 2010]]></title>
   <description><![CDATA[2009 was a phenomenal year for social media, with Facebook, Twitter and Youtube becoming part and parcel of everyday life. This development has been driven by the unprecedented growth of these and other online channels, resulting in the acknowledgement of social media as more than just a socialising tool.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124488&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 08:21:02 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Joe grows and retail sales may rise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124482&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 08:23:01 +0200
   </pubDate>
   <title><![CDATA[Jeremy Mansfield on the mend!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124483&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 10:57:00 +0200
   </pubDate>
   <title><![CDATA[Ed’s Notes: FIFA, the omnipotent . . .]]></title>
   <description><![CDATA[The media is up in arms over FIFA’s “control” of what they can and can’t publish. Marketers should be up in arms, too, and many are. Where’s the joy in “winning” the right to host the World Cup when a few large corporates and a bunch of FIFA lawyers seem to be the only people who will make any money out of the deal? And we thought the “Big Recession” would bring about a change in the greed factor . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124492&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jan 2010 08:26:00 +0200
   </pubDate>
   <title><![CDATA[Travel in a water taxi soccer ball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124486&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jan 2010 08:58:00 +0200
   </pubDate>
   <title><![CDATA[Tourism marketing: Good vibes for visitors]]></title>
   <description><![CDATA[Relationship-building and word-of-mouth advertising are among the critical components of tourism marketing, says <b>Dr Richard George</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124408&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jan 2010 09:23:55 +0200
   </pubDate>
   <title><![CDATA[ABC responds with 'A storm in a teacup' release . . .]]></title>
   <description><![CDATA[The ABC responds to the criticism surrounding the decision to allow publishers to sell their titles at what ever cover price they are comfortable with.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124407&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jan 2010 08:51:50 +0200
   </pubDate>
   <title><![CDATA[Are you ready for 2010?]]></title>
   <description><![CDATA[All the indicators are pointing to the same thing, says <b>Desirée Gullan</b>: Economic recovery is on the way. She suggests some questions you should be asking, along with some solutions you could consider for advertising and marketing your brands in 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124405&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jan 2010 08:42:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[What will 2010 bring into our lives?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124403&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jan 2010 09:04:32 +0200
   </pubDate>
   <title><![CDATA[New appointments: Maverick's big appointment]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124409&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jan 2010 08:53:32 +0200
   </pubDate>
   <title><![CDATA[Female gamers: Signposts for succeeding in the future]]></title>
   <description><![CDATA[Technology, values and institutions]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124406&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jan 2010 08:49:09 +0200
   </pubDate>
   <title><![CDATA[Get me off your list!]]></title>
   <description><![CDATA[It is an immense waste of time to receive, read and delete e-mails that are sent soliciting business. However, I am patient, everyone deserves to ply their wares and e-mails have become a de facto method of doing so. I assume that if they didn't work the senders would reject this form of direct marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124404&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jan 2010 12:24:42 +0200
   </pubDate>
   <title><![CDATA[Free seminars for bloggers, advertisers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124387&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jan 2010 12:25:32 +0200
   </pubDate>
   <title><![CDATA[Google SA joins OPA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124388&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jan 2010 12:22:11 +0200
   </pubDate>
   <title><![CDATA[L’Oreal now in TLC's change rooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124384&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jan 2010 09:16:07 +0200
   </pubDate>
   <title><![CDATA[New electronic football advertising platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124386&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jan 2010 12:23:04 +0200
   </pubDate>
   <title><![CDATA[SAB's gets real with 'reality check' message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124385&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jan 2010 08:49:56 +0200
   </pubDate>
   <title><![CDATA[Entries open for Citadel journalism award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124285&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jan 2010 08:50:43 +0200
   </pubDate>
   <title><![CDATA[JAG and Lance for the youth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124286&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jan 2010 08:48:35 +0200
   </pubDate>
   <title><![CDATA[Account moves: 14 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124284&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jan 2010 08:39:33 +0200
   </pubDate>
   <title><![CDATA[Marketers must better understand creativity]]></title>
   <description><![CDATA[It can be said that creative advertising is like brain surgery. According <b>Dr Bob Deutsch</b>, when advertising is artfully done it cures people of the status quo by activating neural circuitry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124280&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jan 2010 08:51:33 +0200
   </pubDate>
   <title><![CDATA[What is the state of the communications industry?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124287&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jan 2010 08:45:32 +0200
   </pubDate>
   <title><![CDATA[The circulation debacle]]></title>
   <description><![CDATA[No matter what you sell, there always has to be a yardstick against which the product can be measured. With mass consumer products, the measurement is consistency, quality, functionality, availability and value for money. Marketers who adhere to these become brand leaders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124282&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jan 2010 08:55:20 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka opens for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124288&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jan 2010 09:05:07 +0200
   </pubDate>
   <title><![CDATA[Salary snapshots: What are you worth?]]></title>
   <description><![CDATA[Top recruitment firm AdTalent recently published its annual salary survey, using figures from actual placements made over the past year, as well as from a salary survey sent to all its newsletter subscribers. Figures in the survey are cost to company (CTC) figures.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124278&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Jan 2010 09:18:04 +0200
   </pubDate>
   <title><![CDATA[BBC World showcases Big Fish School Productions]]></title>
   <description><![CDATA[BBC World – DSTV channel 400 – will air <i>My Country South Africa</i>, which includes  three documentary films directed and produced by the award-winning Big Fish School of Digital Filmmaking (BigFish)  on Saturday and Sunday, 16th and 17th January.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124314&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jan 2010 08:47:06 +0200
   </pubDate>
   <title><![CDATA[Google gets AdMob]]></title>
   <description><![CDATA[In a move set to accelerate the pace of innovation in mobile ad technology, November 2009 saw a definitive agreement by AdMob to be acquired by internet search giant Google for $750 million.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124283&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Jan 2010 09:08:51 +0200
   </pubDate>
   <title><![CDATA[CT 2010 transit campaign]]></title>
   <description><![CDATA[FNB kicked off its World Cup 2010 campaign in December 2009 by utilising full wrap bus branding on Tractor Transits/CK Outdoor Golden Arrow bus fleet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124181&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Jan 2010 08:31:48 +0200
   </pubDate>
   <title><![CDATA[British MPs in 'draconian' alcohol marketing clampdown]]></title>
   <description><![CDATA[UK press reports say that the long-awaited health select committee report on alcohol abuse has called for tighter restrictions for drinks marketing, including the introduction of a 9pm watershed for TV advertising - but has stopped short of calling for a blanket ban.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124178&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Jan 2010 09:20:31 +0200
   </pubDate>
   <title><![CDATA[Marketing is not rocket science . . .]]></title>
   <description><![CDATA[Recessions tend to have an alarming effect on how marketers react when their sales are under threat. During the Christmas season, two brands that have been around your years, decided to come out of the woodwork - Gold Crest canned vegetables and Jimmy's Prawns. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124179&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Jan 2010 08:46:30 +0200
   </pubDate>
   <title><![CDATA[The Tiger saga: Why bother with brand values?]]></title>
   <description><![CDATA[We've heard the jokes and forwarded the Woods Family Photograph ad nauseum. Now, says <b>Dianne Bayley</b>, it's time to look at real brand and reputation management. Were Accenture, Proctor & Gamble and AT&T justified in pulling their sponsorship of Tiger?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124177&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Jan 2010 08:24:28 +0200
   </pubDate>
   <title><![CDATA[Night Races on track together with Piggs Peak Casino]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124176&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Jan 2010 08:56:01 +0200
   </pubDate>
   <title><![CDATA[New appointments: Who got the top job this week?]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124180&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jan 2010 16:54:35 +0200
   </pubDate>
   <title><![CDATA[Watershed celebrates 10th anniversary with fans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124165&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jan 2010 16:55:33 +0200
   </pubDate>
   <title><![CDATA[Habari Media partners with MTV Networks Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124166&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jan 2010 17:04:33 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ]]></title>
   <description><![CDATA[The demise of the Yellow Pages?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124169&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jan 2010 17:02:30 +0200
   </pubDate>
   <title><![CDATA[See the best of Joburg with ADreach]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124168&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jan 2010 16:57:15 +0200
   </pubDate>
   <title><![CDATA[BAR-ONE Manhunt hits the small screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124167&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jan 2010 16:53:06 +0200
   </pubDate>
   <title><![CDATA[AAA is all about fresh talent]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124164&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jan 2010 09:48:25 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[It is a welcome year, 2010 – and not even because of the soccer! South Africa is officially out of the recession and many will be implementing the lessons they learned this year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124101&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jan 2010 08:38:22 +0200
   </pubDate>
   <title><![CDATA[10 Branding and marketing trends for 2010]]></title>
   <description><![CDATA[Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124098&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jan 2010 08:36:07 +0200
   </pubDate>
   <title><![CDATA[Need cellphone insurance?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124097&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jan 2010 08:41:06 +0200
   </pubDate>
   <title><![CDATA[RIP: Victor Knowles]]></title>
   <description><![CDATA[Owlhurst Communications bids a very sad farewell to Victor Knowles, much loved and respected Managing Director and co-owner of the specialist publicity agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124100&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jan 2010 08:40:05 +0200
   </pubDate>
   <title><![CDATA[Account moves: 7 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124099&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jan 2010 10:42:56 +0200
   </pubDate>
   <title><![CDATA[Vitamin water never looked so good]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124068&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jan 2010 13:11:38 +0200
   </pubDate>
   <title><![CDATA[Pulp Fiction]]></title>
   <description><![CDATA[Earlier this week following several months of debate the decision was taken by the ABC Board to permit the inclusion of “copy sales” achieved at less than 50% of the cover price, with effect January 2010. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124074&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jan 2010 12:50:31 +0200
   </pubDate>
   <title><![CDATA[Responding to: Fresh crisis rocks SABC]]></title>
   <description><![CDATA[In response to the <i>Sunday Times</i> lead story of 3 January 2010, the TVIEC has sent out a release to all media. We are publishing in its entirety here, unedited.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124072&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jan 2010 10:41:27 +0200
   </pubDate>
   <title><![CDATA[Pernod Ricard and TLC do it again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124066&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jan 2010 10:50:23 +0200
   </pubDate>
   <title><![CDATA[2010 and beyond]]></title>
   <description><![CDATA[Predictions are risky at the best of times. Nevertheless, marketers have no option but to reassess their position and prospects anew in an environment where competitive activity and consumer behaviour will - without doubt - differ dramatically from the past, given the events which precipitated the worst financial crises to hit the world in 80 years. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124069&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jan 2010 13:07:18 +0200
   </pubDate>
   <title><![CDATA[Consumer trends: What do you predict?]]></title>
   <description><![CDATA[Trendwatching.com, a great resource for highlighting emerging trends around the world, recently released its “10 Crucial Consumer Trends for 2010” briefing and described the coming year as “it’s going to be another interesting year.” A brief executive summary of the trends follows.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124073&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jan 2010 10:52:04 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The need to shift focus]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124070&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Dec 2009 09:30:57 +0200
   </pubDate>
   <title><![CDATA[An interesting retail advertising analysis]]></title>
   <description><![CDATA[The coupon is inculcated into the psyche of American consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123994&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Dec 2009 09:33:37 +0200
   </pubDate>
   <title><![CDATA[Scrutinize ad campaign returns to small screen]]></title>
   <description><![CDATA[The hugely successful and award-winning Scrutinize HIV prevention campaign returned to South African television screens]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123996&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Dec 2009 09:36:35 +0200
   </pubDate>
   <title><![CDATA[Farewell 2009, welcome 2010!]]></title>
   <description><![CDATA[For those taking leave, relax and enjoy. For those working through, the roads will be bliss!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123998&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Dec 2009 09:25:28 +0200
   </pubDate>
   <title><![CDATA[Abuse of Nelson Mandela Foundation]]></title>
   <description><![CDATA[The Nelson Mandela Foundation would like to warn people of a scam using the Foundation's name to solicit money.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123992&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Dec 2009 09:32:19 +0200
   </pubDate>
   <title><![CDATA[Putting it on the line: Opt for experts]]></title>
   <description><![CDATA[Putting a creative execution online may seem to be a simple task...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123995&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Dec 2009 09:29:17 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The buzz in the industry...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123993&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jan 2010 13:40:13 +0200
   </pubDate>
   <title><![CDATA[Recession smession...]]></title>
   <description><![CDATA[Many businesses of late have felt compelled to switch to survival mode in order to protect their market position during the economic downturn.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123997&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Dec 2009 09:36:56 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Sean Riley]]></title>
   <description><![CDATA[AD:DYNAMO, a local pay per click advertising marketplace that allows businesses to market themselves online, launched in Europe this month. Marketingweb speaks exclusively to Sean Riley, CEO of AD:DYNAMO, regarding this innovative pay per click advertising model and the reception it received in Europe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123972&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Dec 2009 09:34:56 +0200
   </pubDate>
   <title><![CDATA[Summary of the Consumer Protection Act 68 of 2008]]></title>
   <description><![CDATA[Prepared by Raynique Wright, Trinitas Consulting, for the Marketing Association of South Africa (MASA)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123969&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Dec 2009 09:08:46 +0200
   </pubDate>
   <title><![CDATA[TEAMtalk gets top local stars to blogging]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123976&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Dec 2009 09:09:38 +0200
   </pubDate>
   <title><![CDATA[Calling exhibitors for Workplace Expo 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123977&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Dec 2009 08:52:34 +0200
   </pubDate>
   <title><![CDATA[M-Net breast cancer awareness]]></title>
   <description><![CDATA[Breast cancer affects one in 26 women in South Africa. This shocking statistic inspired M-Net to tackle the disease head-on three years ago, as the company set out to raise awareness about Breast Cancer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123971&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Dec 2009 09:10:22 +0200
   </pubDate>
   <title><![CDATA[Integr8’s founder gets African recognition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123978&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Dec 2009 09:30:02 +0200
   </pubDate>
   <title><![CDATA[Ed’s Notes]]></title>
   <description><![CDATA[Our last Marketingweb newsletter for this year will be sent on Thursday 17 December and we look forward to hitting your mailbox again in early January 2010. There. We said it. Twenty Ten!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123973&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Dec 2009 09:06:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 15 December 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123975&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Dec 2009 10:16:47 +0200
   </pubDate>
   <title><![CDATA[Freelance ad sales gap]]></title>
   <description><![CDATA[Other media have them - why not magazines? Is there a gap in the market?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123958&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Dec 2009 09:01:57 +0200
   </pubDate>
   <title><![CDATA[Account moves: 10 December 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123911&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Dec 2009 09:07:19 +0200
   </pubDate>
   <title><![CDATA[2009 - A year to forget or reflect? ]]></title>
   <description><![CDATA[<b>Justine Williams</b>, strategic development at NAB, explains how community press weathered the tough 2009 year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123912&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Dec 2009 09:22:36 +0200
   </pubDate>
   <title><![CDATA[2009 - A year to forget or reflect? ]]></title>
   <description><![CDATA[<b>Justine Williams</b>, strategic development at NAB, explains how community press weathered the tough 2009 year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123916&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Dec 2009 09:17:33 +0200
   </pubDate>
   <title><![CDATA[Wishes and predictions for 2010]]></title>
   <description><![CDATA[We asked for some wishes and prediction on the year ahead, and here's what we received. Add yours in the comments section below!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123914&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Dec 2009 09:33:21 +0200
   </pubDate>
   <title><![CDATA[Stii 'outed' as viral ad creator!]]></title>
   <description><![CDATA[For a techie, Stii Pretorius is a funny guy. Smart, too. You may not have heard of him, but you probably received the Windhoek Lager "spoof" ad, "We don't smoke before the anthem, Ras". Stii did that.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123907&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Dec 2009 09:12:19 +0200
   </pubDate>
   <title><![CDATA[Geotargeting is the future . . .]]></title>
