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      <title><![CDATA[Marketingweb latest news feed]]></title>
      <link><![CDATA[http://www.marketingweb.co.za]]></link>
      <description><![CDATA[All the latest news from Marketingweb]]></description>
      <image>
         <title><![CDATA[marketingweb RSS]]></title>
         <url><![CDATA[http://www.marketingweb.co.za/marketingweb/applications/marketingweb/images/rss.gif]]></url>
         <link><![CDATA[http://www.marketingweb.co.za]]></link>
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   <pubDate>
      Tue, 13 Dec 2011 08:44:58 +0200
   </pubDate>
   <title><![CDATA[First 3D commercial filmed in SA]]></title>
   <description><![CDATA[Mercedes-Benz - always at the forefront of cutting-edge technology and innovation - will be the first South African car manufacturer to create a 3D advertisement for its Night View Assist feature, shot in full 3D, to flight before 3D films at cinemas during the festive season.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138284&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 08:48:00 +0200
   </pubDate>
   <title><![CDATA[Using the old to catch the New]]></title>
   <description><![CDATA[We are living in a digital world...and it waits for no ad.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138286&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 08:45:57 +0200
   </pubDate>
   <title><![CDATA[2011: what a year it was]]></title>
   <description><![CDATA[Doesn't time fly when you're enjoying yourself? Which might explain why 2011 just flew by. We had lots to enjoy and absorb in a year when the world turned upside down.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138285&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 08:25:56 +0200
   </pubDate>
   <title><![CDATA[What Accounts for our Changing (Culinary) Tastes?]]></title>
   <description><![CDATA[Recently, two of my colleagues questioned why it is that some people pair cheese and wine together. I immediately launched into an answer - only to realise I had no clue at all - and ended up resorting to: "Well, it's just most often the way we have it."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138278&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 08:32:31 +0200
   </pubDate>
   <title><![CDATA[Is Facebook a Black hole?]]></title>
   <description><![CDATA[Simon Dumenco, the media critic at Advertising Age, reckons that Facebook is becoming the media world's ‘black hole', as it introduces frictionless media sharing epic timelines for every user and ‘continuing engagement land-grabs beyond', it is becoming the media world's black hole, and devaluing the non-Facebook web site in the process.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138281&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 09:00:15 +0200
   </pubDate>
   <title><![CDATA[Newsletter Notes: 13 December 2011]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138287&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 08:36:05 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull Cape Town Serves up a powerful message for the ARA]]></title>
   <description><![CDATA[Advertising agency Lowe Bull Cape Town has created another heart wrenching TV commercial for the ARA, an industry association promoting responsible alcohol use.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138283&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 08:30:04 +0200
   </pubDate>
   <title><![CDATA[Stakeholder relations: key in marketing]]></title>
   <description><![CDATA[As marketers, many of us will know the thrill (and sleepless nights) experienced when launching a brand new product into the market. Having done all of the right research, how can you ensure that the reality matches the predictions of success? And, after the initial launch, how do you sustain demand? In the case of DStv Mobile, it's had everything to do with stakeholder relations...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138280&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 08:24:06 +0200
   </pubDate>
   <title><![CDATA[Contact with the enemy makes all plans obsolete]]></title>
   <description><![CDATA[Defining business mission statements, strategies and objectives, is a relatively easy if at times laborious process undertaken by those in charge of getting and maintaining business income. Every year, countless books and training courses are devoted to the subject of business strategy and planning, and the training industry gains a lot of business in supplying programs to meet the needs of businesses and executives who want to understand and improve their planning process.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138277&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 08:34:02 +0200
   </pubDate>
   <title><![CDATA[Snippets ­ 13 December 2011]]></title>
   <description><![CDATA[John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138282&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Dec 2011 08:28:02 +0200
   </pubDate>
   <title><![CDATA[Insights into the future of SA marketing]]></title>
   <description><![CDATA[Remata's top two technical specialists recently returned from the XMPie Users Group Conference in Miami in the US, with valuable insights into the rapidly evolving print and communications industry and how they apply to the local market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138279&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:46:57 +0200
   </pubDate>
   <title><![CDATA[Newsletter Notes: 06 December 2011]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138258&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:42:47 +0200
   </pubDate>
   <title><![CDATA[The rise of the powerful bachelorettes]]></title>
   <description><![CDATA[New research shows that rich, powerful yet unmarried women have become a formidable commercial force: a group of women who are no longer putting purchasing decisions on hold for love. Head of Carat SA's Insights Unit, Delia van Staden says that these women are responsible for a substantial portion of the purchasing decisions made in South Africa.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138255&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:18:50 +0200
   </pubDate>
   <title><![CDATA[The machines are revolting]]></title>
   <description><![CDATA[We all appreciate the drive-thru on those days where things have gone from bad to worse, there's nothing in the fridge and the last thing we want to do is speak to another person. Even the thought of queuing up for groceries is triggering major avoidance issues. At moments like this the convenience of convenience foods easily justifies the guilt of scoffing a double cheeseburger with all the trimmings and a super-sized megabucket of carbonated, sugary cooldrink.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138254&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:24:43 +0200
   </pubDate>
   <title><![CDATA[Treating consumers like idiots]]></title>
   <description><![CDATA[In this day and age it often comes as a surprise to find that marketers still attempt to mislead consumers as to the veracity of the claims they make about the performance of their products.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138259&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:25:38 +0200
   </pubDate>
   <title><![CDATA[Season for being a hero]]></title>
   <description><![CDATA[A lot of ads rely on hyperbole, so it's not entirely a surprise that our new ad for Cotlands turns ‘going the extra mile' into going one thousand kilometres to say a single word.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138260&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:22:38 +0200
   </pubDate>
   <title><![CDATA[Snippets ­ 06 December 2011]]></title>
   <description><![CDATA[John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138257&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:27:37 +0200
   </pubDate>
   <title><![CDATA[Dubai Lynx announces new mobile and pr categories for 2012]]></title>
   <description><![CDATA[The Dubai International Advertising Festival will see two new categories added to the 2012 Awards line-up, PR and Mobile. The Festival, which has recently launched its 2012 website with a new look and additional content, will take place from 4-7 March at the Madinat Jumeirah in Dubai.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138262&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:26:33 +0200
   </pubDate>
   <title><![CDATA[Attention Attention: calling all Matrics!]]></title>
   <description><![CDATA[If you've finished writing your Matric finals, but aren't yet sure of what you want to do for the rest of your life in terms of a career - then listen up!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138261&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:17:25 +0200
   </pubDate>
   <title><![CDATA[Community radio: time to tune-in and start paying attention]]></title>
   <description><![CDATA[Capturing and holding the attention of consumers has become a unique combination of art and science. It's no longer simply about researching what people are watching or listening to, or checking where they're logging in and then buying advertising space accordingly. It has instead become a case of conducting research and adapting your marketing message for the medium in such a way that it isn't avoided. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138253&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Dec 2011 08:21:20 +0200
   </pubDate>
   <title><![CDATA[First impressions count: the evolution of packaging]]></title>
   <description><![CDATA[In recent years there has been a fundamental shift in the perception of packaging, and as we begin to recognize the role it plays the purchasing process it has gradually evolved from an informational tool, to an identification tool, and ultimately to an experiential tool.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138256&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Nov 2011 11:18:44 +0200
   </pubDate>
   <title><![CDATA[Chillibush Communications grows with formidable team in place]]></title>
   <description><![CDATA[Through-the-line communications agency Chillibush has marked 13 successful years in the industry with fresh new branding and strategic appointments at a senior level as it continues to evolve.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138232&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Nov 2011 11:17:36 +0200
   </pubDate>
   <title><![CDATA[Newsletter Notes: 29 November 2011]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138236&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Nov 2011 10:45:25 +0200
   </pubDate>
   <title><![CDATA[Playing a winning hand in Africa]]></title>
   <description><![CDATA[Africa, home to one billion people, has been on the radar screen of the large international marketers for centuries. Their primary focus during this period has been on bulk buying raw materials from African countries. This relationship, however, is about to change.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138231&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Nov 2011 10:36:25 +0200
   </pubDate>
   <title><![CDATA[Life cycles are not restricted to products]]></title>
   <description><![CDATA[It is generally accepted that product and services have a "life cycle". From the time a product or service is launched into a market, it will grow with increasing sales, before entering a period of "maturity" as its market becomes "saturated", after which sales start to decline as demand decreases and competitive products arrive.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138228&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Nov 2011 10:39:22 +0200
   </pubDate>
   <title><![CDATA[Intellectual Property (IP) Rights versus the Social Media Revolution]]></title>
   <description><![CDATA[Radio, television and the Internet took 38, 13 and four years respectively to obtain 50 million users worldwide. The Facebook social media network took just nine months to notch up 100 million users. Social media networks have afforded users the ability to communicate with an infinite number of people worldwide, instantly.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138229&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Nov 2011 11:02:15 +0200
   </pubDate>
   <title><![CDATA[Is there a place for small local agencies?]]></title>
   <description><![CDATA[Are smaller, more personal agencies making a comeback? Human Kind CEO, Deon Kruger believes this to be true.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138234&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Nov 2011 10:43:14 +0200
   </pubDate>
   <title><![CDATA[How to avoid epic business etiquette fails]]></title>
   <description><![CDATA[With the silly season approaching, epic business etiquette fails are more likely to happen that at any other time of the year. Quest Staffing Solutions offers some advice on drawing the line between social and professional.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138230&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Nov 2011 11:05:11 +0200
   </pubDate>
   <title><![CDATA[Is the Internet good or bad?]]></title>
   <description><![CDATA[There is little doubt that since its arrival, the Internet has become a powerful information, entertainment, and commercial tool. By encouraging direct dialogue between consumers, and with marketers, it has changed society socially.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138235&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Nov 2011 11:01:08 +0200
   </pubDate>
   <title><![CDATA[Jet Club retains its top spot as South Africa's most widely read magazine]]></title>
   <description><![CDATA[Jet Club Magazine, distributed by Jet Stores, has unveiled its' latest AMPS (All Media & Products Survey) results, highlighting a strong performance in a competitive market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138233&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Nov 2011 11:42:56 +0200
   </pubDate>
   <title><![CDATA[Time to take social media seriously]]></title>
   <description><![CDATA[Too many business owners are missing out on valuable feedback because they still dismiss social media as a fringe issue. Jed Hewson of 1Stream unpacks this for us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138222&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Nov 2011 11:40:34 +0200
   </pubDate>
   <title><![CDATA[Getting to grips]]></title>
   <description><![CDATA[Masters & Savant Worldwide (together with agency Ebony & Ivory) produced the new promotional commercial for ContiPartner, Continental Tyre South Africa's official distribution network.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138221&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Nov 2011 10:33:04 +0200
   </pubDate>
   <title><![CDATA[Euro RSCG learns a hard lesson after Durex tweeting slip ups]]></title>
   <description><![CDATA[Durex’s advertising and marketing agency learned a very hard lesson in the power of social media recently when some ‘unapproved’ Tweets wormed their way onto the Durex Twitter timeline recently.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138219&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Nov 2011 09:48:54 +0200
   </pubDate>
   <title><![CDATA[DStv Mobile now available through Mac OS X]]></title>
   <description><![CDATA[The Mac OS X is the latest operating system to be made compatible with the DStv Drifta and the Drifta USB, this just weeks after the Drifta was made compatible with a range of Android devices.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138185&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Nov 2011 09:43:52 +0200
   </pubDate>
   <title><![CDATA[Brand lessons from SA's sports teams]]></title>
   <description><![CDATA[Idea Engineers' Janice Spark examines three key brand lessons offered by South Africa's tough sporting year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Nov 2011 09:46:49 +0200
   </pubDate>
   <title><![CDATA[Appletiser dives into the world of social media]]></title>
   <description><![CDATA[August 8th marked the start of Appletiser's entry into the social media space and it's proved to be an exciting journey. Appletiser appointed NATIVE to make the magic happen on the creative side and so far the online community is embracing this new entrant.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138183&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Nov 2011 09:47:48 +0200
   </pubDate>
   <title><![CDATA[OHMSA welcomes another new member]]></title>
   <description><![CDATA[Out of Home Media South Africa (OHMSA), the officially recognised trade association for the out of home media industry in this country, welcomes a new member - Penny Black.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138184&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Nov 2011 09:49:46 +0200
   </pubDate>
   <title><![CDATA[Marketing in the green economy]]></title>
   <description><![CDATA[South Africa's thought leaders, including Professor Mervyn King of the King Report fame will meet on the 06 December 2011, to discuss various strategic marketing imperatives, including what is needed to mitigate the impact of brands on climate change.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138186&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Nov 2011 10:04:38 +0200
   </pubDate>
   <title><![CDATA[Newsletter Notes: 22 November 2011]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138187&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Nov 2011 09:45:38 +0200
   </pubDate>
   <title><![CDATA[Have things really changed in enterprise development?]]></title>
   <description><![CDATA[Four years ago, only 18 of the top 200 companies in South Africa achieved enterprise development (ED) compliance. Dionne Kerr looks at what has transpired since.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138182&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Nov 2011 09:40:18 +0200
   </pubDate>
   <title><![CDATA[Pitching the perfect pitch]]></title>
   <description><![CDATA[Traditionally, advertising agencies have always wanted to be either first or last in a competitive pitch situation fearing that they may be forgotten otherwise by the client, but, in our view, position in the pitch order does not matter.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138178&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Nov 2011 09:35:19 +0200
   </pubDate>
   <title><![CDATA[Geek chic ­ welcome to the mathematical era of marketing]]></title>
   <description><![CDATA[Marketing has progressed from trying to find customers that will buy your product irrespective of whether they actually need it or not, to finding the right clients that will result in life time value and a relationship built on understanding of needs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138177&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:37:50 +0200
   </pubDate>
   <title><![CDATA[Some home truths about media values]]></title>
   <description><![CDATA[There many home truths about the value of media which tend to be forgotten when planning a brand campaign. Generally speaking these truths have a huge impact on the format of the overall communication strategy, and the brand propositioning. That is why no campaign should be debated without the presence of the media strategist.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138149&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:33:41 +0200
   </pubDate>
   <title><![CDATA[The future is in our hands]]></title>
   <description><![CDATA[The future - at least, the communication end of it - could be in the palm of our hands. That's my reading of recent statistics from the Neilsen Mobile Insights study into the South African cellphone market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138147&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:29:38 +0200
   </pubDate>
   <title><![CDATA[The foundation for trust in your brand]]></title>
   <description><![CDATA[NICKY STEEL looks at brand integrity and that value of living up to the promises you make in your marketing strategy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138145&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:36:36 +0200
   </pubDate>
   <title><![CDATA[How to make a dissatisfied customer your strongest ally]]></title>
   <description><![CDATA[Customer service is one of the most powerful customer acquisition tools available to brands. It therefore makes patently good sense that any brand communication strategy should include customer service as a legitimate platform for growth.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138148&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:42:30 +0200
   </pubDate>
   <title><![CDATA[Snippets ­ 17 November 2011]]></title>
   <description><![CDATA[John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138153&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:55:22 +0200
   </pubDate>
   <title><![CDATA[Newsletter Notes: 17 November 2011]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138154&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:27:17 +0200
   </pubDate>
   <title><![CDATA[What communications agencies can learn from ICOM's latest survey]]></title>
   <description><![CDATA[ICOM is an independent agency network with in excess of 85 agencies in over 50 countries, covering 95% of the world's markets. They conduct an annual survey in May of every year, amongst their global base of agencies to determine new trends, strategies and innovations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138144&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:41:13 +0200
   </pubDate>
   <title><![CDATA[Cellphones in Africa set to grow]]></title>
   <description><![CDATA[According to French Telecom company, Orange, the number of cellphone subscribers in Africa is currently 700-million. The company says - based on performance to date - that total cellphone population will surpass that of North America by the third quarter of 2012. Africa is expected to generate the fifth largest Internet traffic in the world that is carried by cellphones.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138152&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:40:13 +0200
   </pubDate>
   <title><![CDATA[ABC circulations July to September 2011]]></title>
   <description><![CDATA[On average, the latest ABC circulation figures showed no fireworks compared to the same period in 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138151&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Nov 2011 16:39:08 +0200
   </pubDate>
   <title><![CDATA[The mothering of consumers]]></title>
   <description><![CDATA[The Americans are so concerned about advertising misinforming consumers, that they have a number of government watchdogs that dictate to marketers what they can, or cannot do. These government departments believe the average American is so gullible that marketers can take them to the cleaners without half-trying.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138150&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Nov 2011 11:46:42 +0200
   </pubDate>
   <title><![CDATA[As reel as it gets]]></title>
   <description><![CDATA[For the 15th consecutive year VWV has supported the Hamlet Foundation, a not for profit that cares for the intellectually challenged community. As its corporate social responsibility initiative, the agency has helped the foundation recognise champions within the industry at its annual Awards Banquet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138132&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Nov 2011 16:10:17 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull CT illustrates how to save a life]]></title>
   <description><![CDATA[Advertising agency Lowe Bull Cape Town has created a powerful television commercial for the Organ Donor Foundation. The highly evocative campaign serves as a potent reminder that people are dying every day because of a critical shortage of organ donors.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138137&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Nov 2011 10:01:41 +0200
   </pubDate>
   <title><![CDATA[The consumer's white knight]]></title>
   <description><![CDATA[Pack shrinkage is a global consumer issue. Your favourite brand might look the same, it certainly costs the same, but the manufacturer has seen fit to decrease the product volume by anything up to 25%.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138113&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Nov 2011 10:32:20 +0200
   </pubDate>
   <title><![CDATA[Social ineptitude...don't let it be your destiny]]></title>
   <description><![CDATA[Net#work BBDO's knack for advertising through mirth has once again resulted in a comic ad campaign that's making waves, this time for clients Destiny and Destiny Man magazines.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138117&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Nov 2011 10:12:06 +0200
   </pubDate>
   <title><![CDATA[I-can make a difference if I-Pledge]]></title>
   <description><![CDATA[Last week, Ogilvy Johannesburg's campaign for Imperial was launched to the media, government, transport and road safety stakeholders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138115&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Nov 2011 11:26:58 +0200
   </pubDate>
   <title><![CDATA[Jumping on the Juju train]]></title>
   <description><![CDATA[As usual Nando's is on top of current news and has released another of their tongue-firmly-in-cheek ads.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138100&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Nov 2011 11:12:42 +0200
   </pubDate>
   <title><![CDATA[The recognition of digital excellence]]></title>
   <description><![CDATA[Last night the winners of the Bookmarks, South Africa's premiere digital awards and an initiative of the DMMA (Digital Media and Marketing Association), announced its 2011 winners in Cape Town.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138101&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Nov 2011 11:29:27 +0200
   </pubDate>
   <title><![CDATA[All for one and one for all]]></title>
   <description><![CDATA[On the third morning of the first Sunfoil test match between South Africa and Australia, something truly extraordinary will take place. At 11 past 11, on the eleventh of the eleventh 2011 for one minute, the date and time will read 11.11.11.11.11.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138103&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Nov 2011 12:44:52 +0200
   </pubDate>
   <title><![CDATA[The power of mobile...to diss or not to diss]]></title>
   <description><![CDATA[In 2004, only 33% of South African adults had a cell phone. According to AMPS data on Eighty20's Fact a Day in 2011 that figure has grown to 80%. As a result not only are more consumers accessible via mobile advertising, but more consumers are now able to comment on what they do and do not like via social media platforms.



]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 08:51:43 +0200
   </pubDate>
   <title><![CDATA[Shifting perceptions and shaping change]]></title>
   <description><![CDATA[The task of marketing a product in an environment which is dominated by a negative perception of that product or service, is one few marketers would wish upon themselves. But it is possible to change the negative perceptions associated with a particular brand. In recent years many successful brand campaigns bear testimony to this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138071&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 08:59:40 +0200
   </pubDate>
   <title><![CDATA[Here's hoping hindsight helps...]]></title>
   <description><![CDATA[The sooner big operators in the telecoms industry realise that putting their customers first must always be their priority; the more they'll avoid disasters in crisis communications in the future. It really is very simple.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138074&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 09:30:20 +0200
   </pubDate>
   <title><![CDATA[No need for marketers to panic over Google SEO changes]]></title>
   <description><![CDATA[Google made waves in the search engine optimisation (SEO) market recently with its announcement that it is now hiding the search query data of users that are signed into Google rather than sharing the data with websites as it did in the past.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138072&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 09:02:17 +0200
   </pubDate>
   <title><![CDATA[Snippets ­ 08 November 2011]]></title>
   <description><![CDATA[John Farquhar sources bite-sized pieces of information from around the globe to chew on relating to marketing, PR, advertising and media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138076&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 09:10:16 +0200
   </pubDate>
   <title><![CDATA[NATIVE placed as finalist in 12 Bookmark Award categories]]></title>
   <description><![CDATA[The Bookmark Awards 2011 finalists have been announced and NATIVE has cracked 12 finalist spots.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138079&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 09:08:13 +0200
   </pubDate>
   <title><![CDATA[DStv unveils Walka Handheld TV]]></title>
   <description><![CDATA[Another innovative product is about to be released by DStv Mobile. The Walka Handheld TV is a slim, lightweight device with a 3.5" viewing screen providing digital visual and audio quality. Its introduction gives DStv Mobile subscribers even more ways to access mobile TV on the go, anywhere, anytime.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138078&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 08:57:08 +0200
   </pubDate>
   <title><![CDATA[PR: time for more facts and less fiction]]></title>
   <description><![CDATA[While increased competition often brings out the best in companies and individuals, one could argue that the opposite is also true. In many instances, instead of trying to outwit or outsmart our competitors, we adopt a far more short-sighted alternative - notably of trying to outdo them. This is something we're unfortunately starting to see more and more in the realm of marketing and PR, creating our very own custom-made catch 22.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138073&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 09:01:03 +0200
   </pubDate>
   <title><![CDATA[It takes two to tango]]></title>
   <description><![CDATA[On November 3 I was invited to attend the screening of the 2011 Cannes International Advertising Festival winners' reel, and invite which I accepted with alacrity. Watching examples of creative expression from across the world, generally gives insight into how communication strategy is evolving.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138075&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 09:07:03 +0200
   </pubDate>
   <title><![CDATA[Industry first - Billad's ambient media measurement]]></title>
   <description><![CDATA[Nine Mile Media has made a serious investment into the Billads bill folder medium by developing a research tracker that provides a comprehensive view of its effectiveness. It consists of key measures conducted for 20 Billads campaigns that have seen over 2 000 consumers interviewed onsite and 800 of them again two weeks later via telephone.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138077&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 09:10:52 +0200
   </pubDate>
   <title><![CDATA[Steers resurrects '80s icons for quirky new Hero's Rolls ad]]></title>
   <description><![CDATA[Say goodbye to your old heroes, because the new Hero's have arrived - Steers' new Hero's Rolls! This is the premise behind the fast food chain's latest TV commercial promoting its new range of Hero's Rolls, which cleverly bids farewell to popular heroes of the past to welcome in these all-new Hero's of today.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138062&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Nov 2011 13:20:19 +0200
   </pubDate>
   <title><![CDATA[Don't get caught with your briefs not written down]]></title>
   <description><![CDATA[Last week the IAS explained why briefing an agency is important, this week they tell you why a writing a brief is important for both clients and agencies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138060&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Nov 2011 09:11:07 +0200
   </pubDate>
   <title><![CDATA[TAKEALOT contributes to John Cleese Alimony fund with latest radio ad]]></title>
   <description><![CDATA[Popular South African online store, TAKEALOT collaborated with comedic legend John Cleese for their latest radio ad promoting the launch of their online beauty store. TAKEALOT solicited Cape Town agency, M&C Saatchi Abel to bring the concept to life. The radio ad will officially air on Metro FM November 5, 2011.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138064&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Nov 2011 11:39:06 +0200
   </pubDate>
   <title><![CDATA[The unreliability of consumer segmentation]]></title>
   <description><![CDATA[The most important task when designing a marketing strategy is to accurately define the target consumer. The better the definition, the more successful the program - this is viewed as a 'Best in Class' practice across the world.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138047&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:23:56 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 03 November 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138026&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:37:53 +0200
   </pubDate>
   <title><![CDATA[Peroni picks one lucky consumer to go to Monza next year]]></title>
   <description><![CDATA[Premium beer brand, Peroni brought its latest campaign Revved up in Style to a memorable close as the winner of the competition was announced at a glittering event held at Cultural Village in Soweto on the 29th of October, 2011. Oupa Matlaila was randomly selected out of a potential 102 contestants as the winner of an all expenses paid trip to Monza next year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138027&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:10:54 +0200
   </pubDate>
   <title><![CDATA[Can the Big Ban in the ad industry be avoided?]]></title>
   <description><![CDATA[The Health Department has agreed to look into an alternative solution to the proposed ban on alcohol advertising during a meeting held today with health Department officials and outdoor media company Kena Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138017&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:22:52 +0200
   </pubDate>
   <title><![CDATA[Build trust or go bust]]></title>
   <description><![CDATA[It's déjà vu all over again. Read Trust Agents by social media pacesetters Chris Brogan and Julien Smith and you'll see what I mean. The book's been out in hardback for well over a year, but techies will probably prefer to load the Kindle version instead.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138025&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:46:46 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull CT gives fine dining a makeover with ComeDine]]></title>
   <description><![CDATA[Lowe Bull Cape Town recently partnered with ComeDine, a new website for online restaurant bookings, to develop the group's brand identity and communications. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138033&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:45:46 +0200
   </pubDate>
   <title><![CDATA[Have you met your target? Prove it!]]></title>
   <description><![CDATA[The Association for Communication and Advertising (ACA) announced that it is time for agencies and their clients to start thinking of the campaigns they would like to enter into the 2012 APEX awards which is proudly sponsored by DSTV Media Sales.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138032&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:14:33 +0200
   </pubDate>
   <title><![CDATA[Understanding what drives customers can help build loyalty and retention]]></title>
   <description><![CDATA[We all know that there's a difference between ‘needs' and ‘wants'. Needs are all too often grudge purchases, essentials. Wants, by contrast, are often luxuries - the little things we covet, that might not be necessary, but that nonetheless bring us unbridled joy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138019&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 10:41:28 +0200
   </pubDate>
   <title><![CDATA[Who let the wildlife out?]]></title>
   <description><![CDATA[We all know the familiar dread of Christmas shopping: the jammed parking lots, the impossible crowds, the interminable queues and the unhelpful sales people. When some wise soul coined the phrase ‘It's a jungle out there', they were undoubtedly talking about shopping malls during the Christmas rush. And it was this well-known saying that provided the unique starting point for bidorbuy's first television commercial.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138037&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:17:21 +0200
   </pubDate>
   <title><![CDATA[Brian Steinhobel inspires at Y&R Lunch and Learn]]></title>
   <description><![CDATA[Ad agencies, which work in 2D, should be working much more closely with designers who work in 3D. That's the message from Brian Steinhobel of Steinhobel Design. He was addressing Y&R Johannesburg at one of the regular Lunch and Learn sessions aimed at inspiring staff and bringing new ideas into the agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138021&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:20:11 +0200
   </pubDate>
   <title><![CDATA[Mobile loves Africa and Africa loves social media]]></title>
   <description><![CDATA[Africa is undergoing an explosion in connectivity. Fixed-line broadband connections in Africa have been virtually non-existent but with each new cable laid, there is an upsurge in mobile phone and internet usage.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138023&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:40:07 +0200
   </pubDate>
   <title><![CDATA[Draftfcb Cape Town's Santam work selected for publication in China]]></title>
   <description><![CDATA[An installation designed by Draftfcb Cape Town in the Mother City has been selected to appear in Holidays & Ceremonies Design, a coffee table book aimed at showcasing the most creative interpretations of the theme.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138029&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 09:41:05 +0200
   </pubDate>
   <title><![CDATA[Why briefing an agency is important]]></title>
   <description><![CDATA[Leading marketers throughout the world and the Independent Agency Search and Selection company in South Africa say: "The equation is simple, tight written briefs plus passionate briefing equal engaged agencies, impactful campaigns and strong market results."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138030&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Nov 2011 10:06:02 +0200
   </pubDate>
   <title><![CDATA[Screaming thighs and other increasingly interesting things]]></title>
   <description><![CDATA[I've heard of a strange phobia some people have been known to suffer from and I was mortified when I heard about it: xocolataphobia or the fear of chocolate.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=138034&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Oct 2011 10:58:15 +0200
   </pubDate>
   <title><![CDATA[When bad websites happen to good companies]]></title>
   <description><![CDATA[It has been proven time and time again that a poorly designed or non-intuitive website or business portal is a sure-fire way to not only frustrate customers, but also to lose out on business. Adobe Systems ‘regional manager for Sub Saharan Africa, Grant O'Connor sheds some light customer experience management for us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137987&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Oct 2011 11:03:04 +0200
   </pubDate>
   <title><![CDATA[Top of the consumer electronics brand log]]></title>
   <description><![CDATA[A recent report released by GFK Group, dating from January 2010 to August 2011, around the retail and technology sector, has indicated market growth for the Samsung brand in two key areas including; refrigeration and home theatre - as well as indicated sustained market positioning in the flat panel TV market and washing machine sector. It is in line with this, that Samsung South Africa today announced that they are South Africa's number one consumer electronics brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137989&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Oct 2011 09:00:16 +0200
   </pubDate>
   <title><![CDATA[How not to communicate in a PR crisis]]></title>
   <description><![CDATA[WILLEM STEENKAMP looks at the fumbled PR ball over at BlackBerry this month and how it could have been better managed.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137978&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 14:14:47 +0200
   </pubDate>
   <title><![CDATA[Leverage the power of the inbox]]></title>
   <description><![CDATA[Email is thriving. It's one of the many forms of data that is growing at an exponential rate, with analysts estimating that email traffic will quadruple by 2015. In both our business and personal lives, email plays a central role and has become an ubiquitous communication mechanism with ever-increasing flexibility, functionality and richness.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137960&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 09:24:46 +0200
   </pubDate>
   <title><![CDATA[DDB New York encourages creatives to "Keep Fighting the Good Fight]]></title>
   <description><![CDATA[The Art Directors Club (www.adcglobal.org), the premier organization for creatives in integrated media and the first global creative collective of its kind, today announced a lively new campaign by DDB New York to promote the call for entries for the global ADC 91st Annual Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137954&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 14:25:45 +0200
   </pubDate>
   <title><![CDATA[AMASA presents 2011 Media Inflation Watch figures at November Forum]]></title>
   <description><![CDATA[On Wednesday 2nd November AMASA (Advertising Media Association of South Africa) will host industry expert Mike Leahy of Media Manager to present the Jan - June 2011 Media Inflation Watch Report.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137967&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 15:17:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 27 October 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137963&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 14:24:43 +0200
   </pubDate>
   <title><![CDATA[Draftfcb Design salutes Cape Town's achievement]]></title>
   <description><![CDATA[Draftfcb Cape Town has joined the myriad companies and individuals congratulation Cape Town and its bid team for being named as the Design Capital for 2014.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137966&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 14:22:38 +0200
   </pubDate>
   <title><![CDATA[Banks and their attitude to consumers]]></title>
   <description><![CDATA[Remember the time when you knew the name of your local bank manager? Those were the days when your monthly salary was deposited into your account, and you knew it was safe. If you wanted financial advice, you gave the manager a call, set up an appointment, discussed the matter with him, and it didn't cost you're a cent.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137965&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 14:11:17 +0200
   </pubDate>
   <title><![CDATA[‘Brand Democracy' uses disruption]]></title>
   <description><![CDATA[There's been disruption a-plenty since the ‘Arab Spring' started. But what's really significant from our perspective here in the Africa\Middle East region is that the Disruption technique is being used in communication campaigns to drive democratic change.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 15:20:16 +0200
   </pubDate>
   <title><![CDATA[Chris Moerdyk to MC ABF's Cape Town golf day]]></title>
   <description><![CDATA[Great news for the industry's golfers: corporate marketing analyst and advisor, Chris Moerdyk has confirmed that he will assist the ABF by acting as Master of Ceremonies at the organisation's Cape Town Golf Day which will be hosted at King David Golf Course on 17th February 2012.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137968&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 14:29:09 +0200
   </pubDate>
   <title><![CDATA[FNB extends helpfulness campaign even further]]></title>
   <description><![CDATA[The new "lost dog" television commercial from FNB is the second brand advert that demonstrates FNB's ethos of helpfulness.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137952&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 15:18:07 +0200
   </pubDate>
   <title><![CDATA[It's beginning to look a lot like Christmas]]></title>
   <description><![CDATA[MarketingWeb draws on Dr. Robert Passikoff's wealth of consumer knowledge and brand insights. Dr Passikoff is founder and president of Brand Keys and a world leader in consumer loyalty and engagement measure.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137970&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Oct 2011 10:20:50 +0200
   </pubDate>
   <title><![CDATA[Art to raise awareness and feed children]]></title>
   <description><![CDATA[Yesterday (Tuesday, October 25), KFC ‘s ADD HOPE initiative went beyond the standard campaign parameters and unveiled a magnificent interactive art installation at the Melrose Arch Piazza, Johannesburg in an effort to draw much needed attention to the undeniably worthy cause of child hunger.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137943&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Oct 2011 09:06:50 +0200
   </pubDate>
   <title><![CDATA[Axe ad gets axed]]></title>
   <description><![CDATA[The ASA has upheld a consumer complaint against a television commercial for AXE deodorant.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137939&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 24 Oct 2011 13:23:46 +0200
   </pubDate>
   <title><![CDATA[Media and advertising industry make ABF Comedy Evening a roaring success]]></title>
   <description><![CDATA[The ABF's fundraiser comedy evening, held on the 19th October at Joe Parkers in Montecasino was a well attended event with over 300 people from the media and advertising industry supporting a good cause.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137930&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Oct 2011 14:28:02 +0200
   </pubDate>
   <title><![CDATA[Making hatred work for you]]></title>
   <description><![CDATA[Award-winning activation and event management agency, Maverick Experience Exhilarator (Maverick), has launched a new website and with it a scathing attack on lack-lustre marketers.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137932&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 21 Oct 2011 12:28:33 +0200
   </pubDate>
   <title><![CDATA[International judges confirmed for 2011 Bookmarks]]></title>
   <description><![CDATA[With just hours left before the 21st October entry deadline, the Bookmarks - South Africa's digital awards and an initiative of the Digital Media and Marketing Association (DMMA) - have announced the names of the two international judges who will lead the 2011 judging panel.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137924&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 21 Oct 2011 12:21:30 +0200
   </pubDate>
   <title><![CDATA[Do you fancy yourself as the next Martin Scorsese?]]></title>
   <description><![CDATA[Jameson Irish Whiskey join Kevin Spacey and TriggerStreet Productions to launch new international short film competition. The prize? A once-in-a-lifetime opportunity to direct Kevin Spacey and work with his award winning production company.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137923&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Oct 2011 13:55:53 +0200
   </pubDate>
   <title><![CDATA[Rugby fans get yellow carded]]></title>
   <description><![CDATA[Klipdrift Export, is giving rugby fans the yellow card this weekend (October 23) during on-consumption promotions taking place around the country.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Oct 2011 13:51:36 +0200
   </pubDate>
   <title><![CDATA[Top tips for Bookmarks entries]]></title>
   <description><![CDATA[With just two days to go before entries close, here are the top 10 tips for entering the Bookmarks.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137916&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 19 Oct 2011 15:44:42 +0200
   </pubDate>
   <title><![CDATA[A splash of colour makes all the difference]]></title>
   <description><![CDATA[Dulux has recently been voted the number one paint company in the world and is now set to steal the show with South Africa's version of the "Let's Colour" moving walls advertisement.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137908&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 19 Oct 2011 09:32:00 +0200
   </pubDate>
   <title><![CDATA[The chinas are back]]></title>
   <description><![CDATA[Thapelo invites celebrity ‘china's' to the latest Hunter's Dry ultimate refreshment TVC.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137900&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Oct 2011 08:49:55 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 18 October 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137884&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Oct 2011 08:56:53 +0200
   </pubDate>
   <title><![CDATA[Unlocking the affluent consumer's behaviour]]></title>
   <description><![CDATA[A new survey entitled ‘Top End' - a collaborative study between the UCT Unilever Institute of Strategic Marketing and RamsayMedia solutions - delves into the buying and lifestyle behaviour of the affluent consumer in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137886&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Oct 2011 09:00:50 +0200
   </pubDate>
   <title><![CDATA[Who says digital killed the TV star?]]></title>
   <description><![CDATA[In an age where everything is becoming digitised - including television - new research indicates that TV is still providing the best ROI in ad terms.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137888&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Oct 2011 09:03:44 +0200
   </pubDate>
   <title><![CDATA[Jetting into cyberspace]]></title>
   <description><![CDATA[Discount clothing and footwear retailer, Jet, has launched their next generation website for the brand, www.jetonline.co.za, and its corresponding blog, www.myjetonline.co.za]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137889&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Oct 2011 09:06:31 +0200
   </pubDate>
   <title><![CDATA[South African brand signs one year deal with Manchester United]]></title>
   <description><![CDATA[The world's wealthiest football club, Manchester United, has signed up a new player - homegrown in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137890&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Oct 2011 09:14:26 +0200
   </pubDate>
   <title><![CDATA[Too little, too late?]]></title>
   <description><![CDATA[Last week, millions experienced the great Black(out)Berry collapse. Service interruptions and delays during most of last week in Europe, the Middle East, India, Africa, Latin America, Canada, and the United States left BlackBerry users with no Research in Motion (RIM )services ­ and no explanation from the company behind the BlackBerry ‘solution'. Until yesterday...a whole week late after the collapse.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137878&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Oct 2011 11:43:16 +0200
   </pubDate>
   <title><![CDATA[When ego gets in your eyes]]></title>
   <description><![CDATA[A new broom sweeps clean. Most people know this phrase well. In the communications field, it tends to ring true more frequently than in any other field. LESEGO KOTANE looks at why these new brooms should keep their egos in check.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137880&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Oct 2011 16:46:17 +0200
   </pubDate>
   <title><![CDATA[Tick tock....Bookmarks are waiting for your entries]]></title>
   <description><![CDATA[The Bookmarks entry deadline has been extended until 21 October.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137896&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Oct 2011 08:46:16 +0200
   </pubDate>
   <title><![CDATA[Shaking up the ad scene]]></title>
   <description><![CDATA[Online marketing has opened a new door for advertising, which has led to a thriving online advertising industry in South Africa. Predictions are that internet advertising, both wired and mobile, will increase to R1.6 billion in 2014.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137882&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Oct 2011 09:56:41 +0200
   </pubDate>
   <title><![CDATA[Stylish tower billboard]]></title>
   <description><![CDATA[Twinsaver is using tower-shaped billboards from October to December to maintain the brand awareness generated by the promotions at major Johannesburg traffic intersections, and the launch TV and print advertising campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137869&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Oct 2011 09:41:29 +0200
   </pubDate>
   <title><![CDATA[Top shops]]></title>
   <description><![CDATA[2011 The Times Sowetan Retail Awards announces SA's top retailers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137867&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 14 Oct 2011 10:58:32 +0200
   </pubDate>
   <title><![CDATA[Bookmarks entry deadline extended]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137858&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 14 Oct 2011 09:11:12 +0200
   </pubDate>
   <title><![CDATA[Getting backberry]]></title>
   <description><![CDATA[After the Blackberry black out DraftFcb Cape Town produced this ad.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137857&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 08:27:49 +0200
   </pubDate>
   <title><![CDATA[Protecting creativity]]></title>
   <description><![CDATA[One month on, the 2011 Loerie Awards Creative Winners talk about inspiration -and beer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137841&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 08:36:48 +0200
   </pubDate>
   <title><![CDATA[This conversation just went viral]]></title>
   <description><![CDATA[Following the Online Reputation Management Conference (ORM) that took place yesterday, in Sandton, TONY SOUSA says companies that want to excel in the brave new world of social media need to be willing to invest in the tools they require to listen to and engage with customers as well as to measure the success of their interventions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137843&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 08:40:40 +0200
   </pubDate>
   <title><![CDATA[South Africa's brand rep is on the up]]></title>
   <description><![CDATA[South Africa's brand reputation is gradually edging upwards. In the 2011 Anholt-GfK Roper Nation Brand Index, South Africa moved up one spot and is now ranked 36th out of the 50 countries in the index.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137845&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 08:51:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 13 October 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137847&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 08:55:32 +0200
   </pubDate>
   <title><![CDATA[Ethics in print]]></title>
   <description><![CDATA[Ethical Living is a new concept within the South African media landscape dedicated to helping South Africans navigate the complex moral maze of ethical consumerism.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137848&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 09:02:31 +0200
   </pubDate>
   <title><![CDATA[Bookmarks announces local judging panel]]></title>
   <description><![CDATA[The Bookmarks, the premier digital industry awards initiated by the Digital Media and Marketing Association (DMMA), have announced their judging panel for the 2011 awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137851&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 09:23:24 +0200
   </pubDate>
   <title><![CDATA[Newsletter 13 October 2011]]></title>
   <description><![CDATA[Today's newsletter is packed with interesting stories and info.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137839&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 09:22:18 +0200
   </pubDate>
   <title><![CDATA[Half a decade of trusted motoring]]></title>
   <description><![CDATA[From small beginnings to a megabrand with an enviable record for reliability and good service, Toyota has been moving South Africans forward for 50 years. In celebration of that milestone, the publishers of Toyota Zone have produced a special commemorative issue marking the country's love affair with the iconic motoring brand.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137850&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 09:13:16 +0200
   </pubDate>
   <title><![CDATA[The rules have changed]]></title>
   <description><![CDATA[Advertising's role in a marketing plan is simply to increase brand awareness, motivate consumers to buy and quantify the economic objective of the plan: increased sales.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137852&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Oct 2011 08:58:06 +0200
   </pubDate>
   <title><![CDATA[Capital capitalizes the Zulu newspaper market]]></title>
   <description><![CDATA[Eight new community newspapers are being launched in the KZN area - all of which will be published in Zulu.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137849&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Oct 2011 12:31:57 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 12 October 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137832&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Oct 2011 12:40:07 +0200
   </pubDate>
   <title><![CDATA[Campaign News - 12 October 2011]]></title>
   <description><![CDATA[Who has been awarded which account and what new campaigns are breaking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137833&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Oct 2011 10:36:54 +0200
   </pubDate>
   <title><![CDATA[Sex in the outdoors]]></title>
   <description><![CDATA[On 7 October 2011, the UK ASA released a policy statement regarding the use of sexualised imagery in outdoor advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137813&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Oct 2011 08:22:51 +0200
   </pubDate>
   <title><![CDATA[Saving Silence making some noise]]></title>
   <description><![CDATA[Local band Saving Silence has confirmed that it will perform at the Kyalami Country Club on the 16th November for the ABF's Crazy Golf Day.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137817&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Oct 2011 08:07:47 +0200
   </pubDate>
   <title><![CDATA[Finweek drops its Fuddy fuddy look]]></title>
   <description><![CDATA[JOHN FARQUHAR's take on the newly revamped FinWeek.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137816&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Oct 2011 14:57:42 +0200
   </pubDate>
   <title><![CDATA[Newsletter 11 October 2011]]></title>
   <description><![CDATA[We have been busy at MarketingWeb recently. 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137811&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Oct 2011 10:28:43 +0200
   </pubDate>
   <title><![CDATA[Out of home results out of the bag]]></title>
   <description><![CDATA[Outdoor Auditors has just completed its latest nationwide audit of outdoor advertising sites in South Africa. These are the results.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137809&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Oct 2011 10:41:36 +0200
   </pubDate>
   <title><![CDATA[Clover make a branding mooove]]></title>
   <description><![CDATA[Clover officially launched its new Way Better branding and philosophy at a function at the Alexander Theatre in Braamfontein, Johannesburg, on Wednesday, 5 October.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137815&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Oct 2011 10:27:25 +0200
   </pubDate>
   <title><![CDATA[Terms of engagement can prevent a war]]></title>
   <description><![CDATA[Innovative brand communications agency, Gullan&Gullan, recently had a situation where the relationship with one of their clients turned toxic. Fortunately, both agency and client wanted to save the relationship. DESIREE GULLLAN explains how they went about redefining the terms of their engagement.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137808&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Oct 2011 14:51:10 +0200
   </pubDate>
   <title><![CDATA[If the ad fits, use it]]></title>
   <description><![CDATA[Despite having achieved the accolade of being the most ubiquitous communication, and information, instrument ever invented, with 100% penetration of the  South African population, the mobile is still in the starting blocks when it comes to capitalising on this unique achievement as an advertising medium. JOHN FARQUHAR tells us why.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137806&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Oct 2011 10:32:05 +0200
   </pubDate>
   <title><![CDATA[Education is the cornerstone of success]]></title>
   <description><![CDATA[Leading PR agency marcusbrewster has launched a fully-fledged media training division, extending its already-comprehensive service offering even further.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137810&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Oct 2011 10:15:58 +0200
   </pubDate>
   <title><![CDATA[Loeries CEO steps down]]></title>
   <description><![CDATA[After seven years at the Loeries, Andrew Human will be stepping down from the helm.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137796&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Oct 2011 10:06:27 +0200
   </pubDate>
   <title><![CDATA[Fresh Living hits Mauritius]]></title>
   <description><![CDATA[South African food magazine, Fresh Living, continues to expand on its African footprint as it goes on sale this month in Mauritius.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137795&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 07 Oct 2011 10:23:52 +0200
   </pubDate>
   <title><![CDATA[Talk to the hand....yada yada yada]]></title>
   <description><![CDATA[Ahead of the Boks' clash with the Wallabies on Sunday, October 9, it seemed appropriate to post Dial Direct's TVC (and yes I do realise that the All Blacks are featured in this TVC and not the Wallabies).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137783&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 16:37:48 +0200
   </pubDate>
   <title><![CDATA[Cutting edge in the great outdoors]]></title>
   <description><![CDATA[Effective and memorable out of home advertising requires razor sharp creative and execution. A tall order when you consider what the advertiser has to achieve via let's say, a billboard. First the brand message needs to be loud and clear, but the actual billboard also needs to catch the eye of the target market and remain front of mind.




]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137754&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 10:45:44 +0200
   </pubDate>
   <title><![CDATA[New look Finweek to break cover]]></title>
   <description><![CDATA[South Africa's leading investment publication Finweek is aiming to shakeup the local business news market as its new product offering hits shelves this week.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137761&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 12:02:41 +0200
   </pubDate>
   <title><![CDATA[Media usage needs a broader vision]]></title>
   <description><![CDATA[It is abundantly clear that with the increasing range of new media products now available, consumer media habits are changing, and are far more diverse than they were a decade ago. As a result, traditional media models are outdated and require a new matrix if they are to reach potential customers and influence their behaviour.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137755&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 12:05:40 +0200
   </pubDate>
   <title><![CDATA[Participation is a doing word]]></title>
   <description><![CDATA[There is so much talk about how marketing has changed, because people have changed how they want to interact with brands. We know that it is no longer about a brand monologue but rather a two- way dialogue. NICKY STEEL tells us more.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137756&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 10:36:32 +0200
   </pubDate>
   <title><![CDATA[All together now....]]></title>
   <description><![CDATA[Engen showcases its diversity and trustworthiness in a new television commercial from Draftfcb Cape Town.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137759&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 10:38:26 +0200
   </pubDate>
   <title><![CDATA[Chartered Marketer South Africa designation on the rise]]></title>
   <description><![CDATA[The Chartered Marketer SA (CMSA) evaluation programme is key to advancing the marketing industry by ensuring that it can be measured against a set professional standard. It also provides a base for further training and development.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 10:56:26 +0200
   </pubDate>
   <title><![CDATA[Celebrating glass]]></title>
   <description><![CDATA[Always seeking approaches that ensure the glass brand is the hero; Consol has again delivered on this mandate and has launched an integrated campaign in support of International Choose Glass Week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137762&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 17:01:19 +0200
   </pubDate>
   <title><![CDATA[FNB's new ad - does it do it for you?]]></title>
   <description><![CDATA[Will FNB's latest brand TV commercial be able to improve on the success of its predecessor with the gorgeous little girl in the white frock singing our national anthem? You be the judge!

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137775&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 10:33:08 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 06 OCTOBER 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 12:10:06 +0200
   </pubDate>
   <title><![CDATA[Counterfeiting is now the world's fastest growing industry]]></title>
   <description><![CDATA[In August this year, a few weeks prior to the 2011 World Cup, the SARS  seized 66 000 counterfeit rugby jerseys, with  an  estimated street value of R43 million.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Oct 2011 12:13:04 +0200
   </pubDate>
   <title><![CDATA[Improve your online writing skills]]></title>
   <description><![CDATA[Social media has made everyone a writer. Thanks to Facebook, Twitter, Linkedin and the like, online communication has given everyone an international platform to express ideas, propose their beliefs, and talk to the world. JOHN FRENCH offers some valuable advice on how to ensure what you write in the social media world does more good than harm.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137751&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Oct 2011 10:10:56 +0200
   </pubDate>
   <title><![CDATA[Nestlé ad first to pitch at canine customers]]></title>
   <description><![CDATA[ZURICH (Reuters) - Nestlé, one of the world's biggest makers of pet food, said on Friday it had launched the first television commercial designed especially for dogs, using a high-frequency tone to grab their attention.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137734&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Oct 2011 10:04:46 +0200
   </pubDate>
   <title><![CDATA[Listen to those ‘little'voices]]></title>
   <description><![CDATA[In April this year we published a piece by KEITH SHORAH on an increasing trend amongst price sensitive customers who have reduced levels of loyalty and are less tolerant of poor customer service. Today he looks at the growing interest in customer experience and particularly voice of the customer programs throughout South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137730&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Oct 2011 10:08:41 +0200
   </pubDate>
   <title><![CDATA[Billboards vs. branded cars]]></title>
   <description><![CDATA[New research by Primedia Unlimited, which measured the effectiveness of billboards against branded cars, indicates that Rand for Rand, advertising on the latter is three to four times more likely to be seen by consumers, than advertising on billboards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137733&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Oct 2011 14:21:37 +0200
   </pubDate>
   <title><![CDATA[Hitting the Tweet spot]]></title>
   <description><![CDATA[If you think media has proliferated you should see what Twitter is doing to public opinion. Opinion is being atomised and mobilised by tweets that can exalt or assault a brand in a million different ways.



]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137739&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Oct 2011 10:07:30 +0200
   </pubDate>
   <title><![CDATA[The nemesis of research is time]]></title>
   <description><![CDATA[The speed at which the social lifestyle of consumers is changing across the world, particularly in South Africa, puts a huge question mark behind the value of research in this country. The time gap between the collection of data, and the final analysis, is often too long to be of tactical value when planning marketing strategy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137732&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Oct 2011 10:12:30 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Johannesburg celebrates M-Net's 25th birthday]]></title>
   <description><![CDATA[Ogilvy Johannesburg this month celebrates M-Net's 25th Birthday with a campaign that salutes the stars that have helped the brand become synonymous with ‘magic'.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137735&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Oct 2011 10:01:20 +0200
   </pubDate>
   <title><![CDATA[Advertising and Media trends 2011-2015]]></title>
   <description><![CDATA[JOHN FARQUHAR shares some valuable insights on what we can expect in the advertising and media industries in the next four years.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137728&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Oct 2011 10:20:16 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: All aboard the F-bomb bandwagon!]]></title>
   <description><![CDATA[By now we all know about (now ex) newsreader Mark Esterhuysen's F-Bomb explosion on 702 radio. But the upside is the station has used what could have been a PR disaster to its advantage and released a radio ad satirising the blunder:
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137727&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Oct 2011 14:46:06 +0200
   </pubDate>
   <title><![CDATA[Social media blurs the lines between customer service and marketing]]></title>
   <description><![CDATA[DIANE CHARTON says whether you are ready or not to put your customer service on public display, social media is laying it bare for the world to see. If your approach to customer service is proactive and customer-friendly, it can become one of your most powerful marketing tools.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137729&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Oct 2011 10:06:00 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 04 October 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137731&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Oct 2011 09:02:39 +0200
   </pubDate>
   <title><![CDATA[Only generous brands will be the future brand leaders]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137713&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 09:56:58 +0200
   </pubDate>
   <title><![CDATA[The Global Party]]></title>
   <description><![CDATA[The Global Party was a party of global proportion, for vital global causes, with ongoing global benefits. 80 parties took place in 80 of the world's most spectacular cities, in 80 of the world's most illustrious venues, all within a 24-hour period.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137697&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 10:02:57 +0200
   </pubDate>
   <title><![CDATA[AMASA invests in industry education with 2011 Learnership Programme]]></title>
   <description><![CDATA[AMASA's successful two year old Learnership Programme (ALP) continues growing from strength to strength, with the non-profit organisation securing partner agencies Starcom MediaVest Group (SMG) and Ads24 as the 2011 intern hosts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137701&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 10:01:57 +0200
   </pubDate>
   <title><![CDATA[New Media launches slick new Ackermans Club magazine]]></title>
   <description><![CDATA[New Media has upped the style stakes with the launch of a sleek new-look Ackermans Club magazine for its iconic South African retail client.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137700&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Oct 2011 09:06:56 +0200
   </pubDate>
   <title><![CDATA[Advertising conversation needs to change]]></title>
   <description><![CDATA[JOHN FARQUHAR has been around long enough to have seen just about everything the advertising industry has to offer. He feels the industry needs an injection of creativity.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137692&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 10:00:55 +0200
   </pubDate>
   <title><![CDATA[Show YOUR Support in style with Women's Health]]></title>
   <description><![CDATA[Women's Health and Maidenform Lingerie have joined forces to produce SA's first Bra-celet - a hot pink accessory that is set to become a symbol of solidarity in the fight against breast cancer. Women (and men!) will wear the Bra-celet throughout the month of October to raise funds and increase awareness around this issue in SA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137699&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 10:06:53 +0200
   </pubDate>
   <title><![CDATA[Fond farewell to Avocado magazine]]></title>
   <description><![CDATA[Avusa Magazines today announced the closure of its food magazine, Avocado/Avokado, which made its debut into the food publishing industry five years ago.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137702&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 09:43:43 +0200
   </pubDate>
   <title><![CDATA[Total convergence of disciplines as channel diversity forces change]]></title>
   <description><![CDATA[Never before has the pace of change accelerated to the point at which consumers experience it today. BONNIE LEE DE KLERK unpacks how this is affecting consumerism.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137693&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 09:45:35 +0200
   </pubDate>
   <title><![CDATA[Please leave my store or you will be arrested!]]></title>
   <description><![CDATA[LEE RADMALL looks at how consumers are shopping in this digital age.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137694&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 09:48:26 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 29 September 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137696&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 10:14:22 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Bleeding the bank dry]]></title>
   <description><![CDATA[At its third blood drive for 2011, PenQuin International hosted the South African National Blood Service (SANBS) at its Bedfordview offices, and collected 30 units of blood donated by staff, neighbours, suppliers and clients.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137691&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Sep 2011 09:47:16 +0200
   </pubDate>
   <title><![CDATA[Online data powers better decision-making]]></title>
   <description><![CDATA[DIANE CHARTON says just about everything that you do in your online marketing and advertising will create a wealth of data about the way that your business is interacting with its customers and prospects.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137695&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 08:50:56 +0200
   </pubDate>
   <title><![CDATA[BEE...the pot calling the kettle black?]]></title>
   <description><![CDATA[DIONNE KERR is always fascinated by the amount of debate in the media around ownership of assets and participation by the ‘usual suspects' as they are known in the majority of Black Economic Empowerment (BEE) deals. She is somewhat conflicted by this discussion as she hears loud and clear both sides' argument around how these issues should be dealt with but, often, she suspects that the so-called newsworthiness of these stories is questionable.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137671&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 09:19:47 +0200
   </pubDate>
   <title><![CDATA[South Africa's first sponsored vertical garden]]></title>
   <description><![CDATA[Sometimes being off the wall is a good thing. Tractor Outdoor has delivered a unique innovative outdoor advertising solution for their client Emirates Airlines.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137680&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 09:06:43 +0200
   </pubDate>
   <title><![CDATA[pMailer to sponsor "ultimate showdown in digital marketing"]]></title>
   <description><![CDATA[pMailer, South Africa's leading bulk email and SMS marketing platform has announced it will be the ring sponsor of Digital Edge Live's upcoming Title Fight event in Cape Town on 14 October, 2011, at the Dragon Power Arena in Cape Town.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137679&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 08:58:37 +0200
   </pubDate>
   <title><![CDATA[The changing consumer profile]]></title>
   <description><![CDATA[Traditionally, the standard practice in South Africa amongst marketers and agencies, when profiling of consumers, was to use a demographic scale with the white consumer dominating the selection. How does this profiling need to change?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137675&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 09:02:37 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 27 September 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137676&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 08:54:36 +0200
   </pubDate>
   <title><![CDATA[An alternative for improving ROI]]></title>
   <description><![CDATA[NIGEL WALKER believes no-one can afford to - or at least should not be allowed to - undertake any activity whose benefits are less than the resources utilised to undertake it. Obviously resources not only relate to financial, but should include time as well as lost opportunity ‘costs', among a multitude of other factors. Organising an exhibition, participating in an exhibition, or commissioning a designer stand should be no different.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137672&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 09:38:34 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Of tjops and Loeries]]></title>
   <description><![CDATA[While South Africans were braaing their ‘tjops en boerewors' on National Braai Day (Saturday, 24 September), Virgin Active yarn-bombed Jan van Riebeeck in Cape Town. Ever the patriot, Van Riebeeck donned a pair of patriotic legwarmers and a set of braai tongs decorated in SA's national flag colours. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137681&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 08:57:27 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 27 September 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137674&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 08:56:15 +0200
   </pubDate>
   <title><![CDATA[From one tiny (apple) seed...]]></title>
   <description><![CDATA[The resignation of Steve Jobs as CEO of Apple, the company he founded in 1976 with Steve Wozniak, made headlines way beyond the technology community. Under Jobs' guidance, Apple became the world's most valuable technology company and even, for a time, the most valuable in the United States.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137673&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 08:49:07 +0200
   </pubDate>
   <title><![CDATA[Social media myths]]></title>
   <description><![CDATA[Social media has changed the way we communicate. The old Egyptian regime quickly learnt that it could mobilize a nation. David Kau contextualized its influence in a recent performance when he quipped: "If Facebook existed in the fifties, Apartheid would've lasted three weeks!" There's no doubt we're in the midst of a social revolution says BRENT SHAHIM.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137670&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 09:04:05 +0200
   </pubDate>
   <title><![CDATA[The banning of alcohol advertising]]></title>
   <description><![CDATA[The proposed ban on alcohol advertising will have far-reaching effects.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137677&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 09:05:05 +0200
   </pubDate>
   <title><![CDATA[There is nothing new in advertising]]></title>
   <description><![CDATA[A great new idea today, is often an old concept, dressed in a new suit of clothes, as case the study below demonstrates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137678&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 08:33:53 +0200
   </pubDate>
   <title><![CDATA[What's that smell?]]></title>
   <description><![CDATA[The old adage: "Cinema is known to boom amid the gloom" has never been truer than it is today in South Africa. With dynamic new cinema innovations you can be sure that advertisers will take advantage of the new opportunities to reach their target markets in focused, uncluttered environment cost effectively, says PETRA McCARDLE.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137647&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 08:39:51 +0200
   </pubDate>
   <title><![CDATA[A prank call that turned into a marketing success story]]></title>
   <description><![CDATA[On 8 September well-known prankster Darren Simpson from Highveld Stereo wanted to test the patience of call centre consultants. It didn't go quite as planned.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137649&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 08:27:51 +0200
   </pubDate>
   <title><![CDATA[What's the next move for advertising?]]></title>
   <description><![CDATA[Decades ago advertising icon Bill Bernbach, recognised that by pairing a wordsmith with an artist, the quality of advertising improved immensely. His agency proved the value of this combination by producing some of the best awarding winning advertising of that time, ads that turned brands into category leaders. The move ignited the advertising process, and changed it from, Barnum & Bailey salesmanship, to an art.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137646&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 08:13:51 +0200
   </pubDate>
   <title><![CDATA[Speaking opportunities are key to building a brand]]></title>
   <description><![CDATA[Speaking opportunities are still one of the most effective ways in which a company can boost its profile. Yes portals such as Facebook and Twitter help build a brand but speaking opportunities are still more effective and are a traditional means of reaching a large targeted audience, according to MBALI MSIMANGO.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137642&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 08:11:44 +0200
   </pubDate>
   <title><![CDATA[Pack me green]]></title>
   <description><![CDATA[As the green revolution charges on full steam ahead, there is a growing consciousness of our effect on the environment and an increasing number of consumers are beginning to seek out eco-friendly alternatives for all aspects of their daily lives. STEPHEN BEATTIE looks at this from a packaging perspective.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137641&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 09:02:39 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: 22 September 2011]]></title>
   <description><![CDATA[It was with great sadness that I learned of Lil Koller's passing yesterday. Draftfcb South Africa announced the sudden death of the agency's enthusiastic and very capable creative services manager. Despite the pressures of working in a deadline driven industry which can at times be hard to bear, Lil managed to remain gentle and caring. Her loss will be felt by her family, friends and colleagues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137640&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 08:26:35 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 22 September 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137645&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 08:24:31 +0200
   </pubDate>
   <title><![CDATA[SA's reputation shines online]]></title>
   <description><![CDATA[According to an online analysis conducted by Acceleration Media, South Africa enjoys a positive online reputation among international internet users. The research uncovered about 530 000 discussions about South Africa across social and news media during the month.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137644&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 08:15:24 +0200
   </pubDate>
   <title><![CDATA[Ignorance is no excuse]]></title>
   <description><![CDATA[In the "phone hacking scandal", News International managers appear to have assumed that the gaoling of Goodman and Mulcaire, had ended any illegal practices amongst their staff. But did those managers make efforts to confirm that illegal practices had not only ceased but did not reappear, or did they simply assume the answer they wanted? NICHOLAS WATKIS illustrates how feigning innocence can backfire in this kind of situation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137643&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 08:37:08 +0200
   </pubDate>
   <title><![CDATA[ADLIP winners of the Ad of the Month during August]]></title>
   <description><![CDATA[According to ADLIP (a website mouthpiece dedicated exclusively to the opinions and issues of creatives in SA's advertising, communication and design industries) the following ads have been voted the winners in their Ad of the Month during August.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137648&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Sep 2011 09:04:06 +0200
   </pubDate>
   <title><![CDATA[Branded vehicles are a viable advertising medium]]></title>
   <description><![CDATA[A survey compiled by TNS Research Surveys reveals that Rand for Rand, branded private vehicles are 3.14 times more likely to result in an advertiser's message getting through to consumers. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137650&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 08:20:59 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Crouch, touch, pause, engage  ]]></title>
   <description><![CDATA[What I always enjoy about events like the Rugby World Cup is the inevitable advertising campaigns that will be remembered...
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137624&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:37:58 +0200
   </pubDate>
   <title><![CDATA[Connecting with the public]]></title>
   <description><![CDATA[The multicultural nature of this country's population results in a situation where brand consumption is generated by a mixture of consumers from nine different cultures, each speaking their own language. This has always posed a problem for South African marketers and advertising agencies, when it comes to communicating to them through mass media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137616&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 08:01:56 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards 2011 Winners Announced]]></title>
   <description><![CDATA[Loeries chairperson, Boniswa Pesiza opened the 33rd Annual Loeries Awards by saying: "Tonight we salute great clients." The clients and the agencies are to be commended for outstanding work. Here is an overview of this year's awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137623&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:35:54 +0200
   </pubDate>
   <title><![CDATA[ABF opens Bursary applications and announces sub committee]]></title>
   <description><![CDATA[ALEXANDER LEIBNER, vice president of the ABF Vital Support Fund visited the AAA School of Advertising to formally open the process for annual bursary applications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137614&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:36:53 +0200
   </pubDate>
   <title><![CDATA[Optimising adspend]]></title>
   <description><![CDATA[Media 24 reports that a new defining research project commissioned by them, suggests that there is a clear and differentiating role for newspaper research across multiple product categories which points to a bright future for print media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137615&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:53:49 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 20 September 2011  ]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137619&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:59:39 +0200
   </pubDate>
   <title><![CDATA[Top tips for mobilising your business]]></title>
   <description><![CDATA[WILTER DU TOIT offers some useful tips and pointers on mobilising your business in today's world of mobile technology.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137622&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:34:37 +0200
   </pubDate>
   <title><![CDATA[Changing the business model]]></title>
   <description><![CDATA[Although the internet is nibbling away at the South African media advertising budget, our local publishing industry has not yet pushed the panic button when it comes to generating revenue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137613&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:55:35 +0200
   </pubDate>
   <title><![CDATA[The importance of SMS in an instant messaging world]]></title>
   <description><![CDATA[While a cat has nine lives, it seems that SMS has an infinite number of lives. So while the rise in mobile instant messaging (MIM) has been heralded as its end, DR PIETER STREICHER'S closer look shows that this rather increases SMS's value in the corporate space.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137620&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:52:25 +0200
   </pubDate>
   <title><![CDATA[Campaign Update 20 September 2011]]></title>
   <description><![CDATA[The latest on the campaign and product launch front]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137618&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:47:07 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 20 September 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137617&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Sep 2011 07:58:03 +0200
   </pubDate>
   <title><![CDATA[Taking a closer look at advertising in Africa]]></title>
   <description><![CDATA[Returning from the 2011 PAMRO (Pan African Media Research Organisation) conference, Celia Collins, deputy group MD of The Starcom MediaVest Group (SMG) provides insights into the latest advertising research in Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137621&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 08:58:55 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 15 September 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137578&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 08:51:54 +0200
   </pubDate>
   <title><![CDATA[A new model for brand communication]]></title>
   <description><![CDATA[A study by US research company, Catalina Marketing, has found that FMCG brands that work to maintain loyal customers can reap four times as much profit as companies who don't. However, the top FMCG brands experienced reduced loyalty from amongst their loyal customers by 46% on the past year, exacting a steep toll on sales.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137575&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 09:20:26 +0200
   </pubDate>
   <title><![CDATA[Brands and branding in SA]]></title>
   <description><![CDATA[JOHN FARQUHAR reviews recently published History of Brands and Branding in South Africa. After all he is likely the most qualified to comment, considering his long history in the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137579&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 08:52:47 +0200
   </pubDate>
   <title><![CDATA[Address me in my language and I will take note]]></title>
   <description><![CDATA[The launch of weekend issues of a popular weekday vernacular newspaper has proven to be a successful move. Here's why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137576&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 09:11:46 +0200
   </pubDate>
   <title><![CDATA[Apple was a better brand when nobody had heard of it]]></title>
   <description><![CDATA[STUART WALSH explains why he is disillusioned with what has become the world's most valuable brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137583&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 09:07:40 +0200
   </pubDate>
   <title><![CDATA[Monetising mobile apps]]></title>
   <description><![CDATA[JULIET PROWSE explores the options currently available in the monetised apps market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137581&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 09:09:25 +0200
   </pubDate>
   <title><![CDATA[Too many press releases are twaddle]]></title>
   <description><![CDATA[Any editor will tell you their mailbox is assaulted by a barrage of press releases, most of which are deleted after reading the first paragraph. JOHN FARQUHAR explains why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137582&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 08:57:21 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 15 September 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137577&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 08:50:18 +0200
   </pubDate>
   <title><![CDATA[Brand extension- what value?]]></title>
   <description><![CDATA[Is it possible to make money from producing a baby brother for a successful older sibling when it comes to new products?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137574&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 09:23:04 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Riaan Cruywagen speaks out against bad ads]]></title>
   <description><![CDATA[DRAFTFCB Johannesburg teamed up with Bioscope Films to produce a tongue in cheek ad promoting the televised awards, which I have to admit I found highly amusing...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137584&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 09:04:02 +0200
   </pubDate>
   <title><![CDATA[Make friends with volatility]]></title>
   <description><![CDATA[When you open the newspaper these days you are immediately overwhelmed by the volatility locally and globally, LAURANCE KUPER believes it would serve us well to make our peace with volatility.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137580&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Sep 2011 08:49:02 +0200
   </pubDate>
   <title><![CDATA[Time to wake up]]></title>
   <description><![CDATA[The black consumer is a relatively unresearched one in this country. JOHN FARQUHAR expands on this statement.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137573&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:54:57 +0200
   </pubDate>
   <title><![CDATA[Use Twitter to leverage your PR campaign]]></title>
   <description><![CDATA[Twitter is an invaluable resource to amplify your public relations campaign. DESIREE GULLAN tells us why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137553&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 09:00:45 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 13 September 2011  ]]></title>
   <description><![CDATA[Who went where when and who won what.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137557&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:45:43 +0200
   </pubDate>
   <title><![CDATA[Taking a look at NewsNow]]></title>
   <description><![CDATA[September 8 saw the launch of Media 24's new magazine, NewsNow. A rather surprising entry, when one considers that print is under attack, losing both readers and advertisers to the internet - a medium that offers the public instant access to the latest news and information, plus an increasing variety of games and opportunities for social interaction. At the touch of a key, the public has access to the world 24/7.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137550&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:32:39 +0200
   </pubDate>
   <title><![CDATA[What's happening at the ABC]]></title>
   <description><![CDATA[What's new at the ABC? Read on to find out.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137546&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:31:36 +0200
   </pubDate>
   <title><![CDATA[Time for new ideas]]></title>
   <description><![CDATA[Judging by the current standard of creativity in the South African advertising, the industry it is becoming increasingly dependent on borrowing ideas.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137545&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:33:31 +0200
   </pubDate>
   <title><![CDATA[Re-positioning and growth]]></title>
   <description><![CDATA[Full service independent agency Joe Public has had an eventful few years, culminating in a new positioning launched last week - Growthn or ‘Growth to the power of n'.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137547&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:38:24 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 13 September 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137549&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:34:22 +0200
   </pubDate>
   <title><![CDATA[Advertising needs to be in plain language]]></title>
   <description><![CDATA[Often advertising speaks a different language than the very consumer they are trying to reach. The CPA reinforces this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137548&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 08:50:17 +0200
   </pubDate>
   <title><![CDATA[Campaign Update - 13 September 2011  ]]></title>
   <description><![CDATA[The latest on the campaign and product launch front...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137556&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:48:18 +0200
   </pubDate>
   <title><![CDATA[Better understanding our African markets]]></title>
   <description><![CDATA[South Africa...a speck on the African continent. As we go about our daily lives in this extraordinary country, do we ever stop to think about our neighbours?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137551&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:52:15 +0200
   </pubDate>
   <title><![CDATA[Time, cost, quality: a production love triangle (part 3)]]></title>
   <description><![CDATA[In our 30 August newsletter, ANDREW LESTER examined the time element of how a production firm or creative collaboration wins on time, cost and quality. In this article he focuses asks how a creative production studio wins on cost and why would they want to?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137552&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 09:00:12 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Deon du Plessis: losing an icon]]></title>
   <description><![CDATA[His loss will be felt not only by those who knew and loved him, but by those whose lives were touched by his dedication to bringing news to all.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137555&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Sep 2011 06:56:10 +0200
   </pubDate>
   <title><![CDATA[Keeping a lid on it]]></title>
   <description><![CDATA[JOHN GINSBERG, product and marketing director at Ensight emphasises the pitfalls of allowing sensitive company info leak via social networks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137554&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 09:21:58 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: One step at a time]]></title>
   <description><![CDATA[Most things in life don't come with an instruction manual, imagine how much easier life would be if this were not the case? Fortunately there are step-by-step instructions which can bring about much-needed change.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137522&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 09:03:53 +0200
   </pubDate>
   <title><![CDATA[Building relationships]]></title>
   <description><![CDATA[Advertising and marketing is all about building relationships with people. The stronger the bond, the more effective strategies become and provide the proof , the ROI that business of seeking in return from their advertising spend.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137530&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 09:05:46 +0200
   </pubDate>
   <title><![CDATA[Radio gets' Kweeka' results for Absa]]></title>
   <description><![CDATA[Radio formed an essential part of the mix of Absa's Kweeka campaign using the frequency of radio to drive home the message that "You can do it Kweeka" with Absa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137531&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 08:53:41 +0200
   </pubDate>
   <title><![CDATA[Six Pitch Principles]]></title>
   <description><![CDATA[On a trip to London earlier this year Johanna McDowell, MD of Independent Agency Search and Selection Company (IAS), attended the AdForum London Summit, where was offered a newly published booklet containing "six pitch principles" which the IAS has decided to share with local agencies and clients. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137526&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Sep 2011 14:50:36 +0200
   </pubDate>
   <title><![CDATA[The power of the three C's]]></title>
   <description><![CDATA[CAROL AVENANT tells us why the fact that the world of branding has changed is no longer new news.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137525&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 09:07:35 +0200
   </pubDate>
   <title><![CDATA[Top five BEE interpretation mistakes - part 2: enterprise development]]></title>
   <description><![CDATA[In our newsletter on 01 September we published part one of a series from EconoBEE, highlighting the top five BEE interpretation blunders according to each of the elements on the B-BBEE scorecard. In this second part of the series the focus is on Enterprise Development.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137532&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 09:02:27 +0200
   </pubDate>
   <title><![CDATA[Words to be wary of in business emails]]></title>
   <description><![CDATA[TIFFANY MARKMAN offers a head up about spam trigger words and phrases.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137529&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 09:00:26 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 08 September 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137528&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 09:22:24 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 08 September 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137527&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 08:45:08 +0200
   </pubDate>
   <title><![CDATA[Eight Steps to transformation that lasts]]></title>
   <description><![CDATA[Effective transformation demands eight steps - easy to talk about but demanding to execute. LAURANCE KUPER tells us how to achieve and maintain this state of transformation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137523&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Sep 2011 08:48:05 +0200
   </pubDate>
   <title><![CDATA[The trouble with trailblazers]]></title>
   <description><![CDATA[LORRINE ARAUJO examines the ongoing debate around developing credible measurements for return on PR investment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137524&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 10:36:57 +0200
   </pubDate>
   <title><![CDATA[Call to nominate from Brand Council]]></title>
   <description><![CDATA[The Interim Board of the Brand Council of South Africa is calling for nominations for Office Bearers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137505&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 11:34:53 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: How to save a life]]></title>
   <description><![CDATA[Unusually, today I am opening our newsletter on a serious note with an appeal which I truly hope you will all consider. I recently received an email in which PenQuin International called on their employees, clients and neighbours to donate blood on Thursday, 8th September, an initiative which the agency has run for three years now in a bid to assist the SANBS.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137495&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 08:05:46 +0200
   </pubDate>
   <title><![CDATA[Behind the scenes at the most awards (Part 1)]]></title>
   <description><![CDATA[MD of Freshly Ground Insights, BRAD AIGNER, gives insight into the MOST Awards' findings and winners. For ease of reading we have broken this into three parts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137491&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 10:29:44 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 06 September 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137501&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 08:08:43 +0200
   </pubDate>
   <title><![CDATA[Behind the scenes at the most awards (Part 2)]]></title>
   <description><![CDATA[MD of Freshly Ground Insights, BRAD AIGNER, gives insight into the MOST Awards' findings and winners. For ease of reading we have broken this into three parts, this is the second of the three.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137492&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 10:35:42 +0200
   </pubDate>
   <title><![CDATA[Debate goes digital]]></title>
   <description><![CDATA[Aegis Media is to host Africa's first live online debate for the media marketing sector. The focus will be on the core digital marketing challenges that affect clients' digital strategies in Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137504&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 10:18:37 +0200
   </pubDate>
   <title><![CDATA[Continental Outdoor...great to the CORE]]></title>
   <description><![CDATA[Continental Outdoor Media is Africa's largest outdoor advertising company and operates in 14 countries throughout sub-Saharan Africa.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137499&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 10:24:37 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 06 September 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137500&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 07:59:36 +0200
   </pubDate>
   <title><![CDATA[And the winners are.....]]></title>
   <description><![CDATA[DStv Media Sales, The MediaShop (JHB) take top honours at competitive and prestigious MOST Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137489&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 10:34:32 +0200
   </pubDate>
   <title><![CDATA[Cape Town Tourism Leading the Way in the Online Arena]]></title>
   <description><![CDATA[In 2009 Cape Town Tourism effectively moved into the .travel online space (www.capetown.travel) and began expanding onto social media and networking platforms.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137503&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 10:32:27 +0200
   </pubDate>
   <title><![CDATA[A mouse click is all it will take to change a child's life]]></title>
   <description><![CDATA[Orbit, the country's leading sugar-free oral health gum is challenging the nation's to join its campaign to raise funds for fourteen children awaiting reconstructive facial surgery as part of the Smile Foundation's programme to provide this costly medical service to children with facial abnormalities from financially constrained environments.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137502&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 09:59:22 +0200
   </pubDate>
   <title><![CDATA[How to avoid ending up in file 13]]></title>
   <description><![CDATA[A bulk email solution will boost productivity by sorting the spam from the essential. WALTER PENFOLD expands on this for us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137497&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 09:54:22 +0200
   </pubDate>
   <title><![CDATA[The future of creativity]]></title>
   <description><![CDATA[MATT ROSS looks into the future of how technology must be used creatively to ensure brands are effectively marketed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137496&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 12:12:18 +0200
   </pubDate>
   <title><![CDATA[Putting a face to the name]]></title>
   <description><![CDATA[Now that you have read all about the MOST Awards and know who the winners are, it's time to put faces to the names.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137494&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 10:19:15 +0200
   </pubDate>
   <title><![CDATA[Six blunders sales people make]]></title>
   <description><![CDATA[CLIVE PRICE points out the six biggest blunders sales people could make and offers solutions.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137498&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 09:18:15 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: They're just the MOST....]]></title>
   <description><![CDATA[Last night the MOST Awards 2011 were held at the Il Grande cinema at Montecasino's Nu Metro complex.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137486&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 08:01:08 +0200
   </pubDate>
   <title><![CDATA[MOST Media Owner Sales & Marketing Awards 2011]]></title>
   <description><![CDATA[The top honours in each category are listed below for easy reference.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137490&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Sep 2011 08:10:04 +0200
   </pubDate>
   <title><![CDATA[Behind the scenes at the most awards (Part 3)]]></title>
   <description><![CDATA[MD of Freshly Ground Insights, BRAD AIGNER, gives insight into the MOST Awards' findings and winners. For ease of reading we have broken this into three parts, this is the third of the three.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137493&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:29:54 +0200
   </pubDate>
   <title><![CDATA[Mad ads]]></title>
   <description><![CDATA[The latest on the campaign and product launch front.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137451&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:32:51 +0200
   </pubDate>
   <title><![CDATA[People are people]]></title>
   <description><![CDATA[In the latest edition of Brands & Branding, KAY NASH, CEO of Yellowwood, says that agencies and marketers should stop slicing people up by demographics, psychographics, tastes, attitudes and lifestyle and see them as ‘people'. By understanding what needs to be done makes matters easier.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137456&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:33:51 +0200
   </pubDate>
   <title><![CDATA[Top five BEE interpretation blunders]]></title>
   <description><![CDATA[Over the next few months, EconoBEE, leading empowerment consultants specialising in the BEE scorecard, will be presenting the top five BEE interpretation blunders according to each of the elements on the B-BBEE scorecard. We kick off with the Socio-Economic Development element; watch out for Enterprise Development next.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137457&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:31:40 +0200
   </pubDate>
   <title><![CDATA[Research is crucial in today's world]]></title>
   <description><![CDATA[A major topic of discussion at the recently concluded South African Marketing Research Association (SAMRA) forum was the need for top management to get more involved in research, and that informed knowledge about media and consumer behaviour and trading was necessary for survival.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137455&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:36:40 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 01 September 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137458&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:08:37 +0200
   </pubDate>
   <title><![CDATA[In-game advertising]]></title>
   <description><![CDATA[Barack Obama broke new ground when he used in-game advertising (IGA) as part of his election campaign in 2009. BETH SHIRLEY looks at this fast-evolving medium.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137449&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:03:37 +0200
   </pubDate>
   <title><![CDATA[Why people buy]]></title>
   <description><![CDATA[Why do consumers select one brand over another? This is a conundrum that has fascinated academics, marketers and the advertising industry ever since mass media advertising came part of the marketing mix.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137447&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:42:32 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: A fresh start]]></title>
   <description><![CDATA[It's the first day of Spring...finally! 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137453&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:20:29 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 1 September 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137452&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:12:27 +0200
   </pubDate>
   <title><![CDATA[PR tools and tactics to include in your strategies]]></title>
   <description><![CDATA[With more and more clients turning their focus to PR as a communications tool on its own and as an important part of the overall mix for marketing their brands and businesses, MICHAEL GULLAN shares the latest PR strategies.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137450&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:25:21 +0200
   </pubDate>
   <title><![CDATA[An interesting approach to training]]></title>
   <description><![CDATA[America has more advertising and marketing courses at its universities than any other country in the world. JOHN FARQUHAR]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137454&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 09:06:16 +0200
   </pubDate>
   <title><![CDATA[Matters of fact: Advertising and publicity of services amongst the legal profession]]></title>
   <description><![CDATA[KEVIN PIETERSEN ventures into the relatively new sector of law firm marketing in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137448&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 31 Aug 2011 16:40:54 +0200
   </pubDate>
   <title><![CDATA[Good music, good friends - where the heart is]]></title>
   <description><![CDATA[Premier regional radio station launches program that is designed to deliver a liveable and innovative world class African city.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137445&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 09:09:00 +0200
   </pubDate>
   <title><![CDATA[Latest InMobi research]]></title>
   <description><![CDATA[SA mobile advertising market growth is driven by smartphone growth of 21% over the past quarter according to InMobi Mobile Insights report.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137427&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 09:09:59 +0200
   </pubDate>
   <title><![CDATA[A mouse roars for the ABF Vital Support Fund]]></title>
   <description><![CDATA[Copywriting group, The Roaring Mouse, has offered the ABF 10% of its income generated by work which is referred to by the ABF during September, October and November.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137428&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 09:06:54 +0200
   </pubDate>
   <title><![CDATA[Students are in it for the experience]]></title>
   <description><![CDATA[Students are an unpredictable bunch. More accurately, this label is not just limited to students, but to the youth market in general. KRISTA MOORE from Campus Media offers her insight into this market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137425&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 09:07:51 +0200
   </pubDate>
   <title><![CDATA[Mobile insights: key findings]]></title>
   <description><![CDATA[JOHN FARQUHAR summarises the latest Nielsen Survey of mobile users in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137426&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 08:52:48 +0200
   </pubDate>
   <title><![CDATA[Can design have an impact on a company's bottom line?]]></title>
   <description><![CDATA[There is an adage in the design industry : Everybody is an art director. But what makes a designer a professional? JASON KEMPEN answers this burning question for us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137419&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 08:55:47 +0200
   </pubDate>
   <title><![CDATA[Quality research creates winners]]></title>
   <description><![CDATA[There was a time when it was the norm for South African companies to include both, quantitative and qualitative research in their annual marketing plan. Research was seen as an investment that bore fruit by ensuring product development, and advertising strategies that brought consumers on board, that increased in sales, and profits.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137421&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 09:05:44 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 30 August 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137424&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 09:20:42 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Pointing out the obvious]]></title>
   <description><![CDATA[I came upon this image in an email sent to me by a friend and I had to wonder why anyone would think that the hotdog promoted in the poster would actually be that size? Was this in-store promotion a case of the marketer knowing their market exceptionally well and understanding the importance of pointing out the obvious; or was it more a case of simply blowing up a poster originally used in a far smaller format? I'm hoping it is just a case of the marketer having an exceptionally good sense of humour - you decide.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137416&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Sep 2011 00:25:40 +0200
   </pubDate>
   <title><![CDATA[Campaign Update - 30 August 2011]]></title>
   <description><![CDATA[The latest on the campaign and product launch front.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137422&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 08:46:37 +0200
   </pubDate>
   <title><![CDATA[Time, cost, quality: a production love triangle (part 2)]]></title>
   <description><![CDATA[In his last post ANDREW LESTER looked at an overview of how a production firm or creative collaboration wins on time, cost and quality. In this article he focuses on the time component.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137417&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 08:54:32 +0200
   </pubDate>
   <title><![CDATA[What's your online reputation?]]></title>
   <description><![CDATA[Consumer purchasing behaviour has changed dramatically since the advent of the internet, with the buying process shortening and now, critically, including re-engagement as the last step. TALITA MYBURGH shares some insight with marketers around how to better engage with their audience online.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137420&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 09:01:29 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 30 August 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137423&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Aug 2011 08:50:03 +0200
   </pubDate>
   <title><![CDATA[Why marketers should pay attention to Google+]]></title>
   <description><![CDATA[Google+ has catapulted onto the social media scene, with over 25-million users registered at the start of August 2011. Much is being documented about its innovative use of circles, sparks and huddles (which, I might add, sound more like nursery school playgroup names than social media tabs). But what does it mean for business owners?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137418&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 11:01:59 +0200
   </pubDate>
   <title><![CDATA[Agreeing to withdraw advertising at the ASA]]></title>
   <description><![CDATA[On 1 August 2011, the Final Appeal Committee of the Advertising Standards Authority, handed down a decision in a matter between SAB and Brandhouse.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 10:43:53 +0200
   </pubDate>
   <title><![CDATA[The dangling participle]]></title>
   <description><![CDATA[Sometimes in life we need to take a break from the day-to-day grind of being ‘serious' and laugh a little. This was shared by a colleague recently and brightened my day. I hope by sharing it with you I do the same.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137386&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 10:42:49 +0200
   </pubDate>
   <title><![CDATA[The evolution of the document]]></title>
   <description><![CDATA[Document processing tools are still prevalent within the modern business world. How can IT help modernise these applications?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137385&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 11:00:47 +0200
   </pubDate>
   <title><![CDATA[Facebook hit a trillion page views this month]]></title>
   <description><![CDATA[Google reported that Facebook hit a trillion page views this month. Writing for the Internet is the key to your company's online success. AMANDA PATTERSON explains why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 10:41:43 +0200
   </pubDate>
   <title><![CDATA[What do Amazon, Walmart and FT's new apps mean for your mobile strategy?]]></title>
   <description><![CDATA[CRAIG RAW makes sense of what can become the ‘maze of mobile strategy' for marketers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137384&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 11:03:36 +0200
   </pubDate>
   <title><![CDATA[Deadline looms for 2011 Vodacom Journalist of the Year Awards entries]]></title>
   <description><![CDATA[The deadline for journalists to submit their entries for the 2011 Vodacom Journalist of the Year Awards is only 24 hours away - final entry submissions are due by 6pm on Friday, August 26.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137393&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 11:04:35 +0200
   </pubDate>
   <title><![CDATA[Don't ignore Custom media]]></title>
   <description><![CDATA[Custom publishing, once dismissed as a vanity booster, is proving to be a valuable relationship builder. JOHN FARQUHAR unpacks this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137394&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 10:39:34 +0200
   </pubDate>
   <title><![CDATA[Words on the wall or real world activity?]]></title>
   <description><![CDATA[Do companies earnestly understand the words ‘customer service', or are their lyrical waxings about the importance of their customers' needs just lip service? LAURANCE KUPER probes the subject.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137383&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 10:45:20 +0200
   </pubDate>
   <title><![CDATA[Social Media and consumers]]></title>
   <description><![CDATA[Despite the current tough economic climate, and the prospect of another recession looming ahead, publishers continue to launch a never-ending stream of new print titles in an attempt to take a larger slice of advertising budgets. Concurrent with this, increasing consumer involvement with the internet, has led to the growth of social web sites with audiences, in the case of Facebook, that numbers one trillion worldwide.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 10:54:18 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 25 August 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137389&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 11:20:15 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Taking it on the chin]]></title>
   <description><![CDATA[It is likely high on everyone's list of Greatest Fears: messing up on live TV. Poor Ard Matthews now joins the ranks of those who have walked this excruciatingly embarrassing path. He giggled and apologised and fumbled along. I must admit, had it been me I would have fled the stage and probably the country immediately. Hopefully next time he has to sing the national anthem, he'll use a teleprompter.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137395&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 11:21:14 +0200
   </pubDate>
   <title><![CDATA[Campaign Update - 25 August 2011]]></title>
   <description><![CDATA[The latest on the campaign and product launch front
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Aug 2011 10:56:14 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 25 August 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137390&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:37:46 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 23 August 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137360&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:32:40 +0200
   </pubDate>
   <title><![CDATA[Be brave when trouble strikes]]></title>
   <description><![CDATA[With the world in financial turmoil, marketers are tightening their belts, and working on the philosophy that a penny saved is a penny earned. This is true particularly in South Africa where the cost cutting knife is drawing blood.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137357&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:36:35 +0200
   </pubDate>
   <title><![CDATA[Bad Day for publishers]]></title>
   <description><![CDATA[The ABC figures for the period April to June 2011 period reflects a downward trend, compared to the same period in 2010. JOHN FARQUHAR takes a closer look.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137359&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:46:32 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 23 August 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137361&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:31:26 +0200
   </pubDate>
   <title><![CDATA[Time, cost, quality: a production love triangle]]></title>
   <description><![CDATA[Director of creative agency Spaghetti Media, ANDREW LESTER, confesses he was wrong about time, cost, quality - when it comes to production, he now believes you can have all three.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137356&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 09:30:17 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Education is the future]]></title>
   <description><![CDATA[America education reformer Horace Mann said: "A human being is not attaining his full heights until he is educated."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137366&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:51:16 +0200
   </pubDate>
   <title><![CDATA[DMMA launches SA's first online audience measurement panel]]></title>
   <description><![CDATA[The Digital Media and Marketing Association (DMMA) is launching South Africa's first online audience measurement panel.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137365&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:49:14 +0200
   </pubDate>
   <title><![CDATA[Crack a smile with the ABF Vital Support Fund]]></title>
   <description><![CDATA[Join the ABF at Parkers Comedy Bar in Montecasino and laugh the night away whilst supporting its annual bursary fundraiser, which ensures that an advertising student has financial assistance during their second year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137363&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:50:08 +0200
   </pubDate>
   <title><![CDATA[Do marketers change consumer habits?]]></title>
   <description><![CDATA[Marketers like to believe that consumers are like puppets on a string and dance to their tune when they use media advertising to promote their brands. But, because marketing costs, it's an expense.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137364&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:48:07 +0200
   </pubDate>
   <title><![CDATA[Get real when opening the media door]]></title>
   <description><![CDATA[Media in South Africa tend to hide behind closed doors when questions are asked about the performance of their titles, particularly when the ABC figures are published.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137362&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Aug 2011 08:35:03 +0200
   </pubDate>
   <title><![CDATA[Strategic thinking moves brand to centre stage of business]]></title>
   <description><![CDATA[Reputation is more important as a metric than profit, and in the super-connected world, the margins for error are small and getting smaller. This is according to GORDON COOK, head of Vega.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137358&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:29:55 +0200
   </pubDate>
   <title><![CDATA[It is easier to lose business than to get it]]></title>
   <description><![CDATA[Businesses are not philanthropic institutions: they exist to make money in the form of profit. NICHOLAS WATKIS explores marketing accountability for us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137328&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:31:54 +0200
   </pubDate>
   <title><![CDATA[Email personalization - when is it too much?]]></title>
   <description><![CDATA[The old saying ‘Familiarity breeds contempt', may ring more true for your direct marketing campaign than you realise. GEORGIA CHRISTIAN offers some advice on avoiding this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137329&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:42:53 +0200
   </pubDate>
   <title><![CDATA[DStv launches a major ad campaign]]></title>
   <description><![CDATA[DStv is aggressively marketing its new offering to the lower LSM markets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137335&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:28:49 +0200
   </pubDate>
   <title><![CDATA[‘Riding the wave': stimulating growth]]></title>
   <description><![CDATA[SMMEs are often perceived as being a more reliable reflection of economic growth. Because of their size, they tend to react quicker to market changes. NIGEL WALKER looks at this growth more closely.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137327&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:26:48 +0200
   </pubDate>
   <title><![CDATA[Near-field communications still far in the future]]></title>
   <description><![CDATA[Technology companies and financial institutions are busy piloting the next-generation of mobile payment solutions in the form of near-field communications (NFC), but don't expect to be using the technology in the real-world any time soon. TONY SOUSA tells us more.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137326&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 09:02:36 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Choose your words]]></title>
   <description><![CDATA[If my inbox were a cartoon, it would be bursting at the seams, straining to contain the high volumes of email which find their way into it. As a result I rely heavily on what appears in the subject bar (coupled with the sender's name) in order to determine where on my priority list the mail will require my attention. What I have noticed of late, are the increasingly ‘disturbing' subjects which appear in the subject bar from a ‘coupon deal maker'. A few days ago the subject bar read " 2 portions of 12 queen prawns / comedy show / hair removal". Now that conjured up some disturbing mental imagery.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137325&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:39:28 +0200
   </pubDate>
   <title><![CDATA[Damaging an image]]></title>
   <description><![CDATA[The spread of the recent riots in the UK has been attributed to BlackBerry's Messenger service and Twitter. JOHN FARQUHAR examines this damaging accusation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137332&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:40:25 +0200
   </pubDate>
   <title><![CDATA[Recognising the value of the customer]]></title>
   <description><![CDATA[In these challenging economic times, how are marketers using CRM to build relationships with their consumers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137333&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:41:18 +0200
   </pubDate>
   <title><![CDATA[Building relationships with agencies]]></title>
   <description><![CDATA[While relationship building with clients/consumers if foremost in most marketer's minds, what about building relationships with the ad agencies?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137334&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:33:07 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 18 August 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137330&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Aug 2011 08:38:04 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 18 August 2011]]></title>
   <description><![CDATA[Who went where when.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137331&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 09:00:54 +0200
   </pubDate>
   <title><![CDATA[How creative are SA creatives?]]></title>
   <description><![CDATA[What are the basics for creating an effective and memorable ad campaign? JOHN FARQUHAR tells us what he believes this requires.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137303&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 08:59:48 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 16 August 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137302&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 08:47:38 +0200
   </pubDate>
   <title><![CDATA[Crossing the communication rubicon]]></title>
   <description><![CDATA[I recently reminded our local advertising and marketing industry that it is rather ridiculous in this day and age to continue addressing African consumers, through ideas that are conceived and executed in the English idiom, a language that is spoken and understood by 5% in a population of 50-million. It is time brand campaigns got real and realised that the economic growth of this country is largely dependent on consumption that is generated by African consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137301&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 09:02:31 +0200
   </pubDate>
   <title><![CDATA[OHMSA maps way forward]]></title>
   <description><![CDATA[Out of Home Media South Africa (OHMSA) has announced that a much-anticipated, long-term growth path will be mapped out at the association's forthcoming executive committee strategic meeting this month.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137304&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 09:03:31 +0200
   </pubDate>
   <title><![CDATA[What's in store for the CPC?]]></title>
   <description><![CDATA[Will the Consumer Protection Commission (CPC) be anything like the Commission for Conciliation, Mediation and Arbitration (CCMA)?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137305&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 08:45:26 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 04 August 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137300&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 09:16:24 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Verbosity vs. succinct]]></title>
   <description><![CDATA[I wish ad agencies would realise that overloading your target market with information, is a sure fire way to get them to switch off. Joe Public's Dial Direct ad campaign pay off line is very simple and to the point: "Less yada yada, more ching ching." Here are some facts to illustrate the pitfalls of verbosity:

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137295&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 09:05:16 +0200
   </pubDate>
   <title><![CDATA[Call report]]></title>
   <description><![CDATA[As the number three player Cell C, as an operation, is still a mystery. JOHN FARQUHAR summarised some information taken from a company overview released by Cell C on Thursday, August 11.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137306&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 08:44:12 +0200
   </pubDate>
   <title><![CDATA[Connecting with the youth: personal remains powerful]]></title>
   <description><![CDATA[For many, effective communication with today's youth involves some handheld or social media supporting device. This keeps them at a comfortable arm's length - where you don't intrude in their prickly personal space, but is still able to monitor them and their responses from a comparatively safe distance according to GABY DE ABREU.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137299&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 08:38:10 +0200
   </pubDate>
   <title><![CDATA[British riots incite conversation on SA's social web]]></title>
   <description><![CDATA[The violent unrest that rocked Britain last week was one of the major subjects of conversation for South Africans on social media channels such as Twitter, Facebook, web forums and blogs. DIANE CHARTON explands on this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137297&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 08:36:07 +0200
   </pubDate>
   <title><![CDATA[It's a social conversation]]></title>
   <description><![CDATA[Social media had its humble origins as a platform for dating and other seemingly fun but frivolous activities like Farmville, maybe that is why big business has been hesitant to take social media seriously. But, in a short space of time this platform has grown to include people from all walks of life, all over the world. Now big brands are falling over themselves to get into this arena.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137296&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Aug 2011 08:40:03 +0200
   </pubDate>
   <title><![CDATA[Online behaviour tracking and the erosion of your privacy]]></title>
   <description><![CDATA[Marketing and media companies are always looking for innovative ways to gauge consumer behaviour and activity online. It affects how accurately they're able to market their products according to age, gender, cultural demographics, and geography. There's a fine line, however, between savvy market research and bypassing the principles of consumer privacy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137298&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 11 Aug 2011 09:15:56 +0200
   </pubDate>
   <title><![CDATA[Choosing your digital partner]]></title>
   <description><![CDATA[There is no doubt that digital continues to be a growing part of every marketing budget. Choosing the right partner to assist your digital efforts is a critical decision. As critical, CRAIG RAW would argue, as the choice of agency in any marketing discipline to date. The reason for this lies in the nature of digital itself - uncontrovertibly, digital has technology at its heart.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137259&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 09:29:56 +0200
   </pubDate>
   <title><![CDATA[Finweek is on the block]]></title>
   <description><![CDATA[With poor revenue performance record Media 24 has Finweek's head is on the block, with February 2012 as the chopping off date. According to acting editor Marc Ashton, the company is launching News Now, a magazine based on the UK's The Week which collates the top news stories of the week, as a life boat to boast revenue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137266&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 09:28:54 +0200
   </pubDate>
   <title><![CDATA[There is more to marketing than an ad]]></title>
   <description><![CDATA[To clinch a sale takes more than an advertisement. It requires building and maintaining a long-term relationship between the product/brand and the consumer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137265&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 09:40:51 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: How times have changed...thankfully!]]></title>
   <description><![CDATA[There is more than one reason to celebrate Women's Day and Women's Month. On a serious note, 55 years ago a group of organized a mass demonstration against the imposition of pass laws on women in South Africa. More than 20 000 women, led by Lilian Ngoyi (a trade unionist and political activist), Helen Joseph, Albertina Sisulu, and Sophia Williams-De Bruyn; took part in the multi-racial march to the Union Buildings in Pretoria, to deliver a petition to the prime minister JG Strijdom. (Strijdom was conveniently absent and had the Secretary to the Prime Minister accepted the petition in his stead!) I salute these women!
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137268&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 09:30:48 +0200
   </pubDate>
   <title><![CDATA[Is there a market?]]></title>
   <description><![CDATA[Media 24s new weekly magazine, News Now, will reach news agent shelves on September 2, 2011. But is there a market?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137267&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 09:21:47 +0200
   </pubDate>
   <title><![CDATA[The African Consumer]]></title>
   <description><![CDATA[Unless a company is directly involved in the marketing of products that have high appeal amongst African consumers, this market comes across as an amorphous mass to new comers, showing little shape, or size regarding the consumption behaviour of its people.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137262&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 09:13:38 +0200
   </pubDate>
   <title><![CDATA[A woman's place may be in the boardroom]]></title>
   <description><![CDATA[Since it is Women's month in South Africa, DESIREE GULLAN thought it an appropriate time to take stock of how women are doing in business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137258&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 10:18:15 +0200
   </pubDate>
   <title><![CDATA[Real woman manages real brand]]></title>
   <description><![CDATA[Long-standing SA favourite, Steers has reinvented itself with a new positioning and image that focuses on the brand's core benefit. We had the opportunity to ask managing exec, Val Bourdos, a few questions.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137260&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 09:20:10 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 11 August 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137261&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 09:27:03 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 11 August 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137263&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Aug 2011 09:28:01 +0200
   </pubDate>
   <title><![CDATA[The reason to buy]]></title>
   <description><![CDATA[From generation to generation, the buying habits of consumers change. What they buy is influenced by their status in society, and by new inventions and products that offer them a better lifestyle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137264&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 09:36:43 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 04 August 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137212&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 09:53:41 +0200
   </pubDate>
   <title><![CDATA[Time to think smart]]></title>
   <description><![CDATA[The 2011 edition of Brands and Branding in South Africa is due out soon and it will provide guidance for brand survival in a time of budget cuts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137215&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 10:11:39 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: There she blows...the wind of change]]></title>
   <description><![CDATA[It seems the windy month of August has blown in some strife. Avusa Media has had to do some serious damage control since Miyenigate broke. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137208&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 09:54:39 +0200
   </pubDate>
   <title><![CDATA[Why people subscribe?]]></title>
   <description><![CDATA[Aside from the obvious cost saving, why do people subscribe to newspapers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137216&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 09:52:34 +0200
   </pubDate>
   <title><![CDATA[Marketing in ‘real time']]></title>
   <description><![CDATA[Social media platforms are no longer just a place to catch up with old friends and share photos with far away friends and family. They are powerful marketing platforms too.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137214&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 09:35:31 +0200
   </pubDate>
   <title><![CDATA[Crocodile on your desk?]]></title>
   <description><![CDATA[Getting on top of your workload is key in maintain a good work ethic and working at optimum productivity. LAURANCE KUPER takes a moment to smell the croc...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137211&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 09:51:31 +0200
   </pubDate>
   <title><![CDATA[Cape Town CBD welcomes SAcamera Superstore]]></title>
   <description><![CDATA[Guests gathered in anticipation of the exclusive SAcamera superstore launch that took place on Cape Town's trendy and bustling Loop Street, on Monday 25 July.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137213&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 09:33:18 +0200
   </pubDate>
   <title><![CDATA[More consumer brands are turning to PR to grow market share]]></title>
   <description><![CDATA[PR is no longer advertising's poor cousin, it has evolved into a powerful part of any brand's communications mix. MICHAEL GULLAN elaborates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137210&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 09:31:06 +0200
   </pubDate>
   <title><![CDATA[Avusa Media announces key editorial changes at Sowetan and Daily Dispatch]]></title>
   <description><![CDATA[Last night Avusa Media issued the following statement in the wake of a column written by Eric Miyeni - which was really a scathing attack on City Press editor Ferial Haffajee - and published in the Sowetan.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137209&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 10:00:05 +0200
   </pubDate>
   <title><![CDATA[The Direct Marketing Association of South Africa responds to spat]]></title>
   <description><![CDATA[The DMASA has come out in defence of its ability to manage the National Opt Out Registry after a malicious spat with contenders for the tender were fuelled on ITWeb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137219&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 09:59:04 +0200
   </pubDate>
   <title><![CDATA[VWV repositions Castle Milk Stout]]></title>
   <description><![CDATA[It is not mean feat to ensure a memorable brand experience. VWV managed to perfect that recently for Castle Milk Stout.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137217&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 10:50:50 +0200
   </pubDate>
   <title><![CDATA[Influencing black consumers]]></title>
   <description><![CDATA[When one considers that the black population in this country is 40.2 million (70.5% of the total), and that the white population is only 4.5 million ( 9%), it does come as a surprise in this day and age to note that the creative platforms engaging in conversation with consumers in this country is still skewed toward white consumers.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137191&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 09:43:49 +0200
   </pubDate>
   <title><![CDATA[Marketers hear ‘key message' of new consumer protection act]]></title>
   <description><![CDATA[The recently-promulgated Consumer Protection Act (CPA) expects a commitment to transparent dealings with consumers. That was the key message delivered to an audience primarily comprised of the marketing fraternity at the E-mail/SMS marketing and the law seminar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137183&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 14:04:48 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: And the winner is....]]></title>
   <description><![CDATA[It's completely appropriate that on the eve of Women's Month, Women in the Media were honoured for their contributions to the media landscape. On Thursday, July 28 editor of The Times Phylicia Oppelt, was named this year's winner of the 1st for Women Insurance Brokers Women in The Media Awards.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137179&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 10:20:48 +0200
   </pubDate>
   <title><![CDATA[Honouring women]]></title>
   <description><![CDATA[The Shoprite Checkers Women of the Year Award winners were announced at Emperors Palace in Gauteng announced last weekend (Saturday, 23 July 2011) in Johannesburg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137189&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 10:21:48 +0200
   </pubDate>
   <title><![CDATA[Recording sales]]></title>
   <description><![CDATA[It is vital for retailers to make sales data available to marketers. JOHN FARQUHAR explains why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137190&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 09:37:34 +0200
   </pubDate>
   <title><![CDATA[Only generous brands will be the future brand leaders]]></title>
   <description><![CDATA[Mike Schalit answers some burning questions about what is required to be the future brand leaders of SA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137180&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 09:42:32 +0200
   </pubDate>
   <title><![CDATA[The power of word-of-mouth marketing]]></title>
   <description><![CDATA[We have always known that word of mouth is the best form of advertising, we just weren't able to see it. So 10 years ago, when our mother forwarded us an e-mail petition from her sister and we trawled down to the attachment passing all the mail address that it had been sent to previously, we started to realize just how connected people were and how powerful their networks can be to disseminate information.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137182&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Aug 2011 11:51:17 +0200
   </pubDate>
   <title><![CDATA[1st for Women Insurance Brokers Women in The Media Awards]]></title>
   <description><![CDATA[The Times editor wins prestigious women in media award, with Mandy Wiener and Ethel Hazelhurst honoured as major contributors to media landscape.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137186&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 10:19:16 +0200
   </pubDate>
   <title><![CDATA[Digital shopping grows]]></title>
   <description><![CDATA[When Groupon announced that the American public could now by goods at less than wholesale prices, consumers grabbed the opportunity with both hands. Today, consumers, including their uncles and aunts, are taking up the offer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137188&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 10:18:16 +0200
   </pubDate>
   <title><![CDATA[SA consumer confidence up]]></title>
   <description><![CDATA[The annual MasterCard survey, conducted during March and April 2011, reflects an overall increase of 10.8 points in South African consumer confidence, up from a low of 54.7 in 2010 to a score of 65.5 in 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137187&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 09:52:05 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 02 August 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137185&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 09:45:06 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 02 August 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137184&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Aug 2011 09:40:03 +0200
   </pubDate>
   <title><![CDATA[Leadership run amok: the destructive potential of over-achievers]]></title>
   <description><![CDATA[High achievement - especially for marketing strategists - is a healthy, productive activity. It stokes passion and energy, grows productivity, gets us to focus on tasks and goals and encourages innovation. What's more it grows the client base and brings in chunks of lovely lucre.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 08:28:57 +0200
   </pubDate>
   <title><![CDATA[What brands can learn from celebrities]]></title>
   <description><![CDATA[In the world of personal profiling and branding, more and more celebrities are attempting to raise their profiles to outshine competitors, attract new fans and stay in touch with the ones they already have. VELMA BOTHA expands on this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137149&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 08:38:47 +0200
   </pubDate>
   <title><![CDATA[The seven second revolution]]></title>
   <description><![CDATA[A South African company has transformed our advertising and communications landscape with an extraordinary solution to interacting directly with your desired target market.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137151&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 09:11:47 +0200
   </pubDate>
   <title><![CDATA[Audit your media budget performance and maximise the efficacy of your spend]]></title>
   <description><![CDATA[Recognising the ever-increasing need to be able to provide performance based evaluations of advertisers' media expenditure, the Independent Agency Search & Selection company (IAS) has partnered with UK- based international independent media auditing firm, Fairbrother Lenz Eley (FLE) in order to be able to conduct media audits.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137158&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 08:36:48 +0200
   </pubDate>
   <title><![CDATA[Catching the mobile marketing wave]]></title>
   <description><![CDATA[Mobile marketing has appeared to be on the cusp of major growth for a number of years, but we have not yet seen companies shift as much of their budgets into the channel as expected. However, the pieces are now all in place for mobile to really take off according to TONY SOUSA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137152&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 08:31:40 +0200
   </pubDate>
   <title><![CDATA[The critical difference between brand reaction and brand response]]></title>
   <description><![CDATA[S'BU MANQELE maintains that research must remain the foundation of all interaction - providing the key differentiator between a "reaction" and a "response".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137150&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 09:10:36 +0200
   </pubDate>
   <title><![CDATA[Decline in overall quality of work concerns June chairman for Ad of the Month]]></title>
   <description><![CDATA[The "Ad of the Month" results for June are out and the chairman's comments were peppered with concern regarding the overall quality of work entered for the month.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137157&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 09:28:33 +0200
   </pubDate>
   <title><![CDATA[The rebirth of the real burger]]></title>
   <description><![CDATA[On Tuesday 26th July, Steers has reinvented itself with a new positioning and image that focuses on the brand's core benefit at their first new-look store in Rosebank.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137154&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 08:40:30 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 28 July 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137153&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 09:07:12 +0200
   </pubDate>
   <title><![CDATA[Acquisition of PRIMEDIA@HOME]]></title>
   <description><![CDATA[An update on the Competition Tribunal's dismissal of Caxton's application.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137156&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 09:13:12 +0200
   </pubDate>
   <title><![CDATA[All Loerie finalists announced]]></title>
   <description><![CDATA[The Loeries has announces the complete list of finalists for The 33rd Annual Loerie Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137159&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 09:06:10 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 28 July 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137155&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jul 2011 09:27:02 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Missing the mark]]></title>
   <description><![CDATA[I have a secret thing ­ OK well maybe not so secret anymore - for fast cars. I love the roar that you hear when you rev the engine. I'm addicted to the exhilaration you feel when you drive a powerful car the way it is meant to be driven (read: illegally fast). I have even hired Top Gear DVDs from the DVD store just to see cars being driven the way I wish I would drive every day.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137148&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Jul 2011 09:35:56 +0200
   </pubDate>
   <title><![CDATA[Getting the consumers' attention]]></title>
   <description><![CDATA[In-store presentation and display are two important facets to successful maximisation of retail marketing impact according to WILLEM DE BRUINE.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137132&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Jul 2011 10:03:47 +0200
   </pubDate>
   <title><![CDATA[Standing out from the crowd]]></title>
   <description><![CDATA[With more than 3 500 wine producers fighting for consumers' attention in South Africa, it is imperative that wine labels stand out from the crowd in a retail situation. STEPHEN BEATTIE identifies what he believes are the top three trends in on-pack information.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137133&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Jul 2011 09:49:39 +0200
   </pubDate>
   <title><![CDATA[Painting the mall pink]]></title>
   <description><![CDATA[Neutrogena® selects Primall Media to launch new cleanser range in retail malls.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137134&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Jul 2011 09:57:24 +0200
   </pubDate>
   <title><![CDATA[A captive audience]]></title>
   <description><![CDATA[The best a marketer can hope for is to influence a consumer at the point of decision-making. A new product, which will be in stores early in August, will ensure just that.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137135&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Jul 2011 10:05:04 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: First impressions count]]></title>
   <description><![CDATA[Going shopping is no longer as simple as it used to be. The range of choice is in many ways overwhelming: Do I buy cereal Brand A with added Vitamin B for my children or do I buy cereal Brand B with propolis? Will soap Brand C deliver on its promises to keep germs at bay all day and does soap Brand D really contain so much moisturiser? This is of course assuming I even have time to dilly dally over my decision or in fact even remember what the ad on TV said the night before.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137131&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 08:59:58 +0200
   </pubDate>
   <title><![CDATA[New TAMS universes to be implemented on 01 August 2011]]></title>
   <description><![CDATA[The SAARF TAMS council plans to implement the AMPS 2010b universes to the TAMS panel on 01 August 2011. The new universes are based on the July to December 2010 AMPS fieldwork period and will include the following significant change to the TAMS panel.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137117&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 09:01:57 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions withdraws two lions won by Moma Propaganda (Brazil)]]></title>
   <description><![CDATA[Cinemark, as the official local representatives of Cannes Lions, has announced the withdrawal of two lions from Brazilian agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137118&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 08:57:43 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 26 July 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137116&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 08:48:42 +0200
   </pubDate>
   <title><![CDATA[Should SA companies re-think the way they advertise food to children]]></title>
   <description><![CDATA[With the growing global concern over the influence of advertising on children, should South African companies relook the way they advertise to children? DAMARIA SENNE looks more closely at this contentious issue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137113&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 08:46:41 +0200
   </pubDate>
   <title><![CDATA[Recruitment marketing in leaner times]]></title>
   <description><![CDATA[Marketing in the current recruitment environment is not for the faint-hearted. With headcount-freezes being issued all over corporate South Africa and retrenchment programs being put in place to counter the economic climate, the staffing sector has certainly seen happier times. KIM MESZAROS offers some advice to ease the pressure.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137112&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 09:04:38 +0200
   </pubDate>
   <title><![CDATA[A first for product browsing via mobile app]]></title>
   <description><![CDATA[Incredible Connection is the first technology retailer in the country to launch a smartphone application that enables customers to browse products from their iPhone. The app was developed by Altech Technology Concepts (ATC).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137120&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 08:55:32 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 26 July 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137115&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Jul 2011 09:41:28 +0200
   </pubDate>
   <title><![CDATA[Building the ultimate customer and brand relationship]]></title>
   <description><![CDATA[For years marketers the world over have been aiming to build a ‘relationship' with their customers, based on the premise that a relationship leads to loyalty which in turn leads to sales. This all sounds fair enough, but what is this relationship we are trying to build? NICKY STEEL explores this.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137111&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 09:16:28 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: A standing ovation]]></title>
   <description><![CDATA[We live in an age that is technologically advanced. A century ago the Wright brother had only just solved the challenge of flying. Sending a man to the moon was not even a twinkle in even the most forward thinker's eye, let alone the internet and mobile phones.



]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137109&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 08:43:27 +0200
   </pubDate>
   <title><![CDATA[What your web analytics won't tell you]]></title>
   <description><![CDATA[The web analytics tools that are available today are not yet able to give you clear view of what is happening across all of the online marketing channels you may be making use of, leaving you with an incomplete view of your traffic. JOHN GINSBERG explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137110&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 08:54:18 +0200
   </pubDate>
   <title><![CDATA[Campaign Update - 26 July 2011]]></title>
   <description><![CDATA[The latest on the campaign and product launch front]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137114&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jul 2011 09:03:07 +0200
   </pubDate>
   <title><![CDATA[Dispelling five myths about digital and mobile]]></title>
   <description><![CDATA[BRETT LEVY of Provantage Interactive believes that interactive is not only for big companies, it doesn't require a huge budget and more South Africans are responding to interactive platforms than ever before. He dispels five myths around the topic.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137119&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 09:13:45 +0200
   </pubDate>
   <title><![CDATA[Campaign Update – 21 July 2011]]></title>
   <description><![CDATA[The latest on the campaign front.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137075&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 08:45:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 21 July 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137076&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 09:03:39 +0200
   </pubDate>
   <title><![CDATA[5 ways to make the most of a Google AdWords campaign]]></title>
   <description><![CDATA[Google AdWords - the sponsored links that appear alongside search results and other web content - are the most cost-effective way to advertise on the net because you only pay when people click your ads.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137080&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 09:01:38 +0200
   </pubDate>
   <title><![CDATA[This time last year...]]></title>
   <description><![CDATA[John Farquhar analyses the SA media ad expenditure for the period May 2010 vs May 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137079&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 08:35:34 +0200
   </pubDate>
   <title><![CDATA[What's on the outside does count]]></title>
   <description><![CDATA[Packaging has to grab the consumers' attention, relate to their own identities and create an emotional connection - in a matter of seconds. Jason Kempen shares his views on key packaging trends to keep an eye on in 2011 and 2012.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137072&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 09:16:27 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Funny bones of all shapes and sizes]]></title>
   <description><![CDATA[I was recently sent an Australian Toyota ad on email which really tickled my funny bone (see the clip below), and it reminded me of the outcry against the Debonairs ‘What the Frikkadel?' ad campaign.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 09:05:18 +0200
   </pubDate>
   <title><![CDATA[And the winners are...]]></title>
   <description><![CDATA[All Gold Tomato Sauce, Edgars and Coca-Cola were announced as the top three ICON Brand winners at TGI's annual ICON Awards held at Turbine Hall in Newtown. Key brand trends have emerged from the diagnostics, providing insights and profile trending embedded in the TGI data.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137081&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 08:39:13 +0200
   </pubDate>
   <title><![CDATA[Moving forward]]></title>
   <description><![CDATA[Vehicle branding is one of the fastest-growing forms of billboard advertising in South Africa. Natalie Jungst tells us why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137074&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 08:30:11 +0200
   </pubDate>
   <title><![CDATA[Reviewing New Age]]></title>
   <description><![CDATA[John Farquhar has an in depth look at the ‘new kid on the block' in the South African newspaper world: The New Age.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137071&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 09:00:10 +0200
   </pubDate>
   <title><![CDATA[Helping hand for an NGO]]></title>
   <description><![CDATA[A publisher and an ad agency have banded together in what is a fine example of fulfilling corporate social responsibility.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137078&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 08:37:07 +0200
   </pubDate>
   <title><![CDATA[The real agency value of Web-to-print]]></title>
   <description><![CDATA[Web-to-print has come under fire for cutting agencies out of the print process. Gerhard van Rooyen clears the air.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137073&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jul 2011 08:57:05 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 21 July 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137077&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 08:55:54 +0200
   </pubDate>
   <title><![CDATA[Mobilising your brand - mobile web vs native apps]]></title>
   <description><![CDATA[Smart phones and tablets are changing the way that consumers interact with brands. No longer is it just an online web experience at the office or home, but now consumers are making purchases, travel arrangements, checking bank statements and extending their experiences with companies on the go.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137055&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 09:10:54 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 19 July 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137060&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 09:33:50 +0200
   </pubDate>
   <title><![CDATA[Print is still alive]]></title>
   <description><![CDATA[Is print media really dying a slow death? New research shows this not to be the case.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137062&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 09:32:44 +0200
   </pubDate>
   <title><![CDATA[Social responsibility: what value?]]></title>
   <description><![CDATA[South Africa is still wild country where social responsibility is practiced by the few. The majority of the population are more concerned with survival of the day, rather than showing concern about tomorrow.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137061&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 09:06:38 +0200
   </pubDate>
   <title><![CDATA[How to cheat and get away with it]]></title>
   <description><![CDATA[Anyone who watches DStv is gets irked by its show reel: Repeats, followed by repeats, followed by repeats and so on, ad infinitum.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137059&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 09:41:32 +0200
   </pubDate>
   <title><![CDATA[Does your business tell a story?]]></title>
   <description><![CDATA[We've all had to endure a mind-numbingly boring presentation and walked away with zero recall. Suzanne Jeffries gets inside the head of one of the misfortunates enduring just such a presentation.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137056&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 09:03:24 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 19 July 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137058&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 09:00:12 +0200
   </pubDate>
   <title><![CDATA[How well do you understand your business?]]></title>
   <description><![CDATA[What do you know about your business? More importantly, what do you know about getting and retaining the business that produces the income for your company?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137057&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 09:46:11 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: A very special birthday]]></title>
   <description><![CDATA[South Africa's most beloved citizen celebrated his 93rd birthday yesterday: Happy Birthday Madiba! Jacobs Kronüng coffee got a head start in bringing Mandela Day to life at Nelson Mandela Square (Sandton) on Sunday 17 July, by creating an impressive 2700-cup mosaic artwork of the world's favourite statesman.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137053&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 08:54:07 +0200
   </pubDate>
   <title><![CDATA[Reputation. Reputation. Reputation]]></title>
   <description><![CDATA[The changing face of social media has brought with it a whole new sector of reputation management: online. MD of Letsema Communications, Lorrine Araujo looks at how to strategise effectively in this area.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137054&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jul 2011 09:35:02 +0200
   </pubDate>
   <title><![CDATA[A new Cloud-based service]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137063&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:22:55 +0200
   </pubDate>
   <title><![CDATA[What's in a name]]></title>
   <description><![CDATA[Creating a new name, the cornerstone of any new brand, is a highly complicated and emotional issue. There is more to naming than meets the eye.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137019&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:34:50 +0200
   </pubDate>
   <title><![CDATA[Using T-shirts to play a part]]></title>
   <description><![CDATA[A simple idea that was born one afternoon in a textiles office led to a project that would see hundreds of disadvantaged children getting their very own unique T-shirt from ordinary South Africans.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137024&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:50:47 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Ever so clever]]></title>
   <description><![CDATA[We have all wanted to go ninja on a vending machine at some point in our lives. You know what I mean...you faithfully insert the money but the product you so painstakingly selected remains perched defiantly on the edge of its rack, taunting you and not moving anywhere near the shute...we've all been there.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137016&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:27:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 14 July 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137021&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:19:42 +0200
   </pubDate>
   <title><![CDATA[Internal social media - creating company value]]></title>
   <description><![CDATA[Social media platforms often get a bad rap in large corporate companies and have been banned by many. Anna Malczyk highlights the advantages of social media platforms as internal marketing tools.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137018&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:29:41 +0200
   </pubDate>
   <title><![CDATA[The Internet stole time]]></title>
   <description><![CDATA[There was a time when the advertising industry was the best fun you could have standing up. The advent of the internet has changed all that.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137022&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:38:40 +0200
   </pubDate>
   <title><![CDATA[First Loeries finalists announced]]></title>
   <description><![CDATA[The first finalists for the 33rd Annual Loerie Awards were announced yesterday.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137025&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:24:36 +0200
   </pubDate>
   <title><![CDATA[ASA clears misconception]]></title>
   <description><![CDATA[The Advertising Standards Authority of South Africa (ASA) wishes to clear incorrect statements that it has picked up from particularly international media reports that the ASA has declared Israel an Apartheid State.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137020&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:32:30 +0200
   </pubDate>
   <title><![CDATA[Speak to Mom but don't forget about Dad]]></title>
   <description><![CDATA[According to Patti Minglin, Chrysler and Google prove why dad is part of the marketing-to-mom equation in the USA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137023&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jul 2011 08:16:20 +0200
   </pubDate>
   <title><![CDATA[Community Radio wants Advertising]]></title>
   <description><![CDATA[Community radio license holders are up in arms because they are not garnering the advertising support which they believe is their due. John Farquhar unpacks the ins and outs of this quandary.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137017&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:09:59 +0200
   </pubDate>
   <title><![CDATA[Are you using your email auto responders for these things?]]></title>
   <description><![CDATA[More commonly referred to as ‘email marketing autopilot' or ‘triggered emails', email auto responders are by no means a new concept, but in some cases they are still greatly underutilised. Georgia Christian unpacks this for us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136992&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:24:56 +0200
   </pubDate>
   <title><![CDATA[The Loeries travelling exhibition goes to the Mother City]]></title>
   <description><![CDATA[Catch the some of the best brand communications of our region on display at the Loeries Travelling Exhibition in Cape Town from 19-22 July 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=137000&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:14:56 +0200
   </pubDate>
   <title><![CDATA[Garbage in garbage out]]></title>
   <description><![CDATA[The success of your creative idea is only as good as the funnel pushing people to that idea. What follows is Antonio Petra's view on creating a successful media strategy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:19:53 +0200
   </pubDate>
   <title><![CDATA[IAS adds media budget performance audits to its portfolio of services]]></title>
   <description><![CDATA[Recognising the ever-increasing need to be able to provide performance based evaluations of advertisers' media expenditure, the Independent Agency Search & Selection company (IAS) has partnered with an experienced media specialist who will be able to facilitate and conduct media audits.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136998&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:18:50 +0200
   </pubDate>
   <title><![CDATA[Today's urban black mom is...]]></title>
   <description><![CDATA[Taking an objective look at South Africa's performance at this year's Cannes International Advertising Awards, there can be little doubt that compared to the 'Hey Day' years of the 70s, 80s and early 90s the creative spark that made the rest of the advertising world sit up and take notice of our work, has somehow lost its way.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136997&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:17:43 +0200
   </pubDate>
   <title><![CDATA[The Cannes 2011 performance]]></title>
   <description><![CDATA[Taking an objective look at South Africa's performance at this year's Cannes International Advertising Awards, there can be little doubt that compared to the 'Hey Day' years of the 70s, 80s and early 90s the creative spark that made the rest of the advertising world sit up and take notice of our work, has somehow lost its way.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136996&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:11:30 +0200
   </pubDate>
   <title><![CDATA[Do it your own damn self - the further adventures of the QR kid]]></title>
   <description><![CDATA[Quick response (QR) codes are in their infancy in SA and we haven't quite got the hang of them just yet. Steve Smith sheds some light on how they are being implemented in a large DIY department store in the US of A, in this tech article with a humorous twist.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136993&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 13 Jul 2011 14:05:19 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Nonsensical packaging]]></title>
   <description><![CDATA[I came across the image below on a cartoonist's website and I totally agreed with the point he was making regarding packaging and its connection to the product it is meant to sell.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136990&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:08:16 +0200
   </pubDate>
   <title><![CDATA[Word power]]></title>
   <description><![CDATA[Desiree Gullan writes a monthly column for MarketingWeb. This month's topic is effective use of language to enhance marketing results.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136991&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:16:12 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 12 July 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jul 2011 08:28:10 +0200
   </pubDate>
   <title><![CDATA[325 Years Of Brand History In South Africa]]></title>
   <description><![CDATA[The colourful characters, brands and events that helped shape South Africa and turn it into the democratic commercial powerhouse of Africa, are the heroes of a new book.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136999&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:09:59 +0200
   </pubDate>
   <title><![CDATA[The reduction in advertising budgets offers opportunities]]></title>
   <description><![CDATA[Strategic advertising spend is encouraged but accurate insights are what is needed according to Eric Warburg, MD of Posterscope, the world's largest out-of-home communications agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136953&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:38:54 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Are we becoming a ‘Nanny' state?]]></title>
   <description><![CDATA[Despite the failure to be effective in more than one other country, the South African government seems to be hell bent on banning alcohol advertising in South Africa. I fail to understand the rationale behind this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136951&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:26:45 +0200
   </pubDate>
   <title><![CDATA[Communicating with employees - one size does NOT fit all!]]></title>
   <description><![CDATA[It is essential to continually communicate with ones employees in order to ensure a happy and productive work force.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136961&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:20:37 +0200
   </pubDate>
   <title><![CDATA[A melting pot of gold]]></title>
   <description><![CDATA[The new head of the Radio Advertising Bureau, Gilda de Araujo, must be quite chuffed at Network BBDO's Grand Prix win at the 2011 Cannes International Advertising Awards. The win will enable her to boost radio as an advertising medium.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136957&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:08:36 +0200
   </pubDate>
   <title><![CDATA[Domino effect of an alcohol advertising ban]]></title>
   <description><![CDATA[A ban on alcohol advertising has been under advisement in government for some years now. Chris Moerdyk summarises what he believes the impact of such a ban will be.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136952&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:25:28 +0200
   </pubDate>
   <title><![CDATA[AMF's call for scholarship nominations deadline looms]]></title>
   <description><![CDATA[The Advertising Media Forum (AMF), who will award scholarships to promising candidates hoping to nurture and further their careers in the media agency industry, is closing nominations on 8 July 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136960&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:24:21 +0200
   </pubDate>
   <title><![CDATA[STATEMENT BY WASPA]]></title>
   <description><![CDATA[The Wireless Application Service Providers' Association of South Africa (WASPA) has issued the following statement to quash any rumours with regards to the DNC registry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136959&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:15:17 +0200
   </pubDate>
   <title><![CDATA[The Hippocratic oath of healthcare advertising]]></title>
   <description><![CDATA[Somewhere along the line, the healthcare advertising industry appears to have lost sight of the purpose of medicine - to help people. It's no secret that healthcare is a multi-million dollar industry, so it makes sense that advertising and marketing agencies want a piece of the action.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136954&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:23:15 +0200
   </pubDate>
   <title><![CDATA[Early birds catch the cash]]></title>
   <description><![CDATA[The cut off date to complete surveys for the research-based MOST awards is drawing near. As promised two ‘early birds' have won R2 000 in cash just for completing the online survey relevant to them.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:19:08 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 07 July 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136956&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jul 2011 08:18:00 +0200
   </pubDate>
   <title><![CDATA[Man or machine?]]></title>
   <description><![CDATA[If you've ever had the experience of calling a service provider with an issue or problem that doesn't quite fit into a category that the pre-recorded - and always banal - voice prompt recognizes, you'll know all too well that the movie Terminator was right: we are at war with the machines and Skynet is winning.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136955&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:37:57 +0200
   </pubDate>
   <title><![CDATA[Products that build brands]]></title>
   <description><![CDATA[What sets one out of home media company apart from the rest? John Farquhar explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136937&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:21:52 +0200
   </pubDate>
   <title><![CDATA[Rising economic power brings stress, hope to South African, Nigerian women]]></title>
   <description><![CDATA[New Nielsen Study Examines What Women Around the World Watch and Buy, Outlook for the Future.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136931&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:32:50 +0200
   </pubDate>
   <title><![CDATA[Microsoft Advertising, DigitalMark want to get into consumers' heads - online]]></title>
   <description><![CDATA[The future of consumer behavior lies online - and that's brought with it an opportunity for advertisers to understand their audiences better than ever, says one of Microsoft's top online consumer experts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136933&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:36:44 +0200
   </pubDate>
   <title><![CDATA[Millennials and their expectations]]></title>
   <description><![CDATA[It's time to dismiss the notion of disengaged youth. Euro RSCG South Africa has released the results of the latest global study in the Prosumer Report white paper entitled "Millennials: The Challenger Generation."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136936&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:35:37 +0200
   </pubDate>
   <title><![CDATA[Social media management simplified]]></title>
   <description><![CDATA[Ensight has announced the immediate availability of the latest version of its Ensight multi-channel eCRM suite, which introduces a powerful new social media management application called Conversations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136935&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:44:32 +0200
   </pubDate>
   <title><![CDATA[Teach your children well]]></title>
   <description><![CDATA[In view of the horrific primary school literacy and numeracy findings released recently by Basic Education Minister Angie Motshekga, corporate companies like Engen are justified in spending much of their corporate social investment (CSI) budgets on developing education. According to Minister Motshekga the state of lower education has a negative impact on post-school training.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136928&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:34:28 +0200
   </pubDate>
   <title><![CDATA[More reasons to celebrate - less to hibernate - Joburg rocks!]]></title>
   <description><![CDATA[While racing fans and fashionistas converged on the Vodacom Durban July this past weekend, the Joburg Tourism Company will be injected their own brand of vibrancy into the proceedings, utilizing this exciting occasion as a marketing platform to promote Joburg's action-packed calendar of signature events.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136934&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:15:28 +0200
   </pubDate>
   <title><![CDATA[The role of research in brand development]]></title>
   <description><![CDATA[Business leaders, marketers and market researchers have the opportunity to play an incredibly important role in the future of humanity and the world we live in. The opportunity is not only to make businesses and brands sustainable, but to inspire more sustainable behaviour in customers and consumers. But if we are to seize that opportunity, we need a more mindful mission for marketing and market research - one that focuses on value creation, not simply selling more stuff.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136929&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:51:24 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: One flu over the cuckoo's nest]]></title>
   <description><![CDATA[The strain of flu that is immobilising South Africans of late is vicious. I nicknamed it the Boomerang Flu as it toyed with me for almost a month: I would start feeling vaguely human for a few days and then...BAM...the Boomerang effect kicked in and I was back to bed one. And of course my children were not left unaffected by it either.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136927&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:23:13 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 05 July 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136932&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jul 2011 11:17:11 +0200
   </pubDate>
   <title><![CDATA[The reputation economy is coming to South Africa. Are you ready for it?]]></title>
   <description><![CDATA[South African companies operate in a changing landscape where consumers have more and more power to shape the fortunes of the businesses they interact with. We used to operate in a brand economy, but we are now increasingly doing business in a reputation economy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136930&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 10:12:51 +0200
   </pubDate>
   <title><![CDATA[Continental Outdoor launches 2nd leg of Gautrain advertising opportunities to industry]]></title>
   <description><![CDATA[Continental Outdoor Media, with their partners The Strategic Partnership Group (SPG), a Bombela Concession Company partner in the Gautrain project, launched their advertising opportunities at the six new Gautrain stations at a function held at their Head Office in Bryanston on June 22, 2011.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136871&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 08:18:44 +0200
   </pubDate>
   <title><![CDATA[Getting to the point]]></title>
   <description><![CDATA[Isilumko Media delivered a comprehensive set of research results to client I&J, after being taskedwith conducting dipstick research on a particular I&J product.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136866&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 10:04:43 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Epic fail...or not?]]></title>
   <description><![CDATA[Hi, my name is Dallace and I love Wimpy burgers (and their machine Coke and Wimpy tomato sauce and mustard).
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136863&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 09:42:44 +0200
   </pubDate>
   <title><![CDATA[Township immersion tours]]></title>
   <description><![CDATA[Full service media agency ZenithOptimedia, in partnership with Provantage, hosted insight field trips into Gauteng townships exclusively for longstanding client Nestlé.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136872&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 08:36:30 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 30 June 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136870&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 08:20:31 +0200
   </pubDate>
   <title><![CDATA[Postman Pat lives on!]]></title>
   <description><![CDATA[With the dawn of democracy in the beloved country South Africa, just over 2.9-million new homes have been built in the nine provinces and this means there are 2.9-million new postable addresses.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136867&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 08:22:26 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 30 June 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136868&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 09:50:12 +0200
   </pubDate>
   <title><![CDATA[Social media monitoring tool launched]]></title>
   <description><![CDATA["The Flightdeck" dashboard is the first to provide complete monitoring, analysis and insight around all online brand activity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136874&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 08:28:12 +0200
   </pubDate>
   <title><![CDATA[A strange New Sanlam campaign]]></title>
   <description><![CDATA[Altruism and commercialism have never been happy bed fellows. The one calls for an emotional response about getting involved in a cause for good, while the other has a commercial purpose in mind to build the image of a company with a financial end in sight.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136869&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 09:52:08 +0200
   </pubDate>
   <title><![CDATA[Seamless consumer promotions]]></title>
   <description><![CDATA[Habari Direct is leading the way in the promotions and direct marketing game with the launch of digital coding technology, allowing clients to reward their customers with digital codes instead of physical vouchers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136875&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 09:44:08 +0200
   </pubDate>
   <title><![CDATA[Date announced for second annual ICON Brand awards]]></title>
   <description><![CDATA[TGI, one of South Africa's leading market research companies, has announced the date for its second annual ICON Brand Awards. Set for the 14th July, ICON brands are those that are loved by, and have established a durable and timeless relationship with the South African public.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136873&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 08:17:04 +0200
   </pubDate>
   <title><![CDATA[Sporting a serious business]]></title>
   <description><![CDATA[Sport has significant tangible and intangible economic benefits for any country. As managers and coaches set strategies and match plays for their athletes and teams, companies too need to strategise their game plan as sport can be seen as a serious profit-making business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136865&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Jun 2011 08:15:02 +0200
   </pubDate>
   <title><![CDATA[Creating PR and Marketing Hype for retail]]></title>
   <description><![CDATA[Despite the obvious rewards, or potential rewards, most companies today still don't have a clearly defined social media strategy or know how to engage any simple strategies that combine traditional and social media to create through the roof results and memorable consumer experiences.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136864&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 08:42:56 +0200
   </pubDate>
   <title><![CDATA[SA media can't diss social networking]]></title>
   <description><![CDATA[When you are in the media, it may seem unnatural to use the social media to promote your brand but Ewoudt Cloete believes it is essential.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136843&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 09:05:39 +0200
   </pubDate>
   <title><![CDATA[Viral marketing tool for live events]]></title>
   <description><![CDATA[Specialist social media marketing agency, Popimedia, has lanched a viral marketing application for live events called LiveTouchTM. The application is designed to help brands extend the footprint of their events by leveraging the collective reach of guests' social networks through Facebook and Twitter.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136848&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 08:35:28 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Back to the Future]]></title>
   <description><![CDATA[MarketingWeb has put together a special newsletter which puts the spotlight on digital media. We hope you enjoy our exploration of this fast-growing medium.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136840&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 08:55:21 +0200
   </pubDate>
   <title><![CDATA[LED Technology: the future of outdoor media]]></title>
   <description><![CDATA[A revolutionary new trend in contemporary marketing, LED technology is the visual communications, branding and marketing technology of the future.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136845&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 08:48:19 +0200
   </pubDate>
   <title><![CDATA[Social media: Let's not DTP it]]></title>
   <description><![CDATA[Some years ago, desktop publishing took over from photolithography and anyone who could afford a PC was able to design brochures, annual reports, letterheads. And they did.Strap:
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136846&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 08:44:17 +0200
   </pubDate>
   <title><![CDATA[Augmented reality signals a shift to richer mobile marketing]]></title>
   <description><![CDATA[Mobile marketing is becoming increasingly rich, personalised and interactive as marketers find innovative ways of using the smartphone to bridge the physical and online worlds.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136844&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 09:01:11 +0200
   </pubDate>
   <title><![CDATA[When traditional media and new media collide]]></title>
   <description><![CDATA[The demise of marketing as we know it has been much in vogue for quite some time, as social media continues to disrupt business models and media strategy (for both media owners as well as marketers).

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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136841&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 08:50:09 +0200
   </pubDate>
   <title><![CDATA[SA's first daily iPad newspaper]]></title>
   <description><![CDATA[Daily Maverick will be officially launching the first iPad tablet newspaper in Africa in August 2011: iMaverick. The founders of the Daily Maverick seek to stage a revolution in South Africa branded media by pioneering newspaper advertising on tablet devices. This will bring branded advertising on tablet devices to local marketers for the first time.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136847&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 08:55:00 +0200
   </pubDate>
   <title><![CDATA[Technology that makes us more human]]></title>
   <description><![CDATA[While nobody doubts technology's value, it can be argued the constant use of email, Facebook and Twitter hinders meaningful interaction between people as much as it facilitates it due to the lack of personal contact.
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136842&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jun 2011 08:53:50 +0200
   </pubDate>
   <title><![CDATA[Clean up your image - Is your brand working for you?]]></title>
   <description><![CDATA[Your brand is the face of your business. Yet many business owners don't give the look and feel of their brands nearly enough attention. HP Print Station provides some tips and pointers for smaller businesses.
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136819&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jun 2011 13:53:48 +0200
   </pubDate>
   <title><![CDATA[The power of promotional items in brand building]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136822&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jun 2011 13:44:35 +0200
   </pubDate>
   <title><![CDATA[You got me at "Hello"]]></title>
   <description><![CDATA[Beth Shirley retrospectively dissects the Telkom 8.ta campaign and why it was unique for us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136818&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jun 2011 13:57:30 +0200
   </pubDate>
   <title><![CDATA[Be aware of what your OOH competitors are up to]]></title>
   <description><![CDATA[Obtaining competitor data is crucial for decision-making. Until now this has not been possible with outdoor advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136825&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jun 2011 13:56:26 +0200
   </pubDate>
   <title><![CDATA[Small makes you more agile]]></title>
   <description><![CDATA[Ad agencies need to go back to basics and remember what the point of advertising is. John Farquhar tells us why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136824&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jun 2011 14:07:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: How quickly we forget!]]></title>
   <description><![CDATA[There are few ad campaigns which will capture your imagination and challenge your way of thinking. Yet a few years ago BMW's Kinetic Sculptures ad did just that. So much so that the ad has been viewed almost 2-million times on YouTube since it was first flighted some five years ago.
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136814&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jun 2011 14:08:14 +0200
   </pubDate>
   <title><![CDATA[Campaign Update - 28 June 2011]]></title>
   <description><![CDATA[The latest on the campaign front
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136821&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jun 2011 13:48:08 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 28 June 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136820&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jun 2011 13:36:09 +0200
   </pubDate>
   <title><![CDATA[An open letter to Mr. Brian Mdluli]]></title>
   <description><![CDATA[In the Tuesday, June 21 edition of MarketingWeb, Piet Streicher wrote about his disappointment in the Protection of Personal Information Bill (POPI). Brian Mdluli, CEO of DMA (Direct Marketing Association) responded with this open letter in the Thursday, June 23 edition. Today the debate continues with Pieter Streicher's response to that letter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136817&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 08 Jul 2011 08:07:07 +0200
   </pubDate>
   <title><![CDATA[Lessons from Uncle Sam]]></title>
   <description><![CDATA[During an interview with a local CEO, Carol Avenant was given a copy of Sam Walton’s book Made in America. Here she shares some of the secrets to success he imparted in his book.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136816&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jun 2011 13:55:03 +0200
   </pubDate>
   <title><![CDATA[DSTV Media Sales assists the ABF with a bumper 150k airtime]]></title>
   <description><![CDATA[DSTV Media Sales has provided the ABF Vital Support Fund with R150 000 worth of advertising space to auction or sell.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136823&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 08:55:57 +0200
   </pubDate>
   <title><![CDATA[Research needs to go back to basics]]></title>
   <description><![CDATA[At the annual South African Market Research Association (SAMRA) convention this month, local and international speakers debated the current status of research methodology and practice, internationally.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136771&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 08:30:55 +0200
   </pubDate>
   <title><![CDATA[It is the P-people's fault]]></title>
   <description><![CDATA[Media agencies may be looking for new ways to make a living. Wicus Swanepoel explains why and who is to blame...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136762&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 08:38:53 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 23 June 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136766&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 09:16:41 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Things are looking up]]></title>
   <description><![CDATA[Over the last two months MarketingWeb has undergone some subtle content changes. We have taken a decision to move towards publishing appropriate content (including contentious content) written in a conversational style for the marketing community. And judging by the increase in readership figures, we seem to be moving in the right direction. So please keep reading and encouraging your peers to subscribe.



]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136761&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 08:54:40 +0200
   </pubDate>
   <title><![CDATA[FNB welcomes ASA ruling on Capitec]]></title>
   <description><![CDATA[FNB has welcomed an Advertising Standard Authority (ASA) ruling that Capitec should immediately withdraw assertions that it has the lowest bank charges.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136770&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 08:42:36 +0200
   </pubDate>
   <title><![CDATA[Remembering Refilwe Lesabane]]></title>
   <description><![CDATA[Refilwe Lesabane, Account Manager at marcusbrewster, passed away unexpectedly on Monday 20 June from complications relating to childbirth.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136767&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 08:34:31 +0200
   </pubDate>
   <title><![CDATA[Managers have to manage; they don't need to be creative]]></title>
   <description><![CDATA[While producing suitable products and services to meet customer demand always requires creativity and imagination, managers of business operations need primarily to be effective and efficient managers, rather than being creative themselves. Nicholas Watkis unpacks this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136764&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 09:06:27 +0200
   </pubDate>
   <title><![CDATA[There is still gold out there]]></title>
   <description><![CDATA[What happens to the advertising professionals who have been put out to pasture? They don't fade away, that's for sure. John Farquhar proffers an answer to this question.
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136769&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 08:37:21 +0200
   </pubDate>
   <title><![CDATA[Filling the vacuum]]></title>
   <description><![CDATA[Recent tough times have had a major restrictive effect on many advertising agencies' most expensive resource - people. So what happens when that important project comes along and there just aren't the right skills available? Graham Langmead, thirty year veteran of running major advertising agencies and international brands, examines strategies to fill the gap.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136765&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 08:52:17 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 23 June 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136768&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 09:04:14 +0200
   </pubDate>
   <title><![CDATA[An open letter to Mr. Pieter Streicher]]></title>
   <description><![CDATA[In the Tuesday, June 21 edition of MarketingWeb, Piet Streicher wrote about his disappointment in the Protection of Personal Information Bill (POPI). Brian Mdluli, CEO of DMA (Direct Marketing Association) responded with this open letter.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136763&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jun 2011 08:57:12 +0200
   </pubDate>
   <title><![CDATA[CPA compliance reduces advertiser risk, cost and brand damage]]></title>
   <description><![CDATA[Shopper's Friend, South Africa's leading leaflet distributor now fully complies with the provisions of the Consumer Protection Act 68 (CPA) and regulations, more particularly Regulation 4: ‘Mechanisms to block direct marketing communication'.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136772&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 08:22:54 +0200
   </pubDate>
   <title><![CDATA[Honouring David Ogilvy]]></title>
   <description><![CDATA[David Ogilvy, the iconic advertising man of his era, would be celebrating his 100th birthday on June 23, this year, if he were alive. During his career he was credited with shaping the modern advertising industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136734&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 09:23:47 +0200
   </pubDate>
   <title><![CDATA[Lessons to be learned]]></title>
   <description><![CDATA[Vintage advertising can be amusing in its naivety and irrelevant bylines when viewed in the Noughties. However there is some value in this antiquated medium which could - and should - be applied today.
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136737&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 09:21:41 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 21 June 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136736&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 09:37:37 +0200
   </pubDate>
   <title><![CDATA[Edging towards viable anti-spam legislation]]></title>
   <description><![CDATA[The institution of the PPI Bill highlights the latest in consumer rights. Consumers are tired of receiving spam and being harassed by companies, this Bill promises to be the last piece to consumers protection puzzle, giving consumers the option to opt-in to mobile marketing with a business instead of opt-out of unwanted spam.
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136733&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 09:01:23 +0200
   </pubDate>
   <title><![CDATA[Seeking the impossible]]></title>
   <description><![CDATA[Marketers in general are on a fruitless wild goose chase in their quest for 'evidence' that they ­ through their marketing efforts ­ are changing consumer behaviour and the prime movers of markets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136741&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 08:57:23 +0200
   </pubDate>
   <title><![CDATA[Campaign Update - 21 June 2011]]></title>
   <description><![CDATA[The latest on the campaign front.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136738&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 09:00:22 +0200
   </pubDate>
   <title><![CDATA[Say it in the sky]]></title>
   <description><![CDATA[Marketers are always on the lookout for new and exciting ways to promote their brand. Now they can literally look to the heavens for the answer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136740&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 08:15:18 +0200
   </pubDate>
   <title><![CDATA[Too much choice can kill a brand]]></title>
   <description><![CDATA[If you go to the shops in search of anything from bottled water to perfume, you can be forgiven for thinking that choice is a good thing. Marketers have embraced it and in every category there is a plethora of options, variants and derivatives of the original.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136732&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 08:24:10 +0200
   </pubDate>
   <title><![CDATA[A beast called PR]]></title>
   <description><![CDATA[Following on from Glenn Bryant's view of public relations (MarketingWeb 2 June 2011), Sureshnee Nair, looks at the topic from another perspective.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136735&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jun 2011 09:19:09 +0200
   </pubDate>
   <title><![CDATA[The Awards Bun Fight...Continued]]></title>
   <description><![CDATA[In the June 14th MarketingWeb newsletter, John Farquhar's Aarfarq column scrutinised the evolution of long-standing local awards programme, The Loeries. The awards' CEO Andrew Human, pointed out some factual errors in this article. What follows is Mr Human's response.
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136742&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Jun 2011 10:06:06 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Damage control]]></title>
   <description><![CDATA[We all hate those people/companies who screw up, then shy away from the ensuing fallout in the way that only those who subscribe to the ostrich mentality can. In the spirit of damage control, this week I have to stand up and take it on the chin. 

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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136743&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jun 2011 08:45:59 +0200
   </pubDate>
   <title><![CDATA[The award bun fight]]></title>
   <description><![CDATA[In the days when the marketing industry in this country had a strong association known as The Society of Marketers, the governing body comprised the CEOs of companies. The purpose of the association was to represent the interests of the industry, and show one face, when government legislation posed a threat to business practice, i.e. employment rules, advertising procedure etc. The executive director liaised with government on these issues and called on senior captains of industry for support when parliament debated new rules and regulations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136659&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jun 2011 08:33:52 +0200
   </pubDate>
   <title><![CDATA[These days it seems that any advertising is good advertising]]></title>
   <description><![CDATA[Last week a furore spread virally on the local social media platforms. An ad which appeared in a very popular local weekly magazine was the focal point of the outburst.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136655&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jun 2011 08:42:51 +0200
   </pubDate>
   <title><![CDATA[Black holes and lobsters]]></title>
   <description><![CDATA[CEO of the Loerie Awards, Andrew Human offers insight on how to fill those ‘black holes' on TV also known as commercial breaks which we have all come to loathe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136657&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jun 2011 08:58:42 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull statement]]></title>
   <description><![CDATA[In response to the viral fracas last week regarding the Shoe City ad which appeared in a local weekly magazine, the CEO of the agency which created it responded with the following statement.
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136656&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jun 2011 08:50:35 +0200
   </pubDate>
   <title><![CDATA[Seeing the forest for the trees]]></title>
   <description><![CDATA[As issues like climate change, water shortages and loss of biodiversity continue to dominate the headlines, a day like World Environment Day (WED) takes on more significance than ever before.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136662&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jun 2011 08:49:26 +0200
   </pubDate>
   <title><![CDATA[New consumer protection laws benefit marketers too]]></title>
   <description><![CDATA[Rather than fighting or resenting new laws such as the Consumer Protection Act (CPA) and Protection of Personal Information Bill, marketers should embrace them as an opportunity to bring best practices to their email marketing campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136661&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jun 2011 08:57:20 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Admonishments and astonishments]]></title>
   <description><![CDATA[Firstly I need to get some housekeeping out of the way. Are you able to sell Richard Branson an island? 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136654&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jun 2011 08:44:11 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 14 June 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136658&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jun 2011 08:48:09 +0200
   </pubDate>
   <title><![CDATA[Capricorn FM enters into new venture and sponsorship deal with the ABF]]></title>
   <description><![CDATA[The ABF Vital Support Fund and Capricorn FM are proud to announce a R50 000 airtime sponsorship deal.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136660&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 08:26:54 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 09 June 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136620&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 07:59:51 +0200
   </pubDate>
   <title><![CDATA[How much protection must the CPA offer?]]></title>
   <description><![CDATA[What starts as a helpful recommendation of a product or service on a social media platform, could end up creating legal obligations and liability, according to Astrika Kalyn, chief marketing officer at Black-owned ICT services company, Business Connection.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136617&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 08:43:44 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The shoe didn't fit]]></title>
   <description><![CDATA[Anyone who ever doubted the power of social media surely must have changed their opinion after Shoe Citygate? For those who don't know, here's the story in a nutshell: an ad appeared in YOU magazine for Shoe City (see pic).
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136614&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 07:58:38 +0200
   </pubDate>
   <title><![CDATA[Is green marketing a failure?]]></title>
   <description><![CDATA[Is green marketing just another buzzword of the past or is it here to stay and achieve its objective? Michael Martin explores this further.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136616&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 07:55:33 +0200
   </pubDate>
   <title><![CDATA[Ten top tips to a better tender result]]></title>
   <description><![CDATA[The IAS hosted the second of three series Masterclass which was presented by Lawson Naidoo. What follows is a list of tips on how organisations ensure tender documents are processed with no hold ups.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136615&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 08:30:09 +0200
   </pubDate>
   <title><![CDATA[A strange ad]]></title>
   <description><![CDATA[When I was a young fledgling in the ad industry I was taught that the purpose of advertising is to make an offer with a sale in mind. This seems to be a lesson creatives are obviously ignoring, today.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136621&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 08:01:09 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 09 June 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136618&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 08:03:06 +0200
   </pubDate>
   <title><![CDATA[Media buyers: make sure of what you buy]]></title>
   <description><![CDATA[Despite the benefit of attracting advertising revenue, if there are sales verified by the Audit Bureau of Circulation (ABC), there are still publishers who avoid opening their circulation books for inspection by an independent auditor.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136619&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 08:32:06 +0200
   </pubDate>
   <title><![CDATA[Over sensitive?]]></title>
   <description><![CDATA[Cadbury Chocolate UK has apologized to Naomi Campbell for comparing her to a chocolate bar in an advertisement the supermodel deemed racist.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136622&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jun 2011 08:35:01 +0200
   </pubDate>
   <title><![CDATA[Think Afrikaans highlights folly of under-estimating Afrikaans media]]></title>
   <description><![CDATA[Ads24, Media24's advertising arm, has devised an imaginative advertisement designed to inform advertisers just how lucrative it could be to advertise in Afrikaans language newspapers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136623&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 08:42:00 +0200
   </pubDate>
   <title><![CDATA[The cost of research: too much?]]></title>
   <description><![CDATA[In general, the cost of research in the US tends to be lower when compared to South Africa prices. Why this should be is puzzling when it is considered that the American population is 320-million and a mix of European, Asian, African, Hispanic, South American and Polynesian descent, spread across 50 states, with many that still converse in their mother tongue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136594&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 09:21:54 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Ed's notes on what you can expect in today's newsletter]]></title>
   <description><![CDATA[
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136587&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 08:57:49 +0200
   </pubDate>
   <title><![CDATA[Businesses continue to ignore their weakest link]]></title>
   <description><![CDATA[You have six months left of this year to do business. Are you writing for your market?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136596&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 08:24:35 +0200
   </pubDate>
   <title><![CDATA[Women in The Media Awards finalists announced]]></title>
   <description><![CDATA[The 2011 Women in the Media Awards finalists have been announced. The awards, which are in their ninth year, are sponsored by 1st for Women Insurance Brokers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136589&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 08:28:30 +0200
   </pubDate>
   <title><![CDATA[How social media is changing the game]]></title>
   <description><![CDATA[As the use of social media continues to evolve and expand, consumer brands that leverage sports as part of their marketing plans have a significant opportunity to reach even more passionate fans and create a deeper level of engagement using social media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136590&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 08:39:23 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 07 June 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136593&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 09:00:17 +0200
   </pubDate>
   <title><![CDATA[Applying economic theory to communication]]></title>
   <description><![CDATA[A new area of financial research that recognizes a psychological element in financial decision-making, is challenging traditional models.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136598&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 08:31:11 +0200
   </pubDate>
   <title><![CDATA[B2B digital marketing: the new sales/marketing paradigm]]></title>
   <description><![CDATA[Does this sound familiar? Your company sales goals are higher, but your budget is lower. Where's that money going? To marketing to build the brand and generate leads; or to sales to facilitate the closing of deals? It's an all-too-common dilemma faced by marketing and sales executives everywhere.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136591&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 08:59:11 +0200
   </pubDate>
   <title><![CDATA[The growth of mobile]]></title>
   <description><![CDATA[Vodacom, MXit, and Google, the hosts of the mobile media mindblast conference, held at the beginning of June predict that mobile marketing and advertising spend in South Africa will grow to R1-billion by 2012. (Spend in 2010 was R500-million).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136597&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 08:38:07 +0200
   </pubDate>
   <title><![CDATA[Campaign Update - 07 June 2011]]></title>
   <description><![CDATA[The latest on the campaign front.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136592&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jun 2011 08:23:07 +0200
   </pubDate>
   <title><![CDATA[Caxton's desperate attempt to stop Paarl Media's Shopper's Friend]]></title>
   <description><![CDATA[Having been unsuccessful in convincing the Competition Commission of the anti-competitive effects of the merger between Paarl Media and Primedia@Home, Caxton appealed to the Competition Tribunal to review the Commission's decision that gave the merger unconditional approval on 31 January 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136588&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 08:42:54 +0200
   </pubDate>
   <title><![CDATA[Hans Sjogren]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136550&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 09:04:37 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 02 June 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136553&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 08:14:36 +0200
   </pubDate>
   <title><![CDATA[Social media: don't blame the messenger]]></title>
   <description><![CDATA[From Osama to Sony, footballers and Twitter; the past two months have provided numerous case studies about what not to do when it comes to social media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136545&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 08:44:28 +0200
   </pubDate>
   <title><![CDATA[Exhibition raises funds and awareness]]></title>
   <description><![CDATA[To raise funds and awareness of the Avril Elizabeth Home, JWT Johannesburg hosted a successful photographic exhibition, encouraging clients and business partners to bid for one-of-a-kind photographs, and an opportunity to support the home.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136551&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 09:26:27 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: What to expect]]></title>
   <description><![CDATA[Ed’s notes on what you can expect in today’s newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136554&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 08:41:25 +0200
   </pubDate>
   <title><![CDATA[2011 PRISA national conference imminent]]></title>
   <description><![CDATA[Communication management professionals, sustainability specialists and students from across Southern Africa have just under two weeks left to register for the 2011 PRISA National Conference]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136549&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 08:26:20 +0200
   </pubDate>
   <title><![CDATA[Community newspapers increase circulation by 150% and VFD by 165%]]></title>
   <description><![CDATA[The Newspaper Advertising Bureau (NAB) welcomed the latest ABC certified newspaper results, which show an impressive 165% verified free distribution increase over the past 14 years and a 150% increase in circulation over the same period for its sold community newspaper portfolio.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136548&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 09:18:17 +0200
   </pubDate>
   <title><![CDATA[A new role for PR]]></title>
   <description><![CDATA[Always the bridesmaid and never the bride, the PR function has traditionally played the role of alter ego to the rich and famous, lieutenant to the mighty and powerful, and henchman to the evil and infamous.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136555&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 09:22:15 +0200
   </pubDate>
   <title><![CDATA[SAMRA accreditation set to become backbone of good research practice in SA]]></title>
   <description><![CDATA[The Southern African Marketing Research Association (SAMRA) is the professional body representing market and social researchers in South Africa. Members promise to abide by a code of conduct that sets minimum acceptable standards for how research is conducted and used – as developed by ESOMAR, the European Society for Opinion and Marketing Research.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136546&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jun 2011 08:22:04 +0200
   </pubDate>
   <title><![CDATA[The key to boosting sales in a tough economy]]></title>
   <description><![CDATA[On-pack promotions offer a cost-effective solution to boosting sales at the most critical moment - at the point of purchase. Stephen Beattie offers his advice to brand owners about how they can boost sales of their products using the power of on-pack promotions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136547&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 08:19:59 +0200
   </pubDate>
   <title><![CDATA[Finding the value in your social media strategy]]></title>
   <description><![CDATA[Social media's greatest challenge is that it currently does not have a universal measurement system which effectively and accurately measure's return on investment (ROI). This naturally makes it harder for marketers to justify their spend to senior management.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136490&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 08:53:58 +0200
   </pubDate>
   <title><![CDATA[Johnson & Johnson hits road block]]></title>
   <description><![CDATA[Johnson & Johnson was once an American pharmaceutical company with an impeccable reputation amongst consumers for manufacturing quality brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136497&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 07:11:58 +0200
   </pubDate>
   <title><![CDATA[The impact of the fragmented media landscape]]></title>
   <description><![CDATA[Clients' distrust of branded content is fading, and they are becoming increasingly involved in different entertainment formats and content.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136487&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 08:59:48 +0200
   </pubDate>
   <title><![CDATA[HIP2B² magazine multiplies ‘can do' message to one million learners]]></title>
   <description><![CDATA[Following high demand, the award-winning HIP2B2 magazine has more than ‘squared' its print run ­ it has leapt from 100 000 to 250 000 copies ­ and the number of schools receiving the publication has multiplied four-fold.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136500&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 09:53:47 +0200
   </pubDate>
   <title><![CDATA[Campaign Update - 31 May 2011]]></title>
   <description><![CDATA[The latest on the campaign front
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136491&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 07:55:27 +0200
   </pubDate>
   <title><![CDATA[Minding the gap]]></title>
   <description><![CDATA[As we welcome the chilly winter months, we are again faced with the annual hotel price war, blurring the boundaries between the luxury 5-star hotels and the affordable 3-star accommodation options, particularly along the coast.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136489&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 08:55:24 +0200
   </pubDate>
   <title><![CDATA[Update on the Digital World Globally and SA]]></title>
   <description><![CDATA[Vodacom, Mxit and Google, hosts of the digital and mobile Mindblast conference scheduled for 3 June, predict that mobile marketing and advertising spend in South Africa will grow to R1-billion by 2012. Spend in 2010 was R500-million.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136498&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 07:37:17 +0200
   </pubDate>
   <title><![CDATA[Community radio reaches loyal consumers]]></title>
   <description><![CDATA[The average community radio audience listens to very few radio stations per day, ensuring that they do not ‘channel hop or flick'. This provides an almost guaranteed audience, which is not being reached by any other commercial radio stations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136488&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 08:50:11 +0200
   </pubDate>
   <title><![CDATA[Santam adopts a bizarre new positioning]]></title>
   <description><![CDATA[In its latest advertising campaign Santam, currently the market leader in short-term insurance, has adopted a major shift in its positioning. According to a company statement the reason for the shift is a concern about the cluttered messaging environment, and a need to be seen as the unambiguous leader, not only in terms of market share, but also in terms of service delivery, investment of energy, and commitment to its core business by adopting a refreshed corporate identity and well as a single-minded positioning statement i.e. Insurance, good and proper.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136493&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 10:09:11 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes:]]></title>
   <description><![CDATA[Editor's regular insights...
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136486&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 10:07:10 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 31 May 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136492&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 May 2011 08:52:03 +0200
   </pubDate>
   <title><![CDATA[Interaction and inspirational content]]></title>
   <description><![CDATA[House and Leisure magazine launched its first website this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136496&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 May 2011 14:21:48 +0200
   </pubDate>
   <title><![CDATA[Mad March at 3D Design]]></title>
   <description><![CDATA[The pace of work at the 3D Design group of companies' premises in Gauteng is noticeably slowing down from manic to merely frenetic as the company comes to the end of one of its busiest months to date, March 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136472&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 May 2011 14:22:43 +0200
   </pubDate>
   <title><![CDATA[Convenience: a conferencing plus]]></title>
   <description><![CDATA[In the competitive world of corporate events, the Peermont advantage, in a word, is ‘convenience'. As multi-purpose facilities, the beauty of staging an event at a Peermont Hotels, Casinos and Resort property is that everything the professional conference planner, tour operator or travel consultant may need is on site - meeting space, good dining, top class recreation, entertainment and gaming.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 May 2011 14:06:10 +0200
   </pubDate>
   <title><![CDATA[Events: the power to make or break your brand]]></title>
   <description><![CDATA[The basic value of an event ­ whether it may be a product launch, an expo or a conference ­ is to bring your target audience together at one critical point and in so doing create an opportunity for a 'touch and feel' experience with your brand, with company representatives on hand to impart a more detailed explanation of your brand or product.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136468&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 09:51:58 +0200
   </pubDate>
   <title><![CDATA[Facebook is not a strategy]]></title>
   <description><![CDATA[John Farquhar explains why social media cannot be a stand-alone marketing strategy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136453&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 10:02:57 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: What you say and how you say it]]></title>
   <description><![CDATA[In the marketing and advertising industry words are a commodity, along with images. Yet sometimes the message communicated to the target audience can fail to have the desired impact. Purple Feather online content specialists in the UK have an ad campaign for which features very few words, spoken or written, but their message is delivered loudly and very, very clearly.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136441&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 10:22:50 +0200
   </pubDate>
   <title><![CDATA[Ups, downs, ins & outs - 26 May 2011]]></title>
   <description><![CDATA[Who went where when and who won what.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136450&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 09:53:41 +0200
   </pubDate>
   <title><![CDATA[Poor briefs cost!]]></title>
   <description><![CDATA[According to John Farquhar clients are not briefing their agencies adequately and this ends up costing them money.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136454&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 09:49:40 +0200
   </pubDate>
   <title><![CDATA[Evolution of long-standing insignia]]></title>
   <description><![CDATA[South Africa's most awarded PR agency, Marcus Brewster Publicity, has changed its corporate livery. The firm will be known as marcusbrewster.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136452&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 09:40:24 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 26 May 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136449&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 08:24:16 +0200
   </pubDate>
   <title><![CDATA[Marketing mix model masochist]]></title>
   <description><![CDATA[For whatever reason, MMM is a concept that most marketing and finance managers can actually grasp. It is neither too simplistic to adequately explain their understanding of the universe they operate in, nor too complex to be embraced and acted upon. MMM is sort of the Goldilocks solution: just right.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136443&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 09:47:05 +0200
   </pubDate>
   <title><![CDATA[Oracle joins DStv fold and expands]]></title>
   <description><![CDATA[Oracle Airtime Sales will no longer be confused with a computer hardware and software company by the same name.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136451&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 09:20:04 +0200
   </pubDate>
   <title><![CDATA[More than just logos]]></title>
   <description><![CDATA[Mike Silver, director of Stretch Experiential Marketing in Cape Town, believes that companies are not making full use of their sponsorships; and suggests that with the proper strategy the medium can build more effective relationships.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136447&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 09:26:03 +0200
   </pubDate>
   <title><![CDATA[The man behind the Zingara brand]]></title>
   <description><![CDATA[A decade ago Richard Griffin owned a whimsical restaurant nestled in the heart of Cape Town's city centre. The restaurant was synonymous with peculiar twinkling crockery and its owner's quirky gastronomic innovations. Tragedy struck in 2006 when the much-loved eatery was razed in a fire. It was then that Griffin joined forces with the Klessen family in Belgium and brought the very first Spiegel tent to African shores.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136448&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 May 2011 08:22:00 +0200
   </pubDate>
   <title><![CDATA[Online reputation management enables the real-time organisation]]></title>
   <description><![CDATA[Online reputation management (ORM) tools are rapidly moving into the mainstream as companies around the world look for ways to boost their performance and become more responsive to their customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136442&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 08:31:59 +0200
   </pubDate>
   <title><![CDATA[Democracy goes viral: The rise of social campaigning in South Africa]]></title>
   <description><![CDATA[Social media as a tool for democracy has made big news in Africa this year. During the uprisings in Tunisia, Egypt and Libya, social networking tools like Facebook, Twitter and mobile messaging played a vital role in disseminating information to the local protesters and keeping the rest of the world informed about what was happening on the ground. Without the rapid and public spread of breaking information, the events would not have captured global attention so readily.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136408&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 08:39:54 +0200
   </pubDate>
   <title><![CDATA[The bad boy of the cellphone quartet]]></title>
   <description><![CDATA[Cell C seems determined to be the Charlie Sheen of mobile advertising. The latest ASA ruling on its advertising has slapped the company hard on the wrist for making untrue statements and misinforming the public that it has the fastest mobile internet. This misbehaviour could eventually lead to the ASA placing a moratorium on its advertising, and cause a damaging hiatus to the brand's visual presence in the media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136412&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 08:50:42 +0200
   </pubDate>
   <title><![CDATA[Cash back card]]></title>
   <description><![CDATA[Has the traditional CRM market evolved into an advanced and effective model?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136415&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 09:01:39 +0200
   </pubDate>
   <title><![CDATA[Campaign Updates - 24 May 2011]]></title>
   <description><![CDATA[The latest on the campaign front
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136410&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 08:49:32 +0200
   </pubDate>
   <title><![CDATA[Tying search campaigns to user-generated YouTube videos]]></title>
   <description><![CDATA[Do brands continue to miss marketing opportunities around what appears as family, homespun videos uploaded to YouTube that share a moment evoking an emotional response?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136414&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 08:43:22 +0200
   </pubDate>
   <title><![CDATA[Consumer confidence on the rise]]></title>
   <description><![CDATA[Rising fuel and utility prices impact spending intentions in South Africa, yet online consumer confidence in SA jumped four points in quarter one 2011, reversing two consecutive quarters of decline.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136413&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 08:28:16 +0200
   </pubDate>
   <title><![CDATA[Push me, pull me...but do you thrill me?]]></title>
   <description><![CDATA[The entire world's marketing culture has been turned on its head. In the past, media was neatly boxed into four categories: newspapers, magazines, TV and Cinema advertising. These were the vehicles companies used to build their brand. Enter the world wide web...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136406&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 08:38:08 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­24 May 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136411&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 08:24:07 +0200
   </pubDate>
   <title><![CDATA[The Pink Demographic and Marketing]]></title>
   <description><![CDATA[In many ways South Africa is a first world country. However when it comes to the marketing of brands and services to the gay community, South Africa is still in the stone ages.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136404&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 09:01:06 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Speak now or forever hold your peace]]></title>
   <description><![CDATA[It is becoming more and more apparent that free speech is not a right, it is a continuous obligation! Yet more often than not issues which need to be addressed are swept under the proverbial rug for reasons which are also more often than not left unexplained. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136402&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 May 2011 08:30:03 +0200
   </pubDate>
   <title><![CDATA[Create the balance between creative awards and ROI]]></title>
   <description><![CDATA[Are agencies concerned with winning awards or more about the return on investment? How do agencies create a balance between the two?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136407&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 20 May 2011 08:35:31 +0200
   </pubDate>
   <title><![CDATA[KIT KAT and MediaShop (JHB) take top honours at OH! awards]]></title>
   <description><![CDATA[Nestlé won the coveted overall category accolade, as well as the street furniture category prize for its KIT KAT ‘bench' advert at the annual OH! Awards held last night, May 19, in Johannesburg. MediaShop (Johannesburg) walked away with the Best Media Agency, an award introduced this year.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136385&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 20 May 2011 08:38:09 +0200
   </pubDate>
   <title><![CDATA[The full list of 2010 OHMSA Award winners and finalists]]></title>
   <description><![CDATA[All the winners...

