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   <channel>
      <title><![CDATA[Marketingweb latest news feed]]></title>
      <link><![CDATA[http://www.marketingweb.co.za]]></link>
      <description><![CDATA[All the latest news from Marketingweb]]></description>
      <image>
         <title><![CDATA[marketingweb RSS]]></title>
         <url><![CDATA[http://www.marketingweb.co.za/marketingweb/applications/marketingweb/images/rss.gif]]></url>
         <link><![CDATA[http://www.marketingweb.co.za]]></link>
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   <pubDate>
      Wed, 10 Mar 2010 17:13:46 +0200
   </pubDate>
   <title><![CDATA[Standing up in a downturn]]></title>
   <description><![CDATA[Starting a new business during an economic recession will strike many as a miscalculation in judgment. After all, there were 17 perfectly good years to get into business in the lead up to this recession and surely there will be a point at which the good times return, when optimism is high and there’s plenty of good stuff to go around. So why start now? Zeyad Davids, Managing Partner: Digital, Direct + Data, M&C SAATCHI ABEL explains . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125963&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Mar 2010 17:11:26 +0200
   </pubDate>
   <title><![CDATA['People' don't fit the purchase funnel]]></title>
   <description><![CDATA[Dr. Bob Deutsch - founder and president of Brain-Sells, Boston, MA - talks about understanding the nature of belief and attachment. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125962&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Mar 2010 17:08:36 +0200
   </pubDate>
   <title><![CDATA[IMM Africa Association of Marketers to host breakfast]]></title>
   <description><![CDATA[The IMM Africa Association of Marketers, the membership association of students and alumni of the IMM Graduate School of Marketing, past members of the IMM, and the marketing and business community, will be hosting its inaugural breakfast presentation in Johannesburg this month.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125961&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:16:00 +0200
   </pubDate>
   <title><![CDATA[Starcom MediaVest has say in radio handbook]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125896&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:13:56 +0200
   </pubDate>
   <title><![CDATA[FOOZI launches proudly South African website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125893&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:05:54 +0200
   </pubDate>
   <title><![CDATA[COUNTDOWN TO KICKOFF]]></title>
   <description><![CDATA[With around 95 days to go to Big Whistle, Marketingweb will highlight some of the growing excitement – and stunning advertising – leading the nation in its excitement. First off, <b>John Farquhar</b> takes a look at an ad that isn't . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125886&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:09:51 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Keep briefs simple</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125889&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 11:19:51 +0200
   </pubDate>
   <title><![CDATA[Primall takes M-Net Action to another level]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125892&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 08:53:48 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125882&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:07:40 +0200
   </pubDate>
   <title><![CDATA[The pay-for-editorial battle]]></title>
   <description><![CDATA[As marketers shift more and more of their print adspend into digital media, says <b>John Farquhar</b>, publishers continue to experiment with revenue generating strategies that they hope will keep readers on board as paying customers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125888&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 11:17:36 +0200
   </pubDate>
   <title><![CDATA[60 Layers of Cake arrives in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125890&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:19:36 +0200
   </pubDate>
   <title><![CDATA[Apathy in marketing sector]]></title>
   <description><![CDATA[The Marketing Association of South Africa (MASA) had a slow and painful start. A great deal of scepticism surrounded the launch due to two factors. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125898&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 08:58:34 +0200
   </pubDate>
   <title><![CDATA[SABC/O'Neil debacle: Social media irresponsible]]></title>
   <description><![CDATA[The storm in a teacup relating to oversight work done by SABC board members raises a number of issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125884&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:12:26 +0200
   </pubDate>
   <title><![CDATA[Prezence drives seventeen.mobi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125891&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:15:24 +0200
   </pubDate>
   <title><![CDATA[AMASA tackles hot debate]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125895&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 11:23:22 +0200
   </pubDate>
   <title><![CDATA[KFC helps fix Joburg roads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125894&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 14:06:20 +0200
   </pubDate>
   <title><![CDATA[Win with the right insights]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125914&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 10:12:03 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Never wrestle with a pig . . .]]></title>
   <description><![CDATA[It seems every time you turn around, someone is encouraging marketers to view the tremendous opportunities online and mobile offer for getting a message to a highly targeted audience quickly, efficiently and at a fairly low cost.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125885&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Mar 2010 09:27:02 +0200
   </pubDate>
   <title><![CDATA[SA maintains ‘discretionary spending’]]></title>
   <description><![CDATA[The MasterCard Worldwide Survey of Purchasing Priorities, conducted during the second half of 2009, is released twice yearly and provides valuable insights into consumers’ expected saving and discretionary spending patterns over the next six months. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125900&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Mar 2010 16:32:42 +0200
   </pubDate>
   <title><![CDATA[Account wins: 4 March 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125751&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Mar 2010 08:54:42 +0200
   </pubDate>
   <title><![CDATA[C'mon . . . Get Wildly Creative]]></title>
   <description><![CDATA[South Africa's International Marketing Council (IMC) teams with CMO Council in the first-ever people-inspired nation branding initiative using social media networks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125775&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Mar 2010 08:48:35 +0200
   </pubDate>
   <title><![CDATA[And on the lighter side . . .]]></title>
   <description><![CDATA[It’s not often that an ad campaign is so strong it can withstand several different “funnymen” using it in a statement about what’s happening in the country. We loved Stii Pretorius’ “Ras” spoof. We adore Zapiro. So, for those who haven’t already received Zapiro’s “Keep it real, Julius” cartoon . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125771&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Mar 2010 08:51:25 +0200
   </pubDate>
   <title><![CDATA[Tribute to Robyn Putter from Ogilvy]]></title>
   <description><![CDATA[Cape Town, March 1, 2010 – It is with deep regret and much sadness that Ogilvy announces the passing away of Robyn Putter, former Ogilvy South Africa CEO and Ogilvy Worldwide Board Director.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125773&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Mar 2010 08:43:13 +0200
   </pubDate>
   <title><![CDATA[Verdict: Video games make kids more violent]]></title>
   <description><![CDATA[With new media making everything from cell phone vouchers to learning games available to marketers, a recent study into video games shows that exposure to the medium makes children - regardless of age, sex and culture – "more aggressive and less caring". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125770&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Mar 2010 10:00:07 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Exciting South Africa's media (and public)]]></title>
   <description><![CDATA[South Africans, we'd best watch ourselves . . . we're turning British. Not to offend any British readers too much, but – let's face it – they can be a negative lot, collectively. It seems, though, we're hot on their heels. We may well be Britafricans. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125776&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Mar 2010 16:32:06 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Justin McCarthy]]></title>
   <description><![CDATA[Justin McCarthy, newly appointed group MD of TBWA\Group\Durban, is proof that you never know where life is going to take you. From managing a restaurant to heading one of the country's leading ad agencies, he tells <b>Florence Modikwe</b> how he got to the top.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125752&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Mar 2010 10:13:06 +0200
   </pubDate>
   <title><![CDATA[Regaining the business of marketing]]></title>
   <description><![CDATA[The most common mistake made by employees, students and graduates within the marketing field is that it’s all about executing pretty advertising campaigns that build "awareness" for brands - the bigger, bolder and brighter the lights, the greater the likelihood that you’ve succeeded. <b>Sureshnee Nair</b>, Marketing Advisor, Zone AOA, Nestle - Confectionery Strategic Business Unit says it's time to do business . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125769&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Mar 2010 08:53:02 +0200
   </pubDate>
   <title><![CDATA[Buyers, sellers and the web]]></title>
   <description><![CDATA[In the aftermath of the Global Financial Crisis the international property market is reeling and while in South Africa the opinion is that things are looking up, general international predictions are all doom and gloom. Aside from the impact on the global economy, the people who suffer most at the hands of this downturn are the estate agents – those who make a living off the buying and selling of property. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125774&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Mar 2010 16:04:59 +0200
   </pubDate>
   <title><![CDATA[VWV gets a bit of SABMiller]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125749&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Mar 2010 16:06:58 +0200
   </pubDate>
   <title><![CDATA[Ramaphosa thanks Adreach]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125748&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Mar 2010 15:59:49 +0200
   </pubDate>
   <title><![CDATA[FNA breaks booking records]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125744&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Mar 2010 15:58:49 +0200
   </pubDate>
   <title><![CDATA[Wideopen promotes SAB's unity campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125743&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Mar 2010 16:00:38 +0200
   </pubDate>
   <title><![CDATA[Eskom and TLC light the way]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125745&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Mar 2010 16:02:21 +0200
   </pubDate>
   <title><![CDATA[Pizza challenge to feed the hungry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125747&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 03 Mar 2010 11:01:03 +0200
   </pubDate>
   <title><![CDATA[Chappies prepares scholars for most exciting year]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125735&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 10:06:58 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle clinches two more]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125700&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:34:55 +0200
   </pubDate>
   <title><![CDATA[PRISM awards bookings open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125701&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:37:54 +0200
   </pubDate>
   <title><![CDATA[Zille to address business management]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125705&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 10:16:52 +0200
   </pubDate>
   <title><![CDATA[DIY website gives rooms with views]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125702&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:24:52 +0200
   </pubDate>
   <title><![CDATA[South Africans are READY!]]></title>
   <description><![CDATA[In a market often dominated by negative press, research released on 1 March 2010 by African Response shows that the level of both support and patriotism has risen in South Africa with regards to the upcoming World Cup.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125694&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 10:20:49 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 March 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125686&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:36:41 +0200
   </pubDate>
   <title><![CDATA[Showcase yourself at The Star expo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125703&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:38:37 +0200
   </pubDate>
   <title><![CDATA[Rainbow Chicken wins product of the year survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125706&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 16:27:29 +0200
   </pubDate>
   <title><![CDATA[He will be missed . . .]]></title>
   <description><![CDATA[Robyn Putter, one of South Africa's most talented creatives, died on 1 March 2010. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125721&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:05:27 +0200
   </pubDate>
   <title><![CDATA[Buyers, sellers and the web]]></title>
   <description><![CDATA[In the aftermath of the Global Financial Crisis the international property market is reeling and while in South Africa the opinion is that things are looking up, general international predictions are all doom and gloom. Aside from the impact on the global economy, the people who suffer most at the hands of this downturn are the estate agents – those who make a living off the buying and selling of property. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125685&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 10:06:18 +0200
   </pubDate>
   <title><![CDATA[Puma catches shoppers' eye]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125699&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:44:11 +0200
   </pubDate>
   <title><![CDATA[Ed's notes: Marketingweb research reveals . . .]]></title>
   <description><![CDATA[Having spent only a few hours going through the comments, suggestions and responses of our readers, I am thrilled at the level of participation you showed in our recent online research.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125683&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:04:11 +0200
   </pubDate>
   <title><![CDATA[Publishers' lack of marketing expertise]]></title>
   <description><![CDATA[To attract customers, win market share and generate profits, business has to be driven by the brand owner. It helps if the owner believes in that old truism: 'You will never catch fish, without the right bait on the hook, and fish in the right dam'. It is so logical, you want to cry when you come across companies that ignore sound business practice, says <b>John Farquhar</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125684&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:46:10 +0200
   </pubDate>
   <title><![CDATA[The future is wide open for creativity . . .]]></title>
   <description><![CDATA[Wideopen Platform, a subsidiary of Primedia Unlimited, specialises in delivering ground breaking high impact outdoor advertising to the South African market (see the PDF on the right). Marketingweb asked sales director Ryan Cohen about the company, and the huge part out of home plays in the mix.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125690&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:21:09 +0200
   </pubDate>
   <title><![CDATA[Why LinkedIn is the ideal business tool]]></title>
   <description><![CDATA[Founded in 2002 and launched in 2003, LinkedIn has become one of the most successful networking tools on the web, with more than 60 million users spanning in excess of 200 countries and territories worldwide. Despite its global profile, LinkedIn is still not being used effectively by the South African online community. Herewith some reasons to consider:]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125693&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:18:06 +0200
   </pubDate>
   <title><![CDATA[Challenges of marketing the unseen and indispensable]]></title>
   <description><![CDATA[It’s easier to imagine a world without electricity than a world without Google.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125692&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Mar 2010 09:28:05 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[OHMSA 2010 Awards]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125696&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 26 Feb 2010 08:40:54 +0200
   </pubDate>
   <title><![CDATA[Retail/Street Furniture winner]]></title>
   <description><![CDATA[Ogilvy Mather goes CSI 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125607&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:44:45 +0200
   </pubDate>
   <title><![CDATA[Student entry winner]]></title>
   <description><![CDATA[AAA students amaze with ambient 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125609&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:38:44 +0200
   </pubDate>
   <title><![CDATA[Airport Advertising winner]]></title>
   <description><![CDATA[An explosion of colour from The Royal Metropole ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125606&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:43:37 +0200
   </pubDate>
   <title><![CDATA[Mobile Media winner]]></title>
   <description><![CDATA[Black River FC take the bus 

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125608&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 10:36:32 +0200
   </pubDate>
   <title><![CDATA[TBWA Hunt Lascaris rocks the OHMSA Awards 2009]]></title>
   <description><![CDATA[TBWA Hunt Lascaris took top honours at the 2009 Out of Home Media South Africa (OHMSA) Awards by winning the billboard category and the coveted Overall prize for Best in Show. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125605&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:50:17 +0200
   </pubDate>
   <title><![CDATA[Ambient Media winner]]></title>
   <description><![CDATA[MorrisJones & Co use precautions ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125614&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 13:41:16 +0200
   </pubDate>
   <title><![CDATA[Brands & Branding replies]]></title>
   <description><![CDATA[After the recent article by John Farquhar which Simon Goddard responded to, Ken Preston takes a stand for Brands & Branding . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125620&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 26 Feb 2010 08:47:16 +0200
   </pubDate>
   <title><![CDATA[Rest of Africa winner]]></title>
   <description><![CDATA[Brand-Line Africa goes banking ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125611&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:20:58 +0200
   </pubDate>
   <title><![CDATA[Twinsaver takes soft to another level]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125536&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:25:57 +0200
   </pubDate>
   <title><![CDATA[Who is the sucker?]]></title>
   <description><![CDATA[I have read Mr Farquhar's writing since arriving in this country many years ago, with interest and occasionally some scepticism.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125525&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:39:53 +0200
   </pubDate>
   <title><![CDATA[On page ads or loose inserts?]]></title>
   <description><![CDATA[It's a question that gets asked over and over by advertisers. Some say, "I simply shake out all the crap and then read my newspaper." More recently, others might argue that they throw away the 'news'paper and read the advertising only. But if you're an advertiser, the investor looking for a return, what is best? On page within (run of press) or inside, loose with your own catalogue (insert)? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125527&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:53:50 +0200
   </pubDate>
   <title><![CDATA[Online keeps maturing ]]></title>
   <description><![CDATA[As we move further into 2010, we can look forward to robust growth for the online advertising industry as bandwidth prices keep falling, more consumers join the broadband world, and more companies embrace the benefits of digital.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125529&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:27:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Is technology killing content?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125523&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:51:31 +0200
   </pubDate>
   <title><![CDATA[Coca-Cola launches global 2010 FIFA World Cup campaign]]></title>
   <description><![CDATA[One of the major sponsors of the 2010 FIFA World Cup™ has launched its biggest-ever global advertising campaign in support of the football spectacular. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125528&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 09:58:26 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Call centres throwing marketing money away?]]></title>
   <description><![CDATA[Here's the question for this week: How much money is spent by advertisers and marketers – including billboards, TV, radio, print and online – and then flushed down the toilet by a call centre that can't (or won't) assist clients or potential clients?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125522&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:31:23 +0200
   </pubDate>
   <title><![CDATA[Suckers galore]]></title>
   <description><![CDATA[Many years ago a Mexican publisher arrived in South Africa proposing to publish an annual that would promote South African industry abroad; particularly companies seeking export contracts. The offer: 30 000 copies of a glossy annual with English text would be circulated internationally to a select group of top importers. The cost: R30 000 a page - a fortune in those days.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125524&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 25 Feb 2010 10:18:23 +0200
   </pubDate>
   <title><![CDATA[Sanlam boosts soccer development]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125534&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:16:22 +0200
   </pubDate>
   <title><![CDATA[McDonalds takes digital route]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125533&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Feb 2010 09:35:19 +0200
   </pubDate>
   <title><![CDATA[Account wins: 25 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125526&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 25 Feb 2010 10:13:19 +0200
   </pubDate>
   <title><![CDATA[Glamour in a bottle]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125531&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Feb 2010 10:20:19 +0200
   </pubDate>
   <title><![CDATA[King James pulls out all the stops]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125535&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 25 Feb 2010 10:14:19 +0200
   </pubDate>
   <title><![CDATA[AdExpo not to be missed]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125532&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 23 Feb 2010 08:47:56 +0200
   </pubDate>
   <title><![CDATA[MediaShop views responsible whingeing]]></title>
   <description><![CDATA[For those who aren't signed up to receive The MediaShop's weekly newsletter, we thought we'd bring you an article that is topical, given the items Marketingweb has been carrying on reputation management. Here it is, untouched . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125460&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Feb 2010 09:28:53 +0200
   </pubDate>
   <title><![CDATA[New appointments: 23 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125465&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Feb 2010 09:18:35 +0200
   </pubDate>
   <title><![CDATA[Twinsaver's 2010 changes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Feb 2010 08:39:29 +0200
   </pubDate>
   <title><![CDATA[Record breaking PRISM entries]]></title>
   <description><![CDATA[A record-breaking number of public relations consultancies have submitted entries to this year’s PRISM Awards which, according to spokesperson Bridget von Holdt, shows that the Awards are becoming increasingly sought-after and valuable in the public relations industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125457&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 23 Feb 2010 09:08:27 +0200
   </pubDate>
   <title><![CDATA[Smart 'n funny]]></title>
   <description><![CDATA[Primedia Unlimited’s subsidiary Mamba Media has created an "Idols" parody cartoon to illustrate the versatility of communicating in the animated format, and to provide some light relief to the industry at large. No brand mascots were harmed during the drawing of this cartoon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125467&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Feb 2010 09:13:25 +0200
   </pubDate>
   <title><![CDATA[Massive boost for eVentáge, eventing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125472&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Feb 2010 09:20:24 +0200
   </pubDate>
   <title><![CDATA[ACA welcomes support for small business]]></title>
   <description><![CDATA[In his maiden Budget speech delivered to Parliament, Finance Minister Pravin Gordhan highlighted plans to foster job creation through the promotion of small business development and entrepreneurship, as well as increased investment in further education and skills development. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Feb 2010 08:54:19 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The problem with forecasting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125464&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 23 Feb 2010 08:42:18 +0200
   </pubDate>
   <title><![CDATA[The eight pillars of crisis management ]]></title>
   <description><![CDATA[A communications check list for when things go wrong]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125458&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Feb 2010 08:53:18 +0200
   </pubDate>
   <title><![CDATA[Playing by FIFA's rules: Public broadcasting]]></title>
   <description><![CDATA[Many industry players – and lots more on the fringes of our industry – are preparing to pursue attractive business opportunities during the World Cup. Preparations should include scrutiny of FIFA’s commercial public viewing regulations and licensing requirements.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Feb 2010 09:09:16 +0200
   </pubDate>
   <title><![CDATA[Mamba Media boosts blood donation drive]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125469&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 23 Feb 2010 08:50:09 +0200
   </pubDate>
   <title><![CDATA[Small drinking town with fishing problem?]]></title>
   <description><![CDATA[The headline, of course, comes from one of the many bumper stickers you see on expensive cars, whose owners have weekend hideouts in the quaint little trout fisherman's paradise, Dullstroom.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125461&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Feb 2010 09:24:07 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Online is word of mouth . . .]]></title>
   <description><![CDATA[This week's MediaShopTalk article "Responsible whingeing" looks at two instances in which the social media sphere was used by disgruntled customers, to great effect. Author Moti Grauman says: "Today 'Grumble Sites' abound, and they are taken seriously by big businesses. What’s more is that they are moderated and everyone is given a voice. That’s a useful opportunity for a company trying to defend itself."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125459&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 22 Feb 2010 14:48:55 +0200
   </pubDate>
   <title><![CDATA[ROOTS 2010 - launches in 18 days ]]></title>
   <description><![CDATA[ROOTS 2010 launches in 18 days. Marketers can use ROOTS research to help understand the spending habits and the demography of the communities in which they operate.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125441&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 09:20:55 +0200
   </pubDate>
   <title><![CDATA[US marketers: Frugal, but deepest cuts behind them]]></title>
   <description><![CDATA[According to the most recent contiguous six month poll by the US Association of National Advertisers (ANA), 83% of the respondents indicate they are identifying cost savings and reductions in their current marketing and advertising efforts. While that represents a high percentage of respondents, this is improved from six months ago (87%), one year ago (93%), and eighteen months ago (87%).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125361&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 09:59:45 +0200
   </pubDate>
   <title><![CDATA[Dynamic duo coached by captains of industry ]]></title>
   <description><![CDATA[Since arriving at The Kiln on September 1st 2009, the young start-up communications agency Ntswembu Mobile has undergone a major makeover engineered by some of the industry’s most creative and influential minds. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125365&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 09:19:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Apex Awards
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125360&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 09:18:33 +0200
   </pubDate>
   <title><![CDATA[Too much is too much]]></title>
   <description><![CDATA[Marketers and advertising people often overlook the cumulative effect of advertising pressure, says <b>John Farquhar</b>. In today's world there is no way to escape. Wherever consumers turn, and no matter what time of day, advertising in some form or another is trying to influence their behaviour.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125359&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 09:22:31 +0200
   </pubDate>
   <title><![CDATA[Time for annual AMASA membership renewal]]></title>
   <description><![CDATA[The continued success of The Advertising Media Association of South Africa (AMASA) hinges on the existence of a strong and motivated membership. AMASA is calling on all members to re-new their annual membership, and for potential members to download membership forms and sign up.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 10:01:28 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes: Just too much 'rubbish research'?]]></title>
   <description><![CDATA[I recently read an article - quoting the research of some esteemed expert - that suggested the best way for ads to get to consumers is by hitting their emotional sweet spot.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125363&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Feb 2010 09:39:07 +0200
   </pubDate>
   <title><![CDATA[Account moves: 18 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125364&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Feb 2010 08:39:58 +0200
   </pubDate>
   <title><![CDATA[Seeking the impossible?]]></title>
   <description><![CDATA[If the advertising and marketing industry has an unfulfilled dream, it is to produce a communication model that will deliver pre-determined commercial results. <b>John Farquhar</b> says the industry obviously believes that this is possible, as it is showing keen interest in how the brain works, judging by the range of literature currently available. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125285&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 16 Feb 2010 08:43:49 +0200
   </pubDate>
   <title><![CDATA[New appointments: 16 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125287&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 16 Feb 2010 08:52:39 +0200
   </pubDate>
   <title><![CDATA[Access to justice through new brand]]></title>
   <description><![CDATA[The recent brand refresh for Legal Aid South Africa (previously Legal Aid Board) marked the beginning of a new era for the organisation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125283&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 18 Feb 2010 12:33:38 +0200
   </pubDate>
   <title><![CDATA[Does reputation really affect your bottom line?]]></title>
   <description><![CDATA[An interesting discussion took place in our office this morning: While we all agree that bad profits can adversely affect the reputation of a company or brand, we don't all agree that bad reputation actually affects the profits of a company or brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125280&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 16 Feb 2010 08:42:34 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The value of outdoor
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125286&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Feb 2010 08:37:31 +0200
   </pubDate>
   <title><![CDATA[Post-recession marketing trends]]></title>
   <description><![CDATA[Forrester's 2009 Global Marketing Recession Survey showed that 71% of marketing budgets were reduced in 2009 and more than half reported reductions greater than 20%.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125284&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 16 Feb 2010 08:53:03 +0200
   </pubDate>
   <title><![CDATA[PR on top of brand seesaw]]></title>
   <description><![CDATA[The global economic meltdown, the advent of the Obama era, environmental disasters and new organic lifestyles and fashions have caused shifts in consumer values and beliefs which have tipped the brand see-saw in favour of PR over advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125281&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 17:24:52 +0200
   </pubDate>
   <title><![CDATA[From Witblits to Vuvuzelas]]></title>
   <description><![CDATA[A fresh look at marketing in the new South Africa]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125267&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 15 Feb 2010 17:26:38 +0200
   </pubDate>
   <title><![CDATA[PRISM Judges: A seasoned panel]]></title>
   <description><![CDATA[Experts and seasoned communication specialists from various media sectors have been appointed by PRISA to judge the 2010 PRISM Awards, a highlight of the media calendar. The panel is a formidable one, and entries to this prestigious competition keep growing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125268&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 15 Feb 2010 12:07:25 +0200
   </pubDate>
   <title><![CDATA[Antalis wins Kodak Distributor award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125246&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 15 Feb 2010 12:08:15 +0200
   </pubDate>
   <title><![CDATA[Comic advertising packages sold out]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125247&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 15 Feb 2010 12:13:06 +0200
   </pubDate>
   <title><![CDATA[What mobile advertising did for Ackermans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Feb 2010 12:14:05 +0200
   </pubDate>
   <title><![CDATA[Walter Pike helps sharpen digital marketing skills]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125251&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Feb 2010 12:12:03 +0200
   </pubDate>
   <title><![CDATA[Wideopen Platform promotes KZN]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125249&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Feb 2010 12:09:02 +0200
   </pubDate>
   <title><![CDATA[Have your say on the budget speech]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125248&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 11 Feb 2010 08:57:58 +0200
   </pubDate>
   <title><![CDATA[2010 Flux Trends Review]]></title>
   <description><![CDATA[In February 2010, Bishop Geoff Davies, Dianne Bayley, Dr Craig Nossel, Ferial Haffajee, Menzi Mthethwa, Mokena Makeka, Randall Abrahams, Sylvester Chauke and Toby Shapshak - 10 of the country's leading thinkers in a broad array of disciplines - will gather to present their insights into trends beyond the economic meltdown at a one-day conference which takes place in Johannesburg: the 2010 Flux Trends Review powered by BlackBerry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125038&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 08:36:40 +0200
   </pubDate>
   <title><![CDATA[Going Mobi . . .]]></title>
   <description><![CDATA[Mobi sites are the marketing "must-haves" of the moment. If your brand doesn’t already have one, no doubt you are talking to your digital agency about one. But don’t be surprised when the first proof drops onto your mobile screen – it may not be the first-class brand experience you were expecting, especially when compared to your current super-bling online experience. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125034&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 09:14:38 +0200
   </pubDate>
   <title><![CDATA[Ed's Note: Walking the walk . . .]]></title>
   <description><![CDATA[It just has to be said, and I'm finally going to say it . . . Why do PR companies send their clients' releases to various print publications and websites, when they don't bother to read them?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125037&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 08:38:35 +0200
   </pubDate>
   <title><![CDATA[iSpeak - in any language]]></title>
   <description><![CDATA[Innovative communication channel iSpeak - adapted for “bandwidth challenged” South Africa - was packaged for National roll-out early in January 2010 and is expected to have a huge impact on the marketing and communication sectors here and across Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125035&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 08:43:32 +0200
   </pubDate>
   <title><![CDATA[Following the FIFA guides]]></title>
   <description><![CDATA[FIFA has once again successfully stopped another trader from use of its SOUTH AFRICA WORLD CUP 2010 official marks, according to <b>Likonelo Magagula</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125033&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 08:40:31 +0200
   </pubDate>
   <title><![CDATA[Avoiding the client/agency divorce]]></title>
   <description><![CDATA[<b>Johanna McDowell</b>, MD of the Independent Agency Search and Selection Company, says there are ways of getting clients and agencies to speak the same language to avoid a professional divorce]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125036&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 08:29:01 +0200
   </pubDate>
   <title><![CDATA[Account moves: 11 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125032&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Feb 2010 09:10:52 +0200
   </pubDate>
   <title><![CDATA[HHP lands in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125015&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Feb 2010 16:57:45 +0200
   </pubDate>
   <title><![CDATA[Global agency gets SA’s top triathletes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125014&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Feb 2010 16:59:21 +0200
   </pubDate>
   <title><![CDATA[Another one at Big Fish]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125016&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Feb 2010 16:55:16 +0200
   </pubDate>
   <title><![CDATA[New interactive website for AA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125011&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Feb 2010 16:56:02 +0200
   </pubDate>
   <title><![CDATA[TLC helps USN launch new drink]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125012&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Feb 2010 16:57:00 +0200
   </pubDate>
   <title><![CDATA[SA reps to Cannes are...]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125013&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 10 Feb 2010 17:00:00 +0200
   </pubDate>
   <title><![CDATA[Tiger Brands promotes healthy eating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=125017&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 09:31:41 +0200
   </pubDate>
   <title><![CDATA[Ed’s Notes: Has FIFA turned us all against it?]]></title>
   <description><![CDATA[The hitting and slapping that’s going on between journalists, editors, marketers and FIFA is – apparently – nothing new. Other countries have been ticked off with the organisation during other World Cups, too. But there’s something about the way FIFA’s message is coming across that is making people who would normally hiss and boo at ambush marketing practices take another look at their standpoint.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124956&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 09:28:37 +0200
   </pubDate>
   <title><![CDATA[Chit Chat: A brand that believes in branding . . . ]]></title>
   <description><![CDATA[The Citizen scores]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124961&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 08:55:34 +0200
   </pubDate>
   <title><![CDATA[Social media for social media’s sake]]></title>
   <description><![CDATA[There is much talk of how websites are moving away from being brochure sites, designed to communicate at the target audience, towards them being web applications for engaging with the audience. Digital Bridges' <b>Kate Elphick</b> says that while this is the natural logic which follows on from the interactive power of web 2.0, but perhaps the pendulum has swung too far.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 08:53:29 +0200
   </pubDate>
   <title><![CDATA[Why the Zapiro fan club?]]></title>
   <description><![CDATA[It's not just about raising a smile, says <b>Dianne Bayley</b>. The country's favourite cartoonist hits the nail on the head, nine times out of ten, in a way our creatives should envy . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124957&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 08:58:13 +0200
   </pubDate>
   <title><![CDATA[Adrian Gore: Saving private health?]]></title>
   <description><![CDATA[For 17 years, Adrian Gore has led the company that changed the face of private healthcare in South Africa. <b>Mike Simpson</b>, Editor of <i>Strategic Marketing</i>, speaks to him.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124959&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:40:10 +0200
   </pubDate>
   <title><![CDATA[Now's the time to think and act locally]]></title>
   <description><![CDATA[The creative approach to advertising in South Africa is still based on the model used to appeal to American and UK consumers. <b>John Farquhar</b> says it's time to seriously question whether this style of communication is still appropriate in a country where 50% of the population receive a sub-standard education, and disposable income is under huge pressure from the after effects of the 2008/9 world recession.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124943&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Feb 2010 09:05:07 +0200
   </pubDate>
   <title><![CDATA[ROOTS 2010 - 29 days to go]]></title>
   <description><![CDATA[The Newspaper Advertising Bureau’s ROOTS 2010 is due to launch in 29 days. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124960&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:41:59 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124942&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:04:00 +0200
   </pubDate>
   <title><![CDATA[Adreach uplifts its own]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124941&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:00:28 +0200
   </pubDate>
   <title><![CDATA[Agency and creative become one]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124936&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:01:27 +0200
   </pubDate>
   <title><![CDATA[Santam's efforts for equality recognised]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124937&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:02:14 +0200
   </pubDate>
   <title><![CDATA[Tech mag gets new editor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124938&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 08 Feb 2010 17:03:13 +0200
   </pubDate>
   <title><![CDATA[Brave women in business to get rewards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124939&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:26:56 +0200
   </pubDate>
   <title><![CDATA[Indiza screens OR Tambo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124824&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:10:56 +0200
   </pubDate>
   <title><![CDATA[JWT, Ann Mack predict . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124825&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:08:55 +0200
   </pubDate>
   <title><![CDATA[Gullan&Gullan among chosen few]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124823&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:28:48 +0200
   </pubDate>
   <title><![CDATA[Flag your foosball table]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124822&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 09:56:48 +0200
   </pubDate>
   <title><![CDATA[Achieve virtually anything for next to nothing . . .]]></title>
   <description><![CDATA[With global IT spend rising to US$1,4 trillion this year, a movement has started that will revolutionise and democratise the world’s information economy and the business models that succeed within it. In this week’s <i>Finweek</i> cover story Tech geek Simon Dingle explores how the IT revolution is changing the way we do business. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124817&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:12:28 +0200
   </pubDate>
   <title><![CDATA[OATS changes trading mechanisms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124827&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 09:58:23 +0200
   </pubDate>
   <title><![CDATA[Click and WIN: Marketingweb research]]></title>
   <description><![CDATA[We realise your time is valuable – but so is the space in your inbox! To provide you with a read you enjoy and/or find valuable, we’re asking our readers to complete this short survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124818&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:25:22 +0200
   </pubDate>
   <title><![CDATA[New mag targets hip and young]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124826&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:04:18 +0200
   </pubDate>
   <title><![CDATA[Account moves: 4 February 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124821&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 12:04:14 +0200
   </pubDate>
   <title><![CDATA[Habari partners with Facebook]]></title>
   <description><![CDATA[Habari Media has launched its partnership with Facebook at a function at the Melrose Arch, Johannesburg on Wednesday 3 February 2010, to offer local advertisers new and innovative advertising opportunities on the global social networking site.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124819&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 13:01:14 +0200
   </pubDate>
   <title><![CDATA[What shape will business be in 2010?]]></title>
   <description><![CDATA[The 2010 Flux Trend Review Conference, powered by BlackBerry and hosted by trend analyst Dion Chang, offers the inside scoop on trends that will shape the way we do business this year, from social dynamics and politics to technology and lifestyle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124816&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 09:53:10 +0200