   <description><![CDATA[A new report from BIA/Kelsey says the geotargeted display - or banner - ad market in the USA is expected to grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16%. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123913&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Dec 2009 09:20:08 +0200
   </pubDate>
   <title><![CDATA[Adaptability and access to info are key to thriving]]></title>
   <description><![CDATA[Companies that are nimble, adaptable and have access to the right sort of business information still have many opportunities to grow their businesses, even amidst uncertainty about when the global economy will emerge from its prolonged slump. Recession to Recovery conference 28 October 2009. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123915&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Dec 2009 08:58:38 +0200
   </pubDate>
   <title><![CDATA[Marketingweb's six top-read stories of 2009]]></title>
   <description><![CDATA[With a newsletter readership that has grown to around 10 000, Marketingweb.co.za sees huge spikes in online traffic on publication of the twice-weekly newsletters. Editor <b>Dianne Bayley</b> looks at what you liked best . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123909&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:35:39 +0200
   </pubDate>
   <title><![CDATA[MTN drops call rates]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123894&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:36:36 +0200
   </pubDate>
   <title><![CDATA[Publicis Worldwide one of Europe’s top five]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123895&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:34:35 +0200
   </pubDate>
   <title><![CDATA[BBC and Checkers form partnership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123893&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:29:19 +0200
   </pubDate>
   <title><![CDATA[MpowerFM hits two]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123890&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:31:18 +0200
   </pubDate>
   <title><![CDATA[24.com's mobile clinic takes top spot]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123892&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:30:11 +0200
   </pubDate>
   <title><![CDATA[ADreach gives hope to shelter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123891&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:51:59 +0200
   </pubDate>
   <title><![CDATA[Brand protection or corporate bullying?]]></title>
   <description><![CDATA[When news broke recently that Orange, key brand of France Telecom - one of the world's leading telecommunications operators - had issued legal threats to Johannesburg public relations firm Orange Ink demanding that it change its name and accusing it of copyright infringement, many South Africans were astounded.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123847&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:57:50 +0200
   </pubDate>
   <title><![CDATA[Recession or not: Tips for SME prosperity]]></title>
   <description><![CDATA[<b>Lester Smith</b>, MD of Distinct Solutions, winner of the BPeSA  emerging, Outsourced Training Provider of the Year 2009, shares seven lessons on how SMEs can prosper, recession or no recession. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123850&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:49:41 +0200
   </pubDate>
   <title><![CDATA[Ed’s Note]]></title>
   <description><![CDATA[We’ve seen some shoddy behaviour by big brands in the past few months and years – and little real impact on their bottom line. Now Brand Tiger has taken a knock (and a bit of a klap with a club). But is it enough for Nike, Gillette and others to find a new star? Do “company values” really matter – or is there just a bit of a hooker in all of us?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123846&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 16:46:35 +0200
   </pubDate>
   <title><![CDATA[New appointments: 8 December 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123836&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:59:33 +0200
   </pubDate>
   <title><![CDATA[Are you a Frock, Jock or Chop?]]></title>
   <description><![CDATA[Here's what your car says about you: More than 6,000 South Africans took part in the Wheels24 2009 annual Alternative Car of the Year Awards (ACOTY) online poll - and the results reveal if your car is a Jock, Frock, or Chop.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123851&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:55:02 +0200
   </pubDate>
   <title><![CDATA[Brand Tiger: Just doing it?]]></title>
   <description><![CDATA[You knew it would happen. Tiger cartoons are everywhere and a website called freakingnews.com has even started a competition for the best "Tiger-Nike" ad (see pic). <b>Dianne Bayley</b> looks at the damage – if any – Brand Tiger may suffer for his "transgressions".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123849&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 14:25:17 +0200
   </pubDate>
   <title><![CDATA[It's not just a mobile phone anymore . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123831&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 14:23:16 +0200
   </pubDate>
   <title><![CDATA[Habari Media represents BDFM online sales]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123829&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 14:24:15 +0200
   </pubDate>
   <title><![CDATA[Travellers choose GoTravel24.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123830&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 14:26:09 +0200
   </pubDate>
   <title><![CDATA[Z-CARD produce 2010 match schedule for MTN]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123832&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:12:53 +0200
   </pubDate>
   <title><![CDATA[Urgent call on Public Broadcasting Bill deadline]]></title>
   <description><![CDATA[Media Monitoring Africa is running a campaign for all interested parties to submit an electronic letter to the Director General of Communication, Mamodupi Mohlala, requesting the deadline for the Public Broadcasting Bill be extended.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123781&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:55:50 +0200
   </pubDate>
   <title><![CDATA[Account moves: 3 December 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123765&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:09:47 +0200
   </pubDate>
   <title><![CDATA[2009: 'Incredible' year for Ogilvy]]></title>
   <description><![CDATA[In response to Marketingweb's comment on Tuesday 1 December about innovative South African companies that not only survived the 2009 downturn, but thrived, Ogilvy says it has ended 2009 with a string of illustrious new client wins including Cell C, SAA, FIFA, Castle Lager, PPC and Coca-Cola, marking what is undoubtedly one of the most successful years in Ogilvy’s history. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123778&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:11:38 +0200
   </pubDate>
   <title><![CDATA[ASA invites you to bend the rules]]></title>
   <description><![CDATA[As member of the marketing communications industry, we invite you to submit any proposals for change to the Code of Advertising Practice to your industry body as soon as possible.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123780&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 10:07:22 +0200
   </pubDate>
   <title><![CDATA[Online life insurance: First in SA]]></title>
   <description><![CDATA[South Africa’s first fully on-line life insurer says the life industry is now ready to shed its top-heavy layers and engage directly with clients on-line, making life cover more affordable and available to everyone, including the estimated 50% of South Africans who are underinsured. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123776&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:17:19 +0200
   </pubDate>
   <title><![CDATA[Oracle, MultiChoice view Ornico claims in 'serious light']]></title>
   <description><![CDATA[In response to the article titled “Bungled ad broadcasts: Brands lose millions” (Marketingweb 17 Nov 2009) a number of claims were made with regard to the erroneous flighting of commercials on DStv. Chris Hitchings, Oracle Director: Operations, responds.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123782&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:23:13 +0200
   </pubDate>
   <title><![CDATA[Media24 changes traditional universal rate card structure]]></title>
   <description><![CDATA[Media24, South Africa’s largest newspaper group, is to adopt a differentiated approach to rate increases in line with a model used by the electronic media for years – with rates based on a sliding scale dictated by high demand periods.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123777&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:45:51 +0200
   </pubDate>
   <title><![CDATA[MultiChoice grows HD stable]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123762&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:42:42 +0200
   </pubDate>
   <title><![CDATA[UCM serious about sales]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123759&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:44:38 +0200
   </pubDate>
   <title><![CDATA[Miller Genuine Draft rocks the boat]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123761&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:46:33 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Africa makes a strong impact]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123763&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:38:27 +0200
   </pubDate>
   <title><![CDATA[Standard Bank closes off with foosballs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123760&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:48:13 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Socialising</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123764&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jan 2010 11:24:56 +0200
   </pubDate>
   <title><![CDATA[Achieving your marketing goals in 2010]]></title>
   <description><![CDATA[2009 is drawing to a close and in terms of marketing, businesses are reflecting on the year that has passed and brainstorming new plans and strategies for 2010. Altersage offers some tips to make a difference to your strategy for the New Year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123712&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:13:44 +0200
   </pubDate>
   <title><![CDATA[Want Boomers? Integrated media strategies are key ]]></title>
   <description><![CDATA[While South Africa figures and facts vary from those in the USA, UK or Europe, trends in online and offline marketing initiatives usually filter down to us. <b>Anne Mai Bertelsen</b> looks at a Forrester study and suggests an integrated media strategy. Think her suggestions apply here?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123713&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 08:56:38 +0200
   </pubDate>
   <title><![CDATA[TLC stops pain]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123704&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:54:35 +0200
   </pubDate>
   <title><![CDATA[The Starcom Mediavest Group celebrates 2009]]></title>
   <description><![CDATA[Gordon Patterson, group managing director of the Starcom Mediavest Group (SMG), and his teams celebrated the end of 2009 in spectacular fashion at its annual Media Owner function. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123695&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:06:33 +0200
   </pubDate>
   <title><![CDATA[South African to co-chair continental body]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123710&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:16:24 +0200
   </pubDate>
   <title><![CDATA[Are black marketers merely tokens?]]></title>
   <description><![CDATA[Notwithstanding the fact that I am not terribly partial to people visiting my country for ten days and knowing all there is to know – geographically, politically and socially – and then writing "dodgy" pieces about it, I was particularly thrown by this one.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123714&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:01:15 +0200
   </pubDate>
   <title><![CDATA[Z-CARD educates on climate change]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123706&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:05:13 +0200
   </pubDate>
   <title><![CDATA[Comedian to edit Touchline's publication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123709&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:03:11 +0200
   </pubDate>
   <title><![CDATA[Happy birthday, eBucks]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123708&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 11:51:05 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[There is little more annoying than people visiting any country and becoming an expert in five or ten days. Check out "Are black marketers merely tokens?" and let us know your opinions. Perhaps you think they are . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123715&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:10:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 1 December 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123711&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Nov 2009 14:11:58 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ]]></title>
   <description><![CDATA[<b>What I would like to hear on radio</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123691&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Nov 2009 09:04:33 +0200
   </pubDate>
   <title><![CDATA[Top media job up for grabs]]></title>
   <description><![CDATA[So you think you can run a media company? One of southern Africa’s biggest media jobs – CEO of MediaCom South Africa and sub-Saharan Africa - is up for grabs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123658&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Nov 2009 11:54:55 +0200
   </pubDate>
   <title><![CDATA[MyAnthem: iBurst invests in patriotic pronunciation]]></title>
   <description><![CDATA[It’s been called everything from a “vocal misfire” to “the blooper reel of a reality TV singing show”. It is, sadly, Ras Dumisani’s appalling rendition of our beloved national anthem at the recent South Africa versus France game in Toulouse. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123614&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 08:55:52 +0200
   </pubDate>
   <title><![CDATA[Gary Player: A look at a legend]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123633&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Nov 2009 17:09:49 +0200
   </pubDate>
   <title><![CDATA[Account moves: 26 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123615&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 09:53:43 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[Just when it seems everything's slowing down and we're wrapping up the year, our industry continues to excite! Several companies in our business recorded their "best year ever" and showed tremendous growth in the third quarter and there are some start-ups to watch next year. Of course, this is all "off the record" – heaven forbid the press should have something positive to report!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123638&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 08:53:43 +0200
   </pubDate>
   <title><![CDATA[Z-CARD takes you there]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123630&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 08:54:32 +0200
   </pubDate>
   <title><![CDATA[Astros rocket again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123631&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 09:57:26 +0200
   </pubDate>
   <title><![CDATA[Drucker’s ideas stand the test of time]]></title>
   <description><![CDATA[Sandra Gordon says: In an age where it appears that managers are promoted above their levels of competence, may we suggest a little time spent reading a Peter Drucker book would make a load of difference.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123641&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 10:06:25 +0200
   </pubDate>
   <title><![CDATA[Real-world value of virtual markets]]></title>
   <description><![CDATA[News headlines for the past year have been dominated by the effects of the global recession. This trend has affected almost all industries, with computer gaming being one of the few exceptions. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123634&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 09:43:17 +0200
   </pubDate>
   <title><![CDATA[Appeal to the social circle]]></title>
   <description><![CDATA[More and more marketers are beginning to realise that brand acceptance is influenced by the social circle in which consumers mingle, says <b>John Farquhar</b>. Peer group pressure has therefore become a useful tool and more and more marketers are factoring this strategy into their communication programmes. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123617&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 08:55:10 +0200
   </pubDate>
   <title><![CDATA[Ilanga newspaper gets a makeover]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123632&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Nov 2009 10:29:48 +0200
   </pubDate>
   <title><![CDATA[Provantage Media empowers young entrepreneurs ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123599&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 09:51:39 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>The AMPS debate</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123616&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Nov 2009 08:35:36 +0200
   </pubDate>
   <title><![CDATA[Five ways to get the most out of e-mail marketing]]></title>
   <description><![CDATA[E-mail marketing is one of the oldest and most effective ways of marketing directly online. Direct marketing has always held its place in the marketing mix, but prohibitively high costs posed a barrier for entry to many advertisers. E-mail has provided a far more cost-effective way to reach customers at their most common point of contact with the internet: their inbox. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123562&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Nov 2009 08:38:22 +0200
   </pubDate>
   <title><![CDATA[Branding in brief: Snakes and ladders]]></title>
   <description><![CDATA[Branding is a complex business. However, I've always found the easiest way to describe it is as a relationship. And, just like any relationship, every interaction affects how good or bad that relationship is. That's where that old game of snakes and ladders that some of us used to play as kids comes into the picture. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123563&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Nov 2009 15:44:20 +0200
   </pubDate>
   <title><![CDATA[When is it ambush marketing?]]></title>
   <description><![CDATA[Last week's story on the very clever Windhoek Lager "ad" that appeared after Ras Dumisani made a mess of our National Anthem in Toulouse received much feedback and was debated, Twittered and Facebooked all over.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123550&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Nov 2009 08:41:15 +0200
   </pubDate>
   <title><![CDATA[Light at the end of the tunnel for marketing]]></title>
   <description><![CDATA[But to see the light, you will need to retool and rewire your marketing capabilities, says <b>Kheepe Lawrence Moremi</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123565&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Nov 2009 08:46:13 +0200
   </pubDate>
   <title><![CDATA[ET phone homepage]]></title>
   <description><![CDATA[Advances in technology make it a very real possibility that growth of terrestrial radio could be in hot water, though not down the plug hole. As iPods, satellite and internet radio grow in global popularity, South African radio broadcasters will have to raise the innovation bar to remain top of mind. It can't be denied that new audio technologies have an impact. But FM radio is here to stay. Allow me to tell you why. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123564&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Nov 2009 09:04:13 +0200
   </pubDate>
   <title><![CDATA[New appointments: 24 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123548&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Nov 2009 16:59:58 +0200
   </pubDate>
   <title><![CDATA[Get the national anthem right with Halls]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123543&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Nov 2009 16:58:48 +0200
   </pubDate>
   <title><![CDATA[Action Ambro scoops Assegais]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123542&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Nov 2009 17:06:38 +0200
   </pubDate>
   <title><![CDATA[Entries open for AMASA’s 2010 Roger Garlick Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123546&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Nov 2009 17:05:20 +0200
   </pubDate>
   <title><![CDATA[Provantage launches iconic outdoor site]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123544&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Nov 2009 17:08:02 +0200
   </pubDate>
   <title><![CDATA[SA's top businesswomen winners are]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123547&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Nov 2009 17:02:01 +0200
   </pubDate>
   <title><![CDATA[Times LIVE relaunch gets award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123545&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 08:35:55 +0200
   </pubDate>
   <title><![CDATA[Get R5,000 for sex survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123467&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 08:36:52 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions head announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123468&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 09:11:49 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[In this newsletter we take advice on employing BYTs, look at two excellent outdoor campaigns, and review the Ras ambush . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123471&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 09:08:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ]]></title>
   <description><![CDATA[Reading in lobbies; blurring ads/editorial; integrity at stake . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123472&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 08:16:43 +0200