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136386&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 10:07:57 +0200
   </pubDate>
   <title><![CDATA[To lead or manage - that is the question]]></title>
   <description><![CDATA[Government organizations local and national spend a lot of money on leadership training, aping so it seems what is done in business. But it is clear from repeated reports from the National Audit Office, that both at national and government level money is frequently wasted through bad organization and decision making.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136368&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 09:25:57 +0200
   </pubDate>
   <title><![CDATA[A guide to entering The Loerie Awards]]></title>
   <description><![CDATA[The goal of The Loerie Awards is to recognise, reward and foster Creative Excellence in Brand Communication. The awards encompass all areas of brand communication including television, radio and print, communication design, direct marketing, PR communication, non-broadcast video, live events, sponsorship, digital communication and integrated campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136374&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 09:23:55 +0200
   </pubDate>
   <title><![CDATA[Winners of the Sanlam Awards]]></title>
   <description><![CDATA[The annual Sanlam Awards were introduced in 1974 to acknowledge the indispensable role of financial journalism in society and to promote the high standards required of financial journalists.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136373&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 08:42:47 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 19 May 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136370&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 09:18:46 +0200
   </pubDate>
   <title><![CDATA[Ups, Downs, Ins & Outs - 19 May 2011]]></title>
   <description><![CDATA[Who went where when and who won what.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136372&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 10:07:27 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Speaking the right language]]></title>
   <description><![CDATA[Is the language that marketers are speaking in to their target audience being understood correctly by those who are being spoken to?
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136365&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 08:41:24 +0200
   </pubDate>
   <title><![CDATA[Superior customer service is the best way to differentiate your brand]]></title>
   <description><![CDATA[Competition in the market place is exceptionally tough due to the overlap in product and service offerings. This has lead to low brand differentiation and customers are bombarded with choices regarding who they should buy from.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136369&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 08:18:23 +0200
   </pubDate>
   <title><![CDATA[How to do market and competitor research that wins investment]]></title>
   <description><![CDATA[Regardless of whether it's an angel investor or venture capitalist you are approaching, every funder will narrow things down to one major question: "Who is your target market and who are you competing against?"]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136366&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 08:24:07 +0200
   </pubDate>
   <title><![CDATA[From the Age of Aquarius to the Age of Acquisition...An Elusive Target Market]]></title>
   <description><![CDATA[According The Media Audit's soon-to-be released National Report, social media websites have reached critical mass with consumers who are in important life stages.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136367&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 09:29:02 +0200
   </pubDate>
   <title><![CDATA[Winners of the One Show Awards]]></title>
   <description><![CDATA[What follows is a full breakdown of the Advertising, Design and Interactive winners from South Africa for the One Club Show, including the breakdown for which categories they were awarded.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136375&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 May 2011 09:59:01 +0200
   </pubDate>
   <title><![CDATA[Media education gets major boost from golf day]]></title>
   <description><![CDATA[In a crucial bid to boost media education in South Africa, Wag the Dog Publishers, in association with the Advertising Media Forum, raised R240 000 at the AMF Mystery Masters Golf Day on March 29 at the Wanderers Golf Course.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136376&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 May 2011 08:12:58 +0200
   </pubDate>
   <title><![CDATA[What is the value of Neuromarketing?]]></title>
   <description><![CDATA[There are clients who believe that by studying the brain, it will eventually be possible to design advertising and marketing strategies that will give them what they want from their advertising spend: a quantifiable sales return.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136343&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 May 2011 08:02:45 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull JHB Drives the Message Home for Good Fellas]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136347&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 May 2011 07:43:28 +0200
   </pubDate>
   <title><![CDATA[When the 'R' In CRM stands for resends and reminders]]></title>
   <description><![CDATA[Email campaign resends and reminders often seem to be ignored by e-marketers, passed over in favour of moving on to the next campaign; but providing enhanced customer convenience and increasing ROI through the use of resends and reminders goes hand in hand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136340&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 May 2011 07:50:26 +0200
   </pubDate>
   <title><![CDATA[Out with the old]]></title>
   <description><![CDATA[An IT services and solutions provider, a provider of financial and risk services internationally and a short term insurer have all recently refreshed their corporate IDs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136342&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 May 2011 08:13:14 +0200
   </pubDate>
   <title><![CDATA[Cadbury Dairy Milk lets loose the joy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136346&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 May 2011 08:11:12 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Keys to success and re-invention]]></title>
   <description><![CDATA[There is a fine line between communicating well with your target audience and bombarding them to the point of irritation with unwanted spam.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136339&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 May 2011 07:54:12 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ­ 17 May 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136344&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 May 2011 07:45:11 +0200
   </pubDate>
   <title><![CDATA[The key marketing trends for 2011]]></title>
   <description><![CDATA[The following is an extract from the Unica survey, an IBM project. Always keep in mind when reading these trends that they are heavily influenced by the European and the US economies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136341&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 May 2011 07:56:04 +0200
   </pubDate>
   <title><![CDATA[New Disney channel for boys]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136345&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 09:02:58 +0200
   </pubDate>
   <title><![CDATA[Apple more valuable than Google]]></title>
   <description><![CDATA[Emerging markets account for 19 of the top 100 brands according to WPP company Millward Brown Optimor in its 2011 study of the Most Valuable Global Brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136186&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 11:01:55 +0200
   </pubDate>
   <title><![CDATA[All-African pizza]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136193&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 10:55:40 +0200
   </pubDate>
   <title><![CDATA[Municipal election chatter burns up social media channels]]></title>
   <description><![CDATA[Diane Charton, managing director at Acceleration Media offers expert commentary of conversations that South Africans are having about political parties ahead of the elections.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136192&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 13:38:40 +0200
   </pubDate>
   <title><![CDATA[Ups, Downs, Ins & Outs - 12 May 2011]]></title>
   <description><![CDATA[Who went where when and who won what.



]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136188&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 10:17:39 +0200
   </pubDate>
   <title><![CDATA[Chit Chat - 12 May 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136187&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 10:44:32 +0200
   </pubDate>
   <title><![CDATA[Miller Dark Horse campaign gallops into action]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136189&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 10:46:30 +0200
   </pubDate>
   <title><![CDATA[Township branding comes clean]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136190&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 11:11:28 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Back to basics]]></title>
   <description><![CDATA[There are 120 political parties standing in the 2011 Local Government Elections in South Africa. The Western Cape has the largest number of parties (61), while the Northern Cape has the smallest (11 parties).


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 08:58:25 +0200
   </pubDate>
   <title><![CDATA[The recipe for creating a great brand]]></title>
   <description><![CDATA[Consumers prefer tried and tested brands, consistency is key to brand loyalty. But consumers are now better-informed and more selective with the advent of the digital age. This means marketers have to adjust their approach slightly.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136184&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 10:50:21 +0200
   </pubDate>
   <title><![CDATA[Google country manager to speak at Marketing Indaba in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136191&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 May 2011 08:57:03 +0200
   </pubDate>
   <title><![CDATA[The art of retention]]></title>
   <description><![CDATA[Four ways to have and to hold your consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136183&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 May 2011 12:46:58 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Even more red...endless red!]]></title>
   <description><![CDATA[It seems that after their initial ‘red burst’ which broke the campaign (which was received with mixed opinions) the Vodacom re-brand campaign has moved into a new phase. Vodacom launched its first major promotion since its rebranding on April 1 entitled ‘100 Red Phones’. This promotion gives all South Africans the opportunity to win a Blackberry – a bright red one lest we forget they are no longer blue.




]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136151&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 10 May 2011 08:50:56 +0200
   </pubDate>
   <title><![CDATA[125 years of sharing happiness]]></title>
   <description><![CDATA[Coca-Cola South Africa Celebrates 125th Anniversary by thanking communities and investing in the future.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136152&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 10 May 2011 08:20:52 +0200
   </pubDate>
   <title><![CDATA[Social Media, a non-event at this year's World Economic Forum on Africa]]></title>
   <description><![CDATA[Are technology and social media in relation to growth and democracy no longer topical?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136153&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 May 2011 08:23:39 +0200
   </pubDate>
   <title><![CDATA[HTML vs. Plain Text Emails]]></title>
   <description><![CDATA[Although HTML emails are a hugely popular choice for email marketers, plain text emails are not without benefits.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136154&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 May 2011 08:37:32 +0200
   </pubDate>
   <title><![CDATA[Tracking corporate reputation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136157&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 May 2011 08:44:32 +0200
   </pubDate>
   <title><![CDATA[Havas Sports & Entertainment South Africa takes three top awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136159&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 May 2011 08:55:27 +0200
   </pubDate>
   <title><![CDATA[Chit Chat 10 May 2011]]></title>
   <description><![CDATA[John Farquhar's regular insights into the world of marketing.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136156&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 May 2011 08:33:24 +0200
   </pubDate>
   <title><![CDATA[Create don't hate]]></title>
   <description><![CDATA[Cheeky call to action from Draftfcb for the 33rd Annual Loerie Awards]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136155&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 May 2011 08:39:10 +0200
   </pubDate>
   <title><![CDATA[Group buying goes up a notch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136158&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 May 2011 08:46:02 +0200
   </pubDate>
   <title><![CDATA[Pitch perfect]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136160&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 06 May 2011 10:01:50 +0200
   </pubDate>
   <title><![CDATA[M-Net Split: FAQs]]></title>
   <description><![CDATA[CYBERTORIAL: In April M-Net introduced separate programme schedules for its satellite and terrestrial channels. The majority of the international and local English-language programming carried by the two versions of M-Net will remain unchanged; however sport and Afrikaans content will be dropped from the satellite channel. MNet unpacks this for us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136134&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 09:46:59 +0200
   </pubDate>
   <title><![CDATA[Moving Marketing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136113&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 10:18:51 +0200
   </pubDate>
   <title><![CDATA[Behavioural targeting hits the mark]]></title>
   <description><![CDATA[Behavioural targeting is set to take off in South Africa as companies look to the technology to help them drive better return on investment from their online marketing spend.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136108&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 10:02:48 +0200
   </pubDate>
   <title><![CDATA[L'Oréal takes the world by Brandstorm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136115&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 09:39:44 +0200
   </pubDate>
   <title><![CDATA[Ups, Downs, Ins & Outs]]></title>
   <description><![CDATA[Who went where when.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136111&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 09:15:42 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Content influences effectiveness]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136110&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 09:54:40 +0200
   </pubDate>
   <title><![CDATA[American Swiss raises the bar]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136114&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 09:12:36 +0200
   </pubDate>
   <title><![CDATA[Mobilizing the masses]]></title>
   <description><![CDATA[Z-CARD India recently received an order for 1.2 million Z-CARDs from the State Bank of India, a public sector undertaking, to promote a special Salary Package designed exclusively for the employees of the Indian Railways. This could hopefully result in mobilizing the railway's 1.4 million employees' salary accounts being opened with the State Bank of India. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136109&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 10:18:22 +0200
   </pubDate>
   <title><![CDATA[Powerful and practical]]></title>
   <description><![CDATA[Craig Bellingham, owner of Kirmack Design, has partnered with Blake Currie and Caroline Currie of Clarion to form Clarion Innovation and Design.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136116&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 10:18:09 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Is increased consumer protection imminent?]]></title>
   <description><![CDATA[In the USA it is de rigueur to file a lawsuit for just about anything that negatively impacts on your life.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136105&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 09:06:08 +0200
   </pubDate>
   <title><![CDATA[The pendulum of protection]]></title>
   <description><![CDATA[It's expected that the Consumer Protection Act (CPA), which came into effect at the beginning of April, and which considerably strengthens the rights of consumers, could initially impact negatively on the marketing research industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136106&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 May 2011 09:08:06 +0200
   </pubDate>
   <title><![CDATA[Presentation power]]></title>
   <description><![CDATA[Audiences today expect more than a stand and deliver speech. In a world of information overload, presenters need to ensure they are both interesting and entertaining, that they engage their audience and empower them with relevant and meaningful content.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136107&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 May 2011 09:05:59 +0200
   </pubDate>
   <title><![CDATA[Motribe one million users event]]></title>
   <description><![CDATA[One million users in eight months for mobile communication platform]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136066&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 May 2011 08:46:41 +0200
   </pubDate>
   <title><![CDATA[New Code of Conduct for global public relations practice]]></title>
   <description><![CDATA[Say No! to non-ethical conduct - IPRA President urges]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136063&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 May 2011 09:10:34 +0200
   </pubDate>
   <title><![CDATA[Hyundai Securities uses SAS Customer Intelligence analytics to drive customer marketing]]></title>
   <description><![CDATA[Communicating with the customer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136069&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 May 2011 09:09:27 +0200
   </pubDate>
   <title><![CDATA[Most women - and men - do not trust their GPS]]></title>
   <description><![CDATA[The direction debate: to GPS or not to GPS]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136068&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 May 2011 09:02:24 +0200
   </pubDate>
   <title><![CDATA[Working towards a common goal of promoting the ABF]]></title>
   <description><![CDATA[The ABF and Specialised Exhibitions feature at Markex 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136065&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 May 2011 09:16:23 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Times they are a'changing]]></title>
   <description><![CDATA[Now that the throng of public holidays are behind us, it's time to get back to business. Advances in technology have traditionally been met with a sense of trepidation and suspicion. Back in the inimitable 80s, fax machines with their rolls of glossy paper and high-pitched signals were considered unreliable; cellular telephones ­ the size of bricks with a battery life shorter than the average conversation ­ were for pretentious yuppies only; and the Internet was a mystical place that could only be understood and accessed by the geek elite.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136061&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 May 2011 08:58:14 +0200
   </pubDate>
   <title><![CDATA[Marketing Conference will attract industry role-players from across the Western Cape and Southern Africa]]></title>
   <description><![CDATA[Conference Programme Finalised for Marketing Indaba]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136064&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 May 2011 09:07:10 +0200
   </pubDate>
   <title><![CDATA[South Africa's first specialist Word-of-Mouth Marketing agency expands]]></title>
   <description><![CDATA[An ever-growing client base]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136067&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 May 2011 08:43:05 +0200
   </pubDate>
   <title><![CDATA[eReaders and Tablets expected to push ink and paper out of the publishing market]]></title>
   <description><![CDATA[Is the death of printed media nigh?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136062&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 14:11:25 +0200
   </pubDate>
   <title><![CDATA[Things are getting interesting with Rémy Martin  ]]></title>
   <description><![CDATA[First ever holistic QR Code campaign launched in SA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136025&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 14:11:20 +0200
   </pubDate>
   <title><![CDATA[Breakfast Xpress TV ready for download ]]></title>
   <description><![CDATA[TV visualises the radio star


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136026&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 14:11:04 +0200
   </pubDate>
   <title><![CDATA[Keeping up to date with industry news ]]></title>
   <description><![CDATA[Chit Chat

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136027&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 13:58:45 +0200
   </pubDate>
   <title><![CDATA[Ups, Downs, Ins & Outs - 28 April 2011  ]]></title>
   <description><![CDATA[Who went where

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136021&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 14:04:42 +0200
   </pubDate>
   <title><![CDATA[A long way from kilted tug of war ]]></title>
   <description><![CDATA[Cadbury Lunch Bar, Oviaas!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136024&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 13:59:41 +0200
   </pubDate>
   <title><![CDATA[Communicating with the public and managing brand reputation]]></title>
   <description><![CDATA[Reputation management in crisis.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136013&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 13:45:29 +0200
   </pubDate>
   <title><![CDATA[Starting a conversation with your consumer]]></title>
   <description><![CDATA[Get back to basics.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136015&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 13:50:26 +0200
   </pubDate>
   <title><![CDATA[Keeping it short and sweet will ensure the success of your campaign]]></title>
   <description><![CDATA[Leverage your brand.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136017&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 14:19:08 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Brand new approaches  ]]></title>
   <description><![CDATA[The Royal Wedding proves that anything can become a brand.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136019&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Apr 2011 13:59:00 +0200
   </pubDate>
   <title><![CDATA[The local and international market in terms of agencies across all disciplines]]></title>
   <description><![CDATA[So what is it really like out there?

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=136018&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Apr 2011 09:00:48 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The future...how rosy is it?]]></title>
   <description><![CDATA[We are supposedly in the throes of recovering from a global recession; but we are all asking the niggling question: "Is the recession truly over?"]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135919&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Apr 2011 08:55:45 +0200
   </pubDate>
   <title><![CDATA[Tronic, GoldRun and ADstruc Create ‘Billboard with Feelings' in New York]]></title>
   <description><![CDATA[‘Billboard with Feelings' in New York.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135925&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Apr 2011 08:51:41 +0200
   </pubDate>
   <title><![CDATA[FNB puts R100 million back]]></title>
   <description><![CDATA[FNB: R100-million saved in bank charges]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135923&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Apr 2011 08:48:29 +0200
   </pubDate>
   <title><![CDATA[The cell squabble in a nutshell]]></title>
   <description><![CDATA[Since its launch Cell C has failed to obtain a meaningful slice of the heavy-user, highly profitable, contract consumer market, which MTN and Vodacom dominates. Instead it had to be satisfied with low volume, pay as you go users i.e. the masses, as customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135921&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Apr 2011 08:47:20 +0200
   </pubDate>
   <title><![CDATA[Power of on-pack promotions]]></title>
   <description><![CDATA[Stephen Beattie is the marketing director of Pyrotec, a leading privately-owned South African company specialising in innovative and top quality product identification solutions. In light of the current cost-cutting trend among price-conscious consumers, we decided to ask him about the value of on-pack promotions in light of this trend.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135920&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Apr 2011 08:54:18 +0200
   </pubDate>
   <title><![CDATA[Duracell's record breaking chocolate bunny]]></title>
   <description><![CDATA[The durability of the chocolate bunny.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135924&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Apr 2011 08:50:11 +0200
   </pubDate>
   <title><![CDATA[‘Trust' is driving the ‘new normal' in communications]]></title>
   <description><![CDATA[Murder accused ‘guilty' for appointing spokesperson]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135922&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Apr 2011 07:49:52 +0200
   </pubDate>
   <title><![CDATA[Any value in knocking your opposition?]]></title>
   <description><![CDATA[Ever since Cell C entered the South African mobile market as the number three player competing against the dominant Vodacom and MTN, the company has been playing a close-to-the-edge communication strategy that relied heavily on innuendo to claim service advantages which it did not have.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135850&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Apr 2011 07:48:50 +0200
   </pubDate>
   <title><![CDATA[So you think you know your customer?]]></title>
   <description><![CDATA[Since the advent of the global financial crisis the economic landscape has changed almost beyond recognition. Market volatility has become the norm with an ever increasing trend of price sensitive customers who have far lower levels of loyalty and are less tolerant of poor customer service.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135849&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Apr 2011 07:54:49 +0200
   </pubDate>
   <title><![CDATA[SA judge for Cannes Design Lions]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135855&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Apr 2011 07:59:48 +0200
   </pubDate>
   <title><![CDATA[Big Brother is watching]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135853&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Apr 2011 07:55:38 +0200
   </pubDate>
   <title><![CDATA[FNB's eBucks buy 19 million kms of fuel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135856&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 May 2011 12:21:23 +0200
   </pubDate>
   <title><![CDATA[Caxton chairman tackles Paarl Media over ASA ruling]]></title>
   <description><![CDATA[Paul Jenkins, non-executive independent chairman of the Caxton and CTP Board, has responded to Shopper's Friend CEO Jacques Coetzee's decision to appeal a finding by the Advertising Standard Authorities (ASA) that Paarl Media and Shopper's Friend were in breach of the ASA Code when it published a brochure in which it made several claims as to its efficacy. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135848&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Apr 2011 07:52:15 +0200
   </pubDate>
   <title><![CDATA[Return of Nelson Mandela Twitter page ]]></title>
   <description><![CDATA[April 18, 2011- The Nelson Mandela Centre of Memory is happy to announce that the Foundation's four social media accounts now all bear the name "Nelson Mandela".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135852&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Apr 2011 08:01:09 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: New editor for Marketingweb]]></title>
   <description><![CDATA[This will be my almost-last newsletter for Marketingweb, as Thursday's will be a combined effort between me and the newly appointed editor, Dallace Jolly.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135847&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Apr 2011 07:51:07 +0200
   </pubDate>
   <title><![CDATA[The hard and soft of it: Social media ROI ]]></title>
   <description><![CDATA[Recent research suggests that as much as 31% of businesses that classify themselves as "effective users of social media" do not make use of analytics tools to either guide their work or measure the effectiveness of their efforts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135851&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Apr 2011 07:54:06 +0200
   </pubDate>
   <title><![CDATA[Levi's renews digital retail ad deal with Primall Media ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135854&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Apr 2011 08:45:54 +0200
   </pubDate>
   <title><![CDATA[AMSA Cape Town Meeting]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135781&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Apr 2011 08:46:51 +0200
   </pubDate>
   <title><![CDATA[Smooth new campaign for Sunshine D]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135782&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Apr 2011 08:43:50 +0200
   </pubDate>
   <title><![CDATA[‘Mobsters' emerging across SA]]></title>
   <description><![CDATA[CityMob - a group buying service focused on crowdsourced deals and high-quality vendors - has emerged with the largest Facebook fan base of any group buying service in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135779&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Apr 2011 08:42:40 +0200
   </pubDate>
   <title><![CDATA[Does behavioural targeting have a place online?]]></title>
   <description><![CDATA[Behavioural targeting has long since been a hot topic of debate and with various networks starting to find their feet in the South African digital space, this debate is likely to continue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135778&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Apr 2011 08:51:35 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: It's all about instant . . .]]></title>
   <description><![CDATA[For those still questioning the power of one-to-one communication with clients and potential clients, a glance around Facebook shows just how "instant" your response has to be with regard to consumer queries.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135776&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Apr 2011 08:41:35 +0200
   </pubDate>
   <title><![CDATA[Is your trademark safe?]]></title>
   <description><![CDATA[Eben van Wyk, Director, Intellectual Property Practice, and John Foster, Candidate Attorney, Cliffe Dekker Hofmeyr business law firm, look at what happened to "nicked name" team, Bafana Bafana]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135777&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Apr 2011 08:47:32 +0200
   </pubDate>
   <title><![CDATA[Protactic wins BMi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135783&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Apr 2011 08:45:04 +0200
   </pubDate>
   <title><![CDATA[Nielsen: Global advertising rebound]]></title>
   <description><![CDATA[The global advertising industry climbed out of recession last year and posted a 10.6 percent year-on-year increase to US$503 billion based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135780&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Apr 2011 11:03:59 +0200
   </pubDate>
   <title><![CDATA[Caxton claims: Paarl Media ‘dismayed' ]]></title>
   <description><![CDATA[Paarl Media/Shopper's Friend has expressed its shock and dismay at what it says is a blatant disregard by Caxton of an industry appeal process of a recent ASA ruling.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135722&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Apr 2011 11:17:49 +0200
   </pubDate>
   <title><![CDATA[SA brand get international accolades]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135727&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 31 Aug 2011 16:40:45 +0200
   </pubDate>
   <title><![CDATA[Get your brand on the map! ]]></title>
   <description><![CDATA[In an increasingly-competitive business environment, advertisers need to go the extra mile to ensure that their brand is performing well in the market. An innovative, yet cost effective way of doing so is by making use of MapInfo, a geographical information system (GIS) tool which details market penetration on an inter-active map.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135721&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Apr 2011 11:07:41 +0200
   </pubDate>
   <title><![CDATA[mediamark MD to hand over the reigns]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135725&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Apr 2011 11:08:27 +0200
   </pubDate>
   <title><![CDATA[SAARF RAMS 2011 Release 1]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135726&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Apr 2011 11:05:26 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[Industry legend John Farquhar celebrated his 83rd birthday on Sunday 10 April by doing what he's always done best - checking out everything to do with the marketing industry. Happy birthday, John!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135723&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Apr 2011 11:06:26 +0200
   </pubDate>
   <title><![CDATA[Marketing 101: What makes a brand superior?]]></title>
   <description><![CDATA[Has your brand being in the market for long time but is still not a leader in your industry? The business market is competitive these days, with consumers far more informed; the recession; and many businesses offering same products and services.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135724&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Apr 2011 10:59:20 +0200
   </pubDate>
   <title><![CDATA[Prime media coverage with PRIMEDIA Instore ]]></title>
   <description><![CDATA[The largest fast-moving consumer goods (FMCG) blue-chip corporations in South Africa have been provided with unrivalled in-store media solutions from PRIMEDIA Instore for more than 28 years, today PRIMEDIA Instore has an impressive footprint, spanning more than 1 000 key trade outlets nationwide.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135720&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Apr 2011 11:24:16 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Backing up the bragging . . .]]></title>
   <description><![CDATA[With the Cell Wars hotting up and accusations of "comparative advertising" running high, seems one of the three colours in the market is seeking an ASA ruling.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135717&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Apr 2011 11:19:13 +0200
   </pubDate>
   <title><![CDATA[BrandVantage: Marketing made memorable]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135728&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Apr 2011 08:28:58 +0200
   </pubDate>
   <title><![CDATA[HKLM succession]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135649&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Apr 2011 08:16:53 +0200
   </pubDate>
   <title><![CDATA[CHIT CHAT]]></title>
   <description><![CDATA[John Farquhar takes a look at the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135644&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Apr 2011 08:26:41 +0200
   </pubDate>
   <title><![CDATA[Shoprite Checkers Women of the Year nominations]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135647&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Apr 2011 08:19:37 +0200
   </pubDate>
   <title><![CDATA[Influencing trust]]></title>
   <description><![CDATA[Trust is what matters most when it comes to building reputations online - and off -says Oresti Patricios, CEO, Ornico.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135645&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Apr 2011 08:14:30 +0200
   </pubDate>
   <title><![CDATA[OOH uncorks commuter ad potential]]></title>
   <description><![CDATA[Measurement of out of home media is mainly based on the viewer numbers; but in trying economic times when clients focus on ROI has never been more intense; just "seeing" an advert is not enough! ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135643&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Apr 2011 08:42:19 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Memorable marketing and advertising moments]]></title>
   <description><![CDATA[With talk of the "red rebrand" still happening out there, a few of us were discussing the point of any marketing or advertising. Essentially, getting your product or service sold is the bottom line . . . and it appears that making an emotional connection with your audience does that.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135641&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Apr 2011 08:30:17 +0200
   </pubDate>
   <title><![CDATA[Help Clem Sunter raise funds for Rand Aid ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135650&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Apr 2011 08:28:03 +0200
   </pubDate>
   <title><![CDATA[Billad's shines for Tropitone]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135648&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Apr 2011 08:07:03 +0200
   </pubDate>
   <title><![CDATA[Creating content that engages your customers]]></title>
   <description><![CDATA[Content is still king in the online world, but the nature and scope of the content that you need to create a successful website has changed dramatically over the past few years. It's no longer enough to have well-crafted text and appealing visual design to capture the user's attention. You also need to offer high levels of interactivity to create an experience that engages the user.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135642&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:26:57 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: On seeing red . . .]]></title>
   <description><![CDATA[It was bound to happen, given Vodacom's ties to UK-based Vodafone: Gone is the old blue and green we'd come to know; and red is the rebrand colour of choice. Whew - thank goodness Cell C went black, then!
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135599&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:13:36 +0200
   </pubDate>
   <title><![CDATA[Continue looking forward to ‘so much more']]></title>
   <description><![CDATA[DStv's "hole in one" TV commercial was recently awarded the coveted top spot in the latest Millward Bown ratings for the "most loved TV adverts of 2010".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135602&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:18:31 +0200
   </pubDate>
   <title><![CDATA[Ireland/Davenport comes out to play]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135605&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:19:25 +0200
   </pubDate>
   <title><![CDATA[MediaShop looks at latest AMPS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135606&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:11:20 +0200
   </pubDate>
   <title><![CDATA[Build customer loyalty by focusing on the individual]]></title>
   <description><![CDATA[I am amazed to see the number of businesses that confuse loyalty programmes with discount programmes. They present shoppers an opportunity to join a programme that offers them exclusive discounts, access to special deals and early warnings of upcoming sales. Fundamentally though, they have missed the loyalty opportunity that exists between themselves and their customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135601&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:27:19 +0200
   </pubDate>
   <title><![CDATA[New branding for SA's favourites]]></title>
   <description><![CDATA[Snackworks recently launched a new 180-degree brand campaign using its strong South African heritage to reinforce its commitment to the local market. The company - responsible for iconic South African brands Bakers, Pyotts, Provita, Baumann's and Willards - unveiled new and refreshed modernised packaging and showcased new advertising strategies for the various brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135604&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:10:12 +0200
   </pubDate>
   <title><![CDATA[It pays to have experts on board]]></title>
   <description><![CDATA[No advertising campaign can hope to achieve any measure of success unless it is delivered to the target audience - not just by any carrier, but by those with which the consumer a good rapport.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135600&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:20:11 +0200
   </pubDate>
   <title><![CDATA[VWV Fires up Nestle Conference ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135607&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:21:03 +0200
   </pubDate>
   <title><![CDATA[Tribal Fusion protects advertisers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135608&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Apr 2011 08:15:00 +0200
   </pubDate>
   <title><![CDATA[Influencing the influencers]]></title>
   <description><![CDATA[Tried and tested marketing practises of narrowly defining and targeting potential customers needs a radical rethink, says Warren Moss of Demographica.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135603&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Mar 2011 08:12:59 +0200
   </pubDate>
   <title><![CDATA[Avoid becoming a spammer under the CPA]]></title>
   <description><![CDATA[There is no denying that the launch of the Consumer Protection Act (CPA) "do not contact registry" to allow South African customers to permanently opt-out of all unsolicited marketing communications will be a massive step forward for consumer rights. But customers need to understand the limitations of the mechanism, and companies need to be ready to comply with the new law, especially smaller companies need to consider the implications of having to regularly query the database.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135536&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Mar 2011 08:13:58 +0200
   </pubDate>
   <title><![CDATA[Marcus Brewster makes PRISM Award history]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135537&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Mar 2011 08:09:42 +0200
   </pubDate>
   <title><![CDATA[Digital strategies influence consumer spending]]></title>
   <description><![CDATA[In an article published on IT-Online, Gartner says a digital marketing approach and its associated channels are critical for overcoming the declining effectiveness of mass marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135534&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Mar 2011 08:25:36 +0200
   </pubDate>
   <title><![CDATA[Branding lessons from the highway ]]></title>
   <description><![CDATA[I don't profess to be skilled in many things, but when it comes to branding and traffic I consider myself an expert. My claim to fame in branding is that my day job is being a strategist at Yellowwood - I live, breathe and brainstorm strategies for big and small, local and international brands daily.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135533&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Mar 2011 08:11:30 +0200
   </pubDate>
   <title><![CDATA[ASA dismisses complaints against Drive Dry]]></title>
   <description><![CDATA[brandhouse, one of South Africa's leading alcohol beverage companies, has welcomed the ASA's dismissal of several consumer complaints against its powerful Drive Dry campaign advertisements.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135535&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Mar 2011 08:16:28 +0200
   </pubDate>
   <title><![CDATA[Jobs, jobs, jobs - visit TMOL]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135538&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Mar 2011 08:18:24 +0200
   </pubDate>
   <title><![CDATA[Joburg Theatre, BankservAfrica in panto deal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135540&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Mar 2011 08:17:20 +0200
   </pubDate>
   <title><![CDATA[FNB Cellphone Banking still leads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135539&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Mar 2011 08:25:09 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: It's who you know . . .]]></title>
   <description><![CDATA[Due to unforeseen circumstances, I had to do the unthinkable yesterday and cancel my speaking spot in Corptrain's Third Annual Social Media Marketing Conference. Nightmare . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135532&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Mar 2011 08:22:44 +0200
   </pubDate>
   <title><![CDATA[MTN scores Man U campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135498&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Mar 2011 08:18:32 +0200
   </pubDate>
   <title><![CDATA[Why I don't write copy on spec]]></title>
   <description><![CDATA[They ask for it often: A quick paragraph. A small logo. Some web design ideas. A photo or two. On spec, so they can decide if you're the right creative for them. And if you're desperate enough for the work, or to "get in" with that client, you'll do it. But if you're not, here's my answer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135495&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Mar 2011 08:15:32 +0200
   </pubDate>
   <title><![CDATA[PRISM Gold for high-flying campaign]]></title>
   <description><![CDATA[The Vineyard Hotel & Spa hosted the prestigious PRISM Awards on 24 March 2011, when the highest flyer of 166 soaring entrants walked off with the overall Gold Award for a campaign judged to be topical, entertaining and - above all - valuable for the client.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135494&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Mar 2011 08:20:24 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar updates you on happenings in and around the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135496&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Mar 2011 08:30:19 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: It's simple: Be responsible . . .]]></title>
   <description><![CDATA[It's a topic that's going to come up over and over, for as long as bloggers are "citizen journalists" and don't understand the rules and regulations that govern "real" journalists. Same goes for copywriters who aren't familiar with "plain language".
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135492&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Mar 2011 08:13:19 +0200
   </pubDate>
   <title><![CDATA[The case for social media]]></title>
   <description><![CDATA[Clarence "50 Cent" Jackson is well known to many as a popular rapper and more recently, an astute businessman.  Having already made a fortune off the sale of Glaceau VitaminWater to the Coca-Cola group, he is now using social media to punt his business interests.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135493&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Mar 2011 08:21:14 +0200
   </pubDate>
   <title><![CDATA[Three Golds for Greater Than]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135497&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Mar 2011 08:23:55 +0200
   </pubDate>
   <title><![CDATA[Economist Azar Jammine shares with The MediaShop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135472&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Mar 2011 08:11:43 +0200
   </pubDate>
   <title><![CDATA[Is it better to be an outsider or an insider?]]></title>
   <description><![CDATA[We spend our lives trying to gain experience, and to then show off our wealth of experience. We do this because society welcomes experience. When we go into a prospective client meeting, the first thing we're asked is whether or not we have experience in their industry. Fair enough.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Mar 2011 08:15:36 +0200
   </pubDate>
   <title><![CDATA[Media24 ad win for Mystery Masters]]></title>
   <description><![CDATA[Media24 has provided R250 000 worth of advertising in Rapport, Beeld and Volksblad (T&Cs apply) for the AMF Mystery Masters.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135466&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Mar 2011 08:18:27 +0200
   </pubDate>
   <title><![CDATA[International experts on securing enterprise]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135468&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Mar 2011 08:29:24 +0200
   </pubDate>
   <title><![CDATA[Provantage hooks consumers for Ocean Basket]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135469&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Mar 2011 08:30:23 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: A worthy cause]]></title>
   <description><![CDATA[Jeremy Mansfield of Highveld Radio fame, and celebrity auctioneer Joff van Reenen will be the auctioneers at the AMF Mystery Masters charity golf day on 29 March at Wanderers Golf Club. Contact Ronéll Buitenbos on (011) 447 7740 or email ronell@wagthedog.co.za to get involved in this worthy cause.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Mar 2011 08:17:13 +0200
   </pubDate>
   <title><![CDATA[US News: TV advertising most influential]]></title>
   <description><![CDATA[According to Deloitte's fifth edition "State of the Media Democracy" survey, 71% of Americans still rate watching TV on any device among their favourite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135467&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Mar 2011 08:13:11 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: New media. Old thinking.]]></title>
   <description><![CDATA[The seductive, popularist nature of new media hides a potential minefield of marketing disasters, says Nigel Fox. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135465&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Mar 2011 08:23:01 +0200
   </pubDate>
   <title><![CDATA[Jacaranda 94.2 steps up to the ABF challenge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Mar 2011 08:10:56 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: It's all about control . . .]]></title>
   <description><![CDATA[Its official: Control freaks (CFs) around the world think plain packaging and/or no advertising will stop people from buying cigarettes and/or alcohol.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135435&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Mar 2011 08:06:51 +0200
   </pubDate>
   <title><![CDATA[Joburg to host Social Enterprise World Forum]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135441&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Mar 2011 08:05:50 +0200
   </pubDate>
   <title><![CDATA[Media Update gets the industry tweeting]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135440&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Mar 2011 08:00:43 +0200
   </pubDate>
   <title><![CDATA[Redefining media for the digital age]]></title>
   <description><![CDATA[If your ad plays on TV, but there is no-one sitting on the sofa to see it, did it actually play? This twist on the age-old philosophical riddle calls into question the validityof "reach" as a metric in the Post-Interruption-Marketing era.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135437&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Mar 2011 07:58:41 +0200
   </pubDate>
   <title><![CDATA[PRs must lead the charge as advisors]]></title>
   <description><![CDATA[Too many PR professionals forget the critical role they have to play as an advisor to the business. Just as financial advisors, lawyers, tax specialists and others taken on this trusted role so too should the PR profession.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135436&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Mar 2011 08:02:12 +0200
   </pubDate>
   <title><![CDATA[Mr Delivery's rebranding splits its customers]]></title>
   <description><![CDATA[The popular fast-food delivery chain, Mr Delivery, has recently come under new management and is relaunching the brand with a new identity and purported improvement in service. The campaign centres on the chef in the company's logo, who has just been fired for poor service and is ranting angrily on the company's Facebook page.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135438&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Mar 2011 08:05:06 +0200
   </pubDate>
   <title><![CDATA[Avusa Media enters daily deal market with a bang ]]></title>
   <description><![CDATA[With the launch of Zappon.co.za, just 2.5 months after project initiation, Avusa Media has quickly mobilised and entered the hotly-contested South African daily deal space, with the full might of its brands behind it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135439&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Mar 2011 08:35:45 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Consumers, ChitChat, control and Charton]]></title>
   <description><![CDATA[In today's newsletter, Shannon Edwards of Clarity Communications says South African consumers only have two weeks to go for the long awaited and much needed Consumer Protection Act (CPA).
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135413&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Mar 2011 08:27:43 +0200
   </pubDate>
   <title><![CDATA[The ABF presents Talk Radio 702's AdFeature Live]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135417&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Mar 2011 08:31:38 +0200
   </pubDate>
   <title><![CDATA[Creative Circle announces January Ad of the Month ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135420&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Mar 2011 08:26:35 +0200
   </pubDate>
   <title><![CDATA[CPA provides consumers with much needed rights]]></title>
   <description><![CDATA[South African consumers only have two weeks to go for the long awaited and much needed Consumer Protection Act (CPA). According to Shannon Edwards of Clarity Communications, "The CPA will provide vulnerable consumers with much-needed protection and more rights."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135416&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Mar 2011 08:22:33 +0200
   </pubDate>
   <title><![CDATA[World of social media demands marketing in real-time]]></title>
   <description><![CDATA[By now, most South African brands that sell products and services to people in the mid to upper LSMs understand that they can no longer ignore social media as a channel.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135414&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Mar 2011 08:28:27 +0200
   </pubDate>
   <title><![CDATA[ABSA Cape Epic reappoints Purple Pine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135418&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Mar 2011 08:29:23 +0200
   </pubDate>
   <title><![CDATA[HMC Seswa represents 2011 Stevie Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135419&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Mar 2011 08:24:22 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[Industry legend John Farquhar takes a glance at what's happening . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135415&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:31:47 +0200
   </pubDate>
   <title><![CDATA[Provantage wins PRASA tender]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135393&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:25:46 +0200
   </pubDate>
   <title><![CDATA[Japan: How you can help right now]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:26:46 +0200
   </pubDate>
   <title><![CDATA[Improve your sales - go local]]></title>
   <description><![CDATA[Considered to be a minnow among the media that interface with black consumers, the commercial radio stations currently broadcasting from the townships situated on the outskirts of metro cities, and towns, are proving to be useful low-cost vehicles for advertisers to promote their brands and activation programs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:32:44 +0200
   </pubDate>
   <title><![CDATA[Time to renew AMASA membership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135394&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:38:40 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Condolences, Japan]]></title>
   <description><![CDATA[With more and more footage coming through on the Japanese disaster, there is little one can say to make anyone feel better about the situation. Truly horrific is all that comes to mind.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135385&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:24:40 +0200
   </pubDate>
   <title><![CDATA[Great brands differentiate.  What are you doing to be different?]]></title>
   <description><![CDATA[If you're trying to find break-through marketing for your brand in the digital and social space you may have to resort to more traditional analogue methods, such as creativity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135386&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:29:20 +0200
   </pubDate>
   <title><![CDATA[BASA call for entries]]></title>
   <description><![CDATA[Entries opened for the 14th Annual Business Day BASA (Business and Arts South Africa) Awards on 14 March 2011. Supported by Anglo American, this year sees are two exciting new categories that substantially broaden the reach of South Africa's most prestigious business and arts award event.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135390&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:30:16 +0200
   </pubDate>
   <title><![CDATA[SuperDiski and Mall Active creates the ‘Idols' of sport]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:31:04 +0200
   </pubDate>
   <title><![CDATA[Domino elevates Chrysler Jeep's social standing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Mar 2011 10:28:01 +0200
   </pubDate>
   <title><![CDATA[Social media: Know your clients better]]></title>
   <description><![CDATA[Even though some marketers are still confused as to how to use social media, others have been reaping the benefits, says Kgabo Sylvesta Ngwepe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135389&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Mar 2011 08:01:57 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[John Farquhar views the industry . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135352&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Mar 2011 08:04:47 +0200
   </pubDate>
   <title><![CDATA[Gautrain case study]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135354&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Mar 2011 08:06:37 +0200
   </pubDate>
   <title><![CDATA[Wave in 3D]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135355&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Mar 2011 08:03:31 +0200
   </pubDate>
   <title><![CDATA[Youth marketing: still all about the big idea]]></title>
   <description><![CDATA[Remember asking your parents to drop you a little bit further from the gate so that you could arrive at school incognito? And locking yourself in your room for days because none of your family understood you? Even doing some amateur research about whether you had been adopted by the two individuals masquerading as your "parents"?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135353&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Mar 2011 08:32:15 +0200
   </pubDate>
   <title><![CDATA[Experiential marketing undressed]]></title>
   <description><![CDATA[Experiential marketing is increasingly being included in the marketing mix; yet the ins-and-outs of this popular marketing tool are often less than clear.  Brand managers love it because of the personal relationship that is built between the brand and the consumer, but one has to pay careful attention to how an experiential campaign is executed in order to reap the most fruitful results.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135350&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Mar 2011 08:37:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: My opinion, in fact . . .]]></title>
   <description><![CDATA[In today's newsletter we're carrying a statement put out by Telkom in which it accuses a "prominent business daily" of being a brand-basher. This is not the first time that Telkom has put out a statement about what it sees as damaging inaccuracies in reporting - and I say, good on Telkom.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135349&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Mar 2011 08:08:12 +0200
   </pubDate>
   <title><![CDATA[STAX of madness produces winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135356&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Mar 2011 08:55:08 +0200
   </pubDate>
   <title><![CDATA[Telkom appalled at deliberate brand bashing]]></title>
   <description><![CDATA[A prominent business daily recently published a lead story headlined "Contract for Telkom sparks fraud charges", in which it is claimed that Telkom is at the "centre of a bitter row" over the awarding of multi-million rand contracts.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135351&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Mar 2011 08:12:02 +0200
   </pubDate>
   <title><![CDATA[immedia's change in leadership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135357&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Mar 2011 08:49:51 +0200
   </pubDate>
   <title><![CDATA[Ins Outs Ups Downs]]></title>
   <description><![CDATA[What's happening in and around the industry.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135322&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Mar 2011 08:40:43 +0200
   </pubDate>
   <title><![CDATA[BLUFF SA attests to power of social media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135327&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Mar 2011 08:39:38 +0200
   </pubDate>
   <title><![CDATA[King Pie launches new "Super Snack Down" campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135326&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Mar 2011 08:30:37 +0200
   </pubDate>
   <title><![CDATA[Leo Burnett USA gets back to basics]]></title>
   <description><![CDATA[Ad agencies are always looking for a unique approach to advertising; a label that will differentiate them from their competitors in terms of service and creative ideas. It is therefore of interest to note that one of the greatest ad agencies ever of yesteryear, Leo Burnett USA, has adopted a new slogan.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135321&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Mar 2011 08:33:36 +0200
   </pubDate>
   <title><![CDATA[M-Net streamlines schedule to suit viewer]]></title>
   <description><![CDATA[The M-Net channel broadcasts to satellite viewers on the DStv premium bouquet in standard definition (‘SD') on channel 101 and in high definition (‘HD') on channel 170; and to terrestrial viewers on an analogue decoder (which includes M-Net and CSN only).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135323&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Mar 2011 08:29:31 +0200
   </pubDate>
   <title><![CDATA[CPA & SAASP: Statement to the industry]]></title>
   <description><![CDATA[1 March 2011, Dear Industry Colleagues....]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135320&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Mar 2011 08:36:26 +0200
   </pubDate>
   <title><![CDATA[AMASA hosts first Media Planning Workshop for MDDA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135325&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Mar 2011 08:35:20 +0200
   </pubDate>
   <title><![CDATA[9 great content topic ideas ]]></title>
   <description><![CDATA[In our previous post we wrote about how important it is to keep your content relevant, but we know it's not always easy to continuously come up with fresh and interesting ideas for your campaigns. So, what we've done for you is put together a few ideas (especially helpful if you are an email marketing ‘newbie'), to help you get the ball rolling.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135324&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Mar 2011 08:46:02 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Annual bedel brief . . .]]></title>
   <description><![CDATA[Every year, around now, niche publication editors all over the country feel like participating in one of the many uprisings we're seeing all over Africa. Instead, we sit our collective butts down and send out a bedel brief . . . a note BEGGING those who submit articles to do just a few things . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135319&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Mar 2011 08:23:00 +0200
   </pubDate>
   <title><![CDATA[Free the Orange and The Wright Solution]]></title>
   <description><![CDATA[Next to Google, YouTube is the second most popular search engine in the world. The marketing power and potential which YouTube affords any person or company with a great idea, a video camera and Internet access is infinite, and nobody knows this better than the production company Free the Orange.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135283&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Mar 2011 08:24:52 +0200
   </pubDate>
   <title><![CDATA[DDB Group gets R20m Converse account]]></title>
   <description><![CDATA[Iconic brand Converse has appointed the DDB Group as its new advertising agency across all of its brands, namely All Star, One Star, Chevron and Jack Purcell.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135284&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Mar 2011 08:25:36 +0200
   </pubDate>
   <title><![CDATA[TLC flies in ACSA washrooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135285&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Mar 2011 08:17:23 +0200
   </pubDate>
   <title><![CDATA[Internet on your TV: What's all the fuss about?]]></title>
   <description><![CDATA[Vodacom and MTN have just launched competing products that allow you to surf the internet from your TV. Vodacom's Webbox costs R749 and allows users to browse the web, SMS and send emails using the simple keyboard and interface. MTN's InternetOnTV costs R999 but includes more features, like a built-in phone, a high-speed modem and a computer mouse. Both services let you connect by inserting a prepaid SIM card into your device - you browse the web by buying "airtime" that converts to internet data.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135281&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Mar 2011 08:43:22 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: From Groot Constantia to Dudeism]]></title>
   <description><![CDATA[In today's newsletter,
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135279&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Mar 2011 08:27:22 +0200
   </pubDate>
   <title><![CDATA[PRISA conference goes green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135286&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Mar 2011 08:21:19 +0200
   </pubDate>
   <title><![CDATA[South Africa's oldest brand]]></title>
   <description><![CDATA[A new book on the history of branding in South Africa by the publishers of the respected Brands & Branding annual claims wine farm Groot Constantia to be our oldest brand at 326 years. Today Groot Constantia wine is sold in eight countries, continuing an exporting tradition from the early 1700s.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135282&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Mar 2011 08:28:09 +0200
   </pubDate>
   <title><![CDATA[Airline extends contract with SP Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135287&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Mar 2011 08:16:07 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[John Farquhar takes a look around at industry happenings . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135280&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:42:51 +0200
   </pubDate>
   <title><![CDATA[Ins, Outs, Ups & Downs]]></title>
   <description><![CDATA[A brief look at what's happening in our industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135236&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:40:50 +0200
   </pubDate>
   <title><![CDATA[B2B publishing to grow to R3.2b by 2014]]></title>
   <description><![CDATA[The business-to-business (B2B) publishing market experienced a sharp decline in spending in 2009 as it is one of the more cyclical segments of the entertainment and media industry. Business spending is generally more sensitive to the economy than consumer spending and B2B is essentially an investment with a purpose to increase sales.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135235&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:43:39 +0200
   </pubDate>
   <title><![CDATA[Penguin flies on outdoor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135237&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:55:36 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Oh, Ogilvy . . .]]></title>
   <description><![CDATA[Ogilvy's "unreserved" apology for a pamphlet and website offering money for body parts - part of a campaign to advertise a local horror movie - was published in every mainstream newspaper in the country and all over the internet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135231&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:37:22 +0200
   </pubDate>
   <title><![CDATA[A new brand is not always the answer]]></title>
   <description><![CDATA[Recently I have worked with quite a few clients who, quite frankly, had created too many brands. It may be odd for a brand strategist to be saying this, but you need to think twice before creating a new brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135233&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:44:22 +0200
   </pubDate>
   <title><![CDATA[Fewer TV commercials]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135238&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:46:16 +0200
   </pubDate>
   <title><![CDATA[XP Digital launches new digital media platform in pharmacy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135240&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:45:14 +0200
   </pubDate>
   <title><![CDATA[VWV keeps Africa connected ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135239&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:39:10 +0200
   </pubDate>
   <title><![CDATA[Marketing sport: It's like war without the side effects ]]></title>
   <description><![CDATA[Throughout history, men have enjoyed killing other people, taking their things, raping, destroying and generally exasperating those being pillaged. It's just one of those really uncomfortable, nobody-likes-to-talk-about traits, like foot mould.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135234&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Mar 2011 08:36:02 +0200
   </pubDate>
   <title><![CDATA[Restrictions on alcohol advertising imminent?]]></title>
   <description><![CDATA[Government will introduce restrictions on alcohol advertising; it's just a question of when it might happen as the issue has now become political.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135232&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Feb 2011 08:44:53 +0200
   </pubDate>
   <title><![CDATA[Design Indaba Johannesburg simulcast]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135137&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Feb 2011 08:33:29 +0200
   </pubDate>
   <title><![CDATA[Social media strategies for business-to-business marketing]]></title>
   <description><![CDATA[Most people think that social media tools should only be used in ordinary business-to-customer (B2C) marketing, since they are more informal and personal and are tailored for audiences who are likely to make impulse purchases. However, avoiding social media means that you are missing out on many useful marketing tools and strategies. Here are five reasons why using social media for business-to-business marketing is essential.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135126&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Feb 2011 08:42:28 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar asks if social media is a fad; if ad agencies are dumbing down and which ad strategies work.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135135&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Feb 2011 08:43:21 +0200
   </pubDate>
   <title><![CDATA[6th Maputo International Advertising Festival]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135136&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Feb 2011 08:48:12 +0200
   </pubDate>
   <title><![CDATA[Responsible Drinking Media Awards call for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135138&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Feb 2011 09:06:08 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Cleaning up our acts]]></title>
   <description><![CDATA[Alec Hogg, founder and editor-in-chief of the very popular finance site Moneyweb, has implemented systems to ensure that those people who populate the commentary on the site do so within the confines of good grace and responsibility.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135125&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Feb 2011 08:35:04 +0200
   </pubDate>
   <title><![CDATA[Moneyweb: Exorcising bigots and racists]]></title>
   <description><![CDATA[Since the first article was published on this website almost 14 years ago, our intention has been clear: Moneyweb has stood for the efficient allocation of capital, which translates into the promotion of free enterprise and nation building.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135127&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:36:58 +0200
   </pubDate>
   <title><![CDATA[M-Net streamlines schedule to suit viewer preferences]]></title>
   <description><![CDATA[In a quest to meet the viewing needs of its terrestrial as well as its satellite viewers, M-Net will be introducing two custom-made programme schedules for these two audiences in April 2011. While all the channel's viewers will still have access to the very best in local and international programming, the two offerings will vary in terms of sport and Afrikaans content. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135090&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:40:54 +0200
   </pubDate>
   <title><![CDATA[Ups Downs Ins and Outs]]></title>
   <description><![CDATA[A glance at happenings in and around the industry...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135092&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:38:53 +0200
   </pubDate>
   <title><![CDATA[Tracker ad: Life imitating art?]]></title>
   <description><![CDATA[Just two months after Tracker launched its emotive true stories commercial on television the company was involved in a real life child abduction case.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135091&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:42:30 +0200
   </pubDate>
   <title><![CDATA[Timeless Tips: Marketing your wine  ]]></title>
   <description><![CDATA[As each business sector requires a little "something different" in its marketing approach, Marketingweb will be looking at tips from those in the know on a variety of campaigns. Here, Velma Botha, Head of OIL, looks at the vines . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135093&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:47:29 +0200
   </pubDate>
   <title><![CDATA[Are media agencies under threat?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135096&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:55:24 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Life, art and taking things outdoors]]></title>
   <description><![CDATA[In today's newsletter...

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135088&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:48:16 +0200
   </pubDate>
   <title><![CDATA[The New Age for outdoor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135097&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:49:13 +0200
   </pubDate>
   <title><![CDATA[Wicount.co.za sales skyrocket ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135098&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:45:03 +0200
   </pubDate>
   <title><![CDATA[Master the art of winning new business]]></title>
   <description><![CDATA[The Independent Agency Search & Selection Company (IAS), is offering the first of its programme of masterclasses to its subscribing agencies on the 3 March 2011 in Gauteng. The topic is Winning New Business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Feb 2011 07:46:03 +0200
   </pubDate>
   <title><![CDATA[DMMA chooses Effective Measure]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=135095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Feb 2011 08:12:59 +0200
   </pubDate>
   <title><![CDATA[The circulation conundrum]]></title>
   <description><![CDATA[Judging by the performance of their titles over the past two years, publishers are still experiencing heavy weather as consumers continue to shift their alliance to the Internet, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134989&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Feb 2011 08:24:47 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: What consumers want]]></title>
   <description><![CDATA[According to the Brand Keys Customer Loyalty Engagement Index survey results, consumers are looking for delight.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134986&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Feb 2011 08:15:44 +0200
   </pubDate>
   <title><![CDATA[Ups Downs Ins and Outs]]></title>
   <description><![CDATA[A glance at happenings in and around the industry...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134990&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Feb 2011 08:17:44 +0200
   </pubDate>
   <title><![CDATA[CPA will influence marketing to consumers]]></title>
   <description><![CDATA[Marketers will also be in the front line when the complex legislation of the new Consumer Protection Act (CPA), which comes into effect on 31 March 2011, will significantly change the way that most organisations conduct business by selling products or providing services.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134991&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Feb 2011 08:11:42 +0200
   </pubDate>
   <title><![CDATA[De Charmoy now CEO of Primedia Outdoor ]]></title>
   <description><![CDATA[Michael de Charmoy, appointed COO of Primedia Outdoor in July 2010 by executive chairman Steve Ratlou, has taken the reigns as CEO of the company.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134988&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Feb 2011 08:23:16 +0200
   </pubDate>
   <title><![CDATA[15Th annual Brand Keys Customer Loyalty Index]]></title>
   <description><![CDATA[The "Decade of Delight" describes the key expectation of today's consumers, in the 15th annual Brand Keys Customer Loyalty Engagement Index (CLEI) survey conducted by the New York-based brand and customer loyalty and engagement consultancy (www.brandkeys.com).
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134987&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Feb 2011 08:19:02 +0200
   </pubDate>
   <title><![CDATA[PRISM: Make a weekend of it]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134992&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 09:10:53 +0200
   </pubDate>
   <title><![CDATA[Rolex Enterprise Awards]]></title>
   <description><![CDATA[Laureates will each receive US$100,000 to advance their projects... ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134924&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 09:06:46 +0200
   </pubDate>
   <title><![CDATA[2011 PRISM judges announced]]></title>
   <description><![CDATA[Winners will be announced at a gala event in Cape Town.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134923&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 09:24:31 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Can we get some CALM here?]]></title>
   <description><![CDATA[Why do ads have to be so much louder than television shows?
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 09:17:29 +0200
   </pubDate>
   <title><![CDATA[SAARF RAMS: Radio still dependable for marketers]]></title>
   <description><![CDATA[Radio has not lost ground to other sources of news and entertainment...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134926&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 09:19:27 +0200
   </pubDate>
   <title><![CDATA[South African Out of Home Media Survey tender]]></title>
   <description><![CDATA[There is a growing consensus that there is a need for ongoing, credible and objective Out of Home Media Audience Research...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134927&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 09:15:27 +0200
   </pubDate>
   <title><![CDATA[Roman's Pizza send up Jack Parow]]></title>
   <description><![CDATA[The commercial features a fictitious rapper named Frikkie Bellville.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134925&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 08:59:20 +0200
   </pubDate>
   <title><![CDATA[Ups Downs Ins and Outs]]></title>
   <description><![CDATA[A glance at happenings in and around the industry...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134921&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 09:02:15 +0200
   </pubDate>
   <title><![CDATA[Tablets making headway?]]></title>
   <description><![CDATA[The electronic tablet could be the salvation of the newspaper industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134922&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 08:44:13 +0200
   </pubDate>
   <title><![CDATA[Social branding: You can't ignore it any more]]></title>
   <description><![CDATA[Social branding is entirely about communicating with customers and the public...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134919&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Feb 2011 08:51:02 +0200
   </pubDate>
   <title><![CDATA[Who wants to Hire the Celeb?]]></title>
   <description><![CDATA[Has "underground" become the new above-the-line?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134920&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Feb 2011 08:44:56 +0200
   </pubDate>
   <title><![CDATA[The IMC slogan screw-up]]></title>
   <description><![CDATA[When a new team comes on board, management takes the proverbial broom out of the cupboard, sweeps out the old thinking, and substitutes the new. After punting the slogan "Alive with Possibilities" for a number of years, the new team running the International Marketing Council (IMC), dropped it in favour of its new choice, "More than you can Imagine". Apparently this is not original, and a result it has been put on hold.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134768&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Feb 2011 08:17:55 +0200
   </pubDate>
   <title><![CDATA[Official launch of BrandsEye Version 2]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134764&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Feb 2011 08:16:55 +0200
   </pubDate>
   <title><![CDATA[espAfrika awards Jazz Festival to Chatroom ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134763&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Feb 2011 08:13:52 +0200
   </pubDate>
   <title><![CDATA[Does experiential marketing work?]]></title>
   <description><![CDATA[Unlike the Hitchhiker's Guide to the Galaxy, the real question in marketing is not the meaning of life; but rather: "Does experiential marketing work?"  While little verifiable research has been done in South Africa to determine the answer to this question; there are clear indicators that all say: Yes, it certainly does!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Feb 2011 05:11:42 +0200
   </pubDate>
   <title><![CDATA[Bold facts on blog commenting]]></title>
   <description><![CDATA[I have a lot of people asking me about the effectiveness of blog commenting as a link building/search Engine optimisation (SEO) technique, so I'd like to express my opinion on the topic. I personally believe in blog commenting, and have enjoyed great SE results from this technique, but, and this is a big but, it must be done correctly. Here's how:

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134761&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Feb 2011 08:10:39 +0200
   </pubDate>
   <title><![CDATA[M-Net: Exciting changes afoot ]]></title>
   <description><![CDATA[Way back in 1986, M-Net entered the South African entertainment scene as the country's first pay-television service. In the minds of many people, M-Net is still that one channel bringing viewers the very best in movies, international content and local shows.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Feb 2011 05:08:36 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: IMC: Alive with imagination?]]></title>
   <description><![CDATA[In today's newsletter, John Farquhar discusses the IMC's ditching of the "South Africa: Alive with Possibilities" slogan in favour of "More than you can Imagine". 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Feb 2011 08:19:07 +0200
   </pubDate>
   <title><![CDATA[32nd Loeries annual a must-have]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134765&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Feb 2011 08:16:02 +0200
   </pubDate>
   <title><![CDATA[SMG wins GSK Africa account]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134762&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Feb 2011 08:03:54 +0200
   </pubDate>
   <title><![CDATA[Eyes in the back of your head]]></title>
   <description><![CDATA[The trouble with "360° marketing" is that approximately 90° of it - that tricky bit directly behind you - is out of your line of sight most of the time. Which usually means that you really don't give it the amount of attention you should. Which subsequently means that it has a nasty habit of sneaking up behind you and biting you quite suddenly in the you-know-where. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134683&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Feb 2011 08:12:51 +0200
   </pubDate>
   <title><![CDATA[Consumers choose P&G - three times]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134690&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Feb 2011 08:09:41 +0200
   </pubDate>
   <title><![CDATA[The media turmoil: Where to now?]]></title>
   <description><![CDATA[Over the past two years, the trust that traditional media had in the ability of their products to generate strong profits was shaken to the core by consumer acceptance and their involvement with digital media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134686&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Feb 2011 08:08:38 +0200
   </pubDate>
   <title><![CDATA[Sir, you may now kiss your groom . . .]]></title>
   <description><![CDATA[Getting struck by Cupid's arrow may very well take your breath away this Valentine's Day - if you are gay, live in Cape Town and listen to Heart104.9FM.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134685&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Feb 2011 08:10:30 +0200
   </pubDate>
   <title><![CDATA[ANC gets Blueprint]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134687&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Feb 2011 08:06:30 +0200
   </pubDate>
   <title><![CDATA[Which brands are a guy thing?]]></title>
   <description><![CDATA[The recent FHM Guy Awards 2011 revealed what FHM readers consider to be their best brands and favourite activities. Voting took place online at fhm.co.za, with results published in the March issue of FHM - on sale now!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134684&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Feb 2011 08:11:12 +0200
   </pubDate>
   <title><![CDATA[Headline news for Creative Circle]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134688&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Feb 2011 08:12:06 +0200
   </pubDate>
   <title><![CDATA[Nedbank-Billads campaign raises caffeine levels]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134689&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Feb 2011 08:19:01 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: I got (crappy) mail . . .]]></title>
   <description><![CDATA[Let me start by saying that I think e-mail is fantastic. I love almost everything about it; from not having to spend R35.00 for a greeting card to being able to work with companies all over the globe.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134682&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Feb 2011 07:04:49 +0200
   </pubDate>
   <title><![CDATA[Spoor & Fisher to amend to Cell C release]]></title>
   <description><![CDATA[On Thursday 3 February 2011, Cell C made this information available Marketingweb, regarding some irregularities in the press release sent out by Spoor & Fisher's PR company about the ASA ruling. It is being published in its entirety, with no changes made.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Feb 2011 08:55:48 +0200
   </pubDate>
   <title><![CDATA[Trends to look out for in 2011]]></title>
   <description><![CDATA[I'm no futurist, but the more Gullan&Gullan offers its clients' digital and social media services the more we have to be at the cutting edge of online communication strategies and trends.  Here are some online trends to look out for in 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134515&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Feb 2011 08:49:45 +0200
   </pubDate>
   <title><![CDATA[Six million on mobile web in SA - Goldstuck]]></title>
   <description><![CDATA[Marketers take note: Figures released at the Mobility 2011 in Johannesburg on Wednesday 2 February 2011 showing that 39% of urban South Africans and 27% of rural users are now browsing the internet on their phones.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134512&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Feb 2011 08:52:23 +0200
   </pubDate>
   <title><![CDATA[More power to Cell C?]]></title>
   <description><![CDATA[When Marketingweb received the press release about the ASA ordering Cell C to stop using the slogan "power to you", we were interested to see why the industry is up in arms - once again - about the cellular provider's campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134513&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Feb 2011 08:54:18 +0200
   </pubDate>
   <title><![CDATA[It looks like a pyramid scheme to me...]]></title>
   <description><![CDATA["I've made a lot of money in MLM", said my new Facebook friend James*, as I drove us off to dinner one night.  "You mean you've lost a lot of money in MLM?"  I attempted to correct James as much as my blinkered logic would allow.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134514&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Feb 2011 09:00:09 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Low-tech for mental health]]></title>
   <description><![CDATA[Every now and then I have to walk away from my high-tech day; leave the cell phone and landlines unchecked, turn off the computer, Android tab and television and hit the streets.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134510&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Feb 2011 07:43:59 +0200
   </pubDate>
   <title><![CDATA[Louis Vuitton ad: Lessons in effective communication]]></title>
   <description><![CDATA[It is indeed rare that the visual in a South African ad personifies the quality positioning of a brand as perfectly as that currently being used in the Louis Vuitton print campaign. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134440&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Feb 2011 07:48:57 +0200
   </pubDate>
   <title><![CDATA[RadioGauge study produces first concrete findings ]]></title>
   <description><![CDATA[The ground breaking findings from the first three waves of the Radio Advertising Bureau's (RAB) RadioGAUGE effectiveness research have been released, revealing that - on average - the brand campaigns tested in South Africa to date outperform the 200+ companies already tested in the UK from a creative point of view.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134443&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Feb 2011 07:41:54 +0200
   </pubDate>
   <title><![CDATA[AdTalent salary survey: Overworked and underpaid?]]></title>
   <description><![CDATA[Recovering from the recent global financial crisis feeling stronger and more determined than ever, albeit a tad bruised, AdTalent had a few questions about how the market was feeling. Thanks to LinkedIn, the company was able to create a few online polls to gauge the market. The results are interesting.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134439&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Feb 2011 07:45:47 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[John Farquhar takes a glance around the industry, nationally and internationally, and comes up with some interesting info . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134441&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Feb 2011 07:58:16 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Democracy = free speech?]]></title>
   <description><![CDATA[So you have to ask yourself why people are so afraid of social media - and it's not just because you can't do a "hard sell" using the platform. It's about secrets: The fact that we like them; and the fact that we've realised that you pretty much can't keep them anymore.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134438&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Feb 2011 07:47:14 +0200
   </pubDate>
   <title><![CDATA[Sachin bats for Castrol]]></title>
   <description><![CDATA[In the wake of large corporates pulling out of sports sponsorships and some questioning the value of this type of marketing, big name brands appear to be choosing big name spokesmen. Perhaps team sponsorship is being replaced by the brand ambassador?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134442&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Feb 2011 07:50:09 +0200
   </pubDate>
   <title><![CDATA[JWT's glamorous TVC for SA, Brazil]]></title>
   <description><![CDATA[JWT Johannesburg has created a multi-country campaign for Lux's Evenly Beautiful range which has aired in both South Africa and Brazil. The premise for the ad is that women can now confidently flaunt their evenly toned skin thanks to the smoothing and silkening ingredients in the new Lux Evenly Beautiful Body Wash and Bars.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134444&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Feb 2011 07:51:02 +0200
   </pubDate>
   <title><![CDATA[Road Accident Fund uses Z-CARD to assist]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134445&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Feb 2011 07:52:01 +0200
   </pubDate>
   <title><![CDATA[Absa Cape Epic gets Telkom Business]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134446&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Jan 2011 08:51:55 +0200
   </pubDate>
   <title><![CDATA[New rules of branding courtship]]></title>
   <description><![CDATA[2010 saw South Africa's branding landscape change irrevocably. Cash-strapped consumers changed their buying behaviour significantly, yo-yoing between demanding value for money to splurging on exclusive World Cup gear. S'bu Manqele, business director: the Switch Group, maintains that any brand wanting to emerge as the leader in its category at the start of 2011 will need to secure the position of "self-evident" choice in the market - capturing both the hearts and minds of consumers...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134319&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Jan 2011 08:55:50 +0200
   </pubDate>
   <title><![CDATA[60 layers of cake catch Getaway travel bug]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134322&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Jan 2011 08:48:48 +0200
   </pubDate>
   <title><![CDATA[Forrester talks mobile trends for 2011]]></title>
   <description><![CDATA[US-based Forrester has issued its annual report outlining top mobile trends for the upcoming year. The research firm gave itself a "B+" for its 2010 predictions, but said it expected mobile strategy professionals would spend more last year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134317&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Jan 2011 08:56:39 +0200
   </pubDate>
   <title><![CDATA[Habari Media gets LinkedIn]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134323&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Jan 2011 09:00:32 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: CPA should give copywriters a shakeup]]></title>
   <description><![CDATA[So, it appears that our new Consumer Protection Act will come into effect this year. Or not. But when it does, it's going to shake up copywriters. Given that a prerequisite for advertising copy will be clear and understandable language, I know of a few industries that are going to have to employ some very good subs/lawyers to check out their ads . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134316&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Jan 2011 08:53:26 +0200
   </pubDate>
   <title><![CDATA[Brave new brand world: are we ready?]]></title>
   <description><![CDATA[A quote from Kurzweil and Meyer gave South African brand strategy guru Thomas Oosthuizen food for thought last year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134320&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Jan 2011 08:50:22 +0200
   </pubDate>
   <title><![CDATA[Trade with the poor]]></title>
   <description><![CDATA[The recession of 2007 which pulled the economic rug from under nations - and international marketers - for the past three years, and in the process screwed up their growth plans for the immediate future, is a hangover that - according to John Farquhar - will not go away.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134318&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Jan 2011 08:55:03 +0200
   </pubDate>
   <title><![CDATA[South Africa's online shopping habits]]></title>
   <description><![CDATA[According to the latest survey on online shopping habits from MasterCard Worldwide, 51% of South Africans who have access to the Internet are shopping online and 75% of those have done so in the past three months.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134321&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:31:43 +0200
   </pubDate>
   <title><![CDATA[Putting the "R" back into marketing]]></title>
   <description><![CDATA[I don't like flying. No really, I don't. The pills help, but let's face it - it can be a pretty unpleasant experience. It's not so much the prospects of spending eleven and a half hours in the back of an Airbus 380 with over five hundred and fifty of your closest friends that makes for a dreary experience, but rather airlines' attitudes.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134210&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:33:41 +0200
   </pubDate>
   <title><![CDATA[Personalised Bluebean credit card]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134212&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:32:36 +0200
   </pubDate>
   <title><![CDATA[IABC Gold Quill entires reminder]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134211&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:36:31 +0200
   </pubDate>
   <title><![CDATA[Tribal Fusion launches in South Africa ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134214&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:28:28 +0200
   </pubDate>
   <title><![CDATA[The maths of branding]]></title>
   <description><![CDATA[Being a marketer in an over-stimulated, attention-short, choice-flooded, multi-channel, social media driven world is hard work. We have to remind ourselves to stop what we're doing, take a deep breath and look at what's going on outside our own environment.  It helps us to be aware of the next big trend, or even just a one-off innovation that's going to shake things up a bit.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134208&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:35:27 +0200
   </pubDate>
   <title><![CDATA[brandhouse launches Responsible Drinking Media Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134213&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:27:24 +0200
   </pubDate>
   <title><![CDATA[What can brands learn from celebrities?]]></title>
   <description><![CDATA[Celebrities never fail to capture our imaginations and stretch our aspirations.  They are compelling and often represent much more than seen by the naked eye.  Brands, not surprisingly, recognise this and leverage this hype. They strategically position themselves alongside the rich and famous to propel them into luxury categories and command high price tags.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134207&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:37:18 +0200
   </pubDate>
   <title><![CDATA[The New Age appoints arts and culture editor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134215&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:42:09 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Where have all my e-mails gone?]]></title>
   <description><![CDATA[So the Large Organisation That Is Impossible To Get Hold Of (LOTIITGHO), from which I hire my ADSL services at a fairly hefty monthly cost, is having a difficult time getting my e-mails to me.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134205&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:30:06 +0200
   </pubDate>
   <title><![CDATA[ASA rulings for January 2011]]></title>
   <description><![CDATA[The Advertising Standards Authority of South Africa (ASA) is an independent body set up and paid for by the marketing communication industry to ensure that its system of self-regulation works in the public interest.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134209&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Jan 2011 08:26:01 +0200
   </pubDate>
   <title><![CDATA[Dr Ivan May: A tribute from a friend]]></title>
   <description><![CDATA[Ivan May died on 31 December and since then tributes have appeared online, in print and on radio. Over 700 people attended his memorial service held last week at the Wits Great Hall.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134206&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Jan 2011 08:37:38 +0200
   </pubDate>
   <title><![CDATA[Starbucks: Wake up and smell the coffee]]></title>
   <description><![CDATA[The new Starbucks logo, which drops the company name is a bad idea. Dropping the "Starbucks" and the "Coffee" from their logo, and turning their symbolic mermaid into their well-known green colouring is not a strong enough change to create a usable "symbol only" corporate identity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134011&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Jan 2011 08:34:36 +0200
   </pubDate>
   <title><![CDATA[Of pointless prophecies and predictions]]></title>
   <description><![CDATA[It's that time of year again when anyone who's anyone (i.e. almost everyone) in virtually every profession feels the need to share their insights about the next 12 months with everyone else.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134009&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Jan 2011 08:42:26 +0200
   </pubDate>
   <title><![CDATA[Sights set high for Markex 2011]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134015&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Jan 2011 08:36:19 +0200
   </pubDate>
   <title><![CDATA[Influencing African consumers]]></title>
   <description><![CDATA[The weakness in South African advertising is that much of the creative addresses the African consumer with un-African ideas, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134010&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Jan 2011 08:47:16 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: How to make a baby? Really?]]></title>
   <description><![CDATA[How did this ever happen to me? One day I'm a "landline only" girl, avoiding the cell phone that would throw my pacemaker out of whack, and today . . . landline, cellphone, PC, Galaxy Tab, GPS, old Nokia that just makes calls, new Nokia that even makes tea, and a Galaxy S on order.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134008&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Jan 2011 08:40:07 +0200
   </pubDate>
   <title><![CDATA[Get your staff Agency Wise]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134013&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Jan 2011 12:24:05 +0200
   </pubDate>
   <title><![CDATA[Is mobile the future of the web?]]></title>
   <description><![CDATA[Few people would argue that the mobile web has made enormous leaps in recent years. From smartphones and laptops to the iPad, the mobile world is becoming connected, and connected people are going mobile. Generation Z has grown up with mobile technology, knowing a world where everything is available on the go. The mobile web is convenient, accessible to anyone and always at hand, though it does have some drawbacks.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134012&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Jan 2011 08:41:02 +0200
   </pubDate>
   <title><![CDATA[Book now for IAJ February course]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=134014&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 08:02:59 +0200
   </pubDate>
   <title><![CDATA[PRISM Awards head for CT]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133905&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 07:57:56 +0200
   </pubDate>
   <title><![CDATA[Mervyn King to host governance seminar in Jhb]]></title>
   <description><![CDATA[Foster-Melliar has announced that it will be hosting Professor Mervyn King in a once-off governance seminar in Sunninghill, Johannesburg in February 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133901&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 08:00:49 +0200
   </pubDate>
   <title><![CDATA[6 ways to be less of a twit via e-mail]]></title>
   <description><![CDATA[I'm sure you'll agree that some of the things people do via e-mail makes them look deeply stupid. And I'm sure you'll nod your head sagely when I say that people who attach little photos of kittens to their e-mails should be taken outside and beaten with a mallet (the people, not the kittens).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133903&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 08:03:43 +0200
   </pubDate>
   <title><![CDATA[Master your agency business]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133906&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 07:56:40 +0200
   </pubDate>
   <title><![CDATA[Turning legal compliance into brand advantage]]></title>
   <description><![CDATA[From the 31 March 2011, an array of acts, regulations, guidelines and codes aimed at protecting the South African consumer will come into effect. For marketers, complying with these regulations may translate to a series of fundamental transformations for their brands such as re-formulating product contents or re-packaging an entire product range, both very cost intensive exercises.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133900&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 07:52:29 +0200
   </pubDate>
   <title><![CDATA[Are you breaking the law?]]></title>
   <description><![CDATA[Unsolicited marketing can include e-mail, phone calls and SMS messages from marketers - and is extremely common these days. Warren Moss, managing director of Demographica, South Africa's largest digital marketing database provider, says it's important for the consumer to know their rights, and for marketers to know the law.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133897&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 08:06:22 +0200
   </pubDate>
   <title><![CDATA[East Coast Radio cookbook outsells Jamie Oliver]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133908&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 07:59:16 +0200
   </pubDate>
   <title><![CDATA[American Express: Consumer spending up for 2011?]]></title>
   <description><![CDATA[According to the latest American Express Spending & Saving Tracker, more than half of US adults are planning to spend more (14%) or the same (40%) in 2011 than they did last year, with the majority of that spending focused on themselves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133902&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 08:12:11 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: I'm a shopping magnet]]></title>
   <description><![CDATA[Marketers can use a variety of platforms to get their message out there and - ultimately - sell products. Alternatively, they could just use me.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133896&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 07:55:10 +0200
   </pubDate>
   <title><![CDATA[Cell C gets ‘first-ever talking ad' ]]></title>
   <description><![CDATA[In February 2011, the sound of Cell C will ring from Associated Magazines' titles as they feature their first-ever interactive voice advertisement in all four consumer titles, including Cosmopolitan, Marie Claire, O, The Oprah Magazine and new collector's edition House and Leisure Food.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133899&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 08:05:06 +0200
   </pubDate>
   <title><![CDATA[Glenda Nevill appointed editor of TheMediaOnline ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133907&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Jan 2011 08:02:03 +0200
   </pubDate>
   <title><![CDATA[AMASA to dish out Garlick!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133904&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Jan 2011 08:28:59 +0200
   </pubDate>
   <title><![CDATA[ITS Capital seeks communication agent]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133702&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Jan 2011 08:25:56 +0200
   </pubDate>
   <title><![CDATA[Groupon expands to India, Israel, South Africa]]></title>
   <description><![CDATA[While terms of the deals were not disclosed, collective buying giant Groupon has announced the launch of Groupon India, Groupon Israel and Groupon South Africa through the acquisition of daily deal sites SoSasta, Grouper and Twangoo, respectively.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133700&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Jan 2011 08:20:49 +0200
   </pubDate>
   <title><![CDATA[Happenings at Wag The Dog]]></title>
   <description><![CDATA[Wag The Dog Publishers (WTD) - home of Marketingweb.co.za, TheMediaOnline.co.za, The Media magazine and Strategic Marketing magazine - is looking forward to a year filled with firsts and foremosts!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133698&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Jan 2011 08:35:42 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The ‘Don'ts' of an online campaign]]></title>
   <description><![CDATA["Never in the history of America has there been so great an opportunity for practical dreamers as now exists. The six-year economic collapse has reduced all men, substantially, to the same level. A new race is about to be run. The stakes represent huge fortunes which will be accumulated within the next ten years.  The rules of the race have changed, because we now live in a changed world that definitely favors the masses, those who had but little or no opportunity to win under the conditions existing during the depression, when fear paralyzed growth and development."
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133696&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Jan 2011 08:29:31 +0200
   </pubDate>
   <title><![CDATA[How can email marketing benefit small business?]]></title>
   <description><![CDATA[You're a small start-up company with high ambitions but a small budget, so how can you go about reaching that large, attentive audience you so desire? Two words: Email marketing.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133701&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Jan 2011 08:30:31 +0200
   </pubDate>
   <title><![CDATA[Are consumers given too much choice?]]></title>
   <description><![CDATA[In December 2010, The Economist published an article called The Tyranny of Choice, which discussed the increasing trend among Fast Moving Consumer Goods (FMCG) marketers to take category leaders and launch niche extensions under the same brand name.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133697&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Jan 2011 08:22:25 +0200
   </pubDate>
   <title><![CDATA[Avbob partners with Inter-Active Technologies]]></title>
   <description><![CDATA[South Africa's leading funeral services provider, Avbob boosts its already 2 000-strong sales force with an interactive, call centre-driven sales drive, further expanding its billion Rand business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133699&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:16:59 +0200
   </pubDate>
   <title><![CDATA[Tsunami warning for business ]]></title>
   <description><![CDATA[What happens when your desk turns into a surfboard and your office becomes a submarine? Will the introduction of the Consumer Protection Commission be anything like the Commission for Conciliation, Mediation and Arbitration (CCMA)? Anton Behr suggests you learn to surf or sink!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133602&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:23:48 +0200
   </pubDate>
   <title><![CDATA[Primall brings Business Day to shoppers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133608&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:19:35 +0200
   </pubDate>
   <title><![CDATA[Trust: The ‘glue' of your brand's life]]></title>
   <description><![CDATA[With all the financial crashes, changes and uncertainty that has filled our lives over the past couple of years, and even as confidence starts to make a positive turn, people are reluctant to take risks for fear of anything else going wrong. Instead they are choosing to deal with the people, businesses and brands that they can trust.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133604&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:15:32 +0200
   </pubDate>
   <title><![CDATA[Do it with feeling: Trends for 2011]]></title>
   <description><![CDATA[Entering this new year requires reflection on what contributed to the success (or failures) of the last, and an understanding of which defining trends will allow a business to continue or improve its performance coming out of 2010. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133601&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:24:29 +0200
   </pubDate>
   <title><![CDATA[Facebook financials leaked]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133610&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:22:25 +0200
   </pubDate>
   <title><![CDATA[Major changes to the TAMS panel]]></title>
   <description><![CDATA[According to a recent release, January 29 this year will see the SAARF TAMS council implement the AMPS 2010a universes to the TAMS panel. These new universes are based on the January to June 2010 AMPS fieldwork period and will result in some significant changes to the TAMS panel.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133606&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:30:23 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Missed marketing opportunities]]></title>
   <description><![CDATA[Given that marketers know that everyone - pretty much everyone I know - is going to spend a lot more at Christmas time than at any other time of the year, most are geared up to getting the consumer to part with even just a little more than he/she intended.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133600&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:25:16 +0200
   </pubDate>
   <title><![CDATA[PenQuin International's plantable gifts]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133611&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:21:11 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[John Farquhar takes a fresh look at a whole New Year - and comes up with some interesting titbits.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133605&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:18:10 +0200
   </pubDate>
   <title><![CDATA[Time to reach out to the majority]]></title>
   <description><![CDATA[The first decade of the 21st century started with marketers, advertising agencies and the media industry in a positive mood about the future. Sales and profits were up in all sectors of the economy and record levels of advertising expenditure reflected marketer confidence in their ability to achieve their goals.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133603&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Jan 2011 10:23:09 +0200
   </pubDate>
   <title><![CDATA[94.7 morning numbers down?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133607&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Jan 2011 10:44:34 +0200
   </pubDate>
   <title><![CDATA[Memorial service for Dr Ivan May]]></title>
   <description><![CDATA[Dr Ivan May, CEO of Radio Today and marketing/media stalwart of many years standing, passed away on 31 December 2010.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=133402&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Dec 2010 08:28:57 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a last look at our industry for 2010, and prepares to bring more views and insights in 2011 . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132947&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Dec 2010 08:39:53 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Welcome, 2011 . . .]]></title>
   <description><![CDATA[From all of us at Marketingweb - our publisher, Sandra Gordon; our MD Ronell Buitenbos; and me . . . here's looking forward to a fantastic 2011. This is our last newsletter for 2010 and we'll return refreshed and ready to report on 11 January 2011.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132945&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Dec 2010 09:09:47 +0200
   </pubDate>
   <title><![CDATA[Masters & Savant do it better and better this Christmas]]></title>
   <description><![CDATA["'Twas the week before Christmas and all over the land, commercials were playing, but all rather bland . . ."
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132948&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Dec 2010 08:34:33 +0200
   </pubDate>
   <title><![CDATA[Ad Code updated]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132951&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Dec 2010 08:33:32 +0200
   </pubDate>
   <title><![CDATA[Knott-Craig's stake in free SMS service]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132950&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Dec 2010 08:35:29 +0200
   </pubDate>
   <title><![CDATA[Writing good radio]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132952&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Dec 2010 10:44:12 +0200
   </pubDate>
   <title><![CDATA[Give that woman a Bells!]]></title>
   <description><![CDATA[As is Marketingweb's custom, we review ad campaigns that "really work". We couldn't find one to match the real-life experience of South African travel writer and author Bridget Hilton-Barber who says that contrary to certain opinion, alcohol (and advertising) can be enlightening - as she discovered when she locked herself out of her house.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132946&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Dec 2010 08:32:09 +0200
   </pubDate>
   <title><![CDATA[Email and social marketing top budgets in USA]]></title>
   <description><![CDATA[A US StrongMail survey conducted in late November 2010 by Zoomerang reflects the attitudes of business leaders in regards to their planned marketing budgets, priorities and challenges for 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132949&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Dec 2010 08:29:32 +0200
   </pubDate>
   <title><![CDATA[10 most common email marketing mistakes]]></title>
   <description><![CDATA[There is a lot of advice out there on the internet to help ensure that your email campaign is beautifully created, sent out successfully and most importantly well received. What many people tend to forget, and this goes for seasoned email campaigners and newbies alike, are the common mistakes that are all too often made when you are caught up in developing the perfect campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132784&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Dec 2010 08:26:24 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Getting your money back from creatives]]></title>
   <description><![CDATA[Many otherwise highly intelligent marketers seem to be oblivious to the toxic money pit that bad creative execution represents for their brands. Nigel Fox points out a few ways to avoid the worst penalties of paying through the nose for bum advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132782&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Dec 2010 08:31:24 +0200
   </pubDate>
   <title><![CDATA[SOS: A note from Kate Skinner]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132786&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Dec 2010 08:30:22 +0200
   </pubDate>
   <title><![CDATA[Applications for 2011 AMASA Learnership Programme]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132785&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Dec 2010 08:28:11 +0200
   </pubDate>
   <title><![CDATA[2011: Great expectations for mobile advertising]]></title>
   <description><![CDATA[Adfonic, the fastest growing European-based global mobile advertising marketplace, believes that 2011 will be a step change for mobile advertising, driven by the growth in smartphones and tablets along with exciting new mobile marketing opportunities for brands and agencies. Here, Paul Childs, Chief Operations Officer at Adfonic gives his Top 10 predictions for the New Year. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132783&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Dec 2010 08:32:08 +0200
   </pubDate>
   <title><![CDATA[Primedia Unlimited's new vision for Samsung]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132787&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Dec 2010 08:39:06 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Hey - a new channel on pay TV!]]></title>
   <description><![CDATA[That's what I thought when DStv announced it would be filling up channel 185 with "24 hour cookery". Well, a chance to improve my culinary skills while watching a channel I haven't already learned every word to! Fabulous!
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132781&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Dec 2010 11:43:05 +0200
   </pubDate>
   <title><![CDATA[OH! Awards 2010 calls for entries]]></title>
   <description><![CDATA[Out of Home Media South Africa (OHMSA) is calling for entries for its annual awards programme. This year, OHMSA has freshened up the programme with a new logo, revised categories and a new name - OH! Awards 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132793&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 09:00:53 +0200
   </pubDate>
   <title><![CDATA[Actuate gets jaws dropping for Cadbury]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132717&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 08:52:49 +0200
   </pubDate>
   <title><![CDATA[Big changes to Code of Advertising Practice]]></title>
   <description><![CDATA[The Advertising Standards Authority of South Africa (ASA) has adopted substantial changes to its Code of Advertising Practice. The Code, which forms the guiding document of the industry, is revised annually to keep pace with the dynamics of the South African society and to meet the changing needs of the marketing and communications industry.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132712&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 09:01:48 +0200
   </pubDate>
   <title><![CDATA[Mobile marketing no longer preserve of big business]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132718&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 09:11:37 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Tying up loose ends]]></title>
   <description><![CDATA[Firstly, a reminder that Wag The Dog, Publisher of both Marketingweb and TheMediaOnnline.co.za (fondly known as TMOL in our offices), will be closing up shop over the Festive Season for what we all believe is a well-earned holiday!
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132707&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 08:42:31 +0200
   </pubDate>
   <title><![CDATA[Trust: The "glue" of your brand's life]]></title>
   <description><![CDATA[With all the financial crashes, changes and uncertainty that has filled our lives over the past couple of years; and even as confidence starts to make a positive turn, people are reluctant to take risks for fear of anything else going wrong. Instead they are choosing to deal with the people, businesses and brands that they can trust.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132708&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 08:56:23 +0200
   </pubDate>
   <title><![CDATA[SAARF RAMS: 2010 ends quietly for radio]]></title>
   <description><![CDATA[There'll be no fireworks to see out the year for South Africa's radio stations. Following the increased listening seen in the sector with the incorporation of a new Small Urban/Rural flooded sample in RAMS October 2010, growth in the medium has now come to a halt.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132714&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 08:58:21 +0200
   </pubDate>
   <title><![CDATA[Marsland joins ABF Executive Committee]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132716&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 09:15:14 +0200
   </pubDate>
   <title><![CDATA[Watch wishes come true with MNet]]></title>
   <description><![CDATA[That little coloured rubber band around your wrist has done a lot of good. In fact, it's probably helped to save hundreds of lives.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132711&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 08:57:10 +0200
   </pubDate>
   <title><![CDATA[PLAYBOY publisher announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132715&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Dec 2010 08:54:06 +0200
   </pubDate>
   <title><![CDATA[10th call for entries to Mondi Shanduka Awards]]></title>
   <description><![CDATA[Are you ready? The 10th annual Mondi Shanduka Newspaper Awards will soon be open for entries by South Africa's newspaper journalists, graphic artists, cartoonists and photographers. The entry deadline of 4 February 2011 is just over two months away so get sifting and sorting to submit your best work from 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132713&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Dec 2010 07:53:58 +0200
   </pubDate>
   <title><![CDATA[Tracking eyeballs instore]]></title>
   <description><![CDATA[Primedia Instore introduces the Tobii technology, the global market leader in eye tracking and eye control.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132611&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Dec 2010 07:52:41 +0200
   </pubDate>
   <title><![CDATA[PhotoComment online magazine moves to print]]></title>
   <description><![CDATA[After launching as the first online flip page photography magazine of its kind in South Africa in March 2009, PhotoComment will then be available in print from 1 December 2010  as a free publication through several photographic retailers and colleges]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132610&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Dec 2010 07:50:28 +0200
   </pubDate>
   <title><![CDATA[brandhouse: Fear deters SA drunk drivers]]></title>
   <description><![CDATA[Fact: 88% of South Africans say the fear of being arrested and sent to jail for drunk driving encourages them not to drink and drive. This was revealed in the brandhouse Drive Dry Responsible Drinking online survey, conducted on News24.com.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132609&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Dec 2010 07:56:27 +0200
   </pubDate>
   <title><![CDATA[Ster Kinekor, brandyourcar.com hit the streets]]></title>
   <description><![CDATA[When Ster Kinekor wanted to target Fourways based motorists to promote its two cinemas within Fourways Mall and Cedar Square, it called on Primedia Unlimited subsidiary brandyourcar.com to spread the word.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132612&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Dec 2010 07:57:27 +0200
   </pubDate>
   <title><![CDATA[Liqui-Fruit's desert fantasy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132613&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Dec 2010 07:45:19 +0200
   </pubDate>
   <title><![CDATA[Massiv TV, Wilkins set to boost radio sales ]]></title>
   <description><![CDATA[Mobile TV network Massiv TV has launched a media sales division in partnership with Paul Wilkins, called Africa Media Sales.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132608&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Dec 2010 08:04:12 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: Happy/Merry [insert PC phrase here]]]></title>
   <description><![CDATA[One of the joys of social media, I have found, is the opportunity to learn new things and see things through other people's eyes. I have Cyber Friends dotted all over the planet, of every type, size, colour, religion and political persuasion. Isn't that a great way to learn tolerance?
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132607&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Dec 2010 07:59:04 +0200
   </pubDate>
   <title><![CDATA[Consol Glass big screen debut]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132614&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:18:57 +0200
   </pubDate>
   <title><![CDATA[Ads of the moment...]]></title>
   <description><![CDATA[From Chicken Excellence Officers to manning up...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132540&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:13:55 +0200
   </pubDate>
   <title><![CDATA[Going with Google search?]]></title>
   <description><![CDATA[Getting your company noticed online is not always an easy thing to achieve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132532&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:11:50 +0200
   </pubDate>
   <title><![CDATA[Nulaid Appoints Saatchi & Saatchi, CT ]]></title>
   <description><![CDATA[Wins account in a three-way agency pitch.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132519&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:15:43 +0200
   </pubDate>
   <title><![CDATA[POST smashes all records]]></title>
   <description><![CDATA[POST sells 20 000 additional copies of special edition.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132539&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:24:29 +0200
   </pubDate>
   <title><![CDATA[ARA's hard-hitting campaign  ]]></title>
   <description><![CDATA[Campaign's message is aimed at educating parents on the impact their drinking behaviour has on their children.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132543&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:30:29 +0200
   </pubDate>
   <title><![CDATA['Tis the season...]]></title>
   <description><![CDATA[The parties have started and South Africa is already winding down for the year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132545&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:21:24 +0200
   </pubDate>
   <title><![CDATA[The emotional recovery]]></title>
   <description><![CDATA[It's never easy to fervently disagree with a client. But when a brand manager from one of our biggest clients insisted that rational rather than emotional messaging should be our strategy for the next fiscal, I was forced to differ. The purely rational brand communications of recession is over.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132541&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:23:23 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The inimitable John Farquhar digs around the industry and comes up with some gems...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132542&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:27:18 +0200
   </pubDate>
   <title><![CDATA[Marketing Karma]]></title>
   <description><![CDATA[Think 'Social marketing'...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132544&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Nov 2010 08:13:07 +0200
   </pubDate>
   <title><![CDATA[Social media market research - are you listening?  ]]></title>
   <description><![CDATA[78% said they had shared their thoughts on a product or service via a social media site.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132529&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Nov 2010 08:20:57 +0200
   </pubDate>
   <title><![CDATA[Kulula's added fabulosity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132255&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Nov 2010 08:28:50 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[John Farquhar sees Standard Bank falling from grace; dead guys on social media; and two blokes with a passion for Afrikaans. Read on . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132259&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Nov 2010 08:30:44 +0200
   </pubDate>
   <title><![CDATA[Smoke and fire?]]></title>
   <description><![CDATA[In light of Standard Bank's announcement this week to end its sponsorship of cricket and soccer, this note - received by a colleague - set us to wondering...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132260&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Nov 2010 08:26:54 +0200
   </pubDate>
   <title><![CDATA[US mobile advertising to hit $1 billion in 2011]]></title>
   <description><![CDATA[In that market, the average mobile advertising campaign spend is between $75,000-100,000.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132258&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Nov 2010 09:28:00 +0200
   </pubDate>
   <title><![CDATA[HIP2B² brand manager connect with youth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132256&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Nov 2010 09:29:13 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Reasons to be grateful it's almost 2011]]></title>
   <description><![CDATA[I'm not making another resolution or even wish list again!
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132257&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:41:59 +0200
   </pubDate>
   <title><![CDATA[Sponsorship ROI: The elephant in the room]]></title>
   <description><![CDATA[As news broke recently that Standard Bank has decided to end its sponsorships with Cricket South Africa (CSA), Kaizer Chiefs and Orlando Pirates when current contracts expire in May 2011 - ending a 13 year sponsorship agreement with CSA, and a ten year partnership with Kaizer Chiefs and Orlando Pirates - Sandra Gordon posed some questions to Standard's Group Marketing and Communications Director, Sarah-Anne Orphanides.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132068&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:27:39 +0200
   </pubDate>
   <title><![CDATA[Vernacular advertising: You're doing it wrong]]></title>
   <description><![CDATA[I've been struggling to write this piece for about three years; I've simply been too sh!t scared to write it. My opinion is a bit controversial, the topic is highly politicised and - depending on the reader - I'm bound to be branded either a racist or a house nigger. So here goes ...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132069&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:32:34 +0200
   </pubDate>
   <title><![CDATA[morrisjones&co kill Barbie]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132074&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:49:25 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Trading loyalty for new business]]></title>
   <description><![CDATA[We all know how it works: Advertise a product and throw something in with it, "absolutely free", and they will come . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132067&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:36:23 +0200
   </pubDate>
   <title><![CDATA[Masters & Savant do another First, for Women]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132075&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:30:22 +0200
   </pubDate>
   <title><![CDATA[Statement on draft of public service broadcasting bill]]></title>
   <description><![CDATA[From the minister of Communications, Roy Padayachie...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132072&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:31:12 +0200
   </pubDate>
   <title><![CDATA[Full-spectrum software option as IMS joins AGB Nielsen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132073&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:29:18 +0200
   </pubDate>
   <title><![CDATA[So you think you can write?]]></title>
   <description><![CDATA[Anyone who's ever been stuck in front of a computer facing an ominous looking blank page will appreciate the act of sheer willpower and determination often required just to type the word "draft" on the top left hand side.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:36:03 +0200
   </pubDate>
   <title><![CDATA[Pendoring winner impresses with catchy creations]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=132076&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Nov 2010 08:36:49 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The inimitable John Farquhar takes a glance around the industry and brings us some thoughts about how mobile will be king here, carbon footprints and how people read.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131967&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Nov 2010 08:32:39 +0200
   </pubDate>
   <title><![CDATA[More trouble for Cell C]]></title>
   <description><![CDATA[Soon after being slapped on the wrist by the ASA for "implying" that it had a 4G network, Cell C found itself involved in a labour dispute with Government for using a contractor that is illegally importing Chinese workers to build the towers it needs deliver its speed promise. John Farquhar reports.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131964&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Nov 2010 08:37:33 +0200
   </pubDate>
   <title><![CDATA[Location location location]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131968&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Nov 2010 08:38:17 +0200
   </pubDate>
   <title><![CDATA[Stellar growth for local research agency KLA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131970&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Nov 2010 08:24:21 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Here comes the bribe . . .]]></title>
   <description><![CDATA[So I missed Lead SA's poll by a day or two - but I would have raised their "Number of people admitting to bribing a metro cop: 2 474" to 2 475.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131963&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Nov 2010 08:39:06 +0200
   </pubDate>
   <title><![CDATA[Tone Digital assists in Gold win ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131971&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Nov 2010 08:35:04 +0200
   </pubDate>
   <title><![CDATA[Engaging your sales force]]></title>
   <description><![CDATA[There's no doubt that the segment of employees with greatest direct impact on organisation's top line performance is its sales force. But why is it that this is one of the most misunderstood segments in many organisations?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131966&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 19 Nov 2010 08:58:01 +0200
   </pubDate>
   <title><![CDATA[GIBS shows its mettle in digital arena]]></title>
   <description><![CDATA[In January 2000, South Africa saw the opening of the University of Pretoria's Gordon Institute of Business Science (GIBS) which has gone on to become one of the country's leading learning institutes - and possibly the best known in the digital sphere.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131965&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:07:56 +0200
   </pubDate>
   <title><![CDATA[Ready for new label legislation?]]></title>
   <description><![CDATA[A major overhaul of South Africa's labelling legislation could see non-compliant manufacturers having their products removed from supermarket shelves, warns leading labelling solutions provider Labelpak.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131906&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:11:56 +0200
   </pubDate>
   <title><![CDATA[See the world's best ads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131909&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:12:43 +0200
   </pubDate>
   <title><![CDATA[New appointment at TLC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131910&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:05:40 +0200
   </pubDate>
   <title><![CDATA[Campaigns: Getting frank with clients]]></title>
   <description><![CDATA[Direct life investment company FRANK.NET was launched recently with a multi million rand ad campaign, centred on its "you die, we pay" approach; which the company says is set to change the way people think about buying life insurance, investments and health insurance.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131905&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:21:37 +0200
   </pubDate>
   <title><![CDATA[M-Net ads: Uplifting, delightful, spot on!]]></title>
   <description><![CDATA[M-Net Corporate's live action 3D animated ads - a first on South African soil - were highlighted in Marketingweb on Tuesday 9 November, to great acclaim!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131902&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:20:30 +0200
   </pubDate>
   <title><![CDATA[Industry moves: Rumbles in the jungle . . .]]></title>
   <description><![CDATA[It's that time of the year again when ad people reflect on the past, get itchy feet, think about the New Year, their future careers, change jobs, retire, break away to do their thing, and move for lots of other reasons. John Farquhar checks out the rumbles . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131901&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:20:17 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: It really is your business . . .]]></title>
   <description><![CDATA[The Vodacom Journalist of the Year Awards were held on Friday 12 November 2010. Not only was the event alive with some of the country's most brilliant, vibrant journalists and media personnel, it was brought to its feet in a collective "thank you" to some who have led by example when issues of press freedom have occurred - namely, author and ex editor of the Rand Daily Mail Allister Sparks; and Press Council Chairman Raymond Louw.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131900&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:11:17 +0200
   </pubDate>
   <title><![CDATA[Euro RSCG South Africa launches new website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131908&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:09:12 +0200
   </pubDate>
   <title><![CDATA[Forrester: US online spend to rise 16% this holiday]]></title>
   <description><![CDATA[While overall spending forecasts for the looming season are mostly lukewarm, Forrester is predicting a handsome holiday for e-commerce, with sales expected to jump 16% to $52 billion.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131907&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:03:08 +0200
   </pubDate>
   <title><![CDATA[The Juju guide to Twitter]]></title>
   <description><![CDATA[The recent conflict between the ANCYL and the Twitter community highlights how important it is to be well versed in online matters. There is no doubt that the internet is the most democratic medium today, as it allows anyone to have a say about matters that affect them - entertainment, work, even politics. Knowing how to use the internet has become a required life skill, but many people - like, well, Julius - still feel out of their depth.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131904&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Nov 2010 08:11:49 +0200
   </pubDate>
   <title><![CDATA[Study on Advergaming in South Africa]]></title>
   <description><![CDATA[Bianca Wright, a doctoral student at the Nelson Mandela Metropolitan University in Port Elizabeth, is conducting a study on the perceptions of advertising executives on advergaming as part of her thesis work, which looks at games as communication. An advergame refers to a purpose-built game developed to promote an issue, product, service or brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131804&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Nov 2010 08:09:46 +0200
   </pubDate>
   <title><![CDATA[Provantage: Optimising each moment]]></title>
   <description><![CDATA[In today's crazy media landscape where media agencies and clients are confronted with a multitude of options and channels, clients have a whole set of new demands. A good thing, too, as it ensures competitiveness and brand and business expansion. To meet expectations and offer an unsurpassed communications mix, a better understanding of clients' requirements is key.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131803&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Nov 2010 08:15:36 +0200
   </pubDate>
   <title><![CDATA[TIO becomes Tourvest Destination Management]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131807&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Nov 2010 09:06:35 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: ROFLMAO, Nandos!]]></title>
   <description><![CDATA[The latest thing to incense Julius "JuJu" Malema was that someone was impersonating him on Twitter. Seems, on further inspection, there were at least a dozen people pretending to be the Big J - though why anyone would want to escapes me.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131801&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Nov 2010 08:16:28 +0200
   </pubDate>
   <title><![CDATA[King James continues winning streak]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131808&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Nov 2010 08:17:18 +0200
   </pubDate>
   <title><![CDATA[Brand consistency across Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131809&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Nov 2010 08:13:14 +0200
   </pubDate>
   <title><![CDATA[Do we like our ads too much?]]></title>
   <description><![CDATA[I like ads, I really do. They're art. Sometimes the best even end up on display in museums. Adverts are attractive, often amusing, informative, a snapshot of our contemporary history. They are a source of pride for their creators. They look good in our portfolios, make great conversation around the braai and allow us to show our kids what we do for a living.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131805&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Nov 2010 08:08:07 +0200
   </pubDate>
   <title><![CDATA[Big brands and the ‘it factor' ]]></title>
   <description><![CDATA[We've heard it before: Be a leader brand! A lighthouse brand! Discover new frontiers to conquer. Then stand back and watch the world adore you. All sounds rather fantastic. But what does it actually mean to be a leader brand?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131802&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Nov 2010 09:05:02 +0200
   </pubDate>
   <title><![CDATA[Gift cards grow in 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131806&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 09:59:59 +0200
   </pubDate>
   <title><![CDATA[Shopper's Friend online bookings]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131727&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 09:55:48 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar looks at who's predicting the death of newspapers; how Jacaranda has scored; what Confucius said about marketing; and that Americans are data mad.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131723&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 09:48:47 +0200
   </pubDate>
   <title><![CDATA[11 brand and marketing trends for '11]]></title>
   <description><![CDATA[Author Ursula Le Guin wrote that "legends of prediction are common throughout the whole Household of Man. Gods speak, spirits speak, computers speak." What Ms Le Guin left out were consumers. Consumers speak too. Volumes, if you know how to read them.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131721&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 09:51:43 +0200
   </pubDate>
   <title><![CDATA[Kezi wins the race of giants]]></title>
   <description><![CDATA[In October 2010, competing against the giants in the public relations industry, a minnow agency called Kezi Communications won the race for the SA Tourism account, one of the largest in the country. John Farquhar spoke to CEO Keri-Ann Clark.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131722&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 10:15:41 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Rule # 1: We're not fools . . .]]></title>
   <description><![CDATA[So yesterday I get a note from our CEO that says: "Trying to fool me that I know them - advertising of the worst kind!" followed by an e-mail reading, "Dear Sandra . . . We have been inundated with requests from people who wanted us to arrange for Ben & Roz Zander to return to South Africa. I am therefore delighted to let you know . . . yadda yadda yadda . . ."
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131717&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 09:57:30 +0200
   </pubDate>
   <title><![CDATA[ASA's Henkel vs Trefoil ruling a sticky decision ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131724&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 10:01:30 +0200
   </pubDate>
   <title><![CDATA[Le Roux MD of Draftfcb Durban]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131728&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 10:20:24 +0200
   </pubDate>
   <title><![CDATA[Clarion covers the bus route]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131729&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 09:47:23 +0200
   </pubDate>
   <title><![CDATA[No objectives? No success!]]></title>
   <description><![CDATA[Most marketers would consider their role in a business to be one of creativity, especially regarding advertising, promotion, customer relationship management and networking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131720&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 09:58:20 +0200
   </pubDate>
   <title><![CDATA[Vodacom launches Push iPassion]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131725&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Nov 2010 09:59:12 +0200
   </pubDate>
   <title><![CDATA[Kani in Nedbank brand campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131726&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Nov 2010 09:01:07 +0200
   </pubDate>
   <title><![CDATA[A first for South Africa]]></title>
   <description><![CDATA[M-Net, Ogilvy flight live action 3D ads.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131718&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:22:57 +0200
   </pubDate>
   <title><![CDATA[Is your brand cool under fire?]]></title>
   <description><![CDATA[2010 has seen its fair share of brand upsets. Tiger Woods had to wait in the New Year with the sex-scandal affecting his swing and his reputation. Little went right for Toyota when they revved the New Year in by recalling 8 million Prius hybrid cars, shaking consumer confidence in a much loved and trusted manufacturer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131560&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:31:53 +0200
   </pubDate>
   <title><![CDATA[Labelling, packaging conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131566&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:33:52 +0200
   </pubDate>
   <title><![CDATA[Bill please . . . ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131568&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:34:42 +0200
   </pubDate>
   <title><![CDATA[SAMRA calls for submissions]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131569&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:32:37 +0200
   </pubDate>
   <title><![CDATA[human.kind talks the talk]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131567&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 15:18:20 +0200
   </pubDate>
   <title><![CDATA[GCIS business up for pitch - with a catch?]]></title>
   <description><![CDATA[The Government department that handles all its media advertising, the GCIS, has put its account out for pitch and is asking media agencies to submit proposals. However, there is a catch to this pitch: The winning agency must undertake at its own expense, for a period of time, fully train its staff in the finer points of media planning and negotiation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131563&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:25:19 +0200
   </pubDate>
   <title><![CDATA[Consumer trends for 2011]]></title>
   <description><![CDATA[According to a compilation and analysis of current studies, Mintel predicts nine key consumer trends for the year ahead, examining how long term behaviour has been impacted and created a new way of life. In 2011, consumers are living for the long term with attitudes inspired by a changed value set, says the report, written by Alexandra Smith and Richard Cope.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:30:17 +0200
   </pubDate>
   <title><![CDATA[Agency, merchandiser partnership boosts sales]]></title>
   <description><![CDATA[While the actual execution of a promotional campaign is crucial in successfully achieving pre-set objectives, developing a powerful relationship and two-way communication between the activation and logistic legs of the campaign generates highly desirable and substantially improved results for your in-store campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131564&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:42:12 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Face(book) the facts . . .]]></title>
   <description><![CDATA[With well over 2 million South Africans forming part of the 500 million using Facebook, we still have two camps among the (my age group) and older. (Don't be rude, there are indeed people older than I am who have computers.)
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131559&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:31:08 +0200
   </pubDate>
   <title><![CDATA[JWT Cape Town keeps growing client base]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131565&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Nov 2010 08:28:03 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a look at the latest happenings in and around the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131562&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Nov 2010 10:36:49 +0200
   </pubDate>
   <title><![CDATA[Wilkens launches sales house with a twist]]></title>
   <description><![CDATA[Loose talk about well known media agency man Paul Wilkens re-entering the media business reached a fever pitch last week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131491&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Nov 2010 10:30:42 +0200
   </pubDate>
   <title><![CDATA[The truth about advertising: Are we mugs?]]></title>
   <description><![CDATA[Although South Africa is still behind the USA and Europe in term of mass consumer involvement with the internet, the way consumers interact with the medium abroad gives some indication as to what marketers in this country can expect in the future.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131488&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Nov 2010 10:42:37 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: It's all about the stats]]></title>
   <description><![CDATA[Marketers, ad agencies, PR companies . . . pretty much everybody, really, loves statistics.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131484&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Nov 2010 10:29:25 +0200
   </pubDate>
   <title><![CDATA[How green are your online marketing initiatives?]]></title>
   <description><![CDATA[Bet you didn't know that the internet is responsible for as much CO2 as air travel? And about two percent of total global emissions?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131487&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 02 Nov 2010 10:33:24 +0200
   </pubDate>
   <title><![CDATA[AAT clean up at Zim Tourism awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131490&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Nov 2010 10:28:16 +0200
   </pubDate>
   <title><![CDATA[MCC suspends Mercury]]></title>
   <description><![CDATA[Media agency Mercury retrenched staff after Media Credit Co-ordinators (MCC) withdrew its line of credit on Friday 29 October.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131485&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Nov 2010 10:32:01 +0200
   </pubDate>
   <title><![CDATA[Remata: 37% attendance at cross-media campaign ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131489&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Oct 2010 07:55:54 +0200
   </pubDate>
   <title><![CDATA[Sponsorship bloodbath]]></title>
   <description><![CDATA[The announcement that ABSA is pulling its sponsorship of the Sharks rugby team comes as no surprise. Marketingweb is reliably informed that many major sponsors are re-considering their commitments, with a view to cutting support levels or moving on entirely.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131310&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Oct 2010 08:07:45 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Coming up empty . . .]]></title>
   <description><![CDATA[Outside of my quarterly whinge about the people who send me massive, high-res pictures to use online (check out the 72dpi factor, people) and the others who call me constantly to see i) if I got the mail; ii) when I'll use the info; and iii) can I send them a link so they can show their clients . . . there is nothing in my head.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131309&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Oct 2010 08:00:38 +0200
   </pubDate>
   <title><![CDATA[Cell C: Skewed data?]]></title>
   <description><![CDATA[The October 22 edition of Mail & Guardian published an article that can only be described as a free punt for Cell C, endorsed by the reputation of the paper. The article quotes from research that proves Cell C is, in fact, the most cost-effective wireless broadband provider overall; eight times better than its nearest rival Telkom, with Vodacom and MTN lagging further behind.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131313&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Oct 2010 08:01:28 +0200
   </pubDate>
   <title><![CDATA[Loeries Travelling Exhibition visits Greenside]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131314&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Oct 2010 07:57:21 +0200
   </pubDate>
   <title><![CDATA[SA's digital net is widening]]></title>
   <description><![CDATA[The advent of low-cost mobile data services, coupled with the growing affordability of smartphones, is bringing about a demographic shift in the South African online world.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131311&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Oct 2010 08:02:19 +0200
   </pubDate>
   <title><![CDATA[Brewster gets into miTRAFFIC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131315&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Oct 2010 07:59:19 +0200
   </pubDate>
   <title><![CDATA[A new research currency for media]]></title>
   <description><![CDATA[Every two years or so, media owners and marketers question the efficacy of AMPS in relation to cost. Media and creative agencies, on the other hand, punt the data as the only reliable currency on which to base media plans. They can. They don't pay towards the SAAEF levy that funds it. Now the issues of funding and efficacy have been raised once more. Sandra Gordon asks if 2011 see a changing of the media research landscape forever.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131312&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Oct 2010 08:03:02 +0200
   </pubDate>
   <title><![CDATA[Joe Public finds perfect home]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131316&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 08:20:53 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull wins wellness work]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131252&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 08:21:37 +0200
   </pubDate>
   <title><![CDATA[‘You Gotta Love Flying' ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131253&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 08:17:35 +0200
   </pubDate>
   <title><![CDATA[Chit chat]]></title>
   <description><![CDATA[John Farquhar looks at commentary on The New Age; agency compensation; and Apple's success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131249&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 08:22:32 +0200
   </pubDate>
   <title><![CDATA[Maverick gathering . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131254&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 08:28:31 +0200
   </pubDate>
   <title><![CDATA[Outdoor no longer ‘hit or miss']]></title>
   <description><![CDATA[It's strategic, measurable, and hot on the heels of online when it comes to efficacy. Bottom line: Outdoor advertising is no longer ‘hit or miss'.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 08:14:25 +0200
   </pubDate>
   <title><![CDATA[More confidence, more advertising]]></title>
   <description><![CDATA[According to figures recently released by The Nielsen Company, global ad spending continued a steady climb to recovery in the first half of 2010. Advertising in the world's largest market is also seeing signs of growth, with advertisers spending an estimated $54 billion during the first half of 2010, a 3.8% increase in US ad spending year-over-year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131247&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 08:28:16 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Tell me no secrets . . .]]></title>
   <description><![CDATA[The release of 391,832 secret Pentagon documents on the Iraq war by whistle blowing website WikiLeaks has been the talk of many towns over the past few days. Reaction has ranged from "it was an irresponsible thing to do" to "people deserve to know the truth".
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131246&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 08:20:13 +0200
   </pubDate>
   <title><![CDATA[loveLife sets site on youth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131251&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 08:16:09 +0200
   </pubDate>
   <title><![CDATA[The Marketing Fundamentalist]]></title>
   <description><![CDATA[The customer isn't always right. The customer is always victorious.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131248&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Oct 2010 08:14:55 +0200
   </pubDate>
   <title><![CDATA[Four web PR mistakes Woolies could have avoided]]></title>
   <description><![CDATA[South African retailer Woolworths made the decision to pull religious magazines off  the shelves this week: apparently, they don't sell well. As soon as the news hit the internet, a veritable storm of comments - mostly negative - began appearing on the company's Facebook page. The page has over 34,000 fans, many of whom are now furiously debating the issue.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131111&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Oct 2010 08:16:51 +0200
   </pubDate>
   <title><![CDATA[Can marketing work without investment?]]></title>
   <description><![CDATA[The lead article in September's edition of The Marketer, titled "Who needs money?" suggested the idea of "marketing without money". The article cited several companies which claim that they started or continue to have a marketing budget of zero, among them being the IT companies Google, Linux and Facebook.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131112&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Oct 2010 08:14:44 +0200
   </pubDate>
   <title><![CDATA[What fate awaits Walmart in Africa?]]></title>
   <description><![CDATA[Many marketers believe that Walmart's South African venture will push dramatic change in various aspects of local retailing, says SureSwipe CEO Paul Kent. But the retail giant will have to change too.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131113&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Oct 2010 08:13:43 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes - Woolworths: Herding cats . . .]]></title>
   <description><![CDATA[Woolworths' social media manager Georgina Muirhead found out today (Monday 20 October 2010) what it's like herding cats when the company's Facebook page became a playground for the fanatically religious, the fanatically anti-religious - and even a few voices of reason.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131110&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Oct 2010 08:15:37 +0200
   </pubDate>
   <title><![CDATA[Deitmer heads EMEA digital analytics ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131117&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Oct 2010 08:02:30 +0200
   </pubDate>
   <title><![CDATA[Is the ASA simply a ruse to save marketers money?]]></title>
   <description><![CDATA[With all the emphasis being placed on SAARF and its funding and efficacy, one could be forgiven for noticing the ASA failed to appear on the radar screen.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131114&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Oct 2010 08:15:28 +0200
   </pubDate>
   <title><![CDATA[Magic win For Draftfcb Johannesburg ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131118&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Oct 2010 08:15:17 +0200
   </pubDate>
   <title><![CDATA[New brand identity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131116&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Oct 2010 08:15:04 +0200
   </pubDate>
   <title><![CDATA[Crowd sourcing creative - any value?]]></title>
   <description><![CDATA[To a large extent, advertising has become a formula. Too much psychological research probing consumer behaviour has dulled the natural talent of creatives that gives birth to great ideas. The result is that the content of very few advertisements is original and interesting enough to catch the consumer's eye, and hold it long enough for them get involved and buy the brand proposition.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131115&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 08:02:56 +0200
   </pubDate>
   <title><![CDATA[Caxton wins ASA ruling against Zululand Fever]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131037&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 07:53:53 +0200
   </pubDate>
   <title><![CDATA[Online video set to dominate the web]]></title>
   <description><![CDATA[According to NASDAQ-listed company Cisco, by 2013 90% of web traffic will be video based.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131034&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 07:42:51 +0200
   </pubDate>
   <title><![CDATA[Try the beloved country]]></title>
   <description><![CDATA[Is the party over? Sean McCoy, chief executive of HKLM, wants to know . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131032&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 08:03:50 +0200
   </pubDate>
   <title><![CDATA[Sappi partners with MPASA ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131038&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 07:56:50 +0200
   </pubDate>
   <title><![CDATA[Why rubbish bin marketing sucks]]></title>
   <description><![CDATA[I was encouraged today to take a stand, to write how I really feel about things instead of sitting on the fence and being polite. "Aaah," I replied "So what you're saying is ‘let the inner bitch out'." "Exactly," came the reply. I smiled wickedly. "I can do that," I nodded.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131036&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 08:05:35 +0200
   </pubDate>
   <title><![CDATA[Media statement after SANEF/govt meeting]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131040&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 08:10:33 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: What's killing human beings?]]></title>
   <description><![CDATA[For a while now I have been saying that "political correctness" - as used in the "ooh, look, an opportunity to take offense" manner - is damaging; and that, globally, human beings appear to be dying of stupidity. I began to question which it is . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131031&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 08:04:32 +0200
   </pubDate>
   <title><![CDATA[Reducing adspend wastage]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131039&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 07:52:25 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Industry veteran John Farquhar tells it as he sees it . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131033&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Oct 2010 07:55:21 +0200
   </pubDate>
   <title><![CDATA[Mind over marketing]]></title>
   <description><![CDATA["We help you to help yourself" - the mantra of the psychologist. A means through which human beings are able to solve their own problems and manage the challenges they face to come out the other side better off for having interacted with them.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=131035&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Oct 2010 08:17:54 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Of salesmen and leaf blowers]]></title>
   <description><![CDATA[There are few jobs that get as many rejections as sales, and I am always in awe of someone who can not only make you want a product, but can make you sign on the dotted line or take your purse out for it. If you are in sales, you have my admiration.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130930&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Oct 2010 08:05:53 +0200
   </pubDate>
   <title><![CDATA[No going back]]></title>
   <description><![CDATA[Has the recession permanently changed consumer behaviour in South Africa? Times are still tough and money is tight. Businesses are battling to survive as consumers' notch in their belts and decrease their spending, monitoring their expenses, budgeting like mad to make ends meet and generally changing their spending behaviour dramatically.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130934&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Oct 2010 07:56:46 +0200
   </pubDate>
   <title><![CDATA[MASA and media owners at loggerheads?]]></title>
   <description><![CDATA[At a special meeting called by the Marketing Association of SA (MASA), Chairman Brenda Koorneef outlined various issues of concern to the sector.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130931&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Oct 2010 08:09:28 +0200
   </pubDate>
   <title><![CDATA[Sustainable social change]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130936&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Oct 2010 08:07:27 +0200
   </pubDate>
   <title><![CDATA[Opt-in email marketing: A beginner's guide]]></title>
   <description><![CDATA[Email marketing is one of the most powerful ways to get the message about your brand to the public. Email is direct, personal, affordable and easy to use - but it can also look like spam if done incorrectly. Here is a quick overview of opt-in email marketing - email messages they your customers must consent to receiving.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130935&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Oct 2010 08:04:23 +0200
   </pubDate>
   <title><![CDATA[Behavioural targeting]]></title>
   <description><![CDATA[Imagine if you knew which web surfers might be most interested in your product and if you could advertise directly to them without wasting money reaching people who aren't potential customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130933&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Oct 2010 08:10:16 +0200
   </pubDate>
   <title><![CDATA[Dynamic agencies join ACA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130937&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Oct 2010 12:36:20 +0200
   </pubDate>
   <title><![CDATA[GIBS: Information at your fingertips]]></title>
   <description><![CDATA[In a highly competitive where yesterday is old hat and tomorrow opens up the prospect of new opportunities, South African marketers and social trendsetters can no longer afford to distance themselves from the reality of what is happening daily, both locally and abroad.



]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130938&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Oct 2010 08:33:57 +0200
   </pubDate>
   <title><![CDATA[The ‘new normal']]></title>
   <description><![CDATA[The ‘new normal' in communication's rules of engagement is commonly attributed to Wall Street's post-recession investment returns. But technology has created a New Normal for corporate and brand communications' too says Ruth Golembo, MD of Lange Strategic Communications.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130846&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Oct 2010 08:21:48 +0200
   </pubDate>
   <title><![CDATA[World Cup ads that linger]]></title>
   <description><![CDATA[The 2010 FIFA World Cup saw a massive increase in advertising spend in South Africa, causing a boom for the marketing industry but now that the fever is offer, which adverts linger in our memories? Ornico's Natalie Dell remembers those that made the best impact.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130848&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Oct 2010 08:23:37 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar browses the industry and brings you the news . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130849&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Oct 2010 08:11:32 +0200
   </pubDate>
   <title><![CDATA[What a cr@p campaign!]]></title>
   <description><![CDATA[We all know the one I'm talking about. That rubbish campaign, which clearly hasn't been thought through. . . 


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130847&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Oct 2010 08:26:31 +0200
   </pubDate>
   <title><![CDATA[Demographica PPI compliant]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130851&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Oct 2010 08:33:26 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Watch words . . .]]></title>
   <description><![CDATA[Over the years, certain industries - none of which have ever thought to employ real copywriters - have become known for using "types" of words or phrases in their advertising in order to entice buyers. Over those same years we - the consumers - have got wise to them . . .
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   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130845&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Oct 2010 08:27:09 +0200
   </pubDate>
   <title><![CDATA[Major win For Draftfcb Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130852&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Oct 2010 08:12:07 +0200
   </pubDate>
   <title><![CDATA[Four website suicide tactics]]></title>
   <description><![CDATA[It's a marketer, 24-7: Your website is your online ambassador which provides an information portal to all of your prospective customers. As with anything, there is always a right and a wrong way to do things, and doing the wrong things when it comes to the design of your website can mean online suicide! Here are some of the key mistakes to avoid:

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130850&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Oct 2010 08:28:04 +0200
   </pubDate>
   <title><![CDATA[Alphabet Soup wins Voice of America]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130853&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Oct 2010 08:14:54 +0200
   </pubDate>
   <title><![CDATA[The role of PR in a world of chatter ]]></title>
   <description><![CDATA[As the ways in which brands and the market communicate with each other change, brand managers need to re-evaluate their branding objectives to ensure that their marketing strategies meet the communication demands of their audiences. Thomas Sutherland, communications specialist: Letsema Communications, explains . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130729&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Oct 2010 08:17:46 +0200
   </pubDate>
   <title><![CDATA[DM strategies to survive tough times]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130732&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Oct 2010 08:18:45 +0200
   </pubDate>
   <title><![CDATA[BuzzCity's 15 billion ad impressions]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130733&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Oct 2010 09:54:23 +0200
   </pubDate>
   <title><![CDATA[ASA finds ‘4Gs' ambiguous]]></title>
   <description><![CDATA[The Advertising Standards Authority (ASA) has upheld complaints about Cell C's new "4GS" advertising campaign. This article is published as sent to us by the ASA. Marketingweb is publishing in its entirety, including the ruling.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130737&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Oct 2010 08:16:16 +0200
   </pubDate>
   <title><![CDATA[The 2010 Loeries Report]]></title>
   <description><![CDATA[What's the difference between South Africa's annual creative award bash and the top creative award ceremonies held in New York, London and Cannes? The international awards focus on recognising creative excellence in the production of the information tool of marketing-media advertising, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130730&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Oct 2010 08:23:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The digital age]]></title>
   <description><![CDATA[Regardless of who you are, you never saw the digital/electronic age coming as quickly as it did, nor with the impact that it did. Who knew, back in the 1960s when we heard those immortal words: "That's one small step for man, one giant leap for mankind", that we would have more power on our desks right now than NASA had in rooms full of massive computers?
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130727&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Oct 2010 09:11:06 +0200
   </pubDate>
   <title><![CDATA[Santie quits MTN]]></title>
   <description><![CDATA[Santie Botha, chief marketing officer at MTN, has quit after seven years with the group.  Botha was appointed to MTN's board in 2003, having been group executive director at Absa, responsible for the bank's e-commerce programme.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130728&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Oct 2010 08:17:03 +0200
   </pubDate>
   <title><![CDATA[Shopper's Friend: 2 million a week]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130731&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:34:00 +0200
   </pubDate>
   <title><![CDATA[Fin24.com tops 600,000 unique browsers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130653&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:16:59 +0200
   </pubDate>
   <title><![CDATA[Pay-per-click strategies for Facebook]]></title>
   <description><![CDATA[Navigating the world of online advertising can be tricky, because so much of the process relies on trial and error and finding the best individual strategies for each brand. Here are some of the things the our marketing department has learned about pay-per-click advertising on Facebook.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130644&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:29:53 +0200
   </pubDate>
   <title><![CDATA[PwC repositions brand globally ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130651&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:19:49 +0200
   </pubDate>
   <title><![CDATA[Congrats to those with birds in the hand!]]></title>
   <description><![CDATA[The 32nd Annual Loerie Awards took place on 2 and 3 October 2010 at the Good Hope Centre in Cape Town. Was it a quieter event than normal, or did everyone wait until they were safely ensconced in their offices to send heaps of mail about the winners?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130646&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:28:33 +0200
   </pubDate>
   <title><![CDATA[Pop-up stores: A win-win option?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130650&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:18:21 +0200
   </pubDate>
   <title><![CDATA[Texting will not make you stupid]]></title>
   <description><![CDATA[SMS language or ‘textspeak' is taking a lot of flak for the general misuse of the English language today - both in spelling and grammar. But is it all negative? By Dr Pieter Streicher, MD of BulkSMS.com examines . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130645&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:24:20 +0200
   </pubDate>
   <title><![CDATA[Pendoring-bekroningsaan een groot (reklame)fees]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130648&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:40:19 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Bragging rights?]]></title>
   <description><![CDATA[Over here at Marketingweb, we hardly ever brag. Basically, outside of our Monday meetings where we high five here and there, we always seem to wait for you guys to brag on our behalf.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130643&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:27:06 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[A fun read for students]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130649&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Oct 2010 08:31:04 +0200
   </pubDate>
   <title><![CDATA[Bookmarks  expert panel announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130652&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:14:55 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a glance around the industry . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130532&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:22:47 +0200
   </pubDate>
   <title><![CDATA[Airtel Champions League cricket scores with SP Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130536&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:12:42 +0200
   </pubDate>
   <title><![CDATA[Renewing your Brand vows ]]></title>
   <description><![CDATA[Actor and vaudeville comedian Irwin Corey said: "Marriage is like a bank account: you put in, you take out, you lose interest."  Brands are finding themselves in similar love spats with consumers these days. The recession caused quite a few brand break-ups as well as some quick hook-ups that sometimes ended in tears. So what makes a brand marriage successful?  Having read the recently released Interbrand Best Global Brands 2010 report, it became clear that it takes more than just romance.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130531&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:23:34 +0200
   </pubDate>
   <title><![CDATA[New food labelling legislation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130537&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:31:30 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Spectramed responds]]></title>
   <description><![CDATA[With regard to the article Marketingweb ran recently on an issue with Spectramed's ad campaign versus what a Spectramed member brought to our attention, Spectramed was obliged to take counsel on its response, given the sensitive nature of medical cases. The company sent this reply to me yesterday and - as promised - Marketingweb is publishing it in its original format.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130530&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:26:29 +0200
   </pubDate>
   <title><![CDATA[Reinventing the voucher]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130539&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:25:25 +0200
   </pubDate>
   <title><![CDATA[Rocketseed improves BEE contributor status]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130538&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:17:22 +0200
   </pubDate>
   <title><![CDATA[Is Noah the man for the job?]]></title>
   <description><![CDATA[The more I see the Cell C Trevor Noah ad campaign, the more I get the impression that it is arrogant and disrespectful to its customers. A stand-up comedian with his own television show suddenly takes on a "Godfather" role with a mission to ensure that Cell C customers get a fair deal?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130534&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:27:19 +0200
   </pubDate>
   <title><![CDATA[PenQuin and you make Joburg great]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130540&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:19:18 +0200
   </pubDate>
   <title><![CDATA[Indian bulk SMS ban: SA lessons]]></title>
   <description><![CDATA[The fall-out from the recent ban of bulk SMS in India serves as a dramatic reminder about just how entrenched those 160 characters have become in the daily lives of both people and businesses the world over.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130535&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Sep 2010 08:16:09 +0200
   </pubDate>
   <title><![CDATA[Delay in much anticipated CPA]]></title>
   <description><![CDATA[South African consumers may pay the price for delays in the implementation of the Consumer Protection Act (CPA) from October this year to March 2011.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130533&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:19:59 +0200
   </pubDate>
   <title><![CDATA[The 5 principles of writing for the web]]></title>
   <description><![CDATA[Writing marketing copy for the web is not the same as writing in other contexts. Web writing requires a unique approach because the audience is very different: they have short attention spans, actively engage with your content and see through regular marketing rhetoric. Here are the five principles of writing effective and excellent web copy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130448&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:26:53 +0200
   </pubDate>
   <title><![CDATA[Sundays about to improve?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130453&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:18:40 +0200
   </pubDate>
   <title><![CDATA[Big brands solve problems]]></title>
   <description><![CDATA[Big Brands make a real and valuable contribution to your life. That's why we choose them. But in order for that contribution to have value it needs to be solving a relevant problem for us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130447&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:25:34 +0200
   </pubDate>
   <title><![CDATA[Z-CARD® hits Nigeria]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130452&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:22:33 +0200
   </pubDate>
   <title><![CDATA[Mind the Gap]]></title>
   <description><![CDATA[In the last year the one thing that has been common in client briefs across the board is the desire to target the rising Black middle class. Many premium brands in particular are keen to target this ‘new' and previously untapped source of influence. And while as an industry we've made positive strides in how we approach this market, in terms of communication and new product development, there is one step many of us have failed to make.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130450&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:36:27 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Cell C CEO responds (No, not Noah)]]></title>
   <description><![CDATA[Cell C CEO Lars Reichelt responds to John Farquhar....

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130444&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:29:27 +0200
   </pubDate>
   <title><![CDATA[Ogilvyearth launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130455&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:28:23 +0200
   </pubDate>
   <title><![CDATA[Watkykjy is SA Blog of the Year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130454&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:24:20 +0200
   </pubDate>
   <title><![CDATA[DStv-I Telmar rollout ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130451&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Sep 2010 08:21:20 +0200
   </pubDate>
   <title><![CDATA[Price: Critical marketing ‘P' word]]></title>
   <description><![CDATA[Competing on price - aggressive growth strategy or a competition to see who can stay the poorest, longest? Howard Fox, The Marketing Fundametalist, looks at the issues . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130449&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 07:48:57 +0200
   </pubDate>
   <title><![CDATA[Tut, tut, Cell C . . . don't misinform]]></title>
   <description><![CDATA[You cannot promote better delivery in your advertising and at the same time misinform consumers about the truth of what you are promising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130328&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 07:58:50 +0200
   </pubDate>
   <title><![CDATA[Respond to shift in consumer behaviour]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130335&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 07:59:43 +0200
   </pubDate>
   <title><![CDATA[SA consumers win - High Court]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130336&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 07:57:41 +0200
   </pubDate>
   <title><![CDATA[Adobe takes bronze]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130334&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 08:06:31 +0200
   </pubDate>
   <title><![CDATA[The Other Inconvenient Truth: Rubbish in, rubbish out]]></title>
   <description><![CDATA[One of the most under-appreciated elements of a successful marketing campaign is the marketing brief. Unconvinced? Read on, says Karen Ballenden, client service director at Cross Colours.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130332&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 07:50:26 +0200
   </pubDate>
   <title><![CDATA[Why the Lead SA proposition is so powerful]]></title>
   <description><![CDATA[An ‘aha' moment from a security supervisor manning the campus gates at the University of Johannesburg is exactly the response that brand South Africa needs from each of its citizens right now.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130329&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 08:00:26 +0200
   </pubDate>
   <title><![CDATA[Ogilvy CT, Write On: Power to heal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130337&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 07:52:24 +0200
   </pubDate>
   <title><![CDATA[Five ways to grow your database]]></title>
   <description><![CDATA[Growing your e-mail list is a vital part of e-marketing, especially when you do it legally and properly. Know the rules, says SEO and internet marketing consultant Derek Jansen, and offer your clients a little extra.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130330&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 07:54:19 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar looks at industry issues, starting with media inflation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130331&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 08:12:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Heritage Day]]></title>
   <description><![CDATA[So tomorrow is heritage day. I'm not sure whether to blow my vuvuzela, or throw a Hooley and sing It's a Long Way to Tipperary . . .




]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130327&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Sep 2010 07:56:13 +0200
   </pubDate>
   <title><![CDATA[PRISA National Conference: Early-bird package expiry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130333&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:10:58 +0200
   </pubDate>
   <title><![CDATA[HMC Seswa on a roll]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130270&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:21:38 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Walk a mile in his shoes . . .]]></title>
   <description><![CDATA[Some things are harder to write than others. This is one of those things . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130260&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 07:59:39 +0200
   </pubDate>
   <title><![CDATA[Why PR is fundamental to online success]]></title>
   <description><![CDATA[As detailed in the Eyetools.com Google Golden Triangle study, if you are not in the top five search engine listings, the chances of you being clicked on are slim to none. Online success rests on search engine prominence, an area where PR can add substantial value.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130261&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:05:20 +0200
   </pubDate>
   <title><![CDATA[Technical development and research on Mobile TV]]></title>
   <description><![CDATA[MultiChoice recently announced that it has received a Mobile TV broadcast frequency license from communications authority ICASA after a rigorous process that lasted several years. Preparation can now commence to commercially launch the innovative digital broadcast service. The company has been testing the service since 2005.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130264&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:02:16 +0200
   </pubDate>
   <title><![CDATA[Lady Gaga pie . . .]]></title>
   <description><![CDATA[Stefani Joanne Angelina Germanotta, better known by her stage name Lady Gaga, is an American recording artist who recently caused a stir by attending the MTV Video Music Awards wearing a hat, dress and shoes made of meat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130262&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:08:15 +0200
   </pubDate>
   <title><![CDATA[Oompah with AMASA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130266&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:13:09 +0200
   </pubDate>
   <title><![CDATA[Bring youth closer at less cost]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130271&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:10:09 +0200
   </pubDate>
   <title><![CDATA[Take part in ground-breaking study]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130269&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:04:06 +0200
   </pubDate>
   <title><![CDATA[Radio the way to go ]]></title>
   <description><![CDATA[Far from becoming the pariah of the mobile and online advertising world, South African radio is adapting to changing market trends and is maintaining its relevance as a viable advertising and communications medium.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130263&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:09:06 +0200
   </pubDate>
   <title><![CDATA[Big Wednesday lands Triumph]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130268&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Sep 2010 08:07:02 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Do we need an IMC and a tourism board? John Farquhar wants to know . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130265&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Sep 2010 08:28:53 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Watch your space . . .]]></title>
   <description><![CDATA[Had a chat with some friends recently about those bad old days - you remember them, they involved sanctions and products disappearing from the local landscape.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130154&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Sep 2010 08:20:53 +0200
   </pubDate>
   <title><![CDATA[ABF, United Stations fund raiser]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130162&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Sep 2010 08:19:45 +0200
   </pubDate>
   <title><![CDATA[Consumer Protection Act: Are you ready?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130161&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Sep 2010 08:16:37 +0200
   </pubDate>
   <title><![CDATA[Social networking creeping up on older people]]></title>
   <description><![CDATA[According to the Pew Research Center, social networking use among internet users ages 50 and older nearly doubled from 22% in April 2009 to 42% in May 2010. Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%, while use among those ages 65 and older grew 100% from 13% to 26%. At the same time, social networking use among users ages 18-29 grew by 13%.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130158&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Sep 2010 08:22:30 +0200
   </pubDate>
   <title><![CDATA[JWT Johannesburg gives girls a break]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130163&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Sep 2010 08:18:30 +0200
   </pubDate>
   <title><![CDATA[Ins, Outs, Ups, Downs . . .]]></title>
   <description><![CDATA[A brief glance around the industry at all things interesting . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130159&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Sep 2010 08:23:18 +0200
   </pubDate>
   <title><![CDATA[Red chooses red . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130164&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Sep 2010 08:15:10 +0200
   </pubDate>
   <title><![CDATA[A reader asks: Where is all the funding?]]></title>
   <description><![CDATA[South Africa is experiencing high unemployment and many South Africans are turning to starting their own businesses. However, young and old budding entrepreneurs are struggling to secure funding to launch these businesses forcing me to ask, "Who is sitting with this money?"]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130157&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Sep 2010 08:14:04 +0200
   </pubDate>
   <title><![CDATA[Mazda Wildlife Fund: 20 years of dedication]]></title>
   <description><![CDATA[In the wake of every journey there are milestones; turns taken that changed the path of history and choices made that will be remembered as landmarks in the annals of time.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130156&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Sep 2010 07:51:57 +0200
   </pubDate>
   <title><![CDATA[Orangeworks beats European cellular network giant]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130099&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Sep 2010 07:57:52 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: A warning for AB]]></title>
   <description><![CDATA[So I received a note from Touchline Media saying: "Never before in the history of Sports Illustrated, or in fact in any magazine, has a sportsman taken over the editorial reins of the magazine. Who better to be in charge of the magazine's annual summer cricket season preview than Proteas star AB de Villiers."
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130091&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Sep 2010 07:42:51 +0200
   </pubDate>
   <title><![CDATA[Jingles are coming back]]></title>
   <description><![CDATA[There is an old saying in advertising, says John Farquhar: "The first people who get tired of creative work are clients and creatives . . . never the consumer."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130092&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Sep 2010 07:48:39 +0200
   </pubDate>
   <title><![CDATA[Assegai deadline looms]]></title>
   <description><![CDATA[The entry deadline for the 2010 Assegai Awards - presented by the South African Post office - is less than two weeks away. 24 September 2010 is the deadline for entries across twenty nine categories of advertising that works.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Sep 2010 07:58:23 +0200
   </pubDate>
   <title><![CDATA[brandyourcar.com pimps your ride]]></title>
   <description><![CDATA[Brandyourcar.com has launched in South Africa. The first of its kind in the country, this new media platform headed by media group Primedia Unlimited, connects consumer's lifestyles with leading brands by branding consumer's vehicles. Advertisers pay consumers simply for carrying advertising on their vehicles, enabling them to earn up to R2000 per month.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Sep 2010 07:49:23 +0200
   </pubDate>
   <title><![CDATA[MediaCom is M&M Media Agency of the Year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130096&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Sep 2010 07:50:14 +0200
   </pubDate>
   <title><![CDATA[Clarion: Driving your brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130097&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Sep 2010 07:51:10 +0200
   </pubDate>
   <title><![CDATA[Adobe HTML5 out now]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130098&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Sep 2010 07:46:02 +0200
   </pubDate>
   <title><![CDATA[Is your brand guilty of greenwashing?]]></title>
   <description><![CDATA[Last year, a phenomenal 98% of all "green" claims made by companies and brands in America alone were guilty of one or more of the "seven sins of greenwashing". What about your brand?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=130093&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 08:30:55 +0200
   </pubDate>
   <title><![CDATA[Any value at all in surveys?]]></title>
   <description><![CDATA[I recently received the results of a survey about internet shopping. The accompanying documentation opened with the following statement: "One-fifth of South African consumers state that they have shopped online in the past six months."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129980&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 08:34:51 +0200
   </pubDate>
   <title><![CDATA[Cinemark proud of MOST nod]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 08:31:41 +0200
   </pubDate>
   <title><![CDATA[Statement from Samantha Louis, PRISA president]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129981&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 08:29:36 +0200
   </pubDate>
   <title><![CDATA[Footprint offers access to mass market]]></title>
   <description><![CDATA[It's no secret that the mass market, particularly in semi-urban and rural areas, presents unprecedented growth opportunities for many South African brands. But communicating and tapping into this market is proving more difficult than companies expected.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129979&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 09:44:30 +0200
   </pubDate>
   <title><![CDATA[Now's the time to get internet marketing!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129982&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 08:33:17 +0200
   </pubDate>
   <title><![CDATA[No more ‘Tower of Babel' for TAMS®]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129983&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 08:46:12 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Making the cyber bucks]]></title>
   <description><![CDATA[I keep hearing/reading that marketing to the small number of South African internet users "isn't really worth it". I have always begged to differ on that point, but perhaps I'm seeing the value of selling 6 million two-buck items rather than a hundred R50 000 items.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129976&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 08:28:10 +0200
   </pubDate>
   <title><![CDATA[Feelings, not facts, are remembered and trusted]]></title>
   <description><![CDATA[When it comes to brands, emotions mean business. While this is easy to sit at my apple computer and write, it's not always easy to convince some of our clients at Gullan&Gullan to invest in emotion rich above the line and below the line communications, when all they're looking for is to convey their brand's features and benefits, facts and stats on television, outdoor and in print.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129978&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 08:27:05 +0200
   </pubDate>
   <title><![CDATA[In my opinion: Professionals or pretenders?]]></title>
   <description><![CDATA[South African marketers constantly bemoan their lack of status, but seem unwilling to do anything about it, writes Howard Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129977&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Sep 2010 08:34:02 +0200
   </pubDate>
   <title><![CDATA[ UM makes radio waves for Chevrolet Spark ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129984&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Sep 2010 08:28:55 +0200
   </pubDate>
   <title><![CDATA[Right2Know campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129905&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Sep 2010 08:23:44 +0200
   </pubDate>
   <title><![CDATA[ABF, United Stations assist underprivileged industry student]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129901&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Sep 2010 08:16:40 +0200
   </pubDate>
   <title><![CDATA[Spot the elephant...]]></title>
   <description><![CDATA[A PR coup: The increasing requirement of the majority of clients employing a PR consultancy... A single event that catalyses public perception about the client from negative to overwhelmingly positive; sells their goods or services on an unprecedented scale and - simultaneously - fast-tracks them into South Africa's halls of leadership fame, alongside the likes of Madiba and Desmond Tutu.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129896&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Sep 2010 08:24:40 +0200
   </pubDate>
   <title><![CDATA[Assegai Awards , Standard Bank host student DM workshops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129902&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Sep 2010 08:22:37 +0200
   </pubDate>
   <title><![CDATA[Consultancies: How reliable?]]></title>
   <description><![CDATA[Some South African companies are still finding business tough as the economy climbs out the financial trough that followed the 2008/9 recession. One sector that is not feeling the pain - and booming - is consultancies, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129900&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Sep 2010 08:19:34 +0200
   </pubDate>
   <title><![CDATA[Talk to those most receptive]]></title>
   <description><![CDATA[Imagine if you knew which web surfers might be most interested in your product and if you could advertise directly to them without wasting money reaching people who aren't potential customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129898&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 08 Sep 2010 12:26:31 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The right way to do it]]></title>
   <description><![CDATA[I went away for a few days and don't really want to tell you where, because the next time I try to book a little winter or early spring getaway, you'll all be there . . .

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129895&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Sep 2010 08:25:29 +0200
   </pubDate>
   <title><![CDATA[BDFM honoured at the 2010 MOST Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129903&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Sep 2010 11:08:27 +0200
   </pubDate>
   <title><![CDATA[How much does internet marketing really cost?]]></title>
   <description><![CDATA[A business that is starting out has to keep a close watch on its pocketbook, and many entrepreneurs are taken aback by the seemingly high costs of creating and maintaining a website. There are three avenues that you can take to build your internet marketing platforms, each with their own risks and expenses.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129897&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Sep 2010 08:21:23 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a glance around our industry . . . and wonders if Chillibush may have a point about a certain cell operator's  "new" campaign . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129899&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 07 Sep 2010 08:26:11 +0200
   </pubDate>
   <title><![CDATA[LG is Wonder Fall with Provantage]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129904&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Sep 2010 10:29:50 +0200
   </pubDate>
   <title><![CDATA[Barbara Cooke drives OOH media research]]></title>
   <description><![CDATA[Renowned research innovator Barbara Cooke has been appointed as the interim executive director of Out of Home Media South Africa (OHMSA) following Les Holley's resignation effective 1 September 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129756&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Sep 2010 10:53:45 +0200
   </pubDate>
   <title><![CDATA[Castle Lite's revolutionary in situ opportunity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129764&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Sep 2010 10:32:36 +0200
   </pubDate>
   <title><![CDATA[In another lifetime . . .]]></title>
   <description><![CDATA[The Marketing Fundamentalist Howard Fox asks: In spite of all our differences, are we all virtually the same?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Sep 2010 10:34:35 +0200
   </pubDate>
   <title><![CDATA[Absa's vehicle finance website for women]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Sep 2010 10:33:27 +0200
   </pubDate>
   <title><![CDATA[BP SA's top petroleum brand for 10th consecutive year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129759&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Sep 2010 10:56:26 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Just not like the ad . . .]]></title>
   <description><![CDATA[So a friend of mine made her first trip from the USA to South Africa this week. Because travel to darkest Africa has not been on her agenda before, we decided to fly her from her home state to Atlanta and then direct to Oliver Tambo International. Costs a fair bit more, but we opted for the "less stress" route.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129755&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Sep 2010 07:56:23 +0200
   </pubDate>
   <title><![CDATA[MOST's top performers for 2010]]></title>
   <description><![CDATA[Over 500 media owners, media planners, strategists and clients attended the MOST Awards 2010 last night, to celebrate the most highly rated media owner marketing and sales teams, and media agencies in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129748&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 02 Sep 2010 11:54:19 +0200
   </pubDate>
   <title><![CDATA[Five essential elements for business websites]]></title>
   <description><![CDATA[Although business owners and marketer's are coming to recognise the importance of having a website for their business, how those websites are being designed and built is still very much a problem. In most cases, a website that replicates an online brochure is what most businesses have. The result thereof is ultimately a poor return on investment for the (often large amounts of) money they have spent on the site. Here are five essential elements that every business website should have.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Sep 2010 07:49:06 +0200
   </pubDate>
   <title><![CDATA[MOST Awards hailed as huge success]]></title>
   <description><![CDATA[Spring Day - 1 September 2010 - brought a crowd of over 500 enthusiastic industry folk together at The Venue in Melrose Arch to celebrate the winners of this year's highly anticipated MOST Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129747&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Sep 2010 10:36:05 +0200
   </pubDate>
   <title><![CDATA[Top admen for brand conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129761&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Aug 2010 08:15:59 +0200
   </pubDate>
   <title><![CDATA[BASA announces Supporting Grants recipients ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129705&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Aug 2010 08:16:58 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Jhb scoops top award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129706&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 31 Aug 2010 08:12:55 +0200
   </pubDate>
   <title><![CDATA[Study: Business ignoring key opportunities]]></title>
   <description><![CDATA[Companies failing to use social media to reach their customers and employees do so at their own peril, according to a new study on the importance of social media in business and customer communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129702&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Aug 2010 08:08:37 +0200
   </pubDate>
   <title><![CDATA[The revolution of the internet]]></title>
   <description><![CDATA[The internet is the world's largest library. It's just that all the books are on the floor. ~ John Allen Paulos]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129700&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Aug 2010 08:34:34 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The law is on the brand's side]]></title>
   <description><![CDATA[I have recently come across a few instances where people (or a person) is "faking" (or "passing off" as the legal eagles see it) being a big brand online. Marketingweb will be taking an in depth look at this shortly, with permission of a certain large and well-loved brand. In the meantime, though, bloggers, Twitterers and other online writers should know this: It's illegal.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129697&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Aug 2010 08:11:32 +0200
   </pubDate>
   <title><![CDATA[Financing your small business]]></title>
   <description><![CDATA[With many marketers retiring early or wanting to consult to their industry, industry knowledge isn't missing - but "getting started" knowledge may be. Anna Malczyk talks us through the hard part of starting a small business . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129701&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Aug 2010 08:20:21 +0200
   </pubDate>
   <title><![CDATA[Trying harder works for Avis]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129707&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 31 Aug 2010 08:05:15 +0200
   </pubDate>
   <title><![CDATA[Are bad ads really bad, or are they really, really good?]]></title>
   <description><![CDATA[Hello, my name is Xoli and I have written a bad ad... and maybe more. I'm not proud of it, but it happens and denying it would be an outright lie and blatant arrogance on my part. I know who else has, many of the boys and girls who wear the title copywriter as if we are the smartest people under the sun.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129698&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Aug 2010 08:07:08 +0200
   </pubDate>
   <title><![CDATA[Is yours a market-led business?]]></title>
   <description><![CDATA[What is a market-led business? It is a business that puts the customer at the core. It's a business that still believes that the customer is King... or Queen.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129699&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Aug 2010 08:15:06 +0200
   </pubDate>
   <title><![CDATA[Burger back from Oz]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129704&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Aug 2010 08:14:05 +0200
   </pubDate>
   <title><![CDATA[John Dludlu joins Absa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129703&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 30 Aug 2010 09:24:14 +0200
   </pubDate>
   <title><![CDATA[IMM GSM launches exciting postgraduate programmes in 2011]]></title>
   <description><![CDATA[With a history of over 60 years of delivering higher education programmes and conferring qualifications of outstanding  value in marketing and marketing-related disciplines,  the IMM Graduate School of Marketing (IMM GSM) is still considered  the centre of excellence in marketing education and learning in sub-Saharan Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129670&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 30 Aug 2010 09:25:11 +0200
   </pubDate>
   <title><![CDATA[Introduction to IMM Graduate School of Marketing]]></title>
   <description><![CDATA[Marketing is exciting, stimulating and rewarding for those who enjoy diverse challenges.  But, a successful career in marketing requires a broad outlook, critical and strategic thinking skills and the necessary education and experience to apply a wide range of marketing techniques.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129669&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Aug 2010 08:01:57 +0200
   </pubDate>
   <title><![CDATA[Tracking ROI on the web]]></title>
   <description><![CDATA[The one advantage the web has over other media has been its ability to prove consumer involvement with the aid of click-throughs to the site. But this is not going be that easy in future with marketers' "owned" media now hosted by social networks, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129602&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Aug 2010 08:04:37 +0200
   </pubDate>
   <title><![CDATA[Woollies ‘Good Food' campaign]]></title>
   <description><![CDATA[Two well-known TV foodies, South African Justin Bonello and Australian Bill Granger, have joined Woolworths on a Search for Good Food for an upcoming advertising campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129604&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Aug 2010 08:09:37 +0200
   </pubDate>
   <title><![CDATA[Different waves for Phat Joe]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129608&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Aug 2010 08:06:33 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Is America a bigger Nanny State than the UK? John Farquhar discusses it . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129605&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Aug 2010 08:10:32 +0200
   </pubDate>
   <title><![CDATA[Tapping into Soweto]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129609&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Aug 2010 08:07:23 +0200
   </pubDate>
   <title><![CDATA[Public vote for new NIKNAKS branding]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129606&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Aug 2010 08:08:18 +0200
   </pubDate>
   <title><![CDATA[Environmentally compliant gifting range]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129607&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Aug 2010 08:03:16 +0200
   </pubDate>
   <title><![CDATA[Social marketing: You're global, now think local]]></title>
   <description><![CDATA[According to a recent poll of brand marketers by US-based Harris Interactive for Buddy Media, 72% of brand managers agree that social media offers great potential to reach existing and potential customers across the globe, but they are lacking tools and information to leverage it successfully.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129603&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Aug 2010 08:16:05 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Write it, then live with it - forever]]></title>
   <description><![CDATA[In an article that appeared on Bossip.com, the CEO of Google said that young people on the internet don't understand the consequences of their cyber actions - and that people will need to change their names just to escape the past they posted for the world to see.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129601&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Aug 2010 08:22:55 +0200
   </pubDate>
   <title><![CDATA[Stunt with a bang]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129559&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Aug 2010 08:17:55 +0200
   </pubDate>
   <title><![CDATA[Social media is about content, not platforms]]></title>
   <description><![CDATA[You've joined the conversation. Now what? It's time to start fuelling it, says US-based marketing solutions specialist Morgan Stewart.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129556&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Aug 2010 08:24:37 +0200
   </pubDate>
   <title><![CDATA[Chillibush wins IDC account ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Aug 2010 08:32:35 +0200
   </pubDate>
   <title><![CDATA[FHM readers reveal their choices]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129560&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Aug 2010 08:36:33 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Can we really self-regulate?]]></title>
   <description><![CDATA[While the talk of a Media Appeals Tribunal has got every journalist and writer in the country hot under the collar - and rightly so - I believe there is one thing we need to look at: Responsible writing.