   </pubDate>
   <title><![CDATA[AR: Bringing Virtual and Real into one space]]></title>
   <description><![CDATA[In the late 1980’s the movie “Lawnmower Man” introduced popular culture to the concept of virtual reality for the first time. The idea of a person being able to interact with a 3-dimensional world has inevitably evolved from that point. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124815&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:41:08 +0200
   </pubDate>
   <title><![CDATA[Resolution for Tshwane, ASA]]></title>
   <description><![CDATA[Tshwane Metropolitan Council lodged an urgent application for review of the ASA’s decision on 15 November 2006, which found against the claim “City of Tshwane, Africa’s leading capital city”. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124820&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 04 Feb 2010 10:31:04 +0200
   </pubDate>
   <title><![CDATA[Chris Botha appointed joint MD]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124828&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:56:52 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 February 2010]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124753&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:06:38 +0200
   </pubDate>
   <title><![CDATA[Key areas for brands through 2010]]></title>
   <description><![CDATA[2009 was a dramatic year, with the global recession dominating events across global and local landscapes. So, what's changed? What trends do brand managers and business decision makers need to look out for in the year ahead? Idea Engineers' <b>Janice Spark</b> examines the year that was, and the year that's on the horizon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:32:35 +0200
   </pubDate>
   <title><![CDATA[Not on your pocket, but in your pocket]]></title>
   <description><![CDATA[Marketing consultant <b>Kim Eagle</b> looks at smart technology branding.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124755&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 08:58:34 +0200
   </pubDate>
   <title><![CDATA[Engagement is the future of marketing]]></title>
   <description><![CDATA[The future of marketing: It’s hard to predict, but that, in a nutshell, is what you will all be currently attempting as you reach the point of signing off budgets for next year. What activities are going to give your brand the most traction in 2010? How do you execute them and how much will they cost?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124754&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:36:16 +0200
   </pubDate>
   <title><![CDATA[Study sparks hope for brands]]></title>
   <description><![CDATA[New research shows that recent socio-economic challenges have had a profound effect on South African consumers. The economic recession has left consumers thinking more critically about where they spend their hard-earned money – they have adopted a degree of scepticism and are less enamoured of "bling" culture than a few years ago.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124756&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Feb 2010 09:40:08 +0200
   </pubDate>
   <title><![CDATA[Vuvuzela: Loud, but not a brand . . .]]></title>
   <description><![CDATA[There have been a number of press reports recently on the issue of who owns the rights to the vuvuzela. In reviewing the fuss and bother around this quasi-musical instrument, it is not clear whether these parties are claiming rights to the trade mark vuvuzela, or the rights to the product itself. Be that as it may, it is instructive to look at the history of the vuvuzela.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:21:42 +0200
   </pubDate>
   <title><![CDATA[X/procure getting ahead]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124733&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:20:38 +0200
   </pubDate>
   <title><![CDATA[Dark & Lovely chooses Wideopen Platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124732&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:22:25 +0200
   </pubDate>
   <title><![CDATA[New IMC Board to make a difference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124734&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:18:17 +0200
   </pubDate>
   <title><![CDATA[BBC and Volvo do it again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124731&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 01 Feb 2010 16:30:14 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Hours online grow; still hope for print.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124738&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 01 Feb 2010 16:23:11 +0200
   </pubDate>
   <title><![CDATA[Baobab award opens for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124735&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 01 Feb 2010 16:17:09 +0200
   </pubDate>
   <title><![CDATA[Washing cycle . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124730&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 01 Feb 2010 16:24:03 +0200
   </pubDate>
   <title><![CDATA[APEX deadline and judging panel announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124736&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 28 Jan 2010 08:48:51 +0200
   </pubDate>
   <title><![CDATA[McCann makes big changes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124660&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 08:50:46 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka award deadline draws near]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124662&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 28 Jan 2010 09:51:37 +0200
   </pubDate>
   <title><![CDATA[BCI appoints first African board member]]></title>
   <description><![CDATA[UK-based Business Continuity Institute (BCI), has appointed Louise Theunissen, GM of Consulting Services at ContinuitySA, as its first Board member from the African continent. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124668&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 28 Jan 2010 09:09:17 +0200
   </pubDate>
   <title><![CDATA[The value of WOM]]></title>
   <description><![CDATA[Word-of-mouth is universally recognised as the most powerful tool in the communication toolbox. Students of consumer behaviour have always pondered why consumers are driven to talk about the brands they consume. Apparently the answer is rooted in cognitive psychological science.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124666&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 08:55:15 +0200
   </pubDate>
   <title><![CDATA[The Roger Garlick Award judges are]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124663&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 28 Jan 2010 09:00:07 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Building relationships
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 Jan 2010 08:44:05 +0200
   </pubDate>
   <title><![CDATA[Account moves: 28 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124659&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 28 Jan 2010 08:47:04 +0200
   </pubDate>
   <title><![CDATA[Science fiction shopping]]></title>
   <description><![CDATA[How will shopping change between now and 2015? <b>Nnaniki Malesa</b> thinks she has some answers
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124524&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 26 Jan 2010 09:15:52 +0200
   </pubDate>
   <title><![CDATA[INM unveils name change, logo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124593&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 26 Jan 2010 09:58:50 +0200
   </pubDate>
   <title><![CDATA[World Cup, ‘Obama effect’: Good news for local marketers?]]></title>
   <description><![CDATA[The 2010 World Cup and the "Obama effect" - a US president of African heritage - has apparently sparked a surge in interest in much of Africa as a tourist destination, industry experts at the annual FITUR tourism trade fair say. More visitors may mean more opportunities for smart marketers . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124596&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 26 Jan 2010 09:11:46 +0200
   </pubDate>
   <title><![CDATA[Double entries for OHMSA awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124592&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:28:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Better Citizen; better Lighthouse; better creatives!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124600&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:16:45 +0200
   </pubDate>
   <title><![CDATA[SABC behind Haiti]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124594&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 26 Jan 2010 09:10:44 +0200
   </pubDate>
   <title><![CDATA[New club for direct marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124591&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 26 Jan 2010 09:21:30 +0200
   </pubDate>
   <title><![CDATA[Loyalty programmes: Rewards but no connection?]]></title>
   <description><![CDATA[As more marketers turn to loyalty and rewards programs to spark business growth, a new report from the Chief Marketing Officer (CMO) Council in the USA indicates that marketers are under-valuing these often costly programs even as customers give the perks, discounts, deals and additional service opportunities high marks. Can we learn from US loyalty programmes?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124597&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 26 Jan 2010 09:06:27 +0200
   </pubDate>
   <title><![CDATA[Potent Afrikaans market]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124589&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:17:25 +0200
   </pubDate>
   <title><![CDATA[Lighthouse Digital set to shine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124595&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:04:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: Media24 big appointment?]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124586&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 Jan 2010 09:25:03 +0200
   </pubDate>
   <title><![CDATA[Wanted ads exceed target through recession]]></title>
   <description><![CDATA[As marketers were forced into corners by the economic downturn, upmarket product advertising pushed Wanted's advertising revenue 140% past target, even while the luxury goods sector was also hard hit. Could it be that good publications will always attract good advertising? <b>Gill Moodie</b> investigates . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124598&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 26 Jan 2010 09:27:01 +0200
   </pubDate>
   <title><![CDATA[The power of nostalgia in advertising]]></title>
   <description><![CDATA[Cognitive anthropologist <b>Dr. Bob Deutsch</b> has been studying issues of meaning and decision making for two decades. Here he reviews the relationship of nostalgia as used in advertising, with a nod towards Valentine's Day.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124599&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 25 Jan 2010 10:50:43 +0200
   </pubDate>
   <title><![CDATA[Inzalo chief in Top Ten]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124558&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 22 Jan 2010 14:13:59 +0200
   </pubDate>
   <title><![CDATA[Saving private health?]]></title>
   <description><![CDATA[For 17 years Adrian Gore has led the company that changed the face of private healthcare in SA. <b>Mike Simpson</b> speaks to him.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124525&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 22 Jan 2010 14:12:53 +0200
   </pubDate>
   <title><![CDATA[Attention all shoppers]]></title>
   <description><![CDATA[Tough economic times are seeing seismic shifts in consumer shopping habits. <b>Monique Leech</b> looks at the trends and their long-term impact on brand loyalty
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124528&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:26:37 +0200
   </pubDate>
   <title><![CDATA[AMASA to discuss ABC's 50% cover price decision]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124487&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 10:59:30 +0200
   </pubDate>
   <title><![CDATA[SA’s editors cry foul over FIFA media restrictions]]></title>
   <description><![CDATA[In early November 2009, Marketingweb ran a "tongue-in-cheek" piece on the restrictive media rules FIFA was placing on us as marketers and as writers. Now South African media is biting back, saying that requirements for 2010 World Cup accreditation amounts to censorship.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124489&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:51:17 +0200
   </pubDate>
   <title><![CDATA[Account moves: 21 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124493&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:35:08 +0200
   </pubDate>
   <title><![CDATA[Al Ries: Never ignore the basics]]></title>
   <description><![CDATA[<b>John Farquhar</b>'s favourite American marketing guru is Al Ries, who has a marketing strategy company in Atlanta and has written a number of best sellers on the subject. Why would an American marketer be so appealing to Farqie? Well, it's about the basics . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124491&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:24:06 +0200
   </pubDate>
   <title><![CDATA[FOOZI boosts sales in taverns]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124484&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:28:02 +0200
   </pubDate>
   <title><![CDATA[Social Media trends for business in 2010]]></title>
   <description><![CDATA[2009 was a phenomenal year for social media, with Facebook, Twitter and Youtube becoming part and parcel of everyday life. This development has been driven by the unprecedented growth of these and other online channels, resulting in the acknowledgement of social media as more than just a socialising tool.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124488&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:21:02 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Joe grows and retail sales may rise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124482&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:23:01 +0200
   </pubDate>
   <title><![CDATA[Jeremy Mansfield on the mend!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124483&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 10:57:00 +0200
   </pubDate>
   <title><![CDATA[Ed’s Notes: FIFA, the omnipotent . . .]]></title>
   <description><![CDATA[The media is up in arms over FIFA’s “control” of what they can and can’t publish. Marketers should be up in arms, too, and many are. Where’s the joy in “winning” the right to host the World Cup when a few large corporates and a bunch of FIFA lawyers seem to be the only people who will make any money out of the deal? And we thought the “Big Recession” would bring about a change in the greed factor . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124492&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 Jan 2010 08:26:00 +0200
   </pubDate>
   <title><![CDATA[Travel in a water taxi soccer ball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124486&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 08:58:00 +0200
   </pubDate>
   <title><![CDATA[Tourism marketing: Good vibes for visitors]]></title>
   <description><![CDATA[Relationship-building and word-of-mouth advertising are among the critical components of tourism marketing, says <b>Dr Richard George</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124408&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 09:23:55 +0200
   </pubDate>
   <title><![CDATA[ABC responds with 'A storm in a teacup' release . . .]]></title>
   <description><![CDATA[The ABC responds to the criticism surrounding the decision to allow publishers to sell their titles at what ever cover price they are comfortable with.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124407&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 08:51:50 +0200
   </pubDate>
   <title><![CDATA[Are you ready for 2010?]]></title>
   <description><![CDATA[All the indicators are pointing to the same thing, says <b>Desirée Gullan</b>: Economic recovery is on the way. She suggests some questions you should be asking, along with some solutions you could consider for advertising and marketing your brands in 2010.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124405&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 08:42:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[What will 2010 bring into our lives?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124403&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 09:04:32 +0200
   </pubDate>
   <title><![CDATA[New appointments: Maverick's big appointment]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124409&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 08:53:32 +0200
   </pubDate>
   <title><![CDATA[Female gamers: Signposts for succeeding in the future]]></title>
   <description><![CDATA[Technology, values and institutions]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124406&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 08:49:09 +0200
   </pubDate>
   <title><![CDATA[Get me off your list!]]></title>
   <description><![CDATA[It is an immense waste of time to receive, read and delete e-mails that are sent soliciting business. However, I am patient, everyone deserves to ply their wares and e-mails have become a de facto method of doing so. I assume that if they didn't work the senders would reject this form of direct marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124404&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 Jan 2010 12:24:42 +0200
   </pubDate>
   <title><![CDATA[Free seminars for bloggers, advertisers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 Jan 2010 12:25:32 +0200
   </pubDate>
   <title><![CDATA[Google SA joins OPA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 Jan 2010 12:22:11 +0200
   </pubDate>
   <title><![CDATA[L’Oreal now in TLC's change rooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124384&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 Jan 2010 09:16:07 +0200
   </pubDate>
   <title><![CDATA[New electronic football advertising platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124386&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 Jan 2010 12:23:04 +0200
   </pubDate>
   <title><![CDATA[SAB's gets real with 'reality check' message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124385&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:49:56 +0200
   </pubDate>
   <title><![CDATA[Entries open for Citadel journalism award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124285&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:50:43 +0200
   </pubDate>
   <title><![CDATA[JAG and Lance for the youth]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124286&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:48:35 +0200
   </pubDate>
   <title><![CDATA[Account moves: 14 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124284&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:39:33 +0200
   </pubDate>
   <title><![CDATA[Marketers must better understand creativity]]></title>
   <description><![CDATA[It can be said that creative advertising is like brain surgery. According <b>Dr Bob Deutsch</b>, when advertising is artfully done it cures people of the status quo by activating neural circuitry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124280&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:51:33 +0200
   </pubDate>
   <title><![CDATA[What is the state of the communications industry?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124287&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:45:32 +0200
   </pubDate>
   <title><![CDATA[The circulation debacle]]></title>
   <description><![CDATA[No matter what you sell, there always has to be a yardstick against which the product can be measured. With mass consumer products, the measurement is consistency, quality, functionality, availability and value for money. Marketers who adhere to these become brand leaders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124282&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:55:20 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka opens for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124288&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 09:05:07 +0200
   </pubDate>
   <title><![CDATA[Salary snapshots: What are you worth?]]></title>
   <description><![CDATA[Top recruitment firm AdTalent recently published its annual salary survey, using figures from actual placements made over the past year, as well as from a salary survey sent to all its newsletter subscribers. Figures in the survey are cost to company (CTC) figures.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124278&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 15 Jan 2010 09:18:04 +0200
   </pubDate>
   <title><![CDATA[BBC World showcases Big Fish School Productions]]></title>
   <description><![CDATA[BBC World – DSTV channel 400 – will air <i>My Country South Africa</i>, which includes  three documentary films directed and produced by the award-winning Big Fish School of Digital Filmmaking (BigFish)  on Saturday and Sunday, 16th and 17th January.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124314&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 Jan 2010 08:47:06 +0200
   </pubDate>
   <title><![CDATA[Google gets AdMob]]></title>
   <description><![CDATA[In a move set to accelerate the pace of innovation in mobile ad technology, November 2009 saw a definitive agreement by AdMob to be acquired by internet search giant Google for $750 million.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124283&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 09:08:51 +0200
   </pubDate>
   <title><![CDATA[CT 2010 transit campaign]]></title>
   <description><![CDATA[FNB kicked off its World Cup 2010 campaign in December 2009 by utilising full wrap bus branding on Tractor Transits/CK Outdoor Golden Arrow bus fleet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124181&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 08:31:48 +0200
   </pubDate>
   <title><![CDATA[British MPs in 'draconian' alcohol marketing clampdown]]></title>
   <description><![CDATA[UK press reports say that the long-awaited health select committee report on alcohol abuse has called for tighter restrictions for drinks marketing, including the introduction of a 9pm watershed for TV advertising - but has stopped short of calling for a blanket ban.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124178&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 09:20:31 +0200
   </pubDate>
   <title><![CDATA[Marketing is not rocket science . . .]]></title>
   <description><![CDATA[Recessions tend to have an alarming effect on how marketers react when their sales are under threat. During the Christmas season, two brands that have been around your years, decided to come out of the woodwork - Gold Crest canned vegetables and Jimmy's Prawns. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124179&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 08:46:30 +0200
   </pubDate>
   <title><![CDATA[The Tiger saga: Why bother with brand values?]]></title>
   <description><![CDATA[We've heard the jokes and forwarded the Woods Family Photograph ad nauseum. Now, says <b>Dianne Bayley</b>, it's time to look at real brand and reputation management. Were Accenture, Proctor & Gamble and AT&T justified in pulling their sponsorship of Tiger?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124177&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 08:24:28 +0200
   </pubDate>
   <title><![CDATA[Night Races on track together with Piggs Peak Casino]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124176&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 Jan 2010 08:56:01 +0200
   </pubDate>
   <title><![CDATA[New appointments: Who got the top job this week?]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124180&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 16:54:35 +0200
   </pubDate>
   <title><![CDATA[Watershed celebrates 10th anniversary with fans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124165&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 16:55:33 +0200
   </pubDate>
   <title><![CDATA[Habari Media partners with MTV Networks Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124166&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 17:04:33 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ]]></title>
   <description><![CDATA[The demise of the Yellow Pages?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124169&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 17:02:30 +0200
   </pubDate>
   <title><![CDATA[See the best of Joburg with ADreach]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124168&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 16:57:15 +0200
   </pubDate>
   <title><![CDATA[BAR-ONE Manhunt hits the small screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124167&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 Jan 2010 16:53:06 +0200
   </pubDate>
   <title><![CDATA[AAA is all about fresh talent]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124164&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jan 2010 09:48:25 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[It is a welcome year, 2010 – and not even because of the soccer! South Africa is officially out of the recession and many will be implementing the lessons they learned this year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124101&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jan 2010 08:38:22 +0200
   </pubDate>
   <title><![CDATA[10 Branding and marketing trends for 2010]]></title>
   <description><![CDATA[Niels Bohr once noted that "prediction is very difficult, especially about the future," but then he didn't have access to predictive loyalty metrics. Happily, we do. And, as they measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace and consumer articulations of category needs and expectations, they identify future trends with uncanny accuracy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124098&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jan 2010 08:36:07 +0200
   </pubDate>
   <title><![CDATA[Need cellphone insurance?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124097&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jan 2010 08:41:06 +0200
   </pubDate>
   <title><![CDATA[RIP: Victor Knowles]]></title>
   <description><![CDATA[Owlhurst Communications bids a very sad farewell to Victor Knowles, much loved and respected Managing Director and co-owner of the specialist publicity agency.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124100&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 Jan 2010 08:40:05 +0200
   </pubDate>
   <title><![CDATA[Account moves: 7 January 2010]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124099&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 10:42:56 +0200
   </pubDate>
   <title><![CDATA[Vitamin water never looked so good]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124068&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 13:11:38 +0200
   </pubDate>
   <title><![CDATA[Pulp Fiction]]></title>
   <description><![CDATA[Earlier this week following several months of debate the decision was taken by the ABC Board to permit the inclusion of “copy sales” achieved at less than 50% of the cover price, with effect January 2010. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124074&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 12:50:31 +0200
   </pubDate>
   <title><![CDATA[Responding to: Fresh crisis rocks SABC]]></title>
   <description><![CDATA[In response to the <i>Sunday Times</i> lead story of 3 January 2010, the TVIEC has sent out a release to all media. We are publishing in its entirety here, unedited.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124072&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 10:41:27 +0200
   </pubDate>
   <title><![CDATA[Pernod Ricard and TLC do it again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124066&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 10:50:23 +0200
   </pubDate>
   <title><![CDATA[2010 and beyond]]></title>
   <description><![CDATA[Predictions are risky at the best of times. Nevertheless, marketers have no option but to reassess their position and prospects anew in an environment where competitive activity and consumer behaviour will - without doubt - differ dramatically from the past, given the events which precipitated the worst financial crises to hit the world in 80 years. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124069&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 13:07:18 +0200
   </pubDate>
   <title><![CDATA[Consumer trends: What do you predict?]]></title>
   <description><![CDATA[Trendwatching.com, a great resource for highlighting emerging trends around the world, recently released its “10 Crucial Consumer Trends for 2010” briefing and described the coming year as “it’s going to be another interesting year.” A brief executive summary of the trends follows.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124073&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 10:52:04 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The need to shift focus]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=124070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:30:57 +0200
   </pubDate>
   <title><![CDATA[An interesting retail advertising analysis]]></title>
   <description><![CDATA[The coupon is inculcated into the psyche of American consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:33:37 +0200
   </pubDate>
   <title><![CDATA[Scrutinize ad campaign returns to small screen]]></title>
   <description><![CDATA[The hugely successful and award-winning Scrutinize HIV prevention campaign returned to South African television screens]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123996&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:36:35 +0200
   </pubDate>
   <title><![CDATA[Farewell 2009, welcome 2010!]]></title>
   <description><![CDATA[For those taking leave, relax and enjoy. For those working through, the roads will be bliss!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123998&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:25:28 +0200
   </pubDate>
   <title><![CDATA[Abuse of Nelson Mandela Foundation]]></title>
   <description><![CDATA[The Nelson Mandela Foundation would like to warn people of a scam using the Foundation's name to solicit money.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123992&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:32:19 +0200
   </pubDate>
   <title><![CDATA[Putting it on the line: Opt for experts]]></title>
   <description><![CDATA[Putting a creative execution online may seem to be a simple task...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 18 Dec 2009 09:29:17 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[The buzz in the industry...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123993&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 Jan 2010 13:40:13 +0200
   </pubDate>
   <title><![CDATA[Recession smession...]]></title>
   <description><![CDATA[Many businesses of late have felt compelled to switch to survival mode in order to protect their market position during the economic downturn.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123997&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:36:56 +0200
   </pubDate>
   <title><![CDATA[The Marketingweb Interview: Sean Riley]]></title>
   <description><![CDATA[AD:DYNAMO, a local pay per click advertising marketplace that allows businesses to market themselves online, launched in Europe this month. Marketingweb speaks exclusively to Sean Riley, CEO of AD:DYNAMO, regarding this innovative pay per click advertising model and the reception it received in Europe.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123972&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:34:56 +0200
   </pubDate>
   <title><![CDATA[Summary of the Consumer Protection Act 68 of 2008]]></title>
   <description><![CDATA[Prepared by Raynique Wright, Trinitas Consulting, for the Marketing Association of South Africa (MASA)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123969&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:08:46 +0200
   </pubDate>
   <title><![CDATA[TEAMtalk gets top local stars to blogging]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123976&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:09:38 +0200
   </pubDate>
   <title><![CDATA[Calling exhibitors for Workplace Expo 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123977&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 08:52:34 +0200
   </pubDate>
   <title><![CDATA[M-Net breast cancer awareness]]></title>
   <description><![CDATA[Breast cancer affects one in 26 women in South Africa. This shocking statistic inspired M-Net to tackle the disease head-on three years ago, as the company set out to raise awareness about Breast Cancer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123971&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:10:22 +0200
   </pubDate>
   <title><![CDATA[Integr8’s founder gets African recognition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123978&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:30:02 +0200
   </pubDate>
   <title><![CDATA[Ed’s Notes]]></title>
   <description><![CDATA[Our last Marketingweb newsletter for this year will be sent on Thursday 17 December and we look forward to hitting your mailbox again in early January 2010. There. We said it. Twenty Ten!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123973&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Dec 2009 09:06:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 15 December 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123975&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Dec 2009 10:16:47 +0200
   </pubDate>
   <title><![CDATA[Freelance ad sales gap]]></title>
   <description><![CDATA[Other media have them - why not magazines? Is there a gap in the market?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:01:57 +0200
   </pubDate>
   <title><![CDATA[Account moves: 10 December 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123911&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:07:19 +0200
   </pubDate>
   <title><![CDATA[2009 - A year to forget or reflect? ]]></title>
   <description><![CDATA[<b>Justine Williams</b>, strategic development at NAB, explains how community press weathered the tough 2009 year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123912&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:22:36 +0200
   </pubDate>
   <title><![CDATA[2009 - A year to forget or reflect? ]]></title>
   <description><![CDATA[<b>Justine Williams</b>, strategic development at NAB, explains how community press weathered the tough 2009 year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123916&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:17:33 +0200
   </pubDate>
   <title><![CDATA[Wishes and predictions for 2010]]></title>
   <description><![CDATA[We asked for some wishes and prediction on the year ahead, and here's what we received. Add yours in the comments section below!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123914&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:33:21 +0200
   </pubDate>
   <title><![CDATA[Stii 'outed' as viral ad creator!]]></title>
   <description><![CDATA[For a techie, Stii Pretorius is a funny guy. Smart, too. You may not have heard of him, but you probably received the Windhoek Lager "spoof" ad, "We don't smoke before the anthem, Ras". Stii did that.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123907&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:12:19 +0200
   </pubDate>
   <title><![CDATA[Geotargeting is the future . . .]]></title>
   <description><![CDATA[A new report from BIA/Kelsey says the geotargeted display - or banner - ad market in the USA is expected to grow from $897 million in 2008 to $1.9 billion in 2013, representing a compound annual growth rate of 16%. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123913&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 09:20:08 +0200
   </pubDate>
   <title><![CDATA[Adaptability and access to info are key to thriving]]></title>
   <description><![CDATA[Companies that are nimble, adaptable and have access to the right sort of business information still have many opportunities to grow their businesses, even amidst uncertainty about when the global economy will emerge from its prolonged slump. Recession to Recovery conference 28 October 2009. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123915&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Dec 2009 08:58:38 +0200
   </pubDate>
   <title><![CDATA[Marketingweb's six top-read stories of 2009]]></title>
   <description><![CDATA[With a newsletter readership that has grown to around 10 000, Marketingweb.co.za sees huge spikes in online traffic on publication of the twice-weekly newsletters. Editor <b>Dianne Bayley</b> looks at what you liked best . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123909&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Dec 2009 16:35:39 +0200
   </pubDate>
   <title><![CDATA[MTN drops call rates]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123894&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:36:36 +0200
   </pubDate>
   <title><![CDATA[Publicis Worldwide one of Europe’s top five]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123895&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:34:35 +0200
   </pubDate>
   <title><![CDATA[BBC and Checkers form partnership]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123893&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:29:19 +0200
   </pubDate>
   <title><![CDATA[MpowerFM hits two]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123890&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:31:18 +0200
   </pubDate>
   <title><![CDATA[24.com's mobile clinic takes top spot]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123892&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Dec 2009 16:30:11 +0200
   </pubDate>
   <title><![CDATA[ADreach gives hope to shelter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123891&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:51:59 +0200
   </pubDate>
   <title><![CDATA[Brand protection or corporate bullying?]]></title>
   <description><![CDATA[When news broke recently that Orange, key brand of France Telecom - one of the world's leading telecommunications operators - had issued legal threats to Johannesburg public relations firm Orange Ink demanding that it change its name and accusing it of copyright infringement, many South Africans were astounded.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123847&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:57:50 +0200
   </pubDate>
   <title><![CDATA[Recession or not: Tips for SME prosperity]]></title>
   <description><![CDATA[<b>Lester Smith</b>, MD of Distinct Solutions, winner of the BPeSA  emerging, Outsourced Training Provider of the Year 2009, shares seven lessons on how SMEs can prosper, recession or no recession. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123850&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:49:41 +0200
   </pubDate>
   <title><![CDATA[Ed’s Note]]></title>
   <description><![CDATA[We’ve seen some shoddy behaviour by big brands in the past few months and years – and little real impact on their bottom line. Now Brand Tiger has taken a knock (and a bit of a klap with a club). But is it enough for Nike, Gillette and others to find a new star? Do “company values” really matter – or is there just a bit of a hooker in all of us?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123846&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 16:46:35 +0200
   </pubDate>
   <title><![CDATA[New appointments: 8 December 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123836&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:59:33 +0200
   </pubDate>
   <title><![CDATA[Are you a Frock, Jock or Chop?]]></title>
   <description><![CDATA[Here's what your car says about you: More than 6,000 South Africans took part in the Wheels24 2009 annual Alternative Car of the Year Awards (ACOTY) online poll - and the results reveal if your car is a Jock, Frock, or Chop.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123851&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Dec 2009 08:55:02 +0200
   </pubDate>
   <title><![CDATA[Brand Tiger: Just doing it?]]></title>
   <description><![CDATA[You knew it would happen. Tiger cartoons are everywhere and a website called freakingnews.com has even started a competition for the best "Tiger-Nike" ad (see pic). <b>Dianne Bayley</b> looks at the damage – if any – Brand Tiger may suffer for his "transgressions".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123849&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 14:25:17 +0200
   </pubDate>
   <title><![CDATA[It's not just a mobile phone anymore . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123831&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 14:23:16 +0200
   </pubDate>
   <title><![CDATA[Habari Media represents BDFM online sales]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123829&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 14:24:15 +0200
   </pubDate>
   <title><![CDATA[Travellers choose GoTravel24.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123830&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 07 Dec 2009 14:26:09 +0200
   </pubDate>
   <title><![CDATA[Z-CARD produce 2010 match schedule for MTN]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123832&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:12:53 +0200
   </pubDate>
   <title><![CDATA[Urgent call on Public Broadcasting Bill deadline]]></title>
   <description><![CDATA[Media Monitoring Africa is running a campaign for all interested parties to submit an electronic letter to the Director General of Communication, Mamodupi Mohlala, requesting the deadline for the Public Broadcasting Bill be extended.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123781&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:55:50 +0200
   </pubDate>
   <title><![CDATA[Account moves: 3 December 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123765&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:09:47 +0200
   </pubDate>
   <title><![CDATA[2009: 'Incredible' year for Ogilvy]]></title>
   <description><![CDATA[In response to Marketingweb's comment on Tuesday 1 December about innovative South African companies that not only survived the 2009 downturn, but thrived, Ogilvy says it has ended 2009 with a string of illustrious new client wins including Cell C, SAA, FIFA, Castle Lager, PPC and Coca-Cola, marking what is undoubtedly one of the most successful years in Ogilvy’s history. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123778&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:11:38 +0200
   </pubDate>
   <title><![CDATA[ASA invites you to bend the rules]]></title>
   <description><![CDATA[As member of the marketing communications industry, we invite you to submit any proposals for change to the Code of Advertising Practice to your industry body as soon as possible.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123780&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 10:07:22 +0200
   </pubDate>
   <title><![CDATA[Online life insurance: First in SA]]></title>
   <description><![CDATA[South Africa’s first fully on-line life insurer says the life industry is now ready to shed its top-heavy layers and engage directly with clients on-line, making life cover more affordable and available to everyone, including the estimated 50% of South Africans who are underinsured. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123776&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:17:19 +0200
   </pubDate>
   <title><![CDATA[Oracle, MultiChoice view Ornico claims in 'serious light']]></title>
   <description><![CDATA[In response to the article titled “Bungled ad broadcasts: Brands lose millions” (Marketingweb 17 Nov 2009) a number of claims were made with regard to the erroneous flighting of commercials on DStv. Chris Hitchings, Oracle Director: Operations, responds.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123782&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:23:13 +0200
   </pubDate>
   <title><![CDATA[Media24 changes traditional universal rate card structure]]></title>
   <description><![CDATA[Media24, South Africa’s largest newspaper group, is to adopt a differentiated approach to rate increases in line with a model used by the electronic media for years – with rates based on a sliding scale dictated by high demand periods.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123777&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:45:51 +0200
   </pubDate>
   <title><![CDATA[MultiChoice grows HD stable]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123762&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:42:42 +0200
   </pubDate>
   <title><![CDATA[UCM serious about sales]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123759&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:44:38 +0200
   </pubDate>
   <title><![CDATA[Miller Genuine Draft rocks the boat]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123761&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:46:33 +0200
   </pubDate>
   <title><![CDATA[Ogilvy Africa makes a strong impact]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123763&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 03 Dec 2009 09:38:27 +0200
   </pubDate>
   <title><![CDATA[Standard Bank closes off with foosballs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123760&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 02 Dec 2009 16:48:13 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Socialising</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123764&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 18 Jan 2010 11:24:56 +0200
   </pubDate>
   <title><![CDATA[Achieving your marketing goals in 2010]]></title>
   <description><![CDATA[2009 is drawing to a close and in terms of marketing, businesses are reflecting on the year that has passed and brainstorming new plans and strategies for 2010. Altersage offers some tips to make a difference to your strategy for the New Year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123712&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:13:44 +0200
   </pubDate>
   <title><![CDATA[Want Boomers? Integrated media strategies are key ]]></title>
   <description><![CDATA[While South Africa figures and facts vary from those in the USA, UK or Europe, trends in online and offline marketing initiatives usually filter down to us. <b>Anne Mai Bertelsen</b> looks at a Forrester study and suggests an integrated media strategy. Think her suggestions apply here?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123713&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 08:56:38 +0200
   </pubDate>
   <title><![CDATA[TLC stops pain]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123704&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:54:35 +0200
   </pubDate>
   <title><![CDATA[The Starcom Mediavest Group celebrates 2009]]></title>
   <description><![CDATA[Gordon Patterson, group managing director of the Starcom Mediavest Group (SMG), and his teams celebrated the end of 2009 in spectacular fashion at its annual Media Owner function. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123695&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:06:33 +0200
   </pubDate>
   <title><![CDATA[South African to co-chair continental body]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123710&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:16:24 +0200
   </pubDate>
   <title><![CDATA[Are black marketers merely tokens?]]></title>
   <description><![CDATA[Notwithstanding the fact that I am not terribly partial to people visiting my country for ten days and knowing all there is to know – geographically, politically and socially – and then writing "dodgy" pieces about it, I was particularly thrown by this one.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123714&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:01:15 +0200