   </pubDate>
   <title><![CDATA[Need a job? IMM recruitment]]></title>
   <description><![CDATA[In recognising the outstanding quality of its qualifications and the excellent calibre of its graduates, the IMM GSM is regularly approached by various organisations that need to fill marketing positions to drive their business processes. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123460&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 08:34:38 +0200
   </pubDate>
   <title><![CDATA[Smiles all 'round]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123466&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 08:20:30 +0200
   </pubDate>
   <title><![CDATA[Whatever! Working with Bright Young Things]]></title>
   <description><![CDATA[As mentioned in my previous column the need for companies to learn, unlearn and relearn has never become more apparent than when we talk about what it takes to lead, and work with the Next Generation, the Millenials. The ability to attract and retain talent will be essential for any creative company wanting to compete for the future. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123464&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 08:19:27 +0200
   </pubDate>
   <title><![CDATA[Brands flourish with quality printing]]></title>
   <description><![CDATA[Label printing is an industry that few pay enough attention to – until print quality affects brand image. It is the care taken to maintain every brand's quality that has seen Gauteng-based label print specialist Labelpak post 22% growth in the last year. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123463&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 08:33:21 +0200
   </pubDate>
   <title><![CDATA[Stonewall+ scoops them up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123465&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 08:57:18 +0200
   </pubDate>
   <title><![CDATA[Incredible outdoor]]></title>
   <description><![CDATA[We asked for some fabulous outdoor initiatives – and we got them!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123462&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Nov 2009 08:39:00 +0200
   </pubDate>
   <title><![CDATA[Account moves: 19 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123469&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Nov 2009 13:53:04 +0200
   </pubDate>
   <title><![CDATA[We don't smoke before the anthem, Ras . . .]]></title>
   <description><![CDATA["Sheer brilliance" is the word on cyber street about the "Windhoek Lager" spoof ad that has gone viral. Agency Brandhouse, however, is not impressed . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123441&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 18 Nov 2009 07:07:03 +0200
   </pubDate>
   <title><![CDATA[Assegai Awards 2009 winners]]></title>
   <description><![CDATA[Winners sweep the board and new players challenge the status quo.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123433&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 15:59:53 +0200
   </pubDate>
   <title><![CDATA[Best of Brewer’s Droop on sale]]></title>
   <description><![CDATA[Well, the book's finally done and went on sale on 11 November 2009!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123394&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 15:22:42 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[In today's newsletter: Bungled ads, King III, winning tenders and joining the rate card database.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123388&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 15:31:36 +0200
   </pubDate>
   <title><![CDATA[Closing gaps between public tenders and advertisers]]></title>
   <description><![CDATA[Johanna McDowell, MD of the Independent Agency Search and Selection Company (IAS), says high value public contracts can be very attractive for advertising agencies - but dealing with corporate or government tenders can be rigorous, confusing and off-putting.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123391&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 15:38:27 +0200
   </pubDate>
   <title><![CDATA[New appointments: 17 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123393&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 15:26:26 +0200
   </pubDate>
   <title><![CDATA[Bungled ad broadcasts: Brands lose millions]]></title>
   <description><![CDATA[Brand research & reputation intelligence firm Ornico recently announced that the bungling of adverts broadcasts by local television stations has reached a new high - and that advertisers could be losing millions from commercials that had not been broadcast or had been broadcast erroneously.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123389&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 15:34:08 +0200
   </pubDate>
   <title><![CDATA[Time to snuggle up for marketing and governance]]></title>
   <description><![CDATA[Marketers have a vital role to play in enterprise governance, writes <b>Chris de Villiers</b>, Executive Director of the Marketing Association of South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123392&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 15:21:07 +0200
   </pubDate>
   <title><![CDATA[Your all-media rate card library now online]]></title>
   <description><![CDATA[According to Ratecard Media's Shayne Dowling, the recently launched www.ratecard.co.za is the ultimate online platform for registered all-media rate cards. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123387&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 11:02:56 +0200
   </pubDate>
   <title><![CDATA[Hip, slick, cool – and free!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123376&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 14:30:52 +0200
   </pubDate>
   <title><![CDATA[Durban orphans get new foosball ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123381&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 14:34:51 +0200
   </pubDate>
   <title><![CDATA[Who made it in the Top Women Awards list?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123384&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 14:33:36 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle takes top spot shopping awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123383&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 14:29:35 +0200
   </pubDate>
   <title><![CDATA[L’Oreal chooses Primall Media again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123379&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 14:32:39 +0200
   </pubDate>
   <title><![CDATA[Nando's educates employees on HIV/AIDS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123382&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Nov 2009 11:01:02 +0200
   </pubDate>
   <title><![CDATA[More success in PR industry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123375&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 13 Nov 2009 09:12:16 +0200
   </pubDate>
   <title><![CDATA[Winners bookmarked!]]></title>
   <description><![CDATA[Last night’s annual Bookmarks Awards ceremony set the benchmark for award shows. Guests were entertained from the moment they stepped onto the red carpet; with Alex Jay as the impeccable MC, customised Bookmarks cocktails and a physical theatre performance, complete with digital props. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123352&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Nov 2009 17:01:54 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[Is it lights out at Eskom? Are you targeting the 900-million? Would you take Chris Brewer to the loo with you? All this and more in this edition on Marketingweb's twice-weekly newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123317&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Nov 2009 09:10:48 +0200
   </pubDate>
   <title><![CDATA[Account moves: 12 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123326&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Nov 2009 09:05:47 +0200
   </pubDate>
   <title><![CDATA[In defence of Godsell]]></title>
   <description><![CDATA[Events at Eskom during the past week are bemusing. As much of the circus involved communication - or, rather, lack of it - we asked the best guy we know in this field to share his views. Clive Simpkins has never been one to pull punches and did not disappoint.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123322&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Nov 2009 16:59:29 +0200
   </pubDate>
   <title><![CDATA[2010 Best Lavatory Companion in SA]]></title>
   <description><![CDATA[Chris Brewer, managing director of Nielsen IMS South Africa, is a funny guy. For those who get his highly popular and broadly distributed Brewer's Droop by e-mail  and have always wanted to print it our and take it to the loo where you can read it in peace and have a giggle . . . YES, YOU CAN!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123316&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Nov 2009 09:18:27 +0200
   </pubDate>
   <title><![CDATA[Sarie's new decor magazine: Why now?]]></title>
   <description><![CDATA[Top selling women's magazine <i>Sarie</i> has spread its wings with the launch of <i>Woon</i>, a magazine dedicated to décor.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123327&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Nov 2009 09:09:09 +0200
   </pubDate>
   <title><![CDATA[Africa Rising: Reaching the 900 million]]></title>
   <description><![CDATA[Africa is still seen by many – even the highly educated and affluent – as the begging bowl of the world. At the Aid Watch conference held at New York University in January 2009, Jane Arunga of Ghanian start-up BSL Ltd described her efforts to raise capital in the West. On hearing Arunga's pitch, a well-known philanthropist asked: “Africans have mobile phones? Who do they call?”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123324&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Nov 2009 09:14:06 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Little consults]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123328&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Nov 2009 14:56:54 +0200
   </pubDate>
   <title><![CDATA[Stimorol blows your hair back]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123307&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Nov 2009 15:02:46 +0200
   </pubDate>
   <title><![CDATA[HKLM Exchange raises bar for SA financial communication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123312&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Nov 2009 16:55:44 +0200
   </pubDate>
   <title><![CDATA[Primall Media gets Dark & Lovely]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123306&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Nov 2009 15:11:20 +0200
   </pubDate>
   <title><![CDATA[Edgars hits Melrose Arch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123310&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Nov 2009 14:58:03 +0200
   </pubDate>
   <title><![CDATA[Stonewall+ launches Bar-One website – for men]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123309&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 16:26:43 +0200
   </pubDate>
   <title><![CDATA[New appointments: 10 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123249&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 16:15:24 +0200
   </pubDate>
   <title><![CDATA[Social media: Managing the beast]]></title>
   <description><![CDATA[Since 2000 the numbers of internet users have skyrocketed from 360million worldwide to approximately 1.6 billion. This, in turn, has seen a massive increase in the number of social media applications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123247&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 16:32:16 +0200
   </pubDate>
   <title><![CDATA[Marketing without waste]]></title>
   <description><![CDATA[<b>Debi Loftie-Eaton</b>, MD of data, digital and direct marketing services agency Wunderman SA, believes that relationships are a powerful answer to the incessant noise of modern marketing. They break through when they otherwise wouldn’t, but they are also a much more efficient way to market than spamming (or ‘classical marketing’ as its advocates prefer to call it). ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123250&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 16:25:09 +0200
   </pubDate>
   <title><![CDATA[No more 'Weekender']]></title>
   <description><![CDATA[As many publishers and media owners continue to feel the effects of the economic downturn, strategic decisions need to be taken and result in consolidation (at best) or closure (at worst).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123248&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 16:42:04 +0200
   </pubDate>
   <title><![CDATA[Another OHMSA contender, Matie]]></title>
   <description><![CDATA[It's distinctly South African – something that would bring a smile to any local seeing it, but would have to be explained to a foreigner. That's the way we like it: The product is local; the target market is local; the concept is decidedly local – and lekker.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123251&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 16:08:02 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[In this newsletter we take a look at managing social media initiatives, reducing wasted marketing, and the Matiesous ad we love . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123246&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 14:57:57 +0200
   </pubDate>
   <title><![CDATA[Prezence gets B-BBEE rating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123237&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 14:56:35 +0200
   </pubDate>
   <title><![CDATA[Only the best players for Prosport]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123236&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 14:55:17 +0200
   </pubDate>
   <title><![CDATA[Castle of Good Hope visitors get Z-CARD guides]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123235&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 15:06:13 +0200
   </pubDate>
   <title><![CDATA[New Brand South Africa logo approved]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123240&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 15:00:11 +0200
   </pubDate>
   <title><![CDATA[Stonewall + Media shortlisted for the Bookmark Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123239&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 09 Nov 2009 14:59:08 +0200
   </pubDate>
   <title><![CDATA[Dunhill picks Primall Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123238&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 06 Nov 2009 08:27:36 +0200
   </pubDate>
   <title><![CDATA[Executive Education from IMM Business School of Marketing]]></title>
   <description><![CDATA[Staff at all levels need to continually develop their skills and keep abreast of changing policies, concepts and modern theory. In fact, as the world of business is changing so rapidly, individuals also frequently need to acquire new skills and expertise. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123209&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 14:58:39 +0200
   </pubDate>
   <title><![CDATA[Welcome to ***** ******, enjoy the ******]]></title>
   <description><![CDATA[Here's me, terribly excited about the **** **** ***** *** ****** even though I am not a ****** fan. I've been promoting it to countries like the USA, England and various European entities via my blogs, FaceBook and e-mails.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123148&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 15:50:44 +0200
   </pubDate>
   <title><![CDATA[Account moves: 5 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123153&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 15:36:34 +0200
   </pubDate>
   <title><![CDATA[Bookmarks: Are you a finalist?]]></title>
   <description><![CDATA[South Africa’s exclusive platform for rewarding online excellence, The Bookmarks Awards, has announced its finalists.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123151&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 14:43:34 +0200
   </pubDate>
   <title><![CDATA[Effective experiential marketing requires experience]]></title>
   <description><![CDATA[More and more marketing professionals are making use of experiential marketing techniques with the objective of creating targeted and memorable brand experiences in relevant spaces. <b>Desirée Gullan</b> says the main objective of experiential marketing is to facilitate your target market to interact with and experience of the benefits of your brand so that they become a customer. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123144&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 14:46:22 +0200
   </pubDate>
   <title><![CDATA[Engagement is the future of marketing]]></title>
   <description><![CDATA[The future of marketing. It’s hard to predict, but that, in a nutshell, is what you will all be currently attempting as you reach the point of signing off budgets for next year. What activities are going to give your brand the most traction in 2010? How do you execute them and how much will they cost?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123146&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 15:19:03 +0200
   </pubDate>
   <title><![CDATA[Firsts for SAARF RAMS®]]></title>
   <description><![CDATA[SAARF’s latest RAMS® release includes a number of firsts for the survey, but not much good news for radio stations, many of whom have seen their audiences decline in the face of increased TV viewing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123147&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 16:03:44 +0200
   </pubDate>
   <title><![CDATA[Adreach behind The Parlotones]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123156&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 16:04:00 +0200
   </pubDate>
   <title><![CDATA[MultiChoice project drives for change]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123157&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 15:04:42 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Where the dollars go; kids and Mxit; retailers online]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123149&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 16:11:03 +0200
   </pubDate>
   <title><![CDATA[Santam, a world of certainty]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123160&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 16:50:33 +0200
   </pubDate>
   <title><![CDATA[Gallo Images photographer takes top award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123155&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 16:11:36 +0200
   </pubDate>
   <title><![CDATA[Oracle behind Sony]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123159&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 16:40:20 +0200
   </pubDate>
   <title><![CDATA[3M branding conference a must for marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123166&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 16:14:11 +0200
   </pubDate>
   <title><![CDATA[MTN takes top place – again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123161&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Nov 2009 16:06:27 +0200
   </pubDate>
   <title><![CDATA[Periodic Table of Elements made easy with Z-CARD]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123158&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 09:07:54 +0200
   </pubDate>
   <title><![CDATA[World's biggest stickie an OHMSA contender?]]></title>
   <description><![CDATA[With this campaign, Machete Creative has proved its ability to cut through the clutter by creating a unique "to let" sign in the form of an enormous yellow stickie, applied to the side of The Gateway building in Century City.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123070&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 09:02:17 +0200
   </pubDate>
   <title><![CDATA[Ed's Observations:]]></title>
   <description><![CDATA[What's in today's issue . . . and why you should respond to media questions in the age of instant publishing.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123095&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 09:05:00 +0200
   </pubDate>
   <title><![CDATA[New appointments: 3 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123097&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Nov 2009 16:44:25 +0200
   </pubDate>
   <title><![CDATA[Data can be dangerous]]></title>
   <description><![CDATA[<b>John Farquhar</b> has always been bemused by the current practice among companies with worldwide networks to appoint a world guru to oversee a particular discipline.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123069&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 09:18:44 +0200
   </pubDate>
   <title><![CDATA[Shades of green for Sappi]]></title>
   <description><![CDATA[Despite the rise of electronic media, the use of paper is increasing throughout the world. Sappi's new outdoor campaign aims to get people seeing green.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123094&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 08:48:50 +0200
   </pubDate>
   <title><![CDATA[Nike Zone in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123086&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 08:54:45 +0200
   </pubDate>
   <title><![CDATA[FNB Connect reduces call rates]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123091&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 09:03:36 +0200
   </pubDate>
   <title><![CDATA[Fleishman-Hillard CT beats recession]]></title>
   <description><![CDATA[The Cape Town office of one of the world’s leading PR agencies, Fleishman-Hillard, has officially beaten the recession! The agency has achieved revenue growth of over 300% in the first 10 months of 2009. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123096&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 08:49:32 +0200
   </pubDate>
   <title><![CDATA[New Survivor South Africa host]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123087&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 11:31:23 +0200
   </pubDate>
   <title><![CDATA[Ladies shoes obession revealed with Bronx campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123088&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 08:53:34 +0200
   </pubDate>
   <title><![CDATA[British airline preffered by Zim agents]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123089&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Nov 2009 16:50:42 +0200
   </pubDate>
   <title><![CDATA[Eish… that ad made me drink alcohol!]]></title>