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129554&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Aug 2010 08:19:30 +0200
   </pubDate>
   <title><![CDATA[Heritage and brand sustainability]]></title>
   <description><![CDATA[When a consumer product, a university, a classic film or an individual successfully attaches themselves to one of the common stories of our heritage, they gain entrance into our minds and hearts. And, when they are in our minds and hearts, they take on the status of a brand.  Brands create differentiation and distinction; they create choice. And you cannot be chosen unless you are a choice.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129557&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Aug 2010 08:16:27 +0200
   </pubDate>
   <title><![CDATA[The Damelin brand]]></title>
   <description><![CDATA[Around the 1960s a clever educationalist decided to start a college called Damelin. It fast became known as THE college of choice for those who wished to pursue an alternative to the then narrow and prescriptive matric syllabus. So a lot of students flocked to Damelin to complete their matric and many went onto university or to start working (at a time when jobs were really hard to find).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129555&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Aug 2010 08:25:18 +0200
   </pubDate>
   <title><![CDATA[Encouraging ABCs for ‘seventeen']]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129562&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Aug 2010 08:22:04 +0200
   </pubDate>
   <title><![CDATA[Brand SA's Legacy campaign]]></title>
   <description><![CDATA[South Africans are at a crossroads: Both paths will shape our futures and thereby, our legacies. Through the Brand SA ‘Legacy' campaign platform, South Africans will define and celebrate the country's unique culture of success. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129558&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Aug 2010 08:19:57 +0200
   </pubDate>
   <title><![CDATA[Once you go niche you will unleash ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129465&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Aug 2010 08:18:54 +0200
   </pubDate>
   <title><![CDATA[Riverstone wins again]]></title>
   <description><![CDATA[Riverstone Communications have been honoured once again at two of the communication industry's most prestigious and fiercely contested international awards competitions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Aug 2010 08:22:48 +0200
   </pubDate>
   <title><![CDATA[Financial Mail gets merchandised]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129467&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Aug 2010 08:37:44 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: And on a lighter note . . .]]></title>
   <description><![CDATA[So after days of not receiving Marketingweb mail - all service providers blaming each other, of course - I came in to 187 e-mails today. My favourite was forwarded by Sandra Gordon, who added the note: "Remember the 1980's book - Please don't tell my Mother that I work in advertising, she thinks I play the piano in a brothel."
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129460&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Aug 2010 08:12:28 +0200
   </pubDate>
   <title><![CDATA[Great brands are not beholden to their products ]]></title>
   <description><![CDATA[Today's market place is no arena for the faint hearted. Every day multinationals are battling it out to improve their product offerings and escape the dreaded parity trap.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129461&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Aug 2010 08:14:25 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a look at the new Cadbury ad - and likes what he sees.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Aug 2010 08:21:24 +0200
   </pubDate>
   <title><![CDATA[Get out of your creative recession]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129466&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Aug 2010 08:17:22 +0200
   </pubDate>
   <title><![CDATA[Reputation and handling a crisis]]></title>
   <description><![CDATA["Public Relations is no longer just about event management or seen as a tool to promote the good image and good name of companies. It is now recognised as playing a crucial role in the success of any business and is the custodian of the business's reputation, especially when the business is faced with a crisis."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Aug 2010 08:24:17 +0200
   </pubDate>
   <title><![CDATA[PenQuin International delivers Van in a van]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129468&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 08:12:59 +0200
   </pubDate>
   <title><![CDATA[Backlinks: Increase your Google rankings]]></title>
   <description><![CDATA[While SEO is a topic as vast as Asia, it is commonly agreed that backlinks play a major role in how well your website ranks in the search engines. The more links you have pointing to your website, from other websites on the internet, the better you will rank in Google and the other search engines. But what are the best kinds of backlinks and how do you actually get these beloved links?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129385&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 08:40:50 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The problem with faking it . . .]]></title>
   <description><![CDATA[By now, everyone's heard about the "Cell C scam", also known as "Did Cell C shoot itself in the foot?"
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129383&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 08:14:41 +0200
   </pubDate>
   <title><![CDATA[Primedia Unlimited launches Dream Catcher ]]></title>
   <description><![CDATA[Following its recently launched out of home consumer insights with TNS Research Surveys, Primedia Unlimited is adding further value to clients, media planners and strategists, under the guidance of independent media consultant Gordon Muller, by bringing a brand new proprietary media planning tool to market called The Dream Catcher.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129386&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 08:21:32 +0200
   </pubDate>
   <title><![CDATA[Lasting contribution from Campus Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129393&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 08:19:32 +0200
   </pubDate>
   <title><![CDATA[What's cooking in mobile]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 08:18:31 +0200
   </pubDate>
   <title><![CDATA[A decade of cinema advertising]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129389&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 08:11:30 +0200
   </pubDate>
   <title><![CDATA[It's enough to make you see red]]></title>
   <description><![CDATA[Those who have met the Marketing Fundamentalist know that his signature colour is red.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129384&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 08:20:25 +0200
   </pubDate>
   <title><![CDATA[Saatchi & Saatchi wins York Timber]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 08:17:01 +0200
   </pubDate>
   <title><![CDATA[Effective communication = employee satisfaction]]></title>
   <description><![CDATA[It is not an uncommon occurrence within a business to lose touch with those around you. In fact, it is something that affects all of us, just on different levels and at different times. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Aug 2010 10:24:59 +0200
   </pubDate>
   <title><![CDATA[PRISA National Conference 2010]]></title>
   <description><![CDATA[The Public Relations Institute of Southern Africa (PRISA) has announced a bold new vision and approach ahead of their annual national conference in October 2010: AFRICA ON TOP.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129283&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Aug 2010 08:53:52 +0200
   </pubDate>
   <title><![CDATA[Dr Azar Jammine at RAC Lite 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129287&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Aug 2010 08:32:53 +0200
   </pubDate>
   <title><![CDATA[SA Blog Awards come of age in 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129284&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Aug 2010 08:18:48 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar gets a response to his review of The New Age . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129282&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Aug 2010 08:51:35 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: SA retailers missing the boat?]]></title>
   <description><![CDATA[Not sure why the marketing of e-cigarettes is very thin on the ground, especially in a country where we are now forced to be traffic hazards and smoke in the middle of the street to avoid smoking underneath an awning. But I digress.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129278&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Aug 2010 08:13:32 +0200
   </pubDate>
   <title><![CDATA[Carling research: SA masculinity today is diverse]]></title>
   <description><![CDATA[A recent study by Space Doctors, a leading international research company, showed that masculine roles are increasingly under debate and expectations around work are shifting.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129279&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Aug 2010 08:15:29 +0200
   </pubDate>
   <title><![CDATA[When in doubt, focus on your customers...]]></title>
   <description><![CDATA[The latest IPA/BDO Bellwether survey published towards the middle of last month confirms that marketing budgets are still under significant pressure, with most being revised down during Quarter 2 thanks to continued global economic uncertainty. As business confidence also slowly spirals downwards (positive sentiment is now the lowest it has been for the past year), Lorrine Araujo, managing director of Letsema Communications, maintains that marketing managers must review their marketing mix vigilantly in the months ahead - measuring outcomes against objectives, and ensuring that these are directly linked to one's consumers...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129280&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Aug 2010 08:36:01 +0200
   </pubDate>
   <title><![CDATA[Economist Group opens office in Johannesburg]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129285&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Aug 2010 08:43:06 +0200
   </pubDate>
   <title><![CDATA[]]></title>
   <description><![CDATA[test]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129243&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Aug 2010 09:04:53 +0200
   </pubDate>
   <title><![CDATA[Global captains of industry unite for sustainability ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129187&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Aug 2010 09:05:49 +0200
   </pubDate>
   <title><![CDATA[First non-profit creative agency in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129188&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Aug 2010 08:18:40 +0200
   </pubDate>
   <title><![CDATA[When sexism makes good marketing sense]]></title>
   <description><![CDATA[My own feelings on Women's Day are well known, but I took the plunge and asked Robyn Farrell, MD and founding director, in 2002, of 1st for Women insurance, what she felt about it. "In business terms," she said, "it's a great marketing opportunity!"]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Aug 2010 15:01:30 +0200
   </pubDate>
   <title><![CDATA[To advertise - or to use PR?]]></title>
   <description><![CDATA[Recently a Gullan&Gullan client asked the question: "When should a brand make use of PR and when should it use paid for advertising?" On my quest to find the right answer I happened upon some research conducted by Context Analytics last year. The project's aim was to assess how unpaid media publicity and paid for advertising contributes to brand value.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129183&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Aug 2010 08:59:27 +0200
   </pubDate>
   <title><![CDATA[When in Rome]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129186&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Aug 2010 09:22:24 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Marketing with forked tongue?]]></title>
   <description><![CDATA[In a few months time, with the implementation of the Consumer Protection Act, South African consumers are set to become the most protected consumers in the world.  If you are consumer facing - or a marketer - this may not be the best news you've heard this year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129179&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Aug 2010 08:52:23 +0200
   </pubDate>
   <title><![CDATA[GIBS' new Marketing Certificate Programme]]></title>
   <description><![CDATA[Marketers operate in a complex, dynamic environment. Getting to grips with changing markets, technology and regulations, coupled with constant pressures to secure budget by showing a return on marketing efforts requires us to lift our game. Howard Fox, Marketing Director at the University of Pretoria's Gordon Institute of Business Science, says "constantly improving our skill set is a critical part of being a marketing professional."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129185&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Aug 2010 08:24:11 +0200
   </pubDate>
   <title><![CDATA[The top five don'ts for SEO]]></title>
   <description><![CDATA[Search engine optimisation (SEO) is one of the most important disciplines you need to master to make the online channel work hard for your business. But there are no shortcuts in SEO - you'll also need to work hard at it over a period of time before you'll start to see your efforts bearing fruit. It's all too easy to make a misstep that sets your SEO efforts back by months.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129182&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Aug 2010 08:39:03 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar shares the good news - that the Consumer Protection Act will ensure the demise of "fake marketing schemes".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129184&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Aug 2010 08:32:57 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: I want to Lead SA . . .]]></title>
   <description><![CDATA[It was with great interest that I read about the new Primedia Broadcasting initiative Lead SA, all about encouraging individuals to stand up and accept responsibility for the challenges they face.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129077&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Aug 2010 08:23:41 +0200
   </pubDate>
   <title><![CDATA[Lead SA FAQ]]></title>
   <description><![CDATA[On Wednesday 4 August, Facebook and other sites were dotted with comments and re-posts about Lead SA. Here are some answers to questions you may have, as sent to Marketingweb, unedited.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129081&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Aug 2010 08:25:38 +0200
   </pubDate>
   <title><![CDATA[Brand value measurements will add value to marketers]]></title>
   <description><![CDATA[Brand value is a term hot on the lips of most ad people and marketing professionals but unfortunately it does not get the same share of mind by financial suits. So why then is the gap between an organisation's market value and its tangible assets often so great?  The answer: brand value.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129082&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Aug 2010 08:21:33 +0200
   </pubDate>
   <title><![CDATA[Cell changes strategy]]></title>
   <description><![CDATA[Cell C which has for the past nine years has been associated with a red logo and a spotted "C" has changed its brand identity. The new logo is a black circle, with a white core, and a black "C" position in the middle. This rests on a six colour bar representing the colours of the South African flag.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129080&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Aug 2010 08:26:33 +0200
   </pubDate>
   <title><![CDATA[Sampson sets SAIL]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129083&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Aug 2010 08:18:22 +0200
   </pubDate>
   <title><![CDATA[Social networking and luxury]]></title>
   <description><![CDATA[It once was thought that online social networking was the exclusive digital playground of kids and job hunters. But increasingly social networking is proving to be one of the most powerful channels to deliver personalised marketing messages directly to luxury consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129078&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Aug 2010 08:20:13 +0200
   </pubDate>
   <title><![CDATA[The Marketing Fundamentalist: For heaven sake]]></title>
   <description><![CDATA["Bring the blind, the lame, Aids and cancer victims. 43 crutches! 25 walking sticks! Two white canes from blind people! Already left behind!" so reads an ad in the Northcliff/Melville Times, recently banned by the Advertising Standards Authority.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129079&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 08:01:57 +0200
   </pubDate>
   <title><![CDATA[What a year, what a country . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129025&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 07:58:56 +0200
   </pubDate>
   <title><![CDATA[GIBS' new Marketing Certificate Programme]]></title>
   <description><![CDATA[Marketers operate in a complex, dynamic environment. Getting to grips with changing markets, technology and regulations, coupled with constant pressures to secure budget by showing a return on marketing efforts requires us to lift our game. Howard Fox, Marketing Director at the University of Pretoria's Gordon Institute of Business Science, says "constantly improving our skill set is a critical part of being a marketing professional."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129022&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 08:00:54 +0200
   </pubDate>
   <title><![CDATA[Football fans become CT fans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129024&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 08:02:49 +0200
   </pubDate>
   <title><![CDATA[The Core of ABF]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129026&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 07:59:48 +0200
   </pubDate>
   <title><![CDATA[Habari Direct enjoys acquisition binge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129023&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 08:09:44 +0200
   </pubDate>
   <title><![CDATA[How to sell the Ugly Betty way]]></title>
   <description><![CDATA[Ugly Betty is an enjoyable and (we hope) totally unrealistic look into the world of fashion magazines. Although most of the plots and characters are utterly ridiculous, there is a lot we can learn from the way they behave. Let's take a look at the characters and explore why their methods are effective.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129020&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 08:11:36 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Getting the MOST]]></title>
   <description><![CDATA[Following on the heels of the very successful Women in The Media Awards, Wag The Dog Publishers is getting ready for another "must attend" event: MOST Awards 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129017&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 08:04:28 +0200
   </pubDate>
   <title><![CDATA[Cinema boomed in June]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129027&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 07:51:24 +0200
   </pubDate>
   <title><![CDATA[Media fragmentation as a euphemism]]></title>
   <description><![CDATA[Rudy Nadler-Nir is a digital anthropologist and passionate scholar of social networks and social media. He is the marketing manager at Korbitec, but writes here in his private capacity in response to Mercury's Strini Naicker article "ROI and media fragmentation", published recently on this portal.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129018&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 07:56:14 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a look at things shaping the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129021&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Aug 2010 07:53:04 +0200
   </pubDate>
   <title><![CDATA[Of key importance . . .]]></title>
   <description><![CDATA[Statement by the Press Council chairman Raymond Louw on the call for Media Appeals Tribunal]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=129019&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 07:59:47 +0200
   </pubDate>
   <title><![CDATA[It's all in the head]]></title>
   <description><![CDATA[Methylenedioxymethamphetamine. Hardly rolls off the tongue. Perhaps you know it by its popular name, ecstasy? What you probably don't know (or perhaps shouldn't admit to knowing!) is that ecstasy is commonly branded. So the fundamental question is: why do drug dealers brand their wares? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128953&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 08:08:42 +0200
   </pubDate>
   <title><![CDATA[JP Morgan's Keller the big winner]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 08:03:30 +0200
   </pubDate>
   <title><![CDATA[ROI and media fragmentation]]></title>
   <description><![CDATA[As media offers more and more choice to consumers - not only with more channel options like TV, radio, computers and handheld devices, but with an increasing number of radio and TV shows and magazine titles - "media fragmentation" is the buzzword in marketing circles.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128954&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 14:30:28 +0200
   </pubDate>
   <title><![CDATA[Women in The Media biographies]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128973&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 07:58:29 +0200
   </pubDate>
   <title><![CDATA[TKO! Floored by a vicious left hook from branding]]></title>
   <description><![CDATA[I'm a Xhosa from Butterworth. This was the phrase that confirmed I would not be getting any world cup action, two weeks prior to the whole world kneeling down to the new kings of football.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128952&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 08:07:17 +0200
   </pubDate>
   <title><![CDATA[Reduce the risk of website crashes ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128957&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 08:06:12 +0200
   </pubDate>
   <title><![CDATA[Gijima reinvented]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128956&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 08:05:08 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[In glancing around the industry, John Farquhar comes up with some interesting news . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128955&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 14:27:00 +0200
   </pubDate>
   <title><![CDATA[Winner of the 1st for Women Insurance Women in The Media Awards 2010 announced]]></title>
   <description><![CDATA[Liza Albrecht, editor-in-chief of Rapport, has been named this year's winner of the prestigious 1st for Women Insurance Women in The Media Awards 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128971&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jul 2010 14:29:00 +0200
   </pubDate>
   <title><![CDATA[About the awards and the sponsor]]></title>
   <description><![CDATA[Successful events require successful partnerships. The 1st for Women Insurance Women in The Media Awards is proudly brought to you by 1st for Women Insurance and Wag The Dog Publishers' insightful and independent month magazine The Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128972&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 27 Jul 2010 08:14:59 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Copycats and dogs?]]></title>
   <description><![CDATA[Toyota's Buddy the Boxer has become a firm favourite, with people not only remembering that it's a Toyota campaign, but chatting about Buddy and "the new puppy" over meals. And it's not just those people who talk about Generations or Desperate Housewives like the characters are real, either.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128902&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Jul 2010 08:00:59 +0200
   </pubDate>
   <title><![CDATA[Building a positive personal brand]]></title>
   <description><![CDATA[From hero to zero . . . That's what happens to some of our heroes. The super humans we admire, respect and model ourselves on sometime fail . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128903&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 27 Jul 2010 08:07:23 +0200
   </pubDate>
   <title><![CDATA[Distell campaigns to lighten load]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128908&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Jul 2010 08:05:19 +0200
   </pubDate>
   <title><![CDATA[Integration: Your key focus]]></title>
   <description><![CDATA[It is in our best interests as marketers that we do not allow mediocrity to creep into this exciting and evolving industry. This became more apparent to me on hearing six leading agencies being interrogated about their advertising campaigns at the first recently hosted ADForum.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128906&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 27 Jul 2010 08:02:18 +0200
   </pubDate>
   <title><![CDATA[Why you need to be a trend watcher . . .]]></title>
   <description><![CDATA[There are so many supposed trends out there that it becomes easy, as a marketing manager to feel overwhelmed, and bury your head in the sand; telling yourself that trends are all simply fluff, quick ideas for some quirky tactics or new promotions that might grab some transient attention. So why should busy marketing managers really pay attention to them?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128904&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Jul 2010 08:08:14 +0200
   </pubDate>
   <title><![CDATA[AA driven by Net#work BBDO]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128909&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 27 Jul 2010 08:04:14 +0200
   </pubDate>
   <title><![CDATA[New daily: Practical or propaganda?]]></title>
   <description><![CDATA[It is rather unusual to find a publisher willing to take the risk of launching a new national daily newspaper at a time when digital options are causing established titles to run for cover as they watch their advertisers jump ship.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128905&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Jul 2010 08:06:14 +0200
   </pubDate>
   <title><![CDATA[Food labelling: WYSIWYG]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128907&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 27 Jul 2010 08:09:06 +0200
   </pubDate>
   <title><![CDATA[FNB launches Pay Wallet]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128910&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 22 Jul 2010 07:24:58 +0200
   </pubDate>
   <title><![CDATA[Support the Sharks responsibly]]></title>
   <description><![CDATA[The Shark Tank is renowned for Sharkertainment of the highest order and the biggest after-match party in the world. This phenomenon has become known throughout the rugby playing fraternity, and thousands of fans visit the Absa Stadium Durban with the sole intention of being part of the celebrations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128841&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jul 2010 07:38:56 +0200
   </pubDate>
   <title><![CDATA[Chaos: Taking note of a changing world]]></title>
   <description><![CDATA[Bob Garfield, former Ad critic at Advertising Age, has written a book called "The Chaos Scenario". His views were formed by discussions with American marketers, media and ad agencies, and they obviously reflect a first-world society. Nevertheless, says John Farquhar, there are some home truths that can apply to marketing and communication strategy in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128840&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jul 2010 07:28:49 +0200
   </pubDate>
   <title><![CDATA[More Keep the Flag Flying]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128844&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jul 2010 07:21:47 +0200
   </pubDate>
   <title><![CDATA[Managing customer experience in services marketing industry]]></title>
   <description><![CDATA[A couple of years ago I flew to Spain and a former friend (you'll understand soon why he is "former") recommended a specific airline. Everything that could go wrong did go wrong, beginning with an unpleasant journey when I had expectations of a positive and happy flying experience with this particular airline, sold to me as an experience I wouldn't forget.  Yes, the friend was right about that...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128839&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jul 2010 07:29:44 +0200
   </pubDate>
   <title><![CDATA[Twilight boosts Volvo's brand status]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128845&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jul 2010 07:27:38 +0200
   </pubDate>
   <title><![CDATA[Field insights for tailored marketing initiatives]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128843&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jul 2010 07:40:11 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: The power of Facebook]]></title>
   <description><![CDATA[It was just a matter of time: Facebook announced on 21 June 2010 that it has passed the 500 million member mark.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128838&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jul 2010 07:30:08 +0200
   </pubDate>
   <title><![CDATA[The age of listening]]></title>
   <description><![CDATA[Research today is more about listening, informing and engaging, and no longer about telling, extracting and recycling. On a global scale it's also more about co-creation and the collective, not about the individual. This was the message from Gunilla Broadbent, ESOMAR president, at the recent 31st conference of the Southern African Marketing Research Association (SAMRA).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128842&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:39:58 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Size does matter]]></title>
   <description><![CDATA[We've all become familiar with most changes that were made during the global recession - certain chain stores' prices went through the roof (yes, even the one-year-old ashtrays that had been gathering dust on the shelf at R7.99 a piece suddenly cost R12.99 each); others wisely showed consumers how they could stretch the budget and still eat great meals.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128789&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:21:58 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar makes some observations about online ads, Virgin's publishing and word of mouth marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128791&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:23:49 +0200
   </pubDate>
   <title><![CDATA[Improving research data]]></title>
   <description><![CDATA[Research in South Africa faces a huge problem. It has to investigate and report on the behaviour of a heterogeneous society where the population is not only a mix of races and languages, the functional literacy and social development among the majority is also low due to the high level of unemployment and poor basic education.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128792&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:29:34 +0200
   </pubDate>
   <title><![CDATA[Primedia Unlimited reaches crème de la crème ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128797&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:32:33 +0200
   </pubDate>
   <title><![CDATA[Clare O'Neil joins The Media editorial board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128800&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 20 Jul 2010 07:26:33 +0200
   </pubDate>
   <title><![CDATA[Simultaneous viewing and surfing commonplace]]></title>
   <description><![CDATA[If you never surf the Web while watching TV, you are distinctly in the minority.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128794&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:28:30 +0200
   </pubDate>
   <title><![CDATA[World Cup resounding success for Avis]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128796&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:30:28 +0200
   </pubDate>
   <title><![CDATA[AMASA Strategy Channel Workshop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128798&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:27:25 +0200
   </pubDate>
   <title><![CDATA[Don't miss SAARF RAMS 2010 Release 3]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128795&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:31:21 +0200
   </pubDate>
   <title><![CDATA[Medios introduces peer training]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128799&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:25:02 +0200
   </pubDate>
   <title><![CDATA[Pendoring sluitingsdatum]]></title>
   <description><![CDATA[Is jou inskrywings al gereed? Die sluitingsdatum is 23 Augustus 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128793&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jul 2010 07:20:00 +0200
   </pubDate>
   <title><![CDATA[Back to Basics: Key to successful brands ]]></title>
   <description><![CDATA[For most things in life there are simple and proven fundamentals we can apply when looking to create success. The same is true for brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128790&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jul 2010 08:23:53 +0200
   </pubDate>
   <title><![CDATA[Will you give a flag?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128716&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jul 2010 08:24:50 +0200
   </pubDate>
   <title><![CDATA[East Coast Radio a hit online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128717&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jul 2010 08:25:44 +0200
   </pubDate>
   <title><![CDATA[Notice of MASA AGM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128718&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jul 2010 08:16:32 +0200
   </pubDate>
   <title><![CDATA[Dutch courage: Bavaria's 2010 ambush campaign]]></title>
   <description><![CDATA[It was only thanks to 2010 that the term "ambush marketing" - sometimes referred to as "parasite marketing" - became part of the vocabulary of a large proportion of the South African population. Mike Silver, director of Stretch Experiential Marketing asks how you feel about sponsorship vandalism . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128712&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jul 2010 08:21:28 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes you on a quick tour of the industry, as he sees it . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128714&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jul 2010 08:44:11 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The LOMBARD mentality]]></title>
   <description><![CDATA[It's been a week of report backs on the SWC, and so far the news is good. Television shows had people discussing the value of the PR South Africa received over the last month which is - it appears - invaluable.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128711&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jul 2010 08:18:05 +0200
   </pubDate>
   <title><![CDATA[A few words about word of mouth]]></title>
   <description><![CDATA[If you think word of mouth (WOM) marketing is last season, you may be surprised to know that this powerful marketing tool has become even more important and turbo-enhanced by the latest technology trends.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128713&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jul 2010 08:23:04 +0200
   </pubDate>
   <title><![CDATA[Knowledge is not the answer]]></title>
   <description><![CDATA[While most businesses have suffered due to the recent economic downturn, IT focused DUO Marketing + Communications has seen its annual turnover double (2009/2010 Feb Year End). Judith Middleton, founder and CEO, shares some of her strategies for success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128715&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 08:13:00 +0200
   </pubDate>
   <title><![CDATA[Nelson Mandela Day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128646&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 08:08:53 +0200
   </pubDate>
   <title><![CDATA[Isolezwe ‘sisters' top of the pops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128643&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 08:07:43 +0200
   </pubDate>
   <title><![CDATA[A fitting finish from VWV]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128642&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 08:11:40 +0200
   </pubDate>
   <title><![CDATA[Who watched what, World Cup Wk 3]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128645&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 08:03:38 +0200
   </pubDate>
   <title><![CDATA[‘Keep Flying' campaign gets a voice and tutu! ]]></title>
   <description><![CDATA[The Keep Flying campaign, which aims to encourage South Africans to unite behind the country's flag after the final whistle blows at the 2010 World Cup, has been given its own voice - a song featuring the vocal talents of the award-winning Timothy Moloi, internationally acclaimed rap artist Mashona, a seven-voice strong choir ... and Archbishop Desmond Tutu!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128639&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 07:59:31 +0200
   </pubDate>
   <title><![CDATA[The Marketing Fundamentalist]]></title>
   <description><![CDATA[It's complicated . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128637&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 08:06:29 +0200
   </pubDate>
   <title><![CDATA[Well done, South Africa!]]></title>
   <description><![CDATA[Visa Inc has congratulated the people of South Africa and the organisers of the 2010 FIFA World CupTM for staging a spectacular tournament that has done the country, continent and the football world proud.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128641&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 08:10:23 +0200
   </pubDate>
   <title><![CDATA[Bookmarks head for Cape Town this year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128644&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 08:20:10 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Soccer spend]]></title>
   <description><![CDATA[As one of the people who commented that "the only people who will make anything out of the World Cup will be FIFA and its lawyers", I am happily eating humble pie as I write.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128636&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jul 2010 08:05:07 +0200
   </pubDate>
   <title><![CDATA[Copy tasting: Custom is king]]></title>
   <description><![CDATA[Fresh Living magazine's circulation continues to soar, despite increased competition and the tough times in magazine publishing which has caused the demise of glossy female titles like Femina and Real Simple magazines in recent months.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128640&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Jul 2010 08:18:00 +0200
   </pubDate>
   <title><![CDATA[IBM extends contract with TCF]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128578&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Jul 2010 08:09:45 +0200
   </pubDate>
   <title><![CDATA[Little orange dresses: Bavaria scores ]]></title>
   <description><![CDATA[Ambush marketing during the Holland-Denmark match at the 2010 Soccer World Cup has netted Dutch Brewery Bavaria R756,728 worth of free editorial coverage in print and broadcast news media, according to Ornico's CEO Oresti Patricios.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128574&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Jul 2010 08:15:33 +0200
   </pubDate>
   <title><![CDATA[Even in Taiwan . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128576&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Jul 2010 08:25:31 +0200
   </pubDate>
   <title><![CDATA[Website keywords for best SEO results]]></title>
   <description><![CDATA[In my last article I took you through the process of how to find the best keywords for your website's search engine optimization (SEO). These keywords would ideally receive a high level of searches monthly and enjoy fairly low competition. The next step is to implement these keywords into your website and get your website SEO ready.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128572&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Jul 2010 08:11:29 +0200
   </pubDate>
   <title><![CDATA[New digital awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128575&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Jul 2010 08:08:18 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a look at newspapers, crowdsourcing and British women . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128573&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:25:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Shoulda listened to that octopus . . .]]></title>
   <description><![CDATA[With high-tech gadgetry able to measure the amount of time a consumer spends between blinking when watching an ad, who knew an octopus would have picked the winner of the semi-final between Spain and Germany?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128570&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Jul 2010 08:04:10 +0200
   </pubDate>
   <title><![CDATA[Return? What return?]]></title>
   <description><![CDATA[For many marketing managers and directors, one of public relations' most unappealing features is the fact that it's very difficult to determine its actual return on investment, says Lorrine Araujo, managing director of Letsema Communications. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128571&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 08 Jul 2010 08:17:07 +0200
   </pubDate>
   <title><![CDATA[Big hearted show . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128577&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:48:54 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Does it pay to be a paying sponsor, when "ambush" seems to get noticed equally well - if not better - online? John Farquhar takes a look . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128510&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 08:04:53 +0200
   </pubDate>
   <title><![CDATA[BANKSERV rebrands ahead of Africa expansion]]></title>
   <description><![CDATA[BANKSERV, Africa's largest automated clearing house, has announced that it will be rebranded as BankservAfrica. The name change will reflect its extended products and services to clients and an expansion into Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128511&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:52:53 +0200
   </pubDate>
   <title><![CDATA[Marketing analytics: SA companies must shape up]]></title>
   <description><![CDATA[Analytics guru Antonio Petra, Head of Digital Strategy at Cambrient, discusses why Web analytics can literally change the way of doing business for the better - and why South African companies should step up to the plate.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128512&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 06 Jul 2010 07:57:48 +0200
   </pubDate>
   <title><![CDATA[Plan B not an option at RAM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128516&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:58:37 +0200
   </pubDate>
   <title><![CDATA[You can't beat an Ace OOH campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128517&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 08:11:34 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Field of dreams?]]></title>
   <description><![CDATA[I wonder how long it's going to take for the Old Guard to listen. This is not new. From when I first studied with America Online some 12 years ago (yes, at the University of AOL in Santa Cruz, I swear), people like me have been saying the same thing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128508&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:56:29 +0200
   </pubDate>
   <title><![CDATA[Citilites light up Zimbabwe]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128515&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:45:28 +0200
   </pubDate>
   <title><![CDATA[19 things successful direct marketing firms know ]]></title>
   <description><![CDATA[Direct marketing (DM) is an industry, which has been developed on Relationship Marketing. In recent years the sector has had many challenges to face. Ranging from popular internet advertising to tough economic climates, DM has regained stature within the marketing and advertising sector, says Lester Wunderman, founder of the direct marketing industry and Wunderman, the leading global DM agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128509&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:54:25 +0200
   </pubDate>
   <title><![CDATA[Nielsen data: Bafana support was ‘huge']]></title>
   <description><![CDATA[Nielsen first-set data from its Life360 and Three Screens projects shows that South Africans truly nailed their colours to the mast, with over 13.5 million viewers watching Bafana Bafana versus Mexico on television in and out of home (Source: SAARF TAMS).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128513&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 07:55:22 +0200
   </pubDate>
   <title><![CDATA[Wideopen's major milestone for adidas]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128514&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Jul 2010 08:00:12 +0200
   </pubDate>
   <title><![CDATA[Keep flying the flag]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128518&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:06:59 +0200
   </pubDate>
   <title><![CDATA[Phuket . . . it's that good]]></title>
   <description><![CDATA[Out Of Home Advertising 101: Make your message clear, readable at speed - and memorable.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128411&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:20:58 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: The Vuvuzela Cup]]></title>
   <description><![CDATA[I can't work. I can't sleep. I seem unable to remember mealtimes anymore. Unless I can hear the drone of the vuvuzelas in the background . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128408&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:09:41 +0200
   </pubDate>
   <title><![CDATA[30% criticise or compliment brands online]]></title>
   <description><![CDATA[If anyone doubted that marketers must come to grips with social media that doubt should be removed by the findings of the latest Harris Poll, released earlier this month.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128413&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:08:26 +0200
   </pubDate>
   <title><![CDATA[AMASA July forum: Green leadership in SA]]></title>
   <description><![CDATA[What do consumers expect from the media in terms of Green information? How do we get our house in order and be part of the Green solution? AMASA's July forum presents informative guidance as to how the media and marketers can use their influence to change behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128412&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 01 Jul 2010 12:43:19 +0200
   </pubDate>
   <title><![CDATA[SWC snapshot: Who watched what . . .]]></title>
   <description><![CDATA[The opening game on Friday 11 June 2010 was an historical event in more ways than one: According to SAARF TAMS, over 10 million South Africans watched this momentous occasion in home, making it the single largest television audience in our history to view a single event.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128409&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Jul 2010 08:13:18 +0200
   </pubDate>
   <title><![CDATA[Y&R SA takes gold]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128416&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 01 Jul 2010 08:14:14 +0200
   </pubDate>
   <title><![CDATA[Compral revisited]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128417&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:11:10 +0200
   </pubDate>
   <title><![CDATA[Loeries panels announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128414&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:12:07 +0200
   </pubDate>
   <title><![CDATA[Absa makes its mark]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128415&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Jul 2010 08:04:02 +0200
   </pubDate>
   <title><![CDATA[Understanding online space]]></title>
   <description><![CDATA[Understanding online space is key to effective supplier management. Far too many business owners have little or no knowledge of the online space and what is required to succeed. This can potentially leave you open to being exploited.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128410&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Jun 2010 07:26:00 +0200
   </pubDate>
   <title><![CDATA[Guess who's been winning?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128334&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:29:59 +0200
   </pubDate>
   <title><![CDATA[Ndalo Media appoints Net#work BBDO]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128337&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:45:58 +0200
   </pubDate>
   <title><![CDATA[Warning: Place higher value on marketing . . . or else]]></title>
   <description><![CDATA[I think we can all agree that marketing creates brands.  It gives companies their invisible advantage and is the most valuable asset within any organisation, even though it is intangible. On most stock markets, the book value of any company represents only 1/3 of the market capitalisation of listed shares and the hefty balance is in intangible assets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128330&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 29 Jun 2010 07:22:36 +0200
   </pubDate>
   <title><![CDATA[ChitChat]]></title>
   <description><![CDATA[From relationship building to absolute control, John Farquhar glances around the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128331&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:26:17 +0200
   </pubDate>
   <title><![CDATA[Vuvuzela gives developers something to shout about]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128333&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:47:12 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Do South Africans use coupons?]]></title>
   <description><![CDATA[One of my favourite things about living in California was Sunday mornings. I woke to a view of the bay, beautiful yachts and rollerbladers swishing along the street in front of my apartment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128327&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 29 Jun 2010 07:27:12 +0200
   </pubDate>
   <title><![CDATA[New joint vice-chairs of SAARF]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128335&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Jun 2010 07:28:12 +0200
   </pubDate>
   <title><![CDATA[Biggest, best PICA promised]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128336&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:17:11 +0200
   </pubDate>
   <title><![CDATA[No replacement for Mansfield?]]></title>
   <description><![CDATA[Once the loyal 94.7 audience heard that Jeremy Mansfield was packing away the morning mic - and RAW would change forever - the social media wires began to burn, mainly with farewells, great disappointment and hearsay about why he would go.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128329&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:31:04 +0200
   </pubDate>
   <title><![CDATA[Suzuki: Solid relationship, solid results]]></title>
   <description><![CDATA[When Suzuki Auto entered the South African market in 2008 it faced the tough challenge of making an impression among consumers who were looking for a new vehicle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128332&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jun 2010 07:13:05 +0200
   </pubDate>
   <title><![CDATA[A great time to be outdoors]]></title>
   <description><![CDATA[This article was previously published exclusively by themediaonline.co.za and looks at the speech Barry Sayer gave at the 51st European Federation of Outdoor Advertising (FEPE) Congress in Lebanon in June.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128328&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 08:03:59 +0200
   </pubDate>
   <title><![CDATA[DStv-i soccer review]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128251&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 07:53:43 +0200
   </pubDate>
   <title><![CDATA[Ornico appoints top guns to advisory board]]></title>
   <description><![CDATA[Ornico has announced the appointment of some of South Africa's leading brand thinkers, marketing aficionados and media experts to an advisory board to buoy the company's intellectual property.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128246&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 08:13:25 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Beware online and offline scams]]></title>
   <description><![CDATA[Just as Chris Brewer mentioned recently in his terribly funny newsletter Brewer's Droop, I too have recently won the Canadian, Nigerian and US Green Card Lotteries; been offered tickets to see any football game of my choice; and encouraged to try out several drugs I have no use for, as my stamina appears just fine for now.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128244&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 24 Jun 2010 08:02:22 +0200
   </pubDate>
   <title><![CDATA[Ster Kinekor a recognised superbrand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Jun 2010 07:58:17 +0200
   </pubDate>
   <title><![CDATA[Ins, Outs, Ups, Downs . . .]]></title>
   <description><![CDATA[Who is doing what in our industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128248&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 24 Jun 2010 07:52:15 +0200
   </pubDate>
   <title><![CDATA[Brands topping the hitlist]]></title>
   <description><![CDATA[Experian Hitwise, a leading online competitive intelligence service, says South African Airways was the brand that benefited most from its sponsorship of the FIFA Football World Cup last week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128245&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 08:00:12 +0200
   </pubDate>
   <title><![CDATA[Time to rethink PR in your marketing mix?]]></title>
   <description><![CDATA[The past year has been an especially trying and demanding one for everyone in the marketing industry, says Lorrine Araujo, managing director of Letsema Communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128249&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 24 Jun 2010 08:06:08 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle earns Silver]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128253&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 24 Jun 2010 08:05:07 +0200
   </pubDate>
   <title><![CDATA[Y&R SA roars at Young Lions]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128252&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jun 2010 07:56:02 +0200
   </pubDate>
   <title><![CDATA[Noticed an increase in spam?]]></title>
   <description><![CDATA[I suspect that many of you will have noticed an increase in spam - there certainly is an overwhelming amount these days. While many such emails are automatically relegated to the Junk email box, a ton of stuff is still crawling its way unsuspectingly into our inboxes.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128247&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 22 Jun 2010 08:10:43 +0200
   </pubDate>
   <title><![CDATA[ROOTS: Pretoria East SA's leading income earner]]></title>
   <description><![CDATA[The estimated total household monthly income held by South Africa's urban homes is approximately R45-billion according to the recently released ROOTS 2010, the Newspaper Advertising Bureau (NAB) and Caxton / CTP's urban retail and readership consumer research survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128197&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:18:41 +0200
   </pubDate>
   <title><![CDATA[It's official: Sepp flies kulula]]></title>
   <description><![CDATA[Sepp, a Boston Terrier from Cape Town takes up offer of free flights.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128199&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:30:37 +0200
   </pubDate>
   <title><![CDATA[Paid search leads global online advertising ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128204&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:27:36 +0200
   </pubDate>
   <title><![CDATA[Feel it. It is here - galvanising the nation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128202&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:08:34 +0200
   </pubDate>
   <title><![CDATA[Five simple SEO housekeeping tips]]></title>
   <description><![CDATA[Many companies are making extensive investments in search engine optimisation (SEO) without getting the basics right. But there are many simple little tips and tricks that will get your website ready for the search engines and help you to get better natural search results at no cost and with only a small investment in time.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128196&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:22:33 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The industry as viewed by John Farquhar . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128200&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:04:30 +0200
   </pubDate>
   <title><![CDATA[PPI Act and corporate communications]]></title>
   <description><![CDATA[Businesses will have to dramatically rethink their marketing and communication strategies once the Protection of Personal Information (PPI) Bill is enacted into law, says Dr Pieter Streicher, MD of BulkSMS.com]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128195&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:29:28 +0200
   </pubDate>
   <title><![CDATA[DStv ad goes 3D]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128203&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:24:23 +0200
   </pubDate>
   <title><![CDATA[Castle Lite gets cold and mobile]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128201&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jun 2010 08:38:20 +0200
   </pubDate>
   <title><![CDATA[Ed's Note - All that noise!]]></title>
   <description><![CDATA[On Wednesday 16 June 2010 I was one of the first people on the planet to see Disney Pixar's "Toy Story 3". Having not seen 1 or 2 - or been to movies very often in the last couple years - I was looking forward to a good Disney movie.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128194&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 22 Jun 2010 08:12:19 +0200
   </pubDate>
   <title><![CDATA[Note from afar]]></title>
   <description><![CDATA[Matthew Bull, chairman and chief creative officer of Lowe Bull Worldwide spends a lot of time with his "butt on a plane", travelling between South Africa and his new home in New York. Between telling other passengers "if you want to party, go to South Africa" and keeping up with SA industry happenings, he managed to write us an "off the cuff movie review" of "the wonderful documentary on advertising Art & Copy" . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128198&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Jun 2010 08:16:50 +0200
   </pubDate>
   <title><![CDATA[People are Africa's resource]]></title>
   <description><![CDATA[Africa's development has come under the global spotlight as foreign investors are finding new markets and resource pools and more attractive investment options.  At the same time, sustainable development has become a global imperative, requiring careful management of both people and resources to ensure future generations reap the rewards, rather than bear the consequences of today's commercial activities.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128142&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Jun 2010 08:13:50 +0200
   </pubDate>
   <title><![CDATA[Deciphering ‘vernacular']]></title>
   <description><![CDATA[I love Afrikaans, I really do. But understanding it is a different story altogether. My Afrikaans is bad. Really, really bad - even though I can say: "ek kan net ‘n bietjie praat".  Oh - and I can sing "ry perd..." - you kinda learn fast at Loftus.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128138&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Jun 2010 08:29:46 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar looks at the industry and uggests you don't believe everything consultants say . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128141&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Jun 2010 08:20:33 +0200
   </pubDate>
   <title><![CDATA[Mobile digital: The real future for Africa]]></title>
   <description><![CDATA[To dream the impossible dream, ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128143&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Jun 2010 08:21:30 +0200
   </pubDate>
   <title><![CDATA[Gracing the M&C Saatchi Abel team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128144&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Jun 2010 08:15:29 +0200
   </pubDate>
   <title><![CDATA[Ask Afrika and TGI define SA's youth]]></title>
   <description><![CDATA[South Africa is known for its diverse cultures, eleven official languages, breathtaking places and welcoming people. South Africa's youth - tomorrow's future - is the epitome of our country's uniqueness. Understanding South Africa's youth, their preferences and behaviours is any marketer's dream. TGI (Target Group Index), exclusively owned by Ask Afrika - a leading South African market research company, can assist marketers in understanding this dynamic group of people.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128140&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Jun 2010 08:28:29 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes - Blame it on cyberspace]]></title>
   <description><![CDATA[I received some pictures from the splendid day I spent at Soccer City last Friday and just couldn't believe how the spirit of the day was captured over and over, digitally, and saved on a memory stick for my perusal.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128137&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Jun 2010 08:22:28 +0200
   </pubDate>
   <title><![CDATA[Daily Maverick ups the game again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128145&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 15 Jun 2010 08:41:54 +0200
   </pubDate>
   <title><![CDATA[Digital: Message is still key]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128099&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Jun 2010 08:42:53 +0200
   </pubDate>
   <title><![CDATA[Laduuuuuuma . . . for lunch!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128100&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 15 Jun 2010 08:51:38 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: June 11 made history over and over . . .]]></title>
   <description><![CDATA[While some of us were fortunate enough to have been at Soccer City (on time and unstressed), the crowd at Nielsen has been working overtime to bring us the stats we all love to see before, during and after events like this one. How's this for fabulous:]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128091&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 15 Jun 2010 08:36:25 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a glance around the industry . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Jun 2010 08:39:23 +0200
   </pubDate>
   <title><![CDATA[Nielsen: Over 10 million see Bafana Bafana draw first blood]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128096&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:34:22 +0200
   </pubDate>
   <title><![CDATA[Create experiences not just communications]]></title>
   <description><![CDATA[Experiential marketing has been used for decades now, and is increasingly becoming the channel of choice for sectors that have to rely on dark marketing to get their brand messages out there.  So why, asks By Desiree Gullan, Creative Director, Gullan & Gullan, are marketers still talking about brand experiences as the new frontier for marketing innovation?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128093&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jun 2010 08:44:21 +0200
   </pubDate>
   <title><![CDATA[IAS selects SA judges]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128101&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Jun 2010 08:40:12 +0200
   </pubDate>
   <title><![CDATA[Ngage: R2-m coverage in three months]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128097&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 15 Jun 2010 08:33:10 +0200
   </pubDate>
   <title><![CDATA[Social media buzz varies country to country]]></title>
   <description><![CDATA[Social media is a large melting pot of ideas and interactions; country to country and person to person. Global events like the World Cup create a huge online buzz - and Nielsen is able to harvest data from around 100 million blogs, social networks, groups, boards and other consumer-generated media platforms and offer insight into what people are discussing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128092&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 15 Jun 2010 08:41:06 +0200
   </pubDate>
   <title><![CDATA[MOST Awards 2010 - bigger and better!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128098&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Jun 2010 08:38:05 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[More industry happenings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 08:26:54 +0200
   </pubDate>
   <title><![CDATA[Jeremy Mansfield hangs up morning mic]]></title>
   <description><![CDATA[After more than twelve years with 94.7 Highveld Stereo and 20 years with the Primedia Group, South Africa's best loved breakfast show host has announced that he will be hanging up the morning mic.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128003&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 09:04:39 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Calling Brand South Africa . . .]]></title>
   <description><![CDATA[I'm trying really hard to fill this issue with things marketing and not football, fevaah and vuvuzelas. Sadly, almost every press release I received this week contained one of these, to one degree or another.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128002&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 08:04:34 +0200
   </pubDate>
   <title><![CDATA[The face of out of home advertising]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128001&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 08:02:29 +0200
   </pubDate>
   <title><![CDATA[Africa a success for FNB Cell phone banking]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127999&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 08:01:22 +0200
   </pubDate>
   <title><![CDATA[Vuvuzela unplugged]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127998&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 07:58:20 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[A glance at the industry in all its glory . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127996&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 08:03:18 +0200
   </pubDate>
   <title><![CDATA[Cape Royale chooses MBP]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=128000&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 07:54:13 +0200
   </pubDate>
   <title><![CDATA[Nielsen projects offer valuable 3 Screen consumer insights]]></title>
   <description><![CDATA[Global audience measurement leader Nielsen is rolling out several exciting projects set to capture attention and offer practical marketing and management data pertinent to various consumer and media stakeholders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 08:00:11 +0200
   </pubDate>
   <title><![CDATA[Too PC, or just sense of humour failure?]]></title>
   <description><![CDATA[The South African advertising community has enjoyed a long history of satire and poking fun at local stereotypes in a very tongue-in-cheek fashion, so it came as quite a surprise to read the brouhaha about the Romans Pizza "Boeriezza" advert.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127997&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Jun 2010 07:56:10 +0200
   </pubDate>
   <title><![CDATA[Long-term partnerships swing the scales]]></title>
   <description><![CDATA[There is nothing better than a good case study to prove that advertising does work, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:39:56 +0200
   </pubDate>
   <title><![CDATA[Loeries: Seven days to go!]]></title>
   <description><![CDATA[With one week left until the extended entry deadline on 14 June, there is still enough time to submit your entries to The 2010 Loerie Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127950&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:36:55 +0200
   </pubDate>
   <title><![CDATA[Advertising Codes can deter ambush marketers]]></title>
   <description><![CDATA[Ambush marketing invariably raises its head when a major sporting spectacle is in the offing. Official sponsors can take comfort from knowing that, in addition to the laws protecting their rights, notably the amended Trade Practices Act and the Merchandise Act, they can turn to the Advertising Standards Authority (ASA).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127947&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:30:50 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Noor celebrates massive Muslim market]]></title>
   <description><![CDATA[According to a recent CNN report, Ogilvy & Mather has launched a global branding practice specialising in Islamic branding and the conforming of brands to the precepts of Islamic Shariah. Ogilvy Noor will be led by branding exerts based in "key Muslim markets" in Asia, the Middle East, North Africa and London.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127945&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:45:35 +0200
   </pubDate>
   <title><![CDATA[Dr Yahoo! I presume?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127955&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:46:32 +0200
   </pubDate>
   <title><![CDATA[Mutual & Federal scores a first ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127956&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:55:30 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes - Owning up]]></title>
   <description><![CDATA[I very rarely have nothing to say. In fact, almost never. So it is with great social - more than professional - shame that I have to say . . . I cannot think of a single think to put in my column.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127944&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:42:27 +0200
   </pubDate>
   <title><![CDATA[AMASA learnership applications close 10 June]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127952&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:43:19 +0200
   </pubDate>
   <title><![CDATA[FusionDesign on a journey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127953&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:34:14 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Ramping up support for Pendoring]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127946&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:44:11 +0200
   </pubDate>
   <title><![CDATA[NFVF call for papers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127954&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:38:10 +0200
   </pubDate>
   <title><![CDATA[Why every marketer should know about SEO]]></title>
   <description><![CDATA[SEO, the slick acronym for Search Engine Optimization, as daunting as it sounds, is simply the process of getting any given website to rank well in the major search engines (such as Google, Yahoo and Bing) for specific keywords. But what does SEO mean for the professional marketer in South Africa?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127948&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jun 2010 07:41:01 +0200
   </pubDate>
   <title><![CDATA[People powering brands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127951&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jun 2010 07:58:54 +0200
   </pubDate>
   <title><![CDATA[Are you the SACBW's Businesswoman of the Year?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127834&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jun 2010 07:49:48 +0200
   </pubDate>
   <title><![CDATA[Cadiz most socially responsible again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127832&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jun 2010 08:20:46 +0200
   </pubDate>
   <title><![CDATA[Brothers for Life names its squad]]></title>
   <description><![CDATA[Brothers for Life, the national SANAC endorsed men's campaign, with support from USAID, UNICEF, Manchester United and FC Barcelona, has named a phenomenal squad of national and international sporting talent that are to promote HIV prevention and take a stand against violence against women and children in South and Southern Africa from 1 June.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127831&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jun 2010 10:20:41 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Joburg ‘gees’]]></title>
   <description><![CDATA[The teams have arrived, or are arriving daily. We're all wearing our Bafana Bafana shirts on Fridays, and realising just how hard it must be to win soccer matches in that material. Besides perfectly outlining every boep and even hail damage, they appear to be made of the same stuff "school regs" were made of.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127837&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jun 2010 08:08:33 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[More industry happenings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127836&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jun 2010 08:00:21 +0200
   </pubDate>
   <title><![CDATA[Worth taking a salary cut to change careers?]]></title>
   <description><![CDATA[As world economies spin out of control and the financial market graphs look like the blueprint for a roller-coaster track, it is becoming more and more acceptable to make discontinuous career changes as and when this may be needed. Gone are the days when one could reasonably expect to have the same career from graduation to retirement - as technologies change, so do the businesses surrounding them, and this implies that you will need new skills to tackle new opportunities. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127835&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jun 2010 08:23:01 +0200
   </pubDate>
   <title><![CDATA[Making Joburg great]]></title>
   <description><![CDATA[The City of Joburg acknowledges ordinary residents for their contribution towards its status as a world-class African city through its feel-good You Make Joburg Great (YMJG) campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127833&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Jun 2010 08:06:42 +0200
   </pubDate>
   <title><![CDATA[DMASA give Blue Label the nod]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127766&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Jun 2010 07:58:39 +0200
   </pubDate>
   <title><![CDATA[Ready for Generation Next?]]></title>
   <description><![CDATA[Hundreds gathered at the Arena at Halfway Toyota in Fourways Johannesburg last week for the Sunday Times Generation Next 2010 Survey Awards where the "coolest" brands of all were revealed, as voted by SA's youth.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127762&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 01 Jun 2010 08:03:34 +0200
   </pubDate>
   <title><![CDATA[Steri Stumpie launches new social media campaign ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127764&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 07:53:31 +0200
   </pubDate>
   <title><![CDATA[MOST Awards 2010 launches the media owner online survey]]></title>
   <description><![CDATA[The MOST Awards Media Owner (MO) Online Survey is now live and Media Agencies are invited to participate.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127760&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:05:30 +0200
   </pubDate>
   <title><![CDATA[OPA now DMMA ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127767&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:00:31 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[What's happening in our industry today.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127763&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 01 Jun 2010 07:57:25 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar takes a look at all things marketing . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127761&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 07:54:25 +0200
   </pubDate>
   <title><![CDATA[The true challenge with equity and redress]]></title>
   <description><![CDATA[What does the term PDI mean in this country? It started off by meaning ALL previously disadvantaged individuals who needed to be treated as a specific category of civil society which deserve to be identified for having been prevented from having access to rights and privileges in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127758&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 01 Jun 2010 08:06:25 +0200
   </pubDate>
   <title><![CDATA[Online market research tool: Results in 24 hours]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127768&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:41:08 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Champagne tastes . . .]]></title>
   <description><![CDATA[I was reading through the list of brands voted "coolest" by our youth, and had to smile to myself. Ferrero Rocher, coolest chocolate? Lamborghini, coolest motor vehicle? Lacoste and Dolce & Gabbana, among the coolest scents?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127757&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Jun 2010 08:03:07 +0200
   </pubDate>
   <title><![CDATA[McValue for money]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127765&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 01 Jun 2010 07:54:01 +0200
   </pubDate>
   <title><![CDATA[We are not all the same - that's why DM exists!]]></title>
   <description><![CDATA[If everyone were the same direct marketing or any other marketing for that matter would be easy. Boring, but easy. Simply slap a price on a product that somebody is already predisposed to and away you go. No product differentiation required at all; no innovation and no marketing required.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127759&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 May 2010 08:30:38 +0200
   </pubDate>
   <title><![CDATA[Branded tables sold out for Big Event]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127707&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 08:29:30 +0200
   </pubDate>
   <title><![CDATA[Professional photographers celebrate with Vega ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127706&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 09:07:25 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: If you can't take the heat, Baby . . .]]></title>
   <description><![CDATA[On Tuesday 25 May 2010, Business Day republished a Financial Times article by US journo Lucy Kellaway who, it appears, has a big problem with one Ray Dalio, head honcho at hedge fund company Bridgewater.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127708&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 27 May 2010 08:16:26 +0200
   </pubDate>
   <title><![CDATA[Global consumers vote Google, Sony tops]]></title>
   <description><![CDATA[Google and Sony share the top spot in a study of the world's most reputable companies conducted by Reputation Institute, with Disney, BMW and Daimler rounding out the top five in a consumer survey that measured the reputations of 600 of the world's most prominent companies. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127702&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 May 2010 08:26:16 +0200
   </pubDate>
   <title><![CDATA[Big Fish meets Al Gore]]></title>
   <description><![CDATA[Big Fish School of Digital Filmmaking students and Alumni were invited, as part of a small delegation, to meet with former US Vice-President Al Gore at US Ambassador Donald Gips' residence in Pretoria.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127704&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 May 2010 08:19:15 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar looks into where the McCavity gang could have hidden 30 tons of goods . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127703&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 27 May 2010 08:28:03 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[Movements in the marketing sphere . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127705&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 08:01:58 +0200
   </pubDate>
   <title><![CDATA[Superbrands III launched: Premiere brands honoured]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 May 2010 07:55:31 +0200
   </pubDate>
   <title><![CDATA[Ins, outs, ups, downs . . .]]></title>
   <description><![CDATA[Movements in the marketing sphere . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127663&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 07:52:29 +0200
   </pubDate>
   <title><![CDATA[Do local retailers not consider online ‘competition'?]]></title>
   <description><![CDATA[Bear with me on this one. I need to quote a fair amount of "background" before I get to the real point of this issue, which is that retailers need to start taking online competition seriously - especially when the price difference reaches a thousand bucks!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127661&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 25 May 2010 08:01:25 +0200
   </pubDate>
   <title><![CDATA[67 minutes of your time could change the world . . .]]></title>
   <description><![CDATA[For 67 years, global icon, visionary leader and Nobel Peace Prize laureate Nelson "Madiba" Mandela gave his time for the greater good of his people. In 2009, the United Nations declared 18 July "Nelson Mandela Day" to give people around the world an opportunity to spend just 67 minutes taking some small actions that contribute to the upliftment of our communities.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127664&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 May 2010 07:50:16 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Farquhar looks at who's winning, who's whingeing and what's happening out there . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127660&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 May 2010 07:54:14 +0200
   </pubDate>
   <title><![CDATA[What a recession can do to brand loyalty]]></title>
   <description><![CDATA[A recent comScore study on brand loyalty among consumer goods products showed a significant decline in consumers' allegiance to favorite brands during the past two years. The percentage of shoppers who typically buy the brands they want most has steadily declined across the categories examined and in March 2010, less than 50% of shoppers reported buying the brand they wanted most.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127662&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 May 2010 08:03:13 +0200
   </pubDate>
   <title><![CDATA[Industry icons go green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127668&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 May 2010 08:02:11 +0200
   </pubDate>
   <title><![CDATA[NMF call to action on education ]]></title>
   <description><![CDATA["No child in Africa, and in fact anywhere in the world, should be denied education. I know that we can reach this goal." - Nelson Mandela (2004)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127666&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 25 May 2010 07:47:09 +0200
   </pubDate>
   <title><![CDATA[1st for Women Insurance Women in The Media Awards finalists]]></title>
   <description><![CDATA[The Media magazine is delighted to announce the finalists for the prestigious 1st for Women Insurance Women in The Media Awards 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127659&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 May 2010 08:14:00 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: What a wonderful world . . .]]></title>
   <description><![CDATA[Because "bad news sells" and I'm not trying to sell you anything, I want to share a couple of initiatives that have warmed my heart in recent weeks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127658&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 May 2010 07:55:56 +0200
   </pubDate>
   <title><![CDATA[Check out the statusphere]]></title>
   <description><![CDATA[Whatever industry you're in, in the end, everything is about status. And since what constitutes status in consumer societies is fragmenting rapidly, here's a (modest) framework to help you start exploring new status symbols and stories with your customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127560&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 May 2010 07:50:45 +0200
   </pubDate>
   <title><![CDATA[Open Day at AAA]]></title>
   <description><![CDATA[On Saturday, 5 June 5 2010, the AAA School of Advertising will hold its annual open day at the Johannesburg campus in Randburg. Starting at 9h30, presentations will outline and explain the various careers in advertising, the qualifications needed, and the benefits of studying at the AAA School.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127559&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 May 2010 07:49:42 +0200
   </pubDate>
   <title><![CDATA[Citizen circulation up 21%]]></title>
   <description><![CDATA[It has been an exciting start to the year for The Citizen newspaper - with sales soaring by an incredible 21% in the first quarter. A few weeks back, Wag the Dog's editor at large John Farquhar suggested that the newspaper's circulation would rise after raising the value of content and dropping the price. He was right!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127558&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 May 2010 07:47:41 +0200
   </pubDate>
   <title><![CDATA[Forces shaping the world]]></title>
   <description><![CDATA[According to the McKinsey sixth annual survey asking executives about the forces shaping the world economy, there is little change in how respondents view the importance of global trends compared with previous years, either for business in general or for their own companies' profits.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127557&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 May 2010 07:57:25 +0200
   </pubDate>
   <title><![CDATA[Cell C in comic campaign with Mamba Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 May 2010 08:05:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: My flags are lagging]]></title>
   <description><![CDATA[As excitement builds for the You-Know-What, I have to say that it is a delight to see the country united by little flags flying from every second car that goes past. (Anyone remember how marketers managed to get everyone to plak a "Put a Tiger in your Tank" or "STP" sticker on their cars all those years ago?)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127556&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:11:53 +0200
   </pubDate>
   <title><![CDATA[South Africa's premiere brands honoured]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127512&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:09:49 +0200
   </pubDate>
   <title><![CDATA[More accolades for Carat]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127510&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:10:45 +0200
   </pubDate>
   <title><![CDATA[Provantage take LG InfiniaTV range national]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127511&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 07:56:44 +0200
   </pubDate>
   <title><![CDATA[Leadership: Misnomer in the communications community?]]></title>
   <description><![CDATA[As CEO of the Services SETA I have been had the good fortune of participating on a global stage on-behalf of the South African communications sector, including marketing services, research, branding, public relations and direct marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127503&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:25:39 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Weird marketing phrases made real]]></title>
   <description><![CDATA[Besides being a nation of acronyms, we are also a nation that enjoys . . . well, weird little terms that become fashionable and flood everything from marketing departments and press releases to local bars.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127502&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 07:59:36 +0200
   </pubDate>
   <title><![CDATA[Stakeholder relationships in reputation management]]></title>
   <description><![CDATA[Reputation management has become a vital business tool. No longer is it a soft skill, but a core responsibility of each and every employee and all involved stakeholders within an organisation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127504&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:08:32 +0200
   </pubDate>
   <title><![CDATA[Get a lift home with TLC, Road Trip]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127509&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:07:30 +0200
   </pubDate>
   <title><![CDATA[Microsoft, Kagiso breathe new life into MSN portal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127508&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:04:22 +0200
   </pubDate>
   <title><![CDATA[Ubuntu drives local growth in WOMM]]></title>
   <description><![CDATA[In a 2008 study conducted by global research house Milward Brown, South Africa ranked number one out of twenty-one other countries in spreading word-of-mouth about a brand. The study noted that 86% of the country's population was more likely to recommend a brand to another person, compared to 14% who would trust traditional mediums such as advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127506&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:01:21 +0200
   </pubDate>
   <title><![CDATA[ABF: Giving back to the industry ]]></title>
   <description><![CDATA[Work with me on this picture: You've worked your heart out for the ad industry all your life. You've had the good times, you've partied hard, you've had a healthy bank balance and you probably overextended yourself - you shouldn't have bought that SUV you thought you really needed - but, hell, it was all worth it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127505&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:16:02 +0200
   </pubDate>
   <title><![CDATA[Falling foul of mothers]]></title>
   <description><![CDATA[The diaper (nappy) war in the USA is a no-holds-barred battle. Competitors continually launch "improved" versions to attract customers and brand allegiance is short lived.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127513&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 May 2010 08:26:01 +0200
   </pubDate>
   <title><![CDATA[Direct marketing: Crafting successful communication]]></title>
   <description><![CDATA[Mike Taberner, divisional managing director of Ince 1:1 Relationship Marketing, says: "Adding my name to your document is simply not good enough!"]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127507&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 May 2010 08:14:52 +0200
   </pubDate>
   <title><![CDATA[Prezence gets Ceres digital]]></title>
   <description><![CDATA[Prezence Digital, in collaboration with specialist brand activation agency 34 Women, have conceptualised and developed the digital interface and interactive entry mechanisms for the "Ceres, Flavours of South Africa" competition.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127399&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 May 2010 08:22:41 +0200
   </pubDate>
   <title><![CDATA[Primall and Twisp take the drag out of smoking]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127402&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 May 2010 08:12:39 +0200
   </pubDate>
   <title><![CDATA[Unlocking the magic of chemistry]]></title>
   <description><![CDATA[In the last two years that the Independent Agency Search and Selection Company (IAS) has been active in the market, we have ascertained that during the pitch process the role of chemistry plays a significant role in developing a successful relationship between client and agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127398&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 May 2010 08:34:32 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Another little rant . . .]]></title>
   <description><![CDATA[Tomorrow I take delivery of what - compared to the ageing beauty I have right now - is a SUPER computer. It has all the whistles and bells; FOUR gigs of RAM; a hard drive you could park a small car in; and a monitor I'd be happy to watch our Protea Girls play cricket on.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127396&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 May 2010 08:21:26 +0200
   </pubDate>
   <title><![CDATA[Not at any price]]></title>
   <description><![CDATA[As you know, your brand's price-point is a powerful vehicle in the marketing mix to harness sales and meet your marketing objectives. Undercut your competitors and you will gain market share. Right? While this may be true in some instances, in others the opposite is true. I found this out recently when researching a subject called "Behavioural Economics" for one of our clients at Gullan&Gullan, and would like to share some of my findings with you.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127401&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 May 2010 08:08:23 +0200
   </pubDate>
   <title><![CDATA[When PA becomes CD, it's not PC . . .]]></title>
   <description><![CDATA[Hi my name is Xolisa Ntusi. uSukwini, iLawu, iChwama, uDubashe, uMnqayi linqindi, uSadlalangangca, uNjabovu, Tiki ayivumani nompokotho. I was born in the late 1970s in Tokoza, a "suburb" of Alberton. Don't laugh - that's what the board reads... "suburb", even though we all know that Khumalo street doesn't look like any other street in suburbia.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127397&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 May 2010 08:19:20 +0200
   </pubDate>
   <title><![CDATA[New appointments]]></title>
   <description><![CDATA[Who is moving on, moving up or moving out . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127400&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 May 2010 08:25:13 +0200
   </pubDate>
   <title><![CDATA[South Africa extends a warm rooibos welcome ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127403&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 11 May 2010 07:48:55 +0200
   </pubDate>
   <title><![CDATA[Ads24 campaign encourages Afrikaans advertising]]></title>
   <description><![CDATA[Ads24 has launched a national advertising campaign to encourage marketers in South Africa to use Afrikaans as a medium to speak to the hearts and minds of a market that has a healthy disposable income and therefore boasts great spending power.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127344&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 11 May 2010 08:13:54 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: A letter to Australia]]></title>
   <description><![CDATA[Dear Australia