   </pubDate>
   <title><![CDATA[Z-CARD educates on climate change]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123706&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:05:13 +0200
   </pubDate>
   <title><![CDATA[Comedian to edit Touchline's publication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123709&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:03:11 +0200
   </pubDate>
   <title><![CDATA[Happy birthday, eBucks]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123708&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 11:51:05 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[There is little more annoying than people visiting any country and becoming an expert in five or ten days. Check out "Are black marketers merely tokens?" and let us know your opinions. Perhaps you think they are . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123715&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 01 Dec 2009 09:10:03 +0200
   </pubDate>
   <title><![CDATA[New appointments: 1 December 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123711&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 30 Nov 2009 14:11:58 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ]]></title>
   <description><![CDATA[<b>What I would like to hear on radio</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123691&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Nov 2009 09:04:33 +0200
   </pubDate>
   <title><![CDATA[Top media job up for grabs]]></title>
   <description><![CDATA[So you think you can run a media company? One of southern Africa’s biggest media jobs – CEO of MediaCom South Africa and sub-Saharan Africa - is up for grabs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123658&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 27 Nov 2009 11:54:55 +0200
   </pubDate>
   <title><![CDATA[MyAnthem: iBurst invests in patriotic pronunciation]]></title>
   <description><![CDATA[It’s been called everything from a “vocal misfire” to “the blooper reel of a reality TV singing show”. It is, sadly, Ras Dumisani’s appalling rendition of our beloved national anthem at the recent South Africa versus France game in Toulouse. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123614&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 08:55:52 +0200
   </pubDate>
   <title><![CDATA[Gary Player: A look at a legend]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123633&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Nov 2009 17:09:49 +0200
   </pubDate>
   <title><![CDATA[Account moves: 26 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123615&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 09:53:43 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[Just when it seems everything's slowing down and we're wrapping up the year, our industry continues to excite! Several companies in our business recorded their "best year ever" and showed tremendous growth in the third quarter and there are some start-ups to watch next year. Of course, this is all "off the record" – heaven forbid the press should have something positive to report!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123638&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 26 Nov 2009 08:53:43 +0200
   </pubDate>
   <title><![CDATA[Z-CARD takes you there]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123630&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 08:54:32 +0200
   </pubDate>
   <title><![CDATA[Astros rocket again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123631&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 09:57:26 +0200
   </pubDate>
   <title><![CDATA[Drucker’s ideas stand the test of time]]></title>
   <description><![CDATA[Sandra Gordon says: In an age where it appears that managers are promoted above their levels of competence, may we suggest a little time spent reading a Peter Drucker book would make a load of difference.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123641&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 10:06:25 +0200
   </pubDate>
   <title><![CDATA[Real-world value of virtual markets]]></title>
   <description><![CDATA[News headlines for the past year have been dominated by the effects of the global recession. This trend has affected almost all industries, with computer gaming being one of the few exceptions. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123634&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 09:43:17 +0200
   </pubDate>
   <title><![CDATA[Appeal to the social circle]]></title>
   <description><![CDATA[More and more marketers are beginning to realise that brand acceptance is influenced by the social circle in which consumers mingle, says <b>John Farquhar</b>. Peer group pressure has therefore become a useful tool and more and more marketers are factoring this strategy into their communication programmes. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123617&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 08:55:10 +0200
   </pubDate>
   <title><![CDATA[Ilanga newspaper gets a makeover]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123632&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 25 Nov 2009 10:29:48 +0200
   </pubDate>
   <title><![CDATA[Provantage Media empowers young entrepreneurs ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123599&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Nov 2009 09:51:39 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>The AMPS debate</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123616&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Nov 2009 08:35:36 +0200
   </pubDate>
   <title><![CDATA[Five ways to get the most out of e-mail marketing]]></title>
   <description><![CDATA[E-mail marketing is one of the oldest and most effective ways of marketing directly online. Direct marketing has always held its place in the marketing mix, but prohibitively high costs posed a barrier for entry to many advertisers. E-mail has provided a far more cost-effective way to reach customers at their most common point of contact with the internet: their inbox. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123562&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 24 Nov 2009 08:38:22 +0200
   </pubDate>
   <title><![CDATA[Branding in brief: Snakes and ladders]]></title>
   <description><![CDATA[Branding is a complex business. However, I've always found the easiest way to describe it is as a relationship. And, just like any relationship, every interaction affects how good or bad that relationship is. That's where that old game of snakes and ladders that some of us used to play as kids comes into the picture. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123563&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 15:44:20 +0200
   </pubDate>
   <title><![CDATA[When is it ambush marketing?]]></title>
   <description><![CDATA[Last week's story on the very clever Windhoek Lager "ad" that appeared after Ras Dumisani made a mess of our National Anthem in Toulouse received much feedback and was debated, Twittered and Facebooked all over.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123550&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 08:41:15 +0200
   </pubDate>
   <title><![CDATA[Light at the end of the tunnel for marketing]]></title>
   <description><![CDATA[But to see the light, you will need to retool and rewire your marketing capabilities, says <b>Kheepe Lawrence Moremi</b>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123565&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 08:46:13 +0200
   </pubDate>
   <title><![CDATA[ET phone homepage]]></title>
   <description><![CDATA[Advances in technology make it a very real possibility that growth of terrestrial radio could be in hot water, though not down the plug hole. As iPods, satellite and internet radio grow in global popularity, South African radio broadcasters will have to raise the innovation bar to remain top of mind. It can't be denied that new audio technologies have an impact. But FM radio is here to stay. Allow me to tell you why. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123564&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 24 Nov 2009 09:04:13 +0200
   </pubDate>
   <title><![CDATA[New appointments: 24 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123548&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 16:59:58 +0200
   </pubDate>
   <title><![CDATA[Get the national anthem right with Halls]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123543&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 16:58:48 +0200
   </pubDate>
   <title><![CDATA[Action Ambro scoops Assegais]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123542&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 17:06:38 +0200
   </pubDate>
   <title><![CDATA[Entries open for AMASA’s 2010 Roger Garlick Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123546&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 17:05:20 +0200
   </pubDate>
   <title><![CDATA[Provantage launches iconic outdoor site]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123544&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 17:08:02 +0200
   </pubDate>
   <title><![CDATA[SA's top businesswomen winners are]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123547&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 17:02:01 +0200
   </pubDate>
   <title><![CDATA[Times LIVE relaunch gets award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123545&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:35:55 +0200
   </pubDate>
   <title><![CDATA[Get R5,000 for sex survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123467&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:36:52 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions head announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123468&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 09:11:49 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[In this newsletter we take advice on employing BYTs, look at two excellent outdoor campaigns, and review the Ras ambush . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 09:08:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat ]]></title>
   <description><![CDATA[Reading in lobbies; blurring ads/editorial; integrity at stake . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123472&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:16:43 +0200
   </pubDate>
   <title><![CDATA[Need a job? IMM recruitment]]></title>
   <description><![CDATA[In recognising the outstanding quality of its qualifications and the excellent calibre of its graduates, the IMM GSM is regularly approached by various organisations that need to fill marketing positions to drive their business processes. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123460&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:34:38 +0200
   </pubDate>
   <title><![CDATA[Smiles all 'round]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123466&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:20:30 +0200
   </pubDate>
   <title><![CDATA[Whatever! Working with Bright Young Things]]></title>
   <description><![CDATA[As mentioned in my previous column the need for companies to learn, unlearn and relearn has never become more apparent than when we talk about what it takes to lead, and work with the Next Generation, the Millenials. The ability to attract and retain talent will be essential for any creative company wanting to compete for the future. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:19:27 +0200
   </pubDate>
   <title><![CDATA[Brands flourish with quality printing]]></title>
   <description><![CDATA[Label printing is an industry that few pay enough attention to – until print quality affects brand image. It is the care taken to maintain every brand's quality that has seen Gauteng-based label print specialist Labelpak post 22% growth in the last year. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:33:21 +0200
   </pubDate>
   <title><![CDATA[Stonewall+ scoops them up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123465&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:57:18 +0200
   </pubDate>
   <title><![CDATA[Incredible outdoor]]></title>
   <description><![CDATA[We asked for some fabulous outdoor initiatives – and we got them!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 19 Nov 2009 08:39:00 +0200
   </pubDate>
   <title><![CDATA[Account moves: 19 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123469&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 23 Nov 2009 13:53:04 +0200
   </pubDate>
   <title><![CDATA[We don't smoke before the anthem, Ras . . .]]></title>
   <description><![CDATA["Sheer brilliance" is the word on cyber street about the "Windhoek Lager" spoof ad that has gone viral. Agency Brandhouse, however, is not impressed . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123441&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 18 Nov 2009 07:07:03 +0200
   </pubDate>
   <title><![CDATA[Assegai Awards 2009 winners]]></title>
   <description><![CDATA[Winners sweep the board and new players challenge the status quo.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123433&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:59:53 +0200
   </pubDate>
   <title><![CDATA[Best of Brewer’s Droop on sale]]></title>
   <description><![CDATA[Well, the book's finally done and went on sale on 11 November 2009!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123394&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:22:42 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[In today's newsletter: Bungled ads, King III, winning tenders and joining the rate card database.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123388&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:31:36 +0200
   </pubDate>
   <title><![CDATA[Closing gaps between public tenders and advertisers]]></title>
   <description><![CDATA[Johanna McDowell, MD of the Independent Agency Search and Selection Company (IAS), says high value public contracts can be very attractive for advertising agencies - but dealing with corporate or government tenders can be rigorous, confusing and off-putting.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:38:27 +0200
   </pubDate>
   <title><![CDATA[New appointments: 17 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123393&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:26:26 +0200
   </pubDate>
   <title><![CDATA[Bungled ad broadcasts: Brands lose millions]]></title>
   <description><![CDATA[Brand research & reputation intelligence firm Ornico recently announced that the bungling of adverts broadcasts by local television stations has reached a new high - and that advertisers could be losing millions from commercials that had not been broadcast or had been broadcast erroneously.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123389&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:34:08 +0200
   </pubDate>
   <title><![CDATA[Time to snuggle up for marketing and governance]]></title>
   <description><![CDATA[Marketers have a vital role to play in enterprise governance, writes <b>Chris de Villiers</b>, Executive Director of the Marketing Association of South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 15:21:07 +0200
   </pubDate>
   <title><![CDATA[Your all-media rate card library now online]]></title>
   <description><![CDATA[According to Ratecard Media's Shayne Dowling, the recently launched www.ratecard.co.za is the ultimate online platform for registered all-media rate cards. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 11:02:56 +0200
   </pubDate>
   <title><![CDATA[Hip, slick, cool – and free!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123376&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:30:52 +0200
   </pubDate>
   <title><![CDATA[Durban orphans get new foosball ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123381&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:34:51 +0200
   </pubDate>
   <title><![CDATA[Who made it in the Top Women Awards list?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123384&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:33:36 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle takes top spot shopping awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123383&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:29:35 +0200
   </pubDate>
   <title><![CDATA[L’Oreal chooses Primall Media again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123379&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 14:32:39 +0200
   </pubDate>
   <title><![CDATA[Nando's educates employees on HIV/AIDS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123382&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 16 Nov 2009 11:01:02 +0200
   </pubDate>
   <title><![CDATA[More success in PR industry]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123375&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 13 Nov 2009 09:12:16 +0200
   </pubDate>
   <title><![CDATA[Winners bookmarked!]]></title>
   <description><![CDATA[Last night’s annual Bookmarks Awards ceremony set the benchmark for award shows. Guests were entertained from the moment they stepped onto the red carpet; with Alex Jay as the impeccable MC, customised Bookmarks cocktails and a physical theatre performance, complete with digital props. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123352&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 17:01:54 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[Is it lights out at Eskom? Are you targeting the 900-million? Would you take Chris Brewer to the loo with you? All this and more in this edition on Marketingweb's twice-weekly newsletter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123317&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:10:48 +0200
   </pubDate>
   <title><![CDATA[Account moves: 12 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123326&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:05:47 +0200
   </pubDate>
   <title><![CDATA[In defence of Godsell]]></title>
   <description><![CDATA[Events at Eskom during the past week are bemusing. As much of the circus involved communication - or, rather, lack of it - we asked the best guy we know in this field to share his views. Clive Simpkins has never been one to pull punches and did not disappoint.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123322&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 16:59:29 +0200
   </pubDate>
   <title><![CDATA[2010 Best Lavatory Companion in SA]]></title>
   <description><![CDATA[Chris Brewer, managing director of Nielsen IMS South Africa, is a funny guy. For those who get his highly popular and broadly distributed Brewer's Droop by e-mail  and have always wanted to print it our and take it to the loo where you can read it in peace and have a giggle . . . YES, YOU CAN!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123316&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:18:27 +0200
   </pubDate>
   <title><![CDATA[Sarie's new decor magazine: Why now?]]></title>
   <description><![CDATA[Top selling women's magazine <i>Sarie</i> has spread its wings with the launch of <i>Woon</i>, a magazine dedicated to décor.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123327&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:09:09 +0200
   </pubDate>
   <title><![CDATA[Africa Rising: Reaching the 900 million]]></title>
   <description><![CDATA[Africa is still seen by many – even the highly educated and affluent – as the begging bowl of the world. At the Aid Watch conference held at New York University in January 2009, Jane Arunga of Ghanian start-up BSL Ltd described her efforts to raise capital in the West. On hearing Arunga's pitch, a well-known philanthropist asked: “Africans have mobile phones? Who do they call?”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123324&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 09:14:06 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Little consults]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123328&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 14:56:54 +0200
   </pubDate>
   <title><![CDATA[Stimorol blows your hair back]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123307&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 15:02:46 +0200
   </pubDate>
   <title><![CDATA[HKLM Exchange raises bar for SA financial communication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123312&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 12 Nov 2009 16:55:44 +0200
   </pubDate>
   <title><![CDATA[Primall Media gets Dark & Lovely]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123306&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 15:11:20 +0200
   </pubDate>
   <title><![CDATA[Edgars hits Melrose Arch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123310&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 11 Nov 2009 14:58:03 +0200
   </pubDate>
   <title><![CDATA[Stonewall+ launches Bar-One website – for men]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123309&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:26:43 +0200
   </pubDate>
   <title><![CDATA[New appointments: 10 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123249&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:15:24 +0200
   </pubDate>
   <title><![CDATA[Social media: Managing the beast]]></title>
   <description><![CDATA[Since 2000 the numbers of internet users have skyrocketed from 360million worldwide to approximately 1.6 billion. This, in turn, has seen a massive increase in the number of social media applications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123247&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:32:16 +0200
   </pubDate>
   <title><![CDATA[Marketing without waste]]></title>
   <description><![CDATA[<b>Debi Loftie-Eaton</b>, MD of data, digital and direct marketing services agency Wunderman SA, believes that relationships are a powerful answer to the incessant noise of modern marketing. They break through when they otherwise wouldn’t, but they are also a much more efficient way to market than spamming (or ‘classical marketing’ as its advocates prefer to call it). ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:25:09 +0200
   </pubDate>
   <title><![CDATA[No more 'Weekender']]></title>
   <description><![CDATA[As many publishers and media owners continue to feel the effects of the economic downturn, strategic decisions need to be taken and result in consolidation (at best) or closure (at worst).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123248&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:42:04 +0200
   </pubDate>
   <title><![CDATA[Another OHMSA contender, Matie]]></title>
   <description><![CDATA[It's distinctly South African – something that would bring a smile to any local seeing it, but would have to be explained to a foreigner. That's the way we like it: The product is local; the target market is local; the concept is decidedly local – and lekker.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123251&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 16:08:02 +0200
   </pubDate>
   <title><![CDATA[Ed's Notes]]></title>
   <description><![CDATA[In this newsletter we take a look at managing social media initiatives, reducing wasted marketing, and the Matiesous ad we love . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123246&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 14:57:57 +0200
   </pubDate>
   <title><![CDATA[Prezence gets B-BBEE rating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123237&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 14:56:35 +0200
   </pubDate>
   <title><![CDATA[Only the best players for Prosport]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123236&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 14:55:17 +0200
   </pubDate>
   <title><![CDATA[Castle of Good Hope visitors get Z-CARD guides]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123235&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 15:06:13 +0200
   </pubDate>
   <title><![CDATA[New Brand South Africa logo approved]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123240&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 15:00:11 +0200
   </pubDate>
   <title><![CDATA[Stonewall + Media shortlisted for the Bookmark Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123239&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 09 Nov 2009 14:59:08 +0200
   </pubDate>
   <title><![CDATA[Dunhill picks Primall Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123238&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 06 Nov 2009 08:27:36 +0200
   </pubDate>
   <title><![CDATA[Executive Education from IMM Business School of Marketing]]></title>
   <description><![CDATA[Staff at all levels need to continually develop their skills and keep abreast of changing policies, concepts and modern theory. In fact, as the world of business is changing so rapidly, individuals also frequently need to acquire new skills and expertise. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123209&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 14:58:39 +0200
   </pubDate>
   <title><![CDATA[Welcome to ***** ******, enjoy the ******]]></title>
   <description><![CDATA[Here's me, terribly excited about the **** **** ***** *** ****** even though I am not a ****** fan. I've been promoting it to countries like the USA, England and various European entities via my blogs, FaceBook and e-mails.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123148&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 15:50:44 +0200
   </pubDate>
   <title><![CDATA[Account moves: 5 November 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123153&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 15:36:34 +0200
   </pubDate>
   <title><![CDATA[Bookmarks: Are you a finalist?]]></title>
   <description><![CDATA[South Africa’s exclusive platform for rewarding online excellence, The Bookmarks Awards, has announced its finalists.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123151&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 14:43:34 +0200
   </pubDate>
   <title><![CDATA[Effective experiential marketing requires experience]]></title>
   <description><![CDATA[More and more marketing professionals are making use of experiential marketing techniques with the objective of creating targeted and memorable brand experiences in relevant spaces. <b>Desirée Gullan</b> says the main objective of experiential marketing is to facilitate your target market to interact with and experience of the benefits of your brand so that they become a customer. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123144&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 14:46:22 +0200
   </pubDate>
   <title><![CDATA[Engagement is the future of marketing]]></title>
   <description><![CDATA[The future of marketing. It’s hard to predict, but that, in a nutshell, is what you will all be currently attempting as you reach the point of signing off budgets for next year. What activities are going to give your brand the most traction in 2010? How do you execute them and how much will they cost?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123146&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 15:19:03 +0200
   </pubDate>
   <title><![CDATA[Firsts for SAARF RAMS®]]></title>
   <description><![CDATA[SAARF’s latest RAMS® release includes a number of firsts for the survey, but not much good news for radio stations, many of whom have seen their audiences decline in the face of increased TV viewing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123147&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:03:44 +0200
   </pubDate>
   <title><![CDATA[Adreach behind The Parlotones]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123156&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:04:00 +0200
   </pubDate>
   <title><![CDATA[MultiChoice project drives for change]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123157&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 15:04:42 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Where the dollars go; kids and Mxit; retailers online]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123149&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:11:03 +0200
   </pubDate>
   <title><![CDATA[Santam, a world of certainty]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123160&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:50:33 +0200
   </pubDate>
   <title><![CDATA[Gallo Images photographer takes top award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123155&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:11:36 +0200
   </pubDate>
   <title><![CDATA[Oracle behind Sony]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123159&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:40:20 +0200
   </pubDate>
   <title><![CDATA[3M branding conference a must for marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123166&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:14:11 +0200
   </pubDate>
   <title><![CDATA[MTN takes top place – again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123161&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 04 Nov 2009 16:06:27 +0200
   </pubDate>
   <title><![CDATA[Periodic Table of Elements made easy with Z-CARD]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123158&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:07:54 +0200
   </pubDate>
   <title><![CDATA[World's biggest stickie an OHMSA contender?]]></title>
   <description><![CDATA[With this campaign, Machete Creative has proved its ability to cut through the clutter by creating a unique "to let" sign in the form of an enormous yellow stickie, applied to the side of The Gateway building in Century City.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:02:17 +0200
   </pubDate>
   <title><![CDATA[Ed's Observations:]]></title>
   <description><![CDATA[What's in today's issue . . . and why you should respond to media questions in the age of instant publishing.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:05:00 +0200
   </pubDate>
   <title><![CDATA[New appointments: 3 November 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123097&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Nov 2009 16:44:25 +0200
   </pubDate>
   <title><![CDATA[Data can be dangerous]]></title>
   <description><![CDATA[<b>John Farquhar</b> has always been bemused by the current practice among companies with worldwide networks to appoint a world guru to oversee a particular discipline.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123069&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:18:44 +0200
   </pubDate>
   <title><![CDATA[Shades of green for Sappi]]></title>
   <description><![CDATA[Despite the rise of electronic media, the use of paper is increasing throughout the world. Sappi's new outdoor campaign aims to get people seeing green.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:48:50 +0200
   </pubDate>
   <title><![CDATA[Nike Zone in Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123086&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:54:45 +0200
   </pubDate>
   <title><![CDATA[FNB Connect reduces call rates]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123091&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 09:03:36 +0200
   </pubDate>
   <title><![CDATA[Fleishman-Hillard CT beats recession]]></title>
   <description><![CDATA[The Cape Town office of one of the world’s leading PR agencies, Fleishman-Hillard, has officially beaten the recession! The agency has achieved revenue growth of over 300% in the first 10 months of 2009. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123096&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:49:32 +0200
   </pubDate>
   <title><![CDATA[New Survivor South Africa host]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123087&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 11:31:23 +0200
   </pubDate>
   <title><![CDATA[Ladies shoes obession revealed with Bronx campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123088&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:53:34 +0200
   </pubDate>
   <title><![CDATA[British airline preffered by Zim agents]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123089&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 02 Nov 2009 16:50:42 +0200
   </pubDate>
   <title><![CDATA[Eish… that ad made me drink alcohol!]]></title>
   <description><![CDATA[The debate around alcohol advertising is complex and the conclusion on whether to completely eliminate advertising or not hasn’t been reached. <b>Rose Setshoge</b> looks at the issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123071&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:58:07 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>Perceived value; announcer-read radio ads and the 4Ps . . .</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123092&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 03 Nov 2009 08:54:25 +0200
   </pubDate>
   <title><![CDATA[Volcano wins award for Project Snowball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123090&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:53:57 +0200
   </pubDate>
   <title><![CDATA[From rock ’n’ roll to rock bottom]]></title>
   <description><![CDATA[The advertising industry is in a very tight spot, writes <b>Harry Herber</b>. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122997&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:06:29 +0200
   </pubDate>
   <title><![CDATA[LoveLife is excellent]]></title>
   <description><![CDATA[LoveLife, South Africa's largest youth HIV prevention programme was recognised as one of the top five campaigns at the prestigious annual <i>Sunday Times</i> Public Sector Excellence Awards held at the Sandton Sun Hotel recently.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122995&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:36:07 +0200
   </pubDate>
   <title><![CDATA[Escape with Miller Genuine Draft new ads]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123001&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:33:59 +0200
   </pubDate>
   <title><![CDATA[HKLM Exchange raises the bar for SA financial communication]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122999&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:37:06 +0200
   </pubDate>
   <title><![CDATA[Saatchi & Saatchi wins healthy account]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123002&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 11:19:18 +0200
   </pubDate>
   <title><![CDATA[Could this be an OHMSA Award winner?]]></title>
   <description><![CDATA[With the OHMSA Awards now in their third year – and entries closing fairly soon – the Marketingweb team is keeping an eye out for outdoor ads and initiatives that could be contenders. You can too, by sending us your suggestions – whether it was your campaign or just one that caught your attention.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:34:27 +0200
   </pubDate>
   <title><![CDATA[The Agency takes over the Tshwane sky]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123000&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:38:42 +0200
   </pubDate>
   <title><![CDATA[Canderel Dreams Big with Jenna Clifford]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=123003&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:07:14 +0200
   </pubDate>
   <title><![CDATA[Draftfcb Impact All A-Twitter]]></title>
   <description><![CDATA[A digital campaign by Draftfcb Impact has the experiential, promotional and new media specialist agency all a-twitter: not only did their creative effort garner the team a coveted Loerie award, it has the agency communicating in a manner that is relevant to their various lifestyles and client business needs.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122996&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 29 Oct 2009 10:32:14 +0200
   </pubDate>
   <title><![CDATA[Account moves: 29 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122998&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:22:22 +0200
   </pubDate>
   <title><![CDATA[New appointments: 27 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122934&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:42:27 +0200
   </pubDate>
   <title><![CDATA[I want to choose what I pay for . . .]]></title>
   <description><![CDATA[Has anyone else noticed that most forms of advertising are actually paid for, in part, by the viewer of the ad?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122941&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:29:07 +0200
   </pubDate>
   <title><![CDATA[Saving the world]]></title>
   <description><![CDATA[The purpose of the Brands & Branding for Good conference held in Midrand on 20 and 21 October 2009 was to raise awareness among marketers, government and society of the increasing deterioration of the world's climate, and the ultimate consequences of doing nothing to reduce the carbon footprint - which is now totally out of hand and accelerating the problem.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122936&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:32:00 +0200
   </pubDate>
   <title><![CDATA[You promised: Now, can you deliver?]]></title>
   <description><![CDATA[Culture and brand strategist Stuart Woolmington wants you to change. From the inside out. <b>Dianne Bayley</b> looks at why the marketing concept works.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122937&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 27 Oct 2009 10:15:21 +0200
   </pubDate>
   <title><![CDATA[Mobile marketing: The complete picture]]></title>
   <description><![CDATA[When you think of Mobile Marketing I bet you think….SPAM. SMS messaging at ridiculous hours in the morning. You think of buying a database; sorry an "opt-in" database and acquiring loads of great customers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122938&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:39:53 +0200
   </pubDate>
   <title><![CDATA[I want to choose what I pay for . . .]]></title>
   <description><![CDATA[Has anyone else noticed that most forms of advertising are actually paid for, in part, by the viewer of the ad?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122939&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:18:31 +0200
   </pubDate>
   <title><![CDATA[Cell providers in rate talks]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122933&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:14:40 +0200
   </pubDate>
   <title><![CDATA[Win with Cadbury Dairy Milk Joyride]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122928&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 26 Oct 2009 16:27:03 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[iPhones, obits and ads . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122935&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:16:18 +0200
   </pubDate>
   <title><![CDATA[Sanlam, TLC encourage young men to save]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122930&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:15:21 +0200
   </pubDate>
   <title><![CDATA[NESTLÉ on a BAR-ONE manhunt ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122929&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:18:00 +0200
   </pubDate>
   <title><![CDATA[PRIMEDIA  Outdoor gets the nod]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122932&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 26 Oct 2009 16:16:32 +0200
   </pubDate>
   <title><![CDATA[Loeries young creatives fly high]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122931&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 22 Oct 2009 09:37:50 +0200
   </pubDate>
   <title><![CDATA[The Unlimited: The case of Winston the Pigeon]]></title>
   <description><![CDATA[Marketing, PR and social media made this campaign fly: In August 2009 The Unlimited took a decision to use a homing pigeon to transfer 4GB of data from its call centre in Howick to the company's head office in Hillcrest, Durban. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122856&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Oct 2009 14:04:49 +0200
   </pubDate>
   <title><![CDATA[Bright Young Things: Leading the ‘Whatever’ generation]]></title>
   <description><![CDATA[Employees and market leaders face the reality that this is the "Age of Learning". We all know how tough learning can be, but tougher still is the unlearning that is required prior to absorbing new insights. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122855&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:55:52 +0200
   </pubDate>
   <title><![CDATA[Account moves: 22 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122841&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 22 Oct 2009 09:43:28 +0200
   </pubDate>
   <title><![CDATA[Executive education from IMM Business School of Marketing]]></title>
   <description><![CDATA[Staff at all levels must continually develop their skills and keep abreast of changing policies, concepts and modern theory. In fact, the IMM says the world of business is changing so rapidly that individuals also frequently need to acquire new skills and expertise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122839&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:58:08 +0200
   </pubDate>
   <title><![CDATA[Micropayments the answer for news publishers?]]></title>
   <description><![CDATA[On most levels, news and the internet are a match made in heaven. Instant publishing, access to a global audience, hyperlinks, multimedia, etc. Nonetheless, many publishers are struggling to create a profitable business based on advertising alone, and are considering moving at least part of their content from free to fee.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122842&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:46:22 +0200
   </pubDate>
   <title><![CDATA[Two SA creatives head to the Big Apple]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122838&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:45:38 +0200
   </pubDate>
   <title><![CDATA[FNB and BBC.com sponsor the Bookmarks awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122837&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:43:55 +0200
   </pubDate>
   <title><![CDATA[Ster-Kinekor breaks record with MJ's THIS IS IT]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122836&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:39:44 +0200
   </pubDate>
   <title><![CDATA['Women’s Health' South Africa launches]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122832&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:41:53 +0200
   </pubDate>
   <title><![CDATA[PRIMEDIA@HOME behind National Bandana day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122834&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 21 Oct 2009 16:42:27 +0200
   </pubDate>
   <title><![CDATA[Primall Media behind Edgars' 80th years celebration]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122835&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 21 Oct 2009 16:40:36 +0200
   </pubDate>
   <title><![CDATA[Ackermans joins TLC's fashion frames]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122833&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:41:22 +0200
   </pubDate>
   <title><![CDATA[The problem with mobile marketing]]></title>
   <description><![CDATA[As the world gets more and more connected, there's a sudden surge of advertisers that want to get to their target market through their mobile phones. All the marketing publications, website and workshops are pushing and promoting mobile marketing as the "next big thing". And, of course, it's understandable - mobile marketing provides a unique opportunity to reach millions of consumers at a relatively low cost. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:55:11 +0200
   </pubDate>
   <title><![CDATA[OPA: Online beats TV spend in UK]]></title>
   <description><![CDATA[In a dramatic indication of the shift in media consumption in first world markets, online advertising spend surpassed TV spend in the UK in September 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122763&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 16:19:32 +0200
   </pubDate>
   <title><![CDATA[Playing [and failing] towards successful innovation]]></title>
   <description><![CDATA[Innovation is one of those strange business anomalies that exist in our world. Why anomaly, you say? Innovation is one the things that most organisations and industries say they want, yet when it comes down to it, it is also something they are most afraid of.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122761&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 19 Oct 2009 15:46:59 +0200
   </pubDate>
   <title><![CDATA[Relationships are basic to survival]]></title>
   <description><![CDATA[<b>John Farquhar</b> notes that there is a growing awareness among marketers abroad that business can only survive by fostering social interaction that encourages people to strive for a better standard of living. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122762&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 19 Oct 2009 16:18:15 +0200
   </pubDate>
   <title><![CDATA[New appointments: 20 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122764&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 19 Oct 2009 15:38:28 +0200
   </pubDate>
   <title><![CDATA[IMM Africa Association of Marketers launched]]></title>
   <description><![CDATA[In reinstating the concept of the original Institute of Marketing, the IMM Africa Association of Marketers has been launched - a body that will embrace marketers and organisations across the continent and provide outstanding benefits to a membership base that wishes to align itself with the ideals of a new and dynamic marketing association.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122759&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 19 Oct 2009 16:12:58 +0200
   </pubDate>
   <title><![CDATA[STOP PRESS: Newspapers coming to an end]]></title>
   <description><![CDATA[It’s sorrowful I suppose that round the world newspapers great and small are folding and dying. It is sad to watch what has been an intimate part of human history for so many centuries fade before our eyes. And it’s pitiful to listen to great moguls like Rupert Murdoch whining about charging for online news and blaming the internet for his corporation’s $3,4-billion loss last year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122765&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 23 Oct 2009 10:51:01 +0200
   </pubDate>
   <title><![CDATA[What are the top brands and what has changed?]]></title>
   <description><![CDATA[<b>Ken Preston</b> reviews the Sunday Times/TNS Top Brands survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122787&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 16:36:28 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[McCann Worldwide has launched a small business initiative called "THE KILN", which Group CEO Reinher Behrens says is designed to foster the growth of small companies. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122768&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:26:06 +0200
   </pubDate>
   <title><![CDATA[New identity for Chillibush]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122756&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 19 Oct 2009 14:13:17 +0200
   </pubDate>
   <title><![CDATA[Assegai: Recession not dampening marketers spirits]]></title>
   <description><![CDATA[Despite the current economic climate gripping all sectors of the country, the marketing industry's spirits haven't been dampened – if the number of entries submitted for the Direct Marketing Association’s (DMASA) 2009 Assegai Awards are anything to go by.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122749&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:26:16 +0200
   </pubDate>
   <title><![CDATA[Santam: Best Company to Work For in 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122757&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:21:29 +0200
   </pubDate>
   <title><![CDATA[One trading name for BDO]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122754&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:18:15 +0200
   </pubDate>
   <title><![CDATA[Popcorn increases 3D Screens in Nu Metro]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122752&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:21:04 +0200
   </pubDate>