   <description><![CDATA[The debate around alcohol advertising is complex and the conclusion on whether to completely eliminate advertising or not hasn’t been reached. <b>Rose Setshoge</b> looks at the issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123071&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 08:58:07 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Perceived value; announcer-read radio ads and the 4Ps . . .</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123092&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Nov 2009 08:54:25 +0200
   </pubDate>
   <title><![CDATA[Volcano wins award for Project Snowball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123090&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 10:53:57 +0200
   </pubDate>
   <title><![CDATA[From rock ’n’ roll to rock bottom]]></title>
   <description><![CDATA[The advertising industry is in a very tight spot, writes <b>Harry Herber</b>. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122997&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 10:06:29 +0200
   </pubDate>
   <title><![CDATA[LoveLife is excellent]]></title>
   <description><![CDATA[LoveLife, South Africa's largest youth HIV prevention programme was recognised as one of the top five campaigns at the prestigious annual <i>Sunday Times</i> Public Sector Excellence Awards held at the Sandton Sun Hotel recently.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122995&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 10:36:07 +0200
   </pubDate>
   <title><![CDATA[Escape with Miller Genuine Draft new ads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123001&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 10:33:59 +0200
   </pubDate>
   <title><![CDATA[HKLM Exchange raises the bar for SA financial communication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122999&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 10:37:06 +0200
   </pubDate>
   <title><![CDATA[Saatchi & Saatchi wins healthy account]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123002&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 11:19:18 +0200
   </pubDate>
   <title><![CDATA[Could this be an OHMSA Award winner?]]></title>
   <description><![CDATA[With the OHMSA Awards now in their third year – and entries closing fairly soon – the Marketingweb team is keeping an eye out for outdoor ads and initiatives that could be contenders. You can too, by sending us your suggestions – whether it was your campaign or just one that caught your attention.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122994&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 10:34:27 +0200
   </pubDate>
   <title><![CDATA[The Agency takes over the Tshwane sky]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123000&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 10:38:42 +0200
   </pubDate>
   <title><![CDATA[Canderel Dreams Big with Jenna Clifford]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123003&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 10:07:14 +0200
   </pubDate>
   <title><![CDATA[Draftfcb Impact All A-Twitter]]></title>
   <description><![CDATA[A digital campaign by Draftfcb Impact has the experiential, promotional and new media specialist agency all a-twitter: not only did their creative effort garner the team a coveted Loerie award, it has the agency communicating in a manner that is relevant to their various lifestyles and client business needs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122996&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Oct 2009 10:32:14 +0200
   </pubDate>
   <title><![CDATA[Account moves: 29 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122998&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:22:22 +0200
   </pubDate>
   <title><![CDATA[New appointments: 27 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122934&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:42:27 +0200
   </pubDate>
   <title><![CDATA[I want to choose what I pay for . . .]]></title>
   <description><![CDATA[Has anyone else noticed that most forms of advertising are actually paid for, in part, by the viewer of the ad?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122941&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:29:07 +0200
   </pubDate>
   <title><![CDATA[Saving the world]]></title>
   <description><![CDATA[The purpose of the Brands & Branding for Good conference held in Midrand on 20 and 21 October 2009 was to raise awareness among marketers, government and society of the increasing deterioration of the world's climate, and the ultimate consequences of doing nothing to reduce the carbon footprint - which is now totally out of hand and accelerating the problem.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122936&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:32:00 +0200
   </pubDate>
   <title><![CDATA[You promised: Now, can you deliver?]]></title>
   <description><![CDATA[Culture and brand strategist Stuart Woolmington wants you to change. From the inside out. <b>Dianne Bayley</b> looks at why the marketing concept works.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122937&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Oct 2009 10:15:21 +0200
   </pubDate>
   <title><![CDATA[Mobile marketing: The complete picture]]></title>
   <description><![CDATA[When you think of Mobile Marketing I bet you think….SPAM. SMS messaging at ridiculous hours in the morning. You think of buying a database; sorry an "opt-in" database and acquiring loads of great customers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122938&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:39:53 +0200
   </pubDate>
   <title><![CDATA[I want to choose what I pay for . . .]]></title>
   <description><![CDATA[Has anyone else noticed that most forms of advertising are actually paid for, in part, by the viewer of the ad?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122939&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:18:31 +0200
   </pubDate>
   <title><![CDATA[Cell providers in rate talks]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122933&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:14:40 +0200
   </pubDate>
   <title><![CDATA[Win with Cadbury Dairy Milk Joyride]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122928&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:27:03 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[iPhones, obits and ads . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122935&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:16:18 +0200
   </pubDate>
   <title><![CDATA[Sanlam, TLC encourage young men to save]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122930&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:15:21 +0200
   </pubDate>
   <title><![CDATA[NESTLÉ on a BAR-ONE manhunt ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122929&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:18:00 +0200
   </pubDate>
   <title><![CDATA[PRIMEDIA  Outdoor gets the nod]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122932&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 Oct 2009 16:16:32 +0200
   </pubDate>
   <title><![CDATA[Loeries young creatives fly high]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122931&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Oct 2009 09:37:50 +0200
   </pubDate>
   <title><![CDATA[The Unlimited: The case of Winston the Pigeon]]></title>
   <description><![CDATA[Marketing, PR and social media made this campaign fly: In August 2009 The Unlimited took a decision to use a homing pigeon to transfer 4GB of data from its call centre in Howick to the company's head office in Hillcrest, Durban. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122856&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Oct 2009 14:04:49 +0200
   </pubDate>
   <title><![CDATA[Bright Young Things: Leading the ‘Whatever’ generation]]></title>
   <description><![CDATA[Employees and market leaders face the reality that this is the "Age of Learning". We all know how tough learning can be, but tougher still is the unlearning that is required prior to absorbing new insights. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122855&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Oct 2009 16:55:52 +0200
   </pubDate>
   <title><![CDATA[Account moves: 22 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122841&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 Oct 2009 09:43:28 +0200
   </pubDate>
   <title><![CDATA[Executive education from IMM Business School of Marketing]]></title>
   <description><![CDATA[Staff at all levels must continually develop their skills and keep abreast of changing policies, concepts and modern theory. In fact, the IMM says the world of business is changing so rapidly that individuals also frequently need to acquire new skills and expertise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122839&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Oct 2009 16:58:08 +0200
   </pubDate>
   <title><![CDATA[Micropayments the answer for news publishers?]]></title>
   <description><![CDATA[On most levels, news and the internet are a match made in heaven. Instant publishing, access to a global audience, hyperlinks, multimedia, etc. Nonetheless, many publishers are struggling to create a profitable business based on advertising alone, and are considering moving at least part of their content from free to fee.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122842&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Oct 2009 16:46:22 +0200
   </pubDate>
   <title><![CDATA[Two SA creatives head to the Big Apple]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122838&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Oct 2009 16:45:38 +0200
   </pubDate>
   <title><![CDATA[FNB and BBC.com sponsor the Bookmarks awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122837&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Oct 2009 16:43:55 +0200
   </pubDate>
   <title><![CDATA[Ster-Kinekor breaks record with MJ's THIS IS IT]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122836&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Oct 2009 16:39:44 +0200
   </pubDate>
   <title><![CDATA['Women’s Health' South Africa launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122832&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Oct 2009 16:41:53 +0200
   </pubDate>
   <title><![CDATA[PRIMEDIA@HOME behind National Bandana day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122834&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Oct 2009 16:42:27 +0200
   </pubDate>
   <title><![CDATA[Primall Media behind Edgars' 80th years celebration]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122835&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 Oct 2009 16:40:36 +0200
   </pubDate>
   <title><![CDATA[Ackermans joins TLC's fashion frames]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122833&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:41:22 +0200
   </pubDate>
   <title><![CDATA[The problem with mobile marketing]]></title>
   <description><![CDATA[As the world gets more and more connected, there's a sudden surge of advertisers that want to get to their target market through their mobile phones. All the marketing publications, website and workshops are pushing and promoting mobile marketing as the "next big thing". And, of course, it's understandable - mobile marketing provides a unique opportunity to reach millions of consumers at a relatively low cost. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122760&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:55:11 +0200
   </pubDate>
   <title><![CDATA[OPA: Online beats TV spend in UK]]></title>
   <description><![CDATA[In a dramatic indication of the shift in media consumption in first world markets, online advertising spend surpassed TV spend in the UK in September 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122763&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 16:19:32 +0200
   </pubDate>
   <title><![CDATA[Playing [and failing] towards successful innovation]]></title>
   <description><![CDATA[Innovation is one of those strange business anomalies that exist in our world. Why anomaly, you say? Innovation is one the things that most organisations and industries say they want, yet when it comes down to it, it is also something they are most afraid of.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122761&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:46:59 +0200
   </pubDate>
   <title><![CDATA[Relationships are basic to survival]]></title>
   <description><![CDATA[<b>John Farquhar</b> notes that there is a growing awareness among marketers abroad that business can only survive by fostering social interaction that encourages people to strive for a better standard of living. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122762&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 16:18:15 +0200
   </pubDate>
   <title><![CDATA[New appointments: 20 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122764&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:38:28 +0200
   </pubDate>
   <title><![CDATA[IMM Africa Association of Marketers launched]]></title>
   <description><![CDATA[In reinstating the concept of the original Institute of Marketing, the IMM Africa Association of Marketers has been launched - a body that will embrace marketers and organisations across the continent and provide outstanding benefits to a membership base that wishes to align itself with the ideals of a new and dynamic marketing association.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122759&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 16:12:58 +0200
   </pubDate>
   <title><![CDATA[STOP PRESS: Newspapers coming to an end]]></title>
   <description><![CDATA[It’s sorrowful I suppose that round the world newspapers great and small are folding and dying. It is sad to watch what has been an intimate part of human history for so many centuries fade before our eyes. And it’s pitiful to listen to great moguls like Rupert Murdoch whining about charging for online news and blaming the internet for his corporation’s $3,4-billion loss last year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122765&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 23 Oct 2009 10:51:01 +0200
   </pubDate>
   <title><![CDATA[What are the top brands and what has changed?]]></title>
   <description><![CDATA[<b>Ken Preston</b> reviews the Sunday Times/TNS Top Brands survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122787&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 16:36:28 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[McCann Worldwide has launched a small business initiative called "THE KILN", which Group CEO Reinher Behrens says is designed to foster the growth of small companies. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122768&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:26:06 +0200
   </pubDate>
   <title><![CDATA[New identity for Chillibush]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122756&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 14:13:17 +0200
   </pubDate>
   <title><![CDATA[Assegai: Recession not dampening marketers spirits]]></title>
   <description><![CDATA[Despite the current economic climate gripping all sectors of the country, the marketing industry's spirits haven't been dampened – if the number of entries submitted for the Direct Marketing Association’s (DMASA) 2009 Assegai Awards are anything to go by.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122749&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:26:16 +0200
   </pubDate>
   <title><![CDATA[Santam: Best Company to Work For in 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122757&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:21:29 +0200
   </pubDate>
   <title><![CDATA[One trading name for BDO]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122754&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:18:15 +0200
   </pubDate>
   <title><![CDATA[Popcorn increases 3D Screens in Nu Metro]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122752&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:21:04 +0200
   </pubDate>
   <title><![CDATA[Wideopen assists Lexus Hybrid SUVs launch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122755&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:18:37 +0200
   </pubDate>
   <title><![CDATA[Vanilla Ice and Castle Light make perfect duo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122753&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 09:46:27 +0200
   </pubDate>
   <title><![CDATA[Account moves: 15 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122676&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 10:01:52 +0200
   </pubDate>
   <title><![CDATA[When an idea is good, people talk]]></title>
   <description><![CDATA[South Africa learned a long time ago that the only way to build brand value among the African population was through engagement marketing, says <b>John Farquhar</b>. The success achieved by Unilever is proof that it works. The more astute FMCG marketing in this country continue to go down this road. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122680&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 10:17:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>A bold move</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122682&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 09:40:38 +0200
   </pubDate>
   <title><![CDATA[FNB teams up with Draftfcb Impact]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122674&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 09:33:31 +0200
   </pubDate>
   <title><![CDATA[ESPN and Primall bring NBA fever to Sandton]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122671&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 09:43:25 +0200
   </pubDate>
   <title><![CDATA[SA agencies ranked high in Cannes report]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122675&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 15:27:25 +0200
   </pubDate>
   <title><![CDATA[Cell C new agency rumours 'untrue']]></title>
   <description><![CDATA[Rumours that have circulated over the past week that Cell C had already appointed Morris Jones & Co as the agency to replace incumbent Net#work BBDO are "completely untrue".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122648&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 10:16:24 +0200
   </pubDate>
   <title><![CDATA[MAPPP-SETA annual general meeting notice]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122681&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 09:33:35 +0200
   </pubDate>
   <title><![CDATA[Primall and Nu Metro join hands for Batman]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122672&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 10:20:14 +0200
   </pubDate>
   <title><![CDATA['The Zimbabwean' sets the record straight]]></title>
   <description><![CDATA[Dear Mr Farquhar,]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122679&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 09:46:44 +0200
   </pubDate>
   <title><![CDATA[Statement from Cannes Lions on 'scam' entries]]></title>
   <description><![CDATA[In a statement from London on 14 October 2009, following detailed consultation and discussion with industry leaders, the Cannes Lions International Advertising Festival makes clear its policy on entries into its Festivals which breach the rules. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122677&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 09:48:23 +0200
   </pubDate>
   <title><![CDATA[Is your ad hot?]]></title>
   <description><![CDATA[<i>Strategic Marketing</i> magazine is looking for information on exciting new advertising campaigns which will launch in November/December.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122678&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Oct 2009 09:39:08 +0200
   </pubDate>
   <title><![CDATA[Castle Lite's cool innovation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122673&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Oct 2009 08:52:58 +0200
   </pubDate>
   <title><![CDATA[Are our creatives passionate enough?]]></title>
   <description><![CDATA[<b>John Farquhar</b> says that, judging by the work displayed in the media of late, there appear to be very few creatives in this country care about generating sales for the products they promote.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122585&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:34:13 +0200
   </pubDate>
   <title><![CDATA[New appointments: 13 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122582&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:51:32 +0200
   </pubDate>
   <title><![CDATA[Marketers urge brand custodians to attend conference]]></title>
   <description><![CDATA[Two respected marketing associations – one local and one international – have put their weight behind October’s upcoming Brands & Branding for Good conference, saying that it offers marketers and advertising practitioners the ideal opportunity to learn about the global trend towards sustainability, and its impact on brands and their relationships with consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122586&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Oct 2009 10:04:02 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Hunt's new book]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122599&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:54:16 +0200
   </pubDate>
   <title><![CDATA[2010: Godsend or bloodbath?]]></title>
   <description><![CDATA[In this article, first published on Moneyweb.co.za, <b>Gill Moodie</b> says media planners have a few surprises up their sleeves . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122587&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Oct 2009 09:35:54 +0200
   </pubDate>
   <title><![CDATA[Obama won WHAT?]]></title>
   <description><![CDATA[The "Nobel Prize" is a brand in itself; not only recognised globally, but revered for its recognition of true service to humanity. <b>Dianne Bayley</b> looks at the death of a brand . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122597&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:38:36 +0200
   </pubDate>
   <title><![CDATA[New appointments: 13 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122583&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:58:30 +0200
   </pubDate>
   <title><![CDATA[New life in Liberty campaign]]></title>