We've had our differences in the past, but we're gracious enough to admit that "Warney" was worth all the fuss; Ponting IS a good captain; and your rugby team still sucks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127348&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 11 May 2010 07:52:53 +0200
   </pubDate>
   <title><![CDATA[Is creative talent drying up?]]></title>
   <description><![CDATA[Advertising is my hobby so I watch ads on TV, read them in print, try to find one on radio, which is difficult. Often I come across ads I've seen before. They have been dusted up a bit in order be 'Cool' and relevant to today's audience, but the basic idea remains the same.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127345&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 11 May 2010 07:42:27 +0200
   </pubDate>
   <title><![CDATA[Usability and content win out]]></title>
   <description><![CDATA[iafrica.com, South Africa's most established online brand, has recently experienced a substantial increase in daily unique users and page impressions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127343&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 11 May 2010 07:55:27 +0200
   </pubDate>
   <title><![CDATA[Q&A with Ben Wren, 60 Layers of Cake]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127346&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 May 2010 07:58:22 +0200
   </pubDate>
   <title><![CDATA[Loeries extends deadline for World Cup entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127347&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 May 2010 08:08:13 +0200
   </pubDate>
   <title><![CDATA[Consumer Protection Act for us marketing types]]></title>
   <description><![CDATA[I have the distinct privilege of working in the marketing field where each day brings with it new and awesome opportunities for great campaigns. So, my world was almost shattered when I first heard about the Consumer Protection Act and the potential impact it was going to have on our ability to communicate with customers (both new and potential).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127342&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 May 2010 08:48:58 +0200
   </pubDate>
   <title><![CDATA[AMASA calls for 2010 learnership applications]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127255&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 06 May 2010 08:06:52 +0200
   </pubDate>
   <title><![CDATA[Standard Bank tops in reputation stakes]]></title>
   <description><![CDATA[Banking giant Standard Bank has emerged with the best reputation among South Africa's ten largest listed companies in 2010, according to the 2010 Reputation Pulse survey conducted by the internationally respected Reputation Institute. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 May 2010 08:48:49 +0200
   </pubDate>
   <title><![CDATA[Vital Health Food champions its brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127253&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 May 2010 08:48:38 +0200
   </pubDate>
   <title><![CDATA[Future of communications in SADC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127254&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 May 2010 07:53:27 +0200
   </pubDate>
   <title><![CDATA[Cracking markets abroad]]></title>
   <description><![CDATA[Successful South African companies seem lose the very entrepreneurial skills that took them to the top of the South African business hit parade when they decide to spread their wings abroad, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127252&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 May 2010 08:43:25 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka Newspaper Awards: Sterling journalism]]></title>
   <description><![CDATA[The judges experienced a great deal of pleasure and pride in scrutinising the entries for the ninth annual Mondi Shanduka Newspaper Awards held at Soccer City in Johannesburg on Wednesday, 5 May. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127257&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 May 2010 08:48:15 +0200
   </pubDate>
   <title><![CDATA[Young Cannes Lions competition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127256&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 May 2010 07:51:13 +0200
   </pubDate>
   <title><![CDATA[Social media and real-time search: Two worlds converging]]></title>
   <description><![CDATA[Last month, Google added a new capability to the Google South Africa search engine that may turn out to be one of its most important search innovations: the option for users to search for real-time social media content from across the Web. Diane Charton, MD, Acceleration Media looks at what it means.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127251&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 06 May 2010 08:17:06 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: How we do things around here . . .]]></title>
   <description><![CDATA[Our office has a dynamic document called "How we do things around here". It changes with the growth of the company and with new systems and processes that are put in place.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127249&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 May 2010 08:29:56 +0200
   </pubDate>
   <title><![CDATA[Online complaints and defamation]]></title>
   <description><![CDATA[Customer expectations and perceptions are critical to the service experience. When a customer's expectations are not met, it means they may perceive the service encounter as poor, which results in dissatisfaction. Extreme dissatisfaction may result in emotions such as rage and anger. Rage can be seen as a range of emotions including fury, wrath, disgust, contempt and resentment. Milder forms include being upset, annoyed and agitated. In many cases, the anger is out of line with the magnitude of the service failure. But what do dissatisfied customers do?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127179&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 May 2010 08:46:51 +0200
   </pubDate>
   <title><![CDATA[Why no guerrilla PR around SWC?]]></title>
   <description><![CDATA[When South Africa won the opportunity to host the SWC the news covered every possible angle. Now, with less than 40 days to go, the SWC will once again hold a place in almost every newspaper and online news media site.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127183&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 May 2010 08:37:50 +0200
   </pubDate>
   <title><![CDATA[Resilience through recession: BrandZ Top 100 worth over $2 trillion]]></title>
   <description><![CDATA[Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released last week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127180&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 May 2010 18:59:49 +0200
   </pubDate>
   <title><![CDATA[Online complaints and defamation]]></title>
   <description><![CDATA[Customer expectations and perceptions are critical to the service experience, says Michel Koekemoer and Adele Berndt. When a customer’s expectations are not met, it means they may perceive the service encounter as poor, which results in dissatisfaction. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127165&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 May 2010 19:21:46 +0200
   </pubDate>
   <title><![CDATA[Resilience through recession: BrandZ Top 100 worth over $2 trillion]]></title>
   <description><![CDATA[Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking released last week. When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127166&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 04 May 2010 08:25:17 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Social (media) gaffes]]></title>
   <description><![CDATA[If you have a brand to protect, you probably have (or should have) a good PR company with a crisis and reputation management plan at the ready. However, if that plan doesn't include effective social media management, you could end up with egg (or oil or chocolate) on your face. Just ask BP - and Nestle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127178&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 May 2010 08:43:15 +0200
   </pubDate>
   <title><![CDATA[The challenges of out-of-home media]]></title>
   <description><![CDATA[As the one form of media from which there is no escape, out-of-home advertising evokes mixed feelings in the public. It appears to evoke even more mixed feelings within the industry, says Shelagh Foster, editor of www.themediaonline.co.za]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 May 2010 19:37:07 +0200
   </pubDate>
   <title><![CDATA[Why no guerrilla PR around SWC?]]></title>
   <description><![CDATA[When South Africa won the opportunity to host the SWC, the news covered every angle and now - with less than 40 days to go - the SWC will once again hold a place in almost every newspaper and online news media site.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127167&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 May 2010 08:58:07 +0200
   </pubDate>
   <title><![CDATA[TAMS contract goes to Nielsen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127185&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 May 2010 08:53:03 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Guerrilla marketing</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127184&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 30 Apr 2010 15:50:46 +0200
   </pubDate>
   <title><![CDATA[Win a trip to Cannes Ad Festival in June 2010]]></title>
   <description><![CDATA[This is an opportunity for two young creatives to enter the 48 hour YouTube Cannes Young Lions Ad contest. Opens on May 14, 2010. YouTube will be running a 48 hour viral film contest to create an ad for an international charity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127124&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Apr 2010 08:55:57 +0200
   </pubDate>
   <title><![CDATA[Managing inter-cultural communication]]></title>
   <description><![CDATA[I was recently part of a PR team which managed an event involving community members in a section of Soweto. The majority of the participants were senior members of the black community. It’s tricky to balance preconceptions of how an event should unfold as opposed to the reality of the situation. This tug of war manifests itself in time pressures and priorities of both media and PR professionals vying with one might call an "African" pace of the host community. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127078&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Apr 2010 08:59:56 +0200
   </pubDate>
   <title><![CDATA[Patterson named Advertising Achiever of the Year]]></title>
   <description><![CDATA[Congratulations to Gordon Patterson, Group Managing Director of SMG (Starcom MediaVest Group), who was honoured as Advertising Achiever of the Year at this year's AdReview Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127081&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Apr 2010 09:02:49 +0200
   </pubDate>
   <title><![CDATA[Mamba, SA Tourism take Sho’t Left]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127084&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Apr 2010 08:59:44 +0200
   </pubDate>
   <title><![CDATA[2009 media inflation watch figures at AMASA forum ]]></title>
   <description><![CDATA[Join us on Wednesday 5 May 2010 when the Advertising Media Association of South Africa (AMASA) hosts industry expert Mike Leahy to present the new 2009 Media Inflation Watch Report.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127082&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Apr 2010 09:33:30 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Total recall]]></title>
   <description><![CDATA[After more than a year of consumer research and agency brainstorming, McDonald's global chief marketing officer unveiled the food giant's latest tagline: "I'm Lovin' It."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127076&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Apr 2010 09:04:28 +0200
   </pubDate>
   <title><![CDATA[Account Moves]]></title>
   <description><![CDATA[Primall Media gets Citroen’s first mall campaign]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127085&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Apr 2010 08:57:23 +0200
   </pubDate>
   <title><![CDATA[What value social media?]]></title>
   <description><![CDATA[In the more advanced economies, social media has become the new mantra of marketing, viewed by many companies as an essential tool for success, says <b>John Farquhar</b>. The idea basically revolves around using the online sites which consumers actively engage i.e FaceBook, YouTube etc, and encourage them to participate in a continuous two-way dialogue with the company about its brands. The objective is to strengthen relationships and encourage brand loyalty.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127079&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Apr 2010 09:30:09 +0200
   </pubDate>
   <title><![CDATA[Re-evaluating your golden fat 2010 resolutions]]></title>
   <description><![CDATA[Well believe it or not, we are already into the second quarter of 2010, soon we will be halfway through the year and before you realise it - or should I say, before you wake up and smell the freshly brewed warm white coffee - it will be 2011. Ja nee.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127077&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Apr 2010 15:25:02 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[</b>Students are worth courting</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127083&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 Apr 2010 19:54:41 +0200
   </pubDate>
   <title><![CDATA[Re-evaluating your golden fat 2010 resolutions]]></title>
   <description><![CDATA[Well believe it or not, we are already into the second quarter of 2010, soon we will be halfway through the year and before you realise it - or should I say, before you wake up and smell the freshly brewed warm white coffee - it will be 2011. Ja nee.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127063&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Apr 2010 14:15:19 +0200
   </pubDate>
   <title><![CDATA[Football website revamps ahead of World Cup]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127056&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Apr 2010 11:45:00 +0200
   </pubDate>
   <title><![CDATA[Important MA(SA) notice]]></title>
   <description><![CDATA[Notice of an ordinary general meeting.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127005&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Apr 2010 11:49:47 +0200
   </pubDate>
   <title><![CDATA[Will SA's no-name brands do the same?]]></title>
   <description><![CDATA[80% of global consumers indicated that store brands are the same as or better than national brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127007&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Apr 2010 11:41:38 +0200
   </pubDate>
   <title><![CDATA[Making money through mobile marketing]]></title>
   <description><![CDATA[Will mobile coupons take off, if there is participation from retailers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127004&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Apr 2010 11:53:35 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[One for the books]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127008&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Apr 2010 11:58:04 +0200
   </pubDate>
   <title><![CDATA[Youth: A different ballgame]]></title>
   <description><![CDATA[Ad Age has dubbed them the "on-demand" generation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=127006&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Apr 2010 09:03:40 +0200
   </pubDate>
   <title><![CDATA[Calling for phenomenal media women . . .]]></title>
   <description><![CDATA[The Media magazine is calling for nominations for the prestigious 1st for Women Insurance Women in The Media Awards 2010, to be held on 29 July 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126923&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Apr 2010 09:01:34 +0200
   </pubDate>
   <title><![CDATA[Toyota’s Buddy: He's ba-aaa-aa-d!]]></title>
   <description><![CDATA[From the casting of the now famous boxer to the choosing of the voice-over artist, Buddy commercials have become firm favourites with South Africans who can't wait to hear whether the canine is cheesed off with the "ba-aaa-a-a-d" sheep, or condescending with his "sis" . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126922&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Apr 2010 09:05:23 +0200
   </pubDate>
   <title><![CDATA[How do you manage your social media marketing?]]></title>
   <description><![CDATA[The argument for social media as a highly effective marketing tool is not new, says <b>Desiree Gullan</b>, noting that the prediction that Facebook will be the most dominant online property of the 20-teens – even more pervasive than Google – should tip you over the edge if you’re still pessimistic.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126924&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Apr 2010 08:58:23 +0200
   </pubDate>
   <title><![CDATA[Local business leaders 'upbeat']]></title>
   <description><![CDATA[It's good news for marketers after turbulent times: The majority of local business leaders are upbeat about South Africa according to Avusa Media and BDFM Publisher’s latest 2010 South African Business Research Evaluation (SABRE) results. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126921&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Apr 2010 15:07:22 +0200
   </pubDate>
   <title><![CDATA[Y&R Speaks Out]]></title>
   <description><![CDATA[Ad Agency Young & Rubicam, in a letter to the President, asks Government stop to its current rhetoric that fosters aggression, rather than harmony in South African society. This is a remarkable step from an industry that has always adopted a passive stance on many social issues, particularly when they have a political connection.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126940&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Apr 2010 09:10:16 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: It's a dog's life]]></title>
   <description><![CDATA[Marketingweb and its parent company, Wag The Dog, is filled with some fabulous, at times off-beat, people. We work hard, we are all passionate about what we do, we wear our soccer shirts on Fridays . . . and we LOVE Buddy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126920&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 22 Apr 2010 09:07:07 +0200
   </pubDate>
   <title><![CDATA[SA marketers going green?]]></title>
   <description><![CDATA[As consumers become more eco-conscious, companies will go to ever greater lengths to present themselves as environmentally friendly. As a result, an increased number of local companies are adopting eco-friendly advertising materials, products and methods for their campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126925&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Apr 2010 10:52:41 +0200
   </pubDate>
   <title><![CDATA[Lighthouse Digital partners with Initiative Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126890&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Apr 2010 10:56:39 +0200
   </pubDate>
   <title><![CDATA[TLC and Roche, breast friends for life]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126891&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Apr 2010 10:25:20 +0200
   </pubDate>
   <title><![CDATA[Primall Media takes on gold coins]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126886&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 20 Apr 2010 09:37:57 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Brand listening and fishing rods]]></title>
   <description><![CDATA[At the risk of getting shot down in flames by old school fishermen, I am one of the people who believes that net fishing is fast being replaced by fly fishing, metaphorically speaking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126852&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Apr 2010 14:24:56 +0200
   </pubDate>
   <title><![CDATA[An exploration into the Coloured market]]></title>
   <description><![CDATA[Fragmented, stereotyped and misunderstood, South Africa’s 4.4 million strong Coloured market is as big as the white market in South Africa (9.1% of the population vs. 9%) and yet so many marketers have made the mistake of overlooking opportunities within this previously disadvantaged group. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126850&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Apr 2010 09:13:44 +0200
   </pubDate>
   <title><![CDATA[Roots Survey: A mine of information]]></title>
   <description><![CDATA[If you think you know the South African consumer landscape, you don't. Your knowledge is in all probability outdated. Caxton's newly released 'Roots' survey which analysis the shopping habits of consumers in this country reveals that the consumer landscape in this country changed dramatically since 2007. Marketers will gain valuable information that will enable them to improve their marketing if they compared the 2007 survey data with the 2010 results.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126849&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Apr 2010 09:38:43 +0200
   </pubDate>
   <title><![CDATA[Dettol extends brand reach]]></title>
   <description><![CDATA[To assist with the launch of Dettol’s new Natural Liquid Soap, TLC has conceptualised a multi-platform campaign encompassing mirror decals, tester units and first of its kind shower decals and dispensers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126851&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Apr 2010 09:10:36 +0200
   </pubDate>
   <title><![CDATA[Loyal readers, strong growth for Sake24]]></title>
   <description><![CDATA[Sake24, South Africa’s only Afrikaans business newspaper, experienced an average 7% jump in readership over the last six months, and a 2% growth year-on-year. This is according to the latest All Media Products Survey (AMPS) results released on the 29 March 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126847&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Apr 2010 09:26:11 +0200
   </pubDate>
   <title><![CDATA[MOST expands to include research on media agencies]]></title>
   <description><![CDATA[The MOST Award initiative is based on the principle that consistent and clear communication   resolves issues and contributes to success. MOST is aimed at encouraging and enhancing the communication between two important groups – media agencies and media owners. In particular communication between the media agency staff and sales and marketing teams at media owners. Ultimately good communication and improved understanding will lead to better service levels and enhance the bottom line.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126844&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Apr 2010 09:12:08 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[<b>Quote of the Year</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126848&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Apr 2010 09:09:07 +0200
   </pubDate>
   <title><![CDATA[Working with foreigners]]></title>
   <description><![CDATA[It’s only when you work in a global firm that you realise what many South Africans are missing. I have spent most of my working life in South Africa and for much of that time the companies I ran or worked for, were parochial in the sense that my working colleagues tended to be local and the work we produced was for domestic consumption.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126846&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Apr 2010 09:33:04 +0200
   </pubDate>
   <title><![CDATA[New appointments: 20 April 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126855&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Apr 2010 08:59:48 +0200
   </pubDate>
   <title><![CDATA[Women in The Media Awards Welcomes 1st for Women Insurance Brokers]]></title>
   <description><![CDATA[The annual Women in The Media Awards are pleased to welcome a new title sponsor to this prestigious event – 1st for Women Insurance Brokers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126791&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 12:05:52 +0200
   </pubDate>
   <title><![CDATA[CMO Council flashes the red card]]></title>
   <description><![CDATA[Licensing violations, brand fraud and trademark infringement around mega-sports events will be a new area of study by the Chief Marketing Officer (CMO) Council as billions of TV viewers and football fans gear up for the month-long 2010 FIFA World Cup in South Africa, kicking off June 11. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126732&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Apr 2010 08:47:43 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: It's a matter of taste]]></title>
   <description><![CDATA[I recently received a press release telling me that the award-winning Woolworths TASTE magazine has launched an interactive website. Being a lover of both cookbooks (okay, food too) and online recipe sites, I rushed in to take a look.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 12:07:24 +0200
   </pubDate>
   <title><![CDATA[Shanduka-Aggreko National Supporter of World CupTM]]></title>
   <description><![CDATA[Shanduka-Aggreko has been named the final National Supporter of the 2010 FIFA World CupTM . A leading African investment holding company, Shanduka-Aggreko - through its subsidiary Shanduka Energy, and Aggreko, the global leader in the provision of temporary power rental services - has formed a joint-venture which is the official supplier of rental power for broadcasting of the tournament.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126733&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Apr 2010 09:32:19 +0200
   </pubDate>
   <title><![CDATA[Maverick rolls out SA’s largest gaming tournament]]></title>
   <description><![CDATA[Event management and sports marketing specialists Maverick got the ball rolling with the successful organising of an interactive gaming tournament to highlight the FIFA Interactive World Cup 2010 for both Electronic Arts and Sony Playstation at Cresta Shopping Centre in March. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126730&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 14:52:07 +0200
   </pubDate>
   <title><![CDATA[Chartered Marketer SA now with MA(SA)]]></title>
   <description><![CDATA[The marketing industry has moved closer to promoting professional standards as the Chartered Marketer SA (CMSA) programme takes off in its new home at the Marketing Association of South Africa. Discussions with the Services SETA and other stakeholders, including the Services Seta Chartered Marketer Advisory Committee, have resulted in an agreement that the Chartered Marketer and Marketing Practitioner designations will, with immediate effect, be hosted and managed by the Marketing Association – MA(SA). ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126740&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 11:59:05 +0200
   </pubDate>
   <title><![CDATA[Goldstuck wraps up AGM]]></title>
   <description><![CDATA[The advertising and media industry recently celebrated the ABF's vital support at its Annual General Meeting. Giving thanks to those individuals who give freely of their time and effort, the ABF gave a cocktail party and a presentation by media commentator Arthur Goldstuck at the Parker’s Comedy and Jive in Monte Casino.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126731&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 11:52:01 +0200
   </pubDate>
   <title><![CDATA[Build a reputation that lasts]]></title>
   <description><![CDATA[Ever since Apple launched the Macintosh computer – a must-have for designers today - it was seen as an innovative IT company to watch. This reputation has grown to outsize proportions following its launch of the iPod, iPhone, iPad, Apps stores and, most recently, the iAd system.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126729&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 09:53:59 +0200
   </pubDate>
   <title><![CDATA[Gaviscon returns to TLC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126721&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 16:57:57 +0200
   </pubDate>
   <title><![CDATA[Wideopen spreads MWEB's message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126742&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 10:14:52 +0200
   </pubDate>
   <title><![CDATA[Lexus takes over Melrose Arch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126725&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 14:03:51 +0200
   </pubDate>
   <title><![CDATA[Call for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126736&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 09:58:35 +0200
   </pubDate>
   <title><![CDATA[The Roger Garlick Award finalists are]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126722&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 11:50:20 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Living for today?</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126727&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Apr 2010 10:12:09 +0200
   </pubDate>
   <title><![CDATA[Jagermeister dominates washrooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126724&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Apr 2010 15:58:40 +0200
   </pubDate>
   <title><![CDATA[High Level SANEF/SAPS National Leadership workshop]]></title>
   <description><![CDATA[Details of the upcoming workshop.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126671&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Apr 2010 15:52:39 +0200
   </pubDate>
   <title><![CDATA[Ad industry's transformation progress]]></title>
   <description><![CDATA[The communication and advertising industry reports that there has been continued progress in its drive to make the industry more representative of the country's demographics, in what was traditionally a white dominated environment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126668&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Apr 2010 15:57:16 +0200
   </pubDate>
   <title><![CDATA[Spend quality time in Ernest Hemingway's library]]></title>
   <description><![CDATA[Marcus Brewster Publicity (MBP) has created a signature ten-day event - Ernest Hemingway's Library - to raise funds and awareness for pro bono client, Cape-based AIDS NGO Wola Nani.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126670&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Apr 2010 15:53:09 +0200
   </pubDate>
   <title><![CDATA[The value of craftsmanship]]></title>
   <description><![CDATA[There is little doubt that the processes and techniques involved in communicating the value of brands through advertising in mass media have evolved quite extensively over the past 50 years. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126667&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Apr 2010 16:03:09 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Brand Malema]]></title>
   <description><![CDATA[Okay, in the same light as I wrote about "Brand Tiger", I am NOT for a minute anyone actually brands Julius Malema. We are talking about Malema the brand, as opposed to heating up branding irons and . . . well, you get the idea.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126666&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Apr 2010 15:55:02 +0200
   </pubDate>
   <title><![CDATA[Nat Nakasa Award: Call for entries]]></title>
   <description><![CDATA[Nominations now open.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126669&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Apr 2010 13:01:52 +0200
   </pubDate>
   <title><![CDATA[Account wins: 8 April 2010]]></title>
   <description><![CDATA[Account wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126577&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Apr 2010 08:43:47 +0200
   </pubDate>
   <title><![CDATA[Memo to chartered marketers, marketing practitioners]]></title>
   <description><![CDATA[Dear Colleagues,]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126587&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Apr 2010 08:50:47 +0200
   </pubDate>
   <title><![CDATA[Launching a brand: Walking tall in land of the small]]></title>
   <description><![CDATA[The world changes when small people ignore their insignificance and do what others tell them can’t be done says <b>Ondina Kuhn</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126589&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Apr 2010 09:26:41 +0200
   </pubDate>
   <title><![CDATA[The innovative virtual office]]></title>
   <description><![CDATA[The computer era is the key enabler of the advent of the virtual office. In this world the concept of something being "virtual" is far broader than it just being remote or "not here". In the current era, the phrase "virtual" is generally partnered with "technology" to provide us with "virtual technology". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126565&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Apr 2010 08:41:38 +0200
   </pubDate>
   <title><![CDATA[Want market share? Make a brain claim]]></title>
   <description><![CDATA[In a seminal book titled 'Positioning' published many years ago Al Reis and Jack Trout explained the importance of establishing a position in the consumers mind for products, and brands, says <b>John Farquhar</b>. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126586&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Apr 2010 09:25:37 +0200
   </pubDate>
   <title><![CDATA[Calling all film-makers ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126591&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Apr 2010 09:43:33 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[It's an argument we're going to keep having, I believe, for years to come. Is digital killing print?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126592&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Apr 2010 08:39:19 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>iPad launched in USA</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126585&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Apr 2010 09:40:15 +0200
   </pubDate>
   <title><![CDATA[Social media gets public service campaign out there]]></title>
   <description><![CDATA[Seattle-based filmmaker Zeek Earl has been awarded the Grand Prize in the Chief Marketing Officer (CMO) Council's Pause to Support A Cause public service advertising contest, which was powered by Zooppa, a global social media network of nearly 60,000 creative enthusiasts developing people-inspired brand marketing and non-profit campaign concepts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126568&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Apr 2010 08:47:07 +0200
   </pubDate>
   <title><![CDATA[Hard-hitting campaign highlights FAS]]></title>
   <description><![CDATA[Foetal Alcohol Syndrome (FAS) is the leading known cause of mental retardation, and the Western Cape has the highest incidence of FAS in the world. So when creative agency Lowe Bull Cape Town was tasked with crafting a campaign that would raise awareness and challenge misconceptions of the disorder, the team knew they needed to produce something potent.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126588&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Apr 2010 09:36:01 +0200
   </pubDate>
   <title><![CDATA[Connecting with students]]></title>
   <description><![CDATA[When the South African Institute of Chartered Accountants (SAICA) approached digital design, development and strategy agency ThoughtCorp to assist in engaging accounting students, the company came up with the nowiCAn web platform, launched in January 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126567&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Apr 2010 09:32:01 +0200
   </pubDate>
   <title><![CDATA[Loeries category change]]></title>
   <description><![CDATA[The quest for creative excellence is in a state of constant refinement. To this end, The Loerie Awards has announced a change to the TV Promotion, Video and Live Events category. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126566&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Apr 2010 15:04:55 +0200
   </pubDate>
   <title><![CDATA[Jack Daniel’s ads tell a story]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126575&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Apr 2010 09:08:40 +0200
   </pubDate>
   <title><![CDATA[ADTECH ensures faster loading of ads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Apr 2010 15:08:38 +0200
   </pubDate>
   <title><![CDATA[Dentyne welcomes new member]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126576&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 07 Apr 2010 09:12:16 +0200
   </pubDate>
   <title><![CDATA[Atmosphere cleans up at PRISM awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126563&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 12:08:50 +0200
   </pubDate>
   <title><![CDATA[Ogilvy PR shines at PR awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126537&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 12:26:46 +0200
   </pubDate>
   <title><![CDATA[Changes at Endemol]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126540&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 08:36:46 +0200
   </pubDate>
   <title><![CDATA[Consumers want dialogue with business]]></title>
   <description><![CDATA[According to the 2009 Cone Consumer New Media Study, an online survey by Opinion Research Corporation among a representative US sample of 1,048 adults comprising "new media users," 44% of American new media users are searching for, sharing or discussing information about corporate responsibility (CR) efforts and programs and are highly confident they can have an effect on business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126523&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Apr 2010 09:38:36 +0200
   </pubDate>
   <title><![CDATA[New appointments: 6 April 2010]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126527&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 09:24:36 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Putting the pin back in the grenade]]></title>
   <description><![CDATA[As South African party leaders scramble to put the pin back in the grenade after a weekend that shocked the country, it is clear that political leaders are in dire need of a few good marketers, communicators and PR people in their camps.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126528&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 08:34:34 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Reading outdoor with data</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126522&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 12:32:32 +0200
   </pubDate>
   <title><![CDATA[Saatchi & Saatchi take top award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126538&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 12:02:28 +0200
   </pubDate>
   <title><![CDATA[Fresh addition to boost Ogilvy's digital arm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126535&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Apr 2010 10:16:23 +0200
   </pubDate>
   <title><![CDATA[Outdoor rocks the roads]]></title>
   <description><![CDATA[For those who haven't seen them streaking by . . . Indigo Marketing's one bus for BANKSETA and another two for Brand South Africa have been getting attention from the outside in.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126526&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:59:57 +0200
   </pubDate>
   <title><![CDATA[Algoa FM integrates platforms, drops SMS rates]]></title>
   <description><![CDATA[New technology and falling bandwidth charges have allowed Algoa FM to get closer to its listeners by integrating its on-line platforms and introducing a loyalty card linked to rewards. The station has announced that it has dropped the cost of SMSs sent to it by a third.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126455&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 01 Apr 2010 09:15:56 +0200
   </pubDate>
   <title><![CDATA[Not to be missed . . .]]></title>
   <description><![CDATA[Do not miss the SAMRA Conference June 3-4  Mount Grace Hotel, Magaliesberg]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126473&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 08:46:41 +0200
   </pubDate>
   <title><![CDATA[Second round Pyro finalists announced]]></title>
   <description><![CDATA[Pyrotec, the privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently announced the March finalists of the 2010 Pyro Inspiration Awards held at the company’s Johannesburg head office. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126456&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 10:13:41 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: PR industry shines]]></title>
   <description><![CDATA[Last night, our company, Wag The Dog, attended the 2010 PRISM Awards held at Gallagher Estate. The communication industry was out there in their finery, and the evening was lovely.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126476&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 09:30:29 +0200
   </pubDate>
   <title><![CDATA[Top down not bottom up?]]></title>
   <description><![CDATA[Unlike the more mature markets abroad, where marketers continually engage with consumers in order to ascertain whether changing lifestyles open up unfulfilled needs, South Africa is a society where marketers take products and brands that have shown promise in other markets and launch them locally. Some win, and some lose.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126474&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 09:46:17 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[</b>More does not mean more</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126475&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Apr 2010 08:59:14 +0200
   </pubDate>
   <title><![CDATA[Account wins: 1 April 2010]]></title>
   <description><![CDATA[Account wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126471&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 17:04:04 +0200
   </pubDate>
   <title><![CDATA[MultiChoice: Calling aspirant directors, producers]]></title>
   <description><![CDATA[MultiChoice is once again creating an opportunity for aspirant directors and producers to receive accelerated training through its Film Talent Incubator project.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126457&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:53:51 +0200
   </pubDate>
   <title><![CDATA[HaveYouHeard spearheads WOMMs local growth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126453&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:52:33 +0200
   </pubDate>
   <title><![CDATA[Workshop to help marketing community]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126451&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:55:16 +0200
   </pubDate>
   <title><![CDATA[Agency gets thumbs up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126454&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 31 Mar 2010 16:53:11 +0200
   </pubDate>
   <title><![CDATA[Lighthouse and Lexus partner up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126452&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:04:01 +0200
   </pubDate>
   <title><![CDATA[Research: Truth is in the eye of the beholder]]></title>
   <description><![CDATA[Regrettably, I was not at all surprised by Dianne’s editorial note 'Just too much rubbish research? 18 Feb 2010'. I immediately felt compelled to add my two cents worth to the debate, as the challenges it poses for the marketing community are not new.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126397&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:10:59 +0200
   </pubDate>
   <title><![CDATA[2009 Frewin, McCall and Joel Mervis awards impress]]></title>
   <description><![CDATA[Judges in the Newspaper Association of South Africa’s annual Frewin, McCall and Joel Mervis competition were highly impressed with the level of innovation evident in this year’s competition.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126401&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Mar 2010 09:13:56 +0200
   </pubDate>
   <title><![CDATA[Global brand research release at AdReview Awards]]></title>
   <description><![CDATA[Peter Stringham, Worldwide CEO of Young & Rubicam Brands, will be the keynote speaker at this year’s AdReview Awards and will present his insights into how consumers’ trust in brands has been shifted by the impact of the recession and the introduction of social media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126403&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 30 Mar 2010 09:43:48 +0200
   </pubDate>
   <title><![CDATA[Lalit Modi: Billion dollar marketing genius]]></title>
   <description><![CDATA[Does anyone remember the days of Charles Fortune broadcasting on radio from The Wanderers, filling up hours of airtime with commentary about the clouds, the spoken word invisible to South Africans who had to wait until 1976 to see the gentlemen in white cracking the old leather against the willow, taking gentle runs between the wickets, dislodging bales every now and then . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126404&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 30 Mar 2010 09:19:43 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Taking a brand into the future</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126399&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Mar 2010 10:26:34 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: You are the weakest link . . .]]></title>
   <description><![CDATA[Marketing, advertising, PR – it all really boils down to communication, getting your message across effectively and efficiently. But what happens when the airwaves become the weakest link in your communications strategy?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126407&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Mar 2010 09:05:34 +0200
   </pubDate>
   <title><![CDATA[The value of social awareness programmes]]></title>
   <description><![CDATA[Ask a colleague, a friend, or even a stranger, what image they have of FMCG giant Tiger Brands as a company or, for that matter, Foodcor. Then, says <b>John Farquhar</b>, ask whether they are aware if either company is involved in a social awareness programme - and whether they can put a name to it if they are. Chances are, you'' get a blank stare.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126398&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Mar 2010 09:12:25 +0200
   </pubDate>
   <title><![CDATA[Makita Outdoor campaign gets Creative Circle nod ]]></title>
   <description><![CDATA[Saatchi & Saatchi has won the prestigious Creative Circle 2009 Ad of the Year Award in the outdoor category for its Makita 20,000 Holes campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126402&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Mar 2010 09:09:19 +0200
   </pubDate>
   <title><![CDATA[Prezence for Shout SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126400&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Mar 2010 09:01:52 +0200
   </pubDate>
   <title><![CDATA[Cross Colours parts ways with Nando's]]></title>
   <description><![CDATA[After partnering with Nando's for 14 years, multi-disciplinary agency Cross Colours has taken the decision to part ways with one of its longest standing clients.  Cross Colours has been responsible for the majority of the below-the-line and design work for Nando's and has helped create the visual language of the brand as it stands today.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126316&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 16:25:42 +0200
   </pubDate>
   <title><![CDATA[No sex, please – we're on Facebook!]]></title>
   <description><![CDATA[A new US survey says 7% of social network users would look at messages during sex, according to a Mediapost article by Erik Sass. Do you still think a social media presence won't boost your brand?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126291&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 16:05:31 +0200
   </pubDate>
   <title><![CDATA[MasterCard survey of interest to marketers]]></title>
   <description><![CDATA[Of interest to marketers is the latest survey on South African online shopping habits released by MasterCard Worldwide, which revealed that 77% of South Africans who have access to the internet are shopping online and have done so in the past three months.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126295&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 16:19:30 +0200
   </pubDate>
   <title><![CDATA[SMS is not just SMS]]></title>
   <description><![CDATA[South Africa has long been treated as the little kid who lags behind; the one who catches on last; the one in the wings – especially where technology is concerned. But those days are ending fast. Because we’re now a country of 50 million cell phone connections, with 29% of our population accessing user-generated mobile content every day. And in the USA they haven’t even mastered MMS yet. Fabulous.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126298&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Mar 2010 10:00:22 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Who writes these instructions?]]></title>
   <description><![CDATA[My eyesight was always perfect. I was the youngster who spotted an error in the fine print on a traffic fine that got me off the hook. It may still be there – it requires the ticketee to pay an "admission of guild" fine, which I didn't have to pay - as there's just no admitting guild.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126315&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 16:26:18 +0200
   </pubDate>
   <title><![CDATA[Account wins: 25 March 2010]]></title>
   <description><![CDATA[Account wins and moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126290&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 14:57:57 +0200
   </pubDate>
   <title><![CDATA[Life coach to boost newly launched agency]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126287&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 14:43:41 +0200
   </pubDate>
   <title><![CDATA[Provantage Media gets a little closer]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126278&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 16:15:38 +0200
   </pubDate>
   <title><![CDATA[Airport lounge to provide peace of mind]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126285&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 14:45:35 +0200
   </pubDate>
   <title><![CDATA[Musicians help fight against crime]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126279&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 14:52:25 +0200
   </pubDate>
   <title><![CDATA[Absa throws weight behind Bafana Bafana]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126284&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 14:49:23 +0200
   </pubDate>
   <title><![CDATA[Make rich media work for your brand]]></title>
   <description><![CDATA[Fiercer competition in the South African telecom market - particularly in the international undersea cable space - continues to drive bandwidth prices down, meaning that it is becoming viable for consumers to spend more time online and do more on the Web.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126281&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 15:03:16 +0200
   </pubDate>
   <title><![CDATA[Get ready for AMASA's annual golf day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126288&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Mar 2010 14:47:11 +0200
   </pubDate>
   <title><![CDATA[Cannes awards stars announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126280&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Mar 2010 08:48:58 +0200
   </pubDate>
   <title><![CDATA[FIFA grounds Kulula ad]]></title>
   <description><![CDATA[Remember the ad Marketingweb ran recently that "didn't" have pics of soccer balls and "wasn't" advertising anything against the "you know what" rules? Well, news broke last week that it's been shot from the sky by Blatter and Co.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126228&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Mar 2010 09:09:31 +0200
   </pubDate>
   <title><![CDATA[It's official: Adspend beats recession]]></title>
   <description><![CDATA[According to a report written by Chantelle Benjamin in this morning's Business Day, new advertising data from AGB Nielsen also showed there had been a definite shift in advertising spending from print, radio, cinema and outdoor to television, direct mail and the internet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126231&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Mar 2010 08:45:27 +0200
   </pubDate>
   <title><![CDATA[From trash to cash: Recycling billboards]]></title>
   <description><![CDATA[With many local company's looking to do something "green", most have reached the "we re-use photocopy paper" stage. Innovative Carbon d’Afreeque has taken billboards – about 40 soccer fields of them – and "upcycled" them into bags! ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126227&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Mar 2010 09:06:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: 23 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126232&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Mar 2010 14:49:14 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Favourite ads]]></title>
   <description><![CDATA[Okay, so we at Marketingweb have a few favourite ads that keep turning around in our heads. Every now and then someone will say, "Did you ever find out which agency put that ad together?" But someone hasn't . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126233&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Mar 2010 09:10:01 +0200
   </pubDate>
   <title><![CDATA[Who will be ‘Agency of the Decade’?]]></title>
   <description><![CDATA[As Tony Koenderman’s annual AdReview Awards draw closer, the time has come to reflect on what has certainly been one of the most interesting decades in the history of the South African advertising industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126226&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Mar 2010 08:51:02 +0200
   </pubDate>
   <title><![CDATA[About Lindt, Primall and bunnies]]></title>
   <description><![CDATA[The much loved Lindt Gold Bunny has reappeared, signaling to South Africans that Easter isn’t far away. Master Swiss Chocolatiers Lindt and Primall Media have joined forces to encourage V&A Waterfront consumers to ‘Give a bunny a home’ this Easter. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126229&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Mar 2010 08:53:02 +0200
   </pubDate>
   <title><![CDATA[No BLUFF ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126230&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 19 Mar 2010 10:23:54 +0200
   </pubDate>
   <title><![CDATA[MC Saatchi extends global footprint]]></title>
   <description><![CDATA[London based advertising agency MC Saatchi is extending its operation globally and is opening branches in major markets across the world. A presence in South Africa is considered to be important to the network, and as a result it has opened an office in Cape Town and is in the process of setting up a Johannesburg operation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126193&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 19 Mar 2010 10:07:25 +0200
   </pubDate>
   <title><![CDATA[AdReview Awards to name ‘Agency of the Decade’]]></title>
   <description><![CDATA[As Tony Koenderman’s annual AdReview Awards draw closer, the time has come to reflect on what has certainly been one of the most interesting decades in the history of the South African advertising industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126192&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 19 Mar 2010 10:03:21 +0200
   </pubDate>
   <title><![CDATA[SWC adopts ‘wild child’]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126191&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 19 Mar 2010 13:13:10 +0200
   </pubDate>
   <title><![CDATA[Afropolitan enters a new era]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126198&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 19 Mar 2010 12:52:07 +0200
   </pubDate>
   <title><![CDATA[News24 and Opera Mini make great team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126196&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 18 Mar 2010 08:35:58 +0200
   </pubDate>
   <title><![CDATA[The Identity Effect: Ignore it at your peril]]></title>
   <description><![CDATA[Ever wonder what's really behind this thing we call "identity"? By <b>Larry Ackerman</b> Founder and President The Identity Circle, shares his views.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126137&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Mar 2010 08:31:57 +0200
   </pubDate>
   <title><![CDATA[A Joyous and Old Mutual celebration]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126151&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Mar 2010 08:32:56 +0200
   </pubDate>
   <title><![CDATA[Telkom chooses Mercury again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126152&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 18 Mar 2010 09:35:55 +0200
   </pubDate>
   <title><![CDATA[Ed's notes: Goldstuck reports good growth]]></title>
   <description><![CDATA[Marketers who have already included online in their mix will be happy to hear what World Wide Worx MD Arthur Goldstuck has to say about the rate of internet growth in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126157&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Mar 2010 08:35:40 +0200
   </pubDate>
   <title><![CDATA[Heaven scent: Campaign gets 93% recall]]></title>
   <description><![CDATA[An experiential campaign for the Elizabeth Arden ‘Pretty’ fragrance run by Billads last year yielded sweet results for the perfume, with research showing a 93% recall of the brand and fragrance. Here's how . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126136&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Mar 2010 08:30:39 +0200
   </pubDate>
   <title><![CDATA[UM Connect breaks a record at the box office]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126149&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Mar 2010 08:34:35 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[<b>Citizen sales rise</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126153&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Mar 2010 12:08:29 +0200
   </pubDate>
   <title><![CDATA[Stuff magazine SA's fastest-growing tech title]]></title>
   <description><![CDATA[The latest Audit Bureau of Circulations figures report circulation growth for <i>Stuff</i> magazine against a background of declining or static sales for most male magazines. Stuff's sales increased from 14 581 to 15 670 copies per issue for the 4th quarter 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126131&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Mar 2010 08:31:20 +0200
   </pubDate>
   <title><![CDATA[Campaign creates ideal man]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126150&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Mar 2010 11:05:17 +0200
   </pubDate>
   <title><![CDATA[Account wins: 18 March 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126128&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Mar 2010 08:36:11 +0200
   </pubDate>
   <title><![CDATA[E-marketing: Fear, ignorance among SA corporates]]></title>
   <description><![CDATA[Millions of rands of emarketing spend is wasted annually due to the majority of South African corporates being out of the loop when it comes to understanding the science of online marketing and performance tracking. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126138&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Mar 2010 08:06:51 +0200
   </pubDate>
   <title><![CDATA[Brand owners, builders: Your spot in history]]></title>
   <description><![CDATA[South Africa’s brand owners and brand builders have been give an opportunity to ensure they go down in history and make a permanent mark on the face of branding in this country by one of the discipline’s most ardent supporters.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126086&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Mar 2010 07:56:49 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[Abel's return]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126082&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Mar 2010 07:58:44 +0200
   </pubDate>
   <title><![CDATA[Next level of marketing and consumer behaviour]]></title>
   <description><![CDATA[Marketing has changed since the first advertising agency, Volney B. Palmer, opened its doors in Philadelphia in 1841. Today there are hundreds of thousands of agencies around the world and millions of creative innovators working their craft. Interesting that with all that talent and hard work there have only been four milestone inventions that have radically altered the way marketers communicate with their target market. And the way their target market has consequently altered its behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126083&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Mar 2010 08:00:42 +0200
   </pubDate>
   <title><![CDATA[Jincom: Reaching the hard-to-reach]]></title>
   <description><![CDATA[In a country with 11 official languages and a functional literacy rate that is still too high, vital health and safety regulations must be communicated to workers in a manner that enables them to comply. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126084&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Mar 2010 07:52:07 +0200
   </pubDate>
   <title><![CDATA[WOM: Creating a viral campaign]]></title>
   <description><![CDATA[The US-based Word Of Mouth Marketing Association is a mine of information for marketers looking to get their campaigns noticed. Here, we look at a case study – courtesy of WOMMA – that made tax software desirable . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126081&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Mar 2010 09:38:06 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Harming while hiding . . .]]></title>
   <description><![CDATA[I recently wrote about how the anonymity of the internet allows the cowardly to make comments they wouldn't dare make face to face. Sticks and stones, really. But when it comes to damaging someone's business, it's unacceptable.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126092&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Mar 2010 09:41:04 +0200
   </pubDate>
   <title><![CDATA[Driving 'Reality Check' campaign home]]></title>
   <description><![CDATA[The SAB "Reality Check" campaign gained massive reach through alternative media specialists SP Media’s unique branding platforms. The initiative aims to educate drinkers on the personal and societal consequences of driving under the influence and to combat prevailing alcohol abuse amongst South Africans drinkers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126085&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Mar 2010 09:03:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 16 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126090&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Mar 2010 09:48:11 +0200
   </pubDate>
   <title><![CDATA[A Tribute to Robyn Putter]]></title>
   <description><![CDATA[Lowe Bull pays respects to a man who is already greatly missed by so many in the industry . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=126014&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 10:14:50 +0200
   </pubDate>
   <title><![CDATA[Loeries exhibition stops at AdExpo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125991&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 10:36:42 +0200
   </pubDate>
   <title><![CDATA['People' don't fit the purchase funnel]]></title>
   <description><![CDATA[<b>Dr. Bob Deutsch</b> - founder and president of Brain-Sells, Boston, MA - talks about understanding the nature of belief and attachment. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125962&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 10:06:34 +0200
   </pubDate>
   <title><![CDATA[Ola Milky Lane gets makeover]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 10:12:34 +0200
   </pubDate>
   <title><![CDATA[Air France KLM flies with Lighthouse Digital ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125989&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 09:44:29 +0200
   </pubDate>
   <title><![CDATA[Account wins: 11 March 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125982&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 10:33:23 +0200
   </pubDate>
   <title><![CDATA[Standing up in a downturn]]></title>
   <description><![CDATA[Starting a new business during an economic recession will strike many as a miscalculation in judgment. After all, there were 17 perfectly good years to get into business in the lead up to this recession and surely there will be a point at which the good times return, when optimism is high and there’s plenty of good stuff to go around. So why start now? <b>Zeyad Davids</b>, Managing Partner: Digital, Direct + Data, M&C SAATCHI ABEL explains . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125963&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 10:07:20 +0200
   </pubDate>
   <title><![CDATA[Yardley and TLC make great team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125986&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 09:59:19 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Marketingweb research results and winners]]></title>
   <description><![CDATA[Firstly, a big "thank you" to everyone who took the time to respond to our recent online research. The two lucky respondents, whose names were drawn from all those who entered, are: ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125981&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 10:11:18 +0200
   </pubDate>
   <title><![CDATA[Bronx launches winter campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125987&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 09:31:09 +0200
   </pubDate>
   <title><![CDATA[Ideaology: Hats off to SA fans]]></title>
   <description><![CDATA[It's funky, it's local street art and it shows your support for your team: The "makaraba" - a Xhosa variation of the word "makarapa", which literally means "migrant worker" – has been given the heads up from thousands of South African sports fans . . . and corporates who love the idea of their brand turned into art.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125978&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 10:01:04 +0200
   </pubDate>
   <title><![CDATA[Grolsch delights at Design Indaba]]></title>
   <description><![CDATA[Premium Dutch beer Grolsch successfully used Design Indaba 2010 to reinforce the link between Grolsch’s heritage and non-conformist ideals with that of “creative mavericks” (click on Grolsch delights to see PDF).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125979&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Mar 2010 10:14:00 +0200
   </pubDate>
   <title><![CDATA[Capitec Bank gets global recognition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125990&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Mar 2010 17:07:13 +0200
   </pubDate>
   <title><![CDATA[IMM Africa Association of Marketers to host breakfast]]></title>
   <description><![CDATA[The IMM Africa Association of Marketers, the membership association of students and alumni of the IMM Graduate School of Marketing, past members of the IMM, and the marketing and business community, will be hosting its inaugural breakfast presentation in Johannesburg this month.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125961&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:16:00 +0200
   </pubDate>
   <title><![CDATA[Starcom MediaVest has say in radio handbook]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125896&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:13:56 +0200
   </pubDate>
   <title><![CDATA[FOOZI launches proudly South African website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125893&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:05:54 +0200
   </pubDate>
   <title><![CDATA[COUNTDOWN TO KICKOFF]]></title>
   <description><![CDATA[With around 95 days to go to Big Whistle, Marketingweb will highlight some of the growing excitement – and stunning advertising – leading the nation in its excitement. First off, <b>John Farquhar</b> takes a look at an ad that isn't . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125886&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:09:51 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Keep briefs simple</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125889&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 11:19:51 +0200
   </pubDate>
   <title><![CDATA[Primall takes M-Net Action to another level]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125892&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 08:53:48 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125882&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:07:40 +0200
   </pubDate>
   <title><![CDATA[The pay-for-editorial battle]]></title>
   <description><![CDATA[As marketers shift more and more of their print adspend into digital media, says <b>John Farquhar</b>, publishers continue to experiment with revenue generating strategies that they hope will keep readers on board as paying customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125888&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 11:17:36 +0200
   </pubDate>
   <title><![CDATA[60 Layers of Cake arrives in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125890&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:19:36 +0200
   </pubDate>
   <title><![CDATA[Apathy in marketing sector]]></title>
   <description><![CDATA[The Marketing Association of South Africa (MASA) had a slow and painful start. A great deal of scepticism surrounded the launch due to two factors. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125898&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 08:58:34 +0200
   </pubDate>
   <title><![CDATA[SABC/O'Neil debacle: Social media irresponsible]]></title>
   <description><![CDATA[The storm in a teacup relating to oversight work done by SABC board members raises a number of issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125884&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:12:26 +0200
   </pubDate>
   <title><![CDATA[Prezence drives seventeen.mobi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125891&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:15:24 +0200
   </pubDate>
   <title><![CDATA[AMASA tackles hot debate]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125895&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 11:23:22 +0200
   </pubDate>
   <title><![CDATA[KFC helps fix Joburg roads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125894&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 14:06:20 +0200
   </pubDate>
   <title><![CDATA[Win with the right insights]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125914&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 10:12:03 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Never wrestle with a pig . . .]]></title>
   <description><![CDATA[It seems every time you turn around, someone is encouraging marketers to view the tremendous opportunities online and mobile offer for getting a message to a highly targeted audience quickly, efficiently and at a fairly low cost.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125885&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:27:02 +0200
   </pubDate>
   <title><![CDATA[SA maintains ‘discretionary spending’]]></title>
   <description><![CDATA[The MasterCard Worldwide Survey of Purchasing Priorities, conducted during the second half of 2009, is released twice yearly and provides valuable insights into consumers’ expected saving and discretionary spending patterns over the next six months. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125900&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:32:42 +0200
   </pubDate>
   <title><![CDATA[Account wins: 4 March 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125751&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:54:42 +0200
   </pubDate>
   <title><![CDATA[C'mon . . . Get Wildly Creative]]></title>
   <description><![CDATA[South Africa's International Marketing Council (IMC) teams with CMO Council in the first-ever people-inspired nation branding initiative using social media networks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125775&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:48:35 +0200
   </pubDate>
   <title><![CDATA[And on the lighter side . . .]]></title>
   <description><![CDATA[It’s not often that an ad campaign is so strong it can withstand several different “funnymen” using it in a statement about what’s happening in the country. We loved Stii Pretorius’ “Ras” spoof. We adore Zapiro. So, for those who haven’t already received Zapiro’s “Keep it real, Julius” cartoon . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125771&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:51:25 +0200
   </pubDate>
   <title><![CDATA[Tribute to Robyn Putter from Ogilvy]]></title>
   <description><![CDATA[Cape Town, March 1, 2010 – It is with deep regret and much sadness that Ogilvy announces the passing away of Robyn Putter, former Ogilvy South Africa CEO and Ogilvy Worldwide Board Director.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125773&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:43:13 +0200
   </pubDate>
   <title><![CDATA[Verdict: Video games make kids more violent]]></title>
   <description><![CDATA[With new media making everything from cell phone vouchers to learning games available to marketers, a recent study into video games shows that exposure to the medium makes children - regardless of age, sex and culture – "more aggressive and less caring". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125770&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 10:00:07 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Exciting South Africa's media (and public)]]></title>
   <description><![CDATA[South Africans, we'd best watch ourselves . . . we're turning British. Not to offend any British readers too much, but – let's face it – they can be a negative lot, collectively. It seems, though, we're hot on their heels. We may well be Britafricans. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125776&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:32:06 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Justin McCarthy]]></title>
   <description><![CDATA[Justin McCarthy, newly appointed group MD of TBWA\Group\Durban, is proof that you never know where life is going to take you. From managing a restaurant to heading one of the country's leading ad agencies, he tells <b>Florence Modikwe</b> how he got to the top.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125752&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 10:13:06 +0200
   </pubDate>
   <title><![CDATA[Regaining the business of marketing]]></title>
   <description><![CDATA[The most common mistake made by employees, students and graduates within the marketing field is that it’s all about executing pretty advertising campaigns that build "awareness" for brands - the bigger, bolder and brighter the lights, the greater the likelihood that you’ve succeeded. <b>Sureshnee Nair</b>, Marketing Advisor, Zone AOA, Nestle - Confectionery Strategic Business Unit says it's time to do business . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125769&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Mar 2010 08:53:02 +0200
   </pubDate>
   <title><![CDATA[Buyers, sellers and the web]]></title>
   <description><![CDATA[In the aftermath of the Global Financial Crisis the international property market is reeling and while in South Africa the opinion is that things are looking up, general international predictions are all doom and gloom. Aside from the impact on the global economy, the people who suffer most at the hands of this downturn are the estate agents – those who make a living off the buying and selling of property. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125774&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:04:59 +0200
   </pubDate>
   <title><![CDATA[VWV gets a bit of SABMiller]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125749&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:06:58 +0200
   </pubDate>
   <title><![CDATA[Ramaphosa thanks Adreach]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125748&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 15:59:49 +0200
   </pubDate>
   <title><![CDATA[FNA breaks booking records]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125744&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 15:58:49 +0200
   </pubDate>
   <title><![CDATA[Wideopen promotes SAB's unity campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125743&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:00:38 +0200
   </pubDate>
   <title><![CDATA[Eskom and TLC light the way]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125745&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 16:02:21 +0200
   </pubDate>
   <title><![CDATA[Pizza challenge to feed the hungry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125747&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Mar 2010 11:01:03 +0200
   </pubDate>
   <title><![CDATA[Chappies prepares scholars for most exciting year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125735&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 10:06:58 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle clinches two more]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125700&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:34:55 +0200
   </pubDate>
   <title><![CDATA[PRISM awards bookings open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125701&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:37:54 +0200
   </pubDate>
   <title><![CDATA[Zille to address business management]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125705&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 10:16:52 +0200
   </pubDate>
   <title><![CDATA[DIY website gives rooms with views]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125702&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:24:52 +0200
   </pubDate>
   <title><![CDATA[South Africans are READY!]]></title>
   <description><![CDATA[In a market often dominated by negative press, research released on 1 March 2010 by African Response shows that the level of both support and patriotism has risen in South Africa with regards to the upcoming World Cup.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125694&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 10:20:49 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125686&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:36:41 +0200
   </pubDate>
   <title><![CDATA[Showcase yourself at The Star expo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125703&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:38:37 +0200
   </pubDate>
   <title><![CDATA[Rainbow Chicken wins product of the year survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125706&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 16:27:29 +0200
   </pubDate>
   <title><![CDATA[He will be missed . . .]]></title>
   <description><![CDATA[Robyn Putter, one of South Africa's most talented creatives, died on 1 March 2010. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125721&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:05:27 +0200
   </pubDate>
   <title><![CDATA[Buyers, sellers and the web]]></title>
   <description><![CDATA[In the aftermath of the Global Financial Crisis the international property market is reeling and while in South Africa the opinion is that things are looking up, general international predictions are all doom and gloom. Aside from the impact on the global economy, the people who suffer most at the hands of this downturn are the estate agents – those who make a living off the buying and selling of property. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125685&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 10:06:18 +0200
   </pubDate>
   <title><![CDATA[Puma catches shoppers' eye]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125699&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:44:11 +0200
   </pubDate>
   <title><![CDATA[Ed's notes: Marketingweb research reveals . . .]]></title>
   <description><![CDATA[Having spent only a few hours going through the comments, suggestions and responses of our readers, I am thrilled at the level of participation you showed in our recent online research.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125683&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:04:11 +0200
   </pubDate>
   <title><![CDATA[Publishers' lack of marketing expertise]]></title>
   <description><![CDATA[To attract customers, win market share and generate profits, business has to be driven by the brand owner. It helps if the owner believes in that old truism: 'You will never catch fish, without the right bait on the hook, and fish in the right dam'. It is so logical, you want to cry when you come across companies that ignore sound business practice, says <b>John Farquhar</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125684&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:46:10 +0200
   </pubDate>
   <title><![CDATA[The future is wide open for creativity . . .]]></title>
   <description><![CDATA[Wideopen Platform, a subsidiary of Primedia Unlimited, specialises in delivering ground breaking high impact outdoor advertising to the South African market (see the PDF on the right). Marketingweb asked sales director Ryan Cohen about the company, and the huge part out of home plays in the mix.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125690&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:21:09 +0200
   </pubDate>
   <title><![CDATA[Why LinkedIn is the ideal business tool]]></title>
   <description><![CDATA[Founded in 2002 and launched in 2003, LinkedIn has become one of the most successful networking tools on the web, with more than 60 million users spanning in excess of 200 countries and territories worldwide. Despite its global profile, LinkedIn is still not being used effectively by the South African online community. Herewith some reasons to consider:]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125693&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:18:06 +0200
   </pubDate>
   <title><![CDATA[Challenges of marketing the unseen and indispensable]]></title>
   <description><![CDATA[It’s easier to imagine a world without electricity than a world without Google.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125692&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Mar 2010 09:28:05 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[OHMSA 2010 Awards]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125696&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:40:54 +0200
   </pubDate>
   <title><![CDATA[Retail/Street Furniture winner]]></title>
   <description><![CDATA[Ogilvy Mather goes CSI 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125607&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:44:45 +0200
   </pubDate>
   <title><![CDATA[Student entry winner]]></title>
   <description><![CDATA[AAA students amaze with ambient 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125609&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:38:44 +0200
   </pubDate>
   <title><![CDATA[Airport Advertising winner]]></title>
   <description><![CDATA[An explosion of colour from The Royal Metropole ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125606&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:43:37 +0200
   </pubDate>
   <title><![CDATA[Mobile Media winner]]></title>
   <description><![CDATA[Black River FC take the bus 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125608&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 10:36:32 +0200
   </pubDate>
   <title><![CDATA[TBWA Hunt Lascaris rocks the OHMSA Awards 2009]]></title>
   <description><![CDATA[TBWA Hunt Lascaris took top honours at the 2009 Out of Home Media South Africa (OHMSA) Awards by winning the billboard category and the coveted Overall prize for Best in Show. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125605&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:50:17 +0200
   </pubDate>
   <title><![CDATA[Ambient Media winner]]></title>
   <description><![CDATA[MorrisJones & Co use precautions ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125614&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 13:41:16 +0200
   </pubDate>
   <title><![CDATA[Brands & Branding replies]]></title>
   <description><![CDATA[After the recent article by John Farquhar which Simon Goddard responded to, Ken Preston takes a stand for Brands & Branding . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125620&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:47:16 +0200
   </pubDate>
   <title><![CDATA[Rest of Africa winner]]></title>
   <description><![CDATA[Brand-Line Africa goes banking ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125611&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:20:58 +0200
   </pubDate>
   <title><![CDATA[Twinsaver takes soft to another level]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125536&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:25:57 +0200
   </pubDate>
   <title><![CDATA[Who is the sucker?]]></title>
   <description><![CDATA[I have read Mr Farquhar's writing since arriving in this country many years ago, with interest and occasionally some scepticism.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125525&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:39:53 +0200
   </pubDate>
   <title><![CDATA[On page ads or loose inserts?]]></title>
   <description><![CDATA[It's a question that gets asked over and over by advertisers. Some say, "I simply shake out all the crap and then read my newspaper." More recently, others might argue that they throw away the 'news'paper and read the advertising only. But if you're an advertiser, the investor looking for a return, what is best? On page within (run of press) or inside, loose with your own catalogue (insert)? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125527&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:53:50 +0200
   </pubDate>
   <title><![CDATA[Online keeps maturing ]]></title>
   <description><![CDATA[As we move further into 2010, we can look forward to robust growth for the online advertising industry as bandwidth prices keep falling, more consumers join the broadband world, and more companies embrace the benefits of digital.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125529&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:27:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Is technology killing content?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125523&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:51:31 +0200
   </pubDate>
   <title><![CDATA[Coca-Cola launches global 2010 FIFA World Cup campaign]]></title>
   <description><![CDATA[One of the major sponsors of the 2010 FIFA World Cup™ has launched its biggest-ever global advertising campaign in support of the football spectacular. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125528&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:58:26 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Call centres throwing marketing money away?]]></title>
   <description><![CDATA[Here's the question for this week: How much money is spent by advertisers and marketers – including billboards, TV, radio, print and online – and then flushed down the toilet by a call centre that can't (or won't) assist clients or potential clients?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125522&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:31:23 +0200
   </pubDate>
   <title><![CDATA[Suckers galore]]></title>
   <description><![CDATA[Many years ago a Mexican publisher arrived in South Africa proposing to publish an annual that would promote South African industry abroad; particularly companies seeking export contracts. The offer: 30 000 copies of a glossy annual with English text would be circulated internationally to a select group of top importers. The cost: R30 000 a page - a fortune in those days.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125524&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:18:23 +0200
   </pubDate>
   <title><![CDATA[Sanlam boosts soccer development]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125534&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:16:22 +0200
   </pubDate>
   <title><![CDATA[McDonalds takes digital route]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125533&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:35:19 +0200
   </pubDate>
   <title><![CDATA[Account wins: 25 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125526&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:13:19 +0200
   </pubDate>
   <title><![CDATA[Glamour in a bottle]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125531&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:20:19 +0200
   </pubDate>
   <title><![CDATA[King James pulls out all the stops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125535&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:14:19 +0200
   </pubDate>
   <title><![CDATA[AdExpo not to be missed]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125532&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:47:56 +0200
   </pubDate>
   <title><![CDATA[MediaShop views responsible whingeing]]></title>
   <description><![CDATA[For those who aren't signed up to receive The MediaShop's weekly newsletter, we thought we'd bring you an article that is topical, given the items Marketingweb has been carrying on reputation management. Here it is, untouched . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125460&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 23 Feb 2010 09:28:53 +0200
   </pubDate>
   <title><![CDATA[New appointments: 23 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125465&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:18:35 +0200
   </pubDate>
   <title><![CDATA[Twinsaver's 2010 changes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125471&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:39:29 +0200
   </pubDate>
   <title><![CDATA[Record breaking PRISM entries]]></title>
   <description><![CDATA[A record-breaking number of public relations consultancies have submitted entries to this year’s PRISM Awards which, according to spokesperson Bridget von Holdt, shows that the Awards are becoming increasingly sought-after and valuable in the public relations industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125457&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:08:27 +0200
   </pubDate>
   <title><![CDATA[Smart 'n funny]]></title>
   <description><![CDATA[Primedia Unlimited’s subsidiary Mamba Media has created an "Idols" parody cartoon to illustrate the versatility of communicating in the animated format, and to provide some light relief to the industry at large. No brand mascots were harmed during the drawing of this cartoon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125467&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 23 Feb 2010 09:13:25 +0200
   </pubDate>
   <title><![CDATA[Massive boost for eVentáge, eventing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125472&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:20:24 +0200
   </pubDate>
   <title><![CDATA[ACA welcomes support for small business]]></title>
   <description><![CDATA[In his maiden Budget speech delivered to Parliament, Finance Minister Pravin Gordhan highlighted plans to foster job creation through the promotion of small business development and entrepreneurship, as well as increased investment in further education and skills development. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125462&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 23 Feb 2010 08:54:19 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The problem with forecasting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125464&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:42:18 +0200
   </pubDate>
   <title><![CDATA[The eight pillars of crisis management ]]></title>
   <description><![CDATA[A communications check list for when things go wrong]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125458&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:53:18 +0200
   </pubDate>
   <title><![CDATA[Playing by FIFA's rules: Public broadcasting]]></title>
   <description><![CDATA[Many industry players – and lots more on the fringes of our industry – are preparing to pursue attractive business opportunities during the World Cup. Preparations should include scrutiny of FIFA’s commercial public viewing regulations and licensing requirements.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125463&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 09:09:16 +0200
   </pubDate>
   <title><![CDATA[Mamba Media boosts blood donation drive]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125469&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:50:09 +0200
   </pubDate>
   <title><![CDATA[Small drinking town with fishing problem?]]></title>
   <description><![CDATA[The headline, of course, comes from one of the many bumper stickers you see on expensive cars, whose owners have weekend hideouts in the quaint little trout fisherman's paradise, Dullstroom.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125461&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 23 Feb 2010 09:24:07 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Online is word of mouth . . .]]></title>
   <description><![CDATA[This week's MediaShopTalk article "Responsible whingeing" looks at two instances in which the social media sphere was used by disgruntled customers, to great effect. Author Moti Grauman says: "Today 'Grumble Sites' abound, and they are taken seriously by big businesses. What’s more is that they are moderated and everyone is given a voice. That’s a useful opportunity for a company trying to defend itself."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125459&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 22 Feb 2010 14:48:55 +0200
   </pubDate>
   <title><![CDATA[ROOTS 2010 - launches in 18 days ]]></title>
   <description><![CDATA[ROOTS 2010 launches in 18 days. Marketers can use ROOTS research to help understand the spending habits and the demography of the communities in which they operate.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125441&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 18 Feb 2010 09:20:55 +0200
   </pubDate>
   <title><![CDATA[US marketers: Frugal, but deepest cuts behind them]]></title>
   <description><![CDATA[According to the most recent contiguous six month poll by the US Association of National Advertisers (ANA), 83% of the respondents indicate they are identifying cost savings and reductions in their current marketing and advertising efforts. While that represents a high percentage of respondents, this is improved from six months ago (87%), one year ago (93%), and eighteen months ago (87%).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125361&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 09:59:45 +0200
   </pubDate>
   <title><![CDATA[Dynamic duo coached by captains of industry ]]></title>
   <description><![CDATA[Since arriving at The Kiln on September 1st 2009, the young start-up communications agency Ntswembu Mobile has undergone a major makeover engineered by some of the industry’s most creative and influential minds. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125365&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 09:19:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Apex Awards
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125360&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 09:18:33 +0200
   </pubDate>
   <title><![CDATA[Too much is too much]]></title>
   <description><![CDATA[Marketers and advertising people often overlook the cumulative effect of advertising pressure, says <b>John Farquhar</b>. In today's world there is no way to escape. Wherever consumers turn, and no matter what time of day, advertising in some form or another is trying to influence their behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125359&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 18 Feb 2010 09:22:31 +0200
   </pubDate>
   <title><![CDATA[Time for annual AMASA membership renewal]]></title>
   <description><![CDATA[The continued success of The Advertising Media Association of South Africa (AMASA) hinges on the existence of a strong and motivated membership. AMASA is calling on all members to re-new their annual membership, and for potential members to download membership forms and sign up.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125362&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 18 Feb 2010 10:01:28 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Just too much 'rubbish research'?]]></title>
   <description><![CDATA[I recently read an article - quoting the research of some esteemed expert - that suggested the best way for ads to get to consumers is by hitting their emotional sweet spot.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125363&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 18 Feb 2010 09:39:07 +0200
   </pubDate>
   <title><![CDATA[Account moves: 18 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125364&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Feb 2010 08:39:58 +0200
   </pubDate>
   <title><![CDATA[Seeking the impossible?]]></title>
   <description><![CDATA[If the advertising and marketing industry has an unfulfilled dream, it is to produce a communication model that will deliver pre-determined commercial results. <b>John Farquhar</b> says the industry obviously believes that this is possible, as it is showing keen interest in how the brain works, judging by the range of literature currently available. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125285&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 16 Feb 2010 08:43:49 +0200
   </pubDate>
   <title><![CDATA[New appointments: 16 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125287&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 16 Feb 2010 08:52:39 +0200
   </pubDate>
   <title><![CDATA[Access to justice through new brand]]></title>
   <description><![CDATA[The recent brand refresh for Legal Aid South Africa (previously Legal Aid Board) marked the beginning of a new era for the organisation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125283&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 12:33:38 +0200
   </pubDate>
   <title><![CDATA[Does reputation really affect your bottom line?]]></title>
   <description><![CDATA[An interesting discussion took place in our office this morning: While we all agree that bad profits can adversely affect the reputation of a company or brand, we don't all agree that bad reputation actually affects the profits of a company or brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125280&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Feb 2010 08:42:34 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The value of outdoor
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125286&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Feb 2010 08:37:31 +0200
   </pubDate>
   <title><![CDATA[Post-recession marketing trends]]></title>
   <description><![CDATA[Forrester's 2009 Global Marketing Recession Survey showed that 71% of marketing budgets were reduced in 2009 and more than half reported reductions greater than 20%.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125284&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 16 Feb 2010 08:53:03 +0200
   </pubDate>
   <title><![CDATA[PR on top of brand seesaw]]></title>
   <description><![CDATA[The global economic meltdown, the advent of the Obama era, environmental disasters and new organic lifestyles and fashions have caused shifts in consumer values and beliefs which have tipped the brand see-saw in favour of PR over advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125281&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Feb 2010 17:24:52 +0200
   </pubDate>
   <title><![CDATA[From Witblits to Vuvuzelas]]></title>
   <description><![CDATA[A fresh look at marketing in the new South Africa]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125267&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Feb 2010 17:26:38 +0200
   </pubDate>
   <title><![CDATA[PRISM Judges: A seasoned panel]]></title>
   <description><![CDATA[Experts and seasoned communication specialists from various media sectors have been appointed by PRISA to judge the 2010 PRISM Awards, a highlight of the media calendar. The panel is a formidable one, and entries to this prestigious competition keep growing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125268&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Feb 2010 12:07:25 +0200
   </pubDate>
   <title><![CDATA[Antalis wins Kodak Distributor award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125246&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 15 Feb 2010 12:08:15 +0200
   </pubDate>
   <title><![CDATA[Comic advertising packages sold out]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125247&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 15 Feb 2010 12:13:06 +0200
   </pubDate>
   <title><![CDATA[What mobile advertising did for Ackermans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Feb 2010 12:14:05 +0200
   </pubDate>
   <title><![CDATA[Walter Pike helps sharpen digital marketing skills]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125251&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Feb 2010 12:12:03 +0200
   </pubDate>
   <title><![CDATA[Wideopen Platform promotes KZN]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125249&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Feb 2010 12:09:02 +0200
   </pubDate>
   <title><![CDATA[Have your say on the budget speech]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125248&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 08:57:58 +0200
   </pubDate>
   <title><![CDATA[2010 Flux Trends Review]]></title>
   <description><![CDATA[In February 2010, Bishop Geoff Davies, Dianne Bayley, Dr Craig Nossel, Ferial Haffajee, Menzi Mthethwa, Mokena Makeka, Randall Abrahams, Sylvester Chauke and Toby Shapshak - 10 of the country's leading thinkers in a broad array of disciplines - will gather to present their insights into trends beyond the economic meltdown at a one-day conference which takes place in Johannesburg: the 2010 Flux Trends Review powered by BlackBerry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125038&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 08:36:40 +0200
   </pubDate>
   <title><![CDATA[Going Mobi . . .]]></title>
   <description><![CDATA[Mobi sites are the marketing "must-haves" of the moment. If your brand doesn’t already have one, no doubt you are talking to your digital agency about one. But don’t be surprised when the first proof drops onto your mobile screen – it may not be the first-class brand experience you were expecting, especially when compared to your current super-bling online experience. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125034&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 09:14:38 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: Walking the walk . . .]]></title>
   <description><![CDATA[It just has to be said, and I'm finally going to say it . . . Why do PR companies send their clients' releases to various print publications and websites, when they don't bother to read them?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125037&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 11 Feb 2010 08:38:35 +0200
   </pubDate>
   <title><![CDATA[iSpeak - in any language]]></title>
   <description><![CDATA[Innovative communication channel iSpeak - adapted for “bandwidth challenged” South Africa - was packaged for National roll-out early in January 2010 and is expected to have a huge impact on the marketing and communication sectors here and across Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125035&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 08:43:32 +0200
   </pubDate>
   <title><![CDATA[Following the FIFA guides]]></title>
   <description><![CDATA[FIFA has once again successfully stopped another trader from use of its SOUTH AFRICA WORLD CUP 2010 official marks, according to <b>Likonelo Magagula</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125033&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 08:40:31 +0200
   </pubDate>
   <title><![CDATA[Avoiding the client/agency divorce]]></title>
   <description><![CDATA[<b>Johanna McDowell</b>, MD of the Independent Agency Search and Selection Company, says there are ways of getting clients and agencies to speak the same language to avoid a professional divorce]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125036&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 11 Feb 2010 08:29:01 +0200
   </pubDate>
   <title><![CDATA[Account moves: 11 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125032&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Feb 2010 09:10:52 +0200
   </pubDate>
   <title><![CDATA[HHP lands in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125015&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 10 Feb 2010 16:57:45 +0200
   </pubDate>
   <title><![CDATA[Global agency gets SA’s top triathletes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125014&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 16:59:21 +0200
   </pubDate>
   <title><![CDATA[Another one at Big Fish]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125016&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 16:55:16 +0200
   </pubDate>
   <title><![CDATA[New interactive website for AA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125011&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Feb 2010 16:56:02 +0200
   </pubDate>
   <title><![CDATA[TLC helps USN launch new drink]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125012&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 16:57:00 +0200
   </pubDate>
   <title><![CDATA[SA reps to Cannes are...]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125013&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Feb 2010 17:00:00 +0200
   </pubDate>
   <title><![CDATA[Tiger Brands promotes healthy eating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125017&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Feb 2010 09:31:41 +0200
   </pubDate>
   <title><![CDATA[Ed’s Notes: Has FIFA turned us all against it?]]></title>
   <description><![CDATA[The hitting and slapping that’s going on between journalists, editors, marketers and FIFA is – apparently – nothing new. Other countries have been ticked off with the organisation during other World Cups, too. But there’s something about the way FIFA’s message is coming across that is making people who would normally hiss and boo at ambush marketing practices take another look at their standpoint.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124956&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 09:28:37 +0200
   </pubDate>
   <title><![CDATA[Chit Chat: A brand that believes in branding . . . ]]></title>
   <description><![CDATA[The Citizen scores]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124961&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 08:55:34 +0200
   </pubDate>
   <title><![CDATA[Social media for social media’s sake]]></title>
   <description><![CDATA[There is much talk of how websites are moving away from being brochure sites, designed to communicate at the target audience, towards them being web applications for engaging with the audience. Digital Bridges' <b>Kate Elphick</b> says that while this is the natural logic which follows on from the interactive power of web 2.0, but perhaps the pendulum has swung too far.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 08:53:29 +0200
   </pubDate>
   <title><![CDATA[Why the Zapiro fan club?]]></title>
   <description><![CDATA[It's not just about raising a smile, says <b>Dianne Bayley</b>. The country's favourite cartoonist hits the nail on the head, nine times out of ten, in a way our creatives should envy . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124957&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 08:58:13 +0200
   </pubDate>
   <title><![CDATA[Adrian Gore: Saving private health?]]></title>
   <description><![CDATA[For 17 years, Adrian Gore has led the company that changed the face of private healthcare in South Africa. <b>Mike Simpson</b>, Editor of <i>Strategic Marketing</i>, speaks to him.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124959&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:40:10 +0200
   </pubDate>
   <title><![CDATA[Now's the time to think and act locally]]></title>
   <description><![CDATA[The creative approach to advertising in South Africa is still based on the model used to appeal to American and UK consumers. <b>John Farquhar</b> says it's time to seriously question whether this style of communication is still appropriate in a country where 50% of the population receive a sub-standard education, and disposable income is under huge pressure from the after effects of the 2008/9 world recession.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124943&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 09:05:07 +0200
   </pubDate>
   <title><![CDATA[ROOTS 2010 - 29 days to go]]></title>
   <description><![CDATA[The Newspaper Advertising Bureau’s ROOTS 2010 is due to launch in 29 days. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124960&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:41:59 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124942&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:04:00 +0200
   </pubDate>
   <title><![CDATA[Adreach uplifts its own]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124941&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:00:28 +0200
   </pubDate>
   <title><![CDATA[Agency and creative become one]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124936&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:01:27 +0200
   </pubDate>
   <title><![CDATA[Santam's efforts for equality recognised]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124937&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:02:14 +0200
   </pubDate>
   <title><![CDATA[Tech mag gets new editor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124938&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:03:13 +0200
   </pubDate>
   <title><![CDATA[Brave women in business to get rewards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124939&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:26:56 +0200
   </pubDate>
   <title><![CDATA[Indiza screens OR Tambo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124824&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:10:56 +0200
   </pubDate>
   <title><![CDATA[JWT, Ann Mack predict . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124825&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:08:55 +0200
   </pubDate>
   <title><![CDATA[Gullan&Gullan among chosen few]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124823&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:28:48 +0200
   </pubDate>
   <title><![CDATA[Flag your foosball table]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124822&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 09:56:48 +0200
   </pubDate>
   <title><![CDATA[Achieve virtually anything for next to nothing . . .]]></title>
   <description><![CDATA[With global IT spend rising to US$1,4 trillion this year, a movement has started that will revolutionise and democratise the world’s information economy and the business models that succeed within it. In this week’s <i>Finweek</i> cover story Tech geek Simon Dingle explores how the IT revolution is changing the way we do business. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124817&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:12:28 +0200
   </pubDate>
   <title><![CDATA[OATS changes trading mechanisms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124827&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 09:58:23 +0200
   </pubDate>
   <title><![CDATA[Click and WIN: Marketingweb research]]></title>
   <description><![CDATA[We realise your time is valuable – but so is the space in your inbox! To provide you with a read you enjoy and/or find valuable, we’re asking our readers to complete this short survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124818&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:25:22 +0200
   </pubDate>
   <title><![CDATA[New mag targets hip and young]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124826&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:04:18 +0200
   </pubDate>
   <title><![CDATA[Account moves: 4 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124821&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 12:04:14 +0200
   </pubDate>
   <title><![CDATA[Habari partners with Facebook]]></title>
   <description><![CDATA[Habari Media has launched its partnership with Facebook at a function at the Melrose Arch, Johannesburg on Wednesday 3 February 2010, to offer local advertisers new and innovative advertising opportunities on the global social networking site.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124819&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 13:01:14 +0200
   </pubDate>
   <title><![CDATA[What shape will business be in 2010?]]></title>
   <description><![CDATA[The 2010 Flux Trend Review Conference, powered by BlackBerry and hosted by trend analyst Dion Chang, offers the inside scoop on trends that will shape the way we do business this year, from social dynamics and politics to technology and lifestyle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124816&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 09:53:10 +0200
   </pubDate>
   <title><![CDATA[AR: Bringing Virtual and Real into one space]]></title>
   <description><![CDATA[In the late 1980’s the movie “Lawnmower Man” introduced popular culture to the concept of virtual reality for the first time. The idea of a person being able to interact with a 3-dimensional world has inevitably evolved from that point. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124815&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:41:08 +0200
   </pubDate>
   <title><![CDATA[Resolution for Tshwane, ASA]]></title>
   <description><![CDATA[Tshwane Metropolitan Council lodged an urgent application for review of the ASA’s decision on 15 November 2006, which found against the claim “City of Tshwane, Africa’s leading capital city”. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124820&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:31:04 +0200
   </pubDate>
   <title><![CDATA[Chris Botha appointed joint MD]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124828&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:56:52 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124753&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:06:38 +0200
   </pubDate>
   <title><![CDATA[Key areas for brands through 2010]]></title>
   <description><![CDATA[2009 was a dramatic year, with the global recession dominating events across global and local landscapes. So, what's changed? What trends do brand managers and business decision makers need to look out for in the year ahead? Idea Engineers' <b>Janice Spark</b> examines the year that was, and the year that's on the horizon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:32:35 +0200
   </pubDate>
   <title><![CDATA[Not on your pocket, but in your pocket]]></title>
   <description><![CDATA[Marketing consultant <b>Kim Eagle</b> looks at smart technology branding.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124755&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 08:58:34 +0200
   </pubDate>
   <title><![CDATA[Engagement is the future of marketing]]></title>
   <description><![CDATA[The future of marketing: It’s hard to predict, but that, in a nutshell, is what you will all be currently attempting as you reach the point of signing off budgets for next year. What activities are going to give your brand the most traction in 2010? How do you execute them and how much will they cost?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124754&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:36:16 +0200
   </pubDate>
   <title><![CDATA[Study sparks hope for brands]]></title>
   <description><![CDATA[New research shows that recent socio-economic challenges have had a profound effect on South African consumers. The economic recession has left consumers thinking more critically about where they spend their hard-earned money – they have adopted a degree of scepticism and are less enamoured of "bling" culture than a few years ago.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124756&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:40:08 +0200
   </pubDate>
   <title><![CDATA[Vuvuzela: Loud, but not a brand . . .]]></title>
   <description><![CDATA[There have been a number of press reports recently on the issue of who owns the rights to the vuvuzela. In reviewing the fuss and bother around this quasi-musical instrument, it is not clear whether these parties are claiming rights to the trade mark vuvuzela, or the rights to the product itself. Be that as it may, it is instructive to look at the history of the vuvuzela.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:21:42 +0200
   </pubDate>
   <title><![CDATA[X/procure getting ahead]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124733&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:20:38 +0200
   </pubDate>
   <title><![CDATA[Dark & Lovely chooses Wideopen Platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124732&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:22:25 +0200
   </pubDate>
   <title><![CDATA[New IMC Board to make a difference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124734&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:18:17 +0200
   </pubDate>
   <title><![CDATA[BBC and Volvo do it again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124731&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:30:14 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Hours online grow; still hope for print.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124738&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:23:11 +0200
   </pubDate>
   <title><![CDATA[Baobab award opens for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124735&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:17:09 +0200
   </pubDate>
   <title><![CDATA[Washing cycle . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124730&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:24:03 +0200
   </pubDate>
   <title><![CDATA[APEX deadline and judging panel announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124736&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 08:48:51 +0200
   </pubDate>
   <title><![CDATA[McCann makes big changes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124660&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 08:50:46 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka award deadline draws near]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124662&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 09:51:37 +0200
   </pubDate>
   <title><![CDATA[BCI appoints first African board member]]></title>
   <description><![CDATA[UK-based Business Continuity Institute (BCI), has appointed Louise Theunissen, GM of Consulting Services at ContinuitySA, as its first Board member from the African continent. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124668&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 09:09:17 +0200
   </pubDate>
   <title><![CDATA[The value of WOM]]></title>
   <description><![CDATA[Word-of-mouth is universally recognised as the most powerful tool in the communication toolbox. Students of consumer behaviour have always pondered why consumers are driven to talk about the brands they consume. Apparently the answer is rooted in cognitive psychological science.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124666&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 08:55:15 +0200
   </pubDate>
   <title><![CDATA[The Roger Garlick Award judges are]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124663&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 09:00:07 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Building relationships
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 08:44:05 +0200
   </pubDate>
   <title><![CDATA[Account moves: 28 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124659&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 08:47:04 +0200
   </pubDate>
   <title><![CDATA[Science fiction shopping]]></title>
   <description><![CDATA[How will shopping change between now and 2015? <b>Nnaniki Malesa</b> thinks she has some answers
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124524&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:15:52 +0200
   </pubDate>
   <title><![CDATA[INM unveils name change, logo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124593&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:58:50 +0200
   </pubDate>
   <title><![CDATA[World Cup, ‘Obama effect’: Good news for local marketers?]]></title>
   <description><![CDATA[The 2010 World Cup and the "Obama effect" - a US president of African heritage - has apparently sparked a surge in interest in much of Africa as a tourist destination, industry experts at the annual FITUR tourism trade fair say. More visitors may mean more opportunities for smart marketers . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124596&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:11:46 +0200
   </pubDate>
   <title><![CDATA[Double entries for OHMSA awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124592&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:28:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Better Citizen; better Lighthouse; better creatives!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124600&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:16:45 +0200
   </pubDate>
   <title><![CDATA[SABC behind Haiti]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124594&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:10:44 +0200
   </pubDate>
   <title><![CDATA[New club for direct marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124591&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:21:30 +0200
   </pubDate>
   <title><![CDATA[Loyalty programmes: Rewards but no connection?]]></title>
   <description><![CDATA[As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council in the USA indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Can we learn from US loyalty programmes?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124597&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:06:27 +0200
   </pubDate>
   <title><![CDATA[Potent Afrikaans market]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124589&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:17:25 +0200
   </pubDate>
   <title><![CDATA[Lighthouse Digital set to shine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124595&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:04:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: Media24 big appointment?]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124586&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:25:03 +0200
   </pubDate>
   <title><![CDATA[Wanted ads exceed target through recession]]></title>
   <description><![CDATA[As marketers were forced into corners by the economic downturn, upmarket product advertising pushed Wanted's advertising revenue 140% past target, even while the luxury goods sector was also hard hit. Could it be that good publications will always attract good advertising? <b>Gill Moodie</b> investigates . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124598&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:27:01 +0200
   </pubDate>
   <title><![CDATA[The power of nostalgia in advertising]]></title>
   <description><![CDATA[Cognitive anthropologist <b>Dr. Bob Deutsch</b> has been studying issues of meaning and decision making for two decades. Here he reviews the relationship of nostalgia as used in advertising, with a nod towards Valentine's Day.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124599&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Jan 2010 10:50:43 +0200
   </pubDate>
   <title><![CDATA[Inzalo chief in Top Ten]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124558&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Jan 2010 14:13:59 +0200
   </pubDate>
   <title><![CDATA[Saving private health?]]></title>
   <description><![CDATA[For 17 years Adrian Gore has led the company that changed the face of private healthcare in SA. <b>Mike Simpson</b> speaks to him.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124525&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 22 Jan 2010 14:12:53 +0200
   </pubDate>
   <title><![CDATA[Attention all shoppers]]></title>
   <description><![CDATA[Tough economic times are seeing seismic shifts in consumer shopping habits. <b>Monique Leech</b> looks at the trends and their long-term impact on brand loyalty
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124528&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:26:37 +0200
   </pubDate>
   <title><![CDATA[AMASA to discuss ABC's 50% cover price decision]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124487&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 10:59:30 +0200
   </pubDate>
   <title><![CDATA[SA’s editors cry foul over FIFA media restrictions]]></title>
   <description><![CDATA[In early November 2009, Marketingweb ran a "tongue-in-cheek" piece on the restrictive media rules FIFA was placing on us as marketers and as writers. Now South African media is biting back, saying that requirements for 2010 World Cup accreditation amounts to censorship.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124489&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:51:17 +0200
   </pubDate>
   <title><![CDATA[Account moves: 21 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124493&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:35:08 +0200
   </pubDate>
   <title><![CDATA[Al Ries: Never ignore the basics]]></title>
   <description><![CDATA[<b>John Farquhar</b>'s favourite American marketing guru is Al Ries, who has a marketing strategy company in Atlanta and has written a number of best sellers on the subject. Why would an American marketer be so appealing to Farqie? Well, it's about the basics . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124491&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:24:06 +0200
   </pubDate>
   <title><![CDATA[FOOZI boosts sales in taverns]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124484&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:28:02 +0200
   </pubDate>
   <title><![CDATA[Social Media trends for business in 2010]]></title>
   <description><![CDATA[2009 was a phenomenal year for social media, with Facebook, Twitter and Youtube becoming part and parcel of everyday life. This development has been driven by the unprecedented growth of these and other online channels, resulting in the acknowledgement of social media as more than just a socialising tool.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124488&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:21:02 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Joe grows and retail sales may rise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124482&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:23:01 +0200
   </pubDate>
   <title><![CDATA[Jeremy Mansfield on the mend!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124483&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 10:57:00 +0200
   </pubDate>
   <title><![CDATA[Ed’s Notes: FIFA, the omnipotent . . .]]></title>
   <description><![CDATA[The media is up in arms over FIFA’s “control” of what they can and can’t publish. Marketers should be up in arms, too, and many are. Where’s the joy in “winning” the right to host the World Cup when a few large corporates and a bunch of FIFA lawyers seem to be the only people who will make any money out of the deal? And we thought the “Big Recession” would bring about a change in the greed factor . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124492&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:26:00 +0200
   </pubDate>
   <title><![CDATA[Travel in a water taxi soccer ball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124486&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 19 Jan 2010 08:58:00 +0200
   </pubDate>
   <title><![CDATA[Tourism marketing: Good vibes for visitors]]></title>
   <description><![CDATA[Relationship-building and word-of-mouth advertising are among the critical components of tourism marketing, says <b>Dr Richard George</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124408&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 19 Jan 2010 09:23:55 +0200
   </pubDate>
   <title><![CDATA[ABC responds with 'A storm in a teacup' release . . .]]></title>
   <description><![CDATA[The ABC responds to the criticism surrounding the decision to allow publishers to sell their titles at what ever cover price they are comfortable with.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124407&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 08:51:50 +0200
   </pubDate>
   <title><![CDATA[Are you ready for 2010?]]></title>
   <description><![CDATA[All the indicators are pointing to the same thing, says <b>Desirée Gullan</b>: Economic recovery is on the way. She suggests some questions you should be asking, along with some solutions you could consider for advertising and marketing your brands in 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124405&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 08:42:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[What will 2010 bring into our lives?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124403&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 19 Jan 2010 09:04:32 +0200
   </pubDate>
   <title><![CDATA[New appointments: Maverick's big appointment]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124409&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 08:53:32 +0200
   </pubDate>
   <title><![CDATA[Female gamers: Signposts for succeeding in the future]]></title>
   <description><![CDATA[Technology, values and institutions]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124406&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 08:49:09 +0200
   </pubDate>
   <title><![CDATA[Get me off your list!]]></title>
   <description><![CDATA[It is an immense waste of time to receive, read and delete e-mails that are sent soliciting business. However, I am patient, everyone deserves to ply their wares and e-mails have become a de facto method of doing so. I assume that if they didn't work the senders would reject this form of direct marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124404&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 Jan 2010 12:24:42 +0200
   </pubDate>
   <title><![CDATA[Free seminars for bloggers, advertisers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 Jan 2010 12:25:32 +0200
   </pubDate>
   <title><![CDATA[Google SA joins OPA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 Jan 2010 12:22:11 +0200
   </pubDate>
   <title><![CDATA[L’Oreal now in TLC's change rooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124384&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 09:16:07 +0200
   </pubDate>
   <title><![CDATA[New electronic football advertising platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124386&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 Jan 2010 12:23:04 +0200
   </pubDate>
   <title><![CDATA[SAB's gets real with 'reality check' message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124385&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:49:56 +0200
   </pubDate>
   <title><![CDATA[Entries open for Citadel journalism award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124285&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:50:43 +0200
   </pubDate>
   <title><![CDATA[JAG and Lance for the youth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124286&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:48:35 +0200
   </pubDate>
   <title><![CDATA[Account moves: 14 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124284&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:39:33 +0200
   </pubDate>
   <title><![CDATA[Marketers must better understand creativity]]></title>
   <description><![CDATA[It can be said that creative advertising is like brain surgery. According <b>Dr Bob Deutsch</b>, when advertising is artfully done it cures people of the status quo by activating neural circuitry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124280&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:51:33 +0200
   </pubDate>
   <title><![CDATA[What is the state of the communications industry?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124287&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:45:32 +0200
   </pubDate>
   <title><![CDATA[The circulation debacle]]></title>
   <description><![CDATA[No matter what you sell, there always has to be a yardstick against which the product can be measured. With mass consumer products, the measurement is consistency, quality, functionality, availability and value for money. Marketers who adhere to these become brand leaders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124282&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:55:20 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka opens for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124288&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 09:05:07 +0200
   </pubDate>
   <title><![CDATA[Salary snapshots: What are you worth?]]></title>
   <description><![CDATA[Top recruitment firm AdTalent recently published its annual salary survey, using figures from actual placements made over the past year, as well as from a salary survey sent to all its newsletter subscribers. Figures in the survey are cost to company (CTC) figures.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124278&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 15 Jan 2010 09:18:04 +0200
   </pubDate>
   <title><![CDATA[BBC World showcases Big Fish School Productions]]></title>
   <description><![CDATA[BBC World – DSTV channel 400 – will air <i>My Country South Africa</i>, which includes  three documentary films directed and produced by the award-winning Big Fish School of Digital Filmmaking (BigFish)  on Saturday and Sunday, 16th and 17th January.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124314&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:47:06 +0200
   </pubDate>
   <title><![CDATA[Google gets AdMob]]></title>
   <description><![CDATA[In a move set to accelerate the pace of innovation in mobile ad technology, November 2009 saw a definitive agreement by AdMob to be acquired by internet search giant Google for $750 million.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124283&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 09:08:51 +0200
   </pubDate>
   <title><![CDATA[CT 2010 transit campaign]]></title>
   <description><![CDATA[FNB kicked off its World Cup 2010 campaign in December 2009 by utilising full wrap bus branding on Tractor Transits/CK Outdoor Golden Arrow bus fleet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 08:31:48 +0200
   </pubDate>
   <title><![CDATA[British MPs in 'draconian' alcohol marketing clampdown]]></title>
   <description><![CDATA[UK press reports say that the long-awaited health select committee report on alcohol abuse has called for tighter restrictions for drinks marketing, including the introduction of a 9pm watershed for TV advertising - but has stopped short of calling for a blanket ban.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124178&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 09:20:31 +0200
   </pubDate>
   <title><![CDATA[Marketing is not rocket science . . .]]></title>
   <description><![CDATA[Recessions tend to have an alarming effect on how marketers react when their sales are under threat. During the Christmas season, two brands that have been around your years, decided to come out of the woodwork - Gold Crest canned vegetables and Jimmy's Prawns. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124179&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 08:46:30 +0200
   </pubDate>
   <title><![CDATA[The Tiger saga: Why bother with brand values?]]></title>
   <description><![CDATA[We've heard the jokes and forwarded the Woods Family Photograph ad nauseum. Now, says <b>Dianne Bayley</b>, it's time to look at real brand and reputation management. Were Accenture, Proctor & Gamble and AT&T justified in pulling their sponsorship of Tiger?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124177&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 08:24:28 +0200
   </pubDate>
   <title><![CDATA[Night Races on track together with Piggs Peak Casino]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124176&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 08:56:01 +0200
   </pubDate>
   <title><![CDATA[New appointments: Who got the top job this week?]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124180&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 16:54:35 +0200
   </pubDate>
   <title><![CDATA[Watershed celebrates 10th anniversary with fans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124165&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 16:55:33 +0200
   </pubDate>
   <title><![CDATA[Habari Media partners with MTV Networks Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124166&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 17:04:33 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ]]></title>
   <description><![CDATA[The demise of the Yellow Pages?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124169&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 17:02:30 +0200
   </pubDate>
   <title><![CDATA[See the best of Joburg with ADreach]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124168&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 16:57:15 +0200
   </pubDate>
   <title><![CDATA[BAR-ONE Manhunt hits the small screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124167&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 16:53:06 +0200
   </pubDate>
   <title><![CDATA[AAA is all about fresh talent]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124164&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jan 2010 09:48:25 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[It is a welcome year, 2010 – and not even because of the soccer! South Africa is officially out of the recession and many will be implementing the lessons they learned this year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124101&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jan 2010 08:38:22 +0200
   </pubDate>
   <title><![CDATA[10 Branding and marketing trends for 2010]]></title>
   <description><![CDATA[Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124098&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jan 2010 08:36:07 +0200
   </pubDate>
   <title><![CDATA[Need cellphone insurance?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124097&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 07 Jan 2010 08:41:06 +0200
   </pubDate>
   <title><![CDATA[RIP: Victor Knowles]]></title>
   <description><![CDATA[Owlhurst Communications bids a very sad farewell to Victor Knowles, much loved and respected Managing Director and co-owner of the specialist publicity agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124100&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 07 Jan 2010 08:40:05 +0200
   </pubDate>
   <title><![CDATA[Account moves: 7 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124099&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 10:42:56 +0200
   </pubDate>
   <title><![CDATA[Vitamin water never looked so good]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124068&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 05 Jan 2010 13:11:38 +0200
   </pubDate>
   <title><![CDATA[Pulp Fiction]]></title>
   <description><![CDATA[Earlier this week following several months of debate the decision was taken by the ABC Board to permit the inclusion of “copy sales” achieved at less than 50% of the cover price, with effect January 2010. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124074&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 12:50:31 +0200
   </pubDate>
   <title><![CDATA[Responding to: Fresh crisis rocks SABC]]></title>
   <description><![CDATA[In response to the <i>Sunday Times</i> lead story of 3 January 2010, the TVIEC has sent out a release to all media. We are publishing in its entirety here, unedited.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124072&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 10:41:27 +0200
   </pubDate>
   <title><![CDATA[Pernod Ricard and TLC do it again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124066&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 10:50:23 +0200
   </pubDate>
   <title><![CDATA[2010 and beyond]]></title>
   <description><![CDATA[Predictions are risky at the best of times. Nevertheless, marketers have no option but to reassess their position and prospects anew in an environment where competitive activity and consumer behaviour will - without doubt - differ dramatically from the past, given the events which precipitated the worst financial crises to hit the world in 80 years. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124069&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 13:07:18 +0200
   </pubDate>
   <title><![CDATA[Consumer trends: What do you predict?]]></title>
   <description><![CDATA[Trendwatching.com, a great resource for highlighting emerging trends around the world, recently released its “10 Crucial Consumer Trends for 2010” briefing and described the coming year as “it’s going to be another interesting year.” A brief executive summary of the trends follows.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124073&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 10:52:04 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The need to shift focus]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:30:57 +0200
   </pubDate>
   <title><![CDATA[An interesting retail advertising analysis]]></title>
   <description><![CDATA[The coupon is inculcated into the psyche of American consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:33:37 +0200
   </pubDate>
   <title><![CDATA[Scrutinize ad campaign returns to small screen]]></title>
   <description><![CDATA[The hugely successful and award-winning Scrutinize HIV prevention campaign returned to South African television screens]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123996&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:36:35 +0200
   </pubDate>
   <title><![CDATA[Farewell 2009, welcome 2010!]]></title>
   <description><![CDATA[For those taking leave, relax and enjoy. For those working through, the roads will be bliss!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123998&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 18 Dec 2009 09:25:28 +0200
   </pubDate>
   <title><![CDATA[Abuse of Nelson Mandela Foundation]]></title>
   <description><![CDATA[The Nelson Mandela Foundation would like to warn people of a scam using the Foundation's name to solicit money.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123992&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:32:19 +0200
   </pubDate>
   <title><![CDATA[Putting it on the line: Opt for experts]]></title>
   <description><![CDATA[Putting a creative execution online may seem to be a simple task...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:29:17 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The buzz in the industry...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123993&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 13:40:13 +0200
   </pubDate>
   <title><![CDATA[Recession smession...]]></title>
   <description><![CDATA[Many businesses of late have felt compelled to switch to survival mode in order to protect their market position during the economic downturn.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123997&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:36:56 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Sean Riley]]></title>
   <description><![CDATA[AD:DYNAMO, a local pay per click advertising marketplace that allows businesses to market themselves online, launched in Europe this month. Marketingweb speaks exclusively to Sean Riley, CEO of AD:DYNAMO, regarding this innovative pay per click advertising model and the reception it received in Europe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123972&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:34:56 +0200
   </pubDate>
   <title><![CDATA[Summary of the Consumer Protection Act 68 of 2008]]></title>
   <description><![CDATA[Prepared by Raynique Wright, Trinitas Consulting, for the Marketing Association of South Africa (MASA)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123969&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:08:46 +0200
   </pubDate>
   <title><![CDATA[TEAMtalk gets top local stars to blogging]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123976&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:09:38 +0200
   </pubDate>
   <title><![CDATA[Calling exhibitors for Workplace Expo 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123977&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 08:52:34 +0200
   </pubDate>
   <title><![CDATA[M-Net breast cancer awareness]]></title>
   <description><![CDATA[Breast cancer affects one in 26 women in South Africa. This shocking statistic inspired M-Net to tackle the disease head-on three years ago, as the company set out to raise awareness about Breast Cancer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123971&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:10:22 +0200
   </pubDate>
   <title><![CDATA[Integr8’s founder gets African recognition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123978&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:30:02 +0200
   </pubDate>
   <title><![CDATA[Ed’s Notes]]></title>
   <description><![CDATA[Our last Marketingweb newsletter for this year will be sent on Thursday 17 December and we look forward to hitting your mailbox again in early January 2010. There. We said it. Twenty Ten!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123973&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:06:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 15 December 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123975&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Dec 2009 10:16:47 +0200
   </pubDate>
   <title><![CDATA[Freelance ad sales gap]]></title>
   <description><![CDATA[Other media have them - why not magazines? Is there a gap in the market?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:01:57 +0200
   </pubDate>
   <title><![CDATA[Account moves: 10 December 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123911&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:07:19 +0200
   </pubDate>
   <title><![CDATA[2009 - A year to forget or reflect? ]]></title>
   <description><![CDATA[<b>Justine Williams</b>, strategic development at NAB, explains how community press weathered the tough 2009 year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123912&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:22:36 +0200
   </pubDate>
   <title><![CDATA[2009 - A year to forget or reflect? ]]></title>
   <description><![CDATA[<b>Justine Williams</b>, strategic development at NAB, explains how community press weathered the tough 2009 year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123916&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:17:33 +0200
   </pubDate>
   <title><![CDATA[Wishes and predictions for 2010]]></title>
   <description><![CDATA[We asked for some wishes and prediction on the year ahead, and here's what we received. Add yours in the comments section below!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123914&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:33:21 +0200
   </pubDate>
   <title><![CDATA[Stii 'outed' as viral ad creator!]]></title>
   <description><![CDATA[For a techie, Stii Pretorius is a funny guy. Smart, too. You may not have heard of him, but you probably received the Windhoek Lager "spoof" ad, "We don't smoke before the anthem, Ras". Stii did that.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123907&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:12:19 +0200
   </pubDate>
   <title><![CDATA[Geotargeting is the future . . .]]></title>
   <description><![CDATA[A new report from BIA/Kelsey says the geotargeted display - or banner - ad market in the USA is expected to grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16%. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123913&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:20:08 +0200
   </pubDate>
   <title><![CDATA[Adaptability and access to info are key to thriving]]></title>
   <description><![CDATA[Companies that are nimble, adaptable and have access to the right sort of business information still have many opportunities to grow their businesses, even amidst uncertainty about when the global economy will emerge from its prolonged slump. Recession to Recovery conference 28 October 2009. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123915&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 08:58:38 +0200
   </pubDate>
   <title><![CDATA[Marketingweb's six top-read stories of 2009]]></title>
   <description><![CDATA[With a newsletter readership that has grown to around 10 000, Marketingweb.co.za sees huge spikes in online traffic on publication of the twice-weekly newsletters. Editor <b>Dianne Bayley</b> looks at what you liked best . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123909&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Dec 2009 16:35:39 +0200
   </pubDate>
   <title><![CDATA[MTN drops call rates]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123894&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Dec 2009 16:36:36 +0200
   </pubDate>
   <title><![CDATA[Publicis Worldwide one of Europe’s top five]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123895&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Dec 2009 16:34:35 +0200
   </pubDate>
   <title><![CDATA[BBC and Checkers form partnership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123893&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Dec 2009 16:29:19 +0200
   </pubDate>
   <title><![CDATA[MpowerFM hits two]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123890&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Dec 2009 16:31:18 +0200
   </pubDate>
   <title><![CDATA[24.com's mobile clinic takes top spot]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123892&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Dec 2009 16:30:11 +0200
   </pubDate>
   <title><![CDATA[ADreach gives hope to shelter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123891&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Dec 2009 08:51:59 +0200
   </pubDate>
   <title><![CDATA[Brand protection or corporate bullying?]]></title>
   <description><![CDATA[When news broke recently that Orange, key brand of France Telecom - one of the world's leading telecommunications operators - had issued legal threats to Johannesburg public relations firm Orange Ink demanding that it change its name and accusing it of copyright infringement, many South Africans were astounded.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123847&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Dec 2009 08:57:50 +0200
   </pubDate>
   <title><![CDATA[Recession or not: Tips for SME prosperity]]></title>
   <description><![CDATA[<b>Lester Smith</b>, MD of Distinct Solutions, winner of the BPeSA  emerging, Outsourced Training Provider of the Year 2009, shares seven lessons on how SMEs can prosper, recession or no recession. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123850&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Dec 2009 08:49:41 +0200
   </pubDate>
   <title><![CDATA[Ed’s Note]]></title>
   <description><![CDATA[We’ve seen some shoddy behaviour by big brands in the past few months and years – and little real impact on their bottom line. Now Brand Tiger has taken a knock (and a bit of a klap with a club). But is it enough for Nike, Gillette and others to find a new star? Do “company values” really matter – or is there just a bit of a hooker in all of us?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123846&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Dec 2009 16:46:35 +0200
   </pubDate>
   <title><![CDATA[New appointments: 8 December 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123836&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Dec 2009 08:59:33 +0200
   </pubDate>
   <title><![CDATA[Are you a Frock, Jock or Chop?]]></title>
   <description><![CDATA[Here's what your car says about you: More than 6,000 South Africans took part in the Wheels24 2009 annual Alternative Car of the Year Awards (ACOTY) online poll - and the results reveal if your car is a Jock, Frock, or Chop.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123851&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Dec 2009 08:55:02 +0200
   </pubDate>
   <title><![CDATA[Brand Tiger: Just doing it?]]></title>
   <description><![CDATA[You knew it would happen. Tiger cartoons are everywhere and a website called freakingnews.com has even started a competition for the best "Tiger-Nike" ad (see pic). <b>Dianne Bayley</b> looks at the damage – if any – Brand Tiger may suffer for his "transgressions".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123849&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Dec 2009 14:25:17 +0200
   </pubDate>
   <title><![CDATA[It's not just a mobile phone anymore . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123831&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Dec 2009 14:23:16 +0200
   </pubDate>
   <title><![CDATA[Habari Media represents BDFM online sales]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123829&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Dec 2009 14:24:15 +0200
   </pubDate>
   <title><![CDATA[Travellers choose GoTravel24.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123830&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Dec 2009 14:26:09 +0200
   </pubDate>
   <title><![CDATA[Z-CARD produce 2010 match schedule for MTN]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123832&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Dec 2009 09:12:53 +0200
   </pubDate>
   <title><![CDATA[Urgent call on Public Broadcasting Bill deadline]]></title>
   <description><![CDATA[Media Monitoring Africa is running a campaign for all interested parties to submit an electronic letter to the Director General of Communication, Mamodupi Mohlala, requesting the deadline for the Public Broadcasting Bill be extended.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123781&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 Dec 2009 16:55:50 +0200
   </pubDate>
   <title><![CDATA[Account moves: 3 December 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123765&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Dec 2009 09:09:47 +0200
   </pubDate>
   <title><![CDATA[2009: 'Incredible' year for Ogilvy]]></title>
   <description><![CDATA[In response to Marketingweb's comment on Tuesday 1 December about innovative South African companies that not only survived the 2009 downturn, but thrived, Ogilvy says it has ended 2009 with a string of illustrious new client wins including Cell C, SAA, FIFA, Castle Lager, PPC and Coca-Cola, marking what is undoubtedly one of the most successful years in Ogilvy’s history. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123778&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Dec 2009 09:11:38 +0200
   </pubDate>
   <title><![CDATA[ASA invites you to bend the rules]]></title>
   <description><![CDATA[As member of the marketing communications industry, we invite you to submit any proposals for change to the Code of Advertising Practice to your industry body as soon as possible.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123780&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Dec 2009 10:07:22 +0200
   </pubDate>
   <title><![CDATA[Online life insurance: First in SA]]></title>
   <description><![CDATA[South Africa’s first fully on-line life insurer says the life industry is now ready to shed its top-heavy layers and engage directly with clients on-line, making life cover more affordable and available to everyone, including the estimated 50% of South Africans who are underinsured. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123776&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Dec 2009 09:17:19 +0200
   </pubDate>
   <title><![CDATA[Oracle, MultiChoice view Ornico claims in 'serious light']]></title>
   <description><![CDATA[In response to the article titled “Bungled ad broadcasts: Brands lose millions” (Marketingweb 17 Nov 2009) a number of claims were made with regard to the erroneous flighting of commercials on DStv. Chris Hitchings, Oracle Director: Operations, responds.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123782&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Dec 2009 09:23:13 +0200
   </pubDate>
   <title><![CDATA[Media24 changes traditional universal rate card structure]]></title>
   <description><![CDATA[Media24, South Africa’s largest newspaper group, is to adopt a differentiated approach to rate increases in line with a model used by the electronic media for years – with rates based on a sliding scale dictated by high demand periods.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123777&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 Dec 2009 16:45:51 +0200
   </pubDate>
   <title><![CDATA[MultiChoice grows HD stable]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123762&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 Dec 2009 16:42:42 +0200
   </pubDate>
   <title><![CDATA[UCM serious about sales]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123759&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 Dec 2009 16:44:38 +0200
   </pubDate>
   <title><![CDATA[Miller Genuine Draft rocks the boat]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123761&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 02 Dec 2009 16:46:33 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Africa makes a strong impact]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123763&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Dec 2009 09:38:27 +0200
   </pubDate>
   <title><![CDATA[Standard Bank closes off with foosballs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 Dec 2009 16:48:13 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Socialising</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123764&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 Jan 2010 11:24:56 +0200
   </pubDate>
   <title><![CDATA[Achieving your marketing goals in 2010]]></title>
   <description><![CDATA[2009 is drawing to a close and in terms of marketing, businesses are reflecting on the year that has passed and brainstorming new plans and strategies for 2010. Altersage offers some tips to make a difference to your strategy for the New Year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123712&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 09:13:44 +0200
   </pubDate>
   <title><![CDATA[Want Boomers? Integrated media strategies are key ]]></title>
   <description><![CDATA[While South Africa figures and facts vary from those in the USA, UK or Europe, trends in online and offline marketing initiatives usually filter down to us. <b>Anne Mai Bertelsen</b> looks at a Forrester study and suggests an integrated media strategy. Think her suggestions apply here?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123713&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 08:56:38 +0200
   </pubDate>
   <title><![CDATA[TLC stops pain]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123704&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 09:54:35 +0200
   </pubDate>
   <title><![CDATA[The Starcom Mediavest Group celebrates 2009]]></title>
   <description><![CDATA[Gordon Patterson, group managing director of the Starcom Mediavest Group (SMG), and his teams celebrated the end of 2009 in spectacular fashion at its annual Media Owner function. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123695&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 09:06:33 +0200
   </pubDate>
   <title><![CDATA[South African to co-chair continental body]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123710&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 09:16:24 +0200
   </pubDate>
   <title><![CDATA[Are black marketers merely tokens?]]></title>
   <description><![CDATA[Notwithstanding the fact that I am not terribly partial to people visiting my country for ten days and knowing all there is to know – geographically, politically and socially – and then writing "dodgy" pieces about it, I was particularly thrown by this one.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123714&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 09:01:15 +0200
   </pubDate>
   <title><![CDATA[Z-CARD educates on climate change]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123706&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 09:05:13 +0200
   </pubDate>
   <title><![CDATA[Comedian to edit Touchline's publication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123709&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 09:03:11 +0200
   </pubDate>
   <title><![CDATA[Happy birthday, eBucks]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123708&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 11:51:05 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[There is little more annoying than people visiting any country and becoming an expert in five or ten days. Check out "Are black marketers merely tokens?" and let us know your opinions. Perhaps you think they are . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123715&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 01 Dec 2009 09:10:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 1 December 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123711&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 30 Nov 2009 14:11:58 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ]]></title>
   <description><![CDATA[<b>What I would like to hear on radio</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123691&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Nov 2009 09:04:33 +0200
   </pubDate>
   <title><![CDATA[Top media job up for grabs]]></title>
   <description><![CDATA[So you think you can run a media company? One of southern Africa’s biggest media jobs – CEO of MediaCom South Africa and sub-Saharan Africa - is up for grabs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123658&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Nov 2009 11:54:55 +0200
   </pubDate>
   <title><![CDATA[MyAnthem: iBurst invests in patriotic pronunciation]]></title>
   <description><![CDATA[It’s been called everything from a “vocal misfire” to “the blooper reel of a reality TV singing show”. It is, sadly, Ras Dumisani’s appalling rendition of our beloved national anthem at the recent South Africa versus France game in Toulouse. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123614&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Nov 2009 08:55:52 +0200
   </pubDate>
   <title><![CDATA[Gary Player: A look at a legend]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123633&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Nov 2009 17:09:49 +0200
   </pubDate>
   <title><![CDATA[Account moves: 26 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123615&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Nov 2009 09:53:43 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[Just when it seems everything's slowing down and we're wrapping up the year, our industry continues to excite! Several companies in our business recorded their "best year ever" and showed tremendous growth in the third quarter and there are some start-ups to watch next year. Of course, this is all "off the record" – heaven forbid the press should have something positive to report!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123638&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Nov 2009 08:53:43 +0200
   </pubDate>
   <title><![CDATA[Z-CARD takes you there]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123630&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Nov 2009 08:54:32 +0200
   </pubDate>
   <title><![CDATA[Astros rocket again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123631&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Nov 2009 09:57:26 +0200
   </pubDate>
   <title><![CDATA[Drucker’s ideas stand the test of time]]></title>
   <description><![CDATA[Sandra Gordon says: In an age where it appears that managers are promoted above their levels of competence, may we suggest a little time spent reading a Peter Drucker book would make a load of difference.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123641&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Nov 2009 10:06:25 +0200
   </pubDate>
   <title><![CDATA[Real-world value of virtual markets]]></title>
   <description><![CDATA[News headlines for the past year have been dominated by the effects of the global recession. This trend has affected almost all industries, with computer gaming being one of the few exceptions. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123634&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Nov 2009 09:43:17 +0200
   </pubDate>
   <title><![CDATA[Appeal to the social circle]]></title>
   <description><![CDATA[More and more marketers are beginning to realise that brand acceptance is influenced by the social circle in which consumers mingle, says <b>John Farquhar</b>. Peer group pressure has therefore become a useful tool and more and more marketers are factoring this strategy into their communication programmes. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123617&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Nov 2009 08:55:10 +0200
   </pubDate>
   <title><![CDATA[Ilanga newspaper gets a makeover]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123632&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Nov 2009 10:29:48 +0200
   </pubDate>
   <title><![CDATA[Provantage Media empowers young entrepreneurs ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123599&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Nov 2009 09:51:39 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>The AMPS debate</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123616&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 08:35:36 +0200
   </pubDate>
   <title><![CDATA[Five ways to get the most out of e-mail marketing]]></title>
   <description><![CDATA[E-mail marketing is one of the oldest and most effective ways of marketing directly online. Direct marketing has always held its place in the marketing mix, but prohibitively high costs posed a barrier for entry to many advertisers. E-mail has provided a far more cost-effective way to reach customers at their most common point of contact with the internet: their inbox. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123562&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 08:38:22 +0200
   </pubDate>
   <title><![CDATA[Branding in brief: Snakes and ladders]]></title>
   <description><![CDATA[Branding is a complex business. However, I've always found the easiest way to describe it is as a relationship. And, just like any relationship, every interaction affects how good or bad that relationship is. That's where that old game of snakes and ladders that some of us used to play as kids comes into the picture. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123563&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 15:44:20 +0200
   </pubDate>
   <title><![CDATA[When is it ambush marketing?]]></title>
   <description><![CDATA[Last week's story on the very clever Windhoek Lager "ad" that appeared after Ras Dumisani made a mess of our National Anthem in Toulouse received much feedback and was debated, Twittered and Facebooked all over.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123550&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 08:41:15 +0200
   </pubDate>
   <title><![CDATA[Light at the end of the tunnel for marketing]]></title>
   <description><![CDATA[But to see the light, you will need to retool and rewire your marketing capabilities, says <b>Kheepe Lawrence Moremi</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123565&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 08:46:13 +0200
   </pubDate>
   <title><![CDATA[ET phone homepage]]></title>
   <description><![CDATA[Advances in technology make it a very real possibility that growth of terrestrial radio could be in hot water, though not down the plug hole. As iPods, satellite and internet radio grow in global popularity, South African radio broadcasters will have to raise the innovation bar to remain top of mind. It can't be denied that new audio technologies have an impact. But FM radio is here to stay. Allow me to tell you why. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123564&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 09:04:13 +0200
   </pubDate>
   <title><![CDATA[New appointments: 24 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123548&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 16:59:58 +0200
   </pubDate>
   <title><![CDATA[Get the national anthem right with Halls]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123543&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 16:58:48 +0200
   </pubDate>
   <title><![CDATA[Action Ambro scoops Assegais]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123542&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 17:06:38 +0200
   </pubDate>
   <title><![CDATA[Entries open for AMASA’s 2010 Roger Garlick Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123546&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 17:05:20 +0200
   </pubDate>
   <title><![CDATA[Provantage launches iconic outdoor site]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123544&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 17:08:02 +0200
   </pubDate>
   <title><![CDATA[SA's top businesswomen winners are]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123547&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 17:02:01 +0200
   </pubDate>
   <title><![CDATA[Times LIVE relaunch gets award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123545&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:35:55 +0200
   </pubDate>
   <title><![CDATA[Get R5,000 for sex survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123467&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:36:52 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions head announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123468&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 09:11:49 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[In this newsletter we take advice on employing BYTs, look at two excellent outdoor campaigns, and review the Ras ambush . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 09:08:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ]]></title>
   <description><![CDATA[Reading in lobbies; blurring ads/editorial; integrity at stake . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123472&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:16:43 +0200
   </pubDate>
   <title><![CDATA[Need a job? IMM recruitment]]></title>
   <description><![CDATA[In recognising the outstanding quality of its qualifications and the excellent calibre of its graduates, the IMM GSM is regularly approached by various organisations that need to fill marketing positions to drive their business processes. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123460&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:34:38 +0200
   </pubDate>
   <title><![CDATA[Smiles all 'round]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123466&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:20:30 +0200
   </pubDate>
   <title><![CDATA[Whatever! Working with Bright Young Things]]></title>
   <description><![CDATA[As mentioned in my previous column the need for companies to learn, unlearn and relearn has never become more apparent than when we talk about what it takes to lead, and work with the Next Generation, the Millenials. The ability to attract and retain talent will be essential for any creative company wanting to compete for the future. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:19:27 +0200
   </pubDate>
   <title><![CDATA[Brands flourish with quality printing]]></title>
   <description><![CDATA[Label printing is an industry that few pay enough attention to – until print quality affects brand image. It is the care taken to maintain every brand's quality that has seen Gauteng-based label print specialist Labelpak post 22% growth in the last year. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:33:21 +0200
   </pubDate>
   <title><![CDATA[Stonewall+ scoops them up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123465&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:57:18 +0200
   </pubDate>
   <title><![CDATA[Incredible outdoor]]></title>
   <description><![CDATA[We asked for some fabulous outdoor initiatives – and we got them!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:39:00 +0200
   </pubDate>
   <title><![CDATA[Account moves: 19 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123469&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 13:53:04 +0200
   </pubDate>
   <title><![CDATA[We don't smoke before the anthem, Ras . . .]]></title>
   <description><![CDATA["Sheer brilliance" is the word on cyber street about the "Windhoek Lager" spoof ad that has gone viral. Agency Brandhouse, however, is not impressed . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123441&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 18 Nov 2009 07:07:03 +0200
   </pubDate>
   <title><![CDATA[Assegai Awards 2009 winners]]></title>
   <description><![CDATA[Winners sweep the board and new players challenge the status quo.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123433&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:59:53 +0200
   </pubDate>
   <title><![CDATA[Best of Brewer’s Droop on sale]]></title>
   <description><![CDATA[Well, the book's finally done and went on sale on 11 November 2009!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123394&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:22:42 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[In today's newsletter: Bungled ads, King III, winning tenders and joining the rate card database.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:31:36 +0200
   </pubDate>
   <title><![CDATA[Closing gaps between public tenders and advertisers]]></title>
   <description><![CDATA[Johanna McDowell, MD of the Independent Agency Search and Selection Company (IAS), says high value public contracts can be very attractive for advertising agencies - but dealing with corporate or government tenders can be rigorous, confusing and off-putting.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:38:27 +0200
   </pubDate>
   <title><![CDATA[New appointments: 17 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123393&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:26:26 +0200
   </pubDate>
   <title><![CDATA[Bungled ad broadcasts: Brands lose millions]]></title>
   <description><![CDATA[Brand research & reputation intelligence firm Ornico recently announced that the bungling of adverts broadcasts by local television stations has reached a new high - and that advertisers could be losing millions from commercials that had not been broadcast or had been broadcast erroneously.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123389&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:34:08 +0200
   </pubDate>
   <title><![CDATA[Time to snuggle up for marketing and governance]]></title>
   <description><![CDATA[Marketers have a vital role to play in enterprise governance, writes <b>Chris de Villiers</b>, Executive Director of the Marketing Association of South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:21:07 +0200
   </pubDate>
   <title><![CDATA[Your all-media rate card library now online]]></title>
   <description><![CDATA[According to Ratecard Media's Shayne Dowling, the recently launched www.ratecard.co.za is the ultimate online platform for registered all-media rate cards. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 11:02:56 +0200
   </pubDate>
   <title><![CDATA[Hip, slick, cool – and free!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123376&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:30:52 +0200
   </pubDate>
   <title><![CDATA[Durban orphans get new foosball ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123381&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:34:51 +0200
   </pubDate>
   <title><![CDATA[Who made it in the Top Women Awards list?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123384&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:33:36 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle takes top spot shopping awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123383&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:29:35 +0200
   </pubDate>
   <title><![CDATA[L’Oreal chooses Primall Media again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123379&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:32:39 +0200
   </pubDate>
   <title><![CDATA[Nando's educates employees on HIV/AIDS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123382&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 11:01:02 +0200
   </pubDate>
   <title><![CDATA[More success in PR industry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123375&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 13 Nov 2009 09:12:16 +0200
   </pubDate>
   <title><![CDATA[Winners bookmarked!]]></title>
   <description><![CDATA[Last night’s annual Bookmarks Awards ceremony set the benchmark for award shows. Guests were entertained from the moment they stepped onto the red carpet; with Alex Jay as the impeccable MC, customised Bookmarks cocktails and a physical theatre performance, complete with digital props. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123352&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 17:01:54 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[Is it lights out at Eskom? Are you targeting the 900-million? Would you take Chris Brewer to the loo with you? All this and more in this edition on Marketingweb's twice-weekly newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123317&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:10:48 +0200
   </pubDate>
   <title><![CDATA[Account moves: 12 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123326&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:05:47 +0200
   </pubDate>
   <title><![CDATA[In defence of Godsell]]></title>
   <description><![CDATA[Events at Eskom during the past week are bemusing. As much of the circus involved communication - or, rather, lack of it - we asked the best guy we know in this field to share his views. Clive Simpkins has never been one to pull punches and did not disappoint.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123322&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 16:59:29 +0200
   </pubDate>
   <title><![CDATA[2010 Best Lavatory Companion in SA]]></title>
   <description><![CDATA[Chris Brewer, managing director of Nielsen IMS South Africa, is a funny guy. For those who get his highly popular and broadly distributed Brewer's Droop by e-mail  and have always wanted to print it our and take it to the loo where you can read it in peace and have a giggle . . . YES, YOU CAN!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123316&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:18:27 +0200
   </pubDate>
   <title><![CDATA[Sarie's new decor magazine: Why now?]]></title>
   <description><![CDATA[Top selling women's magazine <i>Sarie</i> has spread its wings with the launch of <i>Woon</i>, a magazine dedicated to décor.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123327&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:09:09 +0200
   </pubDate>
   <title><![CDATA[Africa Rising: Reaching the 900 million]]></title>
   <description><![CDATA[Africa is still seen by many – even the highly educated and affluent – as the begging bowl of the world. At the Aid Watch conference held at New York University in January 2009, Jane Arunga of Ghanian start-up BSL Ltd described her efforts to raise capital in the West. On hearing Arunga's pitch, a well-known philanthropist asked: “Africans have mobile phones? Who do they call?”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123324&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:14:06 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Little consults]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123328&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 14:56:54 +0200
   </pubDate>
   <title><![CDATA[Stimorol blows your hair back]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123307&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 15:02:46 +0200
   </pubDate>
   <title><![CDATA[HKLM Exchange raises bar for SA financial communication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123312&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 16:55:44 +0200
   </pubDate>
   <title><![CDATA[Primall Media gets Dark & Lovely]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123306&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 15:11:20 +0200
   </pubDate>
   <title><![CDATA[Edgars hits Melrose Arch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123310&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 14:58:03 +0200
   </pubDate>
   <title><![CDATA[Stonewall+ launches Bar-One website – for men]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123309&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:26:43 +0200
   </pubDate>
   <title><![CDATA[New appointments: 10 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123249&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:15:24 +0200
   </pubDate>
   <title><![CDATA[Social media: Managing the beast]]></title>
   <description><![CDATA[Since 2000 the numbers of internet users have skyrocketed from 360million worldwide to approximately 1.6 billion. This, in turn, has seen a massive increase in the number of social media applications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123247&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:32:16 +0200
   </pubDate>
   <title><![CDATA[Marketing without waste]]></title>
   <description><![CDATA[<b>Debi Loftie-Eaton</b>, MD of data, digital and direct marketing services agency Wunderman SA, believes that relationships are a powerful answer to the incessant noise of modern marketing. They break through when they otherwise wouldn’t, but they are also a much more efficient way to market than spamming (or ‘classical marketing’ as its advocates prefer to call it). ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:25:09 +0200
   </pubDate>
   <title><![CDATA[No more 'Weekender']]></title>
   <description><![CDATA[As many publishers and media owners continue to feel the effects of the economic downturn, strategic decisions need to be taken and result in consolidation (at best) or closure (at worst).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123248&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:42:04 +0200
   </pubDate>
   <title><![CDATA[Another OHMSA contender, Matie]]></title>
   <description><![CDATA[It's distinctly South African – something that would bring a smile to any local seeing it, but would have to be explained to a foreigner. That's the way we like it: The product is local; the target market is local; the concept is decidedly local – and lekker.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123251&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:08:02 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[In this newsletter we take a look at managing social media initiatives, reducing wasted marketing, and the Matiesous ad we love . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123246&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 14:57:57 +0200
   </pubDate>
   <title><![CDATA[Prezence gets B-BBEE rating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123237&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 14:56:35 +0200
   </pubDate>
   <title><![CDATA[Only the best players for Prosport]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123236&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 14:55:17 +0200
   </pubDate>
   <title><![CDATA[Castle of Good Hope visitors get Z-CARD guides]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123235&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 15:06:13 +0200
   </pubDate>
   <title><![CDATA[New Brand South Africa logo approved]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123240&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 15:00:11 +0200
   </pubDate>
   <title><![CDATA[Stonewall + Media shortlisted for the Bookmark Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123239&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 14:59:08 +0200
   </pubDate>
   <title><![CDATA[Dunhill picks Primall Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123238&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 06 Nov 2009 08:27:36 +0200
   </pubDate>
   <title><![CDATA[Executive Education from IMM Business School of Marketing]]></title>
   <description><![CDATA[Staff at all levels need to continually develop their skills and keep abreast of changing policies, concepts and modern theory. In fact, as the world of business is changing so rapidly, individuals also frequently need to acquire new skills and expertise. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123209&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 14:58:39 +0200
   </pubDate>
   <title><![CDATA[Welcome to ***** ******, enjoy the ******]]></title>
   <description><![CDATA[Here's me, terribly excited about the **** **** ***** *** ****** even though I am not a ****** fan. I've been promoting it to countries like the USA, England and various European entities via my blogs, FaceBook and e-mails.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123148&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 15:50:44 +0200
   </pubDate>
   <title><![CDATA[Account moves: 5 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123153&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 15:36:34 +0200
   </pubDate>
   <title><![CDATA[Bookmarks: Are you a finalist?]]></title>
   <description><![CDATA[South Africa’s exclusive platform for rewarding online excellence, The Bookmarks Awards, has announced its finalists.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123151&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 14:43:34 +0200
   </pubDate>
   <title><![CDATA[Effective experiential marketing requires experience]]></title>
   <description><![CDATA[More and more marketing professionals are making use of experiential marketing techniques with the objective of creating targeted and memorable brand experiences in relevant spaces. <b>Desirée Gullan</b> says the main objective of experiential marketing is to facilitate your target market to interact with and experience of the benefits of your brand so that they become a customer. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123144&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 14:46:22 +0200
   </pubDate>
   <title><![CDATA[Engagement is the future of marketing]]></title>
   <description><![CDATA[The future of marketing. It’s hard to predict, but that, in a nutshell, is what you will all be currently attempting as you reach the point of signing off budgets for next year. What activities are going to give your brand the most traction in 2010? How do you execute them and how much will they cost?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123146&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 15:19:03 +0200
   </pubDate>
   <title><![CDATA[Firsts for SAARF RAMS®]]></title>
   <description><![CDATA[SAARF’s latest RAMS® release includes a number of firsts for the survey, but not much good news for radio stations, many of whom have seen their audiences decline in the face of increased TV viewing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123147&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:03:44 +0200
   </pubDate>
   <title><![CDATA[Adreach behind The Parlotones]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123156&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:04:00 +0200
   </pubDate>
   <title><![CDATA[MultiChoice project drives for change]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123157&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 15:04:42 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Where the dollars go; kids and Mxit; retailers online]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123149&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:11:03 +0200
   </pubDate>
   <title><![CDATA[Santam, a world of certainty]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123160&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:50:33 +0200
   </pubDate>
   <title><![CDATA[Gallo Images photographer takes top award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123155&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:11:36 +0200
   </pubDate>
   <title><![CDATA[Oracle behind Sony]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123159&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:40:20 +0200
   </pubDate>
   <title><![CDATA[3M branding conference a must for marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123166&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:14:11 +0200
   </pubDate>
   <title><![CDATA[MTN takes top place – again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123161&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:06:27 +0200
   </pubDate>
   <title><![CDATA[Periodic Table of Elements made easy with Z-CARD]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123158&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:07:54 +0200
   </pubDate>
   <title><![CDATA[World's biggest stickie an OHMSA contender?]]></title>
   <description><![CDATA[With this campaign, Machete Creative has proved its ability to cut through the clutter by creating a unique "to let" sign in the form of an enormous yellow stickie, applied to the side of The Gateway building in Century City.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:02:17 +0200
   </pubDate>
   <title><![CDATA[Ed's Observations:]]></title>
   <description><![CDATA[What's in today's issue . . . and why you should respond to media questions in the age of instant publishing.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:05:00 +0200
   </pubDate>
   <title><![CDATA[New appointments: 3 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123097&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Nov 2009 16:44:25 +0200
   </pubDate>
   <title><![CDATA[Data can be dangerous]]></title>
   <description><![CDATA[<b>John Farquhar</b> has always been bemused by the current practice among companies with worldwide networks to appoint a world guru to oversee a particular discipline.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123069&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:18:44 +0200
   </pubDate>
   <title><![CDATA[Shades of green for Sappi]]></title>
   <description><![CDATA[Despite the rise of electronic media, the use of paper is increasing throughout the world. Sappi's new outdoor campaign aims to get people seeing green.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:48:50 +0200
   </pubDate>
   <title><![CDATA[Nike Zone in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123086&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:54:45 +0200
   </pubDate>
   <title><![CDATA[FNB Connect reduces call rates]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123091&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:03:36 +0200
   </pubDate>
   <title><![CDATA[Fleishman-Hillard CT beats recession]]></title>
   <description><![CDATA[The Cape Town office of one of the world’s leading PR agencies, Fleishman-Hillard, has officially beaten the recession! The agency has achieved revenue growth of over 300% in the first 10 months of 2009. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123096&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:49:32 +0200
   </pubDate>
   <title><![CDATA[New Survivor South Africa host]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123087&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 11:31:23 +0200
   </pubDate>
   <title><![CDATA[Ladies shoes obession revealed with Bronx campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123088&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:53:34 +0200
   </pubDate>
   <title><![CDATA[British airline preffered by Zim agents]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123089&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Nov 2009 16:50:42 +0200
   </pubDate>
   <title><![CDATA[Eish… that ad made me drink alcohol!]]></title>
   <description><![CDATA[The debate around alcohol advertising is complex and the conclusion on whether to completely eliminate advertising or not hasn’t been reached. <b>Rose Setshoge</b> looks at the issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123071&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:58:07 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Perceived value; announcer-read radio ads and the 4Ps . . .</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123092&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:54:25 +0200
   </pubDate>
   <title><![CDATA[Volcano wins award for Project Snowball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123090&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:53:57 +0200
   </pubDate>
   <title><![CDATA[From rock ’n’ roll to rock bottom]]></title>
   <description><![CDATA[The advertising industry is in a very tight spot, writes <b>Harry Herber</b>. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122997&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:06:29 +0200
   </pubDate>
   <title><![CDATA[LoveLife is excellent]]></title>
   <description><![CDATA[LoveLife, South Africa's largest youth HIV prevention programme was recognised as one of the top five campaigns at the prestigious annual <i>Sunday Times</i> Public Sector Excellence Awards held at the Sandton Sun Hotel recently.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:36:07 +0200
   </pubDate>
   <title><![CDATA[Escape with Miller Genuine Draft new ads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123001&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:33:59 +0200
   </pubDate>
   <title><![CDATA[HKLM Exchange raises the bar for SA financial communication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122999&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:37:06 +0200
   </pubDate>
   <title><![CDATA[Saatchi & Saatchi wins healthy account]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123002&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 11:19:18 +0200
   </pubDate>
   <title><![CDATA[Could this be an OHMSA Award winner?]]></title>
   <description><![CDATA[With the OHMSA Awards now in their third year – and entries closing fairly soon – the Marketingweb team is keeping an eye out for outdoor ads and initiatives that could be contenders. You can too, by sending us your suggestions – whether it was your campaign or just one that caught your attention.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:34:27 +0200
   </pubDate>
   <title><![CDATA[The Agency takes over the Tshwane sky]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123000&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:38:42 +0200
   </pubDate>
   <title><![CDATA[Canderel Dreams Big with Jenna Clifford]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123003&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:07:14 +0200
   </pubDate>
   <title><![CDATA[Draftfcb Impact All A-Twitter]]></title>
   <description><![CDATA[A digital campaign by Draftfcb Impact has the experiential, promotional and new media specialist agency all a-twitter: not only did their creative effort garner the team a coveted Loerie award, it has the agency communicating in a manner that is relevant to their various lifestyles and client business needs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122996&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:32:14 +0200
   </pubDate>
   <title><![CDATA[Account moves: 29 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122998&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:22:22 +0200
   </pubDate>
   <title><![CDATA[New appointments: 27 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122934&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:42:27 +0200
   </pubDate>
   <title><![CDATA[I want to choose what I pay for . . .]]></title>
   <description><![CDATA[Has anyone else noticed that most forms of advertising are actually paid for, in part, by the viewer of the ad?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122941&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:29:07 +0200
   </pubDate>
   <title><![CDATA[Saving the world]]></title>
   <description><![CDATA[The purpose of the Brands & Branding for Good conference held in Midrand on 20 and 21 October 2009 was to raise awareness among marketers, government and society of the increasing deterioration of the world's climate, and the ultimate consequences of doing nothing to reduce the carbon footprint - which is now totally out of hand and accelerating the problem.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122936&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:32:00 +0200
   </pubDate>
   <title><![CDATA[You promised: Now, can you deliver?]]></title>
   <description><![CDATA[Culture and brand strategist Stuart Woolmington wants you to change. From the inside out. <b>Dianne Bayley</b> looks at why the marketing concept works.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122937&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Oct 2009 10:15:21 +0200
   </pubDate>
   <title><![CDATA[Mobile marketing: The complete picture]]></title>
   <description><![CDATA[When you think of Mobile Marketing I bet you think….SPAM. SMS messaging at ridiculous hours in the morning. You think of buying a database; sorry an "opt-in" database and acquiring loads of great customers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122938&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:39:53 +0200
   </pubDate>
   <title><![CDATA[I want to choose what I pay for . . .]]></title>
   <description><![CDATA[Has anyone else noticed that most forms of advertising are actually paid for, in part, by the viewer of the ad?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122939&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:18:31 +0200
   </pubDate>
   <title><![CDATA[Cell providers in rate talks]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122933&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:14:40 +0200
   </pubDate>
   <title><![CDATA[Win with Cadbury Dairy Milk Joyride]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122928&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:27:03 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[iPhones, obits and ads . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122935&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:16:18 +0200
   </pubDate>
   <title><![CDATA[Sanlam, TLC encourage young men to save]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122930&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:15:21 +0200
   </pubDate>
   <title><![CDATA[NESTLÉ on a BAR-ONE manhunt ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122929&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:18:00 +0200
   </pubDate>
   <title><![CDATA[PRIMEDIA  Outdoor gets the nod]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122932&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:16:32 +0200
   </pubDate>
   <title><![CDATA[Loeries young creatives fly high]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122931&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Oct 2009 09:37:50 +0200
   </pubDate>
   <title><![CDATA[The Unlimited: The case of Winston the Pigeon]]></title>
   <description><![CDATA[Marketing, PR and social media made this campaign fly: In August 2009 The Unlimited took a decision to use a homing pigeon to transfer 4GB of data from its call centre in Howick to the company's head office in Hillcrest, Durban. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122856&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Oct 2009 14:04:49 +0200
   </pubDate>
   <title><![CDATA[Bright Young Things: Leading the ‘Whatever’ generation]]></title>
   <description><![CDATA[Employees and market leaders face the reality that this is the "Age of Learning". We all know how tough learning can be, but tougher still is the unlearning that is required prior to absorbing new insights. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122855&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:55:52 +0200
   </pubDate>
   <title><![CDATA[Account moves: 22 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122841&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Oct 2009 09:43:28 +0200
   </pubDate>
   <title><![CDATA[Executive education from IMM Business School of Marketing]]></title>
   <description><![CDATA[Staff at all levels must continually develop their skills and keep abreast of changing policies, concepts and modern theory. In fact, the IMM says the world of business is changing so rapidly that individuals also frequently need to acquire new skills and expertise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122839&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:58:08 +0200
   </pubDate>
   <title><![CDATA[Micropayments the answer for news publishers?]]></title>
   <description><![CDATA[On most levels, news and the internet are a match made in heaven. Instant publishing, access to a global audience, hyperlinks, multimedia, etc. Nonetheless, many publishers are struggling to create a profitable business based on advertising alone, and are considering moving at least part of their content from free to fee.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122842&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:46:22 +0200
   </pubDate>
   <title><![CDATA[Two SA creatives head to the Big Apple]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122838&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:45:38 +0200
   </pubDate>
   <title><![CDATA[FNB and BBC.com sponsor the Bookmarks awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122837&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:43:55 +0200
   </pubDate>
   <title><![CDATA[Ster-Kinekor breaks record with MJ's THIS IS IT]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122836&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:39:44 +0200
   </pubDate>
   <title><![CDATA['Women’s Health' South Africa launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122832&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:41:53 +0200
   </pubDate>
   <title><![CDATA[PRIMEDIA@HOME behind National Bandana day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122834&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:42:27 +0200
   </pubDate>
   <title><![CDATA[Primall Media behind Edgars' 80th years celebration]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122835&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:40:36 +0200
   </pubDate>
   <title><![CDATA[Ackermans joins TLC's fashion frames]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122833&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:41:22 +0200
   </pubDate>
   <title><![CDATA[The problem with mobile marketing]]></title>
   <description><![CDATA[As the world gets more and more connected, there's a sudden surge of advertisers that want to get to their target market through their mobile phones. All the marketing publications, website and workshops are pushing and promoting mobile marketing as the "next big thing". And, of course, it's understandable - mobile marketing provides a unique opportunity to reach millions of consumers at a relatively low cost. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:55:11 +0200
   </pubDate>
   <title><![CDATA[OPA: Online beats TV spend in UK]]></title>
   <description><![CDATA[In a dramatic indication of the shift in media consumption in first world markets, online advertising spend surpassed TV spend in the UK in September 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122763&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 16:19:32 +0200
   </pubDate>
   <title><![CDATA[Playing [and failing] towards successful innovation]]></title>
   <description><![CDATA[Innovation is one of those strange business anomalies that exist in our world. Why anomaly, you say? Innovation is one the things that most organisations and industries say they want, yet when it comes down to it, it is also something they are most afraid of.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122761&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:46:59 +0200
   </pubDate>
   <title><![CDATA[Relationships are basic to survival]]></title>
   <description><![CDATA[<b>John Farquhar</b> notes that there is a growing awareness among marketers abroad that business can only survive by fostering social interaction that encourages people to strive for a better standard of living. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122762&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 16:18:15 +0200
   </pubDate>
   <title><![CDATA[New appointments: 20 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122764&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 19 Oct 2009 15:38:28 +0200
   </pubDate>
   <title><![CDATA[IMM Africa Association of Marketers launched]]></title>
   <description><![CDATA[In reinstating the concept of the original Institute of Marketing, the IMM Africa Association of Marketers has been launched - a body that will embrace marketers and organisations across the continent and provide outstanding benefits to a membership base that wishes to align itself with the ideals of a new and dynamic marketing association.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122759&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 16:12:58 +0200
   </pubDate>
   <title><![CDATA[STOP PRESS: Newspapers coming to an end]]></title>
   <description><![CDATA[It’s sorrowful I suppose that round the world newspapers great and small are folding and dying. It is sad to watch what has been an intimate part of human history for so many centuries fade before our eyes. And it’s pitiful to listen to great moguls like Rupert Murdoch whining about charging for online news and blaming the internet for his corporation’s $3,4-billion loss last year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122765&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Oct 2009 10:51:01 +0200
   </pubDate>
   <title><![CDATA[What are the top brands and what has changed?]]></title>
   <description><![CDATA[<b>Ken Preston</b> reviews the Sunday Times/TNS Top Brands survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122787&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 16:36:28 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[McCann Worldwide has launched a small business initiative called "THE KILN", which Group CEO Reinher Behrens says is designed to foster the growth of small companies. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122768&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:26:06 +0200
   </pubDate>
   <title><![CDATA[New identity for Chillibush]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122756&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 14:13:17 +0200
   </pubDate>
   <title><![CDATA[Assegai: Recession not dampening marketers spirits]]></title>
   <description><![CDATA[Despite the current economic climate gripping all sectors of the country, the marketing industry's spirits haven't been dampened – if the number of entries submitted for the Direct Marketing Association’s (DMASA) 2009 Assegai Awards are anything to go by.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122749&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:26:16 +0200
   </pubDate>
   <title><![CDATA[Santam: Best Company to Work For in 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:21:29 +0200
   </pubDate>
   <title><![CDATA[One trading name for BDO]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122754&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:18:15 +0200
   </pubDate>
   <title><![CDATA[Popcorn increases 3D Screens in Nu Metro]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122752&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:21:04 +0200
   </pubDate>
   <title><![CDATA[Wideopen assists Lexus Hybrid SUVs launch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122755&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:18:37 +0200
   </pubDate>
   <title><![CDATA[Vanilla Ice and Castle Light make perfect duo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122753&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:46:27 +0200
   </pubDate>
   <title><![CDATA[Account moves: 15 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122676&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 10:01:52 +0200
   </pubDate>
   <title><![CDATA[When an idea is good, people talk]]></title>
   <description><![CDATA[South Africa learned a long time ago that the only way to build brand value among the African population was through engagement marketing, says <b>John Farquhar</b>. The success achieved by Unilever is proof that it works. The more astute FMCG marketing in this country continue to go down this road. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122680&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 10:17:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>A bold move</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122682&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:40:38 +0200
   </pubDate>
   <title><![CDATA[FNB teams up with Draftfcb Impact]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122674&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:33:31 +0200
   </pubDate>
   <title><![CDATA[ESPN and Primall bring NBA fever to Sandton]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122671&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:43:25 +0200
   </pubDate>
   <title><![CDATA[SA agencies ranked high in Cannes report]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122675&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 15:27:25 +0200
   </pubDate>
   <title><![CDATA[Cell C new agency rumours 'untrue']]></title>
   <description><![CDATA[Rumours that have circulated over the past week that Cell C had already appointed Morris Jones & Co as the agency to replace incumbent Net#work BBDO are "completely untrue".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122648&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 10:16:24 +0200
   </pubDate>
   <title><![CDATA[MAPPP-SETA annual general meeting notice]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122681&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:33:35 +0200
   </pubDate>
   <title><![CDATA[Primall and Nu Metro join hands for Batman]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122672&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 10:20:14 +0200
   </pubDate>
   <title><![CDATA['The Zimbabwean' sets the record straight]]></title>
   <description><![CDATA[Dear Mr Farquhar,]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122679&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:46:44 +0200
   </pubDate>
   <title><![CDATA[Statement from Cannes Lions on 'scam' entries]]></title>
   <description><![CDATA[In a statement from London on 14 October 2009, following detailed consultation and discussion with industry leaders, the Cannes Lions International Advertising Festival makes clear its policy on entries into its Festivals which breach the rules. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122677&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:48:23 +0200
   </pubDate>
   <title><![CDATA[Is your ad hot?]]></title>
   <description><![CDATA[<i>Strategic Marketing</i> magazine is looking for information on exciting new advertising campaigns which will launch in November/December.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122678&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:39:08 +0200
   </pubDate>
   <title><![CDATA[Castle Lite's cool innovation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122673&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Oct 2009 08:52:58 +0200
   </pubDate>
   <title><![CDATA[Are our creatives passionate enough?]]></title>
   <description><![CDATA[<b>John Farquhar</b> says that, judging by the work displayed in the media of late, there appear to be very few creatives in this country care about generating sales for the products they promote.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122585&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:34:13 +0200
   </pubDate>
   <title><![CDATA[New appointments: 13 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122582&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:51:32 +0200
   </pubDate>
   <title><![CDATA[Marketers urge brand custodians to attend conference]]></title>
   <description><![CDATA[Two respected marketing associations – one local and one international – have put their weight behind October’s upcoming Brands & Branding for Good conference, saying that it offers marketers and advertising practitioners the ideal opportunity to learn about the global trend towards sustainability, and its impact on brands and their relationships with consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122586&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Oct 2009 10:04:02 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Hunt's new book]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122599&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:54:16 +0200
   </pubDate>
   <title><![CDATA[2010: Godsend or bloodbath?]]></title>
   <description><![CDATA[In this article, first published on Moneyweb.co.za, <b>Gill Moodie</b> says media planners have a few surprises up their sleeves . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122587&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Oct 2009 09:35:54 +0200
   </pubDate>
   <title><![CDATA[Obama won WHAT?]]></title>
   <description><![CDATA[The "Nobel Prize" is a brand in itself; not only recognised globally, but revered for its recognition of true service to humanity. <b>Dianne Bayley</b> looks at the death of a brand . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122597&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:38:36 +0200
   </pubDate>
   <title><![CDATA[New appointments: 13 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122583&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:58:30 +0200
   </pubDate>
   <title><![CDATA[New life in Liberty campaign]]></title>
   <description><![CDATA[After much research, Liberty – formerly Liberty Life - has had new life breathed into its advertising campaign. "Own Your Life" is about true freedom coming when people "assume responsibility for their lives and the decisions they make, and take the steps needed to steer a course to the future and the lifestyles they desire".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122588&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:25:46 +0200
   </pubDate>
   <title><![CDATA[Sanlam teams up with Wideopen Platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122577&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:20:29 +0200
   </pubDate>
   <title><![CDATA[Domestos and Z-CARD make great team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122575&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:30:40 +0200
   </pubDate>
   <title><![CDATA[UK exec returns to SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122581&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:21:34 +0200
   </pubDate>
   <title><![CDATA[94.7 Music Shop boosts download sales]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122576&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:29:31 +0200
   </pubDate>
   <title><![CDATA[Careers24's salary survey back again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122580&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:29:10 +0200
   </pubDate>
   <title><![CDATA[Queenspark on Primall Media's parkade billboards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122578&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 14:11:25 +0200
   </pubDate>
   <title><![CDATA[SAARF gives some DS-CAPI answers]]></title>
   <description><![CDATA[According to Dr Paul Haupt, CEO of the South African Advertising Research Foundation (SAARF), the organisation has received a number of questions on the new Double Screen CAPI (DS-CAPI) methodology. Here are some questions answered . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122498&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 14:13:57 +0200
   </pubDate>
   <title><![CDATA[Proving the value of marketing]]></title>
   <description><![CDATA[With sales volumes down, companies are turning every marketing rand over twice before they press the spend button. The result is that ROI has become the mantra when any marketing budgets are discussed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122500&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 10:44:42 +0200
   </pubDate>
   <title><![CDATA[Joe Public campaign: Take responsibility, men . . .]]></title>
   <description><![CDATA[Violence against women, including sexual violence, is widespread in South Africa. A recent, large survey* shows more than four in-ten South African men were reported to have been physically violent to an intimate partner. Over a quarter of men reported having raped a woman with nearly one-in-twenty committing rape in the previous year. Marketingweb salutes the efforts of all those who campaign against violence . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122448&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 14:08:49 +0200
   </pubDate>
   <title><![CDATA[Reputation: If you're not managing, you're damaging]]></title>
   <description><![CDATA[Nestle's dealings with Grace Mugabe's milk farm in Zimbabwe received global press coverage and – as can be expected these days – sped around the online social media circuit at the speed of light. So did the bread price fixing scandal. <b>Dianne Bayley</b> looks at reputation management, and what companies should be doing to mitigate impact.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122497&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 10:45:13 +0200
   </pubDate>
   <title><![CDATA[Brand and marketing trends for 2010]]></title>
   <description><![CDATA[Consumer loyalty consultant <b>Dr. Robert Passikoff</b>, president of US-based Brand Keys, says brands may be in for another turbulent year in 2010 and offers his insights into the evolution of brand marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122445&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 10:35:21 +0200
   </pubDate>
   <title><![CDATA[Account moves: 8 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122486&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 10:28:11 +0200
   </pubDate>
   <title><![CDATA[HKLM builds its own brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122483&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 10:27:32 +0200
   </pubDate>
   <title><![CDATA[Wimpy celebrates its 500th store with a trip down memory lane]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122482&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 14:14:55 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Lessons learned from the Yanks]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122499&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Oct 2009 14:47:35 +0200
   </pubDate>
   <title><![CDATA[ADreach creates jobs in Soweto]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122484&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Oct 2009 08:53:10 +0200
   </pubDate>
   <title><![CDATA[Joe Public campaign: Take responsibility, men . . .]]></title>
   <description><![CDATA[Violence against women, including sexual violence, is widespread in South Africa. A recent, large survey* shows more than four in-ten South African men were reported to have been physically violent to an intimate partner. Over a quarter of men reported having raped a woman with nearly one-in-twenty committing rape in the previous year. Marketingweb salutes the efforts of all those who campaign against violence . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122443&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:36:22 +0200
   </pubDate>
   <title><![CDATA[AMASA October Forum ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122456&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 09:32:52 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards in retrospect]]></title>
   <description><![CDATA[From an organisational perspective, the 2009 Loerie Awards ran smoothly, despite inclement weather. The transport was well organised and the taxi drivers were courteous. The awards ceremony on both evenings ran like clockwork and were over in two hours - leaving enough time for winners to hive off and hold their own celebratory bash.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122444&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:32:44 +0200
   </pubDate>
   <title><![CDATA[Final local stop for the Loeries Travelex]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122453&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:34:04 +0200
   </pubDate>
   <title><![CDATA[Lucid living website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122454&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:50:09 +0200
   </pubDate>
   <title><![CDATA[New appointments: 6 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122442&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:45:29 +0200
   </pubDate>
   <title><![CDATA[Let's get sentimental; the readers deserve it]]></title>
   <description><![CDATA[This is why I love the web. A truly fascinating debate has been raging on the internet recently between Peter Bruce, Business Day's editor, and Matthew Buckland, head of Media24's innovation unit, 20FourLabs. Let's just call them old media guy - OMG - and new media dude, NMD.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122440&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 11:33:38 +0200
   </pubDate>
   <title><![CDATA[Bookmarks: Room for more awards?]]></title>
   <description><![CDATA[The Bookmarks, South Africa’s exclusive digital publishing and advertising award, was launched last year into a very competitive awards territory. With a plethora of marketing, advertising and publishing awards out there, why did the OPA launch this award, and what was its communications strategy to ensure they got noticed? Paula Raubenheimer, Media Operations Director at Habari Media and Bookmarks committee member gives us some answers . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122450&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:20:35 +0200
   </pubDate>
   <title><![CDATA[Is advertising now a commodity?]]></title>
   <description><![CDATA[The power of traditional media advertising has definitely weakened since the advent of the internet. In countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice and marketers have recognised this. For the first time, the internet has passed television in terms of ad spend in the UK. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122452&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:58:43 +0200
   </pubDate>
   <title><![CDATA[Outbound call centres: The new ambulance chasers]]></title>
   <description><![CDATA[Recessionary economics have forced brands to do the unthinkable and the disreputable and many have turned to outbound call centres to increase their revenues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122446&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:04:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Be careful about tweeting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122447&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:37:17 +0200
   </pubDate>
   <title><![CDATA[Mercury tops 'n tails Maggs on Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122457&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:35:31 +0200
   </pubDate>
   <title><![CDATA[Unilever Chairman addresses branding conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122455&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:57:04 +0200
   </pubDate>
   <title><![CDATA[Account moves: 1 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 09:03:42 +0200
   </pubDate>
   <title><![CDATA[The story: Avusa unbundling payout is obscene and immoral]]></title>
   <description><![CDATA[In a recent column on Moneyweb, <b>Gill Moodie</b> looked at the "unbundling bonanza" that saw Avusa CEO Prakash Desai pocket some serious money.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122356&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:49:02 +0200
   </pubDate>
   <title><![CDATA[The ruse of the phisherman . . .]]></title>
   <description><![CDATA[There is no doubt that the internet and e-mail provide phenomenal opportunities for marketers and retailers. Among the "banked" population of South Africa – and businesses in particular – there are few who don't make use of the convenience of online banking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122358&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:46:16 +0200
   </pubDate>
   <title><![CDATA[The reply: Avusa's Desai takes issue]]></title>
   <description><![CDATA[After publishing the column written by Gill Moodie (see Avusa unbundling payout is obscene and immoral), Media group CEO accuses Moneyweb of "spreading lies and chicanery". We publish Prakash Desai's reply, courtesy of Moneyweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122357&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:52:41 +0200
   </pubDate>
   <title><![CDATA[2010: National Communication Partnership is failing]]></title>
   <description><![CDATA[With less than 260 days left until the World Cup, the central message is still unclear.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122360&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:54:54 +0200
   </pubDate>
   <title><![CDATA[Debora Patta to follow her passion for journalism]]></title>
   <description><![CDATA[On Wednesday 30 September 2009, e.tv announced Debora Patta’s resignation as eNews  Editor-in-Chief, following her decision to focus solely on 3rd  Degree. Patta, who won the 2009 Vodacom Women in The Media Award,  took over as eNews  chief in 2005, but stayed on as host and executive producer of her brainchild, 3rd Degree. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122361&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:49:29 +0200
   </pubDate>
   <title><![CDATA[The power of AMPS]]></title>
   <description><![CDATA[<b>Ana Oxlee-Moore</b>, managing director of Mediology, looks at how lazy and superficial use of AMPS causes many to miss out on the rich opportunities provided by this source of data.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122359&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:11:46 +0200
   </pubDate>
   <title><![CDATA[Conference to tackles business issues]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122348&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:04:24 +0200
   </pubDate>
   <title><![CDATA[Foozi hits the street with foosball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122343&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:08:44 +0200
   </pubDate>
   <title><![CDATA[Z-CARD® gives clients more with ICC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122345&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:11:01 +0200
   </pubDate>
   <title><![CDATA[Softlips teams up with TLC to attract young girls]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122347&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 30 Sep 2009 16:09:43 +0200
   </pubDate>
   <title><![CDATA[567 CapeTalk goes to listeners' homes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122346&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:36:11 +0200
   </pubDate>
   <title><![CDATA[OHMSA opens for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122300&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:36:37 +0200
   </pubDate>
   <title><![CDATA[Make over for 'abouTime' magazine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122301&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:15:29 +0200
   </pubDate>
   <title><![CDATA[Screen Africa Ed: 'SABC? Ha ha ha']]></title>
   <description><![CDATA[Media and consumer publications have been packed with the shenanigans of the SABC for some time. From bad debts to beleaguered boards, taxpayers – and licence holders - have been left wondering just where their money has been going. <b>Angela van Schalkwyk</b>, editor of Screen Africa, has had enough . . . and wrote this in her latest newsletter . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122292&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:40:14 +0200
   </pubDate>
   <title><![CDATA[Bookmarks extends entry deadline]]></title>
   <description><![CDATA[The Bookmarks, South Africa’s premier digital advertising, marketing and online publishing awards is still open for entry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122302&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:32:52 +0200
   </pubDate>
   <title><![CDATA[Mall advertising puts Mazda out there]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122298&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:24:53 +0200
   </pubDate>
   <title><![CDATA[New appointments: 29 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122295&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:15:55 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>SA cartoon goes worldwide</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122293&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:28:41 +0200
   </pubDate>
   <title><![CDATA[Local perspective wins Ogilvy Loeries]]></title>
   <description><![CDATA[A string of creative work with a distinctly South African relevance has led to a particularly successful 2009 Loeries Awards festival for Ogilvy. Having gone into the 2009 Loeries Awards as the agency with the most finalists (54), Ogilvy bagged a Grand Prix, three gold, eight silver, 12 bronze Loeries as well as one “Gold Craft” certificate and six “Craft” certificates. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122297&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Sep 2009 09:38:36 +0200
   </pubDate>
   <title><![CDATA[Free tickets to watch Cannes winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122303&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 30 Sep 2009 08:53:11 +0200
   </pubDate>
   <title><![CDATA[VWV takes its 101st bird]]></title>
   <description><![CDATA[VWV Group, one of South Africa’s leading experiential communications agencies, walked away with its 101st award, a bronze in the live events category at the 31st annual Loeries awards evening, held in Cape Town on Saturday 26 September 2009. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122296&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Sep 2009 09:35:04 +0200
   </pubDate>
   <title><![CDATA[Flirt for free on 24.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122299&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 10:10:37 +0200
   </pubDate>
   <title><![CDATA[Loerie 2009: Congratulations to the winners]]></title>
   <description><![CDATA[The 31st Annual Loerie Awards took place on Friday 25 September and Saturday 26 September 2009 in Cape Town. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122269&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 28 Sep 2009 10:30:30 +0200
   </pubDate>
   <title><![CDATA[Toyota’s new star to steal consumers’ hearts]]></title>
   <description><![CDATA[Toyota SA and its marketing partner of nearly half a century’s standing, Draftfcb Johannesburg, have found a new star to warm consumers’ hearts: A charismatic brindle Boxer named “Buddy”.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122270&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Sep 2009 10:44:05 +0200
   </pubDate>
   <title><![CDATA[Strategic Marketing questionnaire for Chartered Marketers: issue 4, 2009]]></title>
   <description><![CDATA[Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122273&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 10:04:57 +0200
   </pubDate>
   <title><![CDATA[Pikitup brand activation gathers ‘momentum’]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122246&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 25 Sep 2009 09:48:41 +0200
   </pubDate>
   <title><![CDATA[First four winners enjoy Foozi football Fridays]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122243&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 25 Sep 2009 09:29:49 +0200
   </pubDate>
   <title><![CDATA[A solid print media currency – finally!]]></title>
   <description><![CDATA[Gordon Patterson MD of the Starcom Mediavest Group and Vice President of the ABC’s uncovers the latest offering to shake the print industry – Core Circulation. What does it mean to both media agencies and media owners? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122237&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:49:31 +0200
   </pubDate>
   <title><![CDATA[Fitness mag’s Spring issue gets online TV platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122244&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 25 Sep 2009 09:22:52 +0200
   </pubDate>
   <title><![CDATA[Monetising newspaper content]]></title>
   <description><![CDATA[As South Africa debates the "will they, won't they" of online users paying for newspaper content, a recent US study suggests that over half of newspaper publishers are looking at charging for content. The big question remains, though – if you charge, will users pay?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122234&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:59:38 +0200
   </pubDate>
   <title><![CDATA[BP scoops Top Brand award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122245&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 25 Sep 2009 09:26:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Who got the most Pendorings?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122236&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:26:39 +0200
   </pubDate>
   <title><![CDATA[Corporate gaming and virtual worlds]]></title>
   <description><![CDATA[As companies see the merits of incorporating gaming into their basket of communication tools, Raymond de Villiers, CEO of Wisdom Games, looks at the implications of virtual realities in the new economy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122235&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:32:57 +0200
   </pubDate>
   <title><![CDATA[Account moves: 25 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122238&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 25 Sep 2009 09:44:21 +0200
   </pubDate>
   <title><![CDATA[Four winners enjoy Foozi football Fridays]]></title>
   <description><![CDATA[Foozi has pledged its support to Football Fridays, part of the Fly the Flag for Football campaign, by giving four companies, each week, the chance to win the use of a Foozi foosball table.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122242&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:21:18 +0200
   </pubDate>
   <title><![CDATA[AMPS® 2009A: New benchmark for print and household data]]></title>
   <description><![CDATA[AMPS® 2009A (July 2008-June 2009) is the first survey in South Africa to use state-of-the-art Double-Screen Computer-Assisted Personal Interviewing technology or DS-CAPI – one of only four industry-wide media audience surveys in the world to do so. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122233&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 10:01:21 +0200
   </pubDate>
   <title><![CDATA[Joe Public Wins FIFA.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122247&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 22 Sep 2009 14:00:57 +0200
   </pubDate>
   <title><![CDATA[Get your Bookmarks entries in now . . .]]></title>
   <description><![CDATA[The Bookmarks, South Africa’s only award dedicated to digital advertising, publishing and social media, is counting the days until entries close. This week, Marketingweb speaks to Nikki Cockcroft, Deputy Chairperson of the Online Publishers Association (OPA) and CEO of Primedia Online.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122157&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 22 Sep 2009 09:08:16 +0200
   </pubDate>
   <title><![CDATA[New appointments: 22 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122164&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 09:10:28 +0200
   </pubDate>
   <title><![CDATA[Line extensions: Trouble brewing?]]></title>
   <description><![CDATA[American Marketing guru Al Reis maintains that marketers who fall in love with brand extensions as a strategy to grow sales will eventually pull the rug out from the mother brand. John Farquhar takes a lit look at things . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122165&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 09:24:58 +0200
   </pubDate>
   <title><![CDATA[FHM breaks the mould with retro cool 3D magazine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122167&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 09:47:22 +0200
   </pubDate>
   <title><![CDATA[Proudly South African?]]></title>
   <description><![CDATA[In the midst of a global economic downturn that has seen our industry take massive knocks, I keep hearing about large companies taking work abroad, or hiring foreign "big guns".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122161&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 09:01:56 +0200
   </pubDate>
   <title><![CDATA[Total Telecom publish web data with print circulation]]></title>
   <description><![CDATA[Total Telecom, which serves the global communications industry both online and in print, has becoming the first UK based media title to publish BPA monthly audited web traffic data alongside its magazine’s print circulation on a single audit certificate. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122162&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 09:48:10 +0200
   </pubDate>
   <title><![CDATA[Cell C chief ‘looks at what’s available’]]></title>
   <description><![CDATA[South Africa’s third cellular provider Cell C, under recently appointed CEO Lars Reichelt, has put its advertising account out to pitch after eight years with Net#work BBDO. However, the incumbent is being given the opportunity to re-pitch, against Ogilvy Johannesburg, Grey South Africa and DDB.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122158&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Sep 2009 10:00:08 +0200
   </pubDate>
   <title><![CDATA[Navigating this differently connected world]]></title>
   <description><![CDATA[The emergence of online social networks (Facebook, Twitter, blogs, etc) has profoundly impacted the way we communicate, associate and organise ourselves. It has left industries and companies grasping frantically for a response and a strategy that will allow them to seamlessly combine the world they know with a world that is fundamentally unfamiliar. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122163&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 14:39:17 +0200
   </pubDate>
   <title><![CDATA[Thabo Motene Marera dies tragically]]></title>
   <description><![CDATA[Talented film director Thabo Motene Marera was tragically killed in a car accident in Johannesburg this weekend.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122131&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 10:47:09 +0200
   </pubDate>
   <title><![CDATA[New York Times correction]]></title>
   <description><![CDATA[After complaints from people around the globe, the New York Times website published what we feel is a “partial” correction about nine days after its original story was published.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122117&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 15:12:42 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[US recession over?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122133&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Sep 2009 15:51:37 +0200
   </pubDate>
   <title><![CDATA[Soapie saga breeds success]]></title>
   <description><![CDATA[Innovative, exciting and with a unique African flavour. Little wonder that Pep and the <i>Generations</i> TV show won Brand Marketing Campaign of the Year at the 2008 Marketing Excellence Awards. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122144&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Sep 2009 09:47:15 +0200
   </pubDate>
   <title><![CDATA[Draftfcb ryg goue, silwer pendorings in]]></title>
   <description><![CDATA[Draftfcb (Johannesburg en Kaapstad) het nie net ag geslaan op die oproep van vanjaar se Pendoring-veldtog nie (Moenie die taal afskeep nie!); dié agentskapsgroep het met handevol goue en silwer Pendoringtrofeë op die luisterryke vyftiende bekroningsaand van die Pendoringreklametoekennings vir voortreflike Afrikaanse en Suid-Afrikaanse reklame weggestap.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122115&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Sep 2009 09:34:43 +0200
   </pubDate>
   <title><![CDATA[Draftfcb strikes gold and silver pendoring bonanza]]></title>
   <description><![CDATA[Draftfcb (Johannesburg and Cape Town) not only paid attention to this year’s clarion call for the Pendoring campaign (Don’t neglect the Taal!); this advertising group walked away with handfuls of gold and silver Pendoring trophies at the prestigious fifteenth award ceremony of the Pendoring Advertising Awards for excellent Afrikaans and South African advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122114&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 14:33:11 +0200
   </pubDate>
   <title><![CDATA[Vega gets the nod from leading SA companies]]></title>
   <description><![CDATA[The transformation of Vega into an integrated branding, marketing and communications centre of excellence is complete. Perhaps the most telling leading indicator is that the school is winning corporate contracts against traditional business schools to work with and train the marketing departments at South Africa’s leading companies. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122024&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 14:47:39 +0200
   </pubDate>
   <title><![CDATA[Bushmills giving away company car]]></title>
   <description><![CDATA[Bushmills South Africa has taken the unusual step of giving away its distiller’s company car, a classic 1969 E-Type Jaguar, in a promotional campaign launching in September 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122004&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 16 Sep 2009 16:10:56 +0200
   </pubDate>
   <title><![CDATA[Online antics: How the mighty are falling . . .]]></title>
   <description><![CDATA[Once a trusted source of US and global news, the New York Times appears to be taking full advantage of the internet's "quick change" options. Dianne Bayley suggests that corrections are one thing, but pretending you were right all along is another . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122029&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 16 Sep 2009 14:29:20 +0200
   </pubDate>
   <title><![CDATA[Account moves: 17 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122023&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Sep 2009 14:49:23 +0200
   </pubDate>
   <title><![CDATA[Win a Bushmills Irish whiskey hamper]]></title>
   <description><![CDATA[In 1608, King James of England granted the very first license to distill whiskey in county Antrim, Ireland – still the home of Bushmills today. At Bushmills we use triple distillation and un-peated barley malt to make our whiskeys, producing a light, delicate, yet robust spirit with true character. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122014&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 16 Sep 2009 14:35:58 +0200
   </pubDate>
   <title><![CDATA[Skills Shortage or lack of accountability?]]></title>
   <description><![CDATA[The recent report on BEE compliance released by the commission on Employment Equity has sparked a lot of debate in employment circles. Often when BEE is mentioned, the issue of skills shortage crops up - sometimes as an excuse to justify non-compliance. One wonders then, do we really have a skills shortage in the country, or is it mere lack of accountability on the part of employers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122025&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Sep 2009 09:33:03 +0200
   </pubDate>
   <title><![CDATA[The MOST (Media Owner Sales Teams) Awards]]></title>
   <description><![CDATA[Held on 1 September at The Venue, Melrose Arch, the inaugural MOST Awards was a resounding success. Aimed at uplifting the skills set and service delivery within the media-owner sales teams, the MOST Awards celebrated the triumphs of companies across the six categories. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122042&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:21:07 +0200
   </pubDate>
   <title><![CDATA[Spikes to honour fallen legend]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122035&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:15:16 +0200
   </pubDate>
   <title><![CDATA[Chocolate brands reaps TillTops advertising rewards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122031&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 11:41:07 +0200
   </pubDate>
   <title><![CDATA[ABF mourns André Cronjé]]></title>
   <description><![CDATA[It is with great sadness that the ABF says goodbye to André Cronjé, a former general manager and one of the Fund’s first employees, who passed away from lung cancer on September 3, 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122017&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 16 Sep 2009 10:50:53 +0200
   </pubDate>
   <title><![CDATA[Are suppliers damaging your brand?]]></title>
   <description><![CDATA[With a host of specialist companies now offering mobile marketing expertise, it is often too easy to seek out the cheapest supplier.  However, companies should note that there are a multitude of other considerations, some arguably more important than the price of your SMS campaign.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122011&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:16:08 +0200
   </pubDate>
   <title><![CDATA[New flight magazine for TCP]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122032&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:19:55 +0200
   </pubDate>
   <title><![CDATA[Loeries 2008/2009 winners hit the big screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122033&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:19:46 +0200
   </pubDate>
   <title><![CDATA[TLC launches a sampling first]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122034&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:14:11 +0200
   </pubDate>
   <title><![CDATA[New office for MBP]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122030&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 10:18:56 +0200
   </pubDate>
   <title><![CDATA[TLC gets Talking Frames in bathrooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121967&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 15 Sep 2009 09:01:56 +0200
   </pubDate>
   <title><![CDATA[Computer Facilities gets Level 1 BEE rating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121962&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 15 Sep 2009 10:10:50 +0200
   </pubDate>
   <title><![CDATA[ MOST Awards pictures]]></title>
   <description><![CDATA[Who was at the MOST Awards?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121968&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:54:15 +0200
   </pubDate>
   <title><![CDATA[All the sports action on your palm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121961&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:58:09 +0200
   </pubDate>
   <title><![CDATA[Fun on Fridays with Foozi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121964&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:43:21 +0200
   </pubDate>
   <title><![CDATA[News appointments: 15 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 09:02:05 +0200
   </pubDate>
   <title><![CDATA[AVUSA strengthens its digital presence]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121966&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Sep 2009 15:45:39 +0200
   </pubDate>
   <title><![CDATA[No magic wand, little talent]]></title>
   <description><![CDATA[
From time to time an advertising agency will announce to the world that it has found the creative magic wand that ensures marketing success will flow from the advertising based on its advertising model. John Farquhar looks at models – and talent . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121949&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:52:05 +0200
   </pubDate>
   <title><![CDATA[Latest stats show positive online growth]]></title>
   <description><![CDATA[There was a time when South Africans ignored local content in favour of international content, when anything "home grown" was deemed substandard when compared to anything from European or American descent. That time has passed.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121960&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:56:43 +0200
   </pubDate>
   <title><![CDATA[FNB" Making banking a world-class experience]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121963&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Sep 2009 15:54:23 +0200
   </pubDate>
   <title><![CDATA[Allan Gray – the making of a legend]]></title>
   <description><![CDATA[From concept to completion the new Allan Gray commercial was just over fourteen months in the making: A massive feat that took a combined team of well over a hundred and sixty people, not including extras.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121950&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Sep 2009 15:57:45 +0200
   </pubDate>
   <title><![CDATA[What you do and what you sell]]></title>
   <description><![CDATA[“Differentiation is critical for clients today,” says Liesl Sperryn, owner and managing director of Riverstone Communications. “They must differentiate or die. But how can you create differentiating work using 'me-too' thinking? It’s not possible. That’s why we think differently for our clients.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121952&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 10:17:06 +0200
   </pubDate>
   <title><![CDATA[Blood donation campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121965&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 10:23:00 +0200
   </pubDate>
   <title><![CDATA[SAARF timeline: A brief history and review]]></title>
   <description><![CDATA[Our recent articles on the Levy Collection Agency SAARF, the ASA and MultiChoice's in depth television research initiative drew widespread commentary. Many marketers asked for further information about SAARF. Esteemed media and marketing researcher Barbara Cooke prepared a history of the Association for our readers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121959&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Sep 2009 15:42:24 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[Well done]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121948&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Sep 2009 08:25:41 +0200
   </pubDate>
   <title><![CDATA[UK product placement ban lifted]]></title>
   <description><![CDATA[In a move that could prove to be a lifeline for struggling independent broadcasters, the UK ban on all product placement in television shows has been lifted.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121937&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Sep 2009 10:46:45 +0200
   </pubDate>
   <title><![CDATA[Chaywa launches a bold campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121895&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Sep 2009 14:44:37 +0200
   </pubDate>
   <title><![CDATA[Are brands on track for 2010? Z-CARD® shares its view]]></title>
   <description><![CDATA[If the FIFA Confederations Cup was anything to go by, South Africa as a country is on track for a very successful 2010 Soccer World Cup. Are brands on the same path and if so, which media platforms will they choose to ensure that they get there?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121904&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Sep 2009 17:20:57 +0200
   </pubDate>
   <title><![CDATA[SA’s top income earning municipalities hold keys to cash]]></title>
   <description><![CDATA[We know that the market is still a misery and even if Tito drops interest rates again our wallets aren’t going to jump into action like an IPL 20/20 match. It’s probably going to be some time before consumers get back into their glorious spending spree days of 2006. For advertisers, that means trying to get your message to those with some cash – kind of fishing where the fish are. But where are all the fish? Please can we have our sardine run . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121832&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 09:20:20 +0200
   </pubDate>
   <title><![CDATA[Primedia promotes Mauritius]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121854&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 14:05:50 +0200
   </pubDate>
   <title><![CDATA[The Sunday Times' 'magic number']]></title>
   <description><![CDATA[How well is SA's largest and most influential newspaper really doing?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121837&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Sep 2009 16:40:21 +0200
   </pubDate>
   <title><![CDATA[Loeries get ready for takeoff!]]></title>
   <description><![CDATA[You've got your Prada luggage, Nike cross trainers, loaded iPod, laptop and 3G card and three hundred business cards . . . you're ready to hit the Loeries, Twittering, Facebooking and rockin' as you go. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121839&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 13:56:40 +0200
   </pubDate>
   <title><![CDATA[The Bookmarks, SA’s premier annual digital awards now open for entry]]></title>
   <description><![CDATA[What is the Bookmarks all about? And why is it so important for the digital industry in South Africa? Marketingweb takes a peek behind the curtains to see who is behind this innovative award, and what we can expect from it in an exclusive bi-monthly Q&A.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121834&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Sep 2009 16:44:16 +0200
   </pubDate>
   <title><![CDATA[Account moves: 10 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121841&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 09:19:12 +0200
   </pubDate>
   <title><![CDATA[Vodacom's widget winner walks away with R50,000]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121855&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 09:24:47 +0200
   </pubDate>
   <title><![CDATA['Sunday Times' boosts matrics with supplement]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121858&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 14:30:08 +0200
   </pubDate>
   <title><![CDATA[Moving forward . . .]]></title>
   <description><![CDATA[In July 2009, Standard Bank launched its new Moving Forward advertising campaign which it described as an "integrated global and in-country effort" to support the group's activities in South Africa, Nigeria, Kenya, Russia, Argentina and Turkey. John Farquhar shares his views on the campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121850&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 09:22:16 +0200
   </pubDate>
   <title><![CDATA[Literature festival hits Durban]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121857&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 09:21:11 +0200
   </pubDate>
   <title><![CDATA[Loeries Travelling Exhibition heads to Aardklop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121856&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 09:46:58 +0200
   </pubDate>
   <title><![CDATA[The importance of being authentic, engaging and earnest]]></title>
   <description><![CDATA[Social media is meant to be just that – social. Customers quickly see through thinly veiled marketing messages and spammy tweets. So what’s the way around this? Quite simply, to be upfront and honest and to get involved. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121763&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 14:29:56 +0200
   </pubDate>
   <title><![CDATA[SABC Board final shortlist: Who voted for who?]]></title>
   <description><![CDATA[Who voted for who? The short listed candidates for the SABC board were supported by various political parties. This table, compiled by Dimitri Martinis of MCM Digital Media from the minutes of a Parliamentary Monitoring Group meeting, illustrates how the voting went.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121764&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 08:57:23 +0200
   </pubDate>
   <title><![CDATA[New appointments: 8 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121755&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 14:07:52 +0200
   </pubDate>
   <title><![CDATA[Too good to be true: Exploiting the vulnerable]]></title>
   <description><![CDATA[As the old saying goes, if something is too good to be true, it usually isn't true . . . and anything that promises you a phenomenal body change in a week should be viewed with great caution, if at all!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121779&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 09:06:06 +0200
   </pubDate>
   <title><![CDATA[Letter from Japan: The psychology of a recession]]></title>
   <description><![CDATA[By Gerhard Fourie, a South African who is on a five-year working stint in Japan as the senior manager for Brand and Communication for Global Overseas Markets at Nissan Motor Company. Fourie’s responsibilities cover markets across South America, Africa, the Middle East and Asia. Before his transfer to Tokyo in January 2008, he was the general manager for Marketing and Planning at Nissan South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 16:41:32 +0200
   </pubDate>
   <title><![CDATA[Rulings & Reasons]]></title>
   <description><![CDATA[As a service to the industry and in the interests of transparency, Marketingweb and the ASA will bring you the ASA Newsletter on a quarterly basis. The service rendered to the marketing sector by the ASA is invaluable, and Marketingweb is pleased to deliver the news exclusively to our valued subscribers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121808&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 13:39:49 +0200
   </pubDate>
   <title><![CDATA[Industry agrees on changes to the Code]]></title>
   <description><![CDATA[The marketing communication industry has once again made relevant changes to its Code of Advertising Practice, which is revised annually. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121782&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 12:50:08 +0200
   </pubDate>
   <title><![CDATA[Tune in weekly to ASA Today on 1485 AM]]></title>
   <description><![CDATA[Now in its second consecutive year, the ASA’s radio programme "ASA Today" continues to be a valuable alternative marketing tool to create awareness about self-regulation, while enhancing value to its stakeholders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121780&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 16:27:38 +0200
   </pubDate>
   <title><![CDATA[Rulings Statistics Report]]></title>
   <description><![CDATA[Between 1 January 2009 to 31 August 2009, the ASA received 1,369 consumer complaints and 84 competitor complaints. These figures refer to complaints received and investigated at first level. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121784&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Sep 2009 14:54:33 +0200
   </pubDate>
   <title><![CDATA[Fearless branding from Hollard]]></title>
   <description><![CDATA[In a market sector dominated by fear-based advertising, South Africa's largest privately-owned insurance company Hollard has gone "fearless". Dianne Bayley looks at a campaign that "gets" what its clients are all about . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121762&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 13:09:37 +0200
   </pubDate>
   <title><![CDATA[ Ad rulings around the globe]]></title>
   <description><![CDATA[France publishes new Code on Advertising for Gaming and Betting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121787&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 11:35:26 +0200
   </pubDate>
   <title><![CDATA[Awards furore]]></title>
   <description><![CDATA[To qualify for the 2009 Cannes Awards DDB Brazil placed a World Wildlife Foundation (WWF) print ad in some obscure Brazilian publication. In addition, it also made a video which showed passenger planes plummeting toward Manhattan. The headline: "Mistreating the earth causes hundreds more deaths than 9/11". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 09:07:32 +0200
   </pubDate>
   <title><![CDATA[The fundamentals apply when segmenting mobile databases]]></title>
   <description><![CDATA[Marketers aiming to achieve the best results from mobile marketing must focus closely on their database segmentation strategies to ensure that they reach the right customers with the right message, says Sean van Deventer of Cellsmart.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 09:02:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Why no voice?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121756&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 13:20:01 +0200
   </pubDate>
   <title><![CDATA[ASA announces an aid to practitioners in the industry]]></title>
   <description><![CDATA[In an attempt to ensure that competitors, their legal advisors, the industry and the public at large can attain previous rulings effortlessly, the ASA is proud to announce its first Precedent Manual, available in printed format. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121785&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:46:13 +0200
   </pubDate>
   <title><![CDATA[CMO Council Partners with Brands & Branding for Good Conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121714&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 17:27:11 +0200
   </pubDate>
   <title><![CDATA[Eurobest awards open for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121739&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 17:26:10 +0200
   </pubDate>
   <title><![CDATA[Indiza and Ekurhuleni maximise advertising opportunities]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121738&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:53:13 +0200
   </pubDate>
   <title><![CDATA[Pleiades Media: Written in the stars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121717&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:49:59 +0200
   </pubDate>
   <title><![CDATA[Peers applaud SPACESTATION professionalism]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121715&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:51:57 +0200
   </pubDate>
   <title><![CDATA[City of Cape Town earns top publishing accolades ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121716&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:40:58 +0200
   </pubDate>
   <title><![CDATA[Steri Stumpie takes flavours online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121713&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 17:20:57 +0200
   </pubDate>
   <title><![CDATA[Bookmarks awards category expansion]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121736&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 17:23:27 +0200
   </pubDate>
   <title><![CDATA[MMA extends deadline for industry awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121737&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:57:44 +0200
   </pubDate>
   <title><![CDATA[2009 South African E-Commerce awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121718&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 11:07:54 +0200
   </pubDate>
   <title><![CDATA[UCM: Ad sales team with the MOST]]></title>
   <description><![CDATA[The 2009 Media Owner Sales Team (MOST) Awards hosted by Wag the Dog Publishers recognised UCM as the number one magazine ad sales team in South Africa. The media brand owner of <i>FHM</i>, <i>heat</i> and UCM Digital placed second overall for all media types, beating e.tv, Radmark, Oracle Airtime Sales and BDFM Publishers, among others.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121719&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 15:46:51 +0200
   </pubDate>
   <title><![CDATA[Mediavest lands Nestle account]]></title>
   <description><![CDATA[Its official – Mediavest, of the Starcom Mediavest Group, has been appointed strategic media partner by FMCG giant Nestle, following a tender process that began several months ago.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121689&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 09:02:20 +0200
   </pubDate>
   <title><![CDATA[Pendoring, kykNET ideale pasmaats]]></title>
   <description><![CDATA[As die enigste Afrikaanse TV-kanaal ter wêreld wat uiteraard ook van Afrikaanse reklame afhanklik is, spreek dit vanself dat kykNET die Pendoring-reklametoekennings se inisiatiewe om Afrikaanse reklame te bevorder, daadwerklik ondersteun.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121666&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 09:01:25 +0200
   </pubDate>
   <title><![CDATA[Pendoring, kykNET ideal partners]]></title>
   <description><![CDATA[As the only Afrikaans TV channel in the world, which is obviously also dependent on Afrikaans advertising, it stands to reason that kykNET actively supports the Pendoring Advertising Awards in its endeavour to promote excellence in Afrikaans advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 15:58:01 +0200
   </pubDate>
   <title><![CDATA[Pendoring awards ceremony round the corner]]></title>
   <description><![CDATA[The fifteenth annual awards ceremony for the Pendoring Advertising Awards, which takes place at Vodaworld in Midrand on Friday, 18 September, once again promises to be a glorious event without equal, says senior Pendoring co-ordinator, Franette Klerck.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121691&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 18:06:32 +0200
   </pubDate>
   <title><![CDATA[Gedugte span  beoordelaars vir 2009 Pendoring]]></title>
   <description><![CDATA[Gerhard Myburgh, veelbekroonde skeppende hoof van The Campaign Palace in Melbourne, Australië, wat jarelank sy stempel in die Suid-Afrikaanse reklamebedryf afgedruk het en sowat ’n jaar gelede na Australië verhuis het, is vanjaar die internasionale beoordelaar van die Pendoring-reklametoekennings vir voortreflike Afrikaanse reklame.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121668&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 09:15:05 +0200
   </pubDate>
   <title><![CDATA[Ads24 bankvas agter Pendoring]]></title>
   <description><![CDATA[As die nasionale verkoopspan vir Media24: Koerante, speel Ads24 ŉ sleutelrol om te verseker dat ŉ beduidende aantal invloedryke Afrikaanse koerante hul man in ŉ uiters mededingende drukmedia-omgewing staan.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121670&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 17:50:19 +0200
   </pubDate>
   <title><![CDATA[Media24 en Pendoring strewe albei na uitnemendheid]]></title>
   <description><![CDATA[“Net soos Pendoring hom beywer vir die bevordering van uitmuntende Afrikaanse en eg Suid-Afrikaanse reklame, is dit Media24 se missie om gedrukte media, mobiele media en die internet te gebruik om ’n persoonlike verwysingswêreld van voortreflike inligting, vermaak en opvoedkundige waarde te skep wat 24 uur per dag op enige plek of platform toeganklik is. Om dié missie suksesvol te vergestalt, is reklamesteun, met inbegrip van treffende Afrikaanse reklame, onontbeerlik, derhalwe staan Media24 bankvas agter Pendoring.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121672&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 09:12:31 +0200
   </pubDate>
   <title><![CDATA[Ads24 firmly behind Pendoring]]></title>
   <description><![CDATA[As the national sales team for Media24: Newspapers, Ads24 plays a key role to ensure that a significant number of influential Afrikaans newspapers stand tall in an extremely competitive print media environment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121669&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 18:06:09 +0200
   </pubDate>
   <title><![CDATA[Formidable judging panel for Pendoring 2009]]></title>
   <description><![CDATA[Gerhard Myburgh, multi-award-winning creative director of The Campaign Palace in Melbourne, Australia, who made an indelible impression on the South African advertising industry for many years and moved to Australia about a year ago, is this year’s international judge of the Pendoring advertising awards for outstanding Afrikaans advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121667&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 16:03:07 +0200
   </pubDate>
   <title><![CDATA[Pendoring-bekroningsaand om die draai]]></title>
   <description><![CDATA[Die vyftiende jaarlikse bekroningsaand van die Pendoring-reklametoekennings wat Vrydag, 18 September by Vodaworld in Midrand plaasvind, beloof om weer ‘n luisterryke geleentheid sonder weerga te wees, sê senior Pendoring-koördineerder Franette Klerck.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121692&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 14:32:04 +0200
   </pubDate>
   <title><![CDATA[Media24 and Pendoring both in search of excellence]]></title>
   <description><![CDATA[“Just like the Pendoring Advertising Awards strive to promote excellence in Afrikaans and Truly South African advertising, it is Media24’s mission to use print media, mobile media and the Internet to create a personal reference world of excellent information, entertainment and educational value that’s accessible 24 hours a day at any place or on any platform. To successfully realise this mission, Afrikaans advertising is essential, hence Media24 backs Pendoring all the way.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121671&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:17:58 +0200
   </pubDate>
   <title><![CDATA[Old Mutual mag chosen as the best]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121628&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:10:13 +0200
   </pubDate>
   <title><![CDATA[Who cracked the poker face?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121626&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:42:45 +0200
   </pubDate>
   <title><![CDATA[Television a huge mishmash?]]></title>
   <description><![CDATA[Concerned about where television is likely to end up in South Africa, Oracle Airtime Sales commissioned international research company Genesis to investigate the local landscape. It's not a pretty picture. Improvement depends on whether ICASA knows what it is doing. John Farquhar reviews the situation . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121630&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:48:43 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[An entrepreneurial approach to selling]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121635&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:07:00 +0200
   </pubDate>
   <title><![CDATA[Jobs portal meets recruitment specialist]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121624&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:38:02 +0200
   </pubDate>
   <title><![CDATA[Pet peeve: A simple guide for wannabe women golfers]]></title>
   <description><![CDATA[I recently played in a few corporate golf days aimed, I think, at cementing relationships with women. For me it had the opposite effect. Here are some simple golfing rules to guide wannabe woman golfers. (The facts contained in this guide are based on real incidences. All names have been excluded to protect me from being klapped by flying Prada and Gucci handbags.)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121633&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:09:49 +0200
   </pubDate>
   <title><![CDATA[Imaginative students take big prize home]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121625&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:29:52 +0200
   </pubDate>
   <title><![CDATA[Protection of Private Information Bill: It will affect you . . .]]></title>
   <description><![CDATA[Marketers are urged to read the Protection of Private Information Bill and submit their comments before 11 September 2009. MASA says, “take it seriously” . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121631&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:35:50 +0200
   </pubDate>
   <title><![CDATA[Cinemark addresses current market issues ]]></title>
   <description><![CDATA[The advertising landscape in today’s harsh economic times does not necessarily need to reflect badly on media owners’ bottom line. Cinemark’s ability to weather this storm can be attributed to the steps this media owner has taken to address both the market climate, as well as the challenges faced by both multi-national and local business.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121634&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 10:52:00 +0200
   </pubDate>
   <title><![CDATA[Primedia denies possible sale of assets]]></title>
   <description><![CDATA[The new CEO of Primedia Kuben Pillay has rejected claims that some of its lower performing assets were up for sale.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121639&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:13:38 +0200
   </pubDate>
   <title><![CDATA[TCB Publishing bags two awards at SA Publication Forum Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121627&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Sep 2009 09:33:31 +0200
   </pubDate>
   <title><![CDATA[Account moves: 3 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121632&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Sep 2009 10:04:11 +0200
   </pubDate>
   <title><![CDATA[Ken Varejes named ‘Sales Legend’ at MOST Awards]]></title>
   <description><![CDATA[The organisers of the prestigious and envied MOST Awards have identified Primedia Unlimited CEO, Ken Varejes, as the MOST deserving industry member of the desired 'Sales Legend' accolade.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121596&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Sep 2009 10:07:38 +0200
   </pubDate>
   <title><![CDATA[The best of breed Media Owner Sales Teams announced]]></title>
   <description><![CDATA[More than 300 media planners, strategists, clients and, importantly, media sales teams, attended the inaugural Media Owner Sales Team (MOST) Awards, to celebrate the top media marketing and sales teams in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121589&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 18:04:42 +0200
   </pubDate>
   <title><![CDATA[LCA, SAARF and ASA issues: Enter MultiChoice . . .]]></title>
   <description><![CDATA[Part two: Fortuitously, on the same day that my article on the LCA, SAARF and ASA was posted, I was invited to a presentation by MultiChoice which entrenched my view that the LCA has passed its sell by date. It appears I am not alone in my thinking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121494&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:38:40 +0200
   </pubDate>
   <title><![CDATA[Business benefits of Facebook]]></title>
   <description><![CDATA[Facebook is a social networking phenomenon with over 250 million users worldwide. Since its inception in 2004 it has experienced massive growth making it one of the most recognisable brands in the world.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121552&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 18:01:37 +0200
   </pubDate>
   <title><![CDATA[MultiChoice proposes new LCA funding model]]></title>
   <description><![CDATA[Part three: Further to the previous articles on the LCA model having passed its sell by date, here is an alternative suggestion. Will it break the apparent lethargy or is it recalcitrance within our industry to move forward? Sandra Gordon continues to scrutinise the issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121558&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:38:08 +0200
   </pubDate>
   <title><![CDATA[Calling all Doodlers: Night of 1000 Drawings]]></title>
   <description><![CDATA[From children’s crayon scribbles to renowned illustrators’ pen doodles, Night of 1000 Drawings will see artwork from across the sphere go under the hammer in aid of charity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121548&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 15:32:02 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121551&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:12:12 +0200
   </pubDate>
   <title><![CDATA[Metrofile supports Casual Day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121554&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:17:12 +0200
   </pubDate>
   <title><![CDATA[Youth invited to design university's viral campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121556&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:19:01 +0200
   </pubDate>
   <title><![CDATA[Unilever opts for Idea Bounty]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121557&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:15:46 +0200
   </pubDate>
   <title><![CDATA[KAYA FM 95.9 celebrates birthday with listeners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121555&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Aug 2009 17:10:40 +0200
   </pubDate>
   <title><![CDATA[Changes at Highveld]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121553&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:46:21 +0200
   </pubDate>
   <title><![CDATA[Zurich makes it to third place in brands survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121466&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:25:04 +0200
   </pubDate>
   <title><![CDATA[Nature always has the last word]]></title>
   <description><![CDATA[In 2007, after a long journey away from Londolozi, Dave Varty and his family returned to their bushveld heritage and reclaimed the founder of ecotourism. This was a unique opportunity to re-launch the brand and to define what differentiates Londolozi from other brands/lodges. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121462&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:44:19 +0200
   </pubDate>
   <title><![CDATA[TLC and Viral Choice combat colds and flu]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121465&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:49:21 +0200
   </pubDate>
   <title><![CDATA[New SAMRA Council for 2009/2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121468&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:39:44 +0200
   </pubDate>
   <title><![CDATA[Avis kiosk: Step right up . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121463&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:14:47 +0200
   </pubDate>
   <title><![CDATA[Charging for news content could be good for the consumer]]></title>
   <description><![CDATA[Andrew Yates, chief executive at Artesian Solutions, a provider of web based market intelligence and surveillance software, outlines his thoughts on why news corporations charging for news content can actually be a good thing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121460&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 10:40:21 +0200
   </pubDate>
   <title><![CDATA[Account moves: 27 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121458&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:13:00 +0200
   </pubDate>
   <title><![CDATA[Will people stop drinking if alcohol ads are banned?]]></title>
   <description><![CDATA[As rumblings persist in various government departments about the banning of alcohol advertising, Adrian Botha, Public Affairs Consultant and Consultant to the Industry Association for Responsible Alcohol Use (ARA), continues to debate the issues with decision makers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121459&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:21:30 +0200
   </pubDate>
   <title><![CDATA[Consumers are not stupid . . .]]></title>
   <description><![CDATA[Whenever I read South African city newspapers - particularly English titles - the thought that often crosses my mind is that their editors are either out of touch with their readers, or they don't have the funds to get content that will satisfy the information needs of their readers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121461&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 09:42:42 +0200
   </pubDate>
   <title><![CDATA[Millions up for grabs with Cell C, Primedia Outdoor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121464&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Aug 2009 10:43:06 +0200
   </pubDate>
   <title><![CDATA[A future without LCA, SAARF, ASA?]]></title>
   <description><![CDATA[Following on a series of articles on industry institutions SAARF and the ASA, we turn our focus to the Levy Collection Agency. Is this 1970s model past its sell by date and who will have the temerity to seriously threaten what appears to be an unworkable structure?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121472&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 13:50:51 +0200
   </pubDate>
   <title><![CDATA[Marketing professionals committed to accountability, ethics]]></title>
   <description><![CDATA[Services SETA and the Marketing Association of South Africa (MASA) have partnered to elevate the levels of marketing professionalism within the industry and ensure that South Africa is on par with the rest of the global marketing community. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121410&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:14:37 +0200
   </pubDate>
   <title><![CDATA[FutureWave Media: Hybrid publishing suits SA climate]]></title>
   <description><![CDATA[How many "Print is dead" or "Online is the future" articles have you read recently? Opinions vary depending on the interest of the writer, it seems. So, is print on its way out? According to Kathy Gibson, Publisher at FutureWave Media, it's not: In fact, it is vital for online growth. Dianne Bayley reports.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121377&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 25 Aug 2009 10:07:43 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Talk the language]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121380&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:41:48 +0200
   </pubDate>
   <title><![CDATA[Best loved brands revealed]]></title>
   <description><![CDATA[Does size really matter and does bigger mean better? The answers were revealed at the <i>Sunday Times</i> Top Brands Awards for 2009 where South Africa's best loved brands were announced on August 20. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121386&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 14:41:33 +0200
   </pubDate>
   <title><![CDATA[Plug pulled on IP Expo]]></title>
   <description><![CDATA[According to a report in IT-Online IP Expo, the technology show launched by Specialised Exhibitions as a replacement for South Africa's longest-running expo - Computer Faire - has been cancelled.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121391&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 10:13:24 +0200
   </pubDate>
   <title><![CDATA[Is your brand visually fit?]]></title>
   <description><![CDATA[The rapid growth of the Internet during the 2000s has greatly intensified competition in international marketplaces. To exacerbate marketing challenges, the world is undergoing its worst recession since the 1930s. Yet, countless businesses still project a weak or inconsequential visual brand that could lead to possible bankruptcy. As a result, market forces are compelling many enterprises to re-engineer and often reinvent themselves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121379&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:26:36 +0200
   </pubDate>
   <title><![CDATA[New appointments: 25 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121381&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:06:01 +0200
   </pubDate>
   <title><![CDATA[Talk the language]]></title>
   <description><![CDATA[In terms of communication strategy, the 1990s was the age of knowledge - all about the accessibility of information, new products and lifestyle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121374&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 25 Aug 2009 09:45:40 +0200
   </pubDate>
   <title><![CDATA[Consumers give FNB thumbs up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121387&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 09:15:22 +0200
   </pubDate>
   <title><![CDATA[The demise of a 'free press' in South Africa]]></title>
   <description><![CDATA[While there have been a number of casualties resulting from the economic downturn over the last 18 months, one of the most concerning issues is the increasing ease with which certain publications are willing to sacrifice editorial credibility for a quick advertising buck in order to maintain profitability levels.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121378&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:20:57 +0200
   </pubDate>
   <title><![CDATA[Habari Media represents mobile platforms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121363&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:12:55 +0200
   </pubDate>
   <title><![CDATA[Direct marketer guru heads to South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:03:21 +0200
   </pubDate>
   <title><![CDATA[Consumers choose Mango]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121360&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 24 Aug 2009 16:06:36 +0200
   </pubDate>
   <title><![CDATA[Darsot Food partners with Primedia Outdoor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121361&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 10:08:29 +0200
   </pubDate>
   <title><![CDATA[Surprise as Kirsh quits CEO job]]></title>
   <description><![CDATA[According to a report written by Jocelyn Newmarch in <i>Business Day</i>, Primedia CEO William Kirsh has resigned, surprising the media industry, which views him as the driving force behind Primedia's success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121349&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 20 Aug 2009 10:09:43 +0200
   </pubDate>
   <title><![CDATA[New MASA board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121280&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:13:48 +0200
   </pubDate>
   <title><![CDATA[Drop the suit for charity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121276&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:20:16 +0200
   </pubDate>
   <title><![CDATA[Is that a job or a career in your pocket?]]></title>
   <description><![CDATA[The South African job-market is currently under strain due to the global economic recession. Business is tough, and companies are looking to lay off skills they can do without, while at the same time retaining the best talent they have. In that process, recruitment and selection functions are being carried out with extra caution to ensure effectiveness and consistency in business operations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121269&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:17:03 +0200
   </pubDate>
   <title><![CDATA[Account moves: 20 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121268&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:46:09 +0200
   </pubDate>
   <title><![CDATA[Online marketing: Advantages abound]]></title>
   <description><![CDATA[There can be no doubt that the Internet has profoundly changed the way we communicate with each other, how fast we can access information and how easy it is to share news and connect.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121275&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Aug 2009 10:48:18 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Top and tail ads]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121057&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Aug 2009 09:58:55 +0200
   </pubDate>
   <title><![CDATA[Loeries Travelling Exhibition heads to PTA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121277&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 20 Aug 2009 09:40:59 +0200
   </pubDate>
   <title><![CDATA[Crack the poker face and win big]]></title>
   <description><![CDATA[Hot on heels of the “Joffers: My Girl” campaign in March 2009, Piggs Peak Casino, home of All Africa Poker, is once again teaming up with 94.7 Highveld Stereo for The Rude Awakening’s “Crack My Poker Face” promotion.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121274&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Aug 2009 10:23:08 +0200
   </pubDate>
   <title><![CDATA[AMASA bash bookings open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121282&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:25:52 +0200
   </pubDate>
   <title><![CDATA[Cellsmart urges industry cooperation]]></title>
   <description><![CDATA[Mobile advertising, media and marketing specialist Cellsmart is urging other companies in the mobile marketing space to become more active in industry bodies to help the industry to grow and mature more rapidly.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121270&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Aug 2009 10:05:29 +0200
   </pubDate>
   <title><![CDATA[MBP does its bit for charity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121278&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Aug 2009 09:24:28 +0200
   </pubDate>
   <title><![CDATA[The days of the Merry Bulker are over]]></title>
   <description><![CDATA[<i>Sunday Times</i> is still a culprit of bulking. Without it, it has the most to lose. Bulking, the practice of selling copies of your publication to a third party for them to give away - or not - will soon be back in the spotlight in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121186&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Aug 2009 09:36:06 +0200
   </pubDate>
   <title><![CDATA[Newspapers heading for trouble?]]></title>
   <description><![CDATA[The performance of print titles covering the ABC April/June period 2009, with the exception of the Afrikaans titles which have more or less maintained their position, reflect a downward trend in sales. John Farquhar looks at an evaporating reader pool.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121192&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Aug 2009 09:22:15 +0200
   </pubDate>
   <title><![CDATA[New appointments: 18 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121185&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 09:58:14 +0200
   </pubDate>
   <title><![CDATA[E-mail marketing: Are you breaking the law?]]></title>
   <description><![CDATA[How many marketing e-mails do you receive that don't have an automated "unsubscribe" facility, or have one that's buried three layers deep in a website? Dianne Bayley looks at what is law and what is smart marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121187&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 12:55:11 +0200
   </pubDate>
   <title><![CDATA[The true power of branding]]></title>
   <description><![CDATA[Alex Greyling looks at arguably the most powerful, potent and controversial brand and branding programme ever.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121184&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:44:06 +0200
   </pubDate>
   <title><![CDATA[PRIMEDIA@HOME drives point home]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121145&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:39:54 +0200
   </pubDate>
   <title><![CDATA[New EMEA president]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121142&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:47:56 +0200
   </pubDate>
   <title><![CDATA[Nando’s changes packaging range]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121144&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:50:35 +0200
   </pubDate>
   <title><![CDATA[Paperless Caples Awards 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121146&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 11:25:36 +0200
   </pubDate>
   <title><![CDATA[Dentyne's boutiques to give oral care education]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121149&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Aug 2009 11:34:38 +0200
   </pubDate>
   <title><![CDATA[PODatGREY: Turning shoppers into buyers for P&G ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121392&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:41:33 +0200
   </pubDate>
   <title><![CDATA[Strategic changes at NAB]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121143&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 14 Aug 2009 11:03:01 +0200
   </pubDate>
   <title><![CDATA[Staying in ‘Shape’: Mag shows growth of 5%]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121104&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 14 Aug 2009 11:20:22 +0200
   </pubDate>
   <title><![CDATA[Egg is green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121105&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 13 Aug 2009 09:19:27 +0200
   </pubDate>
   <title><![CDATA[Record number of entries for Vodacom journalist of the year 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121059&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 13 Aug 2009 09:11:49 +0200
   </pubDate>
   <title><![CDATA[Grand-Pa really relieves headaches]]></title>
   <description><![CDATA[There are angels among us – extraordinary people in our communities who do astonishing things for those around them and don’t expect anything in return. Johannes Ramaisa of Katlehong is one such person and Grand-Pa was lucky enough enlist his help with its Regeneration Project.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121058&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Aug 2009 08:59:38 +0200
   </pubDate>
   <title><![CDATA[Consumers are not the same]]></title>
   <description><![CDATA[Professor Richard Nisbett, a cognitive scientist at the University of Michigan USA, like many academics once believed that all consumers - whether they lived in Central Africa or in Silicon Valley - processed sensory information the same way. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121056&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 13 Aug 2009 10:22:48 +0200
   </pubDate>
   <title><![CDATA[Fact checking? Be on your GUARDA . . .]]></title>
   <description><![CDATA[A secretive company is using mailing lists acquired by stealth to inflict a peculiar form of journalism on the marketing and media industries. A little digging brought to light "electronic newsletter specialists" Pacific Breeze as being the distributor of a newsletter called Get U'r Advertising Right, Demons & Angels (GUARDA).
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121066&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Aug 2009 09:01:55 +0200
   </pubDate>
   <title><![CDATA[ASASA: Our ever-patient monitors]]></title>
   <description><![CDATA[The Advertising Standards Authority of South Africa forms a valuable part of the local media structure. A visit to www.asasa.org.za offers the latest rulings – and some insight into how patient the regulators must be.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121055&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 12 Aug 2009 17:07:04 +0200
   </pubDate>
   <title><![CDATA[Account moves: 13 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced in the week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121049&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Aug 2009 14:06:48 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: Women'd out]]></title>
   <description><![CDATA[It must be the age I'm at. So far this August – Women's Month - I've been invited to six events to celebrate the fairer sex (brunettes welcome, it seems). The ones I managed to attend were well run, with touching moments and I suspect that intentions are honourable. However, sugary presentations paint a picture of sisters who are doing it for themselves and by themselves. A foreign and sexist concept, surely?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121047&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Aug 2009 12:34:27 +0200
   </pubDate>
   <title><![CDATA[The Institute for Security Studies launches the-african.org, a new magazine for Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121040&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 12 Aug 2009 16:52:16 +0200
   </pubDate>
   <title><![CDATA[A Nando’s a day . . .]]></title>
   <description><![CDATA[Anyone who has received a small, single-colour pamphlet lauding the miracles performed by local herbalists on dodgy streets will love the Nando’s Lemon & Herbalist campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121046&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:27:55 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Improving research]]></title>
   <description><![CDATA[Mike Broom, a veteran in the research industry in South Africa, has launched Panel Services Africa, a research service operation that is designed to assist marketers who run their own consumer and CRM panels, as well as market research companies that offer consumer panel survey services.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120999&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 11 Aug 2009 09:14:39 +0200
   </pubDate>
   <title><![CDATA[Raising the Facebook red flag]]></title>
   <description><![CDATA[A small, independent US study by Nucleus Research finds that companies that allow access to social media site Facebook lose an average of 1.5% in total employee productivity. South African usage of Facebook is growing in leaps and bounds. Are your staff members logging on to productivity and security issues?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120995&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 10:07:34 +0200
   </pubDate>
   <title><![CDATA[Integrated approach to marketing and finance  ]]></title>
   <description><![CDATA[Three leading professional bodies - the Chartered Institute of Management Accountants, the Direct Marketing Association and the Chartered Institute of Marketing - joined forces to issue a call for better working practices between finance and marketing via their joint report <i>Return on Ideas: Better results from finance and marketing working together</i>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120997&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 09:03:57 +0200
   </pubDate>
   <title><![CDATA[Are we CA-struck?]]></title>
   <description><![CDATA[Many in the marketing sector are pushing hard for the Chartered Marketer qualification. Here, Alec Hogg perhaps highlights the fact that individuals can achieve great business heights without a chartered status.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120993&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 09:18:10 +0200
   </pubDate>
   <title><![CDATA[Snakes and ladders]]></title>
   <description><![CDATA[A large bank recently included a double-page spread in the Sunday newspapers with a representation of a game of snakes and ladders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120996&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 09:06:59 +0200
   </pubDate>
   <title><![CDATA[Brands that reward, win]]></title>
   <description><![CDATA[
New products and brands are still flowing into retailer stores at an unprecedented rate as marketers battle to increase sales and  revenue during the current economic downturn. John Farquhar asks if there aren't too many . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 09:53:06 +0200
   </pubDate>
   <title><![CDATA[New appointments: 11 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121006&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 10:48:07 +0200
   </pubDate>
   <title><![CDATA[Is bigger better? Maybe not . . . ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121000&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 09:43:34 +0200
   </pubDate>
   <title><![CDATA[ComutaNet gets an A+]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121003&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 09:38:07 +0200
   </pubDate>
   <title><![CDATA[Benchmark Report from Acceleration Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121001&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 07 Aug 2009 14:42:13 +0200
   </pubDate>
   <title><![CDATA[Street Pole ads highlights SA Guide Dogs plight]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120976&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 12:23:20 +0200
   </pubDate>
   <title><![CDATA[The heaven and hell of press releases]]></title>
   <description><![CDATA[I don't want to slam the entire PR industry, as I am one of the people who believes that they are key to any newspaper, magazine and website's ultimate success. There'd be quite a few blank column centimeters if it wasn't for PRs and I applaud the lengths they go to in order to get their clients' names into the media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Aug 2009 09:08:36 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 6 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 16:28:11 +0200
   </pubDate>
   <title><![CDATA[TLC takes Lifebuoy to female decision makers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120893&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 16:23:11 +0200
   </pubDate>
   <title><![CDATA[MDDA moves offices]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120890&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 10:28:18 +0200
   </pubDate>
   <title><![CDATA[McCann Africa re-ignites]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120869&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 16:25:29 +0200
   </pubDate>
   <title><![CDATA[CityVarsity Jhb host to Loeries Travelling Exhibition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120892&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 16:40:02 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat ]]></title>
   <description><![CDATA[Creatives: No more lifting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120896&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 16:20:04 +0200
   </pubDate>
   <title><![CDATA[FIVESTAR PR on a goodwill mission]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120889&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 16:37:09 +0200
   </pubDate>
   <title><![CDATA[Telling it like it is: WoM marketing]]></title>
   <description><![CDATA[Despite the worst recession in decades, word-of-mouth (WoM) is massive: Brands increased spending on WoM marketing 14.2 percent to US$1.54 billion in 2008. From a $300 million "blip" in the marketing services sector in 2003, WoM Spending is expected to reach $3 billion in 2013.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120895&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 16:42:24 +0200
   </pubDate>
   <title><![CDATA[Very encouraging, but . . .]]></title>
   <description><![CDATA["It has always been a bitch of mine that South African advertising doesn't know whether it is Arthur or Martha," says John Farquhar, as he navigates the "them and us" of South African advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120897&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Aug 2009 10:06:17 +0200
   </pubDate>
   <title><![CDATA[Deadline extended for early bird PICA entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120827&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Aug 2009 09:17:08 +0200
   </pubDate>
   <title><![CDATA[Energising an established brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120822&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 17:03:40 +0200
   </pubDate>
   <title><![CDATA[The power of BMW meets the power of online]]></title>
   <description><![CDATA[On 8 May 2009 aquaonline invited users to experience the power, elegance and breathtaking style of the new BMW Z4 Roadster. Think zero to 100 in a few seconds is good going? Try zero to five minutes per visitor to the site . . . Dianne Bayley takes a look at the Expression of Joy campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120820&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Aug 2009 09:12:51 +0200
   </pubDate>
   <title><![CDATA[The FIFA World Cup ™: A tale of many cities]]></title>
   <description><![CDATA[In the early 1920s St Moritz was a small, impoverished town, known to few people outside the borders of Switzerland. That all changed when the athletes of 25 nations across the globe descended on the town in 1928 to participate in the first Winter Olympics. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120821&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Aug 2009 09:46:14 +0200
   </pubDate>
   <title><![CDATA[Marketing, law-making and technological innovation]]></title>
   <description><![CDATA[Half of the world uses cell phones and – according to Juniper research – by 2013, 700-million consumers will be shopping using their cell phones. Already more than 50-million people in Japan shop using their cell phones with a similar number in the USA, millions more in Korea and the Philippines.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120819&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Aug 2009 09:20:23 +0200
   </pubDate>
   <title><![CDATA[Nescafé’s inspiring new appeal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120824&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Aug 2009 09:22:10 +0200
   </pubDate>
   <title><![CDATA[SARC promotes uniquely SA tea]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120823&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Aug 2009 10:01:35 +0200
   </pubDate>
   <title><![CDATA[Spacestation for digital media sales ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120826&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Aug 2009 16:16:19 +0200
   </pubDate>
   <title><![CDATA[New media: Enthusiasm and addiction]]></title>
   <description><![CDATA[People are a curious lot. When they become aware of a new idea, or a new invention, they want it, regardless. They climb on board with all the enthusiasm they can muster. The new idea becomes a must have. John Farquhar wonders how long the enthusiasm lasts . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120797&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Aug 2009 09:51:42 +0200
   </pubDate>
   <title><![CDATA[New appointments: 4 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120795&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Aug 2009 16:12:21 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[Hitting newspapers hard]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120796&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Aug 2009 16:19:58 +0200
   </pubDate>
   <title><![CDATA[Way-of-life marketing]]></title>
   <description><![CDATA[Remember those feel-good movies that saw a lovelorn guy emblazon his message of love across a blue sky to woo the girl of his dreams?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120798&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 31 Jul 2009 11:41:53 +0200
   </pubDate>
   <title><![CDATA[Top international judges for Bookmarks 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120766&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Aug 2009 09:48:55 +0200
   </pubDate>
   <title><![CDATA[Vodacom Women in the Media Award winners' biographies]]></title>
   <description><![CDATA[Debora Patta – Winner of the Vodacom Women in The Media Awards 2009
Group editor-in-chief, eNews]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120734&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 10:38:15 +0200
   </pubDate>
   <title><![CDATA[Patta named Vodacom's top media woman for 2009]]></title>
   <description><![CDATA[Debora Patta, group editor-in-chief of eNews, has been named this year’s winner of the prestigious Vodacom Women in The Media Award for 2009. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120733&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:24:22 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 30 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120710&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:44:20 +0200
   </pubDate>
   <title><![CDATA[2009 PICA awards open for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120715&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:36:54 +0200
   </pubDate>
   <title><![CDATA[Mastering online conversations]]></title>
   <description><![CDATA[As a marketer, it’s essential to understand that if you want to engage and connect with your consumer online, simplicity is the key. What’s more, these consumers are selfish and relentless in their self-interest. They use technology the way they want to use it, not the way marketers intended it to be used.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120714&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 31 Jul 2009 09:59:34 +0200
   </pubDate>
   <title><![CDATA[Joy for the ladies from Standard Bank]]></title>
   <description><![CDATA[In celebrating Women's Month in Gauteng and the legacy of women's journalists in South Africa's popular media, Standard Bank Joy of Jazz will host a five-day workshop to aspiring and practising women arts writers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120713&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:48:46 +0200
   </pubDate>
   <title><![CDATA[AAA celebrates a Loeries majority]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120716&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:30:36 +0200
   </pubDate>
   <title><![CDATA[SMS fiascos: Your brand reputation is at stake]]></title>
   <description><![CDATA[A recent article in on marketingweb.co.za brought to light some issues surrounding the MTN15 SMS campaign fiasco, where users could enter the competition at a cost R7,50 per SMS. People sending in the most SMSes with the correct answer could stand to win laptops, a car and finally a R1-million house bond.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120712&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:27:28 +0200
   </pubDate>
   <title><![CDATA[Chit Chat: FNB account 'mystery' solved]]></title>
   <description><![CDATA[The mystery about two competing agencies handling the FNB account has been solved: Metropolitan Republic will be handling brand/sponsorship, and DDB product/retail.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120711&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:56:42 +0200
   </pubDate>
   <title><![CDATA[Eyes on Nandos at AMASA’s August forum]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120721&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:56:18 +0200
   </pubDate>
   <title><![CDATA[TLC, Domestos get a grip on germs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120720&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:54:26 +0200
   </pubDate>
   <title><![CDATA[Last chance to enter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120719&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:51:23 +0200
   </pubDate>
   <title><![CDATA[Capitec Bank changes marketing strategy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120717&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:53:24 +0200
   </pubDate>
   <title><![CDATA[Pendoring shines with four Loerie finalists]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120718&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 09:21:19 +0200
   </pubDate>
   <title><![CDATA[Note to the industry]]></title>
   <description><![CDATA[Just a quick note to you saying that my family and I have decided to move to New York at the end of August.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120659&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 09:08:49 +0200
   </pubDate>
   <title><![CDATA[Laughing all the way to the bank . . .]]></title>
   <description><![CDATA[With its special brand of South African satire, Hayibo.com recently broke the 100 000 unique visitor mark. Dianne Bayley got site co-owner Anthony Pascoe to discuss his online tactics. Which beat the national soccer team's strategies (see Bafana article below). . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120657&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 09:27:55 +0200
   </pubDate>
   <title><![CDATA[Market research and the trust factor]]></title>
   <description><![CDATA[If online market researchers can't be bothered to live up to their side of the bargain, or even respond to queries, what hope do we have that their results will be 'above board', asks Dianne Bayley.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120660&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 08:58:38 +0200
   </pubDate>
   <title><![CDATA[How can social media marketing help your brand?]]></title>
   <description><![CDATA[Social media has been around for a number of years, although we’ve only recently seen an increase in the number of South African social media campaigns. With South African internet usage escalating and consumer behaviour changing, more and more brands are starting to see the array of possibilities presented by social media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120653&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 09:05:21 +0200
   </pubDate>
   <title><![CDATA[New appointments: 28 July 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120655&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 09:11:40 +0200
   </pubDate>
   <title><![CDATA[Just for a laugh: Hayibo.com drubs Bafana coach]]></title>
   <description><![CDATA[For those of you who haven't been "taken" by Hayibo.com's satirical ripoff of all things South African, Marketingweb brings you this opportunity to take a breather and have a laugh (see "Laughing all the way to the bank" above).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120658&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 12:56:04 +0200
   </pubDate>
   <title><![CDATA[More insights into the 'pink' market]]></title>
   <description><![CDATA[FreshGround Insights (FGI) has been commissioned to research the media consumption habits of the gay, lesbian, bi-sexual, transgender (GLBT) market in Pink Advertising's second instalment of a survey that first ran in November 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120652&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 27 Jul 2009 12:35:52 +0200
   </pubDate>
   <title><![CDATA[First ever children and family Expo in 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120633&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 27 Jul 2009 12:17:59 +0200
   </pubDate>
   <title><![CDATA[Media Conference to dissect new media issues]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120634&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 27 Jul 2009 11:05:04 +0200
   </pubDate>
   <title><![CDATA[ASA reverses Sunlight ruling]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120631&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 09:44:13 +0200
   </pubDate>
   <title><![CDATA[Chit Chat: Agencies appointed]]></title>
   <description><![CDATA[Can anyone explain FNB's unusual agency move?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120645&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 27 Jul 2009 12:25:55 +0200
   </pubDate>
   <title><![CDATA[Baba Indaba heads to Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120635&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 24 Jul 2009 12:00:47 +0200
   </pubDate>
   <title><![CDATA[Di Paice: Strong woman and fine journalist]]></title>
   <description><![CDATA[For 13 years Di battled cancer. She passed away at 10.05 this morning, Friday 24 July 2009, at home with her family.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120597&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 24 Jul 2009 12:55:40 +0200
   </pubDate>
   <title><![CDATA[Email marketing outsourcing drive big results]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120601&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 24 Jul 2009 10:18:15 +0200
   </pubDate>
   <title><![CDATA[Real marketing: Virgin adds value]]></title>
   <description><![CDATA[Sometimes the only real solution to potential loss of customers is to spend money and Virgin boss Sir Richard Branson is prepared to do just that.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120595&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 23 Jul 2009 09:26:50 +0200
   </pubDate>
   <title><![CDATA[Account moves: 23 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced in the week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120562&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 08:49:33 +0200
   </pubDate>
   <title><![CDATA[Welcome aboard]]></title>
   <description><![CDATA[In attracting the required skill into your organisation – especially during an economic downturn - identifying the right candidate is key, says recruitment researcher Sibongile Hlatshwayo. While any company’s greatest investment and asset is its employees, the dilemma usually concerns the type of investment made.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120559&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 23 Jul 2009 10:23:31 +0200
   </pubDate>
   <title><![CDATA[FNB goes shopping for creativity]]></title>
   <description><![CDATA[July 2009 has been a busy month for full service and media agencies, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120566&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 08:47:41 +0200
   </pubDate>
   <title><![CDATA[If you don't take care of your customer, somebody else will]]></title>
   <description><![CDATA[Robert Passikoff, president of US-based Brand Keys, looks at how a breadbasket tells tales on the state of your business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120558&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 08:52:52 +0200
   </pubDate>
   <title><![CDATA[Five reasons to include mobile in your next campaign]]></title>
   <description><![CDATA[Africa is the fastest-growing telecommunication industry in the world with cell phone penetration in South Africa currently at 98%. This growth in mobile technology is expected to impact traditional marketing and advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120560&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 10:10:16 +0200
   </pubDate>
   <title><![CDATA[Cadbury strikes a chord with teen market ]]></title>
   <description><![CDATA[Whoever said grabbing the attention of the young market was difficult should take lessons from Cadbury.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120563&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 09:42:21 +0200
   </pubDate>
   <title><![CDATA[Dot on the move]]></title>
   <description><![CDATA[With the recent announcement by the Vodacom Group that its chief communications officer Dot Field had resigned, many in media are paying tribute to a "true media professional".
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120564&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 23 Jul 2009 10:36:17 +0200
   </pubDate>
   <title><![CDATA[2009 Loeries finalists]]></title>
   <description><![CDATA[The judges have done their first sort and, of the thousands of submissions, here are those that have made it through to the finals. John Farquhar takes a look and comments.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120567&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 16:05:00 +0200
   </pubDate>
   <title><![CDATA[Venter apology]]></title>
   <description><![CDATA[Party planner and socialite Edith Venter has publically retracted all negative and inflammatory statements and allegations made against former business partner Vivien Natasen and the company Neo Innovations, in which Venter was a partner until a much publicised souring of relations between the socialite and holding company Neo Africa late last year. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120576&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 17:08:35 +0200
   </pubDate>
   <title><![CDATA[PPC takes 'giant' branding steps]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120544&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 22 Jul 2009 08:58:44 +0200
   </pubDate>
   <title><![CDATA[Dot Field resigns]]></title>
   <description><![CDATA[The Vodacom Group Limited has announced on 21 July 2009 that its Chief Communications Officer Dot Field has resigned.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120528&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 16:58:37 +0200
   </pubDate>
   <title><![CDATA[Loeries exhibition heads to the Mother City]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120545&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 16:59:37 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle gets Level 2 BBBEE Rating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120547&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Jul 2009 09:17:27 +0200
   </pubDate>
   <title><![CDATA[Adreach takes to the sky – really ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120531&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 09:18:28 +0200
   </pubDate>
   <title><![CDATA[Mamba Media reveals secret to success]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120530&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 09:20:52 +0200
   </pubDate>
   <title><![CDATA[ASTRO-nomical trip finds a winner]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120532&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 17:07:11 +0200
   </pubDate>
   <title><![CDATA[Volkswagen hits the silver screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120543&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 09:22:17 +0200
   </pubDate>
   <title><![CDATA[Big Fish hooks top international award]]></title>
   <description><![CDATA[Big Fish School of Digital Filmmaking has won the International Stevie Business Award of the Year for the work it is doing in poverty eradication.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120534&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 09:15:31 +0200
   </pubDate>
   <title><![CDATA[AMASA ALP appoints second intern]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120529&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 21 Jul 2009 09:07:31 +0200
   </pubDate>
   <title><![CDATA[Keeping their eye on your ball]]></title>
   <description><![CDATA[<b>Tanya van den Berg</b>, director of Three Ring Circus youth marketing company, offers some key tips to maintaining the continuous (partial) attention of your youth market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120502&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 21 Jul 2009 10:01:30 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John looks at a campaign that managed to use radio effectively.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120506&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 21 Jul 2009 09:08:24 +0200
   </pubDate>
   <title><![CDATA[Food advertising really works]]></title>
   <description><![CDATA[In June 2006, the Advertising Standards Authority (ASA) called on marketers to comment on proposed changes to the Code of Advertising Practice and also to consider changes to food advertising aimed at children.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120501&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 21 Jul 2009 09:33:30 +0200
   </pubDate>
   <title><![CDATA[Radio station promotes 2010 FIFA world cup]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120508&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 21 Jul 2009 09:29:10 +0200
   </pubDate>
   <title><![CDATA[Carling Black Label searches for the community champion]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120507&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 21 Jul 2009 09:04:27 +0200
   </pubDate>
   <title><![CDATA[New appointments: 21 July 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120504&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 21 Jul 2009 09:38:05 +0200
   </pubDate>
   <title><![CDATA[Standard Bank goes global]]></title>
   <description><![CDATA[Standard Bank is on a growth mission to strengthen its position as a global banker of importance. To facilitate the programme it has extended its area of operation across Africa with acquisitions in Nigeria and Kenya; and then further afield in Russia, Argentina and Turkey. As a result, the bank has launched its first integrated global campaign to support its growth in emerging markets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120481&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 21 Jul 2009 09:48:02 +0200
   </pubDate>
   <title><![CDATA[Top flight speakers for branding conference]]></title>
   <description><![CDATA[Brands & Branding for Good, South Africa’s first ever conference to include a major focus on brand relationships with increasingly socially and environmentally aware consumers, has released the names of the majority of its keynote speakers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120476&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 17 Jul 2009 09:42:53 +0200
   </pubDate>
   <title><![CDATA[Strong reaction to ASA article]]></title>
   <description><![CDATA[Last week's article by Sandra Gordon and John Farquhar has elicited strong response in the industry, including an item published on www.research-live.com.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120416&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 16 Jul 2009 11:12:15 +0200
   </pubDate>
   <title><![CDATA[Absolut Vodka launches Drinkspiration iPhone app]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120423&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 11:01:02 +0200
   </pubDate>
   <title><![CDATA[Huggies Dry Comfort and their Supa Gogo want to help moms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120419&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 09:19:05 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John looks at agency dynamics, social media and free ad services. Quality insight on the latest industry happenings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120408&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 09:32:57 +0200
   </pubDate>
   <title><![CDATA[From takkie to tacky marketing]]></title>
   <description><![CDATA[I'm often amazed at how marketers find great opportunities in things we would never have dreamed had any potential at all. Chris Brewer ponders the business and marketing opportunities that lie in just about anything.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120410&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 09:22:39 +0200
   </pubDate>
   <title><![CDATA[Glomail ads to be pre-approved]]></title>
   <description><![CDATA[In another show of just how crucial an effective advertising authority is to the advertising and marketing industries, the Advertising Standards Committee (ASA) recently upheld a decision to require Glomail to submit all its ads for pre-clearance for a period of six months.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120409&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 10:10:41 +0200
   </pubDate>
   <title><![CDATA[Sustainable marketing practice: the best route for brands (part II of II)]]></title>
   <description><![CDATA[Leslie Pascaud, Director of Responsible Marketing Practice, Added Value Europe, will speak at the Brands & Branding for Good conference on 20th and 21st October 2009, courtesy of Added Value SA. In this final installment, she outlines the building blocks to a sustainable marketing strategy for brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120412&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 11:05:32 +0200
   </pubDate>
   <title><![CDATA[Nando's launches new website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120420&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 11:07:30 +0200
   </pubDate>
   <title><![CDATA[Babies R Us launches reality TV show]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120421&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 09:26:14 +0200
   </pubDate>
   <title><![CDATA[Account moves: 16 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced in this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120415&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 10:46:53 +0200
   </pubDate>
   <title><![CDATA[Pendoring deadline extended]]></title>
   <description><![CDATA[Didn't get your Pendoring entries in on time? Well, you're in luck, as we are accepting entries until 3 August 2009. Please note that this is the final deadline and that no entries will be accepted after this date.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120418&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 09:36:38 +0200
   </pubDate>
   <title><![CDATA[Mandela – A special brand of magic]]></title>
   <description><![CDATA[Since his release from prison in 1990, Nelson Mandela has become a global icon for peace, tolerance, reconciliation and humanity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120411&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 11:09:38 +0200
   </pubDate>
   <title><![CDATA[Gestetner SA becomes Ricoh SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120422&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 17 Jul 2009 09:45:59 +0200
   </pubDate>
   <title><![CDATA[Sustainable marketing practice: the best route for brands (part I of II)]]></title>
   <description><![CDATA[Leslie Pascaud, Director of Responsible Marketing Practice, Added Value Europe, will speak at the Brands & Branding for Good conference on 20th and 21st October 2009, courtesy of Added Value SA. In this first of a two part series, she outlines the building blocks to a sustainable marketing strategy for brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120343&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:41:31 +0200
   </pubDate>
   <title><![CDATA[Engen leads with safe, convenient fuel payments]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120358&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:22:12 +0200
   </pubDate>
   <title><![CDATA[Clean victory for Maq washing powder]]></title>
   <description><![CDATA[The vital importance of the Advertising Standards Authority (ASA) was underscored recently when, in a landmark ruling this week, the ASA upheld a complaint by Bliss Chemicals, manufacturers of MAQ washing powder, against claims on the packaging of Unilever product Sunlight Washing Powder.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120353&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:33:02 +0200
   </pubDate>
   <title><![CDATA[Avis MiniLease solution takes off]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120356&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Jul 2009 09:54:30 +0200
   </pubDate>
   <title><![CDATA[Mercedes Benz E Class launches with Wideopen platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120354&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 11:44:43 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[In this installment of Chit-Chat, feast on these hot topics: "Moving beyond communication"; "Service is a swear word"; "Truck advertising"; "Quote of the month"; "Online video makes progress" and "'Sunday World's' new image".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120349&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 11:25:45 +0200
   </pubDate>
   <title><![CDATA[Vodacom "Single Ladies" campaign gets legs]]></title>
   <description><![CDATA[Charles Ash reports on the first-of-its-kind “flash mob” event organised by Vodacom as part of its “Single Ladies” campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120347&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:36:25 +0200
   </pubDate>
   <title><![CDATA[Jo-Ann Strauss is the face of LUX Body Wash]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120357&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 12:20:39 +0200
   </pubDate>
   <title><![CDATA[New appointments: 14 July 2009]]></title>
   <description><![CDATA[New appointments and promotions announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120350&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 09:40:32 +0200
   </pubDate>
   <title><![CDATA[Brewer's Media Directory released in digital format]]></title>
   <description><![CDATA[The recently released Brewer's Media Directory is a treasure chest of information for anybody in the media, PR, marketing or related industries as Charles Ash elaborates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120342&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:29:30 +0200
   </pubDate>
   <title><![CDATA[Absa Currie Cup new logo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120355&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:48:11 +0200
   </pubDate>
   <title><![CDATA[President Obama connects to African youth on MXit]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120261&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:40:12 +0200
   </pubDate>
   <title><![CDATA[SAARF OHMS data for the Cape now available]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120259&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:43:35 +0200
   </pubDate>
   <title><![CDATA[Environmentally friendly campaign for Consol]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120260&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:51:11 +0200
   </pubDate>
   <title><![CDATA[South Africa mobile advertising revenue surges in 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120262&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:12:52 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Illegally outdoor and iPhone applications]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John looks at the increase in illegally erected billboards as well as the application retailing business model which Apple is pioneering with its iPhone application store..]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120255&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 09:26:39 +0200
   </pubDate>
   <title><![CDATA[Account moves: 9 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120254&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 10:25:56 +0200
   </pubDate>
   <title><![CDATA[Loeries goes hi-tec]]></title>
   <description><![CDATA[The Loeries implemented a cutting-edge electronic system to enhance and streamline the judging process. Charles Ash spoke to Andrew Human, CEO of the Loeries Awards for the low down.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:56:45 +0200
   </pubDate>
   <title><![CDATA[Sowetan on the move with SP Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120263&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 10:42:51 +0200
   </pubDate>
   <title><![CDATA[Venture capital helps local pay-per-click company expand internationally]]></title>
   <description><![CDATA[Mark Shuttleworth’s venture capital company, Here Be Dragons (HBD), has helped local pay per click business, Clicks2Customers (C2C), grow into international markets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120253&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 10:39:38 +0200
   </pubDate>
   <title><![CDATA[Make cost-per-click and conversion rates work for you]]></title>
   <description><![CDATA[Leading online search optimisation and advertising campaign management experts AlterSage, provide detailed information on how to maximise your online ad spend with Google.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120252&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:26:36 +0200
   </pubDate>
   <title><![CDATA[Hang tough]]></title>
   <description><![CDATA[Charles Foster says evidence shows that cutting marketing spend in tough times is a false economy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120256&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 10 Jul 2009 17:23:11 +0200
   </pubDate>
   <title><![CDATA[Save our ASA]]></title>
   <description><![CDATA[John Farquhar and Sandra Gordon call for an end to the bickering and financial manipulation within the levy collection  agency. Arguing that the demise of either SAARF or the ASA  are unthinkable options.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120251&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 10:18:15 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions roundup]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120196&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 12:35:56 +0200
   </pubDate>
   <title><![CDATA[No secret to sales success]]></title>
   <description><![CDATA[Books like "The Secret" argue that positive thoughts are enough to achieve success. Ian Rheeder believes successful salesmanship requires more.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120189&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 10:23:02 +0200
   </pubDate>
   <title><![CDATA[Sarie Magazine turns 60]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120197&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 09:11:55 +0200
   </pubDate>
   <title><![CDATA[New applications  boost the rise of MMS]]></title>
   <description><![CDATA[English physicist and science-fiction author, Arthur C. Clarke once said this about technology, “Any sufficiently advanced technology is indistinguishable from magic”. Victor Rakhale of Digital Frontiers explores why MMS is not used more extensively.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 10:13:11 +0200
   </pubDate>
   <title><![CDATA[17 Academy takes off]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120193&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 10:15:54 +0200
   </pubDate>
   <title><![CDATA[Entries for 2009 OHMSA Awards Open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120194&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 09:17:43 +0200
   </pubDate>
   <title><![CDATA[Educating the ad industry and maximising outdoor]]></title>
   <description><![CDATA[John looks at recent moves by Microsoft and Google to better educate the advertiser industry on the proper use of digital while also zoning in on the value of outdoor media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120182&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 09:58:59 +0200
   </pubDate>
   <title><![CDATA[New appointments: 7 July 2009]]></title>
   <description><![CDATA[New appointments and promotions announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120192&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 09:00:36 +0200
   </pubDate>
   <title><![CDATA[Don't lose your voice in the cool economic climate]]></title>
   <description><![CDATA[Communication is what connects you with your customers, staff and other stakeholders, so it should remain high on the priority list in an economic downturn says Ronelle Bester, MD of Red Ribbon Communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120179&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 10:25:23 +0200
   </pubDate>
   <title><![CDATA[The Loeries Judging Process]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120198&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 03 Jul 2009 17:12:43 +0200
   </pubDate>
   <title><![CDATA[Core circulation breakthrough]]></title>
   <description><![CDATA[Ads 24 have taken a positive step in advertising the core circulations (excluding 3rd party bulk and PMIE copies) for their five Sunday papers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120133&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 12:42:15 +0200
   </pubDate>
   <title><![CDATA[The smell of things to come]]></title>
   <description><![CDATA[Of the five senses, the sense of smell is the most neglected by marketers. Technology is available to help change this and engage the consumer's senses even further, Charles Ash elaborates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120064&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 13:20:10 +0200
   </pubDate>
   <title><![CDATA[Strategic Marketing Questionnaire for Chartered Marketers: Issue 3, 2009]]></title>
   <description><![CDATA[Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 20:21:56 +0200
   </pubDate>
   <title><![CDATA[Rapport praat Pendoring se taal]]></title>
   <description><![CDATA[“’n Mens kry die indruk dat dit vir reklameskeppers deesdae soveel makliker is om advertensies in Engels te skep en as daar druk van die bemarker en kliënt is, ŉ poging sal aanwend om dit in Afrikaans te laat werk – en dis presies die fout wat  gemaak word."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120104&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 14:14:01 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: New research for old and the Cannes awards]]></title>
   <description><![CDATA[John Farquhar looks at the need for new research in a recession and zooms in on some of the winners of Cannes awards this year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120077&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 14:09:16 +0200
   </pubDate>
   <title><![CDATA[Jackson's death overwhelms internet]]></title>
   <description><![CDATA[Focus shifted from Iran to the sudden death of the pop legend Michael Jackson in the past week as the world was thrust into a frenzied demand for news relating to his death.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120076&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 20:15:50 +0200
   </pubDate>
   <title><![CDATA[ATKV steun Pendoring met woord EN daad]]></title>
   <description><![CDATA[“Reklame is iets waarmee die verbruiker daagliks te doen kry. Dis die taal wat ons noop om tot aksie oor te gaan en juis daarom belê die ATKV in Pendoring: dis vir ons ‘n meganisme om te verseker dat Afrikaanssprekendes elke dag die mooiste, mooiste taal hoor en dan hopelik aanleer en gebruik."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120098&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 20:20:49 +0200
   </pubDate>
   <title><![CDATA[Pendoring: Wys jou trots Suid-Afrikaanse kleure!]]></title>
   <description><![CDATA[Wys jou trots Suid-Afrikaanse kleure en steek 'n vet tjekkie in die sak!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120102&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 20:19:49 +0200
   </pubDate>
   <title><![CDATA[Pendoring-studentewenners wil nog goud wen]]></title>
   <description><![CDATA[“Daar was ’n groot ophef rondom Pendoring en ons móés net eenvoudig deel wees daarvan! Om die eerste prys in die studentekategorie te verower, was die kersie op die koek en het baie vir my beteken. Dit lyk nie net goed op my CV nie, dit bewys ook ek kán. Die beurs van R10 000 was ’n bykomende bonus – enige hulp is altyd welkom.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120100&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 12:28:52 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 2 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120062&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 19:32:51 +0200
   </pubDate>
   <title><![CDATA[Creative Circle officially endorses Pendoring]]></title>
   <description><![CDATA[Pendoring, South Africa’s premier Afrikaans advertising awards to promote and acknowledge excellence in Afrikaans advertising, has been voted for by the Creative Circle, official representative body for the creative advertising community in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120095&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 19:44:52 +0200
   </pubDate>
   <title><![CDATA[ATKV supports Pendoring in word and deed]]></title>
   <description><![CDATA[“Consumers face advertising every single day of their lives. It’s the language that encourages them to go into action, and this is why the ATKV (Afrikaanse Taal- en Kultuurvereniging) invests in Pendoring.  We see it as a mechanism that will ensure Afrikaans speakers hear the most beautiful language every day and then hopefully learn and use it.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120099&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 20:16:38 +0200
   </pubDate>
   <title><![CDATA[Is jou inskrywings al reg? Sluitingsdatum is 17 Julie 2009]]></title>
   <description><![CDATA[‘n Kontantprys van R6 000 is op die spel vir kategoriewenners, terwyl die algehele studentewenner ‘n studiebeurs ter waarde van R10 000 sal inpalm.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120096&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 13:30:51 +0200
   </pubDate>
   <title><![CDATA[Integration with other channels key to mobile marketing]]></title>
   <description><![CDATA[Mobile marketing has burst into the mainstream. Ahmed Khajee of CellSmart shares some insight on ways to tame this marketing beast.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120071&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 20:11:44 +0200
   </pubDate>
   <title><![CDATA[Rapport speaks Pendoring's language]]></title>
   <description><![CDATA[“One gets the impression that nowadays it is so much easier for advertising people to create advertisements in English, and, only if there is pressure from the marketer and client, will they attempt to make it work in Afrikaans – and that is precisely the problem."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120107&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 13:09:41 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards – whose ego reigns supreme?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120067&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 13:07:40 +0200
   </pubDate>
   <title><![CDATA[New advertising packages now available on Sony Entertainment Television (SET)]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120066&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 13:05:39 +0200
   </pubDate>
   <title><![CDATA[Ben 10 convention takes Johannesburg by storm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120065&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 13:11:32 +0200
   </pubDate>
   <title><![CDATA[Online billboard site trip]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120068&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 20:06:22 +0200
   </pubDate>
   <title><![CDATA[Pendoring awaits entries in all languages]]></title>
   <description><![CDATA[Show off your truly South African colours and win!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120103&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 13:54:22 +0200
   </pubDate>
   <title><![CDATA[The Customer's Bill of Rights]]></title>
   <description><![CDATA[Peter S. Finkelstein, author of “The Sales Executive’s Companion” created a punchy, relevant "Customer Bill of Rights". Charles Ash shares his views on dismal customer service which is sadly, increasingly becoming the norm.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120074&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 19:50:19 +0200
   </pubDate>
   <title><![CDATA[Pendoring student winners keen to notch up another gold]]></title>
   <description><![CDATA[“There was this big hype concerning Pendoring, and we just had to be part of it! Receiving the first prize in the student category was the cherry on top and meant a lot to me. It not only looks great on my CV, it also proves that I’m capable. The bursary of R10 000 was an added bonus – any assistance is always welcome.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120101&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 19:37:16 +0200
   </pubDate>
   <title><![CDATA[Are your entries ready?  Closing date is 17 July 2009]]></title>
   <description><![CDATA[A cash prize of R6 000 is up for grabs in each category and the overall student winner walks away with a study bursary to the value of R10 000.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120097&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 13:13:10 +0200
   </pubDate>
   <title><![CDATA[Grand-Pa® regeneration project goes to Khayelitsha]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120069&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Jul 2009 20:26:02 +0200
   </pubDate>
   <title><![CDATA[Creative Circle stem vir Pendoring]]></title>
   <description><![CDATA[Die Creative Circle, verteenwoordigende liggaam vir Suid-Afrika se skeppende reklamegemeenskap, het amptelik sy steun aan die Pendoring-toekennings vir die bevordering en bekroning van voortreflike Afrikaanse reklame toegesê.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120094&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Jun 2009 12:15:12 +0200
   </pubDate>
   <title><![CDATA[Primedia Africa and Coke Zero get it wrapped]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119988&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Jun 2009 11:31:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: 30 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119983&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Jun 2009 12:19:54 +0200
   </pubDate>
   <title><![CDATA[New MMS/SMS hybrid format introduced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119989&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Jun 2009 12:27:48 +0200
   </pubDate>
   <title><![CDATA[Obama campaign technology available in South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119991&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Jun 2009 12:25:21 +0200
   </pubDate>
   <title><![CDATA[Med Lemon brings added warmth this winter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119990&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Jun 2009 12:12:29 +0200
   </pubDate>
   <title><![CDATA[Training tomorrow's digital marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119987&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Jun 2009 12:06:30 +0200
   </pubDate>
   <title><![CDATA[Mobile viral marketing campaign a great success]]></title>
   <description><![CDATA[When it comes to viral marketing, success is never a guarantee. A recent campaign by Yonder Mobile Media however seems to have resonated with the public and achieved considerable success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119985&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Jun 2009 15:58:02 +0200
   </pubDate>
   <title><![CDATA[Zimbabwe embraces ICT marketing]]></title>
   <description><![CDATA[The role of the internet and the mobile phone in modern day marketing and advertising can never be underestimated, industry experts from inside Zimbabwe say.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119963&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Jun 2009 15:22:56 +0200
   </pubDate>
   <title><![CDATA[MTN SMS fiasco a customer service disgrace]]></title>
   <description><![CDATA[The latest SMS fiasco which MTN is currently embroiled in should be the least of their concerns says Charles Ash.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119962&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Jun 2009 15:09:44 +0200
   </pubDate>
   <title><![CDATA[9 Trends in youth marketing for 2009]]></title>
   <description><![CDATA[It's a dynamic market segment that is prone to flaky fads and rapidly changing trends. HDI Youth Marketeers provide insight into nine key areas which marketers need to watch and take cognisance of when considering the youth market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119961&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Jun 2009 16:33:36 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: The power of PR]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John focuses on the value of public relations as a tool with which to keep your brand on the consumer's radar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119965&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 25 Jun 2009 11:56:25 +0200
   </pubDate>
   <title><![CDATA[Khuza Award winners 2009 plus key insights into youth advertising]]></title>
   <description><![CDATA[The Khuza Awards ceremony held at the Indaba Hotel in Johannesburg yesterday gave keen insights into youth market advertising. This report contains details of the winners with some key findings of the research conducted.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119876&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Jun 2009 13:13:02 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 25 June 2009]]></title>
   <description><![CDATA[The latest account moves and wins announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119889&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Jun 2009 12:57:10 +0200
   </pubDate>
   <title><![CDATA[Gauride gets branded]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119886&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 25 Jun 2009 12:44:08 +0200
   </pubDate>
   <title><![CDATA[New Plascon ad NOT about colour]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119882&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Jun 2009 09:37:00 +0200
   </pubDate>
   <title><![CDATA[Welcome to the New World Order (part II of II)]]></title>
   <description><![CDATA[Be sure to read the first installment of this highly informative two part breakdown of the most notable trends impacting the marketing industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119869&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 12:32:09 +0200
   </pubDate>
   <title><![CDATA[Shoprite expands feeding programme countrywide]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119880&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Jun 2009 09:49:15 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Something for creatives to think about]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John turns his attention to creatives in South Africa and encourages those in the creative fields to be more cognisant of local dynamics as opposed to being Eurocentric cookie-cutters.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119870&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 25 Jun 2009 12:10:02 +0200
   </pubDate>
   <title><![CDATA[Satire: Spanish star wants vuvuzelas banned, Spanish fans want Africans banned]]></title>
   <description><![CDATA[The latest item from side-splitting news satire website Hayibo.com pokes fun at Spanish players complaining about the noise of the vuvuzelas at soccer games.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119879&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Jun 2009 10:08:17 +0200
   </pubDate>
   <title><![CDATA[MXit international expansion: case study]]></title>
   <description><![CDATA[MXit, the wildly popular, locally developed mobile instant messaging platform has recently embarked on an aggressive international expansion strategy. We provide the details in this case study of how they went about growing their international market share.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119872&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Jun 2009 08:53:25 +0200
   </pubDate>
   <title><![CDATA[The S-M Mess (the latest SMS saga)]]></title>
   <description><![CDATA[Hot on the heels of the recent MNET Idols SMS fiasco, another SMS debacle has emerged, this time from MTN and its partners.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119866&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Jun 2009 12:49:11 +0200
   </pubDate>
   <title><![CDATA[New Vodacom ad praises the fans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119883&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Jun 2009 12:35:20 +0200
   </pubDate>
   <title><![CDATA[Cannes Agrees: SA Radio is Hot]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119881&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Jun 2009 08:22:33 +0200
   </pubDate>
   <title><![CDATA[The future of advertising]]></title>
   <description><![CDATA[Industry veteran, John Farquhar, looks at the findings of new research into advertising effectiveness and trends while providing some interesting rules for the future.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119865&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Jun 2009 13:41:08 +0200
   </pubDate>
   <title><![CDATA[Soccer Week: South Africa’s newest soccer read]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119793&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Jun 2009 11:34:13 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - The demise of YouTube and consumer bombardment]]></title>
   <description><![CDATA[In this installment of Chit-Chat, John Farquhar ponders the demise of Youtube; the bombardment of the average consumer with advertiser messages and questions the viability of international advertising for popular websites.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119777&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Jun 2009 11:53:05 +0200
   </pubDate>
   <title><![CDATA[Outdoor proliferation emerges]]></title>
   <description><![CDATA[Outdoor-advertising media erupts in Gauteng with the emergence of outdoor hoarding clutter along the R24 highway as the country gears up for world class events.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119779&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Jun 2009 12:21:39 +0200
   </pubDate>
   <title><![CDATA[The death of a salesman]]></title>
   <description><![CDATA[Charles Ash ponders the demise of the door-to-door sales industry and shares his experiences of when he once trawled the suburban streets of South Africa as a salesman.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119781&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Jun 2009 12:12:38 +0200
   </pubDate>
   <title><![CDATA[Mick and Nick brands mothers for Look & Listen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119794&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Jun 2009 13:32:53 +0200
   </pubDate>
   <title><![CDATA[New campaign for Castle Milk Stout drinkers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119791&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Jun 2009 13:01:55 +0200
   </pubDate>
   <title><![CDATA[New appointments: 23 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119786&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Jun 2009 13:29:53 +0200
   </pubDate>
   <title><![CDATA[Steri Stumpie social media campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119789&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Jun 2009 11:21:38 +0200
   </pubDate>
   <title><![CDATA[Can SMS be the next big fund raising tool?]]></title>
   <description><![CDATA[Victor Rakhale of mobile consultancy Digital Frontiers looks at recent advances in premium SMS revenue sharing which favour NGO's and non-profit organisations and wonders if this is the fund raising silver-bullet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119776&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Jun 2009 11:46:45 +0200
   </pubDate>
   <title><![CDATA[Researching the youth]]></title>
   <description><![CDATA[John Farquhar shares some invaluable insight into the youth market based on the findings of the annual Monash/Sunday Times youth survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119778&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 23 Jun 2009 11:16:37 +0200
   </pubDate>
   <title><![CDATA[Welcome to the New World Order (part I of II)]]></title>
   <description><![CDATA[The phrase "New World Order" has seldom been used this frequently, nor with such intent. From politics to economics, changes have swept the globe. Idea Engineers' Janice Spark explores some of the major brand trends currently emerging across the world in this compelling two part series.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119774&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 13:37:33 +0200
   </pubDate>
   <title><![CDATA[Europcar brand takes flight with Kulula]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119792&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 11:19:31 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - A problem looming; the youth and a town called "Wanking"]]></title>
   <description><![CDATA[In this week's installment of Chit-Chat, John has a look at retail consumer habits, the youth and a town called "Wanking".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119662&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 18 Jun 2009 09:56:59 +0200
   </pubDate>
   <title><![CDATA[The agency fee problem]]></title>
   <description><![CDATA[The bane of the advertising industry, since the commission system of paying agencies was dropped, has been negotiating with the client's procurement clan. John Farquhar gives some insight on this long-standing issue in the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119647&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:21:08 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 18 June 2009]]></title>
   <description><![CDATA[Account moves and wins announced this past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119664&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 18 Jun 2009 12:37:13 +0200
   </pubDate>
   <title><![CDATA[Absa supports Bafana Bafana – today, tomorrow, together]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119667&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Jun 2009 09:50:54 +0200
   </pubDate>
   <title><![CDATA[Sharing is caring: how to solve the digital divide]]></title>
   <description><![CDATA[It's a notoriously famous South African pastime: People huddling around the braai lamenting the crime, poor service delivery and the dire state of South Africa’s broadband penetration levels (the digital divide). Charles Ash shares some insight on how new, freely available technologies can be used to bridge the divide.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119648&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:40:01 +0200
   </pubDate>
   <title><![CDATA[Red Nail leads a new era of giving for paediatric centre]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119668&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:55:46 +0200
   </pubDate>
   <title><![CDATA[Animated HIV advert rakes in the kudos]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119669&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 10:54:44 +0200
   </pubDate>
   <title><![CDATA[10 Steps to finding your target market in Facebook]]></title>
   <description><![CDATA[Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Donna Gunter demystifies social media marketing in this practical, step-by-step guide to maximising the value of online social networking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119661&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:25:45 +0200
   </pubDate>
   <title><![CDATA[KFC and Primedia sort dinner for moms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 10:27:42 +0200
   </pubDate>
   <title><![CDATA[That Cadbury gorilla commercial]]></title>
   <description><![CDATA[I must show my hand before I comment on the Cadbury Gorilla commercial. I believe that the only reason marketers spend hard-earned cash on advertising is to lift sales. John Farquhar gives an in-depth analysis into this, non-traditional, off-center advert that so grabbed the public's attention.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119659&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:29:31 +0200
   </pubDate>
   <title><![CDATA[Vodacom brings information services closer to visitors]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119666&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 11:28:07 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - Economic downturn; online market research and unapologetic banks]]></title>
   <description><![CDATA[In this week's Chit-Chat, John provides a smorgasbord of invaluable marketing and advertising nuggets to keep you up to date with the latest developments and insights in the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119559&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 12:05:17 +0200
   </pubDate>
   <title><![CDATA[Mobile media: The hidden opportunity]]></title>
   <description><![CDATA[When it comes to mobile penetration - a term used to describe the percentage of a given population who own a mobile device - South Africa has one of the highest levels of all developing countries. Victor Rakhale elaborates on the size and scope of the industry as it stands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 12:51:09 +0200
   </pubDate>
   <title><![CDATA[New appointments: 15 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119562&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 11:08:18 +0200
   </pubDate>
   <title><![CDATA[Communicate directly with your customer]]></title>
   <description><![CDATA[Now part of the Makro group, the first Game discount stores opened in KZN about 20 years ago. John Farquhar digs deeper and looks at where and how it all started.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119558&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Jun 2009 08:07:34 +0200
   </pubDate>
   <title><![CDATA[Can you spot the difference?]]></title>
   <description><![CDATA[We look at a local advert with shockingly similar visuals to a famous international campaign by Louis Vuitton.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119564&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 15 Jun 2009 13:57:49 +0200
   </pubDate>
   <title><![CDATA[BP launches new soccer campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119569&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 15 Jun 2009 11:37:46 +0200
   </pubDate>
   <title><![CDATA[Destroy the competition with positioning strategy]]></title>
   <description><![CDATA[An exasperated CEO stood up in a board meeting and exclaimed, “Is that all you marketing &#*$s know how to do, compete on price?”. Steve Tobak shares some wisdom on how marketers can better compete through positioning.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119560&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 14:00:40 +0200
   </pubDate>
   <title><![CDATA[Nestlé Cerelac - small sizes for small budgets]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119571&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 13:54:35 +0200
   </pubDate>
   <title><![CDATA[Soweto cashes in on 2010 excitement with Foosball Open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119568&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 14:03:22 +0200
   </pubDate>
   <title><![CDATA[A golden opportunity from Halls]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119572&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 12:42:30 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 11 June 2009]]></title>
   <description><![CDATA[Account moves and wins announced this past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119469&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:39:03 +0200
   </pubDate>
   <title><![CDATA[YFM launches nationwide search for White DJ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119477&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 11:27:19 +0200
   </pubDate>
   <title><![CDATA[The colour of competition]]></title>
   <description><![CDATA[In the wake of iBurst's failure to stop Neotel from using the colour orange, Hans Muhlberg, intellectual property law expert, gives his professional opinion on the matter to help any other would-be corporate colour colonists seeking to attain control of the colour spectrum.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119467&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:09:03 +0200
   </pubDate>
   <title><![CDATA[Tractor Outdoor hits target with Golden Arrow]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119472&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 11:44:52 +0200
   </pubDate>
   <title><![CDATA[I could've been a genius, you know]]></title>
   <description><![CDATA[I was reading in AardFarq (John Farquhar's must-read column on Marketingweb) that Google has now lifted its ban on trade marks - which is brilliant news for late-developers like me.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119468&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:14:48 +0200
   </pubDate>
   <title><![CDATA[Loerie Awards announce online advertising judging panel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119474&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 11:12:43 +0200
   </pubDate>
   <title><![CDATA[Cartels and corporate greed]]></title>
   <description><![CDATA[In this installment of Chit-Chat, John looks at new legislation to criminalise cartels, the greed of some marketing execs who try to fleece consumers at every turn and how the coffee-shop industry is being hotly contested in the US.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119466&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:07:42 +0200
   </pubDate>
   <title><![CDATA[Kulula keeps its nose on the ball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:37:24 +0200
   </pubDate>
   <title><![CDATA[Danone Clover takes a stand against child hunger]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119476&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:12:28 +0200
   </pubDate>
   <title><![CDATA[LoveLife's new initiative in fight against AIDS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119473&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 11 Jun 2009 10:37:18 +0200
   </pubDate>
   <title><![CDATA[Building a brand]]></title>
   <description><![CDATA[John Farquhar shares some insight on how advertising campaigns can build memorable, iconic brands by tapping into the public zeitgeist.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:26:15 +0200
   </pubDate>
   <title><![CDATA[Media Adspend for April and past year]]></title>
   <description><![CDATA[We provide the latest data on adspend across all media types for April 2009 vs April 2008 and for the past year. We see some interesting trends emerging.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119475&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 13:55:06 +0200
   </pubDate>
   <title><![CDATA[MOST Awards – Weighting and Research Methodology]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119395&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 12:52:10 +0200
   </pubDate>
   <title><![CDATA[Six mistakes to avoid when using social media]]></title>
   <description><![CDATA[Diane Charton, MD of Acceleration Media shares some invaluable insight into the common mistakes which companies make when approaching social media and cautions on how you can avoid them.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119390&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 14:17:56 +0200
   </pubDate>
   <title><![CDATA[Sick and tired of uninspired instore advertising?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119398&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 13:50:44 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119394&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 14:47:37 +0200
   </pubDate>
   <title><![CDATA[Allan Gray billboard conveys powerful message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119402&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 14:33:33 +0200
   </pubDate>
   <title><![CDATA[Vodacom continues the player 23 story]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119400&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 13:12:32 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - Bing and game consoles]]></title>
   <description><![CDATA[John Farquhar has a look at Microsoft's new search engine as well as sharing his thoughts on opportunities in the game console market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 12:57:31 +0200
   </pubDate>
   <title><![CDATA[Confederations Cup live and free on the big screen]]></title>
   <description><![CDATA[There's no doubt that the enormously successful IPL marketing campaign raised the bar for sport marketers in this country. With the Confed Cup in a few days time, it's heartening to see Ster-Kinekor coming to the party in a very significant way.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 14:08:28 +0200
   </pubDate>
   <title><![CDATA[Energy giant joins digital mapping fray]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119397&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 09 Jun 2009 13:57:29 +0200
   </pubDate>
   <title><![CDATA[From Imperial Car Rental to Europcar]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119396&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 09 Jun 2009 13:30:26 +0200
   </pubDate>
   <title><![CDATA[Who uses the mobile internet and why this is not important]]></title>
   <description><![CDATA[Mobile marketing expert Alexander Gregori ponders the apprehensive approach taken by marketers when it comes to tackling the mobile platform.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119393&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Jun 2009 15:32:29 +0200
   </pubDate>
   <title><![CDATA[New tools for measuring outdoor media]]></title>
   <description><![CDATA[Media owners are constantly under the measurement and delivery spotlight. 
ABC's, RAM's, TAM's , AdCheck and other tools, ensure a steady flow of information to marketers. But what of the burgeoning out of home media sector?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119364&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Jun 2009 10:16:57 +0200
   </pubDate>
   <title><![CDATA[Marketing's crystal ball]]></title>
   <description><![CDATA[Futurology is a new discipline, undefined academically and known by many names: futures studies; futures research; prospective; and strategic foresight. Tanja Hichert demystifies the links between futurology and marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119265&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Jun 2009 12:35:22 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards announce communication design judging panel ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119276&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 08:38:06 +0200
   </pubDate>
   <title><![CDATA[Brand dilution: can we finally 'laugh it off'?]]></title>
   <description><![CDATA[Can the law still protect well known brands against dilution? What’s dilution, you ask? Hans Muhlberg, intellectual property legal expert elaborates on this prickly matter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119261&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 12:30:04 +0200
   </pubDate>
   <title><![CDATA[Stamps do justice to art in Constitutional Court]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119273&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 07:09:54 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119259&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 12:28:00 +0200
   </pubDate>
   <title><![CDATA[Bing - Microsoft's answer to Google has just launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119271&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 07:48:06 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 4 June 2009]]></title>
   <description><![CDATA[Account moves and wins announced this past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119260&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 12:38:23 +0200
   </pubDate>
   <title><![CDATA[Female perspectives of ‘new realities’ of life in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119277&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Jun 2009 12:32:19 +0200
   </pubDate>
   <title><![CDATA[Comutanet provides mass market insight at SAMRA conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119274&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Jun 2009 15:02:24 +0200
   </pubDate>
   <title><![CDATA[Sustain the brand image]]></title>
   <description><![CDATA[There is little doubt that the current recession is biting and having a negative effect on consumers’ behaviour. John Farquhar elaborates and cautions marketers about going to ground.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119248&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Jun 2009 14:23:06 +0200
   </pubDate>
   <title><![CDATA[Hard hitting 2009 Pendoring campaign wants to prevent Afrikaans from losing its lustre]]></title>
   <description><![CDATA[TV newsreader Riaan Cruywagen, a waiter in a steakhouse? Not so far-fetched and inconceivable – if Afrikaans advertising is allowed to lose its brilliance!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119208&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Jun 2009 15:18:27 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: The frugal buyer threat]]></title>
   <description><![CDATA[A lengthy recession creates a more cautious and frugal customer and, as a result, their confidence levels drop and remain low. John Farquhar investigates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119214&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Jun 2009 15:36:58 +0200
   </pubDate>
   <title><![CDATA[Forget 'The Colour Purple' - beware the colour Orange]]></title>
   <description><![CDATA[In what may rank as the most ambitious, frivolous and entertaining corporate complaints in South Africa of late, the Advertising Standards Authority (ASA) has ruled in favour of Neotel over a complaint laid by iBurst. Neotel is free to use the colour orange. ORANGE!?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119215&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Jun 2009 15:09:26 +0200
   </pubDate>
   <title><![CDATA[Studente in wolke oor nuwe Pendoring-kategorie]]></title>
   <description><![CDATA[“ Re thobetse ho utlwa ditaba tse monate.”
“Tiri kufara.”
“Sitfokotile kakhulu.”
Sibonga umvelingqangi. Manje sizozijabulisa.”
“Dit maak ons harte bly.”