   <title><![CDATA[Wideopen assists Lexus Hybrid SUVs launch]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122755&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 19 Oct 2009 15:18:37 +0200
   </pubDate>
   <title><![CDATA[Vanilla Ice and Castle Light make perfect duo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122753&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:46:27 +0200
   </pubDate>
   <title><![CDATA[Account moves: 15 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122676&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 10:01:52 +0200
   </pubDate>
   <title><![CDATA[When an idea is good, people talk]]></title>
   <description><![CDATA[South Africa learned a long time ago that the only way to build brand value among the African population was through engagement marketing, says <b>John Farquhar</b>. The success achieved by Unilever is proof that it works. The more astute FMCG marketing in this country continue to go down this road. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122680&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 10:17:44 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>A bold move</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122682&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:40:38 +0200
   </pubDate>
   <title><![CDATA[FNB teams up with Draftfcb Impact]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122674&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:33:31 +0200
   </pubDate>
   <title><![CDATA[ESPN and Primall bring NBA fever to Sandton]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122671&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:43:25 +0200
   </pubDate>
   <title><![CDATA[SA agencies ranked high in Cannes report]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122675&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 15:27:25 +0200
   </pubDate>
   <title><![CDATA[Cell C new agency rumours 'untrue']]></title>
   <description><![CDATA[Rumours that have circulated over the past week that Cell C had already appointed Morris Jones & Co as the agency to replace incumbent Net#work BBDO are "completely untrue".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122648&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 10:16:24 +0200
   </pubDate>
   <title><![CDATA[MAPPP-SETA annual general meeting notice]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122681&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:33:35 +0200
   </pubDate>
   <title><![CDATA[Primall and Nu Metro join hands for Batman]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122672&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 10:20:14 +0200
   </pubDate>
   <title><![CDATA['The Zimbabwean' sets the record straight]]></title>
   <description><![CDATA[Dear Mr Farquhar,]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122679&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 15 Oct 2009 09:46:44 +0200
   </pubDate>
   <title><![CDATA[Statement from Cannes Lions on 'scam' entries]]></title>
   <description><![CDATA[In a statement from London on 14 October 2009, following detailed consultation and discussion with industry leaders, the Cannes Lions International Advertising Festival makes clear its policy on entries into its Festivals which breach the rules. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122677&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:48:23 +0200
   </pubDate>
   <title><![CDATA[Is your ad hot?]]></title>
   <description><![CDATA[<i>Strategic Marketing</i> magazine is looking for information on exciting new advertising campaigns which will launch in November/December.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122678&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 15 Oct 2009 09:39:08 +0200
   </pubDate>
   <title><![CDATA[Castle Lite's cool innovation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122673&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 13 Oct 2009 08:52:58 +0200
   </pubDate>
   <title><![CDATA[Are our creatives passionate enough?]]></title>
   <description><![CDATA[<b>John Farquhar</b> says that, judging by the work displayed in the media of late, there appear to be very few creatives in this country care about generating sales for the products they promote.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122585&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 12 Oct 2009 16:34:13 +0200
   </pubDate>
   <title><![CDATA[New appointments: 13 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122582&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:51:32 +0200
   </pubDate>
   <title><![CDATA[Marketers urge brand custodians to attend conference]]></title>
   <description><![CDATA[Two respected marketing associations – one local and one international – have put their weight behind October’s upcoming Brands & Branding for Good conference, saying that it offers marketers and advertising practitioners the ideal opportunity to learn about the global trend towards sustainability, and its impact on brands and their relationships with consumers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122586&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Oct 2009 10:04:02 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[John Hunt's new book]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122599&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:54:16 +0200
   </pubDate>
   <title><![CDATA[2010: Godsend or bloodbath?]]></title>
   <description><![CDATA[In this article, first published on Moneyweb.co.za, <b>Gill Moodie</b> says media planners have a few surprises up their sleeves . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122587&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 13 Oct 2009 09:35:54 +0200
   </pubDate>
   <title><![CDATA[Obama won WHAT?]]></title>
   <description><![CDATA[The "Nobel Prize" is a brand in itself; not only recognised globally, but revered for its recognition of true service to humanity. <b>Dianne Bayley</b> looks at the death of a brand . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122597&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:38:36 +0200
   </pubDate>
   <title><![CDATA[New appointments: 13 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122583&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 12 Oct 2009 16:58:30 +0200
   </pubDate>
   <title><![CDATA[New life in Liberty campaign]]></title>
   <description><![CDATA[After much research, Liberty – formerly Liberty Life - has had new life breathed into its advertising campaign. "Own Your Life" is about true freedom coming when people "assume responsibility for their lives and the decisions they make, and take the steps needed to steer a course to the future and the lifestyles they desire".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122588&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Mon, 12 Oct 2009 16:25:46 +0200
   </pubDate>
   <title><![CDATA[Sanlam teams up with Wideopen Platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122577&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:20:29 +0200
   </pubDate>
   <title><![CDATA[Domestos and Z-CARD make great team]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122575&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:30:40 +0200
   </pubDate>
   <title><![CDATA[UK exec returns to SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122581&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:21:34 +0200
   </pubDate>
   <title><![CDATA[94.7 Music Shop boosts download sales]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122576&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:29:31 +0200
   </pubDate>
   <title><![CDATA[Careers24's salary survey back again]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122580&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 12 Oct 2009 16:29:10 +0200
   </pubDate>
   <title><![CDATA[Queenspark on Primall Media's parkade billboards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122578&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:11:25 +0200
   </pubDate>
   <title><![CDATA[SAARF gives some DS-CAPI answers]]></title>
   <description><![CDATA[According to Dr Paul Haupt, CEO of the South African Advertising Research Foundation (SAARF), the organisation has received a number of questions on the new Double Screen CAPI (DS-CAPI) methodology. Here are some questions answered . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122498&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:13:57 +0200
   </pubDate>
   <title><![CDATA[Proving the value of marketing]]></title>
   <description><![CDATA[With sales volumes down, companies are turning every marketing rand over twice before they press the spend button. The result is that ROI has become the mantra when any marketing budgets are discussed.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122500&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:44:42 +0200
   </pubDate>
   <title><![CDATA[Joe Public campaign: Take responsibility, men . . .]]></title>
   <description><![CDATA[Violence against women, including sexual violence, is widespread in South Africa. A recent, large survey* shows more than four in-ten South African men were reported to have been physically violent to an intimate partner. Over a quarter of men reported having raped a woman with nearly one-in-twenty committing rape in the previous year. Marketingweb salutes the efforts of all those who campaign against violence . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122448&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:08:49 +0200
   </pubDate>
   <title><![CDATA[Reputation: If you're not managing, you're damaging]]></title>
   <description><![CDATA[Nestle's dealings with Grace Mugabe's milk farm in Zimbabwe received global press coverage and – as can be expected these days – sped around the online social media circuit at the speed of light. So did the bread price fixing scandal. <b>Dianne Bayley</b> looks at reputation management, and what companies should be doing to mitigate impact.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122497&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:45:13 +0200
   </pubDate>
   <title><![CDATA[Brand and marketing trends for 2010]]></title>
   <description><![CDATA[Consumer loyalty consultant <b>Dr. Robert Passikoff</b>, president of US-based Brand Keys, says brands may be in for another turbulent year in 2010 and offers his insights into the evolution of brand marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122445&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:35:21 +0200
   </pubDate>
   <title><![CDATA[Account moves: 8 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122486&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:28:11 +0200
   </pubDate>
   <title><![CDATA[HKLM builds its own brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122483&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 10:27:32 +0200
   </pubDate>
   <title><![CDATA[Wimpy celebrates its 500th store with a trip down memory lane]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122482&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:14:55 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Lessons learned from the Yanks]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122499&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 14:47:35 +0200
   </pubDate>
   <title><![CDATA[ADreach creates jobs in Soweto]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122484&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:53:10 +0200
   </pubDate>
   <title><![CDATA[Joe Public campaign: Take responsibility, men . . .]]></title>
   <description><![CDATA[Violence against women, including sexual violence, is widespread in South Africa. A recent, large survey* shows more than four in-ten South African men were reported to have been physically violent to an intimate partner. Over a quarter of men reported having raped a woman with nearly one-in-twenty committing rape in the previous year. Marketingweb salutes the efforts of all those who campaign against violence . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122443&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:36:22 +0200
   </pubDate>
   <title><![CDATA[AMASA October Forum ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122456&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 07 Oct 2009 09:32:52 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards in retrospect]]></title>
   <description><![CDATA[From an organisational perspective, the 2009 Loerie Awards ran smoothly, despite inclement weather. The transport was well organised and the taxi drivers were courteous. The awards ceremony on both evenings ran like clockwork and were over in two hours - leaving enough time for winners to hive off and hold their own celebratory bash.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122444&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:32:44 +0200
   </pubDate>
   <title><![CDATA[Final local stop for the Loeries Travelex]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122453&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:34:04 +0200
   </pubDate>
   <title><![CDATA[Lucid living website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122454&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:50:09 +0200
   </pubDate>
   <title><![CDATA[New appointments: 6 October 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122442&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:45:29 +0200
   </pubDate>
   <title><![CDATA[Let's get sentimental; the readers deserve it]]></title>
   <description><![CDATA[This is why I love the web. A truly fascinating debate has been raging on the internet recently between Peter Bruce, Business Day's editor, and Matthew Buckland, head of Media24's innovation unit, 20FourLabs. Let's just call them old media guy - OMG - and new media dude, NMD.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122440&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 11:33:38 +0200
   </pubDate>
   <title><![CDATA[Bookmarks: Room for more awards?]]></title>
   <description><![CDATA[The Bookmarks, South Africa’s exclusive digital publishing and advertising award, was launched last year into a very competitive awards territory. With a plethora of marketing, advertising and publishing awards out there, why did the OPA launch this award, and what was its communications strategy to ensure they got noticed? Paula Raubenheimer, Media Operations Director at Habari Media and Bookmarks committee member gives us some answers . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122450&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:20:35 +0200
   </pubDate>
   <title><![CDATA[Is advertising now a commodity?]]></title>
   <description><![CDATA[The power of traditional media advertising has definitely weakened since the advent of the internet. In countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice and marketers have recognised this. For the first time, the internet has passed television in terms of ad spend in the UK. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122452&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 08:58:43 +0200
   </pubDate>
   <title><![CDATA[Outbound call centres: The new ambulance chasers]]></title>
   <description><![CDATA[Recessionary economics have forced brands to do the unthinkable and the disreputable and many have turned to outbound call centres to increase their revenues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122446&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:04:36 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Be careful about tweeting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122447&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:37:17 +0200
   </pubDate>
   <title><![CDATA[Mercury tops 'n tails Maggs on Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122457&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 06 Oct 2009 09:35:31 +0200
   </pubDate>
   <title><![CDATA[Unilever Chairman addresses branding conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122455&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:57:04 +0200
   </pubDate>
   <title><![CDATA[Account moves: 1 October 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 09:03:42 +0200
   </pubDate>
   <title><![CDATA[The story: Avusa unbundling payout is obscene and immoral]]></title>
   <description><![CDATA[In a recent column on Moneyweb, <b>Gill Moodie</b> looked at the "unbundling bonanza" that saw Avusa CEO Prakash Desai pocket some serious money.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122356&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:49:02 +0200
   </pubDate>
   <title><![CDATA[The ruse of the phisherman . . .]]></title>
   <description><![CDATA[There is no doubt that the internet and e-mail provide phenomenal opportunities for marketers and retailers. Among the "banked" population of South Africa – and businesses in particular – there are few who don't make use of the convenience of online banking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122358&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:46:16 +0200
   </pubDate>
   <title><![CDATA[The reply: Avusa's Desai takes issue]]></title>
   <description><![CDATA[After publishing the column written by Gill Moodie (see Avusa unbundling payout is obscene and immoral), Media group CEO accuses Moneyweb of "spreading lies and chicanery". We publish Prakash Desai's reply, courtesy of Moneyweb.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122357&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:52:41 +0200
   </pubDate>
   <title><![CDATA[2010: National Communication Partnership is failing]]></title>
   <description><![CDATA[With less than 260 days left until the World Cup, the central message is still unclear.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122360&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:54:54 +0200
   </pubDate>
   <title><![CDATA[Debora Patta to follow her passion for journalism]]></title>
   <description><![CDATA[On Wednesday 30 September 2009, e.tv announced Debora Patta’s resignation as eNews  Editor-in-Chief, following her decision to focus solely on 3rd  Degree. Patta, who won the 2009 Vodacom Women in The Media Award,  took over as eNews  chief in 2005, but stayed on as host and executive producer of her brainchild, 3rd Degree. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122361&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 01 Oct 2009 08:49:29 +0200
   </pubDate>
   <title><![CDATA[The power of AMPS]]></title>
   <description><![CDATA[<b>Ana Oxlee-Moore</b>, managing director of Mediology, looks at how lazy and superficial use of AMPS causes many to miss out on the rich opportunities provided by this source of data.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122359&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:11:46 +0200
   </pubDate>
   <title><![CDATA[Conference to tackles business issues]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122348&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:04:24 +0200
   </pubDate>
   <title><![CDATA[Foozi hits the street with foosball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122343&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:08:44 +0200
   </pubDate>
   <title><![CDATA[Z-CARD® gives clients more with ICC]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122345&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 30 Sep 2009 16:11:01 +0200
   </pubDate>
   <title><![CDATA[Softlips teams up with TLC to attract young girls]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122347&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 30 Sep 2009 16:09:43 +0200
   </pubDate>
   <title><![CDATA[567 CapeTalk goes to listeners' homes]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122346&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:36:11 +0200
   </pubDate>
   <title><![CDATA[OHMSA opens for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122300&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:36:37 +0200
   </pubDate>
   <title><![CDATA[Make over for 'abouTime' magazine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122301&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 29 Sep 2009 09:15:29 +0200
   </pubDate>
   <title><![CDATA[Screen Africa Ed: 'SABC? Ha ha ha']]></title>
   <description><![CDATA[Media and consumer publications have been packed with the shenanigans of the SABC for some time. From bad debts to beleaguered boards, taxpayers – and licence holders - have been left wondering just where their money has been going. <b>Angela van Schalkwyk</b>, editor of Screen Africa, has had enough . . . and wrote this in her latest newsletter . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122292&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:40:14 +0200
   </pubDate>
   <title><![CDATA[Bookmarks extends entry deadline]]></title>
   <description><![CDATA[The Bookmarks, South Africa’s premier digital advertising, marketing and online publishing awards is still open for entry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122302&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:32:52 +0200
   </pubDate>
   <title><![CDATA[Mall advertising puts Mazda out there]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122298&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:24:53 +0200
   </pubDate>
   <title><![CDATA[New appointments: 29 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122295&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:15:55 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[<b>SA cartoon goes worldwide</b>]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122293&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:28:41 +0200
   </pubDate>
   <title><![CDATA[Local perspective wins Ogilvy Loeries]]></title>
   <description><![CDATA[A string of creative work with a distinctly South African relevance has led to a particularly successful 2009 Loeries Awards festival for Ogilvy. Having gone into the 2009 Loeries Awards as the agency with the most finalists (54), Ogilvy bagged a Grand Prix, three gold, eight silver, 12 bronze Loeries as well as one “Gold Craft” certificate and six “Craft” certificates. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122297&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:38:36 +0200
   </pubDate>
   <title><![CDATA[Free tickets to watch Cannes winners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122303&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 30 Sep 2009 08:53:11 +0200
   </pubDate>
   <title><![CDATA[VWV takes its 101st bird]]></title>
   <description><![CDATA[VWV Group, one of South Africa’s leading experiential communications agencies, walked away with its 101st award, a bronze in the live events category at the 31st annual Loeries awards evening, held in Cape Town on Saturday 26 September 2009. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122296&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 09:35:04 +0200
   </pubDate>
   <title><![CDATA[Flirt for free on 24.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122299&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 29 Sep 2009 10:10:37 +0200
   </pubDate>
   <title><![CDATA[Loerie 2009: Congratulations to the winners]]></title>
   <description><![CDATA[The 31st Annual Loerie Awards took place on Friday 25 September and Saturday 26 September 2009 in Cape Town. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122269&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 28 Sep 2009 10:30:30 +0200
   </pubDate>
   <title><![CDATA[Toyota’s new star to steal consumers’ hearts]]></title>
   <description><![CDATA[Toyota SA and its marketing partner of nearly half a century’s standing, Draftfcb Johannesburg, have found a new star to warm consumers’ hearts: A charismatic brindle Boxer named “Buddy”.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122270&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 28 Sep 2009 10:44:05 +0200
   </pubDate>
   <title><![CDATA[Strategic Marketing questionnaire for Chartered Marketers: issue 4, 2009]]></title>
   <description><![CDATA[Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122273&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 10:04:57 +0200
   </pubDate>
   <title><![CDATA[Pikitup brand activation gathers ‘momentum’]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122246&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:48:41 +0200
   </pubDate>
   <title><![CDATA[First four winners enjoy Foozi football Fridays]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122243&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:29:49 +0200
   </pubDate>
   <title><![CDATA[A solid print media currency – finally!]]></title>
   <description><![CDATA[Gordon Patterson MD of the Starcom Mediavest Group and Vice President of the ABC’s uncovers the latest offering to shake the print industry – Core Circulation. What does it mean to both media agencies and media owners? ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122237&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:49:31 +0200
   </pubDate>
   <title><![CDATA[Fitness mag’s Spring issue gets online TV platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122244&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 25 Sep 2009 09:22:52 +0200
   </pubDate>
   <title><![CDATA[Monetising newspaper content]]></title>
   <description><![CDATA[As South Africa debates the "will they, won't they" of online users paying for newspaper content, a recent US study suggests that over half of newspaper publishers are looking at charging for content. The big question remains, though – if you charge, will users pay?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122234&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:59:38 +0200
   </pubDate>
   <title><![CDATA[BP scoops Top Brand award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122245&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:26:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Who got the most Pendorings?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122236&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:26:39 +0200
   </pubDate>
   <title><![CDATA[Corporate gaming and virtual worlds]]></title>
   <description><![CDATA[As companies see the merits of incorporating gaming into their basket of communication tools, Raymond de Villiers, CEO of Wisdom Games, looks at the implications of virtual realities in the new economy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122235&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:32:57 +0200
   </pubDate>
   <title><![CDATA[Account moves: 25 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122238&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:44:21 +0200
   </pubDate>
   <title><![CDATA[Four winners enjoy Foozi football Fridays]]></title>
   <description><![CDATA[Foozi has pledged its support to Football Fridays, part of the Fly the Flag for Football campaign, by giving four companies, each week, the chance to win the use of a Foozi foosball table.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122242&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 09:21:18 +0200
   </pubDate>
   <title><![CDATA[AMPS® 2009A: New benchmark for print and household data]]></title>
   <description><![CDATA[AMPS® 2009A (July 2008-June 2009) is the first survey in South Africa to use state-of-the-art Double-Screen Computer-Assisted Personal Interviewing technology or DS-CAPI – one of only four industry-wide media audience surveys in the world to do so. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122233&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 25 Sep 2009 10:01:21 +0200
   </pubDate>
   <title><![CDATA[Joe Public Wins FIFA.com]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122247&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 14:00:57 +0200
   </pubDate>
   <title><![CDATA[Get your Bookmarks entries in now . . .]]></title>
   <description><![CDATA[The Bookmarks, South Africa’s only award dedicated to digital advertising, publishing and social media, is counting the days until entries close. This week, Marketingweb speaks to Nikki Cockcroft, Deputy Chairperson of the Online Publishers Association (OPA) and CEO of Primedia Online.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122157&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 09:08:16 +0200
   </pubDate>
   <title><![CDATA[New appointments: 22 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122164&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 09:10:28 +0200
   </pubDate>
   <title><![CDATA[Line extensions: Trouble brewing?]]></title>
   <description><![CDATA[American Marketing guru Al Reis maintains that marketers who fall in love with brand extensions as a strategy to grow sales will eventually pull the rug out from the mother brand. John Farquhar takes a lit look at things . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122165&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 09:24:58 +0200
   </pubDate>
   <title><![CDATA[FHM breaks the mould with retro cool 3D magazine]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122167&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 09:47:22 +0200
   </pubDate>
   <title><![CDATA[Proudly South African?]]></title>
   <description><![CDATA[In the midst of a global economic downturn that has seen our industry take massive knocks, I keep hearing about large companies taking work abroad, or hiring foreign "big guns".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122161&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 09:01:56 +0200
   </pubDate>
   <title><![CDATA[Total Telecom publish web data with print circulation]]></title>
   <description><![CDATA[Total Telecom, which serves the global communications industry both online and in print, has becoming the first UK based media title to publish BPA monthly audited web traffic data alongside its magazine’s print circulation on a single audit certificate. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122162&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 09:48:10 +0200
   </pubDate>
   <title><![CDATA[Cell C chief ‘looks at what’s available’]]></title>
   <description><![CDATA[South Africa’s third cellular provider Cell C, under recently appointed CEO Lars Reichelt, has put its advertising account out to pitch after eight years with Net#work BBDO. However, the incumbent is being given the opportunity to re-pitch, against Ogilvy Johannesburg, Grey South Africa and DDB.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122158&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 22 Sep 2009 10:00:08 +0200
   </pubDate>
   <title><![CDATA[Navigating this differently connected world]]></title>
   <description><![CDATA[The emergence of online social networks (Facebook, Twitter, blogs, etc) has profoundly impacted the way we communicate, associate and organise ourselves. It has left industries and companies grasping frantically for a response and a strategy that will allow them to seamlessly combine the world they know with a world that is fundamentally unfamiliar. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122163&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Sep 2009 14:39:17 +0200
   </pubDate>
   <title><![CDATA[Thabo Motene Marera dies tragically]]></title>
   <description><![CDATA[Talented film director Thabo Motene Marera was tragically killed in a car accident in Johannesburg this weekend.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122131&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Sep 2009 10:47:09 +0200
   </pubDate>
   <title><![CDATA[New York Times correction]]></title>
   <description><![CDATA[After complaints from people around the globe, the New York Times website published what we feel is a “partial” correction about nine days after its original story was published.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122117&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Sep 2009 15:12:42 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[US recession over?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122133&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Sep 2009 15:51:37 +0200
   </pubDate>
   <title><![CDATA[Soapie saga breeds success]]></title>
   <description><![CDATA[Innovative, exciting and with a unique African flavour. Little wonder that Pep and the <i>Generations</i> TV show won Brand Marketing Campaign of the Year at the 2008 Marketing Excellence Awards. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122144&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Sep 2009 09:47:15 +0200
   </pubDate>
   <title><![CDATA[Draftfcb ryg goue, silwer pendorings in]]></title>
   <description><![CDATA[Draftfcb (Johannesburg en Kaapstad) het nie net ag geslaan op die oproep van vanjaar se Pendoring-veldtog nie (Moenie die taal afskeep nie!); dié agentskapsgroep het met handevol goue en silwer Pendoringtrofeë op die luisterryke vyftiende bekroningsaand van die Pendoringreklametoekennings vir voortreflike Afrikaanse en Suid-Afrikaanse reklame weggestap.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122115&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 21 Sep 2009 09:34:43 +0200
   </pubDate>
   <title><![CDATA[Draftfcb strikes gold and silver pendoring bonanza]]></title>
   <description><![CDATA[Draftfcb (Johannesburg and Cape Town) not only paid attention to this year’s clarion call for the Pendoring campaign (Don’t neglect the Taal!); this advertising group walked away with handfuls of gold and silver Pendoring trophies at the prestigious fifteenth award ceremony of the Pendoring Advertising Awards for excellent Afrikaans and South African advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122114&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 14:33:11 +0200
   </pubDate>
   <title><![CDATA[Vega gets the nod from leading SA companies]]></title>
   <description><![CDATA[The transformation of Vega into an integrated branding, marketing and communications centre of excellence is complete. Perhaps the most telling leading indicator is that the school is winning corporate contracts against traditional business schools to work with and train the marketing departments at South Africa’s leading companies. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122024&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 14:47:39 +0200
   </pubDate>
   <title><![CDATA[Bushmills giving away company car]]></title>
   <description><![CDATA[Bushmills South Africa has taken the unusual step of giving away its distiller’s company car, a classic 1969 E-Type Jaguar, in a promotional campaign launching in September 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122004&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:10:56 +0200
   </pubDate>
   <title><![CDATA[Online antics: How the mighty are falling . . .]]></title>
   <description><![CDATA[Once a trusted source of US and global news, the New York Times appears to be taking full advantage of the internet's "quick change" options. Dianne Bayley suggests that corrections are one thing, but pretending you were right all along is another . . . ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122029&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 14:29:20 +0200
   </pubDate>
   <title><![CDATA[Account moves: 17 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122023&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 14:49:23 +0200
   </pubDate>
   <title><![CDATA[Win a Bushmills Irish whiskey hamper]]></title>
   <description><![CDATA[In 1608, King James of England granted the very first license to distill whiskey in county Antrim, Ireland – still the home of Bushmills today. At Bushmills we use triple distillation and un-peated barley malt to make our whiskeys, producing a light, delicate, yet robust spirit with true character. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122014&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 14:35:58 +0200
   </pubDate>
   <title><![CDATA[Skills Shortage or lack of accountability?]]></title>
   <description><![CDATA[The recent report on BEE compliance released by the commission on Employment Equity has sparked a lot of debate in employment circles. Often when BEE is mentioned, the issue of skills shortage crops up - sometimes as an excuse to justify non-compliance. One wonders then, do we really have a skills shortage in the country, or is it mere lack of accountability on the part of employers?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122025&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 17 Sep 2009 09:33:03 +0200
   </pubDate>
   <title><![CDATA[The MOST (Media Owner Sales Teams) Awards]]></title>
   <description><![CDATA[Held on 1 September at The Venue, Melrose Arch, the inaugural MOST Awards was a resounding success. Aimed at uplifting the skills set and service delivery within the media-owner sales teams, the MOST Awards celebrated the triumphs of companies across the six categories. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122042&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:21:07 +0200
   </pubDate>
   <title><![CDATA[Spikes to honour fallen legend]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122035&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:15:16 +0200
   </pubDate>
   <title><![CDATA[Chocolate brands reaps TillTops advertising rewards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122031&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 11:41:07 +0200
   </pubDate>
   <title><![CDATA[ABF mourns André Cronjé]]></title>
   <description><![CDATA[It is with great sadness that the ABF says goodbye to André Cronjé, a former general manager and one of the Fund’s first employees, who passed away from lung cancer on September 3, 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122017&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 10:50:53 +0200
   </pubDate>
   <title><![CDATA[Are suppliers damaging your brand?]]></title>
   <description><![CDATA[With a host of specialist companies now offering mobile marketing expertise, it is often too easy to seek out the cheapest supplier.  However, companies should note that there are a multitude of other considerations, some arguably more important than the price of your SMS campaign.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122011&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:16:08 +0200
   </pubDate>
   <title><![CDATA[New flight magazine for TCP]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122032&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:19:55 +0200
   </pubDate>
   <title><![CDATA[Loeries 2008/2009 winners hit the big screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122033&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:19:46 +0200
   </pubDate>
   <title><![CDATA[TLC launches a sampling first]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122034&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 16 Sep 2009 16:14:11 +0200
   </pubDate>
   <title><![CDATA[New office for MBP]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=122030&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 10:18:56 +0200
   </pubDate>
   <title><![CDATA[TLC gets Talking Frames in bathrooms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121967&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 09:01:56 +0200
   </pubDate>
   <title><![CDATA[Computer Facilities gets Level 1 BEE rating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121962&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 10:10:50 +0200
   </pubDate>
   <title><![CDATA[ MOST Awards pictures]]></title>
   <description><![CDATA[Who was at the MOST Awards?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121968&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:54:15 +0200
   </pubDate>
   <title><![CDATA[All the sports action on your palm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121961&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:58:09 +0200
   </pubDate>
   <title><![CDATA[Fun on Fridays with Foozi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121964&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:43:21 +0200
   </pubDate>
   <title><![CDATA[News appointments: 15 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121958&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 09:02:05 +0200
   </pubDate>
   <title><![CDATA[AVUSA strengthens its digital presence]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121966&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 14 Sep 2009 15:45:39 +0200
   </pubDate>
   <title><![CDATA[No magic wand, little talent]]></title>
   <description><![CDATA[
From time to time an advertising agency will announce to the world that it has found the creative magic wand that ensures marketing success will flow from the advertising based on its advertising model. John Farquhar looks at models – and talent . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121949&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:52:05 +0200
   </pubDate>
   <title><![CDATA[Latest stats show positive online growth]]></title>
   <description><![CDATA[There was a time when South Africans ignored local content in favour of international content, when anything "home grown" was deemed substandard when compared to anything from European or American descent. That time has passed.
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121960&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 15 Sep 2009 08:56:43 +0200
   </pubDate>
   <title><![CDATA[FNB" Making banking a world-class experience]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121963&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Sep 2009 15:54:23 +0200
   </pubDate>
   <title><![CDATA[Allan Gray – the making of a legend]]></title>
   <description><![CDATA[From concept to completion the new Allan Gray commercial was just over fourteen months in the making: A massive feat that took a combined team of well over a hundred and sixty people, not including extras.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121950&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Sep 2009 15:57:45 +0200
   </pubDate>
   <title><![CDATA[What you do and what you sell]]></title>
   <description><![CDATA[“Differentiation is critical for clients today,” says Liesl Sperryn, owner and managing director of Riverstone Communications. “They must differentiate or die. But how can you create differentiating work using 'me-too' thinking? It’s not possible. That’s why we think differently for our clients.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121952&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 10:17:06 +0200
   </pubDate>
   <title><![CDATA[Blood donation campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121965&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 15 Sep 2009 10:23:00 +0200
   </pubDate>
   <title><![CDATA[SAARF timeline: A brief history and review]]></title>
   <description><![CDATA[Our recent articles on the Levy Collection Agency SAARF, the ASA and MultiChoice's in depth television research initiative drew widespread commentary. Many marketers asked for further information about SAARF. Esteemed media and marketing researcher Barbara Cooke prepared a history of the Association for our readers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121959&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Sep 2009 15:42:24 +0200
   </pubDate>
   <title><![CDATA[ Chit Chat]]></title>
   <description><![CDATA[Well done]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121948&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 14 Sep 2009 08:25:41 +0200
   </pubDate>
   <title><![CDATA[UK product placement ban lifted]]></title>
   <description><![CDATA[In a move that could prove to be a lifeline for struggling independent broadcasters, the UK ban on all product placement in television shows has been lifted.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121937&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 Sep 2009 10:46:45 +0200
   </pubDate>
   <title><![CDATA[Chaywa launches a bold campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121895&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 11 Sep 2009 14:44:37 +0200
   </pubDate>
   <title><![CDATA[Are brands on track for 2010? Z-CARD® shares its view]]></title>
   <description><![CDATA[If the FIFA Confederations Cup was anything to go by, South Africa as a country is on track for a very successful 2010 Soccer World Cup. Are brands on the same path and if so, which media platforms will they choose to ensure that they get there?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121904&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 09 Sep 2009 17:20:57 +0200
   </pubDate>
   <title><![CDATA[SA’s top income earning municipalities hold keys to cash]]></title>
   <description><![CDATA[We know that the market is still a misery and even if Tito drops interest rates again our wallets aren’t going to jump into action like an IPL 20/20 match. It’s probably going to be some time before consumers get back into their glorious spending spree days of 2006. For advertisers, that means trying to get your message to those with some cash – kind of fishing where the fish are. But where are all the fish? Please can we have our sardine run . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121832&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 10 Sep 2009 09:20:20 +0200
   </pubDate>
   <title><![CDATA[Primedia promotes Mauritius]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121854&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 10 Sep 2009 14:05:50 +0200
   </pubDate>
   <title><![CDATA[The Sunday Times' 'magic number']]></title>
   <description><![CDATA[How well is SA's largest and most influential newspaper really doing?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121837&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 09 Sep 2009 16:40:21 +0200
   </pubDate>
   <title><![CDATA[Loeries get ready for takeoff!]]></title>
   <description><![CDATA[You've got your Prada luggage, Nike cross trainers, loaded iPod, laptop and 3G card and three hundred business cards . . . you're ready to hit the Loeries, Twittering, Facebooking and rockin' as you go. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121839&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 10 Sep 2009 13:56:40 +0200
   </pubDate>
   <title><![CDATA[The Bookmarks, SA’s premier annual digital awards now open for entry]]></title>
   <description><![CDATA[What is the Bookmarks all about? And why is it so important for the digital industry in South Africa? Marketingweb takes a peek behind the curtains to see who is behind this innovative award, and what we can expect from it in an exclusive bi-monthly Q&A.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121834&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Sep 2009 16:44:16 +0200
   </pubDate>
   <title><![CDATA[Account moves: 10 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121841&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 10 Sep 2009 09:19:12 +0200
   </pubDate>
   <title><![CDATA[Vodacom's widget winner walks away with R50,000]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121855&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 09:24:47 +0200
   </pubDate>
   <title><![CDATA['Sunday Times' boosts matrics with supplement]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121858&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 10 Sep 2009 14:30:08 +0200
   </pubDate>
   <title><![CDATA[Moving forward . . .]]></title>
   <description><![CDATA[In July 2009, Standard Bank launched its new Moving Forward advertising campaign which it described as an "integrated global and in-country effort" to support the group's activities in South Africa, Nigeria, Kenya, Russia, Argentina and Turkey. John Farquhar shares his views on the campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121850&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 10 Sep 2009 09:22:16 +0200
   </pubDate>
   <title><![CDATA[Literature festival hits Durban]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121857&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 10 Sep 2009 09:21:11 +0200
   </pubDate>
   <title><![CDATA[Loeries Travelling Exhibition heads to Aardklop]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121856&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 09:46:58 +0200
   </pubDate>
   <title><![CDATA[The importance of being authentic, engaging and earnest]]></title>
   <description><![CDATA[Social media is meant to be just that – social. Customers quickly see through thinly veiled marketing messages and spammy tweets. So what’s the way around this? Quite simply, to be upfront and honest and to get involved. 