   <description><![CDATA[After much research, Liberty – formerly Liberty Life - has had new life breathed into its advertising campaign. "Own Your Life" is about true freedom coming when people "assume responsibility for their lives and the decisions they make, and take the steps needed to steer a course to the future and the lifestyles they desire".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122588&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:25:46 +0200
   </pubDate>
   <title><![CDATA[Sanlam teams up with Wideopen Platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122577&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:20:29 +0200
   </pubDate>
   <title><![CDATA[Domestos and Z-CARD make great team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122575&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:30:40 +0200
   </pubDate>
   <title><![CDATA[UK exec returns to SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122581&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:21:34 +0200
   </pubDate>
   <title><![CDATA[94.7 Music Shop boosts download sales]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122576&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:29:31 +0200
   </pubDate>
   <title><![CDATA[Careers24's salary survey back again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122580&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:29:10 +0200
   </pubDate>
   <title><![CDATA[Queenspark on Primall Media's parkade billboards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122578&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:11:25 +0200
   </pubDate>
   <title><![CDATA[SAARF gives some DS-CAPI answers]]></title>
   <description><![CDATA[According to Dr Paul Haupt, CEO of the South African Advertising Research Foundation (SAARF), the organisation has received a number of questions on the new Double Screen CAPI (DS-CAPI) methodology. Here are some questions answered . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122498&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:13:57 +0200
   </pubDate>
   <title><![CDATA[Proving the value of marketing]]></title>
   <description><![CDATA[With sales volumes down, companies are turning every marketing rand over twice before they press the spend button. The result is that ROI has become the mantra when any marketing budgets are discussed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122500&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:44:42 +0200
   </pubDate>
   <title><![CDATA[Joe Public campaign: Take responsibility, men . . .]]></title>
   <description><![CDATA[Violence against women, including sexual violence, is widespread in South Africa. A recent, large survey* shows more than four in-ten South African men were reported to have been physically violent to an intimate partner. Over a quarter of men reported having raped a woman with nearly one-in-twenty committing rape in the previous year. Marketingweb salutes the efforts of all those who campaign against violence . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122448&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:08:49 +0200
   </pubDate>
   <title><![CDATA[Reputation: If you're not managing, you're damaging]]></title>
   <description><![CDATA[Nestle's dealings with Grace Mugabe's milk farm in Zimbabwe received global press coverage and – as can be expected these days – sped around the online social media circuit at the speed of light. So did the bread price fixing scandal. <b>Dianne Bayley</b> looks at reputation management, and what companies should be doing to mitigate impact.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122497&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:45:13 +0200
   </pubDate>
   <title><![CDATA[Brand and marketing trends for 2010]]></title>
   <description><![CDATA[Consumer loyalty consultant <b>Dr. Robert Passikoff</b>, president of US-based Brand Keys, says brands may be in for another turbulent year in 2010 and offers his insights into the evolution of brand marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122445&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:35:21 +0200
   </pubDate>
   <title><![CDATA[Account moves: 8 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122486&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:28:11 +0200
   </pubDate>
   <title><![CDATA[HKLM builds its own brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122483&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:27:32 +0200
   </pubDate>
   <title><![CDATA[Wimpy celebrates its 500th store with a trip down memory lane]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122482&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:14:55 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Lessons learned from the Yanks]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122499&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:47:35 +0200
   </pubDate>
   <title><![CDATA[ADreach creates jobs in Soweto]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122484&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:53:10 +0200
   </pubDate>
   <title><![CDATA[Joe Public campaign: Take responsibility, men . . .]]></title>
   <description><![CDATA[Violence against women, including sexual violence, is widespread in South Africa. A recent, large survey* shows more than four in-ten South African men were reported to have been physically violent to an intimate partner. Over a quarter of men reported having raped a woman with nearly one-in-twenty committing rape in the previous year. Marketingweb salutes the efforts of all those who campaign against violence . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122443&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:36:22 +0200
   </pubDate>
   <title><![CDATA[AMASA October Forum ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122456&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 09:32:52 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards in retrospect]]></title>
   <description><![CDATA[From an organisational perspective, the 2009 Loerie Awards ran smoothly, despite inclement weather. The transport was well organised and the taxi drivers were courteous. The awards ceremony on both evenings ran like clockwork and were over in two hours - leaving enough time for winners to hive off and hold their own celebratory bash.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122444&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:32:44 +0200
   </pubDate>
   <title><![CDATA[Final local stop for the Loeries Travelex]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122453&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:34:04 +0200
   </pubDate>
   <title><![CDATA[Lucid living website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122454&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:50:09 +0200
   </pubDate>
   <title><![CDATA[New appointments: 6 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122442&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:45:29 +0200
   </pubDate>
   <title><![CDATA[Let's get sentimental; the readers deserve it]]></title>
   <description><![CDATA[This is why I love the web. A truly fascinating debate has been raging on the internet recently between Peter Bruce, Business Day's editor, and Matthew Buckland, head of Media24's innovation unit, 20FourLabs. Let's just call them old media guy - OMG - and new media dude, NMD.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122440&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 11:33:38 +0200
   </pubDate>
   <title><![CDATA[Bookmarks: Room for more awards?]]></title>
   <description><![CDATA[The Bookmarks, South Africa’s exclusive digital publishing and advertising award, was launched last year into a very competitive awards territory. With a plethora of marketing, advertising and publishing awards out there, why did the OPA launch this award, and what was its communications strategy to ensure they got noticed? Paula Raubenheimer, Media Operations Director at Habari Media and Bookmarks committee member gives us some answers . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122450&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:20:35 +0200
   </pubDate>
   <title><![CDATA[Is advertising now a commodity?]]></title>
   <description><![CDATA[The power of traditional media advertising has definitely weakened since the advent of the internet. In countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice and marketers have recognised this. For the first time, the internet has passed television in terms of ad spend in the UK. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122452&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:58:43 +0200
   </pubDate>
   <title><![CDATA[Outbound call centres: The new ambulance chasers]]></title>
   <description><![CDATA[Recessionary economics have forced brands to do the unthinkable and the disreputable and many have turned to outbound call centres to increase their revenues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122446&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:04:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Be careful about tweeting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122447&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:37:17 +0200
   </pubDate>
   <title><![CDATA[Mercury tops 'n tails Maggs on Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122457&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:35:31 +0200
   </pubDate>
   <title><![CDATA[Unilever Chairman addresses branding conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122455&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:57:04 +0200
   </pubDate>
   <title><![CDATA[Account moves: 1 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 09:03:42 +0200
   </pubDate>
   <title><![CDATA[The story: Avusa unbundling payout is obscene and immoral]]></title>
   <description><![CDATA[In a recent column on Moneyweb, <b>Gill Moodie</b> looked at the "unbundling bonanza" that saw Avusa CEO Prakash Desai pocket some serious money.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122356&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:49:02 +0200
   </pubDate>
   <title><![CDATA[The ruse of the phisherman . . .]]></title>
   <description><![CDATA[There is no doubt that the internet and e-mail provide phenomenal opportunities for marketers and retailers. Among the "banked" population of South Africa – and businesses in particular – there are few who don't make use of the convenience of online banking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122358&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:46:16 +0200
   </pubDate>
   <title><![CDATA[The reply: Avusa's Desai takes issue]]></title>
   <description><![CDATA[After publishing the column written by Gill Moodie (see Avusa unbundling payout is obscene and immoral), Media group CEO accuses Moneyweb of "spreading lies and chicanery". We publish Prakash Desai's reply, courtesy of Moneyweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122357&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:52:41 +0200
   </pubDate>
   <title><![CDATA[2010: National Communication Partnership is failing]]></title>
   <description><![CDATA[With less than 260 days left until the World Cup, the central message is still unclear.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122360&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:54:54 +0200
   </pubDate>
   <title><![CDATA[Debora Patta to follow her passion for journalism]]></title>
   <description><![CDATA[On Wednesday 30 September 2009, e.tv announced Debora Patta’s resignation as eNews  Editor-in-Chief, following her decision to focus solely on 3rd  Degree. Patta, who won the 2009 Vodacom Women in The Media Award,  took over as eNews  chief in 2005, but stayed on as host and executive producer of her brainchild, 3rd Degree. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122361&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:49:29 +0200
   </pubDate>
   <title><![CDATA[The power of AMPS]]></title>
   <description><![CDATA[<b>Ana Oxlee-Moore</b>, managing director of Mediology, looks at how lazy and superficial use of AMPS causes many to miss out on the rich opportunities provided by this source of data.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122359&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:11:46 +0200
   </pubDate>
   <title><![CDATA[Conference to tackles business issues]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122348&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:04:24 +0200
   </pubDate>
   <title><![CDATA[Foozi hits the street with foosball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122343&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:08:44 +0200
   </pubDate>
   <title><![CDATA[Z-CARD® gives clients more with ICC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122345&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:11:01 +0200
   </pubDate>
   <title><![CDATA[Softlips teams up with TLC to attract young girls]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122347&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:09:43 +0200
   </pubDate>
   <title><![CDATA[567 CapeTalk goes to listeners' homes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122346&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:36:11 +0200
   </pubDate>
   <title><![CDATA[OHMSA opens for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122300&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:36:37 +0200
   </pubDate>
   <title><![CDATA[Make over for 'abouTime' magazine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122301&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:15:29 +0200
   </pubDate>
   <title><![CDATA[Screen Africa Ed: 'SABC? Ha ha ha']]></title>
   <description><![CDATA[Media and consumer publications have been packed with the shenanigans of the SABC for some time. From bad debts to beleaguered boards, taxpayers – and licence holders - have been left wondering just where their money has been going. <b>Angela van Schalkwyk</b>, editor of Screen Africa, has had enough . . . and wrote this in her latest newsletter . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122292&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:40:14 +0200
   </pubDate>
   <title><![CDATA[Bookmarks extends entry deadline]]></title>
   <description><![CDATA[The Bookmarks, South Africa’s premier digital advertising, marketing and online publishing awards is still open for entry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122302&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:32:52 +0200
   </pubDate>
   <title><![CDATA[Mall advertising puts Mazda out there]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122298&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:24:53 +0200
   </pubDate>
   <title><![CDATA[New appointments: 29 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122295&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:15:55 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>SA cartoon goes worldwide</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122293&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:28:41 +0200
   </pubDate>
   <title><![CDATA[Local perspective wins Ogilvy Loeries]]></title>
   <description><![CDATA[A string of creative work with a distinctly South African relevance has led to a particularly successful 2009 Loeries Awards festival for Ogilvy. Having gone into the 2009 Loeries Awards as the agency with the most finalists (54), Ogilvy bagged a Grand Prix, three gold, eight silver, 12 bronze Loeries as well as one “Gold Craft” certificate and six “Craft” certificates. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122297&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:38:36 +0200
   </pubDate>
   <title><![CDATA[Free tickets to watch Cannes winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122303&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 08:53:11 +0200
   </pubDate>
   <title><![CDATA[VWV takes its 101st bird]]></title>
   <description><![CDATA[VWV Group, one of South Africa’s leading experiential communications agencies, walked away with its 101st award, a bronze in the live events category at the 31st annual Loeries awards evening, held in Cape Town on Saturday 26 September 2009. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122296&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:35:04 +0200
   </pubDate>
   <title><![CDATA[Flirt for free on 24.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122299&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 10:10:37 +0200
   </pubDate>
   <title><![CDATA[Loerie 2009: Congratulations to the winners]]></title>
   <description><![CDATA[The 31st Annual Loerie Awards took place on Friday 25 September and Saturday 26 September 2009 in Cape Town. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122269&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 Sep 2009 10:30:30 +0200
   </pubDate>
   <title><![CDATA[Toyota’s new star to steal consumers’ hearts]]></title>
   <description><![CDATA[Toyota SA and its marketing partner of nearly half a century’s standing, Draftfcb Johannesburg, have found a new star to warm consumers’ hearts: A charismatic brindle Boxer named “Buddy”.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122270&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 Sep 2009 10:44:05 +0200
   </pubDate>
   <title><![CDATA[Strategic Marketing questionnaire for Chartered Marketers: issue 4, 2009]]></title>
   <description><![CDATA[Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122273&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 10:04:57 +0200
   </pubDate>
   <title><![CDATA[Pikitup brand activation gathers ‘momentum’]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122246&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:48:41 +0200
   </pubDate>
   <title><![CDATA[First four winners enjoy Foozi football Fridays]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122243&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:29:49 +0200
   </pubDate>
   <title><![CDATA[A solid print media currency – finally!]]></title>
   <description><![CDATA[Gordon Patterson MD of the Starcom Mediavest Group and Vice President of the ABC’s uncovers the latest offering to shake the print industry – Core Circulation. What does it mean to both media agencies and media owners? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122237&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:49:31 +0200
   </pubDate>
   <title><![CDATA[Fitness mag’s Spring issue gets online TV platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122244&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:22:52 +0200
   </pubDate>
   <title><![CDATA[Monetising newspaper content]]></title>
   <description><![CDATA[As South Africa debates the "will they, won't they" of online users paying for newspaper content, a recent US study suggests that over half of newspaper publishers are looking at charging for content. The big question remains, though – if you charge, will users pay?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122234&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:59:38 +0200
   </pubDate>
   <title><![CDATA[BP scoops Top Brand award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122245&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:26:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Who got the most Pendorings?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122236&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:26:39 +0200
   </pubDate>
   <title><![CDATA[Corporate gaming and virtual worlds]]></title>
   <description><![CDATA[As companies see the merits of incorporating gaming into their basket of communication tools, Raymond de Villiers, CEO of Wisdom Games, looks at the implications of virtual realities in the new economy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122235&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:32:57 +0200
   </pubDate>
   <title><![CDATA[Account moves: 25 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122238&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:44:21 +0200
   </pubDate>
   <title><![CDATA[Four winners enjoy Foozi football Fridays]]></title>
   <description><![CDATA[Foozi has pledged its support to Football Fridays, part of the Fly the Flag for Football campaign, by giving four companies, each week, the chance to win the use of a Foozi foosball table.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122242&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 09:21:18 +0200
   </pubDate>
   <title><![CDATA[AMPS® 2009A: New benchmark for print and household data]]></title>
   <description><![CDATA[AMPS® 2009A (July 2008-June 2009) is the first survey in South Africa to use state-of-the-art Double-Screen Computer-Assisted Personal Interviewing technology or DS-CAPI – one of only four industry-wide media audience surveys in the world to do so. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122233&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 Sep 2009 10:01:21 +0200
   </pubDate>
   <title><![CDATA[Joe Public Wins FIFA.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122247&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 14:00:57 +0200
   </pubDate>
   <title><![CDATA[Get your Bookmarks entries in now . . .]]></title>
   <description><![CDATA[The Bookmarks, South Africa’s only award dedicated to digital advertising, publishing and social media, is counting the days until entries close. This week, Marketingweb speaks to Nikki Cockcroft, Deputy Chairperson of the Online Publishers Association (OPA) and CEO of Primedia Online.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122157&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 09:08:16 +0200
   </pubDate>
   <title><![CDATA[New appointments: 22 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122164&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 09:10:28 +0200
   </pubDate>
   <title><![CDATA[Line extensions: Trouble brewing?]]></title>
   <description><![CDATA[American Marketing guru Al Reis maintains that marketers who fall in love with brand extensions as a strategy to grow sales will eventually pull the rug out from the mother brand. John Farquhar takes a lit look at things . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122165&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 09:24:58 +0200
   </pubDate>
   <title><![CDATA[FHM breaks the mould with retro cool 3D magazine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122167&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 09:47:22 +0200
   </pubDate>
   <title><![CDATA[Proudly South African?]]></title>
   <description><![CDATA[In the midst of a global economic downturn that has seen our industry take massive knocks, I keep hearing about large companies taking work abroad, or hiring foreign "big guns".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122161&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 09:01:56 +0200