Dít is van die positiewe kommentaar van Vega, the Brand Communication School, se studente oor die goeie nuus dat die Pendoring-reklametoekennings 'n nuwe kategorie vir studente ingestel het en van vanjaar af ook studente gaan bekroon vir die beste ‘Eg Suid-Afrikaanse' advertensie - in enige medium.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119212&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Jun 2009 15:11:24 +0200
   </pubDate>
   <title><![CDATA[Veldtog wil keer dat Afrikaans sy glans verloor]]></title>
   <description><![CDATA[TV-nuusleser Riaan Cruywagen as kelner in braairestourant? Glad nie so ondenkbaar en vergesog nie – as Afrikaanse reklame toegelaat word om sy glans te verloor!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119206&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Jun 2009 14:38:08 +0200
   </pubDate>
   <title><![CDATA[Dagbreek Trust and Pendoring 'soul mates']]></title>
   <description><![CDATA[“The Dagbreek Trust and Pendoring are ideal companions: both put the promotion and survival of Afrikaans and Afrikaans media first. The Trust associates itself fully with the 2009 Pendoring campaign’s topical and to-the-point pay-off line: ‘Don’t neglect the language’, followed by the clarion call to action: ‘Create in Afrikaans’ to promote and acknowledge excellent Afrikaans advertising. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119210&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 02 Jun 2009 15:10:16 +0200
   </pubDate>
   <title><![CDATA[Dagbreek Trust en Pendoring 'sielsgenote']]></title>
   <description><![CDATA[“Die Dagbreek Trust en Pendoring is ideale pasmaats", só sê dr. Danie Cronjé, voorsitter van Die Dagbreek Trust en voormalige voorsitter van Absa.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119209&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Jun 2009 14:57:37 +0200
   </pubDate>
   <title><![CDATA[Die Afrikaans film industrie]]></title>
   <description><![CDATA[Die eerste keer wat ek regtig gehoor het van die SA Film Industrie was ek skaars uit my doeke. Toe ek verstand begin kry het, is ek ingelig dat my oupa ‘n rol in ‘n Jamie Uys-film gehad het. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119213&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 02 Jun 2009 14:45:24 +0200
   </pubDate>
   <title><![CDATA[Students, lecturers agree: Pendoring rocks]]></title>
   <description><![CDATA[Great excitement about new category for Truly South African advertising at Vega, the Brand Communication School.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119211&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 28 May 2009 14:32:43 +0200
   </pubDate>
   <title><![CDATA[Last call for Loeries entrants]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119103&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 13:56:32 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 28 May 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119098&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:24:21 +0200
   </pubDate>
   <title><![CDATA[Aquafresh proves a picture is worth 3000 smiles]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119101&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 28 May 2009 12:54:01 +0200
   </pubDate>
   <title><![CDATA[Moving the mainstream]]></title>
   <description><![CDATA[The idea that they conceptualise strategies that generate millions of rands for marketers for a minuscule fee has always bugged advertising agencies. John Farquhar ponders the future of relationships between agencies and clients.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:36:19 +0200
   </pubDate>
   <title><![CDATA[Companies team up to clean Joburg]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119104&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 28 May 2009 13:22:20 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Donuts, Mobile Marketing and Sex]]></title>
   <description><![CDATA[In this installment of Chit-Chat, John Farquhar looks at the booming sex industry, mobile marketing hype and trends on Youtube.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:45:30 +0200
   </pubDate>
   <title><![CDATA[Cinema shows its resilience]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119105&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 28 May 2009 11:48:53 +0200
   </pubDate>
   <title><![CDATA[Behind the success of the IPL cricket tournament]]></title>
   <description><![CDATA[Now that the dust has settled, the fans have departed and most of the cricket teams involved have flown back to India, the question everyone is asking is: How on earth did they pull off the advertising and marketing?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119089&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 11:09:38 +0200
   </pubDate>
   <title><![CDATA[Youth marketing case study]]></title>
   <description><![CDATA[Student Village, a leader in youth marketing aimed at the 18-24 year old market, has a number of successes under its belt. We look at a typical campaign and how they pull it off.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119086&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:18:30 +0200
   </pubDate>
   <title><![CDATA[Vodacom trials location-based advertising on The Grid]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119100&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 28 May 2009 10:37:23 +0200
   </pubDate>
   <title><![CDATA[Convergence marketing: The way of the future]]></title>
   <description><![CDATA[According to media expert, Pierre van der Hoven, CEO of Southern Africa Direct, cross-platform advertising campaigns that combine new media and traditional media deliver measurable results and far outweigh one-dimensional marketing efforts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119085&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:29:10 +0200
   </pubDate>
   <title><![CDATA[Markex 2009 rolls into town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119102&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 15:26:32 +0200
   </pubDate>
   <title><![CDATA[Introducing the MOST Awards]]></title>
   <description><![CDATA[Wag the Dog, publishers of The Media, Strategic Marketing, The Media Online and of course, the marketing world's favourite website Marketingweb, has initiated an award programme aimed at creating excellence in media owner marketing and sales. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119025&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 06:53:49 +0200
   </pubDate>
   <title><![CDATA[Plenty 4 Twenty London Pie campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119030&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 15:56:52 +0200
   </pubDate>
   <title><![CDATA[Red Heart rum bottle hang grabs attention]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119031&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 16:09:27 +0200
   </pubDate>
   <title><![CDATA['Ridiculous' new book launched]]></title>
   <description><![CDATA[In just about any industry or sphere of life, there are a number of words of wisdom, sayings, quirky hints, tips, rules-of-thumb, advice and ostensible best-practises which are passed on, unquestioned, unchecked and unchallenged. A new book series seeks to challenge and ponder the value of blithely accepted wisdoms in the creative industries.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119014&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 16:02:59 +0200
   </pubDate>
   <title><![CDATA[Edgars 2010 FIFA World Cup store on your mobile phone]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119033&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 11:40:18 +0200
   </pubDate>
   <title><![CDATA[The Apex Awards 2009 - Winners]]></title>
   <description><![CDATA[Apex 2009 has come and gone. We give you the list of winners of this prestigious award.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119012&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 16:18:10 +0200
   </pubDate>
   <title><![CDATA[Comutanet takes ownership of largest billboard in Southern Hemisphere]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119028&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 13:58:24 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Iconic brands and logos]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar briefly looks at the iconic Walkman brand and questions the logic that prompts companies to redesign perfectly functional and effective logos.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119016&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 11:09:25 +0200
   </pubDate>
   <title><![CDATA[It’s all about content]]></title>
   <description><![CDATA[Worldwide, particularly in the USA, there is constant debate about the demise of the traditional newspaper as evidence of the increasing loss of circulation and advertising revenue mounts. John Farquhar investigates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119009&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 15:43:23 +0200
   </pubDate>
   <title><![CDATA[New appointments: 26 May 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119027&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 12:16:57 +0200
   </pubDate>
   <title><![CDATA[From Omo to Ego – and Cheese]]></title>
   <description><![CDATA[Gail Klintworth, CEO of Unilever South Africa, has solved many marketing issues in her career. Renée Bonorchis chats to the Zulu-speaking go-getter about soap, deodorant, washing powder – and The Cheese Girl.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118901&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 15:58:04 +0200
   </pubDate>
   <title><![CDATA[Zulu title achieves record ABC's]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118914&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 14:57:19 +0200
   </pubDate>
   <title><![CDATA[Columnists can be brands too]]></title>
   <description><![CDATA[It's always a delight to see intellectuals, columnists and social commentators going at each other. Goodman Chauke comments on a public spat between columnists in the newspaper and how being a columnist creates an opportunity for building a personal brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118911&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 16:06:01 +0200
   </pubDate>
   <title><![CDATA[Nando’s rides on]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 15:23:04 +0200
   </pubDate>
   <title><![CDATA[The power of language in advertising]]></title>
   <description><![CDATA[The placement of a government billboard at a taxi rank in Cape Town aimed at encouraging people to break their addiction to electricity and be more energy efficient generated two interesting opposing views on an impressive local website recently.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118912&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 14:25:36 +0200
   </pubDate>
   <title><![CDATA[Now for something COMPLETELY different!]]></title>
   <description><![CDATA[While there's nothing Parisian or posh about the little dorpie Parys, which is just an hour's drive from the heaving metropolis of Johannesburg, Stonehenge-in-Africa, a specialist conference and team-building venue on the town's outskirts certainly offers something worth talking about.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118909&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 13:25:52 +0200
   </pubDate>
   <title><![CDATA[The World's Smallest Billboard]]></title>
   <description><![CDATA[Glenn Howell, an enthusiastic, highly innovative young entrepreneur, has introduced what he calls “The World's Smallest Billboard”. As far as novelty advertising goes, this concept gets full marks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118903&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 16:04:04 +0200
   </pubDate>
   <title><![CDATA[Southern Sun redefines Fridays to Football Fridays!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 15:59:34 +0200
   </pubDate>
   <title><![CDATA[Fresh Living magazine's sales soar]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118915&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 13:57:53 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Untruths in advertising]]></title>
   <description><![CDATA[John zooms in on advertising's sugar-coating tendencies and lays some ground rules for advertisers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118905&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 15:29:32 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 21 May 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118913&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:11:05 +0200
   </pubDate>
   <title><![CDATA[New appointments: 19 May 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118807&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 May 2009 13:41:57 +0200
   </pubDate>
   <title><![CDATA[Publishers cutting their own throats?]]></title>
   <description><![CDATA[Worldwide, where the internet has high acceptance and usage, print media are in a panic as they face declining advertising and circulation revenues and the prospect of failure. John Farquhar elaborates on this important issue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118789&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:38:39 +0200
   </pubDate>
   <title><![CDATA[Vodacom gives generously to innovative Room 13 project]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118810&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:35:22 +0200
   </pubDate>
   <title><![CDATA[Street Pole Ads get bigger]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118809&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 12:38:54 +0200
   </pubDate>
   <title><![CDATA[Opportunity knocks]]></title>
   <description><![CDATA[Intellectual property rights are pivotal to the wellbeing of the creative and marketing industries. Hans Muhlberg looks at TV show rights and usage of international show formats.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118791&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:30:54 +0200
   </pubDate>
   <title><![CDATA[Engen gives brands direct access to thousands of customers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118808&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 14:17:42 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Twitter, Google, Copywriting and Magazines]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John shows that in SA, Twitter seems to be more for the birds as startling statistics reveal. Also, John takes aim at weak copywriting, the quality of magazines and new developments with Google.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118801&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 14:03:38 +0200
   </pubDate>
   <title><![CDATA[Who will support Team South Africa?]]></title>
   <description><![CDATA[With the Confederations Cup almost here and the FIFA 2010 soccer world cup fast on its way, Damon Freeman asks some necessary questions of corporates and marketers who seem to be leaving things to the last minute.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118799&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:40:42 +0200
   </pubDate>
   <title><![CDATA[Net Prophet succeeds in the Silicon Cape]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118812&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 13:29:02 +0200
   </pubDate>
   <title><![CDATA[Welcome to the future]]></title>
   <description><![CDATA[We've come a long way since the advent of the telephone and the days of 8-bit games. Charles Ash looks at Vodacom's new service, "The Grid" to remind us just how far technology has taken us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118796&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 16:08:55 +0200
   </pubDate>
   <title><![CDATA[How much would you pay?]]></title>
   <description><![CDATA[Knowing how much a customer will pay for a product or service assists in making viable pricing decisions. Gustav Bouwer discusses two methods of determining this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118660&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:15:09 +0200
   </pubDate>
   <title><![CDATA[Gauteng Film Commission backs Bang Bang Club]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118674&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:17:21 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions 2009 Advertiser Of The Year Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118675&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:29:01 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 14 May 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118677&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 13:03:16 +0200
   </pubDate>
   <title><![CDATA[Laying strong digital foundations]]></title>
   <description><![CDATA[The good news is that you’ve almost certainly already started the process of defining your digital marketing strategy. If you haven't, this short excerpt from the book "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation” should help you ask the right questions as you embark on this journey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118663&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:13:02 +0200
   </pubDate>
   <title><![CDATA[Interesting new lifestyle magazine Salut! launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118673&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 12:53:30 +0200
   </pubDate>
   <title><![CDATA[Case Study: Wimpy Cups For Votes]]></title>
   <description><![CDATA[Wimpy, one of South Africa’s favourite family restaurants and well-known for its coffee and breakfasts, chose Wednesday 22 April 2009 – Voting Day – to launch the latest marketing campaign called “Cups For Votes”. We reveal all in this interesting case study.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118662&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 11:05:50 +0200
   </pubDate>
   <title><![CDATA[Plumbing new depths]]></title>
   <description><![CDATA[Hans Muhlberg takes a swift glance at how FIFA is protecting itself – and the World Cup 2010 brand – by ensuring that small pubs do not ambush FIFA by selling boerie rolls and beer under its banner, or even its wording . . .