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121763&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 08 Sep 2009 14:29:56 +0200
   </pubDate>
   <title><![CDATA[SABC Board final shortlist: Who voted for who?]]></title>
   <description><![CDATA[Who voted for who? The short listed candidates for the SABC board were supported by various political parties. This table, compiled by Dimitri Martinis of MCM Digital Media from the minutes of a Parliamentary Monitoring Group meeting, illustrates how the voting went.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121764&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 08:57:23 +0200
   </pubDate>
   <title><![CDATA[New appointments: 8 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121755&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 08 Sep 2009 14:07:52 +0200
   </pubDate>
   <title><![CDATA[Too good to be true: Exploiting the vulnerable]]></title>
   <description><![CDATA[As the old saying goes, if something is too good to be true, it usually isn't true . . . and anything that promises you a phenomenal body change in a week should be viewed with great caution, if at all!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121779&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 09:06:06 +0200
   </pubDate>
   <title><![CDATA[Letter from Japan: The psychology of a recession]]></title>
   <description><![CDATA[By Gerhard Fourie, a South African who is on a five-year working stint in Japan as the senior manager for Brand and Communication for Global Overseas Markets at Nissan Motor Company. Fourie’s responsibilities cover markets across South America, Africa, the Middle East and Asia. Before his transfer to Tokyo in January 2008, he was the general manager for Marketing and Planning at Nissan South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121757&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 08 Sep 2009 16:41:32 +0200
   </pubDate>
   <title><![CDATA[Rulings & Reasons]]></title>
   <description><![CDATA[As a service to the industry and in the interests of transparency, Marketingweb and the ASA will bring you the ASA Newsletter on a quarterly basis. The service rendered to the marketing sector by the ASA is invaluable, and Marketingweb is pleased to deliver the news exclusively to our valued subscribers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121808&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 13:39:49 +0200
   </pubDate>
   <title><![CDATA[Industry agrees on changes to the Code]]></title>
   <description><![CDATA[The marketing communication industry has once again made relevant changes to its Code of Advertising Practice, which is revised annually. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121782&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 12:50:08 +0200
   </pubDate>
   <title><![CDATA[Tune in weekly to ASA Today on 1485 AM]]></title>
   <description><![CDATA[Now in its second consecutive year, the ASA’s radio programme "ASA Today" continues to be a valuable alternative marketing tool to create awareness about self-regulation, while enhancing value to its stakeholders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121780&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 16:27:38 +0200
   </pubDate>
   <title><![CDATA[Rulings Statistics Report]]></title>
   <description><![CDATA[Between 1 January 2009 to 31 August 2009, the ASA received 1,369 consumer complaints and 84 competitor complaints. These figures refer to complaints received and investigated at first level. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121784&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 09 Sep 2009 14:54:33 +0200
   </pubDate>
   <title><![CDATA[Fearless branding from Hollard]]></title>
   <description><![CDATA[In a market sector dominated by fear-based advertising, South Africa's largest privately-owned insurance company Hollard has gone "fearless". Dianne Bayley looks at a campaign that "gets" what its clients are all about . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121762&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 13:09:37 +0200
   </pubDate>
   <title><![CDATA[ Ad rulings around the globe]]></title>
   <description><![CDATA[France publishes new Code on Advertising for Gaming and Betting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121787&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 11:35:26 +0200
   </pubDate>
   <title><![CDATA[Awards furore]]></title>
   <description><![CDATA[To qualify for the 2009 Cannes Awards DDB Brazil placed a World Wildlife Foundation (WWF) print ad in some obscure Brazilian publication. In addition, it also made a video which showed passenger planes plummeting toward Manhattan. The headline: "Mistreating the earth causes hundreds more deaths than 9/11". ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121760&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 09:07:32 +0200
   </pubDate>
   <title><![CDATA[The fundamentals apply when segmenting mobile databases]]></title>
   <description><![CDATA[Marketers aiming to achieve the best results from mobile marketing must focus closely on their database segmentation strategies to ensure that they reach the right customers with the right message, says Sean van Deventer of Cellsmart.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121758&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 09:02:45 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Why no voice?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121756&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 13:20:01 +0200
   </pubDate>
   <title><![CDATA[ASA announces an aid to practitioners in the industry]]></title>
   <description><![CDATA[In an attempt to ensure that competitors, their legal advisors, the industry and the public at large can attain previous rulings effortlessly, the ASA is proud to announce its first Precedent Manual, available in printed format. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121785&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:46:13 +0200
   </pubDate>
   <title><![CDATA[CMO Council Partners with Brands & Branding for Good Conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121714&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 17:27:11 +0200
   </pubDate>
   <title><![CDATA[Eurobest awards open for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121739&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 17:26:10 +0200
   </pubDate>
   <title><![CDATA[Indiza and Ekurhuleni maximise advertising opportunities]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121738&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:53:13 +0200
   </pubDate>
   <title><![CDATA[Pleiades Media: Written in the stars]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121717&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:49:59 +0200
   </pubDate>
   <title><![CDATA[Peers applaud SPACESTATION professionalism]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121715&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:51:57 +0200
   </pubDate>
   <title><![CDATA[City of Cape Town earns top publishing accolades ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121716&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:40:58 +0200
   </pubDate>
   <title><![CDATA[Steri Stumpie takes flavours online]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121713&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 17:20:57 +0200
   </pubDate>
   <title><![CDATA[Bookmarks awards category expansion]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121736&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 17:23:27 +0200
   </pubDate>
   <title><![CDATA[MMA extends deadline for industry awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121737&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 10:57:44 +0200
   </pubDate>
   <title><![CDATA[2009 South African E-Commerce awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121718&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 07 Sep 2009 11:07:54 +0200
   </pubDate>
   <title><![CDATA[UCM: Ad sales team with the MOST]]></title>
   <description><![CDATA[The 2009 Media Owner Sales Team (MOST) Awards hosted by Wag the Dog Publishers recognised UCM as the number one magazine ad sales team in South Africa. The media brand owner of <i>FHM</i>, <i>heat</i> and UCM Digital placed second overall for all media types, beating e.tv, Radmark, Oracle Airtime Sales and BDFM Publishers, among others.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121719&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 15:46:51 +0200
   </pubDate>
   <title><![CDATA[Mediavest lands Nestle account]]></title>
   <description><![CDATA[Its official – Mediavest, of the Starcom Mediavest Group, has been appointed strategic media partner by FMCG giant Nestle, following a tender process that began several months ago.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121689&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 09:02:20 +0200
   </pubDate>
   <title><![CDATA[Pendoring, kykNET ideale pasmaats]]></title>
   <description><![CDATA[As die enigste Afrikaanse TV-kanaal ter wêreld wat uiteraard ook van Afrikaanse reklame afhanklik is, spreek dit vanself dat kykNET die Pendoring-reklametoekennings se inisiatiewe om Afrikaanse reklame te bevorder, daadwerklik ondersteun.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121666&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 09:01:25 +0200
   </pubDate>
   <title><![CDATA[Pendoring, kykNET ideal partners]]></title>
   <description><![CDATA[As the only Afrikaans TV channel in the world, which is obviously also dependent on Afrikaans advertising, it stands to reason that kykNET actively supports the Pendoring Advertising Awards in its endeavour to promote excellence in Afrikaans advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 15:58:01 +0200
   </pubDate>
   <title><![CDATA[Pendoring awards ceremony round the corner]]></title>
   <description><![CDATA[The fifteenth annual awards ceremony for the Pendoring Advertising Awards, which takes place at Vodaworld in Midrand on Friday, 18 September, once again promises to be a glorious event without equal, says senior Pendoring co-ordinator, Franette Klerck.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121691&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 18:06:32 +0200
   </pubDate>
   <title><![CDATA[Gedugte span  beoordelaars vir 2009 Pendoring]]></title>
   <description><![CDATA[Gerhard Myburgh, veelbekroonde skeppende hoof van The Campaign Palace in Melbourne, Australië, wat jarelank sy stempel in die Suid-Afrikaanse reklamebedryf afgedruk het en sowat ’n jaar gelede na Australië verhuis het, is vanjaar die internasionale beoordelaar van die Pendoring-reklametoekennings vir voortreflike Afrikaanse reklame.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121668&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 09:15:05 +0200
   </pubDate>
   <title><![CDATA[Ads24 bankvas agter Pendoring]]></title>
   <description><![CDATA[As die nasionale verkoopspan vir Media24: Koerante, speel Ads24 ŉ sleutelrol om te verseker dat ŉ beduidende aantal invloedryke Afrikaanse koerante hul man in ŉ uiters mededingende drukmedia-omgewing staan.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121670&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 04 Sep 2009 17:50:19 +0200
   </pubDate>
   <title><![CDATA[Media24 en Pendoring strewe albei na uitnemendheid]]></title>
   <description><![CDATA[“Net soos Pendoring hom beywer vir die bevordering van uitmuntende Afrikaanse en eg Suid-Afrikaanse reklame, is dit Media24 se missie om gedrukte media, mobiele media en die internet te gebruik om ’n persoonlike verwysingswêreld van voortreflike inligting, vermaak en opvoedkundige waarde te skep wat 24 uur per dag op enige plek of platform toeganklik is. Om dié missie suksesvol te vergestalt, is reklamesteun, met inbegrip van treffende Afrikaanse reklame, onontbeerlik, derhalwe staan Media24 bankvas agter Pendoring.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121672&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Fri, 04 Sep 2009 09:12:31 +0200
   </pubDate>
   <title><![CDATA[Ads24 firmly behind Pendoring]]></title>
   <description><![CDATA[As the national sales team for Media24: Newspapers, Ads24 plays a key role to ensure that a significant number of influential Afrikaans newspapers stand tall in an extremely competitive print media environment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121669&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Fri, 04 Sep 2009 18:06:09 +0200
   </pubDate>
   <title><![CDATA[Formidable judging panel for Pendoring 2009]]></title>
   <description><![CDATA[Gerhard Myburgh, multi-award-winning creative director of The Campaign Palace in Melbourne, Australia, who made an indelible impression on the South African advertising industry for many years and moved to Australia about a year ago, is this year’s international judge of the Pendoring advertising awards for outstanding Afrikaans advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121667&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 16:03:07 +0200
   </pubDate>
   <title><![CDATA[Pendoring-bekroningsaand om die draai]]></title>
   <description><![CDATA[Die vyftiende jaarlikse bekroningsaand van die Pendoring-reklametoekennings wat Vrydag, 18 September by Vodaworld in Midrand plaasvind, beloof om weer ‘n luisterryke geleentheid sonder weerga te wees, sê senior Pendoring-koördineerder Franette Klerck.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121692&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 04 Sep 2009 14:32:04 +0200
   </pubDate>
   <title><![CDATA[Media24 and Pendoring both in search of excellence]]></title>
   <description><![CDATA[“Just like the Pendoring Advertising Awards strive to promote excellence in Afrikaans and Truly South African advertising, it is Media24’s mission to use print media, mobile media and the Internet to create a personal reference world of excellent information, entertainment and educational value that’s accessible 24 hours a day at any place or on any platform. To successfully realise this mission, Afrikaans advertising is essential, hence Media24 backs Pendoring all the way.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121671&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:17:58 +0200
   </pubDate>
   <title><![CDATA[Old Mutual mag chosen as the best]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121628&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:10:13 +0200
   </pubDate>
   <title><![CDATA[Who cracked the poker face?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121626&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 03 Sep 2009 09:42:45 +0200
   </pubDate>
   <title><![CDATA[Television a huge mishmash?]]></title>
   <description><![CDATA[Concerned about where television is likely to end up in South Africa, Oracle Airtime Sales commissioned international research company Genesis to investigate the local landscape. It's not a pretty picture. Improvement depends on whether ICASA knows what it is doing. John Farquhar reviews the situation . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121630&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:48:43 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[An entrepreneurial approach to selling]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121635&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:07:00 +0200
   </pubDate>
   <title><![CDATA[Jobs portal meets recruitment specialist]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121624&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:38:02 +0200
   </pubDate>
   <title><![CDATA[Pet peeve: A simple guide for wannabe women golfers]]></title>
   <description><![CDATA[I recently played in a few corporate golf days aimed, I think, at cementing relationships with women. For me it had the opposite effect. Here are some simple golfing rules to guide wannabe woman golfers. (The facts contained in this guide are based on real incidences. All names have been excluded to protect me from being klapped by flying Prada and Gucci handbags.)]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121633&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:09:49 +0200
   </pubDate>
   <title><![CDATA[Imaginative students take big prize home]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121625&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:29:52 +0200
   </pubDate>
   <title><![CDATA[Protection of Private Information Bill: It will affect you . . .]]></title>
   <description><![CDATA[Marketers are urged to read the Protection of Private Information Bill and submit their comments before 11 September 2009. MASA says, “take it seriously” . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121631&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:35:50 +0200
   </pubDate>
   <title><![CDATA[Cinemark addresses current market issues ]]></title>
   <description><![CDATA[The advertising landscape in today’s harsh economic times does not necessarily need to reflect badly on media owners’ bottom line. Cinemark’s ability to weather this storm can be attributed to the steps this media owner has taken to address both the market climate, as well as the challenges faced by both multi-national and local business.  ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121634&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 10:52:00 +0200
   </pubDate>
   <title><![CDATA[Primedia denies possible sale of assets]]></title>
   <description><![CDATA[The new CEO of Primedia Kuben Pillay has rejected claims that some of its lower performing assets were up for sale.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121639&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:13:38 +0200
   </pubDate>
   <title><![CDATA[TCB Publishing bags two awards at SA Publication Forum Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121627&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 03 Sep 2009 09:33:31 +0200
   </pubDate>
   <title><![CDATA[Account moves: 3 September 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121632&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 02 Sep 2009 10:04:11 +0200
   </pubDate>
   <title><![CDATA[Ken Varejes named ‘Sales Legend’ at MOST Awards]]></title>
   <description><![CDATA[The organisers of the prestigious and envied MOST Awards have identified Primedia Unlimited CEO, Ken Varejes, as the MOST deserving industry member of the desired 'Sales Legend' accolade.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121596&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 02 Sep 2009 10:07:38 +0200
   </pubDate>
   <title><![CDATA[The best of breed Media Owner Sales Teams announced]]></title>
   <description><![CDATA[More than 300 media planners, strategists, clients and, importantly, media sales teams, attended the inaugural Media Owner Sales Team (MOST) Awards, to celebrate the top media marketing and sales teams in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121589&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Aug 2009 18:04:42 +0200
   </pubDate>
   <title><![CDATA[LCA, SAARF and ASA issues: Enter MultiChoice . . .]]></title>
   <description><![CDATA[Part two: Fortuitously, on the same day that my article on the LCA, SAARF and ASA was posted, I was invited to a presentation by MultiChoice which entrenched my view that the LCA has passed its sell by date. It appears I am not alone in my thinking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121494&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Aug 2009 17:38:40 +0200
   </pubDate>
   <title><![CDATA[Business benefits of Facebook]]></title>
   <description><![CDATA[Facebook is a social networking phenomenon with over 250 million users worldwide. Since its inception in 2004 it has experienced massive growth making it one of the most recognisable brands in the world.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121552&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Aug 2009 18:01:37 +0200
   </pubDate>
   <title><![CDATA[MultiChoice proposes new LCA funding model]]></title>
   <description><![CDATA[Part three: Further to the previous articles on the LCA model having passed its sell by date, here is an alternative suggestion. Will it break the apparent lethargy or is it recalcitrance within our industry to move forward? Sandra Gordon continues to scrutinise the issues.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121558&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Aug 2009 17:38:08 +0200
   </pubDate>
   <title><![CDATA[Calling all Doodlers: Night of 1000 Drawings]]></title>
   <description><![CDATA[From children’s crayon scribbles to renowned illustrators’ pen doodles, Night of 1000 Drawings will see artwork from across the sphere go under the hammer in aid of charity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121548&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 08 Sep 2009 15:32:02 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 September 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121551&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Aug 2009 17:12:12 +0200
   </pubDate>
   <title><![CDATA[Metrofile supports Casual Day]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121554&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Aug 2009 17:17:12 +0200
   </pubDate>
   <title><![CDATA[Youth invited to design university's viral campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121556&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Aug 2009 17:19:01 +0200
   </pubDate>
   <title><![CDATA[Unilever opts for Idea Bounty]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121557&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 31 Aug 2009 17:15:46 +0200
   </pubDate>
   <title><![CDATA[KAYA FM 95.9 celebrates birthday with listeners]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121555&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 31 Aug 2009 17:10:40 +0200
   </pubDate>
   <title><![CDATA[Changes at Highveld]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121553&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 09:46:21 +0200
   </pubDate>
   <title><![CDATA[Zurich makes it to third place in brands survey]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121466&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 09:25:04 +0200
   </pubDate>
   <title><![CDATA[Nature always has the last word]]></title>
   <description><![CDATA[In 2007, after a long journey away from Londolozi, Dave Varty and his family returned to their bushveld heritage and reclaimed the founder of ecotourism. This was a unique opportunity to re-launch the brand and to define what differentiates Londolozi from other brands/lodges. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 09:44:19 +0200
   </pubDate>
   <title><![CDATA[TLC and Viral Choice combat colds and flu]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121465&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 09:49:21 +0200
   </pubDate>
   <title><![CDATA[New SAMRA Council for 2009/2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121468&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 09:39:44 +0200
   </pubDate>
   <title><![CDATA[Avis kiosk: Step right up . . .]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 09:14:47 +0200
   </pubDate>
   <title><![CDATA[Charging for news content could be good for the consumer]]></title>
   <description><![CDATA[Andrew Yates, chief executive at Artesian Solutions, a provider of web based market intelligence and surveillance software, outlines his thoughts on why news corporations charging for news content can actually be a good thing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121460&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 10:40:21 +0200
   </pubDate>
   <title><![CDATA[Account moves: 27 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121458&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 09:13:00 +0200
   </pubDate>
   <title><![CDATA[Will people stop drinking if alcohol ads are banned?]]></title>
   <description><![CDATA[As rumblings persist in various government departments about the banning of alcohol advertising, Adrian Botha, Public Affairs Consultant and Consultant to the Industry Association for Responsible Alcohol Use (ARA), continues to debate the issues with decision makers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121459&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 09:21:30 +0200
   </pubDate>
   <title><![CDATA[Consumers are not stupid . . .]]></title>
   <description><![CDATA[Whenever I read South African city newspapers - particularly English titles - the thought that often crosses my mind is that their editors are either out of touch with their readers, or they don't have the funds to get content that will satisfy the information needs of their readers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121461&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 09:42:42 +0200
   </pubDate>
   <title><![CDATA[Millions up for grabs with Cell C, Primedia Outdoor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 27 Aug 2009 10:43:06 +0200
   </pubDate>
   <title><![CDATA[A future without LCA, SAARF, ASA?]]></title>
   <description><![CDATA[Following on a series of articles on industry institutions SAARF and the ASA, we turn our focus to the Levy Collection Agency. Is this 1970s model past its sell by date and who will have the temerity to seriously threaten what appears to be an unworkable structure?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121472&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 13:50:51 +0200
   </pubDate>
   <title><![CDATA[Marketing professionals committed to accountability, ethics]]></title>
   <description><![CDATA[Services SETA and the Marketing Association of South Africa (MASA) have partnered to elevate the levels of marketing professionalism within the industry and ensure that South Africa is on par with the rest of the global marketing community. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121410&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 09:14:37 +0200
   </pubDate>
   <title><![CDATA[FutureWave Media: Hybrid publishing suits SA climate]]></title>
   <description><![CDATA[How many "Print is dead" or "Online is the future" articles have you read recently? Opinions vary depending on the interest of the writer, it seems. So, is print on its way out? According to Kathy Gibson, Publisher at FutureWave Media, it's not: In fact, it is vital for online growth. Dianne Bayley reports.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121377&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 10:07:43 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Talk the language]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121380&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 09:41:48 +0200
   </pubDate>
   <title><![CDATA[Best loved brands revealed]]></title>
   <description><![CDATA[Does size really matter and does bigger mean better? The answers were revealed at the <i>Sunday Times</i> Top Brands Awards for 2009 where South Africa's best loved brands were announced on August 20. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121386&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 14:41:33 +0200
   </pubDate>
   <title><![CDATA[Plug pulled on IP Expo]]></title>
   <description><![CDATA[According to a report in IT-Online IP Expo, the technology show launched by Specialised Exhibitions as a replacement for South Africa's longest-running expo - Computer Faire - has been cancelled.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 10:13:24 +0200
   </pubDate>
   <title><![CDATA[Is your brand visually fit?]]></title>
   <description><![CDATA[The rapid growth of the Internet during the 2000s has greatly intensified competition in international marketplaces. To exacerbate marketing challenges, the world is undergoing its worst recession since the 1930s. Yet, countless businesses still project a weak or inconsequential visual brand that could lead to possible bankruptcy. As a result, market forces are compelling many enterprises to re-engineer and often reinvent themselves.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121379&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 09:26:36 +0200
   </pubDate>
   <title><![CDATA[New appointments: 25 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121381&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 09:06:01 +0200
   </pubDate>
   <title><![CDATA[Talk the language]]></title>
   <description><![CDATA[In terms of communication strategy, the 1990s was the age of knowledge - all about the accessibility of information, new products and lifestyle.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121374&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 09:45:40 +0200
   </pubDate>
   <title><![CDATA[Consumers give FNB thumbs up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 09:15:22 +0200
   </pubDate>
   <title><![CDATA[The demise of a 'free press' in South Africa]]></title>
   <description><![CDATA[While there have been a number of casualties resulting from the economic downturn over the last 18 months, one of the most concerning issues is the increasing ease with which certain publications are willing to sacrifice editorial credibility for a quick advertising buck in order to maintain profitability levels.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121378&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:20:57 +0200
   </pubDate>
   <title><![CDATA[Habari Media represents mobile platforms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121363&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:12:55 +0200
   </pubDate>
   <title><![CDATA[Direct marketer guru heads to South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121362&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:03:21 +0200
   </pubDate>
   <title><![CDATA[Consumers choose Mango]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121360&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 16:06:36 +0200
   </pubDate>
   <title><![CDATA[Darsot Food partners with Primedia Outdoor]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121361&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 10:08:29 +0200
   </pubDate>
   <title><![CDATA[Surprise as Kirsh quits CEO job]]></title>
   <description><![CDATA[According to a report written by Jocelyn Newmarch in <i>Business Day</i>, Primedia CEO William Kirsh has resigned, surprising the media industry, which views him as the driving force behind Primedia's success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121349&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:09:43 +0200
   </pubDate>
   <title><![CDATA[New MASA board]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121280&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:13:48 +0200
   </pubDate>
   <title><![CDATA[Drop the suit for charity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121276&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:20:16 +0200
   </pubDate>
   <title><![CDATA[Is that a job or a career in your pocket?]]></title>
   <description><![CDATA[The South African job-market is currently under strain due to the global economic recession. Business is tough, and companies are looking to lay off skills they can do without, while at the same time retaining the best talent they have. In that process, recruitment and selection functions are being carried out with extra caution to ensure effectiveness and consistency in business operations.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121269&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:17:03 +0200
   </pubDate>
   <title><![CDATA[Account moves: 20 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121268&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:46:09 +0200
   </pubDate>
   <title><![CDATA[Online marketing: Advantages abound]]></title>
   <description><![CDATA[There can be no doubt that the Internet has profoundly changed the way we communicate with each other, how fast we can access information and how easy it is to share news and connect.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121275&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:48:18 +0200
   </pubDate>
   <title><![CDATA[Chit Chat]]></title>
   <description><![CDATA[Top and tail ads]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121057&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:58:55 +0200
   </pubDate>
   <title><![CDATA[Loeries Travelling Exhibition heads to PTA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121277&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:40:59 +0200
   </pubDate>
   <title><![CDATA[Crack the poker face and win big]]></title>
   <description><![CDATA[Hot on heels of the “Joffers: My Girl” campaign in March 2009, Piggs Peak Casino, home of All Africa Poker, is once again teaming up with 94.7 Highveld Stereo for The Rude Awakening’s “Crack My Poker Face” promotion.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121274&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 10:23:08 +0200
   </pubDate>
   <title><![CDATA[AMASA bash bookings open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121282&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 20 Aug 2009 09:25:52 +0200
   </pubDate>
   <title><![CDATA[Cellsmart urges industry cooperation]]></title>
   <description><![CDATA[Mobile advertising, media and marketing specialist Cellsmart is urging other companies in the mobile marketing space to become more active in industry bodies to help the industry to grow and mature more rapidly.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121270&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 20 Aug 2009 10:05:29 +0200
   </pubDate>
   <title><![CDATA[MBP does its bit for charity]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121278&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Aug 2009 09:24:28 +0200
   </pubDate>
   <title><![CDATA[The days of the Merry Bulker are over]]></title>
   <description><![CDATA[<i>Sunday Times</i> is still a culprit of bulking. Without it, it has the most to lose. Bulking, the practice of selling copies of your publication to a third party for them to give away - or not - will soon be back in the spotlight in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121186&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Aug 2009 09:36:06 +0200
   </pubDate>
   <title><![CDATA[Newspapers heading for trouble?]]></title>
   <description><![CDATA[The performance of print titles covering the ABC April/June period 2009, with the exception of the Afrikaans titles which have more or less maintained their position, reflect a downward trend in sales. John Farquhar looks at an evaporating reader pool.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121192&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 18 Aug 2009 09:22:15 +0200
   </pubDate>
   <title><![CDATA[New appointments: 18 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121185&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 09:58:14 +0200
   </pubDate>
   <title><![CDATA[E-mail marketing: Are you breaking the law?]]></title>
   <description><![CDATA[How many marketing e-mails do you receive that don't have an automated "unsubscribe" facility, or have one that's buried three layers deep in a website? Dianne Bayley looks at what is law and what is smart marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121187&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 24 Aug 2009 12:55:11 +0200
   </pubDate>
   <title><![CDATA[The true power of branding]]></title>
   <description><![CDATA[Alex Greyling looks at arguably the most powerful, potent and controversial brand and branding programme ever.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121184&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:44:06 +0200
   </pubDate>
   <title><![CDATA[PRIMEDIA@HOME drives point home]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121145&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 10:39:54 +0200
   </pubDate>
   <title><![CDATA[New EMEA president]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121142&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 17 Aug 2009 10:47:56 +0200
   </pubDate>
   <title><![CDATA[Nando’s changes packaging range]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121144&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 17 Aug 2009 10:50:35 +0200
   </pubDate>
   <title><![CDATA[Paperless Caples Awards 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121146&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 17 Aug 2009 11:25:36 +0200
   </pubDate>
   <title><![CDATA[Dentyne's boutiques to give oral care education]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121149&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 25 Aug 2009 11:34:38 +0200
   </pubDate>
   <title><![CDATA[PODatGREY: Turning shoppers into buyers for P&G ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121392&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 17 Aug 2009 10:41:33 +0200
   </pubDate>
   <title><![CDATA[Strategic changes at NAB]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121143&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 14 Aug 2009 11:03:01 +0200
   </pubDate>
   <title><![CDATA[Staying in ‘Shape’: Mag shows growth of 5%]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121104&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 14 Aug 2009 11:20:22 +0200
   </pubDate>
   <title><![CDATA[Egg is green]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121105&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Aug 2009 09:19:27 +0200
   </pubDate>
   <title><![CDATA[Record number of entries for Vodacom journalist of the year 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121059&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 13 Aug 2009 09:11:49 +0200
   </pubDate>
   <title><![CDATA[Grand-Pa really relieves headaches]]></title>
   <description><![CDATA[There are angels among us – extraordinary people in our communities who do astonishing things for those around them and don’t expect anything in return. Johannes Ramaisa of Katlehong is one such person and Grand-Pa was lucky enough enlist his help with its Regeneration Project.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121058&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Aug 2009 08:59:38 +0200
   </pubDate>
   <title><![CDATA[Consumers are not the same]]></title>
   <description><![CDATA[Professor Richard Nisbett, a cognitive scientist at the University of Michigan USA, like many academics once believed that all consumers - whether they lived in Central Africa or in Silicon Valley - processed sensory information the same way. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121056&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 13 Aug 2009 10:22:48 +0200
   </pubDate>
   <title><![CDATA[Fact checking? Be on your GUARDA . . .]]></title>
   <description><![CDATA[A secretive company is using mailing lists acquired by stealth to inflict a peculiar form of journalism on the marketing and media industries. A little digging brought to light "electronic newsletter specialists" Pacific Breeze as being the distributor of a newsletter called Get U'r Advertising Right, Demons & Angels (GUARDA).