   </pubDate>
   <title><![CDATA[Total Telecom publish web data with print circulation]]></title>
   <description><![CDATA[Total Telecom, which serves the global communications industry both online and in print, has becoming the first UK based media title to publish BPA monthly audited web traffic data alongside its magazine’s print circulation on a single audit certificate. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122162&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 09:48:10 +0200
   </pubDate>
   <title><![CDATA[Cell C chief ‘looks at what’s available’]]></title>
   <description><![CDATA[South Africa’s third cellular provider Cell C, under recently appointed CEO Lars Reichelt, has put its advertising account out to pitch after eight years with Net#work BBDO. However, the incumbent is being given the opportunity to re-pitch, against Ogilvy Johannesburg, Grey South Africa and DDB.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122158&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 10:00:08 +0200
   </pubDate>
   <title><![CDATA[Navigating this differently connected world]]></title>
   <description><![CDATA[The emergence of online social networks (Facebook, Twitter, blogs, etc) has profoundly impacted the way we communicate, associate and organise ourselves. It has left industries and companies grasping frantically for a response and a strategy that will allow them to seamlessly combine the world they know with a world that is fundamentally unfamiliar. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122163&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 14:39:17 +0200
   </pubDate>
   <title><![CDATA[Thabo Motene Marera dies tragically]]></title>
   <description><![CDATA[Talented film director Thabo Motene Marera was tragically killed in a car accident in Johannesburg this weekend.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122131&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 10:47:09 +0200
   </pubDate>
   <title><![CDATA[New York Times correction]]></title>
   <description><![CDATA[After complaints from people around the globe, the New York Times website published what we feel is a “partial” correction about nine days after its original story was published.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122117&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 15:12:42 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[US recession over?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122133&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 15:51:37 +0200
   </pubDate>
   <title><![CDATA[Soapie saga breeds success]]></title>
   <description><![CDATA[Innovative, exciting and with a unique African flavour. Little wonder that Pep and the <i>Generations</i> TV show won Brand Marketing Campaign of the Year at the 2008 Marketing Excellence Awards. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122144&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 09:47:15 +0200
   </pubDate>
   <title><![CDATA[Draftfcb ryg goue, silwer pendorings in]]></title>
   <description><![CDATA[Draftfcb (Johannesburg en Kaapstad) het nie net ag geslaan op die oproep van vanjaar se Pendoring-veldtog nie (Moenie die taal afskeep nie!); dié agentskapsgroep het met handevol goue en silwer Pendoringtrofeë op die luisterryke vyftiende bekroningsaand van die Pendoringreklametoekennings vir voortreflike Afrikaanse en Suid-Afrikaanse reklame weggestap.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122115&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 09:34:43 +0200
   </pubDate>
   <title><![CDATA[Draftfcb strikes gold and silver pendoring bonanza]]></title>
   <description><![CDATA[Draftfcb (Johannesburg and Cape Town) not only paid attention to this year’s clarion call for the Pendoring campaign (Don’t neglect the Taal!); this advertising group walked away with handfuls of gold and silver Pendoring trophies at the prestigious fifteenth award ceremony of the Pendoring Advertising Awards for excellent Afrikaans and South African advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122114&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 14:33:11 +0200
   </pubDate>
   <title><![CDATA[Vega gets the nod from leading SA companies]]></title>
   <description><![CDATA[The transformation of Vega into an integrated branding, marketing and communications centre of excellence is complete. Perhaps the most telling leading indicator is that the school is winning corporate contracts against traditional business schools to work with and train the marketing departments at South Africa’s leading companies. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122024&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 14:47:39 +0200
   </pubDate>
   <title><![CDATA[Bushmills giving away company car]]></title>
   <description><![CDATA[Bushmills South Africa has taken the unusual step of giving away its distiller’s company car, a classic 1969 E-Type Jaguar, in a promotional campaign launching in September 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122004&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 16:10:56 +0200
   </pubDate>
   <title><![CDATA[Online antics: How the mighty are falling . . .]]></title>
   <description><![CDATA[Once a trusted source of US and global news, the New York Times appears to be taking full advantage of the internet's "quick change" options. Dianne Bayley suggests that corrections are one thing, but pretending you were right all along is another . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122029&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 14:29:20 +0200
   </pubDate>
   <title><![CDATA[Account moves: 17 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122023&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 14:49:23 +0200
   </pubDate>
   <title><![CDATA[Win a Bushmills Irish whiskey hamper]]></title>
   <description><![CDATA[In 1608, King James of England granted the very first license to distill whiskey in county Antrim, Ireland – still the home of Bushmills today. At Bushmills we use triple distillation and un-peated barley malt to make our whiskeys, producing a light, delicate, yet robust spirit with true character. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122014&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 14:35:58 +0200
   </pubDate>
   <title><![CDATA[Skills Shortage or lack of accountability?]]></title>
   <description><![CDATA[The recent report on BEE compliance released by the commission on Employment Equity has sparked a lot of debate in employment circles. Often when BEE is mentioned, the issue of skills shortage crops up - sometimes as an excuse to justify non-compliance. One wonders then, do we really have a skills shortage in the country, or is it mere lack of accountability on the part of employers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122025&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Sep 2009 09:33:03 +0200
   </pubDate>
   <title><![CDATA[The MOST (Media Owner Sales Teams) Awards]]></title>
   <description><![CDATA[Held on 1 September at The Venue, Melrose Arch, the inaugural MOST Awards was a resounding success. Aimed at uplifting the skills set and service delivery within the media-owner sales teams, the MOST Awards celebrated the triumphs of companies across the six categories. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122042&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 16:21:07 +0200
   </pubDate>
   <title><![CDATA[Spikes to honour fallen legend]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122035&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 16:15:16 +0200
   </pubDate>
   <title><![CDATA[Chocolate brands reaps TillTops advertising rewards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122031&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 11:41:07 +0200
   </pubDate>
   <title><![CDATA[ABF mourns André Cronjé]]></title>
   <description><![CDATA[It is with great sadness that the ABF says goodbye to André Cronjé, a former general manager and one of the Fund’s first employees, who passed away from lung cancer on September 3, 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122017&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 10:50:53 +0200
   </pubDate>
   <title><![CDATA[Are suppliers damaging your brand?]]></title>
   <description><![CDATA[With a host of specialist companies now offering mobile marketing expertise, it is often too easy to seek out the cheapest supplier.  However, companies should note that there are a multitude of other considerations, some arguably more important than the price of your SMS campaign.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122011&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 16:16:08 +0200
   </pubDate>
   <title><![CDATA[New flight magazine for TCP]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122032&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 16:19:55 +0200
   </pubDate>
   <title><![CDATA[Loeries 2008/2009 winners hit the big screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122033&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 16:19:46 +0200
   </pubDate>
   <title><![CDATA[TLC launches a sampling first]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122034&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 16:14:11 +0200
   </pubDate>
   <title><![CDATA[New office for MBP]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122030&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 10:18:56 +0200
   </pubDate>
   <title><![CDATA[TLC gets Talking Frames in bathrooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121967&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 09:01:56 +0200
   </pubDate>
   <title><![CDATA[Computer Facilities gets Level 1 BEE rating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121962&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 10:10:50 +0200
   </pubDate>
   <title><![CDATA[ MOST Awards pictures]]></title>
   <description><![CDATA[Who was at the MOST Awards?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121968&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 08:54:15 +0200
   </pubDate>
   <title><![CDATA[All the sports action on your palm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121961&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 08:58:09 +0200
   </pubDate>
   <title><![CDATA[Fun on Fridays with Foozi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121964&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 08:43:21 +0200
   </pubDate>
   <title><![CDATA[News appointments: 15 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121958&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 09:02:05 +0200
   </pubDate>
   <title><![CDATA[AVUSA strengthens its digital presence]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121966&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Sep 2009 15:45:39 +0200
   </pubDate>
   <title><![CDATA[No magic wand, little talent]]></title>
   <description><![CDATA[
From time to time an advertising agency will announce to the world that it has found the creative magic wand that ensures marketing success will flow from the advertising based on its advertising model. John Farquhar looks at models – and talent . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121949&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 08:52:05 +0200
   </pubDate>
   <title><![CDATA[Latest stats show positive online growth]]></title>
   <description><![CDATA[There was a time when South Africans ignored local content in favour of international content, when anything "home grown" was deemed substandard when compared to anything from European or American descent. That time has passed.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121960&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 08:56:43 +0200
   </pubDate>
   <title><![CDATA[FNB" Making banking a world-class experience]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121963&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Sep 2009 15:54:23 +0200
   </pubDate>
   <title><![CDATA[Allan Gray – the making of a legend]]></title>
   <description><![CDATA[From concept to completion the new Allan Gray commercial was just over fourteen months in the making: A massive feat that took a combined team of well over a hundred and sixty people, not including extras.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121950&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Sep 2009 15:57:45 +0200
   </pubDate>
   <title><![CDATA[What you do and what you sell]]></title>
   <description><![CDATA[“Differentiation is critical for clients today,” says Liesl Sperryn, owner and managing director of Riverstone Communications. “They must differentiate or die. But how can you create differentiating work using 'me-too' thinking? It’s not possible. That’s why we think differently for our clients.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121952&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 10:17:06 +0200
   </pubDate>
   <title><![CDATA[Blood donation campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121965&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 10:23:00 +0200
   </pubDate>
   <title><![CDATA[SAARF timeline: A brief history and review]]></title>
   <description><![CDATA[Our recent articles on the Levy Collection Agency SAARF, the ASA and MultiChoice's in depth television research initiative drew widespread commentary. Many marketers asked for further information about SAARF. Esteemed media and marketing researcher Barbara Cooke prepared a history of the Association for our readers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121959&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Sep 2009 15:42:24 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[Well done]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121948&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Sep 2009 08:25:41 +0200
   </pubDate>
   <title><![CDATA[UK product placement ban lifted]]></title>
   <description><![CDATA[In a move that could prove to be a lifeline for struggling independent broadcasters, the UK ban on all product placement in television shows has been lifted.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121937&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 Sep 2009 10:46:45 +0200
   </pubDate>
   <title><![CDATA[Chaywa launches a bold campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121895&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 Sep 2009 14:44:37 +0200
   </pubDate>
   <title><![CDATA[Are brands on track for 2010? Z-CARD® shares its view]]></title>
   <description><![CDATA[If the FIFA Confederations Cup was anything to go by, South Africa as a country is on track for a very successful 2010 Soccer World Cup. Are brands on the same path and if so, which media platforms will they choose to ensure that they get there?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121904&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Sep 2009 17:20:57 +0200
   </pubDate>
   <title><![CDATA[SA’s top income earning municipalities hold keys to cash]]></title>
   <description><![CDATA[We know that the market is still a misery and even if Tito drops interest rates again our wallets aren’t going to jump into action like an IPL 20/20 match. It’s probably going to be some time before consumers get back into their glorious spending spree days of 2006. For advertisers, that means trying to get your message to those with some cash – kind of fishing where the fish are. But where are all the fish? Please can we have our sardine run . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121832&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Sep 2009 09:20:20 +0200
   </pubDate>
   <title><![CDATA[Primedia promotes Mauritius]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121854&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Sep 2009 14:05:50 +0200
   </pubDate>
   <title><![CDATA[The Sunday Times' 'magic number']]></title>
   <description><![CDATA[How well is SA's largest and most influential newspaper really doing?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121837&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Sep 2009 16:40:21 +0200
   </pubDate>
   <title><![CDATA[Loeries get ready for takeoff!]]></title>
   <description><![CDATA[You've got your Prada luggage, Nike cross trainers, loaded iPod, laptop and 3G card and three hundred business cards . . . you're ready to hit the Loeries, Twittering, Facebooking and rockin' as you go. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121839&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Sep 2009 13:56:40 +0200
   </pubDate>
   <title><![CDATA[The Bookmarks, SA’s premier annual digital awards now open for entry]]></title>
   <description><![CDATA[What is the Bookmarks all about? And why is it so important for the digital industry in South Africa? Marketingweb takes a peek behind the curtains to see who is behind this innovative award, and what we can expect from it in an exclusive bi-monthly Q&A.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121834&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Sep 2009 16:44:16 +0200
   </pubDate>
   <title><![CDATA[Account moves: 10 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121841&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Sep 2009 09:19:12 +0200
   </pubDate>
   <title><![CDATA[Vodacom's widget winner walks away with R50,000]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121855&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Sep 2009 09:24:47 +0200
   </pubDate>
   <title><![CDATA['Sunday Times' boosts matrics with supplement]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121858&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Sep 2009 14:30:08 +0200
   </pubDate>
   <title><![CDATA[Moving forward . . .]]></title>
   <description><![CDATA[In July 2009, Standard Bank launched its new Moving Forward advertising campaign which it described as an "integrated global and in-country effort" to support the group's activities in South Africa, Nigeria, Kenya, Russia, Argentina and Turkey. John Farquhar shares his views on the campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121850&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Sep 2009 09:22:16 +0200
   </pubDate>
   <title><![CDATA[Literature festival hits Durban]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121857&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Sep 2009 09:21:11 +0200
   </pubDate>
   <title><![CDATA[Loeries Travelling Exhibition heads to Aardklop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121856&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 09:46:58 +0200
   </pubDate>
   <title><![CDATA[The importance of being authentic, engaging and earnest]]></title>
   <description><![CDATA[Social media is meant to be just that – social. Customers quickly see through thinly veiled marketing messages and spammy tweets. So what’s the way around this? Quite simply, to be upfront and honest and to get involved. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121763&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 14:29:56 +0200
   </pubDate>
   <title><![CDATA[SABC Board final shortlist: Who voted for who?]]></title>
   <description><![CDATA[Who voted for who? The short listed candidates for the SABC board were supported by various political parties. This table, compiled by Dimitri Martinis of MCM Digital Media from the minutes of a Parliamentary Monitoring Group meeting, illustrates how the voting went.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121764&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 08:57:23 +0200
   </pubDate>
   <title><![CDATA[New appointments: 8 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121755&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 14:07:52 +0200
   </pubDate>
   <title><![CDATA[Too good to be true: Exploiting the vulnerable]]></title>
   <description><![CDATA[As the old saying goes, if something is too good to be true, it usually isn't true . . . and anything that promises you a phenomenal body change in a week should be viewed with great caution, if at all!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121779&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 09:06:06 +0200
   </pubDate>
   <title><![CDATA[Letter from Japan: The psychology of a recession]]></title>
   <description><![CDATA[By Gerhard Fourie, a South African who is on a five-year working stint in Japan as the senior manager for Brand and Communication for Global Overseas Markets at Nissan Motor Company. Fourie’s responsibilities cover markets across South America, Africa, the Middle East and Asia. Before his transfer to Tokyo in January 2008, he was the general manager for Marketing and Planning at Nissan South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121757&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 16:41:32 +0200
   </pubDate>
   <title><![CDATA[Rulings & Reasons]]></title>
   <description><![CDATA[As a service to the industry and in the interests of transparency, Marketingweb and the ASA will bring you the ASA Newsletter on a quarterly basis. The service rendered to the marketing sector by the ASA is invaluable, and Marketingweb is pleased to deliver the news exclusively to our valued subscribers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121808&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 13:39:49 +0200
   </pubDate>
   <title><![CDATA[Industry agrees on changes to the Code]]></title>
   <description><![CDATA[The marketing communication industry has once again made relevant changes to its Code of Advertising Practice, which is revised annually. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121782&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 12:50:08 +0200
   </pubDate>
   <title><![CDATA[Tune in weekly to ASA Today on 1485 AM]]></title>
   <description><![CDATA[Now in its second consecutive year, the ASA’s radio programme "ASA Today" continues to be a valuable alternative marketing tool to create awareness about self-regulation, while enhancing value to its stakeholders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121780&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 16:27:38 +0200
   </pubDate>
   <title><![CDATA[Rulings Statistics Report]]></title>
   <description><![CDATA[Between 1 January 2009 to 31 August 2009, the ASA received 1,369 consumer complaints and 84 competitor complaints. These figures refer to complaints received and investigated at first level. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121784&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Sep 2009 14:54:33 +0200
   </pubDate>
   <title><![CDATA[Fearless branding from Hollard]]></title>