“It sends out a clear signal to any other organisation considering ambush marketing that they will suffer untoward consequences.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118657&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 11:21:27 +0200
   </pubDate>
   <title><![CDATA[Back to Basics Part 8: The Six Steps To Online Success]]></title>
   <description><![CDATA[The grand finale in the extremely informative series on online marketing, this article sums up the previous seven columns in the series and serves as an at-a-glance guide to the basics of online advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118656&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:22:56 +0200
   </pubDate>
   <title><![CDATA[Comutanet expands into Durban and Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118676&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 May 2009 17:14:17 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat Retailers, newspapers and industry veterans]]></title>
   <description><![CDATA[In this installment of Chit-Chat, John has a look at the success of Spar in the retail space as well as newspapers in Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:07:25 +0200
   </pubDate>
   <title><![CDATA[New tool to help journalists and benefit PRs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118671&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 14:43:35 +0200
   </pubDate>
   <title><![CDATA[Now for something COMPLETELY different!]]></title>
   <description><![CDATA[Not everything on Marketingweb is staid and serious. This new, ad-hoc column serves to entertain and inform you, the valued Marketingweb readers. We introduce Hayibo, a news spoof site as well as inform you of a quality act currently on at the Market Theater in Johannesburg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118669&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:09:25 +0200
   </pubDate>
   <title><![CDATA[Cream of tourism service excellence take all at Welcome Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118600&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:18:08 +0200
   </pubDate>
   <title><![CDATA[Local mobile marketing course gets global insights]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118601&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:04:38 +0200
   </pubDate>
   <title><![CDATA[EXP gets hands-on with sanitation education]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118597&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 13:50:23 +0200
   </pubDate>
   <title><![CDATA[Strategic Marketing questionnaire for Chartered Marketers - issue 2, 2009]]></title>
   <description><![CDATA[This is the second questionnaire aimed at existing and aspiring Chartered Marketers in South Africa. Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118590&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 11:39:20 +0200
   </pubDate>
   <title><![CDATA[OPA releases best practise guide for online ads]]></title>
   <description><![CDATA[There's no stopping the online advertising juggernaut. Thankfully, the Online Publishers Association (OPA) has come to the rescue to assist you in the formulation of your online campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118587&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:00:27 +0200
   </pubDate>
   <title><![CDATA[New appointments: 12 May 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118596&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 14:42:10 +0200
   </pubDate>
   <title><![CDATA[Zuma: Strong brands survive tough times]]></title>
   <description><![CDATA["Strong brands survive tough times". This was the message behind a cheeky print advert created and placed in the Sunday Times on 10 May 2009 by brand campaigners, The Red Phone.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118594&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:23:17 +0200
   </pubDate>
   <title><![CDATA[Bridging the digital divide]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118602&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 16:52:16 +0200
   </pubDate>
   <title><![CDATA[Digital: How far will it go?]]></title>
   <description><![CDATA[With digital technology becoming twice as powerful every 18 months and set to keep doing so for the next two years, online is predicted to grow three times more than any other medium.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118549&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 May 2009 16:56:29 +0200
   </pubDate>
   <title><![CDATA[SAARF releases Top 5 lists]]></title>
   <description><![CDATA[The South African Advertising Research Foundation reveals the top-five daily and weekly newspapers, weekly, fortnightly and monthly magazines, as well as radio and TV stations among consumers in LSM 8-10.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 May 2009 17:13:39 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - Technology fads and personality tests]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar wonders if the free-lunch of Twitter, Facebook and Youtube can last for much longer? Also, John looks at personality profiling as a tool to assist market researchers in their analysis of trends.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118564&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 11:32:12 +0200
   </pubDate>
   <title><![CDATA[News Cafe billboard campaign - Q&A]]></title>
   <description><![CDATA[News Cafe have recently unveiled a new billboard campaign aimed at injecting new energy into the brand and attracting new audiences to the popular entertainment and restaurant franchise. Get the details in this Q&A with the team responsible.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 14:30:02 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 7 May 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118485&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 13:26:09 +0200
   </pubDate>
   <title><![CDATA[Publicis SA attack proposed alcohol advertising legislation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118476&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 13:22:04 +0200
   </pubDate>
   <title><![CDATA[Can advertising creatives rise to the challenge?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118475&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 14:06:55 +0200
   </pubDate>
   <title><![CDATA[Supalites - powerful new outdoor medium launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118479&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 12:39:06 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka Newspaper Awards laud SA's premier journalists]]></title>
   <description><![CDATA[South Africa's top journalists were recognised for their work at the Mondi Shanduka Newspaper Awards hosted at the Wanderers Club in Johannesburg on Wednesday.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 13:33:28 +0200
   </pubDate>
   <title><![CDATA[Research industry veteran retires]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118477&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 10:31:22 +0200
   </pubDate>
   <title><![CDATA[Ignoring the value of conversation]]></title>
   <description><![CDATA[John Farquhar looks at the importance of advertiser messages in languages other than English and questions the one-size-fits-all approach favoured by the industry in its communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118459&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 11:11:48 +0200
   </pubDate>
   <title><![CDATA[Zimbabwe turns to SA media for news and advertising]]></title>
   <description><![CDATA[Zimbabwe's media landscape lags behind that of neighbouring South Africa at a time when the country's urban populace has turned to South African newspapers and television stations for news value and advertorial information. Tawanda Karombo gives us the insider scoop on the situation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118461&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 13:44:30 +0200
   </pubDate>
   <title><![CDATA[ABSA and Indiza Media innovate to create 2010 hype]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118478&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 06 May 2009 14:59:43 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - SA retail marketing mimics US trends]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar looks at SA retail marketing trends in comparison to the US and touches on the importance of advert timing as a factor in eliciting a more favourable response from the target audience.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118443&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:24:39 +0200
   </pubDate>
   <title><![CDATA[New York wink vir Pendoring-Prestigepryswenner]]></title>
   <description><![CDATA[“In die reklamebedryf  word Afrikaans te maklik afgeskeep – wat eintlik belaglik is as mens in ag neem dat dit op twee ná die grootste taal in die land en die mark daar buite so groot is. Ek sou bitter graag wou sien dat daar baie meer oorspronklike Afrikaanse werk geskep word…” ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118394&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 10:33:30 +0200
   </pubDate>
   <title><![CDATA[New appointments: 5 May 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:40:23 +0200
   </pubDate>
   <title><![CDATA[Pendoring bekroon meer inheemse reklame]]></title>
   <description><![CDATA[Om voortreflike reklame in al Suid-Afrika se inheemse tale aan te moedig, het die Pendoring-organiseerders aangekondig dat ŉ Pendoring-trofee voortaan in elk van die drie subkategorieë van die Eg Suid-Afrikaanse kategorie, naamlik TV, radio en drukmedia, toegeken gaan word, mits die gehalte van die inskrywings dit regverdig.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118396&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:34:22 +0200
   </pubDate>
   <title><![CDATA[Pendoring 2009 to reward more indigenous advertising]]></title>
   <description><![CDATA[To encourage advertising excellence in all of South Africa’s indigenous languages, organisers of the Pendoring Advertising Awards have announced that a Pendoring trophy will henceforth be awarded in each of the three sub-categories of the Truly South African category, namely TV, radio and print, provided the quality of the work warrants it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118395&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 10:41:11 +0200
   </pubDate>
   <title><![CDATA[Eurobest Festival venue announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118389&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:20:33 +0200
   </pubDate>
   <title><![CDATA[New York beckons Pendoring prestige prize winner]]></title>
   <description><![CDATA[“Afrikaans is neglected too easily in the advertising industry, which is actually quite absurd if you take into account that it is the third largest language in the country, and the market out there so big. I would dearly like to see the creation of far more original Afrikaans work …”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118393&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 10:37:46 +0200
   </pubDate>
   <title><![CDATA[Loerie internet advertising get major boost]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 12:34:00 +0200
   </pubDate>
   <title><![CDATA[Pendoring sponsorship growing]]></title>
   <description><![CDATA[For the Pendoring Advertising Awards it certainly is not a case of the longer it lasts, the worse it becomes, but rather the longer it lasts, the more...and better it becomes!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 12:38:11 +0200
   </pubDate>
   <title><![CDATA[Pendoring se borgskapsteun kring steeds uit]]></title>
   <description><![CDATA[Met Pendoring is dit beslis nie ’n geval van hoe later hoe kwater nie, maar hoe later, hoe beter en méér!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:50:57 +0200
   </pubDate>
   <title><![CDATA[FNB backs Pendoring for third consecutive year]]></title>
   <description><![CDATA[“Pendoring gives FNB the opportunity to acknowledge excellent Afrikaans advertising, which allows this target market to make meaningful buying decisions, particularly in the current tough economic environment where money is scarce, says Ilse Smuts, FNB Marketing Manager: Core Banking Solutions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118398&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:56:04 +0200
   </pubDate>
   <title><![CDATA[FNB weer vierkantig agter Pendoring]]></title>
   <description><![CDATA[“Pendoring gee FNB die geleentheid om erkenning te gee aan uitmuntende Afrikaanse reklame wat dié teikenmark help om sinvolle besluite te neem, veral in die huidige moeilike ekonomiese omgewing waar geld nogal skaars is,” sê me. Ilse Smuts, bemarkingsbestuurder : Core Banking Solutions van FNB.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118399&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 15:19:24 +0200
   </pubDate>
   <title><![CDATA[MarketingWeb's first Afrikaans newsletter]]></title>
   <description><![CDATA[In this, MarketingWeb's first Afrikaans newsletter, we break from our traditional newsletter format in order to create awareness around the upcoming, prestigious Pendoring awards ceremony. So as not to alienate our English readers, each Afrikaans article has an English version linked to it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118405&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 14:11:28 +0200
   </pubDate>
   <title><![CDATA[Toyota neem weer die leiding met Pendoring-borgskap]]></title>
   <description><![CDATA[Terwyl talle maatskappye geneig is om die waarde van goeie Afrikaanse reklame en die koopkrag van Afrikaanssprekendes te onderskat, pluk Toyota die vrugte van sy volgehoue belegging in Afrikaanse reklame.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118403&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 04 May 2009 12:20:52 +0200
   </pubDate>
   <title><![CDATA[RAMS: Radio stations have still not recovered TSL]]></title>
   <description><![CDATA[The amount of time the average South African spends listening to the radio (TSL - Time Spent Listening) has increased by four minutes since the last Radio Audience Measurement (RAMS) release. However, the figure is down year-on-year, according to the South African Advertising Research Foundation (SAARF). ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118361&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 30 Apr 2009 11:22:55 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 30 April 2009]]></title>
   <description><![CDATA[Account moves and wins this announced week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118315&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:53:38 +0200
   </pubDate>
   <title><![CDATA[Kids deliver Morvite message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118322&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:39:05 +0200
   </pubDate>
   <title><![CDATA[Jan Jacobs chairs Loeries Advertising Jury]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118329&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 30 Apr 2009 10:39:44 +0200
   </pubDate>
   <title><![CDATA[2009 AdReview Winners]]></title>
   <description><![CDATA[The 2009 AdReview Awards have come and gone. Read on for details of all the winners of this prestige advertising award.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118314&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 14:05:15 +0200
   </pubDate>
   <title><![CDATA[Cadbury brings out of space closer to home]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118328&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 15:02:12 +0200
   </pubDate>
   <title><![CDATA[Deliver relevant marketing solutions in challenging times]]></title>
   <description><![CDATA[In case you had not made up your mind about attending the aptly titled show, The Marketing Show, here's an offer to sweeten the deal and help you decide.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118324&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:12:27 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar acknowledges the winners of the recent AdReview awards, the Roger Garlick award and looks at trends for the future of newspapers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118325&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:41:32 +0200
   </pubDate>
   <title><![CDATA[The Loeries Travelling Exhibition hits Vega]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118330&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:23:21 +0200
   </pubDate>
   <title><![CDATA[Appealing to Black consumers]]></title>
   <description><![CDATA[John Farquhar takes a closer look at race, advertising and trends in the United States vs South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118326&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 29 Apr 2009 15:40:09 +0200
   </pubDate>
   <title><![CDATA[BrandZ: the top 100 most valuable global brands]]></title>
   <description><![CDATA[The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking published recently by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118295&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Apr 2009 15:27:52 +0200
   </pubDate>
   <title><![CDATA[Unleashing word-of-mouth marketing]]></title>
   <description><![CDATA[Word-of-mouth marketing is one of the more difficult marketing beasts to tame and control. Charles Ash looks at an interesting new specialist agency committed to leveraging the power of word-of-mouth marketing in a manner that it says will deliver results.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118294&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Apr 2009 08:27:47 +0200
   </pubDate>
   <title><![CDATA[Film and TV production courses available]]></title>
   <description><![CDATA[Do you have grade 12 and are unsure of your future? Have you considered the exploding and challenging world of film and TV production?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118287&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:12:33 +0200
   </pubDate>
   <title><![CDATA[Nando's gets blurry cocky]]></title>
   <description><![CDATA[Just when Nando's was getting lambasted in the media for agreeing to pull the controversial, much publicised “Julius” advert, the brazen chicken franchise shows that the only thing chicken about them is their menu.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118262&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:52:16 +0200
   </pubDate>
   <title><![CDATA[New appointments: 28 April 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118263&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:04:52 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Time out for novices]]></title>
   <description><![CDATA[In this installment of Chit Chat, John Farquhar laments the state of some uninspired advertising in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118261&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:24:23 +0200
   </pubDate>
   <title><![CDATA[Predicting what people buy]]></title>
   <description><![CDATA[Birds of a feather don't just flock together- they buy together, John Farquhar takes a closer look.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118258&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:44:13 +0200
   </pubDate>
   <title><![CDATA[Harnessing the power of peers]]></title>
   <description><![CDATA[Kids may be bombarded with new stuff - technologies, messages and products – on a daily basis, but they’re also quick to howl, “this is boring!” in the face of an activity that doesn’t meet their exacting standards. Strats Inc, Rebecca Richards looks at this fascinating area of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118259&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 14:59:03 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Lessons for marketers]]></title>
   <description><![CDATA[This week John looks at an interesting UK based marketing company and the need to be proactive in spotting trends and opportunities in the market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118183&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 13:25:58 +0200
   </pubDate>
   <title><![CDATA[The HEAT is on]]></title>
   <description><![CDATA[T20 cricket organisers are sparing no effort to ensure they win over fans from sports such as rugby and soccer, writes Gouri Shah.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118175&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 15:10:34 +0200
   </pubDate>
   <title><![CDATA[Youth and the power of cool]]></title>
   <description><![CDATA[The jury is in and the votes are being counted. South Africa’s youth have voted! The coolest brands in the country are about to be revealed in the Sunday Times Generation Next Survey on 31 May 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118177&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 14:40:49 +0200
   </pubDate>
   <title><![CDATA[The elevator pitch at thirty thousand feet]]></title>
   <description><![CDATA[The link between entrepreneurship and marketing is vital for the development of healthy, viable, successful business enterprises. This latest trend shows that we're not the only people who feel that way.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118180&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 15:14:17 +0200
   </pubDate>
   <title><![CDATA[Is your business on the map?]]></title>
   <description><![CDATA[The proliferation of GPS (Global Positioning System) devices and the popularity of online mapping service Google Earth have created a massive buzz around mapping and location-based services. Local mapping company MapIT and eWheels introduce a revolutionary new listing opportunity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118176&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 13:20:12 +0200
   </pubDate>
   <title><![CDATA[Nando's isn't 'chicken' . . .]]></title>
   <description><![CDATA[The Nando's team have struck again in their relentless churning out of topical, offbeat advert campaigns seemingly designed for viral redistribution.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118174&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 12:08:59 +0200
   </pubDate>
   <title><![CDATA[Long skirts are actually very 'saucy']]></title>
   <description><![CDATA[The mystery has been lifted on the National Skirt Extension Project and Mrs Balls chutney is the guilty party. Charles Ash gives his view on this incredible campaign that recently concluded.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118101&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 11:37:58 +0200
   </pubDate>
   <title><![CDATA[2009 Call for Nat Nakasa Nominations]]></title>
   <description><![CDATA[The Print Media SA’s Awards Committee, SANEF and the Nieman Society of Southern Africa are now accepting nominations for the 2009 Nat Nakasa Award for Media Integrity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118099&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 12:21:12 +0200
   </pubDate>
   <title><![CDATA[Watch your back – you’re on YouTube!]]></title>
   <description><![CDATA[With the world so interconnected and interwoven, bad news tends to travel much further and faster than good. John Farquahar gives some insight on how to prevent your company/brand falling prey to ghastly negative publicity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118104&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 11:50:03 +0200
   </pubDate>
   <title><![CDATA[The trillion dollar billboard]]></title>
   <description><![CDATA[The Zimbabwean currency, the Zim dollar will be remembered in history as the most embarrassingly valueless legal tender in the history of mankind. The use of this currency forced the public and traders  to become mathematical savants as they computed 12 digit figures in order to conclude even the most basic daily transactions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118100&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 09:00:01 +0200
   </pubDate>
   <title><![CDATA[Loeries and Vodacom create mobile award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 08:54:38 +0200
   </pubDate>
   <title><![CDATA[FIFA stops ambush marketing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118093&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 12:41:39 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: On Youtube, radio and the net]]></title>
   <description><![CDATA[The inimitable John Farquhar focuses on Youtube, the credibility of radio and the net in this week's installment of Chit-Chat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118107&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 09:54:02 +0200
   </pubDate>
   <title><![CDATA[New appointments: 21 April 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 20 Apr 2009 09:24:03 +0200
   </pubDate>
   <title><![CDATA[Grey and POD offer much more]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118067&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 20 Apr 2009 09:28:49 +0200
   </pubDate>
   <title><![CDATA[Oros mascot gets new custodians]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118069&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 20 Apr 2009 09:26:27 +0200
   </pubDate>
   <title><![CDATA[Absa takes soccer to a higher level]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118068&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Apr 2009 18:27:43 +0200
   </pubDate>
   <title><![CDATA[TBWA\Group\Durban mourns death of Richard Cassels]]></title>
   <description><![CDATA[TBWA\Group\Durban is mourning the sudden death last night of Richard Cassels, MD of TBWA\Hunt\Lascaris\Durban.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118029&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Apr 2009 13:36:40 +0200
   </pubDate>
   <title><![CDATA[The current advertising crop]]></title>
   <description><![CDATA[John Farquhar expresses his dismay at the mediocre quality of some TV adverts currently on our screens.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117989&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Apr 2009 13:17:54 +0200
   </pubDate>
   <title><![CDATA[Defining consumer behaviour]]></title>
   <description><![CDATA[In order to ensure that a marketing exercise hits the bulls eye and produces the desired results, the content of the communication must satisfy a perceived need, and be delivered through the right media to people who are most likely to respond to the offer being made says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117988&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Apr 2009 12:53:59 +0200
   </pubDate>
   <title><![CDATA[No monkey business, this is serious advertising]]></title>
   <description><![CDATA[If the latest Cadbury's advert involving a drumming gorilla has left you somewhat perplexed and unable to make the connection, then read on to understand the sheer genius of it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117987&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 10:33:25 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 16 April 2009]]></title>
   <description><![CDATA[Account moves and wins this announced week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Apr 2009 13:33:25 +0200
   </pubDate>
   <title><![CDATA['Hello...is anybody there?']]></title>
   <description><![CDATA[Sandra Gordon vents her frustration at outbound call-center agents and their corporate handlers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117992&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Apr 2009 13:43:20 +0200
   </pubDate>
   <title><![CDATA[Google Ads – from text to graphics]]></title>
   <description><![CDATA[No matter what size your business, if you're not using Google Ads already to market your products or services then you're missing out on possibly the most powerful, effective, measurable, affordable advertising tools of recent times.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117993&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Apr 2009 14:01:02 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Looking to the future]]></title>
   <description><![CDATA[John pats the first advertising personality in the country to be honoured by the South African Academy of Science & Arts on the back for a job well done. This and more in this issue of Chit-Chat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117925&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Apr 2009 15:05:40 +0200
   </pubDate>
   <title><![CDATA[Cell phones on the up and up]]></title>
   <description><![CDATA[The latest AMPS data shows that there is a significant increase in cellphone usage and ownership in the lower LSMs. Perhaps now is the time to start looking at adding mobisites to your marketing mix?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117924&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Apr 2009 14:32:53 +0200
   </pubDate>
   <title><![CDATA[Toyota takes the lead with Pendoring sponsorship]]></title>
   <description><![CDATA[While many companies tend to underestimate the value of good Afrikaans advertising and the buying power of Afrikaans speakers, Toyota is reaping rich rewards from its ongoing support of and investment in Afrikaans advertising. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117928&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 20 Apr 2009 09:50:35 +0200
   </pubDate>
   <title><![CDATA[Lip service to the Black Diamond]]></title>
   <description><![CDATA[I love going to the Black Diamond presentations - and I am aware that the term “Black Diamond” is seen by many as unacceptable, writes Chris Botha.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117922&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Apr 2009 14:17:14 +0200
   </pubDate>
   <title><![CDATA[How to Be a Great Marketer (part II)]]></title>
   <description><![CDATA[In this follow up to the popular two part series on how to be a great marketer, Steve Tobak completes his list on what it takes to stand out from the crowd of mediocre marketers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117927&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Apr 2009 15:01:04 +0200
   </pubDate>
   <title><![CDATA[New appointments: 14 April 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117929&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Apr 2009 12:11:17 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: One for the books]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar looks at redesigning logos; strange magazine covers and hypervigilant companies that aren't really listening to their consumers but rather to the noise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117857&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Apr 2009 11:39:04 +0200
   </pubDate>
   <title><![CDATA[Recognising the power of .dotMobi websites]]></title>
   <description><![CDATA[If you think that the web is a one-size-fits-all affair, think again, says Liron Segev of Swift Telecoms.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117856&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Apr 2009 11:33:29 +0200
   </pubDate>
   <title><![CDATA[How to Be a Great Marketer (part I)]]></title>
   <description><![CDATA[In this first part of a short two part series, veteran marketer and industry commentator, Steve Tobak gives us the low down on what it takes to stand above the crowd and be a GREAT marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117854&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Apr 2009 13:05:42 +0200
   </pubDate>
   <title><![CDATA[Rebranding Captain Dorego's]]></title>
   <description><![CDATA[Captain Dorego's, a fast-food franchise hugely popular amongst the commuter classes is embarking on a major rebranding exercise. We get the details for you from the marketing bigwigs responsible.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117859&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Apr 2009 15:30:35 +0200
   </pubDate>
   <title><![CDATA[RadMark Top 10 SA Radio Case Study Project demonstrates radio’s efficacy]]></title>
   <description><![CDATA[Media marketing solutions provider RadMark launched its Top 10 SA Radio Case Studies project last year to much acclaim and this year’s top 10 campaigns once again demonstrate concrete results and success for clients.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117867&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Apr 2009 08:58:33 +0200
   </pubDate>
   <title><![CDATA[The show can't go on]]></title>
   <description><![CDATA[Cinema audience numbers are down and advertising revenue follows. Sandra Gordon relates her experiences after a recent visit to the local cinema in Johannesburg and places the cinema experience in focus for both marketers and patrons.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117851&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Apr 2009 11:57:38 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 9 April 2009]]></title>
   <description><![CDATA[Acccount moves and wins this announced week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117858&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 08 Apr 2009 15:39:15 +0200
   </pubDate>
   <title><![CDATA[Top agency man dies]]></title>
   <description><![CDATA[Esteemed, revered agency man, Chris Miller passed away this morning after a short battle with lung cancer. This short note from Marketingweb's editor-in-chief, John Farquhar and publisher, Sandra Gordon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117848&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 08:56:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: 7 April 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117785&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 09:02:56 +0200
   </pubDate>
   <title><![CDATA[Fun marketing formula for start of 2009 Formula 1 season]]></title>
   <description><![CDATA[CAR Magazine conducts an interesting marketing exercise on the streets of Cape Town to announce the start of the 2009 Formula 1 season.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117786&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 09:42:54 +0200
   </pubDate>
   <title><![CDATA[Cost and benefits: Online versus offline]]></title>
   <description><![CDATA[They're both essential ingredients in any marketing mix, however, it's important to know the facts and costs associated with each medium if you're to use both online and offline media effectively in your campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117789&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 12:37:40 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Things you should know]]></title>
   <description><![CDATA[In this week's Chit-Chat, John Farquhar takes a brief look at magazines, the Roger Garlicke awards and ICASA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117799&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 09:25:19 +0200
   </pubDate>
   <title><![CDATA[Proving advertising's contribution to sales: Is it possible?]]></title>
   <description><![CDATA[Scientifically, consistently proving the efficacy of sales and marketing campaigns has been the bane of the marketing industry for some time now. John Farquhar takes an in-depth look at a product which we recently announced on Marketingweb and sees if it is up to this enormous challenge.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117787&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 06 Apr 2009 17:07:01 +0200
   </pubDate>
   <title><![CDATA[Social media’s impact on marketing in South Africa]]></title>
   <description><![CDATA[South Africa’s low prevalence of internet access should not deter marketers from using social media to build relationships, monitor conversations and protect and build their company’s or brand’s reputation. A GIBS MBA graduate looks at this growing internet arena.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117769&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Apr 2009 11:49:10 +0200
   </pubDate>
   <title><![CDATA[The next big thing?]]></title>
   <description><![CDATA[Charles Ash wonders why Bluetooth and wifi, free technologies with massively installed bases, don't get more attention from marketers, media and content companies?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117752&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 13:44:21 +0200
   </pubDate>
   <title><![CDATA[Loeries Exhibition goes to Namibia]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117705&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 11:00:13 +0200
   </pubDate>
   <title><![CDATA[Jim Sutherland appointed as Loeries Design Jury Chair]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117692&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 13:46:48 +0200
   </pubDate>
   <title><![CDATA[SA Academy of Science & Arts award for creative guru]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117690&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 17:34:41 +0200
   </pubDate>
   <title><![CDATA[2009 Chartered Marketer/Marketing Practitioner workshops]]></title>
   <description><![CDATA[View the official calendar for the Chartered Marketer and Marketing Practitioner Workshops for 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117714&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 03 Apr 2009 13:38:23 +0200
   </pubDate>
   <title><![CDATA[ADreach takes a stand against crime]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117703&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 03 Apr 2009 10:49:33 +0200
   </pubDate>
   <title><![CDATA[Greater Than stays true to its name]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117689&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 03 Apr 2009 10:57:25 +0200
   </pubDate>
   <title><![CDATA[MBP flies banner high at PRISM Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117691&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Apr 2009 14:39:57 +0200
   </pubDate>
   <title><![CDATA[2010 ‘own-goal’ looms for nervy marketers]]></title>
   <description><![CDATA[Are marketers shooting themselves in the foot by setting aside 2010 plans, asks Amanda Rogaly.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117641&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 02 Apr 2009 14:41:57 +0200
   </pubDate>
   <title><![CDATA[AMPS: Literacy, newspapers, internet up]]></title>
   <description><![CDATA[The media consumption habits of South Africans have remained relatively stable. Surprisingly, though, newspaper and internet reach is up, according to the South African Advertising Research Foundation's (SAARF) All Media and Products Survey (AMPS).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117634&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Apr 2009 11:30:06 +0200
   </pubDate>
   <title><![CDATA[Account moves: 2 April 2009]]></title>
   <description><![CDATA[Acccount moves and wins this announced week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117636&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Apr 2009 16:09:25 +0200
   </pubDate>
   <title><![CDATA[Nando's cracks the viral marketing code]]></title>
   <description><![CDATA[Nando's, a company that has built a formidable reputation not only for their delicious grilled chicken, but also for their characteristic, brazen, gutsy advertising campaigns, has done it again with their latest "Joost" email campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117645&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 02 Apr 2009 12:13:37 +0200
   </pubDate>
   <title><![CDATA[The exact science of measuring online success]]></title>
   <description><![CDATA[Trackability and measurability are among the most important benefits that online advertising offers over traditional media. Diane Charton, managing director, Acceleration Media, looks at some of the metrics online advertisers should use to measure their online success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117637&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Apr 2009 15:00:31 +0200
   </pubDate>
   <title><![CDATA[Pendoring 2009 kicks off on a high note]]></title>
   <description><![CDATA[Pendoring, the advertising awards that celebrates Afrikaans advertising has got off to a flying start for 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117649&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 02 Apr 2009 13:30:16 +0200
   </pubDate>
   <title><![CDATA[A Case for newspapers]]></title>
   <description><![CDATA[John Farquhar takes aim at newspapers and in-house publications in this week's Chit-Chat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117644&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Apr 2009 12:34:11 +0200
   </pubDate>
   <title><![CDATA[Big Fish students shine at Bafundi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117604&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Apr 2009 12:44:37 +0200
   </pubDate>
   <title><![CDATA[More reasons to call Habari Direct]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117606&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 01 Apr 2009 12:37:45 +0200
   </pubDate>
   <title><![CDATA[MWEB re-launches for wider reach]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117605&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Apr 2009 12:47:37 +0200
   </pubDate>
   <title><![CDATA[Winning combo: Jacaranda and Virgin Active]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117608&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 31 Mar 2009 08:29:58 +0200
   </pubDate>
   <title><![CDATA[Attention grabbing online ads]]></title>
   <description><![CDATA[A recent UK study has found that younger internet users want to be entertained while older consumers want relevance and usefulness.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117563&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 31 Mar 2009 13:02:49 +0200
   </pubDate>
   <title><![CDATA[Chartered Marketer SA – Mastery in Marketing]]></title>
   <description><![CDATA[The Chartered Marketer SA (CMSA) designation recognises and positions marketers who have reached a level of “mastery” in marketing in South Africa. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117579&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 31 Mar 2009 14:32:47 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - Lessons from abroad]]></title>
   <description><![CDATA[John Farquhar zones in on a noteworthy campaign launched recently in the US as well as taking a swipe at the quality of online creatives in this week's chit-chat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117581&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Mar 2009 12:47:38 +0200
   </pubDate>
   <title><![CDATA[The MarketingWeb interview: Chris Rolfe ]]></title>
   <description><![CDATA[He has dubbed 2009 as the year of mobile marketing and now with the current economic climate shrinking marketing bugdets, how can marketers use mobile to the best of their advantage? Mobilitrix CEO Chris Rolfe explains more...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117574&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Mar 2009 12:38:54 +0200
   </pubDate>
   <title><![CDATA[Email marketing fires up DA’s election campaign]]></title>
   <description><![CDATA[Having recently written a report on how political parties missed a golden opportunity to use technology to market themselves better in the 2009 general elections in South Africa, I was relieved to see some parties at least rising to the challenge.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117578&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Mar 2009 12:31:18 +0200
   </pubDate>
   <title><![CDATA[Book Review: The Brand Bubble]]></title>
   <description><![CDATA[John Farquhar reviews the bold new book "The Brand Bubble" which provides some fresh insights into what the future holds for brands and brand value.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117577&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Mar 2009 14:41:04 +0200
   </pubDate>
   <title><![CDATA[Harnessing the power of FREE]]></title>
   <description><![CDATA[FREE, it's a word that has taken on new meaning and importance in these trying times. Free magazines (or free-zines as they're affectionately known) should therefore command much more attention from marketers keen to reach an increasingly cost-conscious public.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117580&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Mar 2009 09:02:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: 31 March 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117564&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 09:51:53 +0200
   </pubDate>
   <title><![CDATA[Internet access to double in next 5 years]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117474&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Apr 2009 11:26:52 +0200
   </pubDate>
   <title><![CDATA[Account moves: 26 March 2009]]></title>
   <description><![CDATA[Acccount moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117466&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 07:04:58 +0200
   </pubDate>
   <title><![CDATA[MWEB set to rebrand]]></title>
   <description><![CDATA[It was bound to happen. With much confusion over the the impending sale of MWeb by Naspers, MWeb is rebranding and repositioning itself for broader market appeal.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117461&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 09:37:44 +0200
   </pubDate>
   <title><![CDATA[Picardi toasts retail digital TV]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117473&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 07:10:32 +0200
   </pubDate>
   <title><![CDATA[ANC gets animated on its own terms]]></title>
   <description><![CDATA[Not content with the manner in which its image is portrayed by renowned cartoonist Zapiro - yet keenly aware of the powerful effects of cartoons - the ANC has decided to enter the fray with its very own political party cartoon ad.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 09:32:32 +0200
   </pubDate>
   <title><![CDATA[Leading independent sponsorship agencies to create innovative international network]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 07:26:25 +0200
   </pubDate>
   <title><![CDATA[Branded soccer tables - 2010 marketing heats up]]></title>
   <description><![CDATA[As advertising and marketing budgets continue to diminish in today's harsh economic environment, Foozi Gaming's branded Foosball tables offer a cost-effective and extremely relevant branding opportunity for advertisers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 09:13:44 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Local ad agencies cut staff]]></title>
   <description><![CDATA[John Farquhar takes a look at the loss of jobs in the international ad industry and ponders how this will affect the local ad industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117469&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 09:29:10 +0200
   </pubDate>
   <title><![CDATA[Telkom Media finally hangs up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117470&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 30 Mar 2009 07:16:00 +0200
   </pubDate>
   <title><![CDATA[Highveld Stereo - 'Joffers: My Girl' takes multimedia campaigns to the next level]]></title>
   <description><![CDATA[Combining interactive platforms with a cutting-edge concept which tastefully makes use of just about every media/marketing buzzword in vogue at the moment, 94.7 Highveld Stereo’s latest innovation with Piggs Peak – Home of All Africa Poker gives a unique and daring spin to standard radio campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Mar 2009 11:09:55 +0200
   </pubDate>
   <title><![CDATA[The online onslaught]]></title>
   <description><![CDATA[I hear the hype all the time. I've often even bought into it, believing that traditional media is on a slippery slope to oblivion. Then I wake up from the nightmare, writes Omar Essack. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117428&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Mar 2009 11:48:57 +0200
   </pubDate>
   <title><![CDATA[Companies celebrated for BEE effort]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117376&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Mar 2009 13:48:03 +0200
   </pubDate>
   <title><![CDATA[The Digital Edge Podcast: Is Search Engine Optimisation (SEO) evil?]]></title>
   <description><![CDATA[SA’s digital marketing voice takes a look at the contentious topic of Search Engine Optimisation (SEO) to try discover whether it’s used for nefarious purposes or not. Critically important information to the savvy digital marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Mar 2009 11:37:35 +0200
   </pubDate>
   <title><![CDATA[Mpumalanga Tourism opens marketing agency in Sandton]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117375&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Mar 2009 12:02:47 +0200
   </pubDate>
   <title><![CDATA[Shine with Southern Comfort]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117380&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Mar 2009 13:57:23 +0200
   </pubDate>
   <title><![CDATA[Think smart – rethinking marketing in South Africa]]></title>
   <description><![CDATA[Industry veteran, John Farquhar turns our attention to the local marketing industry and questions the logic which insists on a top-down approach to marketing as opposed to a bottom-up approach. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117390&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Mar 2009 11:27:17 +0200
   </pubDate>
   <title><![CDATA[FNB: Finance is no longer rocket science]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117373&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Mar 2009 15:04:08 +0200
   </pubDate>
   <title><![CDATA[New appointments: 24 March 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117339&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Mar 2009 13:18:58 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[The latest industry insights from the industry's top commentator, John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117330&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Mar 2009 12:26:45 +0200
   </pubDate>
   <title><![CDATA[Enough to scare publishers witless]]></title>
   <description><![CDATA[John Farquhar gives us the latest scoop on developments in the print industry and details on the top print ads for 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117326&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Mar 2009 12:04:29 +0200
   </pubDate>
   <title><![CDATA[Slowdown in retail spend]]></title>
   <description><![CDATA[Market analysts are predicting a slow down in retail sales for the months ahead. However, this could be averted if interest rates drop by the 100 basis points mooted in the media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117322&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Mar 2009 11:24:02 +0200
   </pubDate>
   <title><![CDATA[Marketing’s New Trends & Innovations 2009]]></title>
   <description><![CDATA[The Marketing Show’s conference returns to South Africa on 4 and 5 of May 2009, following a very well received debut conference in 2008. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117319&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Mar 2009 14:21:22 +0200
   </pubDate>
   <title><![CDATA['Product of the Year' research insight]]></title>
   <description><![CDATA[A recent Nielsen study on Consumer Attitudes in the USA revealed a number of interesting insights into consumer behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117327&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Mar 2009 17:28:56 +0200
   </pubDate>
   <title><![CDATA[Imagine: Your own TV channel]]></title>
   <description><![CDATA[We take a look at Global Access, a local company making radical new moves in the television broadcasting space with services and offerings set to change the face of TV as you know it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117208&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 19 Mar 2009 10:16:17 +0200
   </pubDate>
   <title><![CDATA[Robust growth for online media - The WorldWideWorx/OPA Report]]></title>
   <description><![CDATA[Online advertising in South Africa grew at the fastest rate of all countries in the English-language world in 2008 - and is likely to repeat this performance in 2009, according to the Online Media in South Africa 2009 study conducted by World Wide Worx in collaboration with the Online Publishers Association (OPA).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117209&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Mar 2009 10:19:50 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[Your dose of essential industry insight and commentary from the acclaimed commentator, John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117210&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 19 Mar 2009 13:05:44 +0200
   </pubDate>
   <title><![CDATA[Account moves: 19 March 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117168&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 18 Mar 2009 11:19:36 +0200
   </pubDate>
   <title><![CDATA[Media tracking guides path to improved sales]]></title>
   <description><![CDATA[Recently we reported on the emergence of a potentially revolutionary software system for accurately and effectively tracking the ROI on your marketing spend. The pioneer and founder of the organisation responsible for developing this groundbreaking system elucidates on the implications, usage and benefits of this exciting new product.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117158&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 18 Mar 2009 12:09:22 +0200
   </pubDate>
   <title><![CDATA[Animation: A surprising solution in a tight economy]]></title>
   <description><![CDATA[With savings of up to 80% when compared with “live” video productions, animation seems to be coming into its own as a viable, affordable alternative to video productions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117164&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 18 Mar 2009 11:02:14 +0200
   </pubDate>
   <title><![CDATA[Vodacom Women in The Media Awards 2009]]></title>
   <description><![CDATA[Marketingweb's sister publication, The Media magazine, is once again calling for nominations for the prestigious Vodacom Women in The Media Awards 2009, to be held at Summer Place on 30 July 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117157&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 17 Mar 2009 14:20:50 +0200
   </pubDate>
   <title><![CDATA[Black Label and Omo dominate the township]]></title>
   <description><![CDATA[Florence Modikwe says township people do have class, contrary to what the billboards might lead you to believe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117128&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Mar 2009 11:53:49 +0200
   </pubDate>
   <title><![CDATA[Time for change with Plascon Prism Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117120&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Mar 2009 11:13:45 +0200
   </pubDate>
   <title><![CDATA[New appointments: 17 March 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117117&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Mar 2009 11:52:39 +0200
   </pubDate>
   <title><![CDATA[24.com looks for country's best bloggers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117119&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 17 Mar 2009 13:27:39 +0200
   </pubDate>
   <title><![CDATA[Maintaining your image is important]]></title>
   <description><![CDATA[A basic rule of brand building is consistency in terms of visual presentation, particularly when the brand essence is based on a “quality” platform.  Every piece of promotional material associated with it should reflect an up-market image, especially the media advertising. The consumer should be left in no doubt that the brand is a quality product. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117123&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Mar 2009 14:53:21 +0200
   </pubDate>
   <title><![CDATA[Calling all entries for Loeries awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117118&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Mar 2009 13:36:20 +0200
   </pubDate>
   <title><![CDATA[The case for SMS marketing in tough times]]></title>
   <description><![CDATA[SMS marketing is proving just the tool for shrewd businesses looking for affordable, innovative ways to keep themselves ahead of the game during the economic downturn. Txtlocal gives us the lowdown.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117125&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 16 Mar 2009 10:01:07 +0200
   </pubDate>
   <title><![CDATA['Strategic Marketing' Questionnaire for Chartered Marketers: Issue 1, 2009]]></title>
   <description><![CDATA[Strategic Marketing Magazine in conjunction with Marketingweb and Chartered Marketers South Africa, will be publishing a number of questionnaires for completion by existing and aspiring Chartered Marketers. Completion of the questionnaire counts towards the CPD (Continuous Professional Development) score which is mandatory in order for Chartered Marketers to acquire or retain this prestigious qualification.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117090&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Mar 2009 11:09:26 +0200
   </pubDate>
   <title><![CDATA[What does it mean to be brand-centric?]]></title>
   <description><![CDATA[Desiree Gullan explains how to make your marketing strategy more brand-centric and what the benefits will be for your organisation by following these simple steps.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117091&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 16 Mar 2009 16:52:07 +0200
   </pubDate>
   <title><![CDATA[The importance of social media in online marketing]]></title>
   <description><![CDATA[Social media has been around for a while, yet not many companies in South Africa have realised its potential. Leading online marketing company, AlterSage educate savvy marketers on why social media is the next big thing to watch.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117097&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 14:25:04 +0200
   </pubDate>
   <title><![CDATA[Awards celebrate BEE companies]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117004&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 13:56:06 +0200
   </pubDate>
   <title><![CDATA[Branding tools need love, too]]></title>
   <description><![CDATA[While cost cutting seems to be the order of the day, your brand is your baby, says Dianne Bayley. It shouldn't be left alone. The internet offers 24-7 access to your business and doesn't have to cost a fortune to generate revenue – or mass interest that can turn into revenue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117001&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 14:26:58 +0200
   </pubDate>
   <title><![CDATA[Cadbury global heavyweights land in South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117005&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 18 Mar 2009 11:27:49 +0200
   </pubDate>
   <title><![CDATA[Account moves: 12 March 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 17:46:48 +0200
   </pubDate>
   <title><![CDATA[ASA rules against Vodacom]]></title>
   <description><![CDATA[Vigilance is critical in the business world and it sometimes pays off as Cell C found after the ASA ruled in their favour in a matter against Vodacom.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117013&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 13:40:56 +0200
   </pubDate>
   <title><![CDATA[Retention strategies essential in tough times]]></title>
   <description><![CDATA[Companies are investing millions of Rands into customer retention strategies as the continued downturn in consumer spending bites longer and harder than expected. Teresa Settas elaborates on the importance of retention strategies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116998&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 13:49:14 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[Get your dose of invaluable bite-size gems of analysis and information on the marketing and advertising industry from the industry's most seasoned commentator, John Farquhar. This issue looks at recent developments in domain name adjudications and also mobile advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117000&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 08:40:30 +0200
   </pubDate>
   <title><![CDATA[Recessionary times = greater opportunities]]></title>
   <description><![CDATA[As the world's economies undergo levels of turmoil only previously experienced during the years following the great depression, South African companies are well aware that they are not immune to this crisis. Expansion plans are being shelved, marketing expenditures are being cut and labour is being shed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 14:22:24 +0200
   </pubDate>
   <title><![CDATA[A critical look at online political tactics in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117003&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 14:21:25 +0200
   </pubDate>
   <title><![CDATA[Township B&Bs get a facelift]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117002&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 14:52:49 +0200
   </pubDate>
   <title><![CDATA[Protecting a brand against dilution]]></title>
   <description><![CDATA[Rachel Sikwane offers a step-by-step guide to avoiding the backlash that allowing a brand to be diluted can have.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116965&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Mar 2009 14:53:26 +0200
   </pubDate>
   <title><![CDATA[The Yeti in the Mall]]></title>
   <description><![CDATA[One hundred and fifty years ago, Charles Darwin noticed that some little birds had bigger beaks than others. That was the beginning of his world-changing book On the Origin of Species. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116964&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Mar 2009 14:34:58 +0200
   </pubDate>
   <title><![CDATA[Creating new media]]></title>
   <description><![CDATA[Charles Ash ponders the future of new media and how technological gems with enormous marketing and media applications sometimes take a very long time before their value is realised.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116905&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Mar 2009 11:53:06 +0200
   </pubDate>
   <title><![CDATA[The pen is mightier than you think!]]></title>
   <description><![CDATA[As Trevor Manuel makes almost weekly appearances on TV telling the nation there is no recession here, and Tito Mboweni tells us we "will have Christmas this year", Dianne Bayley wonders why we're hell bent on talking our way into drastic times.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116907&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Mar 2009 10:35:58 +0200
   </pubDate>
   <title><![CDATA[New appointments: 10 March 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116901&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Mar 2009 12:47:46 +0200
   </pubDate>
   <title><![CDATA[In my language]]></title>
   <description><![CDATA[Why do some companies adopt “one size fits all” campaign strategies? Asks Florence Modikwe in today's Township Talk.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116908&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Mar 2009 11:15:31 +0200
   </pubDate>
   <title><![CDATA[The new wave: DIY publishing]]></title>
   <description><![CDATA[We recently reported how the print industry is facing tough times. This obviously doesn't mean that there isn't room for improvement and for a major overhaul of the publication process as Media24 show with the launch of their Web 2.0 self-publishing platform which serves to streamline the publication process for budding writers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116904&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Mar 2009 12:59:56 +0200
   </pubDate>
   <title><![CDATA[PROMOTION: A fine wine for your sour grapes!]]></title>
   <description><![CDATA[Calling all wordsmiths, commentators, writers, bloggers and textually active scribes who have a gripe with the marketing and advertising industry in South Africa: WINE Magazine in conjunction with Marketingweb is giving a bottle of fine wine away every week for the next five weeks, for the best written, industry related gripe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116911&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Mar 2009 14:00:09 +0200
   </pubDate>
   <title><![CDATA[Print faces hard times ahead]]></title>
   <description><![CDATA[Worldwide publishers are talking gloom and doom about the future of print titles and pointing to the internet as the villain. To stem the decline in circulation, foreign publishers have been launching websites designed to interact with readers and bolster awareness of their products. These websites tend to feature current content, and items of interest. South African publishers are adopting a similar counter attack.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116695&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Mar 2009 11:05:31 +0200
   </pubDate>
   <title><![CDATA[Jupiter scores big in Street Pole awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116681&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Mar 2009 12:42:59 +0200
   </pubDate>
   <title><![CDATA[Why this is the year to invest in online marketing]]></title>
   <description><![CDATA[Have you noticed the growing excitement around online marketing? Following international trends, there has been an increase in the number of big brands in South Africa using online marketing to create brand awareness and get their message across. It’s more than likely that if your own company hasn’t already implemented online marketing, you know of a company that has.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116688&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Mar 2009 11:01:52 +0200
   </pubDate>
   <title><![CDATA[FNB Dance Umbrella set to shine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116680&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Mar 2009 11:18:49 +0200
   </pubDate>
   <title><![CDATA[VISA 2010 taxi top ad campaign kicks in]]></title>
   <description><![CDATA[With 2010 on the horizon, it's interesting to see the branding ideas being brought to the fore as companies up the ante for visibility.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116683&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Mar 2009 11:06:54 +0200
   </pubDate>
   <title><![CDATA[Antalis wins in Egypt]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116682&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Mar 2009 11:48:45 +0200
   </pubDate>
   <title><![CDATA[Revealed: everything you wanted to know about the male consumer]]></title>
   <description><![CDATA[Discovery Networks, the organisation responsible for the Discovery channel on DSTV, has recently concluded a comprehensive, unparalleled study of the male consumer. The mammoth research undertaking involved the study of more than 12,000 men in 15 countries and consulted some of the world’s leading experts in male behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116685&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Mar 2009 14:18:34 +0200
   </pubDate>
   <title><![CDATA[Jim Beam drives sales at Stones]]></title>
   <description><![CDATA[Stones, the popular pool and bar venue chain is an ideal place to reach throngs of youthful, outgoing socialites. Sync_advertising took full advantage of this knowledge in choosing this venue as the site for their national Jim Beam marketing campaign which concluded recently.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116697&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Mar 2009 13:29:27 +0200
   </pubDate>
   <title><![CDATA[Brands and the financial meltdown]]></title>
   <description><![CDATA[Everyone is talking about the world economic downturn. It’s a fact of life and cannot be ignored. As a brand consultant to some of Africa's top brands, I am often asked my opinion on the consequences this will have on their brands directly. We all know that money is tight, but will brands be able to weather the storm? And what effect will this have on brand perception?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116689&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Mar 2009 14:58:47 +0200
   </pubDate>
   <title><![CDATA[Authenticity in advertising]]></title>
   <description><![CDATA[Today’s consumers seek out the authentic wherever and whenever they buy, yet claims of authenticity are often stylised and created by marketers. Can advertising successfully create or reinforce such claims? Our task as an industry is to satisfy consumers’ demands for authenticity – across every kind of offering – if we want to capture consumers’ hearts, minds and money.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116654&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Mar 2009 09:33:06 +0200
   </pubDate>
   <title><![CDATA[South African first: Political party TV ads]]></title>
   <description><![CDATA[It was bound to happen: The first political party to capitalise on television as a way to get its message to the masses is the African National Congress (ANC), with an ad that features an elderly man recollecting his experiences under apartheid and acknowledging all the changes in society since the release of Nelson Mandela.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116583&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Mar 2009 09:44:24 +0200
   </pubDate>
   <title><![CDATA[PEP and Zoom shine at Marketing Excellence Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116587&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Mar 2009 15:20:55 +0200
   </pubDate>
   <title><![CDATA[Taxis rule the streets]]></title>
   <description><![CDATA[Changing perceptions has to be one of the most difficult things to do as a marketer. I take my hat off to marketers operating in the field of public transport and taxis in particular, says Florence Modikwe in today's Township Talk.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116604&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Mar 2009 11:48:08 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>The start of a trend?</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116596&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Mar 2009 09:45:42 +0200
   </pubDate>
   <title><![CDATA[Loeries Travelling Exhibition hits PE]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116588&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Mar 2009 09:42:47 +0200
   </pubDate>
   <title><![CDATA[Jupiter Drawing Room named leader of the pack]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116586&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Mar 2009 15:36:02 +0200
   </pubDate>
   <title><![CDATA[Trends to watch in digital media]]></title>
   <description><![CDATA[The online advertising market is enjoying growth and progress across South Africa and the rest of the world, in spite of deepening gloom about the state of the global economy. We can expect to see even more growth, as marketers start to use online more aggressively as part of their marketing mix.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116584&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Mar 2009 10:08:01 +0200
   </pubDate>
   <title><![CDATA[New appointments: 3 March 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116585&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Mar 2009 09:47:13 +0200
   </pubDate>
   <title><![CDATA[Investing made easy with FNB, Rude Awakening]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116589&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Mar 2009 15:38:11 +0200
   </pubDate>
   <title><![CDATA[Rate the state of marketing in Africa]]></title>
   <description><![CDATA[With nearly one billion consumers and huge growth potential in core infrastructure sectors, Africa is now topping the list of up-and-coming regional markets worldwide. Here's your chance to contribute to the accurate rating of marketing on the continent by completing a research survey aimed at marketing practitioners in Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116560&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Feb 2009 11:42:32 +0200
   </pubDate>
   <title><![CDATA[The Marketing Excellence Awards - 2009]]></title>
   <description><![CDATA[The Marketing Excellence Awards held at the Avusa offices in Rosebank, Johannesburg on Thursday night, 26 February 2009 was a great success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116501&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 19:57:58 +0200
   </pubDate>
   <title><![CDATA[Sweet taste of success]]></title>
   <description><![CDATA[Fried chicken, beer and chocolates. As a meal plan, it’s unlikely to be endorsed by Weight Watchers or the Heart Foundation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116444&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 12:40:57 +0200
   </pubDate>
   <title><![CDATA[Direct Marketing creative and execution needs more cohesion]]></title>
   <description><![CDATA[Millions are lost annually in direct marketing campaigns that are not efficiently planned and executed as a result of a lack of cohesion between DM (Direct Marketing) creative agencies and actual execution and delivery to recipients. The result is money lost on undeliverable mail packs and irate recipients who are either incorrectly targeted or receive a poor quality direct communication.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116407&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 11:58:56 +0200
   </pubDate>
   <title><![CDATA[Countries offering best growth opportunities]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116428&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 20:22:47 +0200
   </pubDate>
   <title><![CDATA[Sponsorship Awards]]></title>
   <description><![CDATA[While MTN Africa Cup of Nations and My Coke Fest won Grand Prix awards for best overall Sponsorship Marketing Campaign in the Sport and Arts & Culture sub-categories respectively, several other awards were also made:]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116477&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Feb 2009 10:33:57 +0200
   </pubDate>
   <title><![CDATA[Account moves: 26 February 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116415&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 13:20:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Advertising's fine print is rubbish . . .</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116409&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 20:10:43 +0200
   </pubDate>
   <title><![CDATA[Recap of 2007 winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116476&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 20:00:41 +0200
   </pubDate>
   <title><![CDATA[Raising the business bar]]></title>
   <description><![CDATA[Business school marketing lacks the razzmatazz and big budgets of sectors like fast-moving consumer goods or tourism. It also suffers from limited product differentiation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116456&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 20:01:41 +0200
   </pubDate>
   <title><![CDATA[A streetwise strategy]]></title>
   <description><![CDATA[KFC South Africa’s move from a mass market to niche market strategy has paid off handsomely – and made it a world beater too.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116459&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 12:32:41 +0200
   </pubDate>
   <title><![CDATA[Closing the skills gap in digital marketing]]></title>
   <description><![CDATA[With ad spend on digital media eclipsing the ad spend on television for the first time in the UK in 2008, the signs of the times are there for all to see. Digital advertising will only increase in prominence and significance here in South Africa, so it's not surprising to see the AAA School of Advertising, in conjunction with Google, moving to close the skills gap in this fast-growing marketing sector.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116431&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 26 Feb 2009 20:03:26 +0200
   </pubDate>
   <title><![CDATA[MTN’s big score]]></title>
   <description><![CDATA[The cellular giant has been attracted by soccer’s ability to unify people and communicate with often dissimilar target markets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116463&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 19:57:24 +0200
   </pubDate>
   <title><![CDATA[Honouring excellence]]></title>
   <description><![CDATA[The power of marketing is now recognised as being integral to business success. Acknowledging its outstanding practitioners is a tradition stretching back many years.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116441&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 20:05:16 +0200
   </pubDate>
   <title><![CDATA[Soapie saga breeds success]]></title>
   <description><![CDATA[Many marketing campaigns associate themselves with popular television programmes. But few have combined as effectively as Pep Stores and the Generations soapie.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116468&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 20:11:13 +0200
   </pubDate>
   <title><![CDATA[Brand Awards]]></title>
   <description><![CDATA[While Pep Stores won the Grand Prix award for best overall Brand Marketing Campaign, several other awards and special mentions were also made:]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116467&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 26 Feb 2009 20:01:11 +0200
   </pubDate>
   <title><![CDATA[Coke rocks on]]></title>
   <description><![CDATA[Claimed to be the biggest rock celebration in SA to date, My Coke Fest is a 12-hour festival featuring top local and international acts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116458&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Feb 2009 20:02:09 +0200
   </pubDate>
   <title><![CDATA[Stars arising ]]></title>
   <description><![CDATA[Unable to separate two exceptional young candidates for Marketing Rising Star of the Year, the judges decided Monique Ethelston of the Red Espresso Company and Ilse Smuts of FNB should share the 2008 award.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116462&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Feb 2009 11:07:22 +0200
   </pubDate>
   <title><![CDATA[AMPS Data now available online]]></title>
   <description><![CDATA[In a move seen as a major boon for market researchers everywhere, The South African Advertising Research Foundation in conjunction with Eighty20, have made some valuable AMPS (All Media and Products Survey) data available online.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116421&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 26 Feb 2009 12:36:58 +0200
   </pubDate>
   <title><![CDATA[Taking your product to the people]]></title>
   <description><![CDATA[Marketers in the telecommunications field should pay close attention to this latest development and learn a thing or two from Google. The search engine giant, in its typical pioneering tradition, unveils a world-first internet bus that will take the internet to the people and allow them to experience the web first hand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116383&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 25 Feb 2009 16:22:35 +0200
   </pubDate>
   <title><![CDATA[Loeries accommodation bookings open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116386&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Feb 2009 16:10:09 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: Media stereotyping - What are the limits?]]></title>
   <description><![CDATA[There's no denying that the media and marketing industries are positively in love with exaggerated social stereotypes. Accents, mannerisms, “quirky” habits are all par for the course. Or so it would seem . . . until a recent radio show appeared to overstep the unwritten boundaries and in so doing, unleashed the wrath of the South African Indian community.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116382&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Feb 2009 16:27:38 +0200
   </pubDate>
   <title><![CDATA[Seminar exposes eye-tracking]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116387&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 25 Feb 2009 16:31:09 +0200
   </pubDate>
   <title><![CDATA[Newsclip focuses on mobile marketing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116389&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 24 Feb 2009 13:25:57 +0200
   </pubDate>
   <title><![CDATA['Local is lekker' especially in an economic downturn]]></title>
   <description><![CDATA[In-house marketing teams and African ad agencies are essential to help corporations with brand and product development. Monolithic marketing campaigns and branding which applies a rigid top-down approach need to be re-evaluated.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116334&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Feb 2009 12:45:52 +0200
   </pubDate>
   <title><![CDATA[The upside of economic downturn]]></title>
   <description><![CDATA[Nobody likes an economic recession. It brings heartache to the innocent, while the perpetrators go free. I very much doubt if the top bankers, Wallstreeters, and analysts in America – the greed clique who caused the collapse of the world's financial system – are particularly worried about having to search for the money to pay for an expensive latte at their nearest Starbucks, having lunch at the Four Seasons, or flying first class.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116322&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 24 Feb 2009 12:57:39 +0200
   </pubDate>
   <title><![CDATA[Flu vaccination campaign not quite in the toilet]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116331&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Feb 2009 14:20:33 +0200
   </pubDate>
   <title><![CDATA[Message from the editor]]></title>
   <description><![CDATA[Hi Marketingweb readers! As you may already know, I am the new editor of Marketingweb having recently taken over from Gillian Jones. Since taking up the role of editor of Marketingweb, I've initiated a number of
exciting additions and improvements which I thought I'd best communicate to you via this short message.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116335&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Feb 2009 15:28:17 +0200
   </pubDate>
   <title><![CDATA[Ad agency Mortimer-Harvey exposes Niehaus]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116328&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Feb 2009 09:55:09 +0200
   </pubDate>
   <title><![CDATA[More to a brand than a hefty price tag (part II)]]></title>
   <description><![CDATA[So what can brands do to give back to the communities that are responsible for their profits? Florence Modikwe has some suggestions in today's Township Talk.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116333&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 23 Feb 2009 15:25:06 +0200
   </pubDate>
   <title><![CDATA[2009 Facebook Marketing Bible is here]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116303&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Feb 2009 14:38:49 +0200
   </pubDate>
   <title><![CDATA[New appointments: 24 February 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116300&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Feb 2009 11:56:28 +0200
   </pubDate>
   <title><![CDATA[Avoid the cleaners]]></title>
   <description><![CDATA[As the economic downturn bites deeper, the advertising and media industry needs to be more alert. But the current African disease is the scam. Right now the most notorious country on the African continent is Nigeria. I was not surprised, watching a BBC drama last night, to discover that the villain was . . . who? A Nigerian.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116204&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Feb 2009 15:36:17 +0200
   </pubDate>
   <title><![CDATA[The Case for 14 LSM’s]]></title>
   <description><![CDATA[The advertising industry's move from 10 LSM categories to 14 is definitely a case of "more is less". More categories means there is much less confusion and far better market segmenting as Gordon Muller of the AMF explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116301&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Feb 2009 16:58:07 +0200
   </pubDate>
   <title><![CDATA[Building brand communities in South Africa, is it possible?]]></title>
   <description><![CDATA[There isn’t a media or marketing person around that does not know just how to integrate social media into their current campaigns and strategies. This week The Digital Edge podcast covers the issue of social media and the opportunities therein.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116299&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Feb 2009 17:38:00 +0200
   </pubDate>
   <title><![CDATA[From “global warming” to “global cooling”]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116313&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Feb 2009 09:58:52 +0200
   </pubDate>
   <title><![CDATA[REAL Chartered Marketers acknowledged]]></title>
   <description><![CDATA[After a long and sometimes painful process the Chartered Marketer SA qualification has come of age.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116242&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Feb 2009 14:05:51 +0200
   </pubDate>
   <title><![CDATA[Total ad spend in 2008]]></title>
   <description><![CDATA[The total ad spend in South Africa for 2008 paints a picture of the economic climate that was. Internet was by far the biggest winner and it will be interesting to see what changes in ad spend the current economic climate will bring.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116239&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Feb 2009 11:32:43 +0200
   </pubDate>
   <title><![CDATA[Bytes from Aardfarq...]]></title>
   <description><![CDATA[<b>Do banners have value?</b>
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116206&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Feb 2009 10:01:12 +0200
   </pubDate>
   <title><![CDATA[Is traditional media on its deathbed in South Africa?]]></title>
   <description><![CDATA[SA’s digital marketing podcast gets big media perspective.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116203&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Feb 2009 10:24:10 +0200
   </pubDate>
   <title><![CDATA[Account moves: 19 February 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116205&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 18 Feb 2009 12:43:58 +0200
   </pubDate>
   <title><![CDATA[APEX entries exceed expectations]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116158&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Feb 2009 11:11:46 +0200
   </pubDate>
   <title><![CDATA['Moving Tactics' has the Midas Touch]]></title>
   <description><![CDATA[“New media” . . . the mere mention of this term is enough to cause some marketers to cringe. What is “new media”, really? What does it mean for me as a marketer? There really isn't an easy answer to this. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116177&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 18 Feb 2009 10:53:53 +0200
   </pubDate>
   <title><![CDATA[Digital Symposium sheds light on latest online developments]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116152&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 18 Feb 2009 12:37:36 +0200
   </pubDate>
   <title><![CDATA[Loeries Annual, guide to industry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116159&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 18 Feb 2009 12:40:28 +0200
   </pubDate>
   <title><![CDATA[Loerie Travelling Exhibition launches at Design Indaba]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116160&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Feb 2009 09:53:17 +0200
   </pubDate>
   <title><![CDATA[Mobile marketing gets a boost]]></title>
   <description><![CDATA[Marketers are currently being bombarded with a number of new technologies, platforms and buzzwords to become accustomed to. Charles Ash says if you haven't realised yet that "mobile" is far more than just SMS, then perhaps you need to start getting a bit concerned . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116175&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Feb 2009 09:52:05 +0200
   </pubDate>
   <title><![CDATA[Is that your super-smart spouse, or intellectual property?]]></title>
   <description><![CDATA[What will happen to intellectual property with the whole world going digital? Nigel Fox ponders the implications of intellectual property protection for the marketing and advertising industries.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116176&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 17 Feb 2009 16:15:37 +0200
   </pubDate>
   <title><![CDATA[More to a brand than a hefty price tag?]]></title>
   <description><![CDATA[Are brand owners the fat cats of the township society? This is what Florence Modikwe wants to know in today's Township Talk.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116126&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Feb 2009 13:40:29 +0200
   </pubDate>
   <title><![CDATA[Advertising on the skids?]]></title>
   <description><![CDATA[The current global economic crisis has marketers scratching their heads trying to figure out about how to generate sales volume and cut costs. The problem they face is the negative impact this crisis is having on consumers' behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116116&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Feb 2009 17:14:27 +0200
   </pubDate>
   <title><![CDATA[Measuring advertising effectiveness]]></title>
   <description><![CDATA[It's an age-old issue, ROI. Charles Ash has a look at MBTS and thinks the system may just provide the answers cheque-signers have been looking for all along . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116118&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Feb 2009 13:34:26 +0200
   </pubDate>
   <title><![CDATA[It's all about demographics]]></title>
   <description><![CDATA[Having been asked to "share the love" this Valentine's Day, Dianne Bayley instead found a whole new electronic way to get ticked off by poor marketing tactics . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116119&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Feb 2009 13:37:27 +0200
   </pubDate>
   <title><![CDATA[Welcome to the year two thousand and whine]]></title>
   <description><![CDATA[Omar Essack suggests we quit the "geeeze and whine" party, and hop aboard some of the initiatives that are truly making a difference to consumers.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116120&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Feb 2009 16:34:09 +0200
   </pubDate>
   <title><![CDATA[New appointments: 17 February 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=116065&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Feb 2009 15:34:56 +0200
   </pubDate>
   <title><![CDATA[Government marketing gets fresh(er)]]></title>
   <description><![CDATA[Innovative, fresh, creative . . . these are not words one would ordinarily associate with the dreary, staid bureaucracy of governments the world over. It is therefore an interesting surprise to see our very own government doing its bit to make some of the myriad flyers and information booklets it produces more fun, accessible and engaging. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115907&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Feb 2009 15:12:54 +0200
   </pubDate>
   <title><![CDATA[Account moves: 12 February 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115904&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Feb 2009 10:29:47 +0200
   </pubDate>
   <title><![CDATA[Axe gets axed]]></title>
   <description><![CDATA[The target market for Unilever's Axe deodorant is young males who have ambitions to bed as many nubile girls as possible before they have to behave themselves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115869&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Feb 2009 15:31:44 +0200
   </pubDate>
   <title><![CDATA[Wrap up with Avis]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 13 Feb 2009 13:44:28 +0200
   </pubDate>
   <title><![CDATA[Starbucks smells the coffee]]></title>
   <description><![CDATA[With Starbucks trying to regain some market share and our own Woolworths doing a similar thing here, Charles Ash asks id we aren't a day late and a dollar short . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115908&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Feb 2009 15:40:18 +0200
   </pubDate>
   <title><![CDATA[From Vernon Koekemoer to Frikkie: Who's Frikkie?]]></title>
   <description><![CDATA[A new ad has just been released on TV for Namaqua Wines. For those of you who have seen the newly released commercial, you may be asking, “Who is Frikkie”? This was the response that Tomcat Advertising Agency was hoping for.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115915&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Feb 2009 15:20:21 +0200
   </pubDate>
   <title><![CDATA[Joe Public concludes buy-back from Draftfcb]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Feb 2009 13:38:13 +0200
   </pubDate>
   <title><![CDATA[Back to Basics Part 6: Bringing together paid search marketing and display advertising]]></title>
   <description><![CDATA[An integrated and consistent approach to online marketing across paid search, display ads and other tools rewards advertisers with superior return on investment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115906&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Feb 2009 08:59:50 +0200
   </pubDate>
   <title><![CDATA[A sad story]]></title>
   <description><![CDATA[When I reviewed the early issues of <i>The Times</i> last year I was rather impressed by the content. It was an interesting read and, as a subscriber to the <i>Sunday Times</i>, I looked forward to my free copy. Fast forward to the issue dated 5 February 2009. What a disappointment. There is nothing in the newspaper of real interest to read. The content is wishy-washy with large photographs dominating each page.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115738&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Feb 2009 15:49:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: 10 February 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115737&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Feb 2009 13:39:39 +0200
   </pubDate>
   <title><![CDATA[Mostly watched vs most favourite]]></title>
   <description><![CDATA[In today's Township Talk, Florence Modikwe asks, "What is the difference between a most watched soapie to a favourite soapie?"]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115788&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Feb 2009 15:26:15 +0200
   </pubDate>
   <title><![CDATA[Google Ads or Google Gags?]]></title>
   <description><![CDATA[Google Ads, that clinically efficient electronic behemoth of the online advertising industry is not without its funny side.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115789&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Feb 2009 09:50:24 +0200
   </pubDate>
   <title><![CDATA[Increase market vigilance, visibility]]></title>
   <description><![CDATA[There's nothing like a severe economic downturn to turn once thriving corporations with large, whimsical marketing budgets, into bean-counting, introspective marketing recluses, says Charles Ash. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115765&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Feb 2009 09:43:13 +0200
   </pubDate>
   <title><![CDATA[Marketingweb launches Facebook group]]></title>
   <description><![CDATA[Marketingweb.co.za, the premier online source of quality insight into the world of marketing, has launched a group on popular social networking platform Facebook. The aim is to augment the Marketingweb brand and expose it to new online audiences.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115763&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Feb 2009 12:49:17 +0200
   </pubDate>
   <title><![CDATA[An unbiased media: The impossible dream?]]></title>
   <description><![CDATA[With the South African elections looming, Dianne Bayley hopes the media can be less biased than the US media was during Obama vs McCain.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115782&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Feb 2009 11:13:50 +0200
   </pubDate>
   <title><![CDATA[Reggie’s, Baby and Company go online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115709&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Feb 2009 10:34:46 +0200
   </pubDate>
   <title><![CDATA[When publishers get it right]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115708&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Feb 2009 11:15:40 +0200
   </pubDate>
   <title><![CDATA[Breaking news on your phone]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115710&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Feb 2009 11:28:12 +0200
   </pubDate>
   <title><![CDATA[Stimorol's innovation efforts rewarded]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115712&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Feb 2009 09:32:27 +0200
   </pubDate>
   <title><![CDATA[Account moves: 5 February 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115604&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Feb 2009 09:41:14 +0200
   </pubDate>
   <title><![CDATA[No spam please: Mobile content with a difference]]></title>
   <description><![CDATA[Spam – a word that went from describing a tasty can of processed meat into something that now brings horror to anyone using e-mail – is, Charles Ash believes, the curse of tech fundis across the globe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115608&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Feb 2009 12:03:42 +0200
   </pubDate>
   <title><![CDATA[TNT extends World Press Photo sponsorship]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115619&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Feb 2009 11:46:47 +0200
   </pubDate>
   <title><![CDATA[The cost of vigilance has gone up]]></title>
   <description><![CDATA[The Advertising Standards Authority (ASA) has announced a price increase to its fee structure to cover spiralling operational costs. In the current economic climate this, of course, comes as no surprise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115618&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Feb 2009 11:27:45 +0200
   </pubDate>
   <title><![CDATA[I have a dream . . .]]></title>
   <description><![CDATA[. . . that one day we will all have cheap, unlimited internet, says Charles Ash]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115617&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Feb 2009 12:06:24 +0200
   </pubDate>
   <title><![CDATA[And the consumer favourite is...]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115621&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Feb 2009 16:42:14 +0200
   </pubDate>
   <title><![CDATA[The writing on the wall will never be the same again]]></title>
   <description><![CDATA[When I first heard about this new marketing/advertising display technology, I couldn't quite visualise it. Then, I thought back to the BMW advert of a few months ago where this guy ran through an art gallery with still pictures of a BMW starting to animate and come to life as he passed by and looked at the pictures on the wall.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115609&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Feb 2009 11:36:14 +0200
   </pubDate>
   <title><![CDATA[Snippets from John Farquhar]]></title>
   <description><![CDATA[Loeries for the Mother City]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115610&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Feb 2009 12:05:14 +0200
   </pubDate>
   <title><![CDATA[Talk radio raises millions for orphans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115620&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Feb 2009 10:00:55 +0200
   </pubDate>
   <title><![CDATA[New appointments: 3 February 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115501&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Feb 2009 14:22:44 +0200
   </pubDate>
   <title><![CDATA[Fiery new editor for Marketingweb]]></title>
   <description><![CDATA[With immediate effect, Charles Ash has been appointed Editor of Marketingweb. He takes over from Gillian Jones who carefully guided the product for three years, during which time the user numbers increased due to quality content and consistency of delivery. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115506&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Feb 2009 11:19:57 +0200
   </pubDate>
   <title><![CDATA[Sunday Times New look]]></title>
   <description><![CDATA[The February 1 edition of the Sunday Times introduced readers to its new look which is now a collection of ten supplements, each devoted to a specific subject:
Review, a general overview of news; sport; Money; Business, Lifestyle, Travel/Food, Careers 1 & 2, a magazine devoted to Movies and TV programming, and Skillz which focuses on the youth. The first edition of the youth supplement was rather skimpy but this will increase in size over time.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115509&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Feb 2009 11:50:08 +0200
   </pubDate>
   <title><![CDATA['We deliver whatever it takes'? I don't think so!]]></title>
   <description><![CDATA[A recent trip to the South African Post Office (SAPO) led me to wonder why an organisation of its size and importance has branches that are manned by the uncivilised and merely induce migraines, says Florence Modikwe in today's Township Talk.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115498&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Feb 2009 14:33:07 +0200
   </pubDate>
   <title><![CDATA[The best answers are simple. Now, what was the question?]]></title>
   <description><![CDATA[We know that the best answers are simple, it’s just that getting to them can be so complex - and never more so than in 2009 as waves of economic crisis lap at global economies. Mike Freedman, however, has a vision . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Feb 2009 10:09:46 +0200
   </pubDate>
   <title><![CDATA[Runner’s World presents The Bonitas Comrades Novice Project]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115481&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Feb 2009 10:06:45 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions 2009 open for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115482&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Feb 2009 16:41:45 +0200
   </pubDate>
   <title><![CDATA[Mango and Nedbank sign Nedbank Greenbacks deal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115480&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Feb 2009 14:22:37 +0200
   </pubDate>
   <title><![CDATA[We are more than capable – if we think about it]]></title>
   <description><![CDATA[The scale and breadth of the challenges confronting us are gigantic, says Graeme Butchart, but new insights and different thinking is key to coping.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Feb 2009 16:19:23 +0200
   </pubDate>
   <title><![CDATA[David Droga appointed Cannes 2009 Titanium and Integrated Jury President]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115474&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Feb 2009 14:38:54 +0200
   </pubDate>
   <title><![CDATA[Is digital marketing just gibberish?]]></title>
   <description><![CDATA[New digital marketing podcast offers key perspectives.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115467&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Feb 2009 14:14:08 +0200
   </pubDate>
   <title><![CDATA[Avoid the Web 2.0 claptrap!]]></title>
   <description><![CDATA[The world is now in the grips of its second web technology iteration, with the “web 2.0” buzzword scaring the be-jeezus out of non-tech-savvy marketers. Funny thing though, Charles Ash can't exactly remember the first web iteration being anything more than a looming threat on the South African horizon . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jan 2009 10:50:56 +0200
   </pubDate>
   <title><![CDATA[Consumer outlook 'not horrible']]></title>
   <description><![CDATA[According to the latest ChangeWave survey of American consumers, conducted 5-9 January, editors Paul Carton and Jean Crumrine suggest that this latest survey shows some intriguing signs that consumer spending may finally be stabilising after a prolonged slowdown. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115366&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jan 2009 08:29:00 +0200
   </pubDate>
   <title><![CDATA[Account moves: 29 January 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115365&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jan 2009 08:53:01 +0200
   </pubDate>
   <title><![CDATA[Mpofu: “I will not back down”]]></title>
   <description><![CDATA[Sacked group chief executive officer, Dali Mpofu, says there is “no point” at which he will give up in his battle against the SABC.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115373&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jan 2009 10:36:36 +0200
   </pubDate>
   <title><![CDATA[Facebook murder: Media should carry warnings . . .]]></title>
   <description><![CDATA[In October last year, the BBC reported what became known globally as the "Facebook Murder", where a man murdered his wife after she changed her marital status from "married" to "single" online.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115370&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jan 2009 08:48:42 +0200
   </pubDate>
   <title><![CDATA[Budget slashing: Self-fulfilling prophecy?]]></title>
   <description><![CDATA[Some suggest that endless talk of economic slumps can sometimes be a self-fulfilling prophecy, says Dianne Bayley, with buyers keeping wallets zipped and brands slashing marketing budgets - causing an economic slump! Superbrands sees things differently . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115371&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jan 2009 09:33:52 +0200
   </pubDate>
   <title><![CDATA[Keeping an audience on the web]]></title>
   <description><![CDATA[Some bytes from the Aardfarq . . . no tetanus shots required!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115375&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Jan 2009 08:43:25 +0200
   </pubDate>
   <title><![CDATA[Eurosport tips SA as premier sport, outdoor destination]]></title>
   <description><![CDATA[Eurosport, the channel welcomed into 116,000,000 homes in 59 countries will introduce four South African legends to its daily network of 21,700,000 people.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115367&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Jan 2009 12:12:59 +0200
   </pubDate>
   <title><![CDATA[Creatives snap up Great Stock! prizes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115340&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Jan 2009 13:25:42 +0200
   </pubDate>
   <title><![CDATA[What's up with the airwaves]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115343&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Jan 2009 12:07:46 +0200
   </pubDate>
   <title><![CDATA[Savanna drinkers go global!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115339&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Jan 2009 13:24:21 +0200
   </pubDate>
   <title><![CDATA[SAARF training seminars for 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115342&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Jan 2009 13:23:07 +0200
   </pubDate>
   <title><![CDATA[Dan Moyane joins MDDA Board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115341&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Jan 2009 10:05:55 +0200
   </pubDate>
   <title><![CDATA[Cell C ads get it right, others leave me fuming]]></title>
   <description><![CDATA[I am baffled at how easy it is for an advertiser or marketer to get it wrong. What could be so difficult about marketing a product in the appropriate manner to the mass market? Getting it all wrong is an insult to the township life. Says Florence Modikwe in today's Township Talk.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115281&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Jan 2009 10:31:23 +0200
   </pubDate>
   <title><![CDATA[SABC: More – and more – of the same?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115271&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 17:56:55 +0200
   </pubDate>
   <title><![CDATA[All that glitters isn’t always Gold]]></title>
   <description><![CDATA[Compared to the rest of the world, South Africa is fairly far behind in terms of digital and mobile advertising. Though we are new to the online game, we are certainly enthusiastic to get our stuff out there, have it critiqued and, next time, come up with something that is even better.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115251&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 17:59:59 +0200
   </pubDate>
   <title><![CDATA[PEP brings feel good radio show]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115256&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 18:20:52 +0200
   </pubDate>
   <title><![CDATA[Watch out for the little guy]]></title>
   <description><![CDATA[Here's Nigel Fox's global warning: Forget the sharks, beware the piranhas . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115248&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 18:14:49 +0200
   </pubDate>
   <title><![CDATA[Get the scoop first with Standard Bank]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115261&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 17:33:55 +0200
   </pubDate>
   <title><![CDATA[General Mills, ASA agree on advertising to kids]]></title>
   <description><![CDATA[Some say it's the ads, some say it's the parents . . . the medical profession, however, says it's obesity and it's going to damage your child. Now food giant General Mills agrees with ASA restrictions on ads for kids.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115253&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 16:07:44 +0200
   </pubDate>
   <title><![CDATA[Cyber safety net for retailers?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115245&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 18:11:32 +0200
   </pubDate>
   <title><![CDATA[SAARF March LSM workshop cancelled]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115257&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 17:35:32 +0200
   </pubDate>
   <title><![CDATA[Who's online in SA?]]></title>
   <description><![CDATA[The internet is attracting more users - most of them older men who are English-speaking - and Avusa's online newspapers are dominating the online arena as the fastest growing brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115254&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 17:22:27 +0200
   </pubDate>
   <title><![CDATA[Shopper marketing]]></title>
   <description><![CDATA[Marketers are well aware that the best time to interact with consumers is to engage with them when the iron is hot – that is, talking to them when they are buying goods that satisfy their needs. But when they try to take advantage of the opportunity marketers have been stymied by a retail mind set which has its roots in the past. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 18:06:23 +0200
   </pubDate>
   <title><![CDATA[2009 Street Pole Ads Cannes Award deadline looms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115262&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 18:02:18 +0200
   </pubDate>
   <title><![CDATA[CALTEX takes a Fresh look at Convenience]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115258&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 18:03:18 +0200
   </pubDate>
   <title><![CDATA[If you’re not LinkedIn, Twittering or Facebooking, you lose!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115259&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Jan 2009 18:04:14 +0200
   </pubDate>
   <title><![CDATA[Chew life with SA's Hip Hop star and Stimorol]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115260&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Jan 2009 11:23:02 +0200
   </pubDate>
   <title><![CDATA[Warsop's planetary view on digital]]></title>
   <description><![CDATA[South Africa’s hottest new podcast – THE DIGITAL EDGE – tackles South Africa’s big agency perspective on the relevance and impact of digital marketing in today’s market. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115252&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 11:16:01 +0200
   </pubDate>
   <title><![CDATA[Indiza Media goes big at OR Tambo International Airport]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115141&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 11:52:44 +0200
   </pubDate>
   <title><![CDATA[Brand Obama: Proof is in the pudding]]></title>
   <description><![CDATA[The strategically sound campaign developed by David Axelrod and his team to get Barack Obama elected as president culminated on Tuesday with the world seeing the man behind “yes, we can” being sworn into office. Robert Havik, managing director of Switch Branding and Design, maintains this success again demonstrates how strong brands have the power to capture the hearts and minds of consumers, and become a critical factor in determining their “buy-in”…]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115119&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 11:20:43 +0200
   </pubDate>
   <title><![CDATA[Choosing the right environment for your online ads]]></title>
   <description><![CDATA[Placing your online ads in the right environments is critical to the success of your campaign. This month, Diane Charton, managing director, Acceleration Media, looks at a checklist of qualities that you should be seeking from the sites that you place your ads on.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115123&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 08:55:45 +0200
   </pubDate>
   <title><![CDATA[SOS looks forward to SABC’s March hearing]]></title>
   <description><![CDATA[The Save Our SABC Coalition (SOS) welcomes the long awaited set down of the Freedom of Expression Institute’s (FXI) complaint against the SABC for hearing before the Complaints and Compliance Committee (CCC) of the Independent Communications Authority of South Africa (ICASA) during March 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115122&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 10:05:42 +0200
   </pubDate>
   <title><![CDATA[ANC: SA media 'negative' and 'sensational']]></title>
   <description><![CDATA[While the Congress of the People (COPE) maintains that South African journalists “are doing their jobs well,” the African National Congress (ANC) says there is a tendency among most of the country’s media to cover only that which is “negative or sensational”. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115135&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 09:51:54 +0200
   </pubDate>
   <title><![CDATA[Account moves: 22 January 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115133&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 08:52:34 +0200
   </pubDate>
   <title><![CDATA[Marketing of health products is not well . . .]]></title>
   <description><![CDATA[Advertising in the nutritional supplements category has become so formulaic, it’s like swallowing a rather bitter pill. Mike Kane-Smith gives insight into how to boost the energy levels of advertising in this sector.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115120&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 15:24:39 +0200
   </pubDate>
   <title><![CDATA[Legs? This ad has got Veet . . .]]></title>
   <description><![CDATA[This is what we mean when we talk "innovative marketing". You've no doubt already seen the quarter-page tactical ad for Veet that ran in newspapers in Australia, New Zealand and Canada that went viral almost immediately.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115166&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 11:14:28 +0200
   </pubDate>
   <title><![CDATA[One week left to win a PRISM Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115140&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 11:12:09 +0200
   </pubDate>
   <title><![CDATA[Bytes from the Aardfarq]]></title>
   <description><![CDATA[The Aardfarq suggests a little humour doesn’t go amiss in advertising . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115131&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Jan 2009 15:18:10 +0200
   </pubDate>
   <title><![CDATA[ADT sponsors Eyewitness News broadcast]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115097&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Jan 2009 15:05:18 +0200
   </pubDate>
   <title><![CDATA[2009 Facebook Marketing Bible is here]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115092&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Jan 2009 14:32:30 +0200
   </pubDate>
   <title><![CDATA[Neo responds to 'Edith Venter resigns' article]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115090&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Jan 2009 14:10:58 +0200
   </pubDate>
   <title><![CDATA[Part II of The Great South African telecomms RIPOFF]]></title>
   <description><![CDATA[Want to know how to make an almost-free phone call? Speak to Charles Ash, loather of money-grubbing telecommunications companies . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115028&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jan 2009 15:31:51 +0200
   </pubDate>
   <title><![CDATA[The world finds its G spot online]]></title>
   <description><![CDATA[Trendwatching.com asks if there has ever been more urgency for corporations to ditch the greed and embrace generosity, suggesting that it's something countless individuals have already started doing. Giving is the new taking, and sharing is the new giving . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115025&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jan 2009 13:09:44 +0200
   </pubDate>
   <title><![CDATA[Get the edge from SA's top new media gurus]]></title>
   <description><![CDATA[South Africa’s hottest new podcast – THE DIGITAL EDGE – brings you its second episode on 19 January 2009, hot on the heels of the first ever podcast specifically for the marketing industry, which saw around 384 downloads in the first few days of its launch.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115023&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jan 2009 12:48:47 +0200
   </pubDate>
   <title><![CDATA[Retailers should teach their staff manners]]></title>
   <description><![CDATA[A shopping experience at a township retailer leaves a lot to be desired, says Florence Modikwe in the first of our new series “Township Talk”. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115032&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jan 2009 12:35:34 +0200
   </pubDate>
   <title><![CDATA[SA marketing methods outdated?]]></title>
   <description><![CDATA[This week, venerable ad and marketing man John Farquhar wants to know just when product development, consumer communication and sales will start singing off the same song sheet . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115027&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jan 2009 15:15:29 +0200
   </pubDate>
   <title><![CDATA[iLogic & Trigger offer the whole nine yards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115042&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jan 2009 13:22:11 +0200
   </pubDate>
   <title><![CDATA[DStv: Déjà vu all over again]]></title>
   <description><![CDATA[So you can answer every question on The Weakest Link. Big deal. Not only can Dianne Bayley answer them all, she can also recite the entire script of Home Heist and the OJ Simpson trial - and tell you who will win Masterchef Goes Large . . . again and again and again . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115024&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Jan 2009 13:57:53 +0200
   </pubDate>
   <title><![CDATA[SA radio listens to the industry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114989&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Jan 2009 13:45:53 +0200
   </pubDate>
   <title><![CDATA[Jacaranda 94.2 re-launches network of angels]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Jan 2009 12:02:20 +0200
   </pubDate>
   <title><![CDATA[New appointments: 20 January]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=115000&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Jan 2009 13:56:27 +0200
   </pubDate>
   <title><![CDATA[Call to submit proposal for code of advertising practice]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114987&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Jan 2009 13:54:22 +0200
   </pubDate>
   <title><![CDATA[SynthaSite do-it-yourself website winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114986&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Jan 2009 14:02:22 +0200
   </pubDate>
   <title><![CDATA[Rand Show back at Johannesburg Expo Centre]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114991&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Jan 2009 14:11:16 +0200
   </pubDate>
   <title><![CDATA[Chocolate Festival celebrates the cocoa bean]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Jan 2009 13:59:15 +0200
   </pubDate>
   <title><![CDATA[Obama inauguration on SABC 2]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114990&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Jan 2009 08:52:57 +0200
   </pubDate>
   <title><![CDATA[2009 Cannes Lions Media Jury president announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114916&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Jan 2009 08:50:02 +0200
   </pubDate>
   <title><![CDATA[MTN and Neotel to co-build long-distance fibre optic network]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114915&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jan 2009 12:07:47 +0200
   </pubDate>
   <title><![CDATA[Perk up]]></title>
   <description><![CDATA[Are you of the opinion that all the good ideas have already been done; that we are now merely rehashing what is already is existence? As the now infamous Mr. Charles Duell, commissioner of the United States Patent Office, proclaimed back in 1899, “Everything that can be invented – has been invented”. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114872&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Jan 2009 08:47:36 +0200
   </pubDate>
   <title><![CDATA[Leverage tough times, says Ogilvy – here's how!]]></title>
   <description><![CDATA[Ogilvy Group has launched a website to help marketers through the recession by giving practical, how-to advice. It's all about a "a glimmer of hope" the agency says it's offering to encourage marketers to seize this moment as an opportunity to grow brands and ensure future success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114876&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Jan 2009 14:12:23 +0200
   </pubDate>
   <title><![CDATA[SAA must set aside R240m tender, says Judge]]></title>
   <description><![CDATA[The Johannesburg High Court has ordered SA Airways to set aside a R240-million tender the airline awarded to Starcom Worldwide, lawyers have revealed. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114874&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jan 2009 08:53:30 +0200
   </pubDate>
   <title><![CDATA[Brands of the future: Equity vs. value]]></title>
   <description><![CDATA[Being in the marketing "space" I am extremely passionate about brands. So what exactly is a brand? Well if you’re reading this article and thinking it’s a name and logo then be grateful that we haven’t met. If one has to consult Wikipedia, a brand is a series of associations and experiences linked to an organisation. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114873&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jan 2009 09:00:29 +0200
   </pubDate>
   <title><![CDATA[Account moves: 15 January]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114875&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Jan 2009 08:48:14 +0200
   </pubDate>
   <title><![CDATA[East, west, PnP's best . . .]]></title>
   <description><![CDATA[Proving that South Africa can compete with the best of them, Pick n Pay chief executive Nick Badminton says he was "thrilled" to accept the highly coveted National Retail Federation (NRF) international award naming Pick n Pay the world's best retailer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114871&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Jan 2009 15:08:14 +0200
   </pubDate>
   <title><![CDATA[Sentient Communications launches online brand]]></title>
   <description><![CDATA[Sentient Communications has launched Sentient Digital, a division set to focus on brand communications in the online world. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114863&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Jan 2009 15:05:06 +0200
   </pubDate>
   <title><![CDATA[ELLE joins the fight against HIV in Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114862&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Jan 2009 15:03:39 +0200
   </pubDate>
   <title><![CDATA[Exactmobile and NORM settle royalty dispute]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114861&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Jan 2009 13:04:01 +0200
   </pubDate>
   <title><![CDATA[2009 Roger Garlick Awards judges announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114855&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Jan 2009 10:24:29 +0200
   </pubDate>
   <title><![CDATA[SAMRA Conference rates remain unchanged]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114849&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jan 2009 12:47:31 +0200
   </pubDate>
   <title><![CDATA[Fanta Zero breaks the bounds with CineMARK]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114794&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jan 2009 08:44:36 +0200
   </pubDate>
   <title><![CDATA[TBWA\Hunt Lascaris\Johannesburg ranked number one agency in SA]]></title>
   <description><![CDATA[TBWA\Hunt\Lascaris, Johannesburg has been rated the number one advertising agency in South Africa, and number nine in the world, in the 6th Annual Bestadsontv.com Rankings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114751&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jan 2009 09:44:19 +0200
   </pubDate>
   <title><![CDATA[More to a purchasing decision than meets the eye]]></title>
   <description><![CDATA[A recent global shopper study undertaken by Ogilvy’s Activation unit, represented in South Africa by Brand Activation in Johannesburg and OgilvyAction in Durban, has uncovered critical new insights into shopping behaviour. The research exposes that the widely quoted “70% of purchase decisions are made in store” only goes so far, and marketers need to understand that shopper decision making varies considerably by market, category and channel. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 11:59:07 +0200
   </pubDate>
   <title><![CDATA[Activia challenges you to a healthy start]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114579&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 15:00:54 +0200
   </pubDate>
   <title><![CDATA[Marketing and advertising needs a shakeup]]></title>
   <description><![CDATA[Are South Africa's marketing and advertising gurus up to scratch in today's tough marketing environment? I doubt they are. They have had a favourable market for far too long, where growth was a given and the one-size-fit-all approach to communication generated enough interest to do the brand building and sales job.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114582&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 11:49:57 +0200
   </pubDate>
   <title><![CDATA[The great South African telecommunications RIPOFF!!]]></title>
   <description><![CDATA[Charles Ash, founder of www.bruin-ou.com and marketing manager of www.thehostingcompany.co.za has had it with telecoms and SMS ripoffs. He cautions that this information could put BILLIONS of Rands back into the South African economy!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114572&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 15:57:50 +0200
   </pubDate>
   <title><![CDATA[New book on consumer behaviour]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114634&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Jan 2009 11:23:33 +0200
   </pubDate>
   <title><![CDATA[Salary survey 2009]]></title>
   <description><![CDATA["Every day I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work," Robert Orben. 
Like Robert Orben, you probably have to go to work every day too, so check out Ad Talent's 2009 salary survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114585&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 16:02:43 +0200
   </pubDate>
   <title><![CDATA[Cheap is nasty . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114663&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Jan 2009 09:26:29 +0200
   </pubDate>
   <title><![CDATA[DIGITAL EDGE is here]]></title>
   <description><![CDATA[It's here: The first local podcast for South African marketers, giving you THE DIGITAL EDGE.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114584&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 11:32:05 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Justine Cullinan]]></title>
   <description><![CDATA[5FM marketing manager Justine Cullinan shares her views on the pros and cons of being a marketing manager; the influence of gender in the workplace; her plans for the station; and much more . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114566&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 11:56:32 +0200
   </pubDate>
   <title><![CDATA[Services SETA calls for two sets of proposals]]></title>
   <description><![CDATA[The Services Sector Education and Training Authority (SETA) is calling for proposals for the project management and facilitation of CPD workshops for existing Chartered Marketers in order for them to maintain their status as CM (SA).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114574&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 16:00:07 +0200
   </pubDate>
   <title><![CDATA[Marketing in a downturn]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114650&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 12:16:58 +0200
   </pubDate>
   <title><![CDATA[Marketingweb gives you the DIGITAL EDGE]]></title>
   <description><![CDATA[There's a new resource to shake up the online world: It’s South Africa’s first podcast specifically intended for South African marketers, called THE DIGITAL EDGE.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114484&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Jan 2009 08:30:55 +0200
   </pubDate>
   <title><![CDATA[Five New Year's resolutions you can't afford not to make]]></title>
   <description><![CDATA[Tom Martin, president of Zehnder Communications in New Orleans and Baton Rouge, has come up with five suggestions for ensuring 2009 isn't entirely the year of whine and ruses . . . Think you can better them? Add your comment!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114448&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 14:17:24 +0200
   </pubDate>
   <title><![CDATA[Interim marketing managers mind the gap]]></title>
   <description><![CDATA[Clive Sexton, a director at Global the interim management provider Impact Executives, says that while interim marketing managers always claim that "delighting" customers is their ultimate aim – also being the best way to deliver profitable growth – two new pieces of research suggest that most marketing activity is destined to disappoint. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114363&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 13:48:25 +0200
   </pubDate>
   <title><![CDATA[Blue takes on Big Red . . .]]></title>
   <description><![CDATA[There are few countries in Africa where the omnipresent red and white colours of Coca-Cola haven’t been plastered across billboards, buildings and banners to epitomise Cocacolonisation by the world’s biggest soft drink brand. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114359&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Jan 2009 08:56:54 +0200
   </pubDate>
   <title><![CDATA[Tough times call for tough measures. Or do they?]]></title>
   <description><![CDATA[The world has been inundated with the dreaded “R” word – recession. But whether we like it or not consumers and business can’t ignore the effects of the latest economic recession.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114360&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 15:58:45 +0200
   </pubDate>
   <title><![CDATA[Millennials anxious now, optimistic about future]]></title>
   <description><![CDATA[What can a local marketer learn from Millenials?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114344&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 09:35:43 +0200
   </pubDate>
   <title><![CDATA[First SA PR agency to be Carbon neutral]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114336&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 13:31:05 +0200
   </pubDate>
   <title><![CDATA[Getting the balance right]]></title>
   <description><![CDATA[Selecting the right advertising agency is a crucial decision for any company. If chosen wisely it can lead to positive results for a company. However, the wrong agency/client fit will not only affect the working relationship but it will also be a waste of money – a risk not worth taking in today’s economic times.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114357&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 12:39:46 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions and CineMARK reunited]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114345&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 12:51:48 +0200
   </pubDate>
   <title><![CDATA[Ireland/Davenport pushes barriers in BMW ad]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114346&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 12:54:03 +0200
   </pubDate>
   <title><![CDATA[What does your art say about you?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114352&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 13:52:28 +0200
   </pubDate>
   <title><![CDATA[Up to your Eyeballs? Get rewarded!]]></title>
   <description><![CDATA[With more power over the choices they're making than ever before, consumers are becoming increasingly difficult to reach by conventional advertising. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114358&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 13:12:51 +0200
   </pubDate>
   <title><![CDATA[The new star wars]]></title>
   <description><![CDATA[With the world going into economic crisis mode, resulting in cash-strapped consumers and ever-tightening advertising budgets, it seems savvy marketers are pulling out all the stops – or is that showstoppers? Harry Herber explains. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114355&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Jan 2009 09:14:03 +0200
   </pubDate>
   <title><![CDATA[AARDFARQ]]></title>
   <description><![CDATA[Here’s John Farquhar's very own section on Marketingweb. With articles, opinion (his own) and snippets of info you won't find anywhere else.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114371&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Jan 2009 12:58:23 +0200
   </pubDate>
   <title><![CDATA[Foodcorp pays fine for bread fixing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114353&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 19 Dec 2008 10:13:45 +0200
   </pubDate>
   <title><![CDATA[Adreach and Soweto paddlers reach out to community]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114188&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Dec 2008 09:10:06 +0200
   </pubDate>
   <title><![CDATA[Onwards to 2009]]></title>
   <description><![CDATA[All the best for 2009 and farewell.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114169&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Dec 2008 09:07:01 +0200
   </pubDate>
   <title><![CDATA[Marcus Brewster Publicity launch new method]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114167&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Dec 2008 08:56:47 +0200
   </pubDate>
   <title><![CDATA[Bells to raise a million for disabled golfers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114164&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Dec 2008 09:03:42 +0200
   </pubDate>
   <title><![CDATA[Appletiser revamped]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114163&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Dec 2008 09:08:32 +0200
   </pubDate>
   <title><![CDATA[SA Fashion Week boosts local retail]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114168&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Dec 2008 08:43:47 +0200
   </pubDate>
   <title><![CDATA[Which is the trendiest company of them all?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114162&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Dec 2008 08:58:16 +0200
   </pubDate>
   <title><![CDATA[Online news channel launches in South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114165&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Dec 2008 09:05:22 +0200
   </pubDate>
   <title><![CDATA[MpowerFM’s GM leaves]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114166&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Dec 2008 17:05:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 17 December]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114154&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Dec 2008 17:09:59 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: What's on the menu?]]></title>
   <description><![CDATA[Did the cost of Foreign Affairs' year end function show belt-tightening restraint. Coenie Kukkuk thinks not in the last Pet Peeve of 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114155&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Dec 2008 17:12:51 +0200
   </pubDate>
   <title><![CDATA[A Guru in your pocket]]></title>
   <description><![CDATA[Ever needed to settle a bet or find the last line of the National Anthem in a hurry? Now you can Ask a Guru by SMSing 38183 and you'll have your answer in minutes.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114157&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Dec 2008 17:44:45 +0200
   </pubDate>
   <title><![CDATA[Interesting times demand "Durable Brands"]]></title>
   <description><![CDATA[Faced with a challenging economy and the near-total collapse of consumer confidence in institutions and companies, how do you make brands that matter in hard times?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114158&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Dec 2008 17:11:27 +0200
   </pubDate>
   <title><![CDATA[Measuring that all-important ROI]]></title>
   <description><![CDATA[Even in booming economic climates, marketers are under increased pressure to deliver a measurable return on their investment and, according to CEO of newly launched MBTS Francesco Mariola, are often reliant on sampling, research and even unquantifiable statistics and unconfirmed ratings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114156&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Dec 2008 17:11:33 +0200
   </pubDate>
   <title><![CDATA[Recipe for success]]></title>
   <description><![CDATA[Gianni Mariano equates food with business, business with art, art with coffee, coffee with food and food with life. Nicola van Aardt discovers that the joint owner of the Mastrantonio Group is not your typical businessman.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114127&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Dec 2008 10:43:41 +0200
   </pubDate>
   <title><![CDATA[Cope 'owns' Facebook ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114121&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Dec 2008 17:10:29 +0200
   </pubDate>
   <title><![CDATA[Brand governance]]></title>
   <description><![CDATA[Linda de Beer outlines how maintaining good corporate governance can enhance organisational brand and value.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114129&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Dec 2008 10:40:34 +0200
   </pubDate>
   <title><![CDATA[Angola launches first private TV channel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114119&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Dec 2008 17:11:01 +0200
   </pubDate>
   <title><![CDATA[Brand value]]></title>
   <description><![CDATA[Jeremy Sampson outlines the significance of maintaining a strong brand…]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114130&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 15 Dec 2008 10:42:17 +0200
   </pubDate>
   <title><![CDATA[GM ad says it 'disappointed' and 'betrayed' consumers]]></title>
   <description><![CDATA[General Motors published an unusually frank advertisement acknowledging it had "disappointed" and sometimes even "betrayed" American consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114120&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 10:08:19 +0200
   </pubDate>
   <title><![CDATA[Free Queen anti-Aids concert at Ster-Kinekor today]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114071&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 10:20:09 +0200
   </pubDate>
   <title><![CDATA[Local band represents iPod Nano]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114077&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 12 Dec 2008 10:22:02 +0200
   </pubDate>
   <title><![CDATA[RedCube Porter Novelli and Re:Act merge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114078&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 11:01:43 +0200
   </pubDate>
   <title><![CDATA[Your guide to winning that pitch]]></title>
   <description><![CDATA[So you have a great team behind you, all revved up to wow the client. The theatre pitch is perfect and the chemistry between you and the client is magical, so why didn't you get the business?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114083&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Dec 2008 09:15:31 +0200
   </pubDate>
   <title><![CDATA[Get your name out there on a luggage wrap]]></title>
   <description><![CDATA[After travelling through the airport and seeing that a lot of luggage had plain plastic wrapped around it, Top Minds CEO Daniel Goss, identified a brand opportunity gap. How? By placing its client's brand directly on luggage wrapped in plastic.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114084&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 10:16:41 +0200
   </pubDate>
   <title><![CDATA[Mbeki and crime make newsmakers of the year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114075&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 10:10:38 +0200
   </pubDate>
   <title><![CDATA[How to get what you want for Xmas]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114072&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 10:26:08 +0200
   </pubDate>
   <title><![CDATA[SAMRA Conference calls for sponsorship]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114079&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 10:15:09 +0200
   </pubDate>
   <title><![CDATA[Alcohol ban unconstitutional: ACA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114074&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 10:12:43 +0200
   </pubDate>
   <title><![CDATA[Vodacom launches talent search]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114073&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 10:30:41 +0200
   </pubDate>
   <title><![CDATA[Jordan Shoes do the talking]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114080&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 12 Dec 2008 14:26:54 +0200
   </pubDate>
   <title><![CDATA[New ID for RamsayMedia]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114087&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Dec 2008 10:01:53 +0200
   </pubDate>
   <title><![CDATA[Wall Street Journal editor sees hope for print ads]]></title>
   <description><![CDATA[After recoiling from the initial crisis, advertisers are slowly returning.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114022&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Dec 2008 10:19:47 +0200
   </pubDate>
   <title><![CDATA[My.PoliticalParty.co.za]]></title>
   <description><![CDATA[Will the Obama campaign affect South African Politics?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114030&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Dec 2008 10:26:44 +0200
   </pubDate>
   <title><![CDATA[Account moves: 11 December]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114034&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Dec 2008 09:48:19 +0200
   </pubDate>
   <title><![CDATA[Unrealised potential: US study maps route to revenue]]></title>
   <description><![CDATA[Despite a depressed global economy, a surprising 76% of senior international marketers polled by the CMO Council believe they are not realising the full revenue potential of their current customers. A look at the Routes to Revenue study reveals some surprising obstacles...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114017&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Dec 2008 09:53:02 +0200
   </pubDate>
   <title><![CDATA['Ho... Ho... Ho']]></title>
   <description><![CDATA[Direct marketing and the festive season – there is a link. Keith Wiser explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114018&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Dec 2008 10:10:15 +0200
   </pubDate>
   <title><![CDATA[Sponsorship still playing a major role in the marketing mix]]></title>
   <description><![CDATA[Looking for a gift for a marketer in your life? How about the definitive guide to sponsorship in South Africa?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=114026&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Dec 2008 16:58:02 +0200
   </pubDate>
   <title><![CDATA[Use mobile to get advertising user experience]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113996&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 10 Dec 2008 16:46:03 +0200
   </pubDate>
   <title><![CDATA[Joburg coffee table book exceeds expectations]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113991&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Dec 2008 16:51:44 +0200
   </pubDate>
   <title><![CDATA[EU spirits ads in line with regulatory standards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113993&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Dec 2008 16:55:48 +0200
   </pubDate>
   <title><![CDATA[Cricket on your PC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Dec 2008 16:49:58 +0200
   </pubDate>
   <title><![CDATA[Asian Advertising Festival venue named]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113992&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Dec 2008 16:53:19 +0200
   </pubDate>
   <title><![CDATA[Massiv TV offers ad industry free rides]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Dec 2008 09:30:16 +0200
   </pubDate>
   <title><![CDATA[Bornfree Children’s Festival boosts sense of community]]></title>
   <description><![CDATA[An initiative to take Halloween and give it a South African twist worked well in the Cape. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113941&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Dec 2008 09:17:38 +0200
   </pubDate>
   <title><![CDATA[The SA Blog Report]]></title>
   <description><![CDATA[24.com’s survey shows that most citizen journalists are well off, between the ages of 25 and 44 and blog for fun, not money.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113934&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Dec 2008 09:14:42 +0200
   </pubDate>
   <title><![CDATA[Pat on the Back: Sandton Sun ]]></title>
   <description><![CDATA[It's not often anymore that a large organisation gets on the charity bandwagon with very little notice and even less thought of CSR budgets or brownie points!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113935&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Dec 2008 13:27:21 +0200
   </pubDate>
   <title><![CDATA[Who moved my Black Diamonds? The Case for 14 LSMs ]]></title>
   <description><![CDATA[Independent media consultant Gordon Muller helps make sense of the new 14 segment LSM model.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113945&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Dec 2008 09:22:29 +0200
   </pubDate>
   <title><![CDATA[Your very first sponsorship]]></title>
   <description><![CDATA[South African marketers have come a long way in their approach to sponsorship. Dr Ivan May ponders the history of local sponsorships.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113938&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Dec 2008 09:26:20 +0200
   </pubDate>
   <title><![CDATA[M-Net and Roche fight breast cancer]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113940&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Dec 2008 08:58:17 +0200
   </pubDate>
   <title><![CDATA[Back to basics part 4: online adverts that are right on target]]></title>
   <description><![CDATA[One of the most significant benefits of online advertising is that it allows you to target your message towards your intended audience with a precision that no offline channel can match.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113932&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Dec 2008 09:24:40 +0200
   </pubDate>
   <title><![CDATA[Quirk eMarketing gets international award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113939&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 16:45:24 +0200
   </pubDate>
   <title><![CDATA[Daily newspaper hits the small screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113914&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 16:41:58 +0200
   </pubDate>
   <title><![CDATA[SA internet user base soars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113913&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Dec 2008 09:17:53 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 December]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113911&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 17:13:10 +0200
   </pubDate>
   <title><![CDATA[Submit entries for the 2009 Roger Garlick Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113922&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 10:42:09 +0200
   </pubDate>
   <title><![CDATA[Advertising, media headed for shake-up]]></title>
   <description><![CDATA[When will the recovery in advertising spend begin? 2010? Earlier? Later? At a Reuters Media Summit in New York, the predictions vary widely.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113885&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 17:25:24 +0200
   </pubDate>
   <title><![CDATA[Get your SARIE KOS recipes in English]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113924&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 17:08:41 +0200
   </pubDate>
   <title><![CDATA[Amorphous Direct to boost digital marketing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113921&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 16:59:53 +0200
   </pubDate>
   <title><![CDATA[Nine for '09]]></title>
   <description><![CDATA[Customer loyalty expert Dr Robert Passikoff shares the nine major trends that will have a direct impact on the success – or failure - of brand marketing efforts in 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 17:04:44 +0200
   </pubDate>
   <title><![CDATA[Nando's launch interactive website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113920&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 16:35:42 +0200
   </pubDate>
   <title><![CDATA[Loeries settles in the Mother City]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113912&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 17:19:55 +0200
   </pubDate>
   <title><![CDATA[Use your cell to send festive gifts]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113923&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 16:49:40 +0200
   </pubDate>
   <title><![CDATA[New SMS initiative encourages HIV testing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113915&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 17:00:23 +0200
   </pubDate>
   <title><![CDATA[3rd Dubai Lynx Awards calls for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113919&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 16:55:26 +0200
   </pubDate>
   <title><![CDATA[Matric Rage rages locals]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113916&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 10:39:14 +0200
   </pubDate>
   <title><![CDATA[Growth of ads in video games still far away]]></title>
   <description><![CDATA[For years, experts have been saying that advertising embedded in video games will someday become a big business. It appears that someday is still far off.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113884&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Dec 2008 16:57:14 +0200
   </pubDate>
   <title><![CDATA[Europe's creatives receive accolades]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Dec 2008 09:13:39 +0200
   </pubDate>
   <title><![CDATA[Cartoon: Join the Living Dead]]></title>
   <description><![CDATA[Employee motivation matters.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113832&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Dec 2008 09:54:34 +0200
   </pubDate>
   <title><![CDATA[Marketingweb vacancy]]></title>
   <description><![CDATA[Marketingweb is looking for a content and marketing person.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113838&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Dec 2008 09:51:33 +0200
   </pubDate>
   <title><![CDATA[Meltdown, Part One]]></title>
   <description><![CDATA[If you ever doubted that a butterfly flapping its wings over Tokyo will cause a tornado in Texas, consider the global financial chaos.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113835&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Dec 2008 09:07:24 +0200
   </pubDate>
   <title><![CDATA[Top 10 stupid gifts from chickens to toilet golf]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113831&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Dec 2008 09:53:24 +0200
   </pubDate>
   <title><![CDATA[Spanning silos]]></title>
   <description><![CDATA[Silos are jeopardising companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes – all of which can threaten a company's survival.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113836&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Dec 2008 17:08:57 +0200
   </pubDate>
   <title><![CDATA[Time for Summer lovin' with Vodacom]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113804&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Dec 2008 17:12:00 +0200
   </pubDate>
   <title><![CDATA[8 Ink Media to act as media broker]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113808&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Dec 2008 17:14:32 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull the only SA agency to make the Gunn Report]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113809&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Dec 2008 10:19:34 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 4 December]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113802&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Dec 2008 16:35:38 +0200
   </pubDate>
   <title><![CDATA[SA men suffer from Adonis Complex: survey]]></title>
   <description><![CDATA[Marketers, did you know that South African men are world-leaders in believing they're sexy? Their looks are also very important to them – so bring on the grooming products.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113801&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Dec 2008 09:58:22 +0200
   </pubDate>
   <title><![CDATA[Half a dozen consumer trends for 2009]]></title>
   <description><![CDATA[What are the key consumer trends for 2009? Despite the doom and gloom brought on by the global economic situation, there are still plenty of trends out there begging to be applied profitably.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113800&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Dec 2008 17:19:38 +0200
   </pubDate>
   <title><![CDATA[The Media's eMedia returns]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113811&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Dec 2008 17:16:35 +0200
   </pubDate>
   <title><![CDATA[DJ sheds kilos for charity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113810&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 15:59:08 +0200
   </pubDate>
   <title><![CDATA[Mobilitrix wins innovation award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113768&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 16:25:57 +0200
   </pubDate>
   <title><![CDATA[Be part of the Oprah mag calender]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113772&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 10:01:52 +0200
   </pubDate>
   <title><![CDATA[Media Monitoring Project rebrands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113731&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 10:03:51 +0200
   </pubDate>
   <title><![CDATA[Emirates shoots to the top]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113732&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 09:53:49 +0200
   </pubDate>
   <title><![CDATA[Be seen online by word of mouth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113727&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 11:36:35 +0200
   </pubDate>
   <title><![CDATA[How poor metrics undermine digital marketing ]]></title>
   <description><![CDATA[The web is the most measurable medium in the history of marketing. Now all that's left is figuring out how to measure it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113720&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Dec 2008 16:04:51 +0200
   </pubDate>
   <title><![CDATA[Envirohangers  target new markets]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113770&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 10:05:39 +0200
   </pubDate>
   <title><![CDATA[ACA 2009 judging panel for APEX]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113733&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 09:55:43 +0200
   </pubDate>
   <title><![CDATA[PR stars shine at Silverstar]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113728&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 16:30:35 +0200
   </pubDate>
   <title><![CDATA[NANDO’S and Evita at it again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113773&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 10:00:42 +0200
   </pubDate>
   <title><![CDATA[Top CEO to close AMASA meeting]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113730&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 09:57:38 +0200
   </pubDate>
   <title><![CDATA[The ad agency of the year is . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113729&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Dec 2008 16:52:18 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Nivasha Naidoo]]></title>
   <description><![CDATA[Gone are the days when viewers were subjected to only three TV channels. Even Jack and Jill have their own channels now, so how does a national broadcaster keep its old-time viewers? SABC 2 marketing manager Nivasha Naidoo talks to Marketingweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113775&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Dec 2008 09:47:01 +0200
   </pubDate>
   <title><![CDATA[PUMA runs with Droga5]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113724&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 02 Dec 2008 09:43:43 +0200
   </pubDate>
   <title><![CDATA[Fleishman-Hillard commits to BBE]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113723&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Dec 2008 09:51:09 +0200
   </pubDate>
   <title><![CDATA[Much more to a Christmas wrap]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113726&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 02 Dec 2008 09:49:27 +0200
   </pubDate>
   <title><![CDATA[Clearance sale for communication designers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113725&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 01 Dec 2008 16:49:32 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 December]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113711&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Dec 2008 17:31:52 +0200
   </pubDate>
   <title><![CDATA[Case study: Tesco - part 3]]></title>
   <description><![CDATA[The impact of advertising on retail brands: a Tesco Stores Ltd Case Study.
Thanks to advertising, Tesco in the UK turned around its image and customer loyalty.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113710&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Dec 2008 17:01:50 +0200
   </pubDate>
   <title><![CDATA[SA punches its weight in emerging markets index]]></title>
   <description><![CDATA[South Africa just might be a force to be reckoned with in the global markets. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113696&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 02 Dec 2008 11:37:37 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth:  Getting it all on a plate]]></title>
   <description><![CDATA[What do Outcomes Based Education and the new generation of creatives have in common? The wrong things, says Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113703&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Dec 2008 16:37:36 +0200
   </pubDate>
   <title><![CDATA[Case study: Tesco - part 1]]></title>
   <description><![CDATA[The impact of advertising on retail brands: a Tesco Stores Ltd Case Study.
Thanks to advertising, Tesco in the UK turned around its image and customer loyalty.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113708&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 01 Dec 2008 16:52:19 +0200
   </pubDate>
   <title><![CDATA[Case study: Tesco - part 2]]></title>
   <description><![CDATA[The impact of advertising on retail brands: a Tesco Stores Ltd Case Study.
Thanks to advertising, Tesco in the UK turned around its image and customer loyalty.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113709&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 02 Dec 2008 11:38:10 +0200
   </pubDate>
   <title><![CDATA['Tis the season for giving]]></title>
   <description><![CDATA[The Chaos Circle offers a solution to those who are finding it difficult to evoke some festive cheer. Tracey Wraight explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113704&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 28 Nov 2008 15:16:27 +0200
   </pubDate>
   <title><![CDATA[Nothing jolly about the season for Naspers staff]]></title>
   <description><![CDATA[Wide-scale retrenchments are on the cards but media workers will only know their fate in January 2009. This as Naspers loses R500-million in a failed German mobile television bid.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113663&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 28 Nov 2008 15:06:14 +0200
   </pubDate>
   <title><![CDATA[Marketingweb's top 10 stories for 2008]]></title>
   <description><![CDATA[What caught the attention of the Marketingweb community in 2008? Here's a round-up of the top 10 most-read stories this year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113660&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Dec 2008 11:38:50 +0200
   </pubDate>
   <title><![CDATA[What's in a name?]]></title>
   <description><![CDATA[If marketing is implicit in every thought and action of your company, the line between business and marketing strategy will disappear. Thomas Oosthuizen explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113633&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Nov 2008 09:52:34 +0200
   </pubDate>
   <title><![CDATA[Keeping up]]></title>
   <description><![CDATA[Is the consumer evolving faster than the marketer? Nicola Kleyn examines this suggestion in light of international research.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113632&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Nov 2008 09:07:33 +0200
   </pubDate>
   <title><![CDATA[Audience Segmentation Models: Why the attitude?]]></title>
   <description><![CDATA[In its quest to offer “total citizen empowerment,” public broadcaster SABC introduced its new Audience Segmentation Model in October, which it believes will give marketers a clearer understanding of its audience.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113629&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 27 Nov 2008 09:16:34 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull appoints new CEOs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113631&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Nov 2008 09:06:15 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 27 November]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113628&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 16:56:07 +0200
   </pubDate>
   <title><![CDATA[Potjiekos Branding ]]></title>
   <description><![CDATA[What do potjiekos and branding have in common? A lot, according to Mike Freedman.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113616&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 26 Nov 2008 16:42:39 +0200
   </pubDate>
   <title><![CDATA[ACA 2009 judging panel for APEX]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113607&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 26 Nov 2008 16:45:59 +0200
   </pubDate>
   <title><![CDATA[New publication set to put JHB on the map]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113609&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 26 Nov 2008 16:06:59 +0200
   </pubDate>
   <title><![CDATA[And the PICA goes to...]]></title>
   <description><![CDATA[The consumer magazine of the year, awarded by the Pica Magazine Publishing and Editorial Excellence Awards, goes to a title in the Media24 stable. For all the winners click here. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113604&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 26 Nov 2008 12:41:21 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Sipho Maseko]]></title>
   <description><![CDATA[“Brands need to be honest, relevant and focus on adding value to consumers’ lives,” says Sipho Maseko, CEO of BP Africa, in a conversation with Marketingweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113592&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 16:53:50 +0200
   </pubDate>
   <title><![CDATA[Cinema advertising booms in Pretoria]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113614&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 26 Nov 2008 16:49:47 +0200
   </pubDate>
   <title><![CDATA[Huisgenoot finds its tempo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113612&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 16:47:50 +0200
   </pubDate>
   <title><![CDATA[Mobilise your office]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113611&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 09:53:39 +0200
   </pubDate>
   <title><![CDATA[A marketing lesson from out back]]></title>
   <description><![CDATA[From being a barren island inhabited only by ex-cons and rabbits, to a sought-after location, Oz can teach us a thing or two, says Fred Roed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113587&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 16:44:36 +0200
   </pubDate>
   <title><![CDATA[Dubai Lynx 2009 jury presidents announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113608&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 15:03:39 +0200
   </pubDate>
   <title><![CDATA[Advertising lite ]]></title>
   <description><![CDATA[Need some relief from the end of year madness? Enjoy some adverts designed for a laugh.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113600&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 17:32:30 +0200
   </pubDate>
   <title><![CDATA[In-bound from Obama: 10 marketing ideas for 2009]]></title>
   <description><![CDATA[If you think the marketing challenges of 2009 look daunting, imagine you were Barack Obama in 2007. Look at him now. And if you follow his ten point plan, 2009 could prove to be a highly successful year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113619&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 16:52:05 +0200
   </pubDate>
   <title><![CDATA[Absa takes it one stitch at a time]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113613&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 17:01:10 +0200
   </pubDate>
   <title><![CDATA[Internationals use SA’s commercials industry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113617&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 08:54:00 +0200
   </pubDate>
   <title><![CDATA[Discount for 2008 Loeries Annual]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113546&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 09:17:05 +0200
   </pubDate>
   <title><![CDATA[Create an ad with SA Tourism and YouTube]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113553&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 09:21:02 +0200
   </pubDate>
   <title><![CDATA[5FM wins at Africa Radio Forum]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113555&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 13:26:46 +0200
   </pubDate>
   <title><![CDATA[It’s about service, stupid]]></title>
   <description><![CDATA[Business produces wealth for shareholders only through its ability to serve well. And the workplace should empower people to serve, not create profit. Mandy de Waal speaks to Jerry Schuitema, the author of a bold new book on values.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 09:09:51 +0200
   </pubDate>
   <title><![CDATA[Art Vespa 2009 deadline extended]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113549&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 10:07:39 +0200
   </pubDate>
   <title><![CDATA[Bookmarks winners announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113545&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 09:18:41 +0200
   </pubDate>
   <title><![CDATA[Small businesses awarded]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113554&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 09:13:40 +0200
   </pubDate>
   <title><![CDATA[German adventures to put SA on the map]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113551&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 09:11:42 +0200
   </pubDate>
   <title><![CDATA[McCann big shot heads to the US]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113550&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 08:48:38 +0200
   </pubDate>
   <title><![CDATA[South Africans optimistic about 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113544&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 08:57:39 +0200
   </pubDate>
   <title><![CDATA[SOUTH deadline extended]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113547&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 15:09:11 +0200
   </pubDate>
   <title><![CDATA[Return west, young man ]]></title>
   <description><![CDATA[TBWA\Hunt\Lascaris has appointed a new group managing director, Gavin Heron, who will take up the leadership reins in February 2009.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113566&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 09:15:25 +0200
   </pubDate>
   <title><![CDATA[Ad Network launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113552&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 09:04:48 +0200
   </pubDate>
   <title><![CDATA[Fish for savvy customers online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113548&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 09:20:55 +0200
   </pubDate>
   <title><![CDATA[Struggling car makers set to rein in sponsorship spending]]></title>
   <description><![CDATA[Car makers are the driving force behind some of the world's most lucrative golf tournaments but the global financial crisis has put the brakes on sponsorship spending.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113506&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 24 Nov 2008 15:19:47 +0200
   </pubDate>
   <title><![CDATA[New appointments: 25 November]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113511&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 24 Nov 2008 10:55:30 +0200
   </pubDate>
   <title><![CDATA[Fast-food ad ban could cut child obesity: US study]]></title>
   <description><![CDATA[Would banning fast-food ads really improve the level of child obesity? Maybe. Maybe not.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113495&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 13:55:14 +0200
   </pubDate>
   <title><![CDATA[No frills]]></title>
   <description><![CDATA[What makes a good marketer? Standard Bank's Sarah-Anne Orphanides has some answers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113504&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Nov 2008 13:20:03 +0200
   </pubDate>
   <title><![CDATA[Young but making big strides]]></title>
   <description><![CDATA[The saying that “age ain't nothing but a number” rings true for those prepared to stand up and be counted among the big shots. Musa Kalenga, MD of Monatefellaz, is climbing ladders in the marketing industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113510&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 24 Nov 2008 14:04:18 +0200
   </pubDate>
   <title><![CDATA[PepsiCo changes ad agency]]></title>
   <description><![CDATA[Pepsi and Diet Pepsi in the US have changed ad agencies after four decades with BBDO.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113505&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Nov 2008 15:22:58 +0200
   </pubDate>
   <title><![CDATA[Media clutter has its positives]]></title>
   <description><![CDATA[Maybe it is not necessary to stand out from the clutter. Instead, you should consider embracing clutter, argues Gill Randall of the Newspaper Advertising Bureau.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Nov 2008 09:38:53 +0200
   </pubDate>
   <title><![CDATA[Positive corporate cultures nurture great brands]]></title>
   <description><![CDATA[If your corporate culture is rotten, your brand is in trouble. Mike Freedman discusses 10 indicators of rot in your organisation. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113390&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Nov 2008 15:02:14 +0200
   </pubDate>
   <title><![CDATA[Top SA entrepreneurs announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113421&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Nov 2008 15:00:44 +0200
   </pubDate>
   <title><![CDATA[Print for excellence in 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113420&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 26 Nov 2008 11:37:24 +0200
   </pubDate>
   <title><![CDATA[Copy cats. Confusion. Rhetoric.]]></title>
   <description><![CDATA[Are there similarities between the DA logo and Barack Obama's campaign logo? And what about COPE's branding? Mandy de Waal takes a critical look.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Nov 2008 09:23:34 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 20 November]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113389&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Nov 2008 15:04:23 +0200
   </pubDate>
   <title><![CDATA[SAMRA Conference turns 30]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113422&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Nov 2008 10:05:18 +0200
   </pubDate>
   <title><![CDATA[And now for a few words on advertising]]></title>
   <description><![CDATA[The world’s biggest collection of quotations about advertising, published in book form, was recently released. Written by local marketing and advertising expert Tony Koenderman, it's a must-have for anyone with an interest in the ad business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Nov 2008 15:06:36 +0200
   </pubDate>
   <title><![CDATA[Habari Direct gets health conscious]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113423&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 24 Nov 2008 10:06:05 +0200
   </pubDate>
   <title><![CDATA[Loeries awards scholarship to KZN]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113424&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 19 Nov 2008 17:12:14 +0200
   </pubDate>
   <title><![CDATA[Aunt Caroline's image upheld by ASA]]></title>
   <description><![CDATA[The Advertising Standards Authority (“ASA”) has ruled that the image of “Aunt Caroline” on Tiger Brands’ Aunt Caroline rice product is worthy of protection. Megan Reimers of Spoor & Fisher explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113379&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Nov 2008 08:42:44 +0200
   </pubDate>
   <title><![CDATA[As marketing budgets collapse, imagination needs to stretch]]></title>
   <description><![CDATA[Mantelpieces are looking oddly sparse and ball-gowns are perfumed with mothballs as the economic crisis hits the Christmas party season. How do you make the most of your end of year event?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113311&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Nov 2008 08:34:54 +0200
   </pubDate>
   <title><![CDATA[Alcohol ad ban: Govt shooting itself in the foot?]]></title>
   <description><![CDATA[With the possibility that the outdoor advertising of alcohol will be banned before 2010, Dianne Bayley asks how "official beer" Budweiser will react.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113309&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Nov 2008 08:55:09 +0200
   </pubDate>
   <title><![CDATA[Join the Living Dead: Create a new political party]]></title>
   <description><![CDATA[MarketingWeb introduces a new cartoon strip called "The Living Dead", a caustic cartoon about Johannesburg characters who communicate for a living and make a mercenary job of it. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113312&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Nov 2008 08:40:23 +0200
   </pubDate>
   <title><![CDATA[The art of the elevator pitch]]></title>
   <description><![CDATA[Every time you meet someone at a party, a networking event, or a new client calls you on the phone, you’ll be using the so-called elevator pitch, perhaps without knowing – and without knowing how to use it to your favour. Robynn Burls explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113310&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 15:16:08 +0200
   </pubDate>
   <title><![CDATA[PR gets a chance to shine at Cannes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113293&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 14:55:19 +0200
   </pubDate>
   <title><![CDATA[Marketing movers and shakers honoured]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113284&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 18 Nov 2008 11:37:40 +0200
   </pubDate>
   <title><![CDATA[Generating controversy]]></title>
   <description><![CDATA[Younger generations are being spoiled rotten in the work place and companies who pander to their every whim are shooting themselves in the foot.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113275&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 15:29:13 +0200
   </pubDate>
   <title><![CDATA[Soccer Laduma’s mobi-site soars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113296&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 15:26:43 +0200
   </pubDate>
   <title><![CDATA[Get creative for PRISA PRISM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113295&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 14:57:25 +0200
   </pubDate>
   <title><![CDATA[Bowl for your team with MTN]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113285&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 15:33:52 +0200
   </pubDate>
   <title><![CDATA[Marketing excellence gets recognition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113297&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 14:59:25 +0200
   </pubDate>
   <title><![CDATA[AMASA site upgrade launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113286&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 10:30:31 +0200
   </pubDate>
   <title><![CDATA[New Year's resolutions for designers]]></title>
   <description><![CDATA[Design duo Gabe Goldman and Glenn Geisendorfer, partners in Platform, a Seattle-based company, give their top 14 New Year's resolutions for designers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113278&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 15:08:31 +0200
   </pubDate>
   <title><![CDATA[Get the facts with SAARF RAMS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113289&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 16:43:23 +0200
   </pubDate>
   <title><![CDATA[New appointments: 18 November]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113300&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 15:04:32 +0200
   </pubDate>
   <title><![CDATA[Nando's broadcasts birthday celebrations]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113288&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 15:01:50 +0200
   </pubDate>
   <title><![CDATA[Soweto culture just a finger tip away]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113287&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 17 Nov 2008 15:21:17 +0200
   </pubDate>
   <title><![CDATA[MMA publishes ad currency definitions]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113294&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Nov 2008 09:00:54 +0200
   </pubDate>
   <title><![CDATA[Tapping into changing shopper behaviour ]]></title>
   <description><![CDATA[Stephen Mawby and Eden Lanser look at changing shopper habits and what it means for retailers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113232&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Nov 2008 08:45:34 +0200
   </pubDate>
   <title><![CDATA[2009 Trend Forecast: from surviving to thriving]]></title>
   <description><![CDATA[Brand development consultant Cheryl Swanson offers insights into micro-trends for 2009 in her annual report "From Surviving to Thriving". We look at six key trends.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113230&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Nov 2008 08:53:19 +0200
   </pubDate>
   <title><![CDATA[The virtues of bad advertising]]></title>
   <description><![CDATA[Is it possible that we’re impervious to the vast majority of the commercial communication out there? Does it wash over us with no brain activity taking place at all, wonders Harry Herber. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113231&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 17:17:18 +0200
   </pubDate>
   <title><![CDATA[Education material made free online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113204&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 17:41:37 +0200
   </pubDate>
   <title><![CDATA[Vodacom’s Joubert kick starts local council]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113213&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 17:38:54 +0200
   </pubDate>
   <title><![CDATA[Winners of Your Social Network school challenge announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113212&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 17:19:44 +0200
   </pubDate>
   <title><![CDATA[Agents of Change dance to fight HIV/ AIDS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113205&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 14:42:53 +0200
   </pubDate>
   <title><![CDATA[PR often lacks practical media relations skills]]></title>
   <description><![CDATA[PR theory and strategy are undoubtedly vital parts of a PR professional’s approach to a publicity campaign, however, the inevitable success of any campaign still relies on the PR practitioner’s ability to successfully pitch the idea to a journalist. According to SA journalists, PR companies are still unknowingly making many mistakes.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113198&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 15:06:38 +0200
   </pubDate>
   <title><![CDATA[Matching brands to content ]]></title>
   <description><![CDATA[A US website connects content producers with brands seeking sponsorship and product-placement opportunities. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113199&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 17:14:30 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 13 November]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113203&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 17:36:34 +0200
   </pubDate>
   <title><![CDATA[SAPnet to sell EUK’s products in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113211&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 14:38:05 +0200
   </pubDate>
   <title><![CDATA[Should marketing tumble when markets do?]]></title>
   <description><![CDATA[While world financial markets continue to yo-yo sharply, much is being said about cutting back on marketing costs. Dianne Bayley spoke to industry leaders who gave their thoughts on cost cutting and what it ultimately does to brand value.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113196&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 17:28:38 +0200
   </pubDate>
   <title><![CDATA[Loeries jets off to the Big Apple]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113208&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 15:15:40 +0200
   </pubDate>
   <title><![CDATA[Ridding the world of wrap rage]]></title>
   <description><![CDATA[Wrap Rage occurs when you fight your way through virtually impenetrable packaging. Amazon has come up with an answer. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113200&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Nov 2008 17:26:18 +0200
   </pubDate>
   <title><![CDATA[Construction company rises from the ashes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113207&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Nov 2008 17:34:15 +0200
   </pubDate>
   <title><![CDATA[Oracle Airtime Sales launches DStv Ad Sales in Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113210&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Nov 2008 17:44:12 +0200
   </pubDate>
   <title><![CDATA[Students asked to blaze and amaze . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113214&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Nov 2008 17:22:14 +0200
   </pubDate>
   <title><![CDATA[Creatives - submit your SOUTH entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113206&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Nov 2008 17:33:08 +0200
   </pubDate>
   <title><![CDATA[E-commerce awards 2008 winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113209&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Nov 2008 09:53:01 +0200
   </pubDate>
   <title><![CDATA[Back to basics: entering into an online dialogue with the customer]]></title>
   <description><![CDATA[Online marketing shouldn't only be about advertising to your customers - it's also about engaging with them, writes Diane Charton, managing director at Acceleration Media in her third entry in a series of 'Back-to-Basics' columns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113132&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Nov 2008 09:48:29 +0200
   </pubDate>
   <title><![CDATA['We interrupt our normal service...']]></title>
   <description><![CDATA[Keith Wiser looks at the lighter side of direct marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113129&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Nov 2008 09:54:36 +0200
   </pubDate>
   <title><![CDATA[Value for marketers in mobile?]]></title>
   <description><![CDATA[According to AdMob, said to be the world’s largest and fastest growing mobile advertising network, South Africa looks set for a massive move to mobile marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113134&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 11 Nov 2008 10:58:33 +0200
   </pubDate>
   <title><![CDATA[Case study: How to use ‘reality radio’ to bring a motor brand to life]]></title>
   <description><![CDATA[Newly-opened car dealership McCarthy Ford and Mazda Pretoria East used the immediacy of radio to activate its brand presence, thanks to its out of the box sponsorship of a reality radio concept. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113141&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Nov 2008 10:38:38 +0200
   </pubDate>
   <title><![CDATA[New appointments: 11 November]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113137&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Nov 2008 11:18:00 +0200
   </pubDate>
   <title><![CDATA[Cellphone shopping makes wallets redundant ]]></title>
   <description><![CDATA[In Japan, more than 50 million, or about half of all cellphone users, carry cellphones capable of serving as wallets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113144&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Nov 2008 09:50:37 +0200
   </pubDate>
   <title><![CDATA[Assegai Awards 2008 winners ]]></title>
   <description><![CDATA[The winners of the Direct Marketing Association's Assegai Awards were announced last night. These are the winners. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113084&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Nov 2008 09:10:09 +0200
   </pubDate>
   <title><![CDATA[Making Connections]]></title>
   <description><![CDATA[It is essential in today's relationship economy to make connections with an audience. But how? Joanina Pastoll, creative director of Cross Colours, offers some examples of getting it right.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113048&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Nov 2008 09:36:12 +0200
   </pubDate>
   <title><![CDATA[Hard times ahead for new brands in China]]></title>
   <description><![CDATA[The massive and rapidly evolving Chinese consumer market is proving to be an elusive target. Connecting with consumers is difficult and frustrating. And, as more foreign and domestic companies pile into China, brands have a hard time being noticed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113052&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Nov 2008 10:19:00 +0200
   </pubDate>
   <title><![CDATA[Changing the face of Gauteng]]></title>
   <description><![CDATA[Gauteng has a new logo which is said to suggest the promise of new possibilities.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113059&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Nov 2008 09:20:34 +0200
   </pubDate>
   <title><![CDATA[No magic carpet ride]]></title>
   <description><![CDATA[Harry Herber has noticed that the nature of pitches has changed dramatically over the years – possibly for the worse. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113050&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Nov 2008 09:13:27 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 6 November 2008]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113049&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Nov 2008 10:15:19 +0200
   </pubDate>
   <title><![CDATA[Designing great sales presentations]]></title>
   <description><![CDATA[Tired of boring people to tears with a dreary PowerPoint presentation? Dave Paradi of Think Outside the Slide has some advice, starting with avoiding a 'brain dump'.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113058&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:43:04 +0200
   </pubDate>
   <title><![CDATA[Top speakers at Dubai International Advertising Festival]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113019&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:53:59 +0200
   </pubDate>
   <title><![CDATA[Sisters with Blisters launches animation promo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113023&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:49:51 +0200
   </pubDate>
   <title><![CDATA[Digital magazine focusing on business launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113021&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:57:43 +0200
   </pubDate>
   <title><![CDATA[Cross Colours gets fresh with Nando’s Peri-Delis]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113025&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:37:39 +0200
   </pubDate>
   <title><![CDATA[Bloggers speak up in SA blogosphere survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113017&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 17:09:21 +0200
   </pubDate>
   <title><![CDATA[MTN helps customers give summer love]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113041&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:09:38 +0200
   </pubDate>
   <title><![CDATA[Make Christmas matter to the needy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113014&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Nov 2008 08:24:19 +0200
   </pubDate>
   <title><![CDATA[Companies ask consumers how to market their products: campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113024&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:15:44 +0200
   </pubDate>
   <title><![CDATA[Opera Mini on the rise]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113015&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:46:19 +0200
   </pubDate>
   <title><![CDATA[The Times Online goes mobile]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113020&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:59:17 +0200
   </pubDate>
   <title><![CDATA[SABC 2 presenter search heads to Durban]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113026&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:51:10 +0200
   </pubDate>
   <title><![CDATA[Top judges for Win your own Agency Challenge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113022&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Nov 2008 13:41:09 +0200
   </pubDate>
   <title><![CDATA[What lies beyond 2010 for the film industry?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=113018&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Nov 2008 09:45:59 +0200
   </pubDate>
   <title><![CDATA[What's in a name?]]></title>
   <description><![CDATA[Are brand managers so uncertain about their products that they have to rely on celebrity endorsements to shift them off the showroom floor or shelf? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112950&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Nov 2008 16:04:02 +0200
   </pubDate>
   <title><![CDATA[Toyota SA goes green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112986&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 04 Nov 2008 16:00:11 +0200
   </pubDate>
   <title><![CDATA[Retail awards winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112984&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Nov 2008 10:40:47 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Graham Willcock]]></title>
   <description><![CDATA[So where does a man who has been been there and done that go? To the top of course. Newly-appointed RadMark MD, Graham Willcock, shares his views on what makes a good leader, his plans for the future, what annoys him about sales people and much more.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112969&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 04 Nov 2008 08:53:00 +0200
   </pubDate>
   <title><![CDATA[Breaking the copycat cycle ]]></title>
   <description><![CDATA[To succeed in a mature, slow-growth industry, like consumer products, the trick is not to be first to market. Rather concentrate on developing products that are difficult to copy. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112943&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 04 Nov 2008 09:33:53 +0200
   </pubDate>
   <title><![CDATA[10 Year Ideas]]></title>
   <description><![CDATA[Award-winning commercials come and go; ideas that grow with time are rare and far more valuable. What are 10 year ideas? In a word, simple. Mike Freedman explains.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112949&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 04 Nov 2008 09:56:26 +0200
   </pubDate>
   <title><![CDATA[Obama infomercial: Did the ball move?]]></title>
   <description><![CDATA[Barack Obama's half-hour, multimillion-dollar television infomercial was a slick production, but media analysts are split as to whether the target audience bought what he was selling. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112954&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Nov 2008 16:02:33 +0200
   </pubDate>
   <title><![CDATA[What makes young adults tick?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Nov 2008 09:24:35 +0200
   </pubDate>
   <title><![CDATA[New additions to hot beverage brands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112947&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Nov 2008 15:58:18 +0200
   </pubDate>
   <title><![CDATA[Dubai mall set to become largest mall in the world]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112983&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 04 Nov 2008 10:09:07 +0200
   </pubDate>
   <title><![CDATA[10 brand predictions for 2009]]></title>
   <description><![CDATA[Following the US presidential elections, CoreBrand CEO James R. Gregory gives his 10 predictions for a Brand New 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112955&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Nov 2008 09:46:35 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Ronen Jackson]]></title>
   <description><![CDATA[Award-winning marketing director at Alliance Group, Ronen Jackson, shares his thoughts with Marketingweb on why he thinks marketing is an underrated profession.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112951&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Nov 2008 09:36:46 +0200
   </pubDate>
   <title><![CDATA[New appointments: 4 November]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112948&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Nov 2008 17:21:53 +0200
   </pubDate>
   <title><![CDATA[Retailers go .mobi with Yonder Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112933&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 03 Nov 2008 17:19:54 +0200
   </pubDate>
   <title><![CDATA[What makes a great Cannes Award?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112932&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Nov 2008 14:12:53 +0200
   </pubDate>
   <title><![CDATA[Fox’s Earth: The costs of creative accounting]]></title>
   <description><![CDATA[Clients are generally reluctant to pay freelancers for creative work. Nigel Fox has an extreme solution. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112923&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Nov 2008 17:24:57 +0200
   </pubDate>
   <title><![CDATA[MMA revised guidelines launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112934&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Nov 2008 17:26:34 +0200
   </pubDate>
   <title><![CDATA[Musica changes look and feel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112935&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 03 Nov 2008 17:17:36 +0200
   </pubDate>
   <title><![CDATA[PEP expands in Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112931&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Nov 2008 17:10:20 +0200
   </pubDate>
   <title><![CDATA[SAARF information days]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112929&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Nov 2008 17:12:17 +0200
   </pubDate>
   <title><![CDATA[SMEs can get funding]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112930&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 31 Oct 2008 10:06:39 +0200
   </pubDate>
   <title><![CDATA[John Farquhar returns to Marketingweb]]></title>
   <description><![CDATA[One of the founders of Marketingweb and a legend in the advertising and media industry, John Farquhar, is returning to Marketingweb when he joins Wag the Dog Publishers in January 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112885&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 31 Oct 2008 09:23:11 +0200
   </pubDate>
   <title><![CDATA[Marketing Excellence Awards: deadline today]]></title>
   <description><![CDATA[The deadline for entries to the third annual Sunday Times Business Times Marketing Excellence Awards is today, Friday 31 October.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112883&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 31 Oct 2008 09:17:08 +0200
   </pubDate>
   <title><![CDATA[Black Diamonds: The sparkle grows]]></title>
   <description><![CDATA[Tough, resilient and still shining, South Africa's Black Diamonds form a sector of the population that should have every citizen excited - and every marketer sitting up and taking note. Dianne Bayley takes a look at this economic gem.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112882&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Oct 2008 08:58:01 +0200
   </pubDate>
   <title><![CDATA[Action Ambro's and FNB rock Vegas]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112849&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Oct 2008 13:25:28 +0200
   </pubDate>
   <title><![CDATA[Consumers don’t want anyone to know they’re feeling the pinch]]></title>
   <description><![CDATA[Consumers will make trade-offs to keep up appearances, rather than admit they're affected by the economic squeeze. This was one of the findings in a recent survey into local consumer spending and confidence.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112870&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Oct 2008 09:20:44 +0200
   </pubDate>
   <title><![CDATA[Rand Show moves to Midrand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112855&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Oct 2008 09:01:35 +0200
   </pubDate>
   <title><![CDATA[MMA 2008 Global Award finalists announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112850&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 30 Oct 2008 08:55:40 +0200
   </pubDate>
   <title><![CDATA[Are you ready for the DMASA Assegai Awards Conference?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112848&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 30 Oct 2008 12:29:33 +0200
   </pubDate>
   <title><![CDATA[Financial crisis heralds era of "new seriousness"]]></title>
   <description><![CDATA[Are consumers going to embrace Swedish, Lutheran-style minimalism in light of the current economic climate? Some marketing executives think so.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112863&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Oct 2008 09:15:48 +0200
   </pubDate>
   <title><![CDATA[Innovation awards open for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112854&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 30 Oct 2008 10:11:14 +0200
   </pubDate>
   <title><![CDATA[Time to reveal retail's darlings]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112847&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Oct 2008 10:10:02 +0200
   </pubDate>
   <title><![CDATA[Telkom honours staff with TV ad]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112846&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Oct 2008 09:03:20 +0200
   </pubDate>
   <title><![CDATA[Jet off to Cannes with Street Pole Ads awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112851&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Oct 2008 16:32:27 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 30 October]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112838&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Oct 2008 15:53:56 +0200
   </pubDate>
   <title><![CDATA[10 tips for entering the Apex Awards]]></title>
   <description><![CDATA[If you want your marketing communication to be taken seriously, you have to enter the Apex Awards. Marketingweb offers some tips on putting together an award-winning entry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112774&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 28 Oct 2008 10:01:42 +0200
   </pubDate>
   <title><![CDATA[Price increases: there's a cut-off point]]></title>
   <description><![CDATA[Trend forecaster Faith Popcorn takes a closer look at how price increases impact shopping behaviour, and it is not a pretty picture.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112776&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 30 Oct 2008 10:35:35 +0200
   </pubDate>
   <title><![CDATA[User centred design the key to building customer communities ]]></title>
   <description><![CDATA[One of the world's largest companies, P&G, have achieved phenomenal growth over the past five years. The secret? User-centred design.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112767&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Oct 2008 14:13:38 +0200
   </pubDate>
   <title><![CDATA[HHP and Stimorol on a star search]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112792&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Oct 2008 08:46:34 +0200
   </pubDate>
   <title><![CDATA[MuseWorx unifies, amplifies, simplifies]]></title>
   <description><![CDATA[US-based MuseWorx offers "unified, amplified, simplified marketing", using the limitless potential of “cloud computing” and its Marketing Operating System. Dianne Bayley cuts through the fog to see how the system benefits marketers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112766&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Oct 2008 09:17:13 +0200
   </pubDate>
   <title><![CDATA[French point of sale co invests in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112773&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 28 Oct 2008 14:07:15 +0200
   </pubDate>
   <title><![CDATA[Pay your TV licences, make a difference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112791&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 30 Oct 2008 13:23:57 +0200
   </pubDate>
   <title><![CDATA[Black Diamond versus Afropolitan]]></title>
   <description><![CDATA[Many marketers have latched on to the term Black Diamond, while others are starting to use the term Afropolitan. Florence Modikwe explores the similarities, differences and perceptions relating to the two.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112737&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Oct 2008 16:24:59 +0200
   </pubDate>
   <title><![CDATA[Nedbank goes green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112751&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Oct 2008 16:50:59 +0200
   </pubDate>
   <title><![CDATA[Why SMS when you can SVS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Oct 2008 16:00:39 +0200
   </pubDate>
   <title><![CDATA[The trick to Tsotsitaal]]></title>
   <description><![CDATA[South Africa’s most populous township is awash with advertising. The best is local, understands the lingo and plays to Soweto pride, maintains Mandy de Waal.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112749&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Oct 2008 11:45:49 +0200
   </pubDate>
   <title><![CDATA[TBWA buys majority stake in Yellowwood]]></title>
   <description><![CDATA[TBWA\South Africa has acquired an 80% stake in Yellowwood Future Architects, effective from 14 October 2008. How do the two parties each benefit?
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112728&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Oct 2008 16:30:51 +0200
   </pubDate>
   <title><![CDATA[Levi goes red for life]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112753&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 29 Oct 2008 09:24:35 +0200
   </pubDate>
   <title><![CDATA[AMASA CT meeting: growing an SA brand globally]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112759&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Oct 2008 09:21:26 +0200
   </pubDate>
   <title><![CDATA[New appointments: 28 October]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112761&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Oct 2008 16:35:33 +0200
   </pubDate>
   <title><![CDATA[Google’s Online Marketing Challenge 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112754&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Oct 2008 16:43:25 +0200
   </pubDate>
   <title><![CDATA[New SAARF date]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Oct 2008 16:41:57 +0200
   </pubDate>
   <title><![CDATA[International judges for Bookmarks awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112755&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 27 Oct 2008 16:28:45 +0200
   </pubDate>
   <title><![CDATA[Nokia N78 billboard comes alive]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112752&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 27 Oct 2008 16:23:11 +0200
   </pubDate>
   <title><![CDATA[TCB launches publicity arm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112750&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 24 Oct 2008 09:14:58 +0200
   </pubDate>
   <title><![CDATA[This is viral marketing ]]></title>
   <description><![CDATA[If you want to know how viral marketing should work, look no further than the video clip of the collapsing chair incident involving Nhlanhla Nene, chairperson of the parliamentary finance portfolio committee.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112682&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Oct 2008 15:41:59 +0200
   </pubDate>
   <title><![CDATA[AAA student wins design award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112656&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Oct 2008 15:39:06 +0200
   </pubDate>
   <title><![CDATA[Don't miss out on Black Diamond 2008 survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112654&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Oct 2008 15:33:49 +0200
   </pubDate>
   <title><![CDATA[Coke Zero bonds with Bond]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112650&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Oct 2008 15:37:38 +0200
   </pubDate>
   <title><![CDATA[Brabys to become reseller of Google AdWords]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112653&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Oct 2008 15:36:38 +0200
   </pubDate>
   <title><![CDATA[Switch and burn]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112652&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Oct 2008 15:40:42 +0200
   </pubDate>
   <title><![CDATA[FNB wins international award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112655&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Oct 2008 14:41:37 +0200
   </pubDate>
   <title><![CDATA[The springbok emblem, it’s about values not value]]></title>
   <description><![CDATA[The Springbok emblem isn’t about political views and financial gain. It’s about the pride of a nation that is reflected in a symbol with massive emotional value, argues Anthony Swart.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112646&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Oct 2008 15:40:01 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 24 October]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112611&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Oct 2008 15:47:38 +0200
   </pubDate>
   <title><![CDATA[New appointments: 21 October]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112612&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Oct 2008 18:01:39 +0200
   </pubDate>
   <title><![CDATA[Omnicom profit up, but some clients cutting back]]></title>
   <description><![CDATA[Omnicom Group, parent company of agencies like BBDO Worldwide and DDB Worldwide,  is warning of an advertising slowdown. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112620&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Oct 2008 18:11:11 +0200
   </pubDate>
   <title><![CDATA[Olympics revenue outlook positive despite financial crisis]]></title>
   <description><![CDATA[The global economic downturn is not expected to cut into the multi-billion dollar revenues of the International Olympic Committee despite any effects felt by major sponsors.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112621&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Oct 2008 15:59:23 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Zobuzwe Ngobese]]></title>
   <description><![CDATA[He is more than just another PR officer, he is a man with a plan and big dreams. Marketingweb caught up with the man whose brand was part of the launching of the FIFA 2010 mascot. He is none other than Zobuzwe Ngobese, adidas public relations manager.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112614&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Oct 2008 16:10:58 +0200
   </pubDate>
   <title><![CDATA[Judges' impressions: OHMSA Awards]]></title>
   <description><![CDATA[What the judges had to say about the OHMSA (Out of Home Media SA) award categories for which they could find no winner, and some overall comments.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112537&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 14:15:58 +0200
   </pubDate>
   <title><![CDATA[About the winning work: OHMSA Awards]]></title>
   <description><![CDATA[View the winning OHMSA awards work and concepts behind the campaigns here.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112536&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 16:03:06 +0200
   </pubDate>
   <title><![CDATA[ADFocus focuses on winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112580&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 15:49:02 +0200
   </pubDate>
   <title><![CDATA[Renaming competition deadline extended]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112573&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 15:59:53 +0200
   </pubDate>
   <title><![CDATA[Z-Card spreads HIV message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112578&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 10:29:40 +0200
   </pubDate>
   <title><![CDATA[OHMSA Awards 2008]]></title>
   <description><![CDATA[The winners of the OHMSA Awards 2008 were announced on Monday night. And it was a case of may the best sock win.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112534&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 15:58:47 +0200
   </pubDate>
   <title><![CDATA[And the winner of the Makhulu Polane is...]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112577&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Oct 2008 10:11:39 +0200
   </pubDate>
   <title><![CDATA[AAA school gives away bursaries & iPods]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112579&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 15:46:52 +0200
   </pubDate>
   <title><![CDATA[Mobile Unit to give breast cancer education]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112572&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 15:57:35 +0200
   </pubDate>
   <title><![CDATA[Markham looking for the best t-shirt]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112576&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 15:41:23 +0200
   </pubDate>
   <title><![CDATA[Brand exhibition in South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112569&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 15:56:32 +0200
   </pubDate>
   <title><![CDATA[Contact Media's titles go digital]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112575&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 15:50:29 +0200
   </pubDate>
   <title><![CDATA[Halloween in South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112574&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 15:45:23 +0200
   </pubDate>
   <title><![CDATA[NeuroMarketing tour coming to SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112570&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Oct 2008 16:04:09 +0200
   </pubDate>
   <title><![CDATA[Primedia Outdoor gets recognition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112581&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 20 Oct 2008 14:27:40 +0200
   </pubDate>
   <title><![CDATA[What your eyes tell the advertiser...]]></title>
   <description><![CDATA[We've always heard that the eyes are the window to the soul. Apparently, they're also a good indicator of how we perceive communications and show our levels of cognitive engagement.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112513&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 20 Oct 2008 14:32:12 +0200
   </pubDate>
   <title><![CDATA[PR profession delivers poor lesson for students]]></title>
   <description><![CDATA[PR practitioners constantly moan about no-shows. But the industry had no qualms about committing the offence themselves at a recent event, says Marilyn de Villiers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112515&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Oct 2008 16:12:02 +0200
   </pubDate>
   <title><![CDATA[Going gets tough on ASSEGAI awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112465&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Oct 2008 15:35:56 +0200
   </pubDate>
   <title><![CDATA[Obama targets young men via video games]]></title>
   <description><![CDATA[Barack Obama, flush with cash and ramping up his advertising in the final weeks before the November 4 election, is making US political history by placing the first presidential campaign ads in online video games.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112460&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Oct 2008 16:10:30 +0200
   </pubDate>
   <title><![CDATA[Revamped MarketScope v2]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Oct 2008 16:09:24 +0200
   </pubDate>
   <title><![CDATA[The boss of the year is...]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Oct 2008 15:32:23 +0200
   </pubDate>
   <title><![CDATA[Modise resigns from 2010 committee]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112459&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Oct 2008 16:08:15 +0200
   </pubDate>
   <title><![CDATA[Poker at Full House Events]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Oct 2008 16:07:15 +0200
   </pubDate>
   <title><![CDATA[Huggies giveaways at Baba Indaba]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112461&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:49:58 +0200
   </pubDate>
   <title><![CDATA[Design campaign supports Breast Cancer Awareness]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112400&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:56:03 +0200
   </pubDate>
   <title><![CDATA[Foodcorp's 7th floor unveiled]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112405&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:51:53 +0200
   </pubDate>
   <title><![CDATA[Entries for APEX awards open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112401&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:54:45 +0200
   </pubDate>
   <title><![CDATA[MIT surges ahead with global workshop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112403&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:57:53 +0200
   </pubDate>
   <title><![CDATA[La dolce vita at Montecasino]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112406&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 09:18:36 +0200
   </pubDate>
   <title><![CDATA[APEX workshops]]></title>
   <description><![CDATA[Andy Rice is hosting workshops offering insight into what the judges are looking for when evaluating submissions to the APEX awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112390&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 11:18:35 +0200
   </pubDate>
   <title><![CDATA[Three simple words, right?]]></title>
   <description><![CDATA[The conversation of a lifetime can start with three simple words. Well that's what cellular network, MTN, claims with its new campaign that aims to make the lives of its contract customers less confusing through offering simpler contract packages. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112407&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 09:21:25 +0200
   </pubDate>
   <title><![CDATA[CPD Record Cards – deadline looms]]></title>
   <description><![CDATA[You must return your completed CPD Record Card to the Chartered Marketer Council by the end of the month if you wish to keep your CM(SA) registration.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:47:20 +0200
   </pubDate>
   <title><![CDATA[South African terminology simplified]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112398&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:23:34 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 16 October]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112394&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:48:20 +0200
   </pubDate>
   <title><![CDATA[Durban comedian to hit the big screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112399&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:53:14 +0200
   </pubDate>
   <title><![CDATA[Know your status]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112402&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:43:16 +0200
   </pubDate>
   <title><![CDATA[Kellogg's steps up to the breakfast bowl]]></title>
   <description><![CDATA[Kellogg's has repackaged all its brands in a bid to promote responsible eating habits and nutritional literacy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112395&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 09:20:10 +0200
   </pubDate>
   <title><![CDATA[Seeing the bigger picture]]></title>
   <description><![CDATA[Can branding and design actually give a business a sense of purpose? Or does the business vision come first? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Oct 2008 10:46:08 +0200
   </pubDate>
   <title><![CDATA[How to stop paying more on bank charges]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112397&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 15 Oct 2008 14:14:17 +0200
   </pubDate>
   <title><![CDATA[US funeral industry bucks economic downturn]]></title>
   <description><![CDATA[Business is holding steady for the US funeral industry as consumers shrug off worries about the economy to give their loved ones a costly send-off.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112354&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 15 Oct 2008 14:08:00 +0200
   </pubDate>
   <title><![CDATA[SABC operating profit drops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112351&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 15 Oct 2008 15:15:09 +0200
   </pubDate>
   <title><![CDATA[Draftfcb management changes]]></title>
   <description><![CDATA[Key management roles at Draftfcb are changing, as staff get poached for top international posts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112356&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 15 Oct 2008 16:25:48 +0200
   </pubDate>
   <title><![CDATA[The Springbok]]></title>
   <description><![CDATA[An angry brand, for angry people.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112368&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 15 Oct 2008 14:12:00 +0200
   </pubDate>
   <title><![CDATA[MySpace offers self-service ads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112353&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 15 Oct 2008 14:09:41 +0200
   </pubDate>
   <title><![CDATA[Global ad spend grew in Q2 despite woes]]></title>
   <description><![CDATA[Global ad spending still grew in the second quarter of 2008 despite the economic uncertainty, with strong growth in Asia Pacific offsetting weakness in North America and Europe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112352&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 15 Oct 2008 14:06:21 +0200
   </pubDate>
   <title><![CDATA[Angry about economy? Smash some plates and move on]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112350&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Oct 2008 12:35:11 +0200
   </pubDate>
   <title><![CDATA[When bigger is better]]></title>
   <description><![CDATA[It took ten teams of industrial mountaineers eight weeks to erect – that's some piece of advertising. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112304&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Oct 2008 10:18:24 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Terri Brown]]></title>
   <description><![CDATA[All she wants is to be one of the Girls of the Playboy Mansion, but she is making waves in the marketing industry and recently won the most influential woman in business and government award. Partner and strategic director of Actuate, Terri Brown, speaks to Marketingweb about the most neglected aspects of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112297&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Oct 2008 09:55:34 +0200
   </pubDate>
   <title><![CDATA[New appointments: 14 October]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112295&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Oct 2008 16:25:17 +0200
   </pubDate>
   <title><![CDATA[New SA Consumer Protection Bill]]></title>
   <description><![CDATA[South African consumers may become the best protected in the world, once the new South African Consumer Protection Bill is signed in. Dianne Bayley looks at possible impacts on marketers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112300&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Oct 2008 12:50:25 +0200
   </pubDate>
   <title><![CDATA[Who put the print ad up on the side of the freeway?]]></title>
   <description><![CDATA[Richard Lord gives 7 tips on how to get your outdoor creative right, while lamenting the state of the billboards he sees on his daily rounds.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112306&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Oct 2008 13:11:37 +0200
   </pubDate>
   <title><![CDATA[Vodacom regional journalism winners]]></title>
   <description><![CDATA[The regional winners in the Vodacom Journalist of the Year 2008 Awards are... ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112308&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 14:26:55 +0200
   </pubDate>
   <title><![CDATA[It's that time of the year again]]></title>
   <description><![CDATA[Direct marketing guru Keith Wiser gives us the good, the bad and the ugly on awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112271&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 15:14:57 +0200
   </pubDate>
   <title><![CDATA[New Joburg Easter Festival launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112282&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 15:16:02 +0200
   </pubDate>
   <title><![CDATA[Glass and wood coffee table wins award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112283&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 14:49:54 +0200
   </pubDate>
   <title><![CDATA[Habari Direct in partnership with Ster Kinekor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112274&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 14:53:36 +0200
   </pubDate>
   <title><![CDATA[Pick 'n Pay launches Mom manual]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112273&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 15:13:43 +0200
   </pubDate>
   <title><![CDATA[CineMARK goes digital]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112281&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 15:09:43 +0200
   </pubDate>
   <title><![CDATA[Much more to Woolworths Wine Festival]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112279&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 15:07:37 +0200
   </pubDate>
   <title><![CDATA[Attention: D&AD Jury Foremen list]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112278&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 14:56:36 +0200
   </pubDate>
   <title><![CDATA[Capitec Bank educates Daily Sun readers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112276&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 15:12:17 +0200
   </pubDate>
   <title><![CDATA[Fiesta launches online lifestyle bible]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112280&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 14:55:14 +0200
   </pubDate>
   <title><![CDATA[SABS expo coming up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112275&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 15:05:56 +0200
   </pubDate>
   <title><![CDATA[Compile an effective portfolio]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112277&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 10 Oct 2008 08:54:59 +0200
   </pubDate>
   <title><![CDATA[Not quite on the button]]></title>
   <description><![CDATA[Be careful when signing your name away, warns trade mark attorney Hans Muhlberg, citing the case of Jenni Button.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112238&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Oct 2008 10:27:05 +0200
   </pubDate>
   <title><![CDATA[Key advertising report downgrades global forecasts]]></title>
   <description><![CDATA[A leading international media buyer slashed its global advertising spend forecasts for 2008 and 2009 on Tuesday, in a sign that the financial crisis has hit marketing budgets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112220&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Oct 2008 09:50:32 +0200
   </pubDate>
   <title><![CDATA[How to be wise after the event (literally)]]></title>
   <description><![CDATA[Many things can go wrong in the world of sponsorship. Andy Rice reviews some of the disasters to see what marketers can learn from them.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112214&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Oct 2008 10:20:50 +0200
   </pubDate>
   <title><![CDATA[France's Publicis chief sees very tough 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112218&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Oct 2008 10:21:34 +0200
   </pubDate>
   <title><![CDATA[WPP declares victory in TNS bid battle]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112219&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Oct 2008 10:19:31 +0200
   </pubDate>
   <title><![CDATA[Academy to allow film ads on Oscars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112217&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Oct 2008 09:37:24 +0200
   </pubDate>
   <title><![CDATA[True organisational power]]></title>
   <description><![CDATA[A few years back, IBM engaged a management consultancy to find out how they could become a learning organisation. After a global survey, the consultancy reported back that IBM was already a learning organisation; all that management had to do was get out of the way. Mike Freedman explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112213&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Oct 2008 10:18:21 +0200
   </pubDate>
   <title><![CDATA[The jokes on the marketers]]></title>
   <description><![CDATA[Some marketing jokes – it's a serious business, but it's always good to laugh at ourselves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112216&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Oct 2008 09:20:02 +0200
   </pubDate>
   <title><![CDATA[How Zuma won the PR war]]></title>
   <description><![CDATA[Media analysis leading up to the expulsion of Mbeki shows an active campaign to raise Zuma’s profile and endear him to the media. This as the Mbeki camp disengaged the media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112211&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 08 Oct 2008 16:35:09 +0200
   </pubDate>
   <title><![CDATA[Loeries exhibition hits Stellenbosch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112197&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 08 Oct 2008 16:40:54 +0200
   </pubDate>
   <title><![CDATA[SA hosts international conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112201&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 08 Oct 2008 13:25:54 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions and Haymarket relaunch Spikes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112189&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 08 Oct 2008 16:48:47 +0200
   </pubDate>
   <title><![CDATA[Is marriage good for men?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112202&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 13 Oct 2008 10:21:41 +0200
   </pubDate>
   <title><![CDATA[BRAND magazine suspended]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112198&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 08 Oct 2008 13:52:45 +0200
   </pubDate>
   <title><![CDATA[Local PR goes international]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112191&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 08 Oct 2008 16:39:43 +0200
   </pubDate>
   <title><![CDATA[Fashionable Five Roses]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112200&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 08 Oct 2008 16:38:29 +0200
   </pubDate>
   <title><![CDATA[Voting open for E-Commerce awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112199&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 13 Oct 2008 10:25:18 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 9 October]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112196&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 08 Oct 2008 14:02:15 +0200
   </pubDate>
   <title><![CDATA[SAB helps young entrepreneurs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112192&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 08 Oct 2008 13:39:22 +0200
   </pubDate>
   <title><![CDATA[Art Vespa open for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112190&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 08 Oct 2008 14:52:36 +0200
   </pubDate>
   <title><![CDATA[ASA orders Telkom to withdraw ad]]></title>
   <description><![CDATA[Telkom has been rapped over the knuckles for what the Advertising Standards Authority says is a misleading ad for its broadband services.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112193&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 08 Oct 2008 16:29:23 +0200
   </pubDate>
   <title><![CDATA[BMW copyright suit settled]]></title>
   <description><![CDATA[After more than two years of a lawsuit battle between car dealer, BMW, and artist Gerhard Marx, the case has been settled out of court. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112195&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Oct 2008 12:20:16 +0200
   </pubDate>
   <title><![CDATA[New appointments: 7 October]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112134&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Oct 2008 12:44:44 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Dr Graeme Codrington]]></title>
   <description><![CDATA[Don't bend over backwards for the youth, and other insights from trend forecaster Graeme Codrington.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112136&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Oct 2008 12:35:39 +0200
   </pubDate>
   <title><![CDATA[So much more to Cadbury's Lunch Bar]]></title>
   <description><![CDATA[Goodbye Makhathini, hello Oviaas. Lunch Bar has moved on...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112137&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Oct 2008 12:19:37 +0200
   </pubDate>
   <title><![CDATA[Predicting a president ]]></title>
   <description><![CDATA[The behaviour of voters can be accurately predicted, and this has been shown in the US presidential elections. Wonder what the research would show in SA?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112135&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Oct 2008 15:20:59 +0200
   </pubDate>
   <title><![CDATA[Political parties to advertise on TV?]]></title>
   <description><![CDATA[For the first time in South Africa, political parties could soon be seen flighting adverts on television -- but the SABC claims this could see it losing over R90-million in advertising revenue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112110&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Oct 2008 17:45:37 +0200
   </pubDate>
   <title><![CDATA[Playboy opportunity to counter bad news ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112117&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Oct 2008 14:37:31 +0200
   </pubDate>
   <title><![CDATA[Back to basics (Part 2): Fitting the pieces of the online puzzle together]]></title>
   <description><![CDATA[Once you have determined your online marketing strategy, you have a range of tools that you can choose from as you roll out your campaigns, writes Diane Charton, managing director at Acceleration Media in her second in a series of 'Back-to-Basics' columns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112106&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Oct 2008 17:44:24 +0200
   </pubDate>
   <title><![CDATA[Workers do not respect bosses: US survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112116&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Oct 2008 13:04:03 +0200
   </pubDate>
   <title><![CDATA[Nando’s launches breast-taking ad]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112067&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Oct 2008 13:01:44 +0200
   </pubDate>
   <title><![CDATA[The Creative Circle behind Bookmarks]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112066&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Oct 2008 13:00:36 +0200
   </pubDate>
   <title><![CDATA[kulula shakes up SA’s cell phone market]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112065&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Oct 2008 13:06:31 +0200
   </pubDate>
   <title><![CDATA[ZOOM helps turn tourism green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112069&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Oct 2008 13:14:24 +0200
   </pubDate>
   <title><![CDATA[Woolworths twists fiction with reality]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112071&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Oct 2008 13:12:40 +0200
   </pubDate>
   <title><![CDATA[Come home to digital at the DigitalLife Expo 09]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112070&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Oct 2008 13:05:09 +0200
   </pubDate>
   <title><![CDATA[Budget’s ad is no joke]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112068&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Oct 2008 12:58:11 +0200
   </pubDate>
   <title><![CDATA[Mulebar sponsor Absa Cape Epic]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112063&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Oct 2008 10:45:58 +0200
   </pubDate>
   <title><![CDATA[Bizarre billboards]]></title>
   <description><![CDATA[In the lighter side of marketing, we take a look at some billboards that could have been.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112013&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Oct 2008 10:18:51 +0200
   </pubDate>
   <title><![CDATA[Semiotics: Signs of the times]]></title>
   <description><![CDATA[What exactly is semiotics analyses, and why do marketers need to know about it? Dianne Bayley looks at what goes into the fascinating science.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112011&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Oct 2008 10:13:38 +0200
   </pubDate>
   <title><![CDATA[What downturn?]]></title>
   <description><![CDATA[The online advertising industry may escape turbulent economic times relatively unscathed, argues Matthew Buckland. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112010&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Oct 2008 10:28:19 +0200
   </pubDate>
   <title><![CDATA[ASA gives dead terrorist ad the thumbs down]]></title>
   <description><![CDATA[A television commercial for an "Ahmed the dead terrorist" ringtone mocks Islam and must be withdrawn, the Advertising Standards Authority has ruled.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112012&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 16:50:56 +0200
   </pubDate>
   <title><![CDATA[SABC 2 embarks on nationwide presenter search]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111995&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 13:06:03 +0200
   </pubDate>
   <title><![CDATA[Is iTunes anti-competitive?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111982&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 17:00:15 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 2 October]]></title>
   <description><![CDATA[Account moves and wins announced this week. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112002&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 16:54:48 +0200
   </pubDate>
   <title><![CDATA[Social Commerce lands in South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112000&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 17:01:46 +0200
   </pubDate>
   <title><![CDATA[Key concepts and techniques for PR professionals]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112004&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 17:03:42 +0200
   </pubDate>
   <title><![CDATA[PlayStation on 1Time: match made in heaven]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112005&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 16:57:02 +0200
   </pubDate>
   <title><![CDATA[ABSOLUT launches online art platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112001&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 16:53:37 +0200
   </pubDate>
   <title><![CDATA[Fox’s Earth: Lend them your ears]]></title>
   <description><![CDATA[Are marketers deaf? Or just ignoring consumers? Nigel Fox thinks marketers and advertising people spend too much time talking to each other, and not enough time listening to their consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111997&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 16:59:46 +0200
   </pubDate>
   <title><![CDATA[Tagon creates Duesouth adventure]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=112003&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 13:04:28 +0200
   </pubDate>
   <title><![CDATA[MTV's new advertising strategy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111981&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 16:30:22 +0200
   </pubDate>
   <title><![CDATA[Does mobile media provide ROI?]]></title>
   <description><![CDATA[Brand managers are taking mobile a lot more seriously than they were in 2007, and repeat business indicates they are getting a solid ROI, writes Rick Joubert who heads up Vodacom Mobile Advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111992&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 16:53:22 +0200
   </pubDate>
   <title><![CDATA[BEE and tenders: What's the buzz?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111999&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 13:10:20 +0200
   </pubDate>
   <title><![CDATA[Better communication needed at work, Wesbank tops best co to work for ]]></title>
   <description><![CDATA[Most employees are unhappy with communication at work. This was a key finding in Deloitte's Best Company to Work For Study.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111983&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 16:52:08 +0200
   </pubDate>
   <title><![CDATA[Much more with Lunch Bar]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111998&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Sep 2008 17:12:04 +0200
   </pubDate>
   <title><![CDATA[Etihad scoops website award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111953&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Sep 2008 09:47:12 +0200
   </pubDate>
   <title><![CDATA[Sun International: not a million thrills]]></title>
   <description><![CDATA[Sun International fails to deliver on its ad message, writes Sandra Gordon after spending an unimpressive weekend there.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111917&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Sep 2008 17:07:48 +0200
   </pubDate>
   <title><![CDATA[New host for revamped Kaleidoscope]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111950&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Sep 2008 17:08:48 +0200
   </pubDate>
   <title><![CDATA[SAB’s Miller gets a genuine makeover]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111951&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Sep 2008 17:10:28 +0200
   </pubDate>
   <title><![CDATA[Gay pride to the power of 5]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111952&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Sep 2008 09:48:23 +0200
   </pubDate>
   <title><![CDATA[Where is the EMPATHETIC Marketing?]]></title>
   <description><![CDATA[Trend guru Faith Popcorn says given the current economic climate, marketers should be going all out to connect their brand to hard-up consumers. But they're not, because they don't have empathy.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111918&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 30 Sep 2008 17:13:17 +0200
   </pubDate>
   <title><![CDATA[International awards for Alliance Group’s Ronen Jackson]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111954&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Oct 2008 16:27:06 +0200
   </pubDate>
   <title><![CDATA[You can make a Change4Ever]]></title>
   <description><![CDATA[If you could change one thing forever, what would it be? And if just one SMS could help effect that change, would you take the time to send it?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111919&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 15:33:06 +0200
   </pubDate>
   <title><![CDATA[New appointments: 30 September]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111907&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 13:16:37 +0200
   </pubDate>
   <title><![CDATA[They work for you]]></title>
   <description><![CDATA[The British have a fantastic website which allows them to keep tabs on their politicians. Wouldn't this be a good idea for South Africa, given some of the recent shenanigans?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111890&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 13:57:54 +0200
   </pubDate>
   <title><![CDATA[The point's obvious, isn't it?]]></title>
   <description><![CDATA[Readers missed the point of his last column on women's lib, argues Chris Brewer. It's all about communication...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111892&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 15:22:41 +0200
   </pubDate>
   <title><![CDATA[Vodacom launches iPhone 3G]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111899&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 15:23:39 +0200
   </pubDate>
   <title><![CDATA[Assegai Awards deadline]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111902&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 15:20:48 +0200
   </pubDate>
   <title><![CDATA[Grey EMEA named agency network of the year fourth year running]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111906&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 15:18:43 +0200
   </pubDate>
   <title><![CDATA[Students battle it out in the Investment Challenge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111905&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 15:09:36 +0200
   </pubDate>
   <title><![CDATA[Aquafresh All-In-One Soccer Cup to go national]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111898&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 14:52:22 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Tumi Ndaba]]></title>
   <description><![CDATA[One of the world's richest man has never written a business plan in his entire life. So why do government agencies mandated to help the youth ask for business plans and financial projections to secure any form of assistance? Director of Pure Communications, Tumi Ndaba offers his opinion to Marketingweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111894&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 14:37:42 +0200
   </pubDate>
   <title><![CDATA[Marketing Excellence Awards: call for nominations]]></title>
   <description><![CDATA[Who is the best marketer or marketing department you’ve ever worked with? Why not nominate them for the Sunday Times Business Times Marketing Excellence Awards?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111893&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 29 Sep 2008 15:16:21 +0200
   </pubDate>
   <title><![CDATA[Fiat’s Luca De Meo receives CMO award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111903&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 29 Sep 2008 15:13:18 +0200
   </pubDate>
   <title><![CDATA[Go on, make a change]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111900&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 13:21:11 +0200
   </pubDate>
   <title><![CDATA[WPP leaving Britain for Ireland over tax changes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111891&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 29 Sep 2008 15:05:07 +0200
   </pubDate>
   <title><![CDATA[Oracle and DMASA join forces]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111897&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Sep 2008 08:48:05 +0200
   </pubDate>
   <title><![CDATA[Avoid being a creep]]></title>
   <description><![CDATA[Behavioural targeting: Creep into your customer’s life without creeping them out.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111829&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Sep 2008 10:24:43 +0200
   </pubDate>
   <title><![CDATA[Marketing Excellence Awards: deadline extended]]></title>
   <description><![CDATA[The deadline for entries to the third annual Sunday Times Business Times Marketing Excellence Awards has been extended.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111836&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 26 Sep 2008 10:16:37 +0200
   </pubDate>
   <title><![CDATA[A free for all]]></title>
   <description><![CDATA[If there is one group of people that cannot be moved by marketing and advertising campaigns – it's the Freegans. Tracey Wraight explores.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111835&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 26 Sep 2008 08:59:38 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 25 September]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111830&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 10:39:59 +0200
   </pubDate>
   <title><![CDATA[Loeries Travelling Exhibition hits the festival circuit]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111793&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 16:33:56 +0200
   </pubDate>
   <title><![CDATA[A24 Media set to revolutionise African media environment]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111813&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 25 Sep 2008 10:24:58 +0200
   </pubDate>
   <title><![CDATA[US ad spending in steepest drop since 2001]]></title>
   <description><![CDATA[Advertising spending in the second quarter suffered its biggest drop since the last US recession.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111789&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Sep 2008 08:49:44 +0200
   </pubDate>
   <title><![CDATA[Viewers choose the winner...or do they?]]></title>
   <description><![CDATA[Producer of High School Musical: Spotlight South Africa, Pieter Toerien, apparently attempted to rig votes recently by asking for assistance in efforts to oust a contestant. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111797&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 01 Oct 2008 09:14:38 +0200
   </pubDate>
   <title><![CDATA[AMASA presents Randall Abrahams]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111816&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 16:29:41 +0200
   </pubDate>
   <title><![CDATA[JWT's PC game helps fight women abuse]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111810&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 16:28:40 +0200
   </pubDate>
   <title><![CDATA[ComutaNet leaps in commuter transport advertising]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111809&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 16:32:34 +0200
   </pubDate>
   <title><![CDATA[Telephone property portal launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111812&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 10:38:39 +0200
   </pubDate>
   <title><![CDATA[Vodacom launches speaking phones]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111792&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 10:29:21 +0200
   </pubDate>
   <title><![CDATA[Ford to run ad using film from web contest ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111790&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 26 Sep 2008 12:07:13 +0200
   </pubDate>
   <title><![CDATA[Men’s Health Menswear collection 2008]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111815&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 16:44:36 +0200
   </pubDate>
   <title><![CDATA[Do It Day success]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111818&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 16:31:14 +0200
   </pubDate>
   <title><![CDATA[Good Hope FM refreshes lunchtime show]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111811&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 16:35:11 +0200
   </pubDate>
   <title><![CDATA[AMASA Cape Town October Meeting]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111814&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Sep 2008 11:34:02 +0200
   </pubDate>
   <title><![CDATA[Creative Circle results]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111794&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 25 Sep 2008 10:33:44 +0200
   </pubDate>
   <title><![CDATA[Yahoo to transform web ads with new system]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111791&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 10 Oct 2008 11:24:00 +0200
   </pubDate>
   <title><![CDATA[Maggi 2 Minute Noodles and YO-TV to commence search for young stars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111817&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Sep 2008 12:33:04 +0200
   </pubDate>
   <title><![CDATA[Going nowhere slowly]]></title>
   <description><![CDATA[South Africa is seen to be alive with job possibilities, but interestingly, more people are unemployed now than in 1999. This is one of the findings in the recently released All Media and Products Study (AMPS).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111748&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Sep 2008 11:57:36 +0200
   </pubDate>
   <title><![CDATA[5th edition Sandton directory launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111736&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 23 Sep 2008 12:11:05 +0200
   </pubDate>
   <title><![CDATA[Feeling your way around]]></title>
   <description><![CDATA[Change the way consumers feel, not the way they think. This is the message at the core of The Experience Marketing Imperative, a white paper put out by George P. Johnson. Dianne Bayley takes a look at what the experts are saying.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111744&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Sep 2008 12:46:36 +0200
   </pubDate>
   <title><![CDATA[Black Diamond 2008 – what has happened to the sparkle?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111739&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 23 Sep 2008 13:54:28 +0200
   </pubDate>
   <title><![CDATA[2010 mascot Zakumi thrills Fish]]></title>
   <description><![CDATA[Former Bafana Bafana soccer player, Mark Fish, reckons 2010 mascot Zakumi is 'the greatest thing that could have happened.']]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111749&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Sep 2008 12:00:22 +0200
   </pubDate>
   <title><![CDATA[2nd Newtown brochure launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111737&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Oct 2008 09:43:16 +0200
   </pubDate>
   <title><![CDATA[Three in one]]></title>
   <description><![CDATA[Draftfcb has come up with a witty campaign for Toyota that literally shows how you get more than expected from the Auris.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111745&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 23 Sep 2008 12:07:29 +0200
   </pubDate>
   <title><![CDATA[Win a million as Leapfrog rebrands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111741&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Sep 2008 12:44:08 +0200
   </pubDate>
   <title><![CDATA[D&AD goes online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111738&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 23 Sep 2008 12:42:05 +0200
   </pubDate>
   <title><![CDATA[MWEB searches for SA’s gadget genie]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111740&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 23 Sep 2008 12:19:13 +0200
   </pubDate>
   <title><![CDATA[Marketing to the unbanked masses]]></title>
   <description><![CDATA[As the world tightens its collective belt, StokvelTV is offering its "14th Annual StokvelTV Xmas Special", a chance for advertisers to reach over five-million viewers and readers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111746&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 22 Sep 2008 16:51:13 +0200
   </pubDate>
   <title><![CDATA[Internet dictionary: add your own meanings]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111720&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 22 Sep 2008 17:11:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 23 September]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111725&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Sep 2008 12:53:43 +0200
   </pubDate>
   <title><![CDATA[Old dogs and new tricks]]></title>
   <description><![CDATA[If Baby Boomers became affirmative action candidates, the workplace would benefit from their years of experience and wisdom, argues Bette Kun.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111695&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 22 Sep 2008 16:52:41 +0200
   </pubDate>
   <title><![CDATA[Ad-funded mobile operator reaches 200,000 in UK]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111721&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 22 Sep 2008 16:53:34 +0200
   </pubDate>
   <title><![CDATA[David Duchovny, Demi Moore in fake marketing ploy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111722&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 22 Sep 2008 17:00:56 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Alistair Mokoena]]></title>
   <description><![CDATA[What do you get when you combine law and marketing? Pure marketing brilliance in the form of Alistair Mokoena, Cadbury marketing director: Candy and Gum, who says one of the worst things you can do as a marketer is to try to be a mirror for consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111719&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 19 Sep 2008 12:42:09 +0200
   </pubDate>
   <title><![CDATA[Communicate in a global village]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111642&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 19 Sep 2008 12:28:41 +0200
   </pubDate>
   <title><![CDATA[SAB launches apple premium brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111637&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 19 Sep 2008 13:05:57 +0200
   </pubDate>
   <title><![CDATA[The 2008 Best Global Brands]]></title>
   <description><![CDATA[Google, Apple and Amazon.com are among the top gainers in Interbrand's annual ranking of the Best Global Brands. But the credit crisis has taken its toll on financial services brands. And where is SA?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111643&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sat, 20 Sep 2008 08:37:44 +0200
   </pubDate>
   <title><![CDATA[Top Pendoring award for Joe Public]]></title>
   <description><![CDATA[Joe Public stood out at this year's Pendoring advertising competition with three gold awards as well as the highest accolade, a Prestige Award. Get all the results here.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111650&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sat, 20 Sep 2008 08:32:36 +0200
   </pubDate>
   <title><![CDATA[Pendoring winners 2008]]></title>
   <description><![CDATA[The winners of this year's Pendoring advertising awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111651&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 19 Sep 2008 12:24:43 +0200
   </pubDate>
   <title><![CDATA[AMASA presents military bash]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111635&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 19 Sep 2008 12:30:24 +0200
   </pubDate>
   <title><![CDATA[Oracle Airtime Sales hosts DigiTalk 2008]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111639&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 19 Sep 2008 12:26:21 +0200
   </pubDate>
   <title><![CDATA[SABC challenges businesses to renew TV licences]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111636&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 19 Sep 2008 12:43:05 +0200
   </pubDate>
   <title><![CDATA[CLEO's bachelor of the year announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111640&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 19 Sep 2008 12:36:11 +0200
   </pubDate>
   <title><![CDATA[Temptations sponsors 2008 breast cancer ride]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111641&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 18 Sep 2008 09:47:58 +0200
   </pubDate>
   <title><![CDATA[RAMS information day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111566&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Sep 2008 09:27:06 +0200
   </pubDate>
   <title><![CDATA[Advertising prescription drugs: another view]]></title>
   <description><![CDATA[A recent article on Marketingweb (Expensive ads sell few prescription drugs: study) quoted US and Canadian research suggesting that "expensive advertising of prescription drugs directly to consumers may do little to encourage sales". Neil MacArthur, director at Mediachoice begs to differ.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111563&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Sep 2008 09:58:37 +0200
   </pubDate>
   <title><![CDATA[MMA publishes mobile applications white paper]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111569&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Sep 2008 10:29:30 +0200
   </pubDate>
   <title><![CDATA[A campaign that makes you think]]></title>
   <description><![CDATA[The 'Think Bike' campaign is highly effective, but it needs to be resuscitated for the new bikers hitting the roads, argues Tracey Wraight. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111573&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Sep 2008 10:20:24 +0200
   </pubDate>
   <title><![CDATA[Radio poaching season: The ramifications]]></title>
   <description><![CDATA[Lance Rothschild analyses the effect of the recent changes in radio station line-ups.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111523&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Sep 2008 17:19:07 +0200
   </pubDate>
   <title><![CDATA[SA marketing: Fractured or fighting fit?]]></title>
   <description><![CDATA[Is the SA marketing industry unhealthily fragmented or healthy and brimming with opportunities. Gillian Jones ponders the state of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111552&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Sep 2008 12:26:42 +0200
   </pubDate>
   <title><![CDATA[Mpofu's latest court bid fails]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111533&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Sep 2008 10:28:02 +0200
   </pubDate>
   <title><![CDATA[The great banner debate]]></title>
   <description><![CDATA[Are online advertising banners a boon or a curse? Springleap’s Eric Edelstein goes face to face with blogger Sean Greathead on the issue. See who survives the smack down.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111524&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Sep 2008 09:39:58 +0200
   </pubDate>
   <title><![CDATA[UCT GSB  hosts marketing course]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111520&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Sep 2008 16:58:56 +0200
   </pubDate>
   <title><![CDATA[Account moves: 18 September]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111550&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Sep 2008 09:34:31 +0200
   </pubDate>
   <title><![CDATA[MediaShop awarded for gender empowerment]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111518&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Sep 2008 16:43:52 +0200
   </pubDate>
   <title><![CDATA[Salary survey: marketing, media and market research]]></title>
   <description><![CDATA[Want to know what you should be earning? Or paying staff? Pro Rec Recruitment has conducted a survey into salaries in marketing, marketing research and media. Here are the findings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111548&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Sep 2008 09:37:44 +0200
   </pubDate>
   <title><![CDATA[Sport social network launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111519&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Sep 2008 12:21:45 +0200
   </pubDate>
   <title><![CDATA[Feeling the pain]]></title>
   <description><![CDATA[This week's financial upheaval as Lehman Brothers collapsed added to the woes of New York's Madison Avenue ad agencies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111531&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Sep 2008 12:24:23 +0200
   </pubDate>
   <title><![CDATA[Cheapest World Cup ticket to cost R140 ]]></title>
   <description><![CDATA[The cheapest 2010 World Cup ticket will cost R140.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111532&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Sep 2008 11:10:59 +0200
   </pubDate>
   <title><![CDATA[Battlefield Brand 2.0]]></title>
   <description><![CDATA[Organic, messy and uncontained, social media gives voice to the every man and woman. It is disrupting traditional one way mass communication streams like advertising, and redressing the power previously held by business and brands. Mandy de Waal explores.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111481&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Sep 2008 12:15:07 +0200
   </pubDate>
   <title><![CDATA[Legal considerations in sponsorship ]]></title>
   <description><![CDATA[You need to consider various legal steps to protect yourself as a sponsor. Patent attorney Don MacRobert highlights some issues to be aware of.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111487&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Sep 2008 10:56:43 +0200
   </pubDate>
   <title><![CDATA[Mobisite misconceptions]]></title>
   <description><![CDATA[Mobisites are no longer a “nice to have” and recent research in the US shows they are joining the mainstream. Riaan Groenewald, Multimedia Solutions executive operations director, explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111482&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Sep 2008 12:18:05 +0200
   </pubDate>
   <title><![CDATA[New appointments: 16 September]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111488&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 10:48:03 +0200
   </pubDate>
   <title><![CDATA[Some 85% of 2009 Super Bowl commercials sold]]></title>
   <description><![CDATA[Advertisers have scooped up all but 10 spots for the UD Super Bowl next February, with some 30-second commercials going for at least US$3-million each.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111442&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 10:44:00 +0200
   </pubDate>
   <title><![CDATA[Those pesky boomers]]></title>
   <description><![CDATA[Baby Boomers are a powerful group who should not be ignored – and they offer opportunities to direct marketers, writes Keith Wiser.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111440&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 16:13:51 +0200
   </pubDate>
   <title><![CDATA[Jet off to Cannes with the Eagle Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111454&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 10:59:34 +0200
   </pubDate>
   <title><![CDATA[Luxury brand Porsche enters emergency services]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111445&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 10:53:51 +0200
   </pubDate>
   <title><![CDATA[Television finds unlikely ally in troubled economy]]></title>
   <description><![CDATA[US TV advertising sales are weathering the current economic storm better than media categories like radio and publishing, and perhaps even the internet.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111443&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 16:05:17 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Andrew Fasedemi]]></title>
   <description><![CDATA[Are you thinking of launching a new product but wary of how the economic climate might affect you? Chairman of Wisdom Keys Group, Andrew Fasedemi, has a few tips for you. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111451&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 10:57:25 +0200
   </pubDate>
   <title><![CDATA[Condom campaign using ring-tone brings safe sex to India]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111444&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 16:15:10 +0200
   </pubDate>
   <title><![CDATA[Attention: Retail Darlings awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111455&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 12 Sep 2008 10:36:05 +0200
   </pubDate>
   <title><![CDATA[Arts challenge for school kids]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111363&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 12 Sep 2008 10:32:08 +0200
   </pubDate>
   <title><![CDATA[Jupiter gets excellence award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111361&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 12 Sep 2008 10:24:53 +0200
   </pubDate>
   <title><![CDATA[GIBS gets innovative]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111359&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 12 Sep 2008 10:39:44 +0200
   </pubDate>
   <title><![CDATA[Nominate your best online story]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111365&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 12 Sep 2008 15:08:45 +0200
   </pubDate>
   <title><![CDATA[Vodacom's ad gets comedy award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111377&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 12 Sep 2008 08:59:24 +0200
   </pubDate>
   <title><![CDATA[Africa's need is good for business]]></title>
   <description><![CDATA[Africa's 900-million plus people in 53 countries are a needy market crying out for businesses that are daring, innovative and flexible, according to a recently published book.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111352&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 11:04:08 +0200
   </pubDate>
   <title><![CDATA[JWT celebrates 80 ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111378&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 12 Sep 2008 15:04:11 +0200
   </pubDate>
   <title><![CDATA[Hotstuff opens design studio]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111376&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Sep 2008 14:09:12 +0200
   </pubDate>
   <title><![CDATA[Small businesses awarded]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111332&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Sep 2008 11:09:22 +0200
   </pubDate>
   <title><![CDATA['Menaissance' movement in Africa ]]></title>
   <description><![CDATA[This Guinness advertising case study shows how a campaign tapped into the idea of  traditional masculine virtues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111314&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Sep 2008 11:53:53 +0200
   </pubDate>
   <title><![CDATA[SA's competitive crunch]]></title>
   <description><![CDATA[Infrastructure and spin doctoring aside, South Africa’s service levels are shocking. Will legions of perfection-obsessed German and Nordic tourists be scared off?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111321&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Sep 2008 14:11:04 +0200
   </pubDate>
   <title><![CDATA[SAMRA council 2008/2009 elected]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111333&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Sep 2008 09:50:35 +0200
   </pubDate>
   <title><![CDATA[The lighter side of Thursday]]></title>
   <description><![CDATA[Adverts embracing humour to ease you into the weekend.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111317&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Sep 2008 11:04:36 +0200
   </pubDate>
   <title><![CDATA[Celebrating Black]]></title>
   <description><![CDATA[If you want to reach the black market, who are LSM7-plus, future focused, sophisticated and educated, then you may consider associating your brand with the Lifestyle SA Festival.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111313&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Sep 2008 11:20:17 +0200
   </pubDate>
   <title><![CDATA[Another spanner in the works ]]></title>
   <description><![CDATA[Mashilo Masemola gives his take on digital media, and its likely effect on traditional media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111316&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 11 Sep 2008 11:39:56 +0200
   </pubDate>
   <title><![CDATA[Book winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111319&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 15:11:02 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 11 September]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111261&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 10 Sep 2008 11:25:05 +0200
   </pubDate>
   <title><![CDATA[MySpace ad business ahead of target: News Corp]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111241&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 12:40:55 +0200
   </pubDate>
   <title><![CDATA[Content writers needed]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111250&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 12:31:50 +0200
   </pubDate>
   <title><![CDATA[Controversial cartoonist picks up a comedy award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111247&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 10 Sep 2008 12:48:51 +0200
   </pubDate>
   <title><![CDATA[Compare prices, save money]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111252&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 12:39:31 +0200
   </pubDate>
   <title><![CDATA[Castle Lager on a national braai campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111249&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 11:27:02 +0200
   </pubDate>
   <title><![CDATA[CBS chief offers optimistic view of ad market]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111242&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 15:20:59 +0200
   </pubDate>
   <title><![CDATA[Fox’s Earth: The universal call to action]]></title>
   <description><![CDATA[What does it take to get a well entrenched couch potato to heave his bulk out of that really comfy seat, desert his can of lager and packet of chips and get out there to buy your product? Nigel Fox looks to the Large Hadron Collider for answers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111262&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 12:50:29 +0200
   </pubDate>
   <title><![CDATA[DMASA fosters new talent in the direct industry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111253&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 11:28:38 +0200
   </pubDate>
   <title><![CDATA[Hollywood ending unlikely for US media companies in '09]]></title>
   <description><![CDATA[The US troubled economy and its affect on advertising budgets have made 2008 a painful one. Generally, cable television, outdoor and web advertising have weathered the storm relatively well. But print and radio have been battered.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111243&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 12:47:19 +0200
   </pubDate>
   <title><![CDATA[AMASA gets networking on Facebook]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111251&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 12:33:32 +0200
   </pubDate>
   <title><![CDATA[Rwanda hosts East Africa international investor forum]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111248&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 10 Sep 2008 11:23:18 +0200
   </pubDate>
   <title><![CDATA[Airline seeks bald heads for ad messages ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111240&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Sep 2008 12:01:01 +0200
   </pubDate>
   <title><![CDATA[Zapiro's Zuma cartoon: gone too far?]]></title>
   <description><![CDATA[Gender Links' Pamela Mhlanga says cartoonist Jonathan Shapiro's cartoon has “indeed gone too far. It is never acceptable to publish imagery of violence against women”. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111233&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Sep 2008 10:39:59 +0200
   </pubDate>
   <title><![CDATA[New appointments: 8 September]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111181&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Sep 2008 10:38:46 +0200
   </pubDate>
   <title><![CDATA[MAC charter gazetted]]></title>
   <description><![CDATA[The Marketing, Advertising and Communication Industry Transformation Charter charter, which sets targets for transformation in these industries by 2014, has been gazetted.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111182&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Sep 2008 09:40:37 +0200
   </pubDate>
   <title><![CDATA[Women's lib and bra burning]]></title>
   <description><![CDATA[Where have all the ladies gone, laments Chris Brewer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111178&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Sep 2008 09:34:09 +0200
   </pubDate>
   <title><![CDATA[Knowing the rules]]></title>
   <description><![CDATA[With FIFA’s World Cup 2010 drawing closer, ‘ambush’ (or guerilla) marketing is giving sponsors cause for concern. Clifford Green is a leading expert on the protection of sport sponsorship rights. He discusses some of the issues with Richard Steyn.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111177&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 12:46:15 +0200
   </pubDate>
   <title><![CDATA[Clear Channel Independent gets new name, new owner]]></title>
   <description><![CDATA[Clear Channel Independent changes its name to INM Outdoor, as US-based Clear Channel Outdoor sells its stake to Independent News & Media (South Africa).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111133&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 15:38:10 +0200
   </pubDate>
   <title><![CDATA[Gillman is back on 5FM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111146&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 14:22:33 +0200
   </pubDate>
   <title><![CDATA[Assegai Awards call for judges]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111141&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 15:40:11 +0200
   </pubDate>
   <title><![CDATA[FNB marketing head joins 2010 LOC ]]></title>
   <description><![CDATA[FNB brand director Derek Carstens is being seconded to the 2010 FIFA World Cup Organising Committee as marketing chief officer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111147&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 14:17:17 +0200
   </pubDate>
   <title><![CDATA[AMASA Cape Town meeting on Wednesday ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111137&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 15:53:31 +0200
   </pubDate>
   <title><![CDATA[Europe's TV broadcasters see drop in advertising revenues]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111149&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 11:51:26 +0200
   </pubDate>
   <title><![CDATA[Back to basics: start with your business's strategy]]></title>
   <description><![CDATA[An online media campaign will only deliver if it is mapped to your organisation's business strategy and overall marketing objectives, writes Diane Charton, managing director at Acceleration Media in her first in a series of 'Back-to-Basics' columns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111129&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 15:57:13 +0200
   </pubDate>
   <title><![CDATA[Financial social network meettheboss.com launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111142&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 14:20:13 +0200
   </pubDate>
   <title><![CDATA[Local retail marketing group expands into Bangladesh]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111140&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 14:19:14 +0200
   </pubDate>
   <title><![CDATA[Deadline looms for Mobile Marketing Association Global Award nominations]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111138&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 15:52:20 +0200
   </pubDate>
   <title><![CDATA[BMI Foodpack and Adcheck Research merge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111148&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 05 Sep 2008 16:12:00 +0200
   </pubDate>
   <title><![CDATA[CNBC to air LinkedIn content ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111042&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 05 Sep 2008 16:32:58 +0200
   </pubDate>
   <title><![CDATA[Microsoft's US$300-million Windows marketing push to take on Apple]]></title>
   <description><![CDATA[Microsoft has launched its $300-million marketing campaign aimed at improving the image of its Windows Vista operating system and striking back at Apple Inc's "Mac vs. PC" ads.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111046&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 05 Sep 2008 16:25:36 +0200
   </pubDate>
   <title><![CDATA[Leveraging the Olympics when you're a little guy]]></title>
   <description><![CDATA[How small businesses found a way to score at the Olympics. And some inspiration for South African companies looking for ways to leverage 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111045&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 05 Sep 2008 16:14:23 +0200
   </pubDate>
   <title><![CDATA[EU extends probe of WPP's planned purchase of TNS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111043&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 05 Sep 2008 16:18:37 +0200
   </pubDate>
   <title><![CDATA[Expensive ads sell few prescription drugs: study]]></title>
   <description><![CDATA[Expensive advertising of prescription drugs directly to consumers may do little to encourage sales, US and Canadian researchers have found.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111044&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 05 Sep 2008 16:38:18 +0200
   </pubDate>
   <title><![CDATA[Luxury retailers brace for long sales downturn]]></title>
   <description><![CDATA[US luxury shoppers have cut their spending as consumer confidence drops.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=111047&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 14:37:02 +0200
   </pubDate>
   <title><![CDATA[Recession puts the brakes on divorce]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110987&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:33:57 +0200
   </pubDate>
   <title><![CDATA[PVRs save relationships: study]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110973&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 12:05:00 +0200
   </pubDate>
   <title><![CDATA[Customised media: the way to reach the youth]]></title>
   <description><![CDATA[Tumisang Moatshe offers some ideas on reaching the media savvy, fickle youth consumer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110977&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:29:58 +0200
   </pubDate>
   <title><![CDATA[Do you have the next 'Phuza' T-shirt?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110971&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:20:50 +0200
   </pubDate>
   <title><![CDATA[ASA bans Angelina Jolie posters in UK]]></title>
   <description><![CDATA[Angelina Jolie might ooze Hollywood glamour, but if she's armed and looking dangerous, the actress is not welcome in Britain.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110967&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:32:36 +0200
   </pubDate>
   <title><![CDATA[My Pet Peeve is… Clover!]]></title>
   <description><![CDATA[The milk's gone sour for Jonathan Lumley in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110970&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:21:49 +0200
   </pubDate>
   <title><![CDATA[Old Mutual scoops Best Internal Magazine award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110966&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:23:52 +0200
   </pubDate>
   <title><![CDATA[SAB launches new brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110968&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:39:28 +0200
   </pubDate>
   <title><![CDATA[McDonald's 'Master Classes' DVD launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110974&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 13:06:59 +0200
   </pubDate>
   <title><![CDATA[50 office-speak phrases you love to hate  ]]></title>
   <description><![CDATA[Some of the worst example of management, and marketing speak. And great ammunition for boss speak bingo.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110983&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:16:00 +0200
   </pubDate>
   <title><![CDATA[Media Republic goes techno]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110965&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 12:58:37 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 4 September 2008]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110980&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:35:17 +0200
   </pubDate>
   <title><![CDATA[Pink Advertising researches gay community]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110972&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Sep 2008 11:27:55 +0200
   </pubDate>
   <title><![CDATA[International judges for Assegai Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110969&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Sep 2008 17:35:33 +0200
   </pubDate>
   <title><![CDATA[Sponsorship checklist]]></title>
   <description><![CDATA[How do you ensure your sponsorship will be effective? This checklist, while not exhaustive, will help to ensure that the major aspects of a sponsorship have been considered. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110943&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 03 Sep 2008 17:09:29 +0200
   </pubDate>
   <title><![CDATA[Lessons from the mobile jungle]]></title>
   <description><![CDATA[There's no doubt that mobile is big and marketers need to embrace it. Digital guru Arthur Goldstuck offers advice and examples of who's getting it right. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110942&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Sep 2008 15:43:06 +0200
   </pubDate>
   <title><![CDATA[Chartered Marketer workshops]]></title>
   <description><![CDATA[Workshops for Chartered Marketers to earn points towards their continuous professional development, which gets evaluated on October 31, will be held over the next two months. This is what's on.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110937&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 17:33:08 +0200
   </pubDate>
   <title><![CDATA[What exactly is a Chartered Marketer?]]></title>
   <description><![CDATA[Your guide to the Chartered Marketer (SA) designation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110885&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 17:37:58 +0200
   </pubDate>
   <title><![CDATA[International recognition for SA marketing designations]]></title>
   <description><![CDATA[The professional marketing designations, Chartered Marketer (SA) and Marketing Practitioner (SA), are recognised not only in South Africa, but also in 28 countries in Europe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110886&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 17:19:01 +0200
   </pubDate>
   <title><![CDATA[Chartered Marketers' Continuous Professional Development Calendar]]></title>
   <description><![CDATA[The following Continuous Professional Development calendar is proposed for Chartered Marketers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110883&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 12:42:21 +0200
   </pubDate>
   <title><![CDATA[Award to recognise creative digital work]]></title>
   <description><![CDATA[The Online Publishers Association has introduced an award to recognise the best in creative digital media, including the best online advertising and best execution of mobile advertising. Enter now.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110867&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 11:42:48 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 September]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110858&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 11:42:53 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: Dodgy tactics of conference marketing companies ]]></title>
   <description><![CDATA[Conference companies use some unsavoury practices to recruit speakers, says Brian Hopkins in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110859&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 17:12:43 +0200
   </pubDate>
   <title><![CDATA[How to maintain your status as a Chartered Marketer (SA) ]]></title>
   <description><![CDATA[A guideline to maintain your status as a Chartered Marketer from November 2007 – October 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110882&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 17:26:34 +0200
   </pubDate>
   <title><![CDATA[Professional recognition based on what you can do with what you know]]></title>
   <description><![CDATA[The newly restructured Chartered Marketer or the new Marketing Practitioner programme focus not on what you know, but on what you can do with what you know.  More accurately, what you’ve done (during your marketing career) with your marketing knowledge and expertise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110884&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 12:58:36 +0200
   </pubDate>
   <title><![CDATA[Building trust in mobile marketing]]></title>
   <description><![CDATA[A survey by Nielsen found SMS advertising came out as the least trusted form of marketing. So what needs to be done to change this perception? It's all about education, particularly of marketers, says Laura Marriot, president of the Mobile Marketing Association.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110869&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 12:00:06 +0200
   </pubDate>
   <title><![CDATA[Case study: The Macallan Single Malt Scotch Whisky]]></title>
   <description><![CDATA[Shake Interactive SA ran an electronic CRM campaign for The Macallan Single Malt Scotch Whisky, with impressive results. Here's how they achieved them.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110863&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 16:59:13 +0200
   </pubDate>
   <title><![CDATA[National Chartered Marketer Council]]></title>
   <description><![CDATA[The National Chartered Marketer Council was established to look after the interests of the Chartered Marketer designation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110881&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Sep 2008 12:11:57 +0200
   </pubDate>
   <title><![CDATA[KWV celebrates 90 years]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110815&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 16:58:59 +0200
   </pubDate>
   <title><![CDATA[D&AD President on an inspiring mission]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110812&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 11:02:54 +0200
   </pubDate>
   <title><![CDATA[MySpace overtakes Yahoo in display ad views: report]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110794&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 11:35:08 +0200
   </pubDate>
   <title><![CDATA[Phelps marketing machine looks to strike gold]]></title>
   <description><![CDATA[A huge marketing machine behind Michael Phelps plans to make him a global brand - and even richer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110800&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 11:37:57 +0200
   </pubDate>
   <title><![CDATA[Global tennis sponsorship spending slows in 2008]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110801&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 17:01:51 +0200
   </pubDate>
   <title><![CDATA[Cosmopolitan TWISTS the cover]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110813&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 17:05:38 +0200
   </pubDate>
   <title><![CDATA[Sanlam SA Fashion Journalism Awards winners announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110816&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 11:04:46 +0200
   </pubDate>
   <title><![CDATA[Mystery Chinese iPhone worker becomes internet star]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110795&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 10:58:46 +0200
   </pubDate>
   <title><![CDATA[Hard-up consumers seen seeking solace in gadgets]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110793&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 11:13:42 +0200
   </pubDate>
   <title><![CDATA[Europe's biggest media buyer cuts global advertising spend forecasts]]></title>
   <description><![CDATA[Carat, Europe's biggest media buyer, has trimmed its growth forecasts for global spending on advertising for this year while predicting online would overtake radio this year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110796&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 11:29:32 +0200
   </pubDate>
   <title><![CDATA[Cigarettes in movies seen to cause teen smoking]]></title>
   <description><![CDATA[Even brief exposure to advertising influences adolescent attitudes to smoking, according a US report. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110799&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 14:35:12 +0200
   </pubDate>
   <title><![CDATA[For sponsors, Olympic Games was money well spent]]></title>
   <description><![CDATA[Sponsors of the Beijing Olympics have spent hundreds of millions of dollars for 16 days in the spotlight and they reckon it was money well spent to get a foothold in the huge Chinese market]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110804&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 17:19:44 +0200
   </pubDate>
   <title><![CDATA[How to be 'cool'?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110811&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Sep 2008 17:10:18 +0200
   </pubDate>
   <title><![CDATA[AAA student scoops second prize in design competition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110817&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Aug 2008 10:11:10 +0200
   </pubDate>
   <title><![CDATA[Product placement: Seamless, not shameless]]></title>
   <description><![CDATA[Whether you call it "product placement" or "brand integration", it's big – and it's growing. According to a recent report by researchers PQ Media, product placement in movies, television shows, video games and even song lyrics is set to treble by 2010. Dianne Bayley looks at this growing trend.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110652&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Aug 2008 15:19:59 +0200
   </pubDate>
   <title><![CDATA[kulula embarks on new business strategy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110695&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 28 Aug 2008 15:10:51 +0200
   </pubDate>
   <title><![CDATA[DM speakers at Assegai conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110688&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 15:12:53 +0200
   </pubDate>
   <title><![CDATA['Sisters with Blisters' put heels on]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110689&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 15:08:41 +0200
   </pubDate>
   <title><![CDATA[ACA 2009 board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110687&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 15:03:37 +0200
   </pubDate>
   <title><![CDATA[AMASA explores Digital Marketing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110685&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 15:17:45 +0200
   </pubDate>
   <title><![CDATA[AA 75 years young]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110694&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Aug 2008 09:40:48 +0200
   </pubDate>
   <title><![CDATA[Brand recession not inevitable]]></title>
   <description><![CDATA[With the falling rand, soaring inflation, declining investor confidence, rising fuel fees, crumbling house prices and the power crisis, it’s undoubtedly a tough time for brands in South Africa. But, while economic recessions are inevitable, brand recession is not.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110651&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 15:06:27 +0200
   </pubDate>
   <title><![CDATA[Is beauty skin deep?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110686&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 15:14:26 +0200
   </pubDate>
   <title><![CDATA[SAARF presents industry talks]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110691&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 11:42:13 +0200
   </pubDate>
   <title><![CDATA[The what to AXE's 'what what' ad]]></title>
   <description><![CDATA[“New AXE, now with added what what!” echoes the pay-off line on the radio and TV screens. Who came with such a line? It is catchy and interesting, but what is the 'what what' they are talking about?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110653&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 10:55:26 +0200
   </pubDate>
   <title><![CDATA[Experiential Marketing Summit and book giveaway]]></title>
   <description><![CDATA[The 2nd African Experiential Marketing Summit takes place next week. The final line-up has been announced, and in anticipation we are giving away five books. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110659&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 12:07:13 +0200
   </pubDate>
   <title><![CDATA[Share your skills on Do It Day]]></title>
   <description><![CDATA[Don't sit back and bemoan the state of South Africa. Get out there and help on Do It Day on September 19.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110657&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 10:28:43 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 28 August 2008]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110655&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 11:36:42 +0200
   </pubDate>
   <title><![CDATA[Online brand protection]]></title>
   <description><![CDATA[Criminals are getting smarter about using the internet to abuse brands for their own profit. What can you do to prevent this?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110661&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Aug 2008 10:46:06 +0200
   </pubDate>
   <title><![CDATA[Snuki: Exonerated... not!]]></title>
   <description><![CDATA[The SABC issued an incorrect media statement regarding the controversial head of news Snuki Zikalala, because the chairperson of the board "was too busy to read the press release". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110612&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Aug 2008 10:21:02 +0200
   </pubDate>
   <title><![CDATA[The MuseWorx OS partners with Images.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110606&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Aug 2008 12:09:40 +0200
   </pubDate>
   <title><![CDATA[South Africa hosts global talks on entrepreneurship]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110603&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Aug 2008 10:15:35 +0200
   </pubDate>
   <title><![CDATA[European Bluetooth Marketing Guidelines for public review]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110604&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Aug 2008 09:55:32 +0200
   </pubDate>
   <title><![CDATA[Past its sell-by date?]]></title>
   <description><![CDATA[Lance Rothschild gives his take on the Rude Awakening (RAW) on 94.7 Highveld Stereo. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110601&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Aug 2008 10:17:20 +0200
   </pubDate>
   <title><![CDATA[Kenya goes multimedia with CNN International]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110605&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 26 Aug 2008 11:55:53 +0200
   </pubDate>
   <title><![CDATA[Grape expectations: saving Stormhoek]]></title>
   <description><![CDATA[Stormhoek was seen as a new media marketing success story, when it increased sales of its wine dramatically through clever online tactics. Then its UK brand owners went bankrupt. Could the wine brand save itself again using cyber tactics? Dianne Bayley reports.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110529&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 10:56:09 +0200
   </pubDate>
   <title><![CDATA[ABCs: The ups and downs]]></title>
   <description><![CDATA[The Audit Bureau of Circulations' (ABC) figures paint a picture of stability, even though some segments are feeling the brunt of the current tightening economy. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110542&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 08:53:10 +0200
   </pubDate>
   <title><![CDATA[GGi has Vertigo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110526&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 08:50:04 +0200
   </pubDate>
   <title><![CDATA[NG Kids seeks young photographers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110524&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 11:04:58 +0200
   </pubDate>
   <title><![CDATA[Complaints against M-Net series upheld]]></title>
   <description><![CDATA[M-Net has made an “urgent programme change to its line-up” after the Broadcasting Complaints Commission of South Africa (BCCSA) upheld complaints against the pay-TV channel. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110543&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 10:36:55 +0200
   </pubDate>
   <title><![CDATA[The 10 Questions of Marketing]]></title>
   <description><![CDATA[Lisa Steingold devises 10 questions to help you see whether you are making decisions for the benefit of the brand, or for all the wrong reasons.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110539&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 08:51:39 +0200
   </pubDate>
   <title><![CDATA[Digital TV set to reach millions by 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110525&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 10:47:22 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Fana Jiyane]]></title>
   <description><![CDATA[What kind of man does it take to head a world heritage site? Fana Jiyane, newly appointed CEO of the Cradle of Humankind World Heritage Site and Dinokeng, is no stranger to hard work. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110535&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 12:30:20 +0200
   </pubDate>
   <title><![CDATA[Best of Beijing]]></title>
   <description><![CDATA[Some naughty Olympic adverts that caught our eye.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110549&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 09:09:55 +0200
   </pubDate>
   <title><![CDATA[New appointments: 26 August]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110528&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 08:48:22 +0200
   </pubDate>
   <title><![CDATA[Hansa promotion improves brand awareness]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110522&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 10:15:16 +0200
   </pubDate>
   <title><![CDATA[What makes a sponsorship sustainable?]]></title>
   <description><![CDATA[The majority of sponsorships are a waste of company resources. They are ill conceived, have no brand validity, are ego-driven and suffer from ‘short termitis’. Gordon Cook gives 10 reasons for this failure.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110534&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 25 Aug 2008 11:26:14 +0200
   </pubDate>
   <title><![CDATA[Massiv TV aims high]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110478&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 25 Aug 2008 11:51:22 +0200
   </pubDate>
   <title><![CDATA[Name the icon]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110485&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 25 Aug 2008 10:44:50 +0200
   </pubDate>
   <title><![CDATA[Actors paid to line up for iPhone launch in Poland]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110472&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 25 Aug 2008 14:16:38 +0200
   </pubDate>
   <title><![CDATA[The voice behind High School Musical ads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110477&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 25 Aug 2008 11:41:45 +0200
   </pubDate>
   <title><![CDATA[Egoli stars and Steers partner in Food4All]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110483&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 25 Aug 2008 10:43:29 +0200
   </pubDate>
   <title><![CDATA[Most-watched US television event of all time]]></title>
   <description><![CDATA[The Beijing Olympics is the most-watched US television event of all time.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 25 Aug 2008 11:44:32 +0200
   </pubDate>
   <title><![CDATA[HDI Youth Marketeers sends marketers to Summer School]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110484&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 25 Aug 2008 11:37:39 +0200
   </pubDate>
   <title><![CDATA[Redline set to run with the pack]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110479&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 22 Aug 2008 12:32:59 +0200
   </pubDate>
   <title><![CDATA[Coke, Pepsi slug it out over Olympic hopeful]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110420&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Aug 2008 09:11:12 +0200
   </pubDate>
   <title><![CDATA[Guide for managing font assets launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110358&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Aug 2008 09:06:27 +0200
   </pubDate>
   <title><![CDATA[ASA announces 2008/9 board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110357&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Aug 2008 09:02:30 +0200
   </pubDate>
   <title><![CDATA[SAE Institute launches short courses]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110356&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 15:45:59 +0200
   </pubDate>
   <title><![CDATA[Design a T-shirt and win]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110304&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 17:28:07 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: more on being sexy]]></title>
   <description><![CDATA[Sex sells, but only to half the population, it seems, says Kathryn Robinson in today's Pet Peeves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110341&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 17:07:18 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 21 August]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110338&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 16:47:00 +0200
   </pubDate>
   <title><![CDATA[In conversation with Ben Zander]]></title>
   <description><![CDATA[The educational process and workplace suck you dry of creativity. Acclaimed conductor of the Boston Philharmonic, professor at the New England Conservatory of Music, and celebrated speaker Ben Zander, currently in SA, talks about how to get it back.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110335&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 17:07:56 +0200
   </pubDate>
   <title><![CDATA[Let me introduce myself]]></title>
   <description><![CDATA[A lonely story about trying to stand out in the cluttered advertising world. By John Bowles, Joint MD, Newspaper Advertising Bureau.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110339&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Aug 2008 09:34:30 +0200
   </pubDate>
   <title><![CDATA[Judging a magazine by its cover mount]]></title>
   <description><![CDATA[Cover mounting is becoming increasingly popular in South Africa. Sarietha Engelbrecht investigates the game plan behind the giveaways. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110334&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 15:33:39 +0200
   </pubDate>
   <title><![CDATA[Truth in numbers]]></title>
   <description><![CDATA[Pre-evaluating a potential sponsorship opportunity isn’t about gut feel or knowing the chairman’s favourite sport. It requires facts, figures and research. Mike Simpson reports.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110330&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 08:50:34 +0200
   </pubDate>
   <title><![CDATA[Boss of the Year semi-finalists]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110298&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 17:37:23 +0200
   </pubDate>
   <title><![CDATA[Combining social networking and travel]]></title>
   <description><![CDATA[A travel and social networking site combined let's you keep in touch with friends and pick up travel tips in one place.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110340&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 10:41:40 +0200
   </pubDate>
   <title><![CDATA[Attention shoppers: Website promises best deal]]></title>
   <description><![CDATA[US and UK shoppers in the market for a television, dishwasher or other big ticket purchases now have a website that will alert them when the cost of an item they want drops to a target price they have set.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110310&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 Aug 2008 15:26:31 +0200
   </pubDate>
   <title><![CDATA[Sponsorship SA – An Investor's Guide ]]></title>
   <description><![CDATA[A review of Sponsorship SA – An Investor's Guide, which is intended to deliver authoritative views and opinions to those involved in the burgeoning sponsorship sector. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110329&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Aug 2008 17:03:10 +0200
   </pubDate>
   <title><![CDATA[Do It for South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110259&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Aug 2008 10:11:45 +0200
   </pubDate>
   <title><![CDATA[Tapping into the gaming market]]></title>
   <description><![CDATA[It's a massive business and one that has already surpassed home video, film and music across global markets. It's called "gaming", and it's a new opportunity for marketers to reach consumers. By Dianne Bayley.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110221&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Aug 2008 10:53:54 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: On being sexy]]></title>
   <description><![CDATA[What does it take to be sexy, asks Billy Michaels in today's Pet Peeve.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110228&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Aug 2008 16:59:51 +0200
   </pubDate>
   <title><![CDATA[Write your story, leave a legacy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110257&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Aug 2008 09:49:27 +0200
   </pubDate>
   <title><![CDATA[Ronnie Apteker on life]]></title>
   <description><![CDATA[Ronnie Apteker is a born entrepreneur who's best known for founding Internet Solutions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110220&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Aug 2008 10:21:35 +0200
   </pubDate>
   <title><![CDATA[MA(SA) appoints executive director]]></title>
   <description><![CDATA[The Marketing Association of SA has appointed an executive director effective from November 1.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110223&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Aug 2008 17:01:40 +0200
   </pubDate>
   <title><![CDATA[Search for jobs by distance]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110258&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Aug 2008 09:33:11 +0200
   </pubDate>
   <title><![CDATA[New appointments: 19 August]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110206&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Aug 2008 17:05:11 +0200
   </pubDate>
   <title><![CDATA[APEX: Put your thinking caps on]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110260&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Aug 2008 16:02:18 +0200
   </pubDate>
   <title><![CDATA[Internet talk radio: A voice for the masses?]]></title>
   <description><![CDATA[Want to be the next big radio star? Or want your product to be the next big thing on radio? Dianne Bayley says get your own radio show.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110043&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Aug 2008 16:00:19 +0200
   </pubDate>
   <title><![CDATA[Ramazzotti Amaro relaunches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110046&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Aug 2008 16:07:27 +0200
   </pubDate>
   <title><![CDATA[GM pulls out of advertising of Oscars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110049&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Aug 2008 15:55:33 +0200
   </pubDate>
   <title><![CDATA[No more drama: British Airways Terminal 5]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110045&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Aug 2008 16:04:27 +0200
   </pubDate>
   <title><![CDATA[ACA holds 61st AGM at Liliesleaf Farm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110047&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Aug 2008 15:52:25 +0200
   </pubDate>
   <title><![CDATA[Got what it takes to win a DMA Assegai?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110044&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Aug 2008 16:06:32 +0200
   </pubDate>
   <title><![CDATA[South calls for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=110048&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 09:02:02 +0200
   </pubDate>
   <title><![CDATA[Todwil chooses Fountainhead for reposition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109510&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 09:13:55 +0200
   </pubDate>
   <title><![CDATA[Win with English premiership competition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109511&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 12:19:03 +0200
   </pubDate>
   <title><![CDATA[The official Creative Circle Loerie 2008 results]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109541&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 09:29:53 +0200
   </pubDate>
   <title><![CDATA[Consumer journalism doomed?]]></title>
   <description><![CDATA[Editorial independence is often sacrificed in order to keep advertisers sweet - which is why some consumer journalism sticks to the safe confines of advice, writes Wendy Knowler. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109514&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 15:45:20 +0200
   </pubDate>
   <title><![CDATA[Olympic stars struggle to score ad endorsements]]></title>
   <description><![CDATA[Michael Phelps may have racked up more medals than any other Olympian in history, but turning his gold into serious endorsement cash is trickier.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109602&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 08:59:48 +0200
   </pubDate>
   <title><![CDATA[MpowerFM top jock winner announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109509&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 08:56:54 +0200
   </pubDate>
   <title><![CDATA[Puma ad projected into building]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109508&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 11:07:34 +0200
   </pubDate>
   <title><![CDATA[Friday funnies]]></title>
   <description><![CDATA[The lighter side of advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109526&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 09:34:34 +0200
   </pubDate>
   <title><![CDATA[Another media agency for MTN]]></title>
   <description><![CDATA[MTN has changed its media agency again. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109515&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 09:27:42 +0200
   </pubDate>
   <title><![CDATA[The SAARF Universal Living Standards Measure workshop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109513&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 09:41:23 +0200
   </pubDate>
   <title><![CDATA[DIY design]]></title>
   <description><![CDATA[Do you have a product in serious need of a redesign, but little to no budget to spend on research? Here's a potential solution.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109521&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 09:15:19 +0200
   </pubDate>
   <title><![CDATA[AMASA presents reality TV party]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109512&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 10:30:10 +0200
   </pubDate>
   <title><![CDATA[Creating a happy marriage]]></title>
   <description><![CDATA[The shaky relationship between sales and marketing has a definitive effect on business performance. A new report tries to close the gap between the adversaries in order to improve business performance.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109525&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Aug 2008 09:53:01 +0200
   </pubDate>
   <title><![CDATA[Glasses with no lenses all in the name of sponsorship ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109372&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Aug 2008 09:40:51 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 14 August]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109371&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Aug 2008 09:57:50 +0200
   </pubDate>
   <title><![CDATA[UK online ad spend overtakes mainstream TV]]></title>
   <description><![CDATA[Spending on online ads overtook advertising on mainstream TV in Britain last year. The online spend was dominated by paid-for search, while TV advertising was flat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109373&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 20 Aug 2008 10:34:31 +0200
   </pubDate>
   <title><![CDATA[Top Brands ]]></title>
   <description><![CDATA[The results of the Ipsos Markinor / Sunday Times Top Brands were announced on Wednesday night. So which brand is SA's coolest?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109377&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 13 Aug 2008 08:52:02 +0200
   </pubDate>
   <title><![CDATA[Pendoring awards gala event]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109101&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 13 Aug 2008 08:40:57 +0200
   </pubDate>
   <title><![CDATA[HWB and Meles PR alliance to benefit clients]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109097&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 13 Aug 2008 08:49:55 +0200
   </pubDate>
   <title><![CDATA[Best of Cape Town Awards applaud outstanding Capetonians]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109100&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 13 Aug 2008 08:43:44 +0200
   </pubDate>
   <title><![CDATA[ABSA gives your shoe’s a new lease on life]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109098&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 13 Aug 2008 08:48:29 +0200
   </pubDate>
   <title><![CDATA[ASA celebrates 40 years of self regulation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109099&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 13 Aug 2008 09:41:14 +0200
   </pubDate>
   <title><![CDATA[Kevin Fine goes to 94.7]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=109102&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Aug 2008 13:44:03 +0200
   </pubDate>
   <title><![CDATA[Pitch your business online: an idea for SA?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108852&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Aug 2008 13:36:58 +0200
   </pubDate>
   <title><![CDATA[New appointments: 12 August ]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108851&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 12 Aug 2008 10:16:40 +0200
   </pubDate>
   <title><![CDATA[When one and one equals more than two]]></title>
   <description><![CDATA[Managing search and online media in an integrated manner yields a higher return on investment than using them independently, says Diane Charton, managing director, Acceleration Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108809&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 12 Aug 2008 12:12:11 +0200
   </pubDate>
   <title><![CDATA[We have not passed our expiry date!]]></title>
   <description><![CDATA[The over-40s market is the only sector that is growing, it's recession-resilient, and its six percent of the adult population makes up for 20 percent of all consumer spending. So why are marketers ignoring it?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108815&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Aug 2008 11:09:22 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb interview: Pepsi Pokane and Sacha Matulovich]]></title>
   <description><![CDATA[The Re:public media group recently celebrated its fifth year in the cut throat marketing communications industry. Marketingweb caught up with the founders of the company and asked them about their secret to success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108813&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Aug 2008 10:27:23 +0200
   </pubDate>
   <title><![CDATA[The new stuff is like the old stuff... but different]]></title>
   <description><![CDATA[Traditional direct media and digital media have a lot in common. For one, the  lunatics are in charge of the asylum when it comes to digital media, writes direct marketing guru Keith Wiser.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108811&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Aug 2008 14:16:22 +0200
   </pubDate>
   <title><![CDATA[London Olympic logo not effective: survey]]></title>
   <description><![CDATA[A survey by the UK Chartered Institute of Marketing has found that marketers have serious doubts about the effectiveness of the 2012 London Olympic logo.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108856&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Aug 2008 12:13:12 +0200
   </pubDate>
   <title><![CDATA[No more 'Mense']]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108816&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 11 Aug 2008 16:40:06 +0200
   </pubDate>
   <title><![CDATA[Primedia Outdoor commits to SADC region development]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108625&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 11 Aug 2008 16:36:55 +0200
   </pubDate>
   <title><![CDATA[MMA calls for public comment on guidelines]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108621&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Aug 2008 16:38:54 +0200
   </pubDate>
   <title><![CDATA[McCann finds L’Oreal a South African ambassador]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108624&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Aug 2008 17:23:10 +0200
   </pubDate>
   <title><![CDATA[Beijing opening night lures 15% of world]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108634&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 11 Aug 2008 16:44:47 +0200
   </pubDate>
   <title><![CDATA[Coca-Cola Zero launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108629&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Aug 2008 16:45:46 +0200
   </pubDate>
   <title><![CDATA[Todwil acquires Cape Tech Plastics]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108630&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Aug 2008 16:41:35 +0200
   </pubDate>
   <title><![CDATA[Entries for Assegai awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108627&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 11 Aug 2008 16:43:18 +0200
   </pubDate>
   <title><![CDATA[ignition Switch for 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108628&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 11 Aug 2008 10:45:11 +0200
   </pubDate>
   <title><![CDATA[AMASA Joburg meeting: Mike Leahy to speak]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107921&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Aug 2008 09:53:11 +0200
   </pubDate>
   <title><![CDATA[The story of the accidental entrepreneur]]></title>
   <description><![CDATA[Steve Miller, the managing director at US-based Standard & Poor’s LCD, tells how he took the plunge and went out on his own. Here's his entrepreneurial tale, and five tips for getting it right.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108635&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Aug 2008 16:47:09 +0200
   </pubDate>
   <title><![CDATA[Protect your online reputation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=108631&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 08 Aug 2008 11:14:05 +0200
   </pubDate>
   <title><![CDATA[A fan club on your cell phone]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107934&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Aug 2008 09:18:45 +0200
   </pubDate>
   <title><![CDATA[Sanlam SA Fashion Journalism Awards finalists]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107920&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 08 Aug 2008 08:54:53 +0200
   </pubDate>
   <title><![CDATA[Universal McCann makes UK innovators list]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 08 Aug 2008 09:05:35 +0200
   </pubDate>
   <title><![CDATA[Channel Go launches minisoap]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107923&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 08 Aug 2008 08:57:03 +0200
   </pubDate>
   <title><![CDATA[Unilever reveals research findings]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107918&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Aug 2008 11:12:27 +0200
   </pubDate>
   <title><![CDATA[Top speakers at Retail Advertising Conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107933&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Aug 2008 09:04:28 +0200
   </pubDate>
   <title><![CDATA[PICA awards deadline]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107922&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Aug 2008 09:18:06 +0200
   </pubDate>
   <title><![CDATA[AMASA channel planning workshop cancelled]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107919&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Aug 2008 11:16:25 +0200
   </pubDate>
   <title><![CDATA[Beware: False David J Olkers on the loose]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107935&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Aug 2008 16:53:03 +0200
   </pubDate>
   <title><![CDATA[The business planning paradox]]></title>
   <description><![CDATA[Business planning is a process riddled with paradox and any manager leading this process, needs to be aware of the important trade offs and needs to manage those conflicts effectively, according to Greg Fisher of GIBS.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107907&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Aug 2008 16:30:53 +0200
   </pubDate>
   <title><![CDATA[Where has the 'magic' gone?]]></title>
   <description><![CDATA[Media agents are inundated with choice. So what do sales reps and media owners need to do to cut through the clutter. Richard Lord, associate media director at the MediaShop, offers some advice. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107903&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Aug 2008 16:22:51 +0200
   </pubDate>
   <title><![CDATA[A giant wakes]]></title>
   <description><![CDATA[The rise of online PDF magazines has opened the medium up to a whole new market. And if done properly, can be a valuable tool to marketers, writes Olivier Schildt of REX Creative. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107902&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Aug 2008 13:12:25 +0200
   </pubDate>
   <title><![CDATA[Fox’s Earth: Wish you were here]]></title>
   <description><![CDATA[Home sweet home, says Nigel Fox, gaining perspective after perusing international news channels.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107893&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Aug 2008 16:59:41 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 7 August 2008]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107908&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Aug 2008 16:46:22 +0200
   </pubDate>
   <title><![CDATA[New law will directly impact direct marketers]]></title>
   <description><![CDATA[The direct marketing industry seems best prepared for the new Consumer Protection Bill, although there are still some question marks, says Neil Kirby, director at Werksmans Attorneys.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107906&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Aug 2008 16:40:56 +0200
   </pubDate>
   <title><![CDATA[Park your ego at the door]]></title>
   <description><![CDATA[Crucial conversations often fail because we consider our own agenda before addressing the fears behind other people's bad attitudes. Liza van Wyk, CEO of AstroTech, offers tips on getting the best results from tricky communications. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107905&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Aug 2008 17:07:10 +0200
   </pubDate>
   <title><![CDATA[RAMS: listenership up]]></title>
   <description><![CDATA[There is a significant increase in the number of people listening to radio, according to the latest Radio Audience Measurement Survey. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107909&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 06 Aug 2008 12:48:32 +0200
   </pubDate>
   <title><![CDATA[British athletes bare all for advertising campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107803&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 06 Aug 2008 13:33:55 +0200
   </pubDate>
   <title><![CDATA[Humans must breed, no matter what it takes?]]></title>
   <description><![CDATA[A Russian advertising executive who sued her boss for sexual harassment lost her case because the judge ruled that employers must make passes at female staff as it was necessary for the survival of the human race.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107808&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 06 Aug 2008 13:04:32 +0200
   </pubDate>
   <title><![CDATA[New appointments: 6 August]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107801&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 06 Aug 2008 13:21:31 +0200
   </pubDate>
   <title><![CDATA[Avis affair: SAPS gets it wrong?]]></title>
   <description><![CDATA[Avis management has conducted an investigation into the incident that nearly landed a Marketingweb reporter in jail, and found that the South African Police Service (SAPS) was at fault.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107806&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 06 Aug 2008 12:46:49 +0200
   </pubDate>
   <title><![CDATA[IOC puts Beijing Games highlights on YouTube]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107802&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Sep 2008 10:20:18 +0200
   </pubDate>
   <title><![CDATA[Marketing Excellence Awards: deadline looms]]></title>
   <description><![CDATA[The Sunday Times Business Times is calling for entries for the third annual Sunday Times Business Times Marketing Excellence Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107804&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 06 Aug 2008 12:40:56 +0200
   </pubDate>
   <title><![CDATA[Successful women – at what price?]]></title>
   <description><![CDATA[As we approach Women's Day, Chris Brewer suggests an award for a special kind of man.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107799&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 04 Aug 2008 14:42:53 +0200
   </pubDate>
   <title><![CDATA[ASA increases fees for competitor complaints]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107726&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Aug 2008 11:16:21 +0200
   </pubDate>
   <title><![CDATA[SANEF re: journalists excluded from Zuma court hearing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107732&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 04 Aug 2008 10:42:57 +0200
   </pubDate>
   <title><![CDATA[A Perfect Press Release – or Not?]]></title>
   <description><![CDATA[Press releases have long been recognised as an effective, inexpensive way of raising a company’s profile and promoting its viewpoints, products and services.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107710&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Aug 2008 15:05:51 +0200
   </pubDate>
   <title><![CDATA[FoxP2 fourth on overall Loeries Winners' list]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107624&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Aug 2008 12:15:31 +0200
   </pubDate>
   <title><![CDATA[Max Du Preez wins Nat Nakasa Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107613&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jul 2008 17:25:07 +0200
   </pubDate>
   <title><![CDATA[Avis at the Loeries: Arrested developments]]></title>
   <description><![CDATA[I received more than I bargained for with my recent Avis car rental: An unexpected trip to the police station.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107557&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jul 2008 11:17:55 +0200
   </pubDate>
   <title><![CDATA[Qwelane: Ruling by Press Ombudsman]]></title>
   <description><![CDATA[The office of the Press Ombudsman received nearly 1,000 complaints against the <i>Sunday Sun</i> for publishing a column on July 20 by Jon Qwelane under the headline <i>Call me names, but gay is NOT okay</i>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107551&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Jul 2008 15:21:52 +0200
   </pubDate>
   <title><![CDATA[Update on Sanef meeting]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107537&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Jul 2008 15:25:43 +0200
   </pubDate>
   <title><![CDATA[Top speakers at SA retail conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107538&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 30 Jul 2008 11:46:42 +0200
   </pubDate>
   <title><![CDATA[Media24 Awards winners announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107523&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 31 Jul 2008 11:18:32 +0200
   </pubDate>
   <title><![CDATA[It's over: Why do client:agency relationships break down?]]></title>
   <description><![CDATA[It's a question that has long been asked by both sides. One minute things are looking good, awards are coming in and both parties are happy. The next minute, the client is putting the account out to pitch – and both sides are wondering why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107550&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jul 2008 11:38:24 +0200
   </pubDate>
   <title><![CDATA[Vodacom Women in The Media Awards: What remarkable women they are]]></title>
   <description><![CDATA[On Tuesday July 29 Talk Radio 702 station manager Pheladi Gwangwa  walked away as the overall winner of the prestigious 2008 Vodacom Women in The Media Awards, which honours remarkable women who have made massive strides in the media industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107520&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 30 Jul 2008 11:48:28 +0200
   </pubDate>
   <title><![CDATA[DStv renews contract with ComutaNet]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107524&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 31 Jul 2008 09:55:16 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 31 July]]></title>
   <description><![CDATA[All your account moves and wins announced.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107545&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 30 Jul 2008 16:23:27 +0200
   </pubDate>
   <title><![CDATA[How free should freedom of speech be?]]></title>
   <description><![CDATA[What have David Bullard, Jon Qwelane and Deon Maas got in common?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107546&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Jul 2008 11:02:14 +0200
   </pubDate>
   <title><![CDATA[Pica bumps up B2B, customer sectors]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107540&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 30 Jul 2008 15:35:10 +0200
   </pubDate>
   <title><![CDATA[Global accolades for Leo Burnett's human trafficking campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107541&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 31 Jul 2008 10:55:02 +0200
   </pubDate>
   <title><![CDATA[ Re:Buyer Beware]]></title>
   <description><![CDATA[On June 9 marketing doyen <b>Ivan May</b> had a go at those offering fake degrees, and those who call themselves marketeers after a three-month course.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107543&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Jul 2008 08:51:14 +0200
   </pubDate>
   <title><![CDATA[Shopping centre customers live close to home]]></title>
   <description><![CDATA[The latest growth of shopping centres in Mpumalanga has ensured that Purchase Decision Makers (PDMs) in their direct catchment area no longer have to travel miles for a good dose of retail therapy, says <b>John Bowles</b>, joint managing director of the Newspaper Advertising Bureau (NAB).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107461&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jul 2008 10:48:41 +0200
   </pubDate>
   <title><![CDATA[MA(SA) highlights education]]></title>
   <description><![CDATA[The Marketing Association of South Africa MA(SA) held a report back session to marketers on Monday July 28. Bonang Mohale, chairman of MA(SA), was enthusiastic in welcoming delegates to the discussion on MA(SA)'s recent successes and progress made over the last few months. Writes <b>Nicola van Aardt</b>, editor, Strategic Marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107486&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Jul 2008 09:22:53 +0200
   </pubDate>
   <title><![CDATA[Pat on the back: It’s pure logic]]></title>
   <description><![CDATA[An e-mail from Ireland to all of their brethren in the States...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107463&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Jul 2008 10:08:35 +0200
   </pubDate>
   <title><![CDATA[ASA rulings]]></title>
   <description><![CDATA[Ruling of the: ASA Directorate ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107464&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 Jul 2008 11:43:52 +0200
   </pubDate>
   <title><![CDATA[The Loeries and the infamous red underwear]]></title>
   <description><![CDATA[Thirty years on the Loeries still managed to surprise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107289&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 28 Jul 2008 12:08:58 +0200
   </pubDate>
   <title><![CDATA[Good Hope FM Best of Cape Town Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107302&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 28 Jul 2008 12:06:57 +0200
   </pubDate>
   <title><![CDATA[Men’s Health Living awarded]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107301&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 28 Jul 2008 12:03:53 +0200
   </pubDate>
   <title><![CDATA[Ogilvy shines at Loeries]]></title>
   <description><![CDATA[Ogilvy SA's Johannesburg and Cape Town offices are smiling, having earned a combined 5,100 points at the 2008 Loerie Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107297&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 Jul 2008 14:48:11 +0200
   </pubDate>
   <title><![CDATA[Former Googleers unveil Cuil, a new search engine]]></title>
   <description><![CDATA[A start-up led by former star Google engineers on Sunday unveiled a new Web search service that aims to outdo the Internet search leader in size, but faces an uphill battle changing Web surfing habits.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107412&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Jul 2008 12:05:53 +0200
   </pubDate>
   <title><![CDATA[VW marketer wins a Loerie]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107300&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 06 Aug 2008 10:50:24 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Mike Abel & Morgan van Heerden]]></title>
   <description><![CDATA[Ogilvy South Africa’s chief operating officer Mike Abel got together with Morgan van Heerden, head of art at OgilvyOne Cape, to create a children's book <i>Canoot and the Pickle</i>. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107443&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Jul 2008 12:21:07 +0200
   </pubDate>
   <title><![CDATA[Coca-Cola launches “fan can”]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107174&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Jul 2008 12:23:08 +0200
   </pubDate>
   <title><![CDATA[African Experiential Marketing Summit]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107175&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 24 Jul 2008 10:03:56 +0200
   </pubDate>
   <title><![CDATA[Qwelane: Soapbox journalism?]]></title>
   <description><![CDATA[I know of no writers who would want their freedom of speech tampered with – and many may not agree with one another, but would die for the other's right to say what he has to say.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107087&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Jul 2008 09:41:57 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 24 July]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107088&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Jul 2008 09:11:55 +0200
   </pubDate>
   <title><![CDATA[The who’s of who US retailing]]></title>
   <description><![CDATA[Earlier this month (July 2008) the USA’s National Retail Federation’s venerable retail trade publication <i>STORES</i> magazine announced the results of its 2008 Top 100 Retailers Study.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107086&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Jul 2008 09:14:58 +0200
   </pubDate>
   <title><![CDATA[New appointments: 29 July ]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107059&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 23 Jul 2008 15:26:13 +0200
   </pubDate>
   <title><![CDATA[PAT ON THE BACK]]></title>
   <description><![CDATA[A little marketing humour . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107055&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 23 Jul 2008 13:58:06 +0200
   </pubDate>
   <title><![CDATA[Quirk on eMarketing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107041&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 23 Jul 2008 13:54:56 +0200
   </pubDate>
   <title><![CDATA[Nando's moerse value campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107039&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jul 2008 15:07:57 +0200
   </pubDate>
   <title><![CDATA[Headspace, 5TH Dimension merge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107052&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jul 2008 13:48:09 +0200
   </pubDate>
   <title><![CDATA[Audio Militia track goes viral]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107037&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jul 2008 13:50:52 +0200
   </pubDate>
   <title><![CDATA[Highveld music downloads on hold]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107038&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jul 2008 14:04:40 +0200
   </pubDate>
   <title><![CDATA[RS&P saddened at the passing of Harold Eedes]]></title>
   <description><![CDATA[Media company Ramsay, Son & Parker is saddened at the passing of Harold Eedes, managing director of the company for the past nine years and a significant figure in the local publishing industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107044&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 23 Jul 2008 15:14:39 +0200
   </pubDate>
   <title><![CDATA[SASA convenes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107054&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jul 2008 13:36:37 +0200
   </pubDate>
   <title><![CDATA[BUSA welcomes Zim memorandum]]></title>
   <description><![CDATA[In a recent media release, Jerry Vilakazi Chief Executive Officer: BUSA says: "Business Unity South Africa (BUSA) welcomes the signing of the Memorandum of Understanding between President Robert Mugabe and the two MDC factions led by Arthur Mutambara and Morgan Tsvangirai respectively.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107035&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jul 2008 15:04:19 +0200
   </pubDate>
   <title><![CDATA[Prime Timers wield the whip]]></title>
   <description><![CDATA[According to a media release from CPR Communications, the fast-growing and recession-resistant over-40’s market presents golden opportunity for South African business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107032&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 24 Jul 2008 09:59:14 +0200
   </pubDate>
   <title><![CDATA[Steers ad fried]]></title>
   <description><![CDATA[The ASA has ordered Steers to withdraw its commercial depicting women as sexual objects after receiving close to 200 consumers complaints that the ad is offensive and objectifies women. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107033&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Jul 2008 09:16:06 +0200
   </pubDate>
   <title><![CDATA[ASA RULINGS]]></title>
   <description><![CDATA[Ruling of the: ASA Directorate ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107057&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jul 2008 13:43:23 +0200
   </pubDate>
   <title><![CDATA[Even sexier in the city!]]></title>
   <description><![CDATA[Those four fabulous, straight-talking friends are back - and we don’t mean Carrie, Samantha, Charlotte and Miranda.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=107036&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jul 2008 10:45:37 +0200
   </pubDate>
   <title><![CDATA[Childhood obesity: TNS responds]]></title>
   <description><![CDATA[The response to my article in Marketingweb on Thursday July 17 was immediate and interesting.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106969&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 21 Jul 2008 11:44:28 +0200
   </pubDate>
   <title><![CDATA[Cybersquatting: Don’t let your IP slip through the net]]></title>
   <description><![CDATA[Cybersquatting is the practice of registering domain names incorporating trade marks of third party companies and then trying to sell the domain name back (for a handsome profit) to the trade mark proprietor.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106912&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 21 Jul 2008 11:37:20 +0200
   </pubDate>
   <title><![CDATA[Put your money where your mouth is]]></title>
   <description><![CDATA[If advertising is so effective, why don’t ad agencies do it? Think about it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106911&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Jul 2008 11:59:59 +0200
   </pubDate>
   <title><![CDATA[PR CEO Brewster on MONEYWEBLife]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106916&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 24 Jul 2008 09:17:44 +0200
   </pubDate>
   <title><![CDATA[Stretching the marketing budget]]></title>
   <description><![CDATA[The conventional approach to media fragmentation is to expand the advertising schedule, but Stephen Forbes, Meropa Communication’s Cape Town director, argues that reaching more media needn’t cost the earth. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106915&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 21 Jul 2008 11:20:20 +0200
   </pubDate>
   <title><![CDATA[MA(SA)’s future looks bright]]></title>
   <description><![CDATA[A year has passed since the Marketing Association of South Africa (MA(SA)) was constituted and a board elected by members of the marketing community. A lot has been achieved since then and the future certainly looks brighter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106909&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 21 Jul 2008 11:32:19 +0200
   </pubDate>
   <title><![CDATA[Geography: The most power segmentation tool]]></title>
   <description><![CDATA[The traditional practice of marketers and media planners to segment their brand users by demographics and psychographics is no longer totally relevant in today’s marketplace, says Gill Randall, joint managing director of the Newspaper Advertising Bureau (NAB). ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106910&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Jul 2008 12:16:54 +0200
   </pubDate>
   <title><![CDATA[New appointments: 22 July]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106920&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 21 Jul 2008 11:10:47 +0200
   </pubDate>
   <title><![CDATA[The wealthy Google for goods]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106907&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 21 Jul 2008 12:05:33 +0200
   </pubDate>
   <title><![CDATA[Opportunities for youth entrepreneurs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106918&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 21 Jul 2008 11:14:38 +0200
   </pubDate>
   <title><![CDATA[Economic slump upsets the cart for traditional advertisers]]></title>
   <description><![CDATA[The rising interest rates, petrol prices and tightening budgets worldwide are impacting on our local economy. Now businesses are moving toward more efficient and cost-effective ways of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106908&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Jul 2008 12:02:34 +0200
   </pubDate>
   <title><![CDATA[euronews adds Arabic to its menu]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Jul 2008 11:47:30 +0200
   </pubDate>
   <title><![CDATA[Absa's best foot pays off]]></title>
   <description><![CDATA[Absa is officially walking on air following the news that it has secured the highest number of finalists of any one brand at this year’s annual Loerie Awards – a grand total of 25!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106914&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Jul 2008 12:07:20 +0200
   </pubDate>
   <title><![CDATA[Saatchi & Saatchi SA now a Lighthouse agency]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106919&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 17 Jul 2008 13:02:50 +0200
   </pubDate>
   <title><![CDATA[Is advertising to blame for the new breed of fat kids?]]></title>
   <description><![CDATA[Gone are the days when kids used to play outside until the sun went down, when ice cream was a treat for getting an A+ for an assignment, when youngsters were only allowed to watch TV after they had finished their homework - and when meals were not a multiple choice; it was either the peas or go hungry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106774&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 13:36:49 +0200
   </pubDate>
   <title><![CDATA[Beauty: In the eye of the beholder?]]></title>
   <description><![CDATA[What appeals to one does not appeal to all, and it is with this in mind that Candice Blumenthal, qualitative acount director, Research International South Africa, explores whether aesthetic perceptions are purely personal, or strongly influenced by demographics.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106773&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 08:58:00 +0200
   </pubDate>
   <title><![CDATA[Mobile global code of conduct released]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106763&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 11:54:58 +0200
   </pubDate>
   <title><![CDATA[Smarter Networking: Your network is your net worth]]></title>
   <description><![CDATA[We live in a time where relationship marketing and high trust selling are the keys to business growth and success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106781&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 08:53:51 +0200
   </pubDate>
   <title><![CDATA[More birthday wishes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106761&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 17 Jul 2008 11:30:39 +0200
   </pubDate>
   <title><![CDATA[Counterfeiting costs millions]]></title>
   <description><![CDATA[South African intellectual property laws have been refined over the years to afford protection to the holders of certain forms of intellectual property, including trade mark and copyright holders, allowing them to take action against the counterfeiting of their products. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106778&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 08:49:59 +0200
   </pubDate>
   <title><![CDATA[Who dares, wins]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106758&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 17 Jul 2008 11:09:56 +0200
   </pubDate>
   <title><![CDATA[How to sell a life]]></title>
   <description><![CDATA[We have all had those moments when you feel that you could toss it all in and start over. Although these thoughts are consuming, they soon pass and with time we once again find the joy and satisfaction in our life, family and career.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106776&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 08:47:52 +0200
   </pubDate>
   <title><![CDATA[SABC salutes Madiba's birthday]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 08:56:08 +0200
   </pubDate>
   <title><![CDATA[Are you ready for greatness? ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106762&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 09:51:29 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 17 July 2008]]></title>
   <description><![CDATA[All your account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106756&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 08:59:34 +0200
   </pubDate>
   <title><![CDATA[South Africans looking for love – and jobs!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106765&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 08:52:22 +0200
   </pubDate>
   <title><![CDATA[Canderel gets own YouTube channel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106759&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 10:30:54 +0200
   </pubDate>
   <title><![CDATA[Made in Italy]]></title>
   <description><![CDATA[Successfully combining process and product innovation]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106768&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 12:04:10 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves:]]></title>
   <description><![CDATA[What is the logic behind having a limit on South African music played on radio stations and the television? Muzi Mohale wants to know.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106779&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 12:01:21 +0200
   </pubDate>
   <title><![CDATA[A superb first year for The Times]]></title>
   <description><![CDATA[It began as a publication only available to <i>Sunday Times</i> subscribers and recently passed a magic milestone for any publisher: <i>The Times</i> is a year old - a toddler, but steady on its feet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106782&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Jul 2008 12:07:01 +0200
   </pubDate>
   <title><![CDATA[Market IQ in review]]></title>
   <description><![CDATA[Bette Kun, managing director, Stone Soup, takes a look at the service provided by Market IQ – and finds it a measurement of awareness, rather than a clipping service.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106770&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 25 Aug 2008 13:52:54 +0200
   </pubDate>
   <title><![CDATA[Chartered Marketer formally recognised]]></title>
   <description><![CDATA[The professional qualification of Chartered Marketer (SA) has been formally recognised by SAQA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106702&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jul 2008 16:30:02 +0200
   </pubDate>
   <title><![CDATA[Why brands succeed: Luck or skill?]]></title>
   <description><![CDATA[Exploring the concept of cumulative advantage and gaining insight into how people make decisions will be a powerful tool for marketers and market researchers, according to a recent SAMRA paper by Joanne Campbell and Nicky Liddle of TNS Customer Equity Company.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106671&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Jul 2008 16:39:50 +0200
   </pubDate>
   <title><![CDATA[Move over Facebook, here comes MYMsta]]></title>
   <description><![CDATA[LoveLife has extended the fight against the HIV/Aids into non-traditional media with the launch of a mobile social network MYMsta.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106670&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Jul 2008 14:53:59 +0200
   </pubDate>
   <title><![CDATA[Sponsorship SA – an Investors' Guide ]]></title>
   <description><![CDATA[The 2008 edition of Sponsorship SA – an investors' guide was launched last week and is now available to order.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106667&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Jul 2008 12:03:10 +0200
   </pubDate>
   <title><![CDATA[Danone Clover helps children with cancer]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106654&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 14 Jul 2008 12:01:39 +0200
   </pubDate>
   <title><![CDATA[Nando’s opens in US]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106653&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 14 Jul 2008 15:16:57 +0200
   </pubDate>
   <title><![CDATA[Getting Direct Marketing into the boardroom]]></title>
   <description><![CDATA[What do direct marketers have to do to make it to the boardroom? Keith Wiser breaks it down.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106668&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jul 2008 14:12:34 +0200
   </pubDate>
   <title><![CDATA[New appointments: 15 July]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106665&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 14 Jul 2008 14:14:47 +0200
   </pubDate>
   <title><![CDATA[Do you take this credit card?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106666&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jul 2008 12:05:21 +0200
   </pubDate>
   <title><![CDATA[AAA looking for talented creatives from schools]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106656&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 14 Jul 2008 12:00:18 +0200
   </pubDate>
   <title><![CDATA[Ready to have a happy period?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106651&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jul 2008 12:06:20 +0200
   </pubDate>
   <title><![CDATA[Guest speakers for AMASA workshop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106657&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jul 2008 12:04:25 +0200
   </pubDate>
   <title><![CDATA[Open day for Alex community project]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106655&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 14 Jul 2008 12:07:19 +0200
   </pubDate>
   <title><![CDATA[Web strategy conference announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106658&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Jul 2008 16:08:25 +0200
   </pubDate>
   <title><![CDATA[Load shedding vs lollipops]]></title>
   <description><![CDATA[The ASA takes a stand on strip clubs Teazers and Lollipop Lounge for what it terms 'offensive advertising'.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106614&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 Jul 2008 16:26:11 +0200
   </pubDate>
   <title><![CDATA[Yahoo to offer ad-supported free game downloads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106615&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jul 2008 13:43:54 +0200
   </pubDate>
   <title><![CDATA[Strategic Marketing magazine launched]]></title>
   <description><![CDATA[A new magazine dedicated to the serious marketer, was launched this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106502&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jul 2008 09:11:38 +0200
   </pubDate>
   <title><![CDATA[Brewers Almanac]]></title>
   <description><![CDATA[Bette Kun reviews the latest edition of Brewers Almanac – and decides it's perfect for a small PR agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106499&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jul 2008 09:05:51 +0200
   </pubDate>
   <title><![CDATA[The little things that let brands down in a big way]]></title>
   <description><![CDATA[There is nothing more upsetting for someone passionate about brands to see a brand carefully nurtured on our small screens, but let down by careless executions in other media types, writes Sarah Dexter, MD of Lowe Bull, Joburg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106495&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 11:04:36 +0200
   </pubDate>
   <title><![CDATA[Google launches its own Second Life]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106435&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 16:33:06 +0200
   </pubDate>
   <title><![CDATA[Can you twist]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106456&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 16:30:04 +0200
   </pubDate>
   <title><![CDATA[Unilever ends sponsorship]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106455&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 16:41:58 +0200
   </pubDate>
   <title><![CDATA[Loeries 2008 finalists announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106461&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 11:02:14 +0200
   </pubDate>
   <title><![CDATA[SABC's Mpofu case expected to continue]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106433&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 11:00:15 +0200
   </pubDate>
   <title><![CDATA[Talk of recession premature: Economist]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106432&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 10:17:23 +0200
   </pubDate>
   <title><![CDATA[Don't miss this opportunity]]></title>
   <description><![CDATA[Why wait for the boom before you start advertising aggressively again, asks media strategist Chris Botha. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106428&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 16:44:49 +0200
   </pubDate>
   <title><![CDATA[8 ink media to launch National Geographic Traveler]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106464&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 16:36:41 +0200
   </pubDate>
   <title><![CDATA[Online marketing conference calls for papers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106458&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 16:28:36 +0200
   </pubDate>
   <title><![CDATA[ACA welcomes new agencies to its fold]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106454&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 09 Jul 2008 16:38:43 +0200
   </pubDate>
   <title><![CDATA[Adidas sponsors extreme athletes for Operation Smile]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106459&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 09:47:00 +0200
   </pubDate>
   <title><![CDATA[Two decisions from the ASA: can you see the difference?]]></title>
   <description><![CDATA[Robert Mugabe versus an arse – can you see the difference, asks trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106423&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 16:53:55 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 10 July ]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106467&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Jul 2008 09:58:36 +0200
   </pubDate>
   <title><![CDATA[Mark Pilgrim hosts new M-Net show]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106425&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 09 Jul 2008 16:27:17 +0200
   </pubDate>
   <title><![CDATA[Digital discount vouchers on your cellphone]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106453&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 09 Jul 2008 16:40:23 +0200
   </pubDate>
   <title><![CDATA[Grolsch hits African soil]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106460&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Jul 2008 16:43:30 +0200
   </pubDate>
   <title><![CDATA[Want to be a Hansa board member and earn R600,000 p.a.?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106463&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 09 Jul 2008 10:10:25 +0200
   </pubDate>
   <title><![CDATA[SA Tourism, CNN in multi-media campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106426&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 16:46:18 +0200
   </pubDate>
   <title><![CDATA[WegSleep to appear more frequently]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106465&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jul 2008 11:09:48 +0200
   </pubDate>
   <title><![CDATA[Google's YouTube ad revenue short of expectations: report]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106436&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 09 Jul 2008 16:35:19 +0200
   </pubDate>
   <title><![CDATA[Deadline for PICA awards entries near]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106457&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 08 Jul 2008 11:41:23 +0200
   </pubDate>
   <title><![CDATA[Contibute and win on Mandela site]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106337&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jul 2008 11:26:54 +0200
   </pubDate>
   <title><![CDATA[Please give us the good news ]]></title>
   <description><![CDATA[FNB has launched a platform to counteract the negative publicity about whether or not we can pull off "twenty-ten". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106332&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jul 2008 10:22:53 +0200
   </pubDate>
   <title><![CDATA[New appointments: 8 July 2008]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106315&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 08 Jul 2008 11:37:45 +0200
   </pubDate>
   <title><![CDATA[Synovate acquires Steadman Group ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106333&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 08 Jul 2008 11:42:38 +0200
   </pubDate>
   <title><![CDATA[Communication workshops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106338&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 08 Jul 2008 11:38:33 +0200
   </pubDate>
   <title><![CDATA[Course vouchers up for grabs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106334&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Jul 2008 10:08:33 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Steers gets sexist]]></title>
   <description><![CDATA[Bette Kun wonders why a family fastfood chain would choose a sexist, dated advert in the 21st century.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106313&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 08 Jul 2008 10:02:40 +0200
   </pubDate>
   <title><![CDATA[It’s all about the work (or is it?)]]></title>
   <description><![CDATA[The advertising industry faces an assault from Google and Microsoft, changing the understanding of creativity and 'the work'. This was the finding of John Dixon, Draftfcb's MD, at this year's Cannes.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106308&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jul 2008 11:39:23 +0200
   </pubDate>
   <title><![CDATA[Finalists for Elle New Talent Awards 2008]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106335&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 08 Jul 2008 10:14:31 +0200
   </pubDate>
   <title><![CDATA[DStv: What's really on offer?]]></title>
   <description><![CDATA[As the world tightens its collective belt, all of us are looking for ways to fund our petrol consumption habit. The first things to go are the luxuries. Given SABC's programming, Dianne Bayley has never really considered DStv a luxury. Until now.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106314&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jul 2008 09:52:09 +0200
   </pubDate>
   <title><![CDATA[Creatique: Cross Colours vs Joe Public ]]></title>
   <description><![CDATA[Creatives from Cross Colours and Joe Public evaluate advertising, and come up with some quite different conclusions in today's Creatique. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106304&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jul 2008 14:00:15 +0200
   </pubDate>
   <title><![CDATA[Small businesses fuel boom in virtual networking sites]]></title>
   <description><![CDATA[Small businesses are using social networking sites to tap into other's expertise, find new customers and gain resources.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106382&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jul 2008 11:18:06 +0200
   </pubDate>
   <title><![CDATA[Racially charged]]></title>
   <description><![CDATA[Offensive or funny? Tracey Wraight examines some racially charged advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106330&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jul 2008 11:40:12 +0200
   </pubDate>
   <title><![CDATA[Mathew Bull assists OPA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106336&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 07 Jul 2008 11:23:36 +0200
   </pubDate>
   <title><![CDATA[Mobile matures]]></title>
   <description><![CDATA[If you haven't yet included mobile as part of your marketing mix, you'd better get started. Jacqui Boyd, online media director at Acceleration Media, explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106252&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Jul 2008 11:01:57 +0200
   </pubDate>
   <title><![CDATA[ASA orders Mugabe rip-off ad withdrawn]]></title>
   <description><![CDATA[The Advertising Standards Authority has told Peach Mobile to withdraw an advert mocking Robert Mugabe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106251&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 11:01:21 +0200
   </pubDate>
   <title><![CDATA[Professional status for Direct Marketers ]]></title>
   <description><![CDATA[Direct marketers can now get professional status if they fulfil certain criteria.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106152&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 11:37:02 +0200
   </pubDate>
   <title><![CDATA[Ideas/Idees magazine website launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106158&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 11:45:50 +0200
   </pubDate>
   <title><![CDATA[Winners of the Creative Circle awards announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106169&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jul 2008 11:47:42 +0200
   </pubDate>
   <title><![CDATA[Vodacom's Sophiatown ad launched]]></title>
   <description><![CDATA[Vodacom has teamed up with Draftfcb to create an ad celebrating soccer, that we predict will come to be remembered as one of South Africa's iconic ad campaigns, alongside the likes of Sun City's 'We will rock you']]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106170&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Jul 2008 10:46:41 +0200
   </pubDate>
   <title><![CDATA[Business ideas to get you thinking]]></title>
   <description><![CDATA[Trendwatching.com has come up with 41 new business ideas for entrepreneurs. Some would be wonderful additions to the South African landscape.          
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106147&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 11:43:43 +0200
   </pubDate>
   <title><![CDATA[Loeries chooses Hetzner once again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106168&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 03 Jul 2008 12:47:33 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Fuels rush in]]></title>
   <description><![CDATA[Nigel Fox compares the advertising industry with the  automotive and petrochemical industries, and finds some scary similarities. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106153&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 11:38:35 +0200
   </pubDate>
   <title><![CDATA[Cross Colours takes bronze at NY awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106162&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 12:50:22 +0200
   </pubDate>
   <title><![CDATA[PR: Why journalists cross the floor]]></title>
   <description><![CDATA[Three former journalists talk to Kalay Vani-Nair about the challenges of leaving the profession for public relations and the challenges they have found on the 'other' side. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106151&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 11:42:28 +0200
   </pubDate>
   <title><![CDATA[5th dimension in JV with Indian consultancy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106167&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 11:35:33 +0200
   </pubDate>
   <title><![CDATA[Brett Morris chairs Loeries advertising panel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106156&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 12:49:14 +0200
   </pubDate>
   <title><![CDATA[Blow your top]]></title>
   <description><![CDATA[Blood-boiling rage can trigger a torrent of creative genius. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106149&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 11:33:25 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 3 July 2008]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106155&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 10:07:16 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Second place is still losing]]></title>
   <description><![CDATA[How on earth did the Post Office win the National Business of the Year Awards when non-delivery seems to be the order of the day, asks Tracey Wraight.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106145&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Jul 2008 09:39:00 +0200
   </pubDate>
   <title><![CDATA[Support CHOC when buying festive season gifts]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106165&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 Jul 2008 11:07:24 +0200
   </pubDate>
   <title><![CDATA[TV ad spending to set record in US presidential race]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106110&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 Jul 2008 10:43:19 +0200
   </pubDate>
   <title><![CDATA[Court postpones Mpofu case]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106108&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jul 2008 12:51:00 +0200
   </pubDate>
   <title><![CDATA[Building brand buzz when you're small]]></title>
   <description><![CDATA[How a Canadian printer created an irreverent video about the printing industry, and became a role model for small business marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106109&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 17:00:14 +0200
   </pubDate>
   <title><![CDATA[Including sales in the marketing process (and vice versa)]]></title>
   <description><![CDATA[Sales and marketing often work against each other, instead of together. How do you get them to complement each other?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106011&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 19:32:48 +0200
   </pubDate>
   <title><![CDATA[Food stamps anybody?]]></title>
   <description><![CDATA[Marketers, you can leverage an opportunity in these belt-tightening times by thinking coupons, says Tracey Wraight. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106018&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 15:14:10 +0200
   </pubDate>
   <title><![CDATA[Want to win your own agency?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105996&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 15:11:01 +0200
   </pubDate>
   <title><![CDATA[Call for Pendoring 2008 entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105994&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 15:28:09 +0200
   </pubDate>
   <title><![CDATA[Nokia helps journos with news gathering]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106005&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 15:20:49 +0200
   </pubDate>
   <title><![CDATA[London International Awards extends deadline]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106002&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 15:25:57 +0200
   </pubDate>
   <title><![CDATA[Habari Media adds Private Property to portfolio]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106004&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 15:09:47 +0200
   </pubDate>
   <title><![CDATA[Luxury firms tackle online consumers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105993&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 30 Jun 2008 15:15:54 +0200
   </pubDate>
   <title><![CDATA[AMASA Joburg to host marketing sciences specialist]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105997&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 17:31:28 +0200
   </pubDate>
   <title><![CDATA[The CEO – the real Chief Marketing Strategist]]></title>
   <description><![CDATA[The marketplace is strewn with carcasses of once very successful companies and brands that failed to keep up with changing needs. Why? Because marketing tacticians were left to it, rather than the business as a whole, led by the CEO, says Greg Castle from marketing strategists, Burns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106013&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 12:14:53 +0200
   </pubDate>
   <title><![CDATA[The dangers of ‘churnalism’]]></title>
   <description><![CDATA[There is a new scare word stalking the world of journalism, although public relations practitioners probably don't mind. The word is “churnalism”, coined in a new book by veteran journalist, Nick Davis. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 30 Jun 2008 15:23:40 +0200
   </pubDate>
   <title><![CDATA[FHM creates own TV and online campaign ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106003&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 16:39:51 +0200
   </pubDate>
   <title><![CDATA[Law of the Brand: A white shade of pale]]></title>
   <description><![CDATA[It doesn't help your case to float around for years before deciding you have a share in a copyright, says trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106009&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 30 Jun 2008 15:19:28 +0200
   </pubDate>
   <title><![CDATA[Marketing consultancy helps PDIs with internships]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105999&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 30 Jun 2008 15:12:31 +0200
   </pubDate>
   <title><![CDATA[Record number of entries in this year’s Loeries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105995&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 30 Jun 2008 16:48:43 +0200
   </pubDate>
   <title><![CDATA[7 tips from the retail shelf]]></title>
   <description><![CDATA[7 tips on how to market your brand in the increasingly-regulated retail environment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106010&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 30 Jun 2008 15:38:39 +0200
   </pubDate>
   <title><![CDATA[New appointments: 1 July]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106006&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Jun 2008 17:15:17 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Joffers fails to amuse]]></title>
   <description><![CDATA[A big media agency decides their function's entertainment should include out of date sexist jokes and worse. Sandra Gordon wonders what they were thinking in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=106012&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 30 Jun 2008 15:18:07 +0200
   </pubDate>
   <title><![CDATA[SABC and Loeries search for new talent]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105998&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 27 Jun 2008 11:57:15 +0200
   </pubDate>
   <title><![CDATA[US reigns in product placement: Update]]></title>
   <description><![CDATA[US regulators have voted to consider stricter product placement rules.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Jun 2008 12:40:15 +0200
   </pubDate>
   <title><![CDATA[SABC fires Metro FM marketing manager]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105923&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Jun 2008 11:53:11 +0200
   </pubDate>
   <title><![CDATA[Get ready for .smith, .sports or .love on the web]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jun 2008 16:08:56 +0200
   </pubDate>
   <title><![CDATA[Kagiso gets slice of Urban Brew pie]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105891&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 26 Jun 2008 11:49:56 +0200
   </pubDate>
   <title><![CDATA[Pet peeve feedback: The way off the hit list]]></title>
   <description><![CDATA[This is how you stop those sales shpiel calls that always come at the most inconvenient time. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105877&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jun 2008 11:23:01 +0200
   </pubDate>
   <title><![CDATA[Blind to colour, gender, faith]]></title>
   <description><![CDATA[Market segmentation has transformed, but have marketers? Rose Setshoge says not.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105876&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jun 2008 16:11:29 +0200
   </pubDate>
   <title><![CDATA[Nedbank’s client local hero programme wins]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105893&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jun 2008 16:07:28 +0200
   </pubDate>
   <title><![CDATA[SABC 2 to broadcasts Olympics]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105890&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jun 2008 16:10:26 +0200
   </pubDate>
   <title><![CDATA[NEPAD and SADC launch business hub ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105892&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 26 Jun 2008 09:38:14 +0200
   </pubDate>
   <title><![CDATA[Why we try new products: study]]></title>
   <description><![CDATA[Scientists have identified a primitive area of the brain that may help explain why people routinely fall for 'new' products when shopping.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105870&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jun 2008 09:36:25 +0200
   </pubDate>
   <title><![CDATA[UK's funny bone tickled in tourism campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105871&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jun 2008 14:42:10 +0200
   </pubDate>
   <title><![CDATA[South African winners of D&AD student awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105878&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 26 Jun 2008 10:55:05 +0200
   </pubDate>
   <title><![CDATA[Cannes round-up]]></title>
   <description><![CDATA[How the South African agencies fared at this year's Cannes Lions International Advertising Festival.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105875&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jun 2008 16:13:08 +0200
   </pubDate>
   <title><![CDATA[Blyk expands further in Europe]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105894&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 11:29:11 +0200
   </pubDate>
   <title><![CDATA[Judge calls for mediation in Mpofu vs SABC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105821&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:21:01 +0200
   </pubDate>
   <title><![CDATA[Advertise on the internet - R100 for 3 years ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105842&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:36:02 +0200
   </pubDate>
   <title><![CDATA[Google to offer free audience measures for advertisers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105844&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:12:54 +0200
   </pubDate>
   <title><![CDATA[M-Net closes 'load-shedding channel']]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105837&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:11:49 +0200
   </pubDate>
   <title><![CDATA[Reader's Digest turns 60]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105836&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:15:47 +0200
   </pubDate>
   <title><![CDATA[HWB launches new events facility ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105839&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:19:00 +0200
   </pubDate>
   <title><![CDATA[Vodacom launches mobile soapie]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105841&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:27:02 +0200
   </pubDate>
   <title><![CDATA[8 Ink Media and Lexus partnership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105843&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:33:31 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 26 June 2008]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105834&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 11:11:25 +0200
   </pubDate>
   <title><![CDATA[Paarl Web to donate Zim print money]]></title>
   <description><![CDATA[Paarl Web will donate Zanu-PF print money to Zimbabweans suffering under Robert Mugabe's regime.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105819&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:10:25 +0200
   </pubDate>
   <title><![CDATA[Calling all students for AAA open day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105835&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 11:22:05 +0200
   </pubDate>
   <title><![CDATA[Mugabe’s man unmasked]]></title>
   <description><![CDATA[SA Soccer’s marketing man brokered the deal that saw Naspers print propaganda for Robert Mugabe. Mandy de Waal follows her breaking story.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105816&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 16:17:11 +0200
   </pubDate>
   <title><![CDATA[Viv Gordon Placements celebrates 21 years]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105840&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Jun 2008 11:38:09 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: On the hit list]]></title>
   <description><![CDATA[How do you stop those sales shpiel calls that always come at the most inconvenient time, and always want to sell you something you definitely don't want. Gillian Jones asks in desperation in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105739&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Jun 2008 16:32:40 +0200
   </pubDate>
   <title><![CDATA[US reigns in product placement ]]></title>
   <description><![CDATA[US regulators are expected to take steps this week that could rein in advertisers' growing use of product placements on television shows.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105780&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Jun 2008 11:23:51 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 24 June]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105736&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Jun 2008 12:06:20 +0200
   </pubDate>
   <title><![CDATA[The 'outside in' approach]]></title>
   <description><![CDATA[Successful companies use the 'outside in' marketing approach, says Dr Dunja Kartte, strategic marketing specialist at BBDO Consulting.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105738&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Jun 2008 11:57:27 +0200
   </pubDate>
   <title><![CDATA[Stop guessing what to do to increase sales]]></title>
   <description><![CDATA[As the economy starts to slow, companies focus on increasing sales. But most companies focus in the wrong place, according to the Customer Manufacturing Group.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105740&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Jun 2008 12:03:18 +0200
   </pubDate>
   <title><![CDATA[ Effective strategic communication… Does it exist? ]]></title>
   <description><![CDATA[Companies speak of aligning their internal and external communication, but in reality this does not happen. Nina de Klerk explores this issue, citing some real examples of indifference.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105735&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jun 2008 11:23:06 +0200
   </pubDate>
   <title><![CDATA[Naspers and the trail of Mugabe’s blood money ]]></title>
   <description><![CDATA[Mandy de Waal digs into a Mugabe contract Caxton turned away – but Naspers picked up.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105734&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 17:03:02 +0200
   </pubDate>
   <title><![CDATA[Woolworths introduce podcasts]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105714&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 17:28:58 +0200
   </pubDate>
   <title><![CDATA[Suspended Mpofu on 5FM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105716&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 16:52:58 +0200
   </pubDate>
   <title><![CDATA[Bookings for the Loeries 2008 after-party ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105706&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Jun 2008 12:08:44 +0200
   </pubDate>
   <title><![CDATA[Cut it or up it?]]></title>
   <description><![CDATA[How will the economic slow-down affect advertising budgets? The Newspaper Advertising Bureau's John Bowles assesses the situation.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105715&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 17:00:52 +0200
   </pubDate>
   <title><![CDATA[AMASA media planning workshop in August]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105712&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 16:48:55 +0200
   </pubDate>
   <title><![CDATA[Moneyweb records high headline earnings]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105703&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 24 Jun 2008 12:25:41 +0200
   </pubDate>
   <title><![CDATA[Koekemoer goes outdoors]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105699&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 16:57:49 +0200
   </pubDate>
   <title><![CDATA[New marketing tool launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105710&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 17:01:51 +0200
   </pubDate>
   <title><![CDATA[Want to buy an out-of-use brand name?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105713&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 23 Jun 2008 16:59:35 +0200
   </pubDate>
   <title><![CDATA[First ever local retail advertising conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105711&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 15:07:33 +0200
   </pubDate>
   <title><![CDATA[SA brands enter online video arena]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105698&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 16:51:29 +0200
   </pubDate>
   <title><![CDATA[Vida e caffé gets in-store media partners ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105705&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 16:56:21 +0200
   </pubDate>
   <title><![CDATA[Mobile Marketing Association launches journal ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105709&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 23 Jun 2008 16:50:17 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards help out with Margate flood relief ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105704&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Jun 2008 16:54:13 +0200
   </pubDate>
   <title><![CDATA[Amsterdam agency rebrands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105707&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 23 Jun 2008 16:55:14 +0200
   </pubDate>
   <title><![CDATA[Pick n Pay inspires learning ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105708&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sat, 21 Jun 2008 19:13:43 +0200
   </pubDate>
   <title><![CDATA[Fiat apologises to China for TV ad]]></title>
   <description><![CDATA[Italian car maker Fiat has apologised to China over its new television commercial featuring US actor Richard Gere.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105660&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 20 Jun 2008 10:04:29 +0200
   </pubDate>
   <title><![CDATA[Gadget buyers seen as assertive, even arrogant: study]]></title>
   <description><![CDATA[Avid technology consumers tended to score highly in personality traits such as leadership, dynamism and assertiveness - but low in modesty, according to a study.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105619&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:14:28 +0200
   </pubDate>
   <title><![CDATA[IMM GSM recruitment centre seeks qualified marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105573&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:18:17 +0200
   </pubDate>
   <title><![CDATA[Calling all marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105574&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 09:59:03 +0200
   </pubDate>
   <title><![CDATA[World PR conference and festival to get under way]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105569&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:10:59 +0200
   </pubDate>
   <title><![CDATA[Digital planet re-brands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105571&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 09:56:42 +0200
   </pubDate>
   <title><![CDATA[Creative college launches scholarship search]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105568&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:14:39 +0200
   </pubDate>
   <title><![CDATA[Grand Prix for SA agency]]></title>
   <description><![CDATA[DDB SA has won a coveted Grand Prix at the 55th Cannes Lions International Advertising Festival.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105565&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:19:47 +0200
   </pubDate>
   <title><![CDATA[RedCube and Vega partner for development project]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105575&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:08:23 +0200
   </pubDate>
   <title><![CDATA[New media company launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105570&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 11:12:35 +0200
   </pubDate>
   <title><![CDATA[That charming dictator ad]]></title>
   <description><![CDATA[Goodbye meerkat, hello dictator...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105587&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:39:36 +0200
   </pubDate>
   <title><![CDATA[Account moves: 19 June]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105584&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:23:27 +0200
   </pubDate>
   <title><![CDATA[AAA graduates get international award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105578&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:25:25 +0200
   </pubDate>
   <title><![CDATA[JWT Cape Town wins gold in New York]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105580&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:28:29 +0200
   </pubDate>
   <title><![CDATA[Men's health best man winners announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105582&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:12:25 +0200
   </pubDate>
   <title><![CDATA[The Loeries TV and Cinema Crafts judging panel announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105572&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 11:25:32 +0200
   </pubDate>
   <title><![CDATA[Time to ride the mobile tiger]]></title>
   <description><![CDATA[With increasing pressure on media budgets, growing consumer time famine and accelerating message clutter - isn't it time marketers rode the mobile tiger, argues Donald Liphoko, associate media director at The MediaShop. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105588&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:21:17 +0200
   </pubDate>
   <title><![CDATA[UCT graduate school launches mobile marketing course]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105576&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:22:21 +0200
   </pubDate>
   <title><![CDATA[Getting in on the trends]]></title>
   <description><![CDATA[Want to keep up with the latest trends? Tracey Wraight has some tips.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105577&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 13:02:08 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 19 June ]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105593&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 10:27:08 +0200
   </pubDate>
   <title><![CDATA[5FM relaunches Youngblood5]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105581&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 11:50:59 +0200
   </pubDate>
   <title><![CDATA[Media revenue to hit US$2.2- trillion by 2012: PwC]]></title>
   <description><![CDATA[Global entertainment and media revenue could rise by an average of 6.6% a year to US$2.2-trillion by 2012. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105538&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 18 Jun 2008 13:36:36 +0200
   </pubDate>
   <title><![CDATA[Filmed entertainment spending at US$111-billion in 2012]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105540&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 18 Jun 2008 13:35:28 +0200
   </pubDate>
   <title><![CDATA[Video game sales on winning streak: study ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105539&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Jun 2008 11:39:47 +0200
   </pubDate>
   <title><![CDATA[Manners still matter when you're poking on Facebook]]></title>
   <description><![CDATA[Britain's etiquette bible has compiled rules for social networkers who are at a loss about how to behave with online decorum]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105497&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:46:14 +0200
   </pubDate>
   <title><![CDATA[Trends: think small indulgences, fantasy food and green]]></title>
   <description><![CDATA[Futurist Faith Popcorn takes a look at some of the changes taking place in the food space. She's talking US market, but many are as applicable to our South African situation. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105353&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 10:46:01 +0200
   </pubDate>
   <title><![CDATA[AMASA’s media management course kicks off]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105337&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:10:55 +0200
   </pubDate>
   <title><![CDATA[Alliance Group scoops awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105343&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:29:04 +0200
   </pubDate>
   <title><![CDATA[Black media consumption increases]]></title>
   <description><![CDATA[The past five years has seen an increase in the readership of newspapers and magazines in black communities, according to the South African Advertising Research Foundation’s (SAARF) Universal Living Standards. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105350&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 15:51:47 +0200
   </pubDate>
   <title><![CDATA[The lighter side...]]></title>
   <description><![CDATA[Amid the doom and gloom, we all need a laugh. So enjoy this week's lighter side of advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105364&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 12:26:54 +0200
   </pubDate>
   <title><![CDATA[Achieving preeminence]]></title>
   <description><![CDATA[Motivational speaker Mike Lipkin offers his strategy for achieving excellence – or as he calls it preeminence – in sales and service.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105357&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:24:59 +0200
   </pubDate>
   <title><![CDATA[Oprah named most powerful celebrity again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105349&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 13 Jun 2008 15:15:37 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 12 June]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105351&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:09:45 +0200
   </pubDate>
   <title><![CDATA[TLC captures Kazakhstan washrooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105342&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 10:53:44 +0200
   </pubDate>
   <title><![CDATA[Street pole ads winners head for Cannes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105339&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 10:44:47 +0200
   </pubDate>
   <title><![CDATA[Calling all top female students ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105336&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 10:47:44 +0200
   </pubDate>
   <title><![CDATA[Moneyweb’s digital news service up and running]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105338&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:22:54 +0200
   </pubDate>
   <title><![CDATA[Civil society to address SABC problems]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105348&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 10:35:28 +0200
   </pubDate>
   <title><![CDATA[Dutch Grolsch joins SAB portfolio]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105332&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:28:15 +0200
   </pubDate>
   <title><![CDATA[New online game launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105347&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:13:20 +0200
   </pubDate>
   <title><![CDATA[Buzzfuse gives back to users]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105346&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:18:20 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Public Service Announcement]]></title>
   <description><![CDATA[At a time of uncertainty, advertising agencies are doing their bit to bring about change and positivity. Tracey Wraight looks at initiatives by Net#work BBDO, Leo Burnett and Draftfcb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105345&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:07:24 +0200
   </pubDate>
   <title><![CDATA[FNB's 2010 soccer pitch to be unveiled]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105341&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:12:14 +0200
   </pubDate>
   <title><![CDATA[New online game launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105344&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Jun 2008 11:26:03 +0200
   </pubDate>
   <title><![CDATA[BBC to launch new branded channels]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105340&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Jun 2008 09:50:03 +0200
   </pubDate>
   <title><![CDATA[International creatives to speak at Loeries Seminar]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105215&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Jun 2008 11:07:48 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 10 June]]></title>
   <description><![CDATA[New appointments announced this week.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105221&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Jun 2008 09:51:50 +0200
   </pubDate>
   <title><![CDATA[PRISA national conference postponed]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105216&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Jun 2008 09:53:43 +0200
   </pubDate>
   <title><![CDATA[Weakened economy hits Father's Day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105217&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Jun 2008 11:05:23 +0200
   </pubDate>
   <title><![CDATA[Top US networks wrap 'upfront' sales on upswing]]></title>
   <description><![CDATA[US television networkshave concluded the bulk of their prime-time advertising deals for the upcoming season with prices for commercials running unexpectedly higher than last year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105228&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Jun 2008 08:42:20 +0200
   </pubDate>
   <title><![CDATA[ASA orders Chicken Licken ad withdrawn]]></title>
   <description><![CDATA[Chicken Licken ad takes on the Colonel, but does not get away with it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105224&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jun 2008 14:55:19 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: A Benylin day]]></title>
   <description><![CDATA[Is it responsible to encourage people to take more time off work, asks Jonathan Lumley in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105226&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jun 2008 09:55:20 +0200
   </pubDate>
   <title><![CDATA[Proximity's partner serves as international chair]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105218&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jun 2008 12:13:05 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Sarah Boden-Dawans]]></title>
   <description><![CDATA[Sarah Boden-Dawans launched JOVA, a creativity portal, when she saw a gap to help businesses sift through the information overload required to stay in touch with global innovation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105222&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 09 Jun 2008 12:30:51 +0200
   </pubDate>
   <title><![CDATA[You can make some of the people happy some of the time...]]></title>
   <description><![CDATA[Direct marketer Keith Wiser takes on his detractors, in his argument that the digital space should be left to direct marketers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105191&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 10 Jun 2008 10:56:26 +0200
   </pubDate>
   <title><![CDATA[Marketingweb Research: feedback]]></title>
   <description><![CDATA[In April, we ran a survey of Marketingweb readers to find out what you liked, loved and disliked about the site. Here's some feedback.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105208&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Jun 2008 11:00:14 +0200
   </pubDate>
   <title><![CDATA[Buyer beware]]></title>
   <description><![CDATA[Marketing doyen Ivan May has a go at those offering fake degrees, and those who call themselves marketeers after a three-month course.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105196&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 09 Jun 2008 11:56:36 +0200
   </pubDate>
   <title><![CDATA[Knott-Craig retires ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105190&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 06 Jun 2008 16:21:05 +0200
   </pubDate>
   <title><![CDATA[FNBTV – bank hits YouTube]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105155&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 06 Jun 2008 08:27:03 +0200
   </pubDate>
   <title><![CDATA[Naked picture dispute resolved]]></title>
   <description><![CDATA[Marie Claire and the Sowetan have now buried the hatchet over the publication of a picture of poet Ntsiki Mazwai in the nude. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105139&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 06 Jun 2008 16:16:41 +0200
   </pubDate>
   <title><![CDATA[Search for SA's teen hottie]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105152&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 06 Jun 2008 15:51:18 +0200
   </pubDate>
   <title><![CDATA[People are creatures of habit: study]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105150&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 06 Jun 2008 16:18:45 +0200
   </pubDate>
   <title><![CDATA[Primedia goes green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105154&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 06 Jun 2008 16:17:37 +0200
   </pubDate>
   <title><![CDATA[Primall Media increases parkade holding]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105153&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 06 Jun 2008 16:15:34 +0200
   </pubDate>
   <title><![CDATA[Washington Post unit to develop web magazines]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105151&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Jun 2008 09:32:03 +0200
   </pubDate>
   <title><![CDATA[Where have all the strat planners gone?]]></title>
   <description><![CDATA[The strategic planning discipline is shrinking in agencies. We need to address it before it becomes a crisis, says strategic planner Rob van Rooyen.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105104&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Jun 2008 15:03:59 +0200
   </pubDate>
   <title><![CDATA[Starcom resigns The Agency business]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105120&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jun 2008 10:23:29 +0200
   </pubDate>
   <title><![CDATA[Naked picture dispute drags on]]></title>
   <description><![CDATA[Marie Claire and the Sowetan have apparently not buried the hatchet over the publication of a picture of poet Ntsiki Mazwai in the nude. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105107&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jun 2008 10:15:58 +0200
   </pubDate>
   <title><![CDATA[Xenophobia – SA’s branding crisis]]></title>
   <description><![CDATA[Following the recent spate of xenophobic attacks, South African needs a serious public relations effort, says  Vimtha Rajbansi.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105106&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Jun 2008 12:13:52 +0200
   </pubDate>
   <title><![CDATA[Wrapped magazine focuses on gay comfort]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105110&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Jun 2008 12:11:45 +0200
   </pubDate>
   <title><![CDATA[The Times is 1]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105108&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Jun 2008 09:43:27 +0200
   </pubDate>
   <title><![CDATA[MTN versus Vodacom: Another round]]></title>
   <description><![CDATA[The ASA has found MTN guilty of ambush marketing, imitation and causing confusion in a tussle with Vodacom about Bafana Bafana.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105105&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Jun 2008 09:14:20 +0200
   </pubDate>
   <title><![CDATA[Global advertising and telecoms executives backward]]></title>
   <description><![CDATA[Mobile advertising is making an impact here and now, contrary to what Europeans might think, argues Riaan Groenewald of Multimedia Solutions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105101&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Jun 2008 15:25:15 +0200
   </pubDate>
   <title><![CDATA[HMC Seswa joins GlobalFluency]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105122&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 05 Jun 2008 15:26:12 +0200
   </pubDate>
   <title><![CDATA[Wrestling mag launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105123&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 05 Jun 2008 09:52:01 +0200
   </pubDate>
   <title><![CDATA[Law of the Brand: ASA calls it ambushing]]></title>
   <description><![CDATA[The ASA gave a pretty confused ruling in the case of Vodacom v MTN, writes trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105102&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Jun 2008 16:31:05 +0200
   </pubDate>
   <title><![CDATA[Arcay Communications gets international partner ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105082&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 05 Jun 2008 08:52:56 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 5 June 2008]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105086&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Jun 2008 14:00:20 +0200
   </pubDate>
   <title><![CDATA[Olympic sponsors steeled for ambush]]></title>
   <description><![CDATA[Officials are on the look-out for ambush marketing as the Beijing Olympics draw near. Is it the height of creativity to ambush an event, or are you destroying value for all?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105075&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Jun 2008 15:35:03 +0200
   </pubDate>
   <title><![CDATA[Women in The Media Awards: final four announced]]></title>
   <description><![CDATA[And the finalists are... ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105076&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Jun 2008 16:47:13 +0200
   </pubDate>
   <title><![CDATA[Chappies relaunch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105083&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 04 Jun 2008 16:29:20 +0200
   </pubDate>
   <title><![CDATA[Cosmo goes online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105081&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Jun 2008 16:25:23 +0200
   </pubDate>
   <title><![CDATA[MobiBlitz introduces mobile portal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105080&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Jun 2008 16:22:17 +0200
   </pubDate>
   <title><![CDATA[Loeries announces Experiential Judging Panel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=105079&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 10:23:15 +0200
   </pubDate>
   <title><![CDATA[Super 14 hooks audiences]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 10:16:10 +0200
   </pubDate>
   <title><![CDATA[Post Office: National Business of the Year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104988&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 09:27:09 +0200
   </pubDate>
   <title><![CDATA[Ask the right questions]]></title>
   <description><![CDATA[The right questions to ask to help shape your online strategy, by Jacqui Boyd, online media director at Acceleration Media]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104972&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 10:17:47 +0200
   </pubDate>
   <title><![CDATA[Media24 and Reader's Digest part ways]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104989&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 09:49:48 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Abey Mokgwatsane]]></title>
   <description><![CDATA[Abey Mokgwatsane, CEO of VWV Group talks to Marketingweb about experiential marketing, starting his career as a petrol attendant and working abroad.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104977&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 09:17:22 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Ufuna ukukhuluma nobani?*]]></title>
   <description><![CDATA[Language is a tricky issue, and it should not be left to legislators, administrators and party heavyweights, argues Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104966&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 10:21:45 +0200
   </pubDate>
   <title><![CDATA[Sportingweb launches new business section]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 09:40:39 +0200
   </pubDate>
   <title><![CDATA[TheMediaOnline appoints new Content Manager]]></title>
   <description><![CDATA[Wag the Dog Publishers has appointed a new content manager for TheMediaOnline]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104976&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 09:20:22 +0200
   </pubDate>
   <title><![CDATA[New appointments: 3 June]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104969&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 10:24:19 +0200
   </pubDate>
   <title><![CDATA[Soup Tax day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104996&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 10:27:27 +0200
   </pubDate>
   <title><![CDATA[Radio strangers tie the knot]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104999&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 10:20:28 +0200
   </pubDate>
   <title><![CDATA[FIAT hosts Soweto Games]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104991&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 10:25:34 +0200
   </pubDate>
   <title><![CDATA[AMASA present talks on media's future]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104998&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Jun 2008 10:19:15 +0200
   </pubDate>
   <title><![CDATA[The Loeries Crafts judging panel announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104990&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Jun 2008 12:25:26 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Vexing venues]]></title>
   <description><![CDATA[Are venues delivering the least bang for your buck? Bette Kun thnks so in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104929&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Jun 2008 12:12:29 +0200
   </pubDate>
   <title><![CDATA[Marketers tread carefully amid China quake]]></title>
   <description><![CDATA[SMS campaigns are outing multinationals which haven't contributed to the relief efforts for China's earthquake disaster, as marketers choose their next steps carefully.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104928&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 30 May 2008 12:24:16 +0200
   </pubDate>
   <title><![CDATA[Analysis of loveLife leaves a lot to be desired]]></title>
   <description><![CDATA[Dr David Harrison, CEO of loveLife, responds to Marketingweb's story on its latest campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104846&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 May 2008 11:01:14 +0200
   </pubDate>
   <title><![CDATA[New website for displaced foreigners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104781&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 May 2008 11:11:01 +0200
   </pubDate>
   <title><![CDATA[RAB seeks general manager]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104782&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 May 2008 10:01:52 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 29 May 2008]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104774&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 May 2008 10:54:53 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: ]]></title>
   <description><![CDATA[The Castle Lite “Make the right choice” radio advert does not make sense to Michelle Nkadimeng in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104780&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 May 2008 10:52:40 +0200
   </pubDate>
   <title><![CDATA[Measuring sponsorship: a new approach ]]></title>
   <description><![CDATA[The methods used to measure sponsorship in the past are flawed. A new approach was suggested at this year's SAMRA conference.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104779&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 May 2008 10:03:45 +0200
   </pubDate>
   <title><![CDATA[Mind the gap]]></title>
   <description><![CDATA[Companies struggle to close the sizeable gap between brand strategy development and brand strategy execution, according to US research.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104775&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 May 2008 09:51:26 +0200
   </pubDate>
   <title><![CDATA[Law of the brand: Wolfgang Puck]]></title>
   <description><![CDATA[Can you use your own name as a trade mark? Trade mark attorney Hans Muhlberg gives answers, with reference to the not-so-elegant name Wolfgang Puck. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104773&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 May 2008 11:14:54 +0200
   </pubDate>
   <title><![CDATA[RedCube partners up with Porter Novelli]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104783&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 May 2008 09:45:28 +0200
   </pubDate>
   <title><![CDATA[America can keep the Hoff, we have The Koek]]></title>
   <description><![CDATA[The Koek is busier than ever; releasing a CD, a ringtone campaign and doing a national club tour. Go on, milk it, writes Tracey Wraight.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104770&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 May 2008 12:31:03 +0200
   </pubDate>
   <title><![CDATA[No love for LoveLife]]></title>
   <description><![CDATA[The infamous LoveLife campaign receives about R160-million a year, however the rate of HIV infection, since its launch in 1999, has not decreased.  Marketingweb analyses if this money could be better spent.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104778&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 May 2008 17:39:02 +0200
   </pubDate>
   <title><![CDATA[Bullard is still apologising]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104740&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 May 2008 17:40:58 +0200
   </pubDate>
   <title><![CDATA['Shape' awarded for role in diabetes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104741&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 May 2008 17:47:49 +0200
   </pubDate>
   <title><![CDATA[Student mag returns]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104747&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 May 2008 17:44:22 +0200
   </pubDate>
   <title><![CDATA[Talk Radio 702 awarded for sponsorship]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104743&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 May 2008 17:42:34 +0200
   </pubDate>
   <title><![CDATA[Youth chooses the 'coolest' ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104742&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 May 2008 14:34:14 +0200
   </pubDate>
   <title><![CDATA[New TV handsets could tune out network operators]]></title>
   <description><![CDATA[A long-running debate over how mobile network operators will make money from TV for phones has taken a fresh twist as a new breed of handsets threatens to strip them out of the action.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104732&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 May 2008 17:46:18 +0200
   </pubDate>
   <title><![CDATA[Ryan O'Connor joins 94.5 Kfm breakfast]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104746&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 28 May 2008 17:45:22 +0200
   </pubDate>
   <title><![CDATA[Interactive LSM poster launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104745&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 May 2008 09:59:08 +0200
   </pubDate>
   <title><![CDATA[Communication: start at the end]]></title>
   <description><![CDATA[What internal communication is – and isn't, according to Bill Quirke, a UK-based internal communications specialist.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104667&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 May 2008 10:02:43 +0200
   </pubDate>
   <title><![CDATA[New IMM GSM Publication]]></title>
   <description><![CDATA[Do we have your updated details?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104668&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 May 2008 10:21:47 +0200
   </pubDate>
   <title><![CDATA[Targeting township taverns]]></title>
   <description><![CDATA[Provantage Media's new media platform is implementing brand activations in local taverns in townships around South Africa, targeting “upcoming, young, black people”.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104672&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 May 2008 09:57:27 +0200
   </pubDate>
   <title><![CDATA[Cashing in on 2010]]></title>
   <description><![CDATA[South Africa is in the 'vague concern' phase leading up to the 2010 World Cup, says Ingrid Veysie, and now is the time to capitalise on opportunities.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104662&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 May 2008 10:12:05 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Tabatha King]]></title>
   <description><![CDATA[Ogilvy South Africa launched London branding and design agency Coley Porter Bell into the South African market in March. Marketingweb talks to Tabatha King, MD of Coley Porter Bell South Africa, about what this agency has to offer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104669&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 May 2008 09:43:35 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 27 May 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104660&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 May 2008 10:22:18 +0200
   </pubDate>
   <title><![CDATA[First SA retail advertising conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104596&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 May 2008 10:25:16 +0200
   </pubDate>
   <title><![CDATA[SA's first gay channel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104598&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 May 2008 10:12:59 +0200
   </pubDate>
   <title><![CDATA[Loeries panels announced ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104593&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 May 2008 10:14:53 +0200
   </pubDate>
   <title><![CDATA[Social media news release wins innovation award ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104594&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 May 2008 10:28:18 +0200
   </pubDate>
   <title><![CDATA[Old Mutual builds brand awareness in the US]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104600&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 May 2008 10:23:43 +0200
   </pubDate>
   <title><![CDATA[Social networking up by 21% worldwide]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104597&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 26 May 2008 10:26:35 +0200
   </pubDate>
   <title><![CDATA[20% South Africans plan to emigrate]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104599&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 23 May 2008 17:35:06 +0200
   </pubDate>
   <title><![CDATA[Web video advertising: awaiting the boom]]></title>
   <description><![CDATA[Any conversation about hot spots in advertising inevitably swings toward online video, with marketers anxious to reach a huge audience watching their favourite TV show on the web. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104538&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 11:11:12 +0200
   </pubDate>
   <title><![CDATA[Account moves: 22 May 2008]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104451&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 10:59:04 +0200
   </pubDate>
   <title><![CDATA[Golf mag launched ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104443&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 11:03:04 +0200
   </pubDate>
   <title><![CDATA[Becks beer seeks a columnist]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104448&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 10:57:01 +0200
   </pubDate>
   <title><![CDATA[A bride is chosen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104441&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 11:05:22 +0200
   </pubDate>
   <title><![CDATA[AAA brainstorms in Paris]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104449&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 11:00:56 +0200
   </pubDate>
   <title><![CDATA[Absa launches Facebook presence]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104446&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 10:59:57 +0200
   </pubDate>
   <title><![CDATA[Loeries advertising online panel announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104444&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 11:02:02 +0200
   </pubDate>
   <title><![CDATA[Sandton mag launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104447&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 10:56:01 +0200
   </pubDate>
   <title><![CDATA[Sorting out the spam]]></title>
   <description><![CDATA[Some practical ways to stop unwanted SMS spam. And what you as a marketer should do to stay ethical in your SMS marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104436&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 17:33:55 +0200
   </pubDate>
   <title><![CDATA[CBS launches ad network focused on college sports]]></title>
   <description><![CDATA[CBS in the US has launched an online ad network focusing on college sports in an effort to target young, male fans.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104482&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 11:08:26 +0200
   </pubDate>
   <title><![CDATA[Clio Award winners ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104450&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 10:10:27 +0200
   </pubDate>
   <title><![CDATA[Another ad for Koekemoer]]></title>
   <description><![CDATA[Vernon Koekemoer is in the spotlight yet again. This time he is showing off his dance moves with his US counterpart, Chuck Norris.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104429&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 10:15:20 +0200
   </pubDate>
   <title><![CDATA[A page in time]]></title>
   <description><![CDATA[Think before you print. Tracey Wraight considers a recent campaign by Lowe Bull Johannesburg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104433&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 17:36:14 +0200
   </pubDate>
   <title><![CDATA[Mobile ads years away from breakthrough: execs]]></title>
   <description><![CDATA[A major breakthrough in mobile advertising is years away, according to discussions at a Reuters technology summit in France.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104483&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 09:51:22 +0200
   </pubDate>
   <title><![CDATA[Charitable brands: do they exist?]]></title>
   <description><![CDATA[Trade mark attorney Hans Muhlberg looks at how cleverly Red Cross has exploited its brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104428&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 22 May 2008 10:58:13 +0200
   </pubDate>
   <title><![CDATA[Lend a helping hand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104442&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 May 2008 14:30:27 +0200
   </pubDate>
   <title><![CDATA[Seeing red]]></title>
   <description><![CDATA[What does your car colour say about you? You'll be surprised.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104410&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 May 2008 13:54:22 +0200
   </pubDate>
   <title><![CDATA[SA health innovation gets thumbs up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104407&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 21 May 2008 14:13:04 +0200
   </pubDate>
   <title><![CDATA[Make money out of gifts from ex boyfriends]]></title>
   <description><![CDATA[Offload those gifts that have become irritating reminders of an ex.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104409&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:06:14 +0200
   </pubDate>
   <title><![CDATA[AAA school of advertising open day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104329&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:01:03 +0200
   </pubDate>
   <title><![CDATA[Med-Lemon knitters to keep orphans warm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104325&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:20:57 +0200
   </pubDate>
   <title><![CDATA[Wraight it: 94.7's international man of mystery]]></title>
   <description><![CDATA[It's that time of the year again - the return of Highveld Stereo's Fugitive. Tracey Wraight thinks this year, the campaign has received a much-needed injection of innovation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104334&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:03:47 +0200
   </pubDate>
   <title><![CDATA[PRISA conference: hermeneutics paper presented]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104327&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:04:49 +0200
   </pubDate>
   <title><![CDATA[Jacaranda 94.2 voted top station]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104328&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:35:24 +0200
   </pubDate>
   <title><![CDATA[What makes for a winning ad campaign?]]></title>
   <description><![CDATA[Marketingweb talks to the brains at Draftfcb who were behind the winning APEX Award campaigns to find out how to strike a balance between creative and return on investment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104337&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:45:29 +0200
   </pubDate>
   <title><![CDATA[Hang up the plastic]]></title>
   <description><![CDATA[You may consider yourself eco-aware, but what about the hangers in your cupboard?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104335&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:10:10 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 19 May 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104331&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 08:58:32 +0200
   </pubDate>
   <title><![CDATA[Advertising one-stop shop on a blog]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104323&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 08:59:33 +0200
   </pubDate>
   <title><![CDATA[Cote D'Or partners with Durban July fashion]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104324&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:21:23 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Andrew Human]]></title>
   <description><![CDATA[Andrew Human, the MD of the Loeries Awards, talks to Marketingweb about what we can expect this year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104332&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:07:20 +0200
   </pubDate>
   <title><![CDATA[Global Vision acquisition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104330&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 09:02:13 +0200
   </pubDate>
   <title><![CDATA[Loeries advertising judging panel announced ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104326&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 20 May 2008 10:24:10 +0200
   </pubDate>
   <title><![CDATA[Sigg, the little company with the big brand]]></title>
   <description><![CDATA[How a Swiss aluminum water bottle became a stylish fashion accessory.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104344&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 May 2008 12:55:52 +0200
   </pubDate>
   <title><![CDATA[Dodgy figures, dubious awards]]></title>
   <description><![CDATA[Industry awards and official statistics paint a laughably erroneous view of the PR industry, argues Peter Mann, CEO of Meropa Communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104275&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 May 2008 10:19:00 +0200
   </pubDate>
   <title><![CDATA[Australia brews beer for man's best friend]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104270&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 May 2008 10:16:08 +0200
   </pubDate>
   <title><![CDATA[Fox yells 'cut' on commercials]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104269&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 May 2008 10:22:30 +0200
   </pubDate>
   <title><![CDATA[NYC campaign shows dark side of counterfeit goods]]></title>
   <description><![CDATA[New York City, where counterfeit watches and fake designer handbags are sold on street corners, is unveiling an ad campaign warning consumers of the human cost of indulging in knockoffs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104271&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 May 2008 16:45:26 +0200
   </pubDate>
   <title><![CDATA[Curb your enthusiasm]]></title>
   <description><![CDATA[Mobile websites may give you many opportunities to communicate with your clients. But you need to exercise control over how and when you do so, says Riaan Groenewald of Multimedia Solutions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104297&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 16 May 2008 11:20:11 +0200
   </pubDate>
   <title><![CDATA[Yahoo, WPP in ad-trading partnership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104203&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 16 May 2008 12:09:00 +0200
   </pubDate>
   <title><![CDATA[Brian Habana international ad]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104207&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 16 May 2008 11:22:51 +0200
   </pubDate>
   <title><![CDATA[Matt Damon who? Pac-Man, Mario are the heroes: survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104204&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 16 May 2008 12:25:01 +0200
   </pubDate>
   <title><![CDATA[The OPA restructures]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104208&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 16 May 2008 12:07:49 +0200
   </pubDate>
   <title><![CDATA[TGI awards field contract to Ask Afrika ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104206&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 23 May 2008 12:20:37 +0200
   </pubDate>
   <title><![CDATA[Sex and the City movie premiere ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104205&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 16 May 2008 15:25:27 +0200
   </pubDate>
   <title><![CDATA[Moneyweb Radio scoops journalism prize]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104213&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 16 May 2008 08:23:20 +0200
   </pubDate>
   <title><![CDATA[D&AD winners, one SA agency]]></title>
   <description><![CDATA[One SA agency won a Yellow Pencil at the  D&AD Awards on Thursday night.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104197&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 09:02:07 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: e.tv's movie interruptions]]></title>
   <description><![CDATA[Why does e.tv randomly slap adverts into its movies regardless of whether it's in the middle of a scene, asks Evan Schiff in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104133&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 10:30:10 +0200
   </pubDate>
   <title><![CDATA[Redline launches digital reporting tool]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104139&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 10:33:07 +0200
   </pubDate>
   <title><![CDATA[AMASA Cape Town: Gary Bailey to speak]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104141&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 10:34:28 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 15 May]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104135&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 10:45:25 +0200
   </pubDate>
   <title><![CDATA[It's time to choose]]></title>
   <description><![CDATA[The 2 strangers and a wedding 'social experiment' hots up on Monday when the groom chooses his bride in the Kaya FM/Castle Lite campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104136&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 10:31:35 +0200
   </pubDate>
   <title><![CDATA[SAARF attitudes road show ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104140&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 10:37:35 +0200
   </pubDate>
   <title><![CDATA[Mandela 90th birthday celebration]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104144&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 09:53:27 +0200
   </pubDate>
   <title><![CDATA[Taking marketing into the boardroom]]></title>
   <description><![CDATA[A new high-level marketing magazine to be launched in July, will be edited by Nicola van Aardt.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104138&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 09:45:16 +0200
   </pubDate>
   <title><![CDATA[Vernon Koekemoer gets in on the gossip]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104137&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 10:36:27 +0200
   </pubDate>
   <title><![CDATA['Be True' with Nike]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104143&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 10:34:58 +0200
   </pubDate>
   <title><![CDATA[McCann employee to be Cannes Lion judge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104142&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 May 2008 10:47:45 +0200
   </pubDate>
   <title><![CDATA[Bravo tops survey of gay-friendly companies]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104090&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 May 2008 14:35:20 +0200
   </pubDate>
   <title><![CDATA[A Christmas Card will not do]]></title>
   <description><![CDATA[If you want a chance of winning a D&AD award, you have to have an entry strategy, says Damon Stapleton, executive creative director of TBWA Johannesburg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104095&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 May 2008 14:57:20 +0200
   </pubDate>
   <title><![CDATA[Teazers billboard must go: ASA]]></title>
   <description><![CDATA[Teazers has been told by the Advertising Standards Authority 
to remove one of its billboards because it was deemed degrading.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104097&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 May 2008 10:45:05 +0200
   </pubDate>
   <title><![CDATA[Mobile phones more important than wallets: survey]]></title>
   <description><![CDATA[If you had to leave your house for 24 hours and could only take one item, what would it be? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104089&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 May 2008 11:03:24 +0200
   </pubDate>
   <title><![CDATA[Of digital and direct marketing]]></title>
   <description><![CDATA[An overview of the recent International Direct Marketing Fair, from Keith Wiser.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104024&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 May 2008 08:43:54 +0200
   </pubDate>
   <title><![CDATA[US TV star in Browns jewellers ad]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104012&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 May 2008 08:49:48 +0200
   </pubDate>
   <title><![CDATA[New appointments: 13 May 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104014&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 May 2008 11:24:28 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Andre Beyers]]></title>
   <description><![CDATA[Andre Beyers, former head of marketing at Vodacom, tells Marketingweb about being his own boss.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104028&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 May 2008 08:42:37 +0200
   </pubDate>
   <title><![CDATA[Albany helps create a greener world ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104011&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 May 2008 11:12:30 +0200
   </pubDate>
   <title><![CDATA[Are you making the most of your marketing budget?]]></title>
   <description><![CDATA[How thorough are you when deciding where to buy advertising?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104027&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 May 2008 08:45:27 +0200
   </pubDate>
   <title><![CDATA[Provantage Media enters taverns]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104013&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 May 2008 11:05:26 +0200
   </pubDate>
   <title><![CDATA[Telkom Media halts pitch process]]></title>
   <description><![CDATA[Telkom Media puts its pitch process for an ad agency on hold.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=104026&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 May 2008 14:29:10 +0200
   </pubDate>
   <title><![CDATA[‘Mompreneurs’ fill market gaps ]]></title>
   <description><![CDATA['Mompreneurs' are tapping into gaps in the market for products for babies and for moms who still want a stylish lifestyle. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103986&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 May 2008 14:13:29 +0200
   </pubDate>
   <title><![CDATA[Get the best from your banners]]></title>
   <description><![CDATA[Banner advertising can be a powerful tool. But many marketers are not getting it right. Jacqui Boyd, online media director at Acceleration Media, explains best practices.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103985&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 May 2008 16:37:12 +0200
   </pubDate>
   <title><![CDATA[Compass24 2008 launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103992&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 May 2008 16:43:50 +0200
   </pubDate>
   <title><![CDATA[Nic Marais leaves 94.5 Kfm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103993&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 May 2008 10:30:27 +0200
   </pubDate>
   <title><![CDATA[Here's a good tip]]></title>
   <description><![CDATA[The whole idea of tipping has become skewed, writes Chris Brewer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103885&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 May 2008 10:23:07 +0200
   </pubDate>
   <title><![CDATA[Captivating comics]]></title>
   <description><![CDATA[Mamba Media is making use of product placement in cartoons to draw in readers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103883&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 May 2008 10:13:00 +0200
   </pubDate>
   <title><![CDATA[What's at stake?]]></title>
   <description><![CDATA[Another take on how to interpret the court's decision in the FNB Million-a-Month competition, and what marketers should look out for when conducting promotions. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103881&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 May 2008 10:19:33 +0200
   </pubDate>
   <title><![CDATA[Mobile scores with load shedding? ]]></title>
   <description><![CDATA[Could the loss of TV viewership from loadshedding see a move to mobile advertising? Riaan Groenewald of Multimedia Solutions thinks so.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103882&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 08 May 2008 10:32:42 +0200
   </pubDate>
   <title><![CDATA[Account moves: 8 May 2008]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103886&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 May 2008 10:26:06 +0200
   </pubDate>
   <title><![CDATA[Full Circle?]]></title>
   <description><![CDATA[Marketing has come full circle, and we are back in pre-industrial revolution times, writes Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103884&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 May 2008 13:38:08 +0200
   </pubDate>
   <title><![CDATA[3D Group wins At Durban motor show ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103855&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 May 2008 13:47:31 +0200
   </pubDate>
   <title><![CDATA[ZOOM goes neutral]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103859&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 May 2008 13:51:13 +0200
   </pubDate>
   <title><![CDATA[TBWA\Hunt/Lascaris wins award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103861&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 May 2008 13:36:34 +0200
   </pubDate>
   <title><![CDATA[Loeries call all PR agencies]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103854&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 May 2008 13:45:31 +0200
   </pubDate>
   <title><![CDATA[Moneyweb launches directory of tax officials]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103858&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 May 2008 13:43:31 +0200
   </pubDate>
   <title><![CDATA[What do South Africans think about money?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103857&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 May 2008 13:54:08 +0200
   </pubDate>
   <title><![CDATA[AMASA  Cape Town committee]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103862&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 May 2008 09:37:14 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Odds and ends]]></title>
   <description><![CDATA[Tracey Wraight discusses some creative campaigns that have impressed her.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103805&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 05 May 2008 09:46:00 +0200
   </pubDate>
   <title><![CDATA[ Green: The new black ]]></title>
   <description><![CDATA[John Bowles, joint managing director of the Newspaper Advertising Bureau (NAB), attended a retail advertising conference in the US and found an emphasis on the environment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103779&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 May 2008 09:26:52 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 6 May 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103767&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 05 May 2008 09:01:55 +0200
   </pubDate>
   <title><![CDATA[Call for entries: London International awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103775&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 05 May 2008 08:55:08 +0200
   </pubDate>
   <title><![CDATA[HP experience store opens]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103769&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 05 May 2008 08:58:50 +0200
   </pubDate>
   <title><![CDATA[Last call for Woman of the Year entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103773&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 05 May 2008 08:57:47 +0200
   </pubDate>
   <title><![CDATA[Creative Circle winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103772&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 05 May 2008 10:00:58 +0200
   </pubDate>
   <title><![CDATA[Book review: The Invisible Customer]]></title>
   <description><![CDATA[What should you focus on when evaluating prospective or even existing customers? A new look at selling.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103781&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 05 May 2008 08:53:39 +0200
   </pubDate>
   <title><![CDATA[94.7 employs three top jocks ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103768&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 May 2008 16:53:22 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Jason Levin]]></title>
   <description><![CDATA[Jason Levin, the new MD of HDI Youth Marketeers, tells Marketingweb what it is like to work with the youth and why they are important to the marketing industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103778&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 05 May 2008 09:31:28 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Screwed by the foolish virgins]]></title>
   <description><![CDATA[There is a solution to Eskom's dark doings. So what are we doing about it, asks Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103777&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 05 May 2008 08:56:35 +0200
   </pubDate>
   <title><![CDATA[Sarie Kos becomes permanent feature]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103770&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 05 May 2008 09:00:39 +0200
   </pubDate>
   <title><![CDATA[South Africans remain confident about 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103774&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 10:52:14 +0200
   </pubDate>
   <title><![CDATA[Job Mail updates its online facility]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103684&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 10:23:12 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Domestic travel foreign to South Africans]]></title>
   <description><![CDATA[Check out your own country, writes Tracey Wraight, in reference to kulula's latest campaign]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103680&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 09:51:55 +0200
   </pubDate>
   <title><![CDATA[Moneyweb and SAfm partnership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103675&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 10:26:02 +0200
   </pubDate>
   <title><![CDATA[PR: The Alchemist in the marketing mix ]]></title>
   <description><![CDATA[An alchemist aimed to convert common metals to gold. In the same way, public relations is sometimes expected to turn a run of the mill client into something sparkling, writes Vimtha Rajbansi.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103683&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 10:04:35 +0200
   </pubDate>
   <title><![CDATA['Deceitful' campaign a winner]]></title>
   <description><![CDATA[The Cliff Jennings Ogilvy viral campaign for Idols 4, in which Idols judges and viewers were duped to believe that a hired actor was a contestant, won the Roger Garlick Award for Best use of New Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103678&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 09:50:41 +0200
   </pubDate>
   <title><![CDATA[MMA: global marketing guidelines]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103674&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 09:55:47 +0200
   </pubDate>
   <title><![CDATA[New appointments: 29 April 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103677&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 10:03:24 +0200
   </pubDate>
   <title><![CDATA[A travesty]]></title>
   <description><![CDATA[Sandra Gordon gives her view of last week's AdReview Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103679&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 09:46:29 +0200
   </pubDate>
   <title><![CDATA[Tshikululu's funding website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103672&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 09:53:26 +0200
   </pubDate>
   <title><![CDATA[Mobilitrix to sponsor Mega Media Expo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103676&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 09:49:20 +0200
   </pubDate>
   <title><![CDATA[Blyk signs up over 100,000 members]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103673&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 09:44:37 +0200
   </pubDate>
   <title><![CDATA[ASA orders Michelin Tyre ad be withdrawn ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103671&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Apr 2008 10:44:52 +0200
   </pubDate>
   <title><![CDATA[AdReview Awards: all the winners]]></title>
   <description><![CDATA[Net#work BBDO was named agency of the year at Tony Koenderman's AdReview Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103601&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 09:45:18 +0200
   </pubDate>
   <title><![CDATA[Drive-thru truck branding goes national]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103563&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 10:02:03 +0200
   </pubDate>
   <title><![CDATA[Millions of  rands. one destination]]></title>
   <description><![CDATA[The new Sun international ad campaign was revealed to celebrities and the media at a glitzy function on Tuesday night. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103568&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 08:29:00 +0200
   </pubDate>
   <title><![CDATA[SABC drops ad rates by 15%]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103554&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 09:47:59 +0200
   </pubDate>
   <title><![CDATA[Amy Biehl Foundation gala dinner]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103564&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 09:41:09 +0200
   </pubDate>
   <title><![CDATA[Rich people segmentation tool]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103561&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 09:52:46 +0200
   </pubDate>
   <title><![CDATA[PAs for hire on ad hoc basis]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103565&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 09:38:11 +0200
   </pubDate>
   <title><![CDATA[Account moves: 24 April 2008]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103560&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 08:47:40 +0200
   </pubDate>
   <title><![CDATA[Mobisites offer relational marketing]]></title>
   <description><![CDATA[You can now use your customers’ most personal device – the cellphone – to communicate information that they are likely to be interested in, writes Riaan Groenewald of Multimedia Solutions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103557&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 08:26:36 +0200
   </pubDate>
   <title><![CDATA[Africa warms to trademarks]]></title>
   <description><![CDATA[The protection of brands is becoming increasingly important in Africa, particularly in light of the upcoming World Cup and some recent court decisions. Darren Olivier, director of Bowman Gilfillan Inc, explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103552&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 09:42:35 +0200
   </pubDate>
   <title><![CDATA[SA brands dominate Brand Trust survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103562&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 09:18:04 +0200
   </pubDate>
   <title><![CDATA[The hunt is on for a new Koekemoer]]></title>
   <description><![CDATA[The man who claims to be the creator of the internet phenomenon Vernon Koekemoer is looking for a quirky individual to use in another “experiment”.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103558&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 10:13:03 +0200
   </pubDate>
   <title><![CDATA[Marketing puzzles]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103567&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Apr 2008 11:50:05 +0200
   </pubDate>
   <title><![CDATA[Rory Brien to advise in marketing forum]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103523&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Apr 2008 12:10:41 +0200
   </pubDate>
   <title><![CDATA[Nike art competition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103521&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Apr 2008 12:06:25 +0200
   </pubDate>
   <title><![CDATA[Two international Loeries chairmen appointed ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103525&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 Apr 2008 08:55:32 +0200
   </pubDate>
   <title><![CDATA[Out to Lunch and off the hook]]></title>
   <description><![CDATA[The South African Human Rights Commission has accepted David Bullard's public apology.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103533&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Apr 2008 11:52:36 +0200
   </pubDate>
   <title><![CDATA[Gaming to help fight malaria]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103524&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Apr 2008 14:06:40 +0200
   </pubDate>
   <title><![CDATA[ Targeted Advertising]]></title>
   <description><![CDATA[An SABC ad splitting initiative impresses Tracey Wraight. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103531&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Apr 2008 14:11:51 +0200
   </pubDate>
   <title><![CDATA[The Eagle has Landed]]></title>
   <description><![CDATA[Outdoor advertising – a flexible solution? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103532&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Apr 2008 08:32:59 +0200
   </pubDate>
   <title><![CDATA[Blogs viewed as mainstream media]]></title>
   <description><![CDATA[A worldwide survey by Universal McCann reveals major trends in internet use. Walter Pike explains.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103458&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Apr 2008 09:05:39 +0200
   </pubDate>
   <title><![CDATA[Google top valued brand]]></title>
   <description><![CDATA[Google tops the ranks as the highest valued brand at US$86.1-billion for the second year running.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103467&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Apr 2008 09:17:46 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Service, what service?]]></title>
   <description><![CDATA[What are shop assistants employed to do? Certainly not assist, reckons Michelle Nkadimeng in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103468&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Apr 2008 16:20:09 +0200
   </pubDate>
   <title><![CDATA[Loeries' winning work travels to Namibia]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103429&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Apr 2008 16:35:22 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 22 April 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103435&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Apr 2008 16:18:01 +0200
   </pubDate>
   <title><![CDATA[Bookings open for AdReview Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103427&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Apr 2008 14:33:01 +0200
   </pubDate>
   <title><![CDATA[Don't judge an email by its subject line]]></title>
   <description><![CDATA[Want an MBA in one day? Depends what you mean by MBA, says Tracey Wraight. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103414&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Apr 2008 16:53:15 +0200
   </pubDate>
   <title><![CDATA[5th Dimension joins international network ]]></title>
   <description><![CDATA[Direct marketing company, 5th Dimension, has joined the InterDirect Network (IDN), as its exclusive South African member.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103437&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Apr 2008 16:15:39 +0200
   </pubDate>
   <title><![CDATA[Hilfiger launches TommyTV]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103426&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Apr 2008 14:27:18 +0200
   </pubDate>
   <title><![CDATA[One drop at a time]]></title>
   <description><![CDATA[Coca-Cola's rehydration campaign doesn't make sense to Tracey Wraight.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103415&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Apr 2008 16:30:03 +0200
   </pubDate>
   <title><![CDATA[Stella Artois dominates New York Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103434&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Apr 2008 16:23:51 +0200
   </pubDate>
   <title><![CDATA[D&AD SA nominations]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103432&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Apr 2008 16:21:17 +0200
   </pubDate>
   <title><![CDATA[Jupiter Cape Town cracks the list at One Show]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103430&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Apr 2008 10:14:02 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: FNB – Maponya Mall]]></title>
   <description><![CDATA[Why do banks in townships treat their customers differently to other branches? Matebello Motloung takes them on in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103289&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Apr 2008 12:21:20 +0200
   </pubDate>
   <title><![CDATA[Actively misleading?]]></title>
   <description><![CDATA[Virgin Active has distributed a mass email offering ex-members to rejoin in April without paying a joining fee. However, upon closer inspection, not everyone who received the email qualified for the offer. Now a complaint has been laid with the Advertising Standards Authority of South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103309&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Apr 2008 10:54:10 +0200
   </pubDate>
   <title><![CDATA[Bull-evard of (broken) dreams]]></title>
   <description><![CDATA[David Bullard's "to do" list: 1. Get TV talk show; 2. Do battle with Avusa; 3. Nail detractors with pen. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103293&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Apr 2008 09:44:05 +0200
   </pubDate>
   <title><![CDATA[Top 500 commends Primedia Outdoor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103222&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Apr 2008 09:12:56 +0200
   </pubDate>
   <title><![CDATA[Film school wins platinum award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103215&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Apr 2008 11:35:39 +0200
   </pubDate>
   <title><![CDATA[MMA: growth in membership ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103223&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Apr 2008 11:22:34 +0200
   </pubDate>
   <title><![CDATA[Cannes judge comes to the Loeries ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103218&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Apr 2008 09:14:35 +0200
   </pubDate>
   <title><![CDATA[Bookings for Loeries open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103216&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Apr 2008 09:16:42 +0200
   </pubDate>
   <title><![CDATA[Transit TV goes national]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103217&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Apr 2008 11:00:25 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 17 April 2008]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103224&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Apr 2008 11:32:19 +0200
   </pubDate>
   <title><![CDATA[Call for Nominations for global mobile marketing awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103221&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 17 Apr 2008 09:23:47 +0200
   </pubDate>
   <title><![CDATA[The light on the other side of load-shedding]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103220&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 17 Apr 2008 09:19:47 +0200
   </pubDate>
   <title><![CDATA[Chief Marketing Officer Council launches African chapter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103219&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Apr 2008 17:47:35 +0200
   </pubDate>
   <title><![CDATA[What's new in experiential marketing?]]></title>
   <description><![CDATA[Experiential marketing has moved beyond the stage to engagement strategies, writes Ricardo Gressel, business development director of VWV Group.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103191&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Apr 2008 18:17:02 +0200
   </pubDate>
   <title><![CDATA[Creatique: McCann-Erickson v TimeSQUARE]]></title>
   <description><![CDATA[Creatives from McCann-Erickson (Jacques Shalom, Yvonne Hall) and TimeSQUARE (Richard van Zyl, Charl Jacobs and Gillian Bridger) have their say on some recent advertising in today’s Creatique. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103181&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 May 2008 09:39:55 +0200
   </pubDate>
   <title><![CDATA[New high-level marketing magazine]]></title>
   <description><![CDATA[A new marketing magazine followed by a marketing congress launches mid-year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103132&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 09:29:44 +0200
   </pubDate>
   <title><![CDATA[Standard Bank's online social media release]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103102&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 10:00:23 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Verge digital conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103107&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 09:38:02 +0200
   </pubDate>
   <title><![CDATA[Ster Kinekor wins new media award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103104&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 09:33:53 +0200
   </pubDate>
   <title><![CDATA[PRISA national conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103103&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 10:07:17 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 15 April 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103109&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 09:58:44 +0200
   </pubDate>
   <title><![CDATA[Bateleur Khanya relocates]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103106&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 10:36:49 +0200
   </pubDate>
   <title><![CDATA[Who gave the brand CPR?]]></title>
   <description><![CDATA[Some brands are like Parktown Prawns – they survive through anything, says Michele Venter-Davies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103114&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 09:26:44 +0200
   </pubDate>
   <title><![CDATA[Technology trends conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103101&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 15 Apr 2008 11:06:22 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Rob McLennan]]></title>
   <description><![CDATA[Rob McLennan, executive creative director at Draftfcb Johannesburg, has been elected chairman of the Creative Circle. We ask him about his thoughts on creativity, being in a band and his favourite ad campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103111&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Apr 2008 09:39:28 +0200
   </pubDate>
   <title><![CDATA[Jacaranda 94.2 pothole initiative]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103105&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Apr 2008 10:03:32 +0200
   </pubDate>
   <title><![CDATA[O Mag editor to leave]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103108&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 11:21:25 +0200
   </pubDate>
   <title><![CDATA[Law of the brand: Confusing stuff]]></title>
   <description><![CDATA[Trade mark attorney Hans Muhlberg answers one of life’s great questions – can you really believe an attorney? 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103129&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Apr 2008 11:14:08 +0200
   </pubDate>
   <title><![CDATA[Koekemoer: frenzy to fizzle?]]></title>
   <description><![CDATA[Is Vernon Koekemoer South Africa's answer to Chuck Norris? Or is there an advertising agency behind this phenomenon? Nazley Omar investigates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103110&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 14 Apr 2008 18:06:34 +0200
   </pubDate>
   <title><![CDATA[Who's space is it?]]></title>
   <description><![CDATA[Back off, above the line, the internet is not for you, argues Keith Wiser, a direct marketing expert.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Apr 2008 08:05:14 +0200
   </pubDate>
   <title><![CDATA[APEX Awards go annual]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103020&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Apr 2008 07:55:50 +0200
   </pubDate>
   <title><![CDATA[APEX 2008 Winners]]></title>
   <description><![CDATA[The APEX Awards, recognising campaigns offering both creativity and a measured return on investment, were held on Thursday night. Here are the winners.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103019&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 11 Apr 2008 08:10:24 +0200
   </pubDate>
   <title><![CDATA[IMC's Yvonne Johnston to leave]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=103021&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Apr 2008 11:04:00 +0200
   </pubDate>
   <title><![CDATA[AAA scouts black talent]]></title>
   <description><![CDATA[The ongoing focus at the AAA school of advertising is the empowerment of blacks in the industry. Dr Ludi Koekemoer, principal and MD, told Marketingweb how he is implementing the BEE quota and how the industry can get involved with the school.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Apr 2008 10:14:54 +0200
   </pubDate>
   <title><![CDATA[Wimpy sizzles on Jacaranda 94.2]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102981&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Apr 2008 10:28:43 +0200
   </pubDate>
   <title><![CDATA[Mondi: And the winners are...]]></title>
   <description><![CDATA[The best in newspaper journalism were honoured on Wednesday (9 April) in the seventh annual Mondi Shanduka Newspaper Awards. Here they are. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102983&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Apr 2008 10:13:39 +0200
   </pubDate>
   <title><![CDATA[SAIL Group forms partnership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102980&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Apr 2008 10:41:32 +0200
   </pubDate>
   <title><![CDATA[New Media Publishing dominate awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102982&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Apr 2008 10:43:36 +0200
   </pubDate>
   <title><![CDATA[Luck of the draw ]]></title>
   <description><![CDATA[Why were the  recent promotions by FNB and Vodacom declared illegal? Wendy Rahamim and Tebogo Mthiyane of Werksmans Attorneys explain.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102984&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Apr 2008 09:29:14 +0200
   </pubDate>
   <title><![CDATA[Turning shoppers into buyers]]></title>
   <description><![CDATA[Marketing's last link – the shopping environment – should not be its weakest, argue Jaime Kepner and Naomi Galvez]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102973&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Apr 2008 10:31:56 +0200
   </pubDate>
   <title><![CDATA[Technology conference in July]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102928&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Apr 2008 10:34:52 +0200
   </pubDate>
   <title><![CDATA[Foschini goes Parisian]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102932&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Apr 2008 11:01:35 +0200
   </pubDate>
   <title><![CDATA[Account moves: 10 April 2008]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102934&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Apr 2008 10:33:39 +0200
   </pubDate>
   <title><![CDATA[Didier Drogba as Brand Ambassador]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102929&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Apr 2008 10:36:14 +0200
   </pubDate>
   <title><![CDATA[Shape adopts Endangered Wildlife Trust]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102933&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 09 Apr 2008 10:30:23 +0200
   </pubDate>
   <title><![CDATA[Sports betting website launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102927&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Apr 2008 10:31:59 +0200
   </pubDate>
   <title><![CDATA[A mother of a campaign]]></title>
   <description><![CDATA[The theme for this year's Loerie Awards is “Make your mom proud.” See the campaign here, and get your entries in by next Wednesday for an early bird discount.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102861&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Apr 2008 09:53:42 +0200
   </pubDate>
   <title><![CDATA[Targeted vs brand advertising]]></title>
   <description><![CDATA[Is brand advertising viable in the online environment? Jacqui Boyd, online media director at Acceleration Media, offers some thoughts.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102857&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Apr 2008 09:45:19 +0200
   </pubDate>
   <title><![CDATA[A louder shade of dark]]></title>
   <description><![CDATA[If you have been the victim of this kind of terrorist you'll understand Chris Brewer's frustration.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102856&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 17:09:11 +0200
   </pubDate>
   <title><![CDATA[Business Day launches publication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102845&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 17:11:14 +0200
   </pubDate>
   <title><![CDATA[Primedia launches digital outdoor network]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102846&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 16:59:53 +0200
   </pubDate>
   <title><![CDATA[Origin Design Centre rebrands world heritage site]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102839&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 17:05:50 +0200
   </pubDate>
   <title><![CDATA[D&AD pays tribute to Arden]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102843&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 17:12:45 +0200
   </pubDate>
   <title><![CDATA[Motoring website re-launches class-ads section]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102847&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 16:56:01 +0200
   </pubDate>
   <title><![CDATA[Plan to boost SA media coverage in India]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102837&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 16:58:48 +0200
   </pubDate>
   <title><![CDATA[What women want in cars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102838&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 17:03:37 +0200
   </pubDate>
   <title><![CDATA[AVUSA  to manage Eastern Cape community newspapers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102842&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Apr 2008 09:38:26 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 8 April 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102848&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 17:07:37 +0200
   </pubDate>
   <title><![CDATA[Call for entries:Discovery 702 Walk The Talk]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102844&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 17:01:19 +0200
   </pubDate>
   <title><![CDATA[2008 Roger Garlick Award Finalists ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102840&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 17:02:15 +0200
   </pubDate>
   <title><![CDATA[Capricorn FM partners with United Stations]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102841&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Apr 2008 17:18:24 +0200
   </pubDate>
   <title><![CDATA[Strangers get hitched on radio]]></title>
   <description><![CDATA[Kaya 95.9 FM is launching a “social experiment” in which a groom will choose his bride-to-be on air, In what it claims to be a first for South African radio. The couple will meet, for the first time, at the altar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102849&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Apr 2008 09:04:10 +0200
   </pubDate>
   <title><![CDATA[Team power]]></title>
   <description><![CDATA[Teams, flat structures and the ability to be nimble may ensure the future success of your organisation, according to management guru Professor Gary Hamel. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102697&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Apr 2008 09:46:52 +0200
   </pubDate>
   <title><![CDATA[Jozi inner-city Imagination Lab launched]]></title>
   <description><![CDATA[The sixth Imagination Lab, sponsored by The Jupiter Drawing Room (Johannesburg), was launched in the Jozi inner-city on Tuesday.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102707&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Apr 2008 09:24:56 +0200
   </pubDate>
   <title><![CDATA[Hoaxes: Al Flipoor and the visited fridge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102700&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Apr 2008 09:49:47 +0200
   </pubDate>
   <title><![CDATA[4 questions to help you decide whether to fire your client]]></title>
   <description><![CDATA[The customer is not always right. But how do you know when to part ways. These four questions may help you decide.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102705&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Apr 2008 09:56:35 +0200
   </pubDate>
   <title><![CDATA[Jacaranda April fools]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102695&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Apr 2008 08:46:42 +0200
   </pubDate>
   <title><![CDATA[Digital shadows key for direct marketing]]></title>
   <description><![CDATA[What do exabytes, zettabytes and Digital Shadows have to do with marketing? Read on...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102692&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Apr 2008 08:57:18 +0200
   </pubDate>
   <title><![CDATA[Creative Circle winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102694&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Apr 2008 09:19:57 +0200
   </pubDate>
   <title><![CDATA[Airport Media partners with Avusa ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102703&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Apr 2008 08:54:54 +0200
   </pubDate>
   <title><![CDATA[Account  moves: 3 April 2008]]></title>
   <description><![CDATA[New accounts announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102693&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Apr 2008 09:17:29 +0200
   </pubDate>
   <title><![CDATA[Calls for sponsorship: SAMRA Conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102702&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Apr 2008 11:45:11 +0200
   </pubDate>
   <title><![CDATA[Jacaranda's 'credibility harmed': editor]]></title>
   <description><![CDATA[Jacaranda 94.2's credibility has been damaged by its most recent attempt at an April Fools' Day joke, says Rapport editor Tim du Plessis. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102706&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Apr 2008 09:04:45 +0200
   </pubDate>
   <title><![CDATA[SAARF RAMS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102696&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Apr 2008 10:59:09 +0200
   </pubDate>
   <title><![CDATA[Who are the outstanding women in media?]]></title>
   <description><![CDATA[The Media magazine is calling for nominations for the Vodacom Women in The Media Awards 2008]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102669&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Apr 2008 08:31:12 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: The teenage nation]]></title>
   <description><![CDATA[What do typical teenagers do that we can identify in our slowly maturing nation? Acne, obscure fixations, mind-altering drugs, and more, writes Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102595&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 11:48:14 +0200
   </pubDate>
   <title><![CDATA[Village Pro helps graduates build personal brands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102546&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Apr 2008 13:47:52 +0200
   </pubDate>
   <title><![CDATA[From MortgageSA to Ooba]]></title>
   <description><![CDATA[Mortgage SA has spent a lot of money on changing its name to ooba. The name is puzzling for a bond originator, particularly in light of an overseas company with the same name and virtually the same logo. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102554&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Apr 2008 13:39:45 +0200
   </pubDate>
   <title><![CDATA[Hedda Lettis on the PRISMS 2008]]></title>
   <description><![CDATA[Hedda Lettis has a beady green eye on what’s what and who’s who at those glittering events so loved in the marketing industry. Hedda found this year's PRISM awards an improvement over 2007, but it was somewhat cavernous.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102580&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 14:58:34 +0200
   </pubDate>
   <title><![CDATA[No more 'Metro']]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102572&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Apr 2008 11:04:43 +0200
   </pubDate>
   <title><![CDATA[What do you think of Marketingweb?]]></title>
   <description><![CDATA[Give us your thoughts – the good, the bad, and the ugly – on Marketingweb. And stand a chance of winning a R500 Exclusive Books voucher.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102568&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 15:38:03 +0200
   </pubDate>
   <title><![CDATA[AMASA Cape Town end of year function]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102581&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Apr 2008 13:50:26 +0200
   </pubDate>
   <title><![CDATA[UK award for Eskom]]></title>
   <description><![CDATA[The Association of Public Relations in London has awarded the best emerging market public relations award to Eskom.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102587&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 15:43:15 +0200
   </pubDate>
   <title><![CDATA[94.7 Highveld Stereo searches for new talent]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102582&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 11:53:41 +0200
   </pubDate>
   <title><![CDATA[Global Marketing Roadshow comes to SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102548&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 12:13:49 +0200
   </pubDate>
   <title><![CDATA[Arbitration Forum: new name]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102549&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 16:07:39 +0200
   </pubDate>
   <title><![CDATA[Radio movers and shakers]]></title>
   <description><![CDATA[In the past few months we have seen a shake-up in the line-ups at radio stations with DJs playing a game of musical chairs. It's all a 'poaching' game, according to Vukile Zondi, programming manager at YFM.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102586&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 12:28:57 +0200
   </pubDate>
   <title><![CDATA[Christian sex mag gets English version]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102553&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 15:12:00 +0200
   </pubDate>
   <title><![CDATA[Eat In searching for top-notch produce]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102576&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 12:17:27 +0200
   </pubDate>
   <title><![CDATA[NAB resigns from Eastern Cape papers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102550&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 15:18:52 +0200
   </pubDate>
   <title><![CDATA[MTN terminates sponsorship]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102577&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 11:50:38 +0200
   </pubDate>
   <title><![CDATA[Lipton creates Facebook application]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102547&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 14:52:17 +0200
   </pubDate>
   <title><![CDATA[Radio makeovers: tru fm and Radio 2000]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102570&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 15:07:15 +0200
   </pubDate>
   <title><![CDATA[TillTops expands to Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102573&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Apr 2008 14:34:08 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 1 April 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102569&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 15:04:58 +0200
   </pubDate>
   <title><![CDATA[New e.tv breakfast show]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102575&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 15:33:20 +0200
   </pubDate>
   <title><![CDATA[Starcom director leaves]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102579&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 31 Mar 2008 15:28:24 +0200
   </pubDate>
   <title><![CDATA[Entries to digital categories continue to rise]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102578&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Mar 2008 09:42:17 +0200
   </pubDate>
   <title><![CDATA[Riverstone Communications bags international awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102445&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Mar 2008 13:41:57 +0200
   </pubDate>
   <title><![CDATA[Telkom's treasure hunt]]></title>
   <description><![CDATA[Telkom sponsored the Sunday Times Finders Keepers competition for the first time. This proved to be a great marketing tool as it showcased the Telkom product, Do Broadband. Nazley Omar analyses this marketing strategy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102442&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 27 Mar 2008 09:38:04 +0200
   </pubDate>
   <title><![CDATA[Nomadic Marketing course]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102443&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 Apr 2008 12:00:52 +0200
   </pubDate>
   <title><![CDATA[Accounts Moves: 26 March 2008]]></title>
   <description><![CDATA[New accounts announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102451&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Mar 2008 09:37:04 +0200
   </pubDate>
   <title><![CDATA[Loerie winners come to Jozi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102441&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Mar 2008 09:09:30 +0200
   </pubDate>
   <title><![CDATA[PRISM Award winners]]></title>
   <description><![CDATA[The top award at the 11th PRISA (Public Relations Institute of Southern Africa) PRISM Awards went to the Gautrain Project.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102431&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Mar 2008 09:51:08 +0200
   </pubDate>
   <title><![CDATA[Moneyweb 'Power Hour' takes a break]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102450&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Mar 2008 09:40:42 +0200
   </pubDate>
   <title><![CDATA[SA Facebook users can hook up on the GRID]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102444&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 27 Mar 2008 09:44:14 +0200
   </pubDate>
   <title><![CDATA[2010 legacy programme launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102446&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Mar 2008 09:48:33 +0200
   </pubDate>
   <title><![CDATA[Johannesburg ranked second in Environmental Report]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102449&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 26 Mar 2008 14:54:47 +0200
   </pubDate>
   <title><![CDATA[All PRs hate Journos?]]></title>
   <description><![CDATA[Steve Whitford feels compelled to look at the other side following his controversial look at why journalists hate PRs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102404&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 26 Mar 2008 15:25:41 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: It's not the right thing to do]]></title>
   <description><![CDATA[SABC TV licence renewals – how not to win friends and influence enemies. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102410&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 26 Mar 2008 15:12:20 +0200
   </pubDate>
   <title><![CDATA[Spread the story]]></title>
   <description><![CDATA[Some 80% of all buying decisions are made after hearing a story from a satisfied customer, and your profitability depends on the stories they tell. So says author and international speaker, Justin Cohen.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102408&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Mar 2008 10:59:19 +0200
   </pubDate>
   <title><![CDATA[Bring sexy back]]></title>
   <description><![CDATA[The MediaShop's Donald Liphoko laments the state of outdoor and suggests a way to move forward. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102332&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 25 Mar 2008 14:44:55 +0200
   </pubDate>
   <title><![CDATA[AMF and ACA join forces]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102349&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 25 Mar 2008 14:49:55 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Facing Facts]]></title>
   <description><![CDATA[I grew up in an era of  honesty. Where good guys wore white and bad guys wore black and brands were represented by breathing, bleeding personalities not cheap imitations and cartoon representatives.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102350&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Mar 2008 09:32:42 +0200
   </pubDate>
   <title><![CDATA[All Journos HATE PRs]]></title>
   <description><![CDATA[Chances are high that journalists despise the PR agency you use to try and get news about your company into the media. Most journos can count the agencies they rate as credible on two hands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102329&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 31 Mar 2008 12:22:39 +0200
   </pubDate>
   <title><![CDATA[Who's the best PR in SA?]]></title>
   <description><![CDATA[Who do you think is the best public relations practitioner in SA? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102342&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 25 Mar 2008 14:43:45 +0200
   </pubDate>
   <title><![CDATA[AMASA AGM ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102348&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 25 Mar 2008 14:36:43 +0200
   </pubDate>
   <title><![CDATA[PRISM awards on Wednesday]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102347&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 25 Mar 2008 13:18:11 +0200
   </pubDate>
   <title><![CDATA[Case study: Publicis ]]></title>
   <description><![CDATA[Publicis put Vicks Lemon Plus back on track in Nigeria. This case study explains how.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102338&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 25 Mar 2008 12:47:15 +0200
   </pubDate>
   <title><![CDATA[So who are the real marketers anyway?]]></title>
   <description><![CDATA[In this first in a series of articles about direct marketing, Keith Wiser says direct marketers are the only true marketers. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102337&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Mar 2008 09:40:15 +0200
   </pubDate>
   <title><![CDATA[I told him to be fruitful and multiply, but not in those words]]></title>
   <description><![CDATA[Liza van Wyk. CEO of BizTech, offers some tips on harnessing wit, wisdom and intelligence in business writing. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102257&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Mar 2008 09:13:30 +0200
   </pubDate>
   <title><![CDATA[Daddy Buy Me a Pony liquidated]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102248&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Mar 2008 09:04:08 +0200
   </pubDate>
   <title><![CDATA[Moneyweb launches Dealweb.co.za  ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102245&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Mar 2008 11:14:12 +0200
   </pubDate>
   <title><![CDATA[Creative Circle Ad of the Year ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102263&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Mar 2008 08:50:10 +0200
   </pubDate>
   <title><![CDATA[Homemakers expo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102242&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 26 Mar 2008 14:32:45 +0200
   </pubDate>
   <title><![CDATA[New Accounts: 19 March 2008]]></title>
   <description><![CDATA[New accounts announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102240&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Mar 2008 09:23:18 +0200
   </pubDate>
   <title><![CDATA[New mag hits stands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Mar 2008 09:22:00 +0200
   </pubDate>
   <title><![CDATA[Amarula sponsors film festival]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102253&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 20 Mar 2008 09:48:22 +0200
   </pubDate>
   <title><![CDATA[Trade Show: a no go?]]></title>
   <description><![CDATA[Trade shows are a useful way to market one-on-one. However if not done properly, they can result in huge losses. Nazley Omar analyses if trade shows are still a relevant marketing tool.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102256&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Mar 2008 11:15:45 +0200
   </pubDate>
   <title><![CDATA[Stapleton on D&AD competition jury]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102264&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Mar 2008 08:48:34 +0200
   </pubDate>
   <title><![CDATA[Ogilvy launches London brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102241&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Mar 2008 11:17:30 +0200
   </pubDate>
   <title><![CDATA[RE/MAX goes for rugby and soapies]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102265&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Mar 2008 08:57:37 +0200
   </pubDate>
   <title><![CDATA[South African Young Global Leaders]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102244&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Mar 2008 09:15:18 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Lucy Hirsch]]></title>
   <description><![CDATA[Lucy Hirsch is an aural affront, says Lance Rothschild in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102249&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Mar 2008 09:08:17 +0200
   </pubDate>
   <title><![CDATA[SA event agency to pitch for ICC World Twenty20 ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102247&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Mar 2008 10:27:03 +0200
   </pubDate>
   <title><![CDATA[The lighter side of marketing]]></title>
   <description><![CDATA[To ease you in to the long weekend, dwell on some funny ha ha adverts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102243&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Mar 2008 09:06:29 +0200
   </pubDate>
   <title><![CDATA[Primedia Outdoor exec resigns]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102246&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Mar 2008 09:24:10 +0200
   </pubDate>
   <title><![CDATA[Salesperson vs. consumer]]></title>
   <description><![CDATA[If sales people focused more on the people they're selling too and less on product features, they could be more effective, writes Steve Whitford.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102255&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 19 Mar 2008 15:16:35 +0200
   </pubDate>
   <title><![CDATA[Wraight it: A picture tells a thousand words]]></title>
   <description><![CDATA[It is rare that you find a true artist in all forms of the word, one who forges a whole new dimension in film, fashion, photography, music videos and movies. David LaChapelle is such an artist, a visionary and a pioneer. He is also the genius behind Clover's new ad campaign, writes Tracey Wraight.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102221&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:08:08 +0200
   </pubDate>
   <title><![CDATA[Scientology.org channel launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102163&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 10:46:01 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: automobile advertisers take advantage]]></title>
   <description><![CDATA[Automobile advertisers are taking advantage of our weaknesses, says Andy T in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102159&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:14:22 +0200
   </pubDate>
   <title><![CDATA[Call for Entries: Sanlam Fashion Journalism Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102167&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:16:17 +0200
   </pubDate>
   <title><![CDATA[Primedia launches talent agency]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102160&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:10:46 +0200
   </pubDate>
   <title><![CDATA[GGi employee receives brand communication award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102164&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:06:15 +0200
   </pubDate>
   <title><![CDATA[Timesquare relaunches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102162&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:12:05 +0200
   </pubDate>
   <title><![CDATA[Slow down, you move too fast]]></title>
   <description><![CDATA[We don't live in the 21st century, we merely cope, according to Dion Chang of trends analysis company Flux Trends. His solution: slow thought.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102156&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:24:04 +0200
   </pubDate>
   <title><![CDATA[New appointments: 17 March 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102152&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:12:21 +0200
   </pubDate>
   <title><![CDATA[APEX awards take place in April]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102165&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:16:17 +0200
   </pubDate>
   <title><![CDATA[Marketing Directors Summit ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102168&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:19:12 +0200
   </pubDate>
   <title><![CDATA[Thursday: a public holiday?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102170&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Mar 2008 11:06:23 +0200
   </pubDate>
   <title><![CDATA[BP appoints 3D]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102161&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Mar 2008 16:22:33 +0200
   </pubDate>
   <title><![CDATA[SA creatives make finals at international awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102144&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Mar 2008 16:27:58 +0200
   </pubDate>
   <title><![CDATA[AAA Students ‘just do it’ in T-Shirt competition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102146&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Mar 2008 16:30:01 +0200
   </pubDate>
   <title><![CDATA[Entries open for Loeries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102147&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Mar 2008 16:25:32 +0200
   </pubDate>
   <title><![CDATA[Old Mutual moves to Baltimore]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102145&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Mar 2008 17:08:17 +0200
   </pubDate>
   <title><![CDATA[Calling all trainers]]></title>
   <description><![CDATA[Training is just one sphere where internal marketing and HR need to collaborate more effectively to deliver added value to organisations, particularly those facing skills shortages. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102149&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Mar 2008 15:27:01 +0200
   </pubDate>
   <title><![CDATA[Experience marketing: hype vs fact]]></title>
   <description><![CDATA[Why use experience marketing? And what separates the good from the bad?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102142&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Mar 2008 11:51:00 +0200
   </pubDate>
   <title><![CDATA[TV, internet usage increase: AMPS]]></title>
   <description><![CDATA[South Africans are watching more TV and spending more time online, probably because a drop in disposable income is keeping them at home. 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102060&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Mar 2008 11:19:57 +0200
   </pubDate>
   <title><![CDATA[New accounts: 13 March 2008]]></title>
   <description><![CDATA[New accounts announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102050&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Mar 2008 14:17:24 +0200
   </pubDate>
   <title><![CDATA[Highveld's Grant and Anele move to 5FM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102062&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Mar 2008 11:43:22 +0200
   </pubDate>
   <title><![CDATA[MobiBlitz to install  Bluetooth zones in  shopping malls]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102056&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Mar 2008 11:45:10 +0200
   </pubDate>
   <title><![CDATA[Cape Town to host international fashion conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102055&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Mar 2008 15:33:09 +0200
   </pubDate>
   <title><![CDATA[Quirk eMarketing launches brand tracking software]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102057&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Mar 2008 09:19:00 +0200
   </pubDate>
   <title><![CDATA[6 easy ways to write with power]]></title>
   <description><![CDATA[Tiffany Markman offers six easy ways to write with power for emails and the web.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102046&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Mar 2008 15:51:58 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Noma Simamane]]></title>
   <description><![CDATA[Noma Simamane, founder and managing director of Joburg-based Zanusi Brand Solutions, tells us what her agency offers and what she has been doing since becoming the first black female managing director of one of the top 20 South African ad agencies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102028&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Mar 2008 14:26:20 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Pick me, pick me]]></title>
   <description><![CDATA[The concept of space (read: ad) sharing is being introduced to the advertising industry via the latest Opel Corsa commercials. Tracey Wraight's enthusiasm for the concept is not shared by all.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102007&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Mar 2008 11:28:20 +0200
   </pubDate>
   <title><![CDATA[Accidental Expats]]></title>
   <description><![CDATA[Rich Field was voted one of the top 10 marketing personalities in Australia, yet this ex-pat has returned to South Africa. He tells us why packing for Perth is not all it's cracked up to be.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102021&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Mar 2008 14:38:26 +0200
   </pubDate>
   <title><![CDATA[It's not rocket science]]></title>
   <description><![CDATA[How can an SME adopt a working brand management strategy, without spending the GDP of a small country? Juliet Newton, founder and co-owner of Avocado Vision, tells us about her experience.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=102018&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Mar 2008 10:40:53 +0200
   </pubDate>
   <title><![CDATA[Afrikaans travel mag changes its name]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101945&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Mar 2008 10:08:13 +0200
   </pubDate>
   <title><![CDATA[Soekershof launches brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101940&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Mar 2008 10:16:15 +0200
   </pubDate>
   <title><![CDATA[Woolworths yoghurt range goes natural]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101944&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Mar 2008 10:02:54 +0200
   </pubDate>
   <title><![CDATA[New appointments: 11 March 2008]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101939&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 11 Mar 2008 10:12:47 +0200
   </pubDate>
   <title><![CDATA[rAge expo in October]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101941&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 11 Mar 2008 10:17:59 +0200
   </pubDate>
   <title><![CDATA[Google to enter health record market]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101943&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 11 Mar 2008 10:39:08 +0200
   </pubDate>
   <title><![CDATA[The power of children]]></title>
   <description><![CDATA[The world's most influential consumers today are children. But targeting them is a minefield for marketers as more governments move to protect them, writes Liza van Wyk, CEO, AstroTech.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101946&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Mar 2008 10:41:01 +0200
   </pubDate>
   <title><![CDATA[On the Borrrrring side of Life]]></title>
   <description><![CDATA[Food manufacturing and advertising, as we know it, is on the verge of a huge overhaul. New regulations due to be passed in the next few months want to prohibit advertising gimmicks for children, writes Nazley Omar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101947&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Mar 2008 16:13:38 +0200
   </pubDate>
   <title><![CDATA[Give space a chance]]></title>
   <description><![CDATA[No matter where you hide, it will find you. Every corner you you turn, you will encounter it. You are the target! As aggressive as advertising is, it has become such an entrenched part of our life that one doesn't even notice it any more. Advertising is the new white noise, writes Tracey Wraight.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101918&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 10 Mar 2008 16:06:39 +0200
   </pubDate>
   <title><![CDATA[The banner is still king of online advertising]]></title>
   <description><![CDATA[Display ads still form a critical part of the online marketing mix, says  Jacqui Boyd, online media director at Acceleration Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101922&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 10 Mar 2008 16:21:25 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: MTN ad]]></title>
   <description><![CDATA[Bette Kun has a problem with the latest MTN television advert, in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101923&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 07 Mar 2008 12:37:21 +0200
   </pubDate>
   <title><![CDATA[Three international speakers for SAMRA conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101880&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 07 Mar 2008 12:31:59 +0200
   </pubDate>
   <title><![CDATA[Exhibitions for Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101877&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 07 Mar 2008 12:30:45 +0200
   </pubDate>
   <title><![CDATA[Redline wins awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101876&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 07 Mar 2008 12:23:47 +0200
   </pubDate>
   <title><![CDATA[Call for nominations: Shoprite woman award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101874&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 07 Mar 2008 12:27:29 +0200
   </pubDate>
   <title><![CDATA['Sunday Times' Food Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101875&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 07 Mar 2008 12:33:22 +0200
   </pubDate>
   <title><![CDATA[Match Hospitality appoints sales agent]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101878&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 07 Mar 2008 12:35:10 +0200
   </pubDate>
   <title><![CDATA[SAARF AMPS 2007 B release ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101879&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 08:41:23 +0200
   </pubDate>
   <title><![CDATA[Gucci: most coveted luxury brand in the world ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101812&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 08:43:09 +0200
   </pubDate>
   <title><![CDATA[SAB launches Skelter's Straight]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101813&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 14:13:48 +0200
   </pubDate>
   <title><![CDATA[Go on, get personal]]></title>
   <description><![CDATA[More than 56% of senior marketers say targeted, individualised market communication outperforms traditional mass media campaigns. Why, then, are most brands not spending more than 10 percent of their budget on customised communications? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101825&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 10:02:07 +0200
   </pubDate>
   <title><![CDATA[Should marketers go online?]]></title>
   <description><![CDATA[Marketers should climb on the bandwagon and go online as internet usage is about to explode.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101820&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 10:47:36 +0200
   </pubDate>
   <title><![CDATA[Account moves: 5 March 2008]]></title>
   <description><![CDATA[Account moves announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101815&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 08:30:45 +0200
   </pubDate>
   <title><![CDATA[Call for entries: Stevie Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101809&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 10:19:30 +0200
   </pubDate>
   <title><![CDATA[Stretching your marketing spend]]></title>
   <description><![CDATA[Economists have predicted 2008 will be a difficult year financially. Mashilo Masemola offers some suggestions on tightening your marketing budgets.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101821&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 08:33:50 +0200
   </pubDate>
   <title><![CDATA[ASA orders withdrawal of hangover patch ad]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101810&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 14:08:20 +0200
   </pubDate>
   <title><![CDATA[FBJ to discuss exclusivity]]></title>
   <description><![CDATA[The Forum of Black Journalists (FBJ) will discuss the issues raised about its exclusivity at an annual general meeting to be held in the near future.
Until its members decide to change its constitution, it will, however, continue to function as an “exclusive previously disadvantaged body”.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101830&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 08:38:39 +0200
   </pubDate>
   <title><![CDATA[PRISM Awards to recognise Archbishop Desmond Tutu]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101811&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 08:28:53 +0200
   </pubDate>
   <title><![CDATA[JWT's disturbing pro bono campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101808&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 06 Mar 2008 10:44:10 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: Eskom ad leaves me in the dark]]></title>
   <description><![CDATA[The latest Eskom radio ad has left me in the dark, writes Gillian Jones in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101823&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 06 Mar 2008 08:48:32 +0200
   </pubDate>
   <title><![CDATA[ETV calling for production companies for 'Let’s Fix It']]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101814&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Mar 2008 17:08:47 +0200
   </pubDate>
   <title><![CDATA[Primedia launches Promobile]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101791&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Mar 2008 17:00:11 +0200
   </pubDate>
   <title><![CDATA[Award-winning ad created without electricity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101790&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Mar 2008 11:28:24 +0200
   </pubDate>
   <title><![CDATA[Award-winning ad created without electricity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101774&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Mar 2008 10:19:58 +0200
   </pubDate>
   <title><![CDATA[The 2008 Retail Advertising and Marketing Association's Award winners]]></title>
   <description><![CDATA[The Seattle Aquarium took the top prize at the Retail Advertising awards in the US for an advertising campaign centred around a goldfish.  Pedro de Gouveia of Salient Strategic Advertising and Design tells us more.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101709&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Mar 2008 11:08:06 +0200
   </pubDate>
   <title><![CDATA[Ian F leaves 5FM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101714&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Mar 2008 11:41:44 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: Destiny magazine ads]]></title>
   <description><![CDATA[What's up with the Destiny magazine radio ads, asks Matebello Motloung in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101708&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Mar 2008 11:10:13 +0200
   </pubDate>
   <title><![CDATA[South Africans are jeans obsessed]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101715&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Mar 2008 11:05:45 +0200
   </pubDate>
   <title><![CDATA[Compass24 is relaunching]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101712&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Mar 2008 10:58:09 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Nowhere to hide]]></title>
   <description><![CDATA[Do you know what they’re saying about you, not behind your back, but to your Facebook? Nigel Fox explores this new form of qualitative research.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101710&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 04 Mar 2008 11:31:13 +0200
   </pubDate>
   <title><![CDATA[ACA tells errant members to toe the line]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101718&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Mar 2008 14:22:14 +0200
   </pubDate>
   <title><![CDATA[Putting the no-jerk rule into practice]]></title>
   <description><![CDATA[Before accepting a job offer, take a close look at the people you will be working with. If your colleagues are self-centred, narrow minded, unethical or nasty jerks, chances are you’ll turn into a jerk too.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101677&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 03 Mar 2008 16:56:57 +0200
   </pubDate>
   <title><![CDATA[South Africa's golden girl back in town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101700&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Mar 2008 16:07:03 +0200
   </pubDate>
   <title><![CDATA[Ireland/Davenport blog launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101693&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 04 Jun 2008 15:08:48 +0200
   </pubDate>
   <title><![CDATA[SA's top marketing gurus]]></title>
   <description><![CDATA[Who are South Africa's top marketing gurus? The European Marketing Council wants to know. We've come up with a few – see if you agree.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101681&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Mar 2008 16:00:06 +0200
   </pubDate>
   <title><![CDATA[Red Ribbon opens new office]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101690&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 04 Mar 2008 13:17:35 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 4 March 2008]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101696&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Mar 2008 15:47:50 +0200
   </pubDate>
   <title><![CDATA[The Loeries travel to PE]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101685&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 03 Mar 2008 15:57:39 +0200
   </pubDate>
   <title><![CDATA[Tynago Communications launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101689&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 03 Mar 2008 15:44:36 +0200
   </pubDate>
   <title><![CDATA[Edward de Bono conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101683&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 03 Mar 2008 15:51:32 +0200
   </pubDate>
   <title><![CDATA[Added Value and Glendinning join forces ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101687&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 03 Mar 2008 15:50:11 +0200
   </pubDate>
   <title><![CDATA[Zulu newspaper to be launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101686&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 03 Mar 2008 16:02:47 +0200
   </pubDate>
   <title><![CDATA[AMASA SA Google meeting]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101691&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 03 Mar 2008 15:53:21 +0200
   </pubDate>
   <title><![CDATA[Noord & Sentraal Son close]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101688&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Mar 2008 16:05:43 +0200
   </pubDate>
   <title><![CDATA[Nanopatch to withdraw commercial]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101692&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 03 Mar 2008 16:46:15 +0200
   </pubDate>
   <title><![CDATA[How to deliver a great telephonic PR pitch]]></title>
   <description><![CDATA[How do you effectively get your idea across to a “difficult” journalist over the phone? Robynn Burls, co-founder of Encyclomedia, asked some practical advice from international speaker and communications skills expert Colette Carlson, who is currently on tour in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101699&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 29 Feb 2008 15:44:46 +0200
   </pubDate>
   <title><![CDATA[Kaya FM's MD resigns]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101642&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 09:02:50 +0200
   </pubDate>
   <title><![CDATA[Debate about exclusion of white journalists]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101587&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 28 Feb 2008 12:55:58 +0200
   </pubDate>
   <title><![CDATA[Mondi finalists announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101583&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 09:15:14 +0200
   </pubDate>
   <title><![CDATA[Vega forum for brand-centric debate]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101593&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 09:08:07 +0200
   </pubDate>
   <title><![CDATA[Financial services company takes on OUTsurance ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101590&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 09:12:24 +0200
   </pubDate>
   <title><![CDATA[Ince wins Agency of the Year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101592&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 10:07:44 +0200
   </pubDate>
   <title><![CDATA[The art effect ]]></title>
   <description><![CDATA[How do you make your product more appealing? Just add art.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101599&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 08:54:55 +0200
   </pubDate>
   <title><![CDATA[SA Woman Golfer to stand alone]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101584&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 09:19:01 +0200
   </pubDate>
   <title><![CDATA[Moneyweb forms international partnership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101595&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 09:17:52 +0200
   </pubDate>
   <title><![CDATA[Are marketing executives creating their own Eskom debacle?]]></title>
   <description><![CDATA[Do marketers have their heads in the sand when it comes to embracing digital communication solutions, wonders Fred Roed of web marketing agency World Wide Creative.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101594&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 10:10:27 +0200
   </pubDate>
   <title><![CDATA[Microsoft turns the tables]]></title>
   <description><![CDATA[No more mouse and keyboard. Now you can use your hands, and it offers advertising opportunities too.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101598&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 09:00:11 +0200
   </pubDate>
   <title><![CDATA[Outdoor advertisers help save power]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101585&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 09:23:59 +0200
   </pubDate>
   <title><![CDATA[Accounts moves: 27 February 2008]]></title>
   <description><![CDATA[Account moves announced this week.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101596&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Feb 2008 08:50:21 +0200
   </pubDate>
   <title><![CDATA[Small Capital roadshow ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101582&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Feb 2008 09:32:24 +0200
   </pubDate>
   <title><![CDATA[Free love and advertising]]></title>
   <description><![CDATA[There's an increasing amount of free stuff available, and some brands are making the most of it. What are you doing about it?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101543&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Feb 2008 11:46:21 +0200
   </pubDate>
   <title><![CDATA[Lifeline moves online ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101449&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 26 Feb 2008 10:57:13 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: another radio ad ]]></title>
   <description><![CDATA[Another radio advert is in the spotlight for all the wrong reasons. Mark Schwartz gets it off his chest in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101443&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Feb 2008 10:49:55 +0200
   </pubDate>
   <title><![CDATA[Wraight It: “Kentucky Fried Cruelty” and PETA]]></title>
   <description><![CDATA[I have a continued love affair with food, and nothing and nobody could dissuade me from eating what I love – I have survived being told what goes into polony and curried brawn, yet I still find myself drifting towards the deli counter to get my fix. That being said, I have never turned off a food product faster and more decisively than I have with PETA's latest ads.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101440&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Feb 2008 12:23:49 +0200
   </pubDate>
   <title><![CDATA[New appointments: 26 February 2008 ]]></title>
   <description><![CDATA[New appointments announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101452&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Feb 2008 11:07:57 +0200
   </pubDate>
   <title><![CDATA[Staying on the right side of software piracy laws]]></title>
   <description><![CDATA[Over a third of computer software in South Africa is thought to be pirated or unlicensed, equating to a loss of R1,5-billion to the economy. So how do you stay legal?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101444&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Feb 2008 11:36:47 +0200
   </pubDate>
   <title><![CDATA[Acceleration sells its media division]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101445&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Feb 2008 10:46:07 +0200
   </pubDate>
   <title><![CDATA[The Soft Touch]]></title>
   <description><![CDATA[Why is it in this age of democracy where our constitution allows us the benefit of uncensored press, liberation and freedom of expression, the media feels the need to use euphemisms so prolifically.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101442&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Feb 2008 11:41:01 +0200
   </pubDate>
   <title><![CDATA[Ster-Kinekor and Cinema Nouveau hand out R1-million]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101447&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Feb 2008 11:38:54 +0200
   </pubDate>
   <title><![CDATA[Universal McCann 'A' rating by RECMA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101446&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Feb 2008 11:50:37 +0200
   </pubDate>
   <title><![CDATA[Online game lets players save real lives]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101451&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Feb 2008 11:48:29 +0200
   </pubDate>
   <title><![CDATA[International Conference on African Fashion]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101450&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Feb 2008 11:42:49 +0200
   </pubDate>
   <title><![CDATA[European communications and advertising symposium]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101448&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Feb 2008 10:38:14 +0200
   </pubDate>
   <title><![CDATA[Student mag's future not certain]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101441&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Feb 2008 14:18:07 +0200
   </pubDate>
   <title><![CDATA[Jake White partners with Verso]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101416&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Feb 2008 14:27:21 +0200
   </pubDate>
   <title><![CDATA[Tourist guide hit stands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101417&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Feb 2008 11:15:28 +0200
   </pubDate>
   <title><![CDATA[Nedbank joins Direct Marketing Association ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101414&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Feb 2008 14:12:43 +0200
   </pubDate>
   <title><![CDATA[Click2Customers expands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101413&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Feb 2008 10:41:23 +0200
   </pubDate>
   <title><![CDATA[Blogging course in March]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101415&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Feb 2008 13:51:35 +0200
   </pubDate>
   <title><![CDATA[Creative Circle executive committee members announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101412&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Feb 2008 08:48:53 +0200
   </pubDate>
   <title><![CDATA[Marketeers called to unite against power crisis]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101342&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Feb 2008 08:41:44 +0200
   </pubDate>
   <title><![CDATA[MTN sponsors journalism scholarships ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101337&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Feb 2008 08:43:47 +0200
   </pubDate>
   <title><![CDATA[Radio know-how book launched ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101338&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Feb 2008 08:46:24 +0200
   </pubDate>
   <title><![CDATA[Results of packaging survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101340&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Feb 2008 08:39:15 +0200
   </pubDate>
   <title><![CDATA[True Love holds interactive reader day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101336&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 10:34:24 +0200
   </pubDate>
   <title><![CDATA[Ann Nurock off to Canada]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101294&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 10:40:14 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Life to the Power of 5]]></title>
   <description><![CDATA[Tracey Wraight loves the 5FM campaign. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101296&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 10:35:58 +0200
   </pubDate>
   <title><![CDATA[Primedia Broadcasting chairman leaves]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101295&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Feb 2008 08:55:24 +0200
   </pubDate>
   <title><![CDATA[The Friday Funnies]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101307&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 10:31:16 +0200
   </pubDate>
   <title><![CDATA[Loeries Annual released]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101291&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Apr 2008 10:46:42 +0200
   </pubDate>
   <title><![CDATA[Guide Dogs campaign seeks media partners ]]></title>
   <description><![CDATA[Each year the South African Guide Dogs Association for the Blind runs a public awareness campaign which brings them much-needed revenue. If you can help them by donating media inventory, please read on.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101310&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 15:34:49 +0200
   </pubDate>
   <title><![CDATA[Latest ABCs: Newspapers stable, magazines uncertain]]></title>
   <description><![CDATA[All's stable in the world of newspapers, but when it comes to magazine circulations, things don't look too rosy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101311&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 10:28:41 +0200
   </pubDate>
   <title><![CDATA[New Metro develops new brand identity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101290&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 10:32:34 +0200
   </pubDate>
   <title><![CDATA[The Times on sale now]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101292&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 21 Feb 2008 10:44:50 +0200
   </pubDate>
   <title><![CDATA[Significant increase in online shopping: survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101297&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 10:28:14 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 21 February 2008 ]]></title>
   <description><![CDATA[Account moves and wins announced this week]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101285&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 21 Feb 2008 10:26:23 +0200
   </pubDate>
   <title><![CDATA[New editor for Men's Health]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101288&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 11:14:27 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: That old brass bell]]></title>
   <description><![CDATA[The radio spot with the bell ringing every time a deal is done, gets on Lance Rothschild's nerves. He lets it all out in today's Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101299&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Feb 2008 11:29:00 +0200
   </pubDate>
   <title><![CDATA[A beautiful thing]]></title>
   <description><![CDATA[You want to know whether you should marry a woman, look at her mother. So goes the saying and it's the premise of Allan Gray's latest commercial “Beautiful”, which is, quite simply, beautiful to watch.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101300&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 20 Feb 2008 10:02:07 +0200
   </pubDate>
   <title><![CDATA[Google SA unveils its plans ]]></title>
   <description><![CDATA[Google, which has just launched its South African office, is planning to tap the cellphone market with a mobile search engine.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101254&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 20 Feb 2008 13:50:29 +0200
   </pubDate>
   <title><![CDATA[We can rely on each other – truly we can]]></title>
   <description><![CDATA[Chris Brewer has renewed faith in the human race after a life-threatening experience – not that, cynic that he is, he'd ever lost faith.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101261&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 20 Feb 2008 13:52:29 +0200
   </pubDate>
   <title><![CDATA[Saving money on TV adverts ]]></title>
   <description><![CDATA[If you shoot two or three commercials in one go, you could save some 25% of your budget. Peter Carr of Velocity explains how.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101262&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Feb 2008 13:04:09 +0200
   </pubDate>
   <title><![CDATA[Sponsorship Guide: call for contributors]]></title>
   <description><![CDATA[The  third edition of the Investors' Guide to Sponsorship will be launched later this year, and the publisher is calling for contributors. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101207&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Feb 2008 12:00:36 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Heels on Wheels]]></title>
   <description><![CDATA[Do not put branding onto an employee's vehicle if you know that he drives like a tonsil. Tracey Wraight looks at the best way to brand vehicles without it backfiring.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101195&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 19 Feb 2008 12:33:26 +0200
   </pubDate>
   <title><![CDATA[Another Media24 title closes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101203&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 19 Feb 2008 12:15:24 +0200
   </pubDate>
   <title><![CDATA['Huisgenoot'/'You' gagged]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101201&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 19 Feb 2008 09:01:24 +0200
   </pubDate>
   <title><![CDATA[Production company branches out]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101189&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Feb 2008 12:58:15 +0200
   </pubDate>
   <title><![CDATA[Where to from here?]]></title>
   <description><![CDATA[It's time to ask the Marketing Association some basic questions, says Sandra Gordon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101205&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:42:37 +0200
   </pubDate>
   <title><![CDATA[K-Swiss interactive viral website launched ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101150&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:59:10 +0200
   </pubDate>
   <title><![CDATA[Baby expo in May]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101159&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 19 Feb 2008 12:27:53 +0200
   </pubDate>
   <title><![CDATA[New appointments: 18 February 2008]]></title>
   <description><![CDATA[New appointments announced this week]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101166&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 14:08:25 +0200
   </pubDate>
   <title><![CDATA[What soccer supporters think of the World Cup]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101165&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 17:47:52 +0200
   </pubDate>
   <title><![CDATA[Beating the ad-avoidance radar]]></title>
   <description><![CDATA[Fact: People are avoiding ads. So what do we do to get our message across? Richard Lord offers some suggestions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101176&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:40:55 +0200
   </pubDate>
   <title><![CDATA[Advertise the enviromentally friendly way]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101149&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:38:51 +0200
   </pubDate>
   <title><![CDATA[Website revamp for Oracle Airtime Sales ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101147&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 14:03:47 +0200
   </pubDate>
   <title><![CDATA[New Media to publish new mag]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101163&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:46:56 +0200
   </pubDate>
   <title><![CDATA[Last chance for Mondi awards nominations ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101152&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:51:49 +0200
   </pubDate>
   <title><![CDATA[Tom Peters heads to SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101156&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 26 Feb 2008 13:20:26 +0200
   </pubDate>
   <title><![CDATA[No more Mandelas]]></title>
   <description><![CDATA[A programme on BBC Panorama presents a dim view of South Africa. What can we take from this?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101173&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Feb 2008 13:48:51 +0200
   </pubDate>
   <title><![CDATA[Renault and Nokia partnership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101153&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 14:00:36 +0200
   </pubDate>
   <title><![CDATA[Young Creatives Competition: call for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101161&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:44:25 +0200
   </pubDate>
   <title><![CDATA[Take part in the Reach For A Dream cycle challenge ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101151&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:53:25 +0200
   </pubDate>
   <title><![CDATA[Kids admit to online activities their parents won't like]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101157&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 14:02:22 +0200
   </pubDate>
   <title><![CDATA[Durbanites flock to Sexpo ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101162&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:56:43 +0200
   </pubDate>
   <title><![CDATA[TV personality to present  PRISM Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101158&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 13:50:19 +0200
   </pubDate>
   <title><![CDATA[CNBC Africa secures tv deal in Ghana]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101154&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Feb 2008 14:05:15 +0200
   </pubDate>
   <title><![CDATA[Mansfield's cookbook wins international awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101164&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 15 Feb 2008 11:07:58 +0200
   </pubDate>
   <title><![CDATA[Lapping up the love]]></title>
   <description><![CDATA[Valentine's Day is supposed to be about the love, but we know it's one big selling opportunity. So which campaigns cashed in?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101063&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 15 Feb 2008 12:14:27 +0200
   </pubDate>
   <title><![CDATA[The lighter side]]></title>
   <description><![CDATA[Your Friday smile looks at love, beer and hairy men.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101065&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 15 Feb 2008 12:26:26 +0200
   </pubDate>
   <title><![CDATA[ZOO Weekly/Weekliks closes down ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101066&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 14 May 2008 15:04:53 +0200
   </pubDate>
   <title><![CDATA[Professional status for marketers]]></title>
   <description><![CDATA[SAQA is calling for comments on the qualifications of Chartered Marketer and Marketing Practitioner in an effort to get them recognised by an Act of Parliament. Up to now, this recognition has only been bestowed on Chartered Accountants.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101022&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Feb 2008 11:30:03 +0200
   </pubDate>
   <title><![CDATA[SA estate agents highly rated: survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101026&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Feb 2008 11:25:08 +0200
   </pubDate>
   <title><![CDATA[New CEO for  TBWA Hunt Lascaris]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101024&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Feb 2008 10:11:33 +0200
   </pubDate>
   <title><![CDATA[Services Seta's marketing body]]></title>
   <description><![CDATA[Some clarifications on what the Services Seta's marketing association aims to do and why it is important.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=101013&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Feb 2008 11:48:57 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 14 February]]></title>
   <description><![CDATA[Account moves and wins announced this week]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100982&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 13 Feb 2008 15:01:04 +0200
   </pubDate>
   <title><![CDATA[Getting into your head ]]></title>
   <description><![CDATA[Out with the people meter, and in with the tracking of brainwaves, eye motion and how much people sweat. This could be the new reality since television ratings company Nielsen has bought a stake in a brain scan company.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100981&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 13 Feb 2008 15:39:30 +0200
   </pubDate>
   <title><![CDATA[Colin Moss stars in TV ad]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100984&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Feb 2008 09:55:00 +0200
   </pubDate>
   <title><![CDATA[Making TV adverts – Part 6]]></title>
   <description><![CDATA[Decision-makers on the client side must be on set when their TV advert is shot. Otherwise it can result in unhappiness all round, says Peter Carr, executive producer of film production company Velocity Films.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100989&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 09:25:45 +0200
   </pubDate>
   <title><![CDATA[Ronnie Apteker hits Berlin]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100903&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 10:20:44 +0200
   </pubDate>
   <title><![CDATA[Balancing budgets]]></title>
   <description><![CDATA[Deciding where to put your sponsorship budget can't be easy when you have to balance the interests of a diverse audience, writes Sandra Gordon.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100904&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 13:40:03 +0200
   </pubDate>
   <title><![CDATA[SA journalist to chair International Media Forum]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100948&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 15:29:50 +0200
   </pubDate>
   <title><![CDATA[Ex-SABC boss to head up Tiger Brands]]></title>
   <description><![CDATA[Peter Matlare is leaving Vodacom to take over from Nick Dennis, who retired following a price-fixing scandal.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100953&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 13:48:26 +0200
   </pubDate>
   <title><![CDATA[New label aims to promote better food choices]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100950&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 13:44:19 +0200
   </pubDate>
   <title><![CDATA[African Tourism investors to gather in Joburg]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100949&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 13:51:31 +0200
   </pubDate>
   <title><![CDATA[Design Indaba draws near ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100951&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Feb 2008 16:48:33 +0200
   </pubDate>
   <title><![CDATA[Eat Out People’s Choice magazine launched ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100874&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Feb 2008 16:55:11 +0200
   </pubDate>
   <title><![CDATA[Calling for participants in Golf Day in aid of Soweto paddlers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100876&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 10:19:42 +0200
   </pubDate>
   <title><![CDATA[Search engine marketing experiencing hot growth]]></title>
   <description><![CDATA[Search engine marketing is one of the fastest growing segments in online marketing, and the opening of a Google office in SA spells big things for local search. Jacqui Boyd of Acceleration Media explores the potential.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100869&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Feb 2008 16:59:45 +0200
   </pubDate>
   <title><![CDATA[Nicole Fox leaves 5FM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100878&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Feb 2008 17:14:41 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Assume the position]]></title>
   <description><![CDATA[Can we blame the Romans for problems with leadership, BEE and customer service? Nigel Fox thinks so.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100881&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 10:12:27 +0200
   </pubDate>
   <title><![CDATA[New appointments: 11 February 2008]]></title>
   <description><![CDATA[New appointments announced this week]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100884&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Feb 2008 17:01:38 +0200
   </pubDate>
   <title><![CDATA[Research Studios opens Barcelona studio ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100879&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Feb 2008 16:51:26 +0200
   </pubDate>
   <title><![CDATA[New chairman for Creative Circle]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100875&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Feb 2008 16:58:10 +0200
   </pubDate>
   <title><![CDATA[Judges for the 2008 Roger Garlick awards announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100877&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Feb 2008 12:10:01 +0200
   </pubDate>
   <title><![CDATA[More Media24 titles' circulation figures overstated]]></title>
   <description><![CDATA[More Media24 titles have overstated their circulation figures, an audit ordered by the Audit Bureau of Circulations (ABC) has found. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100849&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Feb 2008 10:29:28 +0200
   </pubDate>
   <title><![CDATA[Government Performance Barometer reflects dissatisfaction]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100770&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Feb 2008 12:00:52 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Sounding board]]></title>
   <description><![CDATA[Voice is a powerful tool, as an exercise by Gareth Cliff demonstrates. So why do we get Lucy Hirsch inflicted on us? Tracey Wraight muses.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100760&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Feb 2008 10:09:00 +0200
   </pubDate>
   <title><![CDATA[Mobile Marketing Association launches Irish chapter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100762&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Feb 2008 10:36:06 +0200
   </pubDate>
   <title><![CDATA[New education chairman for D&AD ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100771&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Feb 2008 10:10:57 +0200
   </pubDate>
   <title><![CDATA[Call for sponsorship experts]]></title>
   <description><![CDATA[Are you an expert on sponsorship? Would you like to have your opinion heard? If so, we want you.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100764&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Feb 2008 11:45:36 +0200
   </pubDate>
   <title><![CDATA[The lighter side of advertising]]></title>
   <description><![CDATA[It's almost the weekend, so unwind a little with some of these funny adverts. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100777&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Feb 2008 10:22:03 +0200
   </pubDate>
   <title><![CDATA[Tatweer to develop tourism projects in Dubai]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100768&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Feb 2008 10:25:23 +0200
   </pubDate>
   <title><![CDATA[Gaypeers.com launches chat room]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100769&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 08 Feb 2008 10:10:56 +0200
   </pubDate>
   <title><![CDATA[Vodacom launches cellphone social networking device ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100763&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Feb 2008 11:47:17 +0200
   </pubDate>
   <title><![CDATA[Should sales do marketing? ]]></title>
   <description><![CDATA[Should there be a dividing line between sales and marketing? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100775&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 08 Feb 2008 10:13:26 +0200
   </pubDate>
   <title><![CDATA[Pollock to present sports news on Jacaranda 94.2]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100766&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 08 Feb 2008 10:15:28 +0200
   </pubDate>
   <title><![CDATA[Trends to Watch report: analyse market]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100767&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 11:08:08 +0200
   </pubDate>
   <title><![CDATA[Roger Garlick awards deadline looms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100718&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 07 Feb 2008 11:21:43 +0200
   </pubDate>
   <title><![CDATA[Pepe Jeans London partners with ING Renault F1 Team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100723&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 07 Feb 2008 11:12:18 +0200
   </pubDate>
   <title><![CDATA[Guide to 2010 World Cup regulations to be released]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100719&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 10:11:52 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 7 February 2008]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100705&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 10:22:46 +0200
   </pubDate>
   <title><![CDATA[Making TV adverts – Part 5]]></title>
   <description><![CDATA[Choosing the right film director is crucial to the outcome of your commercial. Peter Carr, executive producer of film production company Velocity Films, explains why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100711&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 11:00:17 +0200
   </pubDate>
   <title><![CDATA[ING Group launches global art competition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100716&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 07 Feb 2008 10:06:05 +0200
   </pubDate>
   <title><![CDATA[Tuning in to RAMS]]></title>
   <description><![CDATA[There's a newcomer to the list of the ten most popular national radio stations, according to the latest RAMS (Radio Audience Measurement Survey).
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100707&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 07 Feb 2008 11:17:20 +0200
   </pubDate>
   <title><![CDATA[Over 75% of AAA class of 2007 snapped up by industry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100722&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 10:17:55 +0200
   </pubDate>
   <title><![CDATA[Wraight It! Whose chicken?]]></title>
   <description><![CDATA[Nando's tells it like it isn't. Does it work? Tracey Wraight isn't chicken to give her take.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100708&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 11:05:02 +0200
   </pubDate>
   <title><![CDATA[Ex Men's Health editors launch creative agency]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100717&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 11:34:35 +0200
   </pubDate>
   <title><![CDATA[Sentient Communications breaks into biotech]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100728&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 11:27:27 +0200
   </pubDate>
   <title><![CDATA[Admag judging panel announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100724&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 10:03:05 +0200
   </pubDate>
   <title><![CDATA[ABC to comment on Media24 audit]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100706&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Feb 2008 10:07:20 +0200
   </pubDate>
   <title><![CDATA[So what is marketing?]]></title>
   <description><![CDATA[What is the fundamental purpose of marketing? Nicholas Watkis thinks Kotler and Drucker got it wrong.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100694&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Feb 2008 13:22:54 +0200
   </pubDate>
   <title><![CDATA[You call yourself a marketer. Do your peers?]]></title>
   <description><![CDATA[Are you a practising marketer? Did you know that you can get professional recognition via the Services Seta and it is recognised internationally?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100641&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Feb 2008 16:01:31 +0200
   </pubDate>
   <title><![CDATA[Speaking Books nominated for Saatchi award]]></title>
   <description><![CDATA[Speaking Books is the first South African organisation to be nominated for the 5th Saatchi & Saatchi World Changing Ideas award. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100651&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Feb 2008 13:15:28 +0200
   </pubDate>
   <title><![CDATA[Sabotage marketing: how far can you go]]></title>
   <description><![CDATA[Can your product be sabotaged by a competitor if you have not yet brought it to market? Dr Wim Alberts of Bowman Gilfillan looks at the case law.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100640&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Feb 2008 11:41:51 +0200
   </pubDate>
   <title><![CDATA[Brits lack trust in digital age ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100635&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Feb 2008 11:43:26 +0200
   </pubDate>
   <title><![CDATA[AMASA sheds light on load shedding]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100636&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Feb 2008 13:32:28 +0200
   </pubDate>
   <title><![CDATA[Marketing Association launches website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100642&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Feb 2008 13:26:03 +0200
   </pubDate>
   <title><![CDATA[Seen at the Super Bowl]]></title>
   <description><![CDATA[One 30-second advertising spot costs some US2.7-million, but those who advertise during the US Super Bowl think it's worth it. These are some of the best ads on the night.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100638&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 04 Feb 2008 16:13:12 +0200
   </pubDate>
   <title><![CDATA[Volkswagen sheds some energy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100608&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 04 Feb 2008 16:07:20 +0200
   </pubDate>
   <title><![CDATA[Passenger car sales decrease]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100605&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Feb 2008 11:47:49 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 4 February]]></title>
   <description><![CDATA[New appointments and promotions announced this week]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100612&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 04 Feb 2008 16:16:28 +0200
   </pubDate>
   <title><![CDATA[Female Nation Survey launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100609&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 04 Feb 2008 16:11:22 +0200
   </pubDate>
   <title><![CDATA[Perdeberg Wine gets onto Facebook]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100607&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 04 Feb 2008 16:10:08 +0200
   </pubDate>
   <title><![CDATA[Design Indaba presents specialist Indabas]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100606&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 04 Feb 2008 16:20:28 +0200
   </pubDate>
   <title><![CDATA[Clio awards extends deadline]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100611&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 04 Feb 2008 16:18:14 +0200
   </pubDate>
   <title><![CDATA[Durban creative to head Clio Award jury]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100610&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jan 2008 10:18:22 +0200
   </pubDate>
   <title><![CDATA[IMM Graduate School of Marketing provides recruitment ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100507&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Jan 2008 10:19:43 +0200
   </pubDate>
   <title><![CDATA[See 23 South Africans naked in Marie Claire]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100508&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 31 Jan 2008 10:14:54 +0200
   </pubDate>
   <title><![CDATA[SAARF training seminars 2008]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100506&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jan 2008 09:10:26 +0200
   </pubDate>
   <title><![CDATA[Mobile publishers need to step up to the plate]]></title>
   <description><![CDATA[Unique users are key for agencies, so mobile website publishers who focus on this will score.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100502&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Jan 2008 10:11:20 +0200
   </pubDate>
   <title><![CDATA[Woolies launches grocery line]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100504&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jan 2008 09:37:14 +0200
   </pubDate>
   <title><![CDATA[Services Seta call for service providers]]></title>
   <description><![CDATA[The Services SETA is calling for providers of services related to the Continuous Professional Development (CPD) of senior marketing managers and directors to offer their services to registered Chartered Marketers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100503&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jan 2008 09:08:09 +0200
   </pubDate>
   <title><![CDATA[The cost of making TV adverts: part 4]]></title>
   <description><![CDATA[Why shoot your advert on film rather than digital format? Isn't digital the cheaper option? Not always, says Peter Carr, executive producer of film production company Velocity Films, in the fourth part of a series of articles on understanding a production budget.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100501&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 31 Jan 2008 10:13:08 +0200
   </pubDate>
   <title><![CDATA[Derek 'The Bandit' last tour]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100505&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 30 Jan 2008 15:38:41 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: English as spoken by marketers]]></title>
   <description><![CDATA[High-tech marketing buzzwords – what they really mean. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100486&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jan 2008 14:43:56 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Eskom’s silver lining]]></title>
   <description><![CDATA[Nigel Fox looks on the bright side of power failures.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100484&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 30 Jan 2008 12:27:12 +0200
   </pubDate>
   <title><![CDATA[Local adspend predictions released]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100472&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Jan 2008 12:25:19 +0200
   </pubDate>
   <title><![CDATA[SAARF RAMS release: February 6]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100471&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 30 Jan 2008 12:43:11 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 30 January 2008]]></title>
   <description><![CDATA[Accounts moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100475&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Jan 2008 12:31:01 +0200
   </pubDate>
   <title><![CDATA[Anti-Defamation League award tolerance ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100473&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Feb 2008 10:25:42 +0200
   </pubDate>
   <title><![CDATA[New marketing association launches]]></title>
   <description><![CDATA[The Services Seta is forming a new marketing body, the Association of Marketing Professionals, and it is calling for marketers to sign up.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100483&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 30 Jan 2008 12:36:32 +0200
   </pubDate>
   <title><![CDATA[Creative designs drive SA exports]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100474&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 30 Jan 2008 12:23:29 +0200
   </pubDate>
   <title><![CDATA[Last call for Prism entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100470&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Jan 2008 10:56:00 +0200
   </pubDate>
   <title><![CDATA[US marketers brace for recession]]></title>
   <description><![CDATA[US marketers are facing tough decisions about steps to take if they are facing a recession.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100430&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 31 Jan 2008 14:35:40 +0200
   </pubDate>
   <title><![CDATA[Google to support SA search engine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100436&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 19 Mar 2008 11:03:30 +0200
   </pubDate>
   <title><![CDATA[Ointsuka Tiger launches global ad campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100435&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Jan 2008 16:25:22 +0200
   </pubDate>
   <title><![CDATA[Customer Affinity: The new measure of marketing]]></title>
   <description><![CDATA[Marketers are spending more time and resources on understanding and engaging their customers while reducing spend on traditional marketing efforts, according to recent research by the CMO Council, based in the US.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100424&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Jan 2008 11:11:29 +0200
   </pubDate>
   <title><![CDATA[New kid on the marketing block]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100431&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Jan 2008 10:22:08 +0200
   </pubDate>
   <title><![CDATA[Understanding branding in emerging markets]]></title>
   <description><![CDATA[Emerging markets offer a myriad opportunities for building brands – both new brands as well as more established ones - but they can also be a minefield, because brand builders often misunderstand and misinterpret the environment they’re dealing with.  This is the opinion of Sean McCoy, managing director, HKLM Group who presented at the IABC Conference in New Orleans last year.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100425&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 29 Jan 2008 11:13:28 +0200
   </pubDate>
   <title><![CDATA[Creative Circle winners announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100432&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 28 Jan 2008 14:27:41 +0200
   </pubDate>
   <title><![CDATA[Global survey shows doubt in safety]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100395&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 28 Jan 2008 15:18:48 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 28 January]]></title>
   <description><![CDATA[New appointments and promotions announced this week.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100400&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 31 Jan 2008 14:41:43 +0200
   </pubDate>
   <title><![CDATA[Creatives vs client]]></title>
   <description><![CDATA[The Creative vs Client relationship is like high school, with jocks and sensitive souls trying to work on the same project, reckons Tracey Wraight.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100409&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Jan 2008 11:17:41 +0200
   </pubDate>
   <title><![CDATA[Absa outdoor campaign kicks off]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100398&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 28 Jan 2008 14:15:45 +0200
   </pubDate>
   <title><![CDATA[SA universities rise to the Google  challenge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Jan 2008 14:31:52 +0200
   </pubDate>
   <title><![CDATA[Castle Lager and Thirty-Four develop campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100397&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Jan 2008 14:17:43 +0200
   </pubDate>
   <title><![CDATA[SA advertising open on C&I channel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100393&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Jan 2008 14:23:21 +0200
   </pubDate>
   <title><![CDATA[New members of MDDA Board announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100394&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Jan 2008 11:13:03 +0200
   </pubDate>
   <title><![CDATA[BUSA not pro interest rates hikes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100342&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Jan 2008 11:08:20 +0200
   </pubDate>
   <title><![CDATA[Mirror mirror, who's the biggest loser?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100340&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Jan 2008 11:04:06 +0200
   </pubDate>
   <title><![CDATA[Dentsu Inc. buys stake in Match Hospitality AG]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100338&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Jan 2008 11:01:29 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull well ranked in world creativity ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100337&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Jan 2008 08:36:33 +0200
   </pubDate>
   <title><![CDATA[No monkey business for Getaway]]></title>
   <description><![CDATA[Getaway magazine pulled a radio ad on Friday after receiving complaints that it was in poor taste]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100351&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Jan 2008 11:06:01 +0200
   </pubDate>
   <title><![CDATA[Shape’s new challenge attracts thousands]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100339&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Jan 2008 11:10:44 +0200
   </pubDate>
   <title><![CDATA[Markinor now part of Ipsos]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100341&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Jan 2008 16:41:08 +0200
   </pubDate>
   <title><![CDATA[South African confidence drops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100323&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Jan 2008 16:33:05 +0200
   </pubDate>
   <title><![CDATA[Mobile Marketing Association addresses Consumer Best Practices ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100321&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Jan 2008 09:54:50 +0200
   </pubDate>
   <title><![CDATA[This is what happens when the lights go out]]></title>
   <description><![CDATA[Independent media consultant Gordon Muller has a go at Chris Brewer for his column 'What happens when the lights go out?' which appeared on Marketingweb on Tuesday. He also introduces a new term into the marketing lingo – PVs – or 'power vulnerable' media execs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100306&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Jan 2008 16:46:27 +0200
   </pubDate>
   <title><![CDATA[MTN development in digital content]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100322&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 24 Jan 2008 09:49:49 +0200
   </pubDate>
   <title><![CDATA[Power to?]]></title>
   <description><![CDATA[In another take on the debate about media and the power failures, Mashilo Masemola offers his thoughts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100304&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 23 Jan 2008 17:42:47 +0200
   </pubDate>
   <title><![CDATA[Where advertising puffery begins and ends]]></title>
   <description><![CDATA[A recent court judgement sheds some light on the contentious issue of product puffery.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100280&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 23 Jan 2008 11:56:52 +0200
   </pubDate>
   <title><![CDATA[Sir Martin Sorrell to speak at Added Value Summit]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100201&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 23 Jan 2008 11:54:00 +0200
   </pubDate>
   <title><![CDATA[SetYourRate.com launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100200&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 23 Jan 2008 17:53:34 +0200
   </pubDate>
   <title><![CDATA[Black and/or white]]></title>
   <description><![CDATA[The title of Jake White’s book “Black and White” points us towards the solution to many of this country’s problems, writes motivational speaker Gavin Sharples.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100282&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 23 Jan 2008 15:04:48 +0200
   </pubDate>
   <title><![CDATA[ABC/Media24 audit: D-Day close]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100237&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 23 Jan 2008 13:48:49 +0200
   </pubDate>
   <title><![CDATA[The cost of making TV adverts: part 3]]></title>
   <description><![CDATA[Every TV script comes with its own set of logistics and creative demands so when it comes to budgeting one cannot compare the costs to any previous production, explains Peter Carr, executive producer of film production company Velocity Films. This is the third in a series of articles on understanding a production budget.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100222&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 23 Jan 2008 12:01:48 +0200
   </pubDate>
   <title><![CDATA[Interactive Marketing Summit in March]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100204&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 23 Jan 2008 15:51:10 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 23 January 2007]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100229&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 23 Jan 2008 11:59:35 +0200
   </pubDate>
   <title><![CDATA[Registrations for MIPTV open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100202&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 23 Jan 2008 17:35:03 +0200
   </pubDate>
   <title><![CDATA[Five steps to building brand loyalty]]></title>
   <description><![CDATA[Is your brand well represented at retail level? As this is where a brand's potential is fulfilled or broken, it is important to have built brand loyalty. Isobel McAleenan offers tips.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100053&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jan 2008 15:54:03 +0200
   </pubDate>
   <title><![CDATA[Wraight it: A hit and a miss]]></title>
   <description><![CDATA[In November last year, Switch Group was awarded the honour of having its poster chosen as the official signage of the 2010 FIFA World Cup Soccer. If you think you recognise the affiliation between Switch and the 2010 World Cup you wouldn't be far wrong. Switch was also awarded the account for the official logo...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100230&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jan 2008 16:14:17 +0200
   </pubDate>
   <title><![CDATA[Business Unity South Africa meets with Eskom]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100273&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jan 2008 10:58:10 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Wake up MSNBC]]></title>
   <description><![CDATA[MSNBC launched to the Joburg media on Monday, but they need to jack up their PR if they want to crack it in SA, writes Gillian Jones. In Pet Peeves, members of the marketing industry have the opportunity to get it off their chests. Short, sharp, controversial and debatable – what’s your trigger point?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100050&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jan 2008 11:13:13 +0200
   </pubDate>
   <title><![CDATA[Developing markets grow ad revenue]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100054&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 Jan 2008 11:07:51 +0200
   </pubDate>
   <title><![CDATA[Young Designers bookings open for Design Indaba 2008]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100052&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Jan 2008 14:24:43 +0200
   </pubDate>
   <title><![CDATA[Vega aligns with The National College of Photography ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100015&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Jan 2008 16:48:38 +0200
   </pubDate>
   <title><![CDATA[The Expectation Economy]]></title>
   <description><![CDATA[You've heard of the  New Economy, the Experience Economy, the Surprise Economy, the Attention Economy, the Leisure Economy, but this year you need to know about the Expectation Economy, according to Trendwatching.com. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100022&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Jan 2008 14:31:01 +0200
   </pubDate>
   <title><![CDATA[Sports Illustrated sponsored by Powerade]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100016&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Jan 2008 14:57:40 +0200
   </pubDate>
   <title><![CDATA[Medical matters]]></title>
   <description><![CDATA[Marketing in the healthcare environment has changed dramatically, says Kim Millar.  MD of multi-channel marketing experts, TimeSquare. Your target audience is no longer just your doctor, but also the consumer looking for info online.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100019&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jan 2008 11:57:21 +0200
   </pubDate>
   <title><![CDATA[What happens when the lights go out?]]></title>
   <description><![CDATA[Media execs are missing an obvious point about the power failures, writes Chris Brewer. What happens when we can't watch TV, newspapers can't be printed, we can't get to the cinema? 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100021&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Jan 2008 14:20:34 +0200
   </pubDate>
   <title><![CDATA[KickOff.com enters Ghana market]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100014&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Jan 2008 15:00:26 +0200
   </pubDate>
   <title><![CDATA[Proudfoot heads to Standard Bank]]></title>
   <description><![CDATA[Janet Proudfoot, Nielsen Media's Advertising Information Services (AIS) director, is leaving the company after just over two-and-a-half years to join Standard Bank. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100020&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jan 2008 12:26:02 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Spicing it up]]></title>
   <description><![CDATA[I thoroughly enjoy a properly executed integrated-advertising campaign that captures the audience's imagination, providing clever angles and copy, coupled with enticing visuals, making them crave the next instalment in the product series, writes Tracey Wraight. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100017&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 Jan 2008 14:01:08 +0200
   </pubDate>
   <title><![CDATA[New Appointments: 22 January ]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=100009&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Jan 2008 14:20:29 +0200
   </pubDate>
   <title><![CDATA[Calls for 2008 Tabpi scholarship]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99821&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Jan 2008 11:58:15 +0200
   </pubDate>
   <title><![CDATA[Africa's Leadership Development Programme launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99813&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Jan 2008 12:03:17 +0200
   </pubDate>
   <title><![CDATA[Loeries on show at 2008 Design Indaba]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99815&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Jan 2008 12:00:23 +0200
   </pubDate>
   <title><![CDATA[BUSA comments on Eskom]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99814&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jan 2008 18:09:02 +0200
   </pubDate>
   <title><![CDATA[British designer and art director design D&AD Annual 2008]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99794&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jan 2008 18:13:48 +0200
   </pubDate>
   <title><![CDATA[D&AD students awards: enter online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99796&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jan 2008 12:34:42 +0200
   </pubDate>
   <title><![CDATA[Take on the world: Spinning out of control]]></title>
   <description><![CDATA[Tiger Brands seems to be insensitive to the damage it is doing to its reputation by upping its prices only two months after kicking sand in the eyes of consumers. Gillian Jones vents.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99750&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 23 Jan 2008 13:29:33 +0200
   </pubDate>
   <title><![CDATA[Wraight it: Taxiing on the Verge]]></title>
   <description><![CDATA[Tracey Wraight gives her take on the latest Michelin ad. Funny? Yes. Irresponsible? Maybe...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99751&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jan 2008 13:12:35 +0200
   </pubDate>
   <title><![CDATA[Toughen up on your sales team]]></title>
   <description><![CDATA[If you spoil your sales team, chances are they'll perform poorly. So forget the wining and dining, and run them lean and mean, says motivational speaker Gavin Sharples.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99753&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 Jan 2008 18:05:05 +0200
   </pubDate>
   <title><![CDATA[Zoom to produce reality show]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99793&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Jan 2008 16:25:03 +0200
   </pubDate>
   <title><![CDATA[The cost of making TV adverts: part 2]]></title>
   <description><![CDATA[If you don't have enough budget to produce the fancy script you've created for your TV advert, what are your options? Peter Carr, executive producer of film production company Velocity Films, explains the ins and outs of a production budget in this second instalment of a weekly series of articles running on Marketingweb. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99713&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Jan 2008 11:40:02 +0200
   </pubDate>
   <title><![CDATA[OFM MD position open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99700&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Jan 2008 13:23:52 +0200
   </pubDate>
   <title><![CDATA[Are you a type A or type B marketer?]]></title>
   <description><![CDATA[From my vantage point as a former marketing executive and current head of nFusion, I see two types of chief marketing officers. The first, which I’ll call Type A, is the one in most peril. The second, Type B is, unfortunately, a rarity. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99703&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Jan 2008 16:04:57 +0200
   </pubDate>
   <title><![CDATA[Consumer confidence dips globally]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99711&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Jan 2008 11:34:52 +0200
   </pubDate>
   <title><![CDATA[Admag Award call to entry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99698&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Jan 2008 11:36:27 +0200
   </pubDate>
   <title><![CDATA[Business strategist Tom Peters in Joburg]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99699&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 16 Jan 2008 15:55:22 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 16 January ]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99709&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jan 2008 11:06:31 +0200
   </pubDate>
   <title><![CDATA[The online marketing trends for 2008]]></title>
   <description><![CDATA[Jacqui Boyd, online media director at Acceleration Media, discusses the trends in online marketing for 2008. And it's not just about Facebook.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99649&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jan 2008 11:42:49 +0200
   </pubDate>
   <title><![CDATA[Added Value acquires consulting firm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99652&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jan 2008 15:35:19 +0200
   </pubDate>
   <title><![CDATA[Mobile Marketing Association survey: European findings]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99673&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jan 2008 11:46:58 +0200
   </pubDate>
   <title><![CDATA[ADC extends deadline]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99653&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 Jan 2008 14:23:09 +0200
   </pubDate>
   <title><![CDATA[ICT service provider sponsors World Cup]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99656&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jan 2008 11:07:02 +0200
   </pubDate>
   <title><![CDATA[The crippling master-servant relationship]]></title>
   <description><![CDATA[The customer is not always right. Rather the customer from hell is best left to your competition, writes Peter Gilbert.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99651&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 16:56:12 +0200
   </pubDate>
   <title><![CDATA[Capturing the Mobile Mix]]></title>
   <description><![CDATA[Earmarked by international research firm Frost & Sullivan as one of five South African companies that are poised to be winners in the mobile Web 2.0 sphere, Mobilitrix has opened up new avenues for marketers and the print media alike. Tracey Wraight takes a look at what makes Mobilitrix tick. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99640&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 14:24:57 +0200
   </pubDate>
   <title><![CDATA[In brief: Roger Garlick Awards: entries open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99626&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 14:25:51 +0200
   </pubDate>
   <title><![CDATA[Student Radio Network launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99628&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Jan 2008 10:55:37 +0200
   </pubDate>
   <title><![CDATA[New appointments: 15 January]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99623&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 15:40:37 +0200
   </pubDate>
   <title><![CDATA[TBWSA\Fusion to realign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99636&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 14:21:37 +0200
   </pubDate>
   <title><![CDATA[Specialised Exhibitions announce acquisition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99624&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 15:45:32 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: The Jacobean Age 2.0]]></title>
   <description><![CDATA[Our post-Polokwane world can learn something from the Jacobean Age, writes Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99637&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 14:38:34 +0200
   </pubDate>
   <title><![CDATA[SAMRA Conference in May 2008]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99629&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 15:07:30 +0200
   </pubDate>
   <title><![CDATA[HWB joins international PR network]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99632&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 15:27:21 +0200
   </pubDate>
   <title><![CDATA[Global Mobile Marketing Forum winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99634&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 15:03:49 +0200
   </pubDate>
   <title><![CDATA[D&AD Student Awards launch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99631&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 15:32:34 +0200
   </pubDate>
   <title><![CDATA['Pimp my coffee table']]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99635&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Jan 2008 15:11:17 +0200
   </pubDate>
   <title><![CDATA[Longtail launches media division]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99633&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jan 2008 10:34:29 +0200
   </pubDate>
   <title><![CDATA[TheMediaOnline launched]]></title>
   <description><![CDATA[The Media magazine has launched a new website dedicated to the South African media industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99552&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jan 2008 10:58:24 +0200
   </pubDate>
   <title><![CDATA[The Brr Effect]]></title>
   <description><![CDATA[Apart from dominating soft drink sales through its variety of carbonated soft drinks, Coca-Cola is credited with having a significant influence on world culture, largely due to its aggressive and popular advertising and marketing strategies. Tracey Wraight gets the lowdown.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99554&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jan 2008 11:22:15 +0200
   </pubDate>
   <title><![CDATA[Waste time at work – call a meeting]]></title>
   <description><![CDATA[Motivational speaker Gavin Sharples discusses the common problems that result in time-wasting meetings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99565&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Jan 2008 10:19:18 +0200
   </pubDate>
   <title><![CDATA[The cost of making adverts]]></title>
   <description><![CDATA[Clients appear to know little about the film production process. All they know is that making TV adverts is expensive – and they're not sure if they are being ripped off. Peter Carr, executive producer of film production company Velocity Films, explains the ins and outs of a production budget in a series of articles to run on Marketingweb. This is the first instalment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99545&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jan 2008 14:59:43 +0200
   </pubDate>
   <title><![CDATA[Take on the world: 2007-2008]]></title>
   <description><![CDATA[A few of the weird and wonderful marketing titbits of 2007, and what's going to be weird and wonderful in marketing 2008. Gillian Jones gives her take.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99379&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Jan 2008 14:18:30 +0200
   </pubDate>
   <title><![CDATA[On strategy]]></title>
   <description><![CDATA[There is widespread confusion about the difference between tactics and strategy. US consultant John G. Singer offers his take on what strategy is and why it is vitally important.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99370&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 28 Nov 2008 13:39:48 +0200
   </pubDate>
   <title><![CDATA[Marketingweb's most read in 2007]]></title>
   <description><![CDATA[What caught the attention of the Marketingweb community in 2007? These are some of the most-read stories.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99327&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jan 2008 10:23:25 +0200
   </pubDate>
   <title><![CDATA[Picking up Stompies]]></title>
   <description><![CDATA[Tracey Wraight reminisces about tobacco advertising pre-2005, when smokers where played out as social butterflies and sponsorships brought us the best bands, sporting events and festivals. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99325&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Jan 2008 16:49:58 +0200
   </pubDate>
   <title><![CDATA[What do marketers want in 2008?]]></title>
   <description><![CDATA[Marketers want more strategic and business focus in their roles, according to recent research. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99302&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Jan 2008 17:49:28 +0200
   </pubDate>
   <title><![CDATA[Power to the marketer]]></title>
   <description><![CDATA[Are you as a marketer empowered? Microsoft offers an excellent example of an empowered marketing department, which you might want bring to the attention of your CEO, writes Larry Shiller, managing partner of the Switch Group.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99304&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Jan 2008 16:33:28 +0200
   </pubDate>
   <title><![CDATA[Happy New Year: Is it?]]></title>
   <description><![CDATA[Chris Brewer truly appreciated the 103 sms messages he got for New Year. Now if he can just figure out who sent them...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99301&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Jan 2008 16:07:33 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Farting against thunder]]></title>
   <description><![CDATA[Just beginning a phrase with “Yo, dude!” doesn’t make your message cool, writes Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=99209&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Jan 2008 11:38:44 +0200
   </pubDate>
   <title><![CDATA[Y'ello Summer vs Yello' Hummer]]></title>
   <description><![CDATA[Nando's has to withdraw its "Yello' Hummer" advertising campaign following a ruling by the Advertising Standards Authority (ASA). Nando's cries fowl, MTN is thrilled.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97777&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 19 Dec 2007 16:40:04 +0200
   </pubDate>
   <title><![CDATA[Animation studio launches children’s DVD]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97768&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 19 Dec 2007 16:41:00 +0200
   </pubDate>
   <title><![CDATA[Joburg new media company now in Cape Town ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97769&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 19 Dec 2007 16:38:19 +0200
   </pubDate>
   <title><![CDATA[Sunday Times wins marketing award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97766&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 19 Dec 2007 16:39:15 +0200
   </pubDate>
   <title><![CDATA[IABC board for 2008]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97767&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 14 Dec 2007 13:21:42 +0200
   </pubDate>
   <title><![CDATA[Nando's campaigns in Polokwane]]></title>
   <description><![CDATA[Nando's is welcoming the ANC presidential candidates to Polokwane, and the chicken outlet seems to be favouring Jacob Zuma.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97738&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 14 Dec 2007 12:45:45 +0200
   </pubDate>
   <title><![CDATA[Why Jake White is right as a marketer]]></title>
   <description><![CDATA[Gavin Varejes explains why he thinks Jake White belongs in marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97737&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Dec 2007 10:03:16 +0200
   </pubDate>
   <title><![CDATA[A little bit of Imagination]]></title>
   <description><![CDATA[Imagination Lab describes itself as a creative hot shop that sources and develops young, dynamic creative talent, offering not only training but also a pool of experience for the communications industry. Tracey Wraight takes a look at the campus that is sparking creativity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97643&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Dec 2007 10:08:43 +0200
   </pubDate>
   <title><![CDATA[Just how scary are teenagers?]]></title>
   <description><![CDATA[There is nothing more foreign to a nine-to-five, shoulder-to-the-wheel, marketer than a teenager in full flight. Sacha Matulovich, co-founder of Re:act, ideas agency 2.0, offers some thoughts on reaching this all important market. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97646&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Dec 2007 10:13:20 +0200
   </pubDate>
   <title><![CDATA[New appointments: 11 December]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97645&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Dec 2007 11:03:11 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 11 December]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97648&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Dec 2007 11:02:10 +0200
   </pubDate>
   <title><![CDATA[Your guide to email marketing ]]></title>
   <description><![CDATA[E-mail marketing has become an important and cost effective part of the marketing mix to reach customers with timely and relevant messages. An Oracle White Paper offers a guide to improving your return on investment on email campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97644&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Dec 2007 16:34:21 +0200
   </pubDate>
   <title><![CDATA[Media24 shuts down InStyle, Wisden Cricketer magazines]]></title>
   <description><![CDATA[Media24 has closed InStyle and Wisden Cricketer magazines.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97633&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Dec 2007 09:23:11 +0200
   </pubDate>
   <title><![CDATA[Gremlin in the system]]></title>
   <description><![CDATA[Unfortunately a technical gremlin took over our systems and the links on Tuesday's Marketingweb Newsletter did not work for about an hour. We are really sorry for the inconvenience, and have added Tuesday's stories to the bottom of today's newsletter, for those of you who missed them. Thank you for your understanding.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97571&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Dec 2007 09:16:26 +0200
   </pubDate>
   <title><![CDATA[Mobile advertising recognised by WEF]]></title>
   <description><![CDATA[Mobile advertising has been classified as a proven technology, positing it for large growth in 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97568&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Dec 2007 09:10:34 +0200
   </pubDate>
   <title><![CDATA[Pixels for Charity]]></title>
   <description><![CDATA[Pixels for Charity raises money for the Topsy Foundation by selling pixels. So buy a batch of pixels and get creative.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97566&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Dec 2007 09:12:11 +0200
   </pubDate>
   <title><![CDATA[Say goodbye to New Year's resolutions]]></title>
   <description><![CDATA[If your New Year's resolutions never last longer than a week, maybe it's time to try a new approach, says motivational speaker Gavin Sharples.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97567&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Dec 2007 18:07:53 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 6 December]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97552&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Dec 2007 18:02:50 +0200
   </pubDate>
   <title><![CDATA[Of egos and money]]></title>
   <description><![CDATA[Fred Khumalo is amazed at the lengths the advertising industry will go to pat itself on the back.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97550&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Dec 2007 18:05:41 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Playing silly bloggers]]></title>
   <description><![CDATA[Nigel Fox would like to see some stats showing the response marketers get from their social media spend. Would it justify the money being thrown at it by the advertising industry, which does not seem to have a clear idea of what kind of ROI they will get. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97551&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Dec 2007 09:14:03 +0200
   </pubDate>
   <title><![CDATA[The Age of Consumer Control ]]></title>
   <description><![CDATA[Sitting through one evening of television advertising is still a painful reminder of the gap between the manufacturer view and that of the customer they are trying to attract. Doesn't seem a good way to build a brand relationship.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97554&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Dec 2007 10:50:58 +0200
   </pubDate>
   <title><![CDATA[Facebook backs down]]></title>
   <description><![CDATA[Facebook has toned down a controversial new advertising programme after its members threatened it with a mass protest.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97508&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Dec 2007 10:29:20 +0200
   </pubDate>
   <title><![CDATA[Body art with a twist]]></title>
   <description><![CDATA[This print campaign by Draftfcb Durban took body art to a new level.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97506&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Dec 2007 18:01:10 +0200
   </pubDate>
   <title><![CDATA[Aligning online and offline media]]></title>
   <description><![CDATA[Offline and online media may compete for advertising spend, but they also complement each other in many ways and form essential elements of the marketing mix, writes Diane Charton of Acceleration Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97489&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Dec 2007 17:55:42 +0200
   </pubDate>
   <title><![CDATA[New appointments: 4 December]]></title>
   <description><![CDATA[
New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97488&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Dec 2007 08:39:23 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: Are the popular annual festivals losing steam? ]]></title>
   <description><![CDATA[Has the quality of our local festivals dropped? Mapula Maropola thinks they are losing their flavour.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97491&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Dec 2007 12:21:08 +0200
   </pubDate>
   <title><![CDATA[Social networking goes mobile]]></title>
   <description><![CDATA[Social marketing is not just about Facebook and MySpace, it is now also about mobile social networks, which is predicted to be huge in 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97490&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Nov 2007 12:59:14 +0200
   </pubDate>
   <title><![CDATA[The other 364]]></title>
   <description><![CDATA[Handing out a company Christmas cracker and treating staff to a jolly sing-song at the end of the year is not going to make you a good employer. In fact, Terri Brown of internal marketer Actuate says her heart sinks when she gets the end of the year festivity brief.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97398&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Nov 2007 13:51:02 +0200
   </pubDate>
   <title><![CDATA[Marketing trends 2008]]></title>
   <description><![CDATA[Here are some of the international marketing trends predicted for 2008, according to  TheWISEmarketer.com.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97401&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Nov 2007 10:58:25 +0200
   </pubDate>
   <title><![CDATA[Brand-new media website launches January]]></title>
   <description><![CDATA[The Media magazine is launching a new website dedicated to the South African media industry in January.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Nov 2007 10:55:01 +0200
   </pubDate>
   <title><![CDATA[Multibionta – a case study]]></title>
   <description><![CDATA[How do you launch a multivitamin into an overcrowded market? Marketing specialist timeSQUARE came up with a novel solution.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97390&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Nov 2007 10:54:00 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 29 November]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97389&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Nov 2007 13:37:40 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Gridlock on the superhighway]]></title>
   <description><![CDATA[It has been happening in sci-fi movies for years, now it is a reality. But not in South Africa thanks to a slightly behind the times telecommunications company, writes Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97301&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Nov 2007 17:07:09 +0200
   </pubDate>
   <title><![CDATA[5fm amplified]]></title>
   <description><![CDATA[Radio station 5FM's latest brand campaign used 25 animators to create a larger than life effect. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97300&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Nov 2007 16:50:44 +0200
   </pubDate>
   <title><![CDATA[Eight trends for 2008]]></title>
   <description><![CDATA[Trendwatching.com has identified eight trends to capitalise on in 2008. They are slanted to the western, developed world, but still make for interesting comparisons with what is happening in South Africa. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97320&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Nov 2007 18:26:28 +0200
   </pubDate>
   <title><![CDATA[New appointments: 27 November 2007]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97291&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Nov 2007 17:35:09 +0200
   </pubDate>
   <title><![CDATA[Kulula drops Maverick magazine]]></title>
   <description><![CDATA[Low-cost airline Kulula will no longer carry Maverick magazine on its flights. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97290&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Nov 2007 11:06:52 +0200
   </pubDate>
   <title><![CDATA[10 ways to compromise your agency relationship]]></title>
   <description><![CDATA[So you're a client and your ad agency client doesn't take you seriously? Check out these 10 ways you might be contributing to the lack of respect, according to Angelika Kempe, a consultant in agency/client management issues. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97093&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Nov 2007 11:15:14 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 22 November]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97091&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Nov 2007 10:57:43 +0200
   </pubDate>
   <title><![CDATA[Cellphone banking doubles in past year]]></title>
   <description><![CDATA[The number of people using cellphones to do their banking has doubled in the past year, according to recently released research.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97047&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Nov 2007 12:17:35 +0200
   </pubDate>
   <title><![CDATA[New division at Draftfcb]]></title>
   <description><![CDATA[Draftfcb has launched a Social Marketing division to address social issues such as HIV/Aids, crime and recyling.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97049&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Nov 2007 11:01:53 +0200
   </pubDate>
   <title><![CDATA[Star Bungled Spanner]]></title>
   <description><![CDATA[Chris Brewer is tired of America and its so-called civilised culture. Especially when it comes to the death penalty.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97045&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Nov 2007 09:21:59 +0200
   </pubDate>
   <title><![CDATA[Facebook points the way for future marketing ]]></title>
   <description><![CDATA[Facebook founder Mark Zuckerberg offers marketers some interesting insights into the future of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97017&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Nov 2007 09:16:48 +0200
   </pubDate>
   <title><![CDATA[New appointments: 19 November 2007]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=97018&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Nov 2007 16:15:58 +0200
   </pubDate>
   <title><![CDATA[Brand marketing campaign of the year]]></title>
   <description><![CDATA[The overall winner may surprise you until you hear that this little wine farm really can punch above its weight.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96908&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Nov 2007 16:18:53 +0200
   </pubDate>
   <title><![CDATA[Marketer of the year]]></title>
   <description><![CDATA[The marketing person of the year blazed a trail in advertising before entering the corporate world. Judges also awarded an emergent marketer of the year to a hard-working unsung hero of the marketing industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96909&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Nov 2007 11:58:48 +0200
   </pubDate>
   <title><![CDATA[The 2007 Marketing Excellence Awards]]></title>
   <description><![CDATA[This is a special edition of Marketingweb devoted to the winners of the Sunday Times Business Times Marketing Excellence Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96907&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Nov 2007 16:21:37 +0200
   </pubDate>
   <title><![CDATA[Marketing organisation of the year]]></title>
   <description><![CDATA[Two companies were recognised in the 2007 Marketing Organisation of the Year category. In the large category, the winner has managed to ensure marketing is central to the corporate strategy and vision. The medium category winner has a small budget, but big ambitions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96910&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Nov 2007 16:25:12 +0200
   </pubDate>
   <title><![CDATA[Sponsorship marketing campaign of the year]]></title>
   <description><![CDATA[Two Grand Prix awards were handed out in the Sponsorship Marketing Excellence Awards, one for arts and culture, the other for sport.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96911&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 15 Nov 2007 12:12:44 +0200
   </pubDate>
   <title><![CDATA[Media 2.0 ]]></title>
   <description><![CDATA[Can media companies exploit the promise of web 2.0, and protect their brands? Matthew Buckland explores. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96841&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 15 Nov 2007 15:29:35 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: kept in the dark and fed...]]></title>
   <description><![CDATA[Why do airlines not inform passengers when there are delays, asks Gillian Jones. In Pet Peeves, members of the marketing industry have the opportunity to get it off their chests. Short, sharp, controversial and debatable - what's your trigger point?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96855&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 15 Nov 2007 12:48:43 +0200
   </pubDate>
   <title><![CDATA[A clean campaign]]></title>
   <description><![CDATA[Clean streets and create a great advertising campaign by using high-pressure cleaning machines to wash brands, logos and adverts onto dirty pavements.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96852&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 15 Nov 2007 12:51:35 +0200
   </pubDate>
   <title><![CDATA[The numbers: youth media]]></title>
   <description><![CDATA[Which youth media attracts the most advertising spend? Who is the top advertiser in this sector? Check out the numbers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96853&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Nov 2007 12:12:21 +0200
   </pubDate>
   <title><![CDATA[The Law of the Brand: The braai wars hot up]]></title>
   <description><![CDATA[Who says South Africans don't do product design. OK, so we don't produce beautiful cars and furniture like the Italians, but, as the ongoing Weber v Cadac dispute shows, our braais are setting the world on fire, writes trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96844&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 22 Nov 2007 11:13:05 +0200
   </pubDate>
   <title><![CDATA[10 ways to compromise your client relationships]]></title>
   <description><![CDATA[And maybe you are on the other side, an ad agency with a client who doesn't take you seriously? Check out these 10 ways you might be contributing to the lack of respect, according to Angelika Kempe, a consultant in agency/client management issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96854&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 15 Nov 2007 10:36:09 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 15 November]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96843&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 13 Nov 2007 11:30:56 +0200
   </pubDate>
   <title><![CDATA[New appointments: 13 November]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96775&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 13 Nov 2007 15:34:35 +0200
   </pubDate>
   <title><![CDATA[No, you first, I insist]]></title>
   <description><![CDATA[Who writes the script for the safety instructions on aeroplanes? Chris Brewer wonders what lunatic would actually follow them?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96774&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Nov 2007 14:53:34 +0200
   </pubDate>
   <title><![CDATA[Cheats will be exposed, warns ABC]]></title>
   <description><![CDATA[The Audit Bureau of Circulations has warned that publishers cheating their circulation figures will be exposed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96770&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 Nov 2007 15:40:46 +0200
   </pubDate>
   <title><![CDATA[Outdoor ads for aeroplane passengers]]></title>
   <description><![CDATA[Flat-on-the-ground billboards aimed at aeroplane passengers debuted recently in Dubai.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96786&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Nov 2007 11:04:18 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka Newspaper Awards call for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96771&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Nov 2007 14:56:12 +0200
   </pubDate>
   <title><![CDATA[2007 Marketing Excellence Awards on Sunday]]></title>
   <description><![CDATA[Tickets are still available for the 2007 Marketing Excellence Awards to be held this Sunday, November 18, at the Lyric Theatre, Gold Reef City.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96783&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Nov 2007 11:24:19 +0200
   </pubDate>
   <title><![CDATA[New Media Publishing shines at PICA awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96772&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Nov 2007 15:19:03 +0200
   </pubDate>
   <title><![CDATA[Brand make-over for Pick 'n Pay]]></title>
   <description><![CDATA[Pick 'n Pay is undergoing a R110-million make-over to refresh its image and take on its rivals Woolworths, Spar and Shoprite, in securing the LSM8-10 market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96781&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Nov 2007 15:43:11 +0200
   </pubDate>
   <title><![CDATA[Outdoor ads for aeroplane passengers]]></title>
   <description><![CDATA[Flat-on-the-ground billboards aimed at aeroplane passengers debuted recently in Dubai.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96787&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Nov 2007 12:23:46 +0200
   </pubDate>
   <title><![CDATA[Jupiter and DDB join forces]]></title>
   <description><![CDATA[The Jupiter Drawing Room (South Africa) & Partners has acquired a majority stake in DDB (SA).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96681&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Nov 2007 12:25:45 +0200
   </pubDate>
   <title><![CDATA[How far can your brand travel?]]></title>
   <description><![CDATA[How far can you go with brand extensions? It depends on how well the core brand is established in its original product class, says strategic marketing specialist Roman Cylkowski.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96679&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Nov 2007 12:24:35 +0200
   </pubDate>
   <title><![CDATA[The numbers: print]]></title>
   <description><![CDATA[Which print titles attract the most adspend? 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96680&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Nov 2007 15:45:57 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96654&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Nov 2007 12:28:40 +0200
   </pubDate>
   <title><![CDATA[Assegais Awards 2007 winners ]]></title>
   <description><![CDATA[The DMA Assegai Awards took place this week. Read here to see all the winners and who walked away with direct marketer and organisation of the year.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96663&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Nov 2007 12:29:30 +0200
   </pubDate>
   <title><![CDATA[Making music the medium ]]></title>
   <description><![CDATA[How do you connect with the youth in an advertising saturated world? Re:act - the creative arm of the Re:public Media Group, came up with an interesting solution.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96661&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Nov 2007 12:27:24 +0200
   </pubDate>
   <title><![CDATA[The killer app of this time. Delivering customer value]]></title>
   <description><![CDATA[Recent research has shown that customers have lost faith in company systems and processes and rely instead on consistent performance from staff who deal with customers, writes Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96662&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Nov 2007 17:48:15 +0200
   </pubDate>
   <title><![CDATA[Food & Beverage advertising award: call for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96631&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 06 Nov 2007 15:31:56 +0200
   </pubDate>
   <title><![CDATA[Desperately seeking service]]></title>
   <description><![CDATA[After government, the telecommunications industry ranked the lowest on the 2007 Orange Index on customer service. MTN is at the top of the pack, and showing improvement]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96606&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Nov 2007 15:34:33 +0200
   </pubDate>
   <title><![CDATA[Who ranks number one in customer service?]]></title>
   <description><![CDATA[Government ranks last in the 2007 Orange Index on customer service. Who ranks first?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96602&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Nov 2007 17:42:52 +0200
   </pubDate>
   <title><![CDATA[PAMRO meeting in Nigeria]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96628&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 29 Nov 2007 13:47:29 +0200
   </pubDate>
   <title><![CDATA[Enterprise IG becomes The Brand Union]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96632&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Nov 2007 13:45:27 +0200
   </pubDate>
   <title><![CDATA[New at Monitoring SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96630&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Nov 2007 12:43:24 +0200
   </pubDate>
   <title><![CDATA[Blogging and the embargo                     ]]></title>
   <description><![CDATA[Should public relations practitioners be worried about the impact of blogging on embargoes, asks Cindy Offer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96604&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Nov 2007 13:46:13 +0200
   </pubDate>
   <title><![CDATA[New members for OPA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96629&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Nov 2007 12:27:15 +0200
   </pubDate>
   <title><![CDATA[Presidency denies hidden agenda in Johncom bid ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96552&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Nov 2007 15:06:15 +0200
   </pubDate>
   <title><![CDATA[New appointments: 6 November]]></title>
   <description><![CDATA[New appointments and promotions announced this week, including a new joint MD for Grey Group South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96560&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Nov 2007 12:23:35 +0200
   </pubDate>
   <title><![CDATA[Special Assignment wins Vodacom journalism award ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96551&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 06 Nov 2007 13:18:15 +0200
   </pubDate>
   <title><![CDATA[Fox's earth: Self-propelled brands]]></title>
   <description><![CDATA[Can PR gurus find the formula that converts a transient personality into a self-propelling brand? Not likely, writes Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96559&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Nov 2007 13:25:20 +0200
   </pubDate>
   <title><![CDATA[Web 2.0 demands new metrics for success]]></title>
   <description><![CDATA[We need to reassess the ways in which we evaluate the success and failure of online marketing campaigns, writes Jacqui Boyd, the Online Media Planning Director at Acceleration Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96553&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Nov 2007 13:12:46 +0200
   </pubDate>
   <title><![CDATA[UK marketing trends]]></title>
   <description><![CDATA[Advertising is still the biggest item in marketing budgets, but its place is being challenged by other marketing activities like lead generation and direct mail, according to a UK survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96456&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Nov 2007 10:48:37 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 1 November]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96439&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Nov 2007 10:32:31 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: poor packaging]]></title>
   <description><![CDATA[Packaging should ensure your product has a distinctive look and stands out from the crowd. If this is true, Schweppes are doing something wrong, writes Sandra Gordon in Pet Peeves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96438&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Nov 2007 11:26:23 +0200
   </pubDate>
   <title><![CDATA[Going beyond the game]]></title>
   <description><![CDATA[One of the biggest challenges in sports event branding is about exposing what the destination country is about, whilst still capturing the essence of the actual event, according to S'bu Manqele, group business director of the Switch Group. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96445&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Nov 2007 11:27:16 +0200
   </pubDate>
   <title><![CDATA[New TVC for Southern Sun ]]></title>
   <description><![CDATA[Advertising agency MorrisJones & Co has come up with a new and emotive television advert for the Southern Sun 'You’ve Arrived' campaign. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96441&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Nov 2007 11:34:13 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: advertising allsorts]]></title>
   <description><![CDATA[Bill Clinton, pumpkins and dancing chimpanzees all make a showing in the lighter side of marketing's selection of advertising allsorts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96452&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Nov 2007 10:53:25 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Bowing out]]></title>
   <description><![CDATA[Doing enough just to get by instead of striving for excellence is doing an injustice to yourself, writes Matebello Motloung in her final column for Marketingweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96440&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Oct 2007 11:24:31 +0200
   </pubDate>
   <title><![CDATA[Branding and recruitment]]></title>
   <description><![CDATA[The recruitment game is changing as HR practitioners align their jobs with corporate branding, says Mark Gray of marketing and human resources firm Graylink.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96349&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Oct 2007 11:32:39 +0200
   </pubDate>
   <title><![CDATA[Another perspective on brand Springbok]]></title>
   <description><![CDATA[Andrew Miller, a consulting director, says leadership was the defining factor in the success of brand Springbok.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96351&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Oct 2007 11:15:56 +0200
   </pubDate>
   <title><![CDATA[Creativity works]]></title>
   <description><![CDATA[Art and creativity should be used as a role model for business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96348&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 29 Oct 2007 15:30:56 +0200
   </pubDate>
   <title><![CDATA[Brand lessons from the Rugby World Cup 2007]]></title>
   <description><![CDATA[The success of the Springbok brand may seem miraculous, but it is a result of the brand custodians sticking to a series of well established brand principles, writes Janice Spark, director of Idea Engineers. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96316&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 29 Oct 2007 15:39:50 +0200
   </pubDate>
   <title><![CDATA[New appointments: 30 October]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96319&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 29 Oct 2007 15:35:23 +0200
   </pubDate>
   <title><![CDATA[Tips on better pitching]]></title>
   <description><![CDATA[Does the press release still have a role to play in modern communications practice? PR veteran Marcus Brewster offers some tips.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96317&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 26 Oct 2007 11:14:16 +0200
   </pubDate>
   <title><![CDATA[Essentials gets a new editor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96251&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 26 Oct 2007 11:18:02 +0200
   </pubDate>
   <title><![CDATA[What makes South Africans happy? ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96249&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Mar 2008 14:49:49 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: the fat bride]]></title>
   <description><![CDATA[The Herbex ad with the curvy bride makes me cringe every time I see it, writes Gillian Jones.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96199&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Oct 2007 12:22:46 +0200
   </pubDate>
   <title><![CDATA[Fun stuff: viral campaigns]]></title>
   <description><![CDATA[Conservative viral campaigns are unlikely to get you much attention, as consumers want stuff that's funny. Here are some that have made viral waves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96205&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Oct 2007 10:55:42 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Rugby and the whinging poms ]]></title>
   <description><![CDATA[After months of bad news, the Springboks have reminded Matebello Motloung how it feels to be a South African, and this is why she has a bone to pick with the British media. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96201&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Oct 2007 11:24:19 +0200
   </pubDate>
   <title><![CDATA[A tale of three townships]]></title>
   <description><![CDATA[To Tracey Wraight, and the thousands who grew up in the cotton wool womb of the ‘burbs, the sheer mention of Alex, Soweto and Orange Farm sends a shiver down the spine. But it is this misconception that has resulted in miscommunication, and a project by McCann Worldgroup SA to dispel some of the myths.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96202&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Oct 2007 10:47:14 +0200
   </pubDate>
   <title><![CDATA[News Account moves and wins: 25 October]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96200&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 25 Oct 2007 11:08:27 +0200
   </pubDate>
   <title><![CDATA[The changing face of management ]]></title>
   <description><![CDATA[Some say being in management is like being halfway up a tree full of monkeys, writes motivational speaker Gavin Sharples. He share tips on how managers can avoid this trap. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96203&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 25 Oct 2007 10:55:51 +0200
   </pubDate>
   <title><![CDATA[You will do what you are told]]></title>
   <description><![CDATA[First they banned smoking, now they're going to examine your drinking habits, and if you're not careful you may just find you're a hazardous drinker, writes Chris Brewer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96178&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 24 Oct 2007 18:04:52 +0200
   </pubDate>
   <title><![CDATA[Law of the brand: McRubbish]]></title>
   <description><![CDATA[McDonalds makes an unhappy meal of its court case. A hash even, writes trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96177&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Oct 2007 09:23:11 +0200
   </pubDate>
   <title><![CDATA[Have you asked your pharmacist?]]></title>
   <description><![CDATA[JWT Cape Town offers some dos and don'ts for working with the pharmaceutical industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96105&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Oct 2007 17:09:23 +0200
   </pubDate>
   <title><![CDATA[Graffiti girl bags top design award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96140&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Oct 2007 17:11:50 +0200
   </pubDate>
   <title><![CDATA[Loeries Awards date announced ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96141&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Oct 2007 12:01:09 +0200
   </pubDate>
   <title><![CDATA[Making the most of rugby fever]]></title>
   <description><![CDATA[Marketers are making the most of our rugby euphoria, including the buying of the most expensive 30-second advertising spot in the history of the country.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96112&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Oct 2007 09:35:42 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Ads beyond belief]]></title>
   <description><![CDATA[Is the Robertson Rajah curry powder ad too far-fetched? Michelle Nkadimeng thinks so, in this Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96080&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 22 Oct 2007 14:39:31 +0200
   </pubDate>
   <title><![CDATA[New appointments: 23 October]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96078&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Oct 2007 09:34:34 +0200
   </pubDate>
   <title><![CDATA[Media to rely more on advertising]]></title>
   <description><![CDATA[Media executives expect that advertising, driven by digital advertising, could become the most prevalent business model within five years. Previously media companies have derived around 35% of their revenue from advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96085&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Oct 2007 09:36:30 +0200
   </pubDate>
   <title><![CDATA[Agency entrepreneurship recognised]]></title>
   <description><![CDATA[Ad agency morrisjones&co is a finalist in the emerging category of the South African chapter of the Ernst & Young World Entrepreneur awards 2007.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96084&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Oct 2007 09:37:27 +0200
   </pubDate>
   <title><![CDATA[Up close with Nu Metro's Justine Saladino]]></title>
   <description><![CDATA[The DVD market has seen a 50% year-on-year growth in the last few years. The rise of home entertainment has contributed to this, but Nu Metro's executive head of marketing Justine Saladino cites content and affordability as the key drivers behind growth. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=96081&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Oct 2007 12:15:38 +0200
   </pubDate>
   <title><![CDATA[Understanding the South African shopper ]]></title>
   <description><![CDATA[The shopping behaviour of South African consumers has changed more in the last three decades than in the 100 years preceding the sixties, writes Jacques du Preez, managing director of Provantage Media. This mirrors what has taken place in other global markets. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95990&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Oct 2007 13:04:17 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: beauty]]></title>
   <description><![CDATA[Consumers now have the power, and marketers no longer control the message. This is brilliantly demonstrated in the rip-off of a Doves viral advertising campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95989&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 18 Oct 2007 12:08:25 +0200
   </pubDate>
   <title><![CDATA[Numbers and spiritual media]]></title>
   <description><![CDATA[How much advertising revenue does spiritual media attract? Check out the numbers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95993&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Oct 2007 16:37:55 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 18 October]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95971&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Oct 2007 12:13:33 +0200
   </pubDate>
   <title><![CDATA[Out Loud: marketing SA's answer to Barbie ]]></title>
   <description><![CDATA[South Africa's attempt to address children's low self-esteem and desire to be like Barbie has failed. The country launched Palesa a few years ago, but the full-figured black doll is not selling as well as expected, which suits marketers and the industry quite well, writes Matebello Motloung. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95964&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 17 Oct 2007 15:40:48 +0200
   </pubDate>
   <title><![CDATA[The death-knell for TV advertising?]]></title>
   <description><![CDATA[Are the PVR (Personal Video Recorders) and its American counterpart, DVR (Digital Viewing Recorders), and TiVo really a cause for alarm? Tracey Wraight examines the issue. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95966&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Oct 2007 12:00:55 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Leave my rugby screen alone]]></title>
   <description><![CDATA[Marketers are bombarded with messages about how it is no longer acceptable to annoy consumers and intrude on their time, and that it is better to engage them. Pity no one told certain marketers paying big bucks to annoy us during the screening of the Rugby World Cup games, writes Gillian Jones in Pet Peeves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95906&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Oct 2007 10:43:50 +0200
   </pubDate>
   <title><![CDATA[Financial Ads recognised]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95901&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Oct 2007 10:30:46 +0200
   </pubDate>
   <title><![CDATA[Zola under the spotlight on World Aids Day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95898&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Oct 2007 15:26:18 +0200
   </pubDate>
   <title><![CDATA[To infinity... and beyond]]></title>
   <description><![CDATA[You don't need a big budget to create a slick commercial, according to the founders of Mars Productions. Tracey Wraight gets the low-down. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95904&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Oct 2007 11:59:09 +0200
   </pubDate>
   <title><![CDATA[Playing Skollie: Lies and overclaim in market research]]></title>
   <description><![CDATA[The 'skollie' effect can ruin market research. Research expert Vusi Vuma analyses how to avoid overclaim and white lies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95905&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Oct 2007 17:19:13 +0200
   </pubDate>
   <title><![CDATA[Giving people what they want]]></title>
   <description><![CDATA[The cellphone is positioned to give people the information they want, when they want it. So marketers need to make sure they make the right content available in the right format. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95874&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Oct 2007 15:27:45 +0200
   </pubDate>
   <title><![CDATA[Stop using email ]]></title>
   <description><![CDATA[Business communicators should stop using email and start thinking more innovatively about how they reach people, communicators were told at the International Association of Business Communicators conference. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95877&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 15 Oct 2007 17:10:16 +0200
   </pubDate>
   <title><![CDATA[New appointments: 16 October]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95870&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Oct 2007 17:24:13 +0200
   </pubDate>
   <title><![CDATA[PJ Powers v McCann still ongoing]]></title>
   <description><![CDATA[Singer PJ Powers case of defamation against advertising agency McCann-Erickson continues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95875&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 11 Oct 2007 13:08:23 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 11 October]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95703&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Oct 2007 13:11:00 +0200
   </pubDate>
   <title><![CDATA[The five answers]]></title>
   <description><![CDATA[There are five answers every CEO and marketing director should want to know about customers, writes Jeanne Bliss]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95705&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Oct 2007 13:16:54 +0200
   </pubDate>
   <title><![CDATA[BEE consortium acquires 25,1% of Moneyweb]]></title>
   <description><![CDATA[AltX-listed business and financial media company Moneyweb Holdings - which is joint owner of Marketingweb - has introduced a broad based black empowerment partner.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95709&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Oct 2007 13:36:32 +0200
   </pubDate>
   <title><![CDATA[Fun stuff: the animal theme]]></title>
   <description><![CDATA[This week's lighter side of marketing is loosely themed around animals, from gorillas to wannabe cats.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95710&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 11 Oct 2007 13:15:33 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Training rip-off]]></title>
   <description><![CDATA[The last few years have seen a rise in one or two day seminars for working professionals. Are these worth the exuberant fees they charge? Matebello Motloung thinks it is daylight robbery. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95707&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 11 Oct 2007 13:09:19 +0200
   </pubDate>
   <title><![CDATA[Assegai entry deadline extended]]></title>
   <description><![CDATA[The Assegai Award entry deadline has been extended.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95704&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 11 Oct 2007 13:13:20 +0200
   </pubDate>
   <title><![CDATA[The digital revolution]]></title>
   <description><![CDATA[Are you ready for the digital revolution? If you're looking for some answers or you think digital does not apply in SA, Fernando Romano, executive creative director of Lowe Worldwide, New York, offers some insights. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95706&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Oct 2007 13:13:49 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 October]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95609&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Oct 2007 13:39:43 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: Broadcasting disease]]></title>
   <description><![CDATA[South African radio and TV stations suffer from distortion - and it's the reason people are tuning out, says Andy Thomas in today's Pet Peeve. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95624&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Oct 2007 13:37:28 +0200
   </pubDate>
   <title><![CDATA[Fox's earth: Bloody minded? Me?]]></title>
   <description><![CDATA[Public service advertising has had zero effect over the years. So why do we persist, asks Nigel Fox while having a dip at the petro-chemical industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95613&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Oct 2007 13:38:25 +0200
   </pubDate>
   <title><![CDATA[Sexpo and women]]></title>
   <description><![CDATA[How do you market an exhibition about sex, especially if you want to attract a classy crowd? The organiser of Sexpo, South Africa's first health, sexuality and lifestyle exhibition, shares his secrets. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95621&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Oct 2007 14:29:10 +0200
   </pubDate>
   <title><![CDATA[Digital diatribe]]></title>
   <description><![CDATA[Advertising on MySpace is crazy, and other thoughts on the digital world according to Simon Waterfall, D&AD president and creative director of POKE.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95615&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Oct 2007 13:39:01 +0200
   </pubDate>
   <title><![CDATA[A thought on the weather]]></title>
   <description><![CDATA[Monday's over-reaction to an exaggerated storm warning in Joburg demonstrates the power of social networks and online communication, says Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95617&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Oct 2007 10:47:48 +0200
   </pubDate>
   <title><![CDATA[Media24 comes clean]]></title>
   <description><![CDATA[Media24 has confirmed that five Touchline Media magazines inflated their circulation figures and three senior managers resigned in connection with the irregularities.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95465&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Oct 2007 10:42:53 +0200
   </pubDate>
   <title><![CDATA[Out Loud: word of mouth ]]></title>
   <description><![CDATA[If you're doing genuinely good work and doing it from the heart, you will never have to advertise your services, writes Matebello Motloung. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Oct 2007 09:33:33 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: health warnings]]></title>
   <description><![CDATA[Enjoy these quirky takes on health warnings in this week's fun side of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95462&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Oct 2007 10:34:50 +0200
   </pubDate>
   <title><![CDATA[Hot topics at ad:tech London 2007]]></title>
   <description><![CDATA[Diane Charton of Acceleration Media gives an overview of the hot topics that emerged out of ad:tech London 2007 - a global interactive advertising and technology conference.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95470&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Oct 2007 10:26:39 +0200
   </pubDate>
   <title><![CDATA[Deliver customer experience with your own Facebook]]></title>
   <description><![CDATA[Private social networks are set to make a massive contribution within the business sector, writes Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95469&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Oct 2007 09:36:47 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 4 October]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95463&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Oct 2007 09:38:24 +0200
   </pubDate>
   <title><![CDATA[Harmony PR disaster]]></title>
   <description><![CDATA[Former Harmony CEO Bernard Swanepoel says the PR around his resignation was 'mishandled'.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95464&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Oct 2007 09:21:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 October]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95354&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Oct 2007 10:14:41 +0200
   </pubDate>
   <title><![CDATA[Win win situation]]></title>
   <description><![CDATA[Those annoying phone calls from market researchers asking for 'a couple of minutes of your time' while you get nothing in return could be a thing of the past. Now you can answer their questions online and stand a chance of winning fabulous prizes, as Tracey Wraight discovered. And marketers win too.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95350&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Oct 2007 09:18:03 +0200
   </pubDate>
   <title><![CDATA[Another side to security]]></title>
   <description><![CDATA[Security can grow customer knowledge, insight and conversations, according to US security professionals Jackie Bassett and Don Ulsch who deal with exploitation, hackers and espionage.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95352&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Oct 2007 09:19:50 +0200
   </pubDate>
   <title><![CDATA[Capturing the audience of the future]]></title>
   <description><![CDATA[The advertising industry is facing a revolution spurred by a new type of consumer - Dave 2.0 - who feels bombarded by messages that are often irrelevant. To get through to him, agencies need to evolve, says ideas agency Re:Act. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95353&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 02 Oct 2007 09:15:32 +0200
   </pubDate>
   <title><![CDATA[The Naked Truth]]></title>
   <description><![CDATA[As every woman knows, shopping is a bittersweet pleasure. Finding that perfect dress, pair of pants or shirt that hugs all the right parts and hides the imperfections is a victory akin to climbing Everest. As Tracey Wraight argues, that 'hit rate' could be so much higher if clothing shops did a bit of revamping.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95351&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Oct 2007 16:31:35 +0200
   </pubDate>
   <title><![CDATA[Creative fix of global flavour]]></title>
   <description><![CDATA[Retaining the services of an advertising or marketing agency is a costly exercise, which is why Tracey Wraight believes that the latest addition to the South African marketing industry Ad!dict Creative Lab is such a revolutionary concept.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95343&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Oct 2007 12:42:00 +0200
   </pubDate>
   <title><![CDATA[Chaos follows confusion]]></title>
   <description><![CDATA[There are more developments regarding the association football tournament scheduled to take place at the southern tip of the African continent in three years time, writes trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95325&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Oct 2007 15:09:30 +0200
   </pubDate>
   <title><![CDATA[Progress on MAC transformation charter]]></title>
   <description><![CDATA[The Marketing, Advertising and Communications Transformation Charter, setting targets for industry transformation by 2014, was handed over to the Minister in the Presidency. It confirms 45% black ownership and 50% black management by 2014.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95333&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 01 Oct 2007 16:07:10 +0200
   </pubDate>
   <title><![CDATA[Social networking will impact your business]]></title>
   <description><![CDATA[In today's rapidly evolving business landscape, it is essential to understand how to take advantage of groundbreaking technologies like instant messaging, podcasts, really simple syndication and wikis.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95339&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 09:20:09 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Heritage ]]></title>
   <description><![CDATA[In celebration of Heritage Day, Matebello Motloung commemorated one aspect of her inheritance which continues to be challenged even today - her curves. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95230&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 08:39:54 +0200
   </pubDate>
   <title><![CDATA[ASA bans Telkom TV commercial]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95223&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 08:34:42 +0200
   </pubDate>
   <title><![CDATA[Starcom moves ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95220&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 08:36:06 +0200
   </pubDate>
   <title><![CDATA[Mobile advertising guidelines]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95221&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 09:04:38 +0200
   </pubDate>
   <title><![CDATA[AMASA Joburg’s annual party]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95227&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 12:27:31 +0200
   </pubDate>
   <title><![CDATA[New breed]]></title>
   <description><![CDATA[There's a new breed out there and it works, writes Peter Cheales of today's high flying business leaders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95231&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 08:28:39 +0200
   </pubDate>
   <title><![CDATA[PRISA president on ethics]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95216&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 08:29:30 +0200
   </pubDate>
   <title><![CDATA[SA least in favour of smoking bans ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95218&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 08:59:28 +0200
   </pubDate>
   <title><![CDATA[Apex judges announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95224&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 09:08:28 +0200
   </pubDate>
   <title><![CDATA[Ad agencies' revolving doors]]></title>
   <description><![CDATA[Staff turnover in advertising agencies is really high, and this severely affects morale and the clients. Philippa Cross explores the issue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95228&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 08:30:23 +0200
   </pubDate>
   <title><![CDATA[SA Agency shines at international awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95219&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 08:36:50 +0200
   </pubDate>
   <title><![CDATA[Entries open for Assegai Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95222&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 09:01:20 +0200
   </pubDate>
   <title><![CDATA[ACA announces 2008 Board ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95225&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 26 Sep 2007 15:15:55 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: trick of the eye]]></title>
   <description><![CDATA[This pavement art never ceases to amaze. Just imagine what you could do with this as a marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95193&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 26 Sep 2007 11:28:45 +0200
   </pubDate>
   <title><![CDATA[Do advertisers pay more for a white readership?]]></title>
   <description><![CDATA[The advertising industry was accused of racism in 2000. But a new study has found that advertisers are not paying more for white readers of magazines.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95178&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 26 Sep 2007 15:51:57 +0200
   </pubDate>
   <title><![CDATA[Introducing the Design Economy]]></title>
   <description><![CDATA[The successful companies of tomorrow will be the ones that can out-imagine and out-create their competition, writes Adelle Wapnick. And this signals the emergence of The Design Economy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95196&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 26 Sep 2007 15:54:27 +0200
   </pubDate>
   <title><![CDATA[News Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95199&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Sep 2007 11:25:01 +0200
   </pubDate>
   <title><![CDATA[Making good on advertising]]></title>
   <description><![CDATA[There is no doubt that great advertising works. It cuts through and it sells. But it also sends a message and sets a standard. It sets an expectation of what the brand experience is going to feel like. And brands must deliver.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95079&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Sep 2007 11:37:41 +0200
   </pubDate>
   <title><![CDATA[Standard Bank supports Natural Born Hitters ]]></title>
   <description><![CDATA[Tell us what you think of the Standard Bank campaign for the Twenty20 Cricket.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95083&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Sep 2007 10:53:49 +0200
   </pubDate>
   <title><![CDATA[The future of TV]]></title>
   <description><![CDATA[Have you tried upgrading your DStv decoder? Chris Brewer gave it a bash and found himself so frustrated that he is putting out the welcome mat for competition to MultiChoice.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95068&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 26 Sep 2007 10:35:38 +0200
   </pubDate>
   <title><![CDATA[Social Media Marketing - A Reality Check]]></title>
   <description><![CDATA[Droves of marketers are drooling over social media as if it is the cure-all for online marketing. A number of fundamental flaws and overstatements concerning social media as a whole seem to be ignored or side-stepped by marketers as they charge blindly in search of the new digital gold.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95078&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 27 Sep 2007 08:31:34 +0200
   </pubDate>
   <title><![CDATA[New appointments: 25 September ]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95077&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Sep 2007 12:11:33 +0200
   </pubDate>
   <title><![CDATA[The existential product]]></title>
   <description><![CDATA[The product has gone existential and is now more of an idea than a thing. This means that the last stage of product completion exists in the mind of the customer. And for marketers this presents a unique challenge.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95070&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Sep 2007 11:29:37 +0200
   </pubDate>
   <title><![CDATA[Language, culture and branding ]]></title>
   <description><![CDATA[Ulimi Lwami (my language), a joint venture between the SABC and Vega the Brand Communications School, uses better understanding of culture to improve brand communication. Matebello Motloung speaks to Phumza Manqindi, national Ulimi Lwami navigator. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95082&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 25 Sep 2007 11:39:24 +0200
   </pubDate>
   <title><![CDATA[Media24 news black-out on circulation scandal]]></title>
   <description><![CDATA[Media24 Magazines will not make any further press statements on irregularities in its circulation figures until an audit has been completed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=95086&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Sep 2007 11:02:59 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 20 September]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94920&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Sep 2007 14:56:01 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Branding SA]]></title>
   <description><![CDATA[The International Marketing Council has a tough job managing the image of SA given the recent developments, writes Matebello Motloung.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94937&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Sep 2007 14:53:45 +0200
   </pubDate>
   <title><![CDATA[Marketers, be bold]]></title>
   <description><![CDATA[Why is it that most marketing is either invisible or irritating? Brand guru Scott Bedbury, who worked on Nike and Starbucks, shares his insights with South African marketers. And he blames pre-testing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94935&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Sep 2007 10:56:18 +0200
   </pubDate>
   <title><![CDATA[Shooting yourself in the foot]]></title>
   <description><![CDATA[One of the major banks says it will donate to charity if it screws up. This is insulting to the customers, maintains Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94918&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Sep 2007 10:52:50 +0200
   </pubDate>
   <title><![CDATA[Persecution]]></title>
   <description><![CDATA[The UK's attitude towards smokers reminds Chris Brewer of how lepers were once treated, as he laments the death of the Great British Pub.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94917&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Sep 2007 15:01:11 +0200
   </pubDate>
   <title><![CDATA[Supplier for an hour. A customer for life.]]></title>
   <description><![CDATA[You should treat your suppliers as if they are potential customers, if not better, writes Peter Cheales. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94919&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 19 Sep 2007 15:31:51 +0200
   </pubDate>
   <title><![CDATA[NAB gets Namibian newspaper]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94881&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 19 Sep 2007 15:32:39 +0200
   </pubDate>
   <title><![CDATA[NAFCOC conference on entrepreneurship]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94882&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 19 Sep 2007 15:34:44 +0200
   </pubDate>
   <title><![CDATA[Launch of Onlineombud.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94884&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 19 Sep 2007 15:28:39 +0200
   </pubDate>
   <title><![CDATA[FCB changes name and address]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94879&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 19 Sep 2007 15:29:30 +0200
   </pubDate>
   <title><![CDATA[ASA bans Kulula advert]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94880&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 19 Sep 2007 15:33:25 +0200
   </pubDate>
   <title><![CDATA[PLAYER magazine tees off ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94883&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Sep 2007 11:11:51 +0200
   </pubDate>
   <title><![CDATA[New appointments: 18 September ]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94809&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 13 May 2008 11:18:40 +0200
   </pubDate>
   <title><![CDATA[Get listed on the Marketingweb Network]]></title>
   <description><![CDATA[The Marketingweb Network connects people and companies working in the greater marketing sector in one easy to source guide. If you have not yet listed your company, why not do so now.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94802&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Sep 2007 09:53:24 +0200
   </pubDate>
   <title><![CDATA[PPS and the elite]]></title>
   <description><![CDATA[In an industry where the more members you have the better, PPS Insurance is sticking to its strict membership criteria, approving applications of a certain calibre of graduate professionals only. Matebello Motloung talks to Blanka Sulentic, PPS marketing head, on the rationale behind this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94800&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Sep 2007 11:15:19 +0200
   </pubDate>
   <title><![CDATA[Media24 magazines withdraw from Pica awards]]></title>
   <description><![CDATA[Media24 Magazines has announced that it is withdrawing seven of its titles from the PICAS following their suspension from the Audit Bureau of Circulations for allegedly inflating their circulation figures. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94798&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Sep 2007 08:53:33 +0200
   </pubDate>
   <title><![CDATA[Exhibition on the wild side]]></title>
   <description><![CDATA[Do you still blush at the mention of sex, erotica, bondage and vibrators? Maybe it's time to get over your embarrassment and head to Sexpo, an exhibition on sexuality and sensuality, writes Tracey Wraight. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94796&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Sep 2007 16:15:32 +0200
   </pubDate>
   <title><![CDATA[Don't over communicate ]]></title>
   <description><![CDATA[Messaging management is key to maintaining good relationships with consumers when using cellphone messaging, writes Riaan Groenewald. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94776&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Sep 2007 10:17:33 +0200
   </pubDate>
   <title><![CDATA[ASA ambush]]></title>
   <description><![CDATA[The performances against Zambia and Uruguay were woeful. Yet South African companies are fighting to associate themselves with Bafana Bafana, writes trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94718&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 05 Oct 2007 10:49:11 +0200
   </pubDate>
   <title><![CDATA[Media24 women's titles suspended ]]></title>
   <description><![CDATA[The Audit Bureau of Circulations has suspended seven women's magazines owned by Media24 following revelations of irregularities in the publications' circulation figures. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=94719&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Sep 2007 08:48:02 +0200
   </pubDate>
   <title><![CDATA[Icasa announces new pay-TV licence holders ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87498&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Sep 2007 08:53:47 +0200
   </pubDate>
   <title><![CDATA[Bavarian motoring whingers ]]></title>
   <description><![CDATA[BMW's valiant quest to keep the price of spare parts sky-high continues, writes trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87501&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Sep 2007 08:45:44 +0200
   </pubDate>
   <title><![CDATA[Scott Bedbury on branding SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87497&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Sep 2007 08:49:55 +0200
   </pubDate>
   <title><![CDATA[News Account moves and wins: 13 September]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87499&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Sep 2007 08:51:46 +0200
   </pubDate>
   <title><![CDATA[To the hotel born]]></title>
   <description><![CDATA[Some people seem perfectly designed for their professions, writes Peter Cheales. Is this what you would call personal branding?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87500&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Sep 2007 08:57:23 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Where's the reminder?]]></title>
   <description><![CDATA[Why don't newspapers tell subscribers their subscription is expiring, asks Bette Kun in Pet Peeves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87503&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 14 Sep 2007 11:27:10 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Interns - they don't make them the same ]]></title>
   <description><![CDATA[Whatever happened to the good intern - someone who takes initiative, is willing to learn and has no attitude, asks Matebello Motloung. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87502&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 13 Sep 2007 09:59:07 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: sports ads]]></title>
   <description><![CDATA[We are a sports mad nation right now, with the Rugby World Cup, Twenty 20 Cricket and loads of soccer, so it's a good time to look at some of the humorous sports ads out there.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87508&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 12 Sep 2007 15:33:59 +0200
   </pubDate>
   <title><![CDATA[Macho adverts put some men off]]></title>
   <description><![CDATA[Marlboro Man, or his current macho billboard equivalent, is putting off metrosexuals from buying products, research shows.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87483&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 12 Sep 2007 10:45:49 +0200
   </pubDate>
   <title><![CDATA[ASA orders MTN to withdraw advert]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87459&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Sep 2007 08:57:13 +0200
   </pubDate>
   <title><![CDATA[Pendorings: A bull run as 2Buffels clean up]]></title>
   <description><![CDATA[Newcomer 2Buffels Advertising walked away with five accolades at the Pendoring Awards for Afrikaans adverts in Johannesburg on Friday evening.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87385&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 10 Sep 2007 17:23:04 +0200
   </pubDate>
   <title><![CDATA[DMA Assegai Awards call for entries]]></title>
   <description><![CDATA[Entries to the DMA Assegai Awards 2007, which recognise the best in direct response marketing, close on October 12.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87369&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 10 Sep 2007 17:03:59 +0200
   </pubDate>
   <title><![CDATA[Binnelanders hits the stage]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87365&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 10 Sep 2007 17:01:59 +0200
   </pubDate>
   <title><![CDATA[SAMRA Council for 2007/2008 ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87363&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 10 Sep 2007 17:24:46 +0200
   </pubDate>
   <title><![CDATA[The art and science of marketing]]></title>
   <description><![CDATA[Is marketing an art or a science? Scott Bedbury, former chief marketing officer of Nike and Starbucks, argues that it is both. Here are his thoughts ahead of his full day presentation in Johannesburg next week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87370&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 10 Sep 2007 17:29:43 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Pidgin Pie]]></title>
   <description><![CDATA[The inhabitants of the ivory tower of linguistic purity should come down to street level and recognise people in the streets are saying 'yebo yes' and 'met eish', writes Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87373&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Sep 2007 17:31:42 +0200
   </pubDate>
   <title><![CDATA[You're South African]]></title>
   <description><![CDATA[South Africans have shown the world what a great nation we are by turning the country around before. Let's do it again, writes author and conference speaker Gavin Sharples. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87374&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Sep 2007 17:05:47 +0200
   </pubDate>
   <title><![CDATA[Gillian Rightford launches Adtherapy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87366&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Sep 2007 17:26:35 +0200
   </pubDate>
   <title><![CDATA[Creatives' Funniest Moments - part 2]]></title>
   <description><![CDATA[Creative directors share their funniest and/or weirdest moments in advertising with Matebello Motloung.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87372&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Sep 2007 17:18:35 +0200
   </pubDate>
   <title><![CDATA[Enter the Blank Page Exhibition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87367&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Sep 2007 17:33:30 +0200
   </pubDate>
   <title><![CDATA[New appointments: 11 September ]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87375&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Sep 2007 17:35:26 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: Tales of Telkom]]></title>
   <description><![CDATA[Is Telkom's ad campaign for ADSL misleading or simply poor service delivery, asks Anita du Toit.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87376&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 10 Sep 2007 17:03:07 +0200
   </pubDate>
   <title><![CDATA[ASA radio show's new time slot]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87364&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 11:52:54 +0200
   </pubDate>
   <title><![CDATA[IABC Africa Quill Awards deadline extended]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87187&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 11:16:56 +0200
   </pubDate>
   <title><![CDATA[News Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87180&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 11:14:50 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Insulting Afrikaners]]></title>
   <description><![CDATA[If you want to attract Afrikaans advertisers, try getting the language right, says Riaan Grobler. In Pet Peeves, members of the marketing industry get their chance to get things off their chests.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87179&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 11:23:53 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Why I'm going to continue drinking ]]></title>
   <description><![CDATA[The Health Department has published regulations that will see liquor bottles carry health warning labels. Matebello Motloung thinks they shouldn't have gone the old route of appealing to logic. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87183&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 11:52:26 +0200
   </pubDate>
   <title><![CDATA[The quirkier side of advertising]]></title>
   <description><![CDATA[Enjoy these examples of advertising that makes you laugh out loud, and manage to get the message across effectively.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87169&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 11:46:27 +0200
   </pubDate>
   <title><![CDATA[MFP Holdings buys The Refinery ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87188&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 11:21:35 +0200
   </pubDate>
   <title><![CDATA[2010 update ]]></title>
   <description><![CDATA[We're still three years away from Ecuador 0, Lithuania 0, and already the World Cup is becoming a trifle tedious, writes trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87182&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 11:44:17 +0200
   </pubDate>
   <title><![CDATA[MultiChoice's DStv Bouquet shuffles]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87186&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 09:40:34 +0200
   </pubDate>
   <title><![CDATA[Online advertisers must be adventurous]]></title>
   <description><![CDATA[Advertisers must keep pace with trend towards richer and more interactive media, according to Jacqui Boyd, the online media planning director at Acceleration Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87172&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Sep 2007 11:19:14 +0200
   </pubDate>
   <title><![CDATA[The challenging world of the Chief Marketing Officer]]></title>
   <description><![CDATA[The role of the Chief Marketing Officer (CMO) continues to be in the spotlight as organisations try to understand their contribution to the business. Why is it that this role has been chosen as the poster child for performance measurement, asks Deborah Eastman.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 10:21:12 +0200
   </pubDate>
   <title><![CDATA[The eleven commandments of PR]]></title>
   <description><![CDATA[What makes good PR work so well? Here are the Eleven Commandments of PR according to Marcus Brewster.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87080&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 10:31:23 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: Magazines all tease, no filler]]></title>
   <description><![CDATA[Magazines tease, but don't deliver, writes Charlene Naidoo. In Pet Peeves, members of the marketing industry have the opportunity to get it off their chests. Short, sharp, controversial and debatable - what's your trigger point?