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121066&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 13 Aug 2009 09:01:55 +0200
   </pubDate>
   <title><![CDATA[ASASA: Our ever-patient monitors]]></title>
   <description><![CDATA[The Advertising Standards Authority of South Africa forms a valuable part of the local media structure. A visit to www.asasa.org.za offers the latest rulings – and some insight into how patient the regulators must be.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121055&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Aug 2009 17:07:04 +0200
   </pubDate>
   <title><![CDATA[Account moves: 13 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced in the week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121049&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 13 Aug 2009 14:06:48 +0200
   </pubDate>
   <title><![CDATA[Pet Peeve: Women'd out]]></title>
   <description><![CDATA[It must be the age I'm at. So far this August – Women's Month - I've been invited to six events to celebrate the fairer sex (brunettes welcome, it seems). The ones I managed to attend were well run, with touching moments and I suspect that intentions are honourable. However, sugary presentations paint a picture of sisters who are doing it for themselves and by themselves. A foreign and sexist concept, surely?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121047&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Aug 2009 12:34:27 +0200
   </pubDate>
   <title><![CDATA[The Institute for Security Studies launches the-african.org, a new magazine for Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121040&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 12 Aug 2009 16:52:16 +0200
   </pubDate>
   <title><![CDATA[A Nando’s a day . . .]]></title>
   <description><![CDATA[Anyone who has received a small, single-colour pamphlet lauding the miracles performed by local herbalists on dodgy streets will love the Nando’s Lemon & Herbalist campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121046&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 11 Aug 2009 09:27:55 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Improving research]]></title>
   <description><![CDATA[Mike Broom, a veteran in the research industry in South Africa, has launched Panel Services Africa, a research service operation that is designed to assist marketers who run their own consumer and CRM panels, as well as market research companies that offer consumer panel survey services.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120999&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 09:14:39 +0200
   </pubDate>
   <title><![CDATA[Raising the Facebook red flag]]></title>
   <description><![CDATA[A small, independent US study by Nucleus Research finds that companies that allow access to social media site Facebook lose an average of 1.5% in total employee productivity. South African usage of Facebook is growing in leaps and bounds. Are your staff members logging on to productivity and security issues?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120995&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 10:07:34 +0200
   </pubDate>
   <title><![CDATA[Integrated approach to marketing and finance  ]]></title>
   <description><![CDATA[Three leading professional bodies - the Chartered Institute of Management Accountants, the Direct Marketing Association and the Chartered Institute of Marketing - joined forces to issue a call for better working practices between finance and marketing via their joint report <i>Return on Ideas: Better results from finance and marketing working together</i>.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120997&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 11 Aug 2009 09:03:57 +0200
   </pubDate>
   <title><![CDATA[Are we CA-struck?]]></title>
   <description><![CDATA[Many in the marketing sector are pushing hard for the Chartered Marketer qualification. Here, Alec Hogg perhaps highlights the fact that individuals can achieve great business heights without a chartered status.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120993&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 11 Aug 2009 09:18:10 +0200
   </pubDate>
   <title><![CDATA[Snakes and ladders]]></title>
   <description><![CDATA[A large bank recently included a double-page spread in the Sunday newspapers with a representation of a game of snakes and ladders.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120996&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 11 Aug 2009 09:06:59 +0200
   </pubDate>
   <title><![CDATA[Brands that reward, win]]></title>
   <description><![CDATA[
New products and brands are still flowing into retailer stores at an unprecedented rate as marketers battle to increase sales and  revenue during the current economic downturn. John Farquhar asks if there aren't too many . . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120994&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 09:53:06 +0200
   </pubDate>
   <title><![CDATA[New appointments: 11 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121006&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 11 Aug 2009 10:48:07 +0200
   </pubDate>
   <title><![CDATA[Is bigger better? Maybe not . . . ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121000&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 09:43:34 +0200
   </pubDate>
   <title><![CDATA[ComutaNet gets an A+]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121003&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 11 Aug 2009 09:38:07 +0200
   </pubDate>
   <title><![CDATA[Benchmark Report from Acceleration Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=121001&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 07 Aug 2009 14:42:13 +0200
   </pubDate>
   <title><![CDATA[Street Pole ads highlights SA Guide Dogs plight]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120976&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 11 Aug 2009 12:23:20 +0200
   </pubDate>
   <title><![CDATA[The heaven and hell of press releases]]></title>
   <description><![CDATA[I don't want to slam the entire PR industry, as I am one of the people who believes that they are key to any newspaper, magazine and website's ultimate success. There'd be quite a few blank column centimeters if it wasn't for PRs and I applaud the lengths they go to in order to get their clients' names into the media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 06 Aug 2009 09:08:36 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 6 August 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 16:28:11 +0200
   </pubDate>
   <title><![CDATA[TLC takes Lifebuoy to female decision makers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120893&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 05 Aug 2009 16:23:11 +0200
   </pubDate>
   <title><![CDATA[MDDA moves offices]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120890&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 10:28:18 +0200
   </pubDate>
   <title><![CDATA[McCann Africa re-ignites]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120869&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:25:29 +0200
   </pubDate>
   <title><![CDATA[CityVarsity Jhb host to Loeries Travelling Exhibition]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120892&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:40:02 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat ]]></title>
   <description><![CDATA[Creatives: No more lifting]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120896&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:20:04 +0200
   </pubDate>
   <title><![CDATA[FIVESTAR PR on a goodwill mission]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120889&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:37:09 +0200
   </pubDate>
   <title><![CDATA[Telling it like it is: WoM marketing]]></title>
   <description><![CDATA[Despite the worst recession in decades, word-of-mouth (WoM) is massive: Brands increased spending on WoM marketing 14.2 percent to US$1.54 billion in 2008. From a $300 million "blip" in the marketing services sector in 2003, WoM Spending is expected to reach $3 billion in 2013.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120895&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 16:42:24 +0200
   </pubDate>
   <title><![CDATA[Very encouraging, but . . .]]></title>
   <description><![CDATA["It has always been a bitch of mine that South African advertising doesn't know whether it is Arthur or Martha," says John Farquhar, as he navigates the "them and us" of South African advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120897&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 10:06:17 +0200
   </pubDate>
   <title><![CDATA[Deadline extended for early bird PICA entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120827&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 09:17:08 +0200
   </pubDate>
   <title><![CDATA[Energising an established brand]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120822&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 05 Aug 2009 17:03:40 +0200
   </pubDate>
   <title><![CDATA[The power of BMW meets the power of online]]></title>
   <description><![CDATA[On 8 May 2009 aquaonline invited users to experience the power, elegance and breathtaking style of the new BMW Z4 Roadster. Think zero to 100 in a few seconds is good going? Try zero to five minutes per visitor to the site . . . Dianne Bayley takes a look at the Expression of Joy campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120820&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 09:12:51 +0200
   </pubDate>
   <title><![CDATA[The FIFA World Cup ™: A tale of many cities]]></title>
   <description><![CDATA[In the early 1920s St Moritz was a small, impoverished town, known to few people outside the borders of Switzerland. That all changed when the athletes of 25 nations across the globe descended on the town in 1928 to participate in the first Winter Olympics. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120821&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 09:46:14 +0200
   </pubDate>
   <title><![CDATA[Marketing, law-making and technological innovation]]></title>
   <description><![CDATA[Half of the world uses cell phones and – according to Juniper research – by 2013, 700-million consumers will be shopping using their cell phones. Already more than 50-million people in Japan shop using their cell phones with a similar number in the USA, millions more in Korea and the Philippines.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120819&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 09:20:23 +0200
   </pubDate>
   <title><![CDATA[Nescafé’s inspiring new appeal]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120824&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 04 Aug 2009 09:22:10 +0200
   </pubDate>
   <title><![CDATA[SARC promotes uniquely SA tea]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120823&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 10:01:35 +0200
   </pubDate>
   <title><![CDATA[Spacestation for digital media sales ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120826&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Aug 2009 16:16:19 +0200
   </pubDate>
   <title><![CDATA[New media: Enthusiasm and addiction]]></title>
   <description><![CDATA[People are a curious lot. When they become aware of a new idea, or a new invention, they want it, regardless. They climb on board with all the enthusiasm they can muster. The new idea becomes a must have. John Farquhar wonders how long the enthusiasm lasts . . .]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120797&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 09:51:42 +0200
   </pubDate>
   <title><![CDATA[New appointments: 4 August 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120795&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Aug 2009 16:12:21 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[Hitting newspapers hard]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120796&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Aug 2009 16:19:58 +0200
   </pubDate>
   <title><![CDATA[Way-of-life marketing]]></title>
   <description><![CDATA[Remember those feel-good movies that saw a lovelorn guy emblazon his message of love across a blue sky to woo the girl of his dreams?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120798&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 31 Jul 2009 11:41:53 +0200
   </pubDate>
   <title><![CDATA[Top international judges for Bookmarks 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120766&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 03 Aug 2009 09:48:55 +0200
   </pubDate>
   <title><![CDATA[Vodacom Women in the Media Award winners' biographies]]></title>
   <description><![CDATA[Debora Patta – Winner of the Vodacom Women in The Media Awards 2009
Group editor-in-chief, eNews]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120734&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 04 Aug 2009 10:38:15 +0200
   </pubDate>
   <title><![CDATA[Patta named Vodacom's top media woman for 2009]]></title>
   <description><![CDATA[Debora Patta, group editor-in-chief of eNews, has been named this year’s winner of the prestigious Vodacom Women in The Media Award for 2009. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120733&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:24:22 +0200
   </pubDate>
   <title><![CDATA[Account moves and wins: 30 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120710&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Wed, 29 Jul 2009 16:44:20 +0200
   </pubDate>
   <title><![CDATA[2009 PICA awards open for entries]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120715&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:36:54 +0200
   </pubDate>
   <title><![CDATA[Mastering online conversations]]></title>
   <description><![CDATA[As a marketer, it’s essential to understand that if you want to engage and connect with your consumer online, simplicity is the key. What’s more, these consumers are selfish and relentless in their self-interest. They use technology the way they want to use it, not the way marketers intended it to be used.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120714&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 31 Jul 2009 09:59:34 +0200
   </pubDate>
   <title><![CDATA[Joy for the ladies from Standard Bank]]></title>
   <description><![CDATA[In celebrating Women's Month in Gauteng and the legacy of women's journalists in South Africa's popular media, Standard Bank Joy of Jazz will host a five-day workshop to aspiring and practising women arts writers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120713&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jul 2009 16:48:46 +0200
   </pubDate>
   <title><![CDATA[AAA celebrates a Loeries majority]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120716&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 29 Jul 2009 16:30:36 +0200
   </pubDate>
   <title><![CDATA[SMS fiascos: Your brand reputation is at stake]]></title>
   <description><![CDATA[A recent article in on marketingweb.co.za brought to light some issues surrounding the MTN15 SMS campaign fiasco, where users could enter the competition at a cost R7,50 per SMS. People sending in the most SMSes with the correct answer could stand to win laptops, a car and finally a R1-million house bond.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120712&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 29 Jul 2009 16:27:28 +0200
   </pubDate>
   <title><![CDATA[Chit Chat: FNB account 'mystery' solved]]></title>
   <description><![CDATA[The mystery about two competing agencies handling the FNB account has been solved: Metropolitan Republic will be handling brand/sponsorship, and DDB product/retail.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120711&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jul 2009 16:56:42 +0200
   </pubDate>
   <title><![CDATA[Eyes on Nandos at AMASA’s August forum]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120721&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 29 Jul 2009 16:56:18 +0200
   </pubDate>
   <title><![CDATA[TLC, Domestos get a grip on germs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120720&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jul 2009 16:54:26 +0200
   </pubDate>
   <title><![CDATA[Last chance to enter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120719&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 29 Jul 2009 16:51:23 +0200
   </pubDate>
   <title><![CDATA[Capitec Bank changes marketing strategy]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120717&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Jul 2009 16:53:24 +0200
   </pubDate>
   <title><![CDATA[Pendoring shines with four Loerie finalists]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120718&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jul 2009 09:21:19 +0200
   </pubDate>
   <title><![CDATA[Note to the industry]]></title>
   <description><![CDATA[Just a quick note to you saying that my family and I have decided to move to New York at the end of August.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120659&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 09:08:49 +0200
   </pubDate>
   <title><![CDATA[Laughing all the way to the bank . . .]]></title>
   <description><![CDATA[With its special brand of South African satire, Hayibo.com recently broke the 100 000 unique visitor mark. Dianne Bayley got site co-owner Anthony Pascoe to discuss his online tactics. Which beat the national soccer team's strategies (see Bafana article below). . .
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120657&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 09:27:55 +0200
   </pubDate>
   <title><![CDATA[Market research and the trust factor]]></title>
   <description><![CDATA[If online market researchers can't be bothered to live up to their side of the bargain, or even respond to queries, what hope do we have that their results will be 'above board', asks Dianne Bayley.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120660&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 28 Jul 2009 08:58:38 +0200
   </pubDate>
   <title><![CDATA[How can social media marketing help your brand?]]></title>
   <description><![CDATA[Social media has been around for a number of years, although we’ve only recently seen an increase in the number of South African social media campaigns. With South African internet usage escalating and consumer behaviour changing, more and more brands are starting to see the array of possibilities presented by social media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120653&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Jul 2009 09:05:21 +0200
   </pubDate>
   <title><![CDATA[New appointments: 28 July 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120655&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 28 Jul 2009 09:11:40 +0200
   </pubDate>
   <title><![CDATA[Just for a laugh: Hayibo.com drubs Bafana coach]]></title>
   <description><![CDATA[For those of you who haven't been "taken" by Hayibo.com's satirical ripoff of all things South African, Marketingweb brings you this opportunity to take a breather and have a laugh (see "Laughing all the way to the bank" above).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120658&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 28 Jul 2009 12:56:04 +0200
   </pubDate>
   <title><![CDATA[More insights into the 'pink' market]]></title>
   <description><![CDATA[FreshGround Insights (FGI) has been commissioned to research the media consumption habits of the gay, lesbian, bi-sexual, transgender (GLBT) market in Pink Advertising's second instalment of a survey that first ran in November 2008.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120652&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Jul 2009 12:35:52 +0200
   </pubDate>
   <title><![CDATA[First ever children and family Expo in 2010]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120633&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 27 Jul 2009 12:17:59 +0200
   </pubDate>
   <title><![CDATA[Media Conference to dissect new media issues]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120634&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 27 Jul 2009 11:05:04 +0200
   </pubDate>
   <title><![CDATA[ASA reverses Sunlight ruling]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120631&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 28 Jul 2009 09:44:13 +0200
   </pubDate>
   <title><![CDATA[Chit Chat: Agencies appointed]]></title>
   <description><![CDATA[Can anyone explain FNB's unusual agency move?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120645&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 27 Jul 2009 12:25:55 +0200
   </pubDate>
   <title><![CDATA[Baba Indaba heads to Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120635&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 24 Jul 2009 12:00:47 +0200
   </pubDate>
   <title><![CDATA[Di Paice: Strong woman and fine journalist]]></title>
   <description><![CDATA[For 13 years Di battled cancer. She passed away at 10.05 this morning, Friday 24 July 2009, at home with her family.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120597&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 24 Jul 2009 12:55:40 +0200
   </pubDate>
   <title><![CDATA[Email marketing outsourcing drive big results]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120601&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 24 Jul 2009 10:18:15 +0200
   </pubDate>
   <title><![CDATA[Real marketing: Virgin adds value]]></title>
   <description><![CDATA[Sometimes the only real solution to potential loss of customers is to spend money and Virgin boss Sir Richard Branson is prepared to do just that.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120595&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Jul 2009 09:26:50 +0200
   </pubDate>
   <title><![CDATA[Account moves: 23 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced in the week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120562&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 23 Jul 2009 08:49:33 +0200
   </pubDate>
   <title><![CDATA[Welcome aboard]]></title>
   <description><![CDATA[In attracting the required skill into your organisation – especially during an economic downturn - identifying the right candidate is key, says recruitment researcher Sibongile Hlatshwayo. While any company’s greatest investment and asset is its employees, the dilemma usually concerns the type of investment made.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120559&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 23 Jul 2009 10:23:31 +0200
   </pubDate>
   <title><![CDATA[FNB goes shopping for creativity]]></title>
   <description><![CDATA[July 2009 has been a busy month for full service and media agencies, says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120566&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 08:47:41 +0200
   </pubDate>
   <title><![CDATA[If you don't take care of your customer, somebody else will]]></title>
   <description><![CDATA[Robert Passikoff, president of US-based Brand Keys, looks at how a breadbasket tells tales on the state of your business.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120558&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 08:52:52 +0200
   </pubDate>
   <title><![CDATA[Five reasons to include mobile in your next campaign]]></title>
   <description><![CDATA[Africa is the fastest-growing telecommunication industry in the world with cell phone penetration in South Africa currently at 98%. This growth in mobile technology is expected to impact traditional marketing and advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120560&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 10:10:16 +0200
   </pubDate>
   <title><![CDATA[Cadbury strikes a chord with teen market ]]></title>
   <description><![CDATA[Whoever said grabbing the attention of the young market was difficult should take lessons from Cadbury.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120563&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 23 Jul 2009 09:42:21 +0200
   </pubDate>
   <title><![CDATA[Dot on the move]]></title>
   <description><![CDATA[With the recent announcement by the Vodacom Group that its chief communications officer Dot Field had resigned, many in media are paying tribute to a "true media professional".
]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120564&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Thu, 23 Jul 2009 10:36:17 +0200
   </pubDate>
   <title><![CDATA[2009 Loeries finalists]]></title>
   <description><![CDATA[The judges have done their first sort and, of the thousands of submissions, here are those that have made it through to the finals. John Farquhar takes a look and comments.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120567&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 23 Jul 2009 16:05:00 +0200
   </pubDate>
   <title><![CDATA[Venter apology]]></title>
   <description><![CDATA[Party planner and socialite Edith Venter has publically retracted all negative and inflammatory statements and allegations made against former business partner Vivien Natasen and the company Neo Innovations, in which Venter was a partner until a much publicised souring of relations between the socialite and holding company Neo Africa late last year. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120576&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 17:08:35 +0200
   </pubDate>
   <title><![CDATA[PPC takes 'giant' branding steps]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120544&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 22 Jul 2009 08:58:44 +0200
   </pubDate>
   <title><![CDATA[Dot Field resigns]]></title>
   <description><![CDATA[The Vodacom Group Limited has announced on 21 July 2009 that its Chief Communications Officer Dot Field has resigned.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120528&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 22 Jul 2009 16:58:37 +0200
   </pubDate>
   <title><![CDATA[Loeries exhibition heads to the Mother City]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120545&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 22 Jul 2009 16:59:37 +0200
   </pubDate>
   <title><![CDATA[Primedia Lifestyle gets Level 2 BBBEE Rating]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120547&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 22 Jul 2009 09:17:27 +0200
   </pubDate>
   <title><![CDATA[Adreach takes to the sky – really ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120531&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Jul 2009 09:18:28 +0200
   </pubDate>
   <title><![CDATA[Mamba Media reveals secret to success]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120530&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Jul 2009 09:20:52 +0200
   </pubDate>
   <title><![CDATA[ASTRO-nomical trip finds a winner]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120532&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Jul 2009 17:07:11 +0200
   </pubDate>
   <title><![CDATA[Volkswagen hits the silver screen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120543&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Jul 2009 09:22:17 +0200
   </pubDate>
   <title><![CDATA[Big Fish hooks top international award]]></title>
   <description><![CDATA[Big Fish School of Digital Filmmaking has won the International Stevie Business Award of the Year for the work it is doing in poverty eradication.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120534&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 22 Jul 2009 09:15:31 +0200
   </pubDate>
   <title><![CDATA[AMASA ALP appoints second intern]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120529&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jul 2009 09:07:31 +0200
   </pubDate>
   <title><![CDATA[Keeping their eye on your ball]]></title>
   <description><![CDATA[<b>Tanya van den Berg</b>, director of Three Ring Circus youth marketing company, offers some key tips to maintaining the continuous (partial) attention of your youth market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120502&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jul 2009 10:01:30 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John looks at a campaign that managed to use radio effectively.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120506&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jul 2009 09:08:24 +0200
   </pubDate>
   <title><![CDATA[Food advertising really works]]></title>
   <description><![CDATA[In June 2006, the Advertising Standards Authority (ASA) called on marketers to comment on proposed changes to the Code of Advertising Practice and also to consider changes to food advertising aimed at children.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120501&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jul 2009 09:33:30 +0200
   </pubDate>
   <title><![CDATA[Radio station promotes 2010 FIFA world cup]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120508&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jul 2009 09:29:10 +0200
   </pubDate>
   <title><![CDATA[Carling Black Label searches for the community champion]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120507&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jul 2009 09:04:27 +0200
   </pubDate>
   <title><![CDATA[New appointments: 21 July 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120504&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jul 2009 09:38:05 +0200
   </pubDate>
   <title><![CDATA[Standard Bank goes global]]></title>
   <description><![CDATA[Standard Bank is on a growth mission to strengthen its position as a global banker of importance. To facilitate the programme it has extended its area of operation across Africa with acquisitions in Nigeria and Kenya; and then further afield in Russia, Argentina and Turkey. As a result, the bank has launched its first integrated global campaign to support its growth in emerging markets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120481&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Jul 2009 09:48:02 +0200
   </pubDate>
   <title><![CDATA[Top flight speakers for branding conference]]></title>
   <description><![CDATA[Brands & Branding for Good, South Africa’s first ever conference to include a major focus on brand relationships with increasingly socially and environmentally aware consumers, has released the names of the majority of its keynote speakers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120476&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Jul 2009 09:42:53 +0200
   </pubDate>
   <title><![CDATA[Strong reaction to ASA article]]></title>
   <description><![CDATA[Last week's article by Sandra Gordon and John Farquhar has elicited strong response in the industry, including an item published on www.research-live.com.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120416&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 11:12:15 +0200
   </pubDate>
   <title><![CDATA[Absolut Vodka launches Drinkspiration iPhone app]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120423&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 11:01:02 +0200
   </pubDate>
   <title><![CDATA[Huggies Dry Comfort and their Supa Gogo want to help moms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120419&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 09:19:05 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John looks at agency dynamics, social media and free ad services. Quality insight on the latest industry happenings.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120408&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 09:32:57 +0200
   </pubDate>
   <title><![CDATA[From takkie to tacky marketing]]></title>
   <description><![CDATA[I'm often amazed at how marketers find great opportunities in things we would never have dreamed had any potential at all. Chris Brewer ponders the business and marketing opportunities that lie in just about anything.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120410&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 09:22:39 +0200
   </pubDate>
   <title><![CDATA[Glomail ads to be pre-approved]]></title>
   <description><![CDATA[In another show of just how crucial an effective advertising authority is to the advertising and marketing industries, the Advertising Standards Committee (ASA) recently upheld a decision to require Glomail to submit all its ads for pre-clearance for a period of six months.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120409&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 10:10:41 +0200
   </pubDate>
   <title><![CDATA[Sustainable marketing practice: the best route for brands (part II of II)]]></title>
   <description><![CDATA[Leslie Pascaud, Director of Responsible Marketing Practice, Added Value Europe, will speak at the Brands & Branding for Good conference on 20th and 21st October 2009, courtesy of Added Value SA. In this final installment, she outlines the building blocks to a sustainable marketing strategy for brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120412&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 11:05:32 +0200
   </pubDate>
   <title><![CDATA[Nando's launches new website]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120420&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 11:07:30 +0200
   </pubDate>
   <title><![CDATA[Babies R Us launches reality TV show]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120421&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 09:26:14 +0200
   </pubDate>
   <title><![CDATA[Account moves: 16 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced in this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120415&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 10:46:53 +0200
   </pubDate>
   <title><![CDATA[Pendoring deadline extended]]></title>
   <description><![CDATA[Didn't get your Pendoring entries in on time? Well, you're in luck, as we are accepting entries until 3 August 2009. Please note that this is the final deadline and that no entries will be accepted after this date.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120418&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 09:36:38 +0200
   </pubDate>
   <title><![CDATA[Mandela – A special brand of magic]]></title>
   <description><![CDATA[Since his release from prison in 1990, Nelson Mandela has become a global icon for peace, tolerance, reconciliation and humanity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120411&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Jul 2009 11:09:38 +0200
   </pubDate>
   <title><![CDATA[Gestetner SA becomes Ricoh SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120422&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Jul 2009 09:45:59 +0200
   </pubDate>
   <title><![CDATA[Sustainable marketing practice: the best route for brands (part I of II)]]></title>
   <description><![CDATA[Leslie Pascaud, Director of Responsible Marketing Practice, Added Value Europe, will speak at the Brands & Branding for Good conference on 20th and 21st October 2009, courtesy of Added Value SA. In this first of a two part series, she outlines the building blocks to a sustainable marketing strategy for brands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120343&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:41:31 +0200
   </pubDate>
   <title><![CDATA[Engen leads with safe, convenient fuel payments]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120358&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:22:12 +0200
   </pubDate>
   <title><![CDATA[Clean victory for Maq washing powder]]></title>
   <description><![CDATA[The vital importance of the Advertising Standards Authority (ASA) was underscored recently when, in a landmark ruling this week, the ASA upheld a complaint by Bliss Chemicals, manufacturers of MAQ washing powder, against claims on the packaging of Unilever product Sunlight Washing Powder.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120353&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:33:02 +0200
   </pubDate>
   <title><![CDATA[Avis MiniLease solution takes off]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120356&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Fri, 17 Jul 2009 09:54:30 +0200
   </pubDate>
   <title><![CDATA[Mercedes Benz E Class launches with Wideopen platform]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120354&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 11:44:43 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[In this installment of Chit-Chat, feast on these hot topics: "Moving beyond communication"; "Service is a swear word"; "Truck advertising"; "Quote of the month"; "Online video makes progress" and "'Sunday World's' new image".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120349&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 11:25:45 +0200
   </pubDate>
   <title><![CDATA[Vodacom "Single Ladies" campaign gets legs]]></title>
   <description><![CDATA[Charles Ash reports on the first-of-its-kind “flash mob” event organised by Vodacom as part of its “Single Ladies” campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120347&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:36:25 +0200
   </pubDate>
   <title><![CDATA[Jo-Ann Strauss is the face of LUX Body Wash]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120357&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 12:20:39 +0200
   </pubDate>
   <title><![CDATA[New appointments: 14 July 2009]]></title>
   <description><![CDATA[New appointments and promotions announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120350&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 09:40:32 +0200
   </pubDate>
   <title><![CDATA[Brewer's Media Directory released in digital format]]></title>
   <description><![CDATA[The recently released Brewer's Media Directory is a treasure chest of information for anybody in the media, PR, marketing or related industries as Charles Ash elaborates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120342&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 14 Jul 2009 13:29:30 +0200
   </pubDate>
   <title><![CDATA[Absa Currie Cup new logo]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120355&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:48:11 +0200
   </pubDate>
   <title><![CDATA[President Obama connects to African youth on MXit]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120261&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:40:12 +0200
   </pubDate>
   <title><![CDATA[SAARF OHMS data for the Cape now available]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120259&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:43:35 +0200
   </pubDate>
   <title><![CDATA[Environmentally friendly campaign for Consol]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120260&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:51:11 +0200
   </pubDate>
   <title><![CDATA[South Africa mobile advertising revenue surges in 2009]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120262&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:12:52 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Illegally outdoor and iPhone applications]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John looks at the increase in illegally erected billboards as well as the application retailing business model which Apple is pioneering with its iPhone application store..]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120255&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Jul 2009 09:26:39 +0200
   </pubDate>
   <title><![CDATA[Account moves: 9 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120254&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 10:25:56 +0200
   </pubDate>
   <title><![CDATA[Loeries goes hi-tec]]></title>
   <description><![CDATA[The Loeries implemented a cutting-edge electronic system to enhance and streamline the judging process. Charles Ash spoke to Andrew Human, CEO of the Loeries Awards for the low down.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120250&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:56:45 +0200
   </pubDate>
   <title><![CDATA[Sowetan on the move with SP Media]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120263&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 10:42:51 +0200
   </pubDate>
   <title><![CDATA[Venture capital helps local pay-per-click company expand internationally]]></title>
   <description><![CDATA[Mark Shuttleworth’s venture capital company, Here Be Dragons (HBD), has helped local pay per click business, Clicks2Customers (C2C), grow into international markets.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120253&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 10:39:38 +0200
   </pubDate>
   <title><![CDATA[Make cost-per-click and conversion rates work for you]]></title>
   <description><![CDATA[Leading online search optimisation and advertising campaign management experts AlterSage, provide detailed information on how to maximise your online ad spend with Google.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120252&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 09 Jul 2009 11:26:36 +0200
   </pubDate>
   <title><![CDATA[Hang tough]]></title>
   <description><![CDATA[Charles Foster says evidence shows that cutting marketing spend in tough times is a false economy.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120256&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 10 Jul 2009 17:23:11 +0200
   </pubDate>
   <title><![CDATA[Save our ASA]]></title>
   <description><![CDATA[John Farquhar and Sandra Gordon call for an end to the bickering and financial manipulation within the levy collection  agency. Arguing that the demise of either SAARF or the ASA  are unthinkable options.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120251&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Jul 2009 10:18:15 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions roundup]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120196&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Jul 2009 12:35:56 +0200
   </pubDate>
   <title><![CDATA[No secret to sales success]]></title>
   <description><![CDATA[Books like "The Secret" argue that positive thoughts are enough to achieve success. Ian Rheeder believes successful salesmanship requires more.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120189&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Jul 2009 10:23:02 +0200
   </pubDate>
   <title><![CDATA[Sarie Magazine turns 60]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120197&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Jul 2009 09:11:55 +0200
   </pubDate>
   <title><![CDATA[New applications  boost the rise of MMS]]></title>
   <description><![CDATA[English physicist and science-fiction author, Arthur C. Clarke once said this about technology, “Any sufficiently advanced technology is indistinguishable from magic”. Victor Rakhale of Digital Frontiers explores why MMS is not used more extensively.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120181&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Jul 2009 10:13:11 +0200
   </pubDate>
   <title><![CDATA[17 Academy takes off]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120193&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Jul 2009 10:15:54 +0200
   </pubDate>
   <title><![CDATA[Entries for 2009 OHMSA Awards Open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120194&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Jul 2009 09:17:43 +0200
   </pubDate>
   <title><![CDATA[Educating the ad industry and maximising outdoor]]></title>
   <description><![CDATA[John looks at recent moves by Microsoft and Google to better educate the advertiser industry on the proper use of digital while also zoning in on the value of outdoor media.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120182&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Jul 2009 09:58:59 +0200
   </pubDate>
   <title><![CDATA[New appointments: 7 July 2009]]></title>
   <description><![CDATA[New appointments and promotions announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120192&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Jul 2009 09:00:36 +0200
   </pubDate>
   <title><![CDATA[Don't lose your voice in the cool economic climate]]></title>
   <description><![CDATA[Communication is what connects you with your customers, staff and other stakeholders, so it should remain high on the priority list in an economic downturn says Ronelle Bester, MD of Red Ribbon Communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120179&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 07 Jul 2009 10:25:23 +0200
   </pubDate>
   <title><![CDATA[The Loeries Judging Process]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120198&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Jul 2009 17:12:43 +0200
   </pubDate>
   <title><![CDATA[Core circulation breakthrough]]></title>
   <description><![CDATA[Ads 24 have taken a positive step in advertising the core circulations (excluding 3rd party bulk and PMIE copies) for their five Sunday papers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120133&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 12:42:15 +0200
   </pubDate>
   <title><![CDATA[The smell of things to come]]></title>
   <description><![CDATA[Of the five senses, the sense of smell is the most neglected by marketers. Technology is available to help change this and engage the consumer's senses even further, Charles Ash elaborates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120064&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 13:20:10 +0200
   </pubDate>
   <title><![CDATA[Strategic Marketing Questionnaire for Chartered Marketers: Issue 3, 2009]]></title>
   <description><![CDATA[Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120070&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 20:21:56 +0200
   </pubDate>
   <title><![CDATA[Rapport praat Pendoring se taal]]></title>
   <description><![CDATA[“’n Mens kry die indruk dat dit vir reklameskeppers deesdae soveel makliker is om advertensies in Engels te skep en as daar druk van die bemarker en kliënt is, ŉ poging sal aanwend om dit in Afrikaans te laat werk – en dis presies die fout wat  gemaak word."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120104&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 14:14:01 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: New research for old and the Cannes awards]]></title>
   <description><![CDATA[John Farquhar looks at the need for new research in a recession and zooms in on some of the winners of Cannes awards this year.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120077&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 14:09:16 +0200
   </pubDate>
   <title><![CDATA[Jackson's death overwhelms internet]]></title>
   <description><![CDATA[Focus shifted from Iran to the sudden death of the pop legend Michael Jackson in the past week as the world was thrust into a frenzied demand for news relating to his death.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120076&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 20:15:50 +0200
   </pubDate>
   <title><![CDATA[ATKV steun Pendoring met woord EN daad]]></title>
   <description><![CDATA[“Reklame is iets waarmee die verbruiker daagliks te doen kry. Dis die taal wat ons noop om tot aksie oor te gaan en juis daarom belê die ATKV in Pendoring: dis vir ons ‘n meganisme om te verseker dat Afrikaanssprekendes elke dag die mooiste, mooiste taal hoor en dan hopelik aanleer en gebruik."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120098&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 20:20:49 +0200
   </pubDate>
   <title><![CDATA[Pendoring: Wys jou trots Suid-Afrikaanse kleure!]]></title>
   <description><![CDATA[Wys jou trots Suid-Afrikaanse kleure en steek 'n vet tjekkie in die sak!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120102&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 20:19:49 +0200
   </pubDate>
   <title><![CDATA[Pendoring-studentewenners wil nog goud wen]]></title>
   <description><![CDATA[“Daar was ’n groot ophef rondom Pendoring en ons móés net eenvoudig deel wees daarvan! Om die eerste prys in die studentekategorie te verower, was die kersie op die koek en het baie vir my beteken. Dit lyk nie net goed op my CV nie, dit bewys ook ek kán. Die beurs van R10 000 was ’n bykomende bonus – enige hulp is altyd welkom.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120100&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 12:28:52 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 2 July 2009]]></title>
   <description><![CDATA[Account moves and wins announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120062&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 19:32:51 +0200
   </pubDate>
   <title><![CDATA[Creative Circle officially endorses Pendoring]]></title>
   <description><![CDATA[Pendoring, South Africa’s premier Afrikaans advertising awards to promote and acknowledge excellence in Afrikaans advertising, has been voted for by the Creative Circle, official representative body for the creative advertising community in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 19:44:52 +0200
   </pubDate>
   <title><![CDATA[ATKV supports Pendoring in word and deed]]></title>
   <description><![CDATA[“Consumers face advertising every single day of their lives. It’s the language that encourages them to go into action, and this is why the ATKV (Afrikaanse Taal- en Kultuurvereniging) invests in Pendoring.  We see it as a mechanism that will ensure Afrikaans speakers hear the most beautiful language every day and then hopefully learn and use it.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120099&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 20:16:38 +0200
   </pubDate>
   <title><![CDATA[Is jou inskrywings al reg? Sluitingsdatum is 17 Julie 2009]]></title>
   <description><![CDATA[‘n Kontantprys van R6 000 is op die spel vir kategoriewenners, terwyl die algehele studentewenner ‘n studiebeurs ter waarde van R10 000 sal inpalm.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120096&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 13:30:51 +0200
   </pubDate>
   <title><![CDATA[Integration with other channels key to mobile marketing]]></title>
   <description><![CDATA[Mobile marketing has burst into the mainstream. Ahmed Khajee of CellSmart shares some insight on ways to tame this marketing beast.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120071&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 20:11:44 +0200
   </pubDate>
   <title><![CDATA[Rapport speaks Pendoring's language]]></title>