   <description><![CDATA[In a market sector dominated by fear-based advertising, South Africa's largest privately-owned insurance company Hollard has gone "fearless". Dianne Bayley looks at a campaign that "gets" what its clients are all about . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121762&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 13:09:37 +0200
   </pubDate>
   <title><![CDATA[ Ad rulings around the globe]]></title>
   <description><![CDATA[France publishes new Code on Advertising for Gaming and Betting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121787&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 11:35:26 +0200
   </pubDate>
   <title><![CDATA[Awards furore]]></title>
   <description><![CDATA[To qualify for the 2009 Cannes Awards DDB Brazil placed a World Wildlife Foundation (WWF) print ad in some obscure Brazilian publication. In addition, it also made a video which showed passenger planes plummeting toward Manhattan. The headline: "Mistreating the earth causes hundreds more deaths than 9/11". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121760&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 09:07:32 +0200
   </pubDate>
   <title><![CDATA[The fundamentals apply when segmenting mobile databases]]></title>
   <description><![CDATA[Marketers aiming to achieve the best results from mobile marketing must focus closely on their database segmentation strategies to ensure that they reach the right customers with the right message, says Sean van Deventer of Cellsmart.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121758&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 09:02:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Why no voice?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121756&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 13:20:01 +0200
   </pubDate>
   <title><![CDATA[ASA announces an aid to practitioners in the industry]]></title>
   <description><![CDATA[In an attempt to ensure that competitors, their legal advisors, the industry and the public at large can attain previous rulings effortlessly, the ASA is proud to announce its first Precedent Manual, available in printed format. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121785&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 10:46:13 +0200
   </pubDate>
   <title><![CDATA[CMO Council Partners with Brands & Branding for Good Conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121714&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 17:27:11 +0200
   </pubDate>
   <title><![CDATA[Eurobest awards open for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121739&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 17:26:10 +0200
   </pubDate>
   <title><![CDATA[Indiza and Ekurhuleni maximise advertising opportunities]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121738&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 10:53:13 +0200
   </pubDate>
   <title><![CDATA[Pleiades Media: Written in the stars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121717&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 10:49:59 +0200
   </pubDate>
   <title><![CDATA[Peers applaud SPACESTATION professionalism]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121715&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 10:51:57 +0200
   </pubDate>
   <title><![CDATA[City of Cape Town earns top publishing accolades ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121716&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 10:40:58 +0200
   </pubDate>
   <title><![CDATA[Steri Stumpie takes flavours online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121713&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 17:20:57 +0200
   </pubDate>
   <title><![CDATA[Bookmarks awards category expansion]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121736&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 17:23:27 +0200
   </pubDate>
   <title><![CDATA[MMA extends deadline for industry awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121737&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 10:57:44 +0200
   </pubDate>
   <title><![CDATA[2009 South African E-Commerce awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121718&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Sep 2009 11:07:54 +0200
   </pubDate>
   <title><![CDATA[UCM: Ad sales team with the MOST]]></title>
   <description><![CDATA[The 2009 Media Owner Sales Team (MOST) Awards hosted by Wag the Dog Publishers recognised UCM as the number one magazine ad sales team in South Africa. The media brand owner of <i>FHM</i>, <i>heat</i> and UCM Digital placed second overall for all media types, beating e.tv, Radmark, Oracle Airtime Sales and BDFM Publishers, among others.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121719&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 15:46:51 +0200
   </pubDate>
   <title><![CDATA[Mediavest lands Nestle account]]></title>
   <description><![CDATA[Its official – Mediavest, of the Starcom Mediavest Group, has been appointed strategic media partner by FMCG giant Nestle, following a tender process that began several months ago.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121689&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 09:02:20 +0200
   </pubDate>
   <title><![CDATA[Pendoring, kykNET ideale pasmaats]]></title>
   <description><![CDATA[As die enigste Afrikaanse TV-kanaal ter wêreld wat uiteraard ook van Afrikaanse reklame afhanklik is, spreek dit vanself dat kykNET die Pendoring-reklametoekennings se inisiatiewe om Afrikaanse reklame te bevorder, daadwerklik ondersteun.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121666&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 09:01:25 +0200
   </pubDate>
   <title><![CDATA[Pendoring, kykNET ideal partners]]></title>
   <description><![CDATA[As the only Afrikaans TV channel in the world, which is obviously also dependent on Afrikaans advertising, it stands to reason that kykNET actively supports the Pendoring Advertising Awards in its endeavour to promote excellence in Afrikaans advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121665&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 15:58:01 +0200
   </pubDate>
   <title><![CDATA[Pendoring awards ceremony round the corner]]></title>
   <description><![CDATA[The fifteenth annual awards ceremony for the Pendoring Advertising Awards, which takes place at Vodaworld in Midrand on Friday, 18 September, once again promises to be a glorious event without equal, says senior Pendoring co-ordinator, Franette Klerck.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121691&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 18:06:32 +0200
   </pubDate>
   <title><![CDATA[Gedugte span  beoordelaars vir 2009 Pendoring]]></title>
   <description><![CDATA[Gerhard Myburgh, veelbekroonde skeppende hoof van The Campaign Palace in Melbourne, Australië, wat jarelank sy stempel in die Suid-Afrikaanse reklamebedryf afgedruk het en sowat ’n jaar gelede na Australië verhuis het, is vanjaar die internasionale beoordelaar van die Pendoring-reklametoekennings vir voortreflike Afrikaanse reklame.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121668&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 09:15:05 +0200
   </pubDate>
   <title><![CDATA[Ads24 bankvas agter Pendoring]]></title>
   <description><![CDATA[As die nasionale verkoopspan vir Media24: Koerante, speel Ads24 ŉ sleutelrol om te verseker dat ŉ beduidende aantal invloedryke Afrikaanse koerante hul man in ŉ uiters mededingende drukmedia-omgewing staan.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121670&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 17:50:19 +0200
   </pubDate>
   <title><![CDATA[Media24 en Pendoring strewe albei na uitnemendheid]]></title>
   <description><![CDATA[“Net soos Pendoring hom beywer vir die bevordering van uitmuntende Afrikaanse en eg Suid-Afrikaanse reklame, is dit Media24 se missie om gedrukte media, mobiele media en die internet te gebruik om ’n persoonlike verwysingswêreld van voortreflike inligting, vermaak en opvoedkundige waarde te skep wat 24 uur per dag op enige plek of platform toeganklik is. Om dié missie suksesvol te vergestalt, is reklamesteun, met inbegrip van treffende Afrikaanse reklame, onontbeerlik, derhalwe staan Media24 bankvas agter Pendoring.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121672&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 09:12:31 +0200
   </pubDate>
   <title><![CDATA[Ads24 firmly behind Pendoring]]></title>
   <description><![CDATA[As the national sales team for Media24: Newspapers, Ads24 plays a key role to ensure that a significant number of influential Afrikaans newspapers stand tall in an extremely competitive print media environment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121669&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 18:06:09 +0200
   </pubDate>
   <title><![CDATA[Formidable judging panel for Pendoring 2009]]></title>
   <description><![CDATA[Gerhard Myburgh, multi-award-winning creative director of The Campaign Palace in Melbourne, Australia, who made an indelible impression on the South African advertising industry for many years and moved to Australia about a year ago, is this year’s international judge of the Pendoring advertising awards for outstanding Afrikaans advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121667&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 16:03:07 +0200
   </pubDate>
   <title><![CDATA[Pendoring-bekroningsaand om die draai]]></title>
   <description><![CDATA[Die vyftiende jaarlikse bekroningsaand van die Pendoring-reklametoekennings wat Vrydag, 18 September by Vodaworld in Midrand plaasvind, beloof om weer ‘n luisterryke geleentheid sonder weerga te wees, sê senior Pendoring-koördineerder Franette Klerck.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121692&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 Sep 2009 14:32:04 +0200
   </pubDate>
   <title><![CDATA[Media24 and Pendoring both in search of excellence]]></title>
   <description><![CDATA[“Just like the Pendoring Advertising Awards strive to promote excellence in Afrikaans and Truly South African advertising, it is Media24’s mission to use print media, mobile media and the Internet to create a personal reference world of excellent information, entertainment and educational value that’s accessible 24 hours a day at any place or on any platform. To successfully realise this mission, Afrikaans advertising is essential, hence Media24 backs Pendoring all the way.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121671&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:17:58 +0200
   </pubDate>
   <title><![CDATA[Old Mutual mag chosen as the best]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121628&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:10:13 +0200
   </pubDate>
   <title><![CDATA[Who cracked the poker face?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121626&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:42:45 +0200
   </pubDate>
   <title><![CDATA[Television a huge mishmash?]]></title>
   <description><![CDATA[Concerned about where television is likely to end up in South Africa, Oracle Airtime Sales commissioned international research company Genesis to investigate the local landscape. It's not a pretty picture. Improvement depends on whether ICASA knows what it is doing. John Farquhar reviews the situation . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121630&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:48:43 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[An entrepreneurial approach to selling]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121635&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:07:00 +0200
   </pubDate>
   <title><![CDATA[Jobs portal meets recruitment specialist]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121624&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:38:02 +0200
   </pubDate>
   <title><![CDATA[Pet peeve: A simple guide for wannabe women golfers]]></title>
   <description><![CDATA[I recently played in a few corporate golf days aimed, I think, at cementing relationships with women. For me it had the opposite effect. Here are some simple golfing rules to guide wannabe woman golfers. (The facts contained in this guide are based on real incidences. All names have been excluded to protect me from being klapped by flying Prada and Gucci handbags.)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121633&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:09:49 +0200
   </pubDate>
   <title><![CDATA[Imaginative students take big prize home]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121625&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:29:52 +0200
   </pubDate>
   <title><![CDATA[Protection of Private Information Bill: It will affect you . . .]]></title>
   <description><![CDATA[Marketers are urged to read the Protection of Private Information Bill and submit their comments before 11 September 2009. MASA says, “take it seriously” . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121631&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:35:50 +0200
   </pubDate>
   <title><![CDATA[Cinemark addresses current market issues ]]></title>
   <description><![CDATA[The advertising landscape in today’s harsh economic times does not necessarily need to reflect badly on media owners’ bottom line. Cinemark’s ability to weather this storm can be attributed to the steps this media owner has taken to address both the market climate, as well as the challenges faced by both multi-national and local business.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121634&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 10:52:00 +0200
   </pubDate>
   <title><![CDATA[Primedia denies possible sale of assets]]></title>
   <description><![CDATA[The new CEO of Primedia Kuben Pillay has rejected claims that some of its lower performing assets were up for sale.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121639&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:13:38 +0200
   </pubDate>
   <title><![CDATA[TCB Publishing bags two awards at SA Publication Forum Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121627&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:33:31 +0200
   </pubDate>
   <title><![CDATA[Account moves: 3 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121632&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Sep 2009 10:04:11 +0200
   </pubDate>
   <title><![CDATA[Ken Varejes named ‘Sales Legend’ at MOST Awards]]></title>
   <description><![CDATA[The organisers of the prestigious and envied MOST Awards have identified Primedia Unlimited CEO, Ken Varejes, as the MOST deserving industry member of the desired 'Sales Legend' accolade.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121596&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Sep 2009 10:07:38 +0200
   </pubDate>
   <title><![CDATA[The best of breed Media Owner Sales Teams announced]]></title>
   <description><![CDATA[More than 300 media planners, strategists, clients and, importantly, media sales teams, attended the inaugural Media Owner Sales Team (MOST) Awards, to celebrate the top media marketing and sales teams in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121589&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 18:04:42 +0200
   </pubDate>
   <title><![CDATA[LCA, SAARF and ASA issues: Enter MultiChoice . . .]]></title>
   <description><![CDATA[Part two: Fortuitously, on the same day that my article on the LCA, SAARF and ASA was posted, I was invited to a presentation by MultiChoice which entrenched my view that the LCA has passed its sell by date. It appears I am not alone in my thinking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121494&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:38:40 +0200
   </pubDate>
   <title><![CDATA[Business benefits of Facebook]]></title>
   <description><![CDATA[Facebook is a social networking phenomenon with over 250 million users worldwide. Since its inception in 2004 it has experienced massive growth making it one of the most recognisable brands in the world.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121552&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 18:01:37 +0200
   </pubDate>
   <title><![CDATA[MultiChoice proposes new LCA funding model]]></title>
   <description><![CDATA[Part three: Further to the previous articles on the LCA model having passed its sell by date, here is an alternative suggestion. Will it break the apparent lethargy or is it recalcitrance within our industry to move forward? Sandra Gordon continues to scrutinise the issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121558&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:38:08 +0200
   </pubDate>
   <title><![CDATA[Calling all Doodlers: Night of 1000 Drawings]]></title>
   <description><![CDATA[From children’s crayon scribbles to renowned illustrators’ pen doodles, Night of 1000 Drawings will see artwork from across the sphere go under the hammer in aid of charity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121548&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 15:32:02 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121551&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:12:12 +0200
   </pubDate>
   <title><![CDATA[Metrofile supports Casual Day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121554&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:17:12 +0200
   </pubDate>
   <title><![CDATA[Youth invited to design university's viral campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121556&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:19:01 +0200
   </pubDate>
   <title><![CDATA[Unilever opts for Idea Bounty]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121557&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:15:46 +0200
   </pubDate>
   <title><![CDATA[KAYA FM 95.9 celebrates birthday with listeners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121555&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:10:40 +0200
   </pubDate>
   <title><![CDATA[Changes at Highveld]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121553&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:46:21 +0200
   </pubDate>
   <title><![CDATA[Zurich makes it to third place in brands survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121466&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:25:04 +0200
   </pubDate>
   <title><![CDATA[Nature always has the last word]]></title>
   <description><![CDATA[In 2007, after a long journey away from Londolozi, Dave Varty and his family returned to their bushveld heritage and reclaimed the founder of ecotourism. This was a unique opportunity to re-launch the brand and to define what differentiates Londolozi from other brands/lodges. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121462&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:44:19 +0200
   </pubDate>
   <title><![CDATA[TLC and Viral Choice combat colds and flu]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121465&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:49:21 +0200
   </pubDate>
   <title><![CDATA[New SAMRA Council for 2009/2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121468&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:39:44 +0200
   </pubDate>
   <title><![CDATA[Avis kiosk: Step right up . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121463&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:14:47 +0200
   </pubDate>
   <title><![CDATA[Charging for news content could be good for the consumer]]></title>
   <description><![CDATA[Andrew Yates, chief executive at Artesian Solutions, a provider of web based market intelligence and surveillance software, outlines his thoughts on why news corporations charging for news content can actually be a good thing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121460&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 10:40:21 +0200
   </pubDate>
   <title><![CDATA[Account moves: 27 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121458&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:13:00 +0200
   </pubDate>
   <title><![CDATA[Will people stop drinking if alcohol ads are banned?]]></title>
   <description><![CDATA[As rumblings persist in various government departments about the banning of alcohol advertising, Adrian Botha, Public Affairs Consultant and Consultant to the Industry Association for Responsible Alcohol Use (ARA), continues to debate the issues with decision makers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121459&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:21:30 +0200
   </pubDate>
   <title><![CDATA[Consumers are not stupid . . .]]></title>
   <description><![CDATA[Whenever I read South African city newspapers - particularly English titles - the thought that often crosses my mind is that their editors are either out of touch with their readers, or they don't have the funds to get content that will satisfy the information needs of their readers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121461&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:42:42 +0200
   </pubDate>
   <title><![CDATA[Millions up for grabs with Cell C, Primedia Outdoor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121464&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 10:43:06 +0200
   </pubDate>
   <title><![CDATA[A future without LCA, SAARF, ASA?]]></title>
   <description><![CDATA[Following on a series of articles on industry institutions SAARF and the ASA, we turn our focus to the Levy Collection Agency. Is this 1970s model past its sell by date and who will have the temerity to seriously threaten what appears to be an unworkable structure?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121472&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 13:50:51 +0200
   </pubDate>
   <title><![CDATA[Marketing professionals committed to accountability, ethics]]></title>
   <description><![CDATA[Services SETA and the Marketing Association of South Africa (MASA) have partnered to elevate the levels of marketing professionalism within the industry and ensure that South Africa is on par with the rest of the global marketing community. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121410&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:14:37 +0200
   </pubDate>
   <title><![CDATA[FutureWave Media: Hybrid publishing suits SA climate]]></title>
   <description><![CDATA[How many "Print is dead" or "Online is the future" articles have you read recently? Opinions vary depending on the interest of the writer, it seems. So, is print on its way out? According to Kathy Gibson, Publisher at FutureWave Media, it's not: In fact, it is vital for online growth. Dianne Bayley reports.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121377&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 10:07:43 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Talk the language]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121380&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:41:48 +0200