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87086&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 09:20:00 +0200
   </pubDate>
   <title><![CDATA[Soweto gets first multiplex cinemas]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 10:28:50 +0200
   </pubDate>
   <title><![CDATA[New appointments: 4 September]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87085&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 09:20:43 +0200
   </pubDate>
   <title><![CDATA[Touchline Media's new division]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87071&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 09:23:39 +0200
   </pubDate>
   <title><![CDATA[Mango supports anti-crime initiative]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87073&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 09:24:41 +0200
   </pubDate>
   <title><![CDATA[Fashion journalism award winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87074&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 15:36:28 +0200
   </pubDate>
   <title><![CDATA[Creatives' funniest moments in advertising ]]></title>
   <description><![CDATA[This is the first of a series in which Marketingweb asks creative directors to share their funniest and/or weirdest moments in advertising. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87083&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 10:23:33 +0200
   </pubDate>
   <title><![CDATA[Wading through web analytics]]></title>
   <description><![CDATA[Measuring the success of your marketing campaigns via web analytics is hard, but not impossible. And if done right, it can transform measurement from a tedious obligation to a strategic competitive advantage.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87082&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 09:21:28 +0200
   </pubDate>
   <title><![CDATA[Quill Awards for communication excellence]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87072&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 10:26:27 +0200
   </pubDate>
   <title><![CDATA[The transformative power of SQ]]></title>
   <description><![CDATA[You've heard of IQ (Intelligence Quotient), then EQ (Emotional Quotient) now we have SQ (Spiritual Quotient), which is said to be an indicator of success in our rapidly changing world.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87084&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 09:18:25 +0200
   </pubDate>
   <title><![CDATA[Amstel chooses agency]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87068&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 04 Sep 2007 09:19:17 +0200
   </pubDate>
   <title><![CDATA[MediaGuardian Innovation Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87069&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 03 Sep 2007 15:42:12 +0200
   </pubDate>
   <title><![CDATA[Outdoor awards disappoint]]></title>
   <description><![CDATA[Judges of the Out of Home Media South Africa Awards (Ohmsa) were disappointed by the standard of the creative work submitted.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=87045&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 31 Aug 2007 06:54:39 +0200
   </pubDate>
   <title><![CDATA[2007 Ohmsa Award winners]]></title>
   <description><![CDATA[The winners of the inaugural Out of Home Media South Africa (Ohmsa) Awards were announced on Thursday night. Here they are.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 31 Aug 2007 06:46:25 +0200
   </pubDate>
   <title><![CDATA[All about the awards]]></title>
   <description><![CDATA[What are the Ohmsa awards about? Who are the judges?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86957&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 11:54:08 +0200
   </pubDate>
   <title><![CDATA[Pat on the Back: Winchester Mansions Hotel]]></title>
   <description><![CDATA[A Cape Town hotel deserves a pat on the back, says Sandra Gordon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86915&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 12:19:08 +0200
   </pubDate>
   <title><![CDATA[UCT offers strategic marketing course]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86920&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 13:25:50 +0200
   </pubDate>
   <title><![CDATA[BMW M3: one of a kind ad]]></title>
   <description><![CDATA[The BMW M3 campaign kicked off with the flighting of a television commercial, the only ad created for the vehicle worldwide. And it was made in our backyard by Ireland/Davenport. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86911&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 11:51:58 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Personal Assistants]]></title>
   <description><![CDATA[In this week's Out Loud, Matebello Motloung wonders why some PAs are rude and arrogant. What's the root of this self-importance? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86914&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 12:16:05 +0200
   </pubDate>
   <title><![CDATA[Award for excellence in business communication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 31 Aug 2007 16:52:38 +0200
   </pubDate>
   <title><![CDATA[Email speak]]></title>
   <description><![CDATA[In the fun side this week, we look at email terminology, which anyone with an overflowing in-box will relate to.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86910&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 11:48:46 +0200
   </pubDate>
   <title><![CDATA[Madam & Eve hit supermarkets]]></title>
   <description><![CDATA[South Africa's favourite comic strip Madam & Eve has launched a new range of domestic cleaning products. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86913&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 09:55:37 +0200
   </pubDate>
   <title><![CDATA[News Account moves and wins: 30 August ]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86904&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 12:13:51 +0200
   </pubDate>
   <title><![CDATA[APEX awards extended to Africa ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86916&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 12:17:24 +0200
   </pubDate>
   <title><![CDATA[Vega's new degree offering]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 09:52:25 +0200
   </pubDate>
   <title><![CDATA[Facebook opens consumers' eyes to mobile]]></title>
   <description><![CDATA[More and more people are accessing Facebook from their phones.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86902&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Aug 2007 12:18:10 +0200
   </pubDate>
   <title><![CDATA[ACA and AAA School on the move]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86919&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Aug 2007 09:34:07 +0200
   </pubDate>
   <title><![CDATA[New appointments: 28 August]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86800&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Aug 2007 12:33:37 +0200
   </pubDate>
   <title><![CDATA[Why transformation is still on the agenda]]></title>
   <description><![CDATA[Mike Boon is executive chairman of the Vulindlela Network, a company specialising in offering organisations solutions as to how to truly and meaningfully transform. Matebello Motloung finds out if such a goal is attainable. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86796&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Aug 2007 09:29:37 +0200
   </pubDate>
   <title><![CDATA[Just imagine]]></title>
   <description><![CDATA[Companies spend millions of rands in advertising to attract consumers. What they should be focusing on, however, is customer service and delight, writes Peter Cheales. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86799&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Aug 2007 12:57:12 +0200
   </pubDate>
   <title><![CDATA[What's with the itch?]]></title>
   <description><![CDATA[Why is it that some men, regardless of where they are including at the office, find it acceptable to scratch, hold or touch their private parts in public?, asks Malindi Kunene in this week's Pet Peeve. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86805&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Aug 2007 11:23:09 +0200
   </pubDate>
   <title><![CDATA[In Search of the (marketer’s) Holy Grail]]></title>
   <description><![CDATA[In marketing drinks, a person's liquid intake is a "Marketer's Holy Grail" if "liquid" is a part of the human need the brand is attempting to satisfy. It is an absolute, and irrefutable, independent variable, reveals research group Target Group Index. The company suggests marketers use this to measure the success of a brand because "If you do not measure it, you cannot manage it."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86801&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Aug 2007 09:08:16 +0200
   </pubDate>
   <title><![CDATA[Update on the DMA]]></title>
   <description><![CDATA[The Direct Marketing Association of SA launched in November 2005. What does it stand for, and what is it doing?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86798&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Aug 2007 10:42:17 +0200
   </pubDate>
   <title><![CDATA[The challenges of marketing insurance to the youth ]]></title>
   <description><![CDATA[Youth want instant gratification. Insurance isn't tangible, you can't see or touch it. So how do you sell insurance to them? Xan Wessels, a member of Liberty Life's youth programme Future Y, shares some tips.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86808&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 09:55:05 +0200
   </pubDate>
   <title><![CDATA[SAARF AMPS 2007A industry presentations]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86668&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 09:55:57 +0200
   </pubDate>
   <title><![CDATA[Winner of Big Blue Makhulu Polane t-shirt design]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86669&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 12:32:45 +0200
   </pubDate>
   <title><![CDATA[The Numbers Game: Women's magazines]]></title>
   <description><![CDATA[The women's magazine sector is a hotly contested field in print publishing in South Africa, with a large number of titles competing in the same space. What do the numbers say about who's doing well, and who's not?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86662&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 09:55:59 +0200
   </pubDate>
   <title><![CDATA[Entries close today for Marketing Excellence Awards]]></title>
   <description><![CDATA[Get your entries in today for the Marketing Excellence Awards 2007.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86664&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 09:50:27 +0200
   </pubDate>
   <title><![CDATA[Trends conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86665&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 12:13:42 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: August 23]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86679&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 08:54:38 +0200
   </pubDate>
   <title><![CDATA[Out Loud: An alternative to BEE as we know it]]></title>
   <description><![CDATA[When black people join predominantly non-black organisations, they often feel like they don't belong there. With this in mind, Matebello Motloung asks whether companies should be given alternative ways to implementing BEE. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86661&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 12:45:23 +0200
   </pubDate>
   <title><![CDATA[Think Outside the Bottle]]></title>
   <description><![CDATA[Have you heard of those restaurants in America that sell air? No jokes - air. Flavoured, purified and enhanced, oxygen bars around the world are tapping into a new public trend and are making a killing by selling a tankard of O2 for $13 a pop - what's more, people are sucking it up. Tracey Wraight warns that before you utter a snide "only in America," bear in mind that you are probably no different. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86660&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 13:00:21 +0200
   </pubDate>
   <title><![CDATA[The lighter side of advertising]]></title>
   <description><![CDATA[As you cannot take advertising too seriously, here are some of the ads that tickle the funny bone.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86675&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 09:53:33 +0200
   </pubDate>
   <title><![CDATA[Little Black Book PR launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86666&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Aug 2007 11:32:08 +0200
   </pubDate>
   <title><![CDATA[Facebook gets personal with ad targeting plan]]></title>
   <description><![CDATA[Facebook is planning to introduce an advertising system based on the large amount of personal information its users reveal about themselves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86676&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 22 Aug 2007 16:30:33 +0200
   </pubDate>
   <title><![CDATA[Record number of entries for Vodacom journalism awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86650&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 21 Aug 2007 10:58:57 +0200
   </pubDate>
   <title><![CDATA[Be nice]]></title>
   <description><![CDATA[Peter Cheales finds customer service tips in Malcolm Gladwell's book 'Blink', such as people don't sue doctors they like.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86584&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 21 Aug 2007 09:40:02 +0200
   </pubDate>
   <title><![CDATA[Experts debate food labelling and advertising laws]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86573&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 21 Aug 2007 09:34:05 +0200
   </pubDate>
   <title><![CDATA[Talk radio - every subject's the same]]></title>
   <description><![CDATA[Chris Brewer has a love/hate relationship with talk radio, because he loves hearing statements twisted out of context and people making idiots of themselves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86568&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Aug 2007 11:16:51 +0200
   </pubDate>
   <title><![CDATA[Creatique: DUO versus FoxP2]]></title>
   <description><![CDATA[In this week's Creatique, Justin Gomes and Noel Cottrell, creative directors at Cape Town-based newcomer FoxP2, and Mathew Sher, creative director at Do Unto Others, give their verdicts on ads that have impressed and disappointed. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86575&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 21 Aug 2007 09:35:46 +0200
   </pubDate>
   <title><![CDATA[Digital: Let the catch-up game begin]]></title>
   <description><![CDATA[Only one South African campaign made it to the shortlist of the Cannes Cyber Lions awards, and only six percent of entries at the Loeries were for online campaigns. So when will SA agencies catch on to digital?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86570&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 21 Aug 2007 09:38:44 +0200
   </pubDate>
   <title><![CDATA[Rethink your exhibition thinking]]></title>
   <description><![CDATA[If properly planned and executed a four-day exhibition can generate enough business for your company to last an entire year, writes author and conference speaker Gavin Sharples. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86572&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 21 Aug 2007 11:06:32 +0200
   </pubDate>
   <title><![CDATA[Marketing a nation]]></title>
   <description><![CDATA[Scott Bedbury, one of the world's leading brand consultants, will discuss branding a nation - including his view that the US is the most troubled brand on earth - when addressing a Joburg audience next month.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86567&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 21 Aug 2007 09:29:22 +0200
   </pubDate>
   <title><![CDATA[New chairperson and deputy chair for ASA]]></title>
   <description><![CDATA[After nearly five months without a chairperson following the resignation of Dr Danisa Baloyi, the Advertising Standards Authority has revealed who will take over the reigns. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86566&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 21 Aug 2007 09:37:09 +0200
   </pubDate>
   <title><![CDATA[New appointments: 21 August]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86571&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 20 Aug 2007 14:43:06 +0200
   </pubDate>
   <title><![CDATA[Pendoring finalists]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86548&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Aug 2007 12:24:49 +0200
   </pubDate>
   <title><![CDATA[Latest ABCs shows decline in consumer titles]]></title>
   <description><![CDATA[The growth in commercial print titles is slacking off while community media continues to pick up readers, according to the latest Audit Bureau of Circulations figures.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86404&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Aug 2007 11:02:22 +0200
   </pubDate>
   <title><![CDATA[2010 - how are we branding SA?]]></title>
   <description><![CDATA[Reputation management will be one of the key focuses of the International Marketing Council (IMC) of South Africa in the build up to the 2010 Fifa World Cup, writes Matebello Motloung. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86397&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Aug 2007 11:36:49 +0200
   </pubDate>
   <title><![CDATA[Online advertising guide]]></title>
   <description><![CDATA[The Online Publishers Association has produced a useful online advertising guide. Download your copy here.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86400&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Aug 2007 11:03:42 +0200
   </pubDate>
   <title><![CDATA[McCann Erickson appoints MD]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86398&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Aug 2007 11:46:07 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: Bringing sexy back, again and again]]></title>
   <description><![CDATA[There is a fine line between enticing audiences through suggestion and unapologetic stereotyping. Tracey Wraight delves into the sordid wastebasket of sexist adverts and extracts the Top Ten contenders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86392&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Aug 2007 12:26:17 +0200
   </pubDate>
   <title><![CDATA[Media24 magazines supply incorrect circulation figures]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86405&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Aug 2007 10:52:13 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Whatever happened to the handshake?]]></title>
   <description><![CDATA[What is the correct etiquette when meeting someone for the first time? The French style of a kiss on both cheeks, a smackeroo on the lips or the more formal handshake, asks Matebello Motloung. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86395&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 15 Aug 2007 16:17:57 +0200
   </pubDate>
   <title><![CDATA[Harnessing Big Brother]]></title>
   <description><![CDATA[Do you know who is buying your product? Your video cameras do, writes Ron Halverson.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86350&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 15 Aug 2007 16:55:52 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: August 16]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86358&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 15 Aug 2007 16:10:45 +0200
   </pubDate>
   <title><![CDATA[Issues facing marketers in the UK]]></title>
   <description><![CDATA[Some of the most serious issues facing UK marketers include lying media owners and the difficulties in getting rid of your agency team, according to Sir Paul Judge, a leading UK marketing expert.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86353&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Aug 2007 11:19:13 +0200
   </pubDate>
   <title><![CDATA[Nielsen Media Research corrects errors in print data]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86196&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Aug 2007 11:36:11 +0200
   </pubDate>
   <title><![CDATA[Call for entries for APEX awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86203&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 15 Aug 2007 15:56:49 +0200
   </pubDate>
   <title><![CDATA[Panic Marketing ]]></title>
   <description><![CDATA[Chris Brewer is amazed at the way retailers stock and promote seasonal merchandise, without consideration of consumer demand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86180&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 15 Aug 2007 16:10:39 +0200
   </pubDate>
   <title><![CDATA[Well done, Mr Boss]]></title>
   <description><![CDATA[Even bosses need some praise and encouragement, writes Peter Cheales.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86189&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Aug 2007 10:35:47 +0200
   </pubDate>
   <title><![CDATA[Mobile ticketing offers plethora of opportunity for 2010]]></title>
   <description><![CDATA[From stadium tickets to the gift vouchers, mobile ticketing will offer numerous opportunities for the World Cup in 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86186&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 15 Aug 2008 13:59:28 +0200
   </pubDate>
   <title><![CDATA[Fretting over Facebook ]]></title>
   <description><![CDATA[Facebook may be a great way to network, but what effect is it having on your company's productivity. Colin Thornton of Dial a Nerd offers some suggestions on limiting its harm and harnessing the good.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86183&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 19 Dec 2007 14:06:28 +0200
   </pubDate>
   <title><![CDATA[New appointments: 14 August]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86187&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Aug 2007 11:56:26 +0200
   </pubDate>
   <title><![CDATA[Good and bad Women's Day advertising ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86197&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Aug 2007 11:32:25 +0200
   </pubDate>
   <title><![CDATA[MultiChoice conducts DStv Broadband Trial ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86200&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Aug 2007 11:52:05 +0200
   </pubDate>
   <title><![CDATA[New Loerie chairman shares his vision]]></title>
   <description><![CDATA[The Loerie committee has a new chairman, Marolo Festus Masekwameng, who takes over officially after the body's annual general meeting. Matebello Motloung finds out what he has planned for the industry. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86184&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Aug 2007 13:12:02 +0200
   </pubDate>
   <title><![CDATA[Enter the Marketing Excellence Awards now]]></title>
   <description><![CDATA[Entries for the Sunday Times Business Times Marketing Excellence Awards close on August 23. So enter now.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86194&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Aug 2007 09:13:03 +0200
   </pubDate>
   <title><![CDATA[Why social networking matters for SA marketers ]]></title>
   <description><![CDATA[Why should South African marketers care about social networking sites? Because South Africans love them. Diane Charton of Acceleration Media offers advice.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85998&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Aug 2007 11:39:43 +0200
   </pubDate>
   <title><![CDATA[MTN ad a rip-off?]]></title>
   <description><![CDATA[Is the latest MTN charity ad a rip-off? What do you think?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86003&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Aug 2007 09:15:46 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: It takes three to transform]]></title>
   <description><![CDATA[How should a company transform? In three steps, writes Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85999&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Aug 2007 09:17:51 +0200
   </pubDate>
   <title><![CDATA[The only thing you need know about business]]></title>
   <description><![CDATA[Business battles with two things: consistent innovation and delivering real customer value, writes Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86000&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Aug 2007 10:36:02 +0200
   </pubDate>
   <title><![CDATA[Lowe Bull takes on digital partner]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86007&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Aug 2007 10:28:31 +0200
   </pubDate>
   <title><![CDATA[Packaging for the planet]]></title>
   <description><![CDATA[Worldwide the packaging industry is valued at close to $420-billion and employs more than five million people globally. And sustainable packaging is now a necessity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86005&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Aug 2007 09:37:09 +0200
   </pubDate>
   <title><![CDATA[Exit interview with ACA head ]]></title>
   <description><![CDATA[Chief executive officer of the Association for Communications and Advertising (ACA), Zandile Nzalo, is leaving the organisation at the end of this month. Matebello Motloung asks her what she thinks she has accomplished in her two years in the post. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=86001&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 17:00:32 +0200
   </pubDate>
   <title><![CDATA[Shortlist for Sanlam SA Fashion Journalism Awards ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85988&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 17:52:18 +0200
   </pubDate>
   <title><![CDATA[New appointments: 7 August]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85990&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 16:59:06 +0200
   </pubDate>
   <title><![CDATA[TLC increases holding ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85987&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 16:43:51 +0200
   </pubDate>
   <title><![CDATA[Volkswagen South Africa sponsors SA band]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85979&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 16:44:32 +0200
   </pubDate>
   <title><![CDATA[Sales training takes a new turn]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85980&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 16:57:25 +0200
   </pubDate>
   <title><![CDATA[Mr Price ordered to withdraw misleading claim]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85985&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 16:58:16 +0200
   </pubDate>
   <title><![CDATA[New ad agency makes mark ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85986&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 16:45:16 +0200
   </pubDate>
   <title><![CDATA[The AMASA media planning textbook reprinted]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85981&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 16:42:19 +0200
   </pubDate>
   <title><![CDATA[CineMARK MD elected to SAWA executive council]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85977&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Aug 2007 16:43:08 +0200
   </pubDate>
   <title><![CDATA[The Exhibition Association of SA adopts events ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85978&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Aug 2007 15:55:06 +0200
   </pubDate>
   <title><![CDATA[Global consumer confidence drops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85939&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 03 Aug 2007 15:58:03 +0200
   </pubDate>
   <title><![CDATA[Kaya FM celebrates 10 years on the airwaves]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85942&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 03 Aug 2007 15:54:51 +0200
   </pubDate>
   <title><![CDATA[Cape Town to host two major exhibitions]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85940&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 03 Aug 2007 15:56:24 +0200
   </pubDate>
   <title><![CDATA[Kaya FM and Spar celebrate women ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85941&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 03 Aug 2007 15:48:32 +0200
   </pubDate>
   <title><![CDATA[Marketers to discuss branding Africa pre-2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85938&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 03 Aug 2007 15:59:16 +0200
   </pubDate>
   <title><![CDATA[Demystifying branded entertainment]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85943&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Aug 2007 13:03:58 +0200
   </pubDate>
   <title><![CDATA[Pole sana ]]></title>
   <description><![CDATA[Want to open an ad agency in Tanzania? Cobus van Zyl tells of their experiences - which included creating ads for the local goat race - in setting up Roots Marketing Communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85860&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 02 Aug 2007 12:46:03 +0200
   </pubDate>
   <title><![CDATA[Media to go]]></title>
   <description><![CDATA[How do you as a communicator deal with the plethora of technologically advanced mediums to reach people? By changing the way you recruit staff, writes Monalisa Sibongile Zwambila of The Communications Firm.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85858&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 02 Aug 2007 12:33:46 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: ads never to be seen again]]></title>
   <description><![CDATA[In this week's lighter side of the marketing industry, we look at a few ads that will definitely never be seen again. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85857&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Aug 2007 13:13:30 +0200
   </pubDate>
   <title><![CDATA[Cross Colours resigns Subaru]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85866&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 16:41:00 +0200
   </pubDate>
   <title><![CDATA[Grey Group Africa CEO shortlisted for award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85820&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Aug 2007 17:37:58 +0200
   </pubDate>
   <title><![CDATA[News Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85827&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 16:37:54 +0200
   </pubDate>
   <title><![CDATA[AMASA addresses transformation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85816&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 16:38:47 +0200
   </pubDate>
   <title><![CDATA[Mango ad campaign nominated for award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85817&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 01 Aug 2007 16:43:45 +0200
   </pubDate>
   <title><![CDATA[Growth predicted for Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85823&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Aug 2007 13:08:35 +0200
   </pubDate>
   <title><![CDATA[Prime360Media's new advertising packages]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85815&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 16:35:44 +0200
   </pubDate>
   <title><![CDATA[POPCORN increases its digital footprint]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85813&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 16:42:33 +0200
   </pubDate>
   <title><![CDATA[Chewing gum in 2-piece pack]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85822&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 16:44:28 +0200
   </pubDate>
   <title><![CDATA[Facebook goes mobile in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85824&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 16:39:27 +0200
   </pubDate>
   <title><![CDATA[CareerJunction buys stake in talent management portal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85818&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Aug 2007 13:05:16 +0200
   </pubDate>
   <title><![CDATA[Don't take any lip]]></title>
   <description><![CDATA[The ASA will sort out that pesky competitor giving you lip, writes trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85828&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 17:02:22 +0200
   </pubDate>
   <title><![CDATA[My home, my castle]]></title>
   <description><![CDATA[It is often said that a man's home is his castle and from the latest worldwide research conducted by TGI it is clear that interest in home and property is a global phenomenon. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85826&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 16:40:17 +0200
   </pubDate>
   <title><![CDATA[5FM discontinues popular music show]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85819&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Aug 2007 13:09:12 +0200
   </pubDate>
   <title><![CDATA[Action Ambro's launches digital division]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85821&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 10:14:07 +0200
   </pubDate>
   <title><![CDATA[Airport Activation launches]]></title>
   <description><![CDATA[Suzanne Roberts and Debbie Lea of Airport Media have launched a new division, Airport Activation.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85773&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 16:37:11 +0200
   </pubDate>
   <title><![CDATA[BASA to hold directors workshop in August]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85814&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Jul 2007 10:11:06 +0200
   </pubDate>
   <title><![CDATA[Four fatal PR mistakes]]></title>
   <description><![CDATA[While doing research on the relationship between journalists and publicists, Robynn Burls has discovered several points that differentiate a successful public relations pitch to one that goes unnoticed - or worse, gets sent to the recycle bin. Here are just a few of the biggest mistakes made by PR companies:]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85726&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 09:43:52 +0200
   </pubDate>
   <title><![CDATA[Jupiter flies at Loeries]]></title>
   <description><![CDATA[Jupiter took home the most Loeries, while Exclusive Books' MD wins the inaugural Marketing Excellence and Innovation Award at the 2007 Loerie Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85716&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 01 Aug 2007 08:13:23 +0200
   </pubDate>
   <title><![CDATA[Media24 magazine boss wins Vodacom Women in The Media Award]]></title>
   <description><![CDATA[A Media24 magazine boss was named overall winner of the 2007 Vodacom Women in The Media Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85727&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Jul 2007 10:35:45 +0200
   </pubDate>
   <title><![CDATA[New appointments: 31 July]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85730&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 31 Jul 2007 10:39:41 +0200
   </pubDate>
   <title><![CDATA[What marketers say about the Loeries]]></title>
   <description><![CDATA[This year's Loeries Awards were hailed as a success despite starting off on a bad foot with the accidental leaking of some of the results. Matebello Motloung spoke to two of the major sponsors about whether it was worth it. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85731&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 03 Aug 2007 14:21:19 +0200
   </pubDate>
   <title><![CDATA[Out Loud: What happens in Margate stays in Margate]]></title>
   <description><![CDATA[What happens in Margate stays in Margate. This was the advice given to Matebello Motloung before she left for the legendary Loerie Awards Festival. And it was good advice.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85689&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Jul 2007 10:25:58 +0200
   </pubDate>
   <title><![CDATA[Standard Bank extends National Arts Festival sponsorship ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85615&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Jul 2007 10:24:52 +0200
   </pubDate>
   <title><![CDATA[Pendoring entries close on Tuesday]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85614&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Jul 2007 09:15:59 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: Arrogant sales assistants]]></title>
   <description><![CDATA[What is it about shop assistants that makes them pre-judge you and decide that you can't afford what they are selling?  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85522&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Jul 2007 09:00:45 +0200
   </pubDate>
   <title><![CDATA[Account wins and moves: 26 July ]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85525&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Jul 2007 09:24:45 +0200
   </pubDate>
   <title><![CDATA[Fun Stuff: Rejected ads from around the world]]></title>
   <description><![CDATA[To brighten up your day, have a chuckle over these banned adverts compiled from across the world. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85533&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jul 2007 10:13:49 +0200
   </pubDate>
   <title><![CDATA[Not on my watch]]></title>
   <description><![CDATA[If you know what the intangibles are and what role they played in the price paid for a firm, you have a benchmark against which to judge future values. But there is a reluctance to attribute full value to acquired brands (and other intangibles), writes Professor Roger Sinclair.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85526&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jul 2007 10:31:43 +0200
   </pubDate>
   <title><![CDATA[Mr Plastic and other uncool ideas]]></title>
   <description><![CDATA[We told you about the new resolution procedure for. co.za domain names some time back. Two decisions have been handed down and they're interesting, because they show quite nicely what it's all about, writes trade mark attorney Hans Muhlberg.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85528&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Jul 2007 09:05:31 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Compulsory military service an alternative]]></title>
   <description><![CDATA[Radio Sonder Grense had a discussion this week about whether or not young men should be made to serve in the military. Matebello Motloung thinks it's a good idea. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85520&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Jul 2007 09:58:39 +0200
   </pubDate>
   <title><![CDATA[Why .mobi?]]></title>
   <description><![CDATA[.mobi websites exploded onto the international scene last year. But what is a .mobi and what benefits do they bring?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85524&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jul 2007 16:16:28 +0200
   </pubDate>
   <title><![CDATA[Nielsen Media Research finds errors in print adspend data]]></title>
   <description><![CDATA[Nielsen Media Research has discovered errors in its print advertising spend data going back to January 2007. This has resulted in advertising spend being overstated in both newspapers and magazines, writes Fienie Grobler. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85511&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jul 2007 11:36:09 +0200
   </pubDate>
   <title><![CDATA[SAARF RAMS August 2007 Release coming out]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85490&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jul 2007 11:24:17 +0200
   </pubDate>
   <title><![CDATA[Italian coffee to be made widely available]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85489&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jul 2007 11:38:39 +0200
   </pubDate>
   <title><![CDATA[Workshop on the impact of National Credit Act on marketers ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85492&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jul 2007 11:37:26 +0200
   </pubDate>
   <title><![CDATA[Ster-Kinekor comes out tops in annual survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85491&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 25 Jul 2007 11:43:26 +0200
   </pubDate>
   <title><![CDATA[Sunday Times website experiences 20 percent growth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85495&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Jul 2007 11:42:14 +0200
   </pubDate>
   <title><![CDATA[Artists selected for unsigned showcase]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85494&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Jul 2007 11:41:11 +0200
   </pubDate>
   <title><![CDATA[MTN offers entrepreneurs business opportunities ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85493&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Jul 2007 10:03:53 +0200
   </pubDate>
   <title><![CDATA[Footskating the marketing wave]]></title>
   <description><![CDATA[The people who brought you 'Crazy Monkey Straight Outta Benoni' are back with a new movie called 'Footskating 101'. Tracey Wraight speaks to Ronnie Apteker, the movie's producer and marketing machine, to find out what marketing mistakes they won’t be repeating. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85407&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Jul 2007 09:43:51 +0200
   </pubDate>
   <title><![CDATA[Contradictions at Cannes ]]></title>
   <description><![CDATA[Daily seminars at Cannes encouraged the advertising industry to embrace change, but the awards ceremonies in the evenings recognised the opposite, writes Sasha Matulovich, co-founder of ideas agency Re:act. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85408&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Jul 2007 09:22:50 +0200
   </pubDate>
   <title><![CDATA[Fraud in development sports]]></title>
   <description><![CDATA[Age cheating in South African football seems common. However, marketers don't seem to be bothered that the money they put into the sport for development programmes, may be benefiting the unintended, writes Hloni Motloung, consultant at Dynamo Africa marketing services. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85406&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Jul 2007 09:48:11 +0200
   </pubDate>
   <title><![CDATA[SAARF AMPS to be published twice a year again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85429&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Jul 2007 09:54:52 +0200
   </pubDate>
   <title><![CDATA[SABC launches new channel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85430&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Jul 2007 12:06:34 +0200
   </pubDate>
   <title><![CDATA[SABC: The interdicts ]]></title>
   <description><![CDATA[SABC has proved to be such a great news maker in the last couple of months. Mark Thomas wonders why. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85449&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Jul 2007 09:42:33 +0200
   </pubDate>
   <title><![CDATA[Counting down to the Loeries with WingWing]]></title>
   <description><![CDATA[With three days to go before the Loeries Awards, Matebello Motloung speaks to chairman WingWing Mdlulwa to find out how these benefit marketers.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85409&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Jul 2007 09:31:36 +0200
   </pubDate>
   <title><![CDATA[Airline announces absorption of increase in taxes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85427&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Jul 2007 17:40:27 +0200
   </pubDate>
   <title><![CDATA[Transnet unveils new look]]></title>
   <description><![CDATA[State-owned logistics company Transnet has unveiled its new look which is aimed at giving the corporation a global and competitive image. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85443&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Jul 2007 09:57:31 +0200
   </pubDate>
   <title><![CDATA[M-Net extends soap contract]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85432&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Jul 2007 10:17:16 +0200
   </pubDate>
   <title><![CDATA[Interactive movie portal due to be launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85438&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Jul 2007 09:27:16 +0200
   </pubDate>
   <title><![CDATA[Primedia Unlimited management shares knowledge]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85424&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Jul 2007 08:58:01 +0200
   </pubDate>
   <title><![CDATA[New appointments: 24 July]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85447&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Jul 2007 10:09:15 +0200
   </pubDate>
   <title><![CDATA[Ifa Lethu Heritage Collection coming near you]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85434&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Jul 2007 15:03:09 +0200
   </pubDate>
   <title><![CDATA[SA consumer confidence drops]]></title>
   <description><![CDATA[A recent survey by Mastercard Worldwide shows South Africans' consumer confidence to have dropped by 11 percent, writes Matebello Motloung. 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85306&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Jul 2007 12:12:54 +0200
   </pubDate>
   <title><![CDATA[National Geographic Channel turns 10]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85299&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Jul 2007 12:05:42 +0200
   </pubDate>
   <title><![CDATA[More speakers sign up for PAMRO's 9th conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85297&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Jul 2007 12:09:23 +0200
   </pubDate>
   <title><![CDATA[Prime360Media adds trivia]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85298&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Jul 2007 12:27:09 +0200
   </pubDate>
   <title><![CDATA[Bradlows experiences benefits of mobile promotions]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85300&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Jul 2007 10:10:57 +0200
   </pubDate>
   <title><![CDATA[Interview with the media: the do's and don'ts]]></title>
   <description><![CDATA[Freek Robinson offers some tips on what to do, and what not to do, when interviewed by the media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85232&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Jul 2007 09:26:39 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: Banned ad from across the world ]]></title>
   <description><![CDATA[View what other creatives across the world have been up to. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85242&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Jul 2007 10:46:46 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Catering for women's needs]]></title>
   <description><![CDATA[Is it necessary to have a women's business title? After all, business is business, right? Matebello Motloung reports. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85238&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Jul 2007 09:43:34 +0200
   </pubDate>
   <title><![CDATA[Smoking Bullies]]></title>
   <description><![CDATA[In her response to Chris Brewer's column on the recently introduced "severe" smoking ban in the UK, Zetu Damane, who's often found herself at the mercy of smokers, gives a breakdown on the types of smoking bullies one is likely to encounter. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85230&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Jul 2007 09:47:35 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85233&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Jul 2007 09:55:21 +0200
   </pubDate>
   <title><![CDATA[Promoting to South Africans ]]></title>
   <description><![CDATA[With the rise of the black middle-class consumer market, Alicia Nyuswa of Provantage Media says marketers need to take a fresh look at how they conduct in-store brand activation and promotional campaigns.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85235&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Jul 2007 12:45:39 +0200
   </pubDate>
   <title><![CDATA[1time Holdings Limited to list on the JSE]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85208&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Jul 2007 12:45:33 +0200
   </pubDate>
   <title><![CDATA[Entry to cancer journalism award now open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85203&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Jul 2007 09:06:21 +0200
   </pubDate>
   <title><![CDATA[Sell the sizzle not the steak]]></title>
   <description><![CDATA[There's a new trendy restaurant that has opened in Rosebank, Johannesburg, which received an excellent review in The Times. However, Sandra Gordon's recent visit to the new place left her wondering whether the journalist ever set foot there. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85217&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Jul 2007 12:44:23 +0200
   </pubDate>
   <title><![CDATA[James Stewart to give private performance to lucky OFM listener]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85205&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Jul 2007 12:46:14 +0200
   </pubDate>
   <title><![CDATA[Companies encouraged to give hope in August ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85206&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Jul 2007 12:44:06 +0200
   </pubDate>
   <title><![CDATA[Branson's entrepreneurship school gets a donation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85204&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:11:03 +0200
   </pubDate>
   <title><![CDATA[Direct Marketing Association goes mobile]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85139&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:20:01 +0200
   </pubDate>
   <title><![CDATA[IOL launches new portal ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85143&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:17:55 +0200
   </pubDate>
   <title><![CDATA[Emerald Casino Resort receives its grading]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85142&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:51:47 +0200
   </pubDate>
   <title><![CDATA[Celebrities versus ad agencies]]></title>
   <description><![CDATA[In the last few weeks some of the country's prominent entertainment and sporting personalities took on advertising agencies for using their names or images without permission. Matebello Motloung looks at the legal implications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85131&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:08:58 +0200
   </pubDate>
   <title><![CDATA[Momentum McCann launches in South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85138&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:16:48 +0200
   </pubDate>
   <title><![CDATA[Top achievers teen girls competition open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85141&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:47:40 +0200
   </pubDate>
   <title><![CDATA['Hollywood could not have written a better script']]></title>
   <description><![CDATA[Tales from the Palace: Dickie Arbiter, former press secretary to Her Majesty The Queen, shares his insights on royal PR - including handling PR for the death and subsequent funeral of Diana - with a local audience.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85124&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:06:53 +0200
   </pubDate>
   <title><![CDATA[Vega and Markinor team up ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85137&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 11:15:33 +0200
   </pubDate>
   <title><![CDATA[My name is John and I don't deserve my customer's loyalty]]></title>
   <description><![CDATA[When employees don't believe in what they sell, customers will not buy. And senior executive confidence could be far lower than you expect, writes Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85128&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 11:01:27 +0200
   </pubDate>
   <title><![CDATA[New appointments: July 17]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85123&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:46:18 +0200
   </pubDate>
   <title><![CDATA[Celebrittlety]]></title>
   <description><![CDATA[Are our stars being exploited? Or just a tad precious, asks trade mark attorney Hans Muhlberg as he ponders the case of PJ Powers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85127&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 10:13:23 +0200
   </pubDate>
   <title><![CDATA[Virgin Active announces R1.2-billion expansion plan ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85140&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 17 Jul 2007 11:23:22 +0200
   </pubDate>
   <title><![CDATA[Can you help?]]></title>
   <description><![CDATA[We have received two reader queries, one for marketing facilitators and one looking for a book recommendation. Can you help?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85149&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Jul 2007 13:43:04 +0200
   </pubDate>
   <title><![CDATA[M-Net's actionX gets ready for Stripteaze]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85121&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Jul 2007 13:38:49 +0200
   </pubDate>
   <title><![CDATA[Pendoring deadline extended]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85116&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Jul 2007 13:39:39 +0200
   </pubDate>
   <title><![CDATA[Kick Off publish Mandela match programme]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85117&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Jul 2007 15:32:42 +0200
   </pubDate>
   <title><![CDATA[Domestic opportunities]]></title>
   <description><![CDATA[There are many opportunities for marketers in the domestic-employer market, if you just take the time to understand it, according to research by strategic planning and research specialist OIL.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85126&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Jul 2007 13:40:27 +0200
   </pubDate>
   <title><![CDATA[Khanyisile Dlomo partners with Media24 ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85118&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Jul 2007 13:41:17 +0200
   </pubDate>
   <title><![CDATA[OFM goes nationwide ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85119&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Jul 2007 16:28:33 +0200
   </pubDate>
   <title><![CDATA[2007 Ohmsa Awards: enter now]]></title>
   <description><![CDATA[Out of Home Media South Africa (Ohmsa) is looking for the best creative advertising designs for the 2007 Ohmsa Awards. There are two Ford Fiestas up for grabs for winning creatives.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85130&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 16 Jul 2007 13:42:14 +0200
   </pubDate>
   <title><![CDATA[Loerie Awards weekend line-up announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85120&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 13 Jul 2007 11:54:38 +0200
   </pubDate>
   <title><![CDATA[SA One Show Design winners]]></title>
   <description><![CDATA[Jupiter Drawing Room Cape Town received a gold and silver Pencil in the One Show Design awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85076&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 08:42:08 +0200
   </pubDate>
   <title><![CDATA[AAA open day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85013&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 09:51:43 +0200
   </pubDate>
   <title><![CDATA[The fun stuff: passion for packaging]]></title>
   <description><![CDATA[To brighten your day, have a smile at these clever packaging ideas. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85014&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 08:15:54 +0200
   </pubDate>
   <title><![CDATA[Egoli hits 4000]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85009&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 08:14:53 +0200
   </pubDate>
   <title><![CDATA[Velocity and Freshwater dominate Loeries finalists ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85008&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 09:47:39 +0200
   </pubDate>
   <title><![CDATA[Dv8 goes 50/50]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85010&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 13 Jul 2007 12:58:30 +0200
   </pubDate>
   <title><![CDATA[Grey and Jomo Sono resolve dispute ]]></title>
   <description><![CDATA[Jomo Sono, owner and coach of Premier Soccer League club Jomo Cosmos, was reported to be contemplating taking steps against Grey Worldwide Cape Town after the advertising agency used his name in an advert. The matter has been settled amicably, says Grey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85022&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 08:40:27 +0200
   </pubDate>
   <title><![CDATA[South African Challenge signs on media partner]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85011&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 09:19:10 +0200
   </pubDate>
   <title><![CDATA[Getting to grips with spin]]></title>
   <description><![CDATA[The wrong words in the right place can be devastating, which is why a conference Spin and The Media, will explore the world of spin, and how best to handle it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85018&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 16:45:00 +0200
   </pubDate>
   <title><![CDATA[Demand your favourite band]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84998&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 09:49:49 +0200
   </pubDate>
   <title><![CDATA[2010, 2010, 2010: say it while you still can!]]></title>
   <description><![CDATA[FIFA wants oodles of words declared prohibited marks, and the Ministry of Trade and Industry has given the public 30 days to lodge objections. Could we lose our rights to say '2010', asks trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84977&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 16:01:55 +0200
   </pubDate>
   <title><![CDATA[Beeld launches Mobizine ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84993&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 11:19:40 +0200
   </pubDate>
   <title><![CDATA[News Account moves and wins: 12 July ]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85001&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 16:03:43 +0200
   </pubDate>
   <title><![CDATA[PR Workshops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84995&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 15:32:00 +0200
   </pubDate>
   <title><![CDATA[Media lists: a costly commodity]]></title>
   <description><![CDATA[Access to media contacts is a costly commodity in South Africa, writes Goodman Chauke.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84985&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 13 Jul 2007 15:16:27 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Practising tradition in the workplace]]></title>
   <description><![CDATA[Tradition dictates that we refer our elders as 'baba' (father) or 'sisi' (sister) to show respect. But does that also apply to the workplace where rank and not age is what matters, and where we are all (supposed to be) equal? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84986&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 11:18:26 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Exclusive Books follow-up]]></title>
   <description><![CDATA[Last month, Gillian Jones wrote about her frustration with Exclusive Books. The company followed up her complaint and this is the outcome.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84984&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 09:49:16 +0200
   </pubDate>
   <title><![CDATA[Women's Car of the Year Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84994&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 12 Jul 2007 09:48:12 +0200
   </pubDate>
   <title><![CDATA[Black Diamonds – another Gauteng presentation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84996&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 16:46:18 +0200
   </pubDate>
   <title><![CDATA[Ministudio for digital entertainment]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84999&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 15:19:15 +0200
   </pubDate>
   <title><![CDATA[An eco approach]]></title>
   <description><![CDATA[Consumers internationally are increasingly aware of things like carbon footprinting, and the impact their purchase decisions have on the environment. And this presents opportunities for marketers. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84982&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 16:05:12 +0200
   </pubDate>
   <title><![CDATA[Venture capital for SA mobile banking]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84997&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 16:47:10 +0200
   </pubDate>
   <title><![CDATA[The power of live events ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=85000&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 16:01:14 +0200
   </pubDate>
   <title><![CDATA[Mobile filmmaking festival]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84992&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Jul 2007 16:08:14 +0200
   </pubDate>
   <title><![CDATA[The Cost of News]]></title>
   <description><![CDATA[Journalists are always the first to cry foul at the slightest curtailment of free expression. But how difficult is it for the populace to freely express themselves through our media? Mark Thomas ponders the question.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84988&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 11:09:03 +0200
   </pubDate>
   <title><![CDATA[Online dating a hit amongst South African youth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84906&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 11:12:01 +0200
   </pubDate>
   <title><![CDATA[Gay lifestyle magazine chills]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84910&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 12:21:51 +0200
   </pubDate>
   <title><![CDATA[Virgin Money SA's 'fastest growing credit card']]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84912&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 11:12:51 +0200
   </pubDate>
   <title><![CDATA[Marketing research company turns 10]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84911&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 11:52:41 +0200
   </pubDate>
   <title><![CDATA[Thinking of the Customer]]></title>
   <description><![CDATA[Mobile marketing has the ability to do more than just communicate with the consumer, it passes on tangible benefit without them having to pay for it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84892&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 12:39:47 +0200
   </pubDate>
   <title><![CDATA[Gaming and technology expo in September]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84925&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 12:35:44 +0200
   </pubDate>
   <title><![CDATA[Gauteng conference on organisational streamlining]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84923&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 11:04:55 +0200
   </pubDate>
   <title><![CDATA[Publishing group to publish ICC match programme]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84902&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 11:49:35 +0200
   </pubDate>
   <title><![CDATA[Finding the right events management partner]]></title>
   <description><![CDATA[In a heavily overtraded industry, how do you find an events management company? Janyce Currin gives some advice.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84914&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 11:07:30 +0200
   </pubDate>
   <title><![CDATA[Primedia receives buy-out offer ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84905&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 12:22:14 +0200
   </pubDate>
   <title><![CDATA[Global news agency's Africa site wins award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84907&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 12:27:18 +0200
   </pubDate>
   <title><![CDATA[The Video Lab captures corporate communication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84921&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 10 Jul 2007 12:37:25 +0200
   </pubDate>
   <title><![CDATA[Cannes delegates fall in love at first sight]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84924&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 11:40:08 +0200
   </pubDate>
   <title><![CDATA[Creatique: Cross Colours vs The Refinery ]]></title>
   <description><![CDATA[Creative directors Peter van Jaarsveld from The Refinery and Craig Wapnick from Cross Colours give interesting views in this week's Creatique where they critique some of the latest advertising campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84890&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 10 Jul 2007 12:21:06 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Forum ]]></title>
   <description><![CDATA[This week's forum discusses the PSL matter, using public figures in your ads and your favourite ads.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84917&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 10 Jul 2007 11:11:09 +0200
   </pubDate>
   <title><![CDATA[Heritage custodian launches clothing range]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84909&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 12:28:06 +0200
   </pubDate>
   <title><![CDATA[McCann-Erickson's former MD moves ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84922&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 09 Jul 2007 13:01:38 +0200
   </pubDate>
   <title><![CDATA[PJ serves McCann-Erickson with court papers]]></title>
   <description><![CDATA[Singer PJ Powers has served Herdbuoys McCann-Erickson with a court summons after it used her name without consent in a recent SABC Radio 2000 ad campaign. Now it appears soccer great, Jomo Sono, might follow suit with Grey Worldwide. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84860&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 12:20:33 +0200
   </pubDate>
   <title><![CDATA[The Mathematics of Persuasive Communication]]></title>
   <description><![CDATA[Maths and communication - what could they have in common? Lots, write Philip Yaffe, former reporter/features writer with The Wall Street Journal and a marketing communication consultant.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84871&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 12:19:33 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Bob's your uncle]]></title>
   <description><![CDATA[Our public service announcement advertising is too wishy-washy. I want an ad that frightens the pants off any man who has to get up in the night for a pee, writes Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84868&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Jul 2007 12:12:31 +0200
   </pubDate>
   <title><![CDATA[New appointments: July 10]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84872&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 05 Jul 2007 10:25:30 +0200
   </pubDate>
   <title><![CDATA[Online shopping website decreases pollution ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84757&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 05 Jul 2007 10:15:01 +0200
   </pubDate>
   <title><![CDATA[Numbers and the skinner sheets]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84749&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 06 Jun 2008 16:57:52 +0200
   </pubDate>
   <title><![CDATA[Getting published on Marketingweb ]]></title>
   <description><![CDATA[If you want to know how to get your opinion or your press release published on Marketingweb, here are some guidelines.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84739&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 05 Jul 2007 10:33:14 +0200
   </pubDate>
   <title><![CDATA[TDS Directory Operations helps pupils with maths]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84759&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 05 Jul 2007 10:23:01 +0200
   </pubDate>
   <title><![CDATA[Simba selects Creative Licence ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84756&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 10:19:02 +0200
   </pubDate>
   <title><![CDATA[PAMRO's line-up for Malawi conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84752&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 05 Jul 2007 10:21:57 +0200
   </pubDate>
   <title><![CDATA[InBrand gets a creative mix ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84755&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 10:13:57 +0200
   </pubDate>
   <title><![CDATA[M-Power Radio gets going in Mpumalanga]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84748&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 10:19:52 +0200
   </pubDate>
   <title><![CDATA[Fashion journalism awards deadline]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84753&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 05 Jul 2007 09:08:05 +0200
   </pubDate>
   <title><![CDATA[Calling marketing graduates]]></title>
   <description><![CDATA[The Services SETA is offering marketing graduates the opportunity to have their qualifications certified for Europe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84742&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 10:20:52 +0200
   </pubDate>
   <title><![CDATA[Vuleka calling for art works ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84754&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 10:12:55 +0200
   </pubDate>
   <title><![CDATA[Locally produced music podcasts ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84747&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 10:35:08 +0200
   </pubDate>
   <title><![CDATA[Advertising school ranked number one in the world]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84760&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 10:43:35 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: July 5]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84738&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 10:18:01 +0200
   </pubDate>
   <title><![CDATA[Book now for MIPCOM early bird discount]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84751&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 06 Jul 2007 14:19:23 +0200
   </pubDate>
   <title><![CDATA[Media planners: In the know... or not? ]]></title>
   <description><![CDATA[Whose job is it to know what is happening in the media landscape? The media planner? Well media planners don't seem to think so.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84745&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 05 Jul 2007 09:11:29 +0200
   </pubDate>
   <title><![CDATA[The Numbers Game: custom publishing ]]></title>
   <description><![CDATA[Custom publishing is seen as an effective way to build brand affinity. So what do the numbers show?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84743&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 09:06:14 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Oh the pressure!]]></title>
   <description><![CDATA[There's an African saying that says a child represents where she or he comes from or how she or he was brought up. Faced with the self-imposed pressure to represent her people as positively as she can, Matebello Motloung was this week forced to give up. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84741&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 06 Jul 2007 14:20:07 +0200
   </pubDate>
   <title><![CDATA[Marketing Excellence Awards in October]]></title>
   <description><![CDATA[The Marketing Excellence Awards take place in October this year. This year direct marketing has been excluded and the awards will focus purely on marketers, not suppliers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84740&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Jul 2007 10:16:17 +0200
   </pubDate>
   <title><![CDATA[Microsoft sponsors advertising festival for three more years]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84750&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 09:42:02 +0200
   </pubDate>
   <title><![CDATA[Learn about coffee at Lavazza training centre ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84669&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 11:15:55 +0200
   </pubDate>
   <title><![CDATA[Project Domestic]]></title>
   <description><![CDATA[Domestic workers make up a significant market in the South African economy, but is this marketing largely misunderstood, asks strategic planning and research specialist OIL who have delved into it, and come up with some interesting answers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84677&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 10:54:55 +0200
   </pubDate>
   <title><![CDATA[Online marketing 101 - part 7]]></title>
   <description><![CDATA[Jacqui Boyd of Acceleration Media concludes a series of online education columns by telling marketers why now is a good time to climb into online media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84664&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 09:42:42 +0200
   </pubDate>
   <title><![CDATA[A call to enter the PICA Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84670&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 11:14:25 +0200
   </pubDate>
   <title><![CDATA[Is government supporting or hindering small ad agencies?]]></title>
   <description><![CDATA[The advertising industry has been under pressure from government to transform and companies have been encouraged to support small black-owned agencies. But to what extent does government walk the talk? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84656&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 10:46:22 +0200
   </pubDate>
   <title><![CDATA[New appointments: July 3]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84675&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 10:54:19 +0200
   </pubDate>
   <title><![CDATA[Tommy's freedom gone up in smoke]]></title>
   <description><![CDATA[The UK smoking ban offers some opportunities to South Africa, as long as we can think progressively, writes Chris Brewer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84657&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 10:58:18 +0200
   </pubDate>
   <title><![CDATA[Silver surfers hit the net]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84659&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 09:46:15 +0200
   </pubDate>
   <title><![CDATA[New to Runner's World Hall of Fame]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84666&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 09:41:18 +0200
   </pubDate>
   <title><![CDATA[Emirates sponsorship scores]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84668&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 11:04:10 +0200
   </pubDate>
   <title><![CDATA[Standing out in a Brand You world]]></title>
   <description><![CDATA[In the new knowledge economy, 'distinct or extinct' is the mantra for a successful career, writes Christine Leonardi.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84667&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 03 Jul 2007 10:45:05 +0200
   </pubDate>
   <title><![CDATA[You are a piece of art]]></title>
   <description><![CDATA[Are you ready to face up to who you are? Levi's will tell you, if you really want to know. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84676&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 09:57:11 +0200
   </pubDate>
   <title><![CDATA[Virtual anti-fur protest]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84673&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Jul 2007 09:47:02 +0200
   </pubDate>
   <title><![CDATA[Soweto's first community television launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84661&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Jul 2007 19:52:50 +0200
   </pubDate>
   <title><![CDATA[ASA objects to violence]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84644&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Jul 2007 16:13:02 +0200
   </pubDate>
   <title><![CDATA[Ad agency warns of global warming]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84641&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Jul 2007 19:56:37 +0200
   </pubDate>
   <title><![CDATA[South Africans choose Mandela to fight global warming ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84647&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Jul 2007 19:55:22 +0200
   </pubDate>
   <title><![CDATA[Women24.com introduces visual columnist]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84646&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Jul 2007 13:46:14 +0200
   </pubDate>
   <title><![CDATA[DStv gets 15 awards ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84634&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Jul 2007 19:58:20 +0200
   </pubDate>
   <title><![CDATA[AMASA to discuss radio landscape]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84648&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Jul 2007 19:54:13 +0200
   </pubDate>
   <title><![CDATA[SAARF: Things not looking up for radio]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84645&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jun 2007 07:54:08 +0200
   </pubDate>
   <title><![CDATA[The fun stuff]]></title>
   <description><![CDATA[To brighten your day, have a chuckle at the lighter side of advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84492&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jun 2007 11:42:55 +0200
   </pubDate>
   <title><![CDATA[Media gets behind Guide Dogs campaign]]></title>
   <description><![CDATA[The South African Guide Dogs Association for the Blind is running a massive advertising campaign in August, in which all media space has been donated by media owners.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84497&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 29 Jun 2007 09:29:47 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Great men and their zips]]></title>
   <description><![CDATA[Matebello Motloung has a different take on CNN Africa correspondent Jeff Koinange. While people debate the implications of this scandal, she wonders why the demise of most great men is caused by one thing. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84500&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jun 2007 08:39:50 +0200
   </pubDate>
   <title><![CDATA[Brand guru Scott Bedbury in SA]]></title>
   <description><![CDATA[Scott Bedbury, a leading brand architect responsible for Nike’s Just Do It campaign and the transformation of Starbucks into a global brand, is speaking at a one-day event in Johannesburg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84498&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jun 2007 11:40:36 +0200
   </pubDate>
   <title><![CDATA[How to Dress a Brand ]]></title>
   <description><![CDATA[Queen Elizabeth II doesn't wear black lace suspenders for a reason (at least not in public). She has to dress appropriately, as should your brand, says Adelle Wapnick. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84501&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 28 Jun 2007 08:22:52 +0200
   </pubDate>
   <title><![CDATA[Is CNN's Jeff Koinange a scapegoat?]]></title>
   <description><![CDATA[The dismissal of CNN's Jeff Koinange as the network's Africa Correspondent has opened a can of worms. Mark Thomas puts news networks under the scope…Did CNN pay to stage the Nigerian story? If so, how many other stories have been staged?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84494&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 28 Jun 2007 08:15:26 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: June 28]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84493&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 27 Jun 2007 17:37:55 +0200
   </pubDate>
   <title><![CDATA[Point and click to buy on-screen products ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84475&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 27 Jun 2007 17:38:47 +0200
   </pubDate>
   <title><![CDATA[RSG backs Pendorings]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84476&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 27 Jun 2007 18:05:43 +0200
   </pubDate>
   <title><![CDATA[Tribute to Roy Mortimer ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84482&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 27 Jun 2007 17:34:40 +0200
   </pubDate>
   <title><![CDATA[SABC launches new-look TV licence inspectorate]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84471&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 27 Jun 2007 17:36:30 +0200
   </pubDate>
   <title><![CDATA[Spotlight on Tour de France]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84473&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 27 Jun 2007 17:39:32 +0200
   </pubDate>
   <title><![CDATA[East Coast Radio fights crime online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84477&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 27 Jun 2007 17:35:29 +0200
   </pubDate>
   <title><![CDATA[Sake24 champions innovation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84472&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 27 Jun 2007 09:22:48 +0200
   </pubDate>
   <title><![CDATA[BASA helps create art businesses in schools]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84457&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 27 Jun 2007 17:45:28 +0200
   </pubDate>
   <title><![CDATA[US ad spend weakens in 2007]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84478&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 27 Jun 2007 09:21:37 +0200
   </pubDate>
   <title><![CDATA[Ilanga and NAB part ways ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84456&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 28 Jun 2007 07:12:11 +0200
   </pubDate>
   <title><![CDATA[SA gets three commendations in D&AD Global Student Awards ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84483&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 27 Jun 2007 17:37:09 +0200
   </pubDate>
   <title><![CDATA[Anti-crime initiative launches educational website ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84474&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jun 2007 09:50:12 +0200
   </pubDate>
   <title><![CDATA[Mobility changed the customer]]></title>
   <description><![CDATA[The mobile phone changed the way people behave, think and respond to marketing, making marketing a completely different proposition.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84390&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jun 2007 09:42:04 +0200
   </pubDate>
   <title><![CDATA[Growing? Teach your brand vision, first ]]></title>
   <description><![CDATA[Balancing business expansion and brand preservation is one of Corporate America's highest tightrope acts, as Starbucks may have discovered. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84388&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 26 Jun 2007 10:48:54 +0200
   </pubDate>
   <title><![CDATA[Jobs for Africa launching]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84403&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 26 Jun 2007 10:19:43 +0200
   </pubDate>
   <title><![CDATA[A city stripped of advertising]]></title>
   <description><![CDATA[A law has been passed in Sao Paulo, Brazil, outlawing all outdoor advertising, including posters, flyers, adverts on buses and trains and billboards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84382&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jun 2007 09:39:41 +0200
   </pubDate>
   <title><![CDATA[Interactive promotions blur the marketing lines]]></title>
   <description><![CDATA[The lines between promotion, content and entertainment are blurring, says promotions company owner Annie Malan.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84387&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jun 2007 10:14:30 +0200
   </pubDate>
   <title><![CDATA[Finalists announced in Vodacom Women in The Media Awards]]></title>
   <description><![CDATA[The Media magazine has announced two finalists for the 2007 Vodacom Women in The Media Award.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84400&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jun 2007 10:28:15 +0200
   </pubDate>
   <title><![CDATA[Catching up with Brett Morris]]></title>
   <description><![CDATA[Brett Morris, former executive creative director at FCB and Nando's new global chief creative officer, has won 10 gold Loeries, five Lions, five Clios, two One Show merits, two Ad of the Years, and the New York Festival Gold and London International Gold. Matebello Motloung finds out why he crossed the floor. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84380&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jun 2007 11:06:03 +0200
   </pubDate>
   <title><![CDATA[Tips to get journalists to read your emails]]></title>
   <description><![CDATA[With the hundreds of emails that journalists receive every day, how do you give your news release the best chance of getting through? Robynn Burls has been researching this topic and gives you some practical tips on how to avoid the spam trap and get your subject lines noticed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84392&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jun 2007 10:38:57 +0200
   </pubDate>
   <title><![CDATA[Supplement reveals women's favourite cars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84369&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 25 Jun 2007 16:25:50 +0200
   </pubDate>
   <title><![CDATA[Belgian company celebrates anniversary by opening SA office]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84368&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 25 Jun 2007 16:20:49 +0200
   </pubDate>
   <title><![CDATA[PR consultancy MD publishes crime thriller ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84363&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 25 Jun 2007 16:19:49 +0200
   </pubDate>
   <title><![CDATA[AMASA Cape Town to get a taste of Lolly]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Jun 2007 16:21:37 +0200
   </pubDate>
   <title><![CDATA[Online shopping site goes mobile]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84364&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 25 Jun 2007 16:28:32 +0200
   </pubDate>
   <title><![CDATA[Billboards behind fashion expo success]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84371&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 25 Jun 2007 16:27:36 +0200
   </pubDate>
   <title><![CDATA[Soweto TV to go on air ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84370&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 25 Jun 2007 16:29:24 +0200
   </pubDate>
   <title><![CDATA[Insurance company sponsors Idols SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84372&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Jun 2007 16:23:17 +0200
   </pubDate>
   <title><![CDATA[UCT professor joins leading European marketing body]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84365&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Jun 2007 16:24:07 +0200
   </pubDate>
   <title><![CDATA[Markex more popular this year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84366&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Jun 2007 16:25:07 +0200
   </pubDate>
   <title><![CDATA[Alchemy Publishing runs safety workshops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84367&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Jun 2007 10:59:01 +0200
   </pubDate>
   <title><![CDATA[More SA winners at Cannes ]]></title>
   <description><![CDATA[Net#work BBDO Johannesburg is the big winner at the 2007 Cannes Lions International Advertising Festival with a Grand Prix award. In the latest results, South African agencies received a gold and two bronzes in the Press Lions awards. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84292&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 08:27:06 +0200
   </pubDate>
   <title><![CDATA[Henkel wins PR award ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84192&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 08:28:01 +0200
   </pubDate>
   <title><![CDATA[Michael Porter in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84193&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 09:59:50 +0200
   </pubDate>
   <title><![CDATA[Virgin Mobile's ad not offensive: ASA]]></title>
   <description><![CDATA[The Advertising Standards Authority has ruled in favour of Virgin Mobile's recent television advert featuring an old woman peeping into the trunks of four male swimmers. What do you think?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84200&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 08:25:54 +0200
   </pubDate>
   <title><![CDATA[M-Point Sales sells community radio]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84191&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 13:49:45 +0200
   </pubDate>
   <title><![CDATA[News The Marketing Federation of South Africa: a case study]]></title>
   <description><![CDATA[What lessons can be learnt from the collapse of the Marketing Federation of South Africa? This case study examines what led to its demise, and suggests it offers lessons to marketers setting up new industry bodies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84242&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 07:59:47 +0200
   </pubDate>
   <title><![CDATA[Spotlight on the shopper]]></title>
   <description><![CDATA[Marketers have traditionally focused attention on understanding consumers and building brand loyalty. But what about what consumers actually do when they go shopping? This is where Ogilvy's Shopper Marketing comes in.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84183&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 08:24:55 +0200
   </pubDate>
   <title><![CDATA[Vote for your favourite Afrikaans ad]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84190&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 09:07:11 +0200
   </pubDate>
   <title><![CDATA[Who should advertising agencies be romancing? ]]></title>
   <description><![CDATA[Advertising agencies concentrate more on pleasing individuals and stroking their egos rather than doing the brand or product justice, says copywriter Xoli Ntusi. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84199&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 13:07:24 +0200
   </pubDate>
   <title><![CDATA[Measuring the true value of a Content Management System]]></title>
   <description><![CDATA[Traditionally the website was left to the techie. But now marketers are claiming back web-based activities. And this is made possible by good Content Management Systems, says Glen Tomlinson.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84196&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 09:03:28 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: M-Web screws its existing customers]]></title>
   <description><![CDATA[M-Web is advertising a fantastic deal, only problem is it's not available to existing clients. Brian Hopkins airs his Pet Peeve.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84198&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 08:23:25 +0200
   </pubDate>
   <title><![CDATA[SAARF Rams release for June]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84189&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 08:29:20 +0200
   </pubDate>
   <title><![CDATA[McCann junior wins international award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84194&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 08:53:17 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: June 21]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84195&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 08:22:17 +0200
   </pubDate>
   <title><![CDATA[Loerie Young Creative award entry deadline extended]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84188&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 12:17:03 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Ever wondered why robbers speak isiZulu?]]></title>
   <description><![CDATA[As an increasing number of people realise the significance of learning a second if not third local language, Matebello Motloung advocates that they learn isiZulu if they are to survive the Joburg jungle. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84197&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 20 Jun 2007 19:07:03 +0200
   </pubDate>
   <title><![CDATA[Talent agency opens]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84166&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 20 Jun 2007 19:04:09 +0200
   </pubDate>
   <title><![CDATA[CNN chooses Clickatell ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84164&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 20 Jun 2007 19:02:55 +0200
   </pubDate>
   <title><![CDATA[BBC seeks Swahili-speaking entrepreneurs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84163&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 10:00:46 +0200
   </pubDate>
   <title><![CDATA[AMASA's annual workshop on brilliant media plans ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84162&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Jun 2007 16:31:28 +0200
   </pubDate>
   <title><![CDATA[BP most recognised forecourt brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84167&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 22 Jun 2007 12:35:27 +0200
   </pubDate>
   <title><![CDATA[Eyeblaster opens in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84168&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 20 Jun 2007 19:05:23 +0200
   </pubDate>
   <title><![CDATA[The Citizen gets into wine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84165&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 21 Jun 2007 12:04:11 +0200
   </pubDate>
   <title><![CDATA[SA winners at Cannes ]]></title>
   <description><![CDATA[South African agencies have scored a Grand Prix and an array of golds, silvers and bronzes at the 2007 Cannes Lions International Advertising Festival.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84169&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 09:55:57 +0200
   </pubDate>
   <title><![CDATA[Why you shop at Amazon ]]></title>
   <description><![CDATA[Onerous regulations are driving DVD consumers to Amazon and hurting the local industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84061&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 10:21:45 +0200
   </pubDate>
   <title><![CDATA[The Irish try their luck]]></title>
   <description><![CDATA[Wine provides a rare away win for South Africa, writes trade mark attorney Hans Muhlburg. 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84051&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 10:15:42 +0200
   </pubDate>
   <title><![CDATA[The sales professional is the sale]]></title>
   <description><![CDATA[What's the most influential factor in business-to-business sales? Your competitive pricing, your great product and its innovative features? No, says Peter Gilbert.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84054&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 10:11:38 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Pay a professional]]></title>
   <description><![CDATA[Why do companies pander to the egos of their chief executives by letting them do the voice-overs for the radio ads, asks Lance Rothschild. Got an itch to scratch? A personal bugbear? In Pet Peeves, members of the marketing industry have the opportunity to get it off their chests.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84059&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 10:04:14 +0200
   </pubDate>
   <title><![CDATA[Jacaranda FM CEO shares his vision for station]]></title>
   <description><![CDATA[The RAMS May 2007 show regional radio station 94.2 Jacaranda FM's penetration in Nguni-language households has increased significantly. Is this deliberate? Matebello Motloung speaks to Alan Khan, newly appointed chief executive of the station. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84052&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 10:24:09 +0200
   </pubDate>
   <title><![CDATA[New appointments]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84058&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 10:20:07 +0200
   </pubDate>
   <title><![CDATA[Honda thinks small]]></title>
   <description><![CDATA[Honda sponsors mini shows on MySpace, and couples them with mini-ads.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84060&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jun 2007 13:58:06 +0200
   </pubDate>
   <title><![CDATA[Klipdrift sponsors advertising awards again ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84007&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jun 2007 13:51:53 +0200
   </pubDate>
   <title><![CDATA[D&AD launches job week for creative graduates]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84002&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 10:29:41 +0200
   </pubDate>
   <title><![CDATA[Redline's pro-bono work pays off]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84006&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jun 2007 14:01:54 +0200
   </pubDate>
   <title><![CDATA[ITWeb creates platform for digitally minded]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84011&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jun 2007 13:58:41 +0200
   </pubDate>
   <title><![CDATA[Sub urban launches new site]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84008&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jun 2007 13:56:39 +0200
   </pubDate>
   <title><![CDATA[Sexpo fever to hit Jozi ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84005&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jun 2007 14:00:48 +0200
   </pubDate>
   <title><![CDATA[Reuters and Ecobank do deal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84010&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jun 2007 13:54:01 +0200
   </pubDate>
   <title><![CDATA[Radio 2000 focuses on the homeless ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84003&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jun 2007 13:55:36 +0200
   </pubDate>
   <title><![CDATA[Sanlam Cobalt and OFM launch Good Service Awards ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84004&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 10:30:14 +0200
   </pubDate>
   <title><![CDATA[McNab's Energy Tabs launches blog]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84012&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Jun 2007 13:49:26 +0200
   </pubDate>
   <title><![CDATA[Ifa Lethu Foundation gets into fashion]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84000&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Jun 2007 16:38:10 +0200
   </pubDate>
   <title><![CDATA[Cannes shortlist announced]]></title>
   <description><![CDATA[South African agencies feature well on the shortlist for the 2007 Cannes awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84043&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jun 2007 13:50:29 +0200
   </pubDate>
   <title><![CDATA[Creative Circle May results]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84001&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 18 Jun 2007 13:59:32 +0200
   </pubDate>
   <title><![CDATA[360 Media tells shark tale nationally ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=84009&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 15 Jun 2007 15:24:45 +0200
   </pubDate>
   <title><![CDATA[Who had the write stuff? ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83949&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 15 Jun 2007 15:25:39 +0200
   </pubDate>
   <title><![CDATA[Record number of Loerie entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83950&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 15 Jun 2007 15:26:19 +0200
   </pubDate>
   <title><![CDATA[FCB JHB helps Toyota go digital]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83951&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 19 Jun 2007 10:31:08 +0200
   </pubDate>
   <title><![CDATA[Media24's Psychologies surprises ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83948&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 14 Jun 2007 08:05:00 +0200
   </pubDate>
   <title><![CDATA[Hallmark Channel supports women ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83839&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jun 2007 08:09:00 +0200
   </pubDate>
   <title><![CDATA[MTV Networks Africa partners with KFC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83844&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jun 2007 08:57:29 +0200
   </pubDate>
   <title><![CDATA[Associated Magazines PR manager joins Media24]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83846&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 14 Jun 2007 08:06:52 +0200
   </pubDate>
   <title><![CDATA[Winners of the 10th BASA Awards named]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83841&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 14 Jun 2007 08:02:53 +0200
   </pubDate>
   <title><![CDATA[AMASA workshop in July ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83836&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 14 Jun 2007 15:45:42 +0200
   </pubDate>
   <title><![CDATA[Black Diamonds continue to grow]]></title>
   <description><![CDATA[Black Diamonds are no myth. There are now 2.6-million Black Diamonds, which is an increase of 30% over 13 months, and there's more growth to come, according to the results of a recent study.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83869&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 14 Jun 2007 08:06:10 +0200
   </pubDate>
   <title><![CDATA[Cross Colours win in New York]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83840&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 14 Jun 2007 13:24:45 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83870&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jun 2007 13:41:37 +0200
   </pubDate>
   <title><![CDATA[Kick Off's innovation rewarded]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83843&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jun 2007 08:07:37 +0200
   </pubDate>
   <title><![CDATA[SA signs anti-bribery agreement]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83842&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jun 2007 15:48:30 +0200
   </pubDate>
   <title><![CDATA[Out Loud: the invisible changes in Soweto ]]></title>
   <description><![CDATA[There have been a lot of developments in Soweto, most of them in the construction field with a number of major shopping malls springing up. However, very little is said about the change in mindsets among the township's inhabitants, says Matebello Motloung. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83874&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jun 2007 08:03:38 +0200
   </pubDate>
   <title><![CDATA[MTV Base gets dating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83837&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jun 2007 15:42:12 +0200
   </pubDate>
   <title><![CDATA[Conversation point]]></title>
   <description><![CDATA[Youth are not interested in content that makes sense, it just has to be worth talking about, according to speakers at the recent Wildfire Conference in London.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83872&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jun 2007 08:04:18 +0200
   </pubDate>
   <title><![CDATA[Sudden Thought Ventures sells to Media24 ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83838&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 19 Jun 2007 10:29:10 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: Still waiting]]></title>
   <description><![CDATA[It's been over a month since I sent a customer query to Exclusive Books. In this age of instant gratification you would think I could have had a reply by now, says Gillian Jones.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83881&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jun 2007 08:10:14 +0200
   </pubDate>
   <title><![CDATA[UCT Business school addresses online marketing jargon]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83845&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jun 2007 13:41:01 +0200
   </pubDate>
   <title><![CDATA[First digital terrestrial broadcast in Africa]]></title>
   <description><![CDATA[The first digital terrestrial broadcast in Africa took place in Johannesburg this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83848&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Jun 2007 06:46:58 +0200
   </pubDate>
   <title><![CDATA[2007 Ohmsa awards]]></title>
   <description><![CDATA[Out of Home Media South Africa (Ohmsa) is looking for the best creative advertising designs on billboards, taxis, plasma screens, etc, for the 2007 Ohmsa Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83742&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 12 Jun 2007 06:57:48 +0200
   </pubDate>
   <title><![CDATA[Search engine optimisation training course]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83743&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 14:30:02 +0200
   </pubDate>
   <title><![CDATA[Primedia Unlimited supports young talent]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83622&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 14:30:59 +0200
   </pubDate>
   <title><![CDATA[LoveLife magazine cuts to the top 10]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83624&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 14:39:45 +0200
   </pubDate>
   <title><![CDATA[Sandton directory increases print run]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83630&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 21:07:51 +0200
   </pubDate>
   <title><![CDATA[Say it again, but this time with more feeling ]]></title>
   <description><![CDATA[There is no conclusive proof that employees are an alien life force with a vastly inferior intellect and no sense of humour. So why not market to them as if they are valued and intelligent customers, asks Terri Brown of Actuate.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83739&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 14:35:48 +0200
   </pubDate>
   <title><![CDATA[Gauteng consumers vote for best service station]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83627&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 21:18:33 +0200
   </pubDate>
   <title><![CDATA[PJ Powers sues advertising agency]]></title>
   <description><![CDATA[Singer PJ Powers is suing McCann-Erickson for defamation after her name was used in a recent Radio 2000 advertising campaign without her knowledge. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83605&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 14:38:38 +0200
   </pubDate>
   <title><![CDATA[African market researchers to meet in Malawi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83629&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 14:40:36 +0200
   </pubDate>
   <title><![CDATA[GIBS offers career mentor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83631&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 21:10:41 +0200
   </pubDate>
   <title><![CDATA[New appointments ]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83741&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 14 Jun 2007 13:42:20 +0200
   </pubDate>
   <title><![CDATA[Decor magazine launches environmental awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83628&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 17:31:28 +0200
   </pubDate>
   <title><![CDATA[Understanding the affluent]]></title>
   <description><![CDATA[A recent US study has shown that marketers don't have a good enough understanding of affluent consumers. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83728&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 20:06:24 +0200
   </pubDate>
   <title><![CDATA[The agility of mobile marketing]]></title>
   <description><![CDATA[Mobile marketing is proving to be a far more direct, high-impact way of reaching a base than traditional marketing mediums, says Riaan Groenewald, operations director, Multimedia Solutions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83736&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 14:34:32 +0200
   </pubDate>
   <title><![CDATA[German soccer stars show their support for SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83626&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 14:41:13 +0200
   </pubDate>
   <title><![CDATA[Tick Tock gets a carrier]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83632&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 20:02:01 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Chile con movie]]></title>
   <description><![CDATA[Mark Shuttleworth set an incredibly high bar height to the kind of prices we can charge for home-grown goods. But we shouldn't adopt that as a national average, writes Nigel Fox, especially when we're talking about our local film industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83735&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:52:53 +0200
   </pubDate>
   <title><![CDATA[Ireland / Davenport win BMW award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83532&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:40:54 +0200
   </pubDate>
   <title><![CDATA[DMA signs up more founder members]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83535&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 09:24:51 +0200
   </pubDate>
   <title><![CDATA[Out loud: Can you see the difference?]]></title>
   <description><![CDATA[A well-known research company is contemplating a study that looks into the similarities between blacks and Afrikaners. There are many, says Matebello Motloung, touching on some that she's picked up over the years. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83526&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:42:44 +0200
   </pubDate>
   <title><![CDATA[Calling all Footskaters ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83538&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:43:40 +0200
   </pubDate>
   <title><![CDATA[The Pendoring heroes campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83539&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:00:52 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: Too much information]]></title>
   <description><![CDATA[Got an itch to scratch? A personal bugbear? Sarah Britten wants a certain type of very personal advertising to stop. Immediately.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83529&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 08:55:48 +0200
   </pubDate>
   <title><![CDATA[The E of Marketing ]]></title>
   <description><![CDATA[If you haven't a clue how to use search engine optimisation, viral marketing or banner advertising to market your business, there's a book that can help. And we're giving away three copies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83520&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 09:19:38 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Thursday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83524&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 07 Jun 2007 10:41:31 +0200
   </pubDate>
   <title><![CDATA[The Big Issue gets a makeover]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83536&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:44:31 +0200
   </pubDate>
   <title><![CDATA[NineNovember joins forces with Joburg agency]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83540&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 11 Jun 2007 12:53:20 +0200
   </pubDate>
   <title><![CDATA[Give free rein to the oddballs]]></title>
   <description><![CDATA[It's not the man in the Armani suit, or the government official who changes the world. It's often the oddball. Or so says Koos Bekker, CEO of Naspers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83528&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 11:08:15 +0200
   </pubDate>
   <title><![CDATA[The myth of rolling stones]]></title>
   <description><![CDATA[Are black professionals really job-hopping more than other race groups in South Africa?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83527&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:39:25 +0200
   </pubDate>
   <title><![CDATA[New award for Loeries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83533&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:40:18 +0200
   </pubDate>
   <title><![CDATA[Jupiter and Fresh Eye union]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83534&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:37:19 +0200
   </pubDate>
   <title><![CDATA[Digital music collection launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83531&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 09:22:09 +0200
   </pubDate>
   <title><![CDATA[The Numbers Game: Afrikaans Media]]></title>
   <description><![CDATA[Do you know which Afrikaans media is attracting the most advertising revenue or even how much is spent on this sector? Read on to find out.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83525&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 07 Jun 2007 10:42:06 +0200
   </pubDate>
   <title><![CDATA[IMM qualifications registered in UK ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83537&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:13:06 +0200
   </pubDate>
   <title><![CDATA[Ad agency scoops ICC account]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83426&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:18:57 +0200
   </pubDate>
   <title><![CDATA[Bloggers represent SA at technology conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83429&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 15:27:51 +0200
   </pubDate>
   <title><![CDATA[Gone phishing]]></title>
   <description><![CDATA[Chris Brewer attempts to be a good citizen by alerting banks to attempted fraud. But it fails miserably when he almost finds himself buying fishing stocks instead.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83421&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:43:03 +0200
   </pubDate>
   <title><![CDATA[Caxton BEE deal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83432&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 08:48:52 +0200
   </pubDate>
   <title><![CDATA[John Perlman joins KAYA FM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83415&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 08:58:51 +0200
   </pubDate>
   <title><![CDATA[New appointments]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83420&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:10:48 +0200
   </pubDate>
   <title><![CDATA[Big Blue Makhulu Polane design competition open ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83423&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 10:01:52 +0200
   </pubDate>
   <title><![CDATA[Markex Joburg on this week]]></title>
   <description><![CDATA[The Markex & World of Events exhibition takes place in Johannesburg this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83435&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:43:35 +0200
   </pubDate>
   <title><![CDATA[AMASA hosts Graham Warsop In June]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83433&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 08:47:34 +0200
   </pubDate>
   <title><![CDATA[Jacques Pauw wins 2007 Nat Nakasa Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83413&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:19:31 +0200
   </pubDate>
   <title><![CDATA[SA communicators in the spotlight ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83430&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:11:27 +0200
   </pubDate>
   <title><![CDATA[Riverstone Communications awarded]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83424&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:17:23 +0200
   </pubDate>
   <title><![CDATA[SAARF runs SU-LSM workshops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83427&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 08:52:18 +0200
   </pubDate>
   <title><![CDATA[Online marketing 101 - part 6]]></title>
   <description><![CDATA[Jacqui Boyd of Acceleration Media looks at the ways that companies should choose the correct online environments for their campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83416&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:12:21 +0200
   </pubDate>
   <title><![CDATA[Freshpak shows it cares ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83425&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:44:12 +0200
   </pubDate>
   <title><![CDATA[The Times hits streets]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83434&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 08:48:14 +0200
   </pubDate>
   <title><![CDATA[World Newspaper Congress starts in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83414&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 15:34:04 +0200
   </pubDate>
   <title><![CDATA[Don't underestimate the bloggers ]]></title>
   <description><![CDATA[The blogosphere is more than just a fad. Bloggers are competing with traditional publishers for audience - they are also taking a share of the very competitive advertising pie, writes Matthew Buckland. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83417&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:18:11 +0200
   </pubDate>
   <title><![CDATA[SAARF RAMS May 2007 release in June]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83428&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 10:21:12 +0200
   </pubDate>
   <title><![CDATA[Great publicity stunt or tacky exploitation?]]></title>
   <description><![CDATA[A publicity stunt in the Netherlands which used a reality TV show to raise awareness of organ donation, has been praised and attacked. Is this the future of PR? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83436&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 Jun 2007 09:20:09 +0200
   </pubDate>
   <title><![CDATA[TNS Research Survey gives marketers a voice]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83431&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:55:50 +0200
   </pubDate>
   <title><![CDATA[Al Jazeera broadcasts in SA ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83336&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 13:41:37 +0200
   </pubDate>
   <title><![CDATA[Do you understand what Google does differently?]]></title>
   <description><![CDATA[Understanding how Google relates to its customers could offer valuable lessons to marketers, says Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83342&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:50:42 +0200
   </pubDate>
   <title><![CDATA[Celebrity ad campaign highlights epilepsy ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83331&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:58:37 +0200
   </pubDate>
   <title><![CDATA[If you want it, go get it]]></title>
   <description><![CDATA[Only three percent of people actually have written down goals and plans to achieve them. So how do you set goals and achieve them?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83338&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:49:36 +0200
   </pubDate>
   <title><![CDATA[Media partner for opera benefit concert ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83330&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:54:30 +0200
   </pubDate>
   <title><![CDATA[TNS Research Surveys wins at SAMRA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83335&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:53:35 +0200
   </pubDate>
   <title><![CDATA[AAA student wins design prize]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83334&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:52:40 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Cape Town wins Silver Pencil]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83333&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:56:33 +0200
   </pubDate>
   <title><![CDATA[FCB Johannesburg partners with KOO ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83337&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:48:28 +0200
   </pubDate>
   <title><![CDATA[my.news24 launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83329&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 12:05:21 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Experience vs Titos]]></title>
   <description><![CDATA[Shock, disbelief, laughter and sympathy. Those were the reactions Matebello Motloung got from friends when they found out what she earned. But surely doing something for the experience and knowledge should count for something. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83341&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:51:33 +0200
   </pubDate>
   <title><![CDATA[Telkom Media hires a news junkie]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83332&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 12:35:11 +0200
   </pubDate>
   <title><![CDATA[To measure or not to measure?]]></title>
   <description><![CDATA[The more we make marketing and advertising measurable to the tenth degree, the greater the potential to kill or sideline the softer side, writes Mzamo Masito, founder of People's Insight Consultancy, a marketing and research consultancy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83339&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:46:28 +0200
   </pubDate>
   <title><![CDATA[Brainstorm Projects dares Cleo readers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83327&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 12:03:18 +0200
   </pubDate>
   <title><![CDATA[News Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in your Friday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83340&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 01 Jun 2007 11:47:46 +0200
   </pubDate>
   <title><![CDATA[Well-known British artist exhibits in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83328&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 May 2007 10:25:51 +0200
   </pubDate>
   <title><![CDATA[Ad agencies are here to stay]]></title>
   <description><![CDATA[Some have predicted that consumer-generated advertising will render ad agencies obsolete. But judging by the quality of the adverts being made by the public, it's unlikely to happen soon, if ever.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83188&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 May 2007 10:06:49 +0200
   </pubDate>
   <title><![CDATA[Four Yellow Pencils for SA]]></title>
   <description><![CDATA[South African agencies were awarded four Yellow Pencils in the D&AD awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83187&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 May 2007 10:24:33 +0200
   </pubDate>
   <title><![CDATA[Researching multiple personalities]]></title>
   <description><![CDATA[We alternate between many selves daily when we interact with others. So which self is it that answers a marketing researcher's questions? And which self buys the products? Is it the same self?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83189&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 May 2007 10:04:40 +0200
   </pubDate>
   <title><![CDATA[New appointments]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83186&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 15:59:53 +0200
   </pubDate>
   <title><![CDATA[Award for 702 Talk Radio ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83151&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 17:46:47 +0200
   </pubDate>
   <title><![CDATA[Creatique: Saatchi & Saatchi Cape Town ]]></title>
   <description><![CDATA[In this week's Creatique, Leon Jacobs, Saatchi & Saatchi Cape Town's creative director, casts his expert eye over the advertising campaigns sent to Marketingweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83160&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 15:58:50 +0200
   </pubDate>
   <title><![CDATA[Beeld gets into citizen journalism]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83150&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 15:57:42 +0200
   </pubDate>
   <title><![CDATA[JWT's creative duo to report on Cannes ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83149&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 16:04:42 +0200
   </pubDate>
   <title><![CDATA[Media24 launches two new travel magazines]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83157&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 16:06:40 +0200
   </pubDate>
   <title><![CDATA[Creative Circle Awards results for April]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83159&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 16:00:28 +0200
   </pubDate>
   <title><![CDATA[Winner of the direct mail centre award ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83152&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 16:05:20 +0200
   </pubDate>
   <title><![CDATA[Golden Cloud launches charity campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83158&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 16:03:24 +0200
   </pubDate>
   <title><![CDATA[Music industry not losing out from illegal downloads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83155&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 16:02:24 +0200
   </pubDate>
   <title><![CDATA[Primedia Unlimited buys new company]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83154&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 16:04:07 +0200
   </pubDate>
   <title><![CDATA[Local creative to judge at 2007 John Caples International Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83156&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 28 May 2007 16:01:08 +0200
   </pubDate>
   <title><![CDATA[Talent and technology conference in June]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83153&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 May 2007 10:21:56 +0200
   </pubDate>
   <title><![CDATA[From commuter to consumer]]></title>
   <description><![CDATA[Brands want to see a measurable and quantifiable return on their investment. By using a one-stop media partner for this type of campaign, brands can ensure that a truly reflective measurement of success can be done, writes Jacques du Preez, managing director, Provantage Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83024&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 May 2007 10:15:37 +0200
   </pubDate>
   <title><![CDATA[Straight talking in online research]]></title>
   <description><![CDATA[Online research is seen as a poor sister to traditional qualitative face-to-face research, as you can't pick up non-verbal clues. But teens really opened up about some sensitive issues in online research, according to a paper presented at the SAMRA conference this week.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83021&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 May 2007 10:45:40 +0200
   </pubDate>
   <title><![CDATA[MTN announces media agency]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83032&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 May 2007 10:09:49 +0200
   </pubDate>
   <title><![CDATA[AdReview vs AdFocus]]></title>
   <description><![CDATA[Is it necessary to have two awards functions targeting the same participants and coming out with similar results?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83018&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 May 2007 10:20:35 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Companies should take some blame]]></title>
   <description><![CDATA[Companies are forever moaning about the shortage of skilled people in this country. Matebello Motloung believes if they were honest, they would realise that the problem lies with them as well. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83023&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 May 2007 10:43:31 +0200
   </pubDate>
   <title><![CDATA[Creative Circle agency rankings for 2006]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83028&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 25 May 2007 10:13:22 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in our Friday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83020&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 May 2007 11:10:01 +0200
   </pubDate>
   <title><![CDATA[How to lose a customer in 60 days]]></title>
   <description><![CDATA[Sarah Britten presents a case study on how to lose a customer in 60 days. And it all started with a dustbin...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=83019&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 May 2007 11:48:46 +0200
   </pubDate>
   <title><![CDATA[NAB branches into Zambia ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82981&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 May 2007 11:11:25 +0200
   </pubDate>
   <title><![CDATA[Reader's Digest reinvented]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82985&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 May 2007 11:55:26 +0200
   </pubDate>
   <title><![CDATA[New system to record real time audience]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82986&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 24 May 2007 12:01:24 +0200
   </pubDate>
   <title><![CDATA[Best Life hits the stands ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82992&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 24 May 2007 12:00:18 +0200
   </pubDate>
   <title><![CDATA[Online survey reveals what women want ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82991&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 25 May 2007 11:11:05 +0200
   </pubDate>
   <title><![CDATA[AirMedia takes Harmony FM's second birthday on the road]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82988&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 09:11:02 +0200
   </pubDate>
   <title><![CDATA[Careers24 uncovers industry salaries ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82872&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 22 May 2007 10:58:53 +0200
   </pubDate>
   <title><![CDATA[Jupiter is tops at AdFocus awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82892&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 10:36:53 +0200
   </pubDate>
   <title><![CDATA[Men's Health celebrates 10 years]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82871&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 12:45:47 +0200
   </pubDate>
   <title><![CDATA[Black Diamonds: is the industry interested in anything else?]]></title>
   <description><![CDATA[UCT Unilever, together with TNS-Research Surveys, will launch the third Black Diamonds study in June. Matebello Motloung speaks to Mzamo Masimo, former marketing director of Unilever South Africa and now founder of People's Insight marketing and research consultancy, to find out if there isn't anything else the industry wants to know. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82881&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 09:09:03 +0200
   </pubDate>
   <title><![CDATA[Latest SAARF Trends booklet available ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82870&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 22 May 2007 10:06:36 +0200
   </pubDate>
   <title><![CDATA[BBC's global news audiences hits record high ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82875&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 22 May 2007 09:11:40 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards Travelling Exhibition at Vega]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82873&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 09:14:46 +0200
   </pubDate>
   <title><![CDATA[MMP's success against child porn ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82877&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 09:21:48 +0200
   </pubDate>
   <title><![CDATA[New appointments]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82880&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 09:15:28 +0200
   </pubDate>
   <title><![CDATA[SABC sponsors The Lion King]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82878&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 11:11:10 +0200
   </pubDate>
   <title><![CDATA[Insights into RAC: the Retail Advertising Conference]]></title>
   <description><![CDATA[Pedro de Gouveia, general manager of Salient Strategic Advertising and Design, offers some fascinating - and sometimes amusing - insights into the 54th annual Retail Advertising Conference (RAC) in Chicago, USA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82883&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 09:12:16 +0200
   </pubDate>
   <title><![CDATA[Nescafe partners with CineMark ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82874&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 09:16:19 +0200
   </pubDate>
   <title><![CDATA[European symposium on radio/TV]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82879&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 10:36:07 +0200
   </pubDate>
   <title><![CDATA[BMW comes short, veri short]]></title>
   <description><![CDATA[The Supreme Court of Appeal has made a definitive ruling on whether or not 'trade mark use' is needed before there can be an infringement, says trade mark attorney Hans Muhlberg. And this should have a significant effect on advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82886&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 22 May 2007 10:04:37 +0200
   </pubDate>
   <title><![CDATA[The rich on the net are sports-crazy]]></title>
   <description><![CDATA[One-quarter of the South African internet population comes from high-income households - and they are surfing sport and business sites.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82853&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 May 2007 17:52:33 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Planet Fatness]]></title>
   <description><![CDATA[Is Planet Fitness employing a clever marketing strategy when it accepts advertising from McDonald's as it could mean more people needing gym, asks Kagiso Msimango. In Pet Peeves, members of the marketing industry have the opportunity to get things off their chests.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82856&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 May 2007 17:22:35 +0200
   </pubDate>
   <title><![CDATA[SAMRA conference this week]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82852&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 May 2007 17:47:11 +0200
   </pubDate>
   <title><![CDATA[What's in a word?]]></title>
   <description><![CDATA[There's a pries to be one for the won who can give me a word that suites my own answer more better.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82855&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 18:15:17 +0200
   </pubDate>
   <title><![CDATA[Pendoring entries open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82790&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 17:57:07 +0200
   </pubDate>
   <title><![CDATA[CNBC Africa goes live in June ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82786&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 17:51:05 +0200
   </pubDate>
   <title><![CDATA[Third Black Diamonds study due out in June ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82781&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 18:28:04 +0200
   </pubDate>
   <title><![CDATA[ABCs: Custom magazines are king]]></title>
   <description><![CDATA[Custom magazines outshone the other categories in the first Audit Bureau of Circulations figures released for this year. Women's magazines, however, continue the fight to be heard in an over-crowded market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82791&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 17:51:55 +0200
   </pubDate>
   <title><![CDATA[Media24 goes mobile ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82782&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 17:52:48 +0200
   </pubDate>
   <title><![CDATA[Top semiotics analyst to speak at SAMRA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82783&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 17:55:11 +0200
   </pubDate>
   <title><![CDATA[Habari Media launches in Senegal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82784&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 18:02:27 +0200
   </pubDate>
   <title><![CDATA[WEF focuses on newsroom integration]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82787&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 18:03:35 +0200
   </pubDate>
   <title><![CDATA[Call for digital entries to Loerie Awards ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82789&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 17:56:20 +0200
   </pubDate>
   <title><![CDATA[Zoom set to rock the country ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82785&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 17:50:12 +0200
   </pubDate>
   <title><![CDATA[Three international judges for Loeries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82780&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 May 2007 07:57:06 +0200
   </pubDate>
   <title><![CDATA[SA brand worth over R500-billion]]></title>
   <description><![CDATA[The South African brand is worth over R500-billion, according to government.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82747&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 May 2007 17:40:05 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: McCain's & moms]]></title>
   <description><![CDATA[Are McCain's out of touch with real moms, who are not completely obsessed with their kids? Aneshree Naidoo suspects they may be. In Pet Peeves, members of the marketing industry have the opportunity to get it off their chests. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82737&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 17 May 2007 17:37:56 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Unfriendly industry]]></title>
   <description><![CDATA[Are members of the marketing and advertising industry an unfriendly bunch? Matebello Motloung thinks they are either wary of strangers or just plain rude.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82736&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 18 May 2007 07:43:49 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a regular feature on Marketingweb, appearing in our Friday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82735&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 21 May 2007 17:44:39 +0200
   </pubDate>
   <title><![CDATA[Marketing meals: how do you downsize?]]></title>
   <description><![CDATA[Will Americans jump at the chance to choose smaller meal portions? T.G.I. Friday's is holding thumbs they will.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82738&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 12:48:07 +0200
   </pubDate>
   <title><![CDATA[Newspaper circulation rises world-wide]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82623&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 10:42:57 +0200
   </pubDate>
   <title><![CDATA[Onlineshopping.co.za launches new property section]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82616&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 12:57:47 +0200
   </pubDate>
   <title><![CDATA[New York broadcast week]]></title>
   <description><![CDATA[US broadcasters can book some US8.5-billion to US9.5-billion in advertising during what is known as upfront week. But this year, because of the multiple ways in which viewers can now watch content, might be different.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82608&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 12:56:44 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: medium rare]]></title>
   <description><![CDATA[Not even award-winning executions can cut through the tsunami of advertising garbage hitting us at all times, in all places, says Nigel Fox.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82611&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 10:41:50 +0200
   </pubDate>
   <title><![CDATA[New SAARF chair]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82615&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 12:49:45 +0200
   </pubDate>
   <title><![CDATA[Ifa Lethu Foundation launches book on apartheid art ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82625&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 12:48:42 +0200
   </pubDate>
   <title><![CDATA[The Blue Train gets its own magazine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82624&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 10:22:41 +0200
   </pubDate>
   <title><![CDATA[BDFM protects its turf]]></title>
   <description><![CDATA[Business media owner BDFM has gone back to the drawing board to come up with a strategy to ensure its survival in a market faced with shrinking advertising revenue and stiffening competition in the form of Finweek and the newly-launched CNBC Africa. Matebello Motloung speaks to Mthunzi Mbali, BDFM general manager: marketing and circulation sales, to find out what the company has up its sleeve. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82607&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 10:27:35 +0200
   </pubDate>
   <title><![CDATA[The canned anti-crime ads]]></title>
   <description><![CDATA[The anti-crime adverts that never saw the light of day after FNB canned them are available online.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82609&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 10:35:32 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb interview: Groovin Nchabeleng]]></title>
   <description><![CDATA[Everyone is talking about Groovin Nchabeleng since he received the AdReview Advertising Person of the Year Award. Marketingweb asks him a few questions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82612&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 16:02:39 +0200
   </pubDate>
   <title><![CDATA[One Show Pencil winners]]></title>
   <description><![CDATA[Five Pencils were awarded to South African agencies in the One Show Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82638&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 10:45:25 +0200
   </pubDate>
   <title><![CDATA[MasterCard Priceless Moments Initiative launches on eBay]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82617&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 10:40:18 +0200
   </pubDate>
   <title><![CDATA[New appointments]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82614&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 12:45:28 +0200
   </pubDate>
   <title><![CDATA[24.com recognises best SA blogs ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82621&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 12:44:28 +0200
   </pubDate>
   <title><![CDATA[Smollan Group acquires Compass Communications ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82620&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 12:46:17 +0200
   </pubDate>
   <title><![CDATA[Electronic outdoor results from SAARF]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82622&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 May 2007 10:29:02 +0200
   </pubDate>
   <title><![CDATA[Sony PlayStation campaign makes Clio Hall of Fame ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82557&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 May 2007 12:58:43 +0200
   </pubDate>
   <title><![CDATA[SA agencies win silver, bronze at Clio Awards]]></title>
   <description><![CDATA[No South African advertising agencies won any Gold or Grand Clios at the 2007 Clio Awards. We did, however, win a number of Silver and Bronze awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82558&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 May 2007 10:34:43 +0200
   </pubDate>
   <title><![CDATA[Nike named Advertiser of the Year]]></title>
   <description><![CDATA[Nike was named Advertiser of the Year by the international Clio Awards this weekend, while Saatchi & Saatchi Worldwide is agency of the year. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82563&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 May 2007 09:45:11 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins announced this week. This is a new feature on Marketingweb which will appear in our Friday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82474&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 May 2007 10:23:05 +0200
   </pubDate>
   <title><![CDATA[Promoting magazine advertising]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82484&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Sun, 20 May 2007 18:01:53 +0200
   </pubDate>
   <title><![CDATA[Loerie deadline extended]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82482&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 May 2007 13:19:51 +0200
   </pubDate>
   <title><![CDATA[The pitching philosophy of Matthew Bull]]></title>
   <description><![CDATA[When Lowe Bull took part in the Sasol advertising account pitch last year, they decided not to present a creative execution. Chairman Matthew Bull explains why.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82478&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 May 2007 10:33:48 +0200
   </pubDate>
   <title><![CDATA[Fat, unhealthy and spotty kids]]></title>
   <description><![CDATA[Fat, unhealthy and spotty kids. That is the legacy we are raising at the moment, writes Chris Brewer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82477&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 May 2007 09:47:01 +0200
   </pubDate>
   <title><![CDATA[Average time spent listening to radio drops]]></title>
   <description><![CDATA[The average time spent listening to radio per week has decreased nationally in the past year, the 2007 Radio Audience Measurement Survey (RAMS) revealed on Wednesday.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82475&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 May 2007 12:06:40 +0200
   </pubDate>
   <title><![CDATA[Blog bashing and other (un)healthy offline trends]]></title>
   <description><![CDATA[Why was there such outrage in response to an anti-blogging diatribe by David Bullard? Glen Tomlinson says it is because the people attacked by Bullard have a voice, unlike the multitude of voiceless readers who stew in angry silence each Sunday.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82476&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 11 May 2007 10:20:51 +0200
   </pubDate>
   <title><![CDATA[Cannes chooses Advertiser of the Year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82481&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 May 2007 10:22:26 +0200
   </pubDate>
   <title><![CDATA[World PR Festival starts on Sunday]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82483&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 May 2007 09:57:27 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Choices			]]></title>
   <description><![CDATA[Having debt is a way of life for many, but Matebello Motloung is fighting entrapment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82479&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 May 2007 14:06:59 +0200
   </pubDate>
   <title><![CDATA[Clear Channel Outdoor helps pedestrians]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82438&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 10 May 2007 14:10:58 +0200
   </pubDate>
   <title><![CDATA[Loerie Awards Committee gets two new members ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82443&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 10 May 2007 14:11:54 +0200
   </pubDate>
   <title><![CDATA[Future Bride revamps site ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82444&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 May 2007 14:10:03 +0200
   </pubDate>
   <title><![CDATA[Primedia@Home gives to charity ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82441&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 May 2007 14:07:32 +0200
   </pubDate>
   <title><![CDATA[New youth magazine hits shelves ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82439&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 May 2007 10:25:26 +0200
   </pubDate>
   <title><![CDATA[Coke campaign hits Tanzania]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82442&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 10 May 2007 14:05:26 +0200
   </pubDate>
   <title><![CDATA[AMASA calls for membership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82436&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 May 2007 14:04:21 +0200
   </pubDate>
   <title><![CDATA[FM ADFocus Awards go Classic ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82435&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 May 2007 14:08:07 +0200
   </pubDate>
   <title><![CDATA[Cape Argus and Cape Times win advertising awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82440&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 May 2007 14:06:08 +0200
   </pubDate>
   <title><![CDATA[Developing Soweto infrastructure boosts advertising ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82437&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 27 Jul 2007 10:38:53 +0200
   </pubDate>
   <title><![CDATA[Marketingweb – an introduction]]></title>
   <description><![CDATA[This is a once-off introduction to Marketingweb (www.marketingweb.co.za) – SA’s online medium for news and views in the marketing profession. We believe it is a valuable resource for keeping up-to-date on the South African marketing environment. This is a sample of our newsletter, which you can choose to subscribe to.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82325&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 May 2007 15:09:43 +0200
   </pubDate>
   <title><![CDATA[Quick, need a corporate gift]]></title>
   <description><![CDATA[Ordering and waiting for items, be it stationery or corporate gifts, can be a costly and time consuming exercise. Nick Palmer, sales director at Silver Cube Promotions – a Cape Town-based promotional items company, claims to have come up with a quick, simple solution. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82300&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 May 2007 12:24:34 +0200
   </pubDate>
   <title><![CDATA[Local filmmaker wins Brigitte Bardot Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82310&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 08 May 2007 08:47:25 +0200
   </pubDate>
   <title><![CDATA[Advertisers shy of cellphone ads]]></title>
   <description><![CDATA[Hollywood studios are experimenting with content for mobile phones, but advertisers are hesitant to come on board.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82297&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 09 May 2007 13:15:29 +0200
   </pubDate>
   <title><![CDATA[Online marketing 101 - part 5]]></title>
   <description><![CDATA[Diane Charton of Acceleration Media looks at the tools that marketers can use to aim their online advertising at their target audiences with pinpoint accuracy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82296&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 May 2007 12:17:33 +0200
   </pubDate>
   <title><![CDATA[New MD for Telmar]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82311&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 May 2007 12:18:45 +0200
   </pubDate>
   <title><![CDATA[Think elects new board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82312&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 May 2007 12:19:33 +0200
   </pubDate>
   <title><![CDATA[New regulations for domain name disputes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82313&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 May 2007 12:21:28 +0200
   </pubDate>
   <title><![CDATA[M&G Media Limited takes over Mafube Publishing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82315&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 May 2007 08:52:34 +0200
   </pubDate>
   <title><![CDATA[New appointments]]></title>
   <description><![CDATA[New appointments and promotions announced this week -- this is a new feature on Marketingweb which will appear in our Tuesday newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82298&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 May 2007 13:01:12 +0200
   </pubDate>
   <title><![CDATA[The fourth under scope]]></title>
   <description><![CDATA[Do media houses have a duty to check out the credentials of advertisers?. Investigative journalist Mark Thomas, in referring to the demise of MoneySkills, thinks they should, else journalism will lose all credibility.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82301&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 May 2007 08:54:34 +0200
   </pubDate>
   <title><![CDATA[The Numbers Game: Sports Media ]]></title>
   <description><![CDATA[What kind of revenues and growth are we seeing in sports television and sports print? And who are the big advertising spenders?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82299&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 May 2007 12:20:21 +0200
   </pubDate>
   <title><![CDATA[AMASA Cape Town: Media Management Course registration open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82314&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 04 May 2007 09:48:59 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Is it time to say Freedom Day se voet?]]></title>
   <description><![CDATA[South Africa recently celebrated the 13th anniversary of Freedom Day which many treated as just another holiday. Do we still need to make a fuss around April 27? Matebello Motloung thinks not seeing that South Africans are not really free.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82195&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 May 2007 10:23:50 +0200
   </pubDate>
   <title><![CDATA[Freedom Day ad not hate speech]]></title>
   <description><![CDATA[The Sowetan editor Thabo Leshilo defends the controversial Freedom Day advert commissioned by his newspaper.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82201&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 04 May 2007 09:41:59 +0200
   </pubDate>
   <title><![CDATA[Entries for Vodacom Women in The Media Awards close on May 11]]></title>
   <description><![CDATA[Entries for the 2007 Vodacom Women in The Media Award close on May 11. Submit your nominations now. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82191&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 04 May 2007 10:27:33 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins]]></title>
   <description><![CDATA[Account moves and wins this week -- this is a new feature on Marketingweb which will appear in our Friday newsletter. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82194&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 May 2007 10:21:32 +0200
   </pubDate>
   <title><![CDATA[It is not a game, it is entertainment]]></title>
   <description><![CDATA[Understanding the basic principles of marketing might have prevented the Cricket World Cup final fiasco, says Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82199&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 May 2007 10:31:30 +0200
   </pubDate>
   <title><![CDATA[Pet peeves: True Love misses the mark]]></title>
   <description><![CDATA[Has True Love got lazy or lost touch with its readers? In Pet Peeves, members of the marketing industry have the opportunity to get it off their chests. Short, sharp, controversial and debatable, what is your trigger point?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82198&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 May 2007 10:25:17 +0200
   </pubDate>
   <title><![CDATA[Brands on site]]></title>
   <description><![CDATA[A recent UK decision highlights an issue which faces almost all brand owners: brands on websites.  Trade mark attorney Hans Muhlberg explores how this can infringe trade mark rights.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82192&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 May 2007 15:59:46 +0200
   </pubDate>
   <title><![CDATA[Vote for your favourite ads at OneShow]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82175&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 May 2007 16:04:43 +0200
   </pubDate>
   <title><![CDATA[AMASA to discuss the death of the 30 second TV ad]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 May 2007 16:00:39 +0200
   </pubDate>
   <title><![CDATA[Markex dates to diarise]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82176&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 May 2007 16:03:27 +0200
   </pubDate>
   <title><![CDATA[How do you attract marketing talent?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82179&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 May 2007 16:02:25 +0200
   </pubDate>
   <title><![CDATA[ITWeb launches social network site]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82178&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 May 2007 16:01:25 +0200
   </pubDate>
   <title><![CDATA[Loerie partners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82177&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 May 2007 16:05:23 +0200
   </pubDate>
   <title><![CDATA[CNBC Africa ad sales team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82182&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 May 2007 14:00:52 +0200
   </pubDate>
   <title><![CDATA[Suits compete in intelligent sport contest]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82134&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 May 2007 17:29:49 +0200
   </pubDate>
   <title><![CDATA[atvelocity for book deals]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82145&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 02 May 2007 17:30:37 +0200
   </pubDate>
   <title><![CDATA[Critical Thinking in Action seminar ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82146&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 08 May 2007 15:09:12 +0200
   </pubDate>
   <title><![CDATA[UK callcentre software company opens in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82180&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 08:54:56 +0200
   </pubDate>
   <title><![CDATA[Icasa announces radio licence application winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81984&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 10:27:49 +0200
   </pubDate>
   <title><![CDATA[Get out of the commercial closet]]></title>
   <description><![CDATA[How do you market to the gay community – speak the right language. This came out of research by strategic planning and research specialist Original Insight Learning.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81992&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 16:41:49 +0200
   </pubDate>
   <title><![CDATA[Insig closes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82027&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 10:52:33 +0200
   </pubDate>
   <title><![CDATA[Loerie Awards 2006 Annual – get your copy now]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 09:09:36 +0200
   </pubDate>
   <title><![CDATA[Johnnie Walker and Golf Digest search for a striding man]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81986&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 10:41:31 +0200
   </pubDate>
   <title><![CDATA[Creating a larger talent pool]]></title>
   <description><![CDATA[High performance businesses are not hamstrung by skills shortages. Instead, they achieve extraordinary levels of employee productivity by multiplying skills, according to the findings from global management consulting firm Accenture’s research into the characteristics and practices of the world’s top 500 companies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82000&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 May 2007 10:51:22 +0200
   </pubDate>
   <title><![CDATA[Creatique: Joe Public vs Adgenda]]></title>
   <description><![CDATA[In Creatique this week, Joe Public managing director Gareth Leck and executive creative director Pepe Marais critique work sent to Marketingweb, while Dean Miller of Adgenda gives his take on the same campaigns.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82018&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 10:38:32 +0200
   </pubDate>
   <title><![CDATA[The rise of the township shopping experience]]></title>
   <description><![CDATA[The sooner marketers recognise the important marketing environment township shopping malls provide, the better for their brands, writes Alicia Nyuswa, director at Provantage Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81997&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 26 Apr 2007 10:39:21 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Sowetan Freedom Day ad]]></title>
   <description><![CDATA[The SABC is apparently refusing to run a controversial Freedom Day advertising campaign by the Sowetan newspaper. Matebello Motloung asks why the public broadcaster is being so timid.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 09:10:14 +0200
   </pubDate>
   <title><![CDATA[SANBI signs on Splash PR]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81987&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 08:54:15 +0200
   </pubDate>
   <title><![CDATA[Business Day, M&G scoop overall Mondi Shanduka Newspaper Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81983&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 09:11:09 +0200
   </pubDate>
   <title><![CDATA[Baby Soft raises money for the blind]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81988&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Apr 2007 10:31:01 +0200
   </pubDate>
   <title><![CDATA[Billboards on pencil cases ]]></title>
   <description><![CDATA[What do school children have in front of them every day? Answer: their pencil cases, which is why it is being used as an advertising medium to capitalise on the influence township children have over household purchases.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81990&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Apr 2007 10:24:04 +0200
   </pubDate>
   <title><![CDATA[SA judge on Clio radio jury]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81919&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Apr 2007 10:21:55 +0200
   </pubDate>
   <title><![CDATA[Knorr sets up whatsfordinner website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81916&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Apr 2007 10:07:23 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Forum]]></title>
   <description><![CDATA[The Marketingweb forum is up and running. Please register and get debating the marketing issues of the day, like: Is the latest MTN campaign a clever way to win the hearts of young internet savvy South Africans, or is ripping off Youtube a cop-out in creativity?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81911&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Apr 2007 10:22:43 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards to inject over R5-million into KZN]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Apr 2007 10:26:26 +0200
   </pubDate>
   <title><![CDATA[SA Brands: Get a Conscience]]></title>
   <description><![CDATA[Consumers are crying out for brands that help them make choices in line with their own ethics and values, says Alison Tucker of Added Value. But are South African companies taking note?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81913&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Apr 2007 09:36:26 +0200
   </pubDate>
   <title><![CDATA[Driven from the cinema]]></title>
   <description><![CDATA[Going to the movies is no longer a treat, it’s a bit of a bun fight. So why does Ster-Kinekor make it so hard to get in?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81909&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Apr 2007 10:23:21 +0200
   </pubDate>
   <title><![CDATA[New FD at Saatchi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81918&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Apr 2007 10:21:22 +0200
   </pubDate>
   <title><![CDATA[Starcom and Leo Burnett get new account]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81915&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Apr 2007 16:18:04 +0200
   </pubDate>
   <title><![CDATA[Ambassador for ZOO Weekly/Weekliks ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81890&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Apr 2007 16:17:10 +0200
   </pubDate>
   <title><![CDATA[Market research company concludes empowerment deal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81889&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Apr 2007 16:14:59 +0200
   </pubDate>
   <title><![CDATA[Appletiser goes green with Elle]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81886&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Apr 2007 10:32:53 +0200
   </pubDate>
   <title><![CDATA[Levi's revolution continues]]></title>
   <description><![CDATA[Levi Strauss has been in South Africa for over 10 years, and the last few years have seen the brand breaking into new markets. Matebello Motloung discusses the changes with Candace Gilowey, Levi Strauss SA’s marketing manager.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81885&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Apr 2007 10:31:48 +0200
   </pubDate>
   <title><![CDATA[A 'fluke' campaign]]></title>
   <description><![CDATA[Aston Martin sold three times the numbers of cars it expected to sell in its first year in SA. Was it fluke, its association with James Bond or a clever marketing campaign that led to its success?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81880&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Apr 2007 16:15:37 +0200
   </pubDate>
   <title><![CDATA[New account for Sonnekus Williams GPL ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81887&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Apr 2007 16:05:19 +0200
   </pubDate>
   <title><![CDATA[Fox's Earth: Speaking in tongues]]></title>
   <description><![CDATA[Are we in danger of legislating our language to the extent that we have a repeat of the situation that led to the 1976 Soweto uprising? Nigel Fox speculates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81884&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 23 Apr 2007 16:16:22 +0200
   </pubDate>
   <title><![CDATA[Ornico Media Information revamps site]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81888&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Apr 2007 09:57:08 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Exploiting marketers]]></title>
   <description><![CDATA[People are declaring themselves specialists in anything from youth to stokvel marketing, Matebello Motloung wonders whether marketers’ obsessions with these subjects is making them vulnerable.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81814&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 20 Apr 2007 08:47:01 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Group is biggest SA agency, says AdReview]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81802&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 20 Apr 2007 08:47:51 +0200
   </pubDate>
   <title><![CDATA[Jupiter Drawing Room is AdReview’s Ad Agency of the Year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81803&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 20 Apr 2007 08:48:42 +0200
   </pubDate>
   <title><![CDATA[Telkom Media installs IMS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81804&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Apr 2007 10:14:36 +0200
   </pubDate>
   <title><![CDATA[Racism in the media?]]></title>
   <description><![CDATA[When a white person commits a crime against a black person, the media is likely to mention race but when a black person is the perpetrator, race is ignored, according to the findings of a report by the Media Monitoring Project.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81826&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 20 Apr 2007 08:49:29 +0200
   </pubDate>
   <title><![CDATA[Ogilvy account wins]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81805&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 20 Apr 2007 10:18:23 +0200
   </pubDate>
   <title><![CDATA[Is the Mzansi account initiative a success?]]></title>
   <description><![CDATA[Has the Mzansi account, which aimed to offer those in the lower LSMs access to banking services, been as successful as it was hoped it would be? Tshepiso Seopa finds out.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81813&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Apr 2007 09:48:28 +0200
   </pubDate>
   <title><![CDATA[I love my bank manager]]></title>
   <description><![CDATA[If he has to supply another FICA document or stand in line for 20 minutes again, Chris Brewer is going to scream. Or even better, follow the example of a 92 year old lady.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81812&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 20 Apr 2007 08:50:22 +0200
   </pubDate>
   <title><![CDATA[Kulula.com, IMS sponsor Pendoring]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81806&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 19 Apr 2007 16:26:00 +0200
   </pubDate>
   <title><![CDATA[SAARF to release latest RAMS figures]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81790&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 19 Apr 2007 16:20:53 +0200
   </pubDate>
   <title><![CDATA[Dave Rooney joins FCB Johannesburg]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81783&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Apr 2007 16:22:51 +0200
   </pubDate>
   <title><![CDATA[In brief Mompreneurs winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81786&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Apr 2007 16:26:37 +0200
   </pubDate>
   <title><![CDATA[Puruma scoops OfficeNational account]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81791&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 20 Apr 2007 09:45:23 +0200
   </pubDate>
   <title><![CDATA[Yello Goodbye]]></title>
   <description><![CDATA[MTN South Africa has introduced a quirky new advertising campaign created by its recently appointed advertising agency, The Jupiter Drawing Room/MetropolitanRepublic.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81774&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 19 Apr 2007 16:23:30 +0200
   </pubDate>
   <title><![CDATA[JIP launches rock band competition ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81787&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 19 Apr 2007 16:21:25 +0200
   </pubDate>
   <title><![CDATA[New members of OPA ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81784&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Apr 2007 16:25:25 +0200
   </pubDate>
   <title><![CDATA[SAARF publishes Wally Langschmidt’s book ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81789&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Apr 2007 16:24:21 +0200
   </pubDate>
   <title><![CDATA[World Editors Forum in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81788&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Apr 2007 16:22:06 +0200
   </pubDate>
   <title><![CDATA[AMASA Cape Town looks at Cannes ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81785&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 18 Apr 2007 17:51:56 +0200
   </pubDate>
   <title><![CDATA[Bid for priceless moments from MasterCard ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81755&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 18 Apr 2007 17:35:36 +0200
   </pubDate>
   <title><![CDATA[McCann aims for top three]]></title>
   <description><![CDATA[McCann WorldGroup South Africa has announced a BEE deal, along with a commitment to be one of the top three agencies in South Africa within three years.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81753&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 18 Apr 2007 17:52:42 +0200
   </pubDate>
   <title><![CDATA[Primedia Unlimited moves]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81756&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 18 Apr 2007 17:53:34 +0200
   </pubDate>
   <title><![CDATA[Gauteng Business turns two]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81757&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 17 Apr 2007 14:31:57 +0200
   </pubDate>
   <title><![CDATA[Take 3 appoints promotions company]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81722&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 17 Apr 2007 08:19:56 +0200
   </pubDate>
   <title><![CDATA[SA online banking lacks maturity ]]></title>
   <description><![CDATA[Local banks’ online service offerings still lack maturity, says Gerrit Bus, country manager for Compuware. He says banks need to see the customer as king in order to get it right. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81688&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 09:41:50 +0200
   </pubDate>
   <title><![CDATA[Shape reveals readers’ beauty secrets]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81695&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 14:32:40 +0200
   </pubDate>
   <title><![CDATA[First Youth acquires stake in Red Cherry ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81723&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 09:40:36 +0200
   </pubDate>
   <title><![CDATA[Opt Out Register gets 20,000 subscriptions]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81693&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 09:32:33 +0200
   </pubDate>
   <title><![CDATA[The ASA gets an acting chairman]]></title>
   <description><![CDATA[The Advertising Standard Authority of South Africa has appointed Ian Shepherd as acting chairman of the board following the resignation of Dr Danisa Baloyi over the Fidentia scandal.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81692&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 09:42:32 +0200
   </pubDate>
   <title><![CDATA[GolinHarris recognised overseas]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81696&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 14:28:28 +0200
   </pubDate>
   <title><![CDATA[Cars in Action turns 10 ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81720&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 08:30:23 +0200
   </pubDate>
   <title><![CDATA[Law of the Brand Flag thingee]]></title>
   <description><![CDATA[One of the reasons why intellectual property (IP) law confuses people, not least IP lawyers, is because the rights so often overlap – as this recent court judgement shows.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81691&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 09:41:18 +0200
   </pubDate>
   <title><![CDATA[The Citizen launches CitiBike ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81694&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 09:43:10 +0200
   </pubDate>
   <title><![CDATA[SAB to invest half a billion rand in replacing bottles]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81697&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Apr 2007 17:01:03 +0200
   </pubDate>
   <title><![CDATA[Kick Off celebrates its 300th issue]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81675&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Apr 2007 17:09:49 +0200
   </pubDate>
   <title><![CDATA[Primedia@Home gives graduates a second chance]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81681&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Apr 2007 18:24:06 +0200
   </pubDate>
   <title><![CDATA[The Power of Pink]]></title>
   <description><![CDATA[So what’s the Pink Market really all about? How much power does the Pink Rand hold? Strategic planning and research specialist Original Insight Learning has uncovered myths and truths about the local gay market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81684&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Apr 2007 17:08:42 +0200
   </pubDate>
   <title><![CDATA[Saatchi & Saatchi executive moves to Primedia Unlimited]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81679&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Apr 2007 17:02:41 +0200
   </pubDate>
   <title><![CDATA[World Newspaper Congress only two months away ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81677&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Apr 2007 17:01:37 +0200
   </pubDate>
   <title><![CDATA[Volksblad and OFM partner for competition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81676&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Apr 2007 17:03:36 +0200
   </pubDate>
   <title><![CDATA[The Wisden Cricketer sports a new look]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81678&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Apr 2007 17:00:20 +0200
   </pubDate>
   <title><![CDATA[The Lime Envelope has new client]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81674&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Apr 2007 17:09:15 +0200
   </pubDate>
   <title><![CDATA[NAB gets two more KZN newspapers ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81680&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 13 Apr 2007 15:26:10 +0200
   </pubDate>
   <title><![CDATA[Tips for sales people]]></title>
   <description><![CDATA[Buyers often trick salespeople to get a better deal for themselves. So what do you, as a sales person, do to avoid being caught. Richard Mulvey offers some tips.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81613&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 17 Apr 2007 09:24:48 +0200
   </pubDate>
   <title><![CDATA[A look at the grey market]]></title>
   <description><![CDATA[The 50-plus market is largely ignored, or seen as “ugly, decrepit and useless”. Barbara Cooke of Target Group Index explains how marketers who ignore this market of over three million people  are losing out.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81602&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 13 Apr 2007 16:04:45 +0200
   </pubDate>
   <title><![CDATA[Up Close with Muzi Kuzwayo]]></title>
   <description><![CDATA[TBWA\Hunt\Lascaris’s new MD Muzi Kuzwayo says the agency will be voted the best in the world in the next few years. Matebello Motloung asks him if he thinks he is a legend.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81615&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 13 Apr 2007 07:53:39 +0200
   </pubDate>
   <title><![CDATA[Johncom splits into two]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81599&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 13 Apr 2007 08:00:14 +0200
   </pubDate>
   <title><![CDATA[All PR Consultants are not created equal]]></title>
   <description><![CDATA[PR veteran Bette Kun says journalists should acknowledge their jobs would be a lot harder without public relations. But how do you deal with shoddy PR practitioners?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81596&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 13 Apr 2007 07:59:24 +0200
   </pubDate>
   <title><![CDATA[The Times launches in June with bold business plan]]></title>
   <description><![CDATA[Johncom’s new daily called The Times will hit Sunday Times subscribers’ doorsteps in June with an online-savvy business plan never seen before in the South African print landscape.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81600&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 May 2007 15:59:06 +0200
   </pubDate>
   <title><![CDATA[The Numbers Game]]></title>
   <description><![CDATA[The total adspend for 2006 was R20.1-billion. Who got what?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81619&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Apr 2007 11:59:48 +0200
   </pubDate>
   <title><![CDATA[SA author chooses Rival and RemSpecED ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81534&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Apr 2007 12:00:26 +0200
   </pubDate>
   <title><![CDATA[Kaya FM at Rand Show ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81535&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Apr 2007 11:58:27 +0200
   </pubDate>
   <title><![CDATA[Sappi gets a new marketing director ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81532&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Apr 2007 12:01:12 +0200
   </pubDate>
   <title><![CDATA[SAARF’s TAMS panel now fully representative ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81536&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Apr 2007 11:59:10 +0200
   </pubDate>
   <title><![CDATA[Freshwater Films signs new director ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81533&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Apr 2007 12:02:08 +0200
   </pubDate>
   <title><![CDATA[New Playstation 3 found in male washrooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81537&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Apr 2007 09:23:06 +0200
   </pubDate>
   <title><![CDATA[D&AD nominees named ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81488&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Apr 2007 12:41:01 +0200
   </pubDate>
   <title><![CDATA[Online marketing 101 - part 4]]></title>
   <description><![CDATA[Diane Charton examines how companies can match their business objectives with specific online marketing models and strategies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81492&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Apr 2007 13:01:51 +0200
   </pubDate>
   <title><![CDATA[Markex dates to diarise]]></title>
   <description><![CDATA[The Markex & World of Events exhibition takes place in Johannesburg in June and in Durban in August.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81494&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Apr 2007 14:48:30 +0200
   </pubDate>
   <title><![CDATA[Would you have the balls?]]></title>
   <description><![CDATA[Chris Brewer wonders whether the shooting of columnist David Bullard during a house robbery was a random event. Or was there something more sinister behind it?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81493&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 11 Apr 2007 09:47:07 +0200
   </pubDate>
   <title><![CDATA[Creatique: Grey Worldwide South Africa vs Ochre Communication]]></title>
   <description><![CDATA[Grey Worldwide South Africa and Ochre Communication agree on an overall favourite in this week’s Creatique. However, their opinions on the other work vary considerably.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81497&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 10 Apr 2007 13:04:10 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Dying to be professional]]></title>
   <description><![CDATA[Always look after number one. This was the advice given to Matebello Motloung when changing jobs. Working in a cut-throat industry, she’s now beginning to understand what it meant. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81495&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Apr 2007 09:39:09 +0200
   </pubDate>
   <title><![CDATA[Touchline Media brings men BestLife]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81447&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Apr 2007 09:41:07 +0200
   </pubDate>
   <title><![CDATA[Search for best employer ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81450&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Apr 2007 09:39:45 +0200
   </pubDate>
   <title><![CDATA[SAB concerned about Easter weekend drinking]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81448&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Apr 2007 09:41:41 +0200
   </pubDate>
   <title><![CDATA[Teba Bank appoints new PR company ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81451&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Apr 2007 09:38:31 +0200
   </pubDate>
   <title><![CDATA[PAMPRO to hold conference in August ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81446&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 05 Apr 2007 09:40:28 +0200
   </pubDate>
   <title><![CDATA[The Sunflower Fund gets a promoter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81449&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 04 Apr 2007 16:10:26 +0200
   </pubDate>
   <title><![CDATA[New mag Psychologies launches ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81430&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 09:47:04 +0200
   </pubDate>
   <title><![CDATA[ZOOM opens branded entertainment unit]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81365&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 09:24:02 +0200
   </pubDate>
   <title><![CDATA[Valuing intangibles ]]></title>
   <description><![CDATA[New accounting standards state that brands will be recognised, says Dr Roger Sinclair, adding that this ushers in a new useable method of valuing companies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81358&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 09:45:55 +0200
   </pubDate>
   <title><![CDATA[Mango offers special for Loeries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81363&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 10:14:54 +0200
   </pubDate>
   <title><![CDATA[Shepherd acquires full ownership of Brand Alive ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81368&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 09:16:54 +0200
   </pubDate>
   <title><![CDATA[What is a Chief Marketing Officer?]]></title>
   <description><![CDATA[The US is grappling with what exactly it takes to be a Chief Marketing Officer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81355&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 11:49:41 +0200
   </pubDate>
   <title><![CDATA[Sponsor Statistik links with Sports Marketing Surveys]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81364&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 10:15:33 +0200
   </pubDate>
   <title><![CDATA[Prima Toys’ excellence recognised ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81369&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 09:26:16 +0200
   </pubDate>
   <title><![CDATA[FIFA 2010 World Cup marketing guidelines ]]></title>
   <description><![CDATA[International world soccer body FIFA has released marketing and advertising guidelines to protect its affiliates from ambush marketing in the countdown to the 2010 Soccer World Cup. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81356&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 10:16:15 +0200
   </pubDate>
   <title><![CDATA[Children’s organisation sells calendar to raise funds]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81370&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 10:14:15 +0200
   </pubDate>
   <title><![CDATA[Finweek appoints new editor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81367&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 09:45:07 +0200
   </pubDate>
   <title><![CDATA[SAARF to hold training seminars in May ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 03 Apr 2007 09:21:12 +0200
   </pubDate>
   <title><![CDATA[The benefits of corporate coaching]]></title>
   <description><![CDATA[A study has found that executive coaching produced a 529% return on investment, yet companies are spending less than 2% of their annual turnover on staff training. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81357&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Apr 2007 10:54:58 +0200
   </pubDate>
   <title><![CDATA[New clients for Splash PR]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81316&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 18 Apr 2007 10:08:47 +0200
   </pubDate>
   <title><![CDATA[On the research horizon ]]></title>
   <description><![CDATA[Neil Higgs digs into the myths and real truths of advertising and warns that consumers are becoming increasingly sceptical about marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81326&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Apr 2007 10:56:50 +0200
   </pubDate>
   <title><![CDATA[ADmag Award winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81319&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Apr 2007 10:55:41 +0200
   </pubDate>
   <title><![CDATA[New board members for Ogilvy Joburg]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81317&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 18 Apr 2007 10:10:27 +0200
   </pubDate>
   <title><![CDATA[How academics do research ]]></title>
   <description><![CDATA[Professor Ruth Teer-Tomaselli explores the challenges of academic media research, while offering an overview of academic journals devoted to media issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81323&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Apr 2007 10:53:31 +0200
   </pubDate>
   <title><![CDATA[Meier & McEwen takes on Always Ultra]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81314&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Apr 2007 10:57:30 +0200
   </pubDate>
   <title><![CDATA[Bizcommunity launches into Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81320&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Apr 2007 10:54:24 +0200
   </pubDate>
   <title><![CDATA[Cape Gourmet Festival appoints PR]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81315&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 02 Apr 2007 10:56:14 +0200
   </pubDate>
   <title><![CDATA[Steadman Group launches in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81318&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 18 Apr 2007 10:10:01 +0200
   </pubDate>
   <title><![CDATA[The de-value chain? ]]></title>
   <description><![CDATA[Media campaigns or promotions need to be held to the same high return on investment standard as any other investments the company may be making, writes Suzanne Broadley. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81329&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 Mar 2007 09:07:51 +0200
   </pubDate>
   <title><![CDATA[Hedda Lettis on the Prisa PRISM Awards]]></title>
   <description><![CDATA[Hedda Lettis has a beady green eye on what’s what and who’s who at those glittering events so loved in the marketing industry.  Hedda learned: “It’s not what you know, it’s who your publicist knows” at the Prisa PRISM Awards.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81268&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 Mar 2007 07:50:51 +0200
   </pubDate>
   <title><![CDATA[Product shapes – get switched on!]]></title>
   <description><![CDATA[Is the Appeal Court, which has done its best to discourage trade mark registration for shapes, now trying to encourage design registration, asks trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81263&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 Mar 2007 09:13:40 +0200
   </pubDate>
   <title><![CDATA[Sanlam to boost SA’s Fashion Journalism ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81273&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 Mar 2007 09:25:36 +0200
   </pubDate>
   <title><![CDATA[AMASA AGM in April]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81275&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 Mar 2007 07:45:32 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Misconceptions about black men]]></title>
   <description><![CDATA[My friends often ask whether I would date a white man. Why? Because they are perceived to be gentler, more caring, and loyal. But doesn’t this apply to many other men? Matebello Motloung ponders the matter. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81261&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 Mar 2007 08:11:04 +0200
   </pubDate>
   <title><![CDATA[Prism Award winners]]></title>
   <description><![CDATA[Marcus Brewster Publicity dominated this year’s PRISA Prism Awards, with a good showing by Atmosphere Communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81262&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 Mar 2007 07:54:08 +0200
   </pubDate>
   <title><![CDATA[Tapping into the transit media market]]></title>
   <description><![CDATA[With the increasing lack of available premium outdoor advertising space, transit media continues to become an increasingly popular form of outdoor advertising, yet it still under utilised, writes Jacque du Preez, managing director of Provantage Media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81264&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 30 Mar 2007 09:21:48 +0200
   </pubDate>
   <title><![CDATA[Media24 joins Pendoring sponsors]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81274&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Mar 2007 16:32:09 +0200
   </pubDate>
   <title><![CDATA[AFRICAEXTRABOLD Cape Town moves shop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81242&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Mar 2007 16:24:51 +0200
   </pubDate>
   <title><![CDATA[The Citizen backs The Gerald Fox memorial race ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81241&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Mar 2007 16:35:55 +0200
   </pubDate>
   <title><![CDATA[Ogilvy’s Mike Abel to speak at AMASA Cape Town meeting]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81244&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Mar 2007 16:32:50 +0200
   </pubDate>
   <title><![CDATA[NEPAD business foundation to publish business guide]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81243&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Mar 2007 16:22:45 +0200
   </pubDate>
   <title><![CDATA[Survey by women.24 reveals women’s secrets]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81240&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Mar 2007 16:36:38 +0200
   </pubDate>
   <title><![CDATA[Media24 secures Idols West Africa magazine rights ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81245&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 29 Mar 2007 16:21:32 +0200
   </pubDate>
   <title><![CDATA[Golf magazine for women now available in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81239&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 29 Mar 2007 15:37:25 +0200
   </pubDate>
   <title><![CDATA[ASA must find new chairperson ]]></title>
   <description><![CDATA[Danisa Baloyi has stepped down from the board of the Advertising Standards Authority, and the body needs to find a replacement.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81237&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 27 Mar 2007 08:22:06 +0200
   </pubDate>
   <title><![CDATA[Outdoor doyen’s funeral on Wednesday]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81121&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 27 Mar 2007 08:31:03 +0200
   </pubDate>
   <title><![CDATA[Free mobile if you agree to the ads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81123&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 27 Mar 2007 08:20:13 +0200
   </pubDate>
   <title><![CDATA[She was a very attractive woman]]></title>
   <description><![CDATA[Chris Brewer ponders the need for women-only hotels where the fairer sex can have a drink in peace.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81117&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Mar 2007 15:39:48 +0200
   </pubDate>
   <title><![CDATA[Fox’s Earth: Spot the weasel]]></title>
   <description><![CDATA[Nigel Fox – well-known and highly opinionated copywriter – has a go at the unintelligible language found in advertising copy in his first Fox’s Earth column for Marketingweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81112&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 27 Mar 2007 08:16:14 +0200
   </pubDate>
   <title><![CDATA[The secret to viral campaigns is contagious ]]></title>
   <description><![CDATA[You’d love to run a successful viral campaign, but don’t know where to start? Glen Tomlinson offers some pointers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81115&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Mar 2007 08:41:54 +0200
   </pubDate>
   <title><![CDATA[Account wins for Black Box Advertising]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81127&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 27 Mar 2007 08:33:33 +0200
   </pubDate>
   <title><![CDATA[World Newspaper Congress in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81124&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 27 Mar 2007 08:24:33 +0200
   </pubDate>
   <title><![CDATA[Future uncertain for satellite television licence applicants]]></title>
   <description><![CDATA[The issuing of new satellite TV licences may be delayed by up to a year, prolonging the current monopoly.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81122&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 27 Mar 2007 08:38:26 +0200
   </pubDate>
   <title><![CDATA[One Show Festival in May]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81126&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 27 Mar 2007 08:02:48 +0200
   </pubDate>
   <title><![CDATA[Ads that don’t attract attention work best]]></title>
   <description><![CDATA[The less people are aware of emotional elements in advertising, the better the ad is likely to work. But how many advertisers are going to ask: “How can I make sure this ad doesn’t get anyone’s attention?”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81111&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Mar 2007 08:45:17 +0200
   </pubDate>
   <title><![CDATA[DStv dish daily on your cell]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81128&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 27 Mar 2007 08:36:11 +0200
   </pubDate>
   <title><![CDATA[PRISA hosts 4th World Public Relations Festival in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81125&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Mar 2007 14:08:57 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Go on Manto, enjoy that liver]]></title>
   <description><![CDATA[It’s strange how everyone has taken the moral high ground pretending they would not have done what health minister Manto Tshabalala-Msimang did – use her power to jump the queue and be given priority in the allocation of a liver. Matebello Motloung reports. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81022&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Mar 2007 10:40:50 +0200
   </pubDate>
   <title><![CDATA[Finalists announced in Mondi Shanduka Awards ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81030&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 23 Mar 2007 11:08:55 +0200
   </pubDate>
   <title><![CDATA[Toyota sponsors Pendoring ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81035&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Mar 2007 11:11:39 +0200
   </pubDate>
   <title><![CDATA[Unilever signs with ComutaNet until 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81037&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Mar 2007 10:38:46 +0200
   </pubDate>
   <title><![CDATA[Mappp-Seta’s suspended CEO accused of personal vendetta]]></title>
   <description><![CDATA[The Printing Industries Federation of South Africa (Pifsa) has lashed out at reports linking its members to alleged financial irregularities at the Mappp-Seta state training institution.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81029&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Mar 2007 09:40:37 +0200
   </pubDate>
   <title><![CDATA[Knocking IP into shape]]></title>
   <description><![CDATA[The brutal suppression of dissent just to the north of us has got nothing on the ruthless crackdown on shape trade marks taking place in Bloemfontein, says trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81023&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Mar 2007 13:45:28 +0200
   </pubDate>
   <title><![CDATA[Creatique: FCB Johannesburg vs Ogilvy Joburg]]></title>
   <description><![CDATA[Creatives from FCB Joburg (Gerhard Myburgh and Catherine Thomson) and Ogilvy Joburg (Derek Shevel) give a completely different take on creative work in today’s Creatique.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81021&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Mar 2007 11:06:37 +0200
   </pubDate>
   <title><![CDATA[World Summit on media for children starts Saturday]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81032&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Mar 2007 11:10:28 +0200
   </pubDate>
   <title><![CDATA[Music industry radio show launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81036&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Mar 2007 11:07:28 +0200
   </pubDate>
   <title><![CDATA[New editor for Fit Pregnancy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81033&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Mar 2007 11:08:16 +0200
   </pubDate>
   <title><![CDATA[Liberty appoints agency to Let’s Dream campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=81034&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 20 Mar 2007 11:49:30 +0200
   </pubDate>
   <title><![CDATA[Marketers focus on restructuring, give agencies the boot]]></title>
   <description><![CDATA[Marketers focused on restructuring in 2006, with almost two-thirds dumping at least one agency, and threatening to give the boot to more in 2007.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80932&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Mar 2007 11:37:57 +0200
   </pubDate>
   <title><![CDATA[Universal McCann wins new account ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80948&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Mar 2007 11:35:36 +0200
   </pubDate>
   <title><![CDATA[Sanlam sponsors Pendorings]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80947&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Mar 2007 09:44:33 +0200
   </pubDate>
   <title><![CDATA[The devil we know]]></title>
   <description><![CDATA[In a choice between a known and an unknown brand, people tend to take the one they know, even if it is flawed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80935&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 20 Mar 2007 11:38:51 +0200
   </pubDate>
   <title><![CDATA[OFM gives WOM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80949&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 20 Mar 2007 11:33:57 +0200
   </pubDate>
   <title><![CDATA[DEKAT introduces property section ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80945&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Mar 2007 11:39:24 +0200
   </pubDate>
   <title><![CDATA[Sunday World gets a new editor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80950&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Mar 2007 11:36:46 +0200
   </pubDate>
   <title><![CDATA[Design Culture Publishes secures three contracts ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80946&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Mar 2007 09:46:24 +0200
   </pubDate>
   <title><![CDATA[Travel by numbers]]></title>
   <description><![CDATA[Want to know how much advertising spend goes to the travel and lifestyle media? Here are the numbers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80936&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Mar 2007 11:41:23 +0200
   </pubDate>
   <title><![CDATA[Ontrack Advertising acquires Roelcor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80951&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Mar 2007 16:11:12 +0200
   </pubDate>
   <title><![CDATA[Metrobus strike: advertisers not affected ]]></title>
   <description><![CDATA[Johannesburg Metrobus has announced that it is temporarily suspending its services due to on-going attacks on its employees. Matebello Motloung finds out how this is affecting mobile media advertisers. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80933&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 20 Mar 2007 11:32:24 +0200
   </pubDate>
   <title><![CDATA[Should clients cough up for pitches?]]></title>
   <description><![CDATA[Clients should pay for pitches – or even better pitching should be outlawed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80944&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Mar 2007 10:07:14 +0200
   </pubDate>
   <title><![CDATA[Law of the Brand – LITE]]></title>
   <description><![CDATA[This is a first, a LITE edition of THE LAW OF THE BRAND. Hans Muhlberg looks at the taxman and the wonderful coincidence of a trade mark licence tax judgement coming out on the very day that SAB announced its loss of the Amstel licence.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80820&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Mar 2007 10:03:18 +0200
   </pubDate>
   <title><![CDATA[The Marketing Interview: Jill Barnes, Cadbury]]></title>
   <description><![CDATA[Jill Barnes was recently appointed head of Market Research and Insights for Cadbury South Africa. She gives some insights into the job and into what makes her tick. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80818&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Mar 2007 10:00:16 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Is there any point in being loyal? ]]></title>
   <description><![CDATA[The industry is lamenting the level of job hopping among young professionals, but no one seems to be asking why this is happening. Matebello Motloung reports. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80817&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Sat, 17 Mar 2007 12:02:00 +0200
   </pubDate>
   <title><![CDATA[Creatique: Lowe Bull’s creatives	]]></title>
   <description><![CDATA[In the first of a new regular feature called Creatique, Lowe Bull creatives Adam Livesey and Matthew Brink choose the best work from a selection sent to Marketingweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80821&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Mar 2007 09:01:49 +0200
   </pubDate>
   <title><![CDATA[Longevity goes Afrikaans ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80701&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Sun, 25 Mar 2007 17:41:46 +0200
   </pubDate>
   <title><![CDATA[Shoprite Checkers/ SABC 2 woman of the year ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80702&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Mar 2007 09:18:53 +0200
   </pubDate>
   <title><![CDATA[Overnight Ratings to be discussed at SAARF symposium ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80709&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Mar 2007 09:19:41 +0200
   </pubDate>
   <title><![CDATA[AMASA Committee nominations open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80710&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Mar 2007 11:43:31 +0200
   </pubDate>
   <title><![CDATA[What next for Amstel		]]></title>
   <description><![CDATA[Amstel has shown substantial growth in the South African market, according to Target Group Index. So where does this leave SAB?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80797&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 16 Mar 2007 10:23:51 +0200
   </pubDate>
   <title><![CDATA[Pet Peeves: Has Debora Patta lost the plot?]]></title>
   <description><![CDATA[Debora Patta’s conduct in an interview with the scandalous Fidentia chairman J Arthur Brown on 3rd Degree, left Samantha Choles appalled. In Pet Peeves, members of the marketing industry have the opportunity to get things off their chests. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80795&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Mar 2007 08:59:27 +0200
   </pubDate>
   <title><![CDATA[JWT creative director to judge Dubai lynx]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80700&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Mar 2007 09:03:32 +0200
   </pubDate>
   <title><![CDATA[Boardroom Coffees re-brands ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80703&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Mar 2007 09:05:26 +0200
   </pubDate>
   <title><![CDATA[Design Culture wins PR accounts]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80706&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Mar 2007 09:23:11 +0200
   </pubDate>
   <title><![CDATA[To pitch or not to pitch? Think debates the issue]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80682&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Mar 2007 09:03:24 +0200
   </pubDate>
   <title><![CDATA[Johncom increases stake in Career Junction ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80704&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Mar 2007 09:18:35 +0200
   </pubDate>
   <title><![CDATA[VWV’s latest work]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80708&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 09:03:40 +0200
   </pubDate>
   <title><![CDATA[Daimler Chrysler renews contract with CineMARK ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80574&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 09:10:53 +0200
   </pubDate>
   <title><![CDATA[Leo Burnett wins Gold at First World Press Awards ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80568&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 08:58:46 +0200
   </pubDate>
   <title><![CDATA[Vodacom introduces rate cuts]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80569&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 14 Mar 2007 12:01:35 +0200
   </pubDate>
   <title><![CDATA[Introducing Creatique]]></title>
   <description><![CDATA[We are introducing a new feature on Marketingweb – Creatique – in which creatives review the work of their peers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80556&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 09:03:45 +0200
   </pubDate>
   <title><![CDATA[Creda Communications announces new board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80576&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 08:39:50 +0200
   </pubDate>
   <title><![CDATA[Converse canvasses for change ]]></title>
   <description><![CDATA[This month sees the introduction of a special but limited range of Converse Product Red sneakers in South Africa as part of the international brands’ global fight against Aids in Africa. Matebello Motloung looks at the initiative. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80560&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 08:34:45 +0200
   </pubDate>
   <title><![CDATA[Marketing heads set up to fail]]></title>
   <description><![CDATA[The tenure of Chief Marketing Officers in the US has dropped further. Are the old marketing approaches setting them up to fail?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80557&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 08:50:36 +0200
   </pubDate>
   <title><![CDATA[Brand Beauty that’s more than Skin Deep]]></title>
   <description><![CDATA[In the past, Marketingweb has brought you Pet Peeves, where you get to vent at the marketing industry. Now we introduce Pat on the Back, where you get to heap praise on great marketing initiatives. Ginny Felps kicks this off with admiration for Dermalogica.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80566&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 13 Mar 2007 08:59:34 +0200
   </pubDate>
   <title><![CDATA[Anti-crime initiative needs a host ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80570&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 09:04:33 +0200
   </pubDate>
   <title><![CDATA[O, the Oprah Magazine gets new editor ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80577&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 13 Mar 2007 09:00:29 +0200
   </pubDate>
   <title><![CDATA[Bateleur Research Solutions goes BEE ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80571&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 09:02:24 +0200
   </pubDate>
   <title><![CDATA[Proximity wins at international Caples Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80573&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 13 Mar 2007 08:41:23 +0200
   </pubDate>
   <title><![CDATA[Call for entries for Vodacom Women in The Media Awards]]></title>
   <description><![CDATA[Entry into the 2007 Vodacom Women in The Media Award is now open. Submit your nominations now.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80564&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Mar 2007 09:01:26 +0200
   </pubDate>
   <title><![CDATA[Bester Burke and The Bryan Slingers Partnership form new company]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80572&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Mar 2007 17:34:00 +0200
   </pubDate>
   <title><![CDATA[Creative Circle 2006 winners]]></title>
   <description><![CDATA[The Creative Circle’s adverts of the year was dominated by Lowe Bull, which won in three media categories: magazine, newspaper and film.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80551&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Mar 2007 14:25:41 +0200
   </pubDate>
   <title><![CDATA[OMD and MTN part ways ]]></title>
   <description><![CDATA[Media buying agency OMD has parted ways with cellular communications provider MTN after 13 years. Matebello Motloung reports. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80543&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 14 Mar 2007 11:59:35 +0200
   </pubDate>
   <title><![CDATA[Mappp-Seta future uncertain]]></title>
   <description><![CDATA[A trade union has asked the government to put the Media, Advertising, Publishing, Printing and Packaging training authority (Mappp-Seta) under administration amid allegations of financial irregularities.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80466&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 09 Mar 2007 18:35:29 +0200
   </pubDate>
   <title><![CDATA[Nourishing strong brands]]></title>
   <description><![CDATA[Good media reputations nourish SA's strongest brands, says Janice Spark.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80436&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:12:02 +0200
   </pubDate>
   <title><![CDATA[Durbs.co.za launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80414&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 14:12:04 +0200
   </pubDate>
   <title><![CDATA[Getting employees to get your brand – for real]]></title>
   <description><![CDATA[Your employees don’t care about your brand strategy, positioning, essence, whatever. So how do you get through to them? Grace Harding of Actuate offers some pointers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80381&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:04:33 +0200
   </pubDate>
   <title><![CDATA[Cinevation implements The Lion King ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80409&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:10:04 +0200
   </pubDate>
   <title><![CDATA[New appointments at Starcom]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80412&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:17:59 +0200
   </pubDate>
   <title><![CDATA[McDonald’s SA appoints World Cup head]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80420&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:12:52 +0200
   </pubDate>
   <title><![CDATA[Continental Tyre SA hits the road]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80415&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:10:48 +0200
   </pubDate>
   <title><![CDATA[SAARF gives TAMS update]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80413&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:18:44 +0200
   </pubDate>
   <title><![CDATA[Cinevation implements The Lion King ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80421&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:15:41 +0200
   </pubDate>
   <title><![CDATA[The Loeries chooses GRID ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80418&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:16:32 +0200
   </pubDate>
   <title><![CDATA[Storm sponsors prize for SA Blog Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80419&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:13:42 +0200
   </pubDate>
   <title><![CDATA[Switch Design Group wins over Parliament ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80416&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Mar 2007 10:50:24 +0200
   </pubDate>
   <title><![CDATA[Marketingweb’s make-over]]></title>
   <description><![CDATA[Marketingweb sports a new-look and a complete re-design. This is how the new site works.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80385&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:08:46 +0200
   </pubDate>
   <title><![CDATA[Anna Kournikova appointed as Swiss-K global spokesperson. ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80411&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:19:25 +0200
   </pubDate>
   <title><![CDATA[Media 24 consolidates its business sections ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80422&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 14:22:22 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Charlie’s Angels anyone? 			]]></title>
   <description><![CDATA[We speak of sisterhood and girl power, but it’s now becoming apparent that women are in fact their own worst enemies. says Matebello Motloung. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:14:32 +0200
   </pubDate>
   <title><![CDATA[Renowned DJ joins Ukhozi FM]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80417&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 16:05:28 +0200
   </pubDate>
   <title><![CDATA[Stage magazine partners with Media24]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80410&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Mar 2007 10:51:07 +0200
   </pubDate>
   <title><![CDATA[Counterfeit controversy]]></title>
   <description><![CDATA[Was the taxman a bit too keen to get his hands on, or feet into, some trendy new footwear, asks trade mark attorney Hans Muhlberg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80383&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 15:59:15 +0200
   </pubDate>
   <title><![CDATA[Citizen goes Metro]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80407&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 08 Mar 2007 16:03:08 +0200
   </pubDate>
   <title><![CDATA[Media 24 consolidates its business sections ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80408&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 09:08:31 +0200
   </pubDate>
   <title><![CDATA[Online marketing 101 - part 3]]></title>
   <description><![CDATA[We identified measurability and trackability as significant benefits of online advertising in part 2 of this series. This month, we look at the metrics that companies can use to measure their online campaigns and how they can use this information to improve return on investment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80199&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 07:00:19 +0200
   </pubDate>
   <title><![CDATA[MASA’s new board]]></title>
   <description><![CDATA[The Board of the Marketing Association of SA (MASA) has been announced, following the association’s inaugural general meeting on Monday.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80210&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 08:59:36 +0200
   </pubDate>
   <title><![CDATA[Who needs data?]]></title>
   <description><![CDATA[Real insights come from a real person looking at the data with their marketing hat on, says Jonathan Manners of Wunderman SA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80208&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 13:05:47 +0200
   </pubDate>
   <title><![CDATA[Why they don’t buy what you sell]]></title>
   <description><![CDATA[Peter Drucker said the customer rarely buys what we think we’re selling, but Clayton Christensen’s advocacy of purpose brands still seems to land on deaf ears.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80206&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 12:49:35 +0200
   </pubDate>
   <title><![CDATA[The ABF strives to be more relevant]]></title>
   <description><![CDATA[Established in the 1960s to help the advertising industry’s needy, the Advertising Benevolent Fund now wants to broaden its mandate. Tshepiso Seopa talks to its chairman Greg Stewart.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80198&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 14:13:07 +0200
   </pubDate>
   <title><![CDATA[Face to face with new ASA head]]></title>
   <description><![CDATA[After four months at the helm of the Advertising Standards Authority (ASA) of South Africa, CEO Thembi Msibi explains where she’s taking the organisation. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80204&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 12:46:44 +0200
   </pubDate>
   <title><![CDATA[Global Advertising: Missing the Mark in South Africa?]]></title>
   <description><![CDATA[Marketers may damage their brands if they use international ads to speak to local consumers, says Chris Wildish.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80197&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 12:08:23 +0200
   </pubDate>
   <title><![CDATA[Case study: PR resolves supply chain issue]]></title>
   <description><![CDATA[You might not expect a PR company to resolve a supply chain issue, but this case study shows that this is exactly what puruma business communications did for Advanced Channel Technologies.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74786&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 07:49:25 +0200
   </pubDate>
   <title><![CDATA[New clients for Marcus Brewster]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74771&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 12:44:21 +0200
   </pubDate>
   <title><![CDATA[Out Loud: This is no ‘Deep Throat’ culture]]></title>
   <description><![CDATA[Why do we treat whistle blowers so badly, asks Matebello Motloung.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80196&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 13:59:00 +0200
   </pubDate>
   <title><![CDATA[NEF mum about Blink Magazine]]></title>
   <description><![CDATA[What has happened to Blink Magazine? Dikatso Mametse finds out if it’s in new hands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74755&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 16:18:38 +0200
   </pubDate>
   <title><![CDATA[Prisa Prism Awards entries judged]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74768&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 14:23:33 +0200
   </pubDate>
   <title><![CDATA[Out Loud: This is no ‘Deep Throat’ culture]]></title>
   <description><![CDATA[Why do we treat whistle blowers so badly, asks Matebello Motloung.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 16:06:36 +0200
   </pubDate>
   <title><![CDATA[British Airways gets new in-flight magazine ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74765&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 16:07:25 +0200
   </pubDate>
   <title><![CDATA[Gauteng Tourism Authority launches travel portal ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74766&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 11:13:12 +0200
   </pubDate>
   <title><![CDATA[Generation Y creates the Age of Entrepreneurship]]></title>
   <description><![CDATA[Generation Y has been described as the most entrepreneurial generation ever, according to a US study. This means educational institutions need to rethink the courses they offer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74756&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 16:05:32 +0200
   </pubDate>
   <title><![CDATA[KingJames director to judge at Cannes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74764&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 14:14:08 +0200
   </pubDate>
   <title><![CDATA[ASA breaks silence on Baloyi ]]></title>
   <description><![CDATA[The Advertising Standards Authority has broken its silence over its embattled chairwoman Dr Danisa Baloyi. Matebello Motloung reports. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74754&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 14:16:16 +0200
   </pubDate>
   <title><![CDATA[Global Advertising: Missing the Mark in South Africa?]]></title>
   <description><![CDATA[Marketers may damage their brands if they use international ads to speak to local consumers, says Chris Wildish.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 16:18:04 +0200
   </pubDate>
   <title><![CDATA[OFM celebrates with Westlife and Michael Bolton ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74769&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 16:08:42 +0200
   </pubDate>
   <title><![CDATA[SAS Institute partners with Global Leaders Africa ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74767&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 14:34:01 +0200
   </pubDate>
   <title><![CDATA[The role of opinion polls]]></title>
   <description><![CDATA[There was an extraordinary article in the press recently that made some sweeping accusations about commercial marketing researchers who run opinion polls that are then reported in the media. The article was written by Steven Friedman, a research associate at the highly respected Institute for Democracy in SA, and, as such, must be taken seriously.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80215&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 May 2007 15:41:37 +0200
   </pubDate>
   <title><![CDATA[Enter Business and Arts South Africa Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=82141&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 11:27:45 +0200
   </pubDate>
   <title><![CDATA[Understanding mobile users]]></title>
   <description><![CDATA[South Africa is the sixth most cellphone-dependent nation in the world, according to a global study of nearly 15,000 consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74666&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:54 +0200
   </pubDate>
   <title><![CDATA[MASA to hold inaugural general meeting]]></title>
   <description><![CDATA[The Marketing Association of South Africa (MASA) will hold its inaugural general meeting in March where a new permanent board will be selected.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74641&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Feb 2007 10:31:54 +0200
   </pubDate>
   <title><![CDATA[Learning from Skype]]></title>
   <description><![CDATA[Marketers could learn lessons from Skype, Kazaa and Joost, which have disrupted industries and traditional brand perspectives. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74667&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 13:50:44 +0200
   </pubDate>
   <title><![CDATA[Saatchi gets Pendorings]]></title>
   <description><![CDATA[Saatchi & Saatchi has won the account for the Pendoring advertisement and marketing campaign for 2007.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74707&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 12:21:56 +0200
   </pubDate>
   <title><![CDATA[Advertising research: where to from here?]]></title>
   <description><![CDATA[Advertising is not static. It must constantly push the envelope. But research doesn’t always allow that to happen, says Sarah Matthams of OIL. She offers some suggestions on setting research free.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74791&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:47:58 +0200
   </pubDate>
   <title><![CDATA[Vote for Street Pole awards finalists ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74761&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 12:07:33 +0200
   </pubDate>
   <title><![CDATA[Advertising hangs in there]]></title>
   <description><![CDATA[The humble coathanger is now an advertising medium. And it’s eco-friendly too.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74643&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 10:40:37 +0200
   </pubDate>
   <title><![CDATA[Primedia Broadcasting gets new group marketing manager]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74777&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:53:29 +0200
   </pubDate>
   <title><![CDATA[National Credit Act won't pardon debt]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74762&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 10:38:26 +0200
   </pubDate>
   <title><![CDATA[New line-up for Heart 104 ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74776&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 11:28:38 +0200
   </pubDate>
   <title><![CDATA[Runaway circulations for Zulu media while Afrikaans falters]]></title>
   <description><![CDATA[Zulu-language newspapers boosted their circulation figures while the Afrikaans weekly newspaper Son and several Afrikaans magazines saw their numbers dwindle in the latest Audit Bureau of Circulations figures.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74780&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:54 +0200
   </pubDate>
   <title><![CDATA[Out Loud: The marketing of an evolved society]]></title>
   <description><![CDATA[Can people really change or are we as a society fooling ourselves and mistaking tolerance for acceptance?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74669&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 11:23:57 +0200
   </pubDate>
   <title><![CDATA[Marcus Brewster polishes Fidentia chairman’s tarnished image]]></title>
   <description><![CDATA[Fidentia’s Arthur Brown has hired celebrity PR company Marcus Brewster Publicity, to help him face the scandal of an alleged missing R2-billion in investor’s funds.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74779&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 12:12:07 +0200
   </pubDate>
   <title><![CDATA[Robbie Wessels and Mo feel the love]]></title>
   <description><![CDATA[The most liked adverts for those in the upper LSMs in 2006 star Robbie Wessels, Vodacom’s Mo and Redro. Lower LSMs prefer the Yellow Pages ‘Chain Reaction’ execution.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74647&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:53 +0200
   </pubDate>
   <title><![CDATA[Thinking about relationships]]></title>
   <description><![CDATA[Thanks to Valentine’s Day, this week the focus has been on love and relationships. While we are at it, why not spend some time thinking about customer relationships, says Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74676&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 10:43:14 +0200
   </pubDate>
   <title><![CDATA[Velocity Films gets BEE partner]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74778&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 12:12:44 +0200
   </pubDate>
   <title><![CDATA[Ad Agencies: What is their role? ]]></title>
   <description><![CDATA[Should ad agencies follow in the footsteps of some US agencies, and look at alternative forms of compensation such as equity and stock options, asks Wayne Naidoo of Lowe Bull. This could help their status as value-added partners, not mere suppliers.  