   <description><![CDATA[“One gets the impression that nowadays it is so much easier for advertising people to create advertisements in English, and, only if there is pressure from the marketer and client, will they attempt to make it work in Afrikaans – and that is precisely the problem."]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120107&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 13:09:41 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards – whose ego reigns supreme?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120067&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 13:07:40 +0200
   </pubDate>
   <title><![CDATA[New advertising packages now available on Sony Entertainment Television (SET)]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120066&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 13:05:39 +0200
   </pubDate>
   <title><![CDATA[Ben 10 convention takes Johannesburg by storm]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120065&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 13:11:32 +0200
   </pubDate>
   <title><![CDATA[Online billboard site trip]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120068&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 20:06:22 +0200
   </pubDate>
   <title><![CDATA[Pendoring awaits entries in all languages]]></title>
   <description><![CDATA[Show off your truly South African colours and win!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120103&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 13:54:22 +0200
   </pubDate>
   <title><![CDATA[The Customer's Bill of Rights]]></title>
   <description><![CDATA[Peter S. Finkelstein, author of “The Sales Executive’s Companion” created a punchy, relevant "Customer Bill of Rights". Charles Ash shares his views on dismal customer service which is sadly, increasingly becoming the norm.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120074&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 19:50:19 +0200
   </pubDate>
   <title><![CDATA[Pendoring student winners keen to notch up another gold]]></title>
   <description><![CDATA[“There was this big hype concerning Pendoring, and we just had to be part of it! Receiving the first prize in the student category was the cherry on top and meant a lot to me. It not only looks great on my CV, it also proves that I’m capable. The bursary of R10 000 was an added bonus – any assistance is always welcome.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120101&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 19:37:16 +0200
   </pubDate>
   <title><![CDATA[Are your entries ready?  Closing date is 17 July 2009]]></title>
   <description><![CDATA[A cash prize of R6 000 is up for grabs in each category and the overall student winner walks away with a study bursary to the value of R10 000.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120097&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 13:13:10 +0200
   </pubDate>
   <title><![CDATA[Grand-Pa® regeneration project goes to Khayelitsha]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120069&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 02 Jul 2009 20:26:02 +0200
   </pubDate>
   <title><![CDATA[Creative Circle stem vir Pendoring]]></title>
   <description><![CDATA[Die Creative Circle, verteenwoordigende liggaam vir Suid-Afrika se skeppende reklamegemeenskap, het amptelik sy steun aan die Pendoring-toekennings vir die bevordering en bekroning van voortreflike Afrikaanse reklame toegesê.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=120094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Jun 2009 12:15:12 +0200
   </pubDate>
   <title><![CDATA[Primedia Africa and Coke Zero get it wrapped]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119988&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Jun 2009 11:31:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: 30 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119983&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Jun 2009 12:19:54 +0200
   </pubDate>
   <title><![CDATA[New MMS/SMS hybrid format introduced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119989&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Jun 2009 12:27:48 +0200
   </pubDate>
   <title><![CDATA[Obama campaign technology available in South Africa]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119991&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Jun 2009 12:25:21 +0200
   </pubDate>
   <title><![CDATA[Med Lemon brings added warmth this winter]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119990&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Jun 2009 12:12:29 +0200
   </pubDate>
   <title><![CDATA[Training tomorrow's digital marketers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119987&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 30 Jun 2009 12:06:30 +0200
   </pubDate>
   <title><![CDATA[Mobile viral marketing campaign a great success]]></title>
   <description><![CDATA[When it comes to viral marketing, success is never a guarantee. A recent campaign by Yonder Mobile Media however seems to have resonated with the public and achieved considerable success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119985&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 29 Jun 2009 15:58:02 +0200
   </pubDate>
   <title><![CDATA[Zimbabwe embraces ICT marketing]]></title>
   <description><![CDATA[The role of the internet and the mobile phone in modern day marketing and advertising can never be underestimated, industry experts from inside Zimbabwe say.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119963&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 29 Jun 2009 15:22:56 +0200
   </pubDate>
   <title><![CDATA[MTN SMS fiasco a customer service disgrace]]></title>
   <description><![CDATA[The latest SMS fiasco which MTN is currently embroiled in should be the least of their concerns says Charles Ash.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119962&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 29 Jun 2009 15:09:44 +0200
   </pubDate>
   <title><![CDATA[9 Trends in youth marketing for 2009]]></title>
   <description><![CDATA[It's a dynamic market segment that is prone to flaky fads and rapidly changing trends. HDI Youth Marketeers provide insight into nine key areas which marketers need to watch and take cognisance of when considering the youth market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119961&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 29 Jun 2009 16:33:36 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: The power of PR]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John focuses on the value of public relations as a tool with which to keep your brand on the consumer's radar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119965&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 11:56:25 +0200
   </pubDate>
   <title><![CDATA[Khuza Award winners 2009 plus key insights into youth advertising]]></title>
   <description><![CDATA[The Khuza Awards ceremony held at the Indaba Hotel in Johannesburg yesterday gave keen insights into youth market advertising. This report contains details of the winners with some key findings of the research conducted.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119876&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 13:13:02 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 25 June 2009]]></title>
   <description><![CDATA[The latest account moves and wins announced in the past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119889&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 12:57:10 +0200
   </pubDate>
   <title><![CDATA[Gauride gets branded]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119886&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 12:44:08 +0200
   </pubDate>
   <title><![CDATA[New Plascon ad NOT about colour]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119882&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 09:37:00 +0200
   </pubDate>
   <title><![CDATA[Welcome to the New World Order (part II of II)]]></title>
   <description><![CDATA[Be sure to read the first installment of this highly informative two part breakdown of the most notable trends impacting the marketing industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119869&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 12:32:09 +0200
   </pubDate>
   <title><![CDATA[Shoprite expands feeding programme countrywide]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119880&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 25 Jun 2009 09:49:15 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Something for creatives to think about]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John turns his attention to creatives in South Africa and encourages those in the creative fields to be more cognisant of local dynamics as opposed to being Eurocentric cookie-cutters.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119870&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 12:10:02 +0200
   </pubDate>
   <title><![CDATA[Satire: Spanish star wants vuvuzelas banned, Spanish fans want Africans banned]]></title>
   <description><![CDATA[The latest item from side-splitting news satire website Hayibo.com pokes fun at Spanish players complaining about the noise of the vuvuzelas at soccer games.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119879&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 10:08:17 +0200
   </pubDate>
   <title><![CDATA[MXit international expansion: case study]]></title>
   <description><![CDATA[MXit, the wildly popular, locally developed mobile instant messaging platform has recently embarked on an aggressive international expansion strategy. We provide the details in this case study of how they went about growing their international market share.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119872&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 08:53:25 +0200
   </pubDate>
   <title><![CDATA[The S-M Mess (the latest SMS saga)]]></title>
   <description><![CDATA[Hot on the heels of the recent MNET Idols SMS fiasco, another SMS debacle has emerged, this time from MTN and its partners.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119866&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 12:49:11 +0200
   </pubDate>
   <title><![CDATA[New Vodacom ad praises the fans]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119883&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 12:35:20 +0200
   </pubDate>
   <title><![CDATA[Cannes Agrees: SA Radio is Hot]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119881&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 25 Jun 2009 08:22:33 +0200
   </pubDate>
   <title><![CDATA[The future of advertising]]></title>
   <description><![CDATA[Industry veteran, John Farquhar, looks at the findings of new research into advertising effectiveness and trends while providing some interesting rules for the future.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119865&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 13:41:08 +0200
   </pubDate>
   <title><![CDATA[Soccer Week: South Africa’s newest soccer read]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119793&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 11:34:13 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - The demise of YouTube and consumer bombardment]]></title>
   <description><![CDATA[In this installment of Chit-Chat, John Farquhar ponders the demise of Youtube; the bombardment of the average consumer with advertiser messages and questions the viability of international advertising for popular websites.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119777&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 11:53:05 +0200
   </pubDate>
   <title><![CDATA[Outdoor proliferation emerges]]></title>
   <description><![CDATA[Outdoor-advertising media erupts in Gauteng with the emergence of outdoor hoarding clutter along the R24 highway as the country gears up for world class events.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119779&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 12:21:39 +0200
   </pubDate>
   <title><![CDATA[The death of a salesman]]></title>
   <description><![CDATA[Charles Ash ponders the demise of the door-to-door sales industry and shares his experiences of when he once trawled the suburban streets of South Africa as a salesman.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119781&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 24 Jun 2009 12:12:38 +0200
   </pubDate>
   <title><![CDATA[Mick and Nick brands mothers for Look & Listen]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119794&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 13:32:53 +0200
   </pubDate>
   <title><![CDATA[New campaign for Castle Milk Stout drinkers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119791&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 13:01:55 +0200
   </pubDate>
   <title><![CDATA[New appointments: 23 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119786&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 13:29:53 +0200
   </pubDate>
   <title><![CDATA[Steri Stumpie social media campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119789&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 11:21:38 +0200
   </pubDate>
   <title><![CDATA[Can SMS be the next big fund raising tool?]]></title>
   <description><![CDATA[Victor Rakhale of mobile consultancy Digital Frontiers looks at recent advances in premium SMS revenue sharing which favour NGO's and non-profit organisations and wonders if this is the fund raising silver-bullet.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119776&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 11:46:45 +0200
   </pubDate>
   <title><![CDATA[Researching the youth]]></title>
   <description><![CDATA[John Farquhar shares some invaluable insight into the youth market based on the findings of the annual Monash/Sunday Times youth survey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119778&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 11:16:37 +0200
   </pubDate>
   <title><![CDATA[Welcome to the New World Order (part I of II)]]></title>
   <description><![CDATA[The phrase "New World Order" has seldom been used this frequently, nor with such intent. From politics to economics, changes have swept the globe. Idea Engineers' Janice Spark explores some of the major brand trends currently emerging across the world in this compelling two part series.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119774&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 23 Jun 2009 13:37:33 +0200
   </pubDate>
   <title><![CDATA[Europcar brand takes flight with Kulula]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119792&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 11:19:31 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - A problem looming; the youth and a town called "Wanking"]]></title>
   <description><![CDATA[In this week's installment of Chit-Chat, John has a look at retail consumer habits, the youth and a town called "Wanking".]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119662&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 09:56:59 +0200
   </pubDate>
   <title><![CDATA[The agency fee problem]]></title>
   <description><![CDATA[The bane of the advertising industry, since the commission system of paying agencies was dropped, has been negotiating with the client's procurement clan. John Farquhar gives some insight on this long-standing issue in the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119647&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:21:08 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 18 June 2009]]></title>
   <description><![CDATA[Account moves and wins announced this past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119664&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:37:13 +0200
   </pubDate>
   <title><![CDATA[Absa supports Bafana Bafana – today, tomorrow, together]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119667&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 09:50:54 +0200
   </pubDate>
   <title><![CDATA[Sharing is caring: how to solve the digital divide]]></title>
   <description><![CDATA[It's a notoriously famous South African pastime: People huddling around the braai lamenting the crime, poor service delivery and the dire state of South Africa’s broadband penetration levels (the digital divide). Charles Ash shares some insight on how new, freely available technologies can be used to bridge the divide.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119648&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:40:01 +0200
   </pubDate>
   <title><![CDATA[Red Nail leads a new era of giving for paediatric centre]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119668&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:55:46 +0200
   </pubDate>
   <title><![CDATA[Animated HIV advert rakes in the kudos]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119669&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 10:54:44 +0200
   </pubDate>
   <title><![CDATA[10 Steps to finding your target market in Facebook]]></title>
   <description><![CDATA[Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Donna Gunter demystifies social media marketing in this practical, step-by-step guide to maximising the value of online social networking.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119661&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:25:45 +0200
   </pubDate>
   <title><![CDATA[KFC and Primedia sort dinner for moms]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 10:27:42 +0200
   </pubDate>
   <title><![CDATA[That Cadbury gorilla commercial]]></title>
   <description><![CDATA[I must show my hand before I comment on the Cadbury Gorilla commercial. I believe that the only reason marketers spend hard-earned cash on advertising is to lift sales. John Farquhar gives an in-depth analysis into this, non-traditional, off-center advert that so grabbed the public's attention.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119659&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 18 Jun 2009 12:29:31 +0200
   </pubDate>
   <title><![CDATA[Vodacom brings information services closer to visitors]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119666&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 11:28:07 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - Economic downturn; online market research and unapologetic banks]]></title>
   <description><![CDATA[In this week's Chit-Chat, John provides a smorgasbord of invaluable marketing and advertising nuggets to keep you up to date with the latest developments and insights in the industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119559&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 12:05:17 +0200
   </pubDate>
   <title><![CDATA[Mobile media: The hidden opportunity]]></title>
   <description><![CDATA[When it comes to mobile penetration - a term used to describe the percentage of a given population who own a mobile device - South Africa has one of the highest levels of all developing countries. Victor Rakhale elaborates on the size and scope of the industry as it stands.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 12:51:09 +0200
   </pubDate>
   <title><![CDATA[New appointments: 15 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119562&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 11:08:18 +0200
   </pubDate>
   <title><![CDATA[Communicate directly with your customer]]></title>
   <description><![CDATA[Now part of the Makro group, the first Game discount stores opened in KZN about 20 years ago. John Farquhar digs deeper and looks at where and how it all started.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119558&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 17 Jun 2009 08:07:34 +0200
   </pubDate>
   <title><![CDATA[Can you spot the difference?]]></title>
   <description><![CDATA[We look at a local advert with shockingly similar visuals to a famous international campaign by Louis Vuitton.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119564&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 13:57:49 +0200
   </pubDate>
   <title><![CDATA[BP launches new soccer campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119569&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 11:37:46 +0200
   </pubDate>
   <title><![CDATA[Destroy the competition with positioning strategy]]></title>
   <description><![CDATA[An exasperated CEO stood up in a board meeting and exclaimed, “Is that all you marketing &#*$s know how to do, compete on price?”. Steve Tobak shares some wisdom on how marketers can better compete through positioning.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119560&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 14:00:40 +0200
   </pubDate>
   <title><![CDATA[Nestlé Cerelac - small sizes for small budgets]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119571&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 13:54:35 +0200
   </pubDate>
   <title><![CDATA[Soweto cashes in on 2010 excitement with Foosball Open]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119568&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 15 Jun 2009 14:03:22 +0200
   </pubDate>
   <title><![CDATA[A golden opportunity from Halls]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119572&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 12:42:30 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 11 June 2009]]></title>
   <description><![CDATA[Account moves and wins announced this past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119469&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:39:03 +0200
   </pubDate>
   <title><![CDATA[YFM launches nationwide search for White DJ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119477&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 11:27:19 +0200
   </pubDate>
   <title><![CDATA[The colour of competition]]></title>
   <description><![CDATA[In the wake of iBurst's failure to stop Neotel from using the colour orange, Hans Muhlberg, intellectual property law expert, gives his professional opinion on the matter to help any other would-be corporate colour colonists seeking to attain control of the colour spectrum.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119467&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:09:03 +0200
   </pubDate>
   <title><![CDATA[Tractor Outdoor hits target with Golden Arrow]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119472&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 11:44:52 +0200
   </pubDate>
   <title><![CDATA[I could've been a genius, you know]]></title>
   <description><![CDATA[I was reading in AardFarq (John Farquhar's must-read column on Marketingweb) that Google has now lifted its ban on trade marks - which is brilliant news for late-developers like me.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119468&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:14:48 +0200
   </pubDate>
   <title><![CDATA[Loerie Awards announce online advertising judging panel]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119474&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 11:12:43 +0200
   </pubDate>
   <title><![CDATA[Cartels and corporate greed]]></title>
   <description><![CDATA[In this installment of Chit-Chat, John looks at new legislation to criminalise cartels, the greed of some marketing execs who try to fleece consumers at every turn and how the coffee-shop industry is being hotly contested in the US.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119466&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:07:42 +0200
   </pubDate>
   <title><![CDATA[Kulula keeps its nose on the ball]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:37:24 +0200
   </pubDate>
   <title><![CDATA[Danone Clover takes a stand against child hunger]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119476&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:12:28 +0200
   </pubDate>
   <title><![CDATA[LoveLife's new initiative in fight against AIDS]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119473&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 10:37:18 +0200
   </pubDate>
   <title><![CDATA[Building a brand]]></title>
   <description><![CDATA[John Farquhar shares some insight on how advertising campaigns can build memorable, iconic brands by tapping into the public zeitgeist.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119464&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 13:26:15 +0200
   </pubDate>
   <title><![CDATA[Media Adspend for April and past year]]></title>
   <description><![CDATA[We provide the latest data on adspend across all media types for April 2009 vs April 2008 and for the past year. We see some interesting trends emerging.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119475&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 13:55:06 +0200
   </pubDate>
   <title><![CDATA[MOST Awards – Weighting and Research Methodology]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119395&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 09 Jun 2009 12:52:10 +0200
   </pubDate>
   <title><![CDATA[Six mistakes to avoid when using social media]]></title>
   <description><![CDATA[Diane Charton, MD of Acceleration Media shares some invaluable insight into the common mistakes which companies make when approaching social media and cautions on how you can avoid them.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119390&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Jun 2009 14:17:56 +0200
   </pubDate>
   <title><![CDATA[Sick and tired of uninspired instore advertising?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119398&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Jun 2009 13:50:44 +0200
   </pubDate>
   <title><![CDATA[New appointments: 9 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119394&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Jun 2009 14:47:37 +0200
   </pubDate>
   <title><![CDATA[Allan Gray billboard conveys powerful message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119402&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Jun 2009 14:33:33 +0200
   </pubDate>
   <title><![CDATA[Vodacom continues the player 23 story]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119400&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Jun 2009 13:12:32 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - Bing and game consoles]]></title>
   <description><![CDATA[John Farquhar has a look at Microsoft's new search engine as well as sharing his thoughts on opportunities in the game console market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119392&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Jun 2009 12:57:31 +0200
   </pubDate>
   <title><![CDATA[Confederations Cup live and free on the big screen]]></title>
   <description><![CDATA[There's no doubt that the enormously successful IPL marketing campaign raised the bar for sport marketers in this country. With the Confed Cup in a few days time, it's heartening to see Ster-Kinekor coming to the party in a very significant way.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119391&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Jun 2009 14:08:28 +0200
   </pubDate>
   <title><![CDATA[Energy giant joins digital mapping fray]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119397&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Jun 2009 13:57:29 +0200
   </pubDate>
   <title><![CDATA[From Imperial Car Rental to Europcar]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119396&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 09 Jun 2009 13:30:26 +0200
   </pubDate>
   <title><![CDATA[Who uses the mobile internet and why this is not important]]></title>
   <description><![CDATA[Mobile marketing expert Alexander Gregori ponders the apprehensive approach taken by marketers when it comes to tackling the mobile platform.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119393&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 08 Jun 2009 15:32:29 +0200
   </pubDate>
   <title><![CDATA[New tools for measuring outdoor media]]></title>
   <description><![CDATA[Media owners are constantly under the measurement and delivery spotlight. 
ABC's, RAM's, TAM's , AdCheck and other tools, ensure a steady flow of information to marketers. But what of the burgeoning out of home media sector?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119364&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Jun 2009 10:16:57 +0200
   </pubDate>
   <title><![CDATA[Marketing's crystal ball]]></title>
   <description><![CDATA[Futurology is a new discipline, undefined academically and known by many names: futures studies; futures research; prospective; and strategic foresight. Tanja Hichert demystifies the links between futurology and marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119265&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 12:35:22 +0200
   </pubDate>
   <title><![CDATA[The Loerie Awards announce communication design judging panel ]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119276&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Jun 2009 08:38:06 +0200
   </pubDate>
   <title><![CDATA[Brand dilution: can we finally 'laugh it off'?]]></title>
   <description><![CDATA[Can the law still protect well known brands against dilution? What’s dilution, you ask? Hans Muhlberg, intellectual property legal expert elaborates on this prickly matter.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119261&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Jun 2009 12:30:04 +0200
   </pubDate>
   <title><![CDATA[Stamps do justice to art in Constitutional Court]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119273&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 04 Jun 2009 07:09:54 +0200
   </pubDate>
   <title><![CDATA[New appointments: 2 June 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119259&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 12:28:00 +0200
   </pubDate>
   <title><![CDATA[Bing - Microsoft's answer to Google has just launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119271&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 07:48:06 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 4 June 2009]]></title>
   <description><![CDATA[Account moves and wins announced this past week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119260&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 12:38:23 +0200
   </pubDate>
   <title><![CDATA[Female perspectives of ‘new realities’ of life in SA]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119277&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Thu, 04 Jun 2009 12:32:19 +0200
   </pubDate>
   <title><![CDATA[Comutanet provides mass market insight at SAMRA conference]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119274&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Wed, 03 Jun 2009 15:02:24 +0200
   </pubDate>
   <title><![CDATA[Sustain the brand image]]></title>
   <description><![CDATA[There is little doubt that the current recession is biting and having a negative effect on consumers’ behaviour. John Farquhar elaborates and cautions marketers about going to ground.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119248&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Jun 2009 14:23:06 +0200
   </pubDate>
   <title><![CDATA[Hard hitting 2009 Pendoring campaign wants to prevent Afrikaans from losing its lustre]]></title>
   <description><![CDATA[TV newsreader Riaan Cruywagen, a waiter in a steakhouse? Not so far-fetched and inconceivable – if Afrikaans advertising is allowed to lose its brilliance!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119208&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Tue, 02 Jun 2009 15:18:27 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: The frugal buyer threat]]></title>
   <description><![CDATA[A lengthy recession creates a more cautious and frugal customer and, as a result, their confidence levels drop and remain low. John Farquhar investigates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119214&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Jun 2009 15:36:58 +0200
   </pubDate>
   <title><![CDATA[Forget 'The Colour Purple' - beware the colour Orange]]></title>
   <description><![CDATA[In what may rank as the most ambitious, frivolous and entertaining corporate complaints in South Africa of late, the Advertising Standards Authority (ASA) has ruled in favour of Neotel over a complaint laid by iBurst. Neotel is free to use the colour orange. ORANGE!?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119215&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Jun 2009 15:09:26 +0200
   </pubDate>
   <title><![CDATA[Studente in wolke oor nuwe Pendoring-kategorie]]></title>
   <description><![CDATA[“ Re thobetse ho utlwa ditaba tse monate.”
“Tiri kufara.”
“Sitfokotile kakhulu.”
Sibonga umvelingqangi. Manje sizozijabulisa.”
“Dit maak ons harte bly.”

Dít is van die positiewe kommentaar van Vega, the Brand Communication School, se studente oor die goeie nuus dat die Pendoring-reklametoekennings 'n nuwe kategorie vir studente ingestel het en van vanjaar af ook studente gaan bekroon vir die beste ‘Eg Suid-Afrikaanse' advertensie - in enige medium.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119212&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Jun 2009 15:11:24 +0200
   </pubDate>
   <title><![CDATA[Veldtog wil keer dat Afrikaans sy glans verloor]]></title>
   <description><![CDATA[TV-nuusleser Riaan Cruywagen as kelner in braairestourant? Glad nie so ondenkbaar en vergesog nie – as Afrikaanse reklame toegelaat word om sy glans te verloor!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119206&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Jun 2009 14:38:08 +0200
   </pubDate>
   <title><![CDATA[Dagbreek Trust and Pendoring 'soul mates']]></title>
   <description><![CDATA[“The Dagbreek Trust and Pendoring are ideal companions: both put the promotion and survival of Afrikaans and Afrikaans media first. The Trust associates itself fully with the 2009 Pendoring campaign’s topical and to-the-point pay-off line: ‘Don’t neglect the language’, followed by the clarion call to action: ‘Create in Afrikaans’ to promote and acknowledge excellent Afrikaans advertising. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119210&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Jun 2009 15:10:16 +0200
   </pubDate>
   <title><![CDATA[Dagbreek Trust en Pendoring 'sielsgenote']]></title>
   <description><![CDATA[“Die Dagbreek Trust en Pendoring is ideale pasmaats", só sê dr. Danie Cronjé, voorsitter van Die Dagbreek Trust en voormalige voorsitter van Absa.

]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119209&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Jun 2009 14:57:37 +0200
   </pubDate>
   <title><![CDATA[Die Afrikaans film industrie]]></title>
   <description><![CDATA[Die eerste keer wat ek regtig gehoor het van die SA Film Industrie was ek skaars uit my doeke. Toe ek verstand begin kry het, is ek ingelig dat my oupa ‘n rol in ‘n Jamie Uys-film gehad het. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119213&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 02 Jun 2009 14:45:24 +0200
   </pubDate>
   <title><![CDATA[Students, lecturers agree: Pendoring rocks]]></title>
   <description><![CDATA[Great excitement about new category for Truly South African advertising at Vega, the Brand Communication School.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119211&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:32:43 +0200
   </pubDate>
   <title><![CDATA[Last call for Loeries entrants]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119103&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 13:56:32 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 28 May 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119098&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:24:21 +0200
   </pubDate>
   <title><![CDATA[Aquafresh proves a picture is worth 3000 smiles]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119101&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 12:54:01 +0200
   </pubDate>
   <title><![CDATA[Moving the mainstream]]></title>
   <description><![CDATA[The idea that they conceptualise strategies that generate millions of rands for marketers for a minuscule fee has always bugged advertising agencies. John Farquhar ponders the future of relationships between agencies and clients.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:36:19 +0200
   </pubDate>
   <title><![CDATA[Companies team up to clean Joburg]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119104&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 13:22:20 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Donuts, Mobile Marketing and Sex]]></title>
   <description><![CDATA[In this installment of Chit-Chat, John Farquhar looks at the booming sex industry, mobile marketing hype and trends on Youtube.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:45:30 +0200
   </pubDate>
   <title><![CDATA[Cinema shows its resilience]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119105&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 11:48:53 +0200
   </pubDate>
   <title><![CDATA[Behind the success of the IPL cricket tournament]]></title>
   <description><![CDATA[Now that the dust has settled, the fans have departed and most of the cricket teams involved have flown back to India, the question everyone is asking is: How on earth did they pull off the advertising and marketing?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119089&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 11:09:38 +0200
   </pubDate>
   <title><![CDATA[Youth marketing case study]]></title>
   <description><![CDATA[Student Village, a leader in youth marketing aimed at the 18-24 year old market, has a number of successes under its belt. We look at a typical campaign and how they pull it off.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119086&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:18:30 +0200
   </pubDate>
   <title><![CDATA[Vodacom trials location-based advertising on The Grid]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119100&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 10:37:23 +0200
   </pubDate>
   <title><![CDATA[Convergence marketing: The way of the future]]></title>
   <description><![CDATA[According to media expert, Pierre van der Hoven, CEO of Southern Africa Direct, cross-platform advertising campaigns that combine new media and traditional media deliver measurable results and far outweigh one-dimensional marketing efforts.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119085&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 28 May 2009 14:29:10 +0200
   </pubDate>
   <title><![CDATA[Markex 2009 rolls into town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119102&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 15:26:32 +0200
   </pubDate>
   <title><![CDATA[Introducing the MOST Awards]]></title>
   <description><![CDATA[Wag the Dog, publishers of The Media, Strategic Marketing, The Media Online and of course, the marketing world's favourite website Marketingweb, has initiated an award programme aimed at creating excellence in media owner marketing and sales. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119025&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 11 Jun 2009 06:53:49 +0200
   </pubDate>
   <title><![CDATA[Plenty 4 Twenty London Pie campaign]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119030&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 15:56:52 +0200
   </pubDate>
   <title><![CDATA[Red Heart rum bottle hang grabs attention]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119031&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 16:09:27 +0200
   </pubDate>
   <title><![CDATA['Ridiculous' new book launched]]></title>
   <description><![CDATA[In just about any industry or sphere of life, there are a number of words of wisdom, sayings, quirky hints, tips, rules-of-thumb, advice and ostensible best-practises which are passed on, unquestioned, unchecked and unchallenged. A new book series seeks to challenge and ponder the value of blithely accepted wisdoms in the creative industries.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119014&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 16:02:59 +0200
   </pubDate>
   <title><![CDATA[Edgars 2010 FIFA World Cup store on your mobile phone]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119033&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 11:40:18 +0200
   </pubDate>
   <title><![CDATA[The Apex Awards 2009 - Winners]]></title>
   <description><![CDATA[Apex 2009 has come and gone. We give you the list of winners of this prestigious award.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119012&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 16:18:10 +0200
   </pubDate>
   <title><![CDATA[Comutanet takes ownership of largest billboard in Southern Hemisphere]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119028&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 13:58:24 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Iconic brands and logos]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar briefly looks at the iconic Walkman brand and questions the logic that prompts companies to redesign perfectly functional and effective logos.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119016&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 11:09:25 +0200
   </pubDate>
   <title><![CDATA[It’s all about content]]></title>
   <description><![CDATA[Worldwide, particularly in the USA, there is constant debate about the demise of the traditional newspaper as evidence of the increasing loss of circulation and advertising revenue mounts. John Farquhar investigates.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119009&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 26 May 2009 15:43:23 +0200
   </pubDate>
   <title><![CDATA[New appointments: 26 May 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=119027&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 12:16:57 +0200
   </pubDate>
   <title><![CDATA[From Omo to Ego – and Cheese]]></title>
   <description><![CDATA[Gail Klintworth, CEO of Unilever South Africa, has solved many marketing issues in her career. Renée Bonorchis chats to the Zulu-speaking go-getter about soap, deodorant, washing powder – and The Cheese Girl.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118901&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 15:58:04 +0200
   </pubDate>
   <title><![CDATA[Zulu title achieves record ABC's]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118914&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 14:57:19 +0200
   </pubDate>
   <title><![CDATA[Columnists can be brands too]]></title>
   <description><![CDATA[It's always a delight to see intellectuals, columnists and social commentators going at each other. Goodman Chauke comments on a public spat between columnists in the newspaper and how being a columnist creates an opportunity for building a personal brand.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118911&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 16:06:01 +0200
   </pubDate>
   <title><![CDATA[Nando’s rides on]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118918&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 15:23:04 +0200
   </pubDate>
   <title><![CDATA[The power of language in advertising]]></title>
   <description><![CDATA[The placement of a government billboard at a taxi rank in Cape Town aimed at encouraging people to break their addiction to electricity and be more energy efficient generated two interesting opposing views on an impressive local website recently.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118912&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 14:25:36 +0200
   </pubDate>
   <title><![CDATA[Now for something COMPLETELY different!]]></title>
   <description><![CDATA[While there's nothing Parisian or posh about the little dorpie Parys, which is just an hour's drive from the heaving metropolis of Johannesburg, Stonehenge-in-Africa, a specialist conference and team-building venue on the town's outskirts certainly offers something worth talking about.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118909&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 13:25:52 +0200
   </pubDate>
   <title><![CDATA[The World's Smallest Billboard]]></title>
   <description><![CDATA[Glenn Howell, an enthusiastic, highly innovative young entrepreneur, has introduced what he calls “The World's Smallest Billboard”. As far as novelty advertising goes, this concept gets full marks.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118903&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 16:04:04 +0200
   </pubDate>
   <title><![CDATA[Southern Sun redefines Fridays to Football Fridays!]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118917&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 15:59:34 +0200
   </pubDate>
   <title><![CDATA[Fresh Living magazine's sales soar]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118915&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 13:57:53 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Untruths in advertising]]></title>
   <description><![CDATA[John zooms in on advertising's sugar-coating tendencies and lays some ground rules for advertisers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118905&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 15:29:32 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 21 May 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118913&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:11:05 +0200
   </pubDate>
   <title><![CDATA[New appointments: 19 May 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118807&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 20 May 2009 13:41:57 +0200
   </pubDate>
   <title><![CDATA[Publishers cutting their own throats?]]></title>
   <description><![CDATA[Worldwide, where the internet has high acceptance and usage, print media are in a panic as they face declining advertising and circulation revenues and the prospect of failure. John Farquhar elaborates on this important issue.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118789&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:38:39 +0200
   </pubDate>
   <title><![CDATA[Vodacom gives generously to innovative Room 13 project]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118810&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:35:22 +0200
   </pubDate>
   <title><![CDATA[Street Pole Ads get bigger]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118809&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 12:38:54 +0200
   </pubDate>
   <title><![CDATA[Opportunity knocks]]></title>
   <description><![CDATA[Intellectual property rights are pivotal to the wellbeing of the creative and marketing industries. Hans Muhlberg looks at TV show rights and usage of international show formats.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118791&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:30:54 +0200
   </pubDate>
   <title><![CDATA[Engen gives brands direct access to thousands of customers]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118808&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 14:17:42 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Twitter, Google, Copywriting and Magazines]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John shows that in SA, Twitter seems to be more for the birds as startling statistics reveal. Also, John takes aim at weak copywriting, the quality of magazines and new developments with Google.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118801&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 14:03:38 +0200
   </pubDate>
   <title><![CDATA[Who will support Team South Africa?]]></title>
   <description><![CDATA[With the Confederations Cup almost here and the FIFA 2010 soccer world cup fast on its way, Damon Freeman asks some necessary questions of corporates and marketers who seem to be leaving things to the last minute.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118799&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 19 May 2009 15:40:42 +0200
   </pubDate>
   <title><![CDATA[Net Prophet succeeds in the Silicon Cape]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118812&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 21 May 2009 13:29:02 +0200
   </pubDate>
   <title><![CDATA[Welcome to the future]]></title>
   <description><![CDATA[We've come a long way since the advent of the telephone and the days of 8-bit games. Charles Ash looks at Vodacom's new service, "The Grid" to remind us just how far technology has taken us.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118796&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 16:08:55 +0200
   </pubDate>
   <title><![CDATA[How much would you pay?]]></title>
   <description><![CDATA[Knowing how much a customer will pay for a product or service assists in making viable pricing decisions. Gustav Bouwer discusses two methods of determining this.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118660&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:15:09 +0200
   </pubDate>
   <title><![CDATA[Gauteng Film Commission backs Bang Bang Club]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118674&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:17:21 +0200
   </pubDate>
   <title><![CDATA[Cannes Lions 2009 Advertiser Of The Year Award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118675&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:29:01 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 14 May 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118677&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 13:03:16 +0200
   </pubDate>
   <title><![CDATA[Laying strong digital foundations]]></title>
   <description><![CDATA[The good news is that you’ve almost certainly already started the process of defining your digital marketing strategy. If you haven't, this short excerpt from the book "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation” should help you ask the right questions as you embark on this journey.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118663&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:13:02 +0200
   </pubDate>
   <title><![CDATA[Interesting new lifestyle magazine Salut! launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118673&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 12:53:30 +0200
   </pubDate>
   <title><![CDATA[Case Study: Wimpy Cups For Votes]]></title>
   <description><![CDATA[Wimpy, one of South Africa’s favourite family restaurants and well-known for its coffee and breakfasts, chose Wednesday 22 April 2009 – Voting Day – to launch the latest marketing campaign called “Cups For Votes”. We reveal all in this interesting case study.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118662&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 11:05:50 +0200
   </pubDate>
   <title><![CDATA[Plumbing new depths]]></title>
   <description><![CDATA[Hans Muhlberg takes a swift glance at how FIFA is protecting itself – and the World Cup 2010 brand – by ensuring that small pubs do not ambush FIFA by selling boerie rolls and beer under its banner, or even its wording . . .