   </pubDate>
   <title><![CDATA[Best loved brands revealed]]></title>
   <description><![CDATA[Does size really matter and does bigger mean better? The answers were revealed at the <i>Sunday Times</i> Top Brands Awards for 2009 where South Africa's best loved brands were announced on August 20. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121386&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 14:41:33 +0200
   </pubDate>
   <title><![CDATA[Plug pulled on IP Expo]]></title>
   <description><![CDATA[According to a report in IT-Online IP Expo, the technology show launched by Specialised Exhibitions as a replacement for South Africa's longest-running expo - Computer Faire - has been cancelled.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121391&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 10:13:24 +0200
   </pubDate>
   <title><![CDATA[Is your brand visually fit?]]></title>
   <description><![CDATA[The rapid growth of the Internet during the 2000s has greatly intensified competition in international marketplaces. To exacerbate marketing challenges, the world is undergoing its worst recession since the 1930s. Yet, countless businesses still project a weak or inconsequential visual brand that could lead to possible bankruptcy. As a result, market forces are compelling many enterprises to re-engineer and often reinvent themselves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121379&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:26:36 +0200
   </pubDate>
   <title><![CDATA[New appointments: 25 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121381&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:06:01 +0200
   </pubDate>
   <title><![CDATA[Talk the language]]></title>
   <description><![CDATA[In terms of communication strategy, the 1990s was the age of knowledge - all about the accessibility of information, new products and lifestyle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121374&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:45:40 +0200
   </pubDate>
   <title><![CDATA[Consumers give FNB thumbs up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121387&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:15:22 +0200
   </pubDate>
   <title><![CDATA[The demise of a 'free press' in South Africa]]></title>
   <description><![CDATA[While there have been a number of casualties resulting from the economic downturn over the last 18 months, one of the most concerning issues is the increasing ease with which certain publications are willing to sacrifice editorial credibility for a quick advertising buck in order to maintain profitability levels.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121378&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:20:57 +0200
   </pubDate>
   <title><![CDATA[Habari Media represents mobile platforms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121363&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:12:55 +0200
   </pubDate>
   <title><![CDATA[Direct marketer guru heads to South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:03:21 +0200
   </pubDate>
   <title><![CDATA[Consumers choose Mango]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121360&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:06:36 +0200
   </pubDate>
   <title><![CDATA[Darsot Food partners with Primedia Outdoor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121361&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 10:08:29 +0200
   </pubDate>
   <title><![CDATA[Surprise as Kirsh quits CEO job]]></title>
   <description><![CDATA[According to a report written by Jocelyn Newmarch in <i>Business Day</i>, Primedia CEO William Kirsh has resigned, surprising the media industry, which views him as the driving force behind Primedia's success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121349&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:09:43 +0200
   </pubDate>
   <title><![CDATA[New MASA board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121280&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:13:48 +0200
   </pubDate>
   <title><![CDATA[Drop the suit for charity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121276&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:20:16 +0200
   </pubDate>
   <title><![CDATA[Is that a job or a career in your pocket?]]></title>
   <description><![CDATA[The South African job-market is currently under strain due to the global economic recession. Business is tough, and companies are looking to lay off skills they can do without, while at the same time retaining the best talent they have. In that process, recruitment and selection functions are being carried out with extra caution to ensure effectiveness and consistency in business operations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121269&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:17:03 +0200
   </pubDate>
   <title><![CDATA[Account moves: 20 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121268&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:46:09 +0200
   </pubDate>
   <title><![CDATA[Online marketing: Advantages abound]]></title>
   <description><![CDATA[There can be no doubt that the Internet has profoundly changed the way we communicate with each other, how fast we can access information and how easy it is to share news and connect.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121275&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:48:18 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Top and tail ads]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121057&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:58:55 +0200
   </pubDate>
   <title><![CDATA[Loeries Travelling Exhibition heads to PTA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121277&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:40:59 +0200
   </pubDate>
   <title><![CDATA[Crack the poker face and win big]]></title>
   <description><![CDATA[Hot on heels of the “Joffers: My Girl” campaign in March 2009, Piggs Peak Casino, home of All Africa Poker, is once again teaming up with 94.7 Highveld Stereo for The Rude Awakening’s “Crack My Poker Face” promotion.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121274&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:23:08 +0200
   </pubDate>
   <title><![CDATA[AMASA bash bookings open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121282&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:25:52 +0200
   </pubDate>
   <title><![CDATA[Cellsmart urges industry cooperation]]></title>
   <description><![CDATA[Mobile advertising, media and marketing specialist Cellsmart is urging other companies in the mobile marketing space to become more active in industry bodies to help the industry to grow and mature more rapidly.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121270&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:05:29 +0200
   </pubDate>
   <title><![CDATA[MBP does its bit for charity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121278&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Aug 2009 09:24:28 +0200
   </pubDate>
   <title><![CDATA[The days of the Merry Bulker are over]]></title>
   <description><![CDATA[<i>Sunday Times</i> is still a culprit of bulking. Without it, it has the most to lose. Bulking, the practice of selling copies of your publication to a third party for them to give away - or not - will soon be back in the spotlight in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121186&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Aug 2009 09:36:06 +0200
   </pubDate>
   <title><![CDATA[Newspapers heading for trouble?]]></title>
   <description><![CDATA[The performance of print titles covering the ABC April/June period 2009, with the exception of the Afrikaans titles which have more or less maintained their position, reflect a downward trend in sales. John Farquhar looks at an evaporating reader pool.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121192&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Aug 2009 09:22:15 +0200
   </pubDate>
   <title><![CDATA[New appointments: 18 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121185&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 09:58:14 +0200
   </pubDate>
   <title><![CDATA[E-mail marketing: Are you breaking the law?]]></title>
   <description><![CDATA[How many marketing e-mails do you receive that don't have an automated "unsubscribe" facility, or have one that's buried three layers deep in a website? Dianne Bayley looks at what is law and what is smart marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121187&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 12:55:11 +0200
   </pubDate>
   <title><![CDATA[The true power of branding]]></title>
   <description><![CDATA[Alex Greyling looks at arguably the most powerful, potent and controversial brand and branding programme ever.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121184&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:44:06 +0200
   </pubDate>
   <title><![CDATA[PRIMEDIA@HOME drives point home]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121145&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:39:54 +0200
   </pubDate>
   <title><![CDATA[New EMEA president]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121142&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:47:56 +0200
   </pubDate>
   <title><![CDATA[Nando’s changes packaging range]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121144&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:50:35 +0200
   </pubDate>
   <title><![CDATA[Paperless Caples Awards 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121146&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 11:25:36 +0200
   </pubDate>
   <title><![CDATA[Dentyne's boutiques to give oral care education]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121149&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 11:34:38 +0200
   </pubDate>
   <title><![CDATA[PODatGREY: Turning shoppers into buyers for P&G ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121392&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:41:33 +0200
   </pubDate>
   <title><![CDATA[Strategic changes at NAB]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121143&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 14 Aug 2009 11:03:01 +0200
   </pubDate>
   <title><![CDATA[Staying in ‘Shape’: Mag shows growth of 5%]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121104&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 14 Aug 2009 11:20:22 +0200
   </pubDate>
   <title><![CDATA[Egg is green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121105&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Aug 2009 09:19:27 +0200
   </pubDate>
   <title><![CDATA[Record number of entries for Vodacom journalist of the year 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121059&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Aug 2009 09:11:49 +0200
   </pubDate>
   <title><![CDATA[Grand-Pa really relieves headaches]]></title>
   <description><![CDATA[There are angels among us – extraordinary people in our communities who do astonishing things for those around them and don’t expect anything in return. Johannes Ramaisa of Katlehong is one such person and Grand-Pa was lucky enough enlist his help with its Regeneration Project.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121058&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Aug 2009 08:59:38 +0200
   </pubDate>
   <title><![CDATA[Consumers are not the same]]></title>
   <description><![CDATA[Professor Richard Nisbett, a cognitive scientist at the University of Michigan USA, like many academics once believed that all consumers - whether they lived in Central Africa or in Silicon Valley - processed sensory information the same way. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121056&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Aug 2009 10:22:48 +0200
   </pubDate>
   <title><![CDATA[Fact checking? Be on your GUARDA . . .]]></title>
   <description><![CDATA[A secretive company is using mailing lists acquired by stealth to inflict a peculiar form of journalism on the marketing and media industries. A little digging brought to light "electronic newsletter specialists" Pacific Breeze as being the distributor of a newsletter called Get U'r Advertising Right, Demons & Angels (GUARDA).
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121066&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Aug 2009 09:01:55 +0200
   </pubDate>
   <title><![CDATA[ASASA: Our ever-patient monitors]]></title>
   <description><![CDATA[The Advertising Standards Authority of South Africa forms a valuable part of the local media structure. A visit to www.asasa.org.za offers the latest rulings – and some insight into how patient the regulators must be.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121055&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Aug 2009 17:07:04 +0200
   </pubDate>
   <title><![CDATA[Account moves: 13 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced in the week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121049&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Aug 2009 14:06:48 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: Women'd out]]></title>
   <description><![CDATA[It must be the age I'm at. So far this August – Women's Month - I've been invited to six events to celebrate the fairer sex (brunettes welcome, it seems). The ones I managed to attend were well run, with touching moments and I suspect that intentions are honourable. However, sugary presentations paint a picture of sisters who are doing it for themselves and by themselves. A foreign and sexist concept, surely?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121047&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Aug 2009 12:34:27 +0200
   </pubDate>
   <title><![CDATA[The Institute for Security Studies launches the-african.org, a new magazine for Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121040&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Aug 2009 16:52:16 +0200
   </pubDate>
   <title><![CDATA[A Nando’s a day . . .]]></title>
   <description><![CDATA[Anyone who has received a small, single-colour pamphlet lauding the miracles performed by local herbalists on dodgy streets will love the Nando’s Lemon & Herbalist campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121046&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:27:55 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Improving research]]></title>
   <description><![CDATA[Mike Broom, a veteran in the research industry in South Africa, has launched Panel Services Africa, a research service operation that is designed to assist marketers who run their own consumer and CRM panels, as well as market research companies that offer consumer panel survey services.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120999&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:14:39 +0200
   </pubDate>
   <title><![CDATA[Raising the Facebook red flag]]></title>
   <description><![CDATA[A small, independent US study by Nucleus Research finds that companies that allow access to social media site Facebook lose an average of 1.5% in total employee productivity. South African usage of Facebook is growing in leaps and bounds. Are your staff members logging on to productivity and security issues?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120995&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 10:07:34 +0200
   </pubDate>
   <title><![CDATA[Integrated approach to marketing and finance  ]]></title>
   <description><![CDATA[Three leading professional bodies - the Chartered Institute of Management Accountants, the Direct Marketing Association and the Chartered Institute of Marketing - joined forces to issue a call for better working practices between finance and marketing via their joint report <i>Return on Ideas: Better results from finance and marketing working together</i>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120997&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:03:57 +0200
   </pubDate>
   <title><![CDATA[Are we CA-struck?]]></title>
   <description><![CDATA[Many in the marketing sector are pushing hard for the Chartered Marketer qualification. Here, Alec Hogg perhaps highlights the fact that individuals can achieve great business heights without a chartered status.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120993&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:18:10 +0200
   </pubDate>
   <title><![CDATA[Snakes and ladders]]></title>
   <description><![CDATA[A large bank recently included a double-page spread in the Sunday newspapers with a representation of a game of snakes and ladders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120996&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:06:59 +0200
   </pubDate>
   <title><![CDATA[Brands that reward, win]]></title>
   <description><![CDATA[
New products and brands are still flowing into retailer stores at an unprecedented rate as marketers battle to increase sales and  revenue during the current economic downturn. John Farquhar asks if there aren't too many . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120994&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:53:06 +0200
   </pubDate>
   <title><![CDATA[New appointments: 11 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121006&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 10:48:07 +0200
   </pubDate>
   <title><![CDATA[Is bigger better? Maybe not . . . ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121000&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:43:34 +0200
   </pubDate>
   <title><![CDATA[ComutaNet gets an A+]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121003&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:38:07 +0200
   </pubDate>
   <title><![CDATA[Benchmark Report from Acceleration Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121001&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 07 Aug 2009 14:42:13 +0200
   </pubDate>
   <title><![CDATA[Street Pole ads highlights SA Guide Dogs plight]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120976&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 12:23:20 +0200
   </pubDate>
   <title><![CDATA[The heaven and hell of press releases]]></title>
   <description><![CDATA[I don't want to slam the entire PR industry, as I am one of the people who believes that they are key to any newspaper, magazine and website's ultimate success. There'd be quite a few blank column centimeters if it wasn't for PRs and I applaud the lengths they go to in order to get their clients' names into the media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120917&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Aug 2009 09:08:36 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 6 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120918&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:28:11 +0200
   </pubDate>
   <title><![CDATA[TLC takes Lifebuoy to female decision makers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120893&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:23:11 +0200
   </pubDate>
   <title><![CDATA[MDDA moves offices]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120890&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 10:28:18 +0200
   </pubDate>
   <title><![CDATA[McCann Africa re-ignites]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120869&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:25:29 +0200
   </pubDate>
   <title><![CDATA[CityVarsity Jhb host to Loeries Travelling Exhibition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120892&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:40:02 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat ]]></title>
   <description><![CDATA[Creatives: No more lifting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120896&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:20:04 +0200
   </pubDate>
   <title><![CDATA[FIVESTAR PR on a goodwill mission]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120889&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:37:09 +0200
   </pubDate>
   <title><![CDATA[Telling it like it is: WoM marketing]]></title>
   <description><![CDATA[Despite the worst recession in decades, word-of-mouth (WoM) is massive: Brands increased spending on WoM marketing 14.2 percent to US$1.54 billion in 2008. From a $300 million "blip" in the marketing services sector in 2003, WoM Spending is expected to reach $3 billion in 2013.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120895&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:42:24 +0200
   </pubDate>
   <title><![CDATA[Very encouraging, but . . .]]></title>
   <description><![CDATA["It has always been a bitch of mine that South African advertising doesn't know whether it is Arthur or Martha," says John Farquhar, as he navigates the "them and us" of South African advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120897&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 10:06:17 +0200
   </pubDate>
   <title><![CDATA[Deadline extended for early bird PICA entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120827&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 09:17:08 +0200
   </pubDate>
   <title><![CDATA[Energising an established brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120822&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 17:03:40 +0200
   </pubDate>
   <title><![CDATA[The power of BMW meets the power of online]]></title>
   <description><![CDATA[On 8 May 2009 aquaonline invited users to experience the power, elegance and breathtaking style of the new BMW Z4 Roadster. Think zero to 100 in a few seconds is good going? Try zero to five minutes per visitor to the site . . . Dianne Bayley takes a look at the Expression of Joy campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120820&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 09:12:51 +0200
   </pubDate>
   <title><![CDATA[The FIFA World Cup ™: A tale of many cities]]></title>
   <description><![CDATA[In the early 1920s St Moritz was a small, impoverished town, known to few people outside the borders of Switzerland. That all changed when the athletes of 25 nations across the globe descended on the town in 1928 to participate in the first Winter Olympics. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120821&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 09:46:14 +0200
   </pubDate>
   <title><![CDATA[Marketing, law-making and technological innovation]]></title>
   <description><![CDATA[Half of the world uses cell phones and – according to Juniper research – by 2013, 700