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74649&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 09:19:55 +0200
   </pubDate>
   <title><![CDATA[Lotto account awarded]]></title>
   <description><![CDATA[TBWA\Hunt\Lascaris Johannesburg has been awarded the South Africa National Lottery account, following a three-way pitch with FCB and Zoom Advertising a member of the Ogilvy Group.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74706&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 12:16:29 +0200
   </pubDate>
   <title><![CDATA[Spelling for busy execs]]></title>
   <description><![CDATA[Sloppy spelling sends a message that you don’t know what you’re doing and don’t care, says Bruce Deitrick Price. He offers some tips – from a US perspective – on getting it right.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74789&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Feb 2007 10:25:20 +0200
   </pubDate>
   <title><![CDATA[Marketing for special needs]]></title>
   <description><![CDATA[Many marketers still fail to understand the value of the largest minority in western countries: the special needs community.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74678&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 12:13:18 +0200
   </pubDate>
   <title><![CDATA[Has advertising gotten too fast? ]]></title>
   <description><![CDATA[In his book, “In Praise of Slowness: Challenging The Cult of Speed”, Carl Honore says society is getting too fast for its own good and argues that nothing has value anymore. 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74653&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:53 +0200
   </pubDate>
   <title><![CDATA[Beware the out-of-control guerrilla campaign]]></title>
   <description><![CDATA[What can happen when a guerrilla campaign goes wrong? A lot, as Cartoon Network in the US has discovered.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74644&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 12:00:54 +0200
   </pubDate>
   <title><![CDATA[RAMS: Vernacular radio remains king]]></title>
   <description><![CDATA[Radio stations in the vernacular showed the most impressive growth in listeners in the latest RAMS figures.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74785&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 12:13:40 +0200
   </pubDate>
   <title><![CDATA[Go west, young man ]]></title>
   <description><![CDATA[How do you make sure your employees are as creative as possible? Immerse them in multicultural experiences.


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74655&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Feb 2007 13:44:28 +0200
   </pubDate>
   <title><![CDATA[How to destroy your online reputation in a few simple steps]]></title>
   <description><![CDATA[The immediacy of online marketing is compelling, but that does not mean you should use it without careful thought and discipline. Glen Tomlinson examines some of the dos and don’ts to ensure a first-rate online reputation.	
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74702&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:52 +0200
   </pubDate>
   <title><![CDATA[Out Loud: The real struggle heroes ]]></title>
   <description><![CDATA[This week, Matebello Motloung laments the loose use of the term anti-apartheid hero and asks whether the wrong people are given this accolade. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74679&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:51 +0200
   </pubDate>
   <title><![CDATA[Protecting consumers, manufacturers beware]]></title>
   <description><![CDATA[Once the Consumer Protection Bill becomes law, consumers will be offered more protection. Eric Levenstein, director of Werksmans, looks at what this means for marketers and manufacturers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74650&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 12:13:19 +0200
   </pubDate>
   <title><![CDATA[Tips on time management]]></title>
   <description><![CDATA[If you’re having difficulty managing your time, Richard Mulvey offers some good advice on where to start.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74788&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 14:01:52 +0200
   </pubDate>
   <title><![CDATA[Deodorant stinks]]></title>
   <description><![CDATA[I know this is old news, but it really bugs me that one of the so-called Waterkloof-four, who beat up and killed a homeless man in Pretoria, is to star in an ad for a deodorant. Talk about bad karma for that product!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74774&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 11:58:47 +0200
   </pubDate>
   <title><![CDATA[Getting it right with the youth]]></title>
   <description><![CDATA[As Channel O turns 10, the music station has made significant strides in penetrating the youth market, with its viewership accounting for the major share of DStv’s 13 to 24-year-old audience. Matebello Motloung reports.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74784&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 10:20:34 +0200
   </pubDate>
   <title><![CDATA[Online marketing 101 - part 2]]></title>
   <description><![CDATA[This is Part 2 of our online education series and looks at why you cannot afford to ignore the online channel. Diane Charton of Acceleration Media gives step-by-step pointers on why it’s worth targeting online users.	
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74704&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Feb 2007 10:46:29 +0200
   </pubDate>
   <title><![CDATA[Cheap clothes not eco-friendly]]></title>
   <description><![CDATA[Cheap clothes may damage the environment far more than expensive apparel. For now, travel and food are in the spotlight for their environmental impacts, but next may be the cheap clothing market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74680&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 12:10:33 +0200
   </pubDate>
   <title><![CDATA[FNB: the fall-out]]></title>
   <description><![CDATA[What would you do if you were FNB’s spin doctor, given the fall-out after it withdrew its anti-crime advertising campaign? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74787&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:51 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Keep it real]]></title>
   <description><![CDATA[Why are people who speak well – or should that be speak English well – seen as more intelligent than those not so proficient in pronunciation, asks Matebello Motloung.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74683&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Feb 2007 10:48:07 +0200
   </pubDate>
   <title><![CDATA[Which is the world’s most valuable brand?]]></title>
   <description><![CDATA[Only one non-US brand features on the top 10 of the world’s most valuable brands, according to Brand Finance.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74681&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:51 +0200
   </pubDate>
   <title><![CDATA[SA private companies gear up for competition in 2007]]></title>
   <description><![CDATA[Excellent customer service delivery, product or service range expansion and increased marketing efforts are South African private companies’ top growth and expansion strategies for 2007. This is according to a recent survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74682&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 13:57:44 +0200
   </pubDate>
   <title><![CDATA[SAA gets bailed out – again]]></title>
   <description><![CDATA[Is it time for SAA to leave the stage? Sam Brownlee thinks so. In Pet Peeves, members of the marketing industry have the opportunity to get it off their chests. Short, sharp, controversial and debatable – what’s your trigger point?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74781&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 12:30:40 +0200
   </pubDate>
   <title><![CDATA[Blogging – Beauty or Beast?]]></title>
   <description><![CDATA[If you put up a blog in the name of PR, you had better have a thick skin, says Bette Kun. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74790&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:50 +0200
   </pubDate>
   <title><![CDATA[What impact will the internet have on your business in 2007?]]></title>
   <description><![CDATA[The internet is going to have an impact on your business, and if you don’t understand how, then it’s time to register for the Online Industry Summit in February.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74652&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 14:00:50 +0200
   </pubDate>
   <title><![CDATA[Email etiquette]]></title>
   <description><![CDATA[Why ask for a confirmation that you have opened an email, asks Rod McInley. It is simply annoying. In Pet Peeves, members of the marketing industry have the opportunity to get it off their chests. Short, sharp, controversial and debatable – what’s your trigger point?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74783&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:50 +0200
   </pubDate>
   <title><![CDATA[A well furnished mind]]></title>
   <description><![CDATA[How much time do you spend thinking? If you are not setting aside time to think, how do you expect to come up with breakthrough ideas, asks Tony Manning in an extract from his book Tony Manning’s Management Toolkit.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74684&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 28 Feb 2007 10:21:30 +0200
   </pubDate>
   <title><![CDATA[More energetic, less sophisticated – the South African marketer]]></title>
   <description><![CDATA[How does South African marketing compare to the UK, or Australia? Raymond van Niekerk, Investec’s head of global marketing, says more energy, less sophistication…]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74686&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 12:14:17 +0200
   </pubDate>
   <title><![CDATA[Triumph International’s campaign in bad taste? ]]></title>
   <description><![CDATA[Triumph International’s billboard campaign featuring women dressed in gorgeous underwear has come under scathing criticism from the Media Monitoring Project for perpetuating stereotypes. Is the MMP right?


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74662&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 12:14:01 +0200
   </pubDate>
   <title><![CDATA[Mass ads you can’t avoid ]]></title>
   <description><![CDATA[Marketers are finding new ways to use mass media to reach audiences. Think GPS, elevators and golf courses.


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74661&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:49 +0200
   </pubDate>
   <title><![CDATA[Getting customer service right]]></title>
   <description><![CDATA[The benefits and challenges of customer service, as well as plenty of advice, are on the agenda at the Customer Management World Africa 2007 conference.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74656&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 11:37:39 +0200
   </pubDate>
   <title><![CDATA[Loeries back in Margate ]]></title>
   <description><![CDATA[This year’s Loeries Awards will again take place in Margate, but this time it will be held in July.


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 02 Mar 2007 12:25:39 +0200
   </pubDate>
   <title><![CDATA[How happy are South Africans?]]></title>
   <description><![CDATA[Are South Africans happier now than they were ten years ago? Target Group Index explored this, to find that the answer often depends on race and socio-economic status.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74792&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Feb 2007 13:49:33 +0200
   </pubDate>
   <title><![CDATA[More of FCB in local hands]]></title>
   <description><![CDATA[FCB South Africa has restructured, and in the process increased its BEE equity ratio from 26% to 35%.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74654&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 08 Mar 2007 10:58:13 +0200
   </pubDate>
   <title><![CDATA[Eish! Seriaas?]]></title>
   <description><![CDATA[If the Australians can have a word of the year – “muffin top” – why can’t South Africans. Dr Sarah Britten calls for South African nominations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74687&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 07 Mar 2007 12:41:10 +0200
   </pubDate>
   <title><![CDATA[Out Loud: Car adverts focus on the wrong things ]]></title>
   <description><![CDATA[With traffic volumes increasing relentlessly, isn’t it time for car adverts to show the truth – that you are unlikely to enjoy your pride and joy on the open road, asks Matebello Motloung. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74668&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:48 +0200
   </pubDate>
   <title><![CDATA[Online banking: the pro’s and cons]]></title>
   <description><![CDATA[Two leading experts will discuss online banking, its pro’s and cons, at the Online Summit in February. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74657&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:48 +0200
   </pubDate>
   <title><![CDATA[Pleasing your customers or crunching efficiencies?]]></title>
   <description><![CDATA[There is an inherent conflict between customers and companies, making it difficult for companies to truly run customer-centric organisations, says Walter Pike.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74689&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 01 Mar 2007 15:22:48 +0200
   </pubDate>
   <title><![CDATA[Resting on your reputation]]></title>
   <description><![CDATA[Your organisation’s reputation is an asset, yet many key decisions that impact directly on reputation are taken far too lightly, says strategist Tony Manning in an extract from his book Tony Manning’s Management Toolkit.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74690&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 12:14:35 +0200
   </pubDate>
   <title><![CDATA[Giving Cadbury’s a boost ]]></title>
   <description><![CDATA[Cadbury has turned to animation for the launch of its new chocolate bar, Cadbury Boost. Matebello Motloung looks at the thinking behind it.


]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74674&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 05 Mar 2007 11:36:24 +0200
   </pubDate>
   <title><![CDATA[It’s OK to be sad]]></title>
   <description><![CDATA[Adverts seldom use negative emotions, even though people are attracted to them, as the producer of any soap opera or movie will testify.	
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74699&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 08 Mar 2007 11:42:02 +0200
   </pubDate>
   <title><![CDATA[Hong Kong observations]]></title>
   <description><![CDATA[Dr Roger Sinclair reflects on his experiences in Hong Kong, where he spoke on brand valuation as the bridge between finance and marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74658&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Mar 2007 15:22:46 +0200
   </pubDate>
   <title><![CDATA[E-Business gurus share insights]]></title>
   <description><![CDATA[Veterans and rising stars of online industry gathering to share insights, ideas and information with South African business community as country’s online audience begins to boom.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74663&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Oct 2008 11:18:58 +0200
   </pubDate>
   <title><![CDATA[Toyota goes for the imagination]]></title>
   <description><![CDATA[Toyota has again targeted the family with the launch of its new Toyota Avanza. But this time it has gone a step further, going for the imagination.	
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74700&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Mar 2007 15:22:45 +0200
   </pubDate>
   <title><![CDATA[Online Summit: What’s what in online]]></title>
   <description><![CDATA[The Online Industry Summit in February 2007 offers industry leaders the chance to discover the benefits and opportunities in online marketing, as well as learn about its pitfalls. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74664&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Apr 2008 15:31:41 +0200
   </pubDate>
   <title><![CDATA[Online marketing 101 – an introduction]]></title>
   <description><![CDATA[Recognising that the biggest challenge facing online is education, Diane Charton of Acceleration gives step-by-step pointers on how to use this medium effectively.	
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=74705&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Apr 2008 15:36:21 +0200
   </pubDate>
   <title><![CDATA[Marketing Excellence Awards ]]></title>
   <description><![CDATA[With a sense of excitement we made our way to Gallagher Estate for the Marketing Excellence Awards – (who arranges a function at Midrand for 6.30 pm anyway? The traffic – going the back, back way – was appalling). First sights were the Soccer Life guys in their fabulous hard hats – at least they looked like they were enjoying it. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80213&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 20 Jun 2008 11:08:57 +0200
   </pubDate>
   <title><![CDATA[Squashed to death by 700kg disco ball ]]></title>
   <description><![CDATA[The Citizen celebrated its 30th in the style of the 1970s at Melrose Arch. Little wonder then that those under 30-years-old had fled by 10pm and the rest of us were left to party into the early hours. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=80212&amp;sn=Marketingweb+detail</link>
   
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