“It sends out a clear signal to any other organisation considering ambush marketing that they will suffer untoward consequences.”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118657&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 11:21:27 +0200
   </pubDate>
   <title><![CDATA[Back to Basics Part 8: The Six Steps To Online Success]]></title>
   <description><![CDATA[The grand finale in the extremely informative series on online marketing, this article sums up the previous seven columns in the series and serves as an at-a-glance guide to the basics of online advertising.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118656&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:22:56 +0200
   </pubDate>
   <title><![CDATA[Comutanet expands into Durban and Cape Town]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118676&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 18 May 2009 17:14:17 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat Retailers, newspapers and industry veterans]]></title>
   <description><![CDATA[In this installment of Chit-Chat, John has a look at the success of Spar in the retail space as well as newspapers in Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118665&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 15:07:25 +0200
   </pubDate>
   <title><![CDATA[New tool to help journalists and benefit PRs]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118671&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 14 May 2009 14:43:35 +0200
   </pubDate>
   <title><![CDATA[Now for something COMPLETELY different!]]></title>
   <description><![CDATA[Not everything on Marketingweb is staid and serious. This new, ad-hoc column serves to entertain and inform you, the valued Marketingweb readers. We introduce Hayibo, a news spoof site as well as inform you of a quality act currently on at the Market Theater in Johannesburg.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118669&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:09:25 +0200
   </pubDate>
   <title><![CDATA[Cream of tourism service excellence take all at Welcome Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118600&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:18:08 +0200
   </pubDate>
   <title><![CDATA[Local mobile marketing course gets global insights]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118601&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:04:38 +0200
   </pubDate>
   <title><![CDATA[EXP gets hands-on with sanitation education]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118597&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 13:50:23 +0200
   </pubDate>
   <title><![CDATA[Strategic Marketing questionnaire for Chartered Marketers - issue 2, 2009]]></title>
   <description><![CDATA[This is the second questionnaire aimed at existing and aspiring Chartered Marketers in South Africa. Each questionnaire submitted will result in one verifiable CPD point being awarded towards the Chartered Marketer designation. Only one questionnaire is permitted for submission per Chartered Marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118590&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 11:39:20 +0200
   </pubDate>
   <title><![CDATA[OPA releases best practise guide for online ads]]></title>
   <description><![CDATA[There's no stopping the online advertising juggernaut. Thankfully, the Online Publishers Association (OPA) has come to the rescue to assist you in the formulation of your online campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118587&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:00:27 +0200
   </pubDate>
   <title><![CDATA[New appointments: 12 May 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118596&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 14:42:10 +0200
   </pubDate>
   <title><![CDATA[Zuma: Strong brands survive tough times]]></title>
   <description><![CDATA["Strong brands survive tough times". This was the message behind a cheeky print advert created and placed in the Sunday Times on 10 May 2009 by brand campaigners, The Red Phone.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118594&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 15:23:17 +0200
   </pubDate>
   <title><![CDATA[Bridging the digital divide]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118602&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 12 May 2009 16:52:16 +0200
   </pubDate>
   <title><![CDATA[Digital: How far will it go?]]></title>
   <description><![CDATA[With digital technology becoming twice as powerful every 18 months and set to keep doing so for the next two years, online is predicted to grow three times more than any other medium.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118549&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 May 2009 16:56:29 +0200
   </pubDate>
   <title><![CDATA[SAARF releases Top 5 lists]]></title>
   <description><![CDATA[The South African Advertising Research Foundation reveals the top-five daily and weekly newspapers, weekly, fortnightly and monthly magazines, as well as radio and TV stations among consumers in LSM 8-10.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118561&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 11 May 2009 17:13:39 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - Technology fads and personality tests]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar wonders if the free-lunch of Twitter, Facebook and Youtube can last for much longer? Also, John looks at personality profiling as a tool to assist market researchers in their analysis of trends.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118564&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 11:32:12 +0200
   </pubDate>
   <title><![CDATA[News Cafe billboard campaign - Q&A]]></title>
   <description><![CDATA[News Cafe have recently unveiled a new billboard campaign aimed at injecting new energy into the brand and attracting new audiences to the popular entertainment and restaurant franchise. Get the details in this Q&A with the team responsible.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 14:30:02 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 7 May 2009]]></title>
   <description><![CDATA[Account moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118485&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 13:26:09 +0200
   </pubDate>
   <title><![CDATA[Publicis SA attack proposed alcohol advertising legislation]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118476&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 13:22:04 +0200
   </pubDate>
   <title><![CDATA[Can advertising creatives rise to the challenge?]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118475&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 14:06:55 +0200
   </pubDate>
   <title><![CDATA[Supalites - powerful new outdoor medium launched]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118479&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 12:39:06 +0200
   </pubDate>
   <title><![CDATA[Mondi Shanduka Newspaper Awards laud SA's premier journalists]]></title>
   <description><![CDATA[South Africa's top journalists were recognised for their work at the Mondi Shanduka Newspaper Awards hosted at the Wanderers Club in Johannesburg on Wednesday.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 13:33:28 +0200
   </pubDate>
   <title><![CDATA[Research industry veteran retires]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118477&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 10:31:22 +0200
   </pubDate>
   <title><![CDATA[Ignoring the value of conversation]]></title>
   <description><![CDATA[John Farquhar looks at the importance of advertiser messages in languages other than English and questions the one-size-fits-all approach favoured by the industry in its communications.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118459&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 11:11:48 +0200
   </pubDate>
   <title><![CDATA[Zimbabwe turns to SA media for news and advertising]]></title>
   <description><![CDATA[Zimbabwe's media landscape lags behind that of neighbouring South Africa at a time when the country's urban populace has turned to South African newspapers and television stations for news value and advertorial information. Tawanda Karombo gives us the insider scoop on the situation.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118461&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 07 May 2009 13:44:30 +0200
   </pubDate>
   <title><![CDATA[ABSA and Indiza Media innovate to create 2010 hype]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118478&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 06 May 2009 14:59:43 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - SA retail marketing mimics US trends]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar looks at SA retail marketing trends in comparison to the US and touches on the importance of advert timing as a factor in eliciting a more favourable response from the target audience.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118443&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:24:39 +0200
   </pubDate>
   <title><![CDATA[New York wink vir Pendoring-Prestigepryswenner]]></title>
   <description><![CDATA[“In die reklamebedryf  word Afrikaans te maklik afgeskeep – wat eintlik belaglik is as mens in ag neem dat dit op twee ná die grootste taal in die land en die mark daar buite so groot is. Ek sou bitter graag wou sien dat daar baie meer oorspronklike Afrikaanse werk geskep word…” ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118394&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 10:33:30 +0200
   </pubDate>
   <title><![CDATA[New appointments: 5 May 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118387&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:40:23 +0200
   </pubDate>
   <title><![CDATA[Pendoring bekroon meer inheemse reklame]]></title>
   <description><![CDATA[Om voortreflike reklame in al Suid-Afrika se inheemse tale aan te moedig, het die Pendoring-organiseerders aangekondig dat ŉ Pendoring-trofee voortaan in elk van die drie subkategorieë van die Eg Suid-Afrikaanse kategorie, naamlik TV, radio en drukmedia, toegeken gaan word, mits die gehalte van die inskrywings dit regverdig.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118396&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:34:22 +0200
   </pubDate>
   <title><![CDATA[Pendoring 2009 to reward more indigenous advertising]]></title>
   <description><![CDATA[To encourage advertising excellence in all of South Africa’s indigenous languages, organisers of the Pendoring Advertising Awards have announced that a Pendoring trophy will henceforth be awarded in each of the three sub-categories of the Truly South African category, namely TV, radio and print, provided the quality of the work warrants it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118395&amp;sn=Marketingweb+detail</link>
   
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<item>

   <pubDate>
      Tue, 05 May 2009 10:41:11 +0200
   </pubDate>
   <title><![CDATA[Eurobest Festival venue announced]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118389&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:20:33 +0200
   </pubDate>
   <title><![CDATA[New York beckons Pendoring prestige prize winner]]></title>
   <description><![CDATA[“Afrikaans is neglected too easily in the advertising industry, which is actually quite absurd if you take into account that it is the third largest language in the country, and the market out there so big. I would dearly like to see the creation of far more original Afrikaans work …”]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118393&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 10:37:46 +0200
   </pubDate>
   <title><![CDATA[Loerie internet advertising get major boost]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118388&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 05 May 2009 12:34:00 +0200
   </pubDate>
   <title><![CDATA[Pendoring sponsorship growing]]></title>
   <description><![CDATA[For the Pendoring Advertising Awards it certainly is not a case of the longer it lasts, the worse it becomes, but rather the longer it lasts, the more...and better it becomes!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118391&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 12:38:11 +0200
   </pubDate>
   <title><![CDATA[Pendoring se borgskapsteun kring steeds uit]]></title>
   <description><![CDATA[Met Pendoring is dit beslis nie ’n geval van hoe later hoe kwater nie, maar hoe later, hoe beter en méér!]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118392&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:50:57 +0200
   </pubDate>
   <title><![CDATA[FNB backs Pendoring for third consecutive year]]></title>
   <description><![CDATA[“Pendoring gives FNB the opportunity to acknowledge excellent Afrikaans advertising, which allows this target market to make meaningful buying decisions, particularly in the current tough economic environment where money is scarce, says Ilse Smuts, FNB Marketing Manager: Core Banking Solutions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118398&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 13:56:04 +0200
   </pubDate>
   <title><![CDATA[FNB weer vierkantig agter Pendoring]]></title>
   <description><![CDATA[“Pendoring gee FNB die geleentheid om erkenning te gee aan uitmuntende Afrikaanse reklame wat dié teikenmark help om sinvolle besluite te neem, veral in die huidige moeilike ekonomiese omgewing waar geld nogal skaars is,” sê me. Ilse Smuts, bemarkingsbestuurder : Core Banking Solutions van FNB.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118399&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 15:19:24 +0200
   </pubDate>
   <title><![CDATA[MarketingWeb's first Afrikaans newsletter]]></title>
   <description><![CDATA[In this, MarketingWeb's first Afrikaans newsletter, we break from our traditional newsletter format in order to create awareness around the upcoming, prestigious Pendoring awards ceremony. So as not to alienate our English readers, each Afrikaans article has an English version linked to it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118405&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 05 May 2009 14:11:28 +0200
   </pubDate>
   <title><![CDATA[Toyota neem weer die leiding met Pendoring-borgskap]]></title>
   <description><![CDATA[Terwyl talle maatskappye geneig is om die waarde van goeie Afrikaanse reklame en die koopkrag van Afrikaanssprekendes te onderskat, pluk Toyota die vrugte van sy volgehoue belegging in Afrikaanse reklame.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118403&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 04 May 2009 12:20:52 +0200
   </pubDate>
   <title><![CDATA[RAMS: Radio stations have still not recovered TSL]]></title>
   <description><![CDATA[The amount of time the average South African spends listening to the radio (TSL - Time Spent Listening) has increased by four minutes since the last Radio Audience Measurement (RAMS) release. However, the figure is down year-on-year, according to the South African Advertising Research Foundation (SAARF). ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118361&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 11:22:55 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 30 April 2009]]></title>
   <description><![CDATA[Account moves and wins this announced week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118315&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:53:38 +0200
   </pubDate>
   <title><![CDATA[Kids deliver Morvite message]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118322&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:39:05 +0200
   </pubDate>
   <title><![CDATA[Jan Jacobs chairs Loeries Advertising Jury]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118329&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 10:39:44 +0200
   </pubDate>
   <title><![CDATA[2009 AdReview Winners]]></title>
   <description><![CDATA[The 2009 AdReview Awards have come and gone. Read on for details of all the winners of this prestige advertising award.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118314&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 14:05:15 +0200
   </pubDate>
   <title><![CDATA[Cadbury brings out of space closer to home]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118328&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 15:02:12 +0200
   </pubDate>
   <title><![CDATA[Deliver relevant marketing solutions in challenging times]]></title>
   <description><![CDATA[In case you had not made up your mind about attending the aptly titled show, The Marketing Show, here's an offer to sweeten the deal and help you decide.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118324&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:12:27 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar acknowledges the winners of the recent AdReview awards, the Roger Garlick award and looks at trends for the future of newspapers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118325&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:41:32 +0200
   </pubDate>
   <title><![CDATA[The Loeries Travelling Exhibition hits Vega]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118330&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 30 Apr 2009 13:23:21 +0200
   </pubDate>
   <title><![CDATA[Appealing to Black consumers]]></title>
   <description><![CDATA[John Farquhar takes a closer look at race, advertising and trends in the United States vs South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118326&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Apr 2009 15:40:09 +0200
   </pubDate>
   <title><![CDATA[BrandZ: the top 100 most valuable global brands]]></title>
   <description><![CDATA[The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking published recently by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118295&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Apr 2009 15:27:52 +0200
   </pubDate>
   <title><![CDATA[Unleashing word-of-mouth marketing]]></title>
   <description><![CDATA[Word-of-mouth marketing is one of the more difficult marketing beasts to tame and control. Charles Ash looks at an interesting new specialist agency committed to leveraging the power of word-of-mouth marketing in a manner that it says will deliver results.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118294&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Wed, 29 Apr 2009 08:27:47 +0200
   </pubDate>
   <title><![CDATA[Film and TV production courses available]]></title>
   <description><![CDATA[Do you have grade 12 and are unsure of your future? Have you considered the exploding and challenging world of film and TV production?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118287&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:12:33 +0200
   </pubDate>
   <title><![CDATA[Nando's gets blurry cocky]]></title>
   <description><![CDATA[Just when Nando's was getting lambasted in the media for agreeing to pull the controversial, much publicised “Julius” advert, the brazen chicken franchise shows that the only thing chicken about them is their menu.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118262&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:52:16 +0200
   </pubDate>
   <title><![CDATA[New appointments: 28 April 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118263&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:04:52 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Time out for novices]]></title>
   <description><![CDATA[In this installment of Chit Chat, John Farquhar laments the state of some uninspired advertising in South Africa.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118261&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:24:23 +0200
   </pubDate>
   <title><![CDATA[Predicting what people buy]]></title>
   <description><![CDATA[Birds of a feather don't just flock together- they buy together, John Farquhar takes a closer look.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118258&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 28 Apr 2009 13:44:13 +0200
   </pubDate>
   <title><![CDATA[Harnessing the power of peers]]></title>
   <description><![CDATA[Kids may be bombarded with new stuff - technologies, messages and products – on a daily basis, but they’re also quick to howl, “this is boring!” in the face of an activity that doesn’t meet their exacting standards. Strats Inc, Rebecca Richards looks at this fascinating area of marketing.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118259&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 14:59:03 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Lessons for marketers]]></title>
   <description><![CDATA[This week John looks at an interesting UK based marketing company and the need to be proactive in spotting trends and opportunities in the market.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118183&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 13:25:58 +0200
   </pubDate>
   <title><![CDATA[The HEAT is on]]></title>
   <description><![CDATA[T20 cricket organisers are sparing no effort to ensure they win over fans from sports such as rugby and soccer, writes Gouri Shah.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118175&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 15:10:34 +0200
   </pubDate>
   <title><![CDATA[Youth and the power of cool]]></title>
   <description><![CDATA[The jury is in and the votes are being counted. South Africa’s youth have voted! The coolest brands in the country are about to be revealed in the Sunday Times Generation Next Survey on 31 May 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118177&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 14:40:49 +0200
   </pubDate>
   <title><![CDATA[The elevator pitch at thirty thousand feet]]></title>
   <description><![CDATA[The link between entrepreneurship and marketing is vital for the development of healthy, viable, successful business enterprises. This latest trend shows that we're not the only people who feel that way.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118180&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 15:14:17 +0200
   </pubDate>
   <title><![CDATA[Is your business on the map?]]></title>
   <description><![CDATA[The proliferation of GPS (Global Positioning System) devices and the popularity of online mapping service Google Earth have created a massive buzz around mapping and location-based services. Local mapping company MapIT and eWheels introduce a revolutionary new listing opportunity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118176&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 23 Apr 2009 13:20:12 +0200
   </pubDate>
   <title><![CDATA[Nando's isn't 'chicken' . . .]]></title>
   <description><![CDATA[The Nando's team have struck again in their relentless churning out of topical, offbeat advert campaigns seemingly designed for viral redistribution.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118174&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 12:08:59 +0200
   </pubDate>
   <title><![CDATA[Long skirts are actually very 'saucy']]></title>
   <description><![CDATA[The mystery has been lifted on the National Skirt Extension Project and Mrs Balls chutney is the guilty party. Charles Ash gives his view on this incredible campaign that recently concluded.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118101&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 11:37:58 +0200
   </pubDate>
   <title><![CDATA[2009 Call for Nat Nakasa Nominations]]></title>
   <description><![CDATA[The Print Media SA’s Awards Committee, SANEF and the Nieman Society of Southern Africa are now accepting nominations for the 2009 Nat Nakasa Award for Media Integrity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118099&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 12:21:12 +0200
   </pubDate>
   <title><![CDATA[Watch your back – you’re on YouTube!]]></title>
   <description><![CDATA[With the world so interconnected and interwoven, bad news tends to travel much further and faster than good. John Farquahar gives some insight on how to prevent your company/brand falling prey to ghastly negative publicity.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118104&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 11:50:03 +0200
   </pubDate>
   <title><![CDATA[The trillion dollar billboard]]></title>
   <description><![CDATA[The Zimbabwean currency, the Zim dollar will be remembered in history as the most embarrassingly valueless legal tender in the history of mankind. The use of this currency forced the public and traders  to become mathematical savants as they computed 12 digit figures in order to conclude even the most basic daily transactions.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118100&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 09:00:01 +0200
   </pubDate>
   <title><![CDATA[Loeries and Vodacom create mobile award]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118094&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 08:54:38 +0200
   </pubDate>
   <title><![CDATA[FIFA stops ambush marketing]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118093&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 12:41:39 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: On Youtube, radio and the net]]></title>
   <description><![CDATA[The inimitable John Farquhar focuses on Youtube, the credibility of radio and the net in this week's installment of Chit-Chat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118107&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Tue, 21 Apr 2009 09:54:02 +0200
   </pubDate>
   <title><![CDATA[New appointments: 21 April 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118095&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 20 Apr 2009 09:24:03 +0200
   </pubDate>
   <title><![CDATA[Grey and POD offer much more]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118067&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 20 Apr 2009 09:28:49 +0200
   </pubDate>
   <title><![CDATA[Oros mascot gets new custodians]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118069&amp;sn=Marketingweb+detail</link>
   
</item>
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   <pubDate>
      Mon, 20 Apr 2009 09:26:27 +0200
   </pubDate>
   <title><![CDATA[Absa takes soccer to a higher level]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118068&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Apr 2009 18:27:43 +0200
   </pubDate>
   <title><![CDATA[TBWA\Group\Durban mourns death of Richard Cassels]]></title>
   <description><![CDATA[TBWA\Group\Durban is mourning the sudden death last night of Richard Cassels, MD of TBWA\Hunt\Lascaris\Durban.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=118029&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 16 Apr 2009 13:36:40 +0200
   </pubDate>
   <title><![CDATA[The current advertising crop]]></title>
   <description><![CDATA[John Farquhar expresses his dismay at the mediocre quality of some TV adverts currently on our screens.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117989&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Apr 2009 13:17:54 +0200
   </pubDate>
   <title><![CDATA[Defining consumer behaviour]]></title>
   <description><![CDATA[In order to ensure that a marketing exercise hits the bulls eye and produces the desired results, the content of the communication must satisfy a perceived need, and be delivered through the right media to people who are most likely to respond to the offer being made says John Farquhar.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117988&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Apr 2009 12:53:59 +0200
   </pubDate>
   <title><![CDATA[No monkey business, this is serious advertising]]></title>
   <description><![CDATA[If the latest Cadbury's advert involving a drumming gorilla has left you somewhat perplexed and unable to make the connection, then read on to understand the sheer genius of it.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117987&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 30 Apr 2009 10:33:25 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 16 April 2009]]></title>
   <description><![CDATA[Account moves and wins this announced week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117985&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Apr 2009 13:33:25 +0200
   </pubDate>
   <title><![CDATA['Hello...is anybody there?']]></title>
   <description><![CDATA[Sandra Gordon vents her frustration at outbound call-center agents and their corporate handlers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117992&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 16 Apr 2009 13:43:20 +0200
   </pubDate>
   <title><![CDATA[Google Ads – from text to graphics]]></title>
   <description><![CDATA[No matter what size your business, if you're not using Google Ads already to market your products or services then you're missing out on possibly the most powerful, effective, measurable, affordable advertising tools of recent times.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117993&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Apr 2009 14:01:02 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Looking to the future]]></title>
   <description><![CDATA[John pats the first advertising personality in the country to be honoured by the South African Academy of Science & Arts on the back for a job well done. This and more in this issue of Chit-Chat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117925&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Apr 2009 15:05:40 +0200
   </pubDate>
   <title><![CDATA[Cell phones on the up and up]]></title>
   <description><![CDATA[The latest AMPS data shows that there is a significant increase in cellphone usage and ownership in the lower LSMs. Perhaps now is the time to start looking at adding mobisites to your marketing mix?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117924&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Apr 2009 14:32:53 +0200
   </pubDate>
   <title><![CDATA[Toyota takes the lead with Pendoring sponsorship]]></title>
   <description><![CDATA[While many companies tend to underestimate the value of good Afrikaans advertising and the buying power of Afrikaans speakers, Toyota is reaping rich rewards from its ongoing support of and investment in Afrikaans advertising. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117928&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 20 Apr 2009 09:50:35 +0200
   </pubDate>
   <title><![CDATA[Lip service to the Black Diamond]]></title>
   <description><![CDATA[I love going to the Black Diamond presentations - and I am aware that the term “Black Diamond” is seen by many as unacceptable, writes Chris Botha.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117922&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Apr 2009 14:17:14 +0200
   </pubDate>
   <title><![CDATA[How to Be a Great Marketer (part II)]]></title>
   <description><![CDATA[In this follow up to the popular two part series on how to be a great marketer, Steve Tobak completes his list on what it takes to stand out from the crowd of mediocre marketers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117927&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 14 Apr 2009 15:01:04 +0200
   </pubDate>
   <title><![CDATA[New appointments: 14 April 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117929&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Apr 2009 12:11:17 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: One for the books]]></title>
   <description><![CDATA[In this issue of Chit-Chat, John Farquhar looks at redesigning logos; strange magazine covers and hypervigilant companies that aren't really listening to their consumers but rather to the noise.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117857&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Apr 2009 11:39:04 +0200
   </pubDate>
   <title><![CDATA[Recognising the power of .dotMobi websites]]></title>
   <description><![CDATA[If you think that the web is a one-size-fits-all affair, think again, says Liron Segev of Swift Telecoms.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117856&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Apr 2009 11:33:29 +0200
   </pubDate>
   <title><![CDATA[How to Be a Great Marketer (part I)]]></title>
   <description><![CDATA[In this first part of a short two part series, veteran marketer and industry commentator, Steve Tobak gives us the low down on what it takes to stand above the crowd and be a GREAT marketer.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117854&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Apr 2009 13:05:42 +0200
   </pubDate>
   <title><![CDATA[Rebranding Captain Dorego's]]></title>
   <description><![CDATA[Captain Dorego's, a fast-food franchise hugely popular amongst the commuter classes is embarking on a major rebranding exercise. We get the details for you from the marketing bigwigs responsible.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117859&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Apr 2009 15:30:35 +0200
   </pubDate>
   <title><![CDATA[RadMark Top 10 SA Radio Case Study Project demonstrates radio’s efficacy]]></title>
   <description><![CDATA[Media marketing solutions provider RadMark launched its Top 10 SA Radio Case Studies project last year to much acclaim and this year’s top 10 campaigns once again demonstrate concrete results and success for clients.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117867&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Apr 2009 08:58:33 +0200
   </pubDate>
   <title><![CDATA[The show can't go on]]></title>
   <description><![CDATA[Cinema audience numbers are down and advertising revenue follows. Sandra Gordon relates her experiences after a recent visit to the local cinema in Johannesburg and places the cinema experience in focus for both marketers and patrons.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117851&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 09 Apr 2009 11:57:38 +0200
   </pubDate>
   <title><![CDATA[Account Moves: 9 April 2009]]></title>
   <description><![CDATA[Acccount moves and wins this announced week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117858&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 08 Apr 2009 15:39:15 +0200
   </pubDate>
   <title><![CDATA[Top agency man dies]]></title>
   <description><![CDATA[Esteemed, revered agency man, Chris Miller passed away this morning after a short battle with lung cancer. This short note from Marketingweb's editor-in-chief, John Farquhar and publisher, Sandra Gordon.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117848&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 08:56:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: 7 April 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117785&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 09:02:56 +0200
   </pubDate>
   <title><![CDATA[Fun marketing formula for start of 2009 Formula 1 season]]></title>
   <description><![CDATA[CAR Magazine conducts an interesting marketing exercise on the streets of Cape Town to announce the start of the 2009 Formula 1 season.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117786&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 09:42:54 +0200
   </pubDate>
   <title><![CDATA[Cost and benefits: Online versus offline]]></title>
   <description><![CDATA[They're both essential ingredients in any marketing mix, however, it's important to know the facts and costs associated with each medium if you're to use both online and offline media effectively in your campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117789&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 12:37:40 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Things you should know]]></title>
   <description><![CDATA[In this week's Chit-Chat, John Farquhar takes a brief look at magazines, the Roger Garlicke awards and ICASA.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117799&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 07 Apr 2009 09:25:19 +0200
   </pubDate>
   <title><![CDATA[Proving advertising's contribution to sales: Is it possible?]]></title>
   <description><![CDATA[Scientifically, consistently proving the efficacy of sales and marketing campaigns has been the bane of the marketing industry for some time now. John Farquhar takes an in-depth look at a product which we recently announced on Marketingweb and sees if it is up to this enormous challenge.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117787&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Apr 2009 17:07:01 +0200
   </pubDate>
   <title><![CDATA[Social media’s impact on marketing in South Africa]]></title>
   <description><![CDATA[South Africa’s low prevalence of internet access should not deter marketers from using social media to build relationships, monitor conversations and protect and build their company’s or brand’s reputation. A GIBS MBA graduate looks at this growing internet arena.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117769&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Mon, 06 Apr 2009 11:49:10 +0200
   </pubDate>
   <title><![CDATA[The next big thing?]]></title>
   <description><![CDATA[Charles Ash wonders why Bluetooth and wifi, free technologies with massively installed bases, don't get more attention from marketers, media and content companies?]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117752&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 13:44:21 +0200
   </pubDate>
   <title><![CDATA[Loeries Exhibition goes to Namibia]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117705&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 11:00:13 +0200
   </pubDate>
   <title><![CDATA[Jim Sutherland appointed as Loeries Design Jury Chair]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117692&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 13:46:48 +0200
   </pubDate>
   <title><![CDATA[SA Academy of Science & Arts award for creative guru]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117690&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 17:34:41 +0200
   </pubDate>
   <title><![CDATA[2009 Chartered Marketer/Marketing Practitioner workshops]]></title>
   <description><![CDATA[View the official calendar for the Chartered Marketer and Marketing Practitioner Workshops for 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117714&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 13:38:23 +0200
   </pubDate>
   <title><![CDATA[ADreach takes a stand against crime]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117703&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 10:49:33 +0200
   </pubDate>
   <title><![CDATA[Greater Than stays true to its name]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117689&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Fri, 03 Apr 2009 10:57:25 +0200
   </pubDate>
   <title><![CDATA[MBP flies banner high at PRISM Awards]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117691&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Apr 2009 14:39:57 +0200
   </pubDate>
   <title><![CDATA[2010 ‘own-goal’ looms for nervy marketers]]></title>
   <description><![CDATA[Are marketers shooting themselves in the foot by setting aside 2010 plans, asks Amanda Rogaly.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117641&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Apr 2009 14:41:57 +0200
   </pubDate>
   <title><![CDATA[AMPS: Literacy, newspapers, internet up]]></title>
   <description><![CDATA[The media consumption habits of South Africans have remained relatively stable. Surprisingly, though, newspaper and internet reach is up, according to the South African Advertising Research Foundation's (SAARF) All Media and Products Survey (AMPS).]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117634&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Apr 2009 11:30:06 +0200
   </pubDate>
   <title><![CDATA[Account moves: 2 April 2009]]></title>
   <description><![CDATA[Acccount moves and wins this announced week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117636&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Apr 2009 16:09:25 +0200
   </pubDate>
   <title><![CDATA[Nando's cracks the viral marketing code]]></title>
   <description><![CDATA[Nando's, a company that has built a formidable reputation not only for their delicious grilled chicken, but also for their characteristic, brazen, gutsy advertising campaigns, has done it again with their latest "Joost" email campaign.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117645&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Apr 2009 12:13:37 +0200
   </pubDate>
   <title><![CDATA[The exact science of measuring online success]]></title>
   <description><![CDATA[Trackability and measurability are among the most important benefits that online advertising offers over traditional media. Diane Charton, managing director, Acceleration Media, looks at some of the metrics online advertisers should use to measure their online success.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117637&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Apr 2009 15:00:31 +0200
   </pubDate>
   <title><![CDATA[Pendoring 2009 kicks off on a high note]]></title>
   <description><![CDATA[Pendoring, the advertising awards that celebrates Afrikaans advertising has got off to a flying start for 2009.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117649&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Apr 2009 13:30:16 +0200
   </pubDate>
   <title><![CDATA[A Case for newspapers]]></title>
   <description><![CDATA[John Farquhar takes aim at newspapers and in-house publications in this week's Chit-Chat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117644&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Apr 2009 12:34:11 +0200
   </pubDate>
   <title><![CDATA[Big Fish students shine at Bafundi]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117604&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Apr 2009 12:44:37 +0200
   </pubDate>
   <title><![CDATA[More reasons to call Habari Direct]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117606&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Apr 2009 12:37:45 +0200
   </pubDate>
   <title><![CDATA[MWEB re-launches for wider reach]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117605&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Wed, 01 Apr 2009 12:47:37 +0200
   </pubDate>
   <title><![CDATA[Winning combo: Jacaranda and Virgin Active]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117608&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 31 Mar 2009 08:29:58 +0200
   </pubDate>
   <title><![CDATA[Attention grabbing online ads]]></title>
   <description><![CDATA[A recent UK study has found that younger internet users want to be entertained while older consumers want relevance and usefulness.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117563&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 31 Mar 2009 13:02:49 +0200
   </pubDate>
   <title><![CDATA[Chartered Marketer SA – Mastery in Marketing]]></title>
   <description><![CDATA[The Chartered Marketer SA (CMSA) designation recognises and positions marketers who have reached a level of “mastery” in marketing in South Africa. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117579&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 31 Mar 2009 14:32:47 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat - Lessons from abroad]]></title>
   <description><![CDATA[John Farquhar zones in on a noteworthy campaign launched recently in the US as well as taking a swipe at the quality of online creatives in this week's chit-chat.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117581&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 31 Mar 2009 12:47:38 +0200
   </pubDate>
   <title><![CDATA[The MarketingWeb interview: Chris Rolfe ]]></title>
   <description><![CDATA[He has dubbed 2009 as the year of mobile marketing and now with the current economic climate shrinking marketing bugdets, how can marketers use mobile to the best of their advantage? Mobilitrix CEO Chris Rolfe explains more...]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117574&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 31 Mar 2009 12:38:54 +0200
   </pubDate>
   <title><![CDATA[Email marketing fires up DA’s election campaign]]></title>
   <description><![CDATA[Having recently written a report on how political parties missed a golden opportunity to use technology to market themselves better in the 2009 general elections in South Africa, I was relieved to see some parties at least rising to the challenge.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117578&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 31 Mar 2009 12:31:18 +0200
   </pubDate>
   <title><![CDATA[Book Review: The Brand Bubble]]></title>
   <description><![CDATA[John Farquhar reviews the bold new book "The Brand Bubble" which provides some fresh insights into what the future holds for brands and brand value.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117577&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 31 Mar 2009 14:41:04 +0200
   </pubDate>
   <title><![CDATA[Harnessing the power of FREE]]></title>
   <description><![CDATA[FREE, it's a word that has taken on new meaning and importance in these trying times. Free magazines (or free-zines as they're affectionately known) should therefore command much more attention from marketers keen to reach an increasingly cost-conscious public.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117580&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Tue, 31 Mar 2009 09:02:24 +0200
   </pubDate>
   <title><![CDATA[New appointments: 31 March 2009]]></title>
   <description><![CDATA[New appointments and promotions announced this week. ]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117564&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 26 Mar 2009 09:51:53 +0200
   </pubDate>
   <title><![CDATA[Internet access to double in next 5 years]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117474&amp;sn=Marketingweb+detail</link>
   
</item>
<item>

   <pubDate>
      Thu, 02 Apr 2009 11:26:52 +0200
   </pubDate>
   <title><![CDATA[Account moves: 26 March 2009]]></title>
   <description><![CDATA[Acccount moves and wins announced this week.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117466&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 07:04:58 +0200
   </pubDate>
   <title><![CDATA[MWEB set to rebrand]]></title>
   <description><![CDATA[It was bound to happen. With much confusion over the the impending sale of MWeb by Naspers, MWeb is rebranding and repositioning itself for broader market appeal.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117461&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 09:37:44 +0200
   </pubDate>
   <title><![CDATA[Picardi toasts retail digital TV]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117473&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 07:10:32 +0200
   </pubDate>
   <title><![CDATA[ANC gets animated on its own terms]]></title>
   <description><![CDATA[Not content with the manner in which its image is portrayed by renowned cartoonist Zapiro - yet keenly aware of the powerful effects of cartoons - the ANC has decided to enter the fray with its very own political party cartoon ad.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117462&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 09:32:32 +0200
   </pubDate>
   <title><![CDATA[Leading independent sponsorship agencies to create innovative international network]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117471&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 07:26:25 +0200
   </pubDate>
   <title><![CDATA[Branded soccer tables - 2010 marketing heats up]]></title>
   <description><![CDATA[As advertising and marketing budgets continue to diminish in today's harsh economic environment, Foozi Gaming's branded Foosball tables offer a cost-effective and extremely relevant branding opportunity for advertisers.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117463&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 09:13:44 +0200
   </pubDate>
   <title><![CDATA[Chit-Chat: Local ad agencies cut staff]]></title>
   <description><![CDATA[John Farquhar takes a look at the loss of jobs in the international ad industry and ponders how this will affect the local ad industry.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117469&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Thu, 26 Mar 2009 09:29:10 +0200
   </pubDate>
   <title><![CDATA[Telkom Media finally hangs up]]></title>
   <description><![CDATA[]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117470&amp;sn=Marketingweb+detail</link>
   
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   <pubDate>
      Mon, 30 Mar 2009 07:16:00 +0200
   </pubDate>
   <title><![CDATA[Highveld Stereo - 'Joffers: My Girl' takes multimedia campaigns to the next level]]></title>
   <description><![CDATA[Combining interactive platforms with a cutting-edge concept which tastefully makes use of just about every media/marketing buzzword in vogue at the moment, 94.7 Highveld Stereo’s latest innovation with Piggs Peak – Home of All Africa Poker gives a unique and daring spin to standard radio campaigns.]]></description>
   <link>http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page72308?oid=117464&amp;sn=Marketingweb+detail</link>
   